LAMAR MEDIA CORP/DE
S-3, EX-1.1, 2000-10-20
ADVERTISING AGENCIES
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                                                                     EXHIBIT 1.1







                        [FORM OF UNDERWRITING AGREEMENT]




                [INSERT PRINCIPAL AMOUNT OR NUMBER OF SECURITIES]




                            LAMAR ADVERTISING COMPANY



                          [INSERT TITLE OF SECURITIES]





                             UNDERWRITING AGREEMENT

                            DATED              ,
                                  ---------- --  ----



<PAGE>   2



                             UNDERWRITING AGREEMENT





                                                                   [Insert date]

                                                            ----------- --, ----

[Insert Name and Address of Underwriter(s)]

Ladies and Gentlemen:

         [If shares of capital stock will be issued, the first introductory
    paragraph will be inserted. If debt securities will be issued, the second
                     introductory paragraph will be used.]

         [Lamar Advertising Company, a Delaware corporation (the "Company"),
proposes to issue and sell to you (the "Underwriter(s)") an aggregate of {___}
shares (the "Securities") of its {insert class of capital stock}, par value
$____ per share (the "{insert class of capital stock}"). {If the Underwriter(s)
will be granted an over-allotment option to purchase additional Securities, then
the following provision will be inserted and the defined term "Securities" above
will be changed to "Firm Securities".} {In addition, the Company has granted to
the Underwriter(s) an option to purchase up to an additional {___} shares (the
"Option Securities") of {insert class of capital stock}, as provided in Section
2. The Firm Securities and, if and to the extent such option is exercised, the
Option Securities, are collectively called the "Securities."}]

         [Lamar Advertising Company, a Delaware corporation (the "Company"),
proposes to issue and sell to you (the "Underwriter(s)") $_________ aggregate
principal amount of its {insert full title of security} (the "Securities") to be
issued pursuant to an indenture to be dated as of {insert date} (the
"Indenture") {between} {among} the Company {if the securities will be
guaranteed, then the following phrase will be inserted-"certain subsidiaries of
the Company as guarantors (the "Guarantors")"} and {name of financial
institution}, as trustee (the "Trustee"). {If the Underwriters will be granted
an over-allotment option to purchase additional securities, then the following
provision will be inserted and the defined term "Securities" above will be
changed to "Firm Securities"}. {In addition, the Company has granted to the
Underwriter(s) an option to purchase up to $_____________ additional aggregate
principal amount of Securities (the "Option Securities") to be issued pursuant
to the Indenture, as provided in Section 2. The Firm Securities, and if and to
the extent such option is exercised, the Option Securities, are collectively
called the "Securities".} {If the Securities will be guaranteed, then the
following provision will be inserted- "Payment of the principal, interest and
premium, if any, on the Securities shall be guaranteed on a senior, subordinated
basis by each of the Guarantors as provided and to the extent set forth in the
Indenture (the "Guarantees"). All references herein to the Securities include
the Guarantees. The Company and the Guarantors are collectively called the
"Registrants"}].




<PAGE>   3

         In consideration of the mutual agreements contained herein and of the
interests of the parties in the transactions contemplated hereby, the parties
hereto agree as follows:

         SECTION 1. REPRESENTATIONS AND WARRANTIES OF THE COMPANY.

         The Company represents and warrants as follows:

         (a) A registration statement on Form S-3 (File No. 333-50559) (the
"1998 Registration Statement") and a registration statement on Form S-3 (File
No. 333-71929) (the "1999 Registration Statement") with respect to, among other
securities, the Securities [if the Securities are convertible, the following
will be inserted-"and the shares of {insert title of underlying securities}
issuable upon exercise or conversion of the Securities (the "Underlying
Securities")], have been filed with the Securities and Exchange Commission (the
"Commission") under the Securities Act of 1933, as amended (the "Act") and have
become effective. On the effective date of each such registration statement,
such registration statement conformed in all material respects with the
requirements of the Act, [if debt securities will be issued-", Trust Indenture
Act of 1939, as amended (the "Trust Indenture Act")" will be inserted], and the
Rules and Regulations of the Commission (the "Rules and Regulations"). Copies of
the 1999 Registration Statement, including the prospectus contained therein but
excluding exhibits to such registration statement other than those documents
incorporated by reference in such prospectus, as finally amended and revised,
have heretofore been delivered by the Company to the Underwriter(s). The 1998
and 1999 Registration Statements, including any documents incorporated therein
by reference and any exhibits, financial statements and schedules thereto, are
herein collectively referred to as the "Registration Statements". No
post-effective amendments to the Registration Statements have been filed as of
the date of this Agreement, except that the 1999 Registration Statement
constitutes a post-effective amendment of the 1998 Registration Statement. The
form of prospectus dated February 4, 1999 included in the 1999 Registration
Statement, as supplemented by the prospectus supplement, dated the date of this
Agreement, relating to the offering of the Securities and to be filed by the
Company with the Commission pursuant to Rule 424(b), is herein referred to as
the "Prospectus." Any reference herein to the Registration Statements or the
Prospectus shall be deemed to refer to and include the documents incorporated by
reference therein, and, in the case of any reference herein to the Prospectus,
also shall be deemed to include any supplements relating to the Securities being
issued and sold pursuant hereto filed with the Commission under Rule 424(b), in
each case, subsequent to the date hereof and prior to the termination of the
offering of the Securities by the Underwriter(s).

         (b) Except as otherwise disclosed in the Prospectus, subsequent to the
respective dates as of which information is given in the Prospectus: (i) there
has been no material adverse change, or any development that could reasonably be
expected to result in a material adverse change, in the condition, financial or
otherwise, or in the earnings, business or operations, whether or not arising
from transactions in the ordinary course of business, of the Company and its
subsidiaries, considered as a whole (any such change is called a "Material
Adverse Change"); (ii) the Company and its subsidiaries, considered as a whole,
have not incurred any material liability or obligation, indirect, direct or
contingent, not in the ordinary course of business nor entered into any material


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<PAGE>   4

transaction or agreement not in the ordinary course of business; and (iii) there
has been no dividend or distribution of any kind declared, paid or made by the
Company or, except for dividends paid to the Company or other subsidiaries, any
of its subsidiaries on any class of capital stock or repurchase or redemption by
the Company or any of its subsidiaries of any class of capital stock.

         (c) The Company has been duly organized and is validly existing as a
corporation in good standing under the laws of the State of Delaware, with
corporate power and authority to own or lease its properties and conduct its
business as described in the 1999 Registration Statement; the subsidiaries
listed on Schedule I hereto (the "Subsidiaries") are the only subsidiaries of
the Company; each Subsidiary has been duly organized and is validly existing as
a corporation, partnership or limited liability company in good standing under
the laws of its jurisdiction of organization, with corporate, partnership or
other organizational power and authority to own or lease its properties and
conduct its business as described in the 1999 Registration Statement, except
where the failure so to be in good standing would not, individually or in the
aggregate, result in a Material Adverse Change. The Company and each Subsidiary
is duly qualified to transact business in all jurisdictions in which the conduct
of its business requires such qualification, except where the failure so to
qualify would not reasonably be expected to result in a Material Adverse Change;
the outstanding shares of capital stock or other equity interest of each
Subsidiary has been duly authorized and validly issued, is fully paid and
non-assessable; and, except as indicated on Schedule I hereto, all of the shares
of capital stock of the Subsidiaries are owned by the Company, directly or
indirectly through another Subsidiary, free and clear of all liens, encumbrances
and security interests (other than as described in the 1999 Registration
Statement) other than those which would not reasonably be expected individually
or in the aggregate to materially impair the value of such shares, and no
options, warrants or other rights to purchase, agreements or other obligations
to issue or other rights to convert any obligations into shares of capital stock
or ownership interests of the Subsidiaries are outstanding. Except for the
Subsidiaries and investments in securities as described in the 1999 Registration
Statement, the Company has no equity or other interest in, or right to acquire
an equity or other interest in, any corporation, partnership, trust or other
entity.

[If equity securities will be issued, the first paragraph (1)(d) below will be
 inserted. If debt securities will be issued, then the second paragraph (1)(d)
                            below will be inserted]

         [(d) The outstanding shares of capital stock of the Company have been
duly authorized and validly issued and are fully paid and non-assessable; the
Securities to be issued and sold by the Company have been duly authorized and
when issued and paid for as contemplated herein will be validly issued,
fully-paid and non-assessable; and no preemptive rights of stockholders exist
with respect to any of the Securities or the issue and sale thereof.]

         [(d) (i) The Indenture has been duly qualified under the Trust
Indenture Act. The execution and delivery of, and the performance by the
{Company of its} {or, if the Securities will be guaranteed, Registrants of
their} obligations under the Indenture have been duly and validly authorized by
the {the Company} {or, if the Securities will be



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<PAGE>   5

guaranteed, the Registrants}, and the Indenture has been duly executed and
delivered by {the Company} {or, if the Securities will be guaranteed-the
Registrants} and constitutes the valid and legally binding agreement of {the
Company} {or, if the Securities will be guaranteed-the Registrants}, enforceable
against {the Company} {each of the Registrants} in accordance with its terms,
except (i) the enforceability thereof may be limited by bankruptcy, insolvency,
reorganization, moratorium or other similar laws now or hereafter in effect
relating to creditors' rights generally and (ii) the remedy of specific
performance and other forms of equitable relief may be subject to certain
equitable defenses and to the discretion of the court before which the
proceedings may be brought.

