ELECTRONIC RETAILING SYSTEMS INTERNATIONAL INC
10-Q, 1997-08-18
CALCULATING & ACCOUNTING MACHINES (NO ELECTRONIC COMPUTERS)
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THIS DOCUMENT IS A COPY OF THE FORM 10-Q FOR THE PERIOD 
ENDED JUNE 30, 1997 FILED ON AUGUST 14, 1997 
PURSUANT TO A RULE 201 TEMPORARY HARDSHIP EXEMPTION
============================================================
                     FORM 10-Q
            SECURITIES AND EXCHANGE COMMISSION
                WASHINGTON, D.C. 20549

X    QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d)
- ---     OF THE SECURITIES EXCHANGE ACT OF 1934

   For the quarterly period ended June 30, 1997

                     OR

      TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d)
- ---       OF THE SECURITIES EXCHANGE ACT OF 1934

  For the transition period from             to
                                  ----------   -----------
        Commission file number 0-21456
                               -------
    ELECTRONIC RETAILING SYSTEMS INTERNATIONAL, INC.
 -----------------------------------------------------
(Exact name of registrant as specified in its charter)

    Delaware	                           06-1361276
- ----------------                        -------------
(State or other jurisdiction           (I.R.S. Employer
 incorporation or organization)       Identification No.)

                   488 Main Avenue
            Norwalk, Connecticut 06851
          ------------------------------
(Address of principal executive offices, including zip 
code)*
                  (203) 849-2500
                  ---------------
(Registrant's telephone number, including area code)

Indicate by check mark whether the registrant (1) has filed 
all reports required to be filed by Section 13 or 15(d) of 
the Securities Exchange Act of 1934 during the preceding 12 
months (or for such shorter period that the registrant was 
required to file such reports), and (2) has been subject to 
such filing requirements for the past 90 days. 
     	YES    X    	  NO     	
           ------        -----
Indicate the number of shares outstanding of each of the 
issuer's classes of common stock, as of the latest 
practicable date.
     Class                       Outstanding at August 13, 1997
- -----------------------            ----------------------------
Common Stock, $.01 par value	             21,098,156 shares
==============================================================
*  The address listed above is a new address for 
registrant's principal executive offices.


<PAGE>
	Electronic Retailing Systems International, Inc.

	Form 10-Q

	Contents

		Page Number
PART I. Financial Information	

Item 1.	Financial Statements	

Condensed Consolidated Balance 
Sheet--June 30, 1997 and 
December 31, 1996	3

Condensed Consolidated Statement 
of Operations--Three and Six 
Months Ended June 30, 1997 and 
1996	4

Condensed Consolidated Statement 
of Cash Flows--Six Months Ended 
June 30, 1997 and 1996	5

Notes to Condensed Consolidated 
Financial Statements	6

Item 2.	Management's Discussion and 
Analysis of
Financial Condition and Results 
of Operations		8


PART II. Other Information	

Item 2.	Changes in Securities	12

Item 6.	Exhibits and Reports on Form 8-K	12

SIGNATURES			13	

INDEX TO EXHIBITS		14	 


<PAGE>
<TABLE>
 Electronic Retailing Systems International, Inc.
Condensed Consolidated Balance Sheet
    (in thousands except per share and share amounts)
<CAPTION>
                                                        June  30,      December 31,
                                                          1997            1996
                                                        ---------      ------------
                                                       (Unaudited)
<S>                                                    <C>             <C>
Assets
  Current assets
     Cash and cash equivalents                         $ 98,388        $ 8,198
     Accounts receivable                                    363          1,061
     Inventories                                          1,290            821
     Prepayments and other current assets                   854            232
                                                       --------        -------- 
        Total current assets                            100,895         10,312
                                                       --------        --------
  Equipment                                               2,519          2,444
     Accumulated depreciation                            (1,431)        (1,798)
                                                       --------        --------
     Net equipment                                        1,088            646
                                                       --------        --------
  Other non-current assets                                6,194          1,302
                                                       --------        --------
  Total assets                                         $108,177        $12,260
                                                       ========        ========
  Liabilities and Stockholders' Equity
  Current liabilities
     Accounts payable and accrued expenses             $  1,874        $ 1,548
                                                       --------        --------
        Total current liabilities                         1,874          1,548
                                                       --------        --------
Long-term debt
     CDA Note, 7.4%                                       4,990          4,989
     Senior Discount Notes, 13.25%                      100,874              -
                                                       --------        --------
        Total long-term debt                            105,864          4,989
                                                       --------        --------
  Common stock purchase warrants                          5,100              -
                                                       --------        --------
  Commitments                                                 -              -
                                                       --------        --------


