FIRST CHESAPEAKE FINANCIAL CORP
DEF 14A, 1999-12-06
MORTGAGE BANKERS & LOAN CORRESPONDENTS
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                            SCHEDULE 14A INFORMATION

          Proxy Statement Pursuant to Section 14(a) of the Securities
                     Exchange Act of 1934 (Amendment No.  )

Filed by the Registrant (X)
Filed by a Party other than the Registrant ( )

Check the appropriate box:


( )  Preliminary Proxy Statement           (  )  Confidential, for Use of the
                                                 Commission Only (as permitted
                                                 by Rule 14a-6(e)(2))
(X)  Definitive Proxy Statement
( )  Definitive Additional Materials
( )  Soliciting Material Pursuant to Section 240.14a-11(c) or Section 240.14a-12


                     FIRST CHESAPEAKE FINANCIAL CORPORATION
                (Name of Registrant as Specified in its Charter)


      (Name of Person(s) Filing Proxy Statement, if other than Registrant)

Payment of Filing Fee (Check the appropriate box):

(X)  No fee required

( )  Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.

     1)  Title of each class of securities to which transaction applies:

     2)  Aggregate number of securities to which transaction applies:

     3)  Per unit price or other underlying value of transaction computed
         pursuant to Exchange Act Rule 0-11 (Set forth the amount on which the
         filing fee is calculated and state how it was determined):

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( )  Fee paid previously with preliminary materials.

( )  Check box if any part of the fee is offset as provided by Exchange Act
     Rule 0-11(a)(2) and identify the filing for which the offsetting fee was
     paid previously. Identify the previous filing by registration statement
     number, or the Form or Schedule and the date of its filing.

     1)  Amount Previously Paid:

     2)  Form, Schedule, or Registration Statement No.:

     3)  Filing Party:

     4)  Date Filed:


<PAGE>

                     First Chesapeake Financial Corporation
                             Letter to Stockholders


Dear Fellow Stockholders,

There is no  question  that we have  accomplished  a great  deal  following  the
cessation of First  Chesapeake's  former operations and removal of management in
late 1997. Since that time, our new Directors and management have worked hard to
carry out various  strategic  initiatives to re-establish  First Chesapeake as a
provider of financial  services and achieve  profitability for our shareholders.
Our operations now consist of retail and wholesale mortgage banking as conducted
through  First  Chesapeake  Funding,  Collateral  One  Mortgage  and First Prime
Funding.  At  this  time we  have  12  retail  offices  in  seven  states,  with
applications pending in 5 additional states.

Achievements in 1998

After closing the previous operations and several months of planned dormancy, in
mid-1998  we  installed  a new  management  team  and  elected  a new  Board  of
Directors.  The new management  team assessed its various  business  options and
adopted a new strategic  plan.  The first priority has been to build a wholesale
and retail  mortgage  operation  through  acquisition and internal  growth.  Our
ultimate  goal is to  vertically  integrate  First  Chesapeake's  operations  by
providing a range of financial  services,  including various insurance and other
products and services to our customers.

As part of our new  business  strategy,  we  decided  to exit all  non-financial
services businesses and refocus on building a financial services company.  Three
of the unrelated businesses have been closed or sold, and we expect to divest of
the fourth by year-end 1999.

Armed with a fresh management team and new strategy,  First Chesapeake completed
its first round of financing to re-capitalize the Company in July 1998,  raising
$635,000  under a  subordinated  debenture  offering.  We used the  proceeds  to
re-establish  S.E.C. and regulatory  compliance and build the foundation for our
new  mortgage  banking  operations.  First  Chesapeake  Funding  was formed as a
wholly-owned  subsidiary in August 1998 to perform  wholesale  mortgage  banking
operations  and to serve as the  administrative  arm for the  Company's  planned
national retail mortgage banking  operations.  During the later half of 1998, we
began a comprehensive search,  analysis, and due diligence review of prospective
acquisition  candidates  and  reached a letter of  intent to  acquire  our first
operation.

Achievements to Date in 1999

We continued to make  advances in our goal of building a national  wholesale and
retail mortgage  operation in the first half of 1999. In February we completed a
second round of financing,  borrowing  $1,500,000  under a bank credit  facility
secured by the personal  guarantees  of several  officers  and  directors of the
Company.  The majority of the proceeds  were used to establish  our first retail
mortgage banking operation through the acquisition of Mortgage Concepts, Inc., a
Kentucky  based  mortgage  banking firm.  Mortgage  Concepts,  which was renamed
Collateral One Mortgage, is an established originator of primarily sub-prime and
alternate  documentation  residential  mortgage loans  operating in five states,
including  Kentucky,  Indiana,  Missouri,  North  Carolina and Tennessee  (since
expanding into three additional states). In line with our acquisition  strategy,
the company is a well-managed and profitable operation with over $100 million in
annual closed loan volume.

We further  expanded our retail presence in July with the launch of a new retail
mortgage  banking  brand,  First Prime  Funding,  and the opening of its initial
location in Coral Gables,  Florida which will be used as the template for future
regional consumer direct operations. The Coral Gables location, staffed with ten
loan officers with extensive experience in retail mortgage lending,  already has
a strong pipeline and profitable  operations.  This model has since been applied
to our Sunrise,  Florida branch,  with continued roll-out in selected geographic
regions.

Through  acquisition  and internal  growth,  and with all of the effort put into
rebuilding First Chesapeake and re-establishing a financial services company, we
were pleased to recently  announce the first profits in our mortgage  operations
just over a year after new management took control of the Company.  The mortgage
banking segment  reported  revenues of $3.1 million for the first nine months of
1999 and an operating profit of $149,000 for the first time in many years.

In the fourth quarter of 1999 we entered the growing market of Internet mortgage
loan  originations,  and expect to see this segment become a meaningful  part of
our mortgage banking  business as well as an important  component of longer term
plans.

In the fourth quarter of 1999 we are also undertaking a private placement of the
Company's  common  stock and have  successfully  raised  $485,000 of  additional
capital at this  writing.  This  additional  capital  will enable the Company to
continue to implement its strategic plan.


<PAGE>

Looking Forward

Your  Company  has  moved  closer  to  accomplishing  its goal of  developing  a
nationwide mortgage banking operation and leveraging its consumer  relationships
and national presence to expand into a full-service  financial services company.
Consistent  with this strategic  plan, the Company will continue to aggressively
seek out and pursue other  synergistic  business  opportunities  and investments
within the mortgage banking and related financial  services  industries  through
acquisition and internal growth.

Our success to date reinforces our commitment to First  Chesapeake and begins to
validate our strategic plan, a plan focusing on creating  ever-higher  levels of
customer  service and a broader  portfolio of products and  services.  It is our
belief  that  future  growth  can only be built  on a solid  foundation,  one we
believe we have significantly  enhanced over the past year. On behalf of the new
management  team, I would like to express our excitement  about the prospects we
see before us and look forward to sharing with all our  shareholders  the growth
of our  business.  It is  important  to note that none of this  could  have been
possible  without the hard work and  commitment of all our  employees.  Our loan
officers and staff are the key to the Company's success,  and it is only through
the efforts and loyalty of our employees that First  Chesapeake  will succeed in
its mission.

Since removal of former  management in late 1997,  our stock price has increased
by approximately  400%, a far better return than major comparative  indices such
as Dow  Jones,  the S&P 500,  or the  Russell  2000 (all of which  have  shown a
roughly 100% return in the same period). Despite this strong performance for our
shareholders,  we are far  from  being  satisfied.  Our new  management  team is
working diligently to build a strong,  profitable business that will provide our
shareholders  with  meaningful  earnings and value over the long-term.  I firmly
believe  that we are on the  right  path to  maximizing  the  value to you,  our
shareholders,  and look forward to announcing further exciting events as we grow
this company into a national financial services provider.



Mark Mendelson
Chairman and Chief Executive Officer

<PAGE>
                     FIRST CHESAPEAKE FINANCIAL CORPORATION



                    Notice of Annual Meeting of Shareholders
                         To Be Held on December 29, 1999



TO THE SHAREHOLDERS OF FIRST CHESAPEAKE FINANCIAL CORPORATION:

         The  annual  meeting  of  shareholders  of First  Chesapeake  Financial
Corporation  (the  "Company")  will be held at the  Philadelphia  Marriott West,
Matsonford at Front Street, 111 Crawford Avenue, West Conshohocken, PA 19428, on
December 29, 1999, at 10:00 A.M., local time, for the following purposes:

        1.      To elect eight  Directors  for the ensuing  year and until their
                successors are duly elected and qualified;

        2.      To approve the 1999  Incentive  Stock Option Plan which has been
                adopted by the Board of Directors; and

        3.      To transact such other  business as may properly come before the
                meeting or any adjournments thereof.

         The close of business on November 24, 1999 has been fixed as the record
date for the  annual  meeting.  All  shareholders  of record as of that date are
entitled to notice of and to vote at the meeting and any adjournment thereof.

                                    By Order of the Board of Directors



                                    James J. Greenfield
                                    Secretary

November 30, 1999

PLEASE SIGN, DATE AND RETURN THE ENCLOSED PROXY.  YOU MAY WITHDRAW THIS PROXY AT
ANY TIME BEFORE YOUR SHARES ARE  ACTUALLY  VOTED AND MAY VOTE YOUR OWN SHARES IF
YOU ATTEND THE MEETING IN PERSON.


