AVID TECHNOLOGY INC
10-Q, 2000-11-14
PHOTOGRAPHIC EQUIPMENT & SUPPLIES
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                              AVID TECHNOLOGY, INC.
                              Avid Technology Park
                                  One Park West
                               Tewksbury, MA 01876




                                    November 14, 2000





Securities and Exchange Commission
450 Fifth Street, N.W.
Judiciary Plaza
Washington, DC 20549


            Re:   Avid Technology, Inc.
                  File No. 0-21174
                  Quarterly Report on Form 10-Q
                  -----------------------------

Ladies and Gentlemen:

      Pursuant  to  regulations  of  the  Securities  and  Exchange  Commission,
submitted  herewith  for  filing  on  behalf  of Avid  Technology,  Inc.  is the
Company's  Quarterly  Report on Form 10-Q for the fiscal quarter ended September
30, 2000.

      This filing is being effected by direct  transmission to the  Commission's
EDGAR System.

                                    Very truly yours,

                                    /s/ Carol E. Kazmer

                                    Carol E. Kazmer
                                    General Counsel


<PAGE>

                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                   -----------

                                    FORM 10-Q

                QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d)
                     OF THE SECURITIES EXCHANGE ACT OF 1934

                FOR THE QUARTERLY PERIOD ENDED SEPTEMBER 30, 2000

                                   -----------

                         Commission File Number 0-21174

                              AVID TECHNOLOGY, INC.
             (Exact name of registrant as specified in its charter)


             DELAWARE                             04-2977748
         (State or other jurisdiction of          (I.R.S. Employer
         incorporation or organization)           Identification No.)


                              AVID TECHNOLOGY PARK
                                  ONE PARK WEST
                               TEWKSBURY, MA 01876
                    (Address of principal executive offices)


       Registrant's telephone number, including area code: (978)640-6789


      Indicate  by check  mark  whether  the  registrant  has filed all  reports
required to be filed by Section 13 or 15(d) of the  Securities  Exchange  Act of
1934  during  the  preceding  12 months  (or for such  shorter  period  that the
registrant was required to file such reports).

                                 Yes X   No _____

      Indicate by check mark  whether the  registrant  has been  subject to such
filing requirements for the past 90 days.

                                 Yes X   No _____

The number of shares outstanding of the registrant's Common Stock as of November
10, 2000 was 25,391,195.

<PAGE>


                              AVID TECHNOLOGY, INC.

                                    FORM 10-Q

                FOR THE QUARTERLY PERIOD ENDED SEPTEMBER 30, 2000

                                TABLE OF CONTENTS

                                                                  PAGE

PART I.    FINANCIAL INFORMATION

ITEM 1.    Condensed Consolidated Financial Statements:

   a) Condensed Consolidated Statements of Operations (unaudited)
      for the three- and nine-month periods ended
      September 30, 2000 and 1999 ..........................................1

   b) Condensed Consolidated Balance Sheets as of
      September 30, 2000 (unaudited) and December 31, 1999..................2

   c) Condensed Consolidated Statements of Cash Flows (unaudited)
      for the nine months ended September 30, 2000 and 1999 ................3

   d) Notes to Condensed Consolidated Financial Statements (unaudited)......4

ITEM 2.   Management's Discussion and Analysis of Financial
          Condition and Results of Operations..............................12

ITEM 3.   Quantitative and Qualitative Disclosures About Market Ris0.......21

PART II.  OTHER INFORMATION

ITEM 6.   Exhibits and Reports on Form 8-K.................................23

Signatures.................................................................24

EXHIBIT INDEX..............................................................25



<PAGE>

PART I.     FINANCIAL INFORMATION
ITEM 1.     CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

AVID TECHNOLOGY, INC.
CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
(in thousands, except per share data)
<TABLE>
<CAPTION>

                                           Three Months Ended       Nine Months Ended
                                              September 30,            September 30,
                                         ----------------------- ------------------------
                                            2000        1999        2000         1999
                                         (unaudited) (unaudited) (unaudited)  (unaudited)
<S>                                        <C>         <C>         <C>          <C>
Net revenues                               $121,292    $113,279    $349,946     $340,915
Cost of revenues                             60,303      55,310     171,495      150,006
                                         ----------- ----------- -----------  -----------
 Gross profit                                60,989      57,969     178,451      190,909
                                         ----------- ----------- -----------  -----------

Operating expenses:
 Research and development                    20,890      20,623      61,160       67,516
 Marketing and selling                       29,989      33,564      89,909       99,651
 General and administrative                   6,070       6,598      21,083       20,609
 Amortization of acquisition-related
  intangible assets                          14,862      19,789      54,454       60,087
                                         ----------- ----------- -----------  -----------
  Total operating expenses                   71,811      80,574     226,606      247,863
                                         ----------- ----------- -----------  -----------


Operating loss                              (10,822)    (22,605)    (48,155)     (56,954)
Interest and other income, net                  849         739       3,126        2,602
                                         ----------- ----------- -----------  -----------
Loss before income taxes                     (9,973)    (21,866)    (45,029)     (54,352)
Provision for (benefit from)income taxes      1,250      (8,746)      3,750      (21,741)
                                         ----------- ----------- -----------  -----------

Net loss                                   ($11,223)   ($13,120)   ($48,779)    ($32,611)
                                         =========== =========== ===========  ===========

Net loss per common share - basic
 and diluted                                 ($0.45)     ($0.56)     ($1.99)      ($1.36)
                                         =========== =========== ===========  ===========

Weighted average common shares
outstanding - basic and diluted              24,794      23,614      24,480       23,981
                                         =========== =========== ===========  ===========

</TABLE>

The  accompanying  notes  are an  integral  part of the  condensed  consolidated
financial statements.


                                       1
<PAGE>

AVID TECHNOLOGY, INC.
CONDENSED CONSOLIDATED BALANCE SHEETS
(in thousands)
<TABLE>
<CAPTION>
                                                      September 30,     December 31,
                                                          2000             1999
                                                      -------------    -------------
                                                      (unaudited)
<S>                                                       <C>              <C>
ASSETS
Current assets:
 Cash and cash equivalents                                 $55,822          $46,072
 Marketable securities                                      18,352           26,733
 Accounts receivable, net of allowances of $9,981
 and $8,954 at September 30, 2000 and December 31,
 1999, respectively                                         84,460           76,172
 Inventories                                                21,601           14,969
 Deferred tax assets                                         1,915            2,114
 Prepaid expenses                                            6,060            5,584
 Other current assets                                        3,575            4,795
                                                      -------------    -------------
  Total current assets                                     191,785          176,439

Property and equipment, net                                 28,106           32,748
Acquisition-related intangible assets                       42,715           95,073
Other assets                                                 4,565            7,764
                                                      -------------    -------------
   Total assets                                           $267,171         $312,024
                                                      =============    =============

LIABILITIES AND STOCKHOLDERS' EQUITY
Current liabilities:
 Accounts payable                                          $28,252          $23,998
 Accrued compensation and benefits                          19,816           16,955
 Accrued expenses                                           23,870           36,022
 Income taxes payable                                        8,988            5,073
 Other current liabilities                                     155            3,789
 Deferred revenues                                          24,642           20,258
                                                      -------------    -------------
  Total current liabilities                                105,723          106,095

Long-term debt, less current portion                        14,066           14,220

Purchase consideration                                       6,457           23,786

Commitments and contingencies (Note 7)

Stockholders' equity:
 Preferred stock
 Common stock                                                  265              266
 Additional paid-in capital                                359,670          366,569
 Accumulated deficit                                      (190,213)        (128,083)
 Treasury stock                                            (21,561)         (66,489)
 Deferred compensation                                      (4,230)          (1,853)
 Accumulated other comprehensive loss                       (3,006)          (2,487)
                                                      -------------    -------------
  Total stockholders' equity                               140,925          167,923
                                                      -------------    -------------
  Total liabilities and stockholders' equity              $267,171         $312,024
                                                      =============    =============
</TABLE>

The accompanying notes are an integral part of the condensed consolidated
financial statements.


