GATEWAY 2000 INC
10-K405, 1997-03-28
ELECTRONIC COMPUTERS
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<PAGE>
 
                      SECURITIES AND EXCHANGE COMMISSION
                            Washington, D.C. 20549

                                   FORM 10-K


[x]  ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE
     ACT OF 1934
     For the fiscal year ended December 31, 1996
[_]  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES   
     EXCHANGE ACT OF 1934
     For the transition period from  _________ to
 
                        Commission file number 0-22784
 
                              GATEWAY 2000, INC.
            (Exact name of registrant as specified in its charter)
 
             Delaware                                42-1249184
   (State or other jurisdiction of               (I.R.S. Employer
     incorporation or organization)              Identification No.)

                               610 Gateway Drive
                   North Sioux City, South Dakota 57049-2000
              (Address of principal executive offices, zip code)

      Registrant's telephone number, including area code: (605) 232-2000


Securities registered pursuant to Section 12(b) of the Act: None

Securities registered pursuant to Section 12(g) of the Act:

                         Common Stock, par value $.01
                         ----------------------------
                               (Title of class)

     Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or such shorter period that the registrant
was required to file such reports); and (2) has been subject to such filing
requirements for the past 90 days.  Yes X  No   .
                                        --    --

     Indicate by check mark if disclosure of delinquent filers pursuant to Item
405 of Regulation S-K is not contained herein, and will not be contained, to the
best of registrant's knowledge, in definitive proxy or information statements
incorporated by reference in Part III of this Form 10-K or any amendment to this
Form 10-K. [X]

     The aggregate market value of the voting stock held by non-affiliates of
the registrant on March 14, 1997 (based on the last sale price of $53.56 per
share for the registrant's Common Stock as of such date) was $4,113,588,431.

                      DOCUMENTS INCORPORATED BY REFERENCE

     Portions of the Company's definitive proxy statement relating to its 1997
annual meeting of stockholders to be filed with the Securities and Exchange
Commission not later than 120 days after the end of the fiscal year to which
this Report relates, are incorporated by reference in Part III of this Form
10-K.
<PAGE>
 
                                    PART I

Item 1.  Business

General

      Gateway 2000, Inc. and its subsidiaries (the "Company") is a leading
direct marketer of personal computers ("PCs"). The Company develops,
manufactures, markets, and supports a broad line of desktop and portable PCs,
convergence PCs, and PC-related products used by individuals, families,
businesses, government agencies and educational institutions. The Company's
strategy is to deliver the best value to the PC customer by offering quality,
high-performance products employing the latest technology at competitive prices
and by providing outstanding service and support.

     The Company was incorporated in Iowa on August 15, 1986, merged into a
South Dakota corporation of the same name effective December 29, 1989, and
merged into a Delaware corporation of the same name effective February 20, 1991.
In December 1993, the Company changed its status from a Subchapter S corporation
to a Subchapter C corporation, and completed its initial public offering of
Common Stock. (The "Company" as used herein and as the context requires,
includes Gateway 2000, Inc. and its subsidiaries.)

Products and Business Segments

     The Company currently operates in the Electronic Computers segment (SIC
code 3571) which includes personal computers and related products. The
Company's product line includes desktop and portable PCs, convergence PCs,
peripheral products and software. The Company's PCs are custom-configured with
a choice of microprocessors of varying clock speeds, memory and storage
capacities, as well as other options, all as specified by the customer.
Additionally, PCs are available with a wide variety of operating and application
software. The Company also offers a variety of additional products, including
monitors, printers, fax/modems and CD-ROM drives. A summary of operating results
for the Company's industry segment, broken down by geographic area, is
incorporated herein by reference to Note 11 to the consolidated financial
statements included on page 34 of this Report.

Strategy

     The Company's strategy is comprised of the following:

     Direct Marketing. The Company markets its products directly to PC
customers, primarily by placing advertisements in computer trade magazines and
selected family-oriented, business and travel publications. The Company also
conducts a national consumer-oriented television advertising campaign. As
compared with more traditional channels of distribution, the direct approach to
the PC marketplace provides several advantages. First, the Company believes it
can consistently maintain competitive product pricing by avoiding the additional
markups and the inventory and occupancy costs associated with traditional retail
channels. Second, by avoiding the higher levels of inventory required in
traditional retail channels, the Company attempts to reduce its exposure to the
risk of product obsolescence and improve its flexibility in offering new
products to customers on a timely basis. Third, the Company believes that
working directly with PC customers promotes customer loyalty and brand
awareness. For example, the Company believes that over one-half of its business
is attributable to repeat or referral customers.

     Quality Products. The Company believes that as PC customers have gained
greater knowledge and sophistication in their purchasing decisions, quality and
reliability have become increasingly important decision-making factors. The
Company works closely with its suppliers to develop high-quality components,
manufactured to the Company's specifications. In addition, every Gateway 2000
PC undergoes extensive quality control testing.

     Latest Technology. The Company works directly with a wide range of
suppliers to evaluate the latest developments in PC-related technology. The
Company believes that these relationships, together with market information
obtained from its direct customer relationships, have enabled it to bring to the

                                       2
<PAGE>
 
market on a timely basis products with broad market demand.  The flexibility of
build-to-order manufacturing, low inventory and short production leadtimes allow
the Company to rapidly introduce and deliver appealing new products and
software.

     The Company is generally one of the earliest PC manufacturers to
incorporate Intel Corporation's latest PC microprocessors into its product line,
most recently including the Pentium Pro(R) and MMX(R) microprocessors. At the
end of the fourth quarter of 1996 the Company was an industry leader in
shipments of Pentium Pro based PCs.  The Company was one of the first major PC
manufacturers to introduce a 133MHz Pentium Notebook PC in April 1996.  Also in
April 1996, the Company shipped its first Destination(TM) big-screen PC/TV, a
first-of-its-kind product converging PC and home entertainment center
functionality. A typical Destination(TM) system includes a 31" viewable area
color monitor, a wireless keyboard with integrated pointing device and a
wireless remote control.  These components are connected to a Pentium-based PC
with a TV/VGA video card, a high-fidelity audio card and a communications center
with a high-speed Internet connection.

     For a discussion of certain technology risks associated with the Company's
operations, see "Management's Discussion and Analysis of Financial Condition and
Results of Operations -- Factors That May Affect Future Results" beginning on
page 16 of this Report.

     Quality Service and Support.  The Company believes that customers judge
quality by evaluating the performance and reliability of a company's products,
as well as a company's ability to provide comprehensive service and support for
its PCs.  To provide superior service and support to its customers in the U.S.,
the Company utilizes more than 2,400 technicians specifically trained to assist
customers with the resolution of technical questions relating to the Company's
products.  The Company also maintains separate technical support organizations
in Europe, Japan and Australia.

     Competitive Pricing. The Company offers its products at competitive prices.
To profitably deliver quality products at competitive prices, the Company seeks
to maintain a low-cost operating structure.  First, in addition to the cost
advantages of marketing its products directly to end users, the Company
endeavors to minimize overhead expenses.  For example, by virtue of its
locations in South Dakota, Virginia, Ireland and Malaysia, the Company believes
that it has been able to lower expenses because of the relatively lower costs
associated with the facilities, work forces and taxes in these locations.
Second, the Company's in-house engineering personnel work closely with component
suppliers in developing and implementing new technology, reducing the investment
usually associated with a traditional, in-house research and development group.
Finally, the Company believes its large volume of business affords it certain
purchasing powers and economies of scale which lower its unit costs and
contribute to operating efficiencies.

     Growth Initiatives.  The growth in the Company's net sales and earnings to
date has resulted primarily from the sale of desktop PCs to individuals, small
businesses and corporate and institutional customers in the U.S. market.  The
Company believes that most of its continued growth will come from three areas:
the domestic consumer market, including the developing market for family-use
PCs; the further development of major account relationships (generally, Fortune
1000 companies, governmental entities and educational institutions); and the
continued expansion of its international operations.

     As future development of technology brings more fully integrated multimedia
functionality to the PC, the Company believes the PC's role as the family's
entertainment, education and communications center will grow.  Since the
introduction of the Family PC line in 1994, the Company has offered several
lines of PCs tailored to the family user.  The Company plans to continue to
develop products featuring components and capabilities which appeal to family
users.

      The Company has increased its effort to attract, retain and support major
accounts by creating a wholly-owned subsidiary to handle major account sales,
service, billing and technical support.  In the U.S., the Company has
approximately 390 employees dedicated to this effort.  Major account sales
represented 34.0% of net U.S. sales in 1996 compared to 32.4% in 1995.

                                       3
<PAGE>
 
     The Company has continued to increase its presence in foreign markets since
the commencement of its European operations in the fall of 1993. Since then, the
Company has introduced its direct marketing model into Austria, Belgium, France,
Germany, Ireland, Luxembourg, the Netherlands, Sweden, Switzerland, the United
Kingdom, Australia and Japan. Sales from international operations represented
15.7% of net sales in 1996 compared to 12.7% in 1995.

Product Development

     The Company's expenditures on research, development and engineering in
each of the last three years were less than 1% of net sales. The Company
maintains close and cooperative relationships with many of its suppliers and
with other technology developers. These relationships and the Company's own
engineering staff have enabled the Company to evaluate the latest developments
in PC technology and to quickly introduce new products and new product features
to the market.

     The Company generally does not maintain long-term contracts with third-
party component suppliers. Nevertheless, the Company believes that it has strong
relationships with its suppliers which give the Company access to new technology
and enhance its ability to bring the latest technology to market on a timely
basis.

     In addition, direct relationships with its customers enable the Company to
obtain valuable market information, which it uses to assist in developing its
offerings of new products and product features.

Manufacturing and Materials

     The Company has designed its manufacturing process to provide products
custom-configured to conform to customer specifications. The Company uses
production teams to assemble its desktop PCs with each member of a production
team trained to do several tasks, increasing flexibility and efficiency. Third-
party suppliers manufacture the base configuration for portable PCs and the
Company completes final configuration. The Company's production teams perform
quality control tests on each PC, and the Company's quality assurance staff
inspects samples of completed PCs to ensure that the PCs meet the Company's
quality specifications and applicable regulatory requirements. Each PC is
shipped from the Company's manufacturing facilities ready-for-use, with certain
application software already installed. Replacement parts are also generally
shipped directly from the Company to its customers.

     Although the Company designs and contracts for the manufacture of
components according to the Company's specifications, the Company does not
itself manufacture any components used in its PCs. The Company attempts to use
parts and components available from, and cross-compatible between, multiple
suppliers. In some circumstances, however, the Company maintains single-source
supplier relationships.

     In August 1995, the Company's desktop and portable computer manufacturing
operations in North Sioux City, South Dakota, were assessed and certified as
meeting the requirements of the International Organization for Standardization
(ISO) 9002. ISO 9002 certification recognizes the Company's compliance with
international standards for quality assurance.

     In general, the Company does not enter into long-term contracts for the
supply of components used in the manufacture of the Company's PCs. The Company
believes that short-term supply arrangements generally allow it to respond more
effectively to rapid technological change and consumer preferences. In the
future, the Company may enter into long-term supply arrangements when management
believes it is prudent.

     Occasional disruptions to the Company's normal production schedules have
been, and may continue to be, experienced because of suppliers' failures to
meet component delivery schedules. These disruptions can result in manufacturing
inefficiencies and may temporarily increase the Company's backlog. The Company
tries to reduce such disruptions by regularly evaluating each of its supplier's

                                       4
<PAGE>
 
performance and seeking alternate or additional suppliers as necessary.

     The Company requires a high volume of quality components for the
manufacture of its products. Although the Company attempts to use parts and
components available from and cross-compatible between, multiple suppliers, the
Company considers single-source supplier relationships to be advantageous in
some circumstances. For example, some components are currently available only
from single-source suppliers. However, the Company does not have a long-term
contract with most of its suppliers. In addition, the computer industry
periodically experiences shortages of certain components, such as memory, CD-ROM
drives or video cards. An industry shortage or other constraint of any key
component could adversely affect the Company's ability to deliver products on
schedule or to realize expected gross margins.

Marketing and Sales

     The Company markets its products directly to PC customers, primarily by
placing advertisements in computer trade magazines and in selected family-
oriented, business and travel publications. These advertisements include product
information and the Company's toll-free telephone numbers. The Company also
conducts a national consumer-oriented television advertising campaign which
began in November 1995. The Company believes its creative marketing, including
use of its trademarked "BLACK AND WHITE SPOT" Design on product packaging, has
helped generate significant brand awareness and a loyal customer base.

     As of December 31, 1996, a sales force of over 1,600 Company employees sold
Company products directly to customers over the telephone. Customers can order
products over the telephone up to fifteen hours a day and seven days a week in
the U.S. and six days a week elsewhere in the world. As of December 31, 1996,
the Company utilized over 3,700 customer and technical support representatives
providing comprehensive service and support. The Company's sales force and
customer service staff have continued to expand to meet increased demand for the
Company's products and support services.

     Over 50% of the Company's business is believed to be attributable to
either previous buyers of Gateway 2000 PCs or new customers referred by previous
buyers. The Company has sold over 5.7 million PCs to date, and maintains a
database of its customers. To capitalize on this customer database, the Company
has introduced innovative means of marketing and communication. These include
the Gateway Mall, a computer-based video catalogue of the Company's products,
the Gateway 2000 Duo-Line credit card, the Gateway Moola Mastercard(R) credit
card that gives consumers a rebate applicable toward future Gateway purchases
and the quarterly GW2k: Gateway Magazine. In October 1995, the Company opened a
website on the Internet, at the address http://www.gw2k.com. The website and the
GW2k: Gateway Magazine offer information on Company events, new product
offerings and technical support advice. In April 1996, the Company became the
first major PC manufacturer to provide consumers the ability to custom
configure, order and pay for a personal computer via the world wide web. In
addition, regular surveys of the Company's customers also give the Company
valuable marketing, service and product information.

     In November 1996, the Company announced the opening of two Gateway 2000
Country Store locations in the U. S. The Gateway Country Store concept enables
customers to operate and evaluate the entire line of Gateway 2000 personal
computers, including professional systems, Family PC(TM) multimedia systems,
Gateway Solo(TM) portables and Destination big screen PCs.

Product Warranties and Technical Support

     The Company believes its product warranties and support are essential to
achieving customer satisfaction and maintaining the Company's image. The key
elements of the Company's product warranties and technical support program,
including the Gateway Gold(TM) program, are as follows:

                                       5
<PAGE>
 
     30-Day Limited Money-Back Guarantee. In general, the Company provides a 30-
day money-back guarantee for customer returns. Shipping charges to and from the
customer are non-refundable.

     Three-year Limited Warranty. The Company provides a three-year limited
warranty for desktop PCs. This warranty starts from the delivery date of the
product and covers repairs or replacements for any defect in either workmanship
or components. The Company will test and ship a new or remanufactured
replacement part which the customer can then install. Technicians are
specifically trained to assist customers in the installation of replacement
parts via telephone support.

