NFO WORLDWIDE INC
DEF 14A, 1999-08-23
ENGINEERING, ACCOUNTING, RESEARCH, MANAGEMENT
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<PAGE>
                            SCHEDULE 14A INFORMATION

                  Proxy Statement Pursuant to Section 14(a) of
            the Securities Exchange Act of 1934 (Amendment No.    )

    Filed by the Registrant /x/
    Filed by a party other than the Registrant / /

    Check the appropriate box:
    / /  Preliminary Proxy Statement
    / /  Confidential, for Use of the Commission Only (as permitted by Rule
         14a-6(e)(2))
    /x/  Definitive Proxy Statement
    / /  Definitive Additional Materials
    / /  Soliciting Material Pursuant to Section 240.14a-11(c) or Section
         240.14a-12
                                 NFO Worldwide Inc.
- --------------------------------------------------------------------------------
                (Name of Registrant as Specified In Its Charter)

- --------------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):

/x/  No fee required

/ /  Fee computed on table below per Exchange Act Rules 14a-6(i)(1)
     and 0-11

    (1) Title of each class of securities to which transaction applies:

        ------------------------------------------------------------------------
    (2) Aggregate number of securities to which transaction applies:

        ------------------------------------------------------------------------
    (3) Per unit price or other underlying value of transaction computed
        pursuant to Exchange Act Rule 0-11 (set forth the amount on which the
        filing fee is calculated and state how it was determined):

        ------------------------------------------------------------------------
    (4) Proposed maximum aggregate value of transaction:

        ------------------------------------------------------------------------
    (5) Total fee paid:

        ------------------------------------------------------------------------

/ / Fee paid previously with preliminary materials.

/ / Check box if any part of the fee is offset as provided by Exchange Act Rule
    0-11(a)(2) and identify the filing for which the offsetting fee was paid
    previously. Identify the previous filing by registration statement number,
    or the Form or Schedule and the date of its filing.

    (1) Amount Previously Paid:

        ------------------------------------------------------------------------
    (2) Form, Schedule or Registration Statement No.:

        ------------------------------------------------------------------------
    (3) Filing Party:

        ------------------------------------------------------------------------
    (4) Date Filed:

        ------------------------------------------------------------------------

<PAGE>
                              NFO WORLDWIDE, INC.
                                2 PICKWICK PLAZA
                          GREENWICH, CONNECTICUT 06830
                 NOTICE OF 1999 ANNUAL MEETING OF STOCKHOLDERS

To the Stockholders of NFO Worldwide, Inc.:

    NOTICE IS HEREBY GIVEN that the 1999 Annual Meeting of Stockholders of NFO
Worldwide, Inc. will be held at the Hyatt Regency Greenwich, 1800 East Putnam
Avenue, Old Greenwich, Connecticut, on Tuesday, May 11, 1999, at 10:00 a.m.
(Eastern Daylight Time), for the following purposes:

    (1) To elect five directors to serve for a term of one year expiring at the
       annual meeting to be held in 2000;

    (2) To consider and act upon a proposal to ratify the appointment of Arthur
       Andersen LLP as independent accountants of the Company for calendar year
       1999; and

    (3) To consider and act upon any other matters which may properly come
       before the meeting or any adjournment thereof.

    Only stockholders of record at the close of business on March 26, 1999 will
be entitled to notice of, and to vote at, the meeting.

                                          By order of the Board of Directors,
                                          Patrick G. Healy
                                          Secretary

Greenwich, Connecticut
April 12, 1999

    A PROXY FOR THE MEETING AND A PROXY STATEMENT ARE ENCLOSED HEREWITH. YOU ARE
REQUESTED TO FILL IN AND SIGN THE ENCLOSED FORM OF PROXY, WHICH IS SOLICITED BY
THE COMPANY'S BOARD OF DIRECTORS, AND TO MAIL IT PROMPTLY. STOCKHOLDERS WHO
EXECUTE PROXIES RETAIN THE RIGHT TO REVOKE THEM AT ANY TIME BEFORE THEY ARE
VOTED.
<PAGE>
                              NFO WORLDWIDE, INC.
                                PROXY STATEMENT

    The 1999 Annual Meeting of Stockholders of NFO Worldwide, Inc. (the
"Company") will be held on May 11, 1999 (the "Annual Meeting"), for the purposes
set forth in the accompanying Notice of 1999 Annual Meeting of Stockholders.
This statement and the accompanying proxy, which are first being sent to
stockholders on or about April 12, 1999, are furnished in connection with the
solicitation by the Board of Directors of proxies to be used at such meeting and
at any adjournment thereof. If a proxy in the accompanying form is duly executed
and returned, the shares represented thereby will be voted in accordance with
the recommendations of the Board of Directors. The proxy nevertheless may be
revoked prior to its exercise by delivering written notice of revocation to the
Secretary of the Company, by executing a later dated proxy or by attending the
meeting and voting in person.

    The Board of Directors of the Company has fixed the close of business on
March 26, 1999 as the record date for the determination of stockholders entitled
to notice of and to vote at the Annual Meeting (the "Record Date"). As of the
Record Date, the Company had outstanding 21,435,826 shares of Common Stock, par
value $.01 per share (the "Common Stock"), which constitutes the only class of
voting securities of the Company. Each share of Common Stock is entitled to one
vote at the Annual Meeting.

                       NOMINEES FOR ELECTION AS DIRECTORS

    The Board of Directors currently consists of five members. It is intended
that the proxies in the accompanying form will be voted at the meeting for the
election to the Board of Directors of the named nominees, William E. Lipner,
Steven J. Gilbert, Walter A. Forbes, Edmund A. Hajim and John Sculley, all of
whom currently serve as directors.

    The Board of Directors has no reason to believe that any of such nominees
will be unable or unwilling to serve as a director if elected, but if any
nominee should be unable or for good cause unwilling to serve, the shares
represented by proxies solicited by the Board of Directors will be voted for the
election of such other person for the office of director as the Board of
Directors may recommend in place of such nominee.

    Set forth below are each nominee's name, age, principal occupation, position
with the Company, period of service as a director of the Company, membership on
committees of the Board of Directors, and other directorships held.

<TABLE>
<CAPTION>
                                                                                                                  DIRECTOR
                      NAME                            AGE                          POSITION                         SINCE
- ------------------------------------------------      ---      ------------------------------------------------  -----------
<S>                                               <C>          <C>                                               <C>
William E. Lipner(l)............................          51   Chairman of the Board, President, Chief
                                                               Executive Officer and Director                          1991
Steven J. Gilbert(l)(2)(3)......................          52   Director                                                1991
Walter A. Forbes(l)(3)(4).......................          56   Director                                                1991
Edmund A. Hajim(2)(3)(4)........................          62   Director                                                1992
John Sculley(2)(4)..............................          60   Director                                                1994
</TABLE>

- ------------------------

(1) Member of the Executive Committee

(2) Member of the Audit Committee

(3) Member of the Compensation Committee

(4) Member of the Nominating Committee

    Mr. Lipner has been with the Company or its predecessor, National Family
Opinion, Inc. (the "Predecessor") for over 25 years, serving as its President
and Chief Executive Officer since July 1982 and as Chairman of the Board of
Directors since February 1993. Mr. Lipner has been a director of the Company
since its organization in September 1991. Mr. Lipner is also a director of Crane
Co., a diversified aerospace engineering and manufacturing company.

    Mr. Gilbert has been a director of the Company since its organization in
September 1991 and served as the Chairman of the Board of Directors from
September 1991 to February 1993 and as Vice Chairman

<PAGE>
of the Board of Directors from February 1993 to March 1998. Mr. Gilbert is
Chairman of the Board of Gilbert Global Equity Partners, L.P., a private equity
fund. Mr. Gilbert was the Managing General Partner of Soros Capital L.P., an
investment firm, from 1992 to 1997. Mr. Gilbert is also a director of Veritas,
Inc., a marine seismic company, ESAT Telecom Holdings, an Irish
telecommunications company, Terra Nova (Bermuda) Holdings, Limited, a Bermuda
based reinsurer, Colep Holding, Ltd., a Portuguese packaging company, LLC
International, Inc., a wireless telephone engineering firm, the Asian
Infrastructure Fund, and Star City Casino Holdings Pty. Ltd., an Australian
gaming concern.

    Mr. Forbes has been a director of the Company since its organization in
September 1991. Mr. Forbes was the Chairman and Chief Executive Officer of CUC
International Inc. (now Cendant Corporation), an interactive electronic consumer
services company, from 1988 through December 1997. From December 1997 through
July 1998, Mr. Forbes was the Chairman of Cendant Corporation. In July 1998, Mr.
Forbes resigned as an officer and director of Cendant corporation. Since July
1998, Mr. Forbes has been an independent investor.

