BENEFICIAL CORP
424B2, 1996-01-09
PERSONAL CREDIT INSTITUTIONS
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PRICING SUPPLEMENT NO. 95-35 Dated January 5, 1996      Rule 424(b)(2)
To Prospectus Supplement Dated March 2, 1995         File No. 33-57541


                         BENEFICIAL CORPORATION

                       Medium-Term Notes, Series H
                           (Book Entry Notes)


Merrill  Lynch & Co., Merrill Lynch, Pierce, Fenner & Smith Incorporated,
purchased $20,000,000 principal amount of these Medium-Term Notes, Series
H, maturing on January 10, 1997, at a principal price  of  $19,996,000.00
for  resale  to  investors  from  time  to time at prices based on market
conditions at the time of resale.

       Floating Rate Notes Due 9 Months or More from Date of Issue

Maturity Date:  January 10, 1997       Interest Payment Period:        
                                         Quarterly                     
Interest Rate Basis:                                                   
  Prime                                Interest Reset Period:          
                                         Daily                         
Specify Other Base Rate:  N/A                                          
                                       Interest Reset Dates:           
Index Maturity:  N/A                     Each Business Day to, but     
                                         excluding the Maturity Date.  
Spread: minus 2.90%                                                    
                                       Settlement Date (Issue Date):   
Spread Multiplier:  N/A                  January 10, 1996.             
                                                                       
Maximum Interest Rate: N/A             Calculation Agent:              
                                         Chase Manhattan Bank, N.A.    
Minimum Interest Rate: N/A                                             
                                       Optional Repayment Date(s):     
Interest Payment Dates:                  N/A                           
  The 10th of each January, April,                                     
  July and October commencing on       Additional Terms:               
  April 10, 1996 up through and          For the purposes of the Notes 
  including the Maturity Date.           contemplated hereunder,       
                                         interest payments will        
Initial Interest Rate:                   include interest accrued to,  
  Determined as if the Settlement        but excluding the Interest    
  Date was an Interest Reset Date.       Payment Date.                 

Interest Determination Date:
  The Business Day next preceding 
  the Interest Reset Date.



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