LAMAR ADVERTISING CO
10-Q, 1997-05-12
ADVERTISING AGENCIES
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                          UNITED STATES
                SECURITIES AND EXCHANGE COMMISSION
                      Washington, DC  20549

                            FORM 10-Q

[ X ]  Quarterly Report Pursuant to Section 13 or 15(d) of the Securities
Exchange Act of 1934

For the period ended March 31,1997
 
or

[   ]  Transition Report Pursuant to Section 13 or 15(d) of the Securities
Exchange Act of 1934

For the transition period from 

Commission file number 0-20833

                    LAMAR ADVERTISING COMPANY                     
      (Exact name of registrant as specified in its charter)

          DELAWARE                           72-1205791    
(State or other jurisdiction              (I.R.S. Employer              
     of incorporation)                   Identification No.)

5551 Corporate Blvd., 
Baton Rouge, LA                                 70808      
(Address of principal                         (Zip Code)
 executive officers)

Registrant's telephone number, including area code (504) 926-1000

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the preceding 12 months (or for such shorter period that the registrant was
required to file such reports), and (2) has been subject to such filing
requirements for the past 90 days.

                  Yes    X            No       

Indicate the number of shares outstanding of each of the issuer's classes of
common stock, as of the latest practicable date.
<TABLE>
<CAPTION>
                                      Outstanding as of
               Class                   May 9,1997  

<S>                                         <C>
Class A Common Stock,$ .001 par value       17,613,140
Class B Common Stock,$ .001 par value       13,716,387
</TABLE>
















                             CONTENTS
<TABLE>
<CAPTION>
                                                             Page
<S>                                                            <C>

PART I - FINANCIAL INFORMATION

ITEM 1.  FINANCIAL STATEMENTS

         Condensed Consolidated Balance Sheets as of
         October 31, 1996, December 31, 1996 and               1 - 2
         March 31, 1997

         Condensed Consolidated Statements of Earnings
         for the three months ended April 30, 
        1996 and March 31, 1997                                 3
         
         Condensed Consolidated Statements of Cash Flows 
         for the three months ended April 30, 1996
          and March 31, 1997                                    4 - 5

         Notes to Condensed Consolidated Financial
         Statements                                            6 - 9

ITEM 2.  Management's Discussion and Analysis of
         Financial Condition and Results of Operations        10 - 13
    

PART II - OTHER INFORMATION

ITEM 4.  Submission of Matters to a Vote of Security Holders    13 

ITEM 6.  Exhibits and Reports on Form 8-K                     13 - 14

         Signatures                                             14  
</TABLE>







PART I  - FINANCIAL INFORMATION
ITEM 1. - FINANCIAL STATEMENTS

                  LAMAR ADVERTISING COMPANY AND
                           SUBSIDIARIES
              CONDENSED CONSOLIDATED BALANCE SHEETS
         (IN THOUSANDS, EXCEPT SHARE AND PER SHARE DATA)

<TABLE>
<CAPTION>

                                     October 31,     December 31,     March 31,
                                         1996            1996           1997
                                                     (Unaudited)     (Unaudited)
<S>                                     <C>             <C>            <C>
ASSETS                                                    
Cash and cash equivalents              $  8,430          81,007         78,421 

Receivables
  Trade accounts, net                    12,855          18,949         19,368
  Affiliates, related parties
    and employees                           348             558            401
  Other                                     327             141            378
    Net receivables                      13,530          19,648         20,147
Prepaid expenses                          1,973           3,939          3,974 
Other current assets                      1,544           1,655          2,054
  Total current assets                   25,477         106,249        104,596

Property, plant and equipment           207,071         260,325        262,824
  Less accumulated depreciation
    and amortization                   ( 87,343)        (89,595)      ( 87,853)
    Net property, plant and equipment   119,728         170,730        174,971

Investment securities                     4,414           2,250          1,189
Intangible assets                        18,223          78,899         78,389
Deferred taxes                            2,463           6,862          6,560
Other assets                              2,884           3,166          3,598
                                        173,189         368,156        369,303

LIABILITIES AND STOCKHOLDERS' EQUITY
Current liabilities:
  Trade accounts payable                  3,263           4,279          2,500
  Accrued expenses                       11,066           7,900         10,310
  Current maturities of long-term 
    debt                                  3,815           4,088          4,018
  Deferred income                         5,793           6,484          7,149
      Total current liabilities          23,937          22,751         23,977

Long-term debt                          128,140         279,260        278,223
Deferred income                             811             847            864
Other liabilities                         1,260           1,535          1,900
       Total liabilities                 154,148        304,393        304,964
</TABLE>

                  LAMAR ADVERTISING COMPANY AND
                           SUBSIDIARIES
              CONDENSED CONSOLIDATED BALANCE SHEETS
                           (UNAUDITED)
         (IN THOUSANDS, EXCEPT SHARE AND PER SHARE DATA)

<TABLE>
<CAPTION>




                                       October 31,   December 31,   March 31, 
                                           1996          1996         1997
                                                     (Unaudited)   (Unaudited)
<S>                                    <C>           <C>          <C>
STOCKHOLDERS' EQUITY

