HARRYS FARMERS MARKET INC
8-K, 1997-11-20
GROCERY STORES
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<PAGE>
 
                       SECURITIES AND EXCHANGE COMMISSION

                            WASHINGTON, D.C.  20549


                                    FORM 8-K

                                 CURRENT REPORT

                       PURSUANT TO SECTION 13 OR 15(D) OF
                      THE SECURITIES EXCHANGE ACT OF 1934
                                        


DATE OF REPORT (DATE OF EARLIEST EVENT REPORTED):       NOVEMBER 3, 1997
                                                       --------------------



                         HARRY'S FARMERS MARKET, INC.
- --------------------------------------------------------------------------------
               (EXACT NAME OF REGISTRANT AS SPECIFIED IN CHARTER)



          GEORGIA                     0-21486                    58-2037452
- ----------------------------          -------                    ----------
(STATE OR OTHER JURISDICTION   (COMMISSION FILE NUMBER)        (IRS EMPLOYER
 OF INCORPORATION)                                           IDENTIFICATION NO.)



                            1180 UPPER HEMBREE ROAD
                             ROSWELL, GEORGIA 30076
 ----------------------------------------------------------------------------
         (Address of Principal Executive Offices, Including Zip Code)

                              (770) 664-6300
      ------------------------------------------------------------------
             (Registrant's Telephone Number, Including Area Code)
<PAGE>
 
ITEM 5.  OTHER EVENTS.
- ------   ------------ 

      On November 3, 1997, Harry's Farmers Market, Inc. (the "Company") entered
into a series of agreements with Progressive Food Concepts, Inc., a majority
owned subsidiary of Boston Chicken, Inc. ("PFCI"), pursuant to which the two
entities amended and restructured certain aspects of a transaction which was
originally entered into on January 31, 1997 (the "January Transaction").  In
accordance with such amendments, as more particularly described below, PFCI has
redeemed the 2.5% interest the Company held in PFCI, as consideration for (i)
PFCI's payment of $2.5 million, (ii)  the funding of $2.5 million under the
Development Loan, (iii) the commitment by PFCI to make available to the Company
$4.0 million under the Development Loan, as described below, within the next
twelve months, and (v) beginning in 1999, the Company's right to use certain
intellectual property, including the trademarks and developmental rights to the
Harry's Farmers Market and Harry's In A Hurry concepts, which had been sold to
PFCI in the January Transaction (collectively, the "Restructuring").

      The Development Loan.  The Company and PFCI amended that certain Secured
      --------------------                                                    
Loan Agreement between the parties whereby the Company, using a portion of the
consideration described above, paid $2.5 million to reduce outstanding
indebtedness under the Development Loan.  The amount available under the
Development Loan was reduced to $5.5 million of which $1.5 million is
outstanding.  PFCI has committed to loan the remaining funds under the
Development Loan to the Company by funding $2.0 million on May 3, 1998 and $2.0
million on November 3, 1998.  The Development Loan is to be used by the Company
to fund expenditures in connection with a Mutual Consulting Agreement between
the Company, PFCI and Harry A. Blazer, President and Chief Executive Officer of
the Company, for refurbishment of existing Company stores, for development of
new Harry's In A Hurry Stores and for general corporate purposes.

      Intellectual Property Rights.  In connection with the January Transaction,
      ----------------------------                                              
the Company transferred certain federal and state registered and unregistered
trademarks, trademark applications, registered and unregistered service marks,
service mark applications, trade names, trade name rights, copyrights, trade
secrets and know-how and other proprietary information of the Company (the
"Intellectual Property") to a newly organized business trust (the "Trust").
The Trust then issued to the Company two ownership certificates, one of which
entitled the holder to beneficial ownership of, and a license to use, the
Intellectual Property in the States of Georgia and Alabama and one of which (the
"Worldwide Certificate") entitled the holder to beneficial ownership of, and a
license to use, the Intellectual Property throughout the rest of the world.  The
Company then transferred the Worldwide Certificate to PFCI.

      As a result of the Restructuring, and the redemption of the 712.3746
shares of PFCI previously held by the Company, the Company's rights to use the
Intellectual Property were expanded. Beginning on November 3, 1999, the Company
will be entitled to use the Intellectual Property, on a non-exclusive basis, in
the states of Tennessee, North Carolina and South Carolina. However, in such
states, the Company will have the exclusive right to use the "Harry's" name and
trademarks, service marks and trade names incorporating the "Harry's" name (the
"Harry's Marks") effective immediately. Also on November 3, 1999, the Company's
exclusive rights to use 

                                      -2-
<PAGE>
 
the Intellectual Property in the states of Georgia and Alabama ceases,
notwithstanding the continued exclusivity on behalf of the Company to the
Harry's Marks in such states. In addition, on January 31, 2004, the Company will
be entitled to use the Intellectual Property, on a non-exclusive basis,
throughout the world; provided however, that the Company's exclusive right to
use the Harry's Marks on a worldwide basis are subject to PFCI having not made
the decision to use the Harry's Marks by such time.

      In addition, the Company is now entitled, at its option, to create or
develop a new name or identity for the Harry's In A Hurry stores and the Harry's
Farmers Market megastores, and such new name will not be included in the
Intellectual Property, as ownership thereof will belong exclusively to the
Company.

      The Company owns and operates five stores in the Atlanta area, including
three Harry's Farmers Markets, which are mega-markets specializing in high
quality fresh fruits and vegetables, meats and seafood, fresh-bakery goods,
freshly-made, ready-to-heat and ready-to-eat prepared foods, and deli, cheese
and dairy products, and two Harry's-In-A-Hurry stores which are smaller than the
mega-markets, with more emphasis on fresh, ready-to-heat and ready-to-eat
prepared foods of high quality. The Company's line of over 300 prepared food
products and meals are made in the Company's USDA-approved manufacturing
facility, while over 200 proprietary bakery items are baked fresh daily in the
Company's 55,000 square foot bakery.

ITEM 7.  FINANCIAL STATEMENTS, PRO FORMA FINANCIAL STATEMENTS AND EXHIBITS.
- ------   ----------------------------------------------------------------- 

      Exhibit           Description
      -------           -----------

        10.1   Redemption Agreement dated as of November 3, 1997 between
               PFCI and the Company.
        10.2   Second Amended and Restated Secured Loan Agreement dated as
               of November 3, 1997 between PFCI and the Company.
        10.3   First Amendment to Trust Agreement dated as of November 3,
               1997 by and among Wilmington Trust Company, PFCI and the
               Company.
        10.4   First Amendment to Newco License Agreement dated as of
               November 3, 1997 between HFMI Trust and PFCI.
        10.5   First Amendment to HFMI License Agreement dated as of
               November 3, 1997 between HFMI Trust and the Company.
        10.6   First Amendment to Transfer Agreement dated as of November
               3, 1997 between and among Wilmington Trust Company, as trustee
               for the HFMI Trust, the Company and PFCI.
        10.7   First Amendment to Consulting Services Agreement dated as
               of November 3, 1997 between PFCI, the Company and Harry A.
               Blazer.
        99.1   Press Release of the Company dated November 4, 1997.

                                      -3-
<PAGE>
 
                                  SIGNATURES
                                  ----------


      Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.

                             HARRY'S FARMERS MARKET, INC.
                                     (Registrant)



                           By   /S/ HARRY A. BLAZER
                              -------------------------------------
                              Harry A. Blazer
                              President and Chief Executive Officer


Date:  November 19, 1997

                                      -4-
<PAGE>
 
                _______________________________________________



                      SECURITIES AND EXCHANGE COMMISSION
                            WASHINGTON, D. C. 20549



                                  ___________

                                   EXHIBITS

                                      TO

                                CURRENT REPORT

                                      ON

                                   FORM 8-K

                            DATED NOVEMBER 3, 1997


                         HARRY'S FARMERS MARKET, INC.

                _______________________________________________
<PAGE>
 
                               INDEX TO EXHIBITS
                               -----------------

          Exhibit         Description
          -------         -----------

            10.1         Redemption Agreement dated as of November 3, 1997
                         between PFCI and the Company.
            10.2         Second Amended and Restated Secured Loan
                         Agreement dated as of November 3, 1997 between PFCI and
                         the Company.
            10.3         First Amendment to Trust Agreement dated as of
                         November 3, 1997 by and among Wilmington Trust
                         Company, PFCI and the Company.
            10.4         First Amendment to Newco License Agreement dated
                         as of November 3, 1997 between HFMI Trust and PFCI.
            10.5         First Amendment to HFMI License Agreement dated
                         as of November 3, 1997 between HFMI Trust and the
                         Company.
            10.6         First Amendment to Transfer Agreement dated as of
                         November 3, 1997 between and among Wilmington Trust
                         Company, as trustee for the HFMI Trust, the Company and
                         PFCI.
            10.7         First Amendment to Consulting Services Agreement
                         dated as of November 3, 1997 between PFCI, the Company
                         and Harry A. Blazer.
            99.1         Press Release of the Company dated November 4,
                         1997.

<PAGE>
 
                                                                    EXHIBIT 10.1
 
                             REDEMPTION AGREEMENT
                             --------------------

     This Redemption Agreement is made and entered into on this 3rd day of
November, 1997, by and between HARRY'S FARMERS MARKET, INC., a Georgia
corporation ("HFMI"), and PROGRESSIVE FOOD CONCEPTS, INC., a Delaware
corporation ("PFCI").

                                   RECITALS
                                   --------

A.   Pursuant to a series of transactions between PFCI and HFMI on January 31,
     1997, including, without limitation, the transactions described in that
     certain Acquisition Agreement, dated January 31, 1997, between HFMI and
     PFCI (formerly known as "HFMI Acquisition Corporation"), HFMI acquired and
     now owns 712.3746 shares of common stock, having a par value of $0.01 per
     share, of PFCI (the "Shares").

B.   Pursuant to the Acquisition Agreement, HFMI acquired certain rights against
     dilution of its interests (the "Anti-Dilution Rights") by requiring PFCI,
     under certain circumstances, to issue additional shares of common stock to
     HFMI.