                  (ii) The Securities have been duly authorized by the Company,
and when the Securities are executed and authenticated in accordance with the
provisions of the Indenture and delivered to the Underwriters against payment
therefor in accordance with the terms of this Agreement, the Securities will be
entitled to the benefits of the Indenture and will constitute valid and legally
binding agreements of the Company, enforceable against the Company in accordance
with their terms, except (i) the enforceability thereof may be limited by
bankruptcy, insolvency, reorganization, moratorium or other similar laws now or
hereafter in effect relating to creditors' rights generally and (ii) the remedy
of specific performance and other forms of equitable relief may be subject to
certain equitable defenses and to the discretion of the court before which the
proceedings may be brought.]

[If guaranteed debt securities will be issued, then the following provision will
                      be inserted as paragraph 1(d)(iii)]

                  (iii) The Guarantees have been duly authorized and validly
issued by each of the Guarantors, and when the Securities are executed and
authenticated in accordance with the Indenture and delivered to the
Underwriter(s) against payment therefor in accordance with the terms of this
Agreement, the Securities will be entitled to the benefit of the Guarantees, and
the Guarantees will constitute valid and legally binding agreements of each of
the Guarantors, enforceable against each of the Guarantors in accordance with
their terms set forth in the Indenture, except (A) the enforceability thereof
may be limited by bankruptcy, insolvency, fraudulent conveyance, reorganization,
moratorium or other similar laws now or hereafter in effect relating to
creditors' rights generally and (B) the remedy of specific performance and other
forms of equitable relief may be subject to certain equitable defenses and to
the discretion of the court before which the proceedings may be brought.

[If convertible securities are being issued, then the following provision will
                   be inserted at the end of paragraph 1(d)]

                  [When the Securities are delivered and paid for pursuant to
this Agreement on the Closing Date or Option Closing Date (each as defined in
Section 2), such Securities will be convertible into the Underlying Securities
in accordance with the terms of such Securities {if convertible debt will be
issued- "and the Indenture" will be added]; the Underlying Securities initially
issuable upon exercise or conversion of such Securities have been duly
authorized and reserved for issuance and upon such exercise or



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conversion and, when issued upon such exercise or conversion, will be validly
issued, fully paid and non-assessable; the outstanding Underlying Shares have
been duly authorized and validly issued, are fully-paid and non-assessable and
conform to the description thereof contained in the Prospectus; and no
preemptive rights of stockholders exist with respect to such convertible
Securities or the Underlying Securities].

         (e) The Securities conform with the statements concerning them in the
Prospectus.

         (f) The Commission has not issued an order preventing or suspending the
use of any Prospectus relating to the proposed offering of the Securities nor
instituted proceedings for that purpose. The Registration Statements contain and
the Prospectus and any amendments or supplements thereto will contain all
statements which are required to be stated therein by, and in all material
respects conform or will conform, as the case may be, to the requirements of,
the Act and the Rules and Regulations. The documents incorporated by reference
in the Prospectus, at the time they were filed or will be filed with the
Commission, conformed or will conform at the time of filing, in all material
respects to the requirements of the Securities Exchange Act of 1934, as amended
(the "Exchange Act") [if debt securities will be issued-", the Trust Indenture
Act" will be inserted] or the Act, as applicable, and the Rules and Regulations
of the Commission thereunder. Neither of the Registration Statements, as of its
effective date, nor the Prospectus nor any supplement thereto, as of the date it
is filed with the Commission, contains or will contain, as the case may be, any
untrue statement of a material fact or omits or will omit to state any material
fact required to be stated therein or necessary to make the statements therein,
in the light of the circumstances under which they were made, not misleading;
provided, however, that the Company makes no representations or warranties as to
information contained in or omitted from the Registration Statements or the
Prospectus, in reliance upon, and in conformity with, written information
furnished to the Company by or on behalf of the Underwriter(s), for use in the
preparation thereof [if debt securities will be issued, then the following will
be inserted- ; and provided, further, that the Company makes no representations
or warranties as to that part of the Registration Statements that constitute the
Statement of Eligibility (Form T-1) under the Trust Indenture Act of the
Trustee].

         (g) The consolidated financial statements of the Company and its
subsidiaries, together with related notes and schedules, as incorporated by
reference in the Prospectus, present fairly the consolidated financial position
and the consolidated results of operations of the Company and its subsidiaries
at the indicated dates and for the indicated periods. All such financial
statements have been prepared in accordance with generally accepted principles
of accounting, consistently applied throughout the periods involved, except as
disclosed therein. The summary and selected financial and statistical data
included or incorporated by reference in the Prospectus present fairly in all
material respects the information shown therein and have been compiled on a
basis consistent with the financial statements presented therein. The pro forma
condensed consolidated financial statements of the Company and its subsidiaries
and the related notes thereto, included as Exhibit 99.4 to the Current Report on
Form 8-K/A dated October 1, 1998 and filed with the Commission on October 19,
1998, present fairly the information contained therein, have been prepared in
accordance with the Commission's



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rules and guidelines with respect to pro forma financial statements and have
been properly presented on the bases described therein, and the assumptions used
in the preparation thereof are reasonable and the adjustments used therein are
appropriate to give effect to the transactions and circumstances referred to
therein. [If other financial statements are incorporated by reference into the
Registration Statements, additional representations and warranties as to such
financial statements will be added.]

         (h) After due inquiry, the Company has no reason to believe that the
consolidated financial statements of each of Outdoor Communications, Inc. and
subsidiaries, OCI Corp. of Michigan and subsidiaries and Mass Communications
Corp. and subsidiary (collectively, the "OCI Financials") included as Exhibit
99.4 to the Company's Current Report on Form 8-K/A dated October 1, 1998 and
filed with the Commission on October 19, 1998, do not fairly present the
consolidated financial position, results of operations, changes in stockholder's
equity and cash flows of the entities described therein on the basis described
therein at the respective dates or for the respective periods to which they
apply or that the OCI Financials have not been prepared in accordance with
generally accepted accounting principles consistently applied, except as
described therein. [If other financial statements are incorporated by reference
into the Registration Statements, additional representations and warranties as
to such financial statements will be added.]

         (i) There is no action or proceeding pending or, to the knowledge of
the Company, threatened against the Company or the Subsidiaries before any court
or administrative agency or by any regulatory authority which may reasonably be
expected to result in a Material Adverse Change.

         (j) The Company and the Subsidiaries have good and marketable title to
all of the properties and assets reflected in the financial statements (or as
described in the 1999 Registration Statement) hereinabove described, subject to
no lien, mortgage, pledge, charge or encumbrance of any kind except those
reflected in such financial statements (or as described in the 1999 Registration
Statement) or which are not material in amount. The Company and the Subsidiaries
occupy their leased properties under valid and binding leases conforming to the
description thereof set forth in the 1999 Registration Statement, with such
exceptions as would not, individually or in the aggregate, reasonably be
expected to result in a Material Adverse Change or materially impair the value
of such leasehold estate to the Company or such Subsidiary.

         (k) The Company and the Subsidiaries have filed all federal, state and
foreign income tax returns which have been required to be filed and have paid
all taxes indicated by said returns and all assessments received by them or any
of them to the extent that such taxes have become due and are not being
contested in good faith, except for such failure to file or defaults in payment
of a character which would not reasonably be expected to result in a Material
Adverse Change.

         (l) Neither the Company nor any of the Subsidiaries is, nor with the
giving of notice, lapse of time or both, will be, in default under (i) its
certificate of incorporation or by-laws or (ii) any agreement, lease, contract,
indenture or other instrument or obligation to which it is a party or by which
it or any of its properties is



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bound and, in the case of (ii) which default would reasonably be expected to
result in a Material Adverse Change. The consummation of the transactions
contemplated by this Agreement and the fulfillment of the terms hereof will not
conflict with or result in a breach of any of the terms or provisions of, or
constitute a default under, any indenture, mortgage, deed of trust or other
agreement or instrument to which the Company or any of the Subsidiaries is a
party, or of the charter or by-laws of the Company or the Subsidiaries or any
order, rule or regulation applicable to the Company or any of the Subsidiaries
of any court or of any regulatory body or administrative agency or other
governmental body having jurisdiction which conflict, breach or default would
reasonably be expected to result in a Material Adverse Change.

         (m) Each approval, consent, order, authorization, designation,
declaration or filing by or with any regulatory, administrative or other
governmental body necessary in connection with the execution and delivery by the
Company of this Agreement and the consummation of the transactions herein
contemplated (except such steps as may be required by the National Association
of Securities Dealers, Inc. (the "NASD") or may be necessary to qualify the
Securities for public offering by the Underwriter(s) under State securities or
Blue Sky laws) has been obtained or made and is in full force and effect.

         (n) The Company and each of the Subsidiaries hold all material
licenses, consents, authorizations, approvals, orders, certificates and permits
(collectively, "Licenses") of and from, all federal, state, local, foreign and
other governmental authorities, all self-regulatory organizations in each case
as required for the conduct of the business in which it is engaged, and each
such License is in full force and effect, except to the extent that the failure
to obtain or maintain any such License would not reasonably be expected to
result in a Material Adverse Change.

