NFO RESEARCH INC
10-Q, 1996-08-12
ENGINEERING, ACCOUNTING, RESEARCH, MANAGEMENT
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                                UNITED STATES
                      SECURITIES AND EXCHANGE COMMISSION
                           WASHINGTON, D.C.   20549

                                  FORM 10-Q

                                  (Mark One)

[X]  QUARTERLY REPORT PURSUANT TO SECTION 13 OR 
     15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended June 30, 1996
                                      OR

[X] TRANSITION REPORT PURSUANT TO SECTION 13 OR
    15 (D) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from ___________ to_______________

             Commission file number:   0 - 21460

                             NFO RESEARCH, INC.
            (Exact name of registrant as specified in its charter)


      DELAWARE                         06-1327424
   --------------                  ------------------    
(State or other jurisdiction of       (I.R.S. Employer
incorporation or organizaiton)       Identification No.)  



                    TWO PICKWICK PLAZA,  GREENWICH, CT  06830
             (Address of principal executive offices, zip code)

                                      
                          (203) 629 - 8888
            --------------------------------------------            
         (Registrant's telephone number, including area code)

         ---------------------------------------------------                   
(Former name, former address and former fiscal year, if changed since last 
report)

     Indicated  by check mark whether the registrant (1) has filed all reports 
required to be filed by Section 13 or 15 (d) of the Securities Exchange Act of
1934  during  the  preceding  12  months  (or for such shorter period that the
registrant  was  required  to  file such reports), and (2) has been subject to
such filing requirements for the past 90 days.

Yes [X]    No

                   APPLICABLE  ONLY TO CORPORATE ISSUERS:
At August 1, 1996, Registrant had outstanding 10,190,692 shares of Common Stock.


<PAGE>  

                              NFO RESEARCH, INC.
                                    INDEX

                                                                     PAGE
Part I     FINANCIAL INFORMATION                                    NUMBER

           FINANCIAL STATEMENTS


             Condensed Consolidated Balance Sheets                      3

             Condensed Consolidated Statements of Income                4

             Condensed Consolidated Statements of Cash Flows            5

             Condensed Consolidated Statement of
               Stockholders' Equity                                     8

             Notes to Condensed Consolidated Financial Statements       9

           Management's Discussion and Analysis
             of Financial Condition and Results
             of Operations                                             10

  Part II  OTHER INFORMATION

           Item 4 - Submission of Matters to a
                      Vote of Security Holders                         14

           Item 6 - Exhibits and Reports on Form 8-K                   14

           Signature                                                   15









                                      2
<PAGE>

                              NFO RESEARCH, INC.
                    CONDENSED CONSOLIDATED BALANCE SHEETS
                      (IN THOUSANDS, EXCEPT SHARE DATA)



                                                                              
                                           JUNE 30                  DECEMBER 31
                                             1996                       1995
ASSETS                                   (UNAUDITED)
CURRENT ASSETS:                                                        
 CASH AND CASH EQUIVALENTS                $  2,304                     $ 5,677
 RECEIVABLES:                                         
  TRADE                                     18,772                      14,155
  UNBILLED                                   3,427                       3,188
 PREPAID EXPENSES AND OTHER CURRENT ASSETS   2,746                       2,734
                                            ------                      ------ 
  TOTAL CURRENT ASSETS                      27,249                      25,754

PROPERTY AND EQUIPMENT, NET                 10,234                       8,756 
CUSTOMER LIST, GOODWILL AND
 OTHER TANGIBLE ASSETS                      41,614                      26,501
OTHER ASSETS                                 6,246                       5,753 
                                            ------                      ------ 
     TOTAL ASSETS                          $85,343                     $66,764 
                                            ======                      ====== 