     Toll-Free Telephone Technical Support. The Company offers its customers
telephone access to technical support services (toll-free in the U.S.,
Australia, Austria, Belgium, France, Germany, Ireland, Japan, Luxembourg,
Switzerland, the United Kingdom, Sweden and the Netherlands). The Company's
technicians are specifically trained to assist customers with the resolution of
technical questions related to the Company's products. The Company provides 24
hour per day, seven day per week telephone support in the U.S. and in Japan. In
addition, technicians have access to a technical laboratory which allows them to
replicate and attempt to solve specific customer problems. Each technician
initially receives 160 hours of classroom diagnostic training and receives
additional classroom training as new products are introduced. The Company also
employs a more experienced technical staff whose primary purpose is to assist
the technicians on the telephone, answer complex questions and provide on-the-
job training. The Company utilizes an interactive response system to provide
recorded answers to the questions most frequently asked by customers.

     Technical Support Via Fax. In addition to the toll-free telephone support,
the Company's customers may send questions regarding the Company's products
via fax and receive assistance from the Company's technicians. Customers may
also use a touch tone telephone to obtain automatic fax delivery of any of
approximately 150 documents containing various technical information with regard
to the Company's products.

     Website; Bulletin Board Support. The Company has a website on the Internet
which, among other things, allows users to access technical support information
with regard to the Company's products. The Company also offers its customers
free membership to its electronic bulletin board service. This service may be
used to obtain technical advice, and the website and the electronic bulletin
board service permit users to correspond with other Gateway 2000 PC users and
download selected software. In addition, the Company's technicians are
responsible for supporting customers on various other websites and bulletin
board systems.

     On-Site Repair Service. On-site repair service is available at the
Company's discretion through independent contractors in the Company's
principal markets.

     Gateway Service Options. The Company offers several fee-based service
options to give customers the flexibility to customize our services to their
needs. Gateway Gold Premium provides two additional years of onsite service as
well as priority access to technical support professionals. Custom Integration
Services (CIS) allows customers to custom configure their systems with non-
Gateway standard components, software, and services. In addition, software
tutorial services are available through an independent supplier.

Patents, Trademarks and Licenses

     The Company works closely with PC component suppliers and other technology
developers to stay abreast of the latest developments in PC technology. Where
necessary, the Company has obtained patent licenses for certain technologies,
some of which require significant royalty payments. In 1995 the Company began to
emphasize in-house patent generation and strategic acquisition of patents. While
the Company does not believe that its continued success will depend upon
technology patented or acquired by the Company, there can be no assurance that
the Company will continue to have access to existing or new third-party
technology for use in its products. If the Company or its suppliers were unable
to obtain

                                       6
<PAGE>
 
licenses necessary to use protected technology in the Company's products on
commercially reasonable terms, the Company may be forced to market products
without certain desirable technological features. The Company could also incur
substantial costs to redesign its products around other parties' protected
technology or to defend patent or copyright infringement actions against the
Company.

     The Company owns and uses a number of trademarks on or in connection with
its products, including AnyKey, "BLACK AND WHITE SPOT" Design, CrystalScan,
Destination, Family PC, Gateway 2000, Gateway Gold, "G" Design, Telepath,
Gateway Solo, Vivitron and You've Got a Friend in the Business, among others.
Many of these trademarks are registered. The Company believes the GATEWAY 2000
trademark has strong brand name recognition in the United States marketplace and
plans to develop similar recognition internationally.

     Because software used on Company-manufactured PCs may not be Company-owned,
the Company has entered into software licensing arrangements with a number of
software developers, including Microsoft Corporation. For example, the Company
has licenses with Microsoft Corporation for Windows 95, Windows, MS-DOS and
Microsoft Office software products, among others.


Competition

     The PC industry is highly competitive, especially with respect to pricing
and the introduction of new products and product features. The Company and its
competitors compete on these bases primarily by adding new performance features
to products while minimizing corresponding price increases. Timely introduction
of new products or product features by the Company cannot be guaranteed.
Likewise, no assurance can be given that the Company will continue to compete
successfully by adding new features to its products without corresponding price
increases. In recent years the Company and many of its competitors have
regularly lowered prices, and the Company expects these pricing pressures to
continue. If cost reductions or changes in product mix do not mitigate these
pricing pressures, these competitive price pressures could substantially reduce
profits.

     The Company competes with companies who sell their products primarily
through direct marketing channels, such as Dell Computer Corporation and Micron
Electronics, Inc. In addition, the Company competes directly and indirectly with
PC manufacturers, such as International Business Machines Corporation, Compaq
Computer Corporation, Packard Bell Electronics, Inc., Hewlett-Packard Company
and Apple Computer, Inc. In addition to utilizing their own direct sales forces,
these competitors market their products through national and regional
distributors and dealers; distribution channels in which the Company generally
has not participated. 

     Competitive factors in the Company's markets include price, availability of
new technology, variety of products and features offered, availability of
peripheral products and software, marketing and sales capability, service and
support. The Company believes it competes favorably with respect to each of
these factors. The Company also believes that a segment of the industry competes
for customers primarily on price, and that other competitors may offer lower PC
prices than the Company. While the Company believes it is competitive with such
vendors, the Company attempts to compete based on total value offered rather
than price alone.

Seasonality

     The computer industry generally has been subject to seasonality and to
significant quarterly and annual fluctuations in operating results, and the
Company's operating results have been subject to such fluctuations. Fluctuations
can result from a wide variety of factors affecting the Company and its
competitors. These factors include new product developments or introductions,
availability of components, changes in product mix and pricing and product
reviews and other media coverage. The

                                       7
<PAGE>
 
Company's business is also sensitive to the spending patterns of its customers,
which in turn are subject to prevailing economic conditions. Historically, the
Company's sales have increased in the third and fourth quarters due, in part,
to back-to-school and holiday spending.

International Operations

     Through its wholly-owned subsidiaries, Gateway 2000 Ireland Limited and
Gateway 2000 Europe (collectively, "Gateway Ireland"), the Company opened a
sales, service and production facility in Dublin, Ireland on October 1, 1993.
Since then, the Company has expanded its operations and facilities into other
European countries and currently has showrooms in London, Paris, Frankfurt,
Munich, Cologne, Stockholm and Amsterdam. In the last half of 1995, the Company
entered the Asia Pacific region with sales and support facilities in Japan,
showrooms in Tokyo, Melbourne, Brisbane and Sydney, a manufacturing facility in
Malacca, Malaysia and the acquisition of the business and substantially all of
the assets of Osborne Computer Corporation, an Australian PC maker.

     The Company uses either direct selling or distributors to market PCs in
foreign countries, depending on each country's infrastructure, consumer
preferences, language and culture. While the Company's international operations
in Europe have been successful to date, there can be no assurance that the
Company's additional expansion into other international markets will similarly
be successful. Failure of the Company to achieve or maintain successful
international operations could materially and adversely affect the Company's
business, consolidated financial position or results of operations.

     In addition to the challenges to the Company of managing the potential
growth of its international operations, international expansion involves
additional business risks such as foreign currency fluctuation, government
regulation, liability for foreign taxes and product sales, and delivery and
support logistics. There can be no assurance that the Company will effectively
manage these additional risks. 

Government Regulation

      The Company's PCs must meet standards established by the Federal
Communications Commission, and similar agencies in other countries, for radio
frequency emissions and must receive appropriate certification prior to being
marketed. A delay or inability to obtain certification may delay or prevent the
Company from introducing new products or features and therefore could materially
and adversely affect the Company's business, consolidated financial position,
results of operations or cash flows.

     In addition, the Company's advertising, shipping and other operations are
subject to state regulations, regulations of the Federal Trade Commission and
the U.S. Department of Commerce in the U.S., and similar foreign agencies in
foreign jurisdictions. Even inadvertent or sporadic failure to comply with such
regulations can result in significant fines, penalties and forced rebates levied
against the Company or special restrictions placed on the Company's ability to
ship product overseas. While the Company has not been subject to any significant
enforcement penalties to date, and while the Company continues to use its best
efforts to comply with all applicable foreign and domestic governmental
regulations, the Company does have matters pending before these agencies and
accordingly, there can be no assurance that enforcement penalties will not be
levied against the Company in the future.

Employees

     As of December 31, 1996, the Company had approximately 9,700 full-time
employees, of which 7,700 were in the U.S., 1,400 were in Europe and 600 were in
other foreign countries. No employee of the Company is represented by a labor
union. The Company believes employee relations are generally good.

                                       8
<PAGE>
 
Customers

     No customer accounted for 10% or more of the Company's sales in 1996.

Item 2.  Properties

     The Company owns 78 acres of land and facilities with a total of 684,200
square feet of space in North Sioux City, South Dakota. These facilities house
the Company's headquarters, production facility, customer sales and support
center, training center and warehouse space. The Company also leases facilities
with a total of 82,000 square feet of space in North Sioux City, South Dakota
which are used for manufacturing, warehouse space and a factory outlet store.
The Company also leases 32,000 square feet in Vermillion, South Dakota used for
warehouse space.

     The Company owns facilities with a total of 144,000 square feet of space in
Sioux Falls, South Dakota. These facilities serve as a base for the sale and
fulfillment of orders for add-on PC components, the receipt of returned
merchandise and the fulfillment of orders for customer replacement parts. The
Company leases a factory outlet store in Sioux Falls and a facility for
remanufacturing operations.

     The Company owns a facility with 208,400 square feet of space in Kansas
City, Missouri and Kansas City, Kansas. The facility is used for a customer
sales and support center. In addition, the Company leases a 7,700-square-foot-
factory outlet store in Kansas City.

      The Company owns facilities with a total of 287,000 square feet of space
in Hampton, Virginia. These facilities are used for manufacturing and warehouse
space. Modifications to the facility to open a customer support center are under
construction. Completion is expected in mid-1997. The Company also leases
showroom space in Orange, Connecticut; Matthews, North Carolina and Tampa,
Florida.

     The Company's European operations are based in Dublin, Ireland, where the
Company owns a 305,000 square foot facility. The facility houses the Company's
European headquarters, production facility, customer sales and support center
and warehouse space. The Company also leases showroom space in London, Paris,
Frankfurt, Munich, Cologne, Stockholm and Amsterdam.

     In Malacca, Malaysia, the Company owns a 187,200 square foot manufacturing
facility which was opened to serve the Company's markets in the Asia Pacific
region. In Australia, the Company leases a 65,000 square-foot sales and
distribution facility in Sydney. Additionally, the Company leases showroom space
in Brisbane, Melbourne and Sydney. In Japan, the Company leases facilities with
75,500 square feet in Yokohama and Tokyo used for a customer sales and support
center and warehouse space and also leases showroom space in Tokyo. In
Singapore, the Company leases a 12,000 square foot facility for office space.

Item 3.  Legal Proceedings

     The Company is a party to various lawsuits and administrative proceedings
arising in the ordinary course of its business, including certain pending
matters identified in the Company's Annual Report on Form 10-K and Quarterly
Reports on Form 10-Q for prior periods. The Company evaluates such lawsuits and
proceedings on a case by case basis, and its policy is to vigorously contest any
such claims which it believes are without merit. The Company's management
believes that the ultimate resolution of such pending matters will not
materially and adversely affect the Company's business, consolidated financial
position, results of operations or cash flows.

 
Item 4.  Submission of Matters to a Vote of Security Holders

     Not applicable.

                                       9
<PAGE>
 
                                    PART II

Item 5.  Market for Registrant's Common Equity and Related Stockholder Matters

Market Information

     The Common Stock is quoted on the NASDAQ National Market under the trading
symbol "GATE." The following table sets forth the quarterly high and low price
per share information for the Common Stock as quoted on the NASDAQ National
Market during 1995 and 1996:
<TABLE> 
<CAPTION> 

                                             High             Low
                                                                                
<S>                                        <C>               <C>
              1995:

                      1st quarter          $ 25.25           $ 17.13
                      2nd quarter          $ 25.00           $ 16.00
                      3rd quarter          $ 32.75           $ 21.88
                      4th quarter          $ 37.50           $ 20.63

              1996:


                      1st quarter          $ 32.25           $ 18.00
                      2nd quarter          $ 41.50           $ 27.25
                      3rd quarter          $ 50.13           $ 27.75
                      4th quarter          $ 66.25           $ 44.63
</TABLE> 
     No shares of the Company's Class A Common Stock, $.01 par value (the
"Class A Common Stock") were outstanding as of March 15, 1997.

Holders of Record

     As of March 14, 1997, there were 2,199 holders of record of the Common
Stock. There were no issued and outstanding shares of the Class A Common Stock
as of March 14, 1997. The Class A Common Stock is non-voting except on matters
for which the General Corporation Law of the State of Delaware requires class
voting. Each share of Class A Common Stock is convertible into one share of the
Common Stock.

Dividends

     The Company has not declared any cash dividends on the Common Stock for
stockholders of record since the Common Stock was first publicly registered. As
it is the present policy of the Company to use all retained earnings in its
business, the Company does not anticipate paying any cash dividends in the
foreseeable future.

                                      10
<PAGE>
 
Item 6.  Selected Consolidated Financial Data

     The following historical data were derived from the Company's consolidated
financial statements, which have been audited by Coopers & Lybrand L.L.P.,
independent accountants. This financial data should be read in conjunction with
the consolidated financial statements and notes thereto beginning on page 19 of
this Report and in conjunction with "Management's Discussion and Analysis of
Financial Condition and Results of Operations" beginning on page 12 of this
Report. The information below is not necessarily indicative of the results of
future operations.
<TABLE> 
<CAPTION> 

                                                   Year Ended December 31,
                                                   ----------------------
                                1992           1993          1994          1995          1996
                                ----           ----          ----          ----          -----

                                             (in thousands, except per share data)
 
<S>                          <C>            <C>            <C>            <C>            <C> 
Consolidated Statements of Operations Data:

Net sales                     $1,107,057     $1,731,664     $2,701,200     $3,676,328     $5,035,228
Cost of goods sold               914,392      1,460,842      2,343,698      3,060,533      4,071,601
                              ----------     ----------     ----------     ----------     ----------
  Gross profit                   192,665        270,822        357,502        615,795        963,627

Selling, general and
 administrative expenses          89,436        121,682        216,505        366,787        607,533
                              ----------     ----------     ----------     ----------     ----------
Operating income                 103,229        149,140        140,997        249,008        356,094              
Other, net                         2,759          4,848          5,106         13,085         26,622                              
                              ----------     ----------     ----------     ----------     ----------
 Income before income
   taxes                         105,988        153,988        146,103        262,093        382,716

Provision for actual and pro
 forma income taxes               35,900         53,896         50,130         89,112        132,037
                              ----------     ----------     ----------     ----------     ----------
Net income and pro forma
   net income                 $   70,088     $  100,092     $   95,973     $  172,981     $  250,679
                              ==========     ==========     ==========     ==========     ==========
Net income and pro forma
   net income per share       $     1.03     $     1.41     $     1.22     $     2.19     $     3.21
                              ==========     ==========     ==========     ==========     ==========
Weighted average shares
   outstanding                    68,097         70,953         78,656         78,994         78,116
                              ==========     ==========     ==========     ==========     ==========
</TABLE> 

<TABLE> 
<CAPTION> 
                                                       December 31,
                                                       ------------
                                1992           1993          1994          1995          1996
                                ----           ----          ----          ----          -----
                                                        (in thousands)

<S>                         <C>            <C>           <C>            <C>            <C> 
Consolidated Balance Sheet Data:

Current assets              $  246,043     $  500,520    $  654,160     $   866,189    $ 1,318,342
Total assets                $  269,293     $  564,281    $  770,579     $ 1,124,011    $ 1,673,411
Current liabilities         $  126,555     $  254,844    $  348,875     $   525,291    $   799,769
Long-term obligations, net
  of current maturities     $   13,785     $   29,145    $   27,131     $    10,805    $     7,244
Stockholders' equity        $  128,953     $  280,292    $  376,035     $   555,519    $   815,541
</TABLE> 
                                      11
<PAGE>

Item 7.  Management's Discussion and Analysis of Financial Condition and
         Results of Operations

Results of Operations

      The following table sets forth, for the periods indicated, certain data
derived from the Company's consolidated statements of operations, expressed as a
percentage of net sales:



                                              1994     1995     1996
                                              -----    -----    -----
       Net sales                              100.0%   100.0%   100.0%

       Cost of goods sold                      86.8%    83.2%    80.8%
                                              -----    -----    -----
          Gross profit                         13.2%    16.8%    19.2%

       Selling, general and administrative
          expenses                              8.0%    10.0%    12.1%
                                              -----    -----    -----
          Operating income                      5.2%     6.8%     7.1%

       Other, net                               0.2%     0.3%     0.5%
                                              -----    -----    -----
          Income before income taxes            5.4%     7.1%     7.6%

       Provision for income taxes               1.9%     2.4%     2.6%
                                              -----    -----    -----
       Net income                               3.5%     4.7%     5.0%
                                              =====    =====    =====

      Revenue. Revenues increased 37.0% to $5.04 billion from $3.68 billion in
1995. The increase in revenues resulted from continued demand growth in the
Americas and European markets, expansion into the Asia Pacific region, and
accelerated growth in sales of the Company's portable products. Revenues in the
fourth quarter of 1996 comprised approximately 30.8% of revenues for the year,
as compared to 33.9% in 1995 and 30.5% in 1994. This reflects a revenue growth
pattern historically experienced by the Company as well as the seasonal nature
of the industry.

