UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
Form 13F
Form 13F COVER PAGE
Report for the Calendar Year or Quarter Ended: 09/30/99
Institutional Investment Manager Filing this Report:
Name:Ambs Investment Counsel,LLC
Address: 203-B Waters Building
161 Ottawa Ave., NW
Grand Rapids, MI 49503
Form 13F File Number:028-03412
Person Signing this Report on Behalf of Reporting Manager:
Name: Barbara J. DeMoor
Title:President & Chief Operating Officer
Phone: (616) 454-4535
Signature, Place, and Date of Signing:
Grand Rapids, MI 11/02/99
[x ] 13F HOLDINGS REPORT.
Form 13F File Number Name
028-03412
<TABLE>
Value Shares/ Sh/ Put/ Invstmt Other
Name of Issuer Title of class CUSIP (x$1000) Prn Amt Prn Call Dscretn Managers Sole Shared None
- ------------------------------ ---------------- --------- -------- -------- --- ---- ------- ------------ -------- -------- --------
<C> <C> <C> <C>
AT&T COM 001957109 129 2976.000 SH Sole 2976.000
199 4584.000 SH Other 4584.000
Allied Signal Inc. COM 019512102 416869532.000 SH Sole 8150.000 61382.000
American Home Products COM 026609107 261 6300.000 SH Sole 6300.000
American International Group COM 026874107 186621465.000 SH Sole 2406.000 19059.000
Ameritech COM 030954101 837 12533.000 SH Sole 12533.000
218 3272.000 SH Other 3272.000
Andrew Corporation COM 5745 330632.000SH Sole 112282.000 218350.000
Apache Corp. COM 037411105 849 19650.000 SH Sole 1500.000 18150.000
Atmos Energy COM 049560105 1168 48400.000 SH Sole 4800.000 43600.000
Automatic Data Processing COM 053015103 268 6000.000 SH Sole 6000.000
BP Amoco PLC Spons ADR COM 055622104 1480 13360.000 SH Sole 13360.000
222 2006.000 SH Other 2006.000
Bell Atlantic COM 077853109 230 3424.000 SH Sole 100.000 3324.000
260 3860.000 SH Other 3860.000
Bell South Ind COM 079860102 324 7196.000 SH Sole 7196.000
221 4912.000 SH Other 4912.000
Bristol Myers Squibb COM 110122108 2612 38695.000 SH Sole 5700.000 32995.000
Cable Design Technologies COM 126924109 7562 331501.000SH Sole 139490.000 192011.000
Canadian National Railway COM 136375102 6738 222300.000SH Sole 91166.000 131134.000
Carnival Corp Class A COM 143658102 8759 201355.000SH Sole 68117.000 133238.000
Chase Manhattan Corp. COM 163722101 6021 79875.000 SH Sole 37800.000 42075.000
Citizens Banking Corp. COM 174420109 305 11682.000 SH Sole 11682.000
City National Bank COM 178566105 957 28525.000 SH Sole 12850.000 15675.000
Coca-Cola Company COM 191216100 735 15230.000 SH Sole 15230.000
Colgate Palmolive COM 194162103 1964 42920.000 SH Sole 900.000 42020.000
Comerica Inc COM 200340107 2763 54571.000 SH Sole 1100.000 53471.000
DPL Inc COM 233293109 1794 101805.000SH Sole 4512.000 97293.000
Delhaize America, Inc. A COM 246688105 1953 92158.334 SH Sole 64989.332 27169.002
Delhaize America, Inc. B COM 246688204 1589 70249.992 SH Sole 7253.000 62996.992
Diebold, Inc. COM 253651103 5096 220367.000SH Sole 80617.000 139750.000
Disney Co COM 254687106 251 9650.000 SH Sole 9650.000
Dupont COM 263534109 445 7358.000 SH Sole 7358.000
Eastman Kodak COM 277461109 6493 85858.000 SH Sole 35883.000 49975.000
Elan Corp. PLC ADR COM 284131208 6561 195500.000SH Sole 74250.000 121250.000
Electronic Data System Corp. COM 370442402 8549 161483.000SH Sole 58383.000 103100.000
Emerson Electric Company COM 291011104 566 8950.000 SH Sole 8950.000
Enron COM 293561106 386 9408.000 SH Sole 9408.000
Equity Office Properties Trust COM 294741103 2917 125463.000SH Sole 57660.000 67803.000
Equity Residential Properties COM 29476L107 3807 89830.000 SH Sole 16080.000 73750.000
Everest Reinsurance Holdings, COM 299808105 3553 149210.000SH Sole 50550.000 98660.000
Exxon COM 302290101 2500 32899.000 SH Sole 1600.000 31299.000
320 4208.000 SH Other 4208.000
Fannie Mae COM 313586109 8362 133385.000SH Sole 40940.000 92445.000
