BENEFICIAL CORP
424B2, 1997-01-21
PERSONAL CREDIT INSTITUTIONS
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PRICING SUPPLEMENT NO. 96-37 Dated January 17, 1997    Rule 424(b)(2) 
To Prospectus Supplement Dated August 22, 1996      File No. 33-64357




                         BENEFICIAL CORPORATION

                       Medium-Term Notes, Series H
                          (Book Entry Notes)

                                   
Salomon  Brothers  Inc  purchased  $30,000,000  principal amount of
these Medium-Term Notes, Series H, maturing on January 23, 2002, at a
principal price of $29,974,089.00 for resale to investors  from  time
to  time  at prices based on market conditions at the time of resale.


      Floating Rate Notes Due 9 Months or More from Date of Issue

Maturity Date:  January 23, 2002       Initial Interest Rate:
                                         Determined as if the Settlement 
Interest Rate Basis:                     Date was an Interest Reset Date.
  LIBOR
                                       Interest Reset Dates:
Specify Other Base Rate: N/A             Same as Interest Payment Dates

Index Maturity: 3-month                Settlement Date (Issue Date):
                                         January 23, 1997
Spread: plus 0.17%
                                       Calculation Agent:
Spread Multiplier: N/A                   The Chase Manhattan Bank

Maximum Interest Rate: N/A             Optional Repayment Date(s):
                                         N/A
Minimum Interest Rate: N/A
                                       Additional Terms:
Interest Payment Dates:                  For the purposes of the Notes
  The 23rd day of each January, April,   contemplated hereunder, interest 
  July, and October commencing on        payments will include interest
  April 23, 1997 through and             accrued to, but excluding, the
  including the Maturity Date.           Interest Payment Date.






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