GENERAL GROWTH PROPERTIES INC
424B2, 1996-12-13
REAL ESTATE INVESTMENT TRUSTS
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<PAGE>   1

PROSPECTUS
- ----------

                                895,928 SHARES

                       GENERAL GROWTH PROPERTIES, INC.
                                 COMMON STOCK
                          (PAR VALUE $.10 PER SHARE)



     This Prospectus relates to 895,928 shares (the "Shares") of Common Stock,
par value $.10 per share (the "Common Stock") of General Growth Properties,
Inc. (the "Company").  The Shares are being offered by the stockholder
described herein (the "Selling Stockholder") which acquired the Shares in
connection with the sale to the Company of certain real and personal property
commonly known as Sooner Fashion Mall in Norman, Oklahoma.  The Company will
not receive any proceeds from the sale of Shares by the Selling Stockholder.

     The Company has been advised by the Selling Stockholder that the Shares
may be offered or sold by or for the account of such Selling Stockholder from
time to time, at prices and on terms to be determined at the time of sale, to
purchasers directly or by or through brokers, dealers, agents or underwriters
who may receive compensation in the form of discounts, concessions or
commissions.  The Selling Stockholder and any brokers, dealers, agents or
underwriters that participate in the distribution of the Shares may be deemed
to be "underwriters" within the meaning of the Securities Act of 1933, as
amended (the "Securities Act"), in which event any discounts, concessions and
commissions received by any such brokers, dealers, agents or underwriters and
any profit on resale of the Shares purchased by them may be deemed to be
underwriting commissions or discounts under the Securities Act.  The aggregate
net proceeds to the Selling Stockholder from the sale of the Shares will be the
purchase price of such Shares less any commissions.  The Selling Stockholder
may also distribute Shares to investors in its Separate Account 8 (Prime
Property Fund) in full or partial satisfaction of such investors' withdrawal
requests.  See "Plan of Distribution."

     The Common Stock is listed on the New York Stock Exchange (the "NYSE") and
traded under the symbol "GGP."  The last reported sale price of the Common
Stock on the NYSE on December 10, 1996 was $30.375 per share.


                           _____________________  
                                             

   THESE SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVED BY THE SECURITIES
      AND EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION NOR HAS
        THE SECURITIES AND EXCHANGE COMMISSION OR ANY STATE SECURITIES
           COMMISSION PASSED UPON THE ACCURACY OR ADEQUACY OF THIS
                    PROSPECTUS.  ANY REPRESENTATION TO THE
                       CONTRARY IS A CRIMINAL OFFENSE.


                            ____________________
                                      

     The date of this Prospectus is December 11, 1996.


<PAGE>   2


                             AVAILABLE INFORMATION

     The Company is subject to the informational requirements of the Securities
Exchange Act of 1934, as amended (the "Exchange Act"), and in accordance
therewith files reports, proxy statements and other information with the
Securities and Exchange Commission (the "Commission").  Such reports, proxy
statements and other information can be inspected and copied at the Public
Reference Room of the Commission, 450 Fifth Street, N.W., Room 1024,
Washington, D.C. 20549 and at the Commission's regional offices at Seven World
Trade Center, Suite 1300, New York, New York 10048 and Citicorp Center, 500
West Madison Street, Suite 1400, Chicago, Illinois  60661.  Copies of such
material can be obtained from the Public Reference Room of the Commission, 450
Fifth Street, N.W., Room 1024, Washington, D.C. 20549, at prescribed rates.
Such materials also may be accessed electronically by means of the Commission's
home page on the Internet at http://www.sec.gov.  The Company's Common Stock is
listed on the New York Stock Exchange (the "NYSE") and such reports, proxy
statements and other information also can be inspected at the offices of the
NYSE, 20 Broad Street, 17th Floor, New York, New York  10005.

     The Company has filed with the Commission a Registration Statement on Form
S-3 (the "Registration Statement") under the Act, with respect to the Shares
offered hereby.  This Prospectus, which constitutes a part of the Registration
Statement, does not contain all of the information set forth in the
Registration Statement, certain items of which are contained in schedules and
exhibits to the Registration Statement as permitted by the rules and
regulations of the Commission.  Statements made in this Prospectus as to the
contents of any contract, agreement or other document referred to are not
necessarily complete.  With respect to each such contract, agreement or other
document filed as an exhibit to the Registration Statement, reference is made
to the exhibit for a more complete description of the matter involved, and each
such statement shall be deemed qualified in its entirety by such reference.
Items and information omitted from this Prospectus but contained in the
Registration Statement may be inspected and copied at the Public Reference Room
of the Commission.


