ELECTRONIC RETAILING SYSTEMS INTERNATIONAL INC
10-Q, 1996-08-14
CALCULATING & ACCOUNTING MACHINES (NO ELECTRONIC COMPUTERS)
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<PAGE>
                            FORM 10-Q
                 SECURITIES AND EXCHANGE COMMISSION
                   WASHINGTON, D.C. 20549
                              
      X     QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d)
   ------     OF THE SECURITIES EXCHANGE ACT OF 1934

            For the quarterly period ended June 30, 1996

                              OR

            TRANSITION REPORT PURSUANT TO SECTION 13 OR
15(d)
   -----      OF THE SECURITIES EXCHANGE ACT OF 1934

            For the transition period from            to
                                          ---------   ------
- ----

                 Commission file number 0-21456
                                        -------

                ELECTRONIC RETAILING SYSTEMS
                    INTERNATIONAL, INC.
   (Exact name of registrant as specified in its charter)

        Delaware                                   06-
1361276
(State or other jurisdiction of
(I.R.S. Employer
 incorporation or organization)
Identification No.)

                      372 Danbury Road
                 Wilton, Connecticut  06897
         (Address of principal executive offices, including
zip code)

                       (203) 761-7900
         (Registrant's telephone number, including area
code)

Indicate by check mark whether the registrant (1) has  filed
all  reports required to be filed by Section 13 or 15(d)  of
the Securities Exchange Act of 1934 during the preceding  12
months  (or for such shorter period that the registrant  was
required to file such reports), and (2) has been subject  to
such filing requirements for the past 90 days.

                    YES   X     NO
                              -------          -------

Indicate the number of shares outstanding of each of the
issuer's classes of common stock, as of the latest practicable
date.

       Class                   Outstanding at August 9, 1996
- -------------------               -----------------------------
Common Stock, $.01 par value            21,033,062 shares

<PAGE>
      Electronic Retailing Systems International, Inc.

                         Form 10-Q

                          Contents

<TABLE>
<CAPTIONS>                                                  Page Number
 PART I. Financial Information
 <S>                                                                   <C>
   <C>
 Item 1. Financial Statements (Unaudited)
 
          Condensed Consolidated Balance Sheet--June 30, 1996 and
              December 31, 1995                               3
 
          Condensed Consolidated Statement of Operations--Three
              and Six Months Ended June 30, 1996 and 1995
   4
 
          Condensed Consolidated Statement of Cash Flows--Six
              Months Ended June 30, 1996 and 1995             5
 
 Notes to Condensed Consolidated Financial Statements               6
 
 Item 2.     Management's Discussion and Analysis of Financial
                                  Condition and Results of Operations
             8

 
 PART II. Other Information
 
 Item 6. Exhibits and Reports on Form 8-K                      11
 
 SIGNATURES                                                        12

INDEX TO EXHIBITS                                         13
                                     
</TABLE>
<PAGE>
                         Electronic Retailing Systems International, Inc.
                         Condensed Consolidated Balance Sheet
                         (in thousands except per share and share amounts)
   <TABLE>
   <CAPTION>
                                                 June 30,         December
31,
                                                 1996      1995
                                                  (Unaudited)
   <S>                                                     <C>         <C>
   Assets
   Current assets
      Cash and cash equivalents                                      $
647      $      3,210
      Accounts receivable                                    1,312
1,356
      Inventories                                         1,761
1,874
      Prepayments and other current assets                      262
609
                         Total current assets                       3,982
7,049

   Equipment                                             2,192
2,047
      Accumulated depreciation                          (1,579)
(1,365)
      Net equipment                                          613
682
   Other non-current assets                                     863
585

Total assets
$     5,458               $     8,316
                                                           =======
=======
   Liabilities and Stockholders' Equity
   Current liabilities
   Accounts payable and accrued expenses
$     1,792               $     1,766
          Total current liabilities
1,792             1,766

