LAMAR ADVERTISING CO
8-K, 1998-12-22
ADVERTISING AGENCIES
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<PAGE>   1
                       SECURITIES AND EXCHANGE COMMISSION

                             Washington, D.C. 20549



                                    FORM 8-K
                                 CURRENT REPORT


                     Pursuant to Section 13 or 15(d) of the
                         Securities Exchange Act of 1934




                Date of Report (Date of earliest event reported):
                                DECEMBER 18, 1998




                            LAMAR ADVERTISING COMPANY
             (Exact name of registrant as specified in its charter)



        DELAWARE                     0-20833                     72-1205791
(State or other jurisdiction     (Commission File              (IRS Employer
     of incorporation)               Number)                Identification No.)




             5551 CORPORATE BOULEVARD, BATON ROUGE, LOUISIANA 70808
              (Address of principal executive offices and zip code)


                                 (225) 926-1000
              (Registrant's telephone number, including area code)


<PAGE>   2
ITEM 5.  OTHER

         In order to furnish certain exhibits for incorporation by reference
into the Registration Statement on Form S-3 of Lamar Advertising Company
previously filed with Securities and Exchange Commission (File No. 333-50559),
which Registration Statement was declared effective by the Commission on April
28, 1998, Lamar Advertising Company is filing an Underwriting Agreement dated
December 18, 1998 between Lamar and Morgan Stanley & Co. Incorporated as Exhibit
1.2 to such Registration Statement and an opinion of Palmer & Dodge LLP, counsel
to the Company, regarding the validity of certain shares of the Company's Class
A Common Stock, $.001 par value per share, to be sold by the Company pursuant to
such Underwriting Agreement as Exhibit 5.3 to such Registration Statement.

ITEM 7.  FINANCIAL STATEMENTS, PRO FORMA FINANCIAL STATEMENTS AND EXHIBITS.

         (c)      Exhibits.

                  1.2      Underwriting Agreement dated December 18, 1998
                           between Lamar Advertising Company and Morgan Stanley
                           & Co. Incorporated. Filed herewith.

                  5.3      Opinion of Palmer & Dodge LLP.  Filed herewith.

                  23.6     Consent of Palmer & Dodge LLP (included as part of 
                           their opinion filed herewith.)


<PAGE>   3


                                   SIGNATURES

         Pursuant to the requirements of the Securities Exchange Act of 1934,
the registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.


Date:  December 22, 1998              LAMAR ADVERTISING COMPANY


                                      By: /s/ KEVIN P. REILLY, JR.
                                          -------------------------------------
                                          Kevin P. Reilly, Jr.
                                          President and Chief Executive Officer


<PAGE>   4


                                  EXHIBIT INDEX

<TABLE>
<CAPTION>
EXHIBIT NO.                    DESCRIPTION
- ----------                     -----------
<S>             <C>
1.2             Underwriting Agreement dated December 18, 1998 between Lamar
                Advertising Company and Morgan Stanley & Co. Incorporated. Filed 
                herewith.

5.3             Opinion of Palmer & Dodge LLP.  Filed herewith.

23.6            Consent of Palmer & Dodge LLP (included as part of their opinion
                filed herewith.)
</TABLE>


<PAGE>   1
                                                                   EXHIBIT 1.2









                                6,000,000 SHARES




                            LAMAR ADVERTISING COMPANY



                              CLASS A COMMON STOCK





                             UNDERWRITING AGREEMENT

                             DATED DECEMBER 18, 1998



<PAGE>   2

                             UNDERWRITING AGREEMENT




                                                             December 18, 1998


Morgan Stanley & Co. Incorporated
1585 Broadway
New York, NY  10036

Ladies and Gentlemen:

         Lamar Advertising Company, a Delaware corporation (the "Company"),
proposes to issue and sell to you (the "Underwriter") an aggregate of 6,000,000
shares (the "Firm Shares") of its Class A Common Stock, par value $.001 per
share (the "Class A Common Stock"). In addition, the Company has granted to the
Underwriter an option to purchase up to an additional 900,000 shares (the
"Option Shares") of Class A Common Stock, as provided in Section 2. The Firm
Shares and, if and to the extent such option is exercised, the Option Shares are
collectively called the "Shares."

         In consideration of the mutual agreements contained herein and of the
interests of the parties in the transactions contemplated hereby, the parties
hereto agree as follows:

         SECTION 1.   REPRESENTATIONS AND WARRANTIES OF THE COMPANY.

         The Company represents and warrants as follows:

         (a)    A registration statement on Form S-3 (File No. 333-50559) with
respect to, among other securities, the Company's Class A Common Stock has been
filed with the Securities and Exchange Commission (the "Commission") under the
Act and has become effective. On the effective date of such registration
statement, such registration statement conformed in all material respects with
the requirements of the Securities Act of 1933, as amended (the "Act"), and the
Rules and Regulations of the Commission (the "Rules and Regulations"). Copies of
such registration statement, including any amendments thereto, the preliminary
prospectuses contained therein and the exhibits, financial statements and
schedules, as finally amended and revised, have heretofore been delivered by the
Company to you. Such registration statement, including any documents
incorporated therein by reference and any exhibits, financial statements and
schedules thereto, herein referred to as the "Registration Statement," has been
declared effective by the Commission under the Act and no post-effective
amendment to the Registration Statement has been filed as of the date of this
Agreement. The form of prospectus dated April 28, 1998 included in the
Registration Statement, as supplemented by the prospectus supplement, dated the
date of this Agreement, relating to the offering of the Firm Shares and the
Option Shares and filed by the Company with the Commission pursuant to Rule
424(b), are herein referred to collectively as the "Prospectus." Any reference
herein to the Registration Statement or the Prospectus shall be deemed to refer
to and include the documents incorporated by reference therein, as of the date
of such Registration Statement or Prospectus, as 



<PAGE>   3
the case may be, and, in the case of any reference herein to any Prospectus,
also shall be deemed to include any documents incorporated by reference therein,
and any supplements or amendments relating to the Shares being issued and sold
pursuant hereto, filed with the Commission under Rule 424(b), and prior to the
termination of the offering of the Shares by the Underwriter.

         (b)    Except as otherwise disclosed in the Prospectus, subsequent to 
the respective dates as of which information is given in the Prospectus: (i)
there has been no material adverse change, or any development that could
reasonably be expected to result in a material adverse change, in the
condition, financial or otherwise, or in the earnings, business, operations or
prospects, whether or not arising from transactions in the ordinary course of
business, of the Company and its subsidiaries, considered as one entity (any
such change is called a "Material Adverse Change"); (ii) the Company and its
subsidiaries, considered as one entity, have not incurred any material
liability or obligation, indirect, direct or contingent, not in the ordinary
course of business nor entered into any material transaction or agreement not
in the ordinary course of business; and (iii) there has been no dividend or
distribution of any kind declared, paid or made by the Company or, except for
dividends paid to the Company or other subsidiaries, any of its subsidiaries on
any class of capital stock or repurchase or redemption by the Company or any of
its subsidiaries of any class of capital stock.

         (c)    The Company has been duly organized and is validly existing as a
corporation in good standing under the laws of the State of Delaware, with
corporate power and authority to own or lease its properties and conduct its
business as described in the Registration Statement; the subsidiaries listed on
Schedule I hereto (the "Subsidiaries") are the only subsidiaries of the Company;
the Subsidiaries have been duly organized and are validly existing as
corporations in good standing under the laws of their jurisdiction of
organization, with corporate power and authority to own or lease their
properties and conduct their business as described in the Registration
Statement, except where the failure so to be in good standing would not,
individually or in the aggregate, result in a Material Adverse Change. The
Company and the Subsidiaries are duly qualified to transact business in all
jurisdictions in which the conduct of their business requires such
qualification, except where the failure so to qualify would not result in a
Material Adverse Change; the outstanding shares of capital stock of the
Subsidiaries have been duly authorized and validly issued, are fully paid and
non-assessable; and, except as indicated on Schedule I hereto, all of the shares
of capital stock of the Subsidiaries are owned by the Company (free and clear of
all liens, encumbrances and security interests (other than as described in the
Registration Statement) which would not reasonably be expected individually or
in the aggregate to materially impair the value of such shares, and no options,
warrants or other rights to purchase, agreements or other obligations to issue
or other rights to convert any obligations into shares of capital stock or
ownership interests of the Subsidiaries are outstanding. Except for the
Subsidiaries and investments in securities as described in the Registration
Statement, the Company has no equity or other interest in, or right to acquire
an equity or other interest in, any corporation, partnership, trust or other
entity.