                INCORPORATION OF CERTAIN DOCUMENTS BY REFERENCE

     The following documents filed by the Company with the Commission pursuant
to the Exchange Act are incorporated in this Prospectus by reference and are
made a part hereof:

           1. Annual Report on Form 10-K for the fiscal year ended
      December 31, 1995 (the "Company 10-K");

           2. Quarterly Reports on Form 10-Q for the quarters ended
      March 31, 1996, June 30, 1996 and September 30, 1996;

           3. Current Report on Form 8-K dated January 3, 1996;

           4. Current Report on Form 8-K dated January 5, 1996;

           5. Current Report on Form 8-K/A dated March 5, 1996;

           6. Current Report on Form 8-K dated July 16, 1996;

           7. Current Report on Form 8-K dated July 17, 1996;

           8. The portions of the Company's Proxy Statement for its 1996
      Annual Meeting of Stockholders that have been incorporated by
      reference into the Company 10-K; and



                                      -2-


<PAGE>   3


           9. The description of the Company's Common Stock which is
      contained in the Registration Statement on Form 8-A filed by the
      Company with the Commission on January 12, 1993, pursuant to
      Section 12(b) of the Exchange Act.

     All documents filed by the Company pursuant to Sections 13(a), 13(c), 14
or 15(d) of the Exchange Act from the date of this Prospectus and prior to the
termination of the offering made by this Prospectus shall be deemed to be
incorporated by reference herein and to be a part hereof from the date of
filing of such documents.  Any statement contained herein or in any document
incorporated or deemed to be incorporated by reference herein shall be deemed
to be modified or superseded for the purposes of this Prospectus to the extent
that a statement contained herein or in any other subsequently filed document
which also is or is deemed to be incorporated by reference herein modifies or
supersedes such statement.  Any such statement so modified or superseded shall
not be deemed to constitute a part of this Prospectus, except as so modified or
superseded.  The Company will provide without charge to each person, including
any beneficial owner, to whom a copy of this Prospectus is delivered, upon
written or oral request of such person, a copy of any or all of the information
that has been incorporated by reference in this Prospectus (excluding exhibits
to such information which are not specifically incorporated by reference into
such information).  Requests for such information should be directed to General
Growth Properties, Inc., 55 West Monroe Street - Suite 3100, Chicago, Illinois
60603, Attention: Director of Investor Relations, Telephone (312) 551-5000.


                                  THE COMPANY

     The Company is a self-managed real estate investment trust which, through
its general partnership interest in GGP Limited Partnership, a Delaware limited
partnership (the "Operating Partnership"), and its interest in CenterMark
Properties, Inc. ("CenterMark"), owns, operates, acquires and develops enclosed
mall shopping centers located throughout the United States.  The Company and
the Operating Partnership together own 100% of 30 enclosed mall shopping
centers containing an aggregate of approximately 19.3 million square feet of
gross retail space, including anchors, freestanding stores and mall tenant
areas ("GLA") and a 50% interest in one enclosed mall shopping center   
containing 1.2 million square feet of GLA.  On December 22, 1995, the Company,
through the Operating Partnership's ownership of stock in GGP/Homart, Inc.
acquired a 38.2% interest in substantially all of the regional mall assets and
liabilities that were owned by Homart Development Co., an indirect wholly-owned
subsidiary of Sears, Roebuck & Co.  GGP/Homart, Inc. currently owns interests
in 26 shopping centers which contain approximately 21.9 million square feet of
GLA.

     In order to maintain its qualification as a real estate investment trust
(a "REIT") for federal income tax purposes, the Company is required to
distribute at least 95% of its taxable income each year.

     On July 1, 1996, the Operating Partnership sold 40% of its remaining
interest in CenterMark, the Los Angeles-based shopping center owner and
operator, to CenterMark for $87,000,000 in cash.  The purchase occurred
pursuant to the exercise of an option which was previously granted to another
CenterMark stockholder and assigned to CenterMark.  Under the terms of such
option and subject to the satisfaction of certain conditions, the Operating
Partnership also will sell to CenterMark the remainder of its CenterMark
interest on January 2, 1997 for $130,500,000 in cash.

     The Company is incorporated under the laws of the State of Delaware.  Its
principal executive offices are located at 55 West Monroe Street - Suite 3100,
Chicago, Illinois 60603, and its telephone number is (312) 551-5000.




