LAMAR ADVERTISING CO
10-Q, 1997-11-14
ADVERTISING AGENCIES
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<PAGE>   1
                                 UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, DC  20549

                                   FORM 10-Q

[ X ]  Quarterly Report Pursuant to Section 13 or 15(d) of the Securities
       Exchange Act of 1934

For the period ended September 30, 1997

or

[   ]  Transition Report Pursuant to Section 13 or 15(d) of the Securities
       Exchange Act of 1934

For the transition period from

Commission file number 0-20833

                           LAMAR ADVERTISING COMPANY
             (Exact name of registrant as specified in its charter)

          DELAWARE                                      72-1205791      
(State or other jurisdiction                         (I.R.S. Employer   
     of incorporation)                              Identification No.) 
                                                                        
5551 Corporate Blvd.,                                                   
Baton Rouge, LA                                            70808        
(Address of principal                                    (Zip Code)     
 executive officers)

Registrant's telephone number, including area code (504) 926-1000

Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports), and (2) has been subject to such
filing requirements for the past 90 days.

                  Yes    X            No  
                      -------             -------

Indicate the number of shares outstanding of each of the issuer's classes of
common stock, as of the latest practicable date.

<TABLE>
<CAPTION>
                                          Outstanding as of 
               Class                      November 10, 1997 
          ---------------                -------------------
<S>                  <C>                     <C>
Class A Common Stock, $ .001 par value       18,648,001
Class B Common Stock, $ .001 par value       12,758,402
</TABLE>
<PAGE>   2

                                    CONTENTS

<TABLE>
<CAPTION>
                                                               Page
                                                               ----
<S>                                                           <C>            
PART I - FINANCIAL INFORMATION
- ------------------------------

ITEM 1.  FINANCIAL STATEMENTS

         Condensed Consolidated Balance Sheets as of
         October 31, 1996, December 31, 1996 and                1 - 2
         September 30, 1997

         Condensed Consolidated Statements of Earnings
         for the three months ended October 31, 1996
         and September 30, 1997 and the nine months ended
         October 31, 1996 and September 30, 1997                    3

         Condensed Consolidated Statements of Cash Flows
         for the nine months ended October 31, 1996
         and September 30, 1997                                 4 - 5

         Notes to Condensed Consolidated Financial
         Statements                                            6 - 10

ITEM 2.  Management's Discussion and Analysis of
         Financial Condition and Results of Operations        11 - 16

ITEM 3. Quantitative and Qualitative Disclosures About
           Market Risks                                            16


PART II - OTHER INFORMATION
- ---------------------------


ITEM 6.  Exhibits and Reports on Form 8-K                     16 - 17

         Signatures                                                18
</TABLE>

<PAGE>   3
PART I  - FINANCIAL INFORMATION
ITEM 1. - FINANCIAL STATEMENTS

                         LAMAR ADVERTISING COMPANY AND
                                  SUBSIDIARIES
                     CONDENSED CONSOLIDATED BALANCE SHEETS
                (IN THOUSANDS, EXCEPT SHARE AND PER SHARE DATA)


<TABLE>
<CAPTION>
                                      October 31,    December 31,   September 30,
                                       1996           1996           1997
                                       ----           ----           ----
                                                   (Unaudited)    (Unaudited)
<S>                                  <C>                <C>          <C>
ASSETS
- ------
Cash and cash equivalents              $  8,430          81,007         4,630
                                       
Receivables                            
  Trade accounts, net                    12,855          18,949        31,063
  Affiliates, related parties          
    and employees                           348             558           713
  Other                                     327             141           946
                                       --------         -------        ------
    Net receivables                      13,530          19,648        32,722
Prepaid expenses                          1,973           3,939         9,731
Other current assets                      1,544           1,655         1,587
                                       --------         -------       -------
  Total current assets                   25,477         106,249        48,670
                                       --------         -------       -------
                                       
Property, plant and equipment           207,071         260,325       411,692
  Less accumulated depreciation        
    and amortization                    (87,343)        (89,595)     (100,796)
                                       --------          ------       ------- 
    Net property, plant and equipment   119,728         170,730       310,896
                                       --------         -------       -------
                                       
Investment securities                     4,414           2,250         1,104
Intangible assets                        18,223          78,899       279,766
Receivables - noncurrent                    737             761         1,575
Deferred taxes                            2,463           6,862            -
Other assets                              2,147           2,405         4,479
                                       --------         -------       -------
                                        173,189         368,156       646,490
                                       ========         =======       =======
                                       
LIABILITIES AND STOCKHOLDERS' EQUITY   
- ------------------------------------   
Current liabilities:                   
  Trade accounts payable                  3,263           4,279         4,914
  Accrued expenses                       11,066           7,900        18,942
  Current maturities of long-term      
    debt                                  3,815           4,088         5,365
  Deferred income                         5,793           6,484         7,185
                                       --------          ------       -------
      Total current liabilities          23,937          22,751        36,406
                                       --------          ------       -------
                                       
Long-term debt                          128,140         279,260       522,987
Deferred income                             811             847           865
Other liabilities                         1,260           1,535         2,301
Deferred tax liability                       --              --        16,391
                                       --------         -------       -------
      Total liabilities                 154,148         304,393       578,950
                                      ---------         -------       -------
</TABLE>



                                      -1-
<PAGE>   4
                         LAMAR ADVERTISING COMPANY AND
                                  SUBSIDIARIES
                     CONDENSED CONSOLIDATED BALANCE SHEETS
                                  (UNAUDITED)
                (IN THOUSANDS, EXCEPT SHARE AND PER SHARE DATA)