         (d)    The outstanding shares of Class A Common Stock of the Company 
have been duly authorized and validly issued and are fully paid and
non-assessable; the Shares to be issued and sold by the Company have been duly
authorized and when issued and paid for as contemplated herein will be validly
issued, fully-paid and non-assessable; and no preemptive rights of stockholders
exist with respect to any of the Shares or the issue and sale thereof.



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<PAGE>   4

         (e)    The Shares conform with the statements concerning them in the
Registration Statement.

         (f)    The Commission has not issued an order preventing or suspending 
the use of any Prospectus relating to the proposed offering of the Shares nor
instituted proceedings for that purpose. The Registration Statement contains
and the Prospectus and any amendments or supplements thereto will contain all
statements which are required to be stated therein by, and in all material
respects conform or will conform, as the case may be, to the requirements of,
the Act and the Rules and Regulations. The documents incorporated by reference
in the Prospectus, at the time they were filed or will be filed with the
Commission, conformed or will conform at the time of filing, in all material
respects to the requirements of the Securities Exchange Act of 1934, as amended
(the "Exchange Act") or the Act, as applicable, and the Rules and Regulations
of the Commission thereunder. Neither the Registration Statement nor any
amendment thereto, and neither the Prospectus nor any supplement thereto,
including any documents incorporated by reference therein, contains or will
contain, as the case may be, any untrue statement of a material fact or omits
or will omit to state any material fact required to be stated therein or
necessary to make the statements therein, in the light of the circumstances
under which they were made, not misleading; provided, however, that the Company
makes no representations or warranties as to information contained in or
omitted from the Registration Statement or the Prospectus, or incorporated by
reference or any such amendment or supplement or any documents incorporated by
reference therein, in reliance upon, and in conformity with, written
information furnished to the Company by or on behalf of the Underwriter,
specifically for use in the preparation thereof.

         (g)    The consolidated financial statements of the Company and its
subsidiaries, together with related notes and schedules, as set forth or
incorporated by reference in the Registration Statement, present fairly the
consolidated financial position and the consolidated results of operations of
the Company and its subsidiaries at the indicated dates and for the indicated
periods. All such financial statements have been prepared in accordance with
generally accepted principles of accounting, consistently applied throughout the
periods involved, except as disclosed therein. The summary and selected
financial and statistical data included or incorporated by reference in the
Registration Statement present fairly in all material respects the information
shown therein and have been compiled on a basis consistent with the financial
statements presented therein. The (i) pro forma condensed consolidated statement
of earnings of the Company and its subsidiaries and the related notes thereto,
included as Exhibit 99.1 to the Company's Current Report on Form 8-K/A dated
April 17, 1998 and filed with the Commission on April 17, 1998, and (ii) pro
forma condensed consolidated financial statements of the Company and its
subsidiaries and the related notes thereto, included as Exhibit 99.4 to the
Current Report on Form 8-K/A dated October 1, 1998 and filed with the Commission
on October 19, 1998, present fairly the information contained therein, have been
prepared in accordance with the Commission's rules and guidelines with respect
to pro forma financial statements and have been properly presented on the bases
described therein, and the assumptions used in the preparation thereof are
reasonable and the adjustments used therein are appropriate to give effect to
the transactions and circumstances referred to therein.

         (h)    After due inquiry, the Company has no reason to believe that the
consolidated financial statements of each of Outdoor Communications, Inc. and
subsidiaries, OCI Corp. of Michigan and subsidiaries and Mass Communications
Corp. and subsidiary (collectively, the "OCI Financials") included as Exhibit
99.4 to the Company's Current Report on Form 8-K/A dated October 1, 1998 and
filed with the Commission on October 19, 1998, do not fairly present 



                                        3
<PAGE>   5

the consolidated financial position, results of operations, changes in
stockholder's equity and cash flows of the entities described therein on the
basis described therein at the respective dates or for the respective periods to
which they apply or that the OCI Financials have not been prepared in accordance
with generally accepted accounting principles consistently applied, except as
described therein.

         (i)    After due inquiry, the Company has no reason to believe that the
consolidated financial statements of Penn Advertising, Inc. (the "Penn
Financials") included as part of the Company's Current Report on Form 8-K/A
dated April 1, 1997 and filed with the Commission on June 13, 1997, do not
fairly present the consolidated financial position, results of operations,
changes in stockholder's equity and cash flows of the entities described therein
on the basis described therein at the respective dates or for the respective
periods to which they apply or that the Penn Financials have not been prepared
in accordance with generally accepted accounting principles consistently
applied, except as described therein.

         (j)    After due inquiry, the Company has no reason to believe that the
statement of assets acquired and liabilities assumed and related statement of
revenues and expenses of National Advertising Company - Lamar Acquisition (the
"National Advertising Financials") included as Exhibit 99.1 to the Company's
Current Report on Form 8-K/A dated August 15, 1997 and filed with the Commission
on October 27, 1997, does not fairly present the consolidated financial position
and results of operations of the business described therein on the basis
described therein at the respective dates or for the respective periods to which
they apply or that the National Advertising Financials have not been prepared in
accordance with generally accepted accounting principles consistently applied,
except as described therein.

         (k)    The documents incorporated or deemed to be incorporated by
reference in the Prospectus, at the time they were or hereafter are filed with
the Commission, complied and will comply in all material respects with the
applicable requirements of the Exchange Act, and, when read together with the
other information in the Prospectus, at the time the Registration Statement and
any amendment thereto become effective, at the date of the Prospectus and at the
First Closing Date and the Second Closing Date, as the case may be, do not and
will not contain an untrue statement of a material fact or omit to state a
material fact required to be stated therein or necessary to make the statements
therein, in the light of the circumstances under which they were made, not
misleading.

         (l)    There is no action or proceeding pending or, to the knowledge of
the Company, threatened against the Company or the Subsidiaries before any court
or administrative agency or by any regulatory authority which may reasonably be
expected to result in a Material Adverse Change.

         (m)    The Company and the Subsidiaries have good and marketable title
to all of the properties and assets reflected in the financial statements (or
as described in the Registration Statement) hereinabove described, subject to
no lien, mortgage, pledge, charge or encumbrance of any kind except those
reflected in such financial statements (or as described in the Registration
Statement) or which are not material in amount. The Company and the
Subsidiaries occupy their leased properties under valid and binding leases
conforming to the description thereof set forth in the Registration Statement,
with such exceptions as would not, individually or in the aggregate, reasonably
be expected to result in a Material Adverse Change or materially impair the
value of such leasehold estate to the Company or such Subsidiary.



                                        4
<PAGE>   6

         (n)    The Company and the Subsidiaries have filed all Federal, State
and foreign income tax returns which have been required to be filed and have
paid all taxes indicated by said returns and all assessments received by them
or any of them to the extent that such taxes have become due and are not being
contested in good faith, except for such failure to file or defaults in payment
of a character not required to be disclosed in the Prospectus and which would
not reasonably be expected to result in a Material Adverse Change.

         (o)    Neither the Company nor any of the Subsidiaries is, nor with the
giving of notice, lapse of time or both, will be, in default under its
Certificate of Incorporation or By-Laws or any agreement, lease, contract,
indenture or other instrument or obligation to which it is a party or by which
it or any of its properties is bound and which default is of material
significance in respect of the business or financial condition of the Company
and the Subsidiaries taken as a whole. The consummation of the transactions
contemplated by this Agreement and the fulfillment of the terms hereof will not
conflict with or result in a breach of any of the terms or provisions of, or
constitute a default under, any indenture, mortgage, deed of trust or other
agreement or instrument to which the Company or any of the Subsidiaries is a
party, or of the Charter or By-Laws of the Company or the Subsidiaries or any
order, rule or regulation applicable to the Company or any of the Subsidiaries
of any court or of any regulatory body or administrative agency or other
governmental body having jurisdiction which conflict, breach or default would
result in a Material Adverse Change.

         (p)    Each approval, consent, order, authorization, designation,
declaration or filing by or with any regulatory, administrative or other
governmental body necessary in connection with the execution and delivery by the
Company of this Agreement and the consummation of the transactions herein
contemplated (except such additional steps as may be required by the National
Association of Securities Dealers, Inc. (the "NASD") or may be necessary to
qualify the Shares for public offering by the Underwriter under State securities
or Blue Sky laws) has been obtained or made and is in full force and effect.

         (q)    The Company and each of the Subsidiaries hold all material
licenses, consents, authorizations, approvals, orders, certificates and permits
(collectively, "Licenses") of and from, all federal, state, local, foreign and
other governmental authorities, all self-regulatory organizations in each case
as required for the conduct of the business in which it is engaged, and each
such License is in full force and effect, except to the extent that the failure
to obtain or maintain any such License would not result in a Material Adverse
Change.