         (o) The Company and the Subsidiaries are in compliance with all
applicable federal, state, foreign and local laws and regulations relating to
(i) zoning, land use, protection of the environment, human health and safety or
hazardous or toxic substances, wastes, pollutants or contaminants and (ii)
employee or occupational safety, discrimination in hiring, promotion or pay of
employees, employee hours and wages or employee benefits, except where such
noncompliance would not, singly or in the aggregate, reasonably be expected to
result in a Material Adverse Change.

         (p) KPMG LLP, who have certified the financial statements of the
Company and the OCI Financials filed with the Commission as part of, or
incorporated by reference in, the Registration Statements, are independent
public accountants as required by the Act and the Rules and Regulations.

         (q) The Company has never been, is not now, and immediately after the
sale of the Securities under this Agreement will not be, an "investment company"
within the meaning of the Investment Company Act of 1940, as amended.

         (r) The Securities of the Company to be sold under this Agreement have
been approved for listing on the [Nasdaq Stock Market] [_______ Stock Exchange]
subject to official notice of issuance.



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[If guaranteed debt securities will be issued, then the following provision will
                                   be added:

         (s) None of the Registrants is, nor will any of them be, after giving
effect to the issuance of the Securities and the execution, delivery and
performance of this Agreement and the consummation of the transactions
contemplated hereby including without limitation the issuance of the Guarantees
(i) insolvent, (ii) left with unreasonably small capital with which to engage in
its anticipated businesses or (iii) incurring debts beyond its ability to pay
such debts as they mature.]

         SECTION 2. PURCHASE, SALE AND DELIVERY OF THE SECURITIES.

         (a) The Securities. On the basis of the representations, warranties and
agreements herein contained, and upon the terms but subject to the conditions
herein set forth, the Company agrees to issue and sell to the Underwriter(s),
and the Underwriter(s), severally and not jointly, agree to purchase from the
Company, the Securities [set forth opposite the name of such Underwriter of
Schedule III hereto.]. [If capital stock will be issued and sold, then the
following will be inserted-The purchase price per share to be paid by the
Underwriter(s) to the Company shall be $___ per share.] [If debt securities will
be issued, the following will be inserted-"The purchase price per unit Security
shall be ___% of the principal amount thereof."]

         (b) The Closing Date. Delivery of certificates for the Securities to be
purchased by the Underwriter(s) and payment therefor shall be made at the
offices of the Underwriter(s), _____________________ (or such other place as may
be agreed to by the Company and the Underwriter(s)) at ____ a.m. ___________
time, on __________ __, ____ or such other time and date not later than ____
a.m. ____________ time, on ________ __, ____ as the Underwriter(s) shall
designate by notice to the Company (the time and date of such closing are called
the "Closing Date").

[If the Underwriter(s) will be granted an over-allotment option to purchase
additional Securities, then the references to "Securities" in paragraphs 2(a)
and 2(b) above will be changed to "Firm Securities" and the following provision
will be added as paragraph (c).]

         [(c) The Option Securities; the Option Closing Date. In addition, on
the basis of the representations, warranties and agreements herein contained,
and upon the terms but subject to the conditions herein set forth, the Company
hereby grants an option to the Underwriter(s) to purchase up to [If capital
stock will be issued and sold, then the following will be inserted-"an aggregate
of [___] shares of Option Securities"] [If debt securities will be issued, then
the following will be inserted-"$___________ aggregate additional principal
amount of Option Securities"] from the Company at the per Security purchase
price to be paid by the Underwriter(s) for the Firm Securities. The option
granted hereunder is for use by the Underwriter(s) solely in covering any
over-allotments in connection with the sale and distribution of the Firm
Securities. The option granted hereunder may be exercised at any time (but not
more than once) upon notice by the Underwriter(s) to the Company, which notice
may be given at any time within 30 days from the date of this Agreement. Once
given in writing, such notice shall be irrevocable. Such notice shall set forth
(i) the aggregate number or amount of Option



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Securities as to which the Underwriter(s) are exercising the option, (ii) the
names and denominations in which the certificates for the Option Securities are
to be registered and (iii) the time, date and place at which such certificates
will be delivered (which time and date may be simultaneous with, but not earlier
than, the Closing Date; and in such case the term "Closing Date" shall refer to
the time and date of delivery of certificates for the Firm Securities and the
Option Securities). Such time and date of delivery, if subsequent to the Closing
Date, is called the "Option Closing Date" and shall be determined by the
Underwriter(s) and shall not be earlier than three nor later than five full
business days after delivery of such notice of exercise, except that if such
time and date of delivery are to occur simultaneously with the Closing Date, the
Underwriter(s) shall give the Company at least one business day's notice
thereof.]

         (d)[e] Payment for the Securities. Payment for the Securities shall be
made at the Closing Date (and, if applicable, at the Option Closing Date) by
wire transfer of immediately available funds to the order of the Company.

         (e)[f] Delivery of the Securities. The Company shall deliver, or cause
to be delivered, to the Underwriter(s) for the account of the Underwriter(s)
certificates for the Firm Securities at the Closing Date, against the
irrevocable release of a wire transfer of immediately available funds for the
amount of the purchase price therefor. [If the Underwriter(s) will be granted an
over-allotment option, then the following will be inserted-"The Company shall
also deliver, or cause to be delivered, to the Underwriter(s) for the account(s)
of the Underwriter(s), certificates for the Option Securities that the
Underwriter(s) have agreed to purchase at the Closing Date or the Option Closing
Date, as the case may be, against the irrevocable release of a wire transfer of
immediately available funds for the amount of the purchase price therefor."] The
[if capital stock will be issued, the following will be inserted-"certificates
for the"] Securities shall be in definitive [if debt securities will be issued,
then the following will be inserted-"fully registered"] form and registered in
such names and denominations as the Underwriter(s) shall have requested at least
two full business days prior to the Closing Date (or the Option Closing Date, as
the case may be) and shall be made available for inspection on the business day
preceding the Closing Date (or the Option Closing Date, as the case may be) at a
location in New York City as the Underwriter(s) may designate. Time shall be of
the essence, and delivery at the time and place specified in this Agreement is a
further condition to the obligations of the Underwriter(s).

      [If "book entry" debt securities will be issued, then the immediately
       preceding paragraph will be replaced with the following paragraph:

                  "The Company shall deliver, or cause to be delivered for the
account(s) of the Underwriter(s) the Securities being purchased on the Closing
Date in the form of one or more permanent global Securities in definitive form
registered in the name of Cede & Co., as custodian for The Depository Trust
Company, as Depository ("DTC"), against the irrevocable release of a wire
transfer of immediately available funds for the amount of the purchase price
therefor. [If the Underwriter(s) will be granted an over-allotment option, then
the following provision will be inserted-"The Company shall also deliver, or
cause to be delivered, for the account(s) of the Underwriter(s), the Securities
being



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purchased on the Option Closing Date in the form of one or more permanent global
Securities registered in the name of DTC, against the irrevocable release of a
wire transfer of immediately available funds for the amount of the purchase
price therefor. Interests in global Securities will be held only in book-entry
form through DTC, except in limited circumstances described in the
Prospectus."].

         SECTION 3. PUBLIC OFFERING OF THE SECURITIES.

         The Underwriter(s) hereby advise the Company that the Underwriter(s)
intend to offer the Securities for sale as described in the Prospectus as soon
after this Agreement has been executed as the Underwriter(s), in their sole
judgment, have determined is advisable and practicable.

         SECTION 4. COVENANTS OF THE COMPANY.

         The Company covenants and agrees with the Underwriter(s) that:

                  (a) The Company will (i) prepare and timely file with the
Commission under Rule 424(b) of the Rules and Regulations a supplementary
prospectus setting forth such other information and the terms of the offering
contemplated by Section 2 hereof, (ii) not file, prior to the termination of the
offering of the Securities by the Underwriter(s), any amendment to the
Registration Statements or supplement to the Prospectus or document incorporated
by reference therein of which the Underwriter(s) shall not previously have been
advised and furnished with a copy or to which the Underwriter(s) shall have
reasonably objected in writing or which is not in compliance with the Rules and
Regulations and (iii) file on a timely basis all reports and any definitive
proxy or information statements required to be filed by the Company with the
Commission subsequent to the date of the Prospectus and prior to the termination
of the offering of the Securities by the Underwriter(s).

                  (b) The Company will advise the Underwriter(s) promptly of any
request of the Commission for amendment of either Registration Statement or for
supplement to the Prospectus or for any additional information, or of the
issuance by the Commission of any stop order suspending the effectiveness of
either Registration Statement or the use of the Prospectus or of the institution
of any proceedings for that purpose, and the Company will use all reasonable
efforts to prevent the issuance of any such stop order preventing or suspending
the use of the Prospectus and to obtain as soon as possible the lifting thereof,
if issued.

                  (c) The Company will deliver to, or upon the order of, the
Underwriter(s) during the period when delivery of a Prospectus is required under
the Act, as many copies of the Prospectus in final form, or as thereafter
amended or supplemented, as the Underwriter(s) may reasonably request; provided,
however, that if the Underwriter(s) are required to deliver a prospectus in
connection with sales of any shares at any time nine months or more after the
date of this Agreement, upon the Underwriter(s)' request, but at the expense of
the Underwriter(s), the Company will prepare and deliver to the Underwriter(s)
such copies of an amended and supplemented Prospectus as you may reasonably
request.