Class A preferred stock, par
  value $638, $63.80 cumulative,
  authorized 10,000 shares; 5,719.49 
  shares issued and outstanding,           3,649        3,649        3,649

Class A common stock, $.001 par value.  
 Authorized 50,000,000 shares;
 issued and outstanding 15,004,340
 shares 17,611,240 shares and 17,613,140
 shares at October 31, 1996 December 
 31, 1996, and March 31,1997 respectively    15            17           18

Class B common stock, $.001 par value. 
 Authorized 25,000,000 shares;
 issued and outstanding 13,791,387 
 shares, at October 31, 1996, 13,716,387 
 shares, at December  31, 1996, and
 March 31, 1997                              14            14           14

Additional paid in capital               38,060        92,258       92,287  

Accumulated deficit                    ( 24,681)     ( 32,796)    ( 31,591)

Unrealized gain (loss) on investment
  securities net of deferred tax 
  benefit/expense                         1,984           621     (     38)
  Stockholders' Equity                   19,041        63,763       64,339



  Total liabilities and  
    stockholders' equity              $ 173,189       368,156      369,303
</TABLE>



                  LAMAR ADVERTISING COMPANY AND
                           SUBSIDIARIES
          CONDENSED CONSOLIDATED STATEMENTS OF EARNINGS
                           (UNAUDITED)
         (IN THOUSANDS, EXCEPT SHARE AND PER SHARE DATA)
<TABLE>
<CAPTION>
                      


                                   Three  Months        Three Months   
                                Ended April 30,1996   Ended March 31,1997      
<S>                                 <C>                   <C>
Revenues
  Net advertising revenue            $28,838               $37,682        
  Other income                           195                   165
                                      29,033                37,847
Operating expenses
  Outdoor advertising:  
    Direct advertising
     expenses                        10,049                13,467
  Selling, general and 
     administrative expenses           7,004                 9,253
  Depreciation and amortization        3,641                 6,750
                                      20,694                29,470 
      
    Operating income                   8,339                 8,377

Non-operating (income)
      expense:  
  Interest income                   (     48)             (  1,121)
  Interest expense                     4,025                 6,944
  Loss on disposition
    of assets                            493                   447
  Other expenses                          94                    13
                                       4,564                 6,283
Earnings before 
  income taxes                         3,775                 2,094
Income tax expense (benefit)           1,515                   798

Net earnings                           2,260                 1,296            
                                     
Preferred stock dividends                 91                    91
  
Net earnings applicable to 
  common stock                         2,169                 1,205
                                      
Net earnings per common                                          
  Share, Primary                         .08                   .04 
</TABLE>
                                     



                    LAMAR ADVERTISING COMPANY AND        
                           SUBSIDIARIES
         CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
                           (UNAUDITED)
                          (IN THOUSANDS)
<TABLE>
<CAPTION>






                                            Three Months         Three Months 
                                               Ended                Ended
                                            April 30, 1996       March 31,1997 
                                                                             
<S>                                             <C>                  <C>
CASH FLOWS FROM OPERATING ACTIVITIES:

Net earnings                                     $ 2,260                1,296  
 
Adjustments to reconcile net earnings    
  to net cash provided by operating activities:
    Depreciation and amortization                  3,641                6,750
    Loss on disposition of assets                    493                  447
    Deferred taxes                                 1,322                  704
    Provision for doubtful accounts                  319                  405
Changes in operating assets and 
  liabilities:
      Increase in receivables                   (    136)            (    601)
      Increase in prepaid expenses              (     29)            (     47) 
  
      (Increase) decrease in other assets          1,558             (    716) 

      Increase (decrease)in trade accounts
        payable                                       14             (  1,778) 
    
      Increase in accrued expenses                 2,302                2,411
      Increase (decrease) in other liabilities        20             (     40)
      Increase in deferred income                     61                  681
        Net cash provided by operating 
          activities                              11,825                9,512

CASH FLOWS FROM INVESTING ACTIVITIES:

Increase in notes receivable                    (    206)                -
Acquisition of new markets                      (  1,591)            (  2,329)
Capital expenditures                            (  5,528)            (  7,382) 
Proceeds from disposition of assets                  155                  427  
   
Purchase of intangible assets                   (    180)            (  1,645) 
      Net cash used in investing 
        activities                              (  7,350)            ( 10,929)

</TABLE>

                 

                  LAMAR ADVERTISING COMPANY AND
                           SUBSIDIARIES
         CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS 
                           (UNAUDITED)
                          (IN THOUSANDS)
<TABLE>
<CAPTION>


                                          Three Months        Three Months  
                                             Ended                Ended
                                         April 30,1996         March 31,1997   
                                         
<S>                                          <C>                    <C>
CASH FLOWS FROM FINANCING ACTIVITIES:          
Net proceeds from issuance of common stock         -                     29
Principal payments on long-term debt              157              (  1,141)   
 