         (r)    The Company and the Subsidiaries are in compliance with all
applicable federal, state, foreign and local laws and regulations relating to
(i) zoning, land use, protection of the environment, human health and safety or
hazardous or toxic substances, wastes, pollutants or contaminants and (ii)
employee or occupational safety, discrimination in hiring, promotion or pay of
employees, employee hours and wages or employee benefits, except where such
noncompliance would not, singly or in the aggregate, result in a Material
Adverse Change.

         (s)    KPMG Peat Marwick LLP, who have certified the financial 
statements of the Company and the OCI Financials filed with the Commission as
part of, or incorporated by reference in, the Registration Statement, are
independent public accountants as required by the Act and the Rules and
Regulations.

         (t)    Philip R. Friedman and Associates, who have certified the Penn
Financials filed 



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<PAGE>   7

with the Commission as part of, or incorporated by reference in, the
Registration Statement, are independent public accountants as required by the
Act and the Rules and Regulations.

         (u)    PricewaterhouseCoopers LLP, who have certified the National
Advertising Financials filed with the Commission as part of, or incorporated by
reference in, the Registration Statement, are independent public accountants as
required by the Act and the Rules and Regulations.

         (v)    The Company has never been, is not now, and immediately after 
the sale of the Shares under this Agreement will not be, an "investment
company" within the meaning of the Investment Company Act of 1940, as amended.

         (w)    The Shares of the Company to be sold under this Agreement 
(subject to the additional approval of the shares, if any, being registered
pursuant to Rule 462(b)) have been approved for listing on the Nasdaq Stock
Market subject to official notice of issuance.

         SECTION 2.   PURCHASE, SALE AND DELIVERY OF THE SHARES.

         (a)    The Firm Shares. On the basis of the representations, warranties
and agreements herein contained, and upon the terms but subject to the
conditions herein set forth, the Company agrees to issue and sell to the
Underwriter, and the Underwriter agrees to purchase from the Company, the Firm
Shares. The purchase price per Firm Share to be paid by the Underwriter to the
Company shall be $31.85 per share.

         (b)    The First Closing Date. Delivery of certificates for the Firm
Shares to be purchased by the Underwriter and payment therefor shall be made at
the offices of the Underwriter, 1585 Broadway, New York, New York (or such other
place as may be agreed to by the Company and the Underwriter) at 6:00 a.m. New
York time, on December 23, 1998 or such other time and date not later than 10:30
a.m. New York time, on December 23, 1998 as the Underwriter shall designate by
notice to the Company (the time and date of such closing are called the "First
Closing Date").

         (c) The Option Shares; the Second Closing Date. In addition, on the
basis of the representations, warranties and agreements herein contained, and
upon the terms but subject to the conditions herein set forth, the Company
hereby grants an option to the Underwriter to purchase up to an aggregate of
900,000 Option Shares from the Company at the purchase price per share to be
paid by the Underwriter for the Firm Shares. The option granted hereunder is for
use by the Underwriter solely in covering any over-allotments in connection with
the sale and distribution of the Firm Shares. The option granted hereunder may
be exercised at any time (but not more than once) upon notice by the Underwriter
to the Company, which notice may be given at any time within 30 days from the
date of this Agreement. Once given in writing, such notice shall be irrevocable.
Such notice shall set forth (i) the aggregate number of Option Shares as to
which the Underwriter is exercising the option, (ii) the names and denominations
in which the certificates for the Option Shares are to be registered and (iii)
the time, date and place at which such certificates will be delivered (which
time and date may be simultaneous with, but not earlier than, the First Closing
Date; and in such case the term "First Closing Date" shall refer to the time and
date of delivery of certificates for the Firm Shares and the Option Shares).
Such time and date of delivery, if subsequent to the First Closing Date, is
called the "Second Closing Date" and shall be determined by the Underwriter and
shall not be earlier than three nor later than five full 



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<PAGE>   8

business days after delivery of such notice of exercise, except that if such
time and date of delivery are to occur simultaneously with the First Closing
Date, the Underwriter shall give the Company at least one business day's notice
thereof.

         (d)    Payment for the Shares. Payment for the Shares shall be made 
at the First Closing Date (and, if applicable, at the Second Closing Date) by
wire transfer of immediately available funds to the order of the Company.

         (e)    Delivery of the Shares. The Company shall deliver, or cause to 
be delivered, to the Underwriter for the account of the Underwriter
certificates for the Firm Shares at the First Closing Date, against the
irrevocable release of a wire transfer of immediately available funds for the
amount of the purchase price therefor. The Company shall also deliver, or cause
to be delivered, to the Underwriter for the accounts of the Underwriter,
certificates for the Option Shares the Underwriter has agreed to purchase at
the First Closing Date or the Second Closing Date, as the case may be, against
the irrevocable release of a wire transfer of immediately available funds for
the amount of the purchase price therefor. The certificates for the Shares
shall be in definitive form and registered in such names and denominations as
the Underwriter shall have requested at least two full business days prior to
the First Closing Date (or the Second Closing Date, as the case may be) and
shall be made available for inspection on the business day preceding the First
Closing Date (or the Second Closing Date, as the case may be) at a location in
New York City as the Underwriter may designate. Time shall be of the essence,
and delivery at the time and place specified in this Agreement is a further
condition to the obligations of the Underwriter.

         SECTION 3.   PUBLIC OFFERING OF THE SHARES.

         The Underwriter hereby advises the Company that the Underwriter intends
to offer the Shares for sale as described in the Prospectus as soon after this
Agreement has been executed as the Underwriter, in its sole judgment, has
determined is advisable and practicable.

         SECTION 4.   COVENANTS OF THE COMPANY.

         The Company covenants and agrees with the Underwriter that:

                (a)   The Company will (i) prepare and timely file with the
Commission under Rule 424(b) of the Rules and Regulations a supplementary
prospectus setting forth such other information and the terms of the offering
contemplated by Section 2 hereof, (ii) not file any amendment to the
Registration Statement or supplement to the Prospectus or document incorporated
by reference therein of which the Underwriter shall not previously have been
advised and furnished with a copy or to which the Underwriter shall have
reasonably objected in writing or which is not in compliance with the Rules and
Regulations and (iii) file on a timely basis all reports and any definitive
proxy or information statements required to be filed by the Company with the
Commission subsequent to the date of the Prospectus and prior to the termination
of the offering of the Shares by the Underwriter.

                (b)   The Company will advise the Underwriter promptly of any
request of the Commission for amendment of the Registration Statement or for
supplement to the Prospectus or for any additional information, or of the
issuance by the Commission of any stop order suspending the effectiveness of the
Registration Statement or the use of the Prospectus or 



                                        7
<PAGE>   9

of the institution of any proceedings for that purpose, and the Company will use
all reasonable efforts to prevent the issuance of any such stop order preventing
or suspending the use of the Prospectus and to obtain as soon as possible the
lifting thereof, if issued.

                (c)   The Company will deliver to, or upon the order of, the
Underwriter during the period when delivery of a Prospectus is required under
the Act, as many copies of the Prospectus in final form, or as thereafter
amended or supplemented, as the Underwriter may reasonably request; provided,
however, that if the Underwriter is required to deliver a prospectus in
connection with sales of any shares at any time nine months or more after the
date of this Agreement, upon your request, but at the expense of the
Underwriter, the Company will prepare and deliver to the Underwriter such copies
of an amended and supplemented Prospectus as you may reasonably request. The
Company will deliver to the Underwriter at or before the Closing Date, four
complete conformed copies of the Registration Statement and all amendments
thereto including all exhibits filed therewith, and will deliver to the
Underwriter such number of copies of the Registration Statement, including
documents incorporated by reference therein, and of all amendments thereto, as
the Underwriter may reasonably request.

                (d)   If during the period in which a prospectus is required by
law to be delivered by an Underwriter or dealer any event shall occur as a
result of which, in the judgment of the Company or in the opinion of counsel for
the Underwriter, it becomes necessary to amend or supplement the Prospectus in
order to make the statements therein, in the light of the circumstances existing
at the time the Prospectus is delivered to a purchaser, not misleading, or, if
it is necessary at any time to amend or supplement the Prospectus to comply with
the Act, the Company promptly will, at its election, either (i) prepare and file
with the Commission an appropriate amendment to the Registration Statement or
supplement to the Prospectus or (ii) prepare and file with the Commission an
appropriate filing under the Exchange Act which shall be incorporated by
reference in the Prospectus so that the Prospectus as so amended or supplemented
will not, in the light of the circumstances when it is so delivered, be
misleading, or so that the Prospectus will comply with law.

                (e)   The Company will make generally available to its security
holders, as soon as it is practicable to do so, but in any event not later than
15 months after the effective date of the Registration Statement, an earnings
statement (which need not be audited) in reasonable detail, covering a period of
at least 12 consecutive months beginning after the effective date of the
Registration Statement, which earning statement shall satisfy the requirements
of Section 11(a) of the Act and Rule 158 of the Rules and Regulations and will
advise you in writing when such statement has been so made available.