                                       2
<PAGE>

AVID TECHNOLOGY, INC.
CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
(in thousands)
<TABLE>
<CAPTION>
                                                                       Nine Months Ended September 30,
                                                                       -------------------------------
                                                                            2000             1999
                                                                       -------------     -------------
                                                                         (unaudited)      (unaudited)
<S>                                                                        <C>              <C>
CASH FLOWS FROM OPERATING ACTIVITIES:
 Net loss                                                                  ($48,779)        ($32,611)
 Adjustments to reconcile net loss to net
  cash provided by operating activities:
  Depreciation and amortization                                              67,670           75,096
  Provision for doubtful accounts                                             5,312            2,293
  Compensation from stock grants and options                                  1,539            1,063
  Changes in deferred tax assets                                                             (22,120)
  Loss on disposal of equipment                                                                   56
  Equity in income of non-consolidated companies                             (1,124)
  Changes in operating assets and liabilities, net of acquitistions:
   Accounts receivable                                                      (18,230)           9,332
   Inventories                                                               (6,113)          (1,709)
   Prepaid expenses and other current assets                                  3,494             (937)
   Accounts payable                                                           4,426            3,533
   Income taxes payable                                                       4,179           (1,467)
   Accrued expenses, compensation and benefits                               (9,344)         (17,101)
   Deferred revenues                                                          1,004              (20)
-----------------------------------------------------------------------------------------------------
 NET CASH PROVIDED BY OPERATING ACTIVITIES                                    4,034           15,408
-----------------------------------------------------------------------------------------------------
CASH FLOWS FROM INVESTING ACTIVITIES:
 Purchases of property and equipment and other assets                        (5,783)         (19,190)
 Proceeds from disposal of assets                                                              1,324
 Investments in non-consolidated companies                                   (2,100)          (1,500)
 Payments for acquisitions, net of cash acquired                             (1,990)
 Payments on note issued in connection with acquisition                                       (8,000)
 Purchases of marketable securities                                         (23,840)         (33,989)
 Proceeds from sales of marketable securities                                34,325           57,367
-----------------------------------------------------------------------------------------------------
 NET CASH PROVIDED BY (USED IN) INVESTING ACTIVITIES                            612           (3,988)
-----------------------------------------------------------------------------------------------------
CASH FLOWS FROM FINANCING ACTIVITIES:
 Payments of long-term debt                                                                     (656)
 Purchase of common stock for treasury                                         (421)         (19,742)
 Proceeds from issuance of common stock                                       6,694            4,463
-----------------------------------------------------------------------------------------------------
 NET CASH PROVIDED BY (USED IN) FINANCING ACTIVITIES                          6,273          (15,935)
-----------------------------------------------------------------------------------------------------
Effects of exchange rate changes on cash and cash equivalents                (1,169)            (811)
-----------------------------------------------------------------------------------------------------
Net increase (decrease) in cash and cash equivalents                          9,750           (5,326)
Cash and cash equivalents at beginning of period                             46,072           62,904
-----------------------------------------------------------------------------------------------------
Cash and cash equivalents at end of period                                  $55,822          $57,578
-----------------------------------------------------------------------------------------------------
</TABLE>

The  accompanying  notes  are an  integral  part of the  condensed  consolidated
financial statements.


                                       3
<PAGE>

PART I.     FINANCIAL INFORMATION
ITEM 1D.    NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
            (UNAUDITED)


1.    FINANCIAL INFORMATION

The  accompanying   condensed  consolidated  financial  statements  include  the
accounts  of  Avid   Technology,   Inc.  and  its  wholly   owned   subsidiaries
(collectively,   "Avid"  or  the  "Company").  These  financial  statements  are
unaudited.  However,  in the opinion of management,  the condensed  consolidated
financial  statements  include  all  adjustments,  consisting  of  only  normal,
recurring  adjustments,  necessary for their fair presentation.  Interim results
are  not  necessarily  indicative  of  results  expected  for a full  year.  The
accompanying  unaudited  condensed  financial  statements  have been prepared in
accordance with the  instructions for Form 10-Q and therefore do not include all
information and footnotes  necessary for a complete  presentation of operations,
the  financial  position,  and cash flows of the  Company,  in  conformity  with
generally accepted accounting principles. The Company filed audited consolidated
financial  statements for the year ended  December 31, 1999 on Form 10-K,  which
included all information and footnotes necessary for such presentation.

The Company's  preparation of financial  statements in conformity with generally
accepted  accounting  principles  requires  management  to  make  estimates  and
assumptions  that  affect  the  reported  amount of assets and  liabilities  and
disclosure of contingent  assets and  liabilities  at the dates of the financial
statements and the reported amounts of revenues and expenses during the reported
periods. The most significant  estimates reflected in these financial statements
include  accounts  receivable and sales  allowances,  inventory  valuation,  the
recoverability of intangible assets including goodwill, and income tax valuation
allowances. Actual results could differ from those estimates.

2.    NET LOSS PER COMMON SHARE

Diluted  net loss per share  excludes  the effect of  options  and  warrants  to
purchase 6,080,430 and 6,354,606 weighted shares of common stock outstanding for
the three- and  nine-month  periods  ended  September  30,  2000,  respectively.
Diluted  net loss per share  excludes  the effect of  options  and  warrants  to
purchase 7,380,493 and 6,987,178 weighted shares of common stock outstanding for
the three- and  nine-month  periods  ended  September  30,  1999,  respectively.
Inclusion of these options and warrants would be anti-dilutive for each of these
periods.

3.    INVENTORIES

Inventories consisted of the following (in thousands):
<TABLE>
<CAPTION>
                                         September 30,    December 31,
                                             2000            1999
                                        --------------  ---------------
<S>                                           <C>              <C>
Raw materials                                 $14,687           $9,896
Work in process                                 1,990            1,946
Finished goods                                  4,924            3,127
                                        --------------  ---------------
                                              $21,601          $14,969
                                        ==============  ===============
</TABLE>


                                       4
<PAGE>

4.    INVESTMENT IN JOINT VENTURE

In January 1999, Avid and Tektronix,  Inc.  established a 50/50 owned and funded
newsroom computer system joint venture, Avstar Systems LLC ("Avstar"). The joint
venture is dedicated  to  providing  the next  generation  of newsroom  computer
systems  products  by  combining  both  companies'   newsroom  computer  systems
technology and certain personnel.  In September 1999, Tektronix  transferred its
interest in Avstar to a third party,  Grass  Valley  Group,  Inc. The  Company's
initial  contribution  to the joint  venture  was  approximately  $2.0  million,
consisting  of $1.5  million  of cash  and $0.5  million  of  fixed  assets  and
inventory. During the fourth quarter of 1999, Avstar distributed $1.5 million to
each joint venture partner, which was recorded by Avid as a return on investment
during 1999.  The Company's  investment in the joint venture is being  accounted
for under the equity method of accounting. The pro rata share of earnings of the
joint  venture  recorded by the Company  during the  three-month  periods  ended
September  30, 2000 and 1999 was  approximately  $0.2 million and $0.3  million,
respectively.  The pro rata share of earnings  of the joint venture  recorded by
the Company during the nine-month  periods ended September 30, 2000 and 1999 was
approximately  $1.0  million and $0,  respectively.  In September  2000,  Avstar
changed its name to iNEWS LLC.

5.    ACQUISITIONS

During the second and third  quarters  of 2000,  the Company  acquired  selected
assets and liabilities of two companies,  The Motion Factory,  Inc.  ("TMF") and
Pluto  Technologies  International,  Inc.  ("Pluto"),   respectively,  for  cash
payments  totaling  approximately  $2.0 million and guaranteed bonus payments of
$0.3 million.  TMF  specializes in applications  for the creation,  delivery and
playback of interactive-rich 3-D media for  character-driven  games and the web.
Pluto is a provider of video  storage and  networking  solutions  for  broadcast
news,  post-production and other  bandwith-intensive  markets.  The acquisitions
were  accounted for using the purchase  method of accounting.  Accordingly,  the
fair market  values of the  acquired  assets and assumed  liabilities  have been
included in the Company's financial  statements as of the acquisition dates, and
the results of  operations  of TMF and Pluto have been included in the Company's
financial statements thereafter.  The purchase prices, aggregating $2.3 million,
were allocated to net tangible assets of $0.1 million, completed technologies of
$1.2 million and acquired  workforce  of $1.0  million.  As part of the purchase
agreements,  the  Company  may be  required  to  make  certain  contingent  cash
payments,  limited in the aggregate up to an additional $13.5 million, dependent
upon future  revenues  and/or gross margin levels of products  acquired from TMF
and Pluto through  December 2004.  Any  contingent  payments will be recorded as
additional  purchase  price,  allocated  to  identifiable  intangible  assets or
goodwill, as appropriate,  and amortized over the remaining  amortization period
of the  intangible  asset or goodwill.  The  Company's  pro forma  statements of
operations prior to the acquisitions  would not differ  materially from reported
results.