Proceeds from issuance of notes payable            -                     34
Proceeds from issuance of notes                                           
  payable to banks                              3,500                    -     
  
Principal payments on notes payable to
  banks                                      (  5,000)                   -
Stock redemption                             (  2,964)                   -
Dividends                                    (    216)              (    91) 
      Net cash used in financing activities  (  4,523)              ( 1,169)   


Net decrease in cash and 
  cash equivalents                           (     48)              ( 2,586)   
           

Cash and cash equivalents at beginning
  of year                                        1,800               81,007    

Cash and cash equivalents at end of
 year                                         $  1,752              78,421
                                             


SUPPLEMENTAL DISCLOSURES OF CASH FLOW INFORMATION:

Cash paid for interest                       $  1,182                866
                                                                               
      
Cash paid for state and 
  federal income taxes                       $    237              2,184
</TABLE>
                                               

                  LAMAR ADVERTISING COMPANY AND
                           SUBSIDIARIES
       NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
       (IN THOUSANDS, EXCEPT FOR SHARE AND PER SHARE DATA)





1.  SIGNIFICANT ACCOUNTING POLICIES

     The information included in the foregoing interim financial statements is
unaudited.  In the opinion of management, all adjustments, consisting of normal
recurring adjustments, necessary for a fair presentation of financial position
and results of operations for the interim periods presented have been reflected
herein.  The results of operations for interim periods are not necessarily
indicative of the results to be expected for the entire year.  These condensed
consolidated financial statements should be read in conjunction with the
Company's consolidated financial statements and the notes thereto included in 
the Company's annual report on Form 10-K.

     Certain amounts in the prior year's consolidated financial statements have
been reclassified to conform with the current year presentation.  These
reclassifications had no effect on previously reported net earnings.

     On December 17, 1996, the Board of Directors of the Company voted to change
the Company's fiscal year such that the Company's fiscal year shall end on
December 31 of each year.  The Company's last fiscal year ended on October 31,
1996.  The two-month period from November 1, 1996 to December 31, 1996 will be
treated as a transition period that will not be a part of fiscal year 1996 or
calendar year 1997.  In light of the Company's public offering in fiscal 1996
this year end change was recommended to conform to predominant year ends within
the industry.

     Earnings per common share are computed by dividing net earnings by the
weighted average number of common shares outstanding during each period
(25,688,142 shares for three months ending April 30, 1996 and 31,661,388 for
three months ended March 31, 1997). Weighted average shares for the three months
ended March 31, 1997, include the effect of 332,340 shares issuable upon the
exercise of stock options calculated using the treasury stock method. 

2.   Long-Term Debt

In November 1996, the Company commenced a tender offer for all of its 11% Senior
Secured Notes that were issued in 1993 in the principal amount of $100,000.  As
of March 31 1997, approximately $98,500 of the notes were tendered to the 
Company and retired. 




                  LAMAR ADVERTISING COMPANY AND
                           SUBSIDIARIES
       NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
       (IN THOUSANDS, EXCEPT FOR SHARE AND PER SHARE DATA)




Also in November 1996, the Company issued $255,000 in principal amount of 9 5/8%
Senior Subordinated Notes due December 1, 2006 (the "Notes"), with interest
payable semi-annually on June 1 and December 1, commencing June 1, 1997.  The
notes are senior subordinated unsecured obligations of the Company and are
subordinated in right of payment to all senior indebtedness of the Company and
are senior to all existing and future subordinated indebtedness of the Company.

The Notes are redeemable at the Company's option at any time on or after 
December 31, 2001 at redemption prices specified by the indenture, and are 
required to be repurchased earlier in the event of a change of control of the 
Company.  The indenture governing the Notes includes certain restrictive 
covenants which limit the Company's ability to incur additional debt, pay 
dividends and make other restricted payments, consummate certain transactions 
and other matters.

In December 1996, the Company entered into a new Bank Credit Agreement (the "New
Bank Credit Agreement") with a syndicate of financial institutions which 
replaced the Company's existing bank credit facilities.  The New Bank Credit 
Agreement provides the Company with a  committed $225,000 million revolving 
credit facility and a $75,000 incremental term facility funded at the discretion
of the lenders. Availability of the line under the revolving facility will be 
reduced over a fiveyear period from 1999 to 2003 and will bear interest at a 
variable rate of interest based upon an  applicable margin over prime or the 
LIBOR rate.  The term loan will amortize over six years beginning in 1999.  The 
New Bank Credit Agreement is guaranteed by the Company's subsidiaries and 
secured by the capital stock of the Company's subsidiaries.  The New Bank Credit
Agreement contains various restrictive covenants which require that the Company 
meet certain minimum leverage and coverage ratios, restrict additional 
indebtedness, limit dividends and other restricted payments, limit capital 
expenditures and dispositions of assets, and other restrictions.    As of 
March 31, 1997 there were no balances outstanding under the New Bank Credit 
Agreement.