                (f)   The Company will, for a period of five years from the
Closing Date, deliver to the Underwriter copies of annual reports and copies of
all other documents, reports and information furnished by the Company to its
stockholders or filed with any securities exchange pursuant to the requirements
of such exchange or with the Commission pursuant to the Act or the Exchange Act.

                (g)   No offering, sale or other disposition of any Class A
Common Stock of the Company or any other securities convertible or exchangeable
or exercisable for Class A Common Stock or derivatives of Class A Common Stock,
will be made for a period of 90 days after the date of this Agreement, directly
or indirectly, by the Company otherwise than hereunder or with the prior written
consent of the Underwriter except that the Company may, without such 



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<PAGE>   10

consent, (i) issue shares of Class A Common Stock in connection with the pending
acquisitions or otherwise as consideration for the acquisition of additional
outdoor advertising or logo sign assets, provided that the persons receiving
such shares agree not to distribute such shares during the period of 90 days
following the date of this Agreement and (ii) issue shares upon the exercise of
options outstanding on the date of this Agreement or otherwise pursuant to the
Company's 1996 Equity Incentive Plan.

         SECTION 5.   COSTS AND EXPENSES.

         The Company will pay all costs, expenses and fees incident to the
performance of the obligations of the Company under this Agreement, including,
without limiting the generality of the foregoing, the following: accounting fees
of the Company; the fees and disbursements of counsel for the Company; the cost
of printing and delivering to, or as requested by, the Underwriter copies of the
Registration Statement, the Prospectus and this Agreement; the filing fees of
the Commission; the filing fees and expenses incident to securing any required
review by the NASD of the terms of the sale of the Shares; and the fees and
expenses incurred with respect to the listing of the Shares on the Nasdaq Stock
Market. The Company shall not, however, be required to pay for any of the
Underwriter' expenses except that, if this Agreement shall not be consummated
because the conditions in Section 7 hereof are not satisfied, or because this
Agreement is terminated by the Underwriter pursuant to Section 6 hereof, or by
reason of any failure, refusal or inability on the part of the Company to
perform any undertaking or satisfy any condition of this Agreement or to comply
with any of the terms hereof on its part to be performed, unless such failure to
satisfy said condition or to comply with said terms be due to the default or
omission of the Underwriter, then the Company shall reimburse the Underwriter
for reasonable out-of-pocket expenses, including fees and disbursements of
counsel, reasonably incurred in connection with investigating, marketing and
proposing to market the Shares or in contemplation of performing its obligations
hereunder; but the Company shall in no event be liable to the Underwriter for
damages on account of loss of anticipated profits from the sale by it of the
Shares.

         SECTION 6.   CONDITIONS OF OBLIGATIONS OF THE UNDERWRITER.

         The obligations of the Underwriter to purchase the Firm Shares on the
Closing Date and the Option Shares, if any, on the Option Closing Date are
subject to the accuracy in all material respects, as of the Closing Date or the
Option Closing Date, as the case may be, of the representations and warranties
of the Company contained herein, and to the performance by the Company in all
material respects, of its covenants and obligations hereunder and to the
following additional conditions:

         (a)     The Registration Statement and all post-effective amendments
thereto shall have become effective and any and all filings required by Rule
424, and any request of the Commission for additional information (to be
included in the Registration Statement or otherwise) shall have been disclosed
to the Underwriter and complied with to its reasonable satisfaction. No stop
order suspending the effectiveness of the Registration Statement, as amended
from time to time, shall have been issued and no proceedings for that purpose
shall have been taken or, to the knowledge of the Company, shall be contemplated
by the Commission.



                                       9
<PAGE>   11

         (b) (i) The Underwriter shall have received on the Closing Date or the
Option Closing Date, as the case may be, the opinion of Palmer & Dodge LLP,
counsel for the Company, dated the Closing Date or the Option Closing Date, as
the case may be, addressed to the Underwriter to the effect that:

                 (A)   The Company has been duly incorporated and is validly
                 existing as a corporation in good standing under the laws of
                 the State of Delaware, with corporate power and authority to
                 own, and hold under lease, its properties and conduct its
                 business as described in the Prospectus.

                 (B)   The Shares conform in all material respects to the
                 description thereof contained in the Prospectus; and the
                 certificates for the Shares are in due and proper form.

                 (C)   The Shares to be sold by the Company pursuant to this
                 Agreement have been duly authorized and will be validly issued,
                 fully paid and non-assessable when issued and paid for as
                 contemplated by this Agreement; and no statutory preemptive
                 rights of stockholders or, to the best of such counsel's
                 knowledge, any other preemptive rights exist with respect to
                 any of the Shares or the issue and sale thereof.

                 (D)   The Registration Statement has become effective under the
                 Act and, to the knowledge of such counsel, no stop order
                 proceedings with respect thereto have been instituted or are
                 pending or threatened under the Act.

                 (E)   The Registration Statement, the Prospectus and each
                 amendment or supplement thereto filed with the Commission on or
                 prior to the date of such opinion comply as to form in all
                 material respects with the requirements of the Act and the
                 applicable rules and regulations thereunder in effect as of the
                 time of such filing (except that such counsel need express no
                 opinion as to the financial statements, schedules and other
                 financial information included therein).

                 (F)   Each document incorporated by reference in the 
                 Registration Statement, the Prospectus and each amendment or
                 supplement thereto filed with the Commission on or prior to
                 the date of such opinion complied as to form at the time of
                 such filing in all material respects with the applicable
                 requirements (if any) of the Exchange Act and the applicable
                 rules and regulations thereunder in effect as of the date of
                 such filing (except that such counsel need express no opinion
                 as to the financial statements, schedules and other financial
                 information included therein).

                 (G)   The conditions for the use of Form S-3 as the proper form
                 for the Registration Statement have been satisfied.

                 (H)   The execution and delivery of this Agreement and the
                 consummation of the transactions herein contemplated, do not
                 and will not violate the Certificate of Incorporation or
                 By-Laws of the Company, or result in a breach of any of the
                 terms or provisions of, or constitute a default under, any
                 material agreement or instrument of which such counsel has
                 knowledge to which the Company or any



                                       10
<PAGE>   12
     
                 of the Subsidiaries is a party or by which the Company or any
                 of the Subsidiaries may be bound (each a "Contractual
                 Obligation"), and which conflict, breach or default could
                 reasonably be expected to result in a Material Adverse Change.

                 (I)   This Agreement has been duly authorized, executed and
                 delivered by the Company.

                 (J)   Except for approvals, consents, orders, authorizations,
                 designations, declarations or filings which have been waived,
                 or which have been obtained or made, no approval, consent,
                 order, authorization, designation, declaration or filing by or
                 with any regulatory, administrative or other governmental body
                 is necessary in connection with the execution and delivery by
                 the Company of this Agreement and the consummation by the
                 Company of the transactions herein contemplated (other than as
                 may be required by the NASD or as required by State securities
                 and Blue Sky laws as to which such counsel need express no
                 opinion).

                 (K)   The Company is not, and will not become as a result of 
                 the consummation of the transactions contemplated by this
                 Agreement, an "investment company" within the meaning of the
                 Investment Company Act of 1940, as amended, and has not been
                 an "investment company" at any time since 1988.

                 In rendering such opinion, Palmer & Dodge LLP may rely to 
matters governed by the laws of states other than the Delaware General Corporate
Law or Federal laws on local counsel in such jurisdictions provided that in each
case Palmer & Dodge LLP shall state that they believe that they and the
Underwriter are justified in relying on such other counsel and such other
counsel's opinion is also delivered to the Underwriter. In addition to the
matters set forth above, such opinion shall also include a statement to the
effect that nothing has come to the attention of such counsel which causes them
to believe that (A) the Registration Statement, as of the time it became
effective under the Act and as of the Closing Date or the Option Closing Date,
as the case may be, contained an untrue statement of a material fact or omitted
to state a material fact required to be stated therein or necessary to make the
statements therein not misleading, and (B) the Prospectus or any supplement
thereto, on the date it was filed pursuant to Rules and Regulations and as of
the Closing Date or the Option Closing Date, as the case may be, contained an
untrue statement of a material fact or omitted to state a material fact required
to be stated therein or necessary to make the statements therein in light of the
circumstances under which they were made not misleading (except that such
counsel need express no view as to financial statements and the notes thereto,
schedules and other financial and statistical information included or
incorporated by reference therein). With respect to such statement, Palmer &
Dodge LLP may state that their belief is based upon the procedures set forth
therein, but is without independent check and verification.