<TABLE>
<CAPTION>
                                          October 31,    December 31,  September 30,
                                             1996           1996           1997
                                             ----           ----           ----
                                                       (Unaudited)    (Unaudited)
<S>                                          <C>           <C>          <C>
STOCKHOLDERS' EQUITY
- --------------------

Class A preferred stock, par
  value $638, $63.80 cumulative
  dividends, authorized 10,000
  shares; 5,719.49 shares issued and
  outstanding at October 31, 1996,
  December 31, 1996 and
  September 30, 1997, respectively               3,649         3,649        3,649

Class A common stock, $.001 par value.
 Authorized 50,000,000 shares;
 issued and outstanding 15,004,340
 shares 17,611,240 shares and 18,629,551
 shares at October 31, 1996, December
 31, 1996, and September 30, 1997,
 respectively                                       15            17           19

Class B common stock, $.001 par value.
 Authorized 25,000,000 shares;
 issued and outstanding 13,791,387
 shares, 13,716,387 shares, and
 12,758,402 shares at October 31, 1996,
 December 31, 1996 and September 30, 1997,
 respectively                                       14            14           13  
                                                                                   
Additional paid in capital                      38,060        92,258       93,223  
                                                                                   
Accumulated deficit                            (24,681)      (32,796)     (29,273) 
                                                                                   
Unrealized gain (loss) on investment                                               
  securities net of deferred tax                                                   
  benefit/expense                                1,984           621          (91) 
                                             ---------      --------     --------  
  Stockholders' equity                          19,041        63,763       67,540  
                                             ---------      --------     --------  
                                                                                   
                                                                                   
                                                                                   
  Total liabilities and                                                            
    stockholders' equity                     $ 173,189      $368,156     $ 646,490 
                                             =========      ========     ========= 
</TABLE>





                                      -2-
<PAGE>   5
                         LAMAR ADVERTISING COMPANY AND
                                  SUBSIDIARIES
                 CONDENSED CONSOLIDATED STATEMENTS OF EARNINGS
                                  (UNAUDITED)
                (IN THOUSANDS, EXCEPT SHARE AND PER SHARE DATA)



<TABLE>
<CAPTION>
                                   Three Months Ended         Nine Months Ended
                                October 31,  September 30,  October 31,  September 30,
                                    1996          1997         1996          1997
                                    ----          ----         ----          ----   
<S>                              <C>           <C>           <C>           <C>      
Revenues
  Net advertising revenue        $  32,253     $  55,372     $  92,477     $ 143,016
  Other income                         184           113           513           424
                                 ---------     ---------     ---------     ---------
                                    32,437        55,485        92,990       143,440
                                 ---------     ---------     ---------     ---------
Operating expenses
  Outdoor advertising:
    Direct advertising
         expenses                   10,215        16,511        30,340        45,461
    Selling, general and
      administrative expenses        6,624        12,554        21,775        32,635
    Depreciation and
      amortization                   4,981        14,058        12,162        31,785
                                 ---------     ---------     ---------     ---------
                                    21,820        43,123        64,277       109,881
                                 ---------     ---------     ---------     ---------

    Operating income                10,617        12,362        28,713        33,559
                                 ---------     ---------     ---------     ---------

Non-operating (income)
         expense:
  Interest income                     (100)         (178)         (187)       (1,599)
  Interest expense                   3,484        10,356        11,614        25,760
  Loss on disposition
    of assets                          194          (143)          924           599
  Other expenses                       (12)          140            90           317
                                 ---------     ---------     ---------     ---------
                                     3,566        10,175        12,441        25,077
                                 ---------     ---------     ---------     ---------
Earnings before
  income taxes                       7,051         2,187        16,272         8,482
Income tax expense                   2,679         1,180         6,424         4,594
                                 ---------     ---------     ---------     ---------


Net earnings                         4,372         1,007         9,848         3,888
                                 =========     =========     =========     =========


Preferred stock dividends               91            91           274           365
                                 ---------     ---------     ---------     ---------

Net earnings applicable to
  common stock                       4,281           916         9,574         3,523
                                 =========     =========     =========     =========

Net earnings per common
  share                                .15           .03           .36           .11
                                 =========     =========     =========     =========
</TABLE>





                                      -3-
<PAGE>   6
                         LAMAR ADVERTISING COMPANY AND
                                  SUBSIDIARIES
                CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
                                  (UNAUDITED)
                                 (IN THOUSANDS)

<TABLE>
<CAPTION>
                                                      Nine Months Ended   Nine Months Ended
                                                       October 31, 1996   September 30,1997
                                                      -----------------   -----------------
<S>                                                   <C>                <C>  
CASH FLOWS FROM OPERATING ACTIVITIES:

Net earnings                                                 $  9,848          3,888

Adjustments to reconcile net earnings
  to net cash provided by operating activities:
    Depreciation and amortization                              12,162         31,785
    Loss on disposition of assets                                 924            599
    Deferred taxes                                              1,722         (1,297)
    Provision for doubtful accounts                               278            985
Changes in operating assets and liabilities:
    Decrease (Increase) in:
      Receivables                                                (205)        (8,295)
      Prepaid expenses                                            (87)            93
     Other assets                                               1,287           (816)
    Increase (Decrease) in:
      Trade accounts payable                                    1,085            (42)
      Accrued expenses                                          6,322          9,917
      Other liabilities                                           562              9
      Deferred income                                           1,934            533
                                                             --------       --------
        Net cash provided by operating
          activities                                           35,832         37,359
                                                             --------       --------

CASH FLOWS FROM INVESTING ACTIVITIES:

Increase in notes receivable                                       --         (1,338)
Acquisition of new markets                                    (15,748)      (377,710)
Capital expenditures                                          (20,915)       (24,664)
Proceeds from disposition of assets                               768         54,352
Purchase of intangible assets                                  (1,176)        (2,273)
                                                             --------       --------
      Net cash used in investing
        activities                                            (37,071)      (351,633)
                                                             --------       --------
</TABLE>



                                      -4-
<PAGE>   7
                         LAMAR ADVERTISING COMPANY AND
                                  SUBSIDIARIES
                CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
                                  (UNAUDITED)
                                 (IN THOUSANDS)

<TABLE>
<CAPTION>
                                                  Nine Months Ended  Nine Months Ended
                                                   October 31,1996   September 30,1997
                                                  -----------------  -----------------
<S>                                               <C>                <C>  
CASH FLOWS FROM FINANCING ACTIVITIES:
Net proceeds from issuance of common stock                63,064                965  
Principal payments on long-term debt                     (40,209)            (3,163) 
Proceeds from issuance of notes payable                       --                 34  
Proceeds from note offering                                   --            193,426  
Proceeds under Bank Credit Agreement                      18,000            300,000  
Principal payments under Bank Credit                                                 
  Agreement                                              (24,500)          (253,000) 
Stock redemption                                          (7,962)                --  
Dividends                                                   (524)              (365) 
                                                        --------           --------  
      Net cash provided in financing                                                 
      activities                                           7,869            237,897  
                                                        --------           --------  
                                                                                     
Net increase (decrease) in cash and                                                  
  cash equivalents                                         6,630            (76,377) 
                                                                                     
                                                                                     
Cash and cash equivalents at beginning                                               
  of year                                                  1,800             81,007  
                                                        --------           --------  
                                                                                     
Cash and cash equivalents at end of                                                  
  year                                                  $  8,430              4,630  
                                                        ========           ========  
                                                                                     
SUPPLEMENTAL DISCLOSURES OF CASH FLOW INFORMATION:                                   
                                                                                     
Cash paid for interest                                  $  8,924             19,050  
                                                        ========           ========  
                                                                                     
Cash paid for state and                                                              
  federal income taxes                                  $  3,451              4,244  
                                                        ========           ========  
</TABLE>




                                      -5-
<PAGE>   8
                         LAMAR ADVERTISING COMPANY AND
                                  SUBSIDIARIES
              NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
              (IN THOUSANDS, EXCEPT FOR SHARE AND PER SHARE DATA)



1.  SIGNIFICANT ACCOUNTING POLICIES

     The information included in the foregoing interim financial statements is
unaudited.  In the opinion of management, all adjustments, consisting of normal
recurring adjustments, necessary for a fair presentation of the Company's
financial position and results of operations for the interim periods presented
have been reflected herein.  The results of operations for interim periods are
not necessarily indicative of the results to be expected for the entire year.
These condensed consolidated financial statements should be read in conjunction
with the Company's consolidated financial statements and the notes thereto
included in the Company's Annual Report on Form 10-K.

         Certain amounts in the prior year's consolidated financial statements
have been reclassified to conform with the current year presentation.  These
reclassifications had no effect on previously reported net earnings.

         On December 17, 1996, the Board of Directors of the Company voted to
change the Company's fiscal year so that the Company's fiscal year would end on
December 31 of each year.  The Company's last fiscal year ended on October 31,
1996.  The two-month period from November 1, 1996 to December 31, 1996 was
treated as a transition period that will not be a part of fiscal year 1996 or
calendar year 1997, and was reported on a Form 10 Q/T.  In light of the
Company's public equity offering in fiscal 1996, this year end change was made
to conform to predominant year ends within the industry.

         Earnings per common share are computed by dividing net earnings
applicable to common stock by the weighted average number of common shares
outstanding during each period (28,986,956 for the three months ended October
31, 1996, 26,395,554 for the nine months ended October 31, 1996, 31,958,902 for
the three months ended September 30, 1997 and 31,978,773 for the nine months
ended September 30, 1997).  Weighted average shares for the three months ended
September 30, 1997 and nine months ended September 30, 1997 include the effect
of 639,236 shares and 602,053 shares, respectively, issuable upon the exercise
of stock options calculated using the treasury stock method, respectively.

2.       Long-Term Debt

In November 1996, the Company commenced a tender offer for all of its $100,000
outstanding principal amount of 11% Senior Secured Notes due 2003 (the "1993
Notes").  As of September 30, 1997, approximately $98,500 of the 1993 Notes
were tendered to the Company and retired. As a result of this tender offer and
the extinguishment of other credit facilities, the Company incurred a loss on
debt extinguishment of approximately $9,500, net of income tax benefit of
$5,700.





                                      -6-
<PAGE>   9
                         LAMAR ADVERTISING COMPANY AND
                                  SUBSIDIARIES
              NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
              (IN THOUSANDS, EXCEPT FOR SHARE AND PER SHARE DATA)


Also in November 1996, the Company issued $255,000 in principal amount of 9
5/8% Senior Subordinated Notes due 2006 (the "1996 Notes"), with interest
payable semi-annually on June 1 and December 1 of each year commencing June 1,
1997.  The 1996 Notes are senior subordinated unsecured obligations of the
Company and are subordinated in right of payment to all senior indebtedness of
the Company and are senior to all existing and future subordinated indebtedness
of the Company.

The 1996 Notes are redeemable at the Company's option at any time on or after
December 31, 2001 at redemption prices specified by the indenture covering the
1996 Notes, and are required to be repurchased earlier in the event of a change
of control of the Company.  The indenture covering the Notes includes certain
restrictive covenants which limit the Company's ability to incur additional
debt, pay dividends and make other restricted payments, consummate certain
transactions and other matters.