3.   Acquisitions

Effective November 1, 1996, the Company purchased all of the stock of FKM
Advertising Co., Inc. for a purchase price of approximately $40,000 and on
December 10, 1996, the Company purchased substantially all of the assets of
Outdoor East, L.P. for a total purchase price of approximately $60,500.  The 







                  LAMAR ADVERTISING COMPANY AND
                           SUBSIDIARIES
       NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
       (IN THOUSANDS, EXCEPT FOR SHARE AND PER SHARE DATA)




acquisitions were accounted for under the purchase method of accounting.  The
following is a summary of the assets acquired and liabilities assumed in these
transactions:
<TABLE>
<S>                                     <C>
Current assets                           3,050
Property, plant, and equipment          47,943
Intangibles                             51,487
Current liabilities                        252
Long-term liabilities                    1,728
</TABLE>

4.   Stockholders Equity

In November 1996, the Company completed an equity offering of 2,530,000 shares
of Class A Common Stock at a price of $23.00 per share.  This transaction
resulted in a $54,171 increase in total stockholder's equity after deducting
commissions and fees related to the transaction.

5.   Subsequent Events

On April 1, 1997, the Company acquired all of the outstanding capital stock of
Penn Advertising, Inc. for a purchase price of approximately $167.0 million. 
Funds for the acquisition were provided form the proceeds of the Company's
November 1996 public offerings of the Notes and its Class A Common Stock and a
$94,000 draw under the New Bank Credit Agreement.  Pursuant to this acquisition,
the Company has acquired a total of 8,500 outdoor advertising displays through-
out the states of Maryland, New York and Pennsylvania. The Company has agreed to
sell the displays in the Baltimore, Maryland market, representing approximately
16% of the displays acquired, to Universal Outdoor, Inc. for a cash purchase
price of $46.5 million.  In connection with the proposed sale, the Company and
its lenders executed an amendment to the New Bank Credit Agreement.  The sale to
Universal is subject to regulatory approval and satisfaction of other closing
conditions.











                  LAMAR ADVERTISING COMPANY AND
                           SUBSIDIARIES
       NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
       (IN THOUSANDS, EXCEPT FOR SHARE AND PER SHARE DATA) 







6.   Summarized Financial Information of Subsidiaries

Separate financial statements of each of the Company's direct or indirect wholly
owned subsidiaries that have guaranteed the Company's obligations with respect
to the Notes (collectively, the "Guarantors") are not included herein because 
the Guarantors are jointly and severally liable under the guarantees, and the
aggregate assets, liabilities, earnings and equity of the Guarantors are
substantially equivalent to the assets, liabilities, earnings and equity of the
Company on a consolidated basis.

Summarized financial information for Missouri Logos, a Partnership, a 66 2/3%
owned subsidiary of the Company and the only subsidiary of the Company that is
not a Guarantor, is set forth below:
<TABLE>
<CAPTION>
                          March 31, 1997

<S>                            <C>
Current assets                 242
Total assets                   298
Total liabilities               12
Venturers' equity              286
Revenues                       236  
Net income                     122
</TABLE>

















ITEM 2.
             MANAGEMENT'S DISCUSSION AND ANALYSIS OF
          FINANCIAL CONDITION AND RESULTS OF OPERATIONS





     As a result of the change in the Company's year end from October 31 to
December 31, the results of operations set forth in the accompanying financial
statements reflect the three month period ended March 31, 1997 and the three
month period ended April 30, 1996. As a result, the results of operations do not
reflect comparative periods.  As an aid to understanding and comparing the
Company's operating results,the following table sets forth results of 
operations for the three month period ended March 31, 1996 and 1997.  The 
discussion that follows compares these two periods.
<TABLE>
<CAPTION>
       
                                       Three Months Ended    
                                   March 31, 1996   March 31, 1997
<S>                                  <C>             <C>
Outdoor advertising net              $ 27,663        $ 37,682
Other income                              182             165
                                       27,845          37,847

Direct advertising expenses            10,779          13,467
General and administrative expenses     7,434           9,253
Depreciation and amortization           3,502           6,750
                                       21,715          29,470
   
Operating income                        6,130           8,377

Non-operating (income)\expense       

Interest income                       (    52)        ( 1,121)
Interest expense                        4,026           6,944
Other expenses                            481             460
                                        4,455           6,283
Earnings before income taxes            1,675           2,094

Income tax expense                        652             798 

Net earnings                            1,023           1,296
</TABLE>

The following discussion is a summary of the key factors management considers
necessary in reviewing the Company's results of operations,liquidity and capital
resources.  Forward-looking statements contained in the following discussion are
expectations only and there can be no assurance that actual results will not
materially differ from these expectations.  This discussion should be read in
conjunction with the financial statements and related notes of the Company.  See
also "Important Factors Regarding Forward-Looking Statements" included as 
Exhibit 99.1 to the Company's Annual Report on Form 10-K for the year ended 
October 31, 1996.






