ELECTRONIC RETAILING SYSTEMS INTERNATIONAL INC
10-Q, 1997-05-16
CALCULATING & ACCOUNTING MACHINES (NO ELECTRONIC COMPUTERS)
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IN ACCORDANCE WITH RULE 201 OF REGULATION S-T, THIS
FORM 10-Q IS BEING FILED IN PAPER PURSUANT TO A
TEMPORARY HARDSHIP EXEMPTION.
===========================================================

	FORM 10-Q
	SECURITIES AND EXCHANGE COMMISSION
	WASHINGTON, D.C. 20549

	  X  QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d)
	---- OF THE SECURITIES EXCHANGE ACT OF 1934

    		For the quarterly period ended March 31, 1997

			                        OR

	____	TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d)
		     OF THE SECURITIES EXCHANGE ACT OF 1934

	For the transition period from ________to _________ 

       		Commission file number 0-21456

	         ELECTRONIC RETAILING SYSTEMS
             	INTERNATIONAL, INC.
	(Exact name of registrant as specified in its charter)

	Delaware		 		  		                06-1361276
	(State or other jurisdiction of	(I.R.S. Employer
	incorporation or organization)    Identification No.)	

               		372 Danbury Road
         		Wilton, Connecticut  06897
		(Address of principal executive offices, including 
    zip code)

		             (203) 761-7900
		(Registrant's telephone number, including area 
    code)

Indicate by check mark whether the registrant (1) has filed 
all reports required to be filed by Section 13 or 15(d) of 
the Securities Exchange Act of 1934 during the preceding 12 
months (or for such shorter period that the registrant was 
required to file such reports), and (2) has been subject to 
such filing requirements for the past 90 days.      
          		YES    X    	  NO         		
	             	 ------       ------
Indicate the number of shares outstanding of each of the 
issuer's classes of common stock, as of the latest 
practicable date.
   Class           	           Outstanding at  May 12, 1997
- -----------------------        ---------------------------
Common Stock, $.01 par value	       21,084,156 shares

===========================================================


<PAGE>
	Electronic Retailing Systems International, Inc.

                 	Form 10-Q

                  	Contents

                               									Page Number
PART I. Financial Information	

Item 1.	Financial Statements	

Condensed Consolidated Balance Sheet--
  March 31, 1997 and December 31, 1996			           3

Condensed Consolidated Statement of Operations--
  Three Months Ended March 31, 1997 and 1996		      4

Condensed Consolidated Statement of Cash Flows--
  Three Months Ended March 31, 1997 and 1996		      5

Notes to Condensed Consolidated Financial
  Statements								                                6

Item 2.	Management's Discussion and Analysis
		of Financial Condition and Results of
		Operations						                                  8


PART II. Other Information	

Item 2.	Changes in Securities				                  12

Item 6.	Exhibits and Reports on Form 8-K		         12

SIGNATURES								                                 13	

INDEX TO EXHIBITS							                           14	 


    <PAGE>
    <TABLE>
                           Electronic Retailing Systems International, Inc.
                               Condensed Consolidated Balance Sheet
                          (in thousands except per share and share amounts)
    <CAPTION>
                                                 March 31,        December 31,
                                              ---------------    -------------
                                                   1997              1996
                                              ---------------    -------------
                                                (Unaudited)
    <S>                                       <C>                 <C>
    Assets
    Current assets
       Cash and cash equivalents               $101,927            $  8,198
       Accounts receivable                        1,051               1,061
       Inventories                                  645                 821
       Prepayments and other current assets         371                 232
                                               ----------         ---------
          Total current assets                  103,994              10,312
                                               ----------         ---------
    Equipment                                     2,643               2,444
       Accumulated depreciation                  (1,930)             (1,798)
                                               ----------         ---------
       Net equipment                                713                 646
                                               ----------         ---------
    Other non-current assets                      5,920               1,302
                                               ----------         ---------
    Total assets                               $110,627            $ 12,260
                                               ==========         =========
    Liabilities and Stockholders' Equity
     Current liabilities
       Accounts payable and accrued expenses   $  1,562            $  1,548
                                               ----------         ---------
          Total current liabilities               1,562               1,548
                                               ----------         ---------
    Long-term debt
       CDA Note, 7.4%                             4,989               4,989
       Senior Discount Notes, 13.25%             97,447                   -
                                               ----------         ---------
          Total long-term debt                  102,436               4,989
                                               ----------         ---------
    Common stock purchase warrants                5,100                   -
                                               ----------         ---------
    Commitments                                       -                   -
                                               ----------         ---------
    Stockholders' equity
       Preferred stock (par value $1.00 
       per share, 2,000,000 shares
       authorized, none issued and outstanding)       -                   -
       Common stock (par value $0.01 per share; 
       35,000,000 and 25,000,000 shares 
       authorized, 21,078,206 and 21,047,106
       shares issued and outstanding in 1997 
       and 1996)                                    211                  210
       Additional paid-in capital                50,730               50,655
       Accumulated deficit                      (49,412)             (45,142)
                                               ---------            ---------
             Total stockholders' equity           1,529                5,723
                                               ---------            ---------
    Total liabilities and stockholders' 
     equity                                    $110,627             $ 12,260
                                               ========             ========
               See accompanying notes to consolidated financial statements
    </TABLE>