    Mr. Hajim has been a director of the Company since February 1992. Mr. Hajim
is co-chairman, Americas Region, of ING Barings, the corporate and investment
banking unit of ING Group, N.V. He is also chairman and chief executive officer
of ING Furman Selz Asset Management, a division of ING Asset Management, the
asset management unit of ING Group. From 1983 to 1998, Mr. Hajim was the
Chairman and Chief Executive Officer of Furman Selz LLC, an investment banking,
brokerage and money management firm. Mr. Hajim is also a director of Tosco
Corporation, a refiner and marketer of petroleum products and a manufacturer and
distributor of fertilizer products.

    Mr. Sculley joined the Board of Directors in October 1994. From 1983 to
1993, Mr. Sculley was the Chairman and Chief Executive Officer of Apple
Computer, Inc. For five months (from October 1993 to February 1994), Mr. Sculley
was the Chairman and Chief Executive Officer of Spectrum Information
Technologies, Inc. ("Spectrum"). On January 26, 1995, Spectrum, together with
three of its four operating subsidiaries, filed voluntary petitions for
reorganization under Chapter 11 of the United States Bankruptcy Code in the
United States Bankruptcy Court for the Eastern District of New York. John
Sculley is a partner with his brothers Arthur and David in Sculley Brothers, a
family investment capital firm, which focuses on media enabling technologies;
Internet services; and consumer businesses. The Sculleys are active in about 20
companies in Silicon Valley, New York, Bermuda and Israel. Their multimedia
investments include: NetObjects; Live Picture; Zapa Digital Arts; Veon;
SoftVideo; Cambridge Display Technologies; and Sirius Thinking. Their Internet
service investments include Intralinks; Talk City; PeopleScape; GreenTree and
Buy.Com. Their consumer companies include Wolfgang Puck Foods; Select Comfort;
Ranch 1 and Frame King. Sculley Brothers is based in New York City.

BOARD OF DIRECTORS AND COMMITTEES

    The business of the Company is managed under the direction of the Board of
Directors. The Board of Directors has established four principal committees
whose primary functions are briefly described below. During 1998, the Board of
Directors met or acted by written consent ten times. Each director attended at
least 75% of the total number of meetings held during 1998 while he was a member
of the Board of Directors, including meetings of committees of which the
director is a member.

    The Audit Committee is presently composed of Messrs. Gilbert, Hajim and
Sculley. The Audit Committee's functions include recommending to the Board of
Directors the appointment of independent public accountants for the Company,
subject to the approval of the stockholders, discussing and reviewing the scope
and the fees of the prospective annual audit and reviewing the results thereof
with the independent accountants, reviewing compliance with existing major
accounting and financial policies of the Company, reviewing the adequacy of the
financial organization of the Company, and considering comments by the
independent accountants regarding internal controls and accounting procedures
and management's response to those comments. In 1998, the committee held one
meeting.

                                       2
<PAGE>
    The Compensation Committee is composed of Messrs. Forbes, Gilbert and Hajim.
The functions of the Compensation Committee include reviewing and making
recommendations to the Board of Directors regarding salaries, compensation and
benefits of executive officers and key employees of the company. In 1998, the
committee held one meeting and acted by written consent seven times. A
subcommittee of the Compensation Committee, the Stock Option Committee, has been
established by the Board of Directors. The Stock Option Committee is presently
composed of Messrs. Forbes and Hajim and is responsible for administering the
NFO Worldwide, Inc. Stock Option Plan.

    The Nominating Committee is composed of Messrs. Forbes, Hajim and Sculley.
Its principal function is to consider and nominate persons for election to the
Board of Directors. The committee acted by written consent once in 1998. The
Nominating Committee may consider nominees recommended by stockholders. In order
for the Nominating Committee to do so, written notice must be given and received
by the Secretary of the Company at the principal executive office of the Company
no later than 60 days prior to the anniversary date of the immediately preceding
annual meeting. Such notice shall set forth (i) the name and address of the
nominee; (ii) any arrangements or understandings between the stockholder and the
nominee or any third party with respect to the nomination; (iii) any other
information required to be included in a proxy statement pursuant to the
Securities Exchange Act of 1934, as amended (the "Exchange Act"); and (iv) the
consent of the nominee to serve as a director if so selected.

    The Executive Committee is composed of Messrs. Lipner, Forbes and Gilbert.
The principal functions of the Executive Committee include exercising the powers
of the Board of Directors during intervals between Board meetings and acting as
an advisory body to the Board of Directors by reviewing various matters prior to
their submission to the Board of Directors. The Executive Committee did not meet
in 1998.

EXECUTIVE OFFICERS

    In addition to Mr. Lipner, the Company's executive officers are as follows:

<TABLE>
<CAPTION>
NAME                                                      AGE                             TITLE
- ----------------------------------------------------  -----------  ----------------------------------------------------
<S>                                                   <C>          <C>

Charles B. Hamlin...................................          52   President--Interactive/High Technology and
                                                                   Telecommunications

Patrick G. Healy....................................          43   President--Australasia and the Middle East and Chief
                                                                   Financial Officer

Dr. Hartmut Kiock...................................          55   President--European Operations

Joseph M. Migliara..................................          54   President--North American Operations
</TABLE>

    Mr. Hamlin joined the Company as its Executive Vice President--Interactive
Business Development in February 1996 and assumed his current position in
September 1997. From 1994 to 1996, he was Vice President of Marketing for Lotus
Development Corporation, a computer software company. From 1992 to 1994, Mr.
Hamlin was Corporate Vice President of the Harvard Business School Publishing
Company. Prior to that he served in various capacities with Mercer Management
Consulting (formerly Temple Barker and Sloane/Strategic Planning Associates)
from 1978 to 1992, most recently as Senior Partner.

    Mr. Healy joined the Company as its Executive Vice President--Finance and
Chief Financial Officer in November 1993 and was named President--Australasia
and the Middle East, in January 1999. Mr. Healy remains the Company's Chief
Financial Officer. Prior to this, Mr. Healy was the President-- Corporate
Products/Systems Development of the Company. He was Executive Vice President and
Chief Financial Officer of The Interep Radio Store, a national radio advertising
sales firm, for the previous nine years. From 1983 to 1984, Mr. Healy was
Assistant Controller of Scali, McCabe, Sloves, Inc., and from 1977 to 1983, Mr.
Healy served in various capacities with Arthur Andersen LLP, an independent
public

                                       3
<PAGE>
accounting firm, lastly as an Audit Manager. Mr. Healy is a certified public
accountant. Mr. Healy has served as the Company's Chief Financial Officer since
November 1993, as the Company's Secretary since March 1998, and as
President--Australasia and the Middle East since January 1999.

    Dr. Kiock was named the Company's President--European Operations in January
1999. Dr. Kiock is also the Chairman of the Board of Management of Infratest
Burke Aktiengesellschaft Holding ("Infratest Burke"), a position which he has
held since 1989, and has been a member of Infratest Burke's Board since 1970.
Infratest Burke was acquired by the Company in November 1998. Dr. Kiock has
thirty years experience in market research and consultancy throughout the whole
of the European Community.

    Mr. Migliara became the Company's President--North American Operations in
January 1999. Prior to that, Mr. Migliara had been the Company's
President--Healthcare and Consumer Packaged Goods since September 1997. Mr.
Migliara joined the Company upon the acquisition of Migliara/Kaplan Associates,
Inc. ("M/K") in January 1996. In 1980, Mr. Migliara co-founded M/K and was
President and Chief Executive Officer from 1980 through 1995. Prior to starting
M/K he was employed at Becton-Dickinson, most recently as Director of Marketing.
Mr. Migliara is also a director of Digene Corp.