                                       10
<PAGE>   12

                  (d) If, during the period in which a prospectus is required by
law to be delivered by an Underwriter or dealer, any event shall occur as a
result of which, in the judgment of the Company or in the opinion of counsel for
the Underwriter(s), it becomes necessary to amend or supplement the Prospectus
in order to make the statements therein, in the light of the circumstances
existing at the time the Prospectus is delivered to a purchaser, not misleading,
or, if it is necessary at any time to amend or supplement the Prospectus to
comply with the Act, the Company promptly will, at its election, either (i)
prepare and file with the Commission an appropriate amendment to the
Registration Statements or supplement to the Prospectus or (ii) prepare and file
with the Commission an appropriate filing under the Exchange Act which shall be
incorporated by reference in the Prospectus so that the Prospectus as so amended
or supplemented will not, in the light of the circumstances when it is so
delivered, be misleading, or so that the Prospectus will comply with law.

                  (e) The Company will make generally available to its security
holders, as soon as it is practicable to do so, but in any event not later than
18 months after the effective date of the 1999 Registration Statement, an
earnings statement (which need not be audited) in reasonable detail, covering a
period of at least 12 consecutive months beginning after the effective date of
the 1999 Registration Statement, which earning statement shall satisfy the
requirements of Section 11(a) of the Act and Rule 158 of the Rules and
Regulations.

                  (f) The Company will, for a period of five years from the
Closing Date, deliver to the Underwriter(s) copies of annual reports and copies
of all other documents, reports and information furnished by the Company to its
stockholders or filed with any securities exchange pursuant to the requirements
of such exchange or with the Commission pursuant to the Exchange Act.

  [If Class A Common Stock will be issued, then the following provision may be
                       inserted if considered necessary.]

                  [(g) No offering, sale or other disposition of any Class A
Common Stock of the Company or any other securities convertible or exchangeable
or exercisable for Class A Common Stock or derivatives of Class A Common Stock,
will be made for a period of 90 days after the date of this Agreement, directly
or indirectly, by the Company otherwise than hereunder or with the prior written
consent of the Underwriter(s) except that the Company may, without such consent,
(i) issue shares of Class A Common Stock in connection with the pending
acquisitions or otherwise as consideration for the acquisition of additional
outdoor advertising or logo sign assets, provided that the persons receiving
such shares agree not to distribute such shares during the period of 90 days
following the date of this Agreement and (ii) issue shares upon the exercise of
options outstanding on the date of this Agreement or otherwise pursuant to the
Company's 1996 Equity Incentive Plan or any substitute plan]

         SECTION 5. COSTS AND EXPENSES.

         The Company will pay all costs, expenses and fees incident to the
performance of the obligations of the Company under this Agreement, including,
without limiting the



                                       11
<PAGE>   13

generality of the foregoing, the following: accounting fees of the Company; the
fees and disbursements of counsel for the Company; the cost of printing and
delivering to, or as requested by, the Underwriter(s) copies of the 1999
Registration Statement, the Prospectus and this Agreement; the filing fees of
the Commission; the filing fees and expenses incident to securing any required
review by the NASD of the terms of the sale of the Securities; and the fees and
expenses incurred with respect to the listing of the Securities on [the Nasdaq
Stock Market] [or, if applicable- the ___________ Stock Exchange]. The Company
shall not, however, be required to pay for any of the Underwriter(s)' expenses
except that, if this Agreement shall not be consummated because the conditions
in Section 6 hereof are not satisfied, or because this Agreement is terminated
by the Underwriter(s) pursuant to Section 11(a)(iv) or 11(a)(vi) hereof, or by
reason of any failure, refusal or inability on the part of the Company to
deliver the Securities (unless such failure to is due to the default or omission
of the Underwriter(s)), then the Company shall reimburse the Underwriter(s) for
reasonable out-of-pocket expenses, including reasonable fees and disbursements
of counsel, reasonably incurred in connection with investigating, marketing and
proposing to market the Securities or in contemplation of performing its
obligations hereunder; but the Company shall in no event be liable to the
Underwriter(s) for damages on account of loss of anticipated profits from, or
related to, the sale by it of the Securities.

         SECTION 6. CONDITIONS OF OBLIGATIONS OF THE UNDERWRITER(S).

         The obligations of the Underwriter(s) to purchase the [Firm] Securities
on the Closing Date [and the Option Securities, if any, on the Option Closing
Date] are subject to the accuracy in all material respects, as of the Closing
Date [or the Option Closing Date, as the case may be,] of the representations
and warranties of the Company contained herein, and to the performance by the
Company in all material respects, of its covenants and obligations hereunder and
to the following additional conditions:

         (a) The Registration Statements and all post-effective amendments
thereto shall have become effective and any and all filings required by Rule
424, and any request of the Commission for additional information (to be
included in the Registration Statements or otherwise) shall have been disclosed
to the Underwriter(s) and complied with to their reasonable satisfaction. No
stop order suspending the effectiveness of either Registration Statement shall
have been issued and no proceedings for that purpose shall have been taken or,
to the knowledge of the Company, shall be contemplated by the Commission.

         (b) (i) The Underwriter(s) shall have received on the Closing Date [or
the Option Closing Date, as the case may be,] the opinion of Palmer & Dodge LLP,
counsel for the Company, dated the Closing Date [or the Option Closing Date, as
the case may be,] addressed to the Underwriter(s) to the effect that:

                  (A) The Company has been duly incorporated and is validly
                  existing as a corporation in good standing under the laws of
                  the state of its incorporation, with corporate power and
                  authority to own, and hold under lease, its properties and
                  conduct its business as described in the Prospectus.



                                       12
<PAGE>   14
                  [If capital stock will be issued, then paragraph 6(b)(i)(B)
                  and the first paragraph 6(b)(i)(C) below will be inserted.]

                  [(B) The Securities conform in all material respects to the
                  description thereof contained in the Prospectus; and the
                  certificates for the Securities are in due and proper form.

                  (C) The Securities to be sold by the Company pursuant to this
                  Agreement have been duly authorized and will be validly
                  issued, fully paid and non-assessable when issued and paid for
                  as contemplated by this Agreement; and no statutory preemptive
                  rights of stockholders or, to the best of such counsel's
                  knowledge, any other preemptive rights exist with respect to
                  any of the Securities or the issue and sale thereof.]

                  [If convertible securities will be issued, then the following
                         provision will be added to paragraph 6(b)(i)(C).]

                  ["The convertible Securities delivered on the Closing Date {or
                  the Option Closing Date, as the case may be,} are convertible
                  into the Underlying Shares of the Company in accordance
                  with-{if convertible preferred stock, insert-"their
                  terms"}-{if convertible debt, insert-"the terms of the
                  Indenture"}; the Underlying Shares initially issuable upon
                  conversion of such Securities have been duly authorized and
                  reserved for issuance upon such conversion and, when issued
                  upon such conversion, will be validly issued, fully paid and
                  non-assessable; the outstanding Underlying Shares have been
                  authorized and validly issued, are fully paid and
                  non-assessable and conform to the description thereof
                  contained in the Prospectus; and the stockholders of the
                  Company have no preemptive rights with respect to the
                  Securities or the Underlying Shares;]

                  (D) The Registration Statements have become effective under
                  the Act and, to the knowledge of such counsel, no stop order
                  proceedings with respect thereto have been instituted or are
                  pending or threatened under the Act.

                  (E) The Registration Statements, the Prospectus and each
                  amendment or supplement thereto filed with the Commission on
                  or prior to the date of such opinion comply as to form in all
                  material respects with the requirements of the Act and the
                  applicable rules and regulations thereunder in effect as of
                  the time of such filing (except that such counsel need express
                  no opinion as to the financial statements, schedules and other
                  financial information included therein).

                  (F) Each document incorporated by reference in the
                  Registration Statements, the Prospectus and each amendment or
                  supplement thereto filed with the Commission on or prior to
                  the date of such opinion complied as to form at the time of
                  such filing in all material respects with the applicable
                  requirements (if any) of the Exchange Act and the



                                       13
<PAGE>   15

                  applicable rules and regulations thereunder in effect as of
                  the date of such filing (except that such counsel need express
                  no opinion as to the financial statements, schedules and other
                  financial information included therein).

                  (G) The execution and delivery of this Agreement and the
                  consummation of the transactions herein contemplated, do not
                  and will not violate the Certificate of Incorporation or
                  By-Laws of the Company, or result in a breach of any of the
                  terms or provisions of, or constitute a default under, any
                  material agreement or instrument of which such counsel has
                  knowledge to which the Company or any of the Subsidiaries is a
                  party or by which the Company or any of the Subsidiaries may
                  be bound, and which conflict, breach or default could
                  reasonably be expected to result in a Material Adverse Change.

                  (H) This Agreement has been duly authorized, executed and
                  delivered by the Company.

                  (I) Except for approvals, consents, orders, authorizations,
                  designations, declarations or filings which have been waived,
                  or which have been obtained or made, no approval, consent,
                  order, authorization, designation, declaration or filing by or
                  with any regulatory, administrative or other governmental body
                  is necessary in connection with the execution and delivery by
                  the Company of this Agreement [if debt securities will be
                  issued, then the phrase "and the Indenture" will be inserted]
                  and the consummation by the Company of the transactions herein
                  [if debt securities will be issued, then the phrase "or
                  therein" will be inserted] contemplated (other than as may be
                  required by the NASD or as required by State securities and
                  Blue Sky laws as to which such counsel need express no
                  opinion).