<PAGE>
<TABLE>
                             Electronic Retailing Systems International, Inc.
                              Condensed Consolidated Statement of Operations
                               (in thousands, except per share amounts)
                                       (Unaudited)
   <CAPTION>
                                              Three Months Ended
                                                   March 31,
                                              -------------------
                                              1997           1996
                                              ----           ----
   <S>                                        <C>            <C>
   Revenues
      Product sales                           $      254     $   1,048
      Maintenance                                    266           173
                                              ----------     ---------
         Total revenues                              520         1,221
                                              ----------     ---------
   Cost of goods sold
      Product sales                                  323         1,244
      Maintenance                                    242           200
                                              ----------     ---------
         Total cost of goods sold                    565         1,444
                                              ----------     ---------
         Gross profit (loss)                         (45)         (223)
                                             -----------     ---------
   Operating expenses
      Selling, general and administrative          2,017         1,696
      Research and development                       490           313
      Depreciation and amortization                   41            42
                                             -----------     ---------
         Total operating expenses                  2,548         2,051
                                             -----------     ---------
      Loss from operations                        (2,593)       (2,274)
                                             -----------     ---------
   Other income (expenses)
      Interest income                              1,046            34
      Interest expense                            (2,723)          (87)
                                             -----------     ---------
         Total other income (expenses)            (1,677)          (53)
                                             -----------     ---------
      Net loss                                $   (4,270)    $  (2,327)
                                              ===========    =========
   Earnings per Share
      Weighted average common shares 
        outstanding                               21,055        11,767
                                             ===========     =========
      Net loss per common share                 $  (0.20)    $   (0.22)
                                             ===========     =========

         See accompanying notes to consolidated financial statements
   </TABLE>


        <PAGE>
        <TABLE>
                     Electronic Retailing Systems International, Inc.
                     Condensed Consolidated Statement of Cash Flows
                                  (in thousands)
                                   (Unaudited)
        <CAPTION>
                                                       Three Months Ended
                                                            March 31,
                                                       ------------------
                                                      1997           1996
                                                      ----           ----
        <S>                                           <C>            <C>
        Cash Flows Used in Operating Activities:
           Net loss                                   ($  4,270)     ($2,327)
           Other adjustments to reconcile net loss 
            to net cash used in operating activities      3,198         (244)
                                                      ----------     --------
             Cash used in operating activities           (1,072)      (2,571)
                                                      ----------     --------
        Cash Flows Used in Investing Activities:
           Capital expenditures                            (199)         (76)
           Capitalized product development costs            (75)        (223)
                                                      ----------     --------
             Cash used in investing activities             (274)        (299)
                                                      ----------     --------
        Cash Flows from Financing Activities:
           Net proceeds from issuance of long-term 
            debt                                         89,900        1,650
           Proceeds from issuance of common stock 
            warrants                                      5,100            -
           Proceeds from exercise of stock options           75            1
                                                      ----------      -------
             Cash provided by financing activities       95,075        1,651
                                                      ----------      -------
             Net increase (decrease) in cash and cash
                 equivalents                             93,729       (1,219)
                                                      ----------      -------
        Cash and cash equivalents at beginning of 
           period                                         8,198        3,210
                                                      ----------      -------
        Cash and cash equivalents at end of period     $101,927       $1,991
                                                       ========       =======