RESULTS OF OPERATIONS

Three Months Ended March 31, 1997 Compared to Three Months Ended March 31, 1996

Net revenues increased $10 million or 35.9% to $37.8 million for the three 
months ended March 31, 1997.This increase was the result of a (i)$7.7 million 
increase in billboard net revenues, of which $5.2 million is attributable to the
Company's acquisitions of FKM Outdoor Advertising Co., Outdoor East, L.P. and
Revere National Corporation with the remaining $2.5 million attributable to
existing operations, and a (ii) $1.9 million increase in logo sign revenue due
to the completion of development of the new state logo sign franchises awarded
and acquired in 1996 and the continued expansion of the Company's existing logo
sign franchises.  Net billboard advertising revenue for the period ended March
31, 1997 was $32.3 million and net logo sign revenue was $4.6 million.

Operating expenses, exclusive of depreciation and amortization, increased $4.5
million or 24.7% for the three months ended March 31, 1997 as compared to the
same period in 1996.  This was primarily the result of the additional operating
expenses related to acquisitions of outdoor advertising assets and the newly
developed and acquired logo sign franchises.

Depreciation and amortization expense increased $3.2 million or 92.7% from $3.5
million for the three months ended March 31, 1996 to $6.8 million for three
months ended March 31, 1997 as a result in the increase in capital assets. 

Due to the above factors, operating income increased $2.2 million or 36.7% to
$8.4 million for three months ended March 31,1997 from $6.1 million for the same
period in 1996.

Interest income increased $1.1 million as a result of earnings on excess cash
investments made during the period.Interest expense increased $2.9 million from
$4.0 million for the three months ended March 31, 1996 to $6.9 million for three
months ended March 31, 1997 as a result of interest expense on the Notes issued
in November 1996.

Income tax expense remained relatively consistent for both periods.

As a result of the above factors, the Company recognized  net earnings for the
three months ended March 31, 1997 of $1.3 million.

LIQUIDITY AND CAPITAL RESOURCES

The Company has historically satisfied its working capital requirements with 
cash from operations and revolving credit borrowings.  Its acquisitions have 
been financed primarily with borrowed funds.



In November and December of 1996, the Company engaged in several transactions
which significantly changed its capital structure and positioned it to expanded
operations through acquisitions.  These transactions were: (i) a public offering
of 2,530,000 shares of Class A Common Stock at $23 per share,(ii) a tender offer
that retired approximately $98.5 million of the $100 million outstanding 11%
Senior Secured Notes due 2003,(iii)an offering of $255 million of 9 5/8% Senior
Subordinated Notes due 2006, and (iv) a new bank credit facility consisting of
a committed $225 million revolving credit facility and a $75 million incremental
facility funded at the discretion of the lenders.  The new credit facility
replaced the Company's previous bank credit facilities.  There is currently $94
million outstanding under the revolving credit facility.

Net proceeds to the Company, after underwriting discounts, from the equity and
Note offerings were $55.4 million and $248.0 million, respectively.  These
proceeds were used to extinguish outstanding bank debt of approximately $47.0
million, fund the tender offer for the Senior Secured Notes, purchase Outdoor
East for $60.5 million and pay investment banking fees as well as other related
costs of approximately $12.0 million related to the above transactions.  


The Company's net cash provided by operating activities is $9.5 million for the
three months ended March 31, 1997 due to the Company's net earnings of $1.3
million, non-cash items of $8.3 million (including depreciation and amortization
of $6.8 million), a decrease in trade accounts payable of $1.8 million, and an
increase in accrued expenses of $2.4 million.  Net cash used in investing
activities is $10.9 million for the three months ended March 31, 1997 due to
acquisitions of new markets of $2.3 million, capital expenditures of $7.4
million, and purchases of intangible assets of $1.6 million.  Net cash used in
financing activities is $1.2 million for the three months ending March 31, 1997
due primarily to principal payments on long-term debt of $1.1 million. The items
described above yield a net decrease in cash and cash equivalents of $2.6 
million for the three months ending March 31, 1997.

On April 1, 1997, the Company acquired the outstanding capital stock of Penn
Advertising, Inc. ("Penn") for a cash purchase price of $167 million.  Funds for
the acquisition were provided from the remaining proceeds of the equity and Note
offerings and a $94 million draw under the Company's revolving credit facility.
The Company has agreed to sell Penn - Baltimore, a subsidiary of Penn,for a cash
purchase price of $46.5 million, subject to regulatory approval and satisfaction
of other closing conditions.  Upon the closing of the sale, the $46.5 million in
proceeds to be received by the Company will be applied to reduce the amount
outstanding under the revolving credit facility.  There can be no assurance,
however, that the sale of Penn-Baltimore will be completed.

Manufacturers of tobacco products, primarily cigarettes, were historically major
users of outdoor advertising displays.  Due to societal and governmental
pressures and other factors, in the early 1990's, leading tobacco manufacturers
substantially reduced their domestic advertising expenditures.  The Company's
tobacco revenues as a percentage of total net revenues, declined from 17% in
fiscal 1991 to 9% in fiscal 1996.  During this period, the Company has replaced
the reduced tobacco advertising by diversifying its customer base and increasing
sales to local advertisers.