Based  on  the  acquisition  dates,   amortization  of  the  acquisition-related
intangibles  began in July 2000, and  accordingly,  the Company  recognized $0.1
million of  amortization  during the three months ended  September 30, 2000. The
unamortized  balance of  acquisition-related  intangible assets of approximately
$2.0 million at September 30, 2000 will be amortized through 2004.

                                       5
<PAGE>

6.    LONG-TERM DEBT AND OTHER LIABILITIES

In connection  with the  acquisition of Softimage Inc.  ("Softimage")  in August
1998,  Avid issued a $5.0  million  subordinated  note (the "Note") to Microsoft
Corporation.  The  principal  amount  of the  Note,  including  any  adjustments
relative to Avid stock  options  forfeited by Softimage  employees (as described
below),  plus all unpaid  accrued  interest,  is due on June 15, 2003.  The Note
bears interest at 9.5% per annum, payable quarterly.

In connection with the acquisition, the Company issued stock options to retained
employees. As agreed with Microsoft,  the value of the Note will be increased by
$39.71 for each share underlying  forfeited employee stock options.  At the date
of acquisition,  the Company recorded these options as Purchase Consideration on
the balance sheet at a value of $68.2  million.  As these options become vested,
additional  paid-in capital is increased or,  alternatively,  as the options are
forfeited, the Note is increased, with Purchase Consideration being reduced by a
corresponding  amount in either case.  Through  September 30, 2000, the Note has
been increased by approximately  $15.5 million for forfeited Avid stock options.
During the  nine-month  period  ended  September  30,  1999,  the Company made a
principal  payment of $8.0 million  resulting in a note balance of approximately
$12.5 million at September 30, 2000. The Company made interest  payments of $0.3
million and $0.1 million during the three-month periods ended September 30, 2000
and 1999,  respectively.  The Company made interest payments of $0.8 million and
$0.5 million  during the nine-month  periods ended  September 30, 2000 and 1999,
respectively.

7.    COMMITMENTS AND CONTINGENCIES

On June 7, 1995, the Company filed a patent infringement complaint in the United
States   District  Court  for  the  District  of   Massachusetts   against  Data
Translation,  Inc.,  a Marlboro,  Massachusetts-based  company.  Avid is seeking
judgment against Data Translation that, among other things, Data Translation has
willfully  infringed  Avid's  patent  number  5,045,940,  entitled  "Video/Audio
Transmission System and Method." Avid is also seeking an award of treble damages
together  with  prejudgment  interest  and costs,  Avid's  costs and  reasonable
attorneys'  fees and an  injunction  to prohibit  further  infringement  by Data
Translation.  The litigation has been dismissed without prejudice (with leave to
refile) pending a decision by the U.S. Patent and Trademark  Office on a reissue
patent application based on the issued patent.

On March 11, 1996,  the Company was named as defendant in a patent  infringement
suit filed in the United States District Court for the Western District of Texas
by Combined Logic Company,  a California  partnership  located in Beverly Hills,
California.  On May 16,  1996,  the suit was  transferred  to the United  States
District  Court for the Southern  District of New York on motion by the Company.
The complaint  alleges  infringement  by Avid of U.S.  patent number  4,258,385,
issued in 1981,  and seeks  injunctive  relief,  treble  damages and costs,  and
attorneys'  fees. The Company  believes that it has meritorious  defenses to the
complaint and intends to contest it vigorously.  However,  an adverse resolution
of this  litigation  could  have a  material  adverse  effect  on the  Company's
consolidated  financial position or results of operations in the period in which
the  litigation  is resolved.  No costs have been accrued for this possible loss
contingency.

The Company also receives  inquiries from time to time with regard to additional
possible patent infringement  claims.  These inquiries are generally referred to

                                       6
<PAGE>

counsel  and  are in  various  stages  of  discussion.  If any  infringement  is
determined to exist, the Company may seek licenses or settlements.  In addition,
from time to time as a normal incidence of the nature of the Company's business,
various claims,  charges, and litigation have been asserted or commenced against
the  Company  arising  from or related to  contractual  or  employee  relations,
intellectual property rights or product performance. Management does not believe
these claims will have a material  adverse  effect on the financial  position or
results of operations of the Company.

8.    COMPREHENSIVE LOSS

Total  comprehensive  loss, net of taxes,  was  approximately  $15.2 million and
$11.4 million for the  three-month  periods  ended  September 30, 2000 and 1999,
respectively,  and $49.3  million and $32.4 million for the  nine-month  periods
ended September 30, 2000 and 1999, respectively,  which consisted of net losses,
the  net  changes  in  foreign  currency  translation  adjustment  and  the  net
unrealized gains and losses on available-for-sale securities.

9.    SEGMENT INFORMATION

The Company's organizational structure is based on strategic business units that
offer various products to the principle markets in which the Company's  products
are sold. These business units equate to two reportable segments: Video and Film
Editing and Effects,  and Professional  Audio. The following is a summary of the
Company's operations by operating segment (in thousands):
<TABLE>
<CAPTION>

                                      Three Months Ended       Nine Months Ended
                                         September 30,            September 30,
                                     ---------------------    ---------------------
                                        2000       1999         2000        1999
                                     ---------- ----------    ---------- ----------
<S>                                   <C>        <C>           <C>        <C>
Video and Film Editing and Effects:
          Net revenues                 $92,613    $92,250      $256,450   $272,131
                                     ========== ==========    ========== ==========
          Operating income (loss)       $1,516    ($7,158)     ($13,676)  ($12,529)
                                     ========== ==========    ========== ==========
Professional Audio:
          Net revenues                 $28,679    $21,029       $93,497    $68,784
                                     ========== ==========    ========== ==========
          Operating income              $2,524     $4,342       $19,975    $15,662
                                     ========== ==========    ========== ==========
Segment Totals:

          Net revenues                $121,292   $113,279      $349,946   $340,915
                                     ========== ==========    ========== ==========
          Operating income (loss)       $4,040    ($2,816)       $6,299     $3,133
                                     ========== ==========    ========== ==========
</TABLE>

                                       7
<PAGE>

The  following  table  reconciles  total  segment   operating  income  to  total
consolidated operating loss (in thousands):
<TABLE>
<CAPTION>
                                                       Three Months Ended      Nine Month Ended
                                                          September 30,          September 30,
                                                       --------------------  --------------------
                                                         2000        1999      2000        1999
                                                       ---------  ---------  --------   ---------
<S>                                                    <C>        <C>        <C>        <C>
Total operating income (loss) for reportable
 segments                                                $4,040    ($2,816)    $6,299     $3,133
Unallocated amounts:
 Amortization of acquisition-related
  intangible assets                                     (14,862)   (19,789)   (54,454)   (60,087)
                                                       ---------  ---------  ---------  ---------
Consolidated operating loss                            ($10,822)  ($22,605)  ($48,155)  ($56,954)
                                                       =========  =========  =========  =========
</TABLE>

The  unallocated  amounts  represent  the  amortization  of acquired  intangible
assets, including goodwill,  associated primarily with the Company's acquisition
of Softimage.