<PAGE>

                     FIRST CHESAPEAKE FINANCIAL CORPORATION

                                 PROXY STATEMENT
                   TO BE MAILED ON OR ABOUT NOVEMBER 30, 1999
                     FOR THE ANNUAL MEETING OF SHAREHOLDERS
                         TO BE HELD ON DECEMBER 29, 1999

         The  enclosed  proxy is  solicited  by and on  behalf  of the  Board of
Directors of First Chesapeake  Financial  Corporation (the "Company") for use at
the Annual  Meeting of  Shareholders  of the Company to be held on December  29,
1999, at 10:00 a.m. local time at the Philadelphia  Marriott West, Matsonford at
Front  Street,  111  Crawford  Avenue,  West  Conshohocken,   PA  19428  or  any
adjournments thereof, for the purposes set forth in this Proxy Statement and the
attached Notice of Annual Meeting of Shareholders. If sufficient proxies are not
returned in response to this  solicitation,  supplementary  solicitations may be
made by mail or by telephone or personal interview by directors,  officers,  and
regular  employees  of  the  Company,  none  of  whom  will  receive  additional
compensation  for these  services.  The Company  reserves the right to retain an
outside proxy solicitation firm to assist in the solicitation of proxies, but at
this time does not have plans to do so. Costs of solicitation of proxies will be
borne by the Company,  which will reimburse  banks,  brokerage  firms, and other
custodians,  nominees,  and  fiduciaries for reasonable  out-of-pocket  expenses
incurred by them in forwarding proxy materials to the beneficial owners of stock
held by them.

         The stock  represented by all properly executed proxies received by the
Secretary  of the Company and not revoked  will be voted for the election of all
the directors nominated,  unless the shareholder directs otherwise in the proxy,
in which event such stock will be voted in accordance with such directions.  Any
proxy may be revoked at any time before the shares to which it relates are voted
either by giving written notice (which may be in the form of a substitute  proxy
delivered  to the  secretary  of the  meeting) or by  attending  the meeting and
voting in person.

         A majority of the votes entitled to be cast on matters to be considered
at the meeting  constitutes a quorum.  If a share is represented for any purpose
at the meeting, it is deemed to be present for quorum purposes and for all other
matters  as well.  Abstentions  and  shares  held of  record  by a broker or its
nominee  ("Broker  Shares")  that  are  voted  on any  matter  are  included  in
determining  the number of votes present or represented  at the meeting.  Broker
Shares that are not voted on any matter at the  meeting  will not be included in
determining whether a quorum is present at such meeting.

         The election of each nominee for director requires the affirmative vote
of the holders of a plurality of the shares of common stock cast in the election
of directors at a meeting at which a quorum is present.  Votes that are withheld
and Broker  Shares that are not voted in the election of  directors  will not be
included in determining  the number of votes cast and,  therefore,  will have no
effect on the election of directors.  Any other  matters  submitted to a vote of
the Shareholders will be determined by a majority of the votes cast.

Revocability of Proxies

         Any proxy  given  pursuant to this  solicitation  may be revoked by the
person  giving it at any time before its use by  delivering  to the Secretary of
the Company a written  notice of revocation  or a duly executed  proxy bearing a
later date or by attending the Annual  Meeting and voting in person.  If you are
the beneficial  owner of shares of the common stock of the Company which are not
registered in your name, you will need appropriate documentation from the holder
of record of your shares to vote personally at the meeting.



                                       1
<PAGE>

                  VOTING SECURITIES AND PRINCIPAL SHAREHOLDERS

Record Date

         The Board of Directors  has fixed the close of business on November 24,
1999,  as the record  date for the  determination  of  shareholders  entitled to
notice of and to vote at the annual meeting and any adjournment  thereof.  As of
the close of business on the record  date,  6,341,000  shares of common stock of
the Company were  outstanding  and entitled to vote at the annual  meeting.  (An
additional  646,667  shares  have been  subscribed  to under an ongoing  private
placement of common stock,  although  these shares have yet to be issued and are
not entitled to vote on all matters voted on at the Annual Meeting.) All of such
shares were of one class,  with equal voting rights,  and each holder thereof is
entitled  to one vote on all  matters  voted on at the Annual  Meeting  for each
share registered under such holder's name.

         The  Company's  common  stock is not listed on any  exchange.  However,
market  quotes for the Common  Stock  (under the symbol  "FCFK") may be obtained
from  the  National  Association  of  Securities  Dealers  through  the NASD OTC
Bulletin Board,  its automated  system for reporting  non-NASDAQ  quotes.  As of
November  24,  1999 the high bid  price  was  $1-5/8.  The low  offer  price was
$1-9/16, as reported on the NASD OTC Bulletin Board.

Stock Ownership of Certain Beneficial Owners and Management

         The  following  table  sets forth  certain  information  regarding  the
beneficial  ownership of the Company's  common stock as of September 30, 1999 by
i) each person known by the Company to own  beneficially  5% of such stock,  ii)
each Director of the Company,  iii) each executive  officer of the Company,  and
iv) all Directors and executive  officers of the Company as a group.  Other than
as listed below, the address for each of the listed individuals is: 12 E. Oregon
Avenue, Philadelphia, Pennsylvania 19148.
<TABLE>
<CAPTION>
                                                                 Number of Shares                  Percent
         Name of Beneficial Owner <F1>                          Beneficially Owned                of Total
         -----------------------------                          ------------------                --------

         <S>                                                             <C>                         <C>
         Mark Mendelson <F2>, <F4>, <F8>......................           3,041,000                   42.1%
         John E. Dell <F2>  ..................................             450,000                    6.2%
         Richard N. Chakejian, Jr. <F5>, <F9>.................             841,500                   11.7%
         Mark E. Glatz <F3>, <F6>, <F9>.......................             645,000                    8.9%
         Matthew Coppolino <F7>...............................              10,000                    0.1%
         James Greenfield <F7>................................             100,000                    1.4%
         John Papandon <F7>...................................             100,000                    1.4%
         Jay Vederman <F10>...................................                 -0-                     -
         Pasquale Nestico <F10>...............................                 -0-                     -
         ----------------------                                          ---------                  ------

         All Directors and officers as a group at 9/30/99.....           5,052,500                   70.0%

         Total number of (fully diluted) shares at 9/30/99....           7,219,500                  100.0%
</TABLE>
NOTES:
<F1>    Unless otherwise  indicated,  each person has sole voting and investment
        powers with respect to the shares
<F2>    Consists of 450,000  shares of common stock owned by Mr. Dell subject to
        an irrevocable voting trust which is voted by Mr. Mendelson.
<F3>    Consists of 500,000  shares of common stock  privately  purchased by Mr.
        Glatz and to be  re-allocated  among certain  executive  officers of the
        Company.
<F4>    Includes  options to purchase 20,000 shares under the conversion  rights
        associated with subordinated debenture subscriptions.
<F5>    Includes  options to purchase 10,000 shares under the conversion  rights
        associated with subordinated debenture subscriptions.
<F6>    Includes  options to purchase 5,000 shares under the  conversion  rights
        associated with subordinated debenture subscriptions.



                                       2
<PAGE>

<F7>    Includes  options to purchase  10,000  shares under the  Company's  1998
        Non-Qualified Stock Option Plan (the "1998 Plan")
<F8>    Includes options to purchase 300,000 shares under the 1998 Plan
<F9>    Includes options to purchase 100,000 shares under the 1998 Plan
<F10>   Messrs. Vederman and Nestico have each subscribed to 66,667 shares under
        an ongoing private placement of common stock, although these shares have
        yet to be issued by the Company

Legal Proceedings

         No director, officer, affiliate or 5% shareholder is a party adverse to
the Company or has a material  interest  adverse to the Company in any  material
proceeding.


                                   PROPOSAL 1
                                   ----------

Election of Directors

         The Company's Board of Directors presently consists of eight directors.
The terms of all Directors will expire at the time of the Annual Meeting.

         Unless  otherwise  instructed on the proxy,  the shares  represented by
proxies will be voted for the election as directors of all of the nominees named
below.  Each of the  nominees  has  consented to being named as a nominee in the
Proxy  Statement and has agreed that, if elected,  he will serve on the Board of
Directors for his term and until his successor has been elected.  If any nominee
becomes  unavailable  for any reason,  the shares  represented by proxies may be
voted for a substitute nominee designated by the Board of Directors. The Company
is not aware of any family  relationship  among any of the directors,  executive
officers or nominees to become  directors or executive  officers of the Company.
The names,  positions,  ages and  backgrounds  of nominees  for  director of the
Company are set forth below.
<TABLE>
<CAPTION>
Name                                Age     Position
- ----                                ---     --------
<S>                                 <C>     <C>
Mark Mendelson                      42      Chairman of the Board of Directors and Chief Executive Officer.  Mr.
                                            Mendelson has been a Director of the Company since August 1996.
                                            Since 1984, Mr. Mendelson has served as Chairman and Chief Executive
                                            Officer of Hampton Real Estate Group, Inc., a diversified
                                            professional real estate brokerage, development, and management firm
                                            specializing in commercial and residential properties throughout the
                                            United States.   Mr. Mendelson is a former director and past chairman
                                            of the Audit Committee of Equimark Bank Corporation (currently known
                                            as Integra) and sits on the boards of a variety of civic and
                                            philanthropic institutions.

Richard Chakejian, Jr.              37      Director and President.  Mr. Chakejian is experienced in the food,
                                            laundry products and chemical industries.  Mr. Chakejian has an
                                            extensive background in field management, sales, marketing and
                                            research.

Mark Glatz                          37      Director and Chief Financial Officer.  Mr. Glatz  is experienced
                                            in finance,  banking,  and a wide array of other industries,  and holds
                                            a degree in accounting and an MBA in financial management.


                                       3
<PAGE>
<CAPTION>
Name                                Age     Position
- ----                                ---     --------

Matthew Coppolino                   70      Director.  Mr. Coppolino is the senior Judge in the Court of Common
                                            Pleas of the Commonwealth of Pennsylvania.

James Greenfield                    48      Director and Secretary.  Mr.  Greenfield  is an attorney  with
                                            experience in private  practice,  emphasizing municipal law, real
                                            estate matters,  and complex commercial  litigation and arbitration.