            See accompanying notes to consolidated financial statements
        </TABLE>


        <PAGE>
 Electronic Retailing Systems International, Inc.
Notes to Condensed Consolidated Financial Statements
                 March 31, 1997
                  (Unaudited)


Note 1 -Basis of Consolidation:

Electronic Retailing Systems International, Inc. ("ERS" 
or the "Company"), was incorporated in 1993 under the laws 
of the State of Delaware as a holding company for the 
business and assets of Electronic Retailing Systems 
International, Inc., incorporated in 1990 under the laws of 
Connecticut, and an affiliated partnership. The condensed 
consolidated financial statements include the accounts of 
the Company and all of its subsidiaries.  All significant 
intercompany balances and transactions have been eliminated.

Note 2 -Basis of Presentation:

The accompanying unaudited condensed consolidated 
financial statements have been prepared in accordance with 
generally accepted accounting principles for interim 
financial information and the instructions to Form 10-Q and 
Article 10 of  Regulation S-X.  Accordingly, they do not 
include all of the information and footnotes required by 
generally accepted accounting principles for complete 
financial statements.

In the opinion of management, the accompanying 
unaudited condensed consolidated financial  statements 
include all adjustments, consisting of normal recurring 
accruals, considered necessary for a fair presentation of 
the results of the interim periods.  Operating results for 
the three month period ended March 31, 1997 are not 
necessarily indicative of the results to be expected for the 
full year ending December 31, 1997.  The accompanying 
unaudited condensed consolidated financial statements should 
be read in conjunction with the consolidated financial 
statements and notes thereto for the year ended December 31, 
1996, included in the Company's Annual Report on Form 10-K 
for the year ended December 31, 1996.
	
Earnings (loss) per common share is computed using the 
weighted average number of common shares and common share 
equivalents assumed to be outstanding during the period.  
Common share equivalents consist of the Company's common 
shares issuable upon exercise of stock options and stock 
purchase warrants.  The computation of earnings (loss) per 
common share does not reflect common share equivalents that 
are anti-dilutive.

Note 3- Inventories:

Inventories are stated at the lower of cost (determined 
on a first in, first out basis) or market value.  
<PAGE>
 Electronic Retailing Systems International, Inc.
Notes to Condensed Consolidated Financial Statements
               March 31, 1997
                (Unaudited)


Inventories at March 31, 1997 consist of $143,000 of 
materials and supplies and $502,000 of finished goods. 
Inventories at December 31, 1996 consisted of $188,000 of 
materials and supplies and $633,000 of finished goods.  
Inventories in excess of expected requirements due to new 
product introductions or product enhancements are expensed 
currently.

Note 4 - Sale of Senior Discount Notes and Warrants:
	
On January 24, 1997,  the Company completed the sale, 
in a private offering (the "Private Placement"), of 147,312 
Units ("Units") consisting of $147,312,000 principal amount 
at maturity of 13.25% Senior Discount Notes due February 1, 
2004 (the "Notes") together with warrants (the "Warrants") 
to purchase an aggregate of 2,538,258 shares of Common 
Stock, at an exercise price of $5.23 per share, exercisable 
from the period commencing on the first anniversary of 
closing through February 1, 2004. 

The Units were sold to investors at a price aggregating 
$100 million, representing a yield to maturity on the Notes 
of 13.25%.  No cash interest will accrue on the Notes prior 
to February 1, 2000.  Interest will be payable thereafter on 
February 1 and August 1 of each year commencing August 1, 
2000.  The Notes are non-callable prior to February 1, 2001.  
Upon specified change in control events, each holder has the 
right to require the Company to purchase its Note at a 
specified price.  The net proceeds to the Company from the 
sale of the Units approximated $95 million, of which $5.1 
million was attributed to the Warrants based on an estimate 
of their fair value.

The indenture under which the Notes were issued places 
limitations on operations and sales of assets by the Company 
or its subsidiaries, requires maintenance of certain 
financial ratios in order for the Company to incur 
additional indebtedness (subject to specified exceptions), 
requires the delivery by the Company's subsidiaries of 
guaranties if specified debt is subsequently incurred by 
such subsidiaries, and limits the Company's ability to pay 
cash dividends or make other distributions to the holders of 
its capital stock or to redeem such stock.