10.   RESTRUCTURING COSTS

In November 1999, the Company announced and implemented a restructuring  plan to
strategically  refocus the Company and bring operating expenses in line with net
revenues.  The major elements of the restructuring plan included the termination
of certain  employees,  the vacating of certain facilities and a decision not to
provide  any future  releases  of a limited  number of then  existing  products,
including  stand-alone  Marquee,  Avid Cinema,  Media  Illusion and Matador.  In
connection with this plan, the Company  recorded a restructuring  charge of $9.6
million,  of which $0.6 million  represented  non-cash  charges  relating to the
disposition of certain fixed assets. The following table sets forth the activity
in the restructuring  accrual accounts for the nine-month period ended September
30, 2000 (in thousands):
<TABLE>
<CAPTION>
                                         Employee    Facilities    Fixed
                                          Related      Related     Assets      Total
                                        ----------   ----------  ----------  ----------
<S>                                        <C>          <C>           <C>       <C>
Accrual balance at December 31, 1999       $4,421       $2,154        $541      $7,116

Cash payments                              (2,243)        (217)                 (2,460)
Non-cash disposals                                                    (316)       (316)
                                        ----------   ----------  ----------  ----------
Accrual balance at March 31, 2000           2,178        1,937         225       4,340

Cash payments                                (818)        (445)                 (1,263)
Non-cash disposals                                                     (42)        (42)
                                        ----------   ----------  ----------  ----------
Accrual balance at June 30, 2000            1,360        1,492         183       3,035

Cash payments                                (638)        (116)                   (754)
Non-cash disposals                                                    (168)       (168)
                                        ----------   ----------  ----------  ----------
Accrual balance at September 30, 2000        $722       $1,376         $15      $2,113
                                        ==========   ==========  ==========  ==========
</TABLE>

The Company  expects that the  majority of the  remaining  $2.1 million  accrual
balance  will be  expended  over the next nine  months  and will be funded  from
working capital.

                                       8
<PAGE>

11.   QUARTERLY RESULTS (UNAUDITED)

The following information has been derived from unaudited consolidated financial
statements  that,  in the opinion of  management,  include all normal  recurring
adjustments necessary for a fair presentation of such information.
<TABLE>
<CAPTION>

      In thousands, except per share data:                 Quarters Ended
                                                 ------------------------------
                                                  Sept. 30,  June 30,  Mar. 31,
                                                 ------------------------------
                                                              2000
                                                 ------------------------------
      <S>                                         <C>       <C>       <C>
      Net revenues                                $121,292  $119,959  $108,696
      Cost of revenues                              60,303    57,934    53,258
                                                 ------------------------------
       Gross profit                                 60,989    62,025    55,438
                                                 ------------------------------
      Operating expenses:
       Research & development                       20,890    20,825    19,445
       Marketing & selling                          29,989    31,382    28,539
       General & administrative                      6,070     8,101     6,912
       Amortization of acquisition-related
        intangible assets                           14,862    19,792    19,800
                                                 ------------------------------
        Total operating expenses                    71,811    80,100    74,696
                                                 ------------------------------
      Operating loss                               (10,822)  (18,075)  (19,258)
      Other income, net                                849     1,233     1,044
                                                 ------------------------------
      Loss before income taxes                      (9,973)  (16,842)  (18,214)
      Provision for (benefit from) income taxes      1,250     1,250     1,250
                                                 ------------------------------
      Net loss                                     (11,223)  (18,092)  (19,464)
                                                 ==============================
      Net loss per share - basic and diluted        ($0.45)   ($0.74)   ($0.81)
                                                 ==============================
      Weighted average common
       shares outstanding - basic and diluted       24,794    24,578    24,065
                                                 ==============================
</TABLE>

The following  table presents a calculation of  tax-effected  income and diluted
per share  amounts  excluding  amortization  of  acquisition-related  intangible
assets.
<TABLE>
<CAPTION>

                                                                  Quarters Ended
                                                         -------------------------------
(in thousands, except per share data)                     Sept. 30,  June 30,   Mar. 31,
                                                         -------------------------------
                                                                      2000
                                                         -------------------------------
<S>                                                      <C>        <C>        <C>
Net loss                                                 ($11,223)  ($18,092)  ($19,464)
Adjustments:
 Amortization of acquisition-related intangible assets     14,862     19,792     19,800
                                                         -------------------------------
Tax-effected income loss excluding amortization of
 acquisition-related intangible assets                     $3,639     $1,700       $336
                                                         ===============================
Tax-effected income per diluted share excluding
 amortization of acquisition-related intangible assets      $0.14      $0.07      $0.01
                                                         ===============================
Weighted average common shares outstanding - diluted,
 used for calculation                                      26,177     25,652     25,850
                                                         ===============================
</TABLE>

                                       9
<PAGE>

12.   STOCK OPTION EXCHANGE PROGRAM

In July 2000,  the  Company  completed  a program  offered in June 2000  whereby
employees could elect to exchange certain  "out-of-the-money"  stock options for
shares of restricted stock at specified conversion ratios. Approximately 118,000
shares of  restricted  stock were issued in  exchange  for the  cancellation  of
options to purchase  approximately  432,000  shares of common  stock at exercise
prices  ranging from $9.4375 to $45.25.  Restrictions  imposed on holders of the
issued restricted stock as to transfers or sales lapse annually and ratably over
a three-year  period.  Deferred  compensation  of $1.4 million was recorded as a
component of  stockholders'  equity for the fair value of the  restricted  stock
upon issuance and is being  recognized as compensation  expense ratably over the
three-year  restriction period,  assuming that restrictions on all shares lapse.
During the three months ended  September 30, 2000, the Company  recognized  $0.1
million of compensation expense related to the lapsing of the restrictions.

13.   RECENT ACCOUNTING PRONOUNCEMENTS

In June 2000 and 1999, the Financial Accounting Standards Board issued Statement
of Financial  Accounting Standards Nos. 138 and 137 ("SFAS 138" and "SFAS 137"),
"Accounting for Certain Derivative  Instruments and Certain Hedging Activities -
an Amendment of FASB Statement No. 133." SFAS 138 clarifies  certain  provisions
of SFAS 133,  and SFAS 137  defers the  implementation  of SFAS 133 by one year.
SFAS 133, as amended by SFAS 137 and SFAS 138, is effective for fiscal  quarters
beginning  after  January  1,  2001 for the  Company,  and its  adoption  is not
expected  to have a  material  impact on the  Company's  financial  position  or
results of operations.

In September 2000, the Financial  Accounting  Standard Board issued Statement of
Financial Accounting  Standards No. 140 ("SFAS 140"),  "Accounting for Transfers
and  Servicing  of  Financial  Assets and  Extinguishments  of  Liabilities  - a
Replacement  of FASB  Statement  No.  125." SFAS 140  revises the  standards  of
accounting  for  securitizations  and other  transfers of  financial  assets and
collateral and requires certain  disclosures,  and reiterates many of SFAS 125's
provisions.  SFAS 140 is  effective  for  transfers  and  servicing of financial
assets and  extinguishments of liabilities  occurring after March 31, 2001. SFAS
140 is effective for  recognition  and  reclassification  of collateral  and for
disclosures  relating to  securitization  transactions and collateral for fiscal
years  ending  after  December  15,  2000.  The  Company  does  not  expect  the
application  of SFAS 140 to have a material  impact on the  Company's  financial
position or results of operations.

In  December  1999,  the  Securities  and  Exchange  Commission  released  Staff
Accounting Bulletin No. 101, "Revenue Recognition in Financial Statements" ("SAB
101").  SAB 101  summarizes  certain  views of the staff on  applying  generally
accepted accounting  principles to revenue recognition in financial  statements.
The staff believes that revenue is realized or realizable and earned when all of
the following criteria are met:  persuasive  evidence of an arrangement  exists;
delivery has occurred or services have been rendered;  the seller's price to the
buyer is fixed or determinable;  and  collectibility is reasonably  assured.  In
June 2000,  Staff  Accounting  Bulletin No.  101B,  "Second  Amendment:  Revenue
Recognition  in  Financial  Statements,"  was  released.  This staff  accounting
bulletin delays the  implementation of SAB 101 until the fourth quarter of 2000.
The Company does not expect the  application  of SAB 101, as amended,  to have a
material impact on the Company's financial position or results of operations.

                                       10
<PAGE>

In October  2000,  the Emerging  Issues Task Force  ("EITF")  issued EITF 00-10,
"Accounting  for  Shipping and  Handling  Fees and Costs."  EITF 00-10  requires
shipping and handling  costs  associated  with amounts billed to customers to be
included in revenues  and cost of revenues  and not offset  against  each other.
EITF 00-10 is  effective  for the fourth  quarter of 2000.  The Company does not
expect the  application of EITF 00-10 to have a material impact on the Company's
financial position or results of operations.



                                       11
<PAGE>

PART I.     FINANCIAL INFORMATION
ITEM 2.     MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
            AND RESULTS OF OPERATIONS


OVERVIEW

The text of this document may include forward-looking statements. Actual results
may differ materially from those described herein,  depending on such factors as
are described  herein,  including under "Certain  Factors That May Affect Future
Results."

