LAMAR ADVERTISING CO
8-K/A, 1997-10-27
ADVERTISING AGENCIES
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<PAGE>   1

                       SECURITIES AND EXCHANGE COMMISSION

                             Washington, D.C. 20549



                                   FORM 8-K/A
                                 CURRENT REPORT


                     Pursuant to Section 13 or 15(d) of the
                         Securities Exchange Act of 1934




                Date of Report (Date of earliest event reported):
                                 AUGUST 15, 1997




                            LAMAR ADVERTISING COMPANY
             (Exact name of registrant as specified in its charter)



          DELAWARE                      0-20833                 72-1205791
(State or other jurisdiction       (Commission File            (IRS Employer
     of incorporation)                  Number)             Identification No.)




             5551 CORPORATE BOULEVARD, BATON ROUGE, LOUISIANA 70808
              (Address of principal executive offices and zip code)


                                 (504) 926-1000
              (Registrant's telephone number, including area code)











<PAGE>   2


ITEM 2. ACQUISITION OR DISPOSITION OF ASSETS.

        On August 15, 1997, a wholly-owned subsidiary of Lamar Advertising
Company (the "Company") acquired from Outdoor Systems, Inc. ("OSI"), for a cash
purchase price of approximately $116.0 million (excluding approximately $2.0
million in capitalized costs), certain outdoor advertising assets that OSI had
acquired from National Advertising Company, previously a wholly-owned
subsidiary of Minnesota Mining and Manufacturing Company ("3M"). Pursuant to
this acquisition (the "3M Acquisition"), the Company acquired approximately 
1,745 bulletin displays in ten markets in the states of Arizona, California,
Colorado, Georgia, Kentucky, Louisiana, Michigan, Missouri and Texas.

        This Form 8-K is being amended to provide the historical financial
statements and related notes for the assets acquired and liabilities assumed in
the 3M Acquisition as well as pro forma financial information of the Company
giving effect to the 3M Acquisition.


ITEM 7. FINANCIAL STATEMENTS, PRO FORMA FINANCIAL STATEMENTS AND EXHIBITS.

        (a)     Financial Statements.

                The statement of assets acquired and liabilities assumed by
                Lamar Advertising Company of National Advertising Company from
                Outdoor Systems, Inc. as of August 14, 1997, as well as the
                related statement of revenues and expenses for the years ended
                December 31, 1996 and 1995 and the six month period ended June
                30, 1997, are filed herewith as Exhibit 99.1 and incorporated
                herein by reference.

        (b)     Pro Forma Financial Statements.

                The unaudited consolidated pro forma financial statements of
                Lamar Advertising Company giving effect to the 3M Acquisition
                are filed herewith as Exhibit 99.2 and incorporated herein by
                reference.

        (c)     Exhibits.

                2.1     Asset Purchase Agreement dated as of August 15, 1997
                        between The Lamar Corporation and Outdoor Systems, Inc.
                        Previously filed as the same numbered exhibit to the
                        initial filing of this report.

                23.1    Consent of Coopers & Lybrand L.L.P. Filed herewith.

                99.1    The statement of assets acquired and liabilities
                        assumed by Lamar Advertising Company of National
                        Advertising Company from Outdoor Systems, Inc.
                        as of August 14, 1997, and the related statement
                        of revenues and expenses for the years ended
                        December 31, 1996 and 1995 and the six month
                        period ended June 30, 1997. Filed herewith.

                99.2    Unaudited consolidated pro forma financial statements of
                        Lamar Advertising Company giving effect to the 3M
                        Acquisition. Filed herewith.





<PAGE>   3


                                   SIGNATURES

        Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.



Date:  October 27, 1997              LAMAR ADVERTISING COMPANY


                                     By: /s/ Keith A. Istre
                                         -------------------------------------
                                         Keith A. Istre
                                         Treasurer and Chief Financial Officer




<PAGE>   4


                                  EXHIBIT INDEX

EXHIBIT                                                               SEQUENTIAL
  NO.                     DESCRIPTION                                  PAGE NO.
- -------                   -----------                                 ----------

2.1       Asset Purchase Agreement dated as of August 14, 1997
          between The Lamar Corporation and Outdoor Systems, Inc.
          Previously filed as the same numbered exhibit to the
          initial filing of this report.

23.1      Consent of Coopers & Lybrand L.L.P.  Filed herewith.

99.1      The statement of assets acquired and liabilities assumed 
          by Lamar Advertising Company of National Advertising Company 
          from Outdoor Systems, Inc. as of August 14, 1997, and the 
          related statement of revenues and expenses for the years 
          ended December 31, 1996 and 1995 and the six month 
          period ended June 30, 1997. Filed herewith.

99.2      Unaudited consolidated pro forma financial statements
          of Lamar Advertising Company giving effect to the 3M
          Acquisition. Filed herewith.




<PAGE>   1


                                                                    EXHIBIT 23.1



                       CONSENT OF INDEPENDENT ACCOUNTANTS


We consent to the incorporation by reference in the Registration Statement of
Lamar Advertising Company on Form S-8 (File No. 333-10337) of our report dated
October 17, 1997 on our audit of the National Advertising Company -- Lamar
Acquisition statement of assets acquired and liabilities assumed as of August
14, 1997 and the related statement of revenues and expenses for the years ended
December 31, 1996 and 1995, which report is included in this Current Report on
Form 8-K/A dated October 27, 1997.




                                         /s/ Coopers & Lybrand L.L.P.