LIABILITIES AND STOCKHOLDERS' EQUITY
CURRENT LIABILITIES:
 CURRENT MATURITIES OF LONG-TERM DEBT      $   642                    $    643
 ACCOUNTS PAYABLE                            1,666                       1,543
 ACCRUED EXPENSES                            8,576                       8,700
 CUSTOMER BILLINGS IN EXCESS OF REVENUES 
   EARNED                                    7,853                       7,019
                                            ------                      ------ 
   TOTAL CURRENT LIABILITIES                18,737                      17,905
LONG-TERM LIABILITIES                        7,192                       4,838
                                            ------                      ------ 
   TOTAL LIABILITIES                        25,929                      22,743
                                            ------                      ------
STOCKHOLDERS' EQUITY:
 COMMON STOCK, PAR VALUE $.01 PER SHARE;
   15,000 SHARES AUTHORIZED, 10,190 AND
   9,428 (POST-SPLIT) ISSUED AND OUTSTANDING
   IN 1996 AND 1995, RESPECTIVELY              102                          63
 ADDITIONAL PAID-IN CAPITAL                 38,635                      27,222
 RETAINED EARNINGS                          21,346                      17,405
 ADDITIONAL MINIMUM LIABILITY                 (669)                       (669)
                                            -------                     ------- 
   TOTAL STOCKHOLDERS' EQUITY               59,414                      44,021
   TOTAL LIABILITIES AND STOCKHOLDERS'      ------                      ------ 
    EQUITY                                $ 85,343                     $66,764
                                          ========                     ======= 






       The accompanying notes are an integral part of these statements.
                                      3
<PAGE>

                                NFO  RESEARCH, INC.
             CONDENSED CONSOLIDATED STATEMENTS OF INCOME (UNAUDITED)
                       (IN  THOUSANDS,  EXCEPT PER SHARE DATA)



                                             THREE MONTHS        SIX MONTHS
                                             ENDED JUNE 30      ENDED JUNE 30
                                            1996       1995     1996      1995


REVENUES                                  $ 25,644  $17,353    $49,750  $33,571
 COST OF REVENUES                           11,065    7,344     21,859   14,390
 SELLING, GENERAL AND
  ADMINISTRATIVE EXPENSES                    9,043    6,165     17,852   12,222
 DEPRECIATION EXPENSE                          394      308        784      607
 AMORTIZATION EXPENSE                          775      542      1,550    1,075
                                             ------   ------    -------  -------
OPERATING INCOME                             4,367    2,994      7,705    5,277
 INTEREST EXPENSE, NET                          60       (4)       103       21
 EQUITY INTEREST IN NET LOSS
    OF JOINT VENTURES                          140        0        270        0
                                            -------   ------   -------  -------
INCOME BEFORE INCOME TAXES                   4,167    2,998      7,332    5,256

    PROVISION FOR INCOME TAXES               1,927    1,270      3,391    2,243
                                            ------  -------    -------  ------- 
NET INCOME                                  $2,240   $1,728     $3,941   $3,013
                                           =======  =======    =======   ======

EARNINGS PER WEIGHTED AVERAGE
 SHARE OUTSTANDING(a):
   PRIMARY                                    $.21     $.18       $.37     $.31
   FULLY DILUTED                              $.20     $.18       $.36     $.31

WEIGHTED AVERAGE NUMBER OF
 SHARES OUTSTANDING(a):
    PRIMARY                                 10,713    9,675     10,638    9,620
    FULLY DILUTED                           10,789    9,732     10,749    9,701


                                                 
[FN]

(a) For comparability, the earnings per share and share data reflect the three-
    for-two stock split effected on February 5, 1996.

         The accompanying notes are an integral part of these statements.



                                       4
<PAGE>
                                NFO RESEARCH, INC.
                CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
                           (UNAUDITED, IN THOUSANDS)


                                             THREE MONTHS        SIX MONTHS
                                             ENDED JUNE 30      ENDED JUNE 30
                                            1996       1995     1996      1995

CASH FLOW FROM OPERATING 
 ACTIVITIES:
NET INCOME                                  $2,240   $1,728    $ 3,941  $ 3,013
ADJUSTMENTS TO RECONCILE TO NET CASH
 PROVIDED BY OPERATING ACTIVITIES: 
  DEPRECIATION                                 394      308        784      607
  AMORTIZATION                                 775      542      1,550    1,075
  EQUITY INTEREST IN NET LOSS OF 
   JOINT VENTURES                              140     ----        270     ----
                                             -----    -----      -----    -----
SUBTOTAL                                     3,549    2,578      6,545    4,695