                  (J) The Company is not, and will not become as a result of the
                  consummation of the transactions contemplated by this
                  Agreement, an "investment company" within the meaning of the
                  Investment Company Act of 1940, as amended, and has not been
                  an "investment company" at any time since 1989.

                  [If debt securities will be issued, the following paragraphs
                      will be inserted as paragraphs 6(b)(i)(K) through (M)-

                  (K)(1) The Indenture has been duly qualified under the Trust
                  Indenture Act; (2) the Company has the corporate power and
                  authority to enter into the Indenture and to issue and sell
                  the Securities; (3) the Indenture has been duly authorized,
                  executed and delivered by the Company; (4) the Securities have
                  been duly authorized and when issued and executed and
                  authenticated in accordance with the provisions of the
                  Indenture and delivered to the Underwriter(s) in accordance
                  with the terms of this Agreement, will be entitled to the
                  benefits of the Indenture; and (5) the



                                       14
<PAGE>   16

                  Indenture and the Securities constitute valid and legally
                  binding obligations of the Company, enforceable against the
                  Company in accordance with its terms except that (I) the
                  enforceability thereof may be limited by bankruptcy,
                  insolvency, reorganization, moratorium or other similar laws
                  now or hereafter in effect relating to creditors' rights
                  generally and (II) the remedy of specific performance and
                  other forms of equitable relief may be subject to certain
                  equitable defenses and to the discretion of the court before
                  which the proceedings may be brought; and (III) provisions
                  requiring the payment of default fees, redemption premiums,
                  default interest and other set payments may not be enforceable
                  to the extent a court might determine that such amounts
                  constitute an alleged penalty;

                  (L) The Securities and the Indenture and, if applicable, the
                  Guarantees conform in all material respects to the
                  descriptions thereof contained in the Prospectus;

                  (M) Neither the issuance, sale or delivery of the Securities,
                  nor the execution, delivery or performance of the Indenture,
                  or compliance by the Company with all provisions of the
                  Indenture, nor consummation by the Company of the transactions
                  contemplated hereby or thereby constitutes or will constitute
                  a violation or breach of, or a default under, the certificate
                  of incorporation or bylaws or other organizational documents
                  of the Company or any of the Subsidiaries or any agreement,
                  indenture, lease or other instrument to which the Company or
                  any of the Subsidiaries is a party or by which any of them or
                  any of their respective properties is bound and that is an
                  exhibit to the 1999 Registration Statement, or will result in
                  the creation or imposition of any lien, charge or encumbrance
                  pursuant to any such agreement, indenture, lease or other
                  instrument upon any property or assets of the Company or any
                  of the Subsidiaries, nor will any such action result in any
                  violation of any existing law, regulation, ruling (assuming
                  compliance with all applicable state securities and Blue Sky
                  laws), judgment, injunction, order or decree known to such
                  counsel, to be applicable to the Company, the Subsidiaries or
                  any of their respective properties;

                  In rendering such opinion, Palmer & Dodge LLP may rely as to
matters governed by laws other than the Delaware General Corporate Law or
Federal laws on local counsel in the relevant jurisdictions provided that in
each case Palmer & Dodge LLP shall state that they believe that they and the
Underwriter(s) are justified in relying on such other counsel and such other
counsel's opinion is also delivered to the Underwriter(s). In addition to the
matters set forth above, such opinion shall also include a statement to the
effect that nothing has come to the attention of such counsel which causes them
to believe that (A) either of the Registration Statements, as of the time it
became effective under the Act and as of the Closing Date [or the Option Closing
Date, as the case may be,] contained an untrue statement of a material fact or
omitted to state a material fact required to be stated therein or necessary to
make the statements therein not misleading, and (B) the Prospectus or any
supplement thereto, on the date it



                                       15
<PAGE>   17

was filed pursuant to Rules and Regulations and as of the Closing Date [or the
Option Closing Date, as the case may be,] contained an untrue statement of a
material fact or omitted to state a material fact required to be stated therein
or necessary to make the statements therein in light of the circumstances under
which they were made not misleading (except that such counsel need express no
view as to financial statements and the notes thereto, schedules and other
financial and statistical information included or incorporated by reference
therein [if debt securities are being used, then the following will be inserted
"or the Statement of Eligibility (Form T-1) under the Trust Indenture Act of the
Trustee"]). With respect to such statement, Palmer & Dodge LLP may state that
their belief is based upon the procedures set forth therein, but is without
independent check and verification.

                  (ii) The Underwriter(s) shall have received on the Closing
Date or the Option Closing Date, as the case may be, the opinion of Kean,
Miller, Hawthorne, D'Armond, McCowan & Jarman, L.L.P., counsel for the Company,
dated the Closing Date or the Option Closing Date, as the case may be, addressed
to the Underwriter(s) to the effect that:

                  (A) Based upon appropriate certificates of public officials
                  (which shall be furnished to the Underwriter(s) with the
                  opinion), each of the Subsidiaries incorporated or organized
                  as a corporation or partnership has been duly incorporated or
                  organized and is validly existing and in good standing under
                  the laws of the jurisdiction of its incorporation or
                  organization with corporate, partnership or other
                  organizational power and authority, as the case may be, to
                  own, and hold under lease, its properties and conduct its
                  business as described in the Prospectus.

                  (B) Based upon appropriate certificates of public officials
                  (which shall be furnished to the Underwriter(s) with the
                  opinion), the Company is duly qualified to transact business
                  as a foreign corporation, partnership or limited liability
                  company, as the case may be, and is in good standing under the
                  laws of each of the jurisdictions in which the conduct of its
                  business requires such qualification, except to the extent
                  that the failure to qualify would not, in the aggregate,
                  reasonably be expected to result in a Material Adverse Change.

                  (C) The outstanding shares of capital stock of the
                  Subsidiaries have been duly authorized and validly issued and
                  are fully paid and non-assessable. To the best knowledge of
                  such counsel, the shares of capital stock of the Subsidiaries
                  are owned by the Company or one of the other Subsidiaries free
                  and clear of all liens, encumbrances and security interests,
                  and except as disclosed in the Registration Statement, no
                  options, warrants or other rights to purchase, agreements or
                  other obligations to issue or other rights to convert any
                  obligations into shares of capital stock or ownership
                  interests of the Subsidiaries are outstanding.

                  (D) The Company's Class A and Class B Common Stock have been
                  duly authorized; the outstanding shares of its Class A Common
                  Stock



                                       16
<PAGE>   18

                  have been duly authorized and validly issued and are fully
                  paid and non-assessable.

                  (E) Such counsel does not know of any contracts or documents
                  required to be filed as exhibits to or incorporated by
                  reference or described in the Prospectus which are not so
                  filed, incorporated by reference or described as required.

                  (F) Such counsel knows of no material legal proceedings or
                  regulatory or other claims pending or threatened against the
                  Company or the Subsidiaries of a character required to be
                  reflected in the Prospectus that are not set forth in the
                  Prospectus.

                  [If guaranteed debt securities will be issued, then the
                      following additional opinions will be inserted-

                  (G) Neither the issuance or sale of the Guarantees, nor the
                  execution, delivery or performance of this Agreement, or the
                  Indenture, nor compliance by the Guarantors with all the
                  provisions of this Agreement or the Indenture, nor
                  consummation by the Guarantors of the transactions
                  contemplated hereby or thereby constitutes or will constitute
                  a violation or breach of, or a default under, the certificate
                  of incorporation or bylaws or other organizational documents
                  of the Guarantors or any agreement, indenture, lease or other
                  instrument to which they are a party or by which any of them
                  or any of their respective properties is bound and that is an
                  exhibit to the 1999 Registration Statement, or will result in
                  the creation or imposition of any lien, charge or encumbrance
                  pursuant to any such agreement, indenture, lease or other
                  instrument upon any property or assets of any of the
                  Guarantors, nor will any such action result in any violation
                  of any existing law, regulation, ruling (assuming compliance
                  with all applicable state securities and Blue Sky laws),
                  judgment, injunction, order or decree known to such counsel to
                  be applicable to the Guarantors or any of their respective
                  properties;

                  (H) No consent, approval, authorization or other order of, or
                  registration or filing with, any court, regulatory body,
                  administrative agency or other governmental body, agency, or
                  official is required to be obtained or made by any Guarantor
                  for the valid issuance and sale of the Guarantees pursuant to
                  this Agreement or the Indenture, except where such have been
                  obtained;

                  (I) The Guarantees have been duly authorized and validly
                  issued by each of the Guarantors, and when the Securities are
                  executed and authenticated in accordance with the Indenture
                  and delivered to you in accordance with the terms of this
                  Agreement, the Securities will be entitled to the benefits of
                  the Guarantees, and the Guarantees will constitute valid and
                  legally binding agreements of each of the Guarantors in
                  accordance with their terms set forth in the Indenture except
                  that (1)



                                       17
<PAGE>   19

                  the enforceability thereof may be limited by bankruptcy,
                  insolvency, fraudulent conveyance, reorganization, moratorium
                  or other similar laws now or hereafter in effect relating to
                  creditors' rights generally and (2) the remedy of specific
                  performance and other forms of equitable relief may be subject
                  to certain equitable defenses and to the discretion of the
                  court before which the proceedings may be brought;

                  (J) (1) Each of the Guarantors has the corporate or
                  partnership or other organizational power and authority, as
                  the case may be, to enter into this Agreement and to issue its
                  Guarantee as provided herein, and (2) this Agreement has been
                  duly authorized, executed and delivered by each of the
                  Guarantors; and

                  (K) (1) Each of the Guarantors has the corporate or
                  partnership or other organizational power and authority, as
                  the case may be, to enter into the Indenture, and (2) the
                  Indenture has been duly authorized, executed and delivered by
                  each of the Guarantors and is a legal, valid and binding
                  agreement of each of the Guarantors, enforceable against each
                  of them in accordance with its terms except that (I)
                  enforceability thereof may be limited by bankruptcy,
                  insolvency, fraudulent conveyance, reorganization, moratorium
                  or other similar laws now or hereafter in effect relating to
                  creditors' rights generally and (II) the remedy of specific
                  performance and other forms of equitable relief may be subject
                  to certain equitable defenses and to the discretion of the
                  court before which the proceedings may be brought.]