Chicago, Illinois
October 27, 1997



<PAGE>   1
                                                                    EXHIBIT 99.1


                                        
               NATIONAL ADVERTISING COMPANY -- LAMAR ACQUISITION
              STATEMENT OF ASSETS ACQUIRED AND LIABILITIES ASSUMED
                             AS OF AUGUST 14, 1997
                 AND RELATED STATEMENT OF REVENUES AND EXPENSES
                 FOR THE YEARS ENDED DECEMBER 31, 1996 AND 1995
<PAGE>   2

REPORT OF INDEPENDENT ACCOUNTANTS



To the Board of Directors of
Lamar Advertising Company

We have audited the accompanying statement of assets acquired and liabilities
assumed of National Advertising Company - Lamar Acquisition as of August 14, 
1997, and the related statement of revenues and expenses for the years ended 
December 31, 1996 and 1995. These financial statements have been prepared on 
the basis described in Note 1 and are the responsibility of Outdoor Systems, 
Inc.'s ("OSI") and Lamar Advertising Company's ("Lamar") managements. Our
responsibility is to express an opinion on these financial statements based on
our audit.

We conducted our audit in accordance with generally accepted auditing 
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the aforementioned financial statements are
free of material misstatement. An audit includes examining, on a test basis,
evidence supporting the amounts and disclosures in the financial statements. An
audit also includes assessing the accounting principles used and significant
estimates made by management, as well as evaluating the overall financial
statement presentation. We believe that our audit provides a reasonable basis
for our opinion.

As discussed in Note 1, the accompanying financial statements have been prepared
pursuant to the Asset Purchase Agreement described in Note 1, and are not
intended to be a complete presentation of the assets and liabilities and
revenues and expenses applicable to the portion of National Advertising
Company's business acquired by Lamar from OSI.

In our opinion, the financial statements referred to above, present fairly, in
all material respects, the assets acquired and liabilities assumed of National
Advertising Company - Lamar Acquisition as of August 14, 1997, and the revenues
and expenses for the years ended December 31, 1996 and 1995, in conformity with
generally accepted accounting principles.


                                                /s/ Coopers & Lybrand L.L.P.


Chicago, Illinois
October 17, 1997


<PAGE>   3
NATIONAL ADVERTISING COMPANY -- LAMAR ACQUISITION

STATEMENT OF ASSETS ACQUIRED AND LIABILITIES ASSUMED
as of August 14, 1997


(in 000's)

                                ASSETS ACQUIRED

<TABLE>
<CAPTION>
<S>                                                                 <C>
Current assets:
  Trade receivables, less allowance of $156                         $ 2,550
  Inventories                                                            72
  Prepaid land rents, current portion                                 1,863
  Other current assets                                                   93
                                                                    -------
        Total current assets                                          4,578
Property, plant and equipment, net                                   13,444
Prepaid land rents, non-current portion                                 456
                                                                    -------
        Total assets acquired                                        18,478
                                                                    -------
                              LIABILITIES ASSUMED
Current liabilities:
  Trade accounts payable                                            $   227
  Accrued payroll and related expenses                                   93
  Deferred revenue                                                      142
  Accrued worker's compensation                                         214
  Accrued property taxes                                                161
  Other current liabilities                                              95
                                                                    -------
        Total liabilities assumed                                       932 
                                                                    -------
               Net assets acquired                                  $17,546
                                                                    ======= 

</TABLE>


    The accompanying notes are an integral part of the financial statements.


                                       2
<PAGE>   4

NATIONAL ADVERTISING COMPANY -- LAMAR ACQUISITION

STATEMENT OF REVENUES AND EXPENSES
for the years ended December 31, 1996 and 1995


(in 000's)

<TABLE>
<CAPTION>
                                           June 30,       December 31,   December 31,
                                             1997             1996           1995
                                        --------------   ------------   ------------
                                         (unaudited)
<S>                                       <C>               <C>          <C>
Revenues                                  $12,053           $26,914      $25,155
Agency commissions                         (1,493)           (3,611)      (3,386)
                                          -------           -------      -------
       Net revenues                        10,560            23,303       21,769

Operating expenses:
  Direct advertising                        6,142            13,382       12,472
  Selling and marketing                     1,222             2,656        2,520
  General and administrative                  533             1,389        1,273
  Depreciation                                738             1,333        1,950  
                                          -------           -------      -------  
Revenues in excess of operating expenses    1,925           $ 4,543      $ 3,554   
                                          =======           =======      =======   
</TABLE>



      The accompanying notes are an integral part of the financial statements.


                                       3

<PAGE>   5

NATIONAL ADVERTISING COMPANY -- LAMAR ACQUISITION

NOTES TO FINANCIAL STATEMENTS
(in thousands)



1. BASIS OF PRESENTATION

   The statement of assets acquired and liabilities assumed by Lamar Advertising
   Company ("Lamar") of the National Advertising Company ("NADCO"), previously a
   wholly-owned subsidiary of Minnesota Mining and Manufacturing Company ("3M"),
   from Outdoor Systems, Inc. ("OSI") include only those accounts related to the
   assets sold to Lamar, pursuant to the Asset Purchase Agreement ("the 
   Agreement"), dated as of August 15, 1997, between Lamar and OSI. These
   acquired assets and liabilities assumed and related revenues and expenses are
   hereafter referred to as "Lamar Acquisition."
   
   Lamar Acquisition owns and operates advertising display faces in certain
   outdoor media markets in the United States and sells the advertising space to
   national, regional and local advertisers throughout the United States.