C.   HFMI desires to sell to PFCI all of the Shares, as more particularly set
     forth below, and PFCI desires to purchase the Shares upon the terms and
     conditions set forth herein.

                                   COVENANTS
                                   ---------

     In consideration of the mutual covenants and agreements hereinafter set
forth and other valuable consideration, receipt and sufficiency of which are
acknowledged, the parties hereby agree as follows:

     1.   REPURCHASE OF THE SHARES.  At the Closing (defined below), PFCI shall
          ------------------------                                             
purchase from HFMI, and HFMI shall sell, transfer, assign, convey and deliver to
PFCI, the Shares for the Purchase Consideration (defined below), free and clear
and exclusive of any and all liabilities, obligations, liens, claims or
encumbrances, whether absolute, accrued, contingent or otherwise (the
"Redemption").  Upon completion of the Redemption, HFMI shall have no further
rights to receive any additional issuance of shares of PFCI (including, without
limitation, pursuant to the Anti-Dilution Rights).

     2.   PURCHASE CONSIDERATION.  The consideration for the Redemption (the
          ----------------------                                            
"Purchase Consideration") shall include the following:

          2.1  $2,500,000 cash;

          2.2  the recharacterization, as of the Closing, of the funds advanced
     under the Special Development Loan to be part of the Development Loan, as
     those terms are defined in that certain Amended and Restated Secured Loan
     Agreement between PFCI and HFMI on June 6, 1997 (the "Loan Agreement");
<PAGE>
 
          2.3  the further amendment and restatement of the Loan Agreement, in
     the form attached hereto as Exhibit A (the "Loan Amendment");

          2.4  the amendment of that certain Trust Agreement, dated January 30,
     1997, between Wilmington Trust Company, HFMI and PFCI, in the form attached
     hereto as Exhibit B (the "Trust Amendment");
 
          2.5  the amendment of that certain Transfer Agreement, dated January
     31, 1997, by and between HFMI, PFCI and HFMI Trust, in the form attached
     hereto as Exhibit C (the "Transfer Amendment");

          2.6  the amendment of that certain Newco License Agreement, dated
     January 31, 1997, between HFMI Trust and PFCI, in the form attached hereto
     as Exhibit D (the "Newco License Amendment");

          2.7  the amendment of that certain HFMI License Agreement, dated
     January 31, 1997, between HFMI Trust and HFMI, in the form attached hereto
     as Exhibit E (the "HFMI License Amendment");

          2.8  the amendment of that certain Consulting Services Agreement,
     dated January 31, 1997, between HFMI, PFCI and Harry Blazer, in the form
     attached hereto as Exhibit F (the "Consulting Amendment"); and

          2.9  the amendment of that certain Secured Loan Agreement, dated
     January 31, 1997, between Boston Chicken, Inc. and PFCI, in the form
     attached hereto as Exhibit H (the "BCI Amendment").

     3.   CLOSING.  The closing of the purchase and sale of the Shares (the
          --------                                                         
"Closing") shall occur at the offices of PFCI, 14123 Denver West Parkway,
Golden, CO 80401, on November 3, 1997, or at such other place and on such other
date as the parties may agree.  Throughout this Agreement, such event is
referred to as the "Closing," and such date and time are referred to as the
"Closing Date."

          3.1  At the Closing, HFMI shall do the following:

               3.1.1  HFMI shall execute and deliver to PFCI the Loan Amendment;

               3.1.2  HFMI shall execute and deliver to PFCI the Amended and
          Restated Development Note as described in the Loan Amendment;

               3.1.3  HFMI shall execute, cause Wilmington Trust Company, as
          trustee of HFMI Trust, to execute, and deliver to PFCI the Trust
          Amendment;

                                      -2-
<PAGE>
 
               3.1.4  HFMI shall execute, cause Wilmington Trust Company, as
          trustee of HFMI Trust, to execute and deliver to PFCI the Transfer
          Amendment;

               3.1.5  HFMI shall execute, cause Wilmington Trust Company, as
          trustee of HFMI Trust, to execute, and deliver to PFCI the Newco
          License Amendment;

               3.1.6  HFMI shall execute, cause Wilmington Trust Company, as
          trustee of HFMI Trust, to execute, and deliver the HFMI License
          Amendment;

               3.1.7  HFMI shall execute, cause Harry Blazer to execute, and
          deliver to PFCI the Consulting Amendment;

               3.1.8  HFMI shall pay to PFCI $2,500,000 toward repayment of a
          portion of the funds advanced by PFCI under that certain Development
          Loan, as defined in the Loan Agreement;

               3.1.9  HFMI shall deliver to PFCI one or more certificates
          evidencing the Shares, along with stock powers executed in blank;

               3.1.10 HFMI shall deliver to PFCI a resolution of its Board of
          Directors, certified as of the Closing Date by the Secretary or
          Assistant Secretary of HFMI, authorizing HFMI to execute and deliver
          this Agreement, the agreements referred to in Sections 3.1.1, 3.1.2,
          3.1.3, 3.1.4, 3.1.5, 3.1.6 and 3.1.7 and all other agreements
          necessary to perfect the transactions described herein;

               3.1.11 HFMI shall deliver to PFCI the consent of Creditanstalt-
          Bankverein to the transactions described in this Agreement;

               3.1.12 HFMI shall deliver to PFCI the certificate of the
          Secretary of State of Georgia, dated within 15 days of the Closing,
          evidencing the existence of HFMI and its good standing as a
          corporation under the laws of the State of Georgia; and

               3.1.13 HFMI shall deliver to PFCI the opinion of Alston & Bird,
          dated as of the Closing Date, in the form set forth in Exhibit G
          hereto.

          3.2  At the Closing, PFCI shall do the following:

               3.2.1  PFCI shall execute and deliver to HFMI the Loan Amendment;

                                      -3-
<PAGE>
 
               3.2.2  PFCI shall execute and deliver to HFMI the Trust
          Amendment;

               3.2.3  PFCI shall execute and deliver to HFMI the Transfer
          Amendment;

               3.2.4  PFCI shall execute and deliver the Newco License
          Amendment;

               3.2.5  PFCI shall execute and deliver to HFMI the Consulting
          Amendment;

               3.2.6  PFCI shall deliver to HFMI the $2,500,000 referred to in
          Section 2.1 above;

               3.2.7  PFCI shall deliver or cause to be delivered to HFMI, via
          wire transfer or bank check, $2,500,000 representing an additional
          draw by HFMI of and under the Development Loan, as defined in the Loan
          Agreement;

               3.2.8  PFCI shall cancel, mark "PAID" and return to HFMI that
          certain Special Development Note, dated June 6, 1997;

               3.2.9  PFCI shall deliver to HFMI an executed copy of the BCI
          Amendment; and

               3.2.10 PFCI shall deliver to HFMI a resolution of its Board of
          Directors or a duly-empowered committee of its Board of Directors,
          certified as of the Closing Date by the Secretary  or Assistant
          Secretary of PFCI, authorizing PFCI to execute and deliver this
          Agreement, the agreements referred to in Sections 3.2.1, 3.2.2, 3.2.3,
          3.2.4 and 3.2.5 and all other agreements necessary to perfect the
          transactions described herein.

     4.   REPRESENTATIONS AND WARRANTIES OF HFMI.  In order to induce PFCI to
          ---------------------------------------                            
enter into this Agreement and to purchase the Shares, HFMI represents and
warrants to PFCI as follows:

          4.1  This Agreement has been duly executed and delivered by HFMI and
     is a valid and legally binding obligation of HFMI, enforceable in
     accordance with its terms.

          4.2  Neither the execution, delivery and performance of this Agreement
     by HFMI, nor the consummation by it of the transactions contemplated
     hereby, will violate any applicable law or regulation, or any order, writ,
     injunction or decree of the United States or any court, arbitrator or
     governmental or regulatory official, body, subdivision, instrumentality,
     agency or authority, whether federal, state or local ("Governmental 

                                      -4-
<PAGE>
 
     Body"), or will conflict or be inconsistent with or result in any breach of
     any of the terms, covenants, conditions or provisions or, or constitute a
     default under, any agreement to which HFMI is a party or by which he is
     bound. No permit, any other person, except for the consent of 
     Creditanstalt-Bankverein described in Section 3.1.11, is necessary for the
     execution and delivery by HFMI of this Agreement or for the consummation by
     HFMI of the transactions contemplated hereby.

          4.3  The Shares constitute all of HFMI's interests in PFCI.

          4.4  HFMI will deliver to PFCI on the Closing Date good and marketable
     title to the Shares, free and clear and exclusive of any and all
     liabilities, obligations, liens, claims or encumbrances, whether absolute,
     accrued, contingent or otherwise.

          4.5  HFMI has no obligation to pay any fees or commissions to any
     investment banker, broker, finder or agent with respect to the transactions
     contemplated by this Agreement.

          4.6  The representations and warranties made by HFMI herein shall be
     true and correct in all respects on the Closing Date and shall survive
     until the fifth (5th) anniversary of the date hereof, regardless of any
     investigation made by or on behalf of any party to this Agreement.

     5.   REPRESENTATIONS AND WARRANTIES OF PFCI.  In order to induce HFMI to
          --------------------------------------                             
enter into this Agreement and to sell the Shares, PFCI represents and warrants
as follows:

          5.1  PFCI is a corporation duly organized, validly existing and in
     good standing under the laws of the State of Delaware.  PFCI has the power
     to execute, deliver and perform its obligations under the terms of this
     Agreement and has taken all necessary corporate action to authorize the
     execution, delivery and performance of this Agreement.

          5.2  This Agreement has been duly executed and delivered by PFCI and
     is a valid and legally binding obligation of PFCI, enforceable in
     accordance with its terms.

          5.3  Neither the execution, delivery and performance of this Agreement
     by PFCI, nor the consummation by it of the transactions contemplated
     hereby, will violate any applicable law or regulation, or any order, writ,
     injunction or decree of any Governmental Body or will conflict or be
     inconsistent with or result in any breach of any of the terms, covenants,
     conditions or provisions or, or constitute a default under, any agreement
     to which PFCI is a party or by which it is bound.  No permit, any other
     person is necessary for the execution and delivery by PFCI of this
     Agreement or for the consummation by PFCI of the transactions contemplated
     hereby.