<PAGE>
 Electronic Retailing Systems International, Inc.
Notes to Condensed Consolidated Financial Statements
                March 31, 1997
                 (Unaudited)

Note 5 - New Accounting Standard:

In February 1997, the Financial Accounting Standards Board  
issued Financial Accounting Standard No. 128 "Earnings per 
Share" ("FAS 128") to be effective for financial statements 
for periods ending after December 15, 1997.

The changes required by FAS 128 adjust the calculation 
of earnings per share ("EPS") under generally accepted 
accounting principles in the U.S. to be more consistent with 
international standards.  Under the new standard, companies 
will replace the reporting of "primary" EPS with "basic" 
EPS.  Basic EPS is calculated by dividing the income 
available to common stockholders by the weighted average 
number of common shares outstanding for the period, without 
consideration for common stock equivalents.  "Fully diluted" 
EPS will be replaced by "diluted" EPS, which will be similar 
to fully diluted EPS as previously computed. 

Due to the Company's generation of losses there is no 
difference anticipated between "primary" EPS as reported by 
the Company and "basic" EPS as computed under FAS 128.

Note 6 - Subsequent Event:

The Company has engaged Patricof & Co. in connection with 
certain corporate finance services and, in addition to fees 
that become due if certain transactions are consummated, 
Patricof's retainer includes three-year warrants issued in 
the second quarter exercisable with respect to 250,000 
shares of Common Stock at an exercise price of $5.24 per 
share.


<PAGE>
    ELECTRONIC RETAILING SYSTEMS INTERNATIONAL, INC.
MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
             AND RESULTS OF OPERATIONS 

Overview

The market for ESL systems is in the development stage, and 
the Company estimates that, as of December 31, 1996, 
approximately 120 stores in the United States were operating 
such systems, out of a potential market in excess of 100,000 
supermarkets and other stores. Large supermarket chains have 
tested the productivity benefits as well as the technical 
functionality of ESL systems in pilot stores, as a result of 
which the Company believes they are in a position to consider 
rolling out the systems. The Company's objective is to be the 
worldwide leader in the emerging ESL system market as product 
adoption and penetration increases.

Because the market for ESL systems is in the development 
stage, market acceptance of and demand for these systems are 
subject to a high level of uncertainty. The Company's success 
will depend upon the rate at and extent to which retailers 
choose to install ESL systems throughout their stores. The 
initial acceptance and rate of installation by retailers may 
be affected by numerous factors beyond the Company's control, 
including the customer's assessment of the benefits of and the 
need for ESL systems and the customer's available capital 
resources.

Since its inception in April 1990, the Company has been 
engaged primarily in the development, design, market testing 
and, more recently, sale of the ERS ShelfNet System. The 
Company subcontracts to third parties the manufacture and 
assembly of the components comprising the ERS ShelfNet System. 
In addition, the Company engages unaffiliated parties to 
augment its internal development resources and to assist it in 
the continued development of the ERS ShelfNet System. Since 
inception and through March 31, 1997, the Company has 
generated cumulative revenues of $13.1 million, and has 
incurred a cumulative net loss of approximately $70 million, 
which includes non-cash charges in the amount of $8.6 million 
for stock option compensation expense.

The Company historically has marketed the ERS ShelfNet System 
for sale at prices generally in excess of $100,000 per store. 
The purchase of an ESL system from the Company has therefore 
represented a significant capital expenditure for capital-
constrained retailers. The Company now intends also to market 
its ERS ShelfNet System on a fee based arrangement whereby the 
Company will own the system and, with no upfront cash cost to 
the retailer, furnish the system to retailers (generally for a 
period of up to five years), who will pay monthly fees to the 
Company based largely on their actual usage of the system. The 
Company believes this program, known as "Save As You Go" (the 
"SayGo Plan"), will increase market acceptance of the ERS 
ShelfNet System. However, there can be no assurance that the
<PAGE>

pricing strategy will be accepted by customers or will be 
successful in helping the Company to attain profitability.

Under the SayGo Plan, the Company will recognize revenues as 
monthly usage and other fees are billed to customers. Also, 
under the SayGo Plan the Company will retain ownership of the 
systems, which will be reflected as long-term assets on the 
Company's consolidated balance sheet and which will be 
depreciated on a straight-line basis over the shorter of their 
economic lives or five years. 