PART II - OTHER INFORMATION

ITEM 4.     SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS  

     The Company held its annual meeting of stockholders on Thursday,
March 20, 1997.  The following represents the results of the proposals submitted
to a vote of security holders:




Proposal to Elect Directors

     The following persons were elected to the Company's Board of Directors for
a term of office expiring at the Company's 1998 Annual Meeting of Stockholders:
<TABLE>
<CAPTION>
                             Votes Cast For      Votes Withheld

<S>                          <C>                      <C>
Kevin P. Reilly, Jr.          150,690,895              133,671
Dudley W. Coates              150,809,895               14,671
Keith A. Istre                150,690,895              133,671
Charles W. Lamar, III         150,690,895              133,671
Gerald H. Marchand            150,690,895              133,671
Jack S. Rome, Jr.             150,690,895              133,671
William R. Schmidt            150,809,895               14,671
T. Everett Stewart, Jr.       150,690,894              133,702
</TABLE>
     There were no abstentions or broker non-votes.

 ITEM 6.EXHIBITS AND REPORTS ON FORM 8-K

      (a)Exhibits

     Exhibit 10.1   Amendment No. 1 to the Credit and Pledge
                    Agreement dated as of March 31, 1997 between the
                    Company, the Subsidiary Guarantors party thereto,
                    the Lenders party thereto and the Chase Manhattan
                    Bank, as Administrative Agent.  Filed herewith.

      Exhibit 27.1Financial Data Schedule.  Filed herewith.

      (b)Reports on Form 8-K

          Reports on Form 8-K were filed with the Commission during the
          quarter ended March 31,1997 to report the following items as of the
           dates indicated:

          The Company filed on February 10, 1997 a report on Form 8-K
          reporting under Item 5 that it had entered into a definitive
          agreement to purchase all of the outstanding capital stock of
          Penn Advertising, Inc. for a cash purchase price of
          approximately $167.0 million.

          The Company filed on April 14, 1997 a report on Form 8-K
          reporting under Item 2 that it had completed the acquisition
          of the outstanding capital stock of Penn Advertising, Inc. for
          a cash purchase price of approximately $167.0 million and that
          it had agreed to sell approximately certain outdoor
          advertising displays that it had acquired in Baltimore,
          Maryland to Universal Outdoor, Inc. for a cash purchase price
          of $46.5 million.




                            SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.

                                   LAMAR ADVERTISING COMPANY

DATED: May 9, 1997                 BY /s/Keith Istre             
                                      Keith A. Istre
                                      Chief Financial and Accounting Officer   
                                      and Director









<TABLE> <S> <C>

<ARTICLE> 5
<MULTIPLIER> 1000
       
<S>                             <C>
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          DEC-31-1996
<PERIOD-START>                             JAN-01-1997
<PERIOD-END>                               MAR-31-1997
<CASH>                                           78421
<SECURITIES>                                      1189
<RECEIVABLES>                                    21065
<ALLOWANCES>                                       918
<INVENTORY>                                          0
<CURRENT-ASSETS>                                104596
<PP&E>                                          262824
<DEPRECIATION>                                   87853
<TOTAL-ASSETS>                                  369303
<CURRENT-LIABILITIES>                            23977
<BONDS>                                         278223
                                0
                                       3649
<COMMON>                                            32
<OTHER-SE>                                       60658
<TOTAL-LIABILITY-AND-EQUITY>                    369303
<SALES>                                          37682
<TOTAL-REVENUES>                                 37847
<CGS>                                                0
<TOTAL-COSTS>                                    22720
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                   405
<INTEREST-EXPENSE>                                6944
<INCOME-PRETAX>                                   2094
<INCOME-TAX>                                       798
<INCOME-CONTINUING>                               1296
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                      1296
<EPS-PRIMARY>                                      .04
<EPS-DILUTED>                                      .04
        

</TABLE>


                                            Execution Counterpart
                                                                 


               AMENDMENT NO. 1 TO CREDIT AGREEMENT
                       AND PLEDGE AGREEMENT


     AMENDMENT NO. 1 to Credit Agreement and Pledge
Agreement ("Amendment No. 1") dated as of March 31, 1997, between
Lamar Advertising Company (the "Borrower"), the Subsidiary
Guarantors party thereto, the Lenders party thereto (the
"Lenders") and The Chase Manhattan Bank, as Administrative Agent.

     The Borrower, the Subsidiary Guarantors, the Lenders
and the Administrative Agent are parties to a Credit Agreement
dated as of December 18, 1996 (as modified and supplemented and
in effect on the date hereof, the "Credit Agreement").  The
Borrower, the Subsidiary Guarantors and the Administrative Agent
are parties to a Pledge Agreement dated as of December 18, 1996
(as modified and supplemented and in effect on the date hereof,
the "Pledge Agreement").  The Borrower, the Subsidiary Guarantors
and the Lenders wish to amend the Credit Agreement and the Pledge
Agreement in certain respects and, accordingly, the parties
hereto hereby agree as follows:

     Section 1.  Definitions.  Except as otherwise defined
in this Amendment No. 1, terms defined in the Credit Agreement
(as amended hereby) are used herein as defined therein.