   Long-term debt                                                 4,987
3,335
   Commitments                                           -
- -
      Stockholders' equity
Preferred stock, undesignated (par value $1.00 per share;
        1,860,000 shares authorized, none outstanding)
      Series A Cumulative Convertible Preferred Stock
        (140,000 shares authorized; 125,556 shares and 123,246
        shares issued and outstanding in 1996 and 1995)
126             123
      Common stock (par value $0.01 per share; 25,000,000 shares
        authorized; 11,800,048 and 11,748,232 shares
        issued and outstanding in 1996 and 1995)
118              117
      Additional paid-in capital
38,724        38,474
      Accumulated deficit
(40,289)      (35,499)
           Total stockholders' equity (deficit)
(1,321)          3,215

   Total liabilities and stockholders' equity                          $
5,458     $     8,316
                                                      ========
=======
     </TABLE>
      See accompanying notes to condensed consolidated
                    financial statements
                                                            

<PAGE>

                  Electronic Retailing Systems International, Inc.
                  Condensed Consolidated Statement of Operations
                  (in thousands, except per share amounts)
                         (Unaudited)
<TABLE>
<CAPTION>
                              Three Months Ended     Six Months Ended
                                 June 30,
June 30,
                              1996      1995         1996        1995
<S>                              <C>      <C>        <C>      <C>
Revenues
  Product Sales                  $     1,251     $        358         $
2,299      $        853
  Maintenance                              175               39
348                   70
    Total revenues                      1,426              397
2,647                 923

Cost of goods sold
  Product Sales                         1,282             728
2,526            1,295
  Maintenance                              245            116
445                 242
    Total cost of goods sold                    1,527                844
2,971            1,537

Gross profit (loss)                              (101)
(447)                     (324)         (614)

Operating expenses
  Selling, general and administrative (including
    amounts to related parties of $10 and $20
    during the three months ended June 30, 1996
    and 1995 and $19 and $40 during the
    six months ended June 30, 1996 and 1995)           1,746
1,594                   3,431        3,239
  Research and development                       251                 807
564            1,704
  Depreciation and amortization              40             27
82           54
  Stock option compensation                  11             27
22            54
    Total operating expenses                  2,048        2,455
4,099          5,051

  Loss from operations                (2,149)        (2,902)
(4,423)      (5,665)

Other income (expenses)
  Interest income                           16             10
50          29
  Interest expense                         (99)           (89)
(186)          (137)
  Gain on short-term investments                -                  -
- -              5
    Total other income (expenses)                  (83)
(79)                    (136)     (103)

  Net loss                       $   (2,232)     $  (2,981)   $  (4,559)
$(5,768)
                              =======   ======       ====== ======
Earnings per Share

  Weighted average common shares outstanding         11,796      11,746
11,782      11,737
                              =======   ======       ====== ======
  Net loss per common share             $    (0.19)  $    (0.25)      $
(0.41)     $  (0.49)
                              =======   ======       ====== ======
  </TABLE>
                  See accompanying notes to condensed consolidated
financial statements


<PAGE>
                   Electronic Retailing Systems International,
Inc.
                  Condensed Consolidated Statement of Cash Flows
                         (in thousands)
                         (Unaudited)
<TABLE>
<CAPTION>
                                          Six Months Ended
                                                  June 30,
                                            1996          1995
<S>                                             <C>
<C>
Net Cash Flows Used in Operating Activities:
  Net loss                                $   (4,559)       $
(5,768)
  Other adjustments to reconcile net loss to net cash
     used in operating activities                        884
918

        Cash used in operating activities            (3,675)
(4,850)

Cash Flows from Investing Activities:
  Capital expenditures                           (145)
(225)
  Capitalized software costs                            (394)
- -
  Proceeds from sales of short-term investments
- -            1,027

        Cash provided by (used in) investing activities
(539)              802

Cash Flows from Financing Activities:
  Net proceeds from issuance of long term note           1,650
1,050
  Net proceeds from line of credit                    -
2,500
  Other financing activities                         1
- -

        Cash provided by financing activities           1,651
3,550

        Net decrease in cash and cash equivalents
(2,563)         (498)