  Stockholders' equity
     Preferred stock (par value $1.00 per share, 
       2,000,000 shares authorized, none issued
       and outstanding)                                       -              -
     Common stock (par value $0.01 per share; 
        35,000,000 and 25,000,000 shares authorized,
        21,098,156 and 21,047,106 shares issued and
        outstanding in 1997 and 1996)                       211            210
     Additional paid-in capital                          51,240         50,655
     Accumulated deficit                                (56,112)       (45,142)
                                                        -------        --------
           Total stockholders' (deficit) equity          (4,661)         5,723
                                                        -------        --------
  Total liabilities and stockholders' equity           $108,177        $12,260
                                                       ========        ========
    </TABLE>
 See accompanying notes to consolidated financial statements


<PAGE>
<TABLE>
   Electronic Retailing Systems International, Inc.
     Condensed Consolidated Statement of Operations
       (in thousands, except per share amounts)
         (Unaudited)
<CAPTION>
                                                      Three Months Ended           Six Months Ended
                                                           June 30,                    June 30,
                                                         ------------              ---------------
                                                         1997        1996         1997          1996
                                                         -----       -----        ----          ----
 <S>                                                   <C>         <C>           <C>         <C>
Revenues
    Product                                            $   51      $1,251        $    305      $2,299
    Maintenance                                           237         175             503         348
                                                       ------     -------        --------      ------
       Total revenues                                     288       1,426             808       2,647
                                                       ------     -------        --------      ------
Cost of goods sold
    Product sales                                         250       1,282             573       2,526
    Maintenance                                           184         245             426         445
                                                       ------     -------        --------      ------
       Total cost of goods sold                           434       1,527             999       2,971
                                                       ------     -------        --------      ------
 Gross profit (loss)                                     (146)       (101)           (191)       (324)
                                                       ------     -------        --------      ------
 Operating expenses
    Selling, general and administrative                 3,573       1,757           5,590       3,453
    Research and development                              668         251           1,158         564
    Depreciation and amortization                          75          40             116          82
                                                      -------     -------        --------      ------
         Total operating expenses                       4,316       2,048           6,864       4,099
                                                      -------     -------        --------      ------
    Loss from operations                               (4,462)     (2,149)         (7,055)     (4,423)
                                                      -------     -------        --------      ------
Other income (expenses)
      Interest income                                   1,392          16           2,438          50
      Interest expense                                 (3,630)        (99)         (6,353)       (186)
                                                      -------     -------        --------      ------
         Total other expenses                          (2,238)        (83)         (3,915)       (136)
                                                      -------     -------        --------      ------
      Net loss                                        $(6,700)    $(2,232)       $(10,970)    $(4,559)
                                                      =======     =======        ========     =======



   Earnings per Share
     Weighted average common shares 
       outstanding                                     21,087      11,796          21,071      11,782
                                                     ========     =======        ========     =======
     Net loss per common share                       $  (0.32)    $ (0.19)       $  (0.52)    $ (0.41)
                                                     ========    ========        ========     =======
   </TABLE>

           See accompanying notes to consolidated financial statements




<PAGE>
<TABLE>
Electronic Retailing Systems International, Inc.
Condensed Consolidated Statement of Cash Flows
(n thousands)
(Unaudited)
<CAPTION>
                                                                Six Months Ended
                                                                    June 30,
                                                              ------------------
                                                              1997         1996
                                                              ----         -----
 <S>                                                        <C>          <C>
 Cash Flows Used in Operating Activities:
    Net loss                                                ($10,970)    ($4,559)
    Other adjustments to reconcile net loss to net cash
      used in operating activities                             7,332         884
                                                            --------      ------
      Cash used in operating activities                       (3,638)     (3,675)
                                                            --------      ------
 Cash Flows Used in Investing Activities:
    Capital expenditures                                        (745)       (145)
    Capitalized product development costs                       (155)       (394)
                                                            --------      ------
      Cash used in investing activities                         (900)       (539)
                                                            --------      ------
 Cash Flows from Financing Activities:
    Net proceeds from issuance of long-term debt              89,553       1,650
    Proceeds from issuance of common stock purchase            5,100           -
      warrants
    Proceeds from exercise of stock options                       75           1
                                                            --------      ------
      Cash provided by financing activities                   94,728       1,651
                                                            --------      ------
      Net increase (decrease) in cash and cash 
        equivalents                                           90,190      (2,563)
                                                            --------      ------
 Cash and cash equivalents at beginning of period              8,198       3,210
                                                            --------      ------
 Cash and cash equivalents at end of period                  $98,388        $647
                                                            ========      ======