                 (ii)   The Underwriter shall have received on the Closing or 
the  Option Closing Date, as the case may be, the opinion of Kean, Miller,
Hawthorne, D'Armond, McCowan & Jarman, L.L.P., counsel for the Company, dated
the Closing Date or the Option Closing Date, as the case may be, addressed to
the Underwriter to the effect that:



                                       11
<PAGE>   13

                 (A)   Based upon appropriate certificates of public officials
                 (which shall be furnished to the Underwriter with the opinion),
                 each of the Subsidiaries incorporated or organized as a
                 corporation or partnership has been duly incorporated or
                 organized and is validly existing and in good standing under
                 the laws of the jurisdiction of its incorporation or
                 organization with corporate or other organizational power and
                 authority to own, and hold under lease, its properties and
                 conduct its business as described in the Prospectus.

                 (B)   Based upon appropriate certificates of public officials
                 (which shall be furnished to the Underwriter with the opinion),
                 the Company is duly qualified to transact business as a foreign
                 corporation and is in good standing under the laws of each of
                 the jurisdictions in which the conduct of its business requires
                 such qualification, except to the extent that the failure to
                 qualify would not, in the aggregate, reasonably be expected to
                 result in a Material Adverse Change.

                 (C)   The outstanding shares of capital stock of the 
                 Subsidiaries have been duly authorized and validly issued and
                 are fully paid and non-assessable. To the best knowledge of
                 such counsel, the shares of capital stock of the Subsidiaries
                 are owned by the Company or one of the other Subsidiaries free
                 and clear of all liens, encumbrances and security interests,
                 and except as disclosed in the Registration Statement, no
                 options, warrants or other rights to purchase, agreements or
                 other obligations to issue or other rights to convert any
                 obligations into shares of capital stock or ownership
                 interests of the Subsidiaries are outstanding.

                 (D)   The Company's Class A and Class B Common Stock have been
                 duly authorized; the outstanding shares of its Class A Common
                 Stock have been duly authorized and validly issued and are
                 fully paid and non-assessable.

                 (E)   Such counsel does not know of any contracts or documents
                 required to be filed as exhibits to or incorporated by
                 reference in the Registration Statement or described in the
                 Registration Statement or the Prospectus which are not so
                 filed, incorporated by reference or described as required.

                 (F)   Such counsel knows of no material legal proceedings or
                 regulatory or other claims pending or threatened against the
                 Company or the Subsidiaries of a character required to be
                 reflected in the Prospectus that are not set forth in the
                 Prospectus.

                 In addition to the matters set forth above, such opinion shall 
also include a statement to the effect that nothing has come to the attention of
such counsel which causes them to believe that (A) the Registration Statement,
as of the time it became effective under the Act and as of the Closing Date or
the Option Closing Date, as the case may be, contained an untrue statement of a
material fact or omitted to state a material fact required to be stated therein
or necessary to make the statements therein not misleading, and (B) the
Prospectus or any supplement thereto, on the date it was filed pursuant to Rules
and Regulations and as of the Closing Date or the Option Closing Date, as the
case may be, contained an untrue statement of a material fact or omitted to
state a material fact required to be stated therein or necessary to make the
statements therein in light of the circumstances under which they were made not
misleading



                                       12
<PAGE>   14
(except that such counsel need express no view as to financial statements and
the notes thereto, schedules and other financial and statistical information
included or incorporated by reference therein).

                 (iii)  The Underwriter shall have received on the Closing Date 
or the Option Closing Date, as the case may be, the opinion of Charles W. Lamar
III, Esquire, general counsel of the Company, dated the Closing Date or the
Option Closing Date, as the case may be, addressed to the Underwriter to the
effect that: The statements in the Prospectus under the caption "Risk Factors --
Regulation of Outdoor Advertising Impacts Our Operations," and statements in the
Company's Annual Report on Form 10-K for the year ended December 31, 1997 under
the caption "Business -- Regulation" insofar as such statements constitute a
summary of regulatory matters relating to the outdoor advertising industry,
fairly describe the regulatory matters relating to such industry.

                 In addition to the matters set forth above, such opinion shall 
also include a statement to the effect that nothing has come to the attention of
such counsel which causes him to believe that (A) the Registration Statement, as
of the time it became effective under the Act and as of the Closing Date or the
Option Closing Date, as the case may be, contained an untrue statement of a
material fact or omitted to state a material fact required to be stated therein
or necessary to make the statements therein not misleading, and (B) the
Prospectus or any supplement thereto, on the date it was filed pursuant to Rules
and Regulations and as of the Closing Date or the Option Closing Date, as the
case may be, contained an untrue statement of a material fact or omitted to
state a material fact required to be stated therein or necessary to make the
statements therein not misleading in light of the circumstances under which they
were made not misleading (except that such counsel need express no view as to
financial statements, and the notes thereto, schedules and other financial and
statistical information included or incorporated by reference therein).

         (c)     The Underwriter shall have received from Chadbourne & Parke 
LLP, counsel for the Underwriter, an opinion dated the Closing Date or the
Option Closing Date, as the case may be, substantially to the effect specified
in subparagraphs (C), (D), (E) and (I) of Paragraph (b)(i) of this Section 6,
and that the Company is a validly organized and existing corporation under the
laws of the State of Delaware. In rendering such opinion Chadbourne & Parke LLP
may rely as to all matters governed other than by the laws of the State of New
York, the Delaware General Corporation Law or Federal laws on the opinion of
counsel referred to in paragraph (b) of this Section 6. In addition to the
matters set forth above, such opinion shall also include a statement to the
effect that nothing has come to the attention of such counsel which leads them
to believe that (A) the Registration Statement, as of the time it became
effective under the Act and as of the Closing Date or the Option Closing Date,
as the case may be, contained an untrue statement of a material fact or omitted
to state a material fact required to be stated therein or necessary to make the
statements therein in light of the circumstances under which they were made not
misleading, and (B) the Prospectus or any supplement thereto, on the date it was
filed pursuant to Rules and Regulations and as of the Closing Date or the Option
Closing Date, as the case may be, contained an untrue statement of a material
fact or omitted to state a material fact required to be stated therein or
necessary to make the statements therein not misleading (except that such
counsel need express no view as to financial statements, schedules and other
financial information included or incorporated by reference therein). With
respect to such statement, Chadbourne & Parke LLP may state that their belief is
based upon the procedures set forth therein, but is without independent check
and verification.



                                       13
<PAGE>   15
         (d)     The Underwriter shall have received on the Closing Date or the
Option Closing Date, as the case may be, a signed letter with respect to the
financial statements of the Company and certain financial information relating
to the Company included or incorporated by reference in the Registration
Statement and the Prospectus from KPMG Peat Marwick LLP, dated the Closing Date
or the Option Closing Date, as the case may be, which shall confirm, on the
basis of a review in accordance with the procedures set forth in the letter
signed by such firm and dated and delivered to the Underwriter on the date
hereof, that nothing has come to their attention during the period from the date
five days prior to the date hereof, to a date not more than three days prior to
the Closing Date or the Option Closing Date, as the case may be, which would
require any change in their letter dated the date hereof if it were required to
be dated and delivered on the Closing Date or the Option Closing Date, as the
case may be. Such letter shall be in form and substance satisfactory to the
Underwriter. The letter from KPMG Peat Marwick LLP shall confirm that they have
performed the procedures specified by the American Institute of Certified Public
Accountants for a review of interim financial information as described in SAS
No. 71, Interim Financial Information, on the unaudited balance sheet data of
the Company as of September 30, 1998 and the unaudited income and cash flow
information of the Company for the nine month periods ended September 30, 1997
and 1998, included in the Registration Statement.

         (e)     The Underwriter shall have received on the Closing Date or 
the Option Closing Date, as the case may be, a signed letter from KPMG Peat
Marwick LLP, dated the Closing Date or the Option Closing Date, as the case may
be, relating to the OCI Financials, which shall confirm, on the basis of a
review in accordance with the procedures set forth in the letter signed by such
firm and dated and delivered to the Underwriter on the date hereof, that nothing
has come to their attention during the period from the date five days prior to
the date hereof, to a date not more than three days prior to the Closing Date or
the Option Closing Date, as the case may be, which would require any change in
their letter dated the date hereof if such letter were required to be dated and
delivered on the Closing Date or the Option Closing Date, as the case may be.
Such letter shall be in form and substance satisfactory to the Underwriter.

         (f)     The Underwriter shall have received on the Closing Date or 
the Option Closing Date, as the case may be, a certificate or certificates of
the Chief Executive Officer and the Chief Financial Officer of the Company to
the effect that, as of the Closing Date or the Option Closing Date, as the case
may be, each of them severally represents in such capacity as follows:

                 (i)    The Registration Statement has become effective under 
the Act and no stop order suspending the effectiveness of the Registration
Statement has been issued, and no proceedings for such purpose have been taken
or are, to his knowledge, contemplated by the Commission.