In December 1996, the Company entered into a credit facility (the "Bank Credit
Agreement") with a syndicate of financial institutions which replaced the
Company's then existing bank credit facilities.  The Bank Credit Agreement
provides the Company with a committed $225,000 revolving credit facility and a
$75,000 incremental term facility funded at the discretion of the lenders.
Availability of the line under the revolving facility will be reduced over a
five year period from 1999 to 2003 and will bear interest at a variable rate of
interest based upon an  applicable margin over prime or the LIBOR rate.  The
term loan will amortize over six years beginning in 1999.  The Bank Credit
Agreement is guaranteed by the Company's subsidiaries and secured by the
capital stock of the Company's subsidiaries.  The Bank Credit Agreement
contains various restrictive covenants which require that the Company meet
certain minimum leverage and coverage ratios, restrict additional indebtedness,
limit dividends and other restricted payments, limit capital expenditures and
dispositions of assets, and other restrictions.  In September 1997, the Company
amended certain financial and other covenants in the Bank Credit Facility,
including increases in permitted capital expenditures and permitted
acquisitions.   As of September 30, 1997 there was $47,000 outstanding under
the Bank Credit Agreement.

In September 1997, the Company issued $200,000 in principal amount of 8 5/8%
Senior Subordinated Notes due 2007 (the "1997 Notes") with interest payable
semi-annually on March 15 and September 15 of each year, commencing March 15,
1998.  The 1997 Notes are senior subordinated unsecured obligations of the
Company, subordinated in right of payment to all senior indebtedness of the
Company, pari passu with the 1996 Notes and are senior to all existing and
future subordinated indebtedness of the Company.

The redemption provisions and restrictive covenants contained in the indenture
covering the 1997 Notes are identical to those contained in the indenture
covering the 1996 Notes.





                                      -7-
<PAGE>   10
                         LAMAR ADVERTISING COMPANY AND
                                  SUBSIDIARIES
              NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
              (IN THOUSANDS, EXCEPT FOR SHARE AND PER SHARE DATA)

3.       Acquisitions

Effective November 1, 1996, the Company purchased all of the outstanding
capital stock of FKM Advertising Co., Inc. for a cash purchase price of
approximately $40,000, and on December 10, 1996, the Company purchased
substantially all of the assets of Outdoor East, L.P. for a total cash purchase
price of approximately $60,500.

Effective April 1, 1997, the Company acquired all of the outstanding capital
stock of Penn Advertising, Inc. for a cash purchase price of approximately
$167,000.  The Company subsequently sold approximately 16% of the displays
acquired to Universal Outdoor, Inc. for a cash purchase price of $46,500.

On May 15, 1997, the Company acquired all of the outstanding capital stock of
McWhorter Advertising, Inc. for a cash purchase price of $8,500.

On June 3, 1997, the Company purchased substantially all of the assets of
Headrick Outdoor, Inc. for a cash price of $76,600.  Simultaneous with the
acquisition, the Company sold approximately 9% of the outdoor displays acquired
for a total sales price of $6,000.

On August 15, 1997 the Company purchased from Outdoor Systems, Inc. ("OSI"),
for a cash purchase price of approximately $116,000 (excluding approximately
$2,000 in capitalized costs), certain outdoor advertising assets that OSI had
acquired from National Advertising Company ("3M").

Each of these acquisitions were accounted for under the purchase method of
accounting.  The following is a summary of the allocation of the acquisition
costs in the above transactions.





<TABLE>
<S>                                            <C>
Current assets                                  13,128
Property, plant, and equipment                 177,662
Intangibles                                    261,170
Current liabilities                              2,311
Long-term liabilities                            1,001
Deferred tax liabilities                        29,084
</TABLE>





                                      -8-
<PAGE>   11
                         LAMAR ADVERTISING COMPANY AND
                                  SUBSIDIARIES
              NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
              (IN THOUSANDS, EXCEPT FOR SHARE AND PER SHARE DATA)


Summarized below are certain  unaudited pro forma statement of operations data
for the three months ended October 31, 1996 and September 30, 1997 and nine
months ended October 31, 1996 and September 30, 1997 as if each of these
acquisitions had been consummated as of February 1, 1996.  This pro forma
information does not purport to represent what the Company's results of
operations actually would have been had such transactions occurred on the date
specified or to project the Company's results of operations for any future
periods.

<TABLE>
<CAPTION>
                                Three months ended           Nine months ended
                             October 31,  September 30,  October 31,  September 30,
                                1996         1997            1996         1997
                                ----         ----            ----         ----
<S>                            <C>         <C>          <C>        <C>
Revenues, net                  $ 56,193    $ 58,124       $160,640   $ 168,924
                                 ======      ======        =======     =======

Net loss, applicable to
  common stock                      136         151         (4,331)     (3,949)
                                 ======      ======        =======     ======= 

Net (loss) per common share        .005        .005           (.15)       (.12)
                                 ======      ======        =======     ======= 
</TABLE>



4.       Stockholders Equity

In November 1996, the Company completed an offering of 2,530,000 shares of its
Class A Common Stock at a price to the public of $23.00 per share.  This
transaction resulted in a $54,171 increase in total stockholder's equity after
deducting commissions and fees related to the transaction.


5.       Summarized Financial Information of Subsidiaries

Separate financial statements of each of the Company's direct or indirect
wholly owned subsidiaries that have guaranteed the Company's obligations with
respect to the 1996 Notes and 1997 Notes (collectively, the "Guarantors") are
not included herein because the Guarantors are jointly and severally liable
under the guarantees, and the aggregate assets, liabilities, earnings and
equity of the Guarantors are substantially equivalent to the assets,
liabilities, earnings and equity of the Company on a consolidated basis.