   The accompanying financial statements present the assets acquired and
   liabilities assumed and the revenues and expenses of Lamar Acquisition, as
   described above, and are presented on the accrual basis of accounting. The
   financial statements exclude amounts related to federal and state income
   taxes and interest income. Net revenues were specifically identifiable to
   the Lamar Acquisition advertising display faces acquired. Certain costs and 
   expenses, including ground rent and depreciation, are specifically 
   identifiable to the Lamar Acquisition assets acquired. NADCO's historical 
   financial statements include allocations of certain costs and expenses from 
   3M based on services provided by 3M to NADCO. Lamar Acquisition has been 
   allocated a share of these 3M costs and expenses and other costs and expenses
   from NADCO, generally as follows:

       -- sales related costs and expenses have been allocated by market area
          based on the percentage of Lamar Acquisition's advertising display 
          faces, by market area, in relation to NADCO's total advertising 
          display faces, by market area for each respective year; and

       -- marketing and general and administrative costs and expenses have been
          allocated based on the percentage of Lamar Acquisition's revenues in
          relation to NADCO's total revenues, for each respective year.

   The accompanying financial statements may not necessarily be indicative of
   the assets acquired and liabilities assumed and revenues and expenses of
   Lamar Acquisition in the future or what the assets acquired and liabilities
   assumed and revenues and expenses would have been had Lamar Acquisition been
   operated as a separate, independent entity during the periods presented.

 
                                       4
<PAGE>   6
NATIONAL ADVERTISING COMPANY -- LAMAR ACQUISITION

NOTES TO FINANCIAL STATEMENTS
(in thousands)



2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
   
   REVENUE RECOGNITION

   Lamar Acquisition's revenues are generated from contracts with advertisers
   generally covering periods ranging from one to thirty-six months. Lamar
   Acquisition recognizes revenues ratably over the contract term and defers
   customer prepayment of rental fees.

   PREPAID LAND RENT

   Most of Lamar Acquisition's advertising structures are located on leased
   land. Land rents are generally paid in advance for periods ranging from one 
   to twelve months. Prepaid rents are expensed ratably over the related rent 
   term.

   INVENTORIES

   Inventories consist principally of parts and materials for the construction
   and replacement of outdoor signage. Inventories are stated at the lower of
   cost or market, cost being determined using the first-in, first-out (FIFO)
   method.

   PROPERTY, PLANT AND EQUIPMENT

   Property, plant, and equipment are stated at cost. Depreciation is recorded
   using the straight-line method over estimated useful lives of the assets.

   Repairs and maintenance are charged to expense when incurred. Expenditures
   for significant improvements are capitalized.

   IMPAIRMENT OF LONG-LIVED ASSETS

   Lamar Acquisition assesses the impairment of its long-lived assets, including
   property and equipment, whenever economic events or changes in circumstances
   indicate that the carrying amounts of the assets may not be recoverable.
   Long-lived assets are considered to be impaired when the sum of the expected
   future operating cash flows, undiscounted and without interest charges, is
   less than the carrying amounts of the related assets.

   PENSION AND POSTRETIREMENT PLANS

   NADCO employees participated in 3M pension and postretirement plans. NADCO
   has accounted for its participation in the 3M plans as a participation in
   multi-employer plans. Accordingly, the statement of revenues and expenses
   includes an allocation from 3M for these costs that is comparable to Lamar
   Acquisition's required contribution to the plans for the periods presented.
   Additionally, no assets and liabilities have been reflected in the statement
   of assets acquired and liabilities assumed related to the overall 3M pension
   and postretirement plans since it is not practicable to segregate the amounts
   applicable to Lamar Acquisition.


                                       5
<PAGE>   7
NATIONAL ADVERTISING COMPANY -- LAMAR ACQUISITION

NOTES TO FINANCIAL STATEMENTS, CONTINUED
(in thousands)


2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES, CONTINUED

   ESTIMATES

   The preparation of financial statements in conformity with generally accepted
   accounting principles requires management to make estimates and assumptions
   that affect the reported amounts of assets acquired and liabilities assumed
   and disclosure of contingent assets and liabilities at the dates of the
   financial statements and the reported amounts of revenues and expenses during
   the reporting periods. Actual results could differ from those estimates.

3. PROPERTY, PLANT AND EQUIPMENT
    
   Property, plant and equipment at August 14, 1997 consists of the following:

<TABLE>
         <S>                                                            <C>
         Signs, principally outdoor advertising structures              $35,992
         Land                                                               287
         Buildings and leasehold improvements                             1,075
         Machinery and equipment                                            396
         Furniture and fixtures                                             776
                                                                        -------
                                                                         38,526
         Accumulated depreciation and amortization                      (25,082)
                                                                        -------
         Property, plant and equipment, net                             $13,444
                                                                        =======

</TABLE>


                                       6
<PAGE>   8
NATIONAL ADVERTISING COMPANY -- LAMAR ACQUISITION

NOTES TO FINANCIAL STATEMENTS, CONTINUED
(in thousands)


4. OPERATING LEASES

   Rental expense for operating leases totaled $5,637 and $5,054, including
   contingent rental payments of $364 and $303 for the years ended December 31,
   1996 and 1995, respectively. Contingent payments are primarily based on
   related signage revenues. Land leases are generally entered into for terms of
   10 years or less.

   Minimum future lease commitments at December 31, 1996 for the next five years
   are as follows:


<TABLE>
<CAPTION>
                                                           Land
                                                          Leases
                                                         -------
                  <S>                                    <C>
                  1997                                   $ 5,086
                  1998                                     5,086
                  1999                                     5,086
                  2000                                     5,086 
                  2001                                     5,086
                                                         -------
                        Total minimum lease payments     $25,430
                                                         =======
</TABLE>

   The total minimum lease payments for land leases assumes that Lamar
   Acquisition will continue to renew, at current lease rates, its existing
   leases which may expire during the five years presented.