     Unit shipments in 1996 increased 42.6% to approximately 1,909,000 from
1,338,000 in 1995. Unit shipments in the Company's Americas' region grew 37.6%
over 1995. In the Company's European region, unit shipments grew 41.4% over
1995, and unit shipments in the Company's Asia Pacific region grew 619% over
1995 results which reflected only the fourth quarter.

     Pentium-based desktop products accounted for 84.5% of the Company's total
revenues in 1996, up from approximately 76.0% in 1995, with revenues from
Pentium Pro based desktop products accounting for approximately 11.1% of the
Company's total revenues in 1996. Throughout 1996, revenues from Pentium Pro-
based products increased each quarter, to approximately 24.6% in the fourth
quarter. Portable products accounted for approximately 9% of total revenues in
1996, versus approximately 5% in 1995. Portable products revenue increased 118%,
primarily, the Company believes, due to the introduction in the third quarter of
1995 of the Gateway Solo/(TM)/ line of portable products.

     Weighted average unit prices in 1996 were 4.0% lower than prices in 1995.
Generally, unit prices for specific PC products have decreased over time,
reflecting the effects of competition and reduced component costs associated
with advances in technology. The Company has generally offset such decreasing
unit prices by adding or improving product features and by introducing new
products based on newer technology at higher unit prices. In 1995, significant
new technology was introduced, outpacing the normal rate of component cost
declines, and as a result, prices gradually increased throughout the year. In
1996, in addition to the normal component cost declines, significant cost
declines were experienced in Dynamic Random Access Memory (DRAM) prices. These
declines in component costs were generally passed on to customers through price
decreases. Also, the rate of new technology introduced in 1996 slowed, and was
not substantial enough to offset the declines in component prices,

                                       12
<PAGE>
 
contributing to the decline in average unit prices. Average unit price declines
in the Company's international operations have been more significant than the
declines experienced in the Company's Americas region due to competitive
pricing activity.

     Revenues in the Americas region increased to $4.25 billion, an increase of
32.2% over 1995. Revenues from international operations increased 69.5% to
$789.2 million from $465.7 million in 1995, with revenues from the Company's
European region totaling $552.7 million, an increase of approximately 29.1%
from last year, and revenues from the Company's Asia Pacific region totaling
$236.5 million, an increase of 530% over the prior year.

     Major accounts revenues (generally Fortune 1000 companies, governmental
entities, and educational institutions) in 1996 increased by approximately 38.6%
to $1.44 billion from $1.04 billion for 1995. This increase is primarily the
result of the Company's increased efforts to attract, retain and support major
accounts by creating a dedicated organization within the Company to handle the
specialized needs of these customers relative to sales, service, billing and
technical support.

     Revenues in 1995 increased 36.3% to $3.68 billion from $2.70 billion in
1994. Introductions of competitively priced, leading technology products
throughout 1995, including expanded lines of Pentium-based PCs and greater
multimedia functionality, were principally responsible for the increased demand
for the Company's products. In addition, expansion of the Company's marketing
efforts outside the United States led to increased revenues. Unit shipments
increased 28.5% to approximately 1,338,000 units in 1995. Average unit prices
increased approximately 5.8% during the year, reflecting the effects of selling
more richly configured Pentium products with higher average unit prices, the
inclusion of additional multimedia functionality in certain products, and
consumer demand for greater memory and storage.

    Gross Profit. Gross profit in 1996 increased approximately 56.5% to $963.6
million from $615.8 million in 1995. As a percentage of revenues, gross profit
increased to 19.2% in 1996 from 16.8% in 1995.

     The improvement in gross profit during 1996 was achieved, despite continual
competitive pressure on PC prices, principally due to improvements in meeting
product sales mix forecasts associated with the introduction of new products, a
decrease in Direct Random Access Memory (DRAM) prices, and decreases in
aggregate royalty costs per unit. Gross margin as a percent to revenues also
increased due to the timing of component cost decreases being passed on to
customers through price decreases. 

     Gross profit in 1995 increased approximately 72.3% to $615.8 million from
$357.5 million in 1994. The increase was due to improvements in meeting product
sales mix forecasts, the absence of larger than normal inventory write-downs
that affected gross profit margins in the second quarter of 1994, decreases in
aggregate royalty costs per unit and an increase in the Company's higher margin
revenues from European operations. These improvements in gross margins in 1995
were partially offset by increased costs associated with the Company's new
warranty and on-site service programs and the impact of the start up of
operations in the Asia Pacific region.

     Selling, General and Administrative Expenses. Selling, general and
administrative ("SG&A") expenses in 1996 increased by approximately 65.6% to
$607.5 million from $366.8 million in 1995. As a percentage of revenues, these
expenses increased to approximately 12.1% in 1996 from approximately 10.0% in
1995. Significant factors contributing to this net increase include: higher
personnel costs, additional marketing programs and overhead expenses associated
with the Asia Pacific region.

     Personnel-related costs increased approximately 65.7% in 1996 compared with
1995, as a result of the general building of the Company's infrastructure and
increased expenditures to expand customer support capacity. The Company expects
to continue to make the necessary expenditures and investments to manage the
growth of the Company.

                                      13
<PAGE>
 
     Marketing expenses increased approximately 92.8% in 1996 compared to 1995.
The increase results from marketing efforts directed at targeted family and
major account markets, marketing efforts to support international expansion and,
in the U.S., a nationwide consumer-oriented television advertising campaign.

     The Company began operations in the Asia Pacific region in the third
quarter of 1995. Expenses have been incurred in these operations at a rate
intended to generate and support higher levels of revenue. As a result, SG&A
expenses have continued to be a greater percentage of revenues than in the
Americas or European operations.

     Selling, general and administrative expenses in 1995 increased 69.4% to
$366.8 million from $216.5 million in 1994. As a percentage of revenues, these
expenses increased to 10.0% in 1995 from 8.0% in 1994. Overhead associated with
the Company's Asia Pacific operations, higher personnel costs, expenses
associated with the design and implementation of new management information
systems, increased depreciation and rental expenses, and marketing expenses
contributed to the increase.

     Operating Income. Due to the factors discussed above, operating income in
1996 increased by approximately 43.0% to $356.1 million from $249.0 million in
1995. As a percentage of revenues, operating income increased to 7.1% in 1996
from 6.8% in 1995. In 1995 operating income increased 76.6% from $141.0 million
in 1994 and increased to 6.8% as a percentage of revenues from 5.2% in 1994.

     Other, net. Other, net includes other income net of expenses, such as
interest income and expense, lease financing commissions, referral fees for on-
line services, and foreign exchange transaction gains and losses. Other, net
increased to $26.6 million in 1996 from $13.1 million in 1995. The principal
cause of this increase was the generation of additional interest income as a
result of the availability of additional cash and marketable securities in 1996
as compared to 1995, and the generation of commissions from referrals for on-
line services.

     Other, net in 1995 increased to $13.1 million from $5.1 million in 1994
primarily due to additional interest income generated as a result of the
availability of additional cash and marketable securities.

     Income Taxes. The Company's effective tax rate was 34.5% in 1996, 34.0% in
1995 and 34.3% in 1994. The changes in the effective tax rate were primarily due
to shifts in the geographic distribution of the Company's earnings.

     Hedging Activities. The results of the Company's foreign operations are
affected by changes in exchange rates between certain foreign currencies and the
United States dollar. The functional currency for most of the Company's foreign
operations is the U.S. dollar. The functional currency for the remaining
operations is the local currency in which the subsidiaries operate. Sales made
in foreign currencies translate into higher or lower sales in U.S. dollars as
the U.S. dollar strengthens or weakens against other currencies. Therefore,
changes in exchange rates may negatively affect the Company's consolidated net
sales (as expressed in U.S. dollars) and gross margins from foreign operations.
The majority of the Company's component purchases are denominated in U.S.
dollars. Fluctuations in U.S. dollar currency exchange rates did not have a
significant impact on results for the year ended December 31, 1996, or for the
years ended December 31, 1995 and 1994.

     The Company enters into foreign currency forward exchange contracts in the
normal course of business to selectively hedge its foreign currency exposures
and limit the impact of foreign currency exposures and fluctuations on its
financial results. The Company does not hold or issue financial instruments for
trading purposes. Gains and losses arising from foreign currency forward
contracts offset gains and losses resulting from the underlying hedged
transactions. These transactions generally related to

                                      14
<PAGE>
 
sales denominated in currencies other than the U.S. dollar or intercompany
purchases of inventory. See Note 1 of the consolidated financial statements for
further information regarding the Company's hedging activities.

Liquidity and Capital Resources

     The Company has financed its operating and capital expenditure requirements
to date principally through cash flow from its operations. At December 31, 1996,
the Company had cash and cash equivalents of $516.4 million, and an unsecured
committed credit facility with certain banks of $225 million, consisting of a
revolving line of credit facility and a sub-facility for letters of credit. At
December 31, 1996, no amounts were outstanding under the revolving line of
credit. Approximately $4.4 million was committed to support outstanding standby
letters of credit. Management believes the Company's current sources of working
capital, including amounts available under existing or future credit facilities,
will provide adequate flexibility for the Company's financial needs for the
foreseeable future.

     The Company generated approximately $457.8 million of cash from operations
during 1996, including $333.3 million of net income adjusted for non-cash items.
Working capital management limited inventory and accounts receivable growth to
$146.5 million, while increases in accounts payable, income taxes payable and
other accrued liabilities generated an additional $295.6 million in cash. The
increase in accounts payable and other liabilities has resulted from overall
growth of the business and improved management of vendor payment terms. The
Company used approximately $111.8 million in cash for investing activities,
principally due to continued facility, equipment and information systems
expenditures. The Company's financing activities provided approximately $5.5
million in cash during 1996, as proceeds from the issuance of term notes payable
and the exercise of stock options were offset by principal payments on long-term
obligations and notes payable.
 
     At December 31, 1996, the Company had long-term indebtedness of
approximately $7.2 million inclusive of capital lease obligations to various
parties. These obligations relate primarily to the Company's expansion of
international operations and its investments in equipment and facilities.
Borrowings, exclusive of capital lease obligations, bear fixed and variable
rates of interest currently ranging from interest free (for certain incentive
funds from the Industrial Development Authority of the City of Hampton,
Virginia) to 8.87% and have varying maturities through the year 2001. The
Company's capital lease obligations relate principally to its computer and
telephone system equipment.

     The Company anticipates that it will retain all earnings in the foreseeable
future for development of its business and will not distribute earnings to its
stockholders as dividends.

Accounting and Other Matters

     In February 1997, the Financial Accounting Standards Board issued Statement
of Financial Accounting Standards No. 128 "Earnings Per Share," effective for
years ending after December 15, 1997, including interim periods. The impact of
this new accounting requirement on the Company's financial statements is not
expected to be material.

      Management has assessed the impact of the transition to the year 2000 on
its software applications. Management does not believe that any material issues
exist with internally developed software and has received confirmation from
vendors of certain purchased software that current releases, or upgrades if
installed, will eliminate any issues. Management plans to install current
releases or upgrades prior to the end of 1998. Failure to implement such
releases or upgrades, or the failure of software vendors to have eliminated the
issues as represented, could materially and adversely affect the Company.

Factors That May Affect Future Results

      This Report includes forward-looking statements made in good faith based
on current management expectations pursuant to the "safe harbor" provisions of
the Private Securities Litigation Reform Act of 1995. These statements are not
guarantees of future performance and actual outcomes may differ materially from
what is expressed or forecasted.

     Factors that could cause future results to differ from these expectations
include the following: growth in the personal computer industry; competitive
factors and pricing pressures; component supply shortages; inventory risks due
to shifts in market demand; the outcome of pending and future litigation;
foreign currency fluctuations; and general domestic and international economic
conditions. These factors are more fully described in Part I, Item 1, Business,
and Item 3, Legal Proceedings, and Part II, Item 7, Management's Discussion and
Analysis of Financial Condition and Results of Operations, and Item 8
Contingencies and Commitments, each of which is incorporated herein by
reference.

                                      15

<PAGE>
 
     In addition to other information contained in this Report, the following
factors, among others, sometimes have affected, and in the future could affect,
the Company's actual results, and could cause future results to differ
materially from those expressed in any forward looking statement made by, or on
behalf of the Company:

     Management of rapid growth of the Company including problems with respect
to the size of its work force and production facilities and the adequacy of its
management information and other systems, purchasing and inventory controls, and
the forecasting of component part needs. These problems can result in high
backlog of product orders, delays in customer support response times and
increased expense levels.

     Short product life cycles characterize the PC industry, resulting from
rapid changes in technology and consumer preferences and declining product
prices. The Company's in-house engineering personnel work closely with PC
component suppliers and other technology developers to evaluate the latest
developments in PC-related technology. There can be no assurance that the
Company will continue to have access to new technology or will be successful in
incorporating such new technology in its products or features in a timely
manner. 