Avid Technology,  Inc. ("Avid" or the "Company")  develops,  markets,  sells and
supports a wide range of  software  and systems for  creating  and  manipulating
digital media content. Digital media are media elements,  whether video or audio
or  graphics,  in which an image,  sound or  picture is  recorded  and stored as
digital values,  as opposed to analog signals.  Avid's digital,  nonlinear video
and film editing  systems are designed to improve the  productivity of video and
film  editors by enabling  them to edit moving  pictures  and sound in a faster,
easier, more creative, and more cost-effective manner than by use of traditional
analog tape-based systems. To complement these systems,  Avid develops and sells
a range of image  manipulation  products  that allow users in the video and film
post-production and broadcast markets to create graphics and special effects for
use in feature films,  television  programs and advertising,  and news programs.
Avid also  develops  and sells  digital  audio  systems  through its  Digidesign
division.  These systems have applications in music,  film,  television,  video,
broadcast,  streaming media and web development, as well as in home and hobbyist
markets.  These  systems  are  based  upon  proprietary   Digidesign/Avid  audio
hardware, software, and control surfaces, and enable users to record, edit, mix,
process,  and master audio in a uniquely integrated manner.  Additionally,  Avid
believes that the Internet is one of the most important new content distribution
channels  and is  continuing  to invest in this  area.  Avid has  developed  and
continues to develop products  specifically  designed for working in an Internet
environment.  The Company also plans to enable  Internet  publishing  across its
entire current  product line.  Upcoming  releases of the Company's  products are
expected to include Internet video and audio streaming capabilities.

Avid's products are used worldwide in production and post-production facilities;
film studios; network,  affiliate,  independent,  and cable television stations;
recording   studios;   advertising   agencies;    government   and   educational
institutions; corporate communication departments; and by Internet professionals
and audio hobbyists.  Projects produced using Avid  products--from  major motion
picture  and  primetime   television  to  music  video  and  marquee   recording
artists--have  been honored with Oscar,  Emmy,  and Grammy  awards and a host of
other international awards.

RESULTS OF OPERATIONS

Net Revenues

The  Company's  net  revenues  have  been  derived  mainly  from  the  sales  of
computer-based digital, nonlinear media editing systems and related peripherals,
licensing of related software, and sales of maintenance contracts.  Net revenues
increased $8.0 million  (7.0%) to $121.3 million in the quarter ended  September
30,  2000  from  $113.3  million  for the same  quarter  in 1999.  Net  revenues

                                       12
<PAGE>

increased  by $9.0  million  (2.6%) to $349.9  million for the nine months ended
September 30, 2000,  from $340.9 million for the nine months ended September 30,
1999.  The revenue  increase in both periods  reflected  sales of newer products
such as Avid Unity MediaNet,  which began shipping in June 1999, Digi 001, which
began shipping in November 1999, the Trilligent Cluster, which began shipping in
April 2000,  and Avid  Xpress DV,  which  began  shipping  in March  2000.  Also
contributing to the increase in revenue for the quarter ended September 30, 2000
were greater sales of Macintosh-and  Windows  NT-based Media Composer  upgrades,
Macintosh-based Xpress systems, Newscutter systems and Digidesign audio products
other than Digi 001,  partially offset by lower sales of  Macintosh-and  Windows
NT-based Media Composer  systems,  Windows  NT-based  Xpress,  DS, local storage
products  and service  revenue.  For the nine months  ended  September  30, 2000
greater sales of Macintosh-and Windows NT-based Media Composer upgrades, Windows
NT-based  Xpress,  DS,  Newscutter and Digidesign audio products other than Digi
001 were partially  offset by lower sales of  Media Composer  systems,  Symphony
systems,  local  storage  products and service  revenue.  The Company  currently
expects  revenue for the full year 2000 to exhibit  modest growth as compared to
the full year 1999.

During the third quarter of 2000, the Company began  shipments of Avid Unity for
News, Avid Symphony 3.0 and Media Composer 10.0.

Net revenues derived through  indirect  channels were  approximately  85% of net
revenue for the three months ended September 30, 2000, compared to approximately
91% of net revenue for the same period in 1999.  Indirect  channel revenues were
approximately  86% of net revenue for the nine months ended  September  30, 2000
compared  to  approximately  90% for the same period in 1999.  The Company  made
minor changes to the channel sales strategy for certain product lines, which, as
expected,  slightly  reduced the percentage of indirect channel revenue compared
to total revenue.

International  sales (sales to customers  outside the U.S. and Canada) accounted
for  approximately  50% and 47% of the Company's third quarter 2000 and 1999 net
revenues,  respectively.  International  sales increased by  approximately  $7.0
million or 13.1% in the third  quarter of 2000  compared  to the same  period in
1999.  International  sales  accounted  for  approximately  52%  and  51% of the
Company's net revenues for the first nine months of 2000 and 1999, respectively.
International  sales  increased by $9.4 million or 5.5% in the nine months ended
September 30, 2000 from the same period in 1999.  The increase in  international
sales reflected increases in both the Asia and Europe regions.

Gross Profit

Cost of revenues consists  primarily of costs associated with the acquisition of
components;   the  assembly,   test,  and  distribution  of  finished  products;
warehousing;  post-sales  customer  support costs;  and provisions for inventory
obsolescence. The resulting gross profit fluctuates based on factors such as the
mix of products sold, the cost and proportion of third-party  hardware  included
in the systems sold by the Company, the timing of new product introductions, the
offering  of  product  upgrades,  price  discounts  and  other  sales  promotion
programs,  the distribution  channels through which products are sold, and sales
of aftermarket  hardware products.  Gross margin decreased to 50.3% in the third
quarter of 2000  compared to 51.2% in the third quarter of 1999 and decreased to
51.0% for the nine  months  ended  September  30,  2000 from  56.0% for the same
period in 1999. These decreases were primarily related to a product mix shift to
lower-end  offerings,  and the impact of a strong US dollar,  both of which were
partially offset by material cost savings.

                                       13
<PAGE>

Research and Development

Research and development  expenses increased by $0.3 million (1.3%) in the third
quarter  of  2000  compared  to  the  same  period  in  1999.   These  increased
expenditures were primarily due to profit sharing expense,  decreased funding by
third party  partners  for certain  development  projects  and costs of employee
retention programs,  largely offset by decreased salary and related expenses due
to a reduction  in  personnel.  For the nine months  ended  September  30, 2000,
research and development  expenses  decreased by $6.4 million (9.4%) compared to
the same period in 1999.  These  decreased  expenditures  were  primarily due to
planned  reductions in  personnel-related  expenditures  and reduced  consulting
expense,  partially  offset by  increased  profit  sharing  expense  and planned
investments in the Company's strategic initiatives,  including products designed
to address the Company's  Internet strategy.  Research and development  expenses
decreased  to 17.2% of net  revenues  in the third  quarter of 2000  compared to
18.2% in the same  quarter of 1999 and  decreased  to 17.5% for the nine  months
ended  September  30, 2000 from 19.8% for the nine months  ended  September  30,
1999. For the third quarter of 2000, this decrease was due to growth in research
and development  expenses occuring at a lower rate than revenue growth.  For the
nine-month  period ended September 30, 2000,  these decreases were primarily due
to the decreases in research and development expenses noted above.

Marketing and Selling

Marketing and selling expenses  decreased  approximately $3.6 million (10.7%) in
the third quarter of 2000 compared to the same period in 1999 and decreased $9.7
million (9.8%) for the nine months ended September 30, 2000 compared to the same
period in 1999.  These  decreased  expenditures  in selling and  marketing  were
primarily due to reduced  program-related  expenses in the  Company's  video and
film  editing  and  effects  business,  partially  offset  by  increases  in the
provision  for bad debts and  profit  sharing  expense.  Marketing  and  selling
expenses  decreased  to 24.7%  of net  revenues  in the  third  quarter  of 2000
compared to 29.6% in the same quarter of 1999 and  decreased to 25.7% from 29.2%
for the nine  months  ended  September  30, 2000 and 1999,  respectively.  These
decreases were primarily due to the decreases in marketing and selling  expenses
noted above.