          5.4  PFCI has no obligation to pay any fees or commissions to any
     investment banker, broker, finder or agent with respect to the transactions
     contemplated by this Agreement.

                                      -5-
<PAGE>
 
     6.   INDEMNIFICATION.
          --------------- 

          6.1  HFMI agrees to indemnify, defend and hold harmless PFCI, its
     officers, employees and agents (collectively, the "PFCI Indemnified
     Persons"), from and against all losses, claims, damages, liabilities,
     expenses (including legal fees and expenses), judgments, fines, settlements
     and other amounts incurred or suffered by PFCI or the PFCI Indemnified
     Persons and arising out of the inaccuracy of any of the representations and
     warranties made by HFMI in this Agreement or any breach by HFMI of this
     Agreement.  PFCI agrees that neither it nor the PFCI Indemnified Persons
     shall seek against HFMI, nor shall HFMI be liable for, any consequential,
     punitive, special or exemplary damages for any breach of this Agreement or
     the agreements and transactions contemplated hereby.

          6.2  PFCI agrees to indemnify, defend and hold harmless HFMI, its
     officers, employees and agents (collectively, the "HFMI Indemnified
     Persons"), from and against all losses, claims, damages, liabilities,
     expenses (including legal fees and expenses), judgments, fines, settlements
     and other amounts incurred or suffered by HFMI or the HFMI Indemnified
     Persons and arising out of the inaccuracy of any of the representations and
     warranties made by PFCI in this Agreement or any breach by PFCI of this
     Agreement.  HFMI agrees that neither it nor the HFMI Indemnified Persons
     shall seek against PFCI, nor shall PFCI be liable for, any consequential,
     punitive, special or exemplary damages for any breach of this Agreement or
     the agreements and transactions contemplated hereby.

          6.3  Any person entitled to indemnification hereunder will give prompt
     written notice to the indemnifying person of any claim with respect to
     which it seeks indemnification and, unless in such indemnified person's
     reasonable judgment a conflict of interest between such indemnified and
     indemnifying persons may exist with respect to such claim, permit such
     indemnifying person to assume the defense of such claim with counsel
     reasonably satisfactory to the indemnified person.  If such defense is
     assumed, the indemnifying person will not be subject to any liability for
     any settlement made by the indemnified person without its or his consent
     (but such consent will not be unreasonably withheld).  An indemnifying
     person who is not entitled to, or elects not to, assume the defense of a
     claim will not be obligated to pay the fees and expenses of more than one
     counsel for all parties indemnified by such indemnifying person with
     respect to such claim, unless in the reasonable judgment of such counsel a
     conflict of interest may exist between such indemnified person and any
     other of such indemnified persons with respect to such claim.

     7.   CONDITIONS PRECEDENT.  The obligations of the parties to consummate
          --------------------                                               
the purchase and sale of the Shares and to conclude the various related
transactions contemplated hereby shall be subject to the satisfaction or waiver
of the following:

          7.1  The respective deliveries of the parties contemplated by Section
     3 shall have occurred at or prior to the Closing.

                                      -6-
<PAGE>
 
          7.2  The respective representations and warranties of the parties
     shall be true and correct on the Closing Date.

          7.3  HFMI shall have obtained all consents or waivers from third
     parties necessary to convey the Shares to PFCI as described herein.
 
     8.   RIGHTS REGARDING PFCI BOARD OF DIRECTORS.  Effective as of the
          ----------------------------------------                      
Closing, notwithstanding any other document or agreement to the contrary, HFMI
agrees that it shall have no further rights to participate in the activities of
the board of directors of PFCI, including, without limitation, any right to act
as an observer, to receive notices of meetings or proposed resolutions or to
appoint a member of the board.

     9.   RELEASE.  In further consideration of the Redemption, HFMI, on behalf
          -------                                                              
of itself and its officers, directors and shareholders and their respective
successors and assigns, hereby releases, relieves, waives and forever discharges
PFCI and its subsidiaries, parent and affiliated companies and their respective
shareholders, officers, directors, employees, agents, successors and assigns
from any and all claims, demands, actions, damages, liabilities and causes of
action, whether known or unknown, which such party may have had, may presently
have or in the future may have or claim to have that directly or indirectly
relate to (and solely to) and arise out of (and solely out of) its ownership of
the Shares, including, without limitation, the actions taken by PFCI to
guarantee and collateralize certain debt of its parent company, Boston Chicken,
Inc.

     10.  MISCELLANEOUS.
          ------------- 

          10.1  The parties hereto may amend, modify and supplement this
     Agreement only in such manner as may be agreed upon by them in writing.

          10.2  Each party to this Agreement shall pay all expenses incurred by
     it in connection with this Agreement, including, without limitation, it
     legal and accounting fees and expenses, and the commissions, fees and
     expenses of any person employed or retained by it to bring about, or to
     represent it in, the transactions contemplated hereby.

          10.3  This Agreement shall be binding upon and inure to the benefit of
     the parties hereto and their respective successors and assigns.
 
          10.4  This instrument and the exhibits and schedules attached hereto
     contain the entire agreement of the parties hereto with respect to the
     purchase of the Shares, and supersede all prior understandings and
     agreement of the parties with respect to the subject matter hereof.  The
     parties do not intend that this Agreement or the agreements to be executed
     in relation thereto replace or supersede any provision of the Transaction
     Agreements unless and except to the extent of any expressed conflict
     between this Agreement and the related agreements, on the one hand, and the
     Transaction Agreements, on the other, in which case, the parties desire the
     provisions of this Agreement and the related agreements to control.

                                      -7-
<PAGE>
 
          10.5  The descriptive headings in this Agreement are inserted for
     convenience only and do not constitute a part of this Agreement.

          10.6  This Agreement may be executed in any number of multiple
     originals and counterparts, each of which shall be deemed an original.

          10.7  All notices provided for in this Agreement shall be in writing,
     duly signed by the party giving such notice, and shall be sent by reliable
     overnight courier, by fax or by registered or certified mail, return
     receipt requested, as follows:


     If to HFMI, addressed to such party at:

                         Harry's Farmers Market, Inc.
                         1180 Upper Hembree Road
                         Roswell, Georgia 30076
                         Attention:  Harry Blazer
                         Fax:    (770) 664-4920

          with a copy to:

                         Alston & Bird
                         One Atlantic Center
                         1201 West Peachtree Street
                         Atlanta, Georgia 30309
                         Attention:   John Latham, Esq.
                         Fax:         (404) 881-7913

     If to PFCI, addressed to such party at:

                         Progressive Food Concepts, Inc.
                         14123 Denver West Parkway
                         Golden, Colorado 80401
                         Attention:  Saad Nadhir
                         Fax:    (303) 216-3490

     or at such other address as the recipient may specify from time to time in
     writing.  Each notice shall be deemed to have been given upon the earlier
     of the receipt of such notice by the intended recipient thereof, two days
     after it is sent by overnight courier or sent by fax, or five days after it
     is mailed by registered or certified mail, return receipt requested.

          10.8  This Agreement shall be governed by and construed in accordance
     with the laws of the State of Georgia applicable to contracts made and to
     be performed therein.
 
     IN WITNESS WHEREOF, the parties have caused this Agreement to be executed
as of 

                                      -8-
<PAGE>
 
the day and year first above written.

                         HARRY'S FARMERS MARKET, INC.



                         BY:  ________________________________
                         ITS:


                         PROGRESSIVE FOOD CONCEPTS, INC.



                         BY:  ________________________________
                         ITS:

                                      -9-
<PAGE>
 
                                   EXHIBIT A
                               (LOAN AMENDMENT)
<PAGE>
 
                                   EXHIBIT B
                               (TRUST AMENDMENT)
<PAGE>
 
                                   EXHIBIT C
                             (TRANSFER AMENDMENT)
<PAGE>
 
                                   EXHIBIT D
                           (NEWCO LICENSE AMENDMENT)
<PAGE>
 
                                   EXHIBIT E
                            (HFMI LICENSE AMENDMENT)
<PAGE>
 
                                   EXHIBIT F
                        (CONSULTING AGREEMENT AMENDMENT)
<PAGE>
 
                                   EXHIBIT G
                           (OPINION OF ALSTON & BIRD)
<PAGE>
 
                                   EXHIBIT H
                                (BCI AMENDMENT)

<PAGE>
 
                                                                    EXHIBIT 10.2

                          SECOND AMENDED AND RESTATED
                            SECURED LOAN AGREEMENT
                            ----------------------

     This second amended and restated secured loan agreement (the "Agreement")
is made and entered into as of the 3rd day of November, 1997 between PROGRESSIVE
FOOD CONCEPTS, INC. (F/K/A HFMI ACQUISITION CORPORATION), a Delaware corporation
("Newco"), and HARRY'S FARMERS MARKET, INC., a Georgia corporation (the
"Company").

                                   RECITALS
                                   --------

     Newco and the Company entered into that Secured Loan Agreement dated
January 31, 1997 (the "Original Agreement") pursuant to which Newco agreed to
provide certain secured loans to the Company.  The Original Agreement was
amended and restated by that certain Amended and Restated Secured Loan
Agreement, dated as of June 6, 1997 (the "First Amendment"; the Original
Agreement, as amended by the First Amendment, is referred to herein as the "Loan
Agreement").  In connection with and as partial consideration for the redemption
by Newco of its shares held by Company on the date of this Agreement, Company
has repaid a portion of the funds advanced by Newco under the Development Loan
as described in the Loan Agreement, and the parties desire to further amend and
restate the Loan Agreement.

                                   COVENANTS
                                   ---------

     In consideration of the mutual representations, warranties, and covenants
set forth herein, and in consideration of any advances made hereunder to or for
the benefit of the Company by Newco, the parties hereto agree as follows:


                                   ARTICLE I

                             THE REFINANCING LOAN
                             --------------------

     1.1  The Refinancing Loan.  Newco agrees, on the terms and subject to the
          --------------------                                                
conditions hereinafter set forth, including, but not limited to, the conditions
to loan advances set forth in Article V hereof and the limitation on the amount
available from time to time to be borrowed set forth in Section 3.2 hereof, to
advance on the Closing (as defined in Section 3.7 hereof) the principal amount
of $12,000,000 (the "Refinancing Loan").  The Refinancing Loan has been advanced
by wire transfer of Newco to the account of the Company in accordance with the
Original Agreement.

