BENEFICIAL CORP
424B2, 1996-02-09
PERSONAL CREDIT INSTITUTIONS
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PRICING SUPPLEMENT NO. 95-40 Dated February 7, 1996      Rule 424(b)(2)
To Prospectus Supplement Dated March 2, 1995          File No. 33-57541


                         BENEFICIAL CORPORATION

                       Medium-Term Notes, Series H
                           (Book Entry Notes)
                                         

Morgan Stanley & Co. Incorporated purchased $100,000,000 principal amount
of  these  Medium-Term  Notes, Series H, maturing on March 10, 1997, at a
principal price of $100,000,000 for resale to investors from time to time
at prices based on market conditions at the time of resale.

       Floating Rate Notes Due 9 Months or More from Date of Issue

Maturity Date:  March 10, 1997       Interest Payment Period:
                                       Quarterly, except that the
Interest Rate Basis:                   initial Interest Payment Period
  LIBOR                                shall end on June 10, 1996.
                                     
Specify Other Base Rate:  N/A        Interest Reset Period:  
                                       Quarterly, except that the
Index Maturity:  3-month               initial Interest Reset Period  
                                       shall end on June 10, 1996.
Spread: minus 0.08%                    
                                     Interest Reset Dates:
Spread Multiplier: N/A                 Same as Interest Payment Dates
                                       
Maximum Interest Rate:  N/A          Settlement Date (Issue Date):
                                       February 12, 1996
Minimum Interest Rate:  N/A          
                                     Calculation Agent:
Interest Payment Dates:                Chase Manhattan Bank, N.A.
  June 10, 1996                       
  September 10, 1996                 Optional Repayment Date(s):
  December 10, 1996                    N/A
  March 10, 1997                        
                                     Additional Terms:
Initial Interest Rate:                 For the purposes of the Notes  
  Determined as if the Settlement      contemplated hereunder, interest
  Date was an Interest Reset Date.     payments will include interest
                                       accrued to, but excluding the 
                                       Interest Payment Date.
                                       
                                       
                                       


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