Pasquale Nestico, M.D.              54      Director (appointed November 1999).  Dr. Nestico is a practicing
                                            physician certified in cardiology and internal medicine as well as an
                                            extensively published clinical professor of medicine at both
                                            Allegheny Hospital (formerly Hahnemann University) and Jefferson
                                            Medical College.

John Papandon                       37      Director.  Mr. Papandon is an attorney and Certified Public
                                            Accountant with a Masters degree in taxation with 15 years experience
                                            in the accounting industry.

Jay Vederman                        33      Director (appointed November 1999).  Mr. Vederman has experience
                                            in real estate development and management, retail and manufacturing.
                                            Mr. Vederman also brings valuable experience and background in the
                                            management of growth-oriented publicly-traded entities.
</TABLE>

PROXIES RECEIVED IN RESPONSE TO THIS SOLICITATION WILL BE VOTED FOR THE ELECTION
OF THE  NOMINEES  NAMED ABOVE IN ALL EVENTS  UNLESS  OTHERWISE  SPECIFIED IN THE
PROXY.

Meetings And Committees Of The Board

         The Board of Directors  held four meetings  during 1998.  Excluding the
newly appointed  directors,  each director who is standing for election attended
all of such meetings of the Board of Directors during which he was a director.

         The Nominating  Committee  considers nominees for the Board recommended
by the  Company's  shareholders.  The  Nominating  Committee  consists  of  John
Papandon,  Mark  Mendelson,  and Richard  Chakejian,  Jr. A  shareholder  who is
interested in nominating a person to the Board should submit to the Secretary of
the Company  written notice of his or her intent to make such  nomination.  Such
notice must be given  either by  personal  delivery  or by United  States  mail,
postage  prepaid,  not later than 120 days in advance of the annual meeting,  or
with respect to a special meeting of shareholders for the election of directors,
the close of business on the seventh day  following  the date on which notice of
such  meeting  is first  given  to  shareholders.  Such  notice  should  include
biographical  information about the candidate and his or her  qualifications for
office.

         The Audit Committee consists of John Papandon and James Greenfield. The
Audit Committee met three times during 1998. The committee's primary function is
to oversee and maintain adequate  financial and operating  policies,  safeguards
and procedures exist and are followed to assure integrity of the Company's books
and records and to protect its shareholders.

         The  Compensation   Committee  consists  of  Matthew  Coppolino,   John
Papandon, and James Greenfield. The Compensation Committee met once during 1998.
The  committee is  responsible  for  recommending  to the Board of Directors the
amount and nature of compensation  paid to executive  officers and key employees
of  the  Company.   The  principal   objective  in  designing  and  recommending
compensation  policies  is to develop and  administer  a  comprehensive  program
designed to attract,  motivate and retain outstanding managers who are likely to
enhance the profitability of the Company and create value for its shareholders.




                                       4
<PAGE>

Section 16(a) Compliance

         Section 16 (a) of the  Securities  Exchange Act requires the  Company's
officers  and  directors,  and persons who own more than ten percent  (10%) of a
registered  class  of the  Company's  equity  securities,  to  file  reports  of
ownership  on Forms  3, 4 and 5 with  the  Securities  and  Exchange  Commission
("SEC") and the National  Association of Security Dealers.  Officers,  directors
and  greater  than ten  percent  (10%)  beneficial  owners are  required  by SEC
regulation to furnish the Company with copies of all forms 3, 4 and 5 they file.

         Based solely on the Company's review of the copies of such forms it has
received, the Company believes that all its officers, directors and greater than
ten  percent  (10%)  beneficial  owners  complied  with all filing  requirements
applicable  to them with  respect to  transactions  during the fiscal year ended
December 31, 1998; however,  certain filings of forms 3, 4, and/or 5 for Messrs.
Chakejian, Mendelson and Papandon which were due in 1999 have yet to be filed.


Resignation of Board Members

         Pasquale  Nestico,  M.D.  resigned as director of the Company effective
April 14, 1998. (As noted above, Dr. Nestico has rejoined the Board of Directors
effective November 17, 1999.)


Compensation of Directors

         Directors  who are not  executive  officers  of the  Company  ("Outside
Directors"),  namely  Messrs.  Coppolino,  Greenfield,  Papandon,  Vederman  and
Nestico,  are entitled to receive  compensation  of $2,000 per calendar  quarter
served.  As of July 9, 1998, each of the Outside Directors serving at that time,
namely, Messrs.  Coppolino,  Greenfield and Papandon, were awarded stock options
to purchase 10,000 shares at $0.60 per share expiring July 9, 2003.


Compensation of Executive Officers

         The following table sets forth,  for the three years ended December 31,
1998,  certain  information  as to the  total  remuneration  paid to each of the
Company's  executive  officers  whose  total  annual  salary and bonus  exceeded
$100,000 for services in all capacities:
<TABLE>
                          Summary Compensation Schedule
<CAPTION>
                                                               Annual Compensation
                                                               -------------------        Other       All Other
         Name                                               Salary          Other         Reimb.     Compensation
         Principal Position <F1>                 Year       <F2>            <F3>          <F4>          <F5>
         -----------------------                 ----       ----            ----          ----          ----

         <S>                                     <C>        <C>             <C>           <C>           <C>
         Mark Mendelson                          1998       $ 75,000        $100,000      $ 9,000       $ 12,000
         Chairman and CEO                        1997       $      0        $      0      $     0       $      0
                                                 1996       $      0        $      0      $     0       $      0

         Richard N. Chakejian, Jr.               1998       $ 50,000        $100,000      $ 9,000       $ 12,000
         President                               1997       $      0        $      0      $     0       $125,000 <F6>
                                                 1996       $      0        $      0      $     0       $      0

         Mark E. Glatz                           1998       $ 50,000        $ 50,000      $ 9,000       $ 12,000
         Chief Financial Officer                 1997       $      0        $      0      $     0       $      0
                                                 1996       $      0        $      0      $     0       $      0
</TABLE>



                                       5
<PAGE>

<F1>    No other  executive  officer  had  compensation  whose  salary and bonus
        exceeded $100,000.
<F2>    All 1998 salaries to the three executive  officers,  Messrs.  Mendelson,
        Chakejian, Jr. and Glatz, have been deferred.
<F3>    Includes amounts converted to subordinated debentures in 1998.
<F4>    Includes  perquisites,   including  automobile  and  incidental  expense
        allowance.
<F5>    Includes  premiums paid or reimbursed  for health,  disability  and life
        (where the spouse is the beneficiary) insurance.
<F6>    Richard  Chakejian,  Jr.  received  500,000  shares of  common  stock in
        exchange  for his  transfer  of all  rights,  title and  interest in all
        proprietary formulas,  processes,  materials,  know-how,  and methods of
        manufacture  of  a  soap  detergent  and  related  product.   The  stock
        consideration  for the transaction  with Mr. Chakejian was recognized as
        compensation by the Company at $0.25 per share,  the market price of the
        stock at that date.


Employment Agreements

         There  are no  employment  agreements  with the  above-named  executive
officers.


Option/SAR Grants in Last Fiscal Year

         In July 1998,  the Board of  Directors  adopted a  Non-Qualified  Stock
Option Plan (the "1998 Plan").  Pursuant to the 1998 Plan,  1,000,000  shares of
the Company's common stock were made available for awards.  The 1998 Plan allows
for  Nonqualified  Stock  Options  not  intended to qualify as  Incentive  Stock
Options within the meaning of Section 422 of the Internal  Revenue Code of 1986.
Non-qualified  Stock Options may be granted to employees as well as non-employee
directors and consultants to the Company. Exercise prices under the Plan must be
at fair market value per share at date of grant.

         In July 1998,  the Executive  Compensation  Committee  awarded  500,000
option shares to three executive officers of the Company.

         In July 1998,  the Board of Directors  awarded  30,000 option shares to
three outside directors of the Company.

         In 1998,  the  Company  issued  $635,000  of  convertible  subordinated
debentures.  Up to 20% of the subordinated  debenture notes are convertible,  at
any time at option of the holder,  into the Company's common stock at a price of
$2.00  per share  (for a total of 63,500  option  shares of common  stock).  The
$635,000 includes $350,000 of subordinated debentures issued to certain officers
of the Company in exchange for a similar reduction in amounts due officers.

         No 1998  Plan  options  or  Subordinated  Debenture  options  have been
exercised as of June 30, 1999.



                                       6
<PAGE>

         The following table sets forth, for the period ended December 31, 1998,
certain  information as to the Option/SAR  grants to the  above-named  executive
officers in the last fiscal year:
<TABLE>
<CAPTION>
                                              Number of
                                             Securities          % of Total
                                             Underlying     Options/SARs to      Exercise or          Latest
                                           Options/SARs        Employees in       Base Price      Expiration
                                                Granted         Fiscal Year        ($/share)            Date
                                                -------         -----------        ---------            ----

         <S>                                    <C>                   <C>              <C>      <C>
         Mark Mendelson                         300,000               50.5%            $0.60    July 9, 2003
                                                 20,000                3.4%            $2.00    July 9, 2001
         Richard Chakejian, Jr.                 100,000               16.8%            $0.60    July 9, 2003
                                                 10,000                1.7%            $2.00    July 9, 2001
         Mark E. Glatz                          100,000               16.8%            $0.60    July 9, 2003
                                                  5,000                0.8%            $2.00    July 9, 2001

         Subsequently,  in 1999,  the Company issued 100,000 option shares at an
exercise price of $2.00 per share and 100,000 option shares at an exercise price
of $5.00 per share as partial compensation to seven individuals, including three
executive officers, one subsidiary officer, two Outside Directors of the Company
and one unaffiliated  individual,  for personally guaranteeing a $1,500,000 bank
loan to the Company.


Long-Term Incentive Plan Awards In Last Fiscal Year

         The Company does not sponsor any long-term incentive plan. Accordingly,
the  Company  did not grant  (nor has it ever  granted)  any stock  appreciation
rights or long-term incentives to any executive officers.