                 (ii)   He does not know of any litigation instituted or
threatened against the Company or any of the Subsidiaries of a character
required to be disclosed in the Registration Statement which is not so
disclosed; he does not know of any material contract required to be filed as an
exhibit to the Registration Statement which is not so filed; and the
representations and warranties of the Company contained in Section 1 hereof are
true and correct in all material respects as of the Closing Date or the Option
Closing Date, as the case may be.

                 (iii)  He has carefully examined the Registration Statement and
the Prospectus and, in his opinion, as of the effective date of the Registration
Statement, the 



                                       14
<PAGE>   16

statements contained in the Registration Statement, including any documents
incorporated by reference therein, were true and correct in all material
respects, and such Registration Statement and Prospectus or any document
incorporated by reference therein did not omit to state a material fact required
to be stated therein or necessary in order to make the statements therein in
light of the circumstances in which they were made, not misleading and, in his
opinion, since the effective date of the Registration Statement, no event has
occurred which should have been set forth in a supplement to or an amendment of
the Prospectus which has not been so set forth in such supplement or amendment.

         (g)     The Company shall have furnished to the Underwriter such 
further certificates and documents confirming the representations and warranties
contained herein and related matters as the Underwriter may reasonably have
requested.

         (h)     The Firm Shares, and Option Shares, if any, have been approved 
for listing upon official notice of issuance on the Nasdaq Stock Market.

         (i)     The Underwriter shall have received from each executive 
officer, director and stockholder of the Company listed on Schedule II a letter
or letters, in form and substance satisfactory to the Underwriter, pursuant to
which such person shall agree not to offer, sell, sell short or otherwise
dispose of any shares of Common Stock of the Company or other capital stock of
the Company, or any other securities convertible, exchangeable or exercisable
for Common Stock or derivative of Common Stock owned by such person (or as to
which such person has the right to direct the disposition of) for a period of 90
days after the date of this Agreement, except with the prior written consent of
the Underwriter or except as may be expressly permitted by the terms of such
letter or letters.

The opinions and certificates mentioned in this Agreement shall be deemed to be
in compliance with the provisions hereof only if they are in all material
respects satisfactory to the Underwriter and to Chadbourne & Parke LLP, counsel
for the Underwriter.

If any of the conditions hereinabove provided for in this Section 6 shall not
have been fulfilled when and as required by this Agreement to be fulfilled, the
obligations of the Underwriter hereunder may be terminated by the Underwriter by
notifying the Company of such termination in writing or by telegram at or prior
to the Closing Date or the Option Closing Date, as the case may be.

In such event, the Company and the Underwriter shall not be under any obligation
to each other (except to the extent provided in Sections 5, 8 and 9 hereof).

         SECTION 7.   CONDITIONS OF THE OBLIGATIONS OF THE COMPANY.

         The obligations of the Company to sell and deliver the portion of the
Shares required to be delivered as and when specified in this Agreement are
subject to the conditions that at the Closing Date or the Option Closing Date,
as the case may be, no stop order suspending the effectiveness of the
Registration Statement shall have been issued and in effect or proceedings
therefor initiated or threatened.



                                       15
<PAGE>   17

         SECTION 8.   INDEMNIFICATION

         (a)     Indemnification of the Underwriter. The Company agrees to 
indemnify and hold harmless the Underwriter, its officers and employees, and
each person, if any, who controls the Underwriter within the meaning of the Act
and the Exchange Act against any loss, claim, damage, liability or expense, as
incurred, to which the Underwriter or such controlling person may become
subject, under the Act, the Exchange Act or other federal or state statutory law
or regulation, or at common law or otherwise (including in settlement of any
litigation, if such settlement is effected with the written consent of the
Company), insofar as such loss, claim, damage, liability or expense (or actions
in respect thereof as contemplated below) arises out of or is based (i) upon any
untrue statement or alleged untrue statement of a material fact contained in the
Registration Statement, or any amendment thereto, including any information
deemed to be a part thereof pursuant to Rule 430A or Rule 434 under the Act, or
the omission or alleged omission therefrom of a material fact required to be
stated therein or necessary to make the statements therein not misleading; or
(ii) upon any untrue statement or alleged untrue statement of a material fact
contained in any preliminary prospectus or the Prospectus (or any amendment or
supplement thereto), or the omission or alleged omission therefrom of a material
fact necessary in order to make the statements therein, in the light of the
circumstances under which they were made, not misleading; and to reimburse the
Underwriter and each such controlling person for any and all expenses (including
the fees and disbursements of counsel chosen by the Underwriter) as such
expenses are reasonably incurred by the Underwriter or such controlling person
in connection with investigating, defending, settling, compromising or paying
any such loss, claim, damage, liability, expense or action; provided, however,
that the foregoing indemnity agreement shall not apply to any loss, claim,
damage, liability or expense to the extent, but only to the extent, arising out
of or based upon any untrue statement or alleged untrue statement or omission or
alleged omission made in reliance upon and in conformity with written
information furnished to the Company by the Underwriter expressly for use in the
Registration Statement, any preliminary prospectus or the Prospectus (or any
amendment or supplement thereto); and provided, further, that with respect to
the Prospectus, the foregoing indemnity agreement shall not inure to the benefit
of the Underwriter from whom the person asserting any loss, claim, damage,
liability or expense purchased Shares, or any person controlling the
Underwriter, if copies of an amendment or supplement to such Prospectus were
timely delivered to the Underwriter pursuant to Section 2 and a copy of such
amendment or supplement was not sent or given by or on behalf of the Underwriter
to such person, if required by law so to have been delivered, at or prior to the
written confirmation of the sale of the Shares to such person, and if such
amendment or supplement would have cured the defect contained in the Prospectus
giving rise to such loss, claim, damage, liability or expense. The indemnity
agreement set forth in this Section 8(a) shall be in addition to any liabilities
that the Company may otherwise have.

         (b)     Indemnification of the Company, its Directors and Officers. 
The Underwriter agrees to indemnify and hold harmless the Company, each of its
directors, each of its officers who signed the Registration Statement and each
person, if any, who controls the Company within the meaning of the Act or the
Exchange Act, against any loss, claim, damage, liability or expense, as
incurred, to which the Company, or any such director, officer or controlling
person may become subject, under the Act, the Exchange Act, or other federal or
state statutory law or regulation, or at common law or otherwise (including in
settlement of any litigation, if such settlement is effected with the written
consent of the Underwriter), insofar as such loss, claim, damage, liability or
expense (or actions in respect thereof as contemplated below) arises out of or
is based upon any untrue or alleged untrue statement of a material fact
contained in the


  
                                     16
<PAGE>   18
     
Registration Statement, any preliminary prospectus or the Prospectus (or any
amendment or supplement thereto), or arises out of or is based upon the omission
or alleged omission to state therein a material fact required to be stated
therein or necessary to make the statements therein not misleading, in each case
to the extent, but only to the extent, that such untrue statement or alleged
untrue statement or omission or alleged omission was made in the Registration
Statement, any preliminary prospectus or the Prospectus (or any amendment or
supplement thereto), in reliance upon and in conformity with written information
furnished to the Company by the Underwriter expressly for use therein; and to
reimburse the Company, or any such director, officer or controlling person for
any legal and other expense reasonably incurred by the Company, or any such
director, officer or controlling person in connection with investigating,
defending, settling, compromising or paying any such loss, claim, damage,
liability, expense or action. The Company hereby acknowledges that the only
information that the Underwriter has furnished to the Company expressly for use
in the Registration Statement or the Prospectus (or any amendment or supplement
thereto) are the statements set forth as the second and sixth paragraphs under
the caption "Underwriting" in the Prospectus Supplement; and the Underwriter
confirms that such statements are correct. The indemnity agreement set forth in
this Section 8(b) shall be in addition to any liabilities that the Underwriter
may otherwise have.