CHANGE IN ASSETS AND LIABILITIES THAT
 PROVIDED (USED) CASH:
  TRADE RECEIVABLES                         (3,948)  (1,511)      (420)    (918)
  UNBILLED RECEIVABLES                       1,153   (1,034)        58   (1,209)
  PREPAID EXPENSES AND OTHER
    CURRENT ASSETS                             348      228         80     (709)
  OTHER ASSETS                                 191       19        177      (23)
  ACCOUNTS PAYABLE, ACCRUED AND
    OTHER LIABILITIES                         (460)  (1,063)      (453)  (2,265)
  CUSTOMER BILLINGS IN EXCESS OF REVENUES
    EARNED                                  (1,487)    (626)    (2,407)     468
                                            -------   ------   --------  ------
  NET CASH (USED IN) PROVIDED BY
    OPERATING ACTIVITIES                      (654)  (1,409)     3,580       39
                                            -------  -------     -----     ----
CASH FLOW FROM INVESTING ACTIVITIES:
 CAPITAL EXPENDITURES                       (1,280)    (513)    (1,691)    (864)
 PAYMENT FOR PLOG - NET OF CASH ACQUIRED         0     -----    (2,278)     ----
 PAYMENT FOR M/K - NET OF CASH ACQUIRED          0     -----    (3,417)     ----
  PAYMENT FOR PSI - NET OF CASH ACQUIRED      (523)    (400)      (523)    (400)
  INVESTMENTS IN JOINT VENTURES                (39)    -----      (933)    -----
  PURCHASE OF LICENSE AGREEMENT,
    OTHER INTANGIBLES                           (3)    -----       (40)    (108)
                                            -------   ------    -------  ------
   NET CASH USED IN INVESTING ACTIVITIES    (1,845)     (913)   (8,882)  (1,372)
                                            -------   -------   -------  -------


   The accompanying notes are an integral part of these statements.


                                      5

<PAGE>

 
                              NFO RESEARCH, INC.
               CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
                           (UNAUDITED, IN THOUSANDS)
                                 (Continued)


                                             THREE MONTHS        SIX MONTHS
                                             ENDED JUNE 30      ENDED JUNE 30
                                            1996       1995     1996      1995


CASH FLOW FROM FINANCING ACTIVITIES:
NET PROCEEDS FROM ISSUANCE OF STOCK            346      288        572      413
PAYMENTS ON LONG-TERM DEBT                    (451)    (171)    (3,643)    (341)
COSTS ASSOCIATED WITH NEW CREDIT FACILITY      ---       (4)      ----     (101)
BORROWINGS ON LINE OF CREDIT                   ---     -----     5,000     ----
                                            ------   -------     -------  ------
  NET CASH (USED IN) PROVIDED BY
    FINANCING ACTIVITIES                      (105)     113      1,929      (29)
                                            ------   -------     -------  ------

CHANGE IN CASH                              (2,604)   (2209)    (3,373)  (1,362)

CASH AND CASH EQUIVALENTS,
BEGINNING OF PERIOD                          4,908    7,135      5,677    6,288

CASH AND CASH EQUIVALENTS,
 END OF PERIOD                             $ 2,304  $ 4,926   $  2,304  $ 4,926
                                           =======  ========   =======  =======



       The accompanying notes are an integral part of these statements.
                                      6
<PAGE>




                              NFO RESEARCH, INC.
               CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
                          (UNAUDITED, IN THOUSANDS)


                                       THREE MONTHS            SIX MONTHS
                                       ENDED JUNE 30          ENDED JUNE 30
                                       1996     1995         1996      1995

SUPPLEMENTAL DISCLOSURE OF CASH
 FLOW INFORMATION:

 CASH PAID DURING THE PERIOD FOR:
   INTEREST                            $   64  $   61        $  160  $  117
   INCOME TAXES                        $2,684  $2,375        $3,071  $2,926





SUPPLEMENTAL DISCLOSURE OF NON-CASH
 INVESTING AND FINANCING ACTIVITIES:

   The  Company  purchased  Migliara/Kaplan  Associates,  Inc.  and Chesapeake 
   Surveys, Inc. for $3.6 million in cash and $7.9 million in shares of the 
   Company's Common Stock (see Note 2), effective January 3, 1996.  The Company
   also purchased Plog Research, Inc. for $5.0  million,  one  half  in  cash  
   and  one  half in shares of the Company's Common Stock (see  Note  2), 
   effective January 3, 1996.  In connection with these purchases, the following
   liabilities were assumed.