        </TABLE>





           See accompanying notes to consolidated financial statements


<PAGE>
Electronic Retailing Systems International, Inc.
Notes to Condensed Consolidated Financial Statements
June 30, 1997
(Unaudited)


Note 1 -Basis of Consolidation:

	Electronic Retailing Systems International, Inc. ("ERS" or the 
"Company"), was incorporated in 1993 under the laws of the State 
of Delaware as a holding company for the business and assets of 
Electronic Retailing Systems International, Inc., incorporated in 
1990 under the laws of Connecticut, and an affiliated partnership. 
The condensed consolidated financial statements include the 
accounts of the Company and all of its subsidiaries.  All 
significant intercompany balances and transactions have been 
eliminated.

Note 2 -Basis of Presentation:

	The accompanying unaudited condensed consolidated financial 
statements have been prepared in accordance with generally 
accepted accounting principles for interim financial information 
and the instructions to Form 10-Q and Article 10 of Regulation S-
X.  Accordingly, they do not include all of the information and 
footnotes required by generally accepted accounting principles for 
complete financial statements.

	In the opinion of management, the accompanying unaudited condensed 
consolidated financial statements include all adjustments, 
consisting of normal recurring accruals, considered necessary for 
a fair presentation of the results of the interim periods.  
Operating results for the three and six month periods ended June 
30, 1997 are not necessarily indicative of the results to be 
expected for the full year ending December 31, 1997.  The 
accompanying unaudited condensed consolidated financial statements 
should be read in conjunction with the consolidated financial 
statements and notes thereto for the year ended December 31, 1996, 
included in the Company's Annual Report on Form 10-K for the year 
ended December 31, 1996.
	
	Earnings (loss) per common share is computed using the weighted 
average number of common shares and common share equivalents 
assumed to be outstanding during the period.  Common share 
equivalents consist of the Company's common shares issuable upon 
exercise of stock options and stock purchase warrants.  The 
computation of earnings (loss) per common share does not reflect 
common share equivalents that are anti-dilutive.


<PAGE>
Electronic Retailing Systems International, Inc.
Notes to Condensed Consolidated Financial Statements
June 30, 1997
(Unaudited)

Note 3- Inventories:

	Inventories are stated at the lower of cost (determined on a first 
in, first out basis) or market value.  Inventories at June 30, 
1997 consist of $562,000 of materials and supplies and $728,000 of 
finished goods.  Inventories at December 31, 1996 consisted of 
$188,000 of materials and supplies and $633,000 of finished goods.  
Inventories in excess of expected requirements due to new product 
introductions or product enhancements are expensed currently.

Note 4 - Sale of Senior Discount Notes and Warrants:

	On January 24, 1997, the Company completed the sale, in a private 
offering (the "Private Placement"), of 147,312 Units ("Units") 
consisting of $147,312,000 principal amount at maturity of 13.25% 
Senior Discount Notes due February 1, 2004 (the "Notes") together 
with warrants (the "Warrants") to purchase an aggregate of 
2,538,258 shares of Common Stock, at  an exercise price of $5.23 
per share, exercisable from the period commencing on the first 
anniversary of closing through February 1, 2004.  

	The Units were sold to investors at a price aggregating $100 
million, representing a yield to maturity on the Notes of 13.25%.  
No cash interest will accrue on the Notes prior to February 1, 
2000.  Interest will be payable thereafter on February 1 and 
August 1 of each year commencing August 1, 2000.  The Notes are 
non-callable prior to February 1, 2001.  Upon specified change in 
control events, each holder has the right to require the Company 
to purchase its Note at a specified price.  The net proceeds to 
the Company from the sale of the Units approximated $95 million, 
of which $5.1 million was attributed to the Warrants based on an 
estimate of their fair value.

	The indenture under which the Notes were issued places limitations 
on operations and sales of assets by the Company or its 
subsidiaries, requires maintenance of certain financial ratios in 
order for the Company to incur additional indebtedness (subject to 
specified exceptions), requires the delivery by the Company's 
subsidiaries of guaranties if specified debt is subsequently 
incurred by such subsidiaries, and limits the Company's ability to 
pay cash dividends or make other distributions to the holders of 
its capital stock or to redeem such stock.