   The amounts of minimum lease commitments were not available as of August 14,
   1997; however, such amounts would be similar to the amounts as of 
   December 31, 1996 adjusted for normal lease activity including acquisitions,
   renewals and terminations.

5. EMPLOYEE BENEFITS

   PENSION PLANS

   Substantially all of NADCO employees participated in defined benefit pension
   plans sponsored by 3M. 3M's pension benefits are based principally on an
   employee's years of service and compensation near retirement. The pension 
   expense allocated to Lamar Acquisition was approximately $210 and $185 in 
   1996 and 1995, respectively.

   POSTRETIREMENT BENEFITS OTHER THAN PENSIONS

   Under various 3M plans, NADCO provided health care and life insurance
   benefits to substantially all employees who reached retirement age while
   employed by 3M, their covered dependents and beneficiaries. Postretirement
   benefit expense has been allocated to Lamar Acquisition for approximately
   $106 and $83 in 1996 and 1995, respectively.




                                       7
<PAGE>   9
NATIONAL ADVERTISING COMPANY -- LAMAR ACQUISITION

NOTES TO FINANCIAL STATEMENTS, CONTINUED
(in thousands)


5. EMPLOYEE BENEFITS, CONTINUED

   DEFINED CONTRIBUTION PLANS

   Employees of NADCO also participated in a 3M sponsored Employee Savings
   Plan under section 401(k) of the Internal Revenue Code. Under this plan, 3M
   matched employee contributions of up to 6 percent of compensation at rates
   ranging from 10 to 85 percent depending upon 3M financial performance. 3M's
   matching contributions to the employee savings plan were funded through an
   employee stock ownership plan. Lamar Acquisition's allocation of expense
   related to the Employee Savings Plan was approximately $54 and $46 in 1996
   and 1995, respectively.

6. TRANSACTIONS WITH RELATED PARTIES

   3M provided NADCO with various services, including certain corporate
   accounting, finance and administration, facility management, human resource
   and legal. The cost allocations to Lamar Acquisition for such services were
   approximately $1,028 and $978 for 1996 and 1995, respectively. The amounts
   allocated are based on historical or actual usage of services relative to the
   usage of the other participating affiliated businesses.

   Additionally, 3M allocated charges to NADCO for its share of the annual
   self-insurance expense, consisting of workers' compensation, auto and general
   liability claims. This expense allocation is based upon the ratio of the
   NADCO claims and loss development to the total amount of 3M claims and loss
   development. The self-insurance expense allocated to Lamar Acquisition was
   approximately $720 and $674 for 1996 and 1995, respectively.

   NADCO also rented its corporate headquarters and was charged for the use of
   other 3M facilities. The expense allocated to Lamar Acquisition was
   approximately $585 and $462 for 1996 and 1995, respectively.

   Personnel of NADCO used certain automobiles owned by 3M. Lamar Acquisition
   recognized approximately $111 and $100 in allocated rental expense during
   1996 and 1995, respectively, related to the use of these assets.


                                       8
<PAGE>   10
NATIONAL ADVERTISING COMPANY -- LAMAR ACQUISITION

NOTES TO FINANCIAL STATEMENTS, CONTINUED
(in thousands)


7. LITIGATION AND CLAIMS

   Various legal actions and claims are pending or may be instituted or asserted
   against Lamar Acquisition in the future, including those arising out of
   condemnation matters, permit appeals, property owner disputes, lease disputes
   and property tax issues. Liabilities have been recorded for these matters to
   the extent that it is probable that Lamar Acquisition will be found liable
   and the minimum amount of liability is determinable.

   Management believes that the ultimate outcome of all pending litigation,
   after considering recorded liabilities, would not have a material adverse
   effect on Lamar Acquisition's assets and liabilities or revenues and
   expenses.




                                       9


<PAGE>   1
                                                                    EXHIBIT 99.2


                            LAMAR ADVERTISING COMPANY
         UNAUDITED PRO FORMA CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

       The following sets forth unaudited pro forma condensed consolidated
financial information for the Company. The unaudited pro forma condensed
consolidated statements of earnings for the year ended October 31, 1996 and for
the six month period ended June 30, 1997 give effect to (i) the acquisitions of
FKM Advertising Co., Inc. ("FKM"), Outdoor East, L.P. ("Outdoor East") and Penn
Advertising, Inc. ("Penn") (the "Recent Acquisitions"), (ii) the Company's
initial public equity offering in August 1996 (the "IPO") and the application of
the net proceeds therefrom, (iii) the Company's November 1996 public offerings
of 2,530,000 shares of Class A Common Stock and $255 million of 9.625% Senior
Subordinated Notes due 2006 (the "1996 Notes") and the application of the net
proceeds therefrom, (iv) the tender offer that retired in November 1996
approximately $98.8 million of the $100 million outstanding 11% Senior Secured
Notes due 2003 (the "Transactions"), (v) the 3M Acquisition and (vi) the
issuance in September 1997 (the "1997 Note Offering") of $200 million of 8.625%
Senior Subordinated Notes due 2007 (the "1997 Notes"), as if each had occurred
on November 1, 1995.

       For purposes of the pro forma financial information (i) the statement of
earnings (loss) of the Company for its fiscal year ended October 31, 1996 has
been combined with the statements of earnings of Outdoor East and FKM for the
twelve months ended September 30, 1996, the statement of earnings of Penn for
its fiscal year ended December 31, 1996 and the statement of revenues and direct
expenses for the assets acquired in the 3M Acquisition for the twelve month
period ended December 31, 1996, (ii) the statement of earnings of the Company
for the six months ended June 30, 1997 has been combined with the statement of
earnings of Penn for the three months ended March 31, 1997 (the period prior to
the acquisition) and the statement of revenues and direct expenses for the
assets acquired in the 3M Acquisition for the six month period ended June 30,
1997 and (iii) the balance sheet of the Company as of June 30, 1997 has been
combined with the statement of assets acquired and liabilities assumed in the 3M
Acquisition and the application of net proceeds of the 1997 Note Offering.