                  In addition to the matters set forth above, such opinion shall
also include a statement to the effect that nothing has come to the attention of
such counsel which causes them to believe that (A) either of the Registration
Statements, as of the time it became effective under the Act and as of the
Closing Date or the Option Closing Date, as the case may be, contained an untrue
statement of a material fact or omitted to state a material fact required to be
stated therein or necessary to make the statements therein not misleading, and
(B) the Prospectus or any supplement thereto, on the date it was filed pursuant
to Rules and Regulations and as of the Closing Date or the Option Closing Date,
as the case may be, contained an untrue statement of a material fact or omitted
to state a material fact required to be stated therein or necessary to make the
statements therein in light of the circumstances under which they were made not
misleading (except that such counsel need express no view as to financial
statements and the notes thereto, schedules and other financial and statistical
information included or incorporated by reference therein).

                  (iii) The Underwriter(s) shall have received on the Closing
Date or the Option Closing Date, as the case may be, the opinion of James R.
McIlwain, Esquire, general counsel of the Company, dated the Closing Date or the
Option Closing Date, as the case may be, addressed to the Underwriter(s) to the
effect that: The statements in the Prospectus under the caption "Risk Factors --
Regulation of Outdoor Advertising Impacts Our Operations," and statements in the
Company's Annual Report on Form 10-K for the year ended December 31, 1998 under
the caption "Business -- Regulation"



                                       18
<PAGE>   20

insofar as such statements constitute a summary of regulatory matters relating
to the outdoor advertising industry, fairly describe the regulatory matters
relating to such industry. [If this agreement is executed on a date after the
Form 10-K for 1999 has been filed, the information to be set forth in this
certificate will be updated.]

                  In addition to the matters set forth above, such opinion shall
also include a statement to the effect that nothing has come to the attention of
such counsel which causes him to believe that (A) either of the Registration
Statements, as of the time it became effective under the Act and as of the
Closing Date or the Option Closing Date, as the case may be, contained an untrue
statement of a material fact or omitted to state a material fact required to be
stated therein or necessary to make the statements therein not misleading, and
(B) the Prospectus or any supplement thereto, on the date it was filed pursuant
to Rules and Regulations and as of the Closing Date or the Option Closing Date,
as the case may be, contained an untrue statement of a material fact or omitted
to state a material fact required to be stated therein or necessary to make the
statements therein not misleading in light of the circumstances under which they
were made not misleading (except that such counsel need express no view as to
financial statements, and the notes thereto, schedules and other financial and
statistical information included or incorporated by reference therein).

         (c) The Underwriter(s) shall have received from [name of
Underwriter(s)' counsel will be inserted], counsel for the Underwriter(s), an
opinion dated the Closing Date [or the Option Closing Date, as the case may be,]
in form and substance reasonably satisfactory to you.

         (d) The Underwriter(s) shall have received on the Closing Date [or the
Option Closing Date, as the case may be,] a signed letter with respect to the
financial statements of the Company and certain financial information relating
to the Company included or incorporated by reference in the Prospectus from KPMG
LLP, dated the Closing Date [or the Option Closing Date, as the case may be,]
which shall confirm, on the basis of a review in accordance with the procedures
set forth in the letter signed by such firm and dated and delivered to the
Underwriter(s) on the date hereof, that nothing has come to their attention
during the period from the date five days prior to the date hereof, to a date
not more than three days prior to the Closing Date [or the Option Closing Date,
as the case may be,] which would require any change in their letter dated the
date hereof if it were required to be dated and delivered on the Closing Date
[or the Option Closing Date, as the case may be]. Such letter shall be in form
and substance reasonably satisfactory to the Underwriter(s). The letter from
KPMG LLP shall confirm that they have performed the procedures specified by the
American Institute of Certified Public Accountants for a review of interim
financial information as described in SAS No. 71, Interim Financial Information,
on the unaudited balance sheet data of the Company as of_________ ___, ____ and
the unaudited income and cash flow information of the Company for the _____
month periods ended ____________ ___, ____ and____, included in the Registration
Statements.

         (e) The Underwriter(s) shall have received on the Closing Date [or the
Option Closing Date, as the case may be,] a signed letter from KPMG LLP, dated
the Closing Date [or the Option Closing Date, as the case may be,] relating to
the OCI



                                       19
<PAGE>   21

Financials, which shall confirm, on the basis of a review in accordance with the
procedures set forth in the letter signed by such firm and dated and delivered
to the Underwriter(s) on the date hereof, that nothing has come to their
attention during the period from the date five days prior to the date hereof, to
a date not more than three days prior to the Closing Date [or the Option Closing
Date, as the case may be,] which would require any change in their letter dated
the date hereof if such letter were required to be dated and delivered on the
Closing Date [or the Option Closing Date, as the case may be.] Such letter shall
be in form and substance reasonably satisfactory to the Underwriter(s).

      [If other financial statements are incorporated by reference into the
     Registration Statements, additional conditions relating to consents of
                   independent accountants may be inserted.]

         (f) The Underwriter(s) shall have received on the Closing Date [or the
Option Closing Date, as the case may be,] a certificate or certificates of the
Chief Executive Officer and the Chief Financial Officer of the Company to the
effect that, as of the Closing Date [or the Option Closing Date, as the case may
be,] each of them severally represents in such capacity as follows:

                  (i) The Registration Statements have become effective under
the Act and no stop order suspending the effectiveness of either Registration
Statement has been issued, and no proceedings for such purpose have been taken
or are, to his knowledge, contemplated by the Commission.

                  (ii) He does not know of any litigation instituted or
threatened against the Company or any of the Subsidiaries of a character
required to be disclosed in the Prospectus which is not so disclosed; he does
not know of any material contract required to be filed as an exhibit to the 1999
Registration Statement which is not so filed; and the representations and
warranties of the Company contained in Section 1 hereof are true and correct in
all material respects as of the Closing Date [or the Option Closing Date, as the
case may be.]

                  (iii) He has carefully examined the Registration Statements
and the Prospectus and, in his opinion, as of the effective date of the
Registration Statements, the statements contained in the Registration
Statements, including any documents incorporated by reference therein, were true
and correct in all material respects, and such Registration Statements and
Prospectus or any document incorporated by reference therein did not omit to
state a material fact required to be stated therein or necessary in order to
make the statements therein in light of the circumstances in which they were
made, not misleading and, in his opinion, since the date of the Prospectus, no
event has occurred which should have been set forth in a supplement to or an
amendment of the Prospectus which has not been so set forth in such supplement
or amendment.

         (g) The Company shall have furnished to the Underwriter(s) such further
certificates and documents confirming the representations and warranties
contained herein and related matters as the Underwriter(s) may reasonably have
requested.



                                       20
<PAGE>   22

         (h) The Securities to be issued and sold on the Closing Date [or the
Option Closing Date, as the case may be,] shall have been approved for listing
upon official notice of issuance on the [Nasdaq Stock Market] [the _______ Stock
Exchange].

[If Class A Common Stock will be issued and the Underwriter(s) and the Company
       agree that this provision is necessary, then the following will be
                          inserted as paragraph 6(i).]

         [(i) The Underwriter(s) shall have received from each executive
officer, director and stockholder of the Company listed on Schedule II a letter
or letters, in form and substance reasonably satisfactory to the Underwriter(s),
pursuant to which such person shall agree not to offer, sell, sell short or
otherwise dispose of any shares of Common Stock of the Company or other capital
stock of the Company, or any other securities convertible, exchangeable or
exercisable for Class A Common Stock or derivative of Class A Common Stock owned
by such person (or as to which such person has the right to direct the
disposition of) for a period of 90 days after the date of this Agreement, except
with the prior written consent of the Underwriter(s) or except as may be
expressly permitted by the terms of such letter or letters. ]

If any of the conditions hereinabove provided for in this Section 6 shall not
have been fulfilled when and as required by this Agreement to be fulfilled, the
obligations of the Underwriter(s) hereunder may be terminated by the
Underwriter(s) by notifying the Company of such termination in writing or by
telegram at or prior to the Closing Date [or the Option Closing Date, as the
case may be].

In such event, the Company and the Underwriter(s) shall not be under any
obligation to each other (except to the extent provided in Sections 5, 8 [and
10] [if several Underwriters will purchase the Securities, then "and 10" will be
added] hereof).

         SECTION 7. CONDITIONS OF THE OBLIGATIONS OF THE COMPANY.

         The obligations of the Company to sell and deliver the portion of the
Securities required to be delivered as and when specified in this Agreement are
subject to the conditions that at the Closing Date [or the Option Closing Date,
as the case may be,] no stop order suspending the effectiveness of the
Registration Statements shall have been issued and in effect or proceedings
therefor initiated or threatened.