Options/SAR Exercises and Year-End Value Table

                 No stock  options  were  exercised  in the fiscal  year  ending
December 31, 1998.

         The following  table presents  information  concerning each exercise of
stock  options  during the fiscal  year ended  December  31, 1998 by each of the
named  executive  officers and the value of unexercised  options at December 31,
1998:
<CAPTION>
                                                                       Number of Shares        Value of
                                                                       Underlying              Unexercised
                                    Shares                             Unexercised             In-the-Money
                                    Acquired                           Options at FY-End       Options at FY-End
                                    on                 Value           Exercisable/            Exercisable/
Name                                Exercise           Realized        Unexercisable           Unexercisable
- ----                                --------           --------        -------------           -------------

Mark Mendelson                             0              0             420,000/-0-            $ 267,500/-0-
Richard N. Chakejian, Jr.                  0              0             110,000/-0-            $  58,750/-0-
Mark E. Glatz                              0              0             105,000/-0-            $  58,750/-0-
</TABLE>

Defined Benefit Plans

         The Company does not sponsor any defined benefit plan.


Repricing of Options/SAR

         The Company did not reprice any options or SAR's in 1998.




                                       7
<PAGE>

Related Party or Interested Party Transactions

         In October  1997,  500,000  shares of common  stock were  issued to Mr.
Chakejian,  Jr. in  consideration  of the  transfer  of his rights,  title,  and
interests in all  proprietary  formulas,  processes,  materials,  know-how,  and
methods of manufacture of a soap detergent and related product.

         In October  1997,  500,000  shares of common  stock were  issued to Mr.
Mendelson  and a  cash  payment  of  $135,000  was  made  to  Mr.  Mendelson  in
consideration  for the 50% interest in Fedeoliva  International,  Ltd. which Mr.
Mendelson, through Hampton Financial Services, Inc., transferred to the Company.

         Richard  Chakejian,  Sr., the father of the President,  was manager and
sole employee of Premiere Chemical Products,  and was the purchaser of the stock
of this subsidiary  upon its  divestiture as of January 1, 1999. Mr.  Chakejian,
Sr.  formerly  owned and  operated  businesses  engaged  in  several  aspects of
laundering,  dry cleaning, and institutional linen services, and was responsible
for  product  introduction,  sales,  marketing  and  general  management  of the
wholly-owned subsidiary prior to divestiture of the business.

         In January 1999,  the Company  issued  200,000  shares of common stock,
options to purchase  100,000 shares at $2.00 per share,  and options to purchase
100,000 shares at $5.00 per share as  compensation  to certain  individuals  for
personally  guaranteeing a $1,500,000  bank loan to the Company.  The guarantors
included the three executive  officers of the Company and two Outside  Directors
of the Company,  as well as Lester W.  Salzman,  President  of First  Chesapeake
Funding, a wholly-owned subsidiary of the Company, as follows:
<TABLE>
<CAPTION>
                                               Number of     Number of Option      Number of Option
                                                  Shares      Shares at $2.00       Shares at $5.00
                                                  Issued               Issued                Issued
                                                  ------               ------                ------

        <S>                                       <C>                  <C>                   <C>
        Mark Mendelson                            50,000               25,000                25,000
        Richard N. Chakejian, Jr.                 20,000               10,000                10,000
        Mark E. Glatz                             20,000               10,000                10,000
        John Papandon                             20,000               10,000                10,000
        James Greenfield                          20,000               10,000                10,000
        Lester W. Salzman                         20,000               10,000                10,000
        (Unrelated party)                         50,000               25,000                25,000
        -----------------                        -------              -------               -------
        Totals                                   200,000              100,000               100,000
</TABLE>
         In January  1999,  the Company  issued 50,000 shares of common stock to
James  Greenfield  and  50,000  shares of common  stock to John  Papandon,  both
Directors of the Company, for prior services rendered in lieu of cash payments.

         All future  transactions with officers,  Directors or five percent (5%)
stockholders  of the Company will be approved by the  independent  disinterested
members of the Company's Board of Directors and be on terms no less favorable to
the Company than could otherwise be obtained from unaffiliated third parties.


                                   PROPOSAL 2
                                   ----------

Approval of the Company's 1999 ISO Plan

         At the Meeting  there will be presented to the  shareholders  for their
approval an Incentive Stock Option Plan (the "1999 ISO Plan"), which was adopted
by the Board of Directors on November 17, 1999, in order to attract officers and


                                       8
<PAGE>

employees  whose  interests  are the same as those of the  shareholders,  and to
provide an  additional  incentive  to  employees  to whom options are granted to
perform at levels that will expand and improve the profits and prosperity of the
Company and its subsidiaries, thereby enhancing shareholder value. A proposal to
approve  the plan  will be  presented  for  action  by the  shareholders  at the
Meeting.

         The  administration  of the  1999 ISO  Plan  shall  be by the  Board of
Directors,  provided,  however,  that  the  Board of  Directors  may  appoint  a
committee to administer the Plan, which shall at all times consist of two (2) or
more persons, each of whom shall be members of the Board of Directors.

         The  complete  text of the 1999 ISO Plan  appears  as  Exhibit A to the
Proxy  Statement.  While  several of its features  are  summarized  below,  such
summary is in all respects subject to the complete text of the 1999 ISO Plan set
forth in Exhibit A.

Type and Amount of Option Grants

         The maximum number of shares for which options may be granted under the
1999  ISO  Plan is  1,500,000  shares  of the  Company's  Common  Stock.  At the
discretion of the Board of Directors or Committee,  as the case may be,  Options
granted under the 1999 ISO Plan may be Incentive Stock Options ("ISOs") pursuant
to Section 422A of the Internal  Revenue Code of 1986,  as amended (the "Code"),
or they may be Non-Qualified  Stock Options  ("NSOs").  Among other things,  the
Board of Directors or the  Committee,  as the case may be, is authorized to make
all determinations regarding the persons to whom and numbers of shares for which
Options will be granted, to specify certain of the terms of Options granted, and
to interpret and  establish  rules and to make all  determinations  and take all
other actions relating to and reasonable or advisable in administering  the 1999
ISO Plan.  To the extent  permitted by applicable  law,  members of the Board of
Directors  or the  Committee,  as the case may be,  will be  indemnified  by the
Company for any legal  expenses and liability  incurred in  connection  with the
administration and interpretation of the 1999 ISO Plan.

Eligibility

         Under the 1999 ISO Plan, grants of Options may be made to those persons
who the Board of  Directors  or a Committee  appointed by the Board of Directors
(the   "Committee"),   determines  have  the  capacity  to  make  a  substantial
contribution to the success of the Company.

Terms of Option Grants

         The 1999 ISO Plan contemplates that options may be granted by the Board
of Directors or by the Committee in accordance  with the  provisions of the 1999
ISO Plan, which includes:

         (a) Each grant must  state the number of shares of Common  Stock  which
may be purchased upon the exercise thereof.

         (b) Each grant in respect of Common  Stock shall be at an option  price
determined  by the Board of Directors or by the  Committee,  as the case may be,
but in no event shall be less than market value on the date of grant.

         (c) No options  shall be  exercised  more than 5 years from the date of
grant.

         (d) Options  shall vest as  determined by the Board of Directors or the
Committee, as the case may be.

         Agreements    evidencing    options   may   contain   such   investment
representation  and other  terms and  provisions,  consistent  with the 1999 ISO
Plan, as the Board of Directors or the  Committee,  as the case may be, may from
time to time  determine.  Shares covered by options which are terminated for any
reason or expire unexercised may be made the subject of new options.



                                       9
<PAGE>

Tax Consequences

         The Company's  obligations  under the 1999 ISO Plan shall be subject to
applicable federal, state and local tax withholding requirements.

Amendments

         The Board of Directors may, from time to time, amend, modify,  suspend,
terminate or reinstate the 1999 ISO Plan without notice. However, no such action
will adversely affect any Optionee's  rights under any then  outstanding  option
without such person's  prior  consent,  and,  except as required to comport with
changes in the Code, any modification or amendment of the 1999 ISO Plan that (i)
increases the aggregate number of shares of Common Stock that may be issued upon
the  exercise of  options,  (ii)  extends  the term of the 1999 ISO Plan,  (iii)
increases the period during which options may be exercised beyond five (5) years
from the date of grant, (iv) materially  modifies the provisions of the 1999 ISO
Plan with respect to the eligibility for  participation in the 1999 ISO Plan, or
(v) otherwise  materially increases the benefits accruing to Optionees under the
1999 ISO Plan, or (vi) changes the maximum  number of shares of Common Stock for
which options may be granted to any  participant  during any year (a consecutive
twelve (12) month  period),  will be subject to the  approval  of the  Company's
shareholders.  Consistent  with the  terms of the 1999 ISO  Plan,  the  Board of
Directors or the Committee,  as the case may be, may modify, extend or renew any
outstanding  Option pursuant to a written agreement with the Optionee.  The 1999
ISO Plan will  expire on the date five years  after the date of its  adoption by
the Board of  Directors,  but  Options  granted  prior to such  expiration  will
continue to exist and may be exercised in accordance with their terms until they
have expired by their own separate  terms,  even if after the expiration date of
the 1999 ISO Plan itself.