                                      -3-


<PAGE>   4


                              SELLING STOCKHOLDER

     The following table sets forth with respect to the Selling Stockholder (i)
the number of shares of Common Stock received by it in connection with the sale
to the Company of the Sooner Fashion Mall and owned as of November 27, 1996
and prior to the offering contemplated hereby, (ii) the maximum number of
Shares which may be sold in the offering and (iii) the number such of shares of
Common Stock which will be owned after the offering, assuming the sale of all
the Shares set forth in (ii) above:


<TABLE>
<CAPTION>
                                    Ownership                         Ownership
                                Prior to Offering      Shares      After Offering
                              ---------------------    to Be     -------------------
Selling Stockholder            Shares    Percentage   Offered    Shares   Percentage
- ----------------------------  ---------  ----------  ----------  -------  ----------
<S>                           <C>        <C>         <C>         <C>      <C>

The Equitable Life Assurance    895,928    2.9%      895,928(1)    0 (1)      -  (1)
Society of the United States

</TABLE>

(1)The exact number of Shares to be sold at any time or from time to time
cannot currently be determined.


The Selling Stockholder and its affiliates are actively engaged in securities
investment for their own accounts and for the accounts of others and may hold
additional shares of Common Stock.  The Selling Stockholder believes and has
advised the Company, which is relying on such advice, that such holdings, if
any, are not material in relation to the total number of shares of Common Stock
outstanding.

     During the past three years, General Growth Management, Inc., a
corporation related to the company ("GGMI"), has provided management, leasing 
and development services for malls in which the Selling Stockholder has an 
interest.  During 1995, GGMI provided such services to 28 such malls and 
received approximately $8,380,000 in fees from the Selling Stockholder.  As of
September 30, 1996, GGMI was providing these services to 21 such malls and for 
the nine months then ended, had received approximately $5,281,000 in fees 
from the Selling Stockholder.

                              PLAN OF DISTRIBUTION

     The Company has been advised by the Selling Stockholder that it may sell
all or a portion of the Shares offered by it hereby from time to time on the
NYSE.  The Selling Stockholder may also make private sales to purchasers
directly or by or through a broker or brokers, and may, from time to time,
distribute Shares to investors in the Selling Stockholder's Separate Account 8
(Prime Property Fund) in full or partial satisfaction of such investors'
withdrawal requests.  Alternatively, the Selling Stockholder may from time to
time offer the Shares through underwriters, brokers, dealers or agents, who may
receive compensation in the form of underwriting discounts, commissions or
concessions from the Selling Stockholder and/or the purchasers of the Shares
for whom they may act as agent.  The distribution of the Shares may be effected
from time to time in one or more transactions, which may involve block
transactions, at a fixed price or prices, which may be changed, at market
prices prevailing at the time of sale or at negotiated prices.  The Selling
Stockholder is not restricted as to the price or prices at which it may sell
Shares or as to the number of Shares that may be sold at any one time except
that the Selling Stockholder has agreed that its sales of Shares on a
cumulative basis will not exceed 1/6th of the Shares (after deducting the
number of Shares distributed to investors in Separate Account 8 (Prime Property
Fund)) multiplied by the number of months elapsed since November 27, 1996
through the date of such sale.  Such sale or sales may have an adverse
effect on the market price for the Common Stock.  To the extent required under
applicable law, the number of Shares to be sold, the purchase price, the name
of any such agent, broker, dealer or underwriter and any applicable commissions
with respect to a particular offer will be set forth in an accompanying
Prospectus Supplement. The aggregate net proceeds to the Selling Stockholder
from the sale of the Shares will be the purchase price of such Shares less any
commissions.

     In order to comply with the securities laws of certain states, if
applicable, the Shares will be sold in such jurisdictions only through
registered or licensed brokers or dealers.  In addition, in certain states the
Shares may not be sold unless they have been registered or qualified for sale
in the applicable state or an exemption from the registration or qualification
requirement is available and is complied with.


                                      -4-


<PAGE>   5



     The Selling Stockholder and any brokers, dealers, agents or underwriters
that participate in the distribution of the Shares may be deemed to be
"underwriters" within the meaning of the Securities Act, in which event any
discounts, concessions and commissions received by such brokers, dealers,
agents or underwriters and any profit on the resale of the Shares purchased by
them may be deemed to be underwriting commissions or discounts under the
Securities Act.

     No underwriter, broker, dealer or agent has been engaged by the Company in
connection with the distribution of the Shares.

