AVID TECHNOLOGY INC
8-K, 1999-11-12
PHOTOGRAPHIC EQUIPMENT & SUPPLIES
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                              AVID TECHNOLOGY, INC.
                              Avid Technology Park
                                  One Park West
                               Tewksbury, MA 01876




                                                     November 11, 1999





Securities and Exchange Commission
450 Fifth Street, N.W.
Judiciary Plaza
Washington, DC 20549


                  Re:      Avid Technology, Inc.
                           File No. 0-21174
                           Form 8-K

Ladies and Gentlemen:

     Pursuant  to  regulations  of  the  Securities  and  Exchange   Commission,
submitted  herewith  for  filing  on  behalf  of Avid  Technology,  Inc.  is the
Company's Form 8-K dated the 11th day of November, 1999.

     This filing is being effected by direct  transmission  to the  Commission's
EDGAR System.
                                                 Very truly yours,


                                                 /s/ Ethan E. Jacks
                                                 ----------------------
                                                 Ethan E. Jacks
                                                 General Counsel
<PAGE>


                       SECURITIES AND EXCHANGE COMMISSION



                             Washington, D.C. 20549



                                    FORM 8-K



                                 CURRENT REPORT
                     PURSUANT TO SECTIONS 13 OR 15(d) OF THE
                         SECURITIES EXCHANGE ACT OF 1934



       Date of report (Date of earliest event reported): November 10, 1999



                              AVID TECHNOLOGY, INC.
             (Exact Name of Registrant as Specified in Its Charter)






     Delaware                           0-21174              04-2977748
    (State or Other Jurisdiction        (Commission File     (I.R.S. Employer
    of Incorporation or Organization    Number)              Identification No.)




            Avid Technology Park, One Park West, Tewksbury, MA 01876
               (Address of Principal Executive Offices) (Zip Code)



       Registrant's telephone number, including area code: (978) 640-6789




                          This is Page 1 of 6 pages
                           Exhibit Index is on Page 4


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Item 5.  Other Events.

         On  November  10,  1999,  Avid  Technology,   Inc.  (the  "Registrant")
announced a restructuring  plan designed to realign expenses with revenues while
allowing  for  continued  investment  in areas of future  growth.  A copy of the
Registrant's press release regarding the restructuring, dated November 10, 1999,
is filed herewith as Exhibit 99 and incorporated herein by reference.












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<PAGE>




                                    SIGNATURE

         Pursuant to the  requirements  of the Securities  Exchange Act of 1934,
the  Registrant  has duly  caused  this report to be signed on its behalf by the
undersigned hereunto duly authorized.

Date: November 11, 1999                    AVID TECHNOLOGY, INC.
                                           (Registrant)


                                           By: /s/ William L. Flaherty
                                           ------------------------------
                                           William L. Flaherty,
                                           Senior Vice President of Finance,
                                           Chief Financial Officer and Treasurer
                                           (Principal Financial Officer),
                                           Acting Chief Executive Officer













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<PAGE>



                                  EXHIBIT INDEX

  Exhibit         Description

   99             Press release of the Registrant dated November 10, 1999.












                                       4
<PAGE>



Contact:  Rick Gaisser, Director, Investor Relations 978/640-3563
          Email: [email protected]

For Immediate Release

   Avid Technology Announces Restructuring and Major New Web-Based Initiatives

      Resizing of business plus new strategic initiatives for the Internet
                 aim to restore profitability to industry leader


TEWKSBURY,  Mass.  (November 10, 1999) -- Avid Technology,  Inc. (NASDAQ:  AVID)
today announced a restructuring plan including new strategic initiatives focused
on the  Internet  and  advanced  work group  solutions.  The plan is expected to
result in annual  cost  savings of  approximately  $20  million,  through  staff
reductions of approximately 200 people,  or 11% of its worldwide  employee base.
The  company  plans to take a charge of between $9 and $10 million in the fourth
quarter in connection with the restructuring of its operations. In addition, the
company has planned significant reductions in discretionary spending in order to
support its new strategic initiatives.

As  previously  announced,  the company is now operating  under new  management:
David A. Krall,  newly  appointed  President and Chief  Operating  Officer,  and
William L.  Flaherty,  Acting Chief  Executive  Officer.  To lead a re-energized
sales effort,  Chas Smith has been appointed  Avid's Vice President of Worldwide
Sales and Marketing.  Separately,  the company announced that Robert M. Halperin
has been elected  Chairman of the Board of  Directors.  Mr.  Halperin has been a
non-executive director of Avid since 1991.

