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<TABLE> <S> <C>
<ARTICLE> 5
<S> <C>
<PERIOD-TYPE> 6-MOS
<FISCAL-YEAR-END> FEB-03-2001
<PERIOD-START> JAN-30-2000
<PERIOD-END> JUL-29-2000
<CASH> 3,829,580
<SECURITIES> 19,133,617
<RECEIVABLES> 1,944,146
<ALLOWANCES> 0
<INVENTORY> 21,449,962
<CURRENT-ASSETS> 50,809,991
<PP&E> 56,803,901
<DEPRECIATION> 71,930,734
<TOTAL-ASSETS> 97,678,043
<CURRENT-LIABILITIES> 20,265,586
<BONDS> 0
0
0
<COMMON> 174,263
<OTHER-SE> 70,278,429
<TOTAL-LIABILITY-AND-EQUITY> 97,678,043
<SALES> 117,331,130
<TOTAL-REVENUES> 117,331,130
<CGS> 48,407,946
<TOTAL-COSTS> 48,407,946
<OTHER-EXPENSES> 45,235,343
<LOSS-PROVISION> 0
<INTEREST-EXPENSE> (268,505)
<INCOME-PRETAX> 23,956,346
<INCOME-TAX> 9,103,000
<INCOME-CONTINUING> 14,853,346
<DISCONTINUED> 0
<EXTRAORDINARY> 0
<CHANGES> 0
<NET-INCOME> 14,853,346
<EPS-BASIC> .86
<EPS-DILUTED> .83
</TABLE>
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