     Certain key management employees, particularly Ted Waitt, Chairman and
Chief Executive Officer and a founder of the Company, have been instrumental in
the success of the Company. The Company has not entered into an employment
agreement with Ted Waitt. The loss of Ted Waitt's services could materially and
adversely affect the Company.

     The Company is party to agreements with numerous state tax authorities
pursuant to which it collects and remits applicable sales or use taxes in such
states. The Company entered into these agreements in response to inquiries of
taxing authorities in those states concerning whether the Company's alleged
contacts required the collection of sales and use taxes from customers in those
states. These agreements generally limit the liability of the Company for non-
collection of sales taxes prior to such agreements' effective dates. These
agreements do not address income taxes. Taxing authorities in other states have
made similar inquiries concerning the Company's alleged contacts with those
states and, in the future, could make specific assessments. The Company has not
collected or remitted any sales or use taxes in such states for any prior
periods, nor has it established significant reserves for the payment of such
taxes. There can be no assurance that the amount of any sales or use taxes the
Company might ultimately be required to pay for prior periods would not
materially and adversely affect the Company's business, consolidated financial
position, results of operations or cash flows.


                                      16
<PAGE>

Item 8.  Financial Statements and Supplementary Data

INDEX TO CONSOLIDATED FINANCIAL STATEMENTS AND FINANCIAL STATEMENT SCHEDULE

<TABLE>
<CAPTION>

Financial Statements:     
<S>                                                                                        <C>

          Report of Independent Accountants................................................. 18

          Consolidated Statements of Operations for the years
             ended December 31, 1994, 1995 and 1996......................................... 19

          Consolidated Balance Sheets at December 31, 1995 and 1996......................... 20

          Consolidated Statements of Cash Flows for the years
             ended December 31, 1994, 1995 and 1996......................................... 21

          Consolidated Statements of Stockholders' Equity for the
             years ended December 31, 1994, 1995 and 1996................................... 22

          Notes to Consolidated Financial Statements........................................ 23

      Financial Statement Schedule:

          Schedule II -- Valuation and Qualifying Accounts.................................. 36

</TABLE>

                                       17
<PAGE>
 
Report of Independent Accountants


To the Stockholders and Board of Directors
Gateway 2000, Inc.

      We have audited the consolidated financial statements and financial
statement schedule of Gateway 2000, Inc. as listed in the index on page 17 of
this Form 10-K. These financial statements and the financial statement schedule
are the responsibility of the Company's management. Our responsibility is to
express an opinion on these financial statements and the financial statement
schedule based on our audits.

     We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

      In our opinion, the consolidated financial statements referred to above
present fairly, in all material respects, the consolidated financial position of
Gateway 2000, Inc. as of December 31, 1995 and 1996, and the consolidated
results of its operations and its cash flows for each of the three years in the
period ended December 31, 1996 in conformity with generally accepted accounting
principles. In addition, in our opinion, the financial statement schedule
referred to above, when considered in relation to the basic financial statements
taken as a whole, presents fairly, in all material respects, the information
required to be included therein.



/s/ Coopers & Lybrand L.L.P.
COOPERS & LYBRAND L.L.P.



Omaha, Nebraska
January 30, 1997

                                      18
<PAGE>
 

                              Gateway 2000, Inc.
                     CONSOLIDATED STATEMENTS OF OPERATIONS
             For the years ended December 31, 1994, 1995 and 1996
                   (in thousands, except per share amounts)


<TABLE> 
<CAPTION>  
                                                 1994        1995        1996  
                                                 ----        ----        ----
<S>                                           <C>         <C>         <C> 
Net sales                                     $2,701,200  $3,676,328  $5,035,228

Cost of goods sold                             2,343,698   3,060,533   4,071,601
                                              ----------  ----------  ----------
  Gross profit                                   357,502     615,795     963,627

Selling, general and administrative              216,505     366,787     607,533
  expenses                                    ----------  ----------  ----------

  Operating income                               140,997     249,008     356,094

Other, net                                         5,106      13,085      26,622
                                              ----------  ----------  ----------
  Income before income taxes                     146,103     262,093     382,716

Provision for income taxes                        50,130      89,112     132,037
                                              ----------  ----------  ----------
  Net income                                  $   95,973  $  172,981  $  250,679
                                              ==========  ==========  ==========

Net income per share                          $     1.22  $     2.19  $     3.21
                                              ==========  ==========  ==========
</TABLE> 

The accompanying notes are an integral part of the consolidated financial
statements.

                                      19
<PAGE>
 

                              Gateway 2000, Inc.
                          CONSOLIDATED BALANCE SHEETS
                          December 31,  1995 and 1996
               (in thousands, except share and per share amounts)

<TABLE> 
<CAPTION> 
                                                                      1995           1996
                                                                   ----------     ----------
<S>                                                                <C>            <C>  
ASSETS
Current assets:
  Cash and cash equivalents                                        $  166,397     $  516,360
  Marketable securities                                                 3,032             --
  Accounts receivable, net                                            405,283        449,723
  Inventory                                                           224,916        278,043
  Other                                                                66,561         74,216
                                                                   ----------     ----------
    Total current assets                                              866,189      1,318,342
Property, plant and equipment, net                                    170,263        242,365
Software costs, net                                                    58,477         77,073
Other assets                                                           29,082         35,631
                                                                   ----------     ----------
                                                                   $1,124,011     $1,673,411
                                                                   ==========     ========== 
LIABILITIES AND STOCKHOLDERS' EQUITY
Current liabilities:
  Notes payable and current maturities of long-term obligations    $   13,564     $   15,041
  Accounts payable                                                    235,064        411,788
  Accrued liabilities                                                 108,976        190,762
  Accrued royalties payable                                           123,385        125,270
  Customer prepayments                                                 16,397         16,574
  Income taxes payable                                                 27,905         40,334
                                                                   ----------     ----------
    Total current liabilities                                         525,291        799,769
Long-term obligations, net of current maturities                       10,805          7,244
Warranty and other liabilities                                         32,396         50,857
                                                                   ----------     ----------
    Total liabilities                                                 568,492        857,870
Contingencies and Commitments (Notes 4 and 5)
Stockholders' equity:
  Preferred Stock, $.01 par value, 5,000,000 shares authorized;
   none issued and outstanding                                             --             --
  Class A Common Stock, nonvoting, $.01 par value, 
   1,000,000 shares authorized; none issued and outstanding                --             --
  Common Stock, $.01 par value, 220,000,000 shares authorized; 
   74,552,864 shares and 76,755,984 shares issued and 
   outstanding, respectively                                              746            768
  Additional paid-in capital                                          280,447        289,512
  Cumulative translation adjustment                                       324            549
  Unrealized loss on marketable securities                                (31)            --
  Retained earnings                                                   274,033        524,712
                                                                   ----------     ----------
    Total stockholders' equity                                        555,519        815,541
                                                                   ----------     ----------
                                                                   $1,124,011     $1,673,411
                                                                   ==========     ========== 
</TABLE> 

The accompanying notes are an integral part of the consolidated financial
statements.

                                      20
<PAGE>
 

                              Gateway 2000, Inc.
                     CONSOLIDATED STATEMENTS OF CASH FLOWS
             For the years ended December 31, 1994, 1995 and 1996
                                (in thousands)

<TABLE> 
<CAPTION> 
                                                                    1994        1995        1996    
                                                                  ---------   ---------   ---------
<S>                                                               <C>         <C>         <C> 
Cash flows from operating activities:                          
  Net income                                                      $  95,973   $ 172,981   $ 250,679
  Adjustments to reconcile net income to net cash provided     
   by operating activities:                                    
    Depreciation and amortization                                    18,034      38,086      61,763
    Provision for uncollectible accounts receivable                  11,719       7,779      20,832
    Deferred income taxes                                            (1,070)    (23,778)    (13,395)
    Other, net                                                        1,507         520       1,986
    Changes in operating assets and liabilities:               
      Accounts receivable                                           (94,422)   (157,958)    (66,052)
      Inventory                                                      44,103    (121,488)    (80,486)
      Other current assets                                           (8,313)    (10,847)    (13,311)
      Accounts payable                                               56,971      51,765     176,724
      Accrued liabilities                                            32,800      20,690      51,390
      Accrued royalties                                              34,137      37,567       1,885
      Customer prepayments                                            1,702      (7,252)        177
      Income taxes payable                                           (2,600)     50,516      42,880
      Other liabilities                                              11,549      12,890      22,699
                                                                  ---------   ---------   ---------
        Net cash provided by operating activities                   202,090      71,471     457,771
                                                                  ---------   ---------   ---------
Cash flows from investing activities:                          
  Capital expenditures                                              (29,023)    (77,531)    (85,962)
  Software costs                                                    (26,596)    (39,040)    (31,559)
  Purchases of available-for-sale securities                       (172,325)    (10,679)         --
  Purchases of held-to-maturity securities                           (7,999)     (1,685)         --
  Proceeds from sale of available-for-sale securities               163,960      33,023       3,030
  Proceeds from maturities of held-to-maturity securities             2,999       5,000          --
  Acquisitions, net of cash acquired                                     --      (3,620)         --
  Other, net                                                             --     (13,152)      2,667 
                                                                  ---------   ---------   ---------
        Net cash used in investing activities                       (68,984)   (107,684)   (111,824)
                                                                  ---------   ---------   ---------
Cash flows from financing activities:                          
  Proceeds from issuance of notes payable                                --       5,000      10,000
  Principal payments on long-term obligations and notes payable      (4,648)    (24,600)    (14,047)
  Distributions to stockholders                                     (28,437)         --          --
  Stock options exercised                                                47       8,107       9,520
                                                                  ---------   ---------   ---------
 Net cash provided by (used in) financing activities                (33,038)    (11,493)      5,473 
                                                                  ---------   ---------   ---------
Foreign exchange effect on cash and cash equivalents                     --          82      (1,457)
                                                                  ---------   ---------   ---------
Net increase (decrease) in cash and cash equivalents                100,068     (47,624)    349,963
Cash and cash equivalents, beginning of year                        113,953     214,021     166,397
                                                                  ---------   ---------   ---------
Cash and cash equivalents, end of year                            $ 214,021   $ 166,397   $ 516,360
                                                                  =========   =========   =========
</TABLE> 

The accompanying notes are an integral part of the consolidated financial
statements.

                                      21
<PAGE>
 

                              Gateway 2000, Inc.
                CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY
             For the years ended December 31, 1994, 1995 and 1996
                     (in thousands, except share amounts)

<TABLE> 
<CAPTION> 
                                                                                        Unrealized
                                                           Additional    Cumulative     Gain (Loss)                    Total
                                                  Common    Paid-in      Translation   on Marketable    Retained     Stockholders'
                                                   Stock    Capital      Adjustment     Securities      Earnings        Equity
                                                  --------------------------------------------------------------------------------
<S>                                               <C>      <C>           <C>           <C>              <C>          <C> 
Balances, December 31, 1993                       $  724   $  274,352    $        --   $          --    $  5,216     $     280,292

  Distributions to stockholders                       --           --             --              --        (137)             (137)

  Issuance of 19,929 shares of Common Stock                                                                       
    under employee benefit plans                      --           47             --              --          --                47

  Unrealized loss on marketable securities,                                                                       
    net of $76 tax benefit                            --           --             --            (141)         --              (141)

  Net income                                          --           --             --              --      95,973            95,973
                                                  ------   ----------    -----------   -------------    --------     -------------
Balances, December 31, 1994                          724      274,400             --            (141)    101,052           376,035

  Issuance of 3,269,008 shares of Common Stock                                                                    
    under employee benefit plans                      33        8,074             --              --          --             8,107

  Tax benefit realized on exercise of                                                                             
    Common Stock options                              --       23,030             --              --          --            23,030

  Retirement of 1,113,348 shares of Common Stock     (11)     (25,057)            --              --          --           (25,068)

  Net income                                          --           --             --              --     172,981           172,981

  Change in unrealized gain (loss) on marketable                                                                  
   securities, net of $17 tax expense                 --           --             --             110          --               110

  Foreign currency translation adjustments            --           --            324              --          --               324
                                                  ------   ----------    -----------   -------------    --------     -------------
Balances, December 31, 1995                          746      280,447            324             (31)    274,033           555,519

  Issuance of 3,272,729 shares of Common Stock                                                                    
    under employee benefit plans                      33        9,487             --              --          --             9,520

  Tax benefit realized on exercise of Common                                                                      
    Stock options                                     --       30,451             --              --          --            30,451

  Retirement of 1,069,609 shares of Common Stock     (11)     (30,873)            --              --          --           (30,884)

  Net income                                          --           --             --              --     250,679           250,679

  Change in unrealized gain (loss) on marketable                                                                    
    securities, net of $17 tax expense                --           --             --              31          --                31

  Foreign currency translation adjustments            --           --            225              --          --               225
                                                  ------   ----------    -----------   -------------    --------     -------------
Balances, December 31, 1996                       $  768   $  289,512    $       549   $          --    $524,712     $     815,541
                                                  ======   ==========    ===========   =============    ========     =============
</TABLE> 

The accompanying notes are an integral part of the consolidated financial
statements.

                                      22
<PAGE>
 
                              GATEWAY 2000, INC.
                  NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

1.  Summary of Significant Accounting Policies:

          Gateway 2000, Inc. (the "Company") is a direct marketer of personal
computers ("PCs") and PC-related products. The Company develops, manufactures,
markets and supports a broad line of desktop and portable PCs and PC-related
products used by individuals, families, businesses, government agencies and
educational institutions.

          The significant accounting policies used in the preparation of the
consolidated financial statements of Gateway 2000, Inc. are as follows:

     (a)  Principles of Consolidation:

          The consolidated financial statements include the accounts of the
Company and its wholly and majority owned subsidiaries. All significant
intercompany accounts and transactions have been eliminated.

     (b)  Cash and Cash Equivalents:

          The Company considers all highly liquid debt instruments and money
market funds with an original maturity of three months or less to be cash
equivalents. The carrying amount approximates fair value because of the short
maturities of these instruments.

     (c)  Marketable Securities:

          The carrying amounts of the marketable securities used in computing
unrealized and realized gains and losses are determined by specific
identification. Fair values are determined using quoted market prices. For
available-for-sale securities, net unrealized holding gains and losses are
reported as a separate component of stockholders' equity, net of tax. Held-to-
maturity securities are recorded at amortized cost. Amortization of related
discounts or premiums is included in the determination of net income.

     (d)  Inventory:

          Inventory, which is comprised of component parts, subassemblies and
finished goods, is valued at the lower of first-in, first-out (FIFO) cost or
market. On a quarterly basis, the Company compares on a part by part basis, the
amount of the inventory on hand and under commitment with its latest forecasted
requirements to determine whether write-downs for excess or obsolete inventory
are required.

     (e)  Property, Plant and Equipment:

          Property, plant and equipment are stated at cost. Depreciation is
provided using straight-line and accelerated methods over the assets' estimated
useful lives. Amortization of leasehold improvements is computed using the
shorter of the lease term or the estimated useful life of the underlying asset.
Upon sale or retirement of property, plant and equipment, the related costs and
accumulated depreciation or amortization are removed from the accounts and any
gain or loss is included in the determination of net income.