                                       4
<PAGE>
EXECUTIVE COMPENSATION

    Shown below is information concerning the annual compensation for services
in all capacities to the Company for the years ended December 31, 1998, December
31, 1997 and December 31, 1996, of those persons who were, during the calendar
year of 1998 (i) the chief executive officer and (ii) the other four executive
officers of the Company for calendar year 1998 (collectively, the "Named
Executive Officers"):

                           SUMMARY COMPENSATION TABLE

<TABLE>
<CAPTION>
                                                                                                      LONG TERM
                                                                                                    COMPENSATION
                                                            ANNUAL COMPENSATION                        AWARDS
                                          --------------------------------------------------------    NUMBER OF
                                                                                  OTHER ANNUAL       SECURITIES
                                                                                  COMPENSATION       UNDERLYING       ALL OTHER
  NAME AND PRINCIPAL POSITION               YEAR       SALARY       BONUS              (3)             OPTIONS     COMPENSATION(4)
- ----------------------------------------  ---------  ----------  ------------  -------------------  -------------  ----------------
<S>                                       <C>        <C>         <C>           <C>                  <C>            <C>
William E. Lipner.......................  1998       $  370,000  $    325,000           0                225,000    $  378,453
  Chairman of the Board,                  1997          360,000       362,008(2)        0                125,000        15,716
  President and Chief                     1996          350,000       330,399(2)        0                135,000        13,950
  Executive Officer
Allen R. DeCotiis(1)....................  1998          280,000             0           0                 25,000        12,221
  President--Financial Services,          1997          237,250        30,000           0                 25,000         9,875
  Travel & Leisure and                    1996          210,000             0           0                 18,000         5,975

  International Operations
Charles B. Hamlin.......................  1998          280,000       120,000           0                 75,000        12,514
  President--Interactive                  1997          249,000        80,000           0                 20,000         4,790
  /High Technology and                    1996          186,058       101,250           0                127,500        70,169
  Telecommunications
Patrick G. Healy........................  1998          280,000       200,000           0                125,000        11,467
  President--Australasia                  1997          249,000       220,000           0                 40,000        10,313
  and the Middle East                     1996          227,077       112,500           0                 60,000        10,175
  and Chief Financial Officer
Joseph M. Migliara......................  1998          280,000       100,000           0                 75,000           367
  President--North American               1997          221,696       100,000           0                 25,000           240
  Operations                              1996          198,354        56,558           0                 21,177           240
</TABLE>

- --------------------------

(1) From September 1997 until January 1999, Allen R. DeCotiis was the Company's
    President--Financial Services, Travel & Leisure and International
    Operations. Subsequently, Mr. Decotiis was named Director of Business
    Development--NFO Worldwide in January 1999.

(2) Portions of Mr. Lipner's annual bonus amounts included in the table were
    deferred pursuant to a Deferred Compensation Agreement between Mr. Lipner
    and the Company in the following amounts: $62,008 in 1997 and $60,399 in
    1996.

(3) Personal benefits for each executive officer named in the table did not
    exceed $50,000 or 10% of such executive officer's total annual salary and
    bonus in 1998, 1997 or 1996.

(4) Includes contributions made by the Company pursuant to the NFO Research,
    Inc. Profit Sharing Plan on behalf of Messrs. Lipner, Healy and Hamlin in
    1998 in the amounts of $9,576 each and on behalf of Mr. DeCotiis in the
    amount of $2,321, on behalf of Messrs. Lipner and Healy in 1997 in the
    amount of $8,739 and on behalf of Mr. DeCotiis and Mr. Hamlin in the amount
    of $2,375, and on behalf of Messrs. Lipner and Healy in 1996 in the amount
    of $8,669 and on behalf of Mr. DeCotiis in the amount of $2,375. Also
    includes life insurance premiums paid on behalf of Messrs. Lipner, Healy,
    Migliara, Hamlin and DeCotiis in 1998 in the amounts of $9,128, $1,891,
    $367, $2,938 and $9,900 respectively. Also includes life insurance premiums
    paid on behalf of Messrs. Lipner, Healy, Migliara, Hamlin and DeCotiis in
    1997 in the amounts of $6,977, $1,574, $240, $2,415 and $7,500 respectively,
    and in 1996 in the amounts of $5,281, $1,506, $240, $1,124 and $3,600,
    respectively. The amount set forth for Mr. Lipner in 1998 also includes the
    present dollar value, determined in accordance with SEC regulations, and
    based on actuarial computations, as of December 31, 1998, of the benefit to
    Mr. Lipner of the remainder of the premium payments made by the Company
    pursuant to a "split dollar" life insurance policy in respect of Mr. Lipner
    in Fiscal Year 1998. The present dollar value of such payments as of
    December 31, 1998 is $359,749. The amount set forth for Mr. Hamlin in 1996
    includes disbursements made by the Company in the amounts of $29,045 for
    relocation expenses and a sign-on payment of $40,000.

                                       5
<PAGE>
                                 OPTION GRANTS

    The Company's executive officers and certain other employees participate in
the Employees' Stock Option Plan. The table below sets forth the stock options
granted to the Named Executive Officers and to Hartmut Kiock (who became an
executive officer in January 1999) during 1998. The Company did not grant SARs
to any employees during 1998.

                       OPTION GRANTS IN LAST FISCAL YEAR

<TABLE>
<CAPTION>
                                                                  INDIVIDUAL GRANTS
                                                 ----------------------------------------------------
<S>                                              <C>          <C>          <C>          <C>            <C>           <C>
                                                                                                          POTENTIAL REALIZABLE
                                                              % OF TOTAL                                VALUE AT ASSUMED ANNUAL
                                                  NUMBER OF     OPTIONS                                   RATES OF STOCK PRICE
                                                 SECURITIES   GRANTED TO    EXERCISE                    APPRECIATION FOR OPTION
                                                 UNDERLYING    EMPLOYEES     OR BASE                              TERM
                                                   OPTIONS      DURING        PRICE      EXPIRATION    --------------------------
                                                   GRANTED       1998         $/SH          DATE          5% ($)       10% ($)
                                                 -----------  -----------  -----------  -------------  ------------  ------------
William E. Lipner..............................    125,000(l)      18.43%   $   17.56          2008    $  1,380,933  $  3,499,075
                                                   100,000(1)      14.75%       21.07          2008         753,746     2,448,260
Allen R. DeCotiis..............................     25,000(2)       3.69%       13.00          2008         186,575       489,597
Charles B. Hamlin..............................     75,000(2)      11.06%       13.00          2008         559,724     1,468,792
Patrick G. Healy...............................    125,000(2)      18.43%       13.00          2008         932,874     2,447,986
Hartmut Kiock..................................     29,500(3)       4.35%        7.25          2008         134,505       340,862
Joseph M. Migliara.............................     75,000(2)      11.06%       13.00          2008         559,724     1,468,792
</TABLE>

- ------------------------

(1) These options were granted on June 23, 1998. Options with respect to
    one-third of the shares subject thereto became exercisable on January 1,
    1999, options with respect to the second one-third of the shares will become
    exercisable on January 1, 2000, and options with respect to the last
    one-third of the shares will become exercisable on January 1, 2001.

(2) These options were granted on December 2, 1998. Options with respect to
    one-third of the shares subject thereto will become exercisable on June 30,
    1999, options with respect to the second one-third of the shares will become
    exercisable on January 1, 2000, and options with respect to the last
    one-third of the shares will become exercisable on January 1, 2001.

(3) These options were granted on November 20, 1998. Options with respect to
    one-third of the shares subject thereto will become exercisable on November
    20, 2001, options with respond to the second one-third of the shares will
    become exercisable on November 20, 2002, and options with respect to the
    last one-third of the shares will become exercisable on November 20, 2003.

                                       6
<PAGE>
                         FISCAL YEAR END OPTION VALUES

    The table below presents information with respect to both exercisable and
unexercisable options to purchase the Company's Common Stock held by the Named
Executive Officers and Hartmut Kiock at December 31, 1998, and the value of such
options at December 31, 1998. The Named Executive Officers and Dr. Kiock did not
exercise any options during 1998.

   AGGREGATED OPTION EXERCISES IN LAST FISCAL YEAR AND FISCAL YEAR END OPTION
                                     VALUES

<TABLE>
<CAPTION>
                                                                                 NUMBER OF SECURITIES        VALUE OF UNEXERCISED
                                                                                UNDERLYING UNEXERCISED           IN-THE-MONEY
                                                                                      OPTIONS AT                  OPTIONS AT
                                                                                  DECEMBER 31, 1998          DECEMBER 31, 1998(1)
                                                                              --------------------------  --------------------------
<S>                                           <C>              <C>            <C>          <C>            <C>          <C>
                                                  SHARES
                                                 ACQUIRED          VALUE
NAME                                            ON EXERCISE      REALIZED     EXERCISABLE  UNEXERCISABLE  EXERCISABLE  UNEXERCISABLE
- --------------------------------------------  ---------------  -------------  -----------  -------------  -----------  -------------
William E. Lipner...........................            --              --       559,959        191,666    $ 959,141    $         0
Allen R. DeCotiis...........................            --              --        34,667         33,333            0              0
Charles B. Hamlin...........................            --              --       140,833         84,167            0              0
Patrick G. Healy............................            --              --       255,417        138,333      693,225              0
Hartmut Kiock...............................            --              --             0         29,500            0        125,375
Joseph M. Migliara..........................            --              --        37,844         83,333            0              0
</TABLE>

- ------------------------

(1) Based on the closing price on the New York Stock Exchange of the Company's
    Common Stock on Thursday, December 31, 1998 ($11.50).

                              EMPLOYMENT CONTRACTS

    On March 15, 1995, the Company and Mr. Lipner entered into an employment
agreement. The agreement provides for Mr. Lipner's employment as the Chairman,
President and Chief Executive Officer of the Company through March 15, 1997,
with an unlimited number of two-year extensions unless either party provides 13
months' advance notice not to extend the period of employment. The agreement
provides for a minimum annual base salary of $350,000 (currently $390,000),
subject to annual discretionary increases by the Board of Directors. Mr. Lipner
is also entitled to certain fringe benefits and incentive compensation as
determined by the Board of Directors.