Cash and cash equivalents at beginning of period        3,210
1,131

Cash and cash equivalents at end of period                  $
647      $   633
                                       ======       =====
</TABLE>
                         See accompanying notes to condensed
consolidated financial statements
                                                           
                                                           
                                                           



<PAGE>
        Electronic Retailing Systems International, Inc.
      Notes to Condensed Consolidated Financial Statements
                          June 30, 1996
                           (Unaudited)


Note 1 -Basis of Consolidation:

     Electronic  Retailing Systems  International,  Inc.
     ("ERS" or the "Company"), was incorporated in  1993
     under  the  laws  of the State  of  Delaware  as  a
     holding  company  for the business  and  assets  of
     Electronic  Retailing Systems International,  Inc.,
     incorporated in 1990 under the laws of Connecticut,
     and   an   affiliated  partnership.  The  condensed
     consolidated  financial  statements   include   the
     accounts   of   the  Company   and   all   of   its
     subsidiaries.     All   significant    intercompany
     balances and transactions have been eliminated.

Note 2 -Basis of Presentation:

     The  accompanying unaudited condensed  consolidated
     financial   statements  have   been   prepared   in
     accordance   with  generally  accepted   accounting
     principles  for  interim financial information  and
     the  instructions to Form 10-Q and  Article  10  of
     Regulation  S-X.  Accordingly, they do not  include
     all  of  the information and footnotes required  by
     generally   accepted  accounting   principles   for
     complete financial statements.

     In  the  opinion  of management,  the  accompanying
     unaudited    condensed    consolidated    financial
     statements  include all adjustments, consisting  of
     normal recurring accruals, considered necessary for
     a  fair  presentation of the results of the interim
     periods.  Operating results for the three  and  six
     month   periods  ended  June  30,  1996   are   not
     necessarily  indicative  of  the  results   to   be
     expected  for  the  full year ending  December  31,
     1996.    The   accompanying   unaudited   condensed
     consolidated financial statements should be read in
     conjunction   with   the   consolidated   financial
     statements  and  notes thereto for the  year  ended
     December 31, 1995, included in the Company's Annual
     Report on Form 10-K for the year ended December 31,
     1995.

     Net  loss  per common share is computed  using  the
     weighted average number of common shares and common
     share  equivalents assumed to be outstanding during
     the  period.  Common share equivalents  consist  of
     the  Company's common shares issuable upon exercise
     of stock  options and stock purchase warrants.  The
     computation of net loss per common share  does  not
     reflect  common  share equivalents that  are  anti-
     dilutive.
                                
<PAGE>
                                
        Electronic Retailing Systems International, Inc.
      Notes to Condensed Consolidated Financial Statements
                          June 30, 1996
                           (Unaudited)
                                
                                
     Cash  and  cash  eqivalents at June  30,  1996  and
     December 31, 1995 include deposits of approximately
     $75,000   and  $440,000,  respectively,   held   as
     interest bearing collateral for irrevocable letters
     of  credit  of the same amounts relating to  future
     inventory  purchases.   Such   letters  of   credit
     expire on various dates through 1996.
                                
Note 3- Inventories:

     Inventories  are  stated  at  the  lower  of   cost
     (determined  on  a first in, first  out  basis)  or
     market value.  Inventories at June 30, 1996 consist
     of   $645,000   of  materials  and   supplies   and
     $1,116,000  of  finished  goods.   Inventories   at
     December   31,  1995  consisted  of   $674,000   of
     materials  and supplies and $1,200,000 of  finished
     goods.    Inventories   in   excess   of   expected
     requirements  due  to new product introductions  or
     product enhancements are expensed currently.

Note 4- Adoption of New Accounting Standard:

     ERS  has  adopted Statement of Financial Accounting
     Standards   No.  123  "Accounting  for  Stock-Based
     Compensation"  ("FAS 123").  FAS  123  indicates  a
     preference  for  a  fair  value  based  method   of
     accounting  for employee stock options, but  allows
     for  continuation  of  the  intrinsic  value  based
     method  under  Accounting Principles Board  Opinion
     No.  15 "Accounting for Stock Issued to Employees".
     The  Company has chosen to continue its use of  the
     intrinsic  value  based method of  accounting,  but
     will    present   required   financial    statement
     disclosures it its Annual Report on Form  10-K  for
     the year ending December 31, 1996.