         Fair value of assets acquired                           $ 22,148
         Less: cash paid                                           (6,056)
         Less: 677,298 (post-stock split) Company shares issued   (10,356)
                                                                  --------
              Liabilities assumed                                 $ 5,736
                                                                  ========


       The accompanying notes are an integral part of these statements.



                                      7
<PAGE>

                              NFO RESEARCH, INC.
           CONDENSED CONSOLIDATED STATEMENT OF STOCKHOLDERS' EQUITY
                          (UNAUDITED, IN THOUSANDS)



                                              ADDITIONAL              ADDITIONAL
                                    COMMON     PAID-IN     RETAINED    MINIMUM
                         SHARES      STOCK     CAPITAL     EARNINGS    LIABILITY
BALANCE AT
  JANUARY 1, 1996        6,285       $63      $27,222       $17,405     $(669)

COMMON STOCK ISSUED IN
  CONJUNCTION WITH
  ACQUISITIONS             473         5       10,875

COMMON STOCK ISSUED IN
  CONJUNCTION WITH THE
  3 FOR 2 STOCK SPLIT    3,375        34          (34)

OTHER STOCK ISSUANCES       57         0          572
NET INCOME                                                    3,941

BALANCE  AT
  JUNE 30, 1996         10,190      $102      $38,635      $ 21,346     $(669)
                        ======      ====      =======       ========    ====== 





        The accompanying notes are an integral part of this statement.

                                      8
<PAGE>


                              NFO RESEARCH, INC.
       NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (UNAUDITED)

Note 1. Financial Statements:

These  condensed consolidated financial statements include the accounts of the
Company and its  subsidiaries, all of which are wholly owned. All significant 
intercompany amounts have been eliminated.  In the opinion of the Company, the 
accompanying unaudited  condensed consolidated financial statements reflect all
adjustments (consisting only of normal recurring adjustments) necessary to
present fairly the financial position of the Company as of June 30, 1996 and the
results of its operations for the three and six month periods ended June 30, 
1996 and June 30, 1995, respectively.

These  financial  statements are presented in accordance with the requirements
of  Form 10-Q.  Accordingly, the financial statements and related notes in the
Company's  Audited Financial Statements for the fiscal year ended December 31,
1995,  included  in  the  Company's  Form 10-K filed with the SEC on March 28,
1996,  should  be  read  in  conjunction  with  the  accompanying  condensed
consolidated financial statements.  The information included herein may not be
indicative of the results to be expected for a full year.

Certain  reclassifications  have  been made to the 1995 condensed consolidated
financial statements to conform with the 1996 presentation.

Note 2. Acquisitions:

On  January  3,  1996,  the  Company acquired Migliara/Kaplan Associates, Inc.
("M/K")  and  substantially  all  the  net  assets of Chesapeake Surveys, Inc.
("CSI")  for  approximately  $15.2  million.  M/K is a full-service healthcare
marketing  information  company  with  offices  in  Baltimore,  Maryland  and
Princeton,  New Jersey. CSI, a sister company of M/K, provides data collection
and  survey services such as focus groups and random telephone interviews.  Of
the  total  purchase  price, approximately $11.45 million was paid at closing,
approximately  31 percent in cash and 69 percent in newly issued shares of NFO
Common  Stock.    The  remaining  $3.75 million is payable over the next three
years  subject  to adjustment based on the combined actual earnings of M/K and
CSI during that period and will be accounted for as an adjustment to goodwill.