    Under his employment agreement, Mr. Lipner's employment may be terminated by
the Company for cause (as defined in the agreement) or without cause. If the
Company terminates Mr. Lipner's employment without cause, or if Mr. Lipner
resigns for good reason (as defined in the agreement) after the occurrence of a
change in control (as defined in the agreement), Mr. Lipner is entitled to
receive his base salary and annual bonus payments through the second anniversary
of the termination. If the Company elects not to extend the term of Mr. Lipner's
employment, Mr. Lipner is entitled to receive his base salary and bonus payments
for one year following the end of the term. Mr. Lipner's agreement also provides
that Mr. Lipner's stock options granted under the Employees' Stock Option Plan
shall become immediately exercisable in the event of a change in control of the
Company or in the event Mr. Lipner's employment is terminated without cause. Mr.
Lipner's stock options will remain exercisable for a period of two years after
termination of his employment in the event of termination by the Company without
cause or resignation by Mr. Lipner for good reason following a change of
control. Under the agreement, Mr. Lipner has agreed not to own, or engage in any
manner in, a business competing with the Company for a period of two years
following his termination for cause or resignation (other than resignation for
good reason following a change in control).

    On September 12, 1995, the Company entered into an employment agreement with
Mr. Hamlin, on December 1, 1997, the Company entered into an employment
agreement with Mr. Healy and

                                       7
<PAGE>
Mr. DeCotiis, and on March 1, 1999, the Company entered into an employment
agreement with Mr. Migliara. The employment agreement for Mr. Hamlin provides
for employment until December 12, 1999, in the case of Mr. Healy and Mr.
DeCotiis, until December 1, 2000, and in the case of Mr. Migliara, until March
1, 2002. The agreements provide for a minimum base salary in 1999 of $280,000
for Mr. DeCotiis, $300,000 for Mr. Hamlin, Mr. Healy and Mr. Migliara, in each
case subject to annual discretionary increases by the Board of Directors. The
agreements also provide for certain specified fringe benefits, incentive
compensation as determined by the Board of Directors, and certain stock option
grants under the Employees' Stock Option Plan. Mr. Migliara's agreement provides
for a retirement benefit of $150,000 to be paid annually from 2004 through 2013.
Under each of the employment agreements, the executive's employment may be
terminated by the Company for cause (as defined in each agreement) or without
cause. If the Company terminates the executive's employment without cause, the
executive is entitled to receive his base salary and benefits, in the case of
Mr. Hamlin, through December 12, 1999, and in the case of Mr. Healy and Mr.
DeCotiis, through December 1, 2000, and in the case of Mr. Migliara, through
March 1, 2002. If the executive resigns for good reason (as defined in each
agreement) after the occurrence of a change in control (as defined in each
agreement), he is entitled to receive: (i) his base salary and benefits until
the later of (a) in the case of Mr. Hamlin, December 12, 1999, in the case of
Mr. Healy and Mr. DeCotiis, December 1, 2000, and in the case of Mr. Migliara,
through March 1, 2002, or (b) in the cases of Messrs. DeCotiis, Hamlin and
Migliara, the first anniversary of the resignation, and in the case of Mr.
Healy, the second anniversary of the resignation, and (ii) in the cases of
Messrs. DeCotiis, Hamlin and Migliara, a pro-rated portion of his bonus for the
year in which the termination occurs, and in the case of Mr. Healy, an amount
equal to the most recent annual bonus he received. The employment agreements
also provide that the executive's stock options granted under the Employees'
Stock Option Plan shall become immediately exercisable in the event that the
executive's employment is terminated without cause or in the event of a change
in control of the Company. The stock options will remain exercisable for a
period of 12 months after termination of employment in the event of termination
by the Company without cause or resignation by the executive for good reason
following a change in control. Each of Messrs. DeCotiis Hamlin, Healy and
Migliara has entered into customary non-compete and non-solicitation agreements
with the Company. In addition, the Company and Mr. DeCotiis are currently
negotiating a new employment agreement to provide for his employment as the
Director of Business Operations of the Company, which is expected to be
concluded shortly.

    On November 20, 1998 Infratest Burke was acquired by the Company and, in
connection therewith, Dr. Kiock entered into a new employment agreement. The
agreement provides for Dr. Kiock's employment as member and Chairman of
Infratest Burke's Board of Management until November 20, 2003, and may be
extended with the agreement of Dr. Kiock and Infratest Burke's Supervisory
Board. Dr. Kiock was appointed to the additional position of President of the
Company's European Operations by the Company's Board of Directors in January
1999.

    The agreement provides for a fixed annual salary of DM 500,000, subject to
annual discretionary increases by Infratest Burke's Supervisory Board, in
addition to certain fringe benefits and a performance-based bonus of up to
66 2/3% of the base salary, to be determined in accordance with the performance
targets which are established annually.

    Under the agreement, Dr. Kiock may be dismissed as a member of and/or
Chairman of Infratest Burke's Board of Management at any time, within the
framework of the applicable German statutory provisions. Dr. Kiock may terminate
the agreement by giving three months' notice upon a change of control of NFO (as
defined in the agreement), and will be entitled to continue to receive his fixed
annual salary, in addition to a bonus in the amount of the average of the
preceding two business years (or, in the case of termination before the
expiration of two business years, in the amount of the average received bonus
payments), for the two years following such termination. Dr. Kiock has agreed
not to own or in any manner engage in any business competing with Infratest
Burke or any of its affiliated companies in the area of the European Union, the
U.S.A. and Canada for a period of two years following the expiration of

                                       8
<PAGE>
the term of his employment. During this period, Infratest Burke has agreed to
pay Dr. Kiock compensation equal to 50% of his last average monthly
compensation, including bonus, unless such term of employment is terminated by
Dr. Kiock following a change of control of NFO or within a period of four years
after the signing of the agreement.

                PENSION PLAN AND EXECUTIVE DEFERRED BENEFIT PLAN

NFO RESEARCH, INC. PENSION PLAN

    The Company maintains the NFO Research, Inc. Pension Plan (the "Pension
Plan"), which it assumed in connection with the acquisition of substantially all
the assets of its Predecessor in 1991 (the "Acquisition"). The Pension Plan is a
noncontributory trusteed plan that provides for fixed benefits to employees and
their survivors in the event of normal (age 65) or early (age 55 and 10 years of
credited service) retirement. Participants become 20% vested in their benefits
after two years of service and vest thereafter at a rate of 20% per year of
service, becoming fully vested after six years of service. Early retirement
benefits are subject to reduction to reflect early commencement.

<TABLE>
<CAPTION>
                                   YEARS OF CREDITED SERVICE
                     -----------------------------------------------------
<S>                  <C>        <C>        <C>        <C>        <C>
COMPENSATION            15         20         25         30         35
- -------------------  ---------  ---------  ---------  ---------  ---------
$160,000...........  $  26,157  $  31,405  $  35,517  $  38,739  $  41,263
$200,000...........     32,696     39,256     44,396     48,423     51,579
</TABLE>

    The Pension Table set forth above illustrates the estimated annual pension
payable as a single life annuity upon retirement pursuant to the current Pension
Plan formula for various levels of compensation and years of service, assuming
retirement after attainment of age 65. The benefits set forth above are not
subject to any reduction for Social Security or other offsets.

    Compensation taken into account for the purposes of calculating benefits
under the Pension Plan for 1998 is limited to $160,000, which limit is subject
to adjustment in accordance with the Internal Revenue Code. Compensation for
purposes of the Pension Plan includes salary and bonus as set forth in the
Summary Compensation Table.

    The 1998 compensation taken into account for Pension Plan purposes was
$160,000 for each of Messrs. Lipner, Healy and Hamlin, who had 25, 4 and 2
years, respectively, of credited service under the Pension Plan as of December
31, 1998.

NFO WORLDWIDE, INC. EXECUTIVE DEFERRED BENEFIT PLAN

    The Company also maintains the Executive Deferred Benefit Plan (the
"Supplemental Plan"), which it assumed in connection with the Acquisition. The
Compensation Committee of the Company's Board of Directors determines which
executives are eligible to participate. Currently, four of the Named Executive
Officers, Messrs. Lipner, Hamlin, Healy and Migliara participate in the
Supplemental Plan. The Supplemental Plan entitles an eligible executive to a
benefit that, when added to his benefit under the Pension Plan, the Profit
Sharing Plan (to the extent attributable to Company contributions) and Social
Security, equals 40% of his highest five-year average annual compensation
(prorated if the executive has fewer than 15 years of service). Vesting under
the Supplemental Plan is the same as under the Pension Plan but is accelerated
if a participant is terminated within two years after a change of control of the
Company. Benefits payable under the Supplemental Plan are reduced if payment
commences before age 60.