         ISOs  granted  under  the 1999 ISO Plan are  intended  to  qualify  for
certain favorable income tax treatment. Under the Code, an Optionee is not taxed
in the year in which an ISO is exercised.  If an Optionee holds stock  purchased
upon the  exercise  of an ISO for a period of at least two years  following  the
date of grant and at least one year from the date the ISO is exercised  (or dies
while owning the stock) then, upon disposition of the stock (or upon death while
owning the stock),  he or she will  realize  capital gain equal to the excess of
the sale price of the stock over the Exercise Price. If the Optionee disposes of
the stock before the holding periods have expired, the excess of the fair market
value of the stock at the time the option was exercised  over the Exercise Price
will be treated as ordinary income.  The Company will not be permitted to take a
tax deduction at any time in connection  with ISOs unless stock  purchased  upon
exercise is disposed of prior to expiration of the two holding  periods.  In the
year in which an ISO is  exercised,  the Optionee will realize  ordinary  income
equal  to the  excess  of the  fair  market  value  of the  stock at the time of
exercise over the Exercise Price, and the Company is allowed to take a deduction
for the same  amount.  At its  discretion,  the  Company  may  withhold  from an
Optionee's salary or any other amount due to such Optionee (or from shares being
purchased upon the exercise of any Option), or, as a condition of exercising the
Option,  require the  Optionee to pay to it in cash,  the amount of any required
tax withholdings for which the Company is responsible.

General

         The  maximum  numbers or shares of Common  Stock that may be sold under
the 1999 ISO  Plan,  and the  number  of  shares  and  prices,  are  subject  to
adjustment  to reflect  stock  splits,  stock  consolidation,  recapitalization,
reclassification,    mergers,   consolidations,    spin-offs,   reorganizations,
liquidations, issuances of rights or warrants and similar events.

 Approval of Shareholders

         The 1999 ISO Plan  requires for its adoption  the  favorable  vote of a
majority of all the shares present at the Meeting in person or by Proxy.



                                       10
<PAGE>

         THE BOARD OF  DIRECTORS  OF THE  COMPANY  UNANIMOUSLY  RECOMMENDS  THAT
SHAREHOLDERS VOTE FOR APPROVAL OF THE 1999 ISO PLAN.


Other Matters

         The Board of Directors  knows of no other matters to be brought  before
the meeting.  If any other matters are properly  presented,  however,  or if any
question  arises as to whether any matter has been  properly  presented and is a
proper  subject for  shareholder  action,  the  persons  named as proxies in the
accompanying  proxy  intend  to vote the  shares  represented  by such  proxy in
accordance with their best judgment.


Shareholder Proposals

         The  shareholders may present  proposals for  consideration at the 2000
annual  meeting of  shareholders  of the Company for the  inclusion in its proxy
materials for such meeting.  Any such proposal should be submitted in writing in
accordance with  Securities and Exchange  Commission  rules to First  Chesapeake
Financial Corporation.  Shareholder proposals must be received by March 1, 2000,
to be included in the proxy materials for the 2000 annual meeting.


Annual Report to Shareholders

         The Annual  Report to  shareholders  of the  Company for the year ended
December 31, 1998, including audited consolidated financial statements, has been
mailed  to the  shareholders  concurrently  herewith,  but  such  report  is not
incorporated in this Proxy Statement and is not deemed to be a part of the proxy
solicitation material.


Further Information

         THE  COMPANY  WILL  PROVIDE  WITHOUT  CHARGE TO EACH PERSON FROM WHOM A
PROXY IS SOLICITED BY THE BOARD OF  DIRECTORS,  UPON THE WRITTEN  REQUEST OF ANY
SUCH PERSON, A COPY OF THE COMPANY'S ANNUAL REPORT ON FORM 10-KSB, INCLUDING THE
FINANCIAL  STATEMENTS  AND  SCHEDULES  THERETO,  REQUIRED  TO BE FILED  WITH THE
SECURITIES AND EXCHANGE  COMMISSION  PURSUANT TO THE SECURITIES  EXCHANGE ACT OF
1934 FOR THE COMPANY'S  YEAR ENDED  DECEMBER 31, 1998 AND/OR THE COMPANY'S  FORM
10-QSB FOR PERIODS ENDED MARCH 31, 1999 AND JUNE 30, 1999.  SUCH WRITTEN REQUEST
SHOULD BE SENT TO FIRST CHESAPEAKE FINANCIAL CORPORATION, 12 EAST OREGON AVENUE,
PHILADELPHIA, PA 19148, ATTENTION: JAMES J. GREENFIELD, SECRETARY.

                                By Order of the Board of Directors



                                James J. Greenfield
                                Secretary

                                November 30, 1999

<PAGE>
                                    Exhibit A

                     FIRST CHESAPEAKE FINANCIAL CORPORATION

                             1999 STOCK OPTION PLAN



                                TABLE OF CONTENTS
                                                                            Page
                                                                            ----

1.       PURPOSES OF THE PLAN................................................2
2.       GENERAL PROVISIONS..................................................2
         2.1     Definitions.................................................2
         2.2     Administration of the Plan..................................3
         2.3     Effective Date..............................................4
         2.4     Duration....................................................4
         2.5     Shares Subject to the Plan..................................4
         2.6     Amendments..................................................4
         2.7     Participants and Grants.....................................5
3.       STOCK OPTIONS.......................................................5
         3.1     General.....................................................5
         3.2     Price.......................................................5
         3.3     Period......................................................5
         3.4     Exercise....................................................5
         3.5     Payment.....................................................6
         3.6     Special Rules for Incentive Stock Options...................6
         3.7     Termination of Employment or Relationship...................7
         3.8     Effect of Leaves of Absence.................................8
         3.9     Acceleration and Redemption.................................8
4.       MISCELLANEOUS PROVISIONS............................................9
         4.1     Adjustments Upon Changes in Capitalization..................9
         4.2     Non-Transferability.........................................9
         4.3     Withholding.................................................9
         4.4     Compliance with Law and Approval of Regulatory Bodies.......9
         4.5     No Right to Employment.....................................10
         4.6     Exclusion from Pension Computations........................10
         4.7     Abandonment of Options.....................................10
         4.8     Interpretation of the Plan.................................10
         4.9     Use of Proceeds............................................10
         4.10    Construction of Plan.......................................10

<PAGE>



                     FIRST CHESAPEAKE FINANCIAL CORPORATION

                             1999 STOCK OPTION PLAN

         1.     PURPOSES OF THE PLAN

                The  purposes of this 1999 Stock Option Plan are to enable First
                Chesapeake   Financial   Corporation  (the  "Company")  and  its
                Subsidiaries to attract and retain the services of key employees
                and  persons  with   managerial,   professional  or  supervisory
                responsibilities,  including, but not limited to, members of the
                Board of Directors,  officers of, investors in,  consultants to,
                and  business  partners  and  affiliates  the  Company  and  its
                Subsidiaries,  responsible for the past and continued success of
                the  Company  and its  Subsidiaries,  and to  provide  them with
                increased  motivation  and incentive to exert their best efforts
                on behalf of the Company and its Subsidiaries by enlarging their
                personal stake in their success.

         2.     GENERAL PROVISIONS

                2.1     Definitions

                        As used in the Plan:

                        (a)     "Act" means the Securities Exchange Act of 1934,
                                including any and all amendments thereto.

                        (b)     "Board   of   Directors"   means  the  Board  of
                                Directors of the Company.

                        (c)     "Code" means the Internal  Revenue Code of 1986,
                                including any and all amendments thereto.

                        (d)     "Committee"   means  the   committee,   if  any,
                                appointed by the Board of Directors from time to
                                time to administer  the Plan pursuant to Section
                                2.2.

                        (e)     "Common Stock" means the Company's Common Stock.

                        (f)     "Company"  means  First   Chesapeake   Financial
                                Corporation, a Virginia corporation.

                        (g)     "Fair  Market  Value"  means,  with respect to a
                                specific  date,  the last reported sale price of
                                the Common Stock in the over-the-counter market,
                                as  reported  by NASDAQ if the  Common  Stock is
                                trading on the NASDAQ  National  Market;  or, if
                                the  Common  Stock  is  listed  or  traded  on a
                                national  securities  exchange in the event that
                                the Fair  Market  Value is not on the date  Fair
                                Market  Value is being  determined,  Fair Market
                                Value  means  the last  reported  sale  price of
                                Common Stock on such exchange; in the event that
                                the Fair Market Value is not determinable by any
                                of the  foregoing  means,  then the Fair  Market
                                Value shall be  determined  in good faith by the
                                Board of Directors or the Committee, as the case
                                may  be,  on  the  basis  of  such  methods  and
                                considerations  as the Board of Directors or the
                                Committee,  as  the  case  may  be,  shall  deem
                                appropriate,  including,  but not limited to the
                                last sale  price by the  Company  of its  Common
                                Stock or any securities  convertible into Common
                                Stock.

                        (h)     "Incentive Stock Option" means an option granted
                                under the Plan which is  intended  to qualify as
                                an incentive  stock option under  Section 422 of
                                the Code.

                        (i)     Non-Qualified  Stock  Option"  means  an  option
                                granted under the Plan which is not an Incentive
                                Stock Option



                                       2
<PAGE>

                        (j)     "Option   Event"   means  the  date  upon  which
                                beneficial  ownership  (determined in accordance
                                with Rule 13d-3  under the Act) of shares of the
                                Company's  Common Stock are acquired (other than
                                directly  from the Company in exchange  for cash
                                or  property) by any Person (as used in Sections
                                13 or 14 of the Act), other than any persons who
                                is an  officer  or  director  of the  Company on
                                January  1,  1999,   who  thereby   becomes  the
                                beneficial owner (as defined in Rule 13d-3 under
                                the  Act) of more  than  20% of the  issued  and
                                outstanding share of the Company's Common Stock.

                        (k)     "Participant"  means  a  person  to whom a Stock
                                Option has been granted under the Plan.

                        (l)     "Plan" means this 1999 Stock Option Plan.

                        (m)     "Stock  Option" means an Incentive  Stock Option
                                or a  Non-Qualified  Stock Option  granted under
                                the Plan.

                        (n)     "Subsidiary"  means any corporation  (other than
                                the   Company)   in   an   unbroken   chain   of
                                corporations  beginning  with the Company if, at
                                the time of the  granting  of the Stock  Option,
                                each of the  corporations  other  than  the last
                                corporation  in the  unbroken  chain owns 50% or
                                more of the total voting power of all classes of
                                stock in one of the other  corporations  in such
                                chain.