     (f)  Software Costs:

          The Company capitalizes costs of purchased software and, once
technological feasibility has been established, costs incurred in developing
software for internal use. Amortization of software costs begins

                                      23
<PAGE>
 
when the product is placed in service and is computed on a product-by-product
basis over the estimated useful life of the product, generally from three to
five years.

     (g)  Royalties:

            The Company has royalty-bearing license agreements that allow the
Company to sell certain hardware and software which is protected by patent,
copyright or license. Royalty costs are accrued and included in cost of goods
sold when products are shipped or amortized over the anticipated period of
benefit when the license terms are not specifically related to the units
shipped.

     (h)  Customer Prepayments:

          The Company records a liability for customer payments received prior
to a product being shipped.

     (i)  Distributions:

          Distributions to stockholders in 1994 represent the remaining
estimated tax payments due for the period the Company was an S Corporation for
federal income tax purposes.

     (j)  Revenue Recognition:

          Sales are recorded when products are shipped. A provision for
estimated sales returns is recorded in the period in which related sales are
recognized.

     (k)  Net Income Per Share:

          Net income per share has been computed using the weighted average
number of common shares and common share equivalents (if dilutive) outstanding
during the period. Common share equivalents considered outstanding relate to
stock options and have been calculated using the treasury stock method for all
periods presented.

          Weighted average common shares and share equivalents for the years
ended December 31, 1994, 1995 and 1996, were 78,656,334, 78,993,981 and
78,116,498 respectively.

     (l)  Foreign Currency:

          The Company uses the U.S. dollar as its functional currency, except
for its operations in Australia and Japan. The assets and liabilities of the
Company's Australian and Japanese subsidiaries are translated into U.S. dollars
at exchange rates in effect at the balance sheet date. Income and expense items
are translated at the average exchange rates prevailing during the period. Gains
and losses from translation are included as a component of stockholders'
equity. Gains and losses resulting from remeasuring monetary asset and liability
accounts that are denominated in currencies other than a subsidiary's
functional currency are included in "Other, net".

          In the normal course of business, the Company enters into foreign
currency forward contracts to hedge foreign currency transactions and probable
anticipated foreign currency transactions. These transactions include
international sales by U.S. dollar functional currency entities and intercompany
shipments to certain international subsidiaries. The principal currencies hedged
are the German mark, the British pound, the French franc and the Japanese yen
over periods ranging from one to six months. Gains and losses arising from
foreign currency forward contracts offset gains and losses resulting from the


                                       24
<PAGE>
underlying hedged transaction. Aggregate transaction gains and losses included
in the determination of net income are not material for any period presented.
Forward contracts designated to hedge foreign currency transaction exposure of
$135,685,000 and $132,930,000 were outstanding at December 31, 1995, and
December 31, 1996, respectively. The estimated fair value of these forward
contracts at December 31, 1995 and 1996, was $134,690,000 and $137,726,000,
respectively based on quoted market prices.

          The Company continually monitors its positions with, and the credit
quality of, the major international financial institutions which are
counterparties to its foreign currency forward contracts, and does not
anticipate nonperformance by any of these counterparties.

     (m)  Foreign Grant Income:

          In connection with establishing operations in Ireland during 1993, the
Company entered into a grant agreement with the Industrial Development Authority
of the Irish government. The agreement provides employment grants, capital
grants and training grants; all subject to certain conditions including
maintaining minimum equity commitments from the Company and maintaining certain
employment levels. The Company initially deferred all capital grant funds and
recognizes grant income as a reduction of the related depreciation expense over
the estimated useful lives of the related assets which range from five to forty
years. The Company recognizes employment and training grant income as a
reduction in related expenses as conditions of the grant are met and the related
funds are claimed.

     (n)  Goodwill and Other Intangible Assets:

          The cost of intangible assets is amortized on a straight-line basis
over the estimated periods benefited, but not exceeding five years. The
realizability of goodwill and other intangibles is evaluated periodically as
events or circumstances indicate a possible inability to recover their carrying
amount. Such evaluation is based on various analyses, including cash flow and
profitability projections that incorporate, as applicable, the impact on
existing company businesses. The analyses necessarily involve significant
management judgment to evaluate the capacity of an acquired business to perform
within projections.

     (o)  Warranty Programs:

          The Company provides currently for the estimated costs that may be
incurred under its warranty programs.

     (p)  Use of Estimates:

          The preparation of financial statements in conformity with generally
accepted accounting principles requires management to make estimates and
assumptions that affect the reported amounts of assets and liabilities and
disclosure of contingent assets and liabilities at the date of the financial
statements and the reported amounts of revenues and expenses during the
reporting period. Actual results could differ from those estimates.

     (q)  Reclassifications:

          Certain reclassifications have been made to prior years' financial
statements to conform to current year presentation. These reclassifications had
no impact on previously reported net income or stockholders' equity.

                                       25
<PAGE>
 
2.   Marketable Securities:

          Marketable securities available-for-sale at December 31, 1995
consisted of state and political subdivision debt securities, with a market
value of $3,032,000 and an amortized cost of $3,080,000. Gross unrealized losses
at December 31, 1995 were $48,000.

          The Company realized gross gains of $29,000, $385,000 and $7,000 and
gross losses of $1,598,000, $201,000 and $57,000 on the sale of marketable
securities in 1994, 1995 and 1996, respectively.

3.   Financing Arrangements:

     (a)  Credit Agreement:

          On December 27, 1995, the Company entered into an unsecured bank
credit agreement (the "Agreement"), totaling $225 million with a group of banks.
The Agreement consists of (1) a revolving line of credit facility for committed
loans and bid loans; and (2) a sub-facility for letters of credit. Borrowings
under the agreement bear interest at the banks' base rate or, at the Company's
option, borrowing rates based on a fixed spread over the London Interbank
Offered Rate (LIBOR). The Agreement requires the Company to maintain a minimum
tangible net worth and maximum debt leverage ratio, as well as minimum fixed
charge coverage and liquidity ratios. The Company continues to be in compliance
with all of the covenants associated with the Agreement. There were no
borrowings outstanding at the end of 1995 and 1996.

          At December 31, 1995 and 1996, approximately $2,500,000 and
$4,360,000, respectively, was committed to support outstanding standby letters
of credit.

     (b)  Long-term Obligations:

          The carrying amount of the Company's long-term obligations
approximates the fair value, which is estimated based on current rates offered
to the Company for obligations of the same remaining maturities. Long-term
obligations include notes and obligations under capital leases and consist of
the following:


                                                              December 31,

                                                            1995        1996
                                                           -------    --------
                                                              (in thousands)


Notes payable through 2001 with interest rates ranging 
from zero to 8.87%......................................   $16,792    $ 19,312

Obligations under capital leases, payable in monthly 
installments at fixed rates ranging from 0.95% to 
14.56% through 1999 (Note 4).............................    7,577       2,973
                                                           -------    --------
                                                            24,369      22,285

Less current maturities..................................   13,564      15,041
                                                           -------    --------
                                                           $10,805    $  7,244
                                                           =======    ========


                                      26
<PAGE>
 
     The above long-term obligations, excluding obligations under capital
leases, have the following maturities as of December 31, 1996:


                             (in thousands)

                      1997                   $   13,192
                      1998                        3,355
                      1999                          765
                      2000                           --  
                      2001                        2,000
                                             ----------
                                             $   19,312
                                             ----------    


4.  Lease Commitments:

     The Company leases certain of its furniture and fixtures and office
equipment under capital leases. The carrying value of these assets was
$3,577,000 as of December 31, 1996, after reflecting accumulated amortization of
$7,224,000.

     The Company leases certain operating facilities and equipment under
noncancelable operating leases expiring at various dates through 2001. Rent
expense was approximately $2,395,000, $6,214,000, and $11,873,000 for 1994, 1995
and 1996, respectively.

     Future minimum lease payments under terms of these leases as of December
31, 1996 are as follows:

                                                Capital           Operating 
                                                Leases              Leases
                                              ----------          ----------
                                            (in thousands)      (in thousands)
       1997                                    $   1,872           $   5,269
       1998                                          870               3,658
       1999                                          285               2,484
       2000                                           --                 992
       2001                                           --                 378
                                              ----------          ----------
       Total minimum lease payments                3,027           $  12,781
                                                                  ==========
       Less amount representing interest              54
                                              ----------
       Present value of net minimum
       lease payments                          $   2,973
                                              ==========

5.   Contingencies and Commitments:

     The Company is a party to various lawsuits and administrative proceedings
arising in the ordinary course of its business. The Company evaluates such
lawsuits and proceedings on a case-by-case basis, and its policy is to
vigorously contest any such claims which it believes are without merit. The
Company's management believes that the ultimate resolution of such pending
matters will not materially adversely affect the Company's business, financial
position, results of operations or cash flows.

     The Company is party to agreements with numerous state tax authorities
pursuant to which it 

                                       27
<PAGE>
collects and remits applicable sales or use taxes in such states. The Company
entered into these agreements in response to inquiries of taxing authorities in
those states concerning whether the Company's alleged contacts required the
collection of sales and use taxes from customers in those states. These
agreements generally limit the liability of the Company for non-collection of
sales taxes prior to such agreements' effective dates. These agreements do not
address income taxes. Taxing authorities in other states have made similar
inquiries concerning the Company's alleged contacts with those states and, in
the future, could make specific assessments. The Company has not collected or
remitted any sales or use taxes in such states for any prior periods, nor has it
established significant reserves for the payment of such taxes. There can be no
assurance that the amount of any sales or use taxes the Company might ultimately
be required to pay for prior periods would not materially and adversely affect
the Company's business, consolidated financial position, results of operations
or cash flows.

          The Company currently pays state income taxes in the few states where
it has a physical presence. The Company has not paid income taxes in any other
state, nor has it established significant reserves for the payment of such
taxes. Management believes that the amount of any income tax the Company might
ultimately be required to pay for prior periods would not materially and
adversely affect the Company's business, consolidated financial position, 
results of operations or cash flows.

          The Company has entered into licensing and royalty agreements which
allow it to use certain hardware and software intellectual properties in its
products. Minimum royalty payments due under these agreements for the period
1997 through 2002 total approximately $479,646,000. Total royalty expense is
expected to be greater than this minimum amount for these periods.

6.   Income Taxes:

          The components of the provisions for income taxes are as follows:

                                         For the year ended December 31,

                                      1994              1995            1996
                                   -----------     -----------     -----------  
                                                  (in thousands)
          Current:
             United States         $   50,920       $ 109,296      $  140,451
             Foreign                      280           3,594           4,981
          Deferred:
             United States             (1,070)        (19,823)         (1,727)
             Foreign                       --          (3,955)        (11,668)
                                   ----------       ---------      ----------
                                   $   50,130       $  89,112      $  132,037
                                   ==========       =========      ==========

          Income before income taxes included approximately $2.5 million, $9.3
million and $2.4 million related to foreign operations for the years ended
December 31, 1994, 1995 and 1996, respectively.

          The provision for income taxes approximates the amount computed by
applying the federal statutory income tax rate to income before income taxes.

                                      28
<PAGE>

<TABLE>
<CAPTION>

     Deferred tax assets and deferred tax liabilities result from temporary
differences in the following accounts:

                                               December 31,
                                           -------------------
                                              1995       1996
                                           --------   --------
                                              (in thousands)
<S>                                         <C>       <C>
U.S. deferred tax assets:
  Inventory                                $  6,278   $  8,768
  Accounts receivable                         3,150      4,955
  Accrued liabilities                        20,919     21,035
  Other liabilities                           8,663     16,101
  Property, plant & equipment                   185        539
  Other                                         497      1,125
                                           --------   --------
     Total U.S.                              39,692     52,523

Foreign deferred tax assets:
  Operating loss carryforward                 2,739     12,619
  Other liabilities                             682        682
  Other                                         534      2,322
                                           --------   --------
     Total foreign                            3,955     15,623
                                           --------   --------
Total deferred tax assets                    43,647     68,146
                                           --------   --------
U.S. deferred tax liabilities:
  Software costs                              9,483     20,126
  Other                                          --        268
                                           --------   --------
Total deferred tax liabilities                9,483     20,394
                                           --------   -------- 
Net deferred tax assets                    $ 34,164   $ 47,752
                                           ========   ========
</TABLE>

     The Company has foreign net operating loss carryforwards of $24,831,000
which expire in 2006 and 2007.

7.   Stock Option Plans:

     In 1991, the Company entered into stock option agreements with certain
officers providing for the purchase of 6,612,060 shares of the Company's Common
Stock.

     In December 1991, the Company and its stockholders adopted the Gateway
2000, Inc. 1992 Stock Option Plan ("the 1992 Option Plan") for the benefit of
its officers and other managers. Under the 1992 Option Plan, options to purchase
552,552 shares of the Company's Class A Common Stock were granted. Shares of
Class A Common Stock may be converted into an equal number of shares of Common
Stock at any time after December 18, 1994. Options were first granted under the
Plan in 1992 and generally vest over a four-year period, retroactive to an
option holder's initial date of employment. These options expire, if not
exercised, ten years from the date of grant.

     In 1993, the Company and its stockholders adopted the Gateway 2000, Inc.
1993 Stock Option Plan (the "1993 Option Plan") which replaced the 1992 Option
Plan. Under the 1993 Option Plan, options to purchase up to 1,937,208 shares of
the Company's Common Stock or Class A Common Stock may be granted. Under the
1993 Option Plan, after December 14, 1993, only options for the purchase of
Common Stock may be granted. These options generally vest over a four-year
period beginning on either the grant date or the option holder's initial date
of employment. These options expire, if not exercised, ten years from the date
of grant.

     In 1993, the Company and its stockholders also adopted the Gateway 2000,
Inc. 1993 Non-


                                      29
<PAGE>
Employee Directors Stock Option Plan (the "Director Option Plan"). The Director
Option Plan authorized the issuance of up to 20,000 shares of Common Stock to
non-employee directors. Options granted under this plan vest one year from the
grant date and expire, if not exercised, ten years from the date of grant.

          In 1996, the Company and its stockholders adopted the Gateway 2000,
Inc. 1996 Long-Term Incentive Equity Plan (the "1996 Employee Plan"). Under the
1996 Employee Plan, participants may receive stock options, stock appreciation
rights or stock awards as determined by the Compensation Committee of the Board
of Directors. The aggregate number of shares of Common Stock which may be issued
or transferred to participants under the 1996 Employee Plan is 6,400,000. Stock
options granted under this plan vest over a four-year period beginning on the
grant date and expire, if not exercised, ten years from the date of grant.

          In addition, in 1996, the Company and its stockholders adopted the
Gateway 2000, Inc. 1996 Non-Employee Directors Stock Option Plan (the "1996
Director Plan") which replaced the Director Option Plan. The 1996 Director Plan
authorizes the issuance of up to 300,000 shares of Common Stock to non-employee
directors. Options granted generally vest over a three-year time period
beginning on the grant date and expire, if not exercised, ten years from the
date of grant.