    Compensation taken into account under the Supplemental Plan includes base
salary and bonus as described in the Summary Compensation Table. The 1998
compensation taken into account for purposes of the Supplemental Plan was
$695,000 for Lipner, $329,000 for Mr. Hamlin and $469,000 for Mr. Healy.

                                       9
<PAGE>
    The Supplemental Plan only recognizes service after December 31, 1991 for
benefit accrual purposes. Mr. Lipner had 7 years, Mr. Healy had 4 years and Mr.
Hamlin had 2 years of service under the Supplemental Plan as of December 31,
1998 for benefit accrual purposes.

LIFE INSURANCE ARRANGEMENTS

    The Company provides life insurance coverage to each of its executive
officers. In 1998, Mr. Lipner was provided with $1,206,175 of term life
insurance coverage. The Company also provided Mr. Lipner with a "split dollar"
insurance policy in Fiscal Year 1998. The present dollar value of the remainder
of the "split dollar" life insurance policy premium payments was $359,749 at
December 31, 1998. Mr. Healy was provided with $400,000 in term life insurance
coverage.

           REPORT OF COMPENSATION COMMITTEE ON EXECUTIVE COMPENSATION

    The three-member Compensation Committee of the Board of Directors makes
compensation decisions regarding compensation of the Company's executives. Each
member of the Compensation Committee is a non-employee Director. The Board of
Directors reviews all decisions by the Compensation Committee relating to such
compensation except for decisions about awards under the Employees' Stock Option
Plan, which have been made solely by the Compensation Committee. This is a
report of the Compensation Committee addressing the Company's policies governing
the compensation of the executive officers of the Company for the Company's
fiscal year ending December 31, 1998 ("Fiscal Year 1998").

COMPENSATION POLICIES AND COMPONENTS OF COMPENSATION

    Generally, the Compensation Committee's executive compensation policies are
designed to base pay on the Company's annual and long-term performance goals by
rewarding above-average corporate performance and recognizing individual
initiative and achievements; furthermore, these policies assist the Company in
attracting and retaining qualified executives. The Compensation Committee
believes that stock ownership by management is beneficial in aligning
management's and shareholders' interests in increasing the value of the Common
Stock; therefore, the Compensation Committee includes a stock-based element in
the Company's compensation packages for its executive officers, although the
Compensation Committee does not have target ownership levels for equity holdings
by executives.

    The three primary components of executive compensation are base salary,
annual bonus and stock options. The Compensation Committee believes that the
cumulative effect of these three elements is to provide the Company's executive
officers with levels of total compensation consistent with the Compensation
Committee's executive compensation policies set forth above.

    The Compensation Committee attempts to keep the Company's executive base
salary increases as low as possible, thus limiting the Company's exposure if
performance targets are not met. Executive salary levels are subjectively
determined by the Compensation Committee based on the experience of each of its
members and are intended to be consistent with competitive practices and levels
of responsibility (with salary increases reflecting competitive and economic
trends, the overall financial performance of the Company and the performance of
the individual executive).

    The Compensation Committee subjectively determines annual bonus amounts paid
to each of the Company's executives in respect of each fiscal year. Generally,
bonuses are set within a specified percentage range of base salary and do not
exceed 100% of the base salary. For the executive officers named in the Summary
Compensation Table, bonuses averaged approximately 50% of Fiscal Year 1998 total
salary. Factors taken into account in awarding annual bonuses are described
below under "Relationship of Corporate Performance to Executive Compensation."

    Before March 1996, stock options were periodically granted to the Company's
executives under the Employees' Stock Option Plan based upon the subjective
determination of the Compensation Committee.

                                       10
<PAGE>
Effective March 1996, all authority to administer the Employees' Stock Option
Plan has been vested in the Stock Option Committee, a subcommittee of the
Compensation Committee. No specific formulas or executive stock ownership
targets are employed in determining stock option grants. The number of options
previously awarded to and held by executive officers is considered in
determining the size of each option grant. Factors taken into account in
awarding stock options are described below under "Relationship of Corporate
Performance to Executive Compensation."

    An additional factor the Compensation Committee focuses on in its
consideration of compensation matters is the tax implications of various
payments and benefits to the Company and to the individual executive officers.
Certain types of compensation payments and their deductibility depend upon the
timing of vesting or exercise of awards granted. In addition, interpretations of
and changes in the tax laws and other factors beyond the Compensation
Committee's control also affect the deductibility of compensation. The
Compensation Committee will not in all circumstances limit executive
compensation to that deductible under section 162(m) of the Internal Revenue
Code. The Compensation Committee will consider the various alternatives to
preserving the deductibility of compensation payments and benefits to the extent
consistent with its other compensation objectives and to the extent reasonably
practicable.

RELATIONSHIP OF CORPORATE PERFORMANCE TO EXECUTIVE COMPENSATION

    The factors that the Compensation Committee considered in awarding annual
bonuses and options under the Employees' Stock Option Plan were based on the
performance of both the Company and the individual executive. With respect to
the Company, the Compensation Committee considered targeted versus actual annual
operating performance, after-tax earnings-per-share growth over the last fiscal
year and the increase in operating income over the last fiscal year. With
respect to the individual executive, the Compensation Committee considered the
individual's ability to undertake special projects, to facilitate strategic
acquisitions and alliances, to execute the Company's strategic business plan and
to develop new custom research methods and concepts. While the Compensation
Committee considered all of the foregoing factors, the Compensation Committee
subjectively made its determinations and recommendations based on the experience
of each of its members.

    Targeted versus actual operating performance was a major factor considered
in determining the extent to which annual bonuses were paid and awards made
under the Employees' Stock Option Plan to the Company's executive officers. The
performance of individual executives was reviewed either as to the Company as a
whole, or, for those executive officers in charge of an operating unit, as to
such officer's particular operating unit. Performance targets were based on
business plans developed by the Company's management and approved by the Board
of Directors at the start of Fiscal Year 1998. In developing the business plans,
consideration was given to integrating the business of any recently acquired
subsidiaries, divisions or businesses and expanding the Company's mix of
services and clients.

    The Compensation Committee also took into account the executives'
performance in special projects undertaken during the past fiscal year,
contribution to strategic acquisitions and alliances (e.g., joint ventures) and
development of new custom research methods and concepts. In addition, the
Compensation Committee considered the growth in after-tax earnings per share of
Common Stock over the last fiscal year in determining executive compensation.
Another consideration in determining executive compensation was the improvement
in the Company's operating income over the last fiscal year. Also, the
executives' satisfaction of certain subjective performance criteria (including
initiative, contribution to overall corporate performance and managerial
ability) was evaluated after informal discussions with other members of the
Board of Directors and, for all of the executives other than Mr. Lipner, after
discussions with Mr. Lipner.

                                       11
<PAGE>
COMPENSATION OF CHIEF EXECUTIVE OFFICER FOR FISCAL YEAR 1998

    In addition to the factors mentioned above, the Compensation Committee's
general approach in setting Mr. Lipner's annual compensation took into
consideration the Company's earnings and sought to reward Mr. Lipner's strategic
management abilities in the Company's expansion efforts. The Compensation
Committee also considered Mr. Lipner's role in the development and
implementation of strategic business plans for building the Company, identifying
niche markets, and developing new proprietary custom research methods and
concepts.

    The annual bonus paid to Mr. Lipner for Fiscal Year 1998 was based on the
Compensation Committee's subjective evaluation of Mr. Lipner's performance in
that year. Specifically, the Compensation Committee considered Mr. Lipner's
roles in pursuing and completing selected acquisitions and joint ventures,
further developing and improving the Company's management team, developing
relationships with stockholders and analysts, developing and executing the
Company's strategic business plan, encouraging the development of new research
technologies, increasing operating income and increasing after-tax earnings per
share. In assessing the Company's overall performance, to determine Mr. Lipner's
annual salary and bonus, the Compensation Committee considered all of the
factors above but did not use any formula with respect to the factors.

    The grant of options to Mr. Lipner in Fiscal Year 1998 under the Employees'
Stock Option Plan was based upon the Compensation Committee's compensation
policy of promoting management retention while further aligning management's and
stockholders' interests in increasing the value of the Company's Common Stock.

    Walter A. Forbes

    Steven J. Gilbert

    Edmund A. Hajim

                                       12
<PAGE>
                               PERFORMANCE GRAPH

    The following graph sets forth the Company's total stockholder return as
compared to the Russell 2000 Index the NASDAQ Market Index, and as compared to
two peer groups selected in good faith by the Company, for the period from April
7, 1993, when the Company's Common Stock was first registered under the Exchange
Act, through December 31, 1998, the last day of the Company's last completed
fiscal year. Peer Group A was the peer group used in the Company's 1998 Proxy
and it consists of the Company and seven other companies in the market research
industry: Market Facts, Inc., M/A/R/C Inc., Total Research Corporation, Opinion
Research Corporation, Audits & Surveys Worldwide, Inc., National Research, Corp.
and Intelliquest, Inc. Peer Group B consists of the companies included in Peer
Group A plus Taylor Nelson Sofres, a U.K. company whose symbol on the London
Stock Exchange is TNN. The addition of Taylor Nelson Sofres, a worldwide market
research company which earns 60% of its revenues outside of the United States
and is one of the Company's largest global competitors, to the Company's peer
group makes the comparison between the relative performances of the peer group
and the Company more relevant. The Russell 2000 Index was added this year
because the Company believes that the relative performance of its constituent
companies provides a better comparison for companies of the Company's size than
does the NASDAQ Market Index. The returns of each component company in both peer
groups have been weighted based on such company's relative market
capitalization.