Note 5 - Subsequent Event:

     On   July  11,  1996,  the  Company  completed  the
     offshore   public  offering  of  an  aggregate   of
     4,963,500  shares  of its common  stock,  $.01  par
     value   ("Common   Stock"),  in   accordance   with
     Regulation S under the Securities Act of 1933,  and
     the    contemporaneous   private    placement    to
     subscribers,  including  certain  members  of   the
     Company's   Board   of    Directors   and     their
     affiliates,  of an aggregate of 911,657  shares  of
     Common Stock.  Net proceeds from these transactions
     were approximately $12.0 million.
<PAGE>
        Electronic Retailing Systems International, Inc.
      Notes to Condensed Consolidated Financial Statements
                          June 30, 1996
                           (Unaudited)


     In   connection  with  the  completion   of   these
     transactions,  holders of the  Company's  Series  A
     Cumulative Convertible Preferred Stock,  $1.00  par
     value,  converted their shares, in accordance  with
     their  terms, into an aggregate of 3,138,900 shares
     of   Common   Stock,  in  exchange   for   payments
     aggregating $235,000.

<PAGE>
        ELECTRONIC RETAILING SYSTEMS INTERNATIONAL, INC.
             MANAGEMENT'S DISCUSSION AND ANALYSIS OF
          FINANCIAL CONDITION AND RESULTS OF OPERATIONS

Overview

Since  its inception in April 1990, the Company has been  engaged
primarily in the development, design, market testing and sale  of
its   electronic   shelf  labeling  system.   The   Company   has
concentrated on the design, development, marketing  and  sale  of
the  ERS  ShelfNet(tm)  system (the "ERS ShelfNet  System").  The
Company  subcontracts  to  third  parties  the  manufacture   and
assembly  of  the  components comprising the ERS ShelfNet  System
and, subject to the oversight of the Company, the installation of
its  components.  In  addition, the Company engages  unaffiliated
parties  to  augment its internal development  resources  and  to
assist  it  in  the  continued development of  the  ERS  ShelfNet
System.  Since  inception, the Company  has  generated  aggregate
revenues  of $10,198,000, and has incurred a cumulative net  loss
of  approximately $52,281,000, excluding non-cash charges in  the
amount of $8,622,000 for stock option compensation expense.

The  market  for  electronic shelf labeling systems,  which  were
first  introduced in the mid-1980's, is in the development  stage
and market acceptance of and demand for these systems are subject
to  a  high  level  of uncertainty.  The Company's  success  will
depend  upon  the rate at and extent to which supermarket  chains
choose  to  install electronic shelf labeling systems  throughout
their stores.  The initial acceptance and rate of installation by
supermarket chains may be affected by numerous factors beyond the
Company's  control, including the customer's  assessment  of  the
benefits  of  and the need for electronic shelf labeling  systems
and the customer's available capital resources.

The   Company's   revenues  and  operating   results   may   vary
significantly  from  quarter to quarter as a  result  of  various
factors  including  the  timing of  customer  orders  and  system
shipments and installations.


Results of Operations

Revenues.  During the three month period ended June 30, 1996, the
Company's total revenues were $1,426,000 compared to $397,000  in
the  corresponding quarter in 1995.  Revenues for the six  months
ended June 30, 1996 were $2,647,000, compared to $923,000 for the
corresponding  period  in  1995.  The  increase  in  revenues  is
primarily attributable to greater product sales in the first  and
second  quarter of 1996, including software license fees  in  the
second  quarter.  For the first half of 1996  and  1995,  product
sales  were  to five customers and three customers, respectively,
within the supermarket industry.

Cost  of goods sold.  Cost of goods sold consists of the cost  of
hardware   components   of  the  ERS  ShelfNet   System,   system
installation costs, depreciation of tools and dies owned  by  the
Company and utilized in the manufacturing of hardware components,
amortization   of  capitalized  software  costs,   warranty   and
maintenance costs, freight and inventory obsolescence.