          The Company has adopted the disclosure-only provisions of Statement of
Financial Accounting Standards No. 123 (SFAS No. 123), "Accounting for Stock-
Based Compensation." Accordingly, no compensation cost has been recognized for
the stock option plans. Had compensation cost for the Company's stock option
plans been determined based on the fair value at the grant date for awards in
1995 and 1996 consistent with the provisions of SFAS No. 123, net income and net
income per share would have been reduced to the pro forma amounts indicated
below:

                                          1995           1996 
                                      ------------ -------------   
                                      (in thousands, except per
                                           share amounts)
Net income - as reported              $  172,981      $  250,679
Net income - pro forma                $  171,149      $  241,729

Net income per share - as reported    $     2.19      $     3.21
Net income per share - pro forma      $     2.17      $     3.09

          The pro forma effect on net income for 1995 and 1996 is not fully
representative of the pro forma effect on net income in future years because it
does not take into consideration pro forma compensation expense related to the
vesting of grants made prior to 1995.

          The fair value of each option grant is estimated on the date of grant
using the Black-Scholes option pricing model with the following weighted-average
assumptions used for all grants in 1995 and 1996: dividend yield of zero
percent; expected volatility of 60 percent; risk-free interest rates ranging
from 5.2 to 7.2 percent; and expected lives of the options of three and one-half
years from the date of vesting.

                                      30
<PAGE>

     All options have exercise prices equal to the fair market value of the
related stock on the date of grant. A summary of the status of the Company's
stock option plans is presented below:


<TABLE>
<CAPTION>
                                                   Year Ended December 31, 1994
                                                   ----------------------------
                                                        Weighted-     Class A   Weighted-
                                              Common     Average      Common     Average
                                              Stock       Price        Stock       Price
                                            ---------   ---------     -------    ---------
     <S>                                    <C>         <C>           <C>        <C>
     Outstanding, beginning of period       6,613,560      $ 2.38     673,764        $4.22
       Granted                                211,500       13.64          --           --
       Exercised and converted                     --          --     (12,644)        3.73
       Forfeited                                   --          --     (36,855)        4.96
                                            ---------       -----     -------        -----
     Outstanding, end of period             6,825,060      $ 2.73     624,265        $4.19
                                            =========       =====     =======        =====
     Options available for grant, end of
       period                               1,639,376                      --
                                            =========                 =======
     Options exercisable, end of period     6,613,560      $ 2.38     479,029        $3.89
                                            =========       =====     =======        =====


                                                   Year Ended December 31, 1995
                                                   ----------------------------
                                                        Weighted-     Class A    Weighted-
                                              Common     Average      Common      Average
                                              Stock       Price        Stock       Price
                                            ---------   ---------    --------    ---------
     Outstanding, beginning of period       6,825,060      $ 2.73     624,265        $4.19
       Granted                                692,000       24.28          --           --
       Exercised and converted             (3,126,500)       2.41    (143,508)        3.94
       Forfeited                              (21,250)      13.63          --           --
                                           ----------      ------    --------        -----
     Outstanding, end of period             4,369,310      $ 6.32     480,757        $4.27
                                           ==========      ======    ========        =====
     Options available for grant, end of
     period                                   968,626                      --
                                           ==========                ========
     Options exercisable, end of period     3,559,560      $ 2.59     405,136        $4.02
                                           ==========      ======    ========        =====
     Weighted-average fair value of
       options granted during the year         $14.90               $      --
                                           ==========                ========

                                                   Year Ended December 31, 1996
                                                   ----------------------------
                                                        Weighted-     Class A    Weighted-
                                              Common     Average      Common      Average
                                              Stock       Price        Stock       Price
                                            ---------   ---------    --------    ---------
      Outstanding, beginning of period      4,369,310      $ 6.32     480,757        $4.27
       Granted                              1,630,100       31.50          --           --
       Exercised and converted             (3,152,435)       2.86    (120,294)        4.26
       Forfeited                             (127,175)      28.29      (4,095)        6.49
                                            ---------      ------    --------        -----
     Outstanding, end of period             2,719,800      $24.40     356,368        $4.24
                                            =========      ======    ========        =====
     Options available for grant, end of
      period                                6,154,296                      --
                                            =========                ========
     Options exercisable, end of period       641,250      $ 8.56     336,166        $4.11
                                            =========      ======    ========        =====

     Weighted-average fair value of
       options granted during the year     $    19.30                $     --
                                           ==========                ========

</TABLE>
                                       31
<PAGE>

<TABLE> 
<CAPTION> 
 
     The following table summarizes information about the Company's Common
Stock options outstanding at December 31, 1996:



                          Options Outstanding                              Options Exercisable

                                        Weighted-
                                         Average
                          Number        Remaining       Weighted-         Number         Weighted-
Range of Exercise     Outstanding at   Contractual       Average       Exercisable at     Average
     Prices             12/31/96          Life            Price          12/31/96          Price
- --------------------------------------------------------------------------------------------------      
<S>            <C>    <C>              <C>              <C>            <C>               <C> 
$  2.38 -  2.38         420,000         4.41 years      $   2.38          420,000        $   2.38

  13.63 - 19.00         339,000         7.93 years         16.47          125,000            15.62

  23.88 - 26.88       1,295,700         9.01 years         26.30           86,250            25.58

  31.31 - 39.38         665,100         9.50 years         38.66           10,000            33.00
</TABLE> 
 
     The following table summarizes information about the Company's Class A
Common Stock options outstanding at December 31, 1996:

<TABLE> 
<CAPTION> 
                          Options Outstanding                              Options Exercisable

                                        Weighted-
                                         Average
                         Number         Remaining       Weighted-         Number         Weighted-
Range of Exercise     Outstanding at   Contractual       Average       Exercisable at     Average
     Prices             12/31/96          Life            Price          12/31/96          Price
- --------------------------------------------------------------------------------------------------       
<S>            <C>    <C>              <C>              <C>            <C>               <C> 
$  3.73 -  6.49         356,368         6.12 years      $   4.24           336,166       $   4.11
</TABLE>

                                      32
<PAGE>
 

8.  Retirement Savings ["401(k)"] Plan:

     The Company has a 401(k) defined contribution plan which covers employees
who have attained 21 years of age and have been employed by the Company for at
least six months. Participants may contribute up to 20% of their compensation in
any plan year and receive a 25% matching employer contribution of up to 1% of
their annual compensation. The Company contributed $362,000, $640,000 and
$871,000 to the Plan during 1994, 1995 and 1996 respectively.

9.  Selected Balance Sheet Information:

<TABLE> 
<CAPTION> 
                                                                December 31,
                                                                ------------
                                                               1995       1996  
                                                               ----       ----
                                                               (in thousands)
<S>                                                          <C>        <C> 
Accounts receivable, net:

  Accounts receivable                                        $416,837   $468,691
  Allowance for uncollectible accounts                        (11,554)   (18,968)
                                                             --------   --------
                                                             $405,283   $449,723
                                                             ========   ========

Inventory:

  Components and subassemblies                               $221,601   $269,959
  Finished goods                                                3,315      8,084
                                                             --------   --------
                                                             $224,916   $278,043
                                                             ========   ========

Property, plant and equipment, net:

  Land                                                       $ 12,657   $ 14,888
  Leasehold improvements                                        2,064      5,096
  Buildings, including construction in progress                76,643    131,180
  Office and production equipment                             102,965    144,477
  Furniture and fixtures                                       21,643     25,084
  Vehicles                                                      2,996      3,754
                                                             --------   --------
                                                              218,968    324,479
  Accumulated depreciation and amortization                   (48,705)   (82,114)
                                                             --------   --------
                                                             $170,263   $242,365
                                                             ========   ========

Software costs, net:

  Purchased software                                         $ 27,953   $ 33,102
  Internally developed software                                44,437     71,475
                                                             --------   --------
                                                               72,390    104,577
  Accumulated amortization                                    (13,914)   (27,504)
                                                             --------   --------
                                                             $ 58,477   $ 77,073
                                                             ========   ========
</TABLE> 

     Amortization expense of $2,757,000, $7,674,000 and $13,591,000 relating to
these costs was included in operations for the years ended December 31, 1994,
1995 and 1996, respectively.

                                      33
<PAGE>
 
10.  Supplemental Statements of Cash Flows Information:
<TABLE> 
<CAPTION> 

                                                                  Year ended December 31,
                                                                --------------------------
                                                                1994        1995      1996
                                                                ----        ----      ----
                                                                       (in thousands)
<S>                                                             <C>         <C>       <C> 
Supplemental disclosure of cash flow information:

  Cash paid during the year for interest                       $ 1,139    $ 2,119    $    665

  Cash paid during the year for income taxes                   $53,800    $61,322    $101,774

Supplemental schedule of noncash investing and financing    
  activities:

  Capital lease obligation incurred when the Company entered
    into leases for new equipment                              $ 1,955    $11,071    $  3,126

  Transfers of inventory to property, plant and equipment      $13,197    $18,286    $ 26,225

  Liabilities assumed in acquisitions                          $    --    $ 9,000    $     --
</TABLE> 

11.  Geographic Data:

     The Company operates in one principal business segment across
geographically diverse markets.

     Transfers between geographic areas are recorded using internal transfer
prices set by the Company. The Americas operating income is net of corporate
expenses. 1994 and 1995 geographic data have been restated to separately reflect
the Europe geographic area.

     Export sales from the Americas to unaffiliated customers are not material
for any period presented.
<TABLE> 
<CAPTION> 


                                                  Americas        Europe        Asia Pacific         Eliminations       Consolidated
                                                  --------        ------        ------------         ------------       ------------
                                                                                (in thousands)
<S>                                              <C>              <C>           <C>                  <C>                <C> 
1996:
  Net sales to unaffiliated
    customers                                    $ 4,246,047     $  552,671     $  236,510           $     --           $ 5,035,228
  Transfers between
    geographic areas                                  30,208         23,538          4,087            (57,833)                   --
  Operating profit                                   347,348         19,930         (9,946)            (1,238)              356,094
  Identifiable assets                              1,349,781        178,988        144,642                 --             1,673,411


1995:
  Net sales to unaffiliated
    customers                                    $ 3,210,658     $  428,107     $   37,563           $     --           $ 3,676,328
  Transfers between
    geographic areas                                     250         40,062             --            (40,312)                   --
  Operating profit                                   235,259         27,195        (13,019)              (427)              249,008
  Identifiable assets                                967,682        124,796         31,533                 --             1,124,011

1994:
  Net sales to unaffiliated
    customers                                    $ 2,510,210     $  190,990     $      --            $     --          $  2,701,200
  Transfers between
    geographic areas                                      --             --            --                  --                    --
  Operating profit                                   136,150          4,847            --                  --               140,997
  Identifiable assets                                688,144         82,436            --                  --               770,580
</TABLE> 
                                      34
<PAGE>
 
12.  Selected Quarterly Financial Data (Unaudited):

      The following tables contain selected unaudited consolidated quarterly
financial data for the Company:

<TABLE> 
<CAPTION> 
                                                   1st             2nd             3rd             4th
                                               Quarter         Quarter         Quarter         Quarter
                                         -------------   -------------   -------------   -------------
                                                   (in thousands, except per share amounts)
<S>                                      <C>             <C>             <C>             <C> 
1996:                       
                            
  Net sales                              $  1,142,202    $ 1,137,262     $ 1,202,933     $  1,552,831

  Gross profit                                218,665        210,915         230,922          303,125

  Operating income                             70,502         70,801          87,757          127,034

  Net income                                   50,487         51,352          60,696           88,144

  Net income per share                   $       0.65    $      0.66     $      0.78     $       1.12   
                                                                                                     
  Weighted average shares outstanding          77,866         77,961          78,138           78,560 
                                         

  Stock sales price per share:

      High                               $      32.25    $     41.50     $     50.13     $      66.25

      Low                                $      18.00    $     27.25     $     27.75     $      44.63


1995:

  Net sales                              $    776,029    $   766,392      $  888,674     $  1,245,233
                                                                                      
  Gross profit                                123,328        122,100         145,857          224,510
                                                                                      
  Operating income                             52,194         47,151          61,061           88,602
                                                                                      
  Net income                                   38,453         34,777          40,926           58,825
                                                                                      
  Net income per share                   $       0.49    $      0.44      $     0.52     $       0.74         
                                                                                                     
  Weighted average shares outstanding          78,832         78,782          79,165           79,132 
                                         
  Stock sales price per share:                                                        
                                                                                      
      High                               $      25.25    $     25.00      $    32.75     $      37.50
                                                                                      
      Low                                $      17.13    $     16.00      $    21.88     $      20.63
</TABLE> 

                                       35
<PAGE>

<TABLE>
<CAPTION> 

                              Gateway 2000, Inc.
                
                SCHEDULE II--VALUATION AND QUALIFYING ACCOUNTS
             
             For the years ended December 31, 1994, 1995 and 1996

                                (in thousands)



                                              Balance at  Additions   Deductions   Balance at
                                              Beginning   Charged to     from        End of
                                              of Period     Expense    Allowance     Period
                                             -----------  ----------- -----------  ----------

<S>                                           <C>         <C>         <C>          <C>
Year ended December 31, 1994:

  Allowance for uncollectible accounts
  (deducted from accounts receivable)          $  7,350    $ 11,719      $  5,169   $ 13,900
                                               ========    ========      ========   ======== 
Year ended December 31, 1995:
  Allowance for uncollectible accounts
  (deducted from accounts receivable)          $ 13,900    $  7,779      $ 10,125   $ 11,554
                                               ========    ========      ========   ======== 
Year ended December 31, 1996:
  Allowance for uncollectible accounts
  (deducted from accounts receivable)          $ 11,554    $ 21,612      $ 14,198   $ 18,968
                                               ========    ========      ========   ======== 
</TABLE>

                                      36
<PAGE>
 
Item 9.  Changes in and Disagreements with Accountants on Accounting and
Financial Disclosure

         None.

                                   PART III

PART III OF THIS REPORT IS INCORPORATED BY REFERENCE TO THE COMPANY'S
DEFINITIVE PROXY STATEMENT RELATING TO ITS ANNUAL MEETING OF STOCKHOLDERS, WHICH
WILL BE FILED WITH THE COMMISSION WITHIN 120 DAYS OF THE END OF FISCAL YEAR
1996.


                                    PART IV

Item 14.  Exhibits, Financial Schedules and Reports on Form 8-K

          (a)  The following documents are filed as a part of this Report:

                 (1)  Financial Statements and Financial Statement Schedule. See
                      Index to Consolidated Financial Statements and Financial
                      Statement Schedule at Item 8 on page 17 of this Report.

                 (2)  Exhibits.



Exhibit
   No.                      Description of Exhibits
- -------                     -----------------------

  3.1    Amended and Restated Certificate of Incorporation of Gateway 2000, Inc.
         [Filed as Exhibit No. 3.2 to Amendment No. 1 to the Company's
         Registration Statement on Form S-1 (No. 3-70618) and incorporated
         herein by reference.]

  3.2    Amended and Restated Bylaws of Gateway 2000, Inc. [Filed as Exhibit No.
         3.2 to the Company's Form 10-K for the year ended December 31, 1995
         and incorporated herein by reference.]