EDGAR REPRESENTATION OF DATA POINTS USED IN PRINTED GRAPHIC

<TABLE>
<CAPTION>
            NFO WORLDWIDE INC    PEER GROUP A    PEER GROUP B    NASDAQ MARKET INDEX    RUSSELL 2000 INDEX
<S>        <C>                  <C>             <C>             <C>                     <C>
4/30/93                    100             100             100                     100                 100
5/28/93                    100          105.86          105.39                  103.24              104.42
6/30/93                 103.28           99.91           100.1                  101.58              105.07
7/31/93                 109.02          110.26          108.34                  103.79              106.52
8/31/93                 132.79          109.29          109.02                  107.46              111.12
9/30/93                 127.87          110.21           109.8                     109              114.26
10/29/93                131.15          120.74          116.84                  110.77               117.2
11/30/93                127.87           129.2          125.33                  105.71              113.38
12/31/93                123.77          116.77          114.33                  109.26              117.26
1/31/94                 150.82          142.07          139.66                  115.98              120.83
2/28/94                 149.18          122.65          122.56                  116.02              120.48
3/31/94                 157.38          120.72          119.56                  110.21              114.14
4/29/94                 132.72          125.16          123.76                  110.99              114.82
5/31/94                 132.72          131.16          129.19                  111.14              113.53
6/30/94                 147.47           130.6          128.53                  109.08               109.7
7/29/94                 142.55          134.52          133.72                  111.53               111.5
8/31/94                 149.93          140.86           140.5                  116.28              117.71
9/30/94                 169.59          154.71          154.76                     115              117.31
10/31/94                169.53          153.61          153.82                   117.4              116.84
11/30/94                154.84          151.27          149.91                  112.44              112.12
12/30/94                142.55           153.1          151.23                  112.55              115.13
1/31/94                 149.93          157.37           154.3                  108.67              113.67
2/28/95                 169.59          158.62          155.98                  110.42              118.41
3/31/95                 191.71          177.11           173.3                  115.66              120.44
4/28/95                 188.02          182.23          177.22                  119.92              123.11
5/31/95                 176.96          175.04          170.61                   120.4              125.23
6/30/95                 199.08          184.63          179.65                  127.24              131.72
7/31/95                 194.17          196.65          191.65                   135.5              139.31
8/31/95                 194.17          199.97          195.95                  139.19              142.19
9/29/95                 231.03           198.1          195.77                  140.34              144.73
10/31/95                223.66          192.67          190.75                  138.01              138.26
11/30/95                240.86          195.13          190.82                  140.08              144.07
12/29/95                260.53          189.75          185.34                  139.57              147.87
1/31/96                 272.82          183.33          179.79                  140.58              147.85
2/28/96                  291.1           193.1          189.29                  145.87              152.46
3/29/96                 372.17          208.39             204                  146.17              155.56
4/30/96                 344.53          269.19          252.34                     158              163.88
5/31/96                 339.01          246.07          240.22                  164.55              170.34
6/28/96                 348.22          250.43          244.74                  157.36              163.35
7/31/96                 335.32          204.19          200.86                   144.1              149.08
8/30/96                 327.95          214.12          211.17                  151.56              157.73
9/30/96                  316.9          206.92          204.86                  162.14               163.9
10/31/96                342.69          211.21          209.86                  160.27              161.37
11/29/96                324.27          220.83          219.28                  170.23              168.02
12/31/96                324.27          225.76           223.1                  169.85              172.43
1/31/97                 342.69          220.38          217.18                  182.25              175.87
2/28/97                 327.95          194.41          195.62                  172.38              171.61
3/31/97                  256.1          199.68          199.62                  161.24              163.51
4/30/97                 268.99          218.18          217.29                  166.47              163.96
5/30/97                 297.55          248.87           244.3                  185.18               182.2
6/30/97                  364.8          262.85          258.58                  190.81              190.01
7/31/97                 353.74           289.7          264.43                  210.87              198.82
8/29/97                 375.85          311.01          303.14                  210.09              203.37
9/30/97                 405.33          342.68          334.22                  222.69              218.25
10/31/97                397.76          281.33          290.13                   211.5              208.67
11/28/97                392.24          269.96          272.32                   212.4              207.32
12/31/97                462.68          206.38          229.54                  208.89              210.94
1/30/98                 412.96          204.82          233.08                  215.43              207.62
2/27/98                 414.34          214.93          246.98                  235.99              222.97
3/31/98                 464.06          215.67          258.98                  242.83              232.16
4/30/98                 462.68          245.64          279.63                   248.2              233.45
5/31/98                 375.67           237.7          299.16                  235.42              220.89
6/30/98                 393.63          234.74          284.42                  251.24              221.35
7/31/98                 389.46          230.01          288.06                  248.35              203.43
8/31/98                 207.18          188.42          244.68                  199.02              163.92
9/30/98                 219.61          207.65          227.03                  226.16              176.76
10/31/98                207.18          189.61          219.61                  235.64              183.95
11/30/98                   279          206.79          223.05                  259.25              193.38
12/31/98                254.14          197.48          214.92                  293.35              205.03
</TABLE>

                                       13
<PAGE>
    The graph above assumes $100 invested at the beginning of the period in the
Company's Common Stock, the Russell 2000 Index, the Nasdaq Market Index and Peer
Groups A and B, and was plotted using the following data:
<TABLE>
<CAPTION>
                                                  4/07/93    6/30/93    9/30/93    12/31/93     3/31/94    6/30/94    9/30/94
                                                 ---------  ---------  ---------  -----------  ---------  ---------  ---------
<S>                                              <C>        <C>        <C>        <C>          <C>        <C>        <C>
NFO Worldwide Inc..............................     100.00     103.28     127.87      123.77      157.38     147.47     169.59
Peer Group A...................................     100.00      99.91     110.21      116.77      120.72     130.60     154.71
Peer Group B...................................     100.00     100.10     109.80      114.33      119.56     128.53     154.76
NASDAQ Market Index............................     100.00     101.58     109.00      109.26      110.21     109.09     115.00
Russell 2000 Index.............................     100.00     105.07     114.26      117.26      114.14     109.70     117.31

<CAPTION>
                                                  12/30/94
                                                 -----------
<S>                                              <C>
NFO Worldwide Inc..............................      142.55
Peer Group A...................................      153.10
Peer Group B...................................      151.23
NASDAQ Market Index............................      112.55
Russell 2000 Index.............................      115.13
</TABLE>
<TABLE>
<CAPTION>
                                                 3/31/95     6/30/95     9/29/95    12/29/95    3/29/96    6/28/96     9/30/96
                                                 ---------  ---------  -----------  ---------  ---------  ---------  -----------
<S>                                              <C>        <C>        <C>          <C>        <C>        <C>        <C>
NFO Worldwide Inc..............................     191.71     199.08      231.03      260.53     372.17     348.22      316.90
Peer Group A...................................     177.11     184.63      198.10      189.75     208.39     250.43      206.92
Peer Group B...................................     173.30     179.65      195.77      185.34     204.00     244.74      204.86
NASDAQ Market Index............................     115.66     127.24      140.34      139.57     146.17     157.36      162.14
Russell 2000 Index.............................     120.44     131.72      144.73      147.87     155.56     163.35      163.90

<CAPTION>
                                                 12/31/96
                                                 ---------
<S>                                              <C>
NFO Worldwide Inc..............................     324.27
Peer Group A...................................     225.76
Peer Group B...................................     223.10
NASDAQ Market Index............................     169.85
Russell 2000 Index.............................     172.43
</TABLE>
<TABLE>
<CAPTION>
                                                 3/31/97     6/30/97     9/30/97    12/31/97    3/31/98    6/30/98     9/30/98
                                                 ---------  ---------  -----------  ---------  ---------  ---------  -----------
<S>                                              <C>        <C>        <C>          <C>        <C>        <C>        <C>
NFO Worldwide Inc..............................     256.10     364.80      405.33      462.68     464.06     393.63      219.61
Peer Group A...................................     199.68     262.85      342.68      206.38     215.67     234.74      207.65
Peer Group B...................................     199.62     258.58      334.22      229.54     258.98     284.42      227.03
NASDAQ Market Index............................     161.24     190.81      222.69      208.89     242.83     251.24      226.16
Russell 2000 Index.............................     163.51     190.01      218.25      210.94     232.16     221.35      176.75

<CAPTION>
                                                 12/31/98
                                                 ---------
<S>                                              <C>
NFO Worldwide Inc..............................     254.14
Peer Group A...................................     197.48
Peer Group B...................................     214.92
NASDAQ Market Index............................     293.35
Russell 2000 Index.............................     205.03
</TABLE>

- ------------------------

(1) Total return calculations were provided by Media General Financial Services.