       The unaudited pro forma condensed consolidated financial statements give
effect to the Recent Acquisitions and the 3M Acquisition under the purchase
method of accounting.

       The unaudited pro forma condensed consolidated financial statements have
been prepared by the Company's management. The unaudited pro forma data are not
designed to represent and do not represent what the Company's results of
operations or financial position would have been had the aforementioned
transactions been completed on or as of the dates assumed, and are not intended
to project the Company's results of operations for any future period or as of
any future date. The unaudited pro forma condensed consolidated financial
statements should be read in conjunction with the notes thereto.






<PAGE>   2
                            LAMAR ADVERTISING COMPANY
    UNAUDITED PRO FORMA CONDENSED CONSOLIDATED STATEMENT OF EARNINGS (LOSS)
                           YEAR ENDED OCTOBER 31, 1996
                  (dollars in thousands, except per share data)

<TABLE>
<CAPTION>
                                                                                          RECENT
                                                                                       ACQUISITIONS
                                                       IPO AND THE         ------------------------------------    ACQUISITION
                                            LAMAR      TRANSACTIONS          PENN          FKM         O/D EAST    ADJUSTMENTS
                                         ----------    ------------        ---------   ------------    --------    -----------
<S>                                         <C>         <C>                <C>          <C>            <C>           <C>    
Revenues                             
Outdoor advertising, net                 $  119,900     $                $  32,814     $   7,376      $  12,142    $  (3,405)(4) 
Other income                                    702                             47           109            100         (209)(4)(5)
                                         ----------     ---------        ---------     ---------      ---------    ---------
                                            120,602             0           32,861         7,485         12,242       (3,614)
                                         ----------     ---------        ---------     ---------      ---------    ---------
                                     
Direct advertising expenses                  41,184                          9,575         2,214          3,942        2,671 (4)(6)
General and administrative expenses          29,466                         10,730         1,632          3,510       (6,768)(4)(6)
Depreciation and Amortization                15,549           125 (1)        3,221         2,453          2,941        8,398 (7)
                                         ----------     ---------        ---------     ---------      ---------    ---------
                                             86,199           125           23,526         6,299         10,393        4,301 
                                         ----------     ---------        ---------     ---------      ---------    ---------
Operating income                             34,403          (125)           9,335         1,186          1,849       (7,915)
                                         ----------     ---------        ---------     ---------      ---------    ---------
Other expense (income)               
Interest income                                (240)                                           0                         (24)(4)
Interest expense                             15,441        11,740 (2)(3)     4,360         1,965          2,672       (5,450)(8)
Loss on disposition of assets                 1,012                              0             4                         281 (4)
Other expenses                                  242                          1,064            10            985       (1,780)(4)(11)
                                         ----------     ---------        ---------     ---------      ---------    --------- 
                                             16,455        11,740            5,424         1,979          3,657       (6,973)
                                         ----------     ---------        ---------     ---------      ---------    ---------
                                     
Earnings (loss) before income taxes          17,948       (11,865)           3,911          (793)        (1,808)        (942)
                                     
Income tax expense (benefit)                  7,099        (4,746)(12)       1,117          (157)             0        1,339 (12)
                                         ----------     ---------        ---------     ---------      ---------    ---------
Net earnings (loss)                      $   10,849     $  (7,119)       $   2,794     $    (636)     $  (1,808)   $  (2,281)
                                                        =========        =========     =========      =========    =========
Preferred stock dividends                       365     
                                         ----------
Net earnings (loss) applicable to    
    common stock                         $   10,484                                                                           
                                         ==========
                                     
Net earnings (loss)  per common share         $0.38
                                         ==========
                                     
Weighted average number of shares    
    outstanding                          27,562,564     5,843,543                                                             
                                         ==========     =========                                                             
                                     

<CAPTION>
                                                                                        PRO FORMA
                                                                          3M            COMBINED       ADJUSTMENTS      PRO FORMA
                                          PRO FORMA                   ACQUISITION      AS ADJUSTED    FOR 1997 NOTE      COMBINED
                                           COMBINED         3M        ADJUSTMENTS        FOR 3M         OFFERING       AS ADJUSTED
                                          ----------     ---------    -----------      -----------    -------------   ------------
<S>                                          <C>         <C>           <C>               <C>           <C>             <C>
Revenues
Outdoor advertising, net                  $  168,827     $  23,303     $               $  192,130      $               $  192,130
Other income                                     749                                          749                             749
                                          ----------     ---------     ---------       ----------      ---------       ----------
                                             169,576        23,303             0          192,879              0          192,879
                                          ----------     ---------     ---------       ----------      ---------       ----------
Direct advertising expenses                   59,586        16,038        (3,271)(15)      72,353                          72,353
General and administrative expenses           38,570         1,389        (1,389)(15)      38,570                          38,570
Depreciation and Amortization                 32,687         1,333         7,701 (16)      41,721            525 (10)      42,246
                                          ----------     ---------     ---------       ----------      ---------       ----------
                                             130,843        18,760         3,041          152,644            525          153,169
                                          ----------     ---------     ---------       ----------      ---------       ----------
Operating income                              38,733         4,543        (3,041)          40,235           (525)          39,710
                                          ----------     ---------     ---------       ----------      ---------       ----------
Other expense (income)
Interest income                                 (264)                                        (264)                           (264)
Interest expense                              30,728                       8,550 (17)      39,278          5,251 (9)       44,529
Loss on disposition of assets                  1,297                                        1,297                           1,297
Other expenses                                   521                                          521                             521
                                          ----------     ---------     ---------       ----------      ---------       ----------
                                              32,282             0         8,550           40,832          5,251           46,083
                                          ----------     ---------     ---------       ----------      ---------       ----------