General and Administrative

General and  administrative  expenses decreased $0.5 million (8.0%) in the third
quarter of 2000 compared to the same period in 1999 and  increased  $0.5 million
(2.3%) for the nine months ended  September 30, 2000 compared to the same period
in 1999. The decreased  expenditures in general and administrative  expenses for
the third quarter were primarily due to planned reductions in  personnel-related
expenditures.  The  increase  for the  nine-month  period was  primarily  due to
executive  severance  benefits,  profit sharing expense and retention  programs,
partially  offset by planned  reductions in  personnel-related  expenditures and
consulting  expenses.  General and administrative  expenses decreased to 5.0% of
net revenues in the third  quarter of 2000  compared to 5.8% in the same quarter
of 1999 and remained  unchanged at 6.0% for both of the nine-month periods ended
September 30, 2000 and 1999,  respectively.  These changes were primarily due to
the changes in expenses noted above.

Amortization of Acquisition-Related Intangible Assets

In connection with the August 1998 acquisition of the business of Softimage, the
Company allocated $88.2 million of the total purchase price of $247.9 million to
intangible  assets  consisting of completed  technologies,  work force and trade
name,  and $127.8  million to goodwill.  During the second and third quarters of

                                       14
<PAGE>

2000, the Company acquired the assets of two companies, The Motion Factory, Inc.
and  Pluto  Technologies  International,  Inc.,  for cash  payments  aggregating
approximately $2.0 million,  plus a commitment to make guaranteed bonus payments
of $0.3 million in 2001. The Company allocated approximately $2.2 million of the
total purchase price to intangible assets  consisting of completed  technologies
and  workforce.  Results for the quarter ended  September 30, 2000 and September
30, 1999 reflect amortization of $14.9 million and $19.8 million,  respectively,
associated with these  acquisition-related  intangible  assets.  Results for the
nine months ended September 30, 2000 and September 30, 1999 reflect amortization
of  $54.5  million  and  $60.1  million,  respectively,  associated  with  these
acquisition-related intangible assets. The unamortized balance of the intangible
assets relating to these acquisitions,  including goodwill, was $42.7 million at
September 30, 2000.  Approximately  $12.4  million  additional  amortization  is
expected  during the fourth  quarter of 2000.  An  additional  $28.9  million is
expected to be amortized  through July 2001,  with the remaining $1.4 million to
be amortized through December 2004.

Interest and Other Income, Net

Interest and other income, net consists primarily of interest income,  equity in
income of  non-consolidated  companies and interest expense.  Interest and other
income, net for the three months ended September 30, 2000 increased $0.1 million
as compared to the same period in 1999. For the nine months ended  September 30,
2000,  interest and other income,  net increased $0.5 million as compared to the
same period in 1999. For the third quarter,  the increase was primarily due to a
higher  rate of  return  on the  Company's  cash and  investment  balances.  The
increase  for the nine months ended  September  30, 2000 as compared to the same
period in 1999 was primarily  related to the  recognition of the Company's share
of equity  income in Avstar (now iNEWS LLC),  partially  offset by less interest
income due to lower average cash and investment balances.

Provision for Income Taxes

The  Company  recorded a tax  provision  of $1.3  million  for each of the three
quarters of 2000. This provision was comprised of taxes payable by the Company's
foreign  subsidiaries  and state taxes. No tax benefit was provided for the loss
before income taxes in the U.S. This provision compares to a tax benefit of $8.7
million and $21.7 million for the three- and nine-month  periods ended September
30, 1999, respectively,  both of which represented an effective tax rate of 40%.
This  rate  was  different  from  the  U.S.  Federal  statutory  rate of 35% due
primarily  to  the  Company's  foreign  subsidiaries,  which  are  taxed  in the
aggregate at a lower rate, and the U.S. Federal Research Tax Credit.

LIQUIDITY AND CAPITAL RESOURCES

The Company has funded its  operations  to date  through both private and public
sales of equity securities as well as through cash flows from operations.  As of
September 30, 2000, the Company's  principal sources of liquidity included cash,
cash equivalents and marketable securities totaling approximately $74.2 million.

With respect to cash flows,  net cash provided by operating  activities was $4.0
million for the nine months ended  September  30, 2000 compared to $15.4 million
provided by  operating  activities  in the same period in 1999.  During the nine
months ended  September  30,  2000,  net cash  provided by operating  activities
primarily  reflects the net loss adjusted for  depreciation and amortization and
provisions for doubtful accounts, offset by increases in accounts receivable and

                                       15
<PAGE>

inventories and decreases in accrued expenses, compensation and benefits. During
the nine months  ended  September  30,  1999,  net cash  provided  by  operating
activities  consisted  primarily of the net loss adjusted for  depreciation  and
amortization,  increases  in  long-term  deferred  tax  assets,  collections  of
accounts  receivable  and a  decrease  in  accrued  expenses,  compensation  and
benefits.

The Company  purchased  $5.5 million of property and  equipment and other assets
during the nine months ended  September  30, 2000,  compared to $19.2 million in
the same  period  in 1999.  These  purchases  primarily  included  hardware  and
software for the Company's information systems and equipment to support research
and development activities. During the nine months ended September 30, 2000, the
Company also made a cash investment of $2.1 million in Rocket Network, Inc., and
purchased  the assets of two  companies,  The  Motion  Factory,  Inc.  and Pluto
Technologies  International,  Inc., for a total of approximately $2.0 million in
cash and $0.3 million in  guaranteed  bonus  payments to be made in 2001. In the
nine-month period ended September 30, 1999, the Company utilized $8.0 million to
repay a portion of the note issued to Microsoft  Corporation in connection  with
the acquisition of Softimage. The remaining principal balance on the note issued
to Microsoft  of  approximately  $12.5  million is due and payable in June 2003.
Additionally,  in 1999, the Company made a cash  investment of $1.5 million in a
joint venture with Tektronix, Inc.

In  connection  with the  acquisitions  of The Motion  Factory,  Inc.  and Pluto
Technologies  International,  Inc.,  the Company may be required to make certain
contingent  cash  payments,  limited in the  aggregate  to an  additional  $13.5
million,  dependent upon future  revenues and/or gross margin levels of products
acquired from these companies through December 2004.

In November 1999, the Company announced and implemented a restructuring  plan to
strategically  refocus the Company and bring operating expenses in line with net
revenues,  with the goal of restoring long-term profitability to the Company and
supporting  the Company's new strategic  initiatives.  The major elements of the
resulting  restructuring  plan included the termination of certain employees and
the  vacating  of  certain  facilities.  The plan also  provided  for no further
releases  of a limited  number of  then-existing  product  offerings,  including
stand-alone Marquee, Avid Cinema, Media Illusion and Matador. In connection with
this plan,  the Company  recorded a  restructuring  charge of $9.6 million.  The
charge included  approximately  $6.6 million for severance and related costs for
209 employees on a worldwide basis,  $2.4 million for facility vacancy costs and
approximately  $0.6 million of non-cash  charges  relating to the disposition of
certain fixed assets.  At the time of the charge,  the Company expected that the
1999 restructuring actions would result in an expense reduction of approximately
$18.0 million on an annualized basis. As expected,  these savings were partially
offset by incremental costs associated with new strategic  initiatives  intended
for the growth of the Company. During 1999 and the first three quarters of 2000,
the Company made cash payments of $2.5 million and $4.5  million,  respectively,
related to these restructuring activities. The majority of the remaining accrual
balance of $2.1 million at September  30, 2000 is expected to be paid out during
the remainder of 2000 and the first half of 2001 and will be funded from working
capital.

On October 21,  1998,  the Company  announced  that the Board of  Directors  had
authorized the  repurchase of up to 2.0 million  shares of the Company's  common
stock.  Purchases  have been and will be made in the open market or in privately
negotiated  transactions.  The Company has used and plans to continue to use any
repurchased  shares for its  employee  stock  plans.  During  1999,  the Company
repurchased  a total of 1.2  million  shares of common  stock at a cost of $19.7
million.  As of September  30, 2000,  there were  approximately  263,000  shares
remaining  authorized for repurchase.

                                       16
<PAGE>

The Company believes existing cash, cash equivalents and marketable  securities,
as well as internally  generated funds, will be sufficient to meet the Company's
cash requirements,  including capital expenditures, for at least the next twelve
months.  In the event the Company  requires  additional  financing,  the Company
believes that it would be able to obtain such financing;  however,  there can be
no assurance  that it would be successful in doing so, or that it could do so on
terms favorable to the Company.

