BENEFICIAL CORP
424B2, 1997-02-07
PERSONAL CREDIT INSTITUTIONS
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PRICING SUPPLEMENT NO. 96-39 Dated February 5, 1997    Rule 424(b)(2) 
To Prospectus Supplement Dated August 22, 1996      File No. 33-64357






                         BENEFICIAL CORPORATION

                       Medium-Term Notes, Series H
                          (Book Entry Notes)

                                   
Chase  Securities  Inc.  purchased  $25,000,000 principal amount of
these Medium-Term Notes,  Series  H,  maturing  on  February  11,
2002,  at  a principal  price  of  $25,000,000.00 for resale to
investors from time to time at prices based on market conditions at the
time of resale.



      Floating Rate Notes Due 9 Months or More from Date of Issue


Maturity Date:  February 11, 2002      Initial Interest Rate:
                                         Determined as if the Settlement 
Interest Rate Basis:                     Date was an Interest Reset Date.
  LIBOR
                                       Interest Reset Dates:
Specify Other Base Rate: N/A             Same as Interest Payment Dates

Index Maturity: 3-month                Settlement Date (Issue Date):
                                         February 10, 1997
Spread: plus 0.20%
                                       Calculation Agent:
Spread Multiplier: N/A                   The Chase Manhattan Bank

Maximum Interest Rate: N/A             Optional Repayment Date(s):
                                         N/A
Minimum Interest Rate: N/A
                                       Additional Terms:
Interest Payment Dates:                  For the purposes of the Notes
  The 11th day of each February, May,    contemplated hereunder, interest
  August and November commencing on      payments will include interest
  May 11, 1997 through and               accrued to, but excluding, the
  including the Maturity Date.           Interest Payment Date.









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