                                      -9-
<PAGE>   12
                         LAMAR ADVERTISING COMPANY AND
                                  SUBSIDIARIES
              NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
              (IN THOUSANDS, EXCEPT FOR SHARE AND PER SHARE DATA)


Summarized financial information for Missouri Logos, a Partnership, a 66 2/3%
owned subsidiary of the Company and the only subsidiary of the Company that is
not a Guarantor, is set forth below:

<TABLE>
<CAPTION>
                                        Nine Months Ended September 30, 1997
                                        ------------------------------------
                                                    (Unaudited)
<S>                                                     <C>
Current assets                                          588
Total assets                                            642
Total liabilities                                       354
Venturers' equity                                       288
Revenues                                                677
Net income                                              354
</TABLE>





                                      -10-
<PAGE>   13
ITEM 2.
                   MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                FINANCIAL CONDITION AND RESULTS OF OPERATIONS


         As a result of the change in the Company's year end from October 31 to
December 31, the results of operations set forth in the accompanying financial
statements reflect the three month period ended September 30, 1997 and October
31, 1996, and the nine month period ended September 30, 1997 and October 31,
1996.  As a result, the results of operations do not reflect comparative
periods.  As an aid to understanding and comparing the Company's operating
results, the following table sets forth results of operations  for the three
month period ended September 30, 1996 and 1997, and the nine month period ended
September 30, 1996 and 1997.  The discussion that follows compares these two
periods.

<TABLE>
<CAPTION>
                                 Three Months Ended             Nine Months Ended      
                             September 30,  September 30,   September 30,  September 30,
                                  1996         1997              1996         1997     
                                  ----         ----              ----         ----     
<S>                             <C>               <C>           <C>           <C>
Outdoor advertising net        $ 31,729      $ 55,372          $ 90,226      $143,016  
Other income                        184           113               479           424  
                               --------      --------          --------      --------  
                                 31,913        55,485            90,705       143,440  
                                                                                       
Direct advertising expenses       9,916        16,511            31,024        45,461  
General and administrative                                                             
expenses                          7,821        12,554            22,684        32,635  
Depreciation and                                                                       
amortization                      4,475        14,058            11,510        31,785  
                               --------      --------          --------      --------  
                                 22,212        43,123            65,218       109,881  
                               --------      --------          --------      --------  
                                                                                       
Operating income                  9,701        12,362            25,487        33,559  
                               --------      --------          --------      --------  
                                                                                       
Other expenses (income)                                                                
                                                                                       
Interest income                     (90)         (178)             (181)       (1,599  
Interest expense                  3,846        10,356            11,829        25,760  
Other expenses (income)             176            (3)              996            91  
                               --------      --------          --------      --------  
                                  3,932        10,175            12,644        25,077  
                               --------      --------          --------      --------  
Earnings before income                                                                 
  taxes                           5,769         2,187            12,843         8,482  
                                                                                       
Income tax expense                2,323         1,180             5,152         4,594  
                               --------      --------          --------      --------  
                                                                                       
Net earnings                      3,446         1,007             7,691         3,888  
                               ========      ========          ========      ========  
</TABLE>

The following discussion is a summary of the key factors management considers
necessary in reviewing the Company's results of operations, liquidity and
capital resources.  Forward-looking statements contained in the following
discussion are expectations only and there can be no assurance that actual
results will not materially differ from these expectations.  This discussion
should be read in conjunction with the financial statements and related notes
of the Company.  See also "Important Factors Regarding Forward-Looking
Statements" included as Exhibit





                                      -11-
<PAGE>   14
99.1 to the Company's Annual Report on Form 10-K for the year ended October 31,
1996.


RESULTS OF OPERATIONS

Nine Months Ended September 30, 1997 Compared to Nine Months Ended
September 30, 1996

Net revenues increased $52.7 million or 58.1% to $143.4 million for the nine
months ended September 30, 1997.  This increase was the result of a (i) $46.8
million  increase in billboard net revenues, of which $36.6 million is
attributable to the Company's acquisitions of FKM Outdoor Advertising Co.,
Outdoor East, L.P., Revere National Corporation, Penn Advertising, Inc.,
McWhorter Advertising, Inc., Headrick Outdoor, Inc. and National Advertising
Company with the remaining $10.2 million attributable to existing operations,
and a (ii) $5.6 million increase in logo sign revenue due to the completion of
development of the new state logo sign franchises awarded and acquired in 1996
and the continued expansion of the Company's existing logo sign franchises.
Net billboard advertising revenue for the nine month period ended September 30,
1997 was $126.1 million and net logo sign revenue was $15.0 million.

Operating expenses, exclusive of depreciation and amortization, increased $24.4
million or 45.4% for the nine months ended September 30, 1997 as compared to
the same period in 1996.  This was primarily the result of the additional
operating expenses related to acquisitions of outdoor advertising assets and
the newly developed and acquired logo sign franchises.

Depreciation and amortization expense increased $20.3 million or 176.2% from
$11.5 million for the nine months ended September 30, 1996 to $31.8 million for
nine months ended September 30, 1997 as a result of an increase in capital
assets resulting from the Company's recent acquisition activity.

Due to the above factors, operating income increased $8.1 million or 31.7% to
$33.6 million for nine months ended September 30, 1997 from $25.5 million for
the same period in 1996.

Interest income increased $1.4 million as a result of earnings on excess cash
investments made during the period.  Interest expense increased $13.9 million
from $11.8 million for the nine months ended September 30, 1996 to $25.8
million for nine months ended September 30, 1997 as a result of interest
expense on the 1996 Notes and borrowings under the Bank Credit Facility.