     Section 2.  Amendments to the Credit Agreement. 
Subject to the satisfaction of the conditions precedent specified
in Section 6 below, but effective as of the date hereof (the
"Effective Date"), the Credit Agreement shall be amended as
follows:

     2.01.  References in the Credit Agreement (including
references to the Credit Agreement as amended hereby) to "this
Agreement" (and indirect references such as "hereunder",
"hereby", "herein" and "hereof") shall be deemed to be references
to the Credit Agreement as amended hereby.  

     2.02.  Section 1.01 of the Credit Agreement shall be
amended by adding the following new definitions (to the extent
not already included in said Section 1.01) and inserting the same
in the appropriate alphabetical locations and amending the
following definitions (to the extent already included in said
Section 1.01), as follows:

     "Effective Date" shall have the meaning assigned to
     such term in Amendment No. 1 to this Agreement.

     "PAB Disposition" shall mean the sale of all of the
     outstanding shares of the stock of Penn Advertising of
     Baltimore, Inc., to Universal Outdoor, Inc., or its assigns,
     by the Borrower. 

     "Penn Stock Purchase Agreement" shall mean that certain
     Stock Purchase Agreement dated as of February 7, 1997,
     between the Persons listed on Schedules 3.2 and 4.2 thereto
     and the Company, as Buyer, whereby the Company intends to
     purchase, either directly or indirectly, all of the
     outstanding shares of Penn Advertising, Inc." 

     2.03.  The definition of "Disposition" in Section 1.01
is hereby amended by adding the following at the end thereof:

          "Notwithstanding the foregoing, Disposition shall not
          mean, or refer to, the PAB Disposition so long as the
          Net Cash Payments of the PAB Disposition are applied,
          on or before the 269th day following the PAB
          Disposition, to an investment in assets (including
          capital stock or other securities purchased in
          connection with the acquisition of capital stock or
          property of another person) used or useful in
          businesses similar or ancillary to the business of the
          Borrower and the Borrower's subsidiaries at the time of
          the PAB Disposition."

     2.04.  Section 7.09(c) of the Credit Agreement is
hereby amended by replacing "to exceed" therein with "to be less
than".

     Section 3.  Amendments to the Pledge Agreement. 
Subject to the satisfaction of the conditions precedent specified
in Section 6 below, but effective as of the Effective Date, the
Pledge Agreement shall be amended as follows:

     3.01.  References in the Pledge Agreement (including
references to the Pledge Agreement as amended hereby) to "this
Agreement" (and indirect references such as "hereunder",
"hereby", "herein" and "hereof") shall be deemed to be references
to the Pledge Agreement as amended hereby.  

     3.02.  The definition of "Secured Obligations" in
Section 1.01 is hereby amended by inserting "or Equity Hedging
Arrangement" immediately following "Hedging Agreement" therein.
 
     Section 4.  Representations and Warranties.  The
Borrower represents and warrants to the Lenders that the
representations and warranties set forth in Article IV of the
Credit Agreement are true and complete on the Effective Date as
if made on and as of the date hereof and as if each reference in
said Article IV to "this Agreement" includes reference to this
Amendment No. 1.

     Section 5.  Waiver of Joinder.  Subject to the
satisfaction of the conditions precedent specified in Section 6
below, but effective as of the Effective Date, by its signature
below, each party to this Amendment hereby waives the
requirement, pursuant to Section 6.11 of the Credit Agreement,
that Penn Advertising of Baltimore, Inc. execute and deliver a
Joinder Agreement (and thereby become a party to the Credit
Agreement, as a "Subsidiary Guarantor", and a party to the Pledge
Agreement, as a "Securing Party"), for a period of 45 days
following the acquisition of Penn Advertising, Inc. pursuant to
the Penn Stock Purchase Agreement. 

     Section 6.  Conditions Precedent.  As provided in
Sections 2 and 3 above, the amendments to the Credit Agreement
and Pledge Agreement set forth in said Sections 2 and 3 shall
become effective, upon the execution of this Amendment by the
Borrower, the Subsidiary Guarantors, the Lenders and the
Administrative Agent.

     Section 7.  Miscellaneous.  Except as herein provided,
the Credit Agreement and Pledge Agreement shall remain unchanged
and in full force and effect.  This Amendment No. 1 may be
executed in any number of counterparts, all of which taken
together shall constitute one and the same amendatory instrument
and any of the parties hereto may execute this Amendment No. 1 by
signing any such counterpart.  This Amendment No. 1 shall be
governed by, and construed in accordance with, the law of the
State of New York.
<PAGE>
     IN WITNESS WHEREOF, the parties hereto have caused this
Amendment No. 1 to be duly executed and delivered as of the day
and year first above written.