     1.2  Purposes of the Refinancing Loan.  Proceeds of the Refinancing Loan
          --------------------------------                                   
shall be used by the Company to repay $12,000,000 in principal amount of
indebtedness owed to NationsBank, N.A. (South).
<PAGE>
 
                                  ARTICLE II

                             THE DEVELOPMENT LOAN
                             --------------------

     2.1  The Development Loan.  Newco agrees, on the terms and subject to the
          --------------------                                                
conditions hereinafter set forth, including, but not limited to, the conditions
to loan advances set forth in Article V hereof and the limitation on the amount
available from time to time to be borrowed as set forth in Section 3.2 hereof,
to advance a maximum principal amount of $5,500,000 (the "Development Loan") as
follows:

          (a)  as of November 3, 1997, Newco shall have advanced, and there will
be outstanding, a net principal total of $1,500,000 pursuant to requests made by
Company;

          (b)  on May 3, 1998, Newco shall advance the additional principal
amount of $2,000,000; and

          (c)  on November 3, 1998, Newco shall advance the additional principal
amount of $2,000,000.

     The obligation of Newco to make the Advances described in clauses (b) and
(c) above shall be subject to Company's compliance, at the time of each such
Advance, with the terms and conditions of this Agreement.  It is understood
that, in the event, Company does not request the Advances described in clauses
(b) and (c) above on the dates set forth therein, Company may still request
additional advances of principal (up to the Maximum Principal Balance) until the
Draw Loan Termination Date (defined below).  It is further understood that, in
the event Company requests less than $2,000,000 in additional principal on May
3, 1998, the difference between the additional principal requested and
$2,000,000 shall be added to the amount to be advanced to Company pursuant to
clause (c) above.  Each advance of the Development Loan shall be made by wire
transfer of Newco to the account of the Company.

     2.2  Purposes of the Development Loan.  Proceeds of the Development Loan
          --------------------------------                                   
shall be used by the Company solely (i) to fund expenditures of the Company
provided for in Section 3 of the Consulting Services Agreement of even date
herewith among Newco, the Company and Harry A. Blazer, (ii) for refurbishment of
existing Harry's Farmers Market megastores and Harry's in a Hurry stores, and
(iii) for development of new Harry's in a Hurry stores.  In addition to the
foregoing, Newco agrees that Company shall be entitled to use for general
corporate purposes not more than $500,000 of the proceeds of the Development
Loan to be disbursed pursuant to Section 2.1(c) above.

                                      -2-
<PAGE>
 
                                  ARTICLE III

                              GENERAL PROVISIONS
                              ------------------

     3.1  Promissory Notes.  The Refinancing Loan and the Development Loan
          ----------------                                                
(together, the "Loans") shall be evidenced by promissory notes (the "Notes") in
the forms attached hereto as Exhibit A-1 dated January 31, 1997 (the
"Refinancing Note") and Exhibit A-2 dated January 31, 1997 (the "Development
Note").

     3.2  Maximum Principal Balance.  The aggregate outstanding principal
          -------------------------                                      
balance of the Loans shall at no time exceed $17,500,000, less the principal
amount of debt contributed in respect of option exercises under Section 3.9 (the
"Maximum Principal Balance").

     3.3  The Loan Account.  Newco shall maintain a loan account on its books in
          ----------------                                                      
which shall be recorded all advances under the Loans (collectively, "Advances")
made by Newco to the Company pursuant to this Agreement, and all payments made
by the Company with respect to the Loans; provided, however, that failure to
maintain such account or record any advances therein shall not relieve the
Company of its obligations to repay the outstanding principal amount of the
Loans, all accrued interest thereon, and any amount payable with respect thereto
in accordance with the terms of this Agreement and the Notes.

     3.4  Interest Rate.
          ------------- 

          (a)  Interest shall accrue daily on the aggregate outstanding
principal balance of the Refinancing Loan and the Development Loan, for the
period commencing on the date such Loans are made until such Loans are paid in
full, (i) during the period commencing on the date such Loans are made until the
January 31, 2002 (the "Draw Loan Termination Date"), at a per annum rate of 5%,
and (ii) thereafter at a per annum rate equal to the rate designated and
announced by Bank of America Illinois or its successor in interest ("B of A")
from time to time as its "reference rate" in effect at its principal office in
Chicago, Illinois, plus 1%. The interest rate shall be adjusted, from time to
time, on the same day on which B of A adjusts its "reference rate." Interest on
the outstanding principal amount of such Loans shall be payable in arrears on
the dates set forth herein and at maturity (whether at stated maturity, by
acceleration or otherwise).

          (b)  Interest shall be computed on the basis of a 360-day year and the
actual number of days elapsed.

          (c)  Any principal payment due under a Note not paid when due, whether
at stated maturity, by notice of repayment, by acceleration or otherwise, shall,
to the extent permitted by applicable law, thereafter bear interest (compounded
monthly and payable upon demand) at a rate which is 2% per annum in excess of
the rate of

                                      -3-
<PAGE>
 
interest otherwise payable under this Agreement in respect of such principal
amount until such unpaid amount has been paid in full (whether before or after
judgment).

     3.5  Payment of Interest.  During the Interest Payment Period (as defined
          -------------------                                                 
below) the Company shall pay to Newco interest only on the outstanding principal
balance of the Refinancing Loan and the Development Loan on the first day of
each fiscal quarter of the Company.  The "Interest Payment Period" shall mean
the period commencing on the first day of the fiscal quarter immediately
following the date on which the Company initially draws on the Refinancing Loan
and the Development Loan under this Agreement and continuing through and
including the Draw Loan Termination Date.

     3.6  Repayment of the Loans.  If not earlier paid, exchanged in accordance
          ----------------------                                               
with Section 3.9, or if not accelerated for payment, the outstanding principal
amount of the Loans shall, at the close of business on the Draw Loan Termination
Date, thereafter become an amortized term loan payable as follows:  the
principal balance of the Loans shall be payable to Newco in 20 substantially
equal quarterly installments of principal (the amount of which periodic
installments of principal shall be determined at the close of business on the
Draw Loan Termination Date based on a schedule amortizing such outstanding
principal balance of the Loans as of such date in 40 substantially equal
quarterly installments of principal), plus accrued but unpaid interest, on the
first day of each of Newco's 20 consecutive fiscal quarters, commencing on the
first day of the first quarter commencing after the Draw Loan Termination Date
and continuing until the first day of the first quarter commencing after the
fifth anniversary of the Draw Loan Termination Date, when the entire remaining
principal balance of the Loans and all interest accrued thereon shall be due and
payable.

     3.7  Term of this Agreement.  This Agreement and all covenants and
          ----------------------                                       
agreements of Newco hereunder shall be effective as of January 31, 1997 and
shall continue in effect until the last to occur of (i) the exercise,
expiration, or other termination of all remaining option rights granted in
Section 3.9 hereof, (ii) the date on which there is no amount (principal or
interest) remaining outstanding under the Notes and (iii) the date on which
Newco no longer has an obligation to make any Advances hereunder if the Company
were to make a valid request for an Advance pursuant to and in accordance with
Article V hereof.  Notwithstanding the effective date of this Agreement, the
closing of the loan transaction contemplated hereby (the "Closing") shall take
place at the offices of Sutherland, Asbill & Brennan, L.L.P., 999 Peachtree
Street, N.E., Atlanta, Georgia, at 8:00 a.m., local time, on January 31, 1997
(the "Closing Date").

     3.8  Subordination of the Loans. The Loans and other obligations of the
          --------------------------                                        
Company under the Notes and this Agreement have been subordinated in right of
payment, and the liens and security interest granted by the Company or its
Subsidiaries to secure the Loans have been subordinated in right of priority, to
certain indebtedness and any refinancing of such indebtedness, in each case
pursuant to a certain

                                      -4-
<PAGE>
 
Intercreditor Agreement, dated as of January 31, 1997 (the "Intercreditor
Agreement"), between Newco and Creditanstalt-Bankverein, as the agent (in such
capacity and together with any successor Agents, the "Agent") for the lenders
party to the Amended and Restated Credit Agreement, dated as of December 30,
1994, or any agreement governing such refinancing indebtedness (such agreement
as amended, supplemented or refinanced, the "Bank Credit Agreement"), among the
Company, such lenders and the Agent. Any instrument, document or agreement
evidencing or securing the Loans, including, but not limited to, the Notes, will
on the date hereof or on the date of execution thereof, whichever is later,
shall either provide by its terms, or shall be inscribed with a legend
indicating, that such instrument, document or agreement has been subordinated
pursuant to the Intercreditor Agreement and is subject to the terms and
conditions thereof.

     3.9  Option and Mandatory Share Purchase.
          ----------------------------------- 

          (a)  Subject to the provisions of Section 3.9(b), Newco shall have the
option, at any time and from time to time after the earlier of (i) the
acceleration of any of the Loans or (ii) July 30, 1998 and up to the later of
the first day of the first fiscal quarter of the Company commencing after the
Draw Loan Termination Date, to purchase (the "Option") at a purchase price of
$40 per share (the "Option Price") up to that number of shares of Series B
Preferred Stock of the Company equal to (A) the Maximum Principal Balance,
divided by (B) the Option Price, provided, however, that Newco shall be
permitted to exercise the Option to purchase the shares of Series B Preferred
Stock in excess of 300,000 shares (adjusted in the same manner as provided in
Section 3.9(e)) (i) only to the extent it has initially funded the Development
Loan (at a rate of one share becoming exercisable for each $40 of funding)
unless such Development Loan was not funded due to a material breach of any of
the Company's obligations to Newco under the agreements entered into between the
Company and Newco on January 31, 1997 (which breach was not cured pursuant to
any applicable right to notice and cure) and (ii) in any case, only to purchase
up to a maximum of 137,500 shares of Series B Preferred Stock (as adjusted in
the same manner as provided in Section 3.9(e)) in connection with the funding of
the Development Loan.

