<PAGE> 1
Exhibit 99
FOR IMMEDIATE RELEASE For Additional Information:
Contact: David Fraedrich
Executive Vice President
and Chief Financial Officer
(740) 753-1951
ROCKY SHOES & BOOTS, INC. ANNOUNCES
$50 MILLION CREDIT FACILITY
NELSONVILLE, Ohio (September 20, 2000) Rocky Shoes & Boots, Inc. (NASDAQ: RCKY)
announced a new $50 million credit facility, effective today. This replaces the
Company's previous bank financing and represents an $8 million increase over the
prior credit facility.
The three-year agreement is with GMAC Business Credit, LLC and includes
participation from PNC Bank N.A. and Comerica Bank, N.A.
David Fraedrich, Executive Vice President and Chief Financial Officer, stated "
We are very pleased with the Company's new $50 million credit facility. This
enables us to continue growing the ROCKY(R) brand while also responding to
strategic growth opportunities, especially for the recently introduced Wild
Wolf(TM) by ROCKY(R) line of rugged outdoor footwear.
Rocky Shoes & Boots, Inc. designs, develops, manufactures and markets premium
quality rugged outdoor, occupational and casual footwear. The Company's footwear
is marketed through several distribution channels, primarily under the
registered trademark, ROCKY.
###