<PAGE>
Electronic Retailing Systems International, Inc.
Notes to Condensed Consolidated Financial Statements
June 30, 1997
(Unaudited)

	With the consummation of the Private Placement in January 1997, 
the Company commenced recording interest on an amount equal to the 
gross proceeds from the Private Placement plus prior recorded and 
unpaid interest at the annual rate of 13.25%.  Additional expense 
is being recorded as a result of the amortization of the discount 
recorded on the Notes (for value attributed to the warrants) and 
the amortization of the costs of issuance.

Note 5 - Additional Warrants

	The Company has engaged Patricof & Co. in connection with certain 
corporate finance services and, in addition to three-year warrants 
issued to Patricof in the second quarter of 1997 exercisable with 
respect to 250,000 shares of Common Stock at an exercise price of 
$5.24 per share, Patricof may receive fees that become due if 
certain transactions are consummated.  

Note 6 - New Accounting Standard:

In February 1997, the Financial Accounting Standards Board issued 
Financial Accounting Standard No. 128 "Earnings per Share" ("FAS 
128") to be effective for financial statements for periods ending 
after December 15, 1997.

	The changes required by FAS 128 adjust the calculation of earnings 
per share ("EPS") under generally accepted accounting principles 
in the U.S. to be more consistent with international standards.  
Under the new standard, companies will replace the reporting of 
"primary" EPS with "basic" EPS.  Basic EPS is calculated by 
dividing the income available to common stockholders by the 
weighted average number of common shares outstanding for the 
period, without consideration for common stock equivalents.  
"Fully diluted" EPS will be replaced by "diluted" EPS, which will 
be similar to fully diluted EPS as previously computed. 

	Due to the Company's generation of losses there is no difference 
anticipated between "primary" EPS as reported by the Company and 
"basic" EPS as computed under FAS 128.


<PAGE>
ELECTRONIC RETAILING SYSTEMS INTERNATIONAL, INC.
MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
AND RESULTS OF OPERATIONS


Overview

The market for ESL systems is in the development stage, and the Company 
estimates that, as of June 30, 1997, approximately 125 stores in the United 
States were operating such systems, out of a potential market in excess of 
100,000 supermarkets and other stores.  Large supermarket chains have 
tested the productivity benefits as well as the technical functionality of 
ESL systems in pilot stores, as a result of which the Company believes they 
are in a position to consider rolling out the systems. The Company's 
objective is to be the worldwide leader in the emerging ESL system market 
as product adoption and penetration increases.

Because the market for ESL systems is in the development stage, market 
acceptance of and demand for these systems are subject to a high level of 
uncertainty. The Company's success will depend upon the rate at and extent 
to which retailers choose to install ESL systems throughout their stores. 
The initial acceptance and rate of installation by retailers may be 
affected by numerous factors beyond the Company's control, including the 
customer's assessment of the benefits of and the need for ESL systems and 
the customer's available capital resources.

Since its inception in April 1990, the Company has been engaged primarily 
in the development, design, market testing and, more recently, sale of the 
ERS ShelfNet System. The Company subcontracts to third parties the 
manufacture and assembly of the components comprising the ERS ShelfNet 
System. In addition, the Company engages unaffiliated parties to augment 
its internal development resources and to assist it in the continued 
development of the ERS ShelfNet System. Since inception and through June 
30, 1997, the Company has generated cumulative revenues of $13.4 million, 
and has incurred a cumulative net loss of approximately $76.7 million, 
which includes non-cash charges in the amount of $8.6 million for stock 
option compensation expense.

The Company historically has marketed the ERS ShelfNet System for sale at 
prices generally in excess of $100,000 per store. The purchase of an ESL 
system from the Company has therefore represented a significant capital 
expenditure for capital-constrained retailers. The Company now intends also 
to market its ERS ShelfNet System on a fee based arrangement whereby the 
Company will own the system and, with no upfront cash cost to the retailer, 
furnish the system to retailers (generally for a period of up to five 
years), who will pay monthly fees to the Company based largely on their 
actual usage of the system. The Company believes this program, known as 
"Save As You Go" (the "SayGo Plan"), will increase market acceptance of the 
ERS ShelfNet System. However, there can be no assurance that the pricing 
strategy will be accepted by customers or will be successful in helping the 
Company to attain profitability.