                2.2     Administration of the Plan

                        (a)     The Plan shall be  administered  by the Board of
                                Directors,  provided,  however that the Board of
                                Directors  may appoint a Committee to administer
                                the Plan,  which  shall at all times  consist of
                                two (2) or more  persons,  each of whom shall be
                                members of the Board of Directors.  The Board of
                                Directors  may from time to time remove  members
                                from,   or  add  members   to,  the   Committee.
                                Vacancies on the  Committee,  howsoever  caused,
                                shall be filled by the Board of  Directors.  The
                                Committee  shall  select  one of its  members as
                                Chairperson,  and shall  hold  meetings  at such
                                times and places as it may determine.

                        (b)     The Board of Directors or the Committee,  as the
                                case may be, shall have the full power,  subject
                                to and within  the  limits of the Plan,  to: (i)
                                interpret  and  administer  the Plan,  and Stock
                                Options   granted   under  it;   (ii)  make  and
                                interpret   rules   and   regulations   for  the
                                administration  of the Plan and to make  changes
                                in and revoke such rules and regulations (and in
                                the  exercise  of this  power,  shall  generally
                                determine all questions of policy and expediency
                                that  may  arise  and may  correct  any  defect,
                                omission,  or  inconsistency  in the Plan or any
                                agreement  evidencing  the  grant  of any  Stock
                                Option  in a manner  and to the  extent it shall
                                deem   necessary   to  make   the   Plan   fully
                                effective);  (iii)  determine  those  persons to
                                whom  Stock  Options  shall be  granted  and the
                                number of Stock  Options  to be  granted  to any
                                person;   (iv)  determine  the  terms  of  Stock
                                Options granted under the Plan,  consistent with
                                the  provisions of the Plan;  and (v) generally,
                                exercise  such powers and  perform  such acts in
                                connection with the Plan as are deemed necessary
                                or  expedient  to promote the best  interests of
                                the Company. The interpretation and construction
                                by the Board of Directors or the  Committee,  as
                                the case may be, of any provision of the Plan or
                                of any Stock Option shall be final,  binding and
                                conclusive.

                        (c)     The Board of Directors or the Committee,  as the
                                case may be, may act only by a  majority  of its
                                members  then in office;  however,  the Board of
                                Directors or the Committee,  as the case may be,
                                may authorize any one (1) or more of its members
                                or any  officer of the  Company  to execute  and
                                deliver  documents  on  behalf  of the  Board of
                                Directors or the Committee, as the case may be.



                                       3
<PAGE>

                        (d)     No  member  of the  Board  of  Directors  or the
                                Committee,  as the case may be,  shall be liable
                                for any  action  taken or omitted to be taken or
                                for any determination made by him or her in good
                                faith with respect to the Plan,  and the Company
                                shall indemnify and hold harmless each member of
                                the Board of Directors or the Committee,  as the
                                case  may  be,   against  any  cost  or  expense
                                (including counsel fees) or liability (including
                                any sum paid in  settlement  of a claim with the
                                approval  of  the  Board  of  Directors  or  the
                                Committee,  as the case may be)  arising  out of
                                any  act or  omission  in  connection  with  the
                                administration  or  interpretation  of the Plan,
                                unless arising out of such person's own fraud or
                                bad faith.

                2.3     Effective Date

                        The Plan is and shall be effective  upon its approval by
                        the  shareholders of the Company,  and Stock Options may
                        be granted from time to time thereafter.

                2.4     Duration

                        Unless sooner terminated by the Board of Directors,  the
                        Plan shall remain in effect until December 31, 2004.

                2.5     Shares Subject to the Plan

                        The maximum  number of shares of Common  Stock which may
                        be subject to Stock Options granted under the Plan shall
                        be  1,500,000.  The  maximum  number of shares of Common
                        Stock  and  the  Stock   Options  shall  be  subject  to
                        adjustment in accordance with Section 4.1, and shares to
                        be issued upon  exercise of Stock  Options may be either
                        authorized  and  unissued  shares  of  Common  Stock  or
                        authorized  and issued shares of Common Stock  purchased
                        or acquired by the Company for any  purpose.  If a Stock
                        Option or portion thereof shall expire or is terminated,
                        canceled or  surrendered  for any reason  without  being
                        exercised  in full,  the  unpurchased  shares  of Common
                        Stock which were subject to such Stock Option or portion
                        thereof  shall be available  for future  grants of Stock
                        Options under the Plan.

                2.6     Amendments

                        The Plan may be suspended,  terminated or reinstated, in
                        whole or in part, at any time by the Board of Directors.
                        The Board of  Directors  may from time to time make such
                        amendments  to  the  Plan  as  it  may  deem  advisable,
                        including,  with  respect to  Incentive  Stock  Options,
                        amendments  deemed necessary or desirable to comply with
                        Section  422 of the  Code  and  any  regulations  issued
                        thereunder; provided, however, that without the approval
                        of the Company's shareholders no amendment shall be made
                        which:

                        (a)     Increases the maximum number of shares of Common
                                Stock  which  may be  subject  to Stock  Options
                                granted  under the Plan  (other than as provided
                                in Section 4.1); or

                        (b)     Extends the term of the Plan; or

                        (c)     Increases the period during which a Stock Option
                                may be exercised  beyond five (5) years from the
                                date of grant; or

                        (d)     Otherwise   materially  increases  the  benefits
                                accruing to Participants under the Plan; or



                                       4
<PAGE>

                        (e)     Materially   modifies  the  requirements  as  to
                                eligibility for participation in the Plan; or

                        (f)     Changes the  maximum  number of shares of Common
                                Stock for which  options  may be  granted to any
                                Participant   during  any  year  (a  consecutive
                                twelve  (12)  month   period)   (other  than  as
                                provided in Section 4.1).

                        Except as  otherwise  provided  herein,  termination  or
                        amendment of the Plan shall not,  without the consent of
                        a Participant,  affect such  Participant's  rights under
                        any Stock Option previously granted to such Participant.

                2.7     Participants and Grants

                        Stock  Options may be granted by the Board of  Directors
                        or the  Committee,  as the case may be, to those persons
                        who the Board of Directors or the Committee, as the case
                        may  be,   determines   have  the  capacity  to  make  a
                        substantial  contribution to the success of the Company.
                        The Board of Directors or the Committee, as the case may
                        be, may grant Stock  Options to purchase  such number of
                        shares of Common  Stock  (subject to the  limitation  of
                        Section 2.5) as the Board of Directors or the Committee,
                        as  the  case  may  be,  may,  in its  sole  discretion,
                        determine. Notwithstanding the foregoing, no Participant
                        shall be granted  Stock  Options in any calendar year to
                        purchase in excess of 300,000 shares of Common Stock. In
                        granting  Stock  Options,  the Board of Directors or the
                        Committee,  as the case may be, on an individual  basis,
                        may  vary the  number  of  Incentive  Stock  Options  or
                        Non-Qualified Stock Options as between  Participants and
                        may grant Incentive  Stock Options and/or  Non-Qualified
                        Stock  Options to a  Participant  in such amounts as the
                        Board of Directors or the Committee, as the case may be,
                        may determine in its sole discretion.

         3.     STOCK OPTIONS

                3.1     General

                        All  Stock  Options  granted  under  the  Plan  shall be
                        evidenced by written agreements  executed by the Company
                        and the  Participant to whom granted and dated as of the
                        applicable  date of grant,  which  agreement shall state
                        the  number  of  shares  of  Common  Stock  which may be
                        purchased  upon the exercise  thereof and shall  contain
                        such  investment  representation  and  other  terms  and
                        conditions  as the Board of Directors or the  Committee,
                        as the case may be, may from time to time determine, or,
                        in  the  case  of  Incentive  Stock  Options,  as may be
                        required  by  Section  422 of  the  Code,  or any  other
                        applicable  law.  Each  such  grant  shall be  signed on
                        behalf  of the  Company  by a  member  of the  Board  of
                        Directors or the Committee, as the case may be, or by an
                        officer   delegated  such  authority  by  the  Board  of
                        Directors or the Committee, as the case may be.

                3.2     Price

                        Subject to the  provisions  of Sections  3.6(d) and 4.1,
                        the purchase  price per share of Common Stock subject to
                        a Stock  Option  shall,  in no  case,  be less  than one
                        hundred  percent  (100%) of the Fair  Market  Value of a
                        share of Common  Stock on the date the  Stock  Option is
                        granted.

                3.3     Period

                        The duration or term of each Stock Option  granted under
                        the Plan shall be for such period as the Committee shall
                        determine  but in no event more than ten (10) years from
                        the date of grant thereof.



                                       5
<PAGE>

                3.4     Exercise

                        Subject to Section 4.4, Stock Options may be exercisable
                        immediately  upon the  grant of the  Stock  Option or at
                        such  other time or times as the Board of  Directors  or
                        the  Committee,  as the case may be, shall  specify when
                        granting the Stock  Option.  Once  exercisable,  a Stock
                        Option  shall be  exercisable,  in whole or in part,  by
                        delivery  of  a  written   notice  of  exercise  to  the
                        Secretary of the Company or to a named  administrator at
                        the  principal  office  of the  Company  specifying  the
                        number of whole  shares of Common  Stock as to which the
                        Stock  Option  is then  being  exercised  together  with
                        payment of the full purchase  price for the shares being
                        purchased upon such exercise. Until the shares of Common
                        Stock  as to  which  a Stock  Option  is  exercised  are
                        issued, the Participant shall have none of the rights of
                        a  shareholder  of the  Company  with  respect  to  such
                        shares.