  10.1   Tax Indemnification Agreement dated as of December 6, 1993 between
         Gateway 2000, Inc., Theodore W. Waitt and the Norman W. Waitt, Jr. S
         Corp. Trust. [Filed as Exhibit No. 10.1 to the Company's Annual Report
         on Form 10-K for the fiscal year ended December 31, 1993 and
         incorporated herein by reference.]*

  10.2   Indemnification Agreement dated as of December 6, 1993 between Gateway
         2000, Inc. and Theodore W. Waitt. [Filed as Exhibit No. 10.2 to the
         Company's Form 10-K for the year ended December 31, 1995 and
         incorporated herein by reference.]*

  10.3   Gateway 2000, Inc. 1992 Stock Option Plan. [Filed as Exhibit No. 10.4
         to the Company's Registration Statement on Form S-1 (No. 33-70618)
         (the "Form S-1") and incorporated herein by reference.]*

  10.4   Gateway 2000, Inc. 1993 Stock Option Plan for Executives and Key
         Employees. [Filed as Exhibit No. 10.6 to the Form S-1 and incorporated
         herein by reference.]*

  10.5   Gateway 2000, Inc. 1993 Non-Employee Director Stock Option Plan and
         Form of Option Grant Letter. [Filed as Exhibit No. 10.8 to the Form S-1
         and incorporated herein by reference.]*

  10.6   Gateway 2000, Inc. 1993 Employee Stock Purchase Equity Plan. [Filed as
         Exhibit No. 10.9 to the Form S-1 and incorporated herein by
         reference.]*

  10.7   Gateway 2000, Inc. Long-Term Incentive Plan. [Filed as Exhibit No. 4.1
         to the Company's Registration Statement on Form S-8 (No. 333-08837)
         and incorporated herein by reference.]*

  10.8   Gateway 2000, Inc. 1996 Non-Employee Directors Stock Option Plan.
         [Filed as Exhibit No. 4.3 to

                                       37
<PAGE>
 
Exhibit
  No.                       Description of Exhibits
- -------                     -----------------------

          the Company's Registration Statement on Form S-8 (No. 333-08837) and
          incorporated herein by reference.]*

  10.9    Gateway 2000, Inc. Management Incentive Plan, filed herewith.*

  10.10   Gateway 2000, Inc. Deferred Compensation Plan, filed herewith.*

  10.11   Gateway 2000, Inc. Retirement Savings Plan. [Filed as Exhibit No.
          10.16 to the Company's Form 10-K for the year ended December 31, 1995
          and incorporated herein by reference.]*

  10.12   Credit Agreement dated as of December 27, 1995 between Gateway 2000,
          Inc., Norwest Bank Iowa, National Association, as Administrative
          Agent, and certain financial institutions named therein. [Filed as
          Exhibit No. 4.2 to the Company's Form 10-K for the year ended
          December 31, 1995 and incorporated herein by reference.]

  21.1    List of subsidiaries of the Company, filed herewith.

  23.1    Consent of Coopers & Lybrand L.L.P., filed herewith.

  24.1    Powers of attorney, filed herewith.

  27.1    Financial Data Schedule, filed herewith.



*Indicates a management contract or compensatory plan.

          The Company will furnish upon request any exhibit described above upon
payment of the Company's reasonable expenses for furnishing such exhibit.

          (b)  Reports on Form 8-K.

               No reports on Form 8-K were filed by the Company during the
quarter ended December 31, 1996.

This report contains the following trademarks of the Company, many of which are
registered: AnyKey, "BLACK AND WHITE SPOT" Design, CrystalScan, Destination,
Family PC, GATEWAY 2000, Gateway Gold, "G" Design, TelePath, Gateway Solo,
Vivitron and You've Got a Friend in the Business. The following trademarks of
other companies also appear in this Report: Intel, IBM, Microsoft and Pentium.
These and any other product or brand names contained herein are trademarks or
registered trademarks of their respective owners.

                                       38
<PAGE>
 
                                  SIGNATURES

     Pursuant to the requirements of Section 13 or 15(d) of the Securities
Exchange Act of 1934, the Registrant has duly caused this report to be signed on
its behalf by the undersigned, thereunto duly authorized, in the City of North
Sioux City and State of South Dakota, on March 28, 1997.

                               GATEWAY 2000, INC.

                               By: /s/ Theodore W. Waitt
                                   --------------------------------------------
                               Theodore W. Waitt
                               Chairman of the Board and Chief Executive Officer


     Pursuant to the requirements of the Securities Exchange Act of 1934, this
report has been signed below by the following persons on behalf of the
Registrant in the capacities indicated on the dates indicated below:


 Date          Signature                               Title
- -------        ---------                               -----

3/28/97   /s/ Theodore W. Waitt       Chairman of the Board, Chief Executive
- -------   ---------------------------  Officer (Principal Executive Officer) and
          Theodore W. Waitt            Director


3/28/97   /s/ Richard D. Snyder       President, Chief Operating Officer and 
- -------   ---------------------------  Director
          Richard D. Snyder


3/28/97   /s/ David J. McKittrick     Senior Vice President, Chief Financial 
- -------   ---------------------------  Officer and Treasurer (Principal 
          David J. McKittrick          Financial Officer and Principal 
                                       Accounting Officer)

3/28/97   /s/ Charles G. Carey        Director
- -------   --------------------------- 
          Charles G. Carey


3/28/97   /s/ James W. Cravens        Director
- -------   --------------------------- 
          James W. Cravens


3/28/97   /s/ George H. Krauss        Director
- -------   --------------------------- 
          George H. Krauss


3/28/97   /s/ Douglas L. Lacey        Director
- -------   --------------------------- 
          Douglas L. Lacey


3/28/97   /s/ James F. McCann         Director
- -------   --------------------------- 
          James F. McCann


                                      39
<PAGE>





 
                              GATEWAY 2000, INC.
                                   EXHIBITS
                                      TO
                                   FORM 10-K
                                      FOR
                    the fiscal year ended December 31, 1996

<PAGE>
 
                                                                    Exhibit 10.9
                              GATEWAY 2000, INC.
                           MANAGEMENT INCENTIVE PLAN



1.  PURPOSE

  The Management Incentive Plan (MIP) rewards achievement measured against
established employee and company goals. It is designed to stimulate performance,
productivity, teamwork, and profitability in attainment of these goals.


2.  DEFINITIONS
 
  The capitalized terms used in this document have the meaning set forth below
  unless otherwise noted.

  a.  Average Annual Earnings means the average base salary paid to a
      participant during the Plan Year. It is the weekly weighted average of 
      the Participant's base salary paid during the Plan Year.

  b.  Key Goals are measurable, time specific and linked to the Company/Units
      Vision and Mission. Key Goals are developed and agreed to prior to the
      beginning of each Plan period by the Participant and the Participant's
      manager.

  c.  Key Partner is an individual whose work product and cooperation is
      essential to successful completion of a Key Goal.

  d.  Participant generally means managers and above who are designated eligible
      to participate in the Plan. Participation is subject to management
      approval each year.

  e.  Multiplier for Performance means a factor between 0% and 150% that is 
      used to express the degree to which Key Goals of a Participant have been
      attained.

  f.  Plan Year shall mean any calendar year during which the Management
      Incentive Plan is in effect.

  g.  Target Award Percentage is the percentage of Average Annual Earnings
      established by management between 10% and 100%.  If a participant is
      promoted or substantially changes responsibility during the Plan Year, 
      the Target Award Percent for the remaining period may be changed.

 
3.  ELIGIBILITY

   Employees designated as participants by management.

4.  PLAN YEAR


                                       1
<PAGE>
 
  Generally the MIP plan year is a 12 month period from January 1 to December
  31. Employees hired or promoted during the period may be considered for Plan
  participation.

5.  INCENTIVE DETERMINATION
 
  Awards are based on the performance of both the Participant and the Company. A
  Participant's performance is measured against previously established Key
  Goals. Each Key Goal is weighted. At the end of the plan year, the attainment
  of each goal is evaluated and rated separately. In addition, management will
  give consideration to overall total performance of the individual during the
  period, as well as other mitigating circumstances, and circumstances beyond
  the control of the individual. The ratings are from 0% to 150%. The
  participant's overall rating is the sum of the rated goals. A goal performance
  rating of 100% generally means that the Participant has satisfactorily
  accomplished the rated goal and met all the expectations that were determined
  and agreed to at the beginning of the Plan Year. A rating above 100% indicates
  that the Participant exceeded expected results showing initiative and
  producing unexpected gains for the company. Rating of less than 100% mean that
  the Participant has not accomplished a major portion of stated goals.

  The Company goal is evaluated by the Chief Executive Officer. The level of
  achievement of the Company goal is applied as a multiplier to each
  participant's overall rated performance to determine the final Award.

6.  INCENTIVE PAYMENTS

  The Company shall pay awards following the end of the Plan Year.

7.  APPROVALS

  Awards for officers are approved by the Compensation Committee of the Board of
  Directors. Awards for other participants are approved by the CEO/COO.

8.  DEFERRAL OF AWARDS

  Awards can be deferred per the terms of the Gateway 2000 Inc. Deferred
  Compensation Plan.

9.  ADMINISTRATION

  This program shall be administered by the Sr. Vice President, Human Resources.

10. AMENDMENT AND TERMINATION

  The Company at its discretion may amend, modify, or terminate this Plan at any
  time.
 

                                       2

<PAGE>
 
                                                                   Exhibit 10.10

                              GATEWAY 2000, INC.
                          DEFERRED COMPENSATION PLAN


1.  Purpose
 
  The name of this Plan is the Gateway 2000, Inc. Deferred Compensation Plan
  (the "PLan"). Its purpose is to provide certain key employees of Gateway 2000,
  Inc. and its subsidiaries (the "Company") the opportunity to defer any future
  payments under the Management Incentive Plan and/or base salary otherwise
  payable to them.

2.  Effective Date and Duration
 
  The Plan, upon adoption by the Compensation Committee of the Board of
  Directors (the "Committee") will be effective March 25, 1996. The Plan will
  remain in effect until it is terminated by the Committee.

3.  Eligibility

  Eligibility to participate in the Plan shall extend to employees who have been
  designated as eligible for awards under the Management Incentive Plan. A
  "Participant" in the Plan means an eligible employee who has elected to defer
  receipt or payment of all or a portion of base salary and/or awards under the
  Management Incentive Plan under the terms of the Plan.

4.  Deferral Elections

  This deferral is effected by executing a Deferred Compensation Agreement
  ("Agreement"). The form of the Agreement will be established by the Committee.
  Each participant electing to participate will complete an Agreement and return
  it to the Company's Sr. Vice President, Human Resources prior to the
  applicable date specified below. An election to defer, filed in accordance
  with this section, is binding and irrevocable except as specified below. New
  elections must be made each year. Election may be made as follows:

    a)  Base Salary--Prior to the beginning of each calendar year, a Participant
        may elect to defer payment of 10 percent or more of their salary to be
        paid for that year or any portion of that year to a date or dates
        specified by the Participant in the Agreement, provided that the
        deferral period is not less than 24 months.

    b)  Prior to the beginning of the Management Incentive Plan fiscal year a
        Participant may elect to defer 25% or more in equal 5% increments up to
        and including 100% of the amount to be paid to the individual pursuant
        to such Plan for such year to a date or dates specified by the
        Participant in the Agreement, provided that the payment(s) does not
        commence during the tax year in which it is earned.


5.  Modifying a Deferral Election

                                       1
<PAGE>
 
  A Participant may modify their deferral election for base salary with respect
  to the following calendar year and for an Award under the Management Incentive
  Plan with respect to the following fiscal year. This is done by notifying the
  Company's Sr. Vice President, Human Resources in writing prior to the
  beginning of the calendar or fiscal year in which the Participant wishes to
  make a change. No change may be made to an election which has been filed for a
  calendar year or fiscal year once that calendar year or fiscal year has begun.

6.  Deferred Compensation Accounts
 
  The Company will establish and maintain a separate deferred compensation
  account ("Account") for each Participant. On the first business day of each
  calendar year and on the date of final payment from the Account, the Company
  will credit the Account with interest on the outstanding account balance
  (principal and interest to date). The annual rate of interest will be
  established by the Committee prior to the election period.

7.  Payment of Deferred Compensation

  A Participant may elect to receive the payment(s) of deferred compensation
  only in cash in annual installments as elected on the Deferred Compensation
  Agreement or in a lump sum.

8.  Termination of Employment

    a)  Retirement -- In the event that Participant retires before all deferred
        compensation is paid from the Account, the Account balance shall
        continue to be maintained by the Company for the benefit of the
        Participant and paid in accordance with the Agreement.

    b)  Other Termination -- In the event a Participant dies or leaves the
        Company for any other reason, the full Account balance will be paid
        within 90 days of the date of death or termination. In the event of
        death, payment will be to the designated beneficiary (or beneficiaries)
        or the Participant's estate. In the event of termination due to total
        disability, payment will be made to the Participant or the
        Participant's legal representative. Interest shall be credited through
        the date of termination at the rate applicable at that time. Total
        disability is defined as any condition that would qualify a participant
        to receive benefits from the Company's Long Term Disability Plan.

9.  Benefit Plans
 
  The amount of a Participant's base salary and/or award under the Management
  Incentive Plan which is deferred under the Plan shall be deemed to be
  compensation for purposes of calculating benefits under any other plan(s) of
  the Company, such compensation prior to deferral is deemed eligible in such
  other plan(s).

10.  Financial Hardship
 
  Notwithstanding the time and frequency of the date of payment of deferred
  compensation designated in the Agreement or in paragraph 6 thereof, the

                                       2
<PAGE>
 
  Committee may authorize, upon written application by the Participant, the
  acceleration of deferred payments (including a lump sum payment), provided
  that the requesting party can substantiate to the reasonable satisfaction of
  the Committee that the adherence to the Agreement would result in severe
  financial hardship to the Participant. A bonafide financial hardship must be
  the result of an unanticipated event. This accelerated payment shall not   
  exceed the amount required to meet the financial need of the Participant.

11.  Early Withdrawal Penalty

  Notwithstanding the provisions of paragraph 10 and subject to a penalty equal
  to 10 percent of the amount withdrawn, a Participant may request the early
  distribution of all or any portion of the Account balance (amounts less than
  $5,000 will be paid out in full) at any time in the sole discretion of the
  Committee. This request must be made in writing to the Committee. The amount
  requested, less the 10 percent penalty and applicable tax withholding, will be
  distributed to the Participant within 30 days of Committee approval. Interest
  will be credited through the date the payment is made.

12.  Participant's Rights

  Establishment of or participation in the Plan in no way constitutes a contract
  or agreement of continued employment of the Participant by the Company for any
  fixed period of time or the right to receive any benefits not specifically
  provided in the Plan. All Deferred Compensation shall remain the sole property
  of the Company, subject to the claims of its general creditors and available
  for its use for whatever purposes are desired. With respect to amounts
  deferred or otherwise held for the account of a Participant, the Participant
  is a general creditor of the Company. The obligation of the Company thereunder
  is purely contractual and shall not be funded or secured in any way. The
  Company shall not segregate assets, create any security interest or encumber
  its assets in order to provide for the payment(s) of the balance(s).
  Notwithstanding the preceding sentence, the Company may in its sole discretion
  establish an irrevocable grantor trust, the assets of which shall not be
  subject to the claims of the Company's creditors in the event of the
  Company's bankruptcy or insolvency. If such a trust is established, benefits
  payable under the Plan shall be paid from this trust to the extent not
  otherwise paid from the Company's general assets.