Under the SayGo Plan, the Company will recognize revenues as monthly usage 
and other fees are billed to customers. Also, under the SayGo Plan the 
Company will retain ownership of the systems, which will be reflected as 
long-term assets on the Company's consolidated balance sheet and which will 
be depreciated on a straight-line basis over the shorter of their economic 
lives or five years. 
<PAGE>

Results of Operations

Revenues.  During the three month period ended June 30, 1997, the 
Company's total revenues were $288,000 compared to $1,426,000 in the 
corresponding quarter in 1996.  Revenues for the six months ended June 
30, 1997 were $808,000 compared to $2,647,000 in the corresponding 
period of 1996.  The Company believes that the decrease in revenues in 
1997 compared to 1996 reflects the decreased demand for the Company's 
previous generation product attendant to plans to introduce a new 
generation product designed to provide advantages in ease of installation, 
ease of use and lower cost of ownership.

In the three and six month periods ended June 30, 1997, revenues were 
concentrated among four and five significant customers within the 
supermarket industry comprising 81% and 85%, respectively, of total 
revenues.  For the three and six month periods ended June 30, 1996, 
revenues were concentrated among two significant customers comprising 
87% and 73%, respectively, of total revenues.  There were no software 
license fees recorded in the second quarter of 1997 whereas revenues in 
the second quarter of 1996 included $243,000 of software license fees, 
or 17% of total revenues.  For the six month periods ended June 30, 1997 
and 1996 software license fees were $122,000 and $243,000, respectively, 
or 15% and 9% of total revenues.  

Maintenance revenues for the three months ended June 30, 1997 increased 
to $237,000 from $175,000 in the corresponding 1996 period, reflecting a 
larger installed customer base.  For the first half of 1997 maintenance 
revenues increased to $503,000 from $348,000 in the first half of 1996.

The Company anticipates that past patterns in revenues may not be 
indicative of future results of operations as the Company introduces its 
SayGo Plan, under which the Company will recognize revenues as monthly 
usage and other fees are billed to customers.
 
Cost of goods sold.  Cost of goods sold consists of the cost of hardware 
components of the ERS ShelfNet System, system installation costs, 
depreciation of tools and dies owned by the Company and utilized in the 
manufacturing of hardware components, amortization of capitalized 
product development costs, warranty and maintenance costs, freight and 
inventory obsolescence.

In connection with introduction of the SayGo Plan, the Company will 
depreciate the cost of hardware components of its system over the 
shorter of their estimated useful lives or five years.


<PAGE>
Primarily due to decreased product sales, cost of goods sold decreased 
to $434,000 for the three months ended June 30, 1997, from $1,527,000 
for the three months ended June 30, 1996, and to $999,000 for the first 
half of 1997, from $2,971,000 in the first half of 1996.  Warranty and 
maintenance expenses included in cost of goods sold decreased to 
$184,000 in the three months ended June 30, 1997 compared to $245,000 
for the same period in 1996, and to $426,000 in the first half of 1997 
from $445,000 in the first half of 1996, which included reductions in 
warranty costs. The gross loss (cost of goods sold in excess of 
revenues) increased in the second quarter to 51% of total revenues, from 
7% in the comparable 1996 period, while the gross loss in the first six 
months of 1997 increased to 24% of total revenues from 12% in the 1996 
corresponding period, reflecting reduced installation volumes.

The Company anticipates that system enhancements to be implemented in 
1997 will decrease future warranty and maintenance expenses per 
installation and, in the future, that the cost of goods sold will 
decrease as a percentage of revenues as a result of higher manufacturing 
volumes of its components and as the installation process is improved. 

Selling, General and Administrative.  Selling, general and 
administrative costs consist of costs associated with selling and 
administrative staff, overhead, market research and development, and 
customer service personnel.  Selling, general and administrative costs 
increased to $3,573,000 for the three month period ended June 30, 1997, 
compared to $1,757,000 for the same period in 1996.  For the first six 
months of 1997 selling, general and administrative costs increased to 
$5,590,000 from $3,453,000 in the comparable 1996 period.  These 
increases reflect efforts to expand the Company's organization in 
anticipation of sales growth. In addition, results for the three and six 
month periods include the effect of a special non-cash charge of 
$510,000 for the issuance of common stock purchase warrants.

Research and Development.  Research and development expenses were 
$668,000 for the three month period ended June 30, 1997 compared to 
$251,000 for the same period in 1996.  For the six months ended June 30, 
1997 research and development expenses were $1,158,000 compared to 
$564,000 for the corresponding period of the previous year.  Such 
increases reflect expanded hardware engineering activities.  
Additionally, for the three month and six month periods ended June 30, 
1997 the Company capitalized $80,000 and $155,000 of product development 
software costs.  In the comparable 1996 periods $171,000 and $394,000, 
respectively, of such costs were capitalized.  These product development 
costs are amortized over the shorter of the estimated useful life of the 
related software product or process or three years.  