EUROPEAN MONETARY UNION

On January 1, 1999, eleven of the fifteen member countries of the European Union
established  fixed conversion  rates between their sovereign  currencies and the
euro. As of that date, the  participating  countries agreed to adopt the euro as
their common legal  currency.  However,  the legacy  currencies will also remain
legal tender in the  participating  countries  for a transition  period  between
January 1, 1999 and January 1, 2002. During this transition  period,  public and
private  parties may elect to pay or charge for goods and services  using either
the euro or the participating country's legacy currency.

The  Company  began  conducting  certain  business  transactions  in the euro on
January 1, 1999,  and will change its  functional  currencies  for the  effected
countries  to the  euro  by the end of the  three-year  transition  period.  The
conversion  to the euro has not had and is not  expected  to have a  significant
operational  impact or a material financial impact on the results of operations,
financial position, or liquidity of the Company's European businesses.

RECENT ACCOUNTING PRONOUNCEMENTS

In June 2000 and 1999, the Financial Accounting Standards Board issued Statement
of Financial  Accounting Standards Nos. 138 and 137 ("SFAS 138" and "SFAS 137"),
"Accounting for Certain Derivative  Instruments and Certain Hedging Activities -
an amendment of FASB Statement No. 133." SFAS 138 clarifies  certain  provisions
of SFAS 133,  and SFAS 137  defers the  implementation  of SFAS 133 by one year.
SFAS 133, as amended by SFAS 137 and SFAS 138,  remains is effective  for fiscal
quarters  beginning  after January 1, 2001 for the Company,  and its adoption is
not expected to have a material  impact on the Company's  financial  position or
results of operations.

In September 2000, the Financial  Accounting  Standard Board issued Statement of
Financial Accounting  Standards No. 140 ("SFAS 140"),  "Accounting for Transfers
and  Servicing  of  Financial  Assets and  Extinguishments  of  Liabilities  - a
replacement  of FASB  Statement  No.  125." SFAS 140  revises the  standards  of
accounting  for  securitizations  and other  transfers of  financial  assets and
collateral and requires certain  disclosures,  and reiterates many of SFAS 125's
provisions.  SFAS 140 is  effective  for  transfers  and  servicing of financial
assets and  extinguishments of liabilities  occurring after March 31, 2001. SFAS
140 is effective for  recognition  and  reclassification  of collateral  and for
disclosures  relating to  securitization  transactions and collateral for fiscal
years  ending  after  December  15,  2000.  The  Company  does  not  expect  the
application  of SFAS 140 to have a material  impact on the  Company's  financial
position or results of operations.

                                       17
<PAGE>

In  December  1999,  the  Securities  and  Exchange  Commission  released  Staff
Accounting Bulletin No. 101, "Revenue Recognition in Financial Statements" ("SAB
101").  SAB 101  summarizes  certain  views of the staff on  applying  generally
accepted accounting  principles to revenue recognition in financial  statements.
The staff believes that revenue is realized or realizable and earned when all of
the following criteria are met:  persuasive  evidence of an arrangement  exists;
delivery has occurred or services have been rendered;  the seller's price to the
buyer is fixed or determinable;  and  collectibility is reasonably  assured.  In
June 2000,  Staff  Accounting  Bulletin No.  101B,  "Second  Amendment:  Revenue
Recognition  in  Financial  Statements,"  was  released.  This staff  accounting
bulletin delays the  implementation of SAB 101 until the fourth quarter of 2000.
The Company does not expect the  application  of SAB 101, as amended,  to have a
material impact on the Company's financial position or results of operations.

In October  2000,  the Emerging  Issues Task Force  ("EITF")  issued EITF 00-10,
"Accounting  for  Shipping and  Handling  Fees and Costs."  EITF 00-10  requires
shipping and handling  costs  associated  with amounts billed to customers to be
included in revenues  and cost of revenues and offset  against each other.  EITF
00-10 is effective for the fourth quarter of 2000. The Company does not expected
the  application  of EITF  00-10  to have a  material  impact  on the  Company's
financial position or results of operations.

                                       18
<PAGE>

CERTAIN FACTORS THAT MAY AFFECT FUTURE RESULTS

A number of uncertainties exist that could affect the Company's future operating
results, including, without limitation, the following:

The  Company's  core video  editing  market  predominantly  uses Avid  products.
Therefore, future growth in this market may be limited. Accordingly, the Company
has expanded its product line to address the digital media  production  needs of
the television broadcast news market, online film and video finishing market and
the emerging  market for  multimedia  production  tools,  including the Internet
broadcast  market  and  the  corporate  market.  A  significant  portion  of the
Company's  future  growth will depend on customer  acceptance in these and other
new markets.  The Company has limited  experience in serving these markets,  and
there can be no assurance that the Company will be able to develop such products
successfully, that such products will achieve widespread customer acceptance, or
that the Company will be able to develop  distribution  and support  channels to
serve these markets.  Any failure of such products to achieve market acceptance,
any  additional  costs and  expenses  incurred by the Company to improve  market
acceptance  of  such  products  and to  develop  new  distribution  and  support
channels,  or the withdrawal  from the market of such products or of the Company
from such new  markets  could have a material  adverse  effect on the  Company's
business and results of operations.

The Company's plans for future growth in the Internet broadcast market depend on
increased  use  of  the  Internet  for  the  creation,   use,  manipulation  and
distribution  of  media  content  from  corporate  markets  to  the  highest-end
post-production.  Such uses of the Internet  are  currently at an early stage of
development  and the future  evolution  of the  Internet in the media  broadcast
market is not clear.  Because a significant  portion of the  Company's  business
strategy  depends  on its  Internet  initiative,  its  business  may  suffer  if
commercial use of the Internet fails to grow in the future.

As another component of its Internet  initiative,  the Company recently launched
the  Avid  Production  Network  site  (AvidProNet.com)  to  provide  interactive
information  and services to new media and  post-production  professionals.  The
Company's plans for the Avid Production Network include content-hosting,  remote
reviewing and stock footage  availability.  Because  materials may be posted on,
and/or  downloaded  and  subsequently   distributed  to  others  from  the  Avid
Production  Network site,  the Company may be subject to claims for  defamation,
negligence,  copyright  or trademark  infringement,  personal  injury,  or other
theories based on the nature,  content,  publication  and  distribution  of such
materials.

As a result  of the  Internet's  popularity  and  increasing  use,  new laws and
regulations may be adopted.  These laws and regulations may cover issues such as
privacy,  distribution  and content.  The  enactment of any  additional  laws or
regulations   may  impede  the  growth  of  the  Internet,   and  the  Company's
Internet-related  business,  and could place additional financial burdens on the
Company's business.

The Company's gross margin  fluctuates  based on various  factors.  Such factors
include the mix of products  sold,  the cost and the  proportion of  third-party
hardware included in the systems sold by the Company, the distribution  channels
through which  products are sold, the timing of new product  introductions,  the
offering of product  and  platform  upgrades,  price  discounts  and other sales
promotion programs,  the volume of sales of aftermarket  hardware products,  the
costs of  swapping  or fixing  products  released  to the market  with errors or
flaws,  provisions  for inventory  obsolescence,  allocations  of  manufacturing

                                       19
<PAGE>

overhead costs and customer support costs to cost of goods, sales of third-party
computer hardware to distributors, and competitive pressure on selling prices of
products.  The Company's  systems and software  products  typically  have higher
gross  margins than storage  devices and product  upgrades.  Gross profit varies
from  product to  product  depending  primarily  on the  proportion  and cost of
third-party hardware included in each product.  The Company,  from time to time,
adds  functionality  and  features  to  its  systems.   If  such  additions  are
accomplished through the use of more, or more costly,  third-party hardware, and
if the  Company  does not  increase  the price of such  systems to offset  these
increased  costs, the Company's gross margins on such systems would be adversely
affected.

The Company sells most of its products and services  through  indirect  channels
such  as  distributors  and  resellers.  Resellers  and  distributors  typically
purchase software and "kits" from the Company and other turnkey  components from
other vendor  sources in order to produce  complete  systems for resale.  As the
majority of the Company's sales are through the indirect channel model, it has a
significant  dependence  on  its  resellers  and  their  third  party  component
suppliers.  Any  disruption  to its  resellers or their  suppliers may adversely
affect the Company's revenue and gross margin.