Income tax expense decreased $0.6 million or 10.8 % to $4.6 million for the
nine months ended September 30,1997 as compared to the same period in 1996.

As a result of the above factors, the Company recognized  net earnings for the
nine months ended September 30, 1997 of $3.9 million, as compared to $7.7
million for the same period in 1996.





                                      -12-
<PAGE>   15
Three Months Ended September 30, 1997 Compared to Three Months Ended
September 30, 1996

         Net revenues for the three months ended September 30, 1997 increased
$23.6 million or 73.9% to $55.5 million from $31.9 million for the same period
in 1996.

         Operating expenses, exclusive of depreciation and amortization, for
the three months ended September 30, 1997 increased $11.3 million or 63.9% over
the same period in 1996.

         Depreciation and amortization expense increased $9.6 million or 214.1%
from $4.5 million for three months ended September 30, 1996 to $14.1 million
for the three months ended September 30, 1997.

         Due to the above factors, operating income increased $2.7 million or
27.4% from $9.7 million for the three months ended September 30, 1996 to $12.4
million for the same period in 1997.

         Interest expense increased $6.5 million from $3.8 million for the
three months ended September 30, 1996 to $10.4 million for the same period in
1997.

         Income tax expense for the period decreased $1.1 million from $2.3
million  for the three months ended September 30, 1996 to $1.2 million for the
same period in 1997.

         As a result of the above factors, the Company recognized net earnings
for the three months ended September 30, 1997 of $1.0 million as compared to
$3.4 million for the three months ended September 30, 1996.

         The results for the three months ended September 30, 1997 were
affected by the same factors as the nine months ended September 30, 1997.
Reference is made to the discussion of the nine month results.


LIQUIDITY AND CAPITAL RESOURCES

The Company has historically satisfied its working capital requirements with
cash from operations and revolving credit borrowings.  Its acquisitions have
been financed primarily with borrowed funds.

In November and December of 1996, the Company engaged in several transactions
which significantly changed its capital structure and positioned it to expand
operations through acquisitions.  These transactions were: (i) a public
offering of 2,530,000 shares of Class A Common Stock at $23 per share, (ii) a
tender offer that retired approximately $98.5 million of the 1993 Notes (iii)
an offering of $255 million in principal amount of the 1996 Notes, and (iv)
entering into the Bank Credit Agreement, which consists of a committed $225
million revolving credit facility (the "Revolving Facility") and a $75 million
incremental facility (the "Incremental Facility") funded at the discretion of
the lenders.  The Bank Credit Agreement replaced the Company's previous bank
credit facilities.

Net proceeds to the Company, after underwriting discounts, from the equity and





                                      -13-
<PAGE>   16
1996 Note offerings were $55.4 million and $248.0 million, respectively.  These
proceeds were used to extinguish outstanding bank debt of approximately $47.0
million, fund the tender offer for the 1993 Notes, purchase Outdoor East for
$60.5 million and pay investment banking fees as well as other related costs of
approximately $12.0 million related to the above transactions.  The balance of
approximately $85 million was used for acquisitions (including a portion of the
purchase price of the Penn acquisition) and to fund operations.

The Company has primarily used the Bank Credit Agreement to finance its
acquisition activity.  In this regard, the Company borrowed approximately $48
million and $66 million under the Bank Credit Agreement to finance the Penn
acquisition and Headrick acquisition, respectively, in each case after giving
effect to proceeds received by the Company from the disposition of certain
assets acquired in these acquisitions, which were applied to reduce the amount
outstanding under the Bank Credit Agreement.  In addition, the Company
completed the 3M Acquisition in August 1997, which was financed with $74
million in borrowings under the Revolving Facility and $40 million of borrowing
under the Incremental Facility.

In September 1997, the Company completed the offering of $200 million in
principal amount of the 1997 Notes, the net proceeds of which (approximately
$193.4 million) were used to repay amounts then outstanding under the Bank
Credit Agreement.  Following the application of such proceeds, approximately
$172 million was available under the Revolving Facility and $75 million was
available but not committed under the Incremental Facility. In connection with
the offering  of the 1997 Notes, the Company amended certain financial and
other covenants in the Bank Credit Agreement, including an increase in
permitted capital expenditures from 20% of the Company's EBITDA to 35% of the
Company's EBITDA and an increase in the size of permitted acquisitions from $50
million to $100 million.

The Company's net cash provided by operating activities was $37.4 million for
the nine months ended September 30, 1997 due to the Company's net earnings of
$3.9 million, non-cash items of $32.1 million (including depreciation and
amortization of $31.8 million), an increase in receivables of $8.3 million, and
an increase in accrued expenses of $9.9 million.  Net cash used in investing
activities was $351.6 million for the nine months ended September 30, 1997 due
to an increase in notes receivable of $1.3 million, acquisitions of new markets
of $377.7 million, (offset by proceeds from dispositions of assets of $54.4
million), capital expenditures of $24.7 million, and purchases of intangible
assets of $2.3 million.  Net cash provided by financing activities was $237.9
million for the nine months ending September 30, 1997 due to proceeds from
issuance of notes payable to banks of $300 million and proceeds from note
offering of $193.4 million offset by principal payments on long-term debt of
$3.2 million and principal payments on notes payable to banks of $253 million.
The items described above yield a net decrease in cash and cash equivalents of
$76.4 million for the nine months ending September 30, 1997.

The Company believes that internally generated funds and funds available for
borrowing under the Bank Credit Agreement will be sufficient for the
foreseeable future to satisfy all debt service obligations and to finance its
current operations.