Interest Income.  Interest income increased to $1,392,000 for the three 
month period ended June 30, 1997, compared to $16,000 for the same period 
in 1996, due to increased cash and cash equivalents available for 
investment, including the proceeds of the sale, in a private offering (the 
"Private Placement"), of 147,312 Units consisting of $147,312,000 principal 
amount at maturity of 13.25% Senior Discount Notes due February 1, 2004 
(the "Senior Discount Notes") together with warrants (the "Warrants") to 
purchase an aggregate of 2,538,258 shares of common stock, $.01 par value 
("Common Stock") consummated on January 24, 1997.  For the six months ended 
June 30, 1997 interest income increased to $2,438,000 from $50,000 in the 
corresponding period of the prior year.  
<PAGE>
Interest Expense.  Interest expense increased to $3,630,000 for the three 
month period ended June 30, 1997, compared to $99,000 for the same period 
in 1996.  For the first half of 1997 interest expense increased to 
$6,353,000 from $186,000 in the first half of 1996.  Interest expense in 
1997 and 1996 included interest on amounts borrowed from the Connecticut 
Development Authority ("CDA") and additionally, in 1997, interest on the 
13.25% Senior Discount Notes. With the consummation of the Private 
Placement in January 1997, the Company commenced recording interest on an 
amount equal to the gross proceeds from the Private Placement plus prior 
recorded and unpaid interest at the annual rate of 13.25%.  Additional 
expense is being recorded as a result of the amortization of the discount 
recorded on the Senior Discount Notes (for value attributed to the 
Warrants) and the amortization of costs of issuance.  

Income Taxes.  The Company has incurred net losses since inception which 
have generated net operating loss carryforwards of approximately $48 
million for federal and state income tax purposes, which are available 
to offset future taxable income and expire through the year 2012 for 
federal income tax purposes.  In consideration of the Company's 
accumulated losses through June 30, 1997 and the uncertainty of its 
ability to utilize any future tax benefits resulting from these losses, 
the impact of this potential tax benefit has been eliminated in the 
Company's condensed consolidated financial statements.

Liquidity and Capital Resources

As of June 30, 1997, the Company had net working capital of $99,021,000, 
reflecting cash and cash equivalents of $98,388,000, compared to net 
working capital of $8,764,000, reflecting cash and cash equivalents of 
$8,198,000 at December 31, 1996.  The increase in net working capital and 
in cash and cash equivalents resulted primarily from the approximately $95 
million in net proceeds raised in the Private Placement.

Net cash used in operations was $3,638,000 for the six months ended June 
30, 1997, compared to net cash of $3,675,000 used for operating activities 
for the six months ended June 30, 1996.  In the first six months of 1997, 
the net loss of $10,970,000 included $6,156,000 of non-cash interest and 
related amortization expense not used by operations.  The net cash used in 
operations in the first six months of 1996 was comprised primarily of the 
net loss of $4,559,000. 

Cash used in investing activities totaled $900,000 for the six months ended 
June 30, 1997, compared to $539,000 of cash used in investing activities 
for the six months ended June 30, 1996.  Investing activities included 
capital expenditures of $745,000 and $145,000 for the six months ended June 
30, 1997 and 1996, respectively.  The Company also capitalized $155,000 and 
$394,000 in product development costs in the respective 1997 and 1996 
periods.

In addition to selling the ERS ShelfNet System to customers at a price 
generally in excess of $100,000 per store, under the SayGo Plan the Company 
will offer the system on a fee based arrangement whereby the Company 
retains ownership of the system.  As a result, the Company will have 
substantial cash requirements for manufacturing and carrying costs 
attendant to the introduction of the SayGo Plan, which will not initially 
be covered by revenues, calculated on the basis of usage fees paid by 

<PAGE>
customers.  Accordingly, the Company will require substantial funds in 
order to support the introduction of the SayGo Plan. 

To date, the Company has not generated positive cash flow from operations, 
and has historically funded its operations primarily through loans from its 
stockholders; the sale of interests in an affiliated partnership; the 
initial public offering of its Common Stock consummated in May 1993; its 
arrangements with the CDA; the sale of Series A Preferred Stock, $1.00 par 
value, to the Company's principal stockholders and members of its Board of 
Directors and their affiliates, an offshore public offering and 
contemporaneous private placement of Common Stock in July 1996 and the 
Private Placement.