On  January  3, 1996, the Company acquired Plog Research, Inc. ("Plog").  Plog
supplies  syndicated  market  research  products  as  well  as  marketing  and
forecasting  services  to  the  travel  and  tourism industries.  Of the total
purchase  price, approximately $5.0 million was paid at closing, 50 percent in
cash,  and  50  percent  in  newly  issued  shares  of  NFO Common Stock.  The
remaining  purchase  price  of  approximately $1.7 million is payable over the
next  three  years, 50 percent in cash and 50 percent in NFO stock, subject to
adjustment  based  on  Plog's  actual  earnings  during the period and will be
accounted for as an adjustment to goodwill.

Both  acquisitions  have  been accounted for as purchases and the accompanying
financial statements include the results of operations from the effective date
of  the acquisitions.  The purchase price allocations are based on preliminary
estimates of fair market value and are subject to revision.

                                      9
<PAGE>


The  following unaudited proforma summary presents the consolidated results of
operations  as  if the acquisitions had occurred on January 1, 1995 and do not
purport to be indicative of what would have occurred had the acquisitions been
made at that date or of the results which may occur in the future.

                              FOR THE THREE MONTHS          FOR THE SIX MONTHS
                                  ENDED JUNE 30               ENDED JUNE 30
                                 1996       1995             1996        1995

 REVENUES                      $25,644   $ 21,987          $49,750     $42,126
 NET INCOME                      2,240      2,065            3,941       3,534
 PRIMARY EARNINGS PER SHARE       $.21       $.20             $.37        $.34

The  Company's  results  of  operations  for 1996 include net operating losses
associated  with  NFO's  European  joint  venture  activities now operating in
France,  Germany  and the U.K.  These losses amounted to $140,000, or $.01 per
share,  and  $270,000,  or $.03 per share, for the three and six month periods
ended June 30, 1996, respectively.

Note 3. Stock Split:

On January 5, 1996 the Company's Board of Directors authorized a three for two
stock  split  of  the  Company's Common Stock that was effected on February 5,
1996,  for  holders  of  record  as  of  January  22,  1996.  The accompanying
financial statements give effect to the stock split.




                                     10
<PAGE>


                              NFO RESEARCH, INC.
                         MANAGEMENT'S DISCUSSION AND
                       ANALYSIS OF FINANCIAL CONDITION
                          AND RESULTS OF OPERATIONS


The  following  information  should  be read in conjunction with the unaudited
condensed consolidated  financial  statements  and  the  notes  thereto included
in this Quarterly Report.

RESULTS OF OPERATIONS
The  following  table sets forth, for the periods indicated, certain operating
statement data for the Company, expressed as a percentage of revenues, and the
percentage change in such items compared to amounts for the prior year.


<TABLE>
<CAPTION>
                           THREE MONTHS ENDED JUNE 30         SIX MONTHS ENDED JUNE 30
                        ------------------------------       --------------------------
                          PERCENTAGE OF     PERCENTAGE       PERCENTAGE OF     PERCENTAGE  
                            REVENUES        CHANGE FROM        REVENUES        CHANGE FROM
                           1996   1995      PRIOR YEAR       1996    1995      PRIOR YEAR
                           ----   ----      ----------       ----    ----      ----------- 
<S>                        <C>     <C>       <C>           <C>       <C>       <C>                            
REVENUES                   100.0%  100.0%       47.8%        100.0%  100.0%       48.2%
 COST OF REVENUES           43.2    42.3        50.7          43.9    42.9        51.9
 SELLING, GENERAL AND
  ADMINISTRATIVE EXPENSES   35.3    35.5        46.7          35.9    36.4        46.1
 DEPRECIATION EXPENSE        1.5     1.8        27.9           1.6     1.8        29.2
 AMORTIZATION EXPENSE        3.0     3.1        43.0           3.1     3.2        44.2

OPERATING INCOME            17.0    17.3        45.9          15.5    15.7        46.0 
 INTEREST EXPENSE, NET       0.2     0.0     (1600.0)          0.2     0.0       390.5
EQUITY INTEREST IN NET LOSS
 OF JOINT VENTURES           0.6     0.0       -----           0.6     0.0        -----

INCOME BEFORE INCOME TAXES  16.2    17.3        39.0          14.7    15.7        39.5 
 PROVISION FOR INCOME TAXES  7.5     7.3        51.7           6.8     6.7        51.2
NET INCOME                   8.7%   10.0%       29.6%          7.9%    9.0%       30.8%
                            =====  ======       =====        ======== ======      =====