                3.5     Payment

                        The  purchase  price for  shares  of Common  Stock as to
                        which a Stock Option has been  exercised  and any amount
                        required to be withheld, as contemplated by Section 4.3,
                        may be paid:

                        (a)     In United  States  dollars in cash, or by check,
                                bank  draft or money  order  payable  in  United
                                States dollars to the order of the Company; or

                        (b)     By  the  delivery  by  the  Participant  to  the
                                Company of whole  shares of Common  Stock having
                                an  aggregate  Fair Market  Value on the date of
                                payment  equal to the  aggregate of the purchase
                                price of  Common  Stock as to  which  the  Stock
                                Option  is  then  being   exercised  or  by  the
                                withholding  of whole  shares  of  Common  Stock
                                having such Fair Market  Value upon the exercise
                                of such Stock Option; or

                        (c)     By a combination of both (a) and (b) above.

                        The Board of Directors or the Committee, as the case may
                        be,  may,  in  its   discretion,   impose   limitations.
                        conditions and  prohibitions on the use by a Participant
                        of  shares  of Common  Stock to pay the  purchase  price
                        payable by such Participant upon the exercise of a Stock
                        Option.

                3.6     Special Rules for Incentive Stock Options

                        Notwithstanding  any other  provision  of the Plan,  the
                        following  provisions  shall  apply to  Incentive  Stock
                        Options granted under the Plan:

                        (a)     Incentive Stock Options shall only be granted to
                                Participants who are employees of the Company or
                                a Subsidiary.

                        (b)     To the extent  that the  aggregate  Fair  Market
                                Value of Common  Stock,  with  respect  to which
                                Incentive  Stock Options are exercisable for the
                                first time by a Participant  during any calendar
                                year under the Plan and any other  Stock  Option
                                Plan  of the  Company,  exceeds  $100,000,  such
                                Stock Options shall be treated as  Non-Qualified
                                Stock Options.

                        (c)     Any Participant who disposes of shares of Common
                                Stock acquired upon the exercise of an Incentive
                                Stock Option by sale or exchange  either  within
                                two (2) years after the date of the grant of the
                                Incentive  Stock  Option  under which the shares
                                were  acquired  or  within  one (1)  year of the
                                acquisition  of  such  shares,   shall  promptly
                                notify  the  Secretary  of  the  Company  at the
                                principal   office  of  the   Company   of  such
                                disposition,  the amount realized,  the purchase
                                price per share paid upon  exercise and the date
                                of disposition.



                                       6
<PAGE>

                        (d)     No Incentive  Stock Option shall be granted to a
                                Participant who, at the time of the grant,  owns
                                stock  representing  more than ten percent (10%)
                                of  the  total  combined  voting  power  of  all
                                classes  of stock  either of the  Company or any
                                parent or Subsidiary of the Company,  unless the
                                purchase  price of the  shares of  Common  Stock
                                purchasable  upon  exercise  of  such  Incentive
                                Stock Option is at least one hundred ten percent
                                (110%) of the Fair Market Value (at the time the
                                Incentive Stock Option is granted) of the Common
                                Stock  and the  Incentive  Stock  Option  is not
                                exercisable  more than  five (5) years  from the
                                date it is granted.

                3.7     Termination of Employment or Relationship

                        (a)     In the event a  Participant's  employment by, or
                                relationship    with,   the   Company   or   its
                                Subsidiaries  shall  terminate  for  any  reason
                                other than those  reasons  specified in Sections
                                3.7(b),   (c),   (d),  (e)  or  (f)  while  such
                                Participant holds Stock Options, then all rights
                                of any kind under any  outstanding  Stock Option
                                held by such  Participant  which  shall not have
                                previously  lapsed or  terminated  shall  expire
                                immediately.

                        (b)     If   a    Participant's    employment   by,   or
                                relationship    with,   the   Company   or   its
                                Subsidiaries shall terminate as a result of such
                                Participant's   total  disability,   each  Stock
                                Option held by such  Participant  (which has not
                                previously    lapsed   or   terminated)    shall
                                immediately  become fully  exercisable as to the
                                total number of shares of Common  Stock  subject
                                thereto  (whether  or not  exercisable  to  that
                                extent  at the  time  of such  termination)  and
                                shall remain so exercisable by such  Participant
                                for a period of six (6) months after termination
                                unless such Stock Option expires  earlier by its
                                terms.   For   purposes  of  the  Plan,   "total
                                disability"   shall  mean  permanent  mental  or
                                physical  disability  as determined by the Board
                                of Directors or the  Committee,  as the case may
                                be.

                        (c)     In the event of the death of a Participant, each
                                Stock Option held by such Participant (which has
                                not  previously   lapsed  or  terminated)  shall
                                immediately  become fully  exercisable as to the
                                total number of shares of Common  Stock  subject
                                thereto  (whether  or not  exercisable  to  that
                                extent at the time of death) by the  executor or
                                administrator of the Participant's  estate or by
                                the  person  or  persons  to whom  the  deceased
                                Participant's   rights   thereunder  shall  have
                                passed  by will or by the  laws  of  descent  or
                                distribution,  and shall  remain so  exercisable
                                for a  period  of  six  (6)  months  after  such
                                Participant's  death  unless  such Stock  Option
                                expires earlier by its terms.

                        (d)     If a Participant's  employment by the Company or
                                a Subsidiary  shall  terminate by reason of such
                                Participant's   retirement  in  accordance  with
                                Company policies, each Stock Option held by such
                                Participant  at the date of  termination  (which
                                has not previously  lapsed or terminated)  shall
                                immediately  become fully  exercisable as to the
                                total number of shares of Common  Stock  subject
                                hereto  (whether  or  not  exercisable  to  that
                                extent  at the  time  of such  termination)  and
                                shall remain so exercisable by such  Participant
                                for  a  period   of  three  (3)   months   after
                                termination,  unless such Stock  Option  expires
                                earlier by its terms.

                        (e)     In  the  event  the  Company  or  a   Subsidiary
                                terminates the  employment of a Participant  who
                                at  the  time  of  such   termination  had  been
                                continuously   employed  by  the  Company  or  a
                                Subsidiary  during  the  five  (5)  year  period
                                immediately preceding such termination,  for any
                                reason except "good cause"  (hereafter  defined)
                                and except upon such Participant's  death, total
                                disability  or  retirement  in  accordance  with
                                Company policies, each Stock Option held by such
                                Participant  (which has not previously lapsed or
                                terminated  and  which  has  been  held  by such
                                Participant  for more than six (6) months  prior
                                to such termination)  shall  immediately  become
                                fully  exercisable  as to the  total  number  of
                                shares of Common Stock subject thereto  (whether
                                or not exercisable to that extent at the time of
                                such    termination)   and   shall   remain   so
                                exercisable  for a period  of three  (3)  months
                                after such termination  unless such Stock Option
                                expires  earlier by its terms. A termination for
                                "good  cause"  shall have  occurred  only if the
                                Participant  in  question  is   terminated,   by
                                written   notice  (i)  because  of  his  or  her
                                conviction of a felony for a crime  involving an
                                act of fraud  or  dishonesty,  (ii)  intentional


                                       7
<PAGE>

                                acts or  omissions  on such  Participant's  part
                                causing  material  injury  to  the  property  or
                                business  of the Company or any  Subsidiary,  or
                                (iii)  because  such   Participant   shall  have
                                breached  any  material  term of any  employment
                                agreement in place between such  Participant and
                                the  Company  or any  Subsidiary  and shall have
                                failed to correct  such breach  within any grace
                                period  provided  for in such  agreement.  "Good
                                cause" for  termination  shall not  include  bad
                                judgment  or  any  act  or  omission  reasonably
                                believed by such Participant,  in good faith, to
                                have  been  in,  or not  opposed  to,  the  best
                                interests of the Company and its Subsidiaries.

                        (f)     In   the   event   of  the   termination   of  a
                                Participant's  service  as  a  Director  of  the
                                Company, who at the time of such termination had
                                continuously served as a Director of the Company
                                during  the  five (5)  year  period  immediately
                                preceding such termination, and such termination
                                is for any reason except for such  Participant's
                                death or total disability or the removal of such
                                Participant  as Director  (by the  shareholders,
                                the Board of Directors or  otherwise)  for "good
                                cause"  (as  defined in  Section  3.7(e)(i)  and
                                (ii)),   each   Stock   Option   held   by  such
                                Participant  (which has not previously lapsed or
                                terminated  and  which  has  been  held  by such
                                Participant  for more than six (6) months  prior
                                to such termination)  shall  immediately  become
                                fully  exercisable  as to the  total  number  of
                                shares of Common Stock subject thereto  (whether
                                or not exercisable to that extent at the time of
                                such    termination)   and   shall   remain   so
                                exercisable  for a period  of three  (3)  months
                                after such termination  unless such Stock Option
                                expires earlier by its terms.

                3.8     Effect of Leaves of Absence

                        It shall not be considered a  termination  of employment
                        when a Participant  is on military or sick leave or such
                        other type of leave of  absence  which is  considered  a
                        continuing  intact the  employment  relationship  of the
                        Participant with the Company or any of its Subsidiaries.
                        In  case  of  such  leave  of  absence,  the  employment
                        relationship shall be deemed to have continued until the
                        later of (i) the date when such leave  shall have lasted
                        ninety  (90)  days in  duration,  or (ii) the date as of
                        which the  Participant's  right to  re-employment  shall
                        have no longer  been  guaranteed  either by  statute  or
                        contract.

                3.9     Acceleration and Redemption

                        Upon the  occurrence of an Option  Event,  (a) all Stock
                        Options  granted  and  outstanding  under the Plan shall
                        become immediately exercisable in full regardless of any
                        terms of said  Stock  Option  to the  contrary:  and (b)
                        until the earlier to occur of the stated expiration date
                        of the Stock  Option  and the  expiration  of the ninety
                        (90)  day  period  following  written  notice  from  the
                        Company to all  Participants  of the  occurrence  of the
                        Option Event, all  Participants  shall have the right to
                        demand  that the  Company  cancel and redeem any and all
                        Stock  Options held by the  Participants  by paying with
                        respect to each such Stock  Option a price  equal to the
                        difference  between  the  purchase  price  per  share of
                        Common  Stock  subject  to  such  Stock  Option  and the
                        highest  price that can be  determined to have been paid
                        by any Person (as that word is used in Section


                                       8
<PAGE>

                        2.1(j)) for any share or shares of the Company's  Common
                        Stock  prior  to the  earlier  to  occur  of the  stated
                        expiration  date of the Stock Option and the  expiration
                        of the aforementioned ninety (90) day demand period.