Results of Operations

Revenues.  During the three month period ended March 31, 
1997, the Company's total revenues were $520,000 compared to 
$1,221,000 in the corresponding quarter in 1996.  Product 
sales in the first quarter of 1997 included $122,000 of 
software license fees; no such revenues were recorded in the 
comparable quarter of the prior year.  In each of the three 
month periods ended March 31, 1997 and 1996, product sales 
were to three customers within the supermarket industry.  
Maintenance revenues for the three months ended March 31, 
1997 increased to $266,000 from $173,000 in the 
corresponding 1996 period reflecting a larger installed 
customer base.  The Company anticipates that past patterns 
in revenues may not be indicative of future results of 
operations as the Company introduces its SayGo Plan, under 
which the Company will recognize revenues as monthly usage 
and other fees are billed to customers.
 
Cost of goods sold.  Cost of goods sold consists of the cost 
of hardware components of the ERS ShelfNet System, system 
installation costs, depreciation of tools and dies owned by 
the Company and utilized in the manufacturing of hardware 
components, amortization of capitalized product development  
costs, warranty and maintenance costs, freight and inventory 
obsolescence.

In connection with introduction of the SayGo Plan, the 
Company will depreciate the cost of hardware components of 
its system over the shorter of their estimated useful lives 
of five years.

Cost of goods sold was $565,000 for the three months ended 
March 31, 1997, compared to $1,444,000 for the three months 
ended March 31, 1996, reflecting decreased product sales in 
1997.   The gross loss (cost of goods sold in excess of 
revenues) decreased to 9% in the first quarter of 1997, from 
18% in the first quarter of 1996.  Cost of goods sold for 
the three months ended March 31, 1997 included warranty and 
maintenance expenses of $242,000  compared to $200,000 for 
the same period in 1996, reflecting the growing installation 
base for the ERS ShelfNet System.  The Company anticipates 
that system enhancements to be implemented in 1997 will 
decrease future warranty and maintenance expenses per

<PAGE>

installation and, in the future, that the cost of goods sold 
will decrease as a percentage of revenues as a result of 
higher manufacturing volumes of its components and as the 
installation process is improved. 

Selling, General and Administrative.  Selling, general and 
administrative costs consist of costs associated with 
selling and administrative staff, overhead, market research 
and development, and customer service personnel.  Selling, 
general and administrative costs increased to $2,017,000 for 
the three month period ended March 31, 1997, compared to 
$1,696,000 for the same period in 1996.  This increase 
reflects efforts to expand the Company's organization in 
anticipation of sales growth.

Research and Development.  Research and development expenses 
were $490,000 for the three month period ended March 31, 
1997 compared to $313,000 for the same period in 1996,  
reflecting increased hardware engineering activities.  
Additionally, for the three month periods ended March 31, 
1997 and 1996, respectively, the Company capitalized $75,000 
and $223,000 of product development software costs that will 
be amortized over the shorter of the estimated useful life 
of the related software product or process or three years. 

Interest Income.  Interest income increased to $1,046,000 for 
the three month period ended March 31, 1997, compared to 
$34,000 for the same period in 1996, due to increased cash and 
cash equivalents available for investment, including the 
proceeds of the sale, in a private offering (the "Private 
Placement") of 147,312 Units consisting of $147,312,000 
principal amount at maturity of 13.25%  Senior Discount Notes 
due February 1, 2004 (the "Senior Discount Notes") together 
with warrants (the "Warrants") to purchase an aggregate of 
2,538,258 shares of common stock, $.01 par value ("Common 
Stock") consummated on  January 24, 1997.

Interest Expense.  Interest expense  increased to $2,723,000 
for the three month period ended March 31, 1997,  compared to 
$87,000  for the same  period in 1996.  Interest expense in 
1996 and 1997 included interest on amounts borrowed from the 
Connecticut Development Authority ("CDA") and additionally, in 
1997, interest on the 13.25% Senior Discount Notes. Commencing 
with the consummation of the Private Placement in January 
1997, the Company will record interest on an amount equal to 
the net proceeds to the Company from the Senior Discount Notes 
at the annual rate of 13.25%.  Additional expense will be 
recorded as a result of the amortization of the discount 
recorded on the Senior Discount Notes (for value attributed to 
the Warrants) and the amortization of costs of issuance.