                                      -14-
<PAGE>   17

Regulation of Tobacco Advertising

Approximately 10% of the Company's billboard advertising net revenues and 8% of
consolidated net revenues in fiscal 1996 came from the tobacco products
industry, compared to 9% of billboard advertising net revenues for fiscal 1995,
7% for fiscal 1994 and 1993, 12% for fiscal 1992 and 17% for fiscal 1991.  The
percentage for the nine months ended September 30, 1997 on a historical basis
was approximately 9%, and on a proforma basis giving effect to the Company's
acquisitions of FKM, Outdoor East, Penn and 3M was approximately 9%.
Manufacturers of tobacco products, principally cigarettes, were historically
major users of outdoor advertising displays.  Beginning in 1992, the leading
tobacco companies substantially reduced their domestic advertising expenditures
in response to societal and governmental pressures and other factors.  Although
the Company has attempted to replace tobacco advertising by diversifying its
customer base and increasing sales to local advertisers, there can be no
assurance that the tobacco industry will not  further reduce advertising
expenditures in the future either voluntarily or as a result of governmental
regulations or as to what affect any such reduction may have on the Company.

In June 1997 several of the major tobacco companies in the U.S. and numerous
state attorneys general reached agreement on a proposed settlement of
litigation between such parties.  The terms of this proposed settlement include
a ban on all outdoor advertising of tobacco products commencing nine months
after finalization of the settlement.  The settlement, however, is subject to
numerous conditions, the most notable of which is the enactment of legislation
by the federal government.  At this time, it is uncertain when a definitive
settlement will be  reached, if at all, or what the terms of any such
settlement will be.  A reduction in billboard advertising by the tobacco
industry could cause an immediate reduction in the Company's outdoor
advertising revenues, may simultaneously increase the Company's available
inventory, and could have a material adverse effect on the Company's results of
operations.  The Company believes, however, that it would be able to replace a
substantial portion of revenues from tobacco advertising that would be
eliminated due to such a settlement with revenues from other sources.

In addition, the states of Florida and Mississippi have entered into separate
settlements of litigation with the tobacco industry.  These settlements are not
conditioned on federal government approval and provide for the elimination of
all outdoor advertising of tobacco products by February 1998 in such states.
The Company operates approximately 4,200 outdoor advertising displays in seven
markets in Florida and approximately $1.4 million of its approximately $17.0
million in net revenues in Florida for the fiscal year ended October 31, 1996
were attributable to tobacco advertising.  In addition, the Company operates
approximately 2,600 outdoor advertising displays in three markets in
Mississippi and approximately $0.6 million of its approximately $7.8 million in
net revenues in Mississippi for the fiscal year ended October 31, 1996 were
attributable to tobacco advertising.  Further, the settlement of
tobacco-related claims and litigation in other jurisdictions may also adversely
affect outdoor advertising revenues.





                                      -15-
<PAGE>   18
New Accounting Pronouncements

The Financial Accounting Standards Board (FASB) has issued Statement of
Financial Accounting Standards (SFAS) No. 128 "Earnings Per Share", which
established a new accounting principle for the calculation of earnings per
share.  This SFAS is effective for accounting periods ending after December 15,
1997.  Management does not believe that SFAS No. 128 will have a material
impact on earnings per share for the periods presented.

The FASB has issued SFAS No. 130, "Reporting Comprehensive Income", which will
require the Company to disclose, in financial statement format, all non-owner
changes in equity.  SFAS No. 130 is effective for fiscal years beginning after
December 15, 1997.  Adoption of this standard is not expected to have a
material impact on disclosures in the Company's financial statements.

The FASB has issued SFAS No. 131, "Disclosures About Segments of an Enterprise
and Related Information", which established a new accounting principle for
reporting information about operating segments in annual financial statements
and interim financial reports.  It also established standards for related
disclosures about products and services, geographic areas and major customers.
SFAS No. 131 is effective for fiscal years beginning after December 15, 1997.
The Company is currently evaluating the applicability of this standard.
However, the Company does not expect a material impact on disclosures in the
Company's financial statements.


ITEM 3.

         QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISKS

Not applicable

PART II - OTHER INFORMATION


Item 6.  Exhibits and Reports on Form 8-K.

         (a)     Exhibits
<TABLE>
<S>                               <C>
         Exhibit 2.1              Asset Purchase Agreement dated as of August 15, 1997 between The Lamar Corporation and
                                  Outdoor Systems, Inc.  Previously filed as Exhibit 2.1 to the Company's Current Report
                                  on Form 8-K filed with the Commission on August 27, 1997 and incorporated herein by
                                  reference.

         Exhibit 4.1              Form of 8 5/8% Senior Subordinated Notes due 2007.  Previously filed as Exhibit 4.1 to
                                  the Company's Current Report on Form 8-K filed with the Commission on September 30,
                                  1997 and incorporated herein by reference.

         Exhibit 4.2              Indenture dated September 25, 1997 between Lamar
</TABLE>





                                      -16-
<PAGE>   19
<TABLE>

<S>                               <C>
                                  Advertising Company, certain of its subsidiaries, and State Street Bank and Trust Company, as 
                                  trustee.  Previously filed as Exhibit 4.2 to the Company's Current Report on Form 8-K filed with 
                                  the Commission on September 30, 1997 and incorporated herein by reference.

         Exhibit 10.1             Exchange and Registration Rights Agreement dated September 25, 1997 between Lamar
                                  Advertising Company and Chase Securities Inc., Smith Barney Inc., BT Alex. Brown
                                  Incorporated and Montgomery Securities.  Previously filed as Exhibit 10.1 to the
                                  Company's Current Report on Form 8-K filed with the Commission on September 30, 1997
                                  and incorporated herein by reference.