          (b)  Newco shall be required to exercise the Option and thereby
purchase from the Company, and the Company shall be required to sell to Newco,
that number of shares of Series B Preferred Stock equal to (A) $12,000,000,
divided by (B) the Option Price, not later than January 31, 2002, provided that
Newco shall not be required to consummate such purchase if on such date  there
exists any Refinancing Default unless such Refinancing Default is cured in
accordance with the provisions of Section 10.2 hereof, in which event Newco
shall be required to consummate such purchase upon such cure.

          (c)  Newco shall pay the purchase price upon any exercise of the
Option by the contribution to the Company of a principal amount of the Loans
equal to

                                      -5-
<PAGE>
 
the purchase price, and, to the extent the principal amount of outstanding Loans
is insufficient for this purpose, by delivery of cash.

          (d)  Upon exercise of any portion of the Option under this Section
3.9, Newco's obligations to make additional Advances to the Company under this
Agreement shall be reduced by an aggregate amount equal to the amount paid upon
such Option exercise.

          (e)  In case of any reclassification or change of outstanding shares
of Series B Preferred Stock of the Company or in case of any consolidation or
merger of the Company with or into any partnership, corporation, or other entity
(other than a merger in which the Company is the surviving entity and which does
not result in any reclassification or change of outstanding shares of Series B
Preferred Stock of the Company, other than a change in number of shares of
Series B Preferred Stock of the Company issuable upon exercise of the Option) or
in case of any sale or conveyance to any partnership, corporation, or other
entity of the property of the Company as an entirety or substantially as an
entirety, then the holder of the Notes shall have the right thereafter to
exercise the Option for the kind and amount of units and other securities and
property receivable upon such reclassification, change, consolidation, merger,
sale, or conveyance by a holder of the number of shares of Series B Preferred
Stock of the Company issuable upon exercise of the Option immediately prior to
such reclassification, change, consolidation, merger, sale, or conveyance,
subject to adjustments which shall be as nearly equivalent as may be practicable
to the adjustments provided for herein.
 
     3.10  Obligations.  Subject to Section 10.2 hereof, all Advances made
           -----------                                                    
hereunder, and all interest accrued thereon, shall constitute one obligation of
the Company with regard to enforcing the security interests granted by this
Agreement and by all other security interests, liens, claims, and encumbrances
from time to time hereafter granted to Newco by the Company.  For all other
purposes, the Development Loan and the Refinancing Loan shall be separate
obligations.  In the event Newco makes one or more payments to a senior lender
to the Company to cure any payment default by the Company, such amounts shall be
considered Advances hereunder, shall bear interest (compounded monthly) at a
rate which is 2% per annum in excess of the rate referred to in Section
3.4(a)(ii), shall be payable on demand and shall be subordinated in accordance
with the terms of the Intercreditor Agreement.
 
     3.11  Credit Resources.  The Company acknowledges that Newco has informed
           ----------------                                                   
it that Newco may not from time to time in the future have cash, cash
equivalents, and credit resources sufficient to permit Newco to necessarily make
all requested Advances under this Agreement while maintaining sufficient working
capital for Newco's operating needs.  The Company agrees that in the event Newco
shall fail to fund the Loans as and to the extent required hereby solely as a
result of the unavailability to Newco of cash and/or credit resources to fund
the Loans and not as a result of any failure of the Company to satisfy the
conditions precedent to Advances or

                                      -6-
<PAGE>
 
of the occurrence of a Development Default or Event of Default hereunder (a
"Funding Default"), such Funding Default shall not (a) constitute fraud (by any
person or entity, including Newco and its successors and assignees) or (b) give
rise to any liability of any person or entity (other than Newco and its
successors and assignees) in any other tort, and the Company further agrees that
it shall be limited to its remedies in contract and in a non-fraud tort action
against Newco. Newco and the Company agree that this Section 3.11 shall not
diminish or otherwise affect in any way the amount of damages for which Newco
may be liable to the Company in a contract or non-fraud tort action for a
Funding Default.

     3.12  Payment Method.  All payments to be made by the Company hereunder
           --------------                                                   
shall be made in lawful money of the United States, in immediately available
funds, without set off, counterclaims, deduction or withholding of any type.

     3.13  Tax Treatment.  The Company and Newco both covenant and agree that
           -------------                                                     
they will each treat aggregate outstanding principal balances of the Refinancing
Loan and the Development Loan created hereunder as debt for income, state and
local tax purposes, unless the parties expressly otherwise agree.


                                  ARTICLE IV

                            SECURITY AND COLLATERAL
                            -----------------------

     4.1  Security Interest.  To secure payment and performance of the Company's
          -----------------                                                     
obligations hereunder and under the Notes, and any and all other indebtedness,
obligations or liabilities of any kind of the Company to Newco arising under
this Agreement, whether now existing or hereafter arising, direct or indirect,
absolute or contingent, joint and/or several, the Company hereby grants to Newco
a continuing security interest in and to the following property and interests in
property, whether now owned or hereafter acquired by the Company and wheresoever
located:

          (a)  all of the Company's property and rights and interest therein
(except in connection with the Nationwide Debt Agreement (as defined in Section
4.2), accounts, equipment (including, but not limited to machinery, furniture,
fixtures, tools,  and other tangible property), inventory, leasehold
improvements, contract rights (including its rights as lessee under all leases
of real property), general intangibles (other than intellectual property that is
required to be contributed to the HFMI Trust but including the Company's
interest in the HFMI Trust evidenced by HFMI Trust Certificate and the license
granted thereby), deposit accounts, tax refunds, chattel paper, instruments,
notes, letters of credit, documents, and documents of title, capital stock or
other ownership interests of all Subsidiaries (as defined in Section 8.10
hereof) and all shares of common stock of Newco owned by the Company;

          (b)  all insurance proceeds of or relating to any of the foregoing;

                                      -7-
<PAGE>
 
          (c)  all of the Company's books, records, and computer programs and
data relating to any of the foregoing; and

          (d)  all accessories and additions to, substitutions for, and
replacements, products, and proceeds of, any of the foregoing (all of the
foregoing, and all of the security described in Sections 4.2 and 4.3, being
referred to collectively as the "Collateral").

     4.2  Subsidiary Security Documents.  The Company shall cause each person or
          -----------------------------                                         
entity becoming a Subsidiary of the Company from time to time to execute and
deliver to Newco, within thirty (30) days after such person or entity becomes a
Subsidiary, a guarantee substantially in the form attached hereto as Exhibit B-1
and a security agreement substantially in the form attached hereto as Exhibit B-
2, together with all financing statements and other related documents (including
real estate deeds to secure debt) as Newco may reasonably request and such
closing documents with respect to such Subsidiary of the type described in
Article IX as Newco may reasonably request, sufficient to grant to Newco a
second-priority lien and security interest in all assets of each Subsidiary of
the type described in Section 4.1, except to the extent prohibited by the Bank
Credit Agreement or the Company's and/or any Subsidiary's agreements with
Nationwide Life Insurance Company, or any refinancing of such indebtedness (such
agreements, together with any refinancing thereof, the "Nationwide Debt
Agreement").

     4.3  Preservation of Collateral and Perfection of Security Interests
          ---------------------------------------------------------------
Therein.
- ------- 

          (a)  the Company shall execute and deliver to Newco, and shall, except
to the extent prohibited by the Nationwide Debt Agreement, execute and deliver
or cause any Subsidiary of the Company to execute and deliver to Newco at any
time or times hereafter at the request of Newco or the Agent (as defined in
Section 4.4 below), all financing statements or other documents, including real
estate deeds to secure debt on real estate owned by the Company or its
Subsidiaries and Subsidiary security agreements (the "Security Instruments")
(and pay the cost of filing or recording the same in all public offices deemed
reasonably necessary by Newco), as Newco or the Agent may reasonably request, in
forms satisfactory to Newco, and take all further action that Newco or the Agent
may request, or which may be reasonably necessary or desirable, to perfect and
keep perfected a second-priority security interest in the Collateral granted by
the Company to Newco, to create and perfect a second-priority security interest
in the assets of any Subsidiaries of the Company provided in Section 4.2 hereof,
or otherwise to protect and preserve the Collateral and Newco's security
interest therein.  Should the Company fail to do so after receipt of five (5)
business days' notice in writing, Newco is authorized to sign any such Security
Instruments as the Company 's agent.

          (b)  the Company will furnish to Newco from time to time statements
and schedules further identifying and describing the Collateral and such other
reports in

                                      -8-
<PAGE>
 
connection with the Collateral as Newco may reasonably request, all in
reasonable detail.

          (c)  the Company shall notify Newco, within thirty (30) days after the
occurrence thereof, of the acquisition of any property by the Company that is
not subject to the existing liens and security interests, in favor of Newco, of
any person or entity's becoming a Subsidiary, and of any other event or
condition that may require additional action of any nature in order to create,
preserve, or perfect the liens and security interests of Newco.

          (d)  the Company shall, except to the extent prohibited by the
Nationwide Debt Agreement, cause each Subsidiary to cause all tangible
Collateral to be maintained and preserved in the same condition, repair and
working order as when new, ordinary wear and tear excepted, and in accordance
with any manufacturer's manual.

     4.4  Alternate Security Agreements.  If requested by Newco in order for the
          -----------------------------                                         
transactions contemplated by this Agreement to comply with the limitations and
restrictions of any applicable agreement between Newco and its lender or between
its lender and its lender's banks and any bank designated as agent for its
lender's banks ("Newco Bank Agent"), as amended from time to time, or to obtain
a waiver therefrom, the Company hereby agrees that a security interest as
referred to in Section 4.1 hereof, and the additional security interests
described in Sections 4.2 and 4.3 hereof may be assigned by Newco to Newco's
lender or to the Newco Bank Agent.