Income Taxes.  The Company has incurred net losses since 
inception which have generated net operating loss 
carryforwards of approximately $46 million for federal and 
<PAGE>

state income tax purposes, which are available to offset 
future taxable income and expire through the year 2012 for 
federal income tax purposes.  In consideration of the 
Company's accumulated losses through March 31, 1997 and the 
uncertainty of its ability to utilize any future tax 
benefits resulting from these loses, the impact of this 
potential tax benefit has been eliminated in the Company's 
condensed consolidated financial statements.

Liquidity and Capital Resources

As of March 31, 1997, the Company had net working capital of 
$102,432,000, reflecting cash and cash equivalents of 
$101,927,000, compared to net working capital of $8,764,000, 
reflecting cash and cash equivalents of $8,198,000 at December 
31, 1996. The increase in net working capital and in cash and 
cash equivalents resulted primarily from $95 million in net 
proceeds raised in the Private Placement.

Net cash used in operations was $1,072,000 for the three 
months ended March 31, 1997, compared to net cash of 
$2,571,000 used for operating activities for the three months 
ended March 31, 1996, resulting primarily from the net losses 
of $4,270,000 and $2,327,000, respectively, for such periods.

Cash used in investing activities totaled $274,000 for the 
three months ended March 31, 1997, compared to $299,000 of 
cash used in investing activities for the three months ended 
March 31, 1996.  Investing activities included capital 
expenditures of $199,000 and $76,000 for the three months 
ended March 31, 1997 and 1996, respectively.  The Company also 
incurred $75,000 and $223,000 in product development costs in 
the respective 1997 and 1996 periods.

In addition to selling the ERS ShelfNet System to customers at 
a price generally in excess of $100,000 per store, under the  
SayGo Plan the Company will offer the system on a fee based 
arrangement whereby the Company retains ownership of the 
system.  As a result, the Company will have substantial cash 
requirements for manufacturing and carrying costs attendant to 
introduction of the SayGo Plan, which will not initially be 
covered by revenues calculated on the basis of usage fees paid 
by customers. Accordingly, the Company will require 
substantial funds in order to support the introduction of the 
SayGo Plan.

To date, the Company has not generated positive cash flow from 
operations, and has historically funded its operations 
primarily through loans from its stockholders; the sale of 
interests in an affiliated partnership; the initial public 
offering consummated in May 1993; its arrangements with the 
CDA; the sale of Series A Preferred Stock, $1.00 par value, to 
the Company's principal stockholders and members of its Board 
of Directors and their affiliates, the offshore public 

<PAGE>

offering and contemporaneous private placement of Common Stock 
in July 1996 and the Private Placement.

The aggregate of $5,000,000 principal amount of indebtedness 
to the CDA (the "CDA Note") is repayable five years after the 
August 1994 closing and is convertible to shares of Common 
Stock, through August 12, 1997 at an adjusted conversion price 
calculated at $3.00 plus the average price of the Common Stock 
during the eighteen months prior to conversion and thereafter 
at $3.00 plus the average market price of the Common Stock 
during the twelve months prior to conversion. At closing, the 
CDA acquired five-year warrants to purchase 699,724 shares (as 
adjusted through March 31, 1997) of Common Stock, exercisable 
at an adjusted price through August 12, 1997 calculated at 
$2.58 plus the average market price of the Common Stock during 
the eighteen months prior to exercise, and thereafter as $2.58 
plus the average market price of the Common Stock during the 
twelve months prior to exercise. Under its arrangements with 
the CDA, the Company will be obligated to comply with certain 
covenants (some of which remain in effect for up to ten years 
from closing), whether or not the CDA Note has been paid in 
full, or be subject to certain penalties including immediate 
repayment of the CDA Note in full. In the event of specified 
changes in control of the Company coupled with prepayment of 
its note, the Company has rights to repurchase such warrants 
and shares at the fair market value thereof (calculated 
pursuant to such arrangements), and thereby, subject to the 
foregoing, extinguish such covenants. In all events (and 
notwithstanding any such repurchase), if the Company relocates 
outside of Connecticut before August 2004, all advances made 
by the CDA are subject to acceleration, together with a 
penalty of $250,000.
 