Cash from financing activities provided $94,728,000 in the first half of 
1997 as a result of the Private Placement, compared to $1,651,000 provided 
by financing activities in the first half of 1996.  The Company borrowed 
the remaining $1,650,000 under its facility with the CDA during the first 
half of 1996. 

The aggregate of $5,000,000 principal amount of indebtedness to the CDA 
(the "CDA Note") is repayable five years after the August 1994 closing and 
is convertible to shares of Common Stock at an adjusted conversion price 
calculated at $3.00 plus the average price of the Common Stock during the 
twelve months prior to conversion. At closing, the CDA acquired five-year 
warrants to purchase 699,724 shares (as adjusted) of Common Stock, 
exercisable at an adjusted price calculated at $2.58 plus the average 
market price of the Common Stock during the twelve months prior to 
exercise. Under its arrangements with the CDA, the Company will be 
obligated to comply with certain covenants (some of which remain in effect 
for up to ten years from closing), whether or not the CDA Note has been 
paid in full, or be subject to certain penalties including immediate 
repayment of the CDA Note in full. In the event of specified changes in 
control of the Company coupled with prepayment of its note, the Company has 
rights to repurchase such warrants and shares at the fair market value 
thereof (calculated pursuant to such arrangements), and thereby, subject to 
the foregoing, extinguish such covenants. In all events (and 
notwithstanding any such repurchase), if the Company relocates outside of 
Connecticut before August 2004, all advances made by the CDA are subject to 
acceleration, together with a penalty of $250,000.

In January 1997, the Company completed the private sale of 147,312 Units, 
consisting of $147,312,000 principal amount at maturity of its Senior 
Discount Notes and Warrants, which were sold to investors at a price 
aggregating $100 million ($95 million net proceeds to the Company).  The 
Senior Discount Notes mature on February 1, 2004, with accrual of cash 
interest at the rate of 13.25% per annum commencing February 1, 2000, such 
interest payable thereafter on February 1 and August 1 of each year 
commencing August 1, 2000.  The Senior Discount Notes may be called, at the 
Company's option, in whole or in part, at any time after February 1, 2001, 
and upon specified change in control events, each holder has the right to 
require the Company to purchase its Senior Discount Note, at specified 
prices.


<PAGE>
The indenture under which the Senior Discount Notes were issued places 
limitations on operations and sales of assets by the Company or its 
subsidiaries, requires maintenance of certain financial ratios in order for 
the Company to incur additional indebtedness (subject to specified 
exceptions), requires the delivery by the Company's subsidiaries of 
guaranties if specified debt is subsequently incurred by such subsidiaries, 
and limits the Company's ability to pay cash dividends or make other 
distributions to the holders of its capital stock or to redeem such stock. 
The Warrants are, subsequent to January 24, 1998, exercisable through 
February 1, 2004 with respect to an aggregate of 2,538,258 shares of Common 
Stock, at a per share price of $5.23.

The Company will utilize the net proceeds from the Private Placement in 
connection with the anticipated expansion of its operations, including for 
manufacturing and carrying costs attendant to the SayGo Plan, and for 
general corporate purposes, including the funding of the Company's ongoing 
engineering and development efforts. The Company believes the proceeds of 
the Private Placement, together with its other cash and cash equivalents, 
will be sufficient to meet the Company's currently anticipated operating 
and capital expenditure requirements for the foreseeable future.

The Company continues actively to explore, evaluate and have discussions 
with respect to collaborative development projects and related 
arrangements, and the Company may consider additional transactions, 
consistent with the provisions of the indenture, that will further enhance 
its liquidity.  The Company has not reached any determination with respect 
to the size or nature of any such transaction, or whether any such 
transaction will be undertaken, and there can be no assurance that any such 
transaction will be effected.  The Company has engaged Patricof & Co. in 
connection with certain corporate finance services and, in addition to 
three-year warrants issued in the second quarter of 1997 exercisable 
with respect to 250,000 shares of Common Stock at an exercise price of 
$5.24 per share, Patricof may receive fees that become due if certain 
transactions are consummated. 


	<PAGE>
   Electronic Retailing Systems International, Inc.

                     Form 10-Q

Part II-Other Information

	
PART II.  Other Information


Item 2. 	CHANGES IN SECURITIES

(c)	As described under "Item 2.  Management's Discussion 
and Analysis of Financial Condition and Results of 
Operations" of Part I of this report, on April 
29,1997 the Company issued three-year warrants, 
exercisable with respect to 250,000 shares of Common 
Stock at an exercise price of $5.24 per share, to 
Patricof & Co. in connection with certain corporate 
finance services.  Such issuance was exempt from the 
registration requirements of the Securities Act of 
1933 by virtue of Section 4(2) thereof.