<PAGE>


Cost of goods sold was $1,527,000 for the three months ended June
30,  1996,  compared to $844,000 for the three months ended  June
30,  1995.  Cost of goods sold for the six months ended June  30,
1996 and 1995 were $2,971,000 and $1,537,000, respectively.  Cost
of  goods  sold for the three and six months ended June 30,  1996
included  warranty  and  maintenance  expenses  of  $245,000  and
$445,000, respectively, compared to $116,000 and $242,000 in  the
corresponding  1995  periods.   The  increase  in  warranty   and
maintenance costs reflects the growing installation base for  the
ERS   ShelfNet  System.   The  Company  anticipates  that  system
enhancements  implemented in 1995 and 1996 will further  decrease
future warranty and maintenance expenses per installation and, in
the  future,  that  the cost of goods sold  will  decrease  as  a
percentage  of  revenues  as  a result  of  higher  manufacturing
volumes  of  its  components and as the installation  process  is
improved.


Selling,  General  and  Administrative.   Selling,  general   and
administrative  costs consist of personnel costs associated  with
selling  and administrative staff, overhead, market research  and
development,  and  customer service personnel.  Selling,  general
and  administrative  costs were $1,746,000 for  the  three  month
ended  June  30, 1996, an increase of 10%, compared to $1,594,000
for  the  second quarter of  1995.  For the six month ended  June
30,   1996,  selling,  general  and  administrative  costs   were
$3,431,000,  an  increase of 6%, compared to  $3,239,000  in  the
corresponding period in 1995.

Research   and  Development.   Total  research  and   development
expenses were $251,000 for the three month period ended June  30,
1996  compared to $807,000 for the same period in 1995.  For  the
six  months  ended June 30, 1996, total research and  development
expenses   were   $564,000  compared  to   $1,704,000   for   the
corresponding period in the previous year. Expenses  incurred  in
the  development of the hardware components of the  ERS  ShelfNet
System decreased to $244,000 and $549,000 for the three month and
six  month  periods  ended  June  30,  1996,  respectively,  from
$446,000  and  $956,000  for  the same  periods  in  1995,  which
reflected  reduced  payments  to third  parties  for  development
activities.  For the three and six month periods ended  June  30,
1996,    the   Company   capitalized   $171,000   and   $394,000,
respectively, of product development costs that will be amortized
over  the  shorter of the estimated useful life  of  the  related
software product or process or three years.  There were  no  such
amounts capitalized in the three and six month periods ended June
30, 1995.

Stock  Option  Compensation.  The Company  recorded  $11,000  and
$22,000  in non-cash compensation expense for the three  and  six
month  periods  ended  June  30, 1996  compared  to  $27,000  and
$54,000,  respectively,  for the corresponding periods  in  1995.
Non-cash compensation expense results from the Company's issuance
of  stock  options to its employees at exercise prices below  the
fair  market value at date of grant and is recognized as  expense
over the employees' respective service periods.

Interest  Income.   Interest income  increased   to  $16,000  and
$50,000 for the three and six month periods ended June 30,  1996,
respectively,   compared  to $10,000 and  $29,000,  respectively,
for  the  same  periods in 1995, due to increased cash  and  cash
equivalents available for investment.
<PAGE>
Interest  Expense.  Interest expense for the three and six  month
periods   ended   June  30,  1996  was  $99,000   and   $186,000,
respectively,   compared  to  $89,000  and   $137,000   for   the
corresponding  periods  in  1995.   Interest  expense   in   1996
represents  interest  on amounts borrowed  from  the  Connecticut
Development  Authority ("CDA") and, in 1995, on amounts  borrowed
from the CDA and a revolving credit facility with certain members
of  the Board of Directors and their affiliates.