In January 1997, the Company completed the private sale of 
147,312 Units, consisting of $147,312,000 principal amount at 
maturity of its Senior Discount Notes and Warrants, which were 
sold to investors at a price aggregating $100 million ($95 
million net proceeds to the Company).  The Senior Discount 
Notes mature on February 1, 2004, with accrual of cash 
interest at the rate of 13.25% per annum commencing February 
1, 2000, such interest payable thereafter on February 1 and 
August 1 of each year commencing August 1, 2000.  The Senior 
Discount Notes may be called, at the Company's option, in 
whole or in part, at any time after February 1, 2001, and upon 
specified change in control events, each holder has the right 
to require the Company to purchase its Senior Discount Note, 
at specified prices.

The indenture under which the Senior Discount Notes were 
issued places limitations on operations and sales of assets by 
the Company or its subsidiaries, requires maintenance of 
certain financial ratios in order for the Company to incur 
additional indebtedness (subject to specified exceptions),

<PAGE>

requires the delivery by the Company's subsidiaries of 
guaranties if specified debt is subsequently incurred by such 
subsidiaries, and limits the Company's ability to pay cash 
dividends or make other distributions to the holders of its 
capital stock or to redeem such stock. The Warrants are, 
subsequent to January 24, 1998, exercisable through February 
1, 2004 with respect to an aggregate of 2,538,258 shares of 
Common Stock, at a per share price of $5.23.

The Company will utilize the net proceeds from the Private 
Placement in connection with the anticipated expansion of its 
operations, including for manufacturing and carrying costs 
attendant to the SayGo Plan, and for general corporate 
purposes, including the funding of the Company's ongoing 
engineering and development efforts. The Company believes the 
proceeds of the Private Placement, together with its other 
cash and cash equivalents, will be sufficient to meet the 
Company's currently anticipated operating and capital 
expenditure requirements for the foreseeable future.

The Company continues actively to explore, evaluate and have 
discussions with respect to collaborative development projects 
and related arrangements, and the Company may consider 
additional transactions, consistent with the provisions of the 
Indenture, that will further enhance its liquidity. The 
Company has not reached any determination with respect to the 
size or nature of any such transaction, or whether any such 
transaction will be undertaken, and there can be no assurance 
that any such transaction will be effected. The Company has 
engaged Patricof & Co. in connection with certain corporate 
finance services and, in addition to fees that become due if 
certain transactions are consummated, Patricof's retainer 
includes three-year warrants issued in the second quarter 
exercisable with respect to 250,000 shares of Common Stock at 
an exercise price of $5.24 per share.













	
<PAGE>
      Electronic Retailing Systems International, Inc.

                  				Form 10-Q

          			Part II-Other Information

PART II.  Other Information

Item 2. 	CHANGES IN SECURITIES

     (c)  As described under "Item 2. Management's 
          Discussion and Analysis of Financial Condition 
          and Results of Operations" of Part I of this 
          report, on January 24, 1997 the Company 
          consummated the private sale of 147,312 Units, 
          consisting of an aggregate of $147,312,000 
          principal amount at maturity of its Senior 
          Discount Notes and 147,312 Warrants, in a 
          transaction exempt from the registration 
          requirements of the Securities Act of 1933 
          (the "Act") by virtue of Section 4(2) thereof.  
          Credit Suisse First Boston Corporation and UBS 
          Securities LLC were the initial purchasers of 
          the Units (the "Initial Purchasers").  The 
          Units were sold to investors, consisting of 
          qualified institutional buyers (as defined in 
          Rule 144A under the Act) and institutional 
          "accredited investors" (as defined in Rule 
          501(a)(1), (2), (3) or (4) under the Act) at a 
          price aggregating approximately $100,000,000 
          (of which $5,100,000 was attributed to the 
          Warrants), with the discount to the Initial 
          Purchasers equal to approximately $3,875,000.  
          The Warrants are, subsequent to January 24, 
          1998, exercisable through February 1, 2004 
          with respect to an aggregate of 2,538,258 
          shares of Common Stock, at a per share price 
          of $5.23.


Item 6.	EXHIBITS AND REPORTS ON FORM 8-K

		   (a)	Exhibits

        	The exhibits filed or incorporated by 
         reference as part of this Quarterly Report on 
         Form 10-Q are listed on the attached Index to 
         Exhibits.