                                   ARTICLE V

                            CONDITIONS TO ADVANCES
                            ----------------------

     Notwithstanding any other provisions contained in this Agreement, Newco's
obligations to make any Advance (including an initial Advance) provided for in
Section 1.1 and Section 2.1 shall be conditioned upon the following:

     5.1  No Material Adverse Change.  The Company shall not, at any time or
          --------------------------                                        
times subsequent to the date hereof, experienced a Material Adverse Change
(defined below) or, in the event such a Material Adverse Change shall have
occurred, such change shall have been fully remedied to the satisfaction of
Company's senior lender. "Material Adverse Change" shall mean any failure of
Company to satisfy the "Indebtedness to Tangible Net Worth Ratio" and the
"Maintenance of Tangible Net Worth" financial covenants (the "Financial
Covenants") as defined and described in sections 9.1 and 9.4 of that certain
credit agreement, as amended through and including that certain Consent and
Ninth Amendment to Amended and Restated Credit Agreement, dated as of January
31, 1997, by and among Company, as borrower, NationsBank of Georgia, National
Association and Creditanstalt-Bankverein, as lenders, and NationsBank of
Georgia, National Association, as agent (the "Credit

                                      -9-
<PAGE>
 
Agreement"). Company covenants and agrees that it will not, without the prior
written consent of Newco, enter into any agreement which has or would have the
effect of making such Financial Covenants any less favorable to the lenders than
they are in the Credit Agreement. In the event the Credit Agreement is
terminated prior to the expiration of this Agreement, the Financial Covenants
will be deemed to continue solely for purposes of the definition of Material
Adverse Change hereunder.

     5.2  No Default.  Neither a Development Default (as that term is defined in
          ----------                                                            
Article X hereof) nor any event which, through the passage of time or the
service of notice or both, would mature into a Development Default (an "Event of
Default") shall have occurred and be continuing.  The condition set forth in
this Section 5.2 shall be a condition only to Advances under the Development
Loan.

     5.3  Representations and Warranties.  The representations and warranties
          ------------------------------                                     
contained in Article VI hereof and in the other Security Instruments shall be
true and correct on and as of the date such  Advance is made.

     5.4  Other Requirements.  Newco shall have received, in form and substance
          ------------------                                                   
satisfactory to it, all certificates, consents, affidavits, schedules,
instruments, and other documents which the Company is obligated to provide to
Newco hereunder or which Newco may at any time reasonably request.

     5.5  Advance Request.  Other than the initial Advance, Newco shall have
          ---------------                                                   
received, at least five business days prior to the day an Advance is to be made
hereunder, (i) a certificate of the Company in the form attached hereto as
Exhibit C, which shall be signed by the chief operating officer, chief financial
officer or other officer of the Company that Newco deems appropriate, and (ii)
copies of all other documents required to be delivered to Newco under Section
7.1 below or otherwise reasonably requested.


                                  ARTICLE VI

                        REPRESENTATIONS AND WARRANTIES
                        ------------------------------
                                        
     The Company represents and warrants that:

     6.1  Financial Statements.  The financial statements to be furnished to
          --------------------                                              
Newco or the Agent in accordance with Section 7.1 below will be prepared in
conformity with generally accepted accounting principles consistently applied
throughout the periods involved, and will fairly present in all material
respects the financial condition of the Company and its Subsidiaries at the
dates thereof and its results of operations for the periods indicated (subject,
in the case of financial statements covering less than one full fiscal year, to
normal recurring year-end adjustments).

     6.2  [Intentionally Omitted.]
           ---------------------  

                                      -10-
<PAGE>
 
     6.3  [Intentionally Omitted.]
           ---------------------  

     6.4  No Pending Material Litigation or Proceedings.  There are no actions,
          ---------------------------------------------                        
suits, investigations or proceedings pending or, to the knowledge of the Company
or its Subsidiaries, threatened against or affecting the Company or its
Subsidiaries or the business or properties of the Company or its Subsidiaries,
in any court or before or by any governmental department, commission, board,
agency or instrumentality, or any arbitrator which could reasonably be expected
to have a material adverse effect on the Company.  Neither the Company nor any
of its Subsidiaries is in default with respect to any order, writ, injunction,
or decree of any court or arbitrator or governmental agency.

     6.5  Valid Organization; Due Authorization; Valid and Binding Agreement.
          ------------------------------------------------------------------ 

          (a)  The Company is a corporation duly organized, validly existing,
and in good standing under the laws of the State of Georgia, with power and
authority to enter into and perform this Agreement and to issue the Notes and
incur the indebtedness to be evidenced thereby.  The Company is qualified to do
business in each additional jurisdiction in which failure to so qualify could
have a material adverse affect on its property, business, operations, or
prospects.

          (b)  This Agreement and the Notes have each been duly authorized by
all required action on the part of the Company, and each of this Agreement and
the Notes has been duly executed and delivered by the Company and constitutes
the legal, valid, and binding obligation of the Company enforceable in
accordance with its terms.

          (c)  The execution and delivery of this Agreement and the Note and the
performance by the Company of its obligations hereunder and thereunder are not
in contravention of any law, rule or regulation, including without limitation
Regulation G, T, U, or X of the Board of Governors of the Federal Reserve
System, and will not conflict with or result in any breach of any of the
provisions, or constitute a default under or result in the creation or
imposition of any lien or encumbrance (except as expressly provided herein) upon
any of the property of the Company pursuant to any of the provisions of the
articles of incorporation or bylaws of the Company, as amended to date, or any
agreement or instrument to which the Company is a party or by which it or its
assets is bound.

          (d)  No consent, authorization, approval, or other action by, and no
notice to or filing with, any governmental authority or regulatory body or any
other person, which has not been obtained or taken, is required for the
execution and delivery of, or the performance by the Company of its obligations
under, this Agreement or the Notes.

     6.6  Conduct of Business.  Since their inception, the Company and each
          -------------------                                              
Subsidiary has conducted its business and operations in a manner consistent with
that of

                                      -11-
<PAGE>
 
an owner and operator of retail food stores, food processing facilities, baking
and food distribution facilities and other activities incidental thereto (the
"Company Business").

     6.7  Absence of Material Liabilities.  Neither the Company nor any
          -------------------------------                              
Subsidiary has any material liabilities or obligations, either accrued,
absolute, contingent, or otherwise, except (a) as set forth in its most recent
unaudited balance sheet, (b) normal liabilities and obligations incurred in the
ordinary course of business since the date of its most recent unaudited balance
sheet, and (c) obligations under contracts and agreements entered into in the
ordinary course of business.

     6.8  Tax Matters.  The Company and its Subsidiaries have filed all federal,
          -----------                                                           
state, and local tax returns which are required to be filed, except for
extensions duly obtained, and has paid, or made provisions for the payment of,
all taxes which have become due pursuant to such returns or pursuant to any
assessment received by the Company or any Subsidiary, except such taxes, if any,
as are being contested in good faith and as to which adequate reserves have been
provided.

     6.9  Ownership of Collateral; Security Interest Priority.  At the time any
          ---------------------------------------------------                  
Collateral becomes subject to a security interest of Newco hereunder, unless
Newco shall otherwise consent, (a) the Company or a Subsidiary shall be the
lawful owner of such Collateral and have the right and authority to subject the
same to the security interest of Newco, (b) none of the Collateral or collateral
granted by any Subsidiary under a Subsidiary Security Agreement shall be subject
to any lien or encumbrance other than (i) those in favor of Newco and that in
favor of the Agent, (ii) those set forth in the Company Disclosure Schedule (as
defined in the Transaction Agreement of even date herewith between Newco and the
Company) and refinancings or renewals thereof, (iii) those permitted by the Bank
Credit Agreement, and (iv) those liens that secure indebtedness permitted by
Section 8.5 hereof  (collectively, the "Permitted Liens"), nor shall there be an
effective financing statement covering any such Collateral on file in any public
office, other than those which evidence Permitted Liens. This Agreement creates
in favor of Newco a valid and perfected second-priority security interest in the
Collateral enforceable against the Company or its Subsidiary, as the case may
be, and all third parties (other than the Agent)  and secures the payment of the
Company's obligations hereunder and under the Note, and all other obligations of
the Company to Newco, whether now existing or hereafter arising, and all filings
and other actions necessary or desirable to create, preserve, or perfect such
security interest have been duly taken.  Notwithstanding the foregoing
provisions of this Section 6.9, clause (b) and (c) and the immediately preceding
sentence of this Section 6.9 shall not be inaccurate by reason of any purchase
money security interest (including pursuant to a financing lease) in any
equipment for the Company's stores.

     6.10 Location of Offices, Records, and Facilities.  The Company's chief
          --------------------------------------------                      
executive office and chief place of business and the office where the Company
keeps its records concerning its accounts, contract rights, chattel papers,
instruments, general intangibles, and other obligations arising out of or in
connection with the operation of

                                      -12-
<PAGE>
 
its business or otherwise ("Receivables"), and all originals of all leases and
other chattel paper which evidence Receivables, are located in the State of
Georgia, at the address of the Company set forth in Section 11.4 hereof (as such
address may be changed from time to time in accordance therewith). The federal
tax identification number of the Company is 58-2037452. The name of the Company
is "Harry's Farmers Market, Inc." and the Company operates under no other names
other than the names "Harry's Farmers Market/(R)/" and "Harry's In A Hurry/(R)/"
on its stores.

     6.11 Location of Inventory, Fixtures, Machinery, and Equipment.
          --------------------------------------------------------- 

          (a)  All Collateral consisting of inventory, fixtures, machinery, or
equipment is located in the following locations: 1180 Upper Hembree Road,
Roswell, Georgia; 1075 Northfield Way, Roswell, Georgia; 2025 Satellite Pointe,
Duluth, Georgia; 1875 Peachtree Street, Atlanta, Georgia; 3804 Roswell Road,
N.E., Atlanta, Georgia; 70 Powers Ferry Road, Marietta, Georgia and 1780 Nolan
Court, Morrow, Georgia (the "Clayton Property"), and at no other locations
without at least 30 days prior notice.