Income  Taxes.   The  Company  has  incurred  net  losses   since
inception which have generated net operating loss carry  forwards
of  approximately  $40 million for federal and state  income  tax
purposes, which are available to offset future taxable income and
expire through the years to 2010 for federal income tax purposes.
These   losses  are  subject  to  limitation  on  future   year's
utilization should certain ownership changes occur. The  offshore
public offering and related transactions described in Note  5  to
the  Notes  to  Condensed Consolidated Financial  Statements  may
result in certain limitations on future year's utilization.

In consideration of the Company's accumulated losses through June
30, 1996 and the uncertainty of its ability to utilize any future
tax  benefits  resulting from these losses, the  impact  of  this
potential  tax  benefit  has  been eliminated  in  the  Company's
condensed consolidated financial statements.



Liquidity and Capital Resources

As  of  June  30,  1996, the Company had net working  capital  of
$2,190,000,  reflecting cash and cash equivalents  of   $647,000,
compared  to  net working capital of $5,283,000, reflecting  cash
and  cash  equivalents of $3,210,000 at December 31,  1995.   The
decrease  in net working capital and in cash and cash equivalents
resulted from the funding of the Company's operations during  the
first half  of 1996.  Net cash used in operations was  $3,675,000
for  the six months ended June 30, 1996, compared to net cash  of
$4,850,000 used in operating activities in the corresponding 1995
period.

On  July  11,  1996, the Company completed:   (i)   the  offshore
public  offering (the "Regulation S Transaction") of an aggregate
of  4,963,500  shares of its common stock, $.01  par  value  (the
"Common  Stock"),  in  accordance with  Regulation  S  under  the
Securities Act of 1933, as a result of which the Company received
gross  proceeds  of approximately $11.2 million,  and  (ii)   the
contemporaneous private placement (the "Private Placement") of an
aggregate  of  911,657  shares of Common  Stock  to  subscribers,
including certain members of the Company's Board of Directors and
their affiliates, as a result of which the Company received gross
proceeds of approximately $2.1 million.

In  connection with completion of such transactions,  holders  of
all  125,556  outstanding  shares  of  the  Company's  Series   A
Cumulative,  Convertible Preferred Stock, $1.00  par  value  (the
"Preferred  Stock"), converted their shares, in  accordance  with
their  terms,  into an aggregate of 3,138,900  shares  of  Common
Stock,  in  exchange  for  payments  aggregating  $235,000   (the
"Preferred  Stock  Payments").   Following  completion  of   such
transactions,  including  the issuance  of  218,957  shares  (the
"Commission  Shares")  of  Common Stock  as  commissions  in  the
Regulation  S Transaction, the Company had outstanding 21,033,062
shares of Common Stock.
<PAGE>
The  aggregate  net proceeds to the Company in such  transactions
were  in  the  estimated  amount of approximately  $12.0  million
(approximately $10.2 million in the Regulation S Transaction, and
approximately  $2.0  million in the  Private  Placement,  in  the
aggregate net of the Preferred Stock Payments).  Net expenses  do
not  reflect  non-cash  expenses represented  by  the  Commission
Shares but reflect finder's fees in the amount of $199,000, which
were  applied  to the acquisition of shares in the  Regulation  S
Transaction.  As of June 30, 1996, giving pro forma effect to the
Regulation  S  Transaction  and  the  Private  Placement  (as  if
completed  on such date), the Company would have had net  working
capital  of $14,147,000, reflecting cash and cash equivalents  of
$12,604,000.

The  Company borrowed the remaining $1,650,000 under its facility
with the CDA during the first quarter of 1996.  The aggregate  of
$5,000,000  of  indebtedness is repayable five  years  after  the
August 1994 closing on such facility and is convertible to shares
of   Common  Stock,  through  August  12,  1997  at  an  adjusted
conversion  price  calculated at $3.00 plus  the  average  market
price  of  the Common Stock during the eighteen months  prior  to
conversion and thereafter at $3.00 plus the average market  price
of the Common Stock during the twelve months prior to conversion.
At  closing,  the  CDA  acquired five-year warrants  to  purchase
699,724 shares (as adjusted) of Common Stock, exercisable  at  an
adjusted  price through August 12, 1997 calculated as $2.58  plus
the  average market price of the Common Stock during the eighteen
months  prior  to  exercise, and thereafter  as  $2.58  plus  the
average market price of the Common Stock during the twelve months
prior  to  exercise.  Under its arrangements with  the  CDA,  the
Company will be obligated to comply with certain covenants  (some
of  which  remain  in effect for up to ten years  from  closing),
covering  such matters as maintaining a presence in  Connecticut.
In  the event of specified changes in control of the Company  and
prepayment of its note, the Company has rights to repurchase such
warrants  and shares at the fair market value thereof (calculated
pursuant  to  such  arrangements), and  thereby  extinguish  such
covenants.