Item 6.	EXHIBITS AND REPORTS ON FORM 8-K

		(a)	Exhibits

	The exhibits filed or incorporated by reference as part 
of this Quarterly Report on Form 10-Q are listed on 
the attached Index to Exhibits.

		(b)		Current Reports on Form 8-K

	During the quarter ended June 30, 1997, the Company did 
not file a Current Report on Form 8-K. 

	




<PAGE> 
Signatures



Pursuant to the requirements of the Securities Exchange Act of 1934, the 
registrant has duly caused this report to be signed on its behalf by the 
undersigned thereunto duly authorized.

		

              					      ELECTRONIC RETAILING SYSTEMS 
				                     INTERNATIONAL, INC.


	August 14, 1997	        s/Bruce F. Failing, Jr.
	---------------	        ----------------------------
	Date		                  Bruce F. Failing, Jr.
                     				Vice Chairman and Chief 
                     					Executive Officer		





August 14, 1997	         s/Michael Luetkemeyer
- ----------------	        ----------------------------
Date			                  Michael Luetkemeyer	
			                     	Chief Financial Officer			
                     				(principal financial and accounting 	
			                      	officer)




<PAGE>
  Electronic Retailing Systems International, Inc.
	
Form 10-Q for the Three and Six Months Ended June 30, 1997

		Index to Exhibits

Exhibit Number		       Document Description
- ----------------	      ---------------------

	11			                 Computation of Net Loss Per Common Share


	27		                  Financial Data Schedule, which is submitted 
                       electronically to the Securities and Exchange 
                       Commission for information only and is not 
                       filed.













<PAGE>  
<TABLE> 
                                                                                           Exhibit 11 
 
 
                     Electronic Retailing Systems International, Inc. 
                      Computation of Net Loss Per Common Share 
<CAPTION> 
                                             Three Months     Six Months 
                                                Ended           Ended 
                                             June 30, 1997    June 30, 1997
                                             -------------    ------------- 
<S>                                         <C>              <C> 
Net loss                                    ($6,700,000)     ($10,970,000) 
                                             ==========       ===========                               
Weighted average common shares 
 outstanding                                 21,087,148        21,071,189  
                                             ==========       =========== 
Earnings (loss) per common share                 ($0.32)           ($0.52) 
                                             ==========       =========== 
 
Calculation of  weighted average 
  shares outstanding 
- -------------------------------- 
Shares issued and outstanding at 
   Dec. 31,  1996                            21,047,106        21,047,106  
 
Issuance of shares pursuant to 
   stock option plan                             40,042            24,083  
                                             ----------        ----------
Weighted average common 
   shares outstanding                        21,087,148        21,071,189  
                                             ===========      =========== 
</TABLE> 
 



<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM ELECTRONIC
RETAILING SYSTEMS INTERNATIONAL, INC. CONDENSED CONSOLIDATED FINANCIAL
STATEMENTS AT AND FOR THE SIX MONTHS ENDED JUNE 30, 1997 AND IS QUALIFIED IN ITS
ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS
</LEGEND>
       
<S>                                        <C>
<PERIOD-TYPE>                              6-MOS
<FISCAL-YEAR-END>                          DEC-31-1997
<PERIOD-END>                               JUN-30-1997
<CASH>                                          98,388
<SECURITIES>                                         0
<RECEIVABLES>                                      501
<ALLOWANCES>                                     (138)
<INVENTORY>                                      1,290
<CURRENT-ASSETS>                               100,895
<PP&E>                                           2,519
<DEPRECIATION>                                 (1,431)
<TOTAL-ASSETS>                                 108,177
<CURRENT-LIABILITIES>                            1,874
<BONDS>                                        105,864
                                0
                                          0
<COMMON>                                           211
<OTHER-SE>                                     (4,661)
<TOTAL-LIABILITY-AND-EQUITY>                   108,177
<SALES>                                            305
<TOTAL-REVENUES>                                   808
<CGS>                                              573
<TOTAL-COSTS>                                      999
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                               3,915
<INCOME-PRETAX>                               (10,970)
<INCOME-TAX>                                         0
<INCOME-CONTINUING>                           (10,970)
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                  (10,970)
<EPS-PRIMARY>                                   (0.52)
<EPS-DILUTED>                                        0
        

</TABLE>


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