          (b)  If the Collateral described in clause (a) is kept at leased
locations, the Company will, at the request of Newco, use reasonable best
efforts to obtain appropriate landlord lien waivers or subordination
satisfactory to Newco, unless such has been waived in writing by Newco for the
particular instance.

          (c)  If the Collateral described in clause (a) is warehoused, the
Company will, at the request of Newco, use reasonable best efforts to
appropriate warehousemen's notices, each reasonably satisfactory to Newco,
unless such has been waived by Newco for the particular instance.

     6.12 Investment Company Act.  The Company is not an "investment company",
          ----------------------                                              
or a company "controlled" by an "investment company", within the meaning of the
Investment Company Act of 1940, as amended.

     6.13 Public Utility Holding Company Act.  The Company is not a "holding
          ----------------------------------                                
company", or an "affiliate" of a "holding company" or a "subsidiary company" of
a "holding company", within the meaning of the Public Utility Holding Newco Act
of 1935, as amended.

     6.14 Subsidiaries.  The Company has no Subsidiaries as of the date of this
          ------------                                                         
Agreement, other than Roman Properties, Inc., Karelea, Inc., and Marthasville
Trading Company.

                                      -13-
<PAGE>
 
                                  ARTICLE VII

                             AFFIRMATIVE COVENANTS
                             ---------------------
                                        
     The Company covenants and agrees that so long as this Agreement remains in
effect:

     7.1  Financial Statements.  The Company shall cause to be furnished to
          --------------------                                             
Newco and, at Newco's request, to Newco's lender or to the Agent:  (i) as soon
as practicable and in any event within 45 days after the end of each interim
fiscal quarter, statements of income and cash flows of the Company and its
Subsidiaries for such period and for the period from the beginning of the then
current fiscal year to the end of such quarter and a balance sheet of the
Company and its Subsidiaries as of the end of such quarter, setting forth in
each case, in comparative form, figures for the corresponding periods in the
preceding fiscal year, certified as accurate by the chief financial officer or
treasurer of the of the Company, subject to changes resulting from normal,
recurring year-end adjustments; (ii) as soon as practicable and in any event
within 90 days after the end of each fiscal year, statements of income and cash
flows of the Company and its Subsidiaries for such year, and a balance sheet of
the Company and its Subsidiaries as of the end of such year, setting forth in
each case, in comparative form, corresponding figures for the preceding fiscal
year and as of the end of the preceding fiscal year, audited by independent
certified public accountants selected by the Company and reasonably satisfactory
to Newco; and (iii) as soon as practicable (but in any event not more than five
business days after the president or chief financial officer of the Company
obtains knowledge of the occurrence of an event or the existence of a
circumstance giving rise to an Event of Default or a Development Default),
notice of any and all Events of Default or Development Defaults hereunder.  All
financial statements delivered to Newco, and if applicable, Newco's lender or
the Agent pursuant to the requirements of this Section 7.1 shall be prepared in
accordance with generally accepted accounting principles consistently applied.
The Company authorizes Newco to discuss the financial condition of the Company
with the Company's independent public accountants and agrees that such
discussion or communication shall be without liability to either Newco or the
Company's independent public accountants.

     7.2  Inspection.  Newco, or any person designated from time to time by
          ----------                                                       
Newco, shall have the right, from time to time hereafter, to call at the
Company's or its Subsidiaries' place or places of business on reasonable notice
during ordinary business hours, and, without hindrance or delay, (a) to inspect,
audit, check, and make copies of and extracts from the Company's and its
Subsidiaries' books, records, journals, orders, receipts, and any correspondence
and other data relating to the business of the Company or its Subsidiaries or to
any transactions between the parties hereto, and (b) to discuss the affairs,
finances, and business of the Company and its Subsidiaries with the executive
officers of the Company and its Subsidiaries.

                                      -14-
<PAGE>
 
     7.3  Conduct of Business.
          ------------------- 

          (a)  The Company shall, and shall cause each Subsidiary to (i)
maintain its existence (other than in connection with a liquidation of a
Subsidiary permitted under Section 8.6(d) hereof) and qualification to do
business in good standing in each jurisdiction where the failure to be so
qualified would have a material adverse effect on the financial condition of the
Company or its Subsidiaries, (ii) maintain in full force and effect all material
licenses, bonds, franchises, leases, patents, contracts, and other rights
necessary to the conduct of its business, and (iii) comply with all applicable
laws and regulations of any federal, state, or local governmental authority,
including those relating to environmental matters, labor and employment laws and
employee benefit matters.

          (b)  The Company shall, and shall cause its Subsidiaries to, duly pay
and discharge (i) all lawful claims, whether for labor, materials, supplies,
services, or anything else, which might or could, if unpaid, become a lien or
charge upon its property or assets, unless and to the extent only that the
validity thereof is being contested in good faith and by such appropriate
proceedings, (ii) all of its trade bills when due in accordance with customary
practice, and (iii) all taxes, unless and to the extent that the validity
thereof is being contested by the Company in good faith and by appropriate
proceedings.

          (c)  The Company shall, and shall cause each Subsidiary to, conduct
its business and operations in a manner consistent with that of the Company
Business.

          7.4  Insurance.
               --------- 

               (a)  The Company shall keep and maintain, and shall cause its
Subsidiaries to keep and maintain, at their sole cost and expense, (i) insurance
on their assets for at least 80% of the full replacement value (or the full
insurable value) thereof against loss or damage by fire, theft, explosion, and
all other hazards and risks ordinarily insured against by other owners or users
of such properties in similar businesses similarly situated; and (ii) public
liability insurance relating to the Company's and its Subsidiaries' ownership
and use of their assets.

               (b)  All such policies of insurance shall be in such form and in
such amounts as is customary in the case of other owners or users of like
properties in similar businesses, with insurers as shall be reasonably
satisfactory to Newco, provided that Newco agrees that the current insurance
maintained by the Company on the date hereof is satisfactory. Upon demand, the
Company shall deliver to Newco the original (or certified) copy of each policy
of insurance, and evidence of payment of all premiums for each such policy. Such
policies of insurance (except those of public liability) shall contain an
endorsement in form and substance acceptable to Newco, showing Newco as an
additional insured. Such endorsement, or an independent instrument furnished to
Newco, shall provide that all insurance companies will give Newco at least 30
days prior written notice before any such policy or policies of

                                      -15-
<PAGE>
 
insurance shall be altered or canceled. In the event the Company or any
Subsidiary at any time or times hereafter shall fail to obtain or maintain any
of the policies of insurance required above or to pay any premium in whole or in
part relating thereto, then Newco, without waiving or releasing any Development
Default or Event of Default hereunder, may at any time or times thereafter (but
shall be under no obligation to do so) obtain and maintain such policies of
insurance and pay such premium and take any other action with respect thereto
which Newco deems advisable. All sums so disbursed by Newco, including
reasonable attorneys' fees, court costs, expenses, and other charges relating
thereto, shall be part of the Company's obligations hereunder, payable by the
Company to Newco on demand.

     7.5  Notice of Suit or Adverse Change in Business.  The Company shall give
          --------------------------------------------                         
written notice to Newco (a) as soon as possible, and in any event within five
business days after the Company receives actual notice (written or oral) of any
material proceeding(s) being instituted or threatened to be instituted by or
against the Company or any Subsidiary in any federal, state, or local court or
before any commission or other regulatory body (federal, state, or local), and
(b) as soon as possible, and in any event within five business days after the
Company learns of any Material Adverse Change.

     7.6  Use of Proceeds.  Except as otherwise authorized in writing by Newco,
          ---------------                                                      
the Company shall use the proceeds of the Loans solely for the purposes set
forth in Article I and Article II hereof.  The Company will not, directly or
indirectly, use any part of such proceeds for the purpose of purchasing or
carrying any margin stock within the meaning of Regulation U of the Board of
Governors of the Federal Reserve System or to extend credit to any person for
the purpose of purchasing or carrying any such margin stock.

     7.7  [Intentionally Omitted.]
           ---------------------  

     7.8  [Intentionally Omitted.]
           ---------------------  

     7.9  Company Subsidiaries.  Each corporation or other entity becoming a
          --------------------                                              
Subsidiary of the Company after the date hereof will be duly organized, validly
existing, and in good standing under the laws of its jurisdiction of
organization and will be duly qualified to do business in each additional
jurisdiction where the failure to be so qualified would have a material adverse
effect on such Subsidiary. Each Subsidiary of the Company will have all
requisite power to own or lease the properties used in its business and to carry
on its business as now being conducted and as proposed to be conducted.  All
outstanding shares of capital stock or other units of ownership interest of each
class of each Subsidiary of the Company will be validly issued and will be fully
paid and nonassessable and will be owned, beneficially and of record, by the
Company or another Subsidiary of the Company free and clear of any liens, except
for the pledge of such shares to the Agent.

                                      -16-
<PAGE>
 
     7.10 Place of Business.  The Company will provide Newco with 60 days'
          -----------------                                               
prior written notice of any proposed change in the location of its chief
executive office.  The Company shall not change its name without 30 days prior
written notice to Newco.

     7.11 Location of Inventory, Fixtures, Machinery, and Equipment.
          --------------------------------------------------------- 

          (a)  All Collateral consisting of inventory, fixtures, machinery, and
equipment, shall at all times be located at the following locations: 1180 Upper
Hembree Road, Roswell, Georgia; 1075 Northfield Way, Roswell, Georgia; 2025
Satellite Pointe, Duluth, Georgia; 1875 Peachtree Street, Atlanta, Georgia; 3804
Roswell Road, N.E., Atlanta, Georgia; 70 Powers Ferry Road, Marietta, Georgia
and 1780 Nolan Court, Morrow, Georgia, and at no other locations without at
least thirty 30 days notice.

          (b)  If the Collateral described in clause (a) is at any time kept at
leased locations, at Newco's request, the Company shall use its best reasonable
efforts to obtain appropriate landlord lien waivers or subordination
satisfactory to Newco, unless such has been waived in writing by Newco for a
particular instance.

          (c)  If the Collateral described in clause (a) is at any time
warehoused, the Company shall, at Newco's request, send appropriate
warehousemen's notices, each satisfactory to Newco, unless such has been waived
by Newco for the particular instance.