13.  Non-alienability and Non-transferability

  The rights of a Participant to the payment of deferred compensation as
  provided in the Plan shall not be assigned, transferred, pledged or encumbered
  or be the subject in any manner to alienation or anticipation. No Participant
  may borrow against the deferred Account.

14.  Administration

  The Compensation Committee of the Board of Directors is responsible for the
  Plan administration and is authorized to interpret the terms and provisions of
  the Plan and to adopt such rules and regulations for the administration of the
  Plan as it deems advisable. It may delegate routine administrative matters as
  appropriate. The decisions of the Committee are binding on all parties.

                                       3
<PAGE>
 
15.  General Provisions

  Except to the extent superseded by federal law, the laws of the State of South
  Dakota will be controlling in all matters relating to the Plan. To the extent
  required by the laws in effect at the time the compensation is earned or
  deferred compensation payments are made, the Company shall withhold from
  current compensation, or the deferred compensation payments, any taxes
  required to be withheld for federal, state or local government purposes.

16.  Amendment and Termination

  The Committee may, at any time or from time to time, amend, modify, or
  terminate the Plan, and pay Participants the balance in their Accounts in the
  event changes in regulations or control of the Company (as defined by the
  Committee) make continued deferrals undesirable. However, no amendment,
  modification or termination of the Plan will, without the consent of a
  Participant, adversely affect the Participant's rights with respect to
  amounts then accrued in the Account.

                                       4

<PAGE>
 
                                                                    EXHIBIT 21.1

                      SUBSIDIARIES OF GATEWAY 2000, INC.

<TABLE>
<CAPTION>
             Name                       Jurisdiction of Incorporation   Stockholder
             ----                       -----------------------------   -----------
<S>                                     <C>                             <C>
Dakotaland Services, Inc.                         Delaware              Gateway 2000, Inc.

Gateway 2000 Aviation, Inc.                       Delaware              Gateway 2000, Inc.

Gateway 2000 Country Stores, Inc.                 Delaware              Gateway 2000, Inc.

Gateway 2000 Direct Sales, Inc.                   Delaware              Gateway 2000, Inc.

Gateway 2000 Foundation, Inc.                   South Dakota            Gateway 2000, Inc.

Gateway 2000 Major Accounts, Inc.                 Delaware              Gateway 2000, Inc.

Gateway 2000 Marketing Services,Inc.              Delaware              Gateway 2000, Inc.

Gateway 2000 Technical Support,Inc.               Delaware              Gateway 2000, Inc.

Over the Moon Productions, Inc.                     Texas               Gateway 2000, Inc.

Gateway 2000 (M) Sdn. Bhd                         Malaysia              Gateway 2000 International
                                                                        Limited

Gateway 2000 Asia Pte. Ltd                        Singapore             Gateway 2000 International
                                                                        Limited

Gateway 2000 Computers GmbH                        Germany              Gateway 2000 Ireland Limited

Gateway 2000 Computers Limited                 United Kingdom           Gateway 2000 Ireland Limited

Gateway 2000 Cyprus Limited                        Cyprus               Gateway 2000 Ireland Limited

Gateway 2000 Europe                                Ireland              Gateway 2000 Ireland Limited

Gateway 2000 France SARL                           France               Gateway 2000 Ireland Limited

Gateway 2000 International Limited                 Ireland              Gateway 2000, Inc.
(Netherlands Resident)                             

Gateway 2000 Ireland Limited                       Ireland              Gateway 2000 International
                                                                        Limited

Gateway 2000 Netherlands BV                    The Netherlands          Gateway 2000 Ireland Limited

Gateway 2000 Pty. Ltd. f/k/a  Osborne             Australia             Gateway 2000 International

Gateway 2000 Pty. Ltd                                                   Limited

Gateway 2000 Sweden AB                             Sweden               Gateway 2000 Ireland Limited

Gateway 2000 Wholesale Pty. Ltd.                  Australia             Gateway 2000 Pty. Ltd. f/k/a
                                                                        Osborne Gateway 2000 Pty. Ltd.

Gateway 2000 Japan, Inc.                            Japan               Gateway 2000, Inc.
</TABLE>

                                       1

<PAGE>
 
                                                                    EXHIBIT 23.1


                      CONSENT OF INDEPENDENT ACCOUNTANTS

We consent to the incorporation by reference in the registration statement of
Gateway 2000, Inc. on Form S-8 (File No. 33-08837) of our report dated January
30, 1997, on our audit of the consolidated financial statements and financial
statement schedule of Gateway 2000, Inc. as of December 31, 1995 and 1996, and
for each of the three years in the period ended December 31, 1996, which report
is included in this Annual Report on Form 10-K.


                                       /s/ Coopers & Lybrand L.L.P.
                                           COOPERS & LYBRAND L.L.P.

Omaha, Nebraska
March 26, 1997 

<PAGE>
 
                                                                      EXHIBIT 24

Gateway 2000, Inc.
Form 10-K; Power of Attorney


     The undersigned constitutes and appoints William M. Elliott and Stephanie
G. Heim, or either of them, as the undersigned's true and lawful attorney-in-
fact and agent, with full power of substitution and resubstitution, in the
undersigned's name, place and stead, in any and all capacities, to sign an
Annual Report on Form 10-K of Gateway 2000, Inc. (the "Company") for the
Company's fiscal year ended December 31, 1996, and any or all amendments
thereto, and to file the same, with all exhibits thereto and other documents in
connection therewith (collectively, the "Form 10-K"), with the Securities and
Exchange Commission and such other state and federal government commissions and
agencies as required under the Securities Exchange Act of 1934, as amended, the
regulations thereunder and other applicable law (collectively, the "Filing").

     The undersigned grants to said attorney-in-fact and agent full power and
authority to do and perform each and every act and thing requisite and necessary
to be done in and about the premises, as fully to all intents and purposes as
the undersigned could do in person, hereby ratifying and confirming all that
said attorney-in-fact and agent or the substitute or substitutes of said
attorney-in-fact and agent may lawfully do or cause to be done by virtue hereof.

     This Power of Attorney will become effective on the date entered below and
will remain effective until the Filing of the Form 10-K has been completed or
until sooner revoked at the sole discretion of the undersigned. All prior powers
of attorney given by the undersigned for this purpose are hereby revoked and
replaced with this Power of Attorney as of the date entered below.

                                    Signed: /s/ Charles G. Carey
                                            ------------------------------------
                                    Printed name: Charles G. Carey
                                                  ------------------------------
                                    Date: 2/19/97
                                          --------------------------------------
Gateway 2000, Inc.
Form 10-K; Power of Attorney


     The undersigned constitutes and appoints William M. Elliott and Stephanie
G. Heim, or either of them, as the undersigned's true and lawful attorney-in-
fact and agent, with full power of substitution and resubstitution, in the
undersigned's name, place and stead, in any and all capacities, to sign an
Annual Report on Form 10-K of Gateway 2000, Inc. (the "Company") for the
Company's fiscal year ended December 31, 1996, and any or all amendments
thereto, and to file the same, with all exhibits thereto and other documents in
connection therewith (collectively, the "Form 10-K"), with the Securities and
Exchange Commission and such other state and federal government commissions and
agencies as required under the Securities Exchange Act of 1934, as amended, the
regulations thereunder and other applicable law (collectively, the "Filing").

     The undersigned grants to said attorney-in-fact and agent full power and
authority to do and perform each and every act and thing requisite and necessary
to be done in and about the premises, as fully to all intents and purposes as
the undersigned could do in person, hereby ratifying and confirming all that
said attorney-in-fact and agent or the substitute or substitutes of said
attorney-in-fact and agent may lawfully do or cause to be done by virtue hereof.

     This Power of Attorney will become effective on the date entered below and
will remain effective until the Filing of the Form 10-K has been completed or
until sooner revoked at the sole discretion of the undersigned. All prior powers
of attorney given by the undersigned for this purpose are hereby revoked and
replaced with this Power of Attorney as of the date entered below.

                                    Signed: /s/ James W. Cravens
                                            ------------------------------------
                                    Printed name: James W. Cravens
                                                  ------------------------------
Date: 3/24/97
      --------------------------------------
<PAGE>


Gateway 2000, Inc.
Form 10-K; Power of Attorney

     The undersigned constitutes and appoints William M. Elliott and Stephanie
G. Heim, or either of them, as the undersigned's true and lawful attorney-in-
fact and agent, with full power of substitution and resubstitution, in the
undersigned's name, place and stead, in any and all capacities, to sign an
Annual Report on Form 10-K of Gateway 2000, Inc. (the "Company") for the
Company's fiscal year ended December 31, 1996, and any or all amendments
thereto, and to file the same, with all exhibits thereto and other documents in
connection therewith (collectively, the "Form 10-K"), with the Securities and
Exchange Commission and such other state and federal government commissions and
agencies as required under the Securities Exchange Act of 1934, as amended, the
regulations thereunder and other applicable law (collectively, the "Filing").

     The undersigned grants to said attorney-in-fact and agent full power and
authority to do and perform each and every act and thing requisite and necessary
to be done in and about the premises, as fully to all intents and purposes as
the undersigned could do in person, hereby ratifying and confirming all that
said attorney-in-fact and agent or the substitute or substitutes of said
attorney-in-fact and agent may lawfully do or cause to be done by virtue hereof.

     This Power of Attorney will become effective on the date entered below and
will remain effective until the Filing of the Form 10-K has been completed or
until sooner revoked at the sole discretion of the undersigned. All prior powers
of attorney given by the undersigned for this purpose are hereby revoked and
replaced with this Power of Attorney as of the date entered below.

                                    Signed: /s/ George H. Krauss
                                            ------------------------------------
                                    Printed name: George H. Krauss
                                                  ------------------------------
Date:2/19/97
     --------------------------------------

<PAGE>
 
Gateway 2000, Inc.
Form 10-K; Power of Attorney

     The undersigned constitutes and appoints William M. Elliott and Stephanie
G. Heim, or either of them, as the undersigned's true and lawful attorney-in-
fact and agent, with full power of substitution and resubstitution, in the
undersigned's name, place and stead, in any and all capacities, to sign an
Annual Report on Form 10-K of Gateway 2000, Inc. (the "Company") for the
Company's fiscal year ended December 31, 1996, and any or all amendments
thereto, and to file the same, with all exhibits thereto and other documents in
connection therewith (collectively, the "Form 10-K"), with the Securities and
Exchange Commission and such other state and federal government commissions and
agencies as required under the Securities Exchange Act of 1934, as amended, the
regulations thereunder and other applicable law (collectively, the "Filing").

     The undersigned grants to said attorney-in-fact and agent full power and
authority to do and perform each and every act and thing requisite and necessary
to be done in and about the premises, as fully to all intents and purposes as
the undersigned could do in person, hereby ratifying and confirming all that
said attorney-in-fact and agent or the substitute or substitutes of said
attorney-in-fact and agent may lawfully do or cause to be done by virtue hereof.

     This Power of Attorney will become effective on the date entered below and
will remain effective until the Filing of the Form 10-K has been completed or
until sooner revoked at the sole discretion of the undersigned. All prior powers
of attorney given by the undersigned for this purpose are hereby revoked and
replaced with this Power of Attorney as of the date entered below.

                                    Signed: /s/ Douglas L. Lacey
                                            ------------------------------------
                                    Printed name: Douglas L. Lacey
                                                  ------------------------------
Date: 2/19/97
      --------------------------------------

<PAGE>
 

Gateway 2000, Inc.
Form 10-K; Power of Attorney

     The undersigned constitutes and appoints William M. Elliott and Stephanie
G. Heim, or either of them, as the undersigned's true and lawful attorney-in-
fact and agent, with full power of substitution and resubstitution, in the
undersigned's name, place and stead, in any and all capacities, to sign an
Annual Report on Form 10-K of Gateway 2000, Inc. (the "Company") for the
Company's fiscal year ended December 31, 1996, and any or all amendments
thereto, and to file the same, with all exhibits thereto and other documents in
connection therewith (collectively, the "Form 10-K"), with the Securities and
Exchange Commission and such other state and federal government commissions and
agencies as required under the Securities Exchange Act of 1934, as amended, the
regulations thereunder and other applicable law (collectively, the "Filing").

     The undersigned grants to said attorney-in-fact and agent full power and
authority to do and perform each and every act and thing requisite and necessary
to be done in and about the premises, as fully to all intents and purposes as
the undersigned could do in person, hereby ratifying and confirming all that
said attorney-in-fact and agent or the substitute or substitutes of said
attorney-in-fact and agent may lawfully do or cause to be done by virtue hereof.

     This Power of Attorney will become effective on the date entered below and
will remain effective until the Filing of the Form 10-K has been completed or
until sooner revoked at the sole discretion of the undersigned. All prior powers
of attorney given by the undersigned for this purpose are hereby revoked and
replaced with this Power of Attorney as of the date entered below.

                                    Signed: /s/ James F. McCann
                                            ------------------------------------
                                    Printed name: James F. McCann
                                                  ------------------------------
Date:   2/19/97
      --------------------------------------

<TABLE> <S> <C>

<PAGE>
 
<ARTICLE> 5
<LEGEND> THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM 
GATEWAY 2000, INC.'S CONSOLIDATED STATEMENTS OF OPERATIONS FOR THE TWELVE MONTHS
ENDED DECEMBER 31, 1996 AND THE CONSOLIDATED BALANCE SHEET AS OF DECEMBER 31, 
1996 AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   12-MOS
<FISCAL-YEAR-END>                         DEC-31-1996
<PERIOD-START>                            JAN-01-1996
<PERIOD-END>                              DEC-31-1996
<CASH>                                        516,360
<SECURITIES>                                        0 
<RECEIVABLES>                                 468,691 
<ALLOWANCES>                                   18,968 
<INVENTORY>                                   278,043 
<CURRENT-ASSETS>                            1,318,342       
<PP&E>                                        429,056      
<DEPRECIATION>                                109,618    
<TOTAL-ASSETS>                              1,673,411      
<CURRENT-LIABILITIES>                         799,769    
<BONDS>                                         7,244  
                               0 
                                         0 
<COMMON>                                          768 
<OTHER-SE>                                    814,773       
<TOTAL-LIABILITY-AND-EQUITY>                1,673,411         
<SALES>                                     5,035,228          
<TOTAL-REVENUES>                            5,035,228          
<CGS>                                       4,071,601          
<TOTAL-COSTS>                               4,071,601          
<OTHER-EXPENSES>                                    0       
<LOSS-PROVISION>                               21,612      
<INTEREST-EXPENSE>                                637       
<INCOME-PRETAX>                               382,716       
<INCOME-TAX>                                  132,037      
<INCOME-CONTINUING>                           250,679      
<DISCONTINUED>                                      0  
<EXTRAORDINARY>                                     0      
<CHANGES>                                           0  
<NET-INCOME>                                  250,679 
<EPS-PRIMARY>                                    3.21 
<EPS-DILUTED>                                       0 
        

</TABLE>


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