(2) Taylor Nelson's total return was calculated using 1) total shares
    outstanding as of each year end with the exception of 2/15/99 shares
    outstanding being used for 1998 calculations, 2) historical foreign exchange
    rates and 3) gross dividends.

(3) Peer Group A's total return was calculated using Media General's standard
    total return methodology.

(4) Peer Group B's total return was calculated by weighting Peer Group A's total
    return and Taylor Nelson Sofres plc's total return for the corresponding
    years using market capitalization as of the following dates (12/31/93 for
    both peer groups, 12/31/94 for both peer groups, 12/31/95 for both peer
    groups, 12/31/96 for both peer groups, 12/31/97 for both peer groups,
    12/31/98 for Peer Group A corresponding to 1/15/99 for Taylor Nelson).

COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION

    The Compensation Committee of the Company is composed of Walter A. Forbes,
Steven J. Gilbert and Edmund A. Hajim. Mr. Gilbert served as the Company's
Chairman of the Board in 1992 and served as Secretary from 1993 to March 1998.
Mr. Gilbert has never been an employee of the Company, and Messrs. Forbes and
Hajim have never been officers or employees of the Company.

CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

    On October 25, 1994, John Sculley joined the Company's Board of Directors
and entered into a consulting agreement with the Company. The agreement provides
that Mr. Sculley will serve as a consultant, particularly in the areas of
technology, idea development for new services and ventures, and international
expansion. Under the agreement, as consideration for his services to the Company
as consultant and as director, Mr. Sculley will receive an annual fee of $50,000
so long as he is a director of

                                       14
<PAGE>
the Company, plus out-of-pocket expenses. In addition, pursuant to the
agreement, the Company granted Mr. Sculley an option to purchase 56,250 shares
of the Company's Common Stock, with an exercise price of $7.45 per share, the
exercise price being equal to the market price on the date of grant. The option
is exercisable in whole or in part at any time before October 25, 1999. Pursuant
to the agreement, the Company filed a registration statement with the Securities
and Exchange Commission to register the issuance by the Company of the shares
subject to the option. Moreover, as a director of the Company, Mr. Sculley
received options to purchase 56,250 shares of the Company's Common Stock
pursuant to the NFO Worldwide, Inc. Directors' Stock Option Plan, which is
described below.

    Messrs. Lipner and Sculley are each minority shareholders of LiveWorld and,
in addition, Mr. Sculley is a director of LiveWorld and Chairman of LivePicture.
On February 10, 1997, the Company and LiveWorld announced an agreement to
jointly provide online market research services that combine LiveWorld's Talk
City community/chat services with the Company's panel-based market research
services. Also on February 10, 1997, the Company and LivePicture announced a
strategic alliance to combine LivePicture's RealSpace and FlashPix technologies,
which provide three-dimensional, photographic quality images with the Company's
Internet-based market research offerings.

    Mr. Migliara is a partial owner of two of the buildings in which a
subsidiary of the Company leases office space.

COMPENSATION OF DIRECTORS

    The Company does not pay any additional remuneration to officers of the
Company for serving as directors. Directors who are not employees of the Company
are paid an annual fee of $24,000, and a fee of $1,000 for each committee
meeting of the Board of Directors they attend. Additionally, non-employee
directors are reimbursed for out-of-pocket expenses associated with attending
meetings of the Board of Directors and committees. Mr. Sculley's annual director
fee is included in his fee under his consulting agreement with the Company
described above. See "Certain Relationships and Related Transactions."

    Non-employee directors also receive annual stock options under the NFO
Worldwide, Inc. Directors' Stock Option Plan (the "Directors' Stock Option
Plan"). Under the Directors' Stock Option Plan, each new non-employee director
receives an option for 22,500 shares upon his initial election to the Board of
Directors, and each non-employee director receives an option for an additional
15,000 shares upon each re-election to the Board of Directors. The exercise
price of each option granted under the Directors' Stock Option Plan is equal to
the market price of the Common Stock on the date of grant. Each option is
exercisable, either in whole or in part, at any time after the six-month
anniversary of the date the option was granted and each option will expire on
the fifth anniversary date of the date on which the option is granted. The
Directors' Stock Option Plan is designed to be self-governing in order to comply
with certain requirements of Rule 16b-3 of the Exchange Act.

                                       15
<PAGE>
         SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

    The following table sets forth the beneficial ownership, both direct and
indirect, reported to the Company as of March 26, 1999, of Common Stock of the
Company including shares as to which a right to acquire ownership exists (for
example, through the exercise of certain stock options). The information is
presented for beneficial owners of more than five percent (5%) of the Company's
Common Stock, for each director and nominee, for each Named Executive Officer
and for the group comprised of all directors, nominees and Named Executive
Officers. Management knows of no persons other than those identified herein who
owned beneficially more than five percent (5%) of the outstanding shares of
Common Stock as of March 26, 1999.

    SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

<TABLE>
<CAPTION>
                                                                                       NUMBER OF
                                                                                       SHARES OF
                                                                                      COMMON STOCK   PERCENTAGE OF
                                                                                      BENEFICIALLY      COMMON
NAME AND ADDRESS OF BENEFICIAL OWNER(1)                                                  OWNED           STOCK
- -----------------------------------------------------------------------------------  --------------  -------------
<S>                                                                                  <C>             <C>
William Blair & Company, L.L.C.(2).................................................      2,949,195          13.8%
  222 W. Adams Street
  Chicago, IL 60606
John R. Goodyear and Mary J. Goodyear..............................................      1,521,362           9.8%
  4-5 Bonhill Street
  London EC2A 4BX
T. Rowe Price Associates, Inc.(3)..................................................      2,329,200          10.9%
  100 E. Pratt Street
  Baltimore, MD 21202
Allen R. DeCotiis(4)...............................................................         66,968             *
  2 Pickwick Plaza
  Greenwich, CT 06830
Walter A. Forbes(5)................................................................        113,262             *
  707 Summer Street
  Stamford, CT 06901
Steven J. Gilbert(6)...............................................................         90,666             *
  590 Madison Avenue, 40th Floor
  New York, NY 10022
Edmund A. Hajim(7).................................................................        154,250             *
  230 Park Avenue
  New York, NY 10167
Charles B. Hamlin(8)...............................................................         90,666             *
  2 Pickwick Plaza
  Greenwich, CT 06830
Patrick G. Healy(9)................................................................        255,417           1.2%
  2 Pickwick Plaza
  Greenwich, CT 06830
William E. Lipner(10)..............................................................      1,062,081           5.0%
  2 Pickwick Plaza
  Greenwich, CT 06830
</TABLE>

                                       16
<PAGE>
<TABLE>
<CAPTION>
                                                                                       NUMBER OF
                                                                                       SHARES OF
                                                                                      COMMON STOCK   PERCENTAGE OF
                                                                                      BENEFICIALLY      COMMON
NAME AND ADDRESS OF BENEFICIAL OWNER(1)                                                  OWNED           STOCK
- -----------------------------------------------------------------------------------  --------------  -------------
<S>                                                                                  <C>             <C>
Joseph M. Migliara(11).............................................................        499,527           2.3%
  4 Park Center Court
  Owings Mills, MD 21117
John Sculley(12)...................................................................        127,500             *
  90 Park Avenue, 32nd Floor
  New York, NY 10017
All executive officers and directors as a group (9 persons)(13)....................      2,443,536          11.4%
</TABLE>

- ------------------------

*   Represents less than 1% of the outstanding shares of the Common Stock.

(1) Except as indicated in the notes to this table, the persons named in this
    table have sole voting and investment power with respect to all shares of
    Common Stock shown as beneficially owned by them.

(2) According to a statement on Schedule 13G dated March 17, 1999 filed with the
    Securities and Exchange Commission by William Blair & Co. William Blair &
    Co. is an Investment Advisor that owns 2,949,195 shares of Common Stock of
    the Company on behalf of its clients.