Mr.  Krall said,  "An  extensive  evaluation  of our  marketplace  and  business
strategy  confirms  that  substantial  opportunities  exist for Avid's  industry
leading  products.  We are committed to enhancing the product  offerings serving
our core markets on both the Macintosh and Windows NT platforms. We are doing so
with a structure that reflects  significant cost  reductions,  yet in a way that
will benefit our customers.  Targeting future growth,  we have outlined focused,
achievable  operational  strategies  in two areas  where we can bring a distinct
competence - the Internet and advanced work group solutions."

In the Internet arena, Avid announced it plans to unveil a comprehensive editing
and  publishing  solution for the emerging Web broadcast  market at the National
Association of Broadcasters Conference (NAB) in April, 2000. Said Mr. Krall, "We
are  committed to playing a major role in the Web  publishing  and  distribution
arenas by offering  solutions  across our product  line to provide  rich content
creation capabilities.  Avid Xpress(TM) DV, which will be available in the first
quarter of next year, is our first step to specifically serve this market." In a
related  initiative,  on January 15, 2000, the company plans to launch a new Web
site that will  provide  interactive  information  and services to new media and
post-production professionals.

The Avid  Unity(TM)  shared  storage  solution  has  experienced  high  customer
interest and represents a significant  market  opportunity.  "We believe Unity's
ability to serve many  simultaneous high quality video streams at low cost gives
it



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<PAGE>


the potential to be a key component of the edge server Internet  infrastructure.
These same features in our core markets can make this product the shared storage
solution of choice in coming years," added Mr. Krall.

The  advanced   work  group   solutions   initiative   is  designed  to  promote
interoperability  of Avid  products  and develop  open and  integrated  workflow
solutions.  The  evolution  of Unity  will play a key role as the work flow hub,
offering  shared  storage  and  services  to  multi-user   configurations.   The
initiative   will  also  include  tools,   such  as  the  soon  to  be  released
DigiTranslator,  that allow  tighter  integration  of  Digidesign  Pro  Tools(R)
software  with Avid's  traditional  video  line.  Avid has also been a leader in
defining the Advanced  Authoring  Format  (AAF) media  interchange  protocol for
film,  television,  and post-production  professionals to exchange digital media
across multiple computing platforms.

Mr. Flaherty  commented,  "Today's actions are intended to enable Avid to return
to  profitability  and resume  growing the business.  Resizing  expenses to meet
current  revenues in our  traditional  core business is expected to achieve this
goal and allow us to continue to fund  investments  in areas for future  growth.
Avid has been highly successful in penetrating the offline editing market served
by the Media  Composer(R) and we have seen it mature,  with softening of pricing
and margins.  At the same time, we continue to see significant  opportunities to
grow our share of the television  on-line finishing and new media markets in the
near term."

The  restructuring  charge primarily  reflects staff reductions at the company's
corporate  headquarters  in  Tewksbury,  Massachusetts,  as  well as  sales  and
marketing  operations in the U.S. and Europe.  The company also announced  there
will be no further  releases of a limited number of existing  product  offerings
including  stand-alone   Marquee(R)  and  Avid  Cinema(R),   as  well  as  Media
Illusion(TM) and Matador(TM)  (previously announced as a deal with Blue Software
Ltd. which was not completed).

Mr.  Smith,  who  formerly  served in a similar role for  Digidesign,  the audio
division of Avid, and brings extensive  experience in sales and marketing to his
new role, said, "Avid's products are fabulous,  but we recognize that we need to
get closer to our  customers.  To this end, next year, we will resume our annual
Avid Users' Group meeting."

The above includes forward-looking statements based on current expectations that
involve  a  number  of  risks  and  uncertainties.  Actual  results  may  differ
materially  from  those  described  therein,  depending  on such  factors as are
described  under  "Certain  Factors  That  May  Affect  Future  Results"  in the
Company's Annual Report on Form 10-K for 1998 and Quarterly Report Form 10-Q for
September 30, 1999, filed with the SEC.

Avid Technology, Inc. is an international,  industry-leading provider of digital
audio and video  tools  for  information  and  entertainment  applications.  The
company's products are used by a variety of customers  worldwide including film,
television and interactive  content producers,  TV news broadcasters,  corporate
communicators,  and  consumers.  For more  information,  visit Avid's website at
www.avid.com.

(C) 1999 Avid Technology,  Inc. All rights reserved.  Product specifications are
subject to change without notice. Avid, Avid Cinema, Digidesign,  Marquee, Media
Composer and Pro Tools are registered  trademarks  and Avid Xpress,  Avid Unity,
Media  Illusion and Matador are  trademarks of Avid  Technology,  Inc. All other
trademarks contained herein are the property of their respective owners.



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