         (c)     Notifications and Other Indemnification Procedures. Promptly 
after receipt by an indemnified party under this Section 8 of notice of the
commencement of any action, such indemnified party will, if a claim in respect
thereof is to be made against an indemnifying party under this Section 8, notify
the indemnifying party in writing of the commencement thereof, but the omission
so to notify the indemnifying party will not relieve it from any liability which
it may have to any indemnified party for contribution or otherwise than under
the indemnity agreement contained in this Section 8 or to the extent it is not
prejudiced as a proximate result of such failure. In case any such action is
brought against any indemnified party and such indemnified party seeks or
intends to seek indemnity from an indemnifying party, the indemnifying party
will be entitled to participate in, and, to the extent that it shall elect,
jointly with all other indemnifying parties similarly notified, by written
notice delivered to the indemnified party promptly after receiving the aforesaid
notice from such indemnified party, to assume the defense thereof with counsel
reasonably satisfactory to such indemnified party; provided, however, if the
defendants in any such action include both the indemnified party and the
indemnifying party and the indemnified party shall have reasonably concluded
that a conflict may arise between the positions of the indemnifying party and
the indemnified party in conducting the defense of any such action or that there
may be legal defenses available to it and/or other indemnified parties which are
different from or additional to those available to the indemnifying party, the
indemnified party or parties shall have the right to select separate counsel to
assume such legal defenses and to otherwise participate in the defense of such
action on behalf of such indemnified party or parties. Upon receipt of notice
from the indemnifying party to such indemnified party of such indemnifying
party's election so to assume the defense of such action and approval by the
indemnified party of counsel, the indemnifying party will not be liable to such
indemnified party under this Section 8 for any legal or other expenses
subsequently incurred by such indemnified party in connection with the defense
thereof unless (i) the indemnified party shall have employed separate counsel in
accordance with the proviso to the next preceding sentence (it being understood,
however, that the indemnifying party shall not be liable for the expenses of
more than one separate counsel (together with local counsel), approved by the
indemnifying party (the Underwriter in the case of Section 8(b) and Section 9),
representing the indemnified parties who are parties to such action) or (ii) the
indemnifying party shall not have employed counsel satisfactory to the
indemnified party to represent the 



                                       17
<PAGE>   19

indemnified party within a reasonable time after notice of commencement of the
action, in each of which cases the fees and expenses of counsel shall be at the
expense of the indemnifying party.

         (d)     Settlements. The indemnifying party under this Section 8 shall 
not be liable for any settlement of any proceeding effected without its written
consent, but if settled with such consent or if there be a final judgment for
the plaintiff, the indemnifying party agrees to indemnify the indemnified party
against any loss, claim, damage, liability or expense by reason of such
settlement or judgment. Notwithstanding the foregoing sentence, if at any time
an indemnified party shall have requested an indemnifying party to reimburse the
indemnified party for fees and expenses of counsel as contemplated by Section
8(c) hereof, the indemnifying party agrees that it shall be liable for any
settlement of any proceeding effected without its written consent if (i) such
settlement is entered into more than 30 days after receipt by such indemnifying
party of the aforesaid request and (ii) such indemnifying party shall not have
reimbursed the indemnified party in accordance with such request prior to the
date of such settlement. No indemnifying party shall, without the prior written
consent of the indemnified party, effect any settlement, compromise or consent
to the entry of judgment in any pending or threatened action, suit or proceeding
in respect of which any indemnified party is or could have been a party and
indemnity was or could have been sought hereunder by such indemnified party,
unless such settlement, compromise or consent includes an unconditional release
of such indemnified party from all liability on claims that are the subject
matter of such action, suit or proceeding.

         SECTION 9.   CONTRIBUTION.

         If the indemnification provided for in Section 8 is for any reason held
to be unavailable to or otherwise insufficient to hold harmless an indemnified
party in respect of any losses, claims, damages, liabilities or expenses
referred to therein, then each indemnifying party shall contribute to the
aggregate amount paid or payable by such indemnified party, as incurred, as a
result of any losses, claims, damages, liabilities or expenses referred to
therein (i) in such proportion as is appropriate to reflect the relative
benefits received by the Company, on the one hand, and the Underwriter, on the
other hand, from the offering of the Shares pursuant to this Agreement or (ii)
if the allocation provided by clause (i) above is not permitted by applicable
law, in such proportion as is appropriate to reflect not only the relative
benefits referred to in clause (i) above but also the relative fault of the
Company, on the one hand, and the Underwriter, on the other hand, in connection
with the statements or omissions or inaccuracies in the representations and
warranties herein which resulted in such losses, claims, damages, liabilities or
expenses, as well as any other relevant equitable considerations. The relative
benefits received by the Company, on the one hand, and the Underwriter, on the
other hand, in connection with the offering of the Shares pursuant to this
Agreement shall be deemed to be in the same respective proportions as the total
net proceeds from the offering of the Shares pursuant to this Agreement (before
deducting expenses) received by the Company, and the total underwriting
compensation actually received by the Underwriter. The relative fault of the
Company, on the one hand, and the Underwriter, on the other hand, shall be
determined by reference to, among other things, whether any such untrue or
alleged untrue statement of a material fact or omission or alleged omission to
state a material fact or any such inaccurate or alleged inaccurate
representation or warranty relates to information supplied by the Company, on
the one hand, or the Underwriter, on the other hand, and the parties' relative
intent, knowledge, access to information and opportunity to correct or prevent
such statement or omission.



                                       18
<PAGE>   20

         The amount paid or payable by a party as a result of the losses,
claims, damages, liabilities and expenses referred to above shall be deemed to
include, subject to the limitations set forth in Section 8(c), any legal or
other fees or expenses reasonably incurred by such party in connection with
investigating or defending any action or claim. The provisions set forth in
Section 8(c) with respect to notice of commencement of any action shall apply if
a claim for contribution is to be made under this Section 9; provided, however,
that no additional notice shall be required with respect to any action for which
notice has been given under Section 8(c) for purposes of indemnification.

         The Company and the Underwriter agree that it would not be just and
equitable if contribution pursuant to this Section 9 were determined by pro rata
allocation or by any other method of allocation which does not take account of
the equitable considerations referred to in this Section 9.

         SECTION 10.  NOTICES.

         All communications hereunder shall be in writing and shall be mailed,
hand delivered or telecopied and confirmed to the parties hereto as follows:


If to the Underwriter:

Morgan Stanley & Co. Incorporated
1585 Broadway
New York, New York  10036

   with a copy to:

Chadbourne & Parke LLP
30 Rockefeller Plaza
New York, New York  10112-0127
Attention:  Claude Serfilippi

If to the Company:

         Lamar Advertising Company
         5551 Corporate Boulevard
         Baton Rouge, Louisiana, 70808
         Facsimile:  (504) 926-1005
         Attention:  Kevin P. Reilly, Jr., President

with a copy to:

         Palmer & Dodge LLP
         One Beacon Street
         Boston, MA 02108
         Facsimile:  (617) 227-4420
         Attention: Stanley Keller



                                       19
<PAGE>   21

Any party hereto may change the address for receipt of communications by giving
written notice to the others.


         SECTION 11.  TERMINATION.

         This Agreement may be terminated by you by notice to the Company as
follows:

         (a)     at any time after the date hereof and prior to the Closing if 
any of the following has occurred: (i) since the respective dates as of which
information is given in the Registration Statement and the Prospectus, any
material adverse change or any development involving a prospective material
adverse change in or affecting the condition, financial or otherwise, of the
Company and the Subsidiaries taken as a whole or the earnings, business affairs,
management or business prospects of the Company and the Subsidiaries taken as a
whole, whether or not arising in the ordinary course of business, (ii) any
outbreak or escalation of hostilities or declaration of war or national
emergency after the date hereof or other national or international calamity or
crisis or change in economic or political conditions if the effect of such
outbreak, escalation, declaration, emergency, calamity, crisis or change on the
financial markets of the United States would, in your judgment, make the
offering or delivery of the Shares impracticable, (iii) trading in securities on
the New York Stock Exchange, the American Stock Exchange or the Nasdaq National
Market shall have been suspended or materially limited (other than limitations
on hours or numbers of days of trading) or minimum prices shall have been
established for securities on either such Exchange, (iv) declaration of a
banking moratorium by either federal or New York State authorities, (v) any
downgrading in the rating of the Company's debt securities by any "nationally
recognized statistical rating organization" (as defined for purposes of Rule
436(g) under the Securities Exchange Act of 1934, as amended); (vi) the taking
of any action by any governmental body or agency in respect of its monetary or
fiscal affairs which in your opinion has a material adverse effect on the
securities markets in the United States or elsewhere; or (vii) any litigation or
proceeding is pending or threatened against the Underwriter which seeks to
enjoin or otherwise restrain, or seeks damages in connection with, or questions
the legality or validity of this Agreement or the transactions contemplated
hereby; or

         (b)     as provided in Sections 6 and 9 of this Agreement.

This Agreement also may be terminated by you, by notice to the Company as to any
obligation of the Underwriter to purchase the Option Shares, upon the occurrence
at any time prior to the Option Closing Date of any of the events described in
subparagraph (a) above or as provided in Sections 6 and 9 of this Agreement.

         SECTION 12.  SUCCESSORS.

         This Agreement will inure to the benefit of and be binding upon the
parties hereto, and to the benefit of the employees, officers and directors and
controlling persons referred to in Section 8 and Section 9, and in each case
their respective successors, and personal representatives, and no other person
will have any right or obligation hereunder. The term "successors" shall not
include any purchaser of the Shares as such from the Underwriter merely by
reason of such purchase.