Earnings (loss) before income taxes            6,451         4,543       (11,591)            (597)        (5,776)          (6,373)

Income tax expense (benefit)                   4,652                      (2,819)(12)       1,832         (2,310)(12)        (478)
                                          ----------     ---------     ---------       ----------      ---------       ----------
Net earnings (loss)                       $    1,799     $   4,543     $  (8,772)      $   (2,429)     $  (3,466)      $   (5,895)
                                                         =========     =========                       =========
Preferred stock dividends                        365                                          365                             365
                                          ----------                                   ----------                      ----------
Net earnings (loss) applicable to
    common stock                          $    1,434                                   $   (2,794)                     $   (6,260)
                                          ==========                                   ==========                      ==========

Net earnings (loss)  per common share     $     0.04                                   $    (0.08)                     $    (0.19)
                                          ==========                                   ==========                      ==========

Weighted average number of shares
    outstanding                           33,406,107                                   33,406,107                      33,406,107
                                          ==========                                   ==========                      ==========

</TABLE>

<PAGE>   3

                            LAMAR ADVERTISING COMPANY
     UNAUDITED PRO FORMA CONDENSED CONSOLIDATED STATEMENT OF EARNINGS (LOSS)
                         SIX MONTHS ENDED JUNE 30, 1997
                  (DOLLARS IN THOUSANDS, EXCEPT PER SHARE DATA)

<TABLE>
<CAPTION>                    

                                                                    ACQUISITION          PRO FORMA
                                             LAMAR        PENN      ADJUSTMENTS          COMBINED         3M  
                                          ----------   ----------   -----------         ----------    ----------
<S>                                           <C>           <C>           <C>             <C>            <C>  
Revenues
Outdoor advertising, net                  $   87,644   $    6,480   $     (639)(4)      $   93,485    $   10,560
Other income                                     311           20           (4)(4)             327              
                                          ----------   ----------   ----------          ----------    ----------
                                              87,955        6,500         (643)             93,812        10,560
                                          ----------   ----------   ----------          ----------    ----------

Direct advertising expenses                   28,950        2,412          488 (4)(6)       31,850         7,364
General and administrative expenses           20,081        2,240       (1,195)(4)(6)       21,126           533
Depreciation and Amortization                 17,727          727        1,709 (7)          20,163           738
                                          ----------   ----------   ----------          ----------    ----------
                                              66,758        5,379        1,002              73,139         8,635
                                          ----------   ----------   ----------          ----------    ----------
Operating income                              21,197        1,121       (1,645)             20,673         1,925
                                          ----------   ----------   ----------          ----------    ----------
Other expense (income)
Interest income                               (1,421)                    1,045 (4)(13)        (376)            
Interest expense                              15,404          976          (93)(8)          16,287             
Loss on disposition of assets                    742            0            3 (4)             745             
Other expenses                                   177          287         (287)(4)             177             
                                          ----------   ----------   ----------          ----------    ----------
                                              14,902        1,263          668              16,833             0
                                          ----------   ----------   ----------          ----------    ----------

Earnings (loss) before income taxes            6,295         (142)      (2,313)              3,840         1,925

Income tax expense (benefit)                   3,414          (50)        (483)(12)          2,881             
                                          ----------   ----------   ----------          ----------    ----------
Net earnings (loss)                       $    2,881   $      (92)  $   (1,830)         $      959    $    1,925
                                                       ==========   ==========                        ==========
Preferred stock dividends                        274                                           274             
                                          ----------                                    ----------             
Net earnings (loss) applicable to 
   common stock                           $    2,607                                    $      685             
                                          ==========                                    ==========
Net earnings (loss) per common share      $     0.08                                    $     0.02             
                                          ==========                                    ==========
Weighted average number of shares 
   outstanding                            31,840,641                                    31,840,641             
                                          ==========                                    ==========             
 

<CAPTION>
                                                           
                                                           PRO FORMA
                                              3M           COMBINED      ADJUSTMENTS        PRO FORMA
                                          ACQUISITION     AS ADJUSTED   FOR 1997 NOTE       COMBINED
                                          ADJUSTMENTS       FOR 3M         OFFERING        AS ADJUSTED
                                          ----------      -----------    -----------       -----------
<S>                                           <C>           <C>           <C>             <C>           
Revenues
Outdoor advertising, net                  $                $  104,045     $                 $ 104,045
Other income                                                      327                             327
                                          ----------       ----------     ----------        ---------
                                                   0          104,372              0          104,372
                                          ----------       ----------     ----------        ---------
Direct advertising expenses                   (1,539)(15)      37,675                          37,675
General and administrative expenses             (533)(15)      21,126                          21,126
Depreciation and Amortization                  3,817 (16)      24,718            262 (10)      24,980
                                          ----------       ----------     ----------        ---------
                                               1,745           83,519            262           83,781
                                          ----------       ----------     ----------        ---------
Operating income                              (1,745)          20,853           (262)          20,591
                                          ----------       ----------     ----------        ---------
Other expense (income)
Interest income                                                  (376)                           (376)
Interest expense                               4,275 (17)      20,562          1,770 (9)       22,332
Loss on disposition of assets                                     745                             745
Other expenses                                                    177                             177
                                          ----------       ----------     ----------        ---------
                                               4,275           21,108          1,770           22,878
                                          ----------       ----------     ----------        ---------