</TABLE>



                                      11

<PAGE>

                              NFO RESEARCH, INC.
                         MANAGEMENT'S DISCUSSION AND
                       ANALYSIS OF FINANCIAL CONDITION
                          AND RESULTS OF OPERATIONS

OPERATIONS

The  Company's revenues for the three months ended June 30, 1996 increased 48%
to  $25.6   million from $17.4 million for the same period last year.  For the
six  month  period ended June 30, 1996 revenues increased 48% to $49.8 million
from  $33.6  million.    The  acquisitions  of  Migliara/Kaplan  Associates,
Chesapeake  Surveys  and  Plog  Research,  which  occurred on January 3, 1996,
contributed  $6.2  million  to  the  $8.3 million increase in revenues for the
quarter,  and  $11.2  million  to the $16.2 million increase for the six month
period  just  ended.  Revenues, not including those of the acquired companies,
increased  12%  for the quarter, led by strong showings in NFO's core packaged
goods and financial services business units.

Cost  of  revenues  increased  51% in the second quarter to $11.1 million from
$7.3  million  a  year  ago.  This increase is primarily due to the first time
inclusion  of  M/K,  CSI  and  Plog ($2.6 million), overall increased business
volume  and  a slight shift in product mix.  For the six months ended June 30,
1996  cost  of revenues increased 52% to $21.9 million from $14.4 million last
year  primarily due to the 1996 acquisitions ($4.8 million), overall increased
business volume and a slight shift in product mix.

Selling,  general  and  administrative  expenses  increased  47% in the second
quarter  to  $9.0 million from $6.2 million in the same period last year.  The
principal  contributing  factors  were  the  inclusion of the new acquisitions
($2.1 million), acceleration of selected panel recruiting from the second half
of  this  year into the second quarter, expenses related to the development of
on-line  interactive  research  activities, an increase in expenses associated
with  Payment  Systems,  Inc.'s  London  operations  which began in the second
quarter  of  1995, and inflationary increases.  For the six month period ended
June  30,  1996  selling, general and administrative expenses increased 46% to
$17.9  million  from  $12.2  million  last  year.  The primary reasons for the
increase  were the inclusion of the new acquisitions ($3.8 million), increased
staffing  caused  by  increased business activity in both the U.S. and Europe,
development  of  on-line  interactive research activities, the acceleration of
selected    panel  recruiting  into  the  first  half of 1996 and inflationary
increases.

As a result of the items above operating income for the quarter ended June 30,
1996  increased  46%  to $4.4 million from $3.0 million, and for the first six
months  of  1996  increased 46% to $7.7 million from $5.3 million, compared to
the same periods a year ago.

Included this year for the first time are net operating losses associated with
NFO's  European  joint venture activities now operating in France, Germany and
the  U.K.,  of $.1 million and $.3 million for the three and six month periods
ended June 30, 1996, respectively.

The  Company's  effective  tax  rate for the three and six month periods ended
June  30,  1996 was 46.2%.  For the three and six month periods ended June 30,
1995  the  effective  tax  rates  were  42.4%  and 42.7%, respectively.  These
increases  were  primarily the result of increased non-deductible amortization
of  intangible  assets  associated with the Company's acquisitions, as well as
the  non  deductible losses incurred in connection with the Company's European
joint venture activities.

                                      12

<PAGE>


Net  income  for the second quarter of 1996 increased 30% to $2.2 million from
$1.7 million in the same period last year.  Primary earnings per share for the
quarter  increased  17%  to  $.21 from $.18 last year.  Net income for the six
months  ended  June 30, 1996 increased 31% to $3.9 million from $3.0 million a
year  ago.   Primary earnings per share for the six month period increased 19%
to  $.37  from $.31 in the similar period last year.  The increases in primary
earnings  per share for the quarter and six month period were primarily due to
higher  net  income  and  occurred in spite of a greater number of outstanding
shares  caused  primarily  by  the issuance of additional shares in connection
with the recent acquisitions.