(3) According to a statement on Schedule 13G dated January 28, 1999 and filed
    with the Securities and Exchange Commission by T. Rowe Price Associates,
    Inc. and T. Rowe Price New Horizons Fund, Inc. T. Rowe Price Associates,
    Inc. and T. Rowe New Horizons Fund, Inc. are Investment Advisors that
    together own 2,329,200 shares of Common Stock of the Company on behalf of
    its clients. These securities are owned by various individual and
    institutional investors including T. Rowe Price New Horizons Fund, Inc.
    (which owns 1,800,000 shares, representing 8.4% of the shares outstanding),
    which T. Rowe Price Associates, Inc. (Price Associates) serves as investment
    adviser with power to direct investments and/or sole power to vote the
    securities. For purposes of the reporting requirements of the Securities
    Exchange Act of 1934, Price Associates is deemed to be a beneficial owner of
    such securities; however, Price Associates expressly disclaims that it is,
    in fact, the beneficial owner of such securities.

(4) Includes 34,667 shares issuable upon the exercise of options granted to Mr.
    DeCotiis pursuant to the Employees' Stock Option Plan which have already
    vested.

(5) Includes 6,750 shares held by his spouse in custodial accounts for his
    children, for which Mr. Forbes may be deemed to share voting and investment
    power and thus may be deemed to own beneficially. Also includes 75,750
    shares issuable upon the exercise of options granted to Mr. Forbes pursuant
    to the Directors' Stock Option Plan.

(6) Includes 75,750 shares issuable upon exercise of options granted to Mr.
    Gilbert pursuant to the Directors' Stock Option Plan.

(7) Includes 48,750 shares issuable upon exercise of options granted to Mr.
    Hajim pursuant to the Directors' Stock Option Plan. Also includes 8,500
    shares indirectly owned by Mr. Hajim through his wife, Barbara Hajim, and
    10,000 shares owned by The Hajim Family Foundation, of which Mr. Hajim is
    trustee, and thus he may be deemed to beneficially own these shares.

(8) Includes 140,833 shares issuable upon exercise of options granted to Mr.
    Hamlin pursuant to the Employees' Stock Option Plan which have already
    vested.

(9) Includes 254,742 shares issuable upon exercise of options granted to Mr.
    Healy pursuant to the Employees' Stock Option Plan which have already
    vested.

(10) Includes 559,959 shares issuable upon exercise of options granted to Mr.
    Lipner pursuant to the

                                       17
<PAGE>
    Employees' Stock Option Plan which have already vested. Also includes
    236,548 shares indirectly owned by him, 151,500 of which are owned directly
    by his wife, Deborah Lipner; and 85,048 of which are held in custodial
    accounts and trusts for their sons Justin Drew Lipner and Wesley Edwin
    Lipner. A trust holds 5,063 shares of Common Stock of the Company for the
    benefit of Deborah Lipner; however, since the trustee of the trust has sole
    voting and investment power with respect to the shares, Mr. Lipner does not
    beneficially own such shares.

(11) Includes 37,844 shares issuable upon the exercise of options granted to Mr.
    Migliara pursuant to the Employees' Stock Option Plan which have already
    vested.

(12) Includes 56,250 shares issuable upon the exercise of options granted to Mr.
    Sculley which are exercisable in whole or in part at any time before October
    25, 1999. Also includes 71,250 shares issuable upon the exercise of options
    granted to Mr. Sculley pursuant to the Directors' Stock Option Plan.

(13) Includes 271,500 shares issuable upon exercise of options granted pursuant
    to the Directors' Stock Option Plan, 56,250 shares issuable upon exercise of
    options granted to Mr. Sculley and 1,028,720 shares issuable upon exercise
    of options granted pursuant to the Employees' Stock Option Plan which have
    already vested.

                      SELECTION OF INDEPENDENT ACCOUNTANTS

    The directors of the Company have selected the firm of Arthur Andersen LLP
as the auditors of the Company subject to the approval of the stockholders.
Arthur Andersen LLP has acted for the Company as auditors since March 1995.

    Before the Audit Committee recommended the appointment of Arthur Andersen
LLP, it carefully considered the qualifications of that firm, including their
performance during the year and their reputation for integrity and for
competence in the fields of accounting and auditing.

    Representatives of Arthur Andersen LLP are expected to be present at the
meeting to respond to appropriate questions and to make a statement if they
desire to do so.

               COMPLIANCE WITH SECTION 16(a) OF THE EXCHANGE ACT

    Section 16(a) of the Exchange Act requires the Company's officers and
directors, and persons who may be deemed to own beneficially more than ten
percent of the Common Stock of the Company, to file reports of ownership and
changes in ownership on Forms 3, 4 and 5 with the Securities and Exchange
Commission ("SEC") and the New York Stock Exchange. Officers, directors and
greater than ten percent beneficial owners are required by SEC regulation to
furnish the Company with copies of all Forms 3, 4 and 5 they file.

    Based solely on the Company's review of the copies of such Forms it has
received, the Company believes that all its officers, directors, and greater
than ten percent beneficial owners complied with all filing requirements
applicable to them with respect to transactions during 1998.

                                    PROXIES

    STOCKHOLDERS HAVE THREE CHOICES ON THE PROXY/VOTING INSTRUCTION CARD (THE
"PROXY CARD") WITH RESPECT TO THE ELECTION OF DIRECTORS. BY CHECKING THE BOX ON
THE PROXY CARD A STOCKHOLDER MAY: (I) VOTE FOR ALL OF THE DIRECTOR NOMINEES AS A
GROUP; (II) WITHHOLD AUTHORITY TO VOTE FOR ALL DIRECTOR NOMINEES AS A GROUP; OR
(III) VOTE FOR ALL DIRECTOR NOMINEES AS A GROUP EXCEPT THOSE NOMINEES IDENTIFIED
IN THE APPROPRIATE SPACE. CONCERNING THE PROPOSAL TO RATIFY THE APPOINTMENT OF
INDEPENDENT ACCOUNTANTS, BY CHECKING THE APPROPRIATE BOX ON THE PROXY CARD A
STOCKHOLDER MAY: (I) VOTE "FOR" THE ITEM; (II) VOTE "AGAINST" THE ITEM; OR (III)
"ABSTAIN" FROM VOTING ON THE ITEM.

                                       18
<PAGE>
    The cost of soliciting proxies will be borne by the Company. The Company
expects to solicit proxies solely by mail.

    UPON THE WRITTEN REQUEST OF ANY STOCKHOLDER OF RECORD ON MARCH 26, 1999, A
COPY OF THE COMPANY'S ANNUAL REPORT ON FORM 10-K FOR THE FISCAL YEAR ENDED
DECEMBER 31, 1998 (EXCLUDING EXHIBITS), AS FILED WITH THE SECURITIES AND
EXCHANGE COMMISSION, WILL BE SUPPLIED WITHOUT CHARGE. REQUESTS SHOULD BE
DIRECTED TO MR. PATRICK G. HEALY, NFO WORLDWIDE, INC., 2 PICKWICK PLAZA,
GREENWICH, CONNECTICUT 06830.

                                 VOTE REQUIRED

    To be elected as a director, each nominee must receive the affirmative vote
of a plurality of the votes cast by stockholders present in person or
represented by proxy and entitled to be voted at the Annual Meeting. An
affirmative vote of a majority of the votes cast by stockholders present in
person or represented by proxy and entitled to vote at the meeting is required
for all other matters including the ratification of the appointment of Arthur
Andersen LLP as independent accountants of the Company for calendar year 1999.

    The vote occurring at the meeting will be overseen by an inspector. The
inspector's duties include ascertaining the number of votes outstanding and the
voting power of each, determining the number of shares represented at the
meeting, counting all votes and ballots, determining and retaining for a
reasonable period a record of the disposition of any challenges made to any
determination by the inspections, and certifying the determination of the number
of shares represented and the outcome of the balloting. The aggregate number of
votes cast by all stockholders present in person or represented by proxy and
entitled to vote at the meeting will be counted for purposes of determining the
minimum number of affirmative votes required for the election of directors and
for the ratification of appointment of independent accountants. Abstentions and
"non-votes" will be counted as present in determining the existence of a quorum.
However, an abstention from voting (or withholding authority to vote for
directors) will have the same effect as a vote against. "Non-votes" will be
considered unvoted and will not have the effect of a vote against. A "non-vote"
occurs when a nominee holding shares for a beneficial owner votes on one
proposal, but does not vote on another proposal because the nominee does not
have discretionary voting power and has not received instructions from the
beneficial owner.

                           2000 STOCKHOLDER PROPOSALS

    To be eligible for inclusion in the Company's proxy statement, stockholder
proposals for the 2000 Annual Meeting of Stockholders must be received at the
Company's corporate office, NFO Worldwide, Inc. 2 Pickwick Plaza, Greenwich,
Connecticut 06830, Attention: Secretary, on or before December 1, 1999.

                                 OTHER BUSINESS

    As of the date of this Proxy Statement, the Board of Directors of the
Company is not aware of any matters that will be presented for action at the
Annual Meeting other than those described above. Should other business properly
be brought before the Annual Meeting, it is intended that the accompanying proxy
will be voted thereon in the discretion of the persons named as proxies.

                                       19


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