The Company's capital expenditures were $145,000 and $225,000 for
the  six months ended June 30, 1996 and 1995, respectively.   The
Company   anticipates   that  such  capital   expenditures   will
approximate  $400,000 in 1996.  In the first half  of  1996,  the
Company also capitalized  $394,000 of product development  costs.
There  were  no such costs capitalized in the corresponding  1995
period.

To  date,  the Company has not generated positive cash flow  from
operations, and has historically funded its operations  primarily
through loans from its stockholders, the sale of interests in  an
affiliated  partnership, its initial public offering  consummated
in 1993, its arrangements with the CDA, and the sale of Preferred
Stock  to  members of the Company's Board of Directors and  their
affiliates.   The  Company will utilize  the  proceeds  from  the
Regulation  S  Transaction and the Private Placement  as  working
capital  for  general corporate purposes.  The  Company  believes
that  its  current  resources will  be  sufficient  to  fund  the
Company's working capital requirements through 1997.  The Company
has  no current arrangements with respect to, or sources of,  any
additional financing, and there can be no assurance that any such
additional financing will be available if required.


<PAGE>

      Electronic Retailing Systems International, Inc.

                        Form 10-Q
 
                Part II-Other Information
 
 
 PART II.  Other Information
 
 Item 6. EXHIBITS AND REPORTS ON FORM 8-K
 
         (a)  Exhibits
   
               The  exhibits  filed  or  incorporated   by
               reference as part of this Quarterly  Report
               on  Form  10-Q  are listed on the  attached
               Index to Exhibits.
 
         (b)  Current Reports on Form 8-K
 
               During the quarter ended June 30, 1996, the
               Company filed a Current Report on Form  8-K
               dated  June 24, 1996 reporting, under "Item
               5.  Other Events." thereunder the Company's
               proposed  Regulations  S  Transaction   and
               Private Placement.  No financial statements
               were   included  with  such  report.    The
               Company also filed a Current Report on Form
               8-K  dated July 11, 1996 addressing,  under
               "Item  5.  Other  Events." thereunder,  the
               closing  on July 11, 1996 of the Regulation
               S  Transaction  and the Private  Placement.
               The  Company filed an unaudited  pro  forma
               balance  sheet  as  and at  May  31,  1996,
               giving effect to such transactions,  as  an
               exhibit to such report.
          
          
          
          
 <PAGE>
 
                           Signatures
 
 
   Pursuant  to the requirements of the Securities Exchange  Act
   of  1934,  the registrant has duly caused this report  to  be
   signed  on  its  behalf  by  the undersigned  thereunto  duly
   authorized.
   
   
   
   
                   ELECTRONIC RETAILING SYSTEMS
                   INTERNATIONAL, INC.
   
   
   
   
   
     8/13/96        s/ Bruce F. Failing, Jr.
     --------       ---------------------------
     Date           Bruce F. Failing, Jr.
                   President and Chief Executive Officer
   
   
   
   
   
   
     8/13/96        s/ William B. Fischer
     --------       ---------------------
     Date           William B. Fischer
                   Vice President, Finance
                   (principal financial and
                     accounting officer)
   
   
 <PAGE>
      Electronic Retailing Systems International, Inc.