LIQUIDITY AND  CAPITAL RESOURCES

Working  capital as of June 30, 1996 was $8.5 million compared to $7.8 million
at  December  31,  1995.  The slight increase in working capital was primarily
the  net effect of the results of operations for the first six months of 1996,
the  cash portion of the purchase price relating to the Company's acquisitions
net  of  borrowings  ($4.9  million),  capital expenditures and investments in
European joint venture activities.

As  of  June  30,  1996  the Company had $2.0 million outstanding on its $50.0
million credit facility with three major U.S. banks.

Capital  expenditures  for  the  quarter ended June 30, 1996 were $1.3 million
compared  to  $.5  million  for the same period last year.  For the six months
ended  June  30,  1996  capital expenditures were $1.7 million compared to $.9
million a year ago.  It is anticpiated that capital expenditures for 1996 will
not exceed $4.0 million.

The Company anticipates that existing cash, together with internally generated
funds  and  its  credit  availabilities  will  provide  the  Company  with the
resources  that are needed to satisfy potential acquisitions and the Company's
growing  working  capital  requirements.    The timing and magnitude of future
acquisitions  will  be  the  single  most  important factor in determining the
Company's long term capital needs.


                                      13
<PAGE>



FORWARD LOOKING STATEMENTS

Statements in this Form 10-Q relating to matters that are not historical facts
are  forward-looking statements.  Such forward-looking statements are based on
the  Company's current forecasts and actual results may differ materially.  To
understand the risks which may affect the Company's future performance, please
refer to Part 1 of NFO's 1995 Annual Report on Form 10-K.


PART II     OTHER INFORMATION


ITEM 4  Submission of Matters to a Vote of Security Holders.

       The  Company's  Annual  Meeting  of  Stockholders was held May 9, 1996. 
       Three matters  were  submitted to a vote of the Company's stockholders 
       at the Annual Meeting.    First,  the  Company's  directors,  William  E.
       Lipner, Steven J. Gilbert,  Walter  A.  Forbes,  Edmund  A.  Hajim  and  
       John  Sculley were each reelected to a one year term.  Mr. Lipner was 
       reelected by a vote of 6,995,752 shares  for reelection and 4,650 shares 
       against, Mr. Gilbert was reelected by a  vote  of  6,995,602 shares for 
       reelection and 4,800 against, Messrs. Forbes and  Hajim  were  reelected
       by  a vote of 6,996,202 shares for reelection and 4,200 against, and Mr. 
       Sculley was reelected by a vote of 6,973,452 shares for reelection and 
       26,950 against.

       Second,  the  stockholders  ratified the appointment of Arthur Andersen 
       LLP as independent  auditors  of  the  Company  for  calendar  year 1996 
       by a vote of 6,993,315 and 1,375 against, with 5,712 abstentions and 0 
       broker non-votes.

       Third,  the  stockholders,  by  a vote of 5,673,360 for and 1,034,018 
       against, with  25,924  abstentions and 267,100 broker non-votes, approved
       a proposal to amend  the  NFO  Research,  Inc.  Stock  Option Plan to 
       increase the number of shares of Common Stock reserved for issuance
       thereunder to 1,875,000.

ITEM 6  Exhibits and Reports on Form 8-K.

       (a)     Exhibits

               11.  Computations of Net Income per Common Share
               27.  Financial Data Schedule

       (b)     Reports on Form 8-K

               The Company did not file any reports on Form 8-K during
               the quarter for which this report is filed.




                                      14

<PAGE>


                              NFO RESEARCH, INC.
                                  SIGNATURE


  Pursuant to the requirements of the Securities Exchange Act of 1934, the
   Registrant has duly caused this report to be signed on its behalf by the
   undersigned, thereunto duly authorized.