The Company's  operating  expense levels are based, in part, on its expectations
of future revenues.  Further, in many cases,  quarterly operating expense levels
cannot be reduced  rapidly in the event that  quarterly  revenue  levels fail to
meet internal expectations.  Therefore, if quarterly revenue levels fail to meet
internal  expectations  upon  which  expense  levels are  based,  the  Company's
operating  results may be adversely  affected and there can be no assurance that
the Company would be able to operate profitably.

The Company's success depends in large part upon the services of a number of key
employees.  The loss of the services of one or more of these key employees could
have a material adverse effect on the Company.  The Company's  success will also
depend in  significant  part upon its  ability to  continue  to  attract  highly
skilled personnel to fill a number of vacancies.  On April 26, 2000, the Company
announced  that  Ethan E.  Jacks,  who was a Vice  President  and the  Company's
General Counsel,  had been appointed Senior Vice President,  Chief Legal Officer
and Acting Chief Financial  Officer as the Company conducts a search for a Chief
Financial Officer. There can be no assurance that the Company will be successful
in  its  search  for a new  Chief  Financial  Officer  or in  attracting  and/or
retaining key employees generally.

Certain of the Company's  products operate only on specific computer  platforms.
The Company  currently relies on Apple Computer,  Inc., IBM and Silicon Graphics
as the sole manufacturers of such computer platforms.  There can be no assurance
that the respective  manufacturers  will continue to develop,  manufacture,  and
support such computer  platforms  suitable for the Company's existing and future
markets  or that the  Company  will be able to  secure  an  adequate  supply  of
computers on the  appropriate  platforms,  the  occurrence of any of which could
have a  material  adverse  effect  on the  Company's  business  and  results  of
operations.

The Company is  dependent  on a number of  suppliers  as sole source  vendors of
certain key components of its products and systems.  Components purchased by the
Company from sole source vendors include video compression chips manufactured by
C-Cube  Microsystems;  a small computer systems interface  ("SCSI")  accelerator
board from ATTO  Technology;  a 3D digital  video  effects  board from  Pinnacle
Systems;  application  specific  integrated circuits ("ASICS") from Chip Express

                                       20
<PAGE>

and LSI Logic;  digital signal processing  integrated circuits from Motorola;  a
fibre  channel  adapter card from JNI; a fibre  channel  storage  array from the
Clariion  division  of EMC;  and a PCI  expansion  chassis  from Magma Inc.  The
Company  purchases  these sole source  components  pursuant  to purchase  orders
placed from time to time. The Company also  manufactures  certain circuit boards
under license from a subsidiary of Pinnacle Systems.  The Company generally does
not carry  significant  inventories  of these sole source  components and has no
guaranteed  supply  arrangements.  No  assurance  can be given that sole  source
suppliers  will devote the  resources  necessary to support the  enhancement  or
continued  availability  of such  components  or that any such supplier will not
encounter technical,  operating or financial difficulties that might imperil the
Company's supply of such sole source components. While the Company believes that
alternative sources of supply for sole source components could be developed,  or
systems redesigned to permit the use of alternative components, its business and
results of operations  could be  materially  affected if it were to encounter an
untimely or extended interruption in its sources of supply.

The markets for digital  media  editing  and  production  systems are  intensely
competitive and subject to rapid change. The Company  encounters  competition in
the video and film  editing and effects and  professional  audio  markets.  Many
current and  potential  competitors  of the Company have  substantially  greater
financial,  technical,  distribution,  support, and marketing resources than the
Company.  Such  competitors may use these resources to lower their product costs
and thus be able to lower  prices  to  levels  at which  the  Company  could not
operate  profitably.  Further,  such competitors may be able to develop products
comparable  or superior to those of the Company or adapt more  quickly  than the
Company to new  technologies  or evolving  customer  requirements.  Accordingly,
there can be no assurance  that the Company will be able to compete  effectively
in its target markets or that future  competition  will not adversely affect its
business and results of operations.

A significant portion of the Company's business is conducted in currencies other
than the U.S. dollar.  Changes in the value of major foreign currencies relative
to the  value of the U.S.  dollar,  therefore,  could  adversely  affect  future
revenues and  operating  results.  The Company  attempts to reduce the impact of
currency  fluctuations on results through the use of forward exchange  contracts
that  hedge  foreign  currency-denominated   third-party  and  intercompany  net
receivables or payable balances and cash balances. The Company has generally not
hedged specific  transactions  with external  parties,  although it periodically
reevaluates its hedging practices.

The  Company  is  involved  in  various  legal  proceedings,   including  patent
litigation.  An adverse resolution of any such proceedings could have a material
adverse effect on the Company's business and results of operations.


ITEM 3.     QUANTITATIVE AND QUALITATIVE DISCLOSURE ABOUT MARKET RISK

Market Risk

The Company's  primary  exposures to market risk are the effect of volatility in
currencies on asset and liability  positions of its  international  subsidiaries
that are  denominated in foreign  currencies and the effect of  fluctuations  in
interest rates earned on its cash equivalents and marketable securities.

                                       21
<PAGE>

Foreign Exchange Risk

The Company derives greater than 50% of its revenues from customers  outside the
United  States.  This  business  is,  for  the  most  part,  transacted  through
international  subsidiaries  and  generally  in the  currency  of the  end  user
customers.  This  circumstance  exposes  the  Company to risks  associated  with
changes in foreign currency that can impact revenues, net income (loss) and cash
flow. The Company enters into foreign  exchange  forward  contracts to hedge the
foreign exchange exposure of certain forecasted  receivables and payables of its
foreign subsidiaries.  Gains and losses associated with currency rate changes on
the contracts are recorded in results of operations, offsetting losses and gains
on the  related  assets and  liabilities.  The  success of the  hedging  program
depends on forecasts of transaction  activity in the various currencies.  To the
extent  that these  forecasts  are over- or  understated  during the  periods of
currency volatility,  the Company could experience  unanticipated currency gains
or losses.

At September 30, 2000, the Company had $33.5 million of foreign exchange forward
contracts  outstanding,  denominated  in various  European,  Asian and  Canadian
currencies,  as a hedge against forecasted foreign  denominated  receivables and
payables.  Net gains of $0.8 million  resulting from forward exchange  contracts
were included in the results of  operations in the third quarter of 2000,  which
partially  offset  net losses on the  related  assets  and  liabilities  of $1.1
million.  Net gains of $0.7 million  resulting from forward  exchange  contracts
were  included in the results of  operations  for the  nine-month  period  ended
September 30, 2000,  which partially offset net losses on the related assets and
liabilities of $1.8 million. A hypothetical 10% change in foreign currency rates
would  not have a  material  impact  on the  Company's  results  of  operations,
assuming the above-mentioned  forecast of foreign currency exposure is accurate,
because the impact on the forward  contracts  as a result of a 10% change  would
offset the impact on the asset and liability  positions of the Company's foreign
subsidiaries.

Interest Rate Risk

At September 30, 2000,  the Company held $46.5 million in cash  equivalents  and
marketable securities,  consisting of short-term government  obligations,  state
and municipal  bonds,  and commercial  paper.  Cash  equivalents  and marketable
securities  are  classified  as  "available  for sale" and are  recorded  on the
balance  sheet at market  value,  with any  unrealized  gain or loss recorded in
comprehensive income (loss). A hypothetical 10% increase in interest rates would
not have a material impact on the fair market value of these  instruments due to
their short maturity.

                                       22
<PAGE>

ITEM 6.     EXHIBITS AND REPORTS ON FORM 8-K

(a)   EXHIBITS.

        27  Financial Data Schedule

(b)   REPORTS ON FORM 8-K.  For the fiscal quarter ended September 30, 2000,
      the Company filed no current reports on Form 8-K.


                                       23
<PAGE>

SIGNATURES

Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.

                                             Avid Technology, Inc.


Date:  November 14, 2000     By:  /s/ Ethan E. Jack
                                  -------------------
                                  Ethan E. Jacks
                                  Senior Vice President, Chief Legal Officer
                                  and Acting Chief Financial Officer




Date:  November 14, 2000     By:  /s/ Carol L. Reid
                                  -------------------
                                  Carol L. Reid
                                  Vice President and Corporate Controller
                                  (Principal Accounting Officer)



                                       24
<PAGE>

                                  EXHIBIT INDEX

  Exhibit No.              Description

   27              Financial Data Schedule


                                       25



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