         Form 10-Q for the Three Months Ended June 30, 1996
 
                    Index to Exhibits
 <TABLE>
 <CAPTION>
   Exhibit Number       Document Description
       <S>                    <C>
        3 (i)      Certificate    of    Incorporation,    as
                    amended, of the Company (incorporated by
                    reference to Exhibit 5(b) to the Current
                    Report on Form 8-K dated July 11, 1996)
  
                   10 (a)Placing Agreement dated July 5, 1996 between the Compa
                    ny     and     Henderson     Crosthwaite
                    Institutional      Brokers       Limited
                    (incorporated by reference to Exhibit  5
                    (c)  to  the Current Report on Form  8-K
                    dated July 11, 1996)
  
                   10 (b)Agreement with Respect to U.S. Securities Laws dated J
                    uly  2,  1996  between the  Company  and
                    Henderson    Crosthwaite   Institutional
                    Brokers    Limited    incorporated    by
                    reference  to  Exhibit  5  (d)  to   the
                    Current  Report on Form 8-K  dated  July
                    11, 1996)
  
                   10 (c)Forms of Subscription Agreement accepted July 5, 1996
                    by    the   Company   (incorporated   by
                    reference  to  Exhibit  5  (f)  to   the
                    Current  Report on Form 8-K  dated  July
                    11, 1996)
  
                   10 (d)Registration Rights Agreement dated July 11, 1996 betw
                    een  the  Company  and  the  subscribers
                    parties    thereto   (incorporated    by
                    reference  to  Exhibit  5  (g)  to   the
                    Current  Report on Form 8-K  dated  July
                    11, 1996)
  
                   11           Computation of Net Loss Per Common Share
  
                   27Financial Data Schedule, which is submitted electronically to
                    the  Securities and Exchange  Commission
                    for information only and is not filed.
  
 </TABLE>


                                                             Exhibit 11

                         Electronic Retailing Systems International, Inc.
                         Computation of Net Loss Per Common Share

<TABLE>
<CAPTION>
                                                  Three  Months
Six Months
                                                   Ended          Ended
June 30, 1996            June 30, 1996
                                                  --------------  --------
- -----
<S>                                                  <C>          <C>
Net loss                                          ($2,232,000)
($4,559,000)

Dividends on Preferred Stock                              -
(231,000)

Net loss available to common shareholders            ($2,232,000)
($4,790,000)
                                                  ============
============

Weighted average common shares outstanding             11,796,330
11,782,065
                                                  ============
============

Net loss per common share                                 ($0.19)
($0.41)
                                                  ============
============


Calculation of  weighted average shares outstanding
- ----------------------------------------------------

Shares issued and outstanding at December 31, 1995    11,748,232
11,748,232
Subsequent issuance of shares pursuant to stock option plan       48,098
33,833

Weighted average common shares outstanding            11,796,330
11,782,065                                                   ===========
===========

</TABLE>





<TABLE> <S> <C>

<ARTICLE> 5
       
<S>                             <C>
<PERIOD-TYPE>                   6-MOS
<FISCAL-YEAR-END>                          DEC-31-1996
<PERIOD-END>                               JUN-30-1996
<CASH>                                             647
<SECURITIES>                                         0
<RECEIVABLES>                                    1,411
<ALLOWANCES>                                      (99)
<INVENTORY>                                      1,761
<CURRENT-ASSETS>                                 3,982
<PP&E>                                           2,192
<DEPRECIATION>                                 (1,579)
<TOTAL-ASSETS>                                   5,458
<CURRENT-LIABILITIES>                            1,792
<BONDS>                                          4,987
                                0
                                        126
<COMMON>                                           118
<OTHER-SE>                                     (1,565)
<TOTAL-LIABILITY-AND-EQUITY>                     5,458
<SALES>                                          2,299
<TOTAL-REVENUES>                                 2,647
<CGS>                                            2,526
<TOTAL-COSTS>                                    2,971
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                    16
<INTEREST-EXPENSE>                                 186
<INCOME-PRETAX>                                (4,559)
<INCOME-TAX>                                         0
<INCOME-CONTINUING>                            (4,559)
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   (4,559)
<EPS-PRIMARY>                                   (0.41)
<EPS-DILUTED>                                        0
        

</TABLE>


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