     Any Shares covered by this Prospectus which qualify for sale pursuant to
Rule 144 under the Securities Act may be sold under Rule 144 rather than
pursuant to this Prospectus.  There is no assurance that the Selling
Stockholder will sell any or all of the Shares.  The Selling Stockholder may
transfer, devise or gift such Shares by other means not described herein.

     The Company will pay all of the expenses incident to the registration of
the Shares, other than underwriting discounts and selling commissions, if any.

     The Company has agreed to indemnify the Selling Stockholder and each
person, if any, who controls it against certain liabilities arising under the
Securities Act.


                                 LEGAL MATTERS

     The validity of the shares of Common Stock offered hereby will be passed
upon for the Company by Neal, Gerber & Eisenberg.


                                    EXPERTS

     The consolidated financial statements and schedule of the Company as of
December 31, 1995 and 1994 and for the three years in the period ended December
31, 1995 and the consolidated financial statements of CenterMark Properties,
Inc. as of December 31, 1995 and 1994 and for the year ended December 31, 1995
and the periods from February 12, 1994 through December 31, 1994 and from
January 1, 1994 through February 12, 1994 have been incorporated by reference
herein in reliance upon the report of Coopers & Lybrand L.L.P., independent
accountants, and upon the authority of said firm as experts in accounting and
auditing.

     The consolidated financial statements of CenterMark Properties, Inc. for
the year ended December 31, 1993, incorporated by reference from the Company's
Annual Report on Form 10-K for the year ended December 31, 1995, have been
audited by Deloitte & Touche LLP, independent auditors, as stated in their
report which is incorporated herein by reference, and have been so incorporated
in reliance upon the reports of such firm and given on the authority of such
firm as experts in accounting and auditing.  The consolidated financial
statements of GGP/Homart, Inc. as of December 31, 1995 and for the period from
December 22, 1995 through December 31, 1995, incorporated by reference from the
Company's Annual Report on Form 10-K for the year ended December 31, 1995, have
been audited by Deloitte & Touche LLP, independent auditors, as stated in their
report which is incorporated herein by reference, and have been so incorporated
in reliance upon the report of such firm and given on the authority of such
firm as experts in accounting and auditing.


                                      -5-


<PAGE>   6



________________________________________________________________________________
________________________________________________________________________________



     NO DEALER, SALESPERSON OR ANY OTHER PERSON HAS BEEN AUTHORIZED TO GIVE ANY
INFORMATION OR TO MAKE ANY REPRESENTATIONS OTHER THAN THOSE CONTAINED OR
INCORPORATED BY REFERENCE IN THIS PROSPECTUS AND, IF GIVEN OR MADE, SUCH
INFORMATION OR REPRESENTATIONS MUST NOT BE RELIED UPON AS HAVING BEEN
AUTHORIZED BY THE COMPANY, THE SELLING STOCKHOLDER OR ANY BROKER, DEALER OR
AGENT.  THIS PROSPECTUS DOES NOT CONSTITUTE AN OFFER OR SOLICITATION BY ANYONE
IN ANY JURISDICTION IN WHICH SUCH OFFER OR SOLICITATION IS NOT AUTHORIZED OR IN
WHICH THE PERSON MAKING SUCH OFFER OR SOLICITATION IS NOT QUALIFIED TO DO SO OR
TO ANYONE TO WHOM IT IS UNLAWFUL TO MAKE SUCH OFFER OR SOLICITATION.  NEITHER
THE DELIVERY OF THIS PROSPECTUS NOR ANY SALE MADE HEREUNDER SHALL, UNDER ANY
CIRCUMSTANCES, CREATE AN IMPLICATION THAT THERE HAS BEEN NO CHANGE IN THE
AFFAIRS OF THE COMPANY SINCE THE DATE HEREOF.



                            ________________________



                               TABLE OF CONTENTS

                                                       PAGE


<TABLE>
                    <S>                                 <C>
                    Available Information ............    2
                    Incorporation of Certain Documents
                    by Reference .....................    2
                    The Company ......................    3
                    Selling Stockholder ..............    4
                    Plan of Distribution .............    4
                    Legal Matters ....................    5
                    Experts ..........................    5
</TABLE>

________________________________________________________________________________
________________________________________________________________________________


________________________________________________________________________________
________________________________________________________________________________

                                 895,928 SHARES




                                 GENERAL GROWTH
                                PROPERTIES, INC.




                                  COMMON STOCK







                                 ______________

                                   PROSPECTUS

                                 ______________









                              December 11, 1996




________________________________________________________________________________
________________________________________________________________________________


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