BENEFICIAL CORP
424B2, 1997-01-23
PERSONAL CREDIT INSTITUTIONS
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PRICING SUPPLEMENT NO. 96-38 Dated January 21, 1997    Rule 424(b)(2) 
To Prospectus Supplement Dated August 22, 1996      File No. 33-64357




                         BENEFICIAL CORPORATION
                       Medium-Term Notes, Series H
                          (Book Entry Notes)

                                   

Merrill  Lynch & Co., Merrill Lynch, Pierce, Fenner & Smith
Incorporated, purchased $44,000,000 principal amount of these Medium-
Term Notes, Series H, maturing on January 27, 1999, at a principal
price  of  $44,000,000.00 for  resale  to  investors  from  time  to
time at prices based on market conditions at the time of resale.



      Floating Rate Notes Due 9 Months or More from Date of Issue

                                   
Maturity Date:  January 27, 1999       Initial Interest Rate:
                                         Determined as if the Settlement 
Interest Rate Basis:                     Date was an Interest Reset Date.
  LIBOR
                                       Interest Reset Dates:
Specify Other Base Rate: N/A             Same as Interest Payment Dates

Index Maturity: 3-month                Settlement Date (Issue Date):
                                         January 27, 1997
Spread: plus 0.02%
                                       Calculation Agent:
Spread Multiplier: N/A                   The Chase Manhattan Bank

Maximum Interest Rate: N/A             Optional Repayment Date(s):
                                         N/A
Minimum Interest Rate: N/A
                                       Additional Terms:
Interest Payment Dates:                  For the purposes of the Notes
  The 27th day of each January, April,   contemplated hereunder, interest 
  July, and October commencing on        payments will include interest
  April 27, 1997 through and             accrued to, but excluding, the
  including the Maturity Date.           Interest Payment Date.









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