         SECTION 8. INDEMNIFICATION

         (a) Indemnification of the Underwriter(s). The Company agrees to
indemnify and hold harmless each Underwriter, its officers and employees, and
each person, if any, who controls the Underwriter within the meaning of the Act
and the Exchange Act against any loss, claim, damage, liability or expense, as
incurred, to which the Underwriter(s) or such controlling person may become
subject, under the Act, the Exchange Act or other federal or state statutory law
or regulation, or at common law or otherwise (including in settlement of any
litigation, if such settlement is effected with the written consent of the
Company), insofar as such loss, claim, damage, liability or expense (or actions
in respect thereof as contemplated below) arises out of or is based (i) upon any
untrue statement or alleged untrue statement of a material fact contained in



                                       21
<PAGE>   23

the Registration Statements, or any amendment thereto, including any information
deemed to be a part thereof pursuant to Rule 430A or Rule 434 under the Act, or
the omission or alleged omission therefrom of a material fact required to be
stated therein or necessary to make the statements therein not misleading; or
(ii) upon any untrue statement or alleged untrue statement of a material fact
contained in any preliminary prospectus or the Prospectus (or any amendment or
supplement thereto), or the omission or alleged omission therefrom of a material
fact necessary in order to make the statements therein, in the light of the
circumstances under which they were made, not misleading; and to reimburse the
Underwriter and each such controlling person for any and all reasonably expenses
(including the reasonable fees and disbursements of counsel chosen by the
Underwriter) as such expenses are reasonably incurred by the Underwriter or such
controlling person in connection with investigating, defending, settling,
compromising or paying any such loss, claim, damage, liability, expense or
action; provided, however, that the foregoing indemnity agreement shall not
apply to any loss, claim, damage, liability or expense to the extent, but only
to the extent, arising out of or based upon any untrue statement or alleged
untrue statement or omission or alleged omission made in reliance upon and in
conformity with written information furnished to the Company by the
Underwriter(s) for use in the Registration Statements, any preliminary
prospectus or the Prospectus (or any amendment or supplement thereto); and
provided, further, that with respect to the Prospectus, the foregoing indemnity
agreement shall not inure to the benefit of the Underwriter(s) from whom the
person asserting any loss, claim, damage, liability or expense purchased
Securities, or any person controlling the Underwriter(s), if copies of an
amendment or supplement to such Prospectus were timely delivered to the
Underwriter(s) pursuant to Section 2 and a copy of such amendment or supplement
was not sent or given by or on behalf of the Underwriter(s) to such person, at
or prior to the written confirmation of the sale of the Securities to such
person, and if such amendment or supplement would have cured the defect
contained in the Prospectus giving rise to such loss, claim, damage, liability
or expense. The indemnity agreement set forth in this Section 8(a) shall be in
addition to any liabilities that the Company may otherwise have.

         (b) Indemnification of the Company, its Directors and Officers. The
Underwriter(s) agree to indemnify and hold harmless the Company, each of its
directors, each of its officers who signed the Registration Statements and each
person, if any, who controls the Company within the meaning of the Act or the
Exchange Act, against any loss, claim, damage, liability or expense, as
incurred, to which the Company, or any such director, officer or controlling
person may become subject, under the Act, the Exchange Act, or other federal or
state statutory law or regulation, or at common law or otherwise (including in
settlement of any litigation, if such settlement is effected with the written
consent of the Underwriter(s)), insofar as such loss, claim, damage, liability
or expense (or actions in respect thereof as contemplated below) arises out of
or is based upon any untrue or alleged untrue statement of a material fact
contained in the Registration Statements, any preliminary prospectus or the
Prospectus (or any amendment or supplement thereto), or arises out of or is
based upon the omission or alleged omission to state therein a material fact
required to be stated therein or necessary to make the statements therein not
misleading, in each case to the extent, but only to the extent, that such untrue
statement or alleged untrue statement or omission or alleged



                                       22
<PAGE>   24

omission was made in the Registration Statements, any preliminary prospectus or
the Prospectus (or any amendment or supplement thereto), in reliance upon and in
conformity with written information furnished to the Company by the
Underwriter(s) expressly for use therein; and to reimburse the Company, or any
such director, officer or controlling person for any legal and other expense
reasonably incurred by the Company, or any such director, officer or controlling
person in connection with investigating, defending, settling, compromising or
paying any such loss, claim, damage, liability, expense or action. The Company
hereby acknowledges that the only information that the Underwriter(s) have
furnished to the Company expressly for use in the Registration Statements or the
Prospectus (or any amendment or supplement thereto) are the statements set forth
as the [paragraph numbers will be inserted] paragraphs under the caption
"Underwriting" in the Prospectus Supplement [if other information has been
provided, it will be set forth here]; and the Underwriter(s) confirms that such
statements are correct. The indemnity agreement set forth in this Section 8(b)
shall be in addition to any liabilities that the Underwriter(s) may otherwise
have.

         (c) Notifications and Other Indemnification Procedures. Promptly after
receipt by an indemnified party under this Section 8 of notice of the
commencement of any action, such indemnified party will, if a claim in respect
thereof is to be made against an indemnifying party under this Section 8, notify
the indemnifying party in writing of the commencement thereof, but the omission
so to notify the indemnifying party will not relieve it from any liability which
it may have to any indemnified party for contribution or otherwise than under
the indemnity agreement contained in this Section 8 or to the extent it is not
prejudiced as a result of such failure. In case any such action is brought
against any indemnified party and such indemnified party seeks or intends to
seek indemnity from an indemnifying party, the indemnifying party will be
entitled to participate in, and, to the extent that it shall elect, jointly with
all other indemnifying parties similarly notified, by written notice delivered
to the indemnified party promptly after receiving the aforesaid notice from such
indemnified party, to assume the defense thereof with counsel reasonably
satisfactory to such indemnified party; provided, however, if the defendants in
any such action include both the indemnified party and the indemnifying party
and the indemnified party shall have reasonably concluded that a conflict may
arise between the positions of the indemnifying party and the indemnified party
in conducting the defense of any such action or that there may be legal defenses
available to it and/or other indemnified parties which are different from or
additional to those available to the indemnifying party, the indemnified party
or parties shall have the right to select separate counsel to assume such legal
defenses and to otherwise participate in the defense of such action on behalf of
such indemnified party or parties. Upon receipt of notice from the indemnifying
party to such indemnified party of such indemnifying party's election so to
assume the defense of such action and approval by the indemnified party of
counsel, the indemnifying party will not be liable to such indemnified party
under this Section 8 for any legal or other expenses subsequently incurred by
such indemnified party in connection with the defense thereof unless the
indemnifying party shall not have employed counsel satisfactory to the
indemnified party to represent the indemnified party within a reasonable time
after notice of commencement of the action, in which case the reasonable fees
and expenses of counsel shall be at the expense of the indemnifying



                                       23
<PAGE>   25

party (it being understood, however, that the indemnifying party shall not be
liable for the expenses of more than one separate counsel (together with local
counsel) approved by the indemnifying party and representing the indemnified
parties who are parties to such action).

         (d) Settlements. The indemnifying party under this Section 8 shall not
be liable for any settlement of any proceeding effected without its written
consent, but if settled with such consent or if there be a final judgment for
the plaintiff, the indemnifying party agrees to indemnify the indemnified party
against any loss, claim, damage, liability or expense by reason of such
settlement or judgment. No indemnifying party shall, without the prior written
consent of the indemnified party, effect any settlement, compromise or consent
to the entry of judgment in any pending or threatened action, suit or proceeding
in respect of which any indemnified party is or could have been a party and
indemnity was or could have been sought hereunder by such indemnified party,
unless such settlement, compromise or consent includes an unconditional release
of such indemnified party from all liability on claims that are the subject
matter of such action, suit or proceeding.

         SECTION 9. CONTRIBUTION.

         If the indemnification provided for in Section 8 is for any reason held
to be unavailable to or otherwise insufficient to hold harmless an indemnified
party in respect of any losses, claims, damages, liabilities or expenses
referred to therein, then each indemnifying party shall contribute to the
aggregate amount paid or payable by such indemnified party, as incurred, as a
result of any losses, claims, damages, liabilities or expenses referred to
therein (i) in such proportion as is appropriate to reflect the relative
benefits received by the Company, on the one hand, and the Underwriter(s), on
the other hand, from the offering of the Securities pursuant to this Agreement
or (ii) if the allocation provided by clause (i) above is not permitted by
applicable law, in such proportion as is appropriate to reflect not only the
relative benefits referred to in clause (i) above but also the relative fault of
the Company, on the one hand, and the Underwriter(s), on the other hand, in
connection with the statements or omissions or inaccuracies in the
representations and warranties herein which resulted in such losses, claims,
damages, liabilities or expenses, as well as any other relevant equitable
considerations. The relative benefits received by the Company, on the one hand,
and the Underwriter(s), on the other hand, in connection with the offering of
the Securities pursuant to this Agreement shall be deemed to be in the same
respective proportions as the total net proceeds from the offering of the
Securities pursuant to this Agreement (before deducting expenses) received by
the Company, and the total underwriting compensation actually received by the
Underwriter(s). The relative fault of the Company, on the one hand, and the
Underwriter(s), on the other hand, shall be determined by reference to, among
other things, whether any such untrue or alleged untrue statement of a material
fact or omission or alleged omission to state a material fact or any such
inaccurate or alleged inaccurate representation or warranty relates to
information supplied by the Company, on the one hand, or the Underwriter(s), on
the other hand, and the parties' relative intent, knowledge, access to
information and opportunity to correct or prevent such statement or omission.