GTE Corporation COM 362320103 8730 113556.000SH Sole 44525.000 69031.000
General Electric COM 369604103 12928 109038.000SH Sole 27828.000 81210.000
Glaxo Wellcome PLC ADR COM 37733W105 218 4200.000 SH Sole 4200.000
HON Industries COM 438092108 2375 123375.000SH Sole 63250.000 60125.000
Hasbro Inc. COM 418056107 6070 282343.000SH Sole 107899.000 174444.000
Herman Miller Inc. COM 600544100 3993 167030.000SH Sole 55700.000 111330.000
Hewlett Packard Company COM 428236103 315 3475.000 SH Sole 300.000 3175.000
IBM COM 459200101 8821 72902.000 SH Sole 26992.000 45910.000
Intel Corp COM 458140100 721 9700.000 SH Sole 9700.000
JLG Industries COM 466210101 1526 100500.000SH Sole 100500.000
Johnson & Johnson COM 478160104 971 10570.000 SH Sole 10570.000
K-Mart Corp COM 482584109 4508 385741.000SH Sole 146566.000 239175.000
Kellogg Company COM 487836108 345 9220.000 SH Sole 9220.000
Kellwood Corp COM 488044108 4818 218988.000SH Sole 74266.000 144722.000
Lucent Technologies COM 549463107 168 2596.000 SH Sole 2596.000
257 3960.000 SH Other 3960.000
MBIA Inc COM 55262C100 5103 109456.000SH Sole 36516.000 72940.000
MCN Corp COM 55267J100 4232 246233.000SH Sole 93033.000 153200.000
McDonalds Corp COM 580135101 1188 27470.000 SH Sole 27470.000
Mediaone Group Inc. COM 58440J104 130 1900.000 SH Sole 1900.000
109 1592.000 SH Other 1592.000
Medtronic Inc COM 585055106 1294 36400.000 SH Sole 36400.000
Merck & Company COM 589331107 4781 73773.000 SH Sole 29900.000 43873.000
Minnesota Mining & Mfg COM 604059105 291 3026.000 SH Sole 3026.000
Mobil Corporation COM 607059102 3621 35944.000 SH Sole 18960.000 16984.000
Nabors Industries COM 629568106 4753 190125.000SH Sole 115200.000 74925.000
National City Corp. COM 635405103 122 4566.000 SH Sole 4566.000
95 3548.000 SH Other 3548.000
NiSource, Inc. COM 629140104 4285 193666.000SH Sole 83866.000 109800.000
Old Kent Financial Corp COM 679833103 2239 60317.001 SH Sole 574.000 59743.001
825 22213.000 SH Other 22213.000
PepsiCo COM 713448108 461 15100.000 SH Sole 15100.000
Pfizer COM 717081103 698 19470.000 SH Sole 19470.000
Proctor & Gamble COM 742718109 525 5600.000 SH Sole 5600.000
RPM, Inc. COM 749685103 257 21050.000 SH Sole 2875.000 18175.000
Regis Corp. COM 758932107 6663 346141.000SH Sole 137291.000 208850.000
Royal Dutch Petroleum COM 780257705 496 8400.000 SH Sole 8400.000
SBC Communications Inc. COM 78387G103 308 6026.000 SH Sole 6026.000
325 6360.000 SH Other 6360.000
SPX Corp COM 784635104 9628 106089.000SH Sole 40558.000 65531.000
Santa Fe International COM G7805C108 359 16650.000 SH Sole 1650.000 15000.000
Sara Lee COM 803111103 466 19942.000 SH Sole 19942.000
Schering Plough COM 806605101 2748 62998.000 SH Sole 600.000 62398.000
Schlumberger COM 806857108 1771 28421.000 SH Sole 2050.000 26371.000
Shaw Industries COM 820286102 4282 269750.000SH Sole 126700.000 143050.000
Shell Transport & Trading COM 822703609 873 19184.000 SH Sole 300.000 18884.000
Smithkline Beecham ADR Rep Ord COM 832378400 3299 57256.000 SH Sole 30316.000 26940.000
Sykes Enterprises COM 871237103 4173 169050.000SH Sole 64400.000 104650.000
Teleflex Inc. COM 879369106 1683 42683.000 SH Sole 4633.000 38050.000
Tyco International Ltd New COM 902124106 12164 117813.596SH Sole 37955.000 79858.596
UST Corp. COM 902900109 824 26800.000 SH Sole 300.000 26500.000
USX-Marathon Group COM 902905827 3880 132633.000SH Sole 67433.000 65200.000
Walgreen Co. COM 931422109 226 8900.000 SH Sole 8900.000
Wells Fargo & Co. COM 949740104 73 1850.000 SH Sole 1850.000
594 15000.000 SH Other 15000.000
S REPORT SUMMARY 99 DATA RECORDS 258614
</TABLE>
Form 13F Summary Page
Report Summary:
Number of other included managers: none
Form 13F Information Table Entry Total: 99_____
Form 13F Information Table Value Total: 258614____________
(thousands)