                                      
                                                  NFO RESEARCH, INC.
                                                      (Registrant)



Dated: August 12, 1996                     /s/ Patrick G. Healy
                                        ---------------------------  
                                          Patrick G. Healy,
                                         Executive Vice President
                                         and Chief Financial Officer
                                         (Authorized Officer of
                                         Registrant and
                                         Principal Financial Officer)




                                      15
<PAGE>


                              NFO RESEARCH, INC.
                              INDEX TO EXHIBITS



                                                                    SEQUENTIAL
                                                                       PAGE
EXHIBITS                                                              NUMBER


   11.     Computations of Net Income Per Common Share

   27.     Financial Data Schedule




                                      

                              NFO RESEARCH, INC.
                                 EXHIBIT 11
                 COMPUTATIONS OF NET INCOME PER COMMON SHARE
               (UNAUDITED, IN THOUSANDS, EXCEPT PER SHARE DATA)



                                     THREE MONTHS     SIX MONTHS
                                     ENDED JUNE 30    ENDED JUNE 30
                                     1996     1995    1996     1995

PRIMARY:
- --------------                                                                 
NET INCOME                            $2,240 $ 1,728  $ 3,941 $ 3,013
                                      ======  =======  ===============        

 WEIGHTED AVERAGE SHARES OUTSTANDING  10,167   9,381   10,133   9,351
 DILUTIVE STOCK OPTIONS                  513     261      472     236
 OTHER COMMON SHARES EQUIVALENTS          33      33       33      33
                                      10,713   9,675   10,638   9,620
                                     =======  ======  =======  ======


 PRIMARY EARNINGS PER SHARE              .21    $.18  $   .37  $  .31
                                    =================  =======  ======


FULLY DILUTED:
- --------------                                                                 

 NET INCOME                          $ 2,197  $1,718  $ 3,854  $2,993
                                      =======  =====  =======  ======

 WEIGHTED AVERAGE SHARES OUTSTANDING  10,167   9,381   10,133   9,351
 DILUTIVE STOCK OPTIONS                  537     293      531     292
 OTHER COMMON SHARES EQUIVALENTS          33      33       33      33
 CONTINGENT SHARES                        52      25       52      25
                                      10,789   9,732   10,749   9,701
                                     =======  ======  =======  ======


 FULLY DILUTED EARNINGS PER SHARE       $.20    $.18     $.36    $.31
                                     =======  =======  =======  ======



THE EARNINGS PER SHARE AND SHARE DATA REFLECT THE THREE-FOR-TWO STOCK SPLIT
EFFECTED ON FEBRUARY 5, 1996.




<TABLE> <S> <C>
          
<ARTICLE>           5
<LEGEND>
This  schedule  contains  summary  financial  information  extracted  from the
financial statements contained in NFO Research, Inc.'s report on Form 10-Q for
the quarter ended June 30, 1996, and is qualified in its entirety by reference
to such financial statements.
</LEGEND>
<MULTIPLIER>       1,000
            
<S>                  <C>
<PERIOD-TYPE>         6-MOS
<FISCAL-YEAR-END>                                        DEC-31-1996
<PERIOD-END>                                             JUN-30-1996
<CASH>                                                         2,304
<SECURITIES>                                                       0
<RECEIVABLES>                                                 22,337    
<ALLOWANCES>                                                     138 
<INVENTORY>                                                        0
<CURRENT-ASSETS>                                              27,249 
<PP&E>                                                        15,388 
<DEPRECIATION>                                                 5,154
<TOTAL-ASSETS>                                                85,343
<CURRENT-LIABILITIES>                                         18,737
<BONDS>                                                        3,421
<COMMON>                                                         102
                                              0
                                                        0
<OTHER-SE>                                                    59,312
<TOTAL-LIABILITY-AND-EQUITY>                                  85,343
<SALES>                                                       49,750
<TOTAL-REVENUES>                                              49,750
<CGS>                                                         21,859
<TOTAL-COSTS>                                                 42,045
<OTHER-EXPENSES>                                                 373
<LOSS-PROVISION>                                                   1
<INTEREST-EXPENSE>                                               231
<INCOME-PRETAX>                                                7,332
<INCOME-TAX>                                                   3,391
<INCOME-CONTINUING>                                            3,941
<DISCONTINUED>                                                     0
<EXTRAORDINARY>                                                    0
<CHANGES>                                                          0
<NET-INCOME>                                                   3,941
<EPS-PRIMARY>                                                    .37
<EPS-DILUTED>                                                    .36 
        

</TABLE>


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