<PAGE>

  		(b)	Current Reports on Form 8-K

       	During the quarter ended March 31, 1997, the 
        Company filed a Current Report on Form 8-K 
        dated January 24, 1997 addressing, under 
        "Item 5. Other Events" thereunder, the 
        completion of the Private Placement; and 
        filed a Current Report on Form 8-K dated 
        February 7, 1997 addressing, under "Item 5. 
        Other Events" thereunder, certain changes in 
        management. No financial statements were 
        included with such reports.

	




<PAGE>
   		                    Signatures



Pursuant to the requirements of the Securities Exchange Act 
of 1934, the registrant has duly caused this report to be 
signed on its behalf by the undersigned thereunto duly 
authorized.

		


		ELECTRONIC RETAILING SYSTEMS INTERNATIONAL, INC.


05/15/97			           s/Bruce F. Failing, Jr.     
- --------              --------------------------
Date				              Bruce F. Failing, Jr.
                  				Vice Chairman and 
                  				 Chief Executive Officer		




05/15/97			           s/ William B. Fischer     
- --------              ---------------------------
Date			               William B. Fischer	
                  				Vice President, Finance
                  				(principal financial and
                  				 accounting officer)




<PAGE>
	Electronic Retailing Systems International, Inc.

Form 10-Q for the Three Months Ended March 31, 1997

			Index to Exhibits

Exhibit Number		Document Description
- --------------  --------------------

	11	      Computation of Net Loss Per Common Share

 27	      Financial Data Schedule, which is submitted 
          electronically to the Securities and Exchange 
          Commission for information only and is not filed.













                                                                   Exhibit 11


     Electronic Retailing Systems International, Inc.
       Computation of Net Loss Per Common Share


                                                               Three Months
                                                                   Ended
                                                              March 31, 1997
                                                              --------------


Net loss                                                       ($ 4,270,000)
                                                                ===========
Weighted average common shares outstanding                       21,055,493
                                                                ===========
Earnings (loss) per common share                                     ($0.20)
                                                                ===========
Calculation of weighted average shares outstanding
- --------------------------------------------------

Shares issued and outstanding at Dec. 31, 1996                   21,047,106

Issuance of shares pursuant to stock option plan                      8,387
                                                                -----------

Weighted average common shares outstanding                       21,055,493
                                                                ===========


<TABLE> <S> <C>

                                                    
<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED
FROM ELECTRONIC RETAILING SYSTEMS INTERNATIONAL, INC. CONDENSED
CONSOLIDATED FINANCIAL STATEMENTS AT AND FOR THE THREE MONTHS
ENDED MARCH 31, 1997 AND IS QUALIFIED IN ITS ENTIRETY BY
REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
       
<S>                                     <C>
<PERIOD-TYPE>                           3-MOS
<FISCAL-YEAR-END>                       DEC-31-1997
<PERIOD-END>                            MAR-31-1997
<CASH>                                      101,927
<SECURITIES>                                      0
<RECEIVABLES>                                 1,203
<ALLOWANCES>                                   (152)
<INVENTORY>                                     645
<CURRENT-ASSETS>                            103,994
<PP&E>                                        2,643
<DEPRECIATION>                               (1,930)
<TOTAL-ASSETS>                              110,627
<CURRENT-LIABILITIES>                         1,562
<BONDS>                                     102,436
                             0
                                       0
<COMMON>                                        211
<OTHER-SE>                                    1,318
<TOTAL-LIABILITY-AND-EQUITY>                110,627
<SALES>                                         254
<TOTAL-REVENUES>                                520
<CGS>                                           323
<TOTAL-COSTS>                                   565
<OTHER-EXPENSES>                                  0
<LOSS-PROVISION>                                 62
<INTEREST-EXPENSE>                           (2,723)
<INCOME-PRETAX>                              (4,270)
<INCOME-TAX>                                      0
<INCOME-CONTINUING>                          (4,270)
<DISCONTINUED>                                    0
<EXTRAORDINARY>                                   0
<CHANGES>                                         0
<NET-INCOME>                                 (4,270)
<EPS-PRIMARY>                                 (0.20)
<EPS-DILUTED>                                     0
        

</TABLE>


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