         4.     MISCELLANEOUS PROVISIONS

                4.1     Adjustments Upon Changes in Capitalization

                        In the event of  changes  to the  outstanding  shares of
                        Common  Stock  of the  Company  through  reorganization,
                        merger,         consolidation,         recapitalization,
                        reclassification,  stock split-up, stock dividend, stock
                        consolidation or otherwise, or in the event of a sale of
                        all or  substantially  all of the assets of the Company,
                        an appropriate  and  proportionate  adjustment  shall be
                        made in the number and class of shares as to which Stock
                        Options may be granted  and the maximum  number of Stock
                        Options which may be granted to any  Participant  in any
                        calendar year. A corresponding  adjustment  changing the
                        number or class of shares and/or the exercise  price per
                        share of unexercised  Stock Options or portions  thereof
                        which shall have been  granted  prior to any such change
                        shall likewise be made.  Notwithstanding  the foregoing,
                        in   the   case   of   a   reorganization,   merger   or
                        consolidation,  or sale of all or  substantially  all of
                        the assets of the  Company,  in lieu of  adjustments  as
                        aforesaid,  the Board of Directors or the Committee,  as
                        the case may be,  may in is  discretion  accelerate  the
                        date  after  which  a  Stock  Option  may or may  not be
                        exercised  or  the  stated   expiration   date  thereof.
                        Adjustments  or changes  under this Section 4.1 shall be
                        made by the Board of Directors or the Committee,  as the
                        case may be, whose  determination as to what adjustments
                        or changes shall be made, and the extent thereof,  shall
                        be final, binding and conclusive.

                4.2     Non-Transferability

                        No Stock Option shall be transferable  except by will or
                        the laws of  descent  and  distribution,  nor  shall any
                        Stock  Option be  exercisable  during the  Participant's
                        lifetime by any person other than the Participant or his
                        or her guardian or legal representative.

                4.3     Withholding

                        The  Company's  obligations  under  the  Plan  shall  be
                        subject  to  applicable  federal,  state  and  local tax
                        withholding  requirements.   Federal,  state  and  local
                        withholding  tax due at the  time of a grant or upon the
                        exercise of any Stock Option may, in the  discretion  of
                        the Board of Directors or the Committee, as the case may
                        be, be paid in shares of Common Stock  already  owned by
                        the  Participant  or through the  withholding  of shares
                        otherwise issuable to such Participant,  upon such terms
                        and   conditions  as  the  Board  of  Directors  or  the
                        Committee,  as the case may be, shall determine.  If the
                        Participant  shall  fail  to pay,  or make  arrangements
                        satisfactory to the Board of Directors or the Committee,
                        as the case may be, for the  payment,  to the Company of
                        all such federal,  state and local taxes  required to be
                        withheld by the Company,  then the Company shall, to the
                        extent  permitted by law,  have the right to deduct from
                        any   payment  of  any  kind   otherwise   due  to  such
                        Participant  an amount  equal to any  federal,  state or
                        local  taxes of any kind  required to be withheld by the
                        Company.

                4.4     Compliance with Law and Approval of Regulatory Bodies

                        No Stock Option shall be exercisable  and no shares will
                        be delivered  under the Plan except in  compliance  with
                        all  applicable  federal and state laws and  regulations
                        including,  without  limitation,   compliance  with  all
                        federal and state  securities  laws and  withholding tax
                        requirements and with the rules of NASDAQ, if the Common
                        Stock is listed on the NASDAQ  National  Market,  and of
                        all domestic  stock  exchanges on which the Common Stock
                        may be listed.  Any share certificate issued to evidence
                        shares for which a Stock  Option is  exercised  may bear
                        legends and  statements  the Board of  Directors  or the
                        Committee,  as the case may be, shall deem  advisable to
                        assure  compliance  with  federal  and  state  laws  and
                        regulations. No Stock Option shall be exercisable and no
                        shares will be delivered under the Plan, until the


                                       9
<PAGE>

                        Company  has  obtained  the  consent  or  approval  from
                        regulatory bodies, federal or state, having jurisdiction
                        over  such  matters  as the  Board of  Directors  or the
                        Committee,  as the case may be, may deem  advisable.  In
                        the case of the  exercise of a Stock  Option by a person
                        or  estate  acquiring  the right to  exercise  the Stock
                        Option as a result of the death of the Participant,  the
                        Board of Directors or the Committee, as the case may be,
                        may require  reasonable  evidence as to the ownership of
                        the Stock  Option and may require  consents and releases
                        of taxing authorities that it may deem advisable.

                4.5     No Right to Employment

                        Neither the adoption of the Plan nor its operation,  nor
                        any document describing or referring to the Plan, or any
                        part  thereof,  nor the  granting  of any Stock  Options
                        hereunder,  shall confer upon any Participant  under the
                        Plan any right to  continue in the employ of the Company
                        or any Subsidiary,  or shall in any way affect the right
                        and power of the Company or any  Subsidiary to terminate
                        the  employment of any  Participant  at any time with or
                        without assigning a reason therefor,  to the same extent
                        as  might  have  been  done if the  Plan  had  not  been
                        adopted.

                4.6     Exclusion from Pension Computations

                        By  acceptance  of a grant of a Stock  Option  under the
                        Plan,  the  recipient  shall be deemed to agree that any
                        income realized upon the receipt or exercise  thereof or
                        upon  the   disposition  of  the  shares  received  upon
                        exercise  will  not  be  taken  into  account  as  "base
                        remuneration",  "wages",  "salary" or  "compensation" in
                        determining the amount of any contribution to or payment
                        or any  other  benefit  under any  pension,  retirement,
                        incentive,  profit-sharing or deferred compensation plan
                        of the Company or any Subsidiary.

                4.7     Abandonment of Options

                        A  Participant  or  Eligible  Director  may at any  time
                        abandon a Stock Option prior to its expiration date. The
                        abandonment shall be evidenced in writing,  in such form
                        as the Board of Directors or the Committee,  as the case
                        may be, may from time to time  prescribe.  A Participant
                        or Eligible  Director  shall have no further rights with
                        respect to any Stock Option so abandoned.

                4.8     Interpretation of the Plan

                        Headings are given to the Sections of the Plan solely as
                        a convenience  to facilitate  reference,  such headings,
                        numbering  and  paragraphing  shall  not in any  case be
                        deemed  in  any  way   material   or   relevant  to  the
                        construction  of the Plan or any provision  hereof.  The
                        use of the  masculine  gender shall also include  within
                        its meaning the feminine.  The use of the singular shall
                        also  include  within  Its  meaning  the plural and vice
                        versa.

                4.9     Use of Proceeds

                        Funds received by the Company upon the exercise of Stock
                        Options shall be used for the general corporate purposes
                        of the Company.

                4.10    Construction of Plan

                        The place of  administration of the Plan shall be in the
                        Commonwealth   of   Pennsylvania,   and  the   validity,
                        construction, interpretation,  administration and effect
                        of the Plan and of its rules and regulations, and rights
                        relating  to the  Plan,  shall be  determined  solely in
                        accordance   with  the  laws  of  the   Commonwealth  of
                        Virginia.


                                       10
<PAGE>
                     FIRST CHESAPEAKE FINANCIAL CORPORATION

         The undersigned hereby appoints James J. Greenfield and Mark Mendelson,
and each of them, the attorneys and proxies of the undersigned,  with full power
of  substitution,  to vote on behalf  of the  undersigned  all of the  shares of
Common Stock of First Chesapeake Financial  Corporation which the undersigned is
entitled  to vote at the Annual  Meeting of  Shareholders  thereof to be held on
December 29, 1999 and at any and all  postponements  and  adjournments  thereof,
upon the following matters:

          1.        For  the  election  of  Richard  N.  Chakejian,   Jr.,  Mark
                    Mendelson,   Matthew   Coppolino,   Mark  E.  Glatz,   James
                    Greenfield, John Papandon, Jay Vederman and Pasquale Nestico
                    to  serve  as   Directors   until  the  Annual   Meeting  of
                    Shareholders  of the Company to be held in the year 2000 and
                    until their successors are elected and qualified:

                    _____For All Nominees        _____Against All Nominees

                    (INSTRUCTIONS:  TO  VOTE  AGAINST  ANY  INDIVIDUAL  NOMINEE,
                    STRIKE A LINE THROUGH THE NOMINEES NAME BELOW):

                    Richard  N.   Chakejian,   Jr.,  Mark   Mendelson,   Matthew
                    Coppolino,  Mark E. Glatz, James Greenfield,  John Papandon,
                    Jay Vederman, and Pasquale Nestico.


          2.        For the  approval of the 1999 ISO Plan.  The Board  requests
                    the shareholders' approval of the 1999 ISO Plan.

                    _____For Approval            _____Against Approval


          3.        In their discretion, the Proxies are authorized to vote upon
                    such other  business as may properly come before the meeting
                    including matters incident to its conduct.


         THE BOARD OF DIRECTORS RECOMMENDS A VOTE "FOR" ITEMS NO. 1 AND NO. 2.

         IF NO SPECIFICATION IS MADE, SUCH PROXY WILL BE VOTED "FOR" SUCH ITEM.

Dated _______________, 1999


_______________________________________     Please sign as name appears on stock
              Signature                     certificate.  If stock is jointly
                                            owned, both parties must sign.
_______________________________________
              Signature


          THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS.
              PLEASE DATE, SIGN AND RETURN THIS PROXY IMMEDIATELY.



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