         Exhibit 10.2             Amendment No. 2 to Credit Agreement dated as of September 12, 1997 between Lamar
                                  Advertising Company, certain of its subsidiaries, the lenders party thereto and The
                                  Chase Manhattan Bank, as administrative agent.  Previously filed as Exhibit 10.2 to
                                  the Company's Current Report on Form 8-K filed with the Commission on September 30,
                                  1997 and incorporated herein by reference.

         Exhibit 27.1             Financial Data Schedule.  Filed herewith.   

</TABLE>

         (b)     Reports on Form 8-K

         Reports on Form 8-K were filed with the Securities and Exchange
         Commission during the quarter ended September 30, 1997 to report the
         following items as of the dates indicated:

         o       The Company filed on August 27, 1997 a report on Form 8-K 
                 reporting under Item 2 that a wholly-owned subsidiary of the 
                 Company had completed the acquisition (the "3M Acquisition") 
                 from Outdoor Systems, Inc. ("OSI"), for a cash purchase price
                 of approximately $116.0 million (excluding approximately $2.0
                 million in capitalized costs), certain outdoor advertising
                 assets that OSI had acquired from National Advertising Company,
                 previously a wholly-owned subsidiary of Minnesota Mining and
                 Manufacturing Company ("3M").  On October 27, 1997, the Company
                 amended this report to present under Item 7 a statement of
                 assets acquired and liabilities assumed by the Company in the
                 3M Acquisition, a related statement of revenues and expenses,
                 and pro forma financial information of the Company giving
                 effect to the 3M Acquisition.

         o       The Company filed on September 30, 1997 a report on Form 8-K 
                 reporting under Item 5 the private placement of $200,000,000
                 aggregate principal amount of 8 5/8% Senior Subordinated Notes
                 due 2007 and the amendment of the Company's credit facility
                 with a syndicate of commercial banks.





                                      -17-
<PAGE>   20
                                   SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.

                                      LAMAR ADVERTISING COMPANY

DATED: November 13, 1997              BY    /s/ Keith Istre
                                         ----------------------------
                                      Keith A. Istre
                                      Chief Financial and Accounting Officer
                                      and Director





                                      -18-
<PAGE>   21
                                 EXHIBIT INDEX


<TABLE>
<CAPTION>
         EXHIBIT
         NUMBER                            DEFINITION
         -------                           ----------
         <S>                      <C>
         Exhibit 2.1              Asset Purchase Agreement dated as of August 15, 1997 between The Lamar Corporation and
                                  Outdoor Systems, Inc.  Previously filed as Exhibit 2.1 to the Company's Current Report
                                  on Form 8-K filed with the Commission on August 27, 1997 and incorporated herein by
                                  reference.

         Exhibit 4.1              Form of 8 5/8% Senior Subordinated Notes due 2007.  Previously filed as Exhibit 4.1 to
                                  the Company's Current Report on Form 8-K filed with the Commission on September 30,
                                  1997 and incorporated herein by reference.

         Exhibit 4.2              Indenture dated September 25, 1997 between Lamar Advertising Company, certain of its
                                  subsidiaries, and State Street Bank and Trust Company, as trustee.  Previously filed
                                  as Exhibit 4.2 to the Company's Current Report on Form 8-K filed with the Commission
                                  on September 30, 1997 and incorporated herein by reference.

         Exhibit 10.1             Exchange and Registration Rights Agreement dated September 25, 1997 between Lamar
                                  Advertising Company and Chase Securities Inc., Smith Barney Inc., BT Alex. Brown
                                  Incorporated and Montgomery Securities.  Previously filed as Exhibit 10.1 to the
                                  Company's Current Report on Form 8-K filed with the Commission on September 30, 1997
                                  and incorporated herein by reference.

         Exhibit 10.2             Amendment No. 2 to Credit Agreement dated as of September 12, 1997 between Lamar
                                  Advertising Company, certain of its subsidiaries, the lenders party thereto and The
                                  Chase Manhattan Bank, as administrative agent.  Previously filed as Exhibit 10.2 to
                                  the Company's Current Report on Form 8-K filed with the Commission on September 30,
                                  1997 and incorporated herein by reference.

         Exhibit 27.1             Financial Data Schedule.  Filed herewith.        
</TABLE>





                                      -19-

<TABLE> <S> <C>

<ARTICLE> 5
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          DEC-31-1997
<PERIOD-END>                               SEP-30-1997
<CASH>                                           4,630
<SECURITIES>                                     1,104
<RECEIVABLES>                                   34,122
<ALLOWANCES>                                     1,400
<INVENTORY>                                          0
<CURRENT-ASSETS>                                48,670
<PP&E>                                         411,692
<DEPRECIATION>                                 100,796
<TOTAL-ASSETS>                                 646,490
<CURRENT-LIABILITIES>                           36,406
<BONDS>                                        522,987
                                0
                                      3,649
<COMMON>                                            32
<OTHER-SE>                                      63,859
<TOTAL-LIABILITY-AND-EQUITY>                   646,490
<SALES>                                        143,016
<TOTAL-REVENUES>                               143,440
<CGS>                                                0
<TOTAL-COSTS>                                   78,096
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                   985
<INTEREST-EXPENSE>                              25,760
<INCOME-PRETAX>                                  8,482
<INCOME-TAX>                                     4,594
<INCOME-CONTINUING>                              3,888
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                     3,888
<EPS-PRIMARY>                                      .11
<EPS-DILUTED>                                      .11
        

</TABLE>


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