     LAMAR ADVERTISING COMPANY
         /s/Keith A. Istre 
     By:___________________________
        Name:  Keith A. Istre
        Title: Chief Financial Officer


                      SUBSIDIARY GUARANTORS

     INTERSTATE LOGOS, INC.
                              THE LAMAR CORPORATION
                              LAMAR ADVERTISING OF MOBILE, INC.
                              LAMAR ADVERTISING OF COLORADO 
                                SPRINGS, INC.
                              LAMAR ADVERTISING OF SOUTH 
                                MISSISSIPPI, INC.
                              LAMAR ADVERTISING OF JACKSON, INC.
                              LAMAR TEXAS GENERAL PARTNER, INC.
                              LAMAR ADVERTISING OF SOUTH GEORGIA,
                              INC.
                              LAMAR TENNESSEE LIMITED PARTNER,
                              INC.
                              TLC PROPERTIES, INC.
                              TLC PROPERTIES II, INC.
                              LAMAR PENSACOLA TRANSIT, INC.
                              LAMAR ADVERTISING OF YOUNGSTOWN,
                              INC.
                              NEBRASKA LOGOS, INC.
                              OKLAHOMA LOGO SIGNS, INC.
                              MISSOURI LOGOS, INC.
                              OHIO LOGOS, INC.
                              UTAH LOGOS, INC.
                              TEXAS LOGOS, INC.
                              MISSISSIPPI LOGOS, INC.
                              GEORGIA LOGOS, INC.
                              SOUTH CAROLINA LOGOS, INC.
                              VIRGINIA LOGOS, INC.
                              MINNESOTA LOGOS, INC.
                              MICHIGAN LOGOS, INC.
                              NEW JERSEY LOGOS, INC.
                              FLORIDA LOGOS, INC.
                              KENTUCKY LOGOS, INC.
                              NEVADA LOGOS, INC.
                              TENNESSEE LOGOS, INC.
                              KANSAS LOGOS, INC.


     By:/s/ Keith A. Istre
        ---------------------
          Name:  Keith A. Istre
     Title: Vice President and 
            Chief Financial Officer


                              LAMAR TEXAS LIMITED PARTNERSHIP

                              By:  Lamar Texas General Partner,
                                   Inc., its general partner

                              By:/s/Keith A. Istre
                                 ------------------
                               Name:  Keith A. Istre
                               Title: Vice President and
                                      Chief Financial Officer


                              LAMAR TENNESSEE LIMITED PARTNERSHIP
                              LAMAR TENNESSEE LIMITED PARTNERSHIP
                              II

                               By:  The Lamar Corporation, their 
                              general partner

                              By:/s/Keith A. Istre
                                 ------------------
                              Name:  Keith A. Istre
                              Title: Vice President and
                                     Chief Financial Officer


                              LAMAR AIR, L.L.C.
                              
                              By:  The Lamar Corporation, its
                                   manager 

                              By:/s/ Keith A. Istre
                                --------------------
                              Name:  Keith A. Istre
                              Title: Vice President and
                                     Chief Financial Officer





                              MINNESOTA LOGOS, A PARTNERSHIP
                              
                              By:  Minnesota Logos, Inc., its
                                   general partner 

                              By:/s/ Keith A. Istre
                                 -------------------
                              Name:  Keith A. Istre
                              Title: Vice President and     
                                     Chief Financial Officer


                       ADMINISTRATIVE AGENT

     THE CHASE MANHATTAN BANK,
     as Administrative Agent


     By:___________________________
     Name:
     Title:


                              LENDERS

   THE CHASE MANHATTAN                        BANKBANK ONE, LOUISIANA,
                                              NATIONAL ASSOCIATION

  By:________________________           By:_______________________
Name:                                   Name:
      Title:                            Title:


        CIBC INC.                             FLEET BANK, N.A.


   By:________________________          By:______________________
   Name:                                Name:
   Title:                               Title:





ABN AMRO BANK N.V.                          BANQUE PARIBAS
By:  ABN AMRO NORTH
     AMERICA, INC.,
     as Agent


By:_______________________        By:_______________________
Name:                             Name: 
Title:                            Title:


 By:_______________________        By:______________________
 Name:                             Name:
 Title:                            Title:

                                   

CORESTATES BANK, N.A.              BANK OF MONTREAL, CHICAGO
                                    BRANCH

By:_______________________        By:______________________
Name:                             Name:
Title:                            Title:


THE LONG-TERM CREDIT BANK          HIBERNIA NATIONAL BANK
  OF JAPAN, LIMITED,
  NEW YORK BRANCH


By:_______________________        By:______________________
Name:                             Name:
Title:                            Title:


MERITA BANK LTD -                  THE BANK OF NOVA SCOTIA
 NEW YORK BRANCH


By:_______________________        By:______________________
Name:                             Name:
Title:                            Title:


By:_______________________
Name:
Title:

UNION BANK OF CALIFORNIA           BANK OF TOKYO-MITSUBISHI
                                  
                                     TRUST COMPANY


By:_______________________        By:______________________
Name:                             Name:
Title:                            Title:


FIRST UNION NATIONAL BANK          STATE STREET BANK AND
OF NORTH CAROLINA                  TRUST COMPANY

By:_______________________         By:______________________
Name:                              Name:
Title:                             Title:


CRESTAR BANK


By:_______________________
Name:
Title: 



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