                                       24
<PAGE>   26

         The amount paid or payable by a party as a result of the losses,
claims, damages, liabilities and expenses referred to above shall be deemed to
include, subject to the limitations set forth in Section 8(c), any reasonable
legal or other fees or expenses reasonably incurred by such party in connection
with investigating or defending any action or claim. The provisions set forth in
Section 8(c) with respect to notice of commencement of any action shall apply if
a claim for contribution is to be made under this Section 9, provided, however,
that no additional notice shall be required with respect to any action for which
notice has been given under Section 8(c) for purposes of indemnification.

         The Company and the Underwriter(s) agree that it would not be just and
equitable if contribution pursuant to this Section 9 were determined by pro rata
allocation or by any other method of allocation which does not take account of
the equitable considerations referred to in this Section 9.

[If several Underwriters will purchase and distribute the Securities, then the
  following will be inserted as Section 10 and the subsequent sections will be
 renumbered. If the Underwriter(s) will be granted an over-allotment option to
purchase additional Securities, then the bracketed language in Section 10 below
                               will be inserted:]

         10. DEFAULT BY UNDERWRITERS.

         If on the Closing Date [or the Option Closing Date, as the case may
be,] any Underwriter shall fail to purchase and pay for the portion of the
Securities which such Underwriter has agreed to purchase and pay for on such
date (otherwise than by reason of any default on the part of the Company), you,
as Representatives of the Underwriters, shall use your best efforts to procure
within 24 hours thereafter one or more of the other Underwriters, or any others,
to purchase from the Company such amounts as may be agreed upon and upon the
terms set forth herein, the Securities which the defaulting Underwriter or
Underwriters failed to purchase. If during such 24 hours you, as such
Representatives, shall not have procured such other Underwriters, or any others,
to purchase the Securities agreed to be purchased by the defaulting Underwriter
or Underwriters, then (a) if the aggregate number of Securities with respect to
which such default shall occur does not exceed 10% of the [Firm] Securities [or
Option Securities, as the case may be,] covered hereby, the other Underwriters
shall be obligated, severally, in proportion to the respective numbers of [Firm]
Securities [or Option Securities, as the case may be,] which they are obligated
to purchase hereunder, to purchase the Securities which such defaulting
Underwriter or Underwriters failed to purchase, or (b) if the aggregate number
of shares of [Firm] Securities [or Option Securities, as the case may be,] with
respect to which such default shall occur exceeds 10% of the [Firm] Securities
[or Option Securities, as the case may be,] covered hereby, the Company or you
as the Representatives of the Underwriters will have the right, by written
notice given within the next 24-hour period to the parties to this Agreement, to
terminate this Agreement without liability on the part of the non-defaulting
Underwriters or of the Company except to the extent provided in Section 8
hereof. In the event of a default by any Underwriter or Underwriters, as set
forth in this Section 10, the Closing Date [or Option Closing Date, as the case
may be,] may be postponed for such period, not exceeding seven days, as you, as
Representatives, may determine in order that the required changes



                                       25
<PAGE>   27

in the Registration Statement or in the Prospectus or in any other documents or
arrangements may be effected. The term "Underwriter" includes any person
substituted for a defaulting Underwriter. Any action taken under this Section 10
shall not relieve any defaulting Underwriter from liability in respect of any
default of such Underwriter under this Agreement.]

         SECTION 10 [11]. NOTICES.

         All communications hereunder shall be in writing and shall be mailed,
hand delivered or telecopied and confirmed to the parties hereto as follows:


If to the Underwriter(s):

         [Name and address of Representative(s) of the Underwriter(s)]

with a copy to:

         [Name and address of Underwriter(s)'s counsel]

If to the Company:

         Lamar Advertising Company
         5551 Corporate Boulevard
         Baton Rouge, Louisiana, 70808
         Facsimile: (225) 926-1005
         Attention: Kevin P. Reilly, Jr., President

with a copy to:

         Palmer & Dodge LLP
         One Beacon Street
         Boston, MA 02108
         Facsimile: (617) 227-4420
         Attention: Stanley Keller

Any party hereto may change the address for receipt of communications by giving
written notice to the others.


         SECTION 11 [12]. TERMINATION.

         This Agreement may be terminated by you by notice to the Company as
follows:

         (a) at any time after the date hereof and prior to the Closing if any
of the following has occurred: (i) any outbreak or escalation of hostilities or
declaration of war or national emergency after the date hereof or other national
or international calamity or crisis or change in economic or political
conditions if the effect of such outbreak,



                                       26
<PAGE>   28

escalation, declaration, emergency, calamity, crisis or change on the financial
markets of the United States would, in your reasonable judgment, make the
offering or delivery of the Securities impracticable, (ii) trading in securities
on the New York Stock Exchange, the American Stock Exchange or the Nasdaq
National Market shall have been suspended or materially limited (other than
limitations on hours or numbers of days of trading or the application of
"circuit breakers") or minimum prices shall have been established for securities
on either such Exchange, (iii) declaration of a banking moratorium by either
federal or New York State authorities, (iv) any downgrading in the rating of the
Company's debt securities by any "nationally recognized statistical rating
organization" (as defined for purposes of Rule 436(g) under the Securities
Exchange Act of 1934, as amended); (v) the taking of any action by any
governmental body or agency in respect of its monetary or fiscal affairs which
in your reasonable opinion has a material adverse effect on the securities
markets in the United States or elsewhere; or (vi) any litigation or proceeding
is pending or threatened against the Underwriter(s) which seeks to enjoin or
otherwise restrain, or seeks damages in connection with, or questions the
legality or validity of this Agreement or the transactions contemplated hereby;
or

         (b) as provided in Section 6 [If Section 10 "Default of Underwriters"
is included, then the following phrase will be inserted-"and Section 10"] of
this Agreement.

This Agreement also may be terminated by you, by notice to the Company as to any
obligation of the Underwriter(s) to purchase the Option Securities, upon the
occurrence at any time prior to the Option Closing Date of any of the events
described in subparagraph (a) above or as provided in Section 6 [If Section 10
"Default of Underwriters" is included, then the following phrase will be
inserted-"and Section 10"] of this Agreement.

         SECTION 12 [13]. SUCCESSORS.

         This Agreement will inure to the benefit of and be binding upon the
parties hereto, and to the benefit of the employees, officers and directors and
controlling persons referred to in Section 8, and in each case their respective
successors, and personal representatives, and no other person will have any
right or obligation hereunder. The term "successors" shall not include any
purchaser of the Securities as such from the Underwriter(s) merely by reason of
such purchase.

         SECTION 13 [14]. PARTIAL UNENFORCEABILITY.

         The invalidity or unenforceability of any Section, paragraph or
provision of this Agreement shall not affect the validity or enforceability of
any other Section, paragraph or provision hereof. If any Section, paragraph or
provision of this Agreement is for any reason determined to be invalid or
unenforceable, there shall be deemed to be made such minor changes (and only
such minor changes) as are necessary to make it valid and enforceable.

         SECTION 14 [15]. GOVERNING LAW PROVISIONS. THIS AGREEMENT SHALL BE
GOVERNED BY AND CONSTRUED IN ACCORDANCE WITH



                                       27
<PAGE>   29

THE INTERNAL LAWS OF THE STATE OF NEW YORK APPLICABLE TO AGREEMENTS MADE AND TO
BE PERFORMED IN SUCH STATE.

         SECTION 15 [16]. GENERAL PROVISIONS.

         This Agreement constitutes the entire agreement of the parties to this
Agreement and supersedes all prior written or oral and all contemporaneous oral
agreements, understandings and negotiations with respect to the subject matter
hereof. This Agreement may be executed in two or more counterparts, each one of
which shall be an original, with the same effect as if the signatures thereto
and hereto were upon the same instrument. This Agreement may not be amended or
modified unless in writing by all of the parties hereto, and no condition herein
(express or implied) may be waived unless waived in writing by each party whom
the condition is meant to benefit. The Table of Contents and the Section
headings herein are for the convenience of the parties only and shall not affect
the construction or interpretation of this Agreement.




                                       28
<PAGE>   30




         If the foregoing is in accordance with your understanding of our
agreement, kindly sign and return to the Company the enclosed copies hereof,
whereupon this instrument, along with all counterparts hereof, shall become a
binding agreement in accordance with its terms.

                                                     Very truly yours,

                                                     LAMAR ADVERTISING COMPANY



                                                     By:
                                                        ------------------------
                                                        Name:
                                                        Title:



                                       29
<PAGE>   31





         The foregoing Underwriting Agreement is hereby confirmed and accepted
by the Underwriter(s) in _____________, ______________ as of the date first
above written.


[Underwriter(s)]


By:
   ------------------------------------
    Name:
    Title:




                                       30
<PAGE>   32






                                   SCHEDULE I

                   Subsidiaries of Lamar Advertising Company
                             [List to be Provided]

<PAGE>   33



                                   SCHEDULE II

                                 Lock-Up Letters


                              [List to be Provided]



<PAGE>   34



                                  SCHEDULE III

                                  UNDERWRITERS




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