                                       20
<PAGE>   22

         SECTION 13.  PARTIAL UNENFORCEABILITY.

         The invalidity or unenforceability of any Section, paragraph or
provision of this Agreement shall not affect the validity or enforceability of
any other Section, paragraph or provision hereof. If any Section, paragraph or
provision of this Agreement is for any reason determined to be invalid or
unenforceable, there shall be deemed to be made such minor changes (and only
such minor changes) as are necessary to make it valid and enforceable.

         SECTION 14.  GOVERNING LAW PROVISIONS. THIS AGREEMENT SHALL BE 
GOVERNED BY AND CONSTRUED IN ACCORDANCE WITH THE INTERNAL LAWS OF THE STATE OF
NEW YORK APPLICABLE TO AGREEMENTS MADE AND TO BE PERFORMED IN SUCH STATE.

         SECTION 15.  GENERAL PROVISIONS.

         This Agreement constitutes the entire agreement of the parties to this
Agreement and supersedes all prior written or oral and all contemporaneous oral
agreements, understandings and negotiations with respect to the subject matter
hereof. This Agreement may be executed in two or more counterparts, each one of
which shall be an original, with the same effect as if the signatures thereto
and hereto were upon the same instrument. This Agreement may not be amended or
modified unless in writing by all of the parties hereto, and no condition herein
(express or implied) may be waived unless waived in writing by each party whom
the condition is meant to benefit. The Table of Contents and the Section
headings herein are for the convenience of the parties only and shall not affect
the construction or interpretation of this Agreement.

         Each of the parties hereto acknowledges that it is a sophisticated
business person who was adequately represented by counsel during negotiations
regarding the provisions hereof, including, without limitation, the
indemnification provisions of Section 8 and the contribution provisions of
Section 9, and is fully informed regarding said provisions. Each of the parties
hereto further acknowledges that the provisions of Sections 8 and 9 hereto
fairly allocate the risks in light of the ability of the parties to investigate
the Company, its affairs and its business in order to assure that adequate
disclosure has been made in the Registration Statement and the Prospectus (and
any amendments and supplements thereto), as required by the Act and the Exchange
Act.



             [The remainder of this page intentionally left blank.]


                                       21
<PAGE>   23

         If the foregoing is in accordance with your understanding of our
agreement, kindly sign and return to the Company the enclosed copies hereof,
whereupon this instrument, along with all counterparts hereof, shall become a
binding agreement in accordance with its terms.


                                        Very truly yours,

                                        LAMAR ADVERTISING COMPANY



                                        By:    /s/ Keith A. Istre
                                            -----------------------------------
                                            Name:  Keith A. Istre
                                            Title:  Chief Financial Officer



                                       22
<PAGE>   24

         The foregoing Underwriting Agreement is hereby confirmed and accepted
by the Underwriter in New York, New York as of the date first above written.


MORGAN STANLEY & CO. INCORPORATED


By:       /s/ David Sun
    ----------------------------------------
    Name:     David Sun
    Title:  Vice President



                                       23
<PAGE>   25

                                   SCHEDULE I

                   Subsidiaries of Lamar Advertising Company*

<TABLE>
<CAPTION>
                                                State of Other Jurisdiction of
                           Name                 Incorporation or Organization
                                                ------------------------------
<S>                                                     <C>
The Lamar Corporation                                     Louisiana
Interstate Logos, Inc.                                     Delaware
Lamar Advertising of Colorado Springs, Inc.                Colorado
Lamar Advertising of Jackson, Inc.                       Mississippi
Lamar Advertising of Mobile, Inc.                          Alabama
Lamar Advertising of South Georgia, Inc.                   Georgia
Lamar Advertising of South Mississippi, Inc.             Mississippi
Lamar Advertising of Youngstown, Inc.                      Delaware
TCL Properties, Inc.                                      Louisiana
Missouri Logos, Inc.                                       Missouri
Missouri Logos, a Partnership                              Missouri
Nebraska Logos, Inc.                                       Nebraska
Oklahoma Logo Signs, Inc.                                  Oklahoma
Utah Logos, Inc.                                             Utah
Ohio Logos, Inc.                                             Ohio
Georgia Logos, Inc.                                        Georgia
Kansas Logos, Inc.                                          Kansas
Lamar Air, LLC                                            Louisiana
Lamar Pensacola Transit, Inc.                              Florida
Lamar Tennessee Limited Partner, Inc.                     Louisiana
Lamar Tennessee Limited Partnership                       Tennessee
Lamar Tennessee Limited Partnership II                    Tennessee
Lamar Texas General Partner, Inc.                         Louisiana
Lamar Texas Limited Partnership                           Louisiana
Michigan Logos, Inc.                                       Michigan
Minnesota Logos, Inc.                                     Minnesota
Minnesota Logos, a Partnership                            Minnesota
Mississippi Logos, Inc.                                  Mississippi
New Jersey Logos, Inc.                                    New Jersey
South Carolina Logos, Inc.                              South Carolina
Tennessee Logos, Inc.                                     Tennessee
Texas Logos, Inc.                                           Texas
TLC Properties II, Inc.                                     Texas
Virginia Logos, Inc.                                       Virginia
Lamar Advertising of Huntington-Bridgeport, Inc.        West Virginia
Lamar Advertising of Penn, Inc.                            Delaware
Lamar Advertising of Michigan, Inc.                        Michigan
Lamar Advertising of Missouri, Inc.                        Missouri
Canadian TODS LimitedNova Scotia,                           Canada
Nevada Logos, Inc.                                          Nevada
Kentucky Logos, Inc.                                       Kentucky
Florida Logos, Inc.                                        Florida
Lamar Electrical, Inc.                                    Louisiana
</TABLE>


<PAGE>   26
<TABLE>
<S>                                                     <C>
Lamar Advertising of South Dakota, Inc.                  South Dakota
TLC Properties, L.L.C.                                    Louisiana
Lamar OCI South Corporation                              Mississippi
Lamar OCI North Corporation                                Delaware
Lamar Advertising of Greenville, Inc.                    Mississippi
Lamar Advertising of West Virginia, Inc.                West Virginia
Lamar Advertising of Ashland, Inc.                         Kentucky
American Signs, Inc.                                      Washington
</TABLE>

* All subsidiaries are 100% owned by Lamar Advertising Company, except for
Missouri Logos, a Partnership, in which Lamar Advertising Company holds a 66
2/3% partnership interest.



                                       2
<PAGE>   27

                                   SCHEDULE II

                                 Lock-Up Letters
Kevin P. Reilly Jr.
Keith A. Istre
Gerald H. Marchand
T. Everett Stewart, Jr.
Jack S. Rome, Jr.
William R. Schmidt
Ann R. Cullinan
Sean E. Reilly
Wendell S. Reilly
Reilly Family Limited Partnership
Charles W. Lamar III
Mary Lee Lamar Dixon



                                       3

<PAGE>   1
                                                                    Exhibit 5.3


                         [Palmer & Dodge LLP Letterhead]



                                December 22, 1998


Lamar Advertising Company
555 Corporate Boulevard
Baton Rouge, Louisiana  70808

         Reference is made to our opinion dated April 20, 1998 and included as
Exhibit 5.1 to the Registration Statement on Form S-3 (the "Registration
Statement") filed on April 21, 1998 by Lamar Advertising Company (the
"Company"), a Delaware corporation, with the Securities and Exchange Commission
(the "Commission") under the Securities Act of 1933, as amended (the "Securities
Act"). We are rendering this supplemental opinion in connection with the
prospectus supplement (the "Prospectus Supplement") filed on December 22, 1998
by the Company with the Commission pursuant to Rule 424 under the Securities
Act. The Prospectus Supplement relates to the offering by the Company of up to
6,900,000 shares of the Company's Class A Common Stock, $0.001 par value (the
"Shares"), which Shares are covered by the Registration Statement. We understand
that the Shares are to be offered and sold in the manner described in the
Prospectus Supplement.

         We have acted as your counsel in connection with the preparation of the
Registration Statement and the Prospectus Supplement. We are familiar with the
proceedings of the Board of Directors of the Company and its Committees in
connection with the authorization, issuance and sale of the Shares. We have
examined such other documents as we consider necessary to render this opinion.

         Based upon the foregoing, we are of the opinion that the Shares have
been duly authorized and, when issued and delivered by the Company against
payment therefor as set forth in the Prospectus Supplement, will be validly
issued, fully paid and non-assessable.

         We hereby consent to the filing of this opinion as a part of the
Registration Statement and to the reference of our firm under the caption "Legal
Matters" in the Prospectus Supplement.

                                     Very truly yours,



                                     /s/ Palmer & Dodge LLP



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