Earnings (loss) before income taxes           (6,020)            (255)        (2,032)          (2,287)

Income tax expense (benefit)                  (1,638)(12)       1,243           (813)(12)         430
                                          ----------       ----------     ----------        ---------
Net earnings (loss)                       $   (4,382)      $   (1,498)    $   (1,219)       $  (2,717)
                                          ==========       ==========     ==========        =========
Preferred stock dividends                                         274                             274
                                                           ----------                       ---------
Net earnings (loss) applicable to 
   common stock                                            $   (1,772)                      $  (2,991)
                                                           ==========                       ========= 

Net earnings (loss) per common share                       $    (0.06)                      $   ($0.09)
                                                           ==========                       ==========
Weighted average number of shares 
   outstanding                                             31,840,641                       31,840,641
                                                           ==========                       ==========

</TABLE>



<PAGE>   4

                            LAMAR ADVERTISING COMPANY
            UNAUDITED PRO FORMA CONDENSED CONSOLIDATED BALANCE SHEET
                                  JUNE 30, 1997
                             (DOLLARS IN THOUSANDS)

<TABLE>
<CAPTION>

                                                                                                      ADJUSTMENTS      PRO FORMA
                                                                          PRO FORMA       PRO FORMA   FOR 1997 NOTE   COMBINED AS
                                              LAMAR          3M          ADJUSTMENTS      COMBINED     OFFERING         ADJUSTED
                                             -------   --------------    -----------      ---------   -------------   ----------- 
<S>                                            <C>        <C>              <C>            <C>           <C>              <C>    

Cash                                        $  7,748      $              $(4,000)(18)    $  3,748       $  (574)(18)    $  3,174
Net receivables                               25,840        2,550                          28,390                         28,390
Other current assets                           8,757        1,958                          10,713                         10,713
                                            --------      -------        -------         --------       -------         --------
  Total current assets                        42,345        4,506         (4,000)          42,851          (574)          42,277
                                            --------      -------        -------         --------       -------         --------
                                                                                                                                
                                                                                                                                
Property, plant and equipment, net           280,603       13,516         13,932 (19)     308,051                        308,051
                                            --------      -------        -------         --------       -------         --------
                                                                                                                                
Investment securities                            870                                          870                            870
Intangibles                                  195,874                      86,522 (20)     282,396         5,250(20)      287,646
Other assets                                   5,093          456                           5,549                          5,549
                                            --------      -------        -------         --------       -------         --------
   Total assets                             $524,785      $18,478        $96,454         $639,717       $ 4,676         $644,393
                                            ========      =======        =======         ========       =======         ========
                                                                                                                                
                                                                                                                                
Current maturities of long-term debt        $  4,161      $              $               $  4,161       $               $  4,161
Other current liabilities                     19,431          932                          20,363                         20,363
                                            --------      -------        -------         --------       -------         --------
                                              23,592          932              0           24,524             0           24,524
                                            --------      -------        -------         --------       -------         --------
                                                                                                                                
Long-term debt                               412,982                     114,000 (21)     526,982         4,676(21)      531,658
Deferred income - Long term                      827                                          827                            827
Other liabilities                              2,147                                        2,147                          2,147
Deferred tax liability                        19,498                                       19,498                         19,498
                                            --------      -------        -------         --------       -------         --------
   Total Liabilities                         459,046          932        114,000          573,978         4,676          578,654
                                            --------      -------        -------         --------       -------         --------
                                                                                                                                
Net assets acquired                                        17,546        (17,546)(22)                                           
                                            --------      -------        -------         --------       -------         --------
                                                                                                                                
Stockholders' equity                          65,739                                       65,739                         65,739
                                            --------      -------        -------         --------       -------         --------
                                                                                                                                
   Total liabilities and                                                                                                        
      stockholders' equity                  $524,785      $18,478        $96,454         $639,717       $ 4,676         $644,393
                                            ========      =======        =======         ========       =======         ========
</TABLE>




<PAGE>   5


                     NOTES TO UNAUDITED PRO FORMA CONDENSED
                        CONSOLIDATED FINANCIAL STATEMENTS
                             (dollars in thousands)


     For purposes of determining the pro forma effect of the Transactions, the
Recent Acquisitions, the 3M Acquisition and the 1997 Note Offering on the
Company's unaudited Condensed Consolidated Statements of Earnings for the year
ended October 31, 1996 and the six months ended June 30, 1997, the following
adjustments have been made:

<TABLE>
<CAPTION>
                                                                                  YEAR ENDED          SIX MONTHS
                                                                                OCTOBER 31, 1996     JUNE 30, 1997
                                                                                ----------------     -------------
<S>                                                                     <C>            <C>             <C>

(1)     To record the net effect on amortization expense related
        to the debt issuance fees for the November 1996 Note
        Offering and the elimination of amortization expense
        related to the November 1996 Tender Offer                                     $   125

(2)     To eliminate historical interest expense related to the
        Senior Secured Notes and record interest expense on the
        1996 Notes:

        Interest expense on 1996 Notes                     24,544

        Interest expense related to
        Senior Secured Notes                              (10,870)                     13,674
                                                          -------        
(3)     To record incremental interest expense on the $20 million
        ten-year subordinated notes issued to existing
        shareholders at the time of the IPO in order to give 
        effect as if the transaction had taken place at the
        beginning of the period and eliminate historical interest
        expense related to the Company's credit facility that was
        paid off at the time of the IPO                                                (1,934)

(4)     To reclassify amounts in order to conform to the
        Company's presentation:

        Outdoor advertising, net                                                      $(3,405)             $(639)
        Other income                                                                     (109)                (4)  
        Direct expenses                                                                 2,946                559   
        General and administrative expenses                                            (5,653)              (914)  
        Interest income                                                                   (24)                (4)  
        Loss on disposition of assets                                                     281                  3   
        Other expenses                                                                 (1,064)              (287)  

(5)     To eliminate management fee income on Outdoor East                                                         
        historical financial statements that would not have been                                                   
        earned had the Outdoor East acquisition been consummated                                                   
        on November 1, 1995                                                              (100)
                                                                                                                   
(6)     To eliminate management fees charged by Penn's former                                                      
        parent company included in the historical financial                                                        
        statements that would not have existed had the                                                             
        transaction taken place in the beginning of the period:                                                    
                                                                                                                   
        Direct expenses                                                                  (275)               (71)  
        General and administrative                                                     (1,115)              (281)  
                                                                                     


</TABLE>

<PAGE>   6

<TABLE>
<S>                                                                     <C>            <C>             <C>
(7)     Represents incremental amortization and depreciation due
        to the application of purchase accounting in recording
        the Recent Acquisitions. Depreciation and amortization
        are calculated using accelerated and straight line
        methods over the estimated useful lives of the assets                          $8,398             $1,709

(8)     Represents the net effect on interest expense resulting
        from (i) additional borrowings assumed in the
        acquisitions and (ii) the elimination of interest expense
        on debt not assumed in the acquisitions                                        (5,450)               (93)

(9)     To eliminate historical interest expense under the Senior
        Credit Facility and to record interest expense on the
        Notes at an effective rate of 8.725%:

           Interest expense on the Initial
           Offering                        17,334           8,667

           Interest expense under the Senior
           Credit Facility                (12,083)         (6,897)                      5,251               1,770
                                           -------          ------ 
(10)    The increase in amortizing debt issuance costs 
        associated with the 1997 Note Offering                                            525                 262

(11)    To eliminate costs associated with the sale and
        reorganization of Outdoor East which would not have been
        incurred had the Outdoor East acquisition been
        consummated on November 1, 1995                                                  (716)

(12)    To record the tax effect on pro forma statements for:

           The Transactions                                                            (4,746)
           Recent Acquisitions                                                          1,339               (483)
           3M Acquisition                                                              (2,819)            (1,638)
           The 1997 Note Offering                                                      (2,310)              (813)

(13)    To eliminate interest income on the Company's historical
        financial statements that would not have existed had the
        Recent Acquisitions taken place at the beginning of the
        period                                                                                             1,049

(14)    The accompanying pro forma results of operations do not
        give effect to the extraordinary loss on the
        extinguishment of debt of $9,526, net of income tax
        benefit of $6,351 for the year ended October 31, 1996

(15)    To record (a) a decrease in payroll and payroll related
        costs in direct advertising and general and
        administrative expense categories due to the termination
        of employees in the following functions; and (b) the
        elimination of general corporate allocations not
        considered attributable to assets acquired as follows.

        Direct Advertising:
           Elimination of production and sales overhead
              functions and corporate overhead allocations                             (2,077)            (1,053)

           Elimination of national sales and marketing costs                           (1,194)              (486)
                                                                                       ------             ------

                Total direct advertising                                               (3,271)            (1,539)
                                                                                       ======             ====== 

        General and Administrative:
           Elimination of national office function, accounting and
              administrative personnel and corporate allocations                       (1,389)              (533)
                                                                                       ======             ====== 
</TABLE>

<PAGE>   7
<TABLE>
<S>                                                                           <C>             <C>
(16)    Represents incremental amortization and depreciation due
        to the application of purchase accounting in recording
        the 3M acquisition.                                                     7,701             3,817
                                                                              =======         =========
(17)    Represents the incremental interest expense resulting
        from the borrowing of $114 million used to finance the 3M
        Acquisition, as if the transaction had taken place at the
        beginning of the period.                                                8,550             4,275
                                                                              =======         =========

         For purposes of determining the pro forma effect of the 3M Acquisition and the 1997 Note Offering 
on the Company's unaudited Condensed Consolidated Balance Sheet as of June 30, 1997, the following 
adjustments have been made:


<CAPTION>
                                                                                              ADJUSTMENTS
                                                                            PROFORMA            FOR THE
                                                                           ADJUSTMENTS     1997 NOTE OFFERING
                                                                           -----------     ------------------

<S>                                                                           <C>            <C>
(18)     Cash:
           Net proceeds from the 1997 Note Offering                                           $ 193,426
           To record cash used to pay off loans under the Senior 
              Credit Facility                                                                  (194,000)
                                                                                              --------- 
                                                                                                   (574)
                                                                                              =========
           To record cash used to finance the 3M Acquisition                  (4,000)
                                                                              =======         

(19)     Property, Plant and Equipment, net
           To record the increase in property, plant and
              equipment from the allocation of the purchase
              price of the 3M Acquisition                                      13,932
                                                                              =======
(20)     Intangibles:
           To record capitalized fees of the Initial Offering                                     5,250
                                                                                              =========

           To record intangibles resulting from the allocation of the
              purchase price of the 3M Acquisition                             86,522
                                                                              =======
(21)     Long-term debt:

           To record payoff of loans under the Senior Credit Facility                          (194,000)
           To record effect of the issuance of the 1997 Notes                                   198,676
                                                                                              --------- 
                                                                                                  4,676
                                                                                              =========
           To record the borrowings under the senior credit facility
           used to finance the 3M Acquisition.                                114,000
                                                                              =======
(22)     Net assets acquired:

           To eliminate historical net assets of 3M.                          (17,546)
                                                                              =======
</TABLE>


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