     7.12 HSR Act Compliance.  In the event Newco determines that any filing is
          ------------------                                                   
required under the Hart-Scott-Rodino Antitrust Improvements Act of 1976, as
amended (the "HSR Act") in connection with any exercise of the Option pursuant
to Section 3.9 hereof, the Company agrees to prepare and file with the Federal
Trade Commission and the United States Department of Justice within 15 business
days from the date of notice from Newco any notification required to be filed
under the HSR Act or any rules or regulations promulgated thereunder.  Newco
shall pay any filing fees required under the HSR Act in connection with such
filing.  Any information about the Company or its Subsidiaries contained in such
filing shall be true and accurate in all material respects and responsive to the
requirements of the HSR Act and any such rules and regulations.  Each of the
Company and Newco shall make available to the other party such information as
may be required for the preparation of any such notification or related reports.

     7.13 Newco Board Observer.  (a) During the period commencing on the date
          --------------------                                               
hereof and ending on the fifth anniversary of the Draw Loan Termination Date,
Newco shall have the right to have a representative (the "Newco Observer")
attend meetings of the Company's Board of Directors, or any committee thereof,
and the Company shall permit the Newco Observer to attend all such meetings as
an observer, subject to reasonable limitations on such Observer to permit
maintenance of attorney-client privilege.  The Newco Observer shall not have the
right to vote on any matter presented to the Board or any committee thereof.
The Company shall give the Newco

                                      -17-
<PAGE>
 
Observer such notice of each meeting of the Board of Directors or any committee
thereof and all written materials and other information given to the Company's
directors and committee members in the same manner and at the same time such
notices, materials and other information are given to the directors and
committee members. If the Board of Directors or any committee thereof proposes
to take any action by written consent in lieu of a meeting, the Company shall
give written notice thereof to the Newco Observer prior to the effective date of
such consent describing the nature and substance of such action.

          (b)  Newco shall cause the Newco Observer to keep confidential all
confidential information provided to it in its capacity as an observer pursuant
to this Section 7.13; provided, however, that the Newco Observer may disclose
such confidential information to Newco.  Newco shall also be bound by this
Section 7.13 confidentiality obligation, except that Newco may disclose such
confidential information to its directors, officers, employees, consultants,
advisors and professional representatives who need to know such information so
long as prior to disclosing such confidential information to any such person,
Newco shall inform such person of the confidential nature of such information
and of Newco's obligations under this Section 7.13 and direct such person to
treat such information confidentially, provided that in the case of advisors or
consultants, such persons shall execute a confidentiality agreement reasonably
acceptable to the Company.  The confidentiality obligations contained in this
Section 7.13 shall not apply to any information which (i) is or becomes
generally available to and known by the public (other than as a result of a
disclosure by Newco or the Newco Observer) or (ii) is or becomes available to
Newco or the Newco Observer on a non-confidential basis from a source other than
the Company.


                                 ARTICLE VIII

                              NEGATIVE COVENANTS
                              ------------------
                                        
     The Company covenants and agrees that, subject to the provision of Section
8.12, so long as this Agreement remains in effect (unless Newco shall give its
prior written consent thereto):

     8.1  Guarantees; etc.  The Company shall not, and shall not permit any
          ----------------                                                 
Subsidiary to, guarantee, endorse or otherwise in any way become or be
responsible for obligations of any other person, whether by agreement to
purchase the indebtedness of any other person or through the purchase of goods,
supplies, or services, or by agreement to maintain net worth, working capital,
or other balance sheet covenants or conditions, or by way of stock purchase,
capital contribution, advance, or loan for the purpose of paying or discharging
any indebtedness or obligation of such other person or otherwise, except
endorsements of negotiable instruments for collection in the ordinary course of
business and except for guarantees of indebtedness permitted by Section 8.5 and
of non-material loans made by third parties to any employee.

                                      -18-
<PAGE>
 
     8.2  Disposal of Property.  The Company shall not, and shall not permit any
          --------------------                                                  
Subsidiary to, sell, lease, transfer, or otherwise dispose of any of its
properties, assets, and rights (or agree to sell, lease, transfer, or otherwise
dispose of any of its properties, assets, and rights) (including the Collateral)
to any party except in the ordinary course of business (including the
disposition of obsolete equipment), except for sales of equipment stored at the
Clayton Property and sales not in excess of $100,000, and provided, further,
that Newco shall not be entitled unreasonably to withhold consent hereunder.

     8.3  Compensation to Shareholders and Others.  Other than reasonable
          ---------------------------------------                        
salaries and other normal benefits (including options pursuant to the Company's
stock option plans, relocation loans and other loans to employees), the Company
shall not make any loans to, or pay any compensation, bonuses, fees, options, or
other amounts to any shareholder or to any of the affiliates or immediate family
members of any shareholder except to the Company's Board of Directors (other
than Harry Blazer).  The Company shall not, without the prior written consent of
Newco, amend or modify any employment arrangement or agreement with any equity
holder or any affiliate or immediate family member of any equity holder
previously approved by Newco.

     8.4  Distributions and Stock Redemptions.  The Company shall not, directly
          -----------------------------------                                  
or indirectly, (i) redeem, purchase, or otherwise retire any of its shares of
capital stock, or (ii) pay any dividends or make any distributions (in cash or
securities) with respect to shares of its capital stock in any fiscal year,
other than pro rata stock dividends.

     8.5  Additional Indebtedness; Financial Covenants.
          -------------------------------------------- 

          (a)  Except for trade payables and real estate and equipment leases
that are classified as operating leases for financial reporting purposes, in
each case entered into in the ordinary course of business, and except as
described in paragraph (c) of this Section 8.5, the Company shall not, and shall
not permit any Subsidiary to, incur after the date hereof indebtedness other
than (i) indebtedness (which may be increased to $13,500,000) under the Bank
Credit Agreement, (ii) indebtedness under the Nationwide Debt Agreement, and
(iii) refinancings and renewals of indebtedness existing on the date hereof.

          (b)  The Company shall not agree to modify the financial covenants
under the Bank Credit Agreement, or governing indebtedness refinancing the Bank
Credit Agreement in any manner that would make such covenants more restrictive
from the Company's point of view than such covenants as in effect on the date
hereof, after giving effect to the ninth amendment thereto, provided, however
that in the event the Company is unable to consummate a refinancing of the Bank
Credit Agreement on such terms, Newco will not unreasonably withhold its consent
hereunder.  For purposes of the foregoing sentence, Newco agrees that in
connection with any such refinancing on or after the third anniversary hereof,
(i) such consent will be provided upon the

                                      -19-
<PAGE>
 
Company demonstrating that it has used its reasonable best efforts to refinance
such indebtedness so as to comply with requirement under this Section 8.5(b) but
was unable to do so, and (ii) any subsequent intercreditor agreement entered
into between Newco and the new senior lender of the Company resulting from such
refinancing as contemplated by Section 20 of that certain Intercreditor
Agreement dated as of the date hereof between Newco and the Agent (the
"Intercreditor Agreement") will include a modified version of clauses (ii),
(iii) and (iv) of Section 13(b) of the Intercreditor Agreement to take into
account the changes in such financial covenants required by the senior lender in
such refinancing.

          (c)  In addition to the foregoing, subject to the conditions described
in this paragraph and provided there is not then a Development Default (as
defined in Section 10.1 below), the Company shall be entitled, at its option,
but not earlier than the second anniversary of the Closing Date, to incur
additional indebtedness of not more than $2,500,000 (the "Future Indebtedness").
Any such Future Indebtedness shall be subject to the provisions of this
Agreement and shall be used solely for the purposes described in and permitted
under clauses (i), (ii) and (iii) of Section 2.2 hereof. If the Company
determines that it requires such Future Indebtedness, it agrees (x) to negotiate
in good faith with Newco for a period of 30 days with regard to any portion or
the entire amount (at the option of Newco) of such Future Indebtedness prior to
negotiating with any other entity with regard thereto, (y) in the event the
Company has engaged in good faith negotiations under clause (x) of this Section
and such negotiations have been unsuccessful, to notify Newco of the existence
of any other arrangement it proposes to consummate with respect to the Future
Indebtedness and the terms and conditions thereof and grant to Newco a right of
first refusal with respect to such arrangement on the same terms and subject to
the same conditions contained therein and upon receipt of such notice (setting
forth in detail all relevant terms and conditions of such financing), in which
event Newco shall have 10 business days thereafter in which to agree to assume
all of the financing on the same terms and conditions, and (z) with respect to
any Future Indebtedness other than a pure debt financing in which the debt
instrument to be offered has no equity-type features, to grant to Newco a right
to participate therein on a fully diluted basis for a period of 45 days, which
right may be satisfied, at Newco's option, by increasing the Maximum Principal
Balance available to be borrowed by the Company under the Development Loan (with
corresponding increases in Newco's conversion and Option rights) rather than
purchasing or otherwise participating in the instrument or security to be
offered by the Company. As used herein "a right to participate therein on a
fully diluted basis" shall mean Newco's right to maintain the same percentage
equity interest in the Company (calculated by including as outstanding shares of
Class A common stock subject to all outstanding options and warrants, including
such shares which Newco then has a right to purchase hereunder either through
conversion or the exercise of its Option) after such financing is completed as
it had prior to such financing. Newco acknowledges that the right of first
negotiation as set forth in clause (x) above does not preclude the Company from
making inquiries in the relevant marketplace to obtain information regarding the
terms of a financing solely for purposes of comparison. The failure by Newco to
exercise its rights under any provision of this Section within the

                                      -20-
<PAGE>
 
time period specified shall be deemed to constitute a waiver of its rights under
such provision.

     8.6  Mergers, Consolidations, Acquisitions, etc.  The Company shall not,
          ------------------------------------------                         
and shall not permit any Subsidiary to (a) be a party to any consolidation,
reorganization, or merger; (b) effect any change in its capital structure or in
any of its business objectives, purposes, and operation in a manner that would
materially adversely affect Newco; (c) acquire any material amount of capital in
or equity ownership of another corporation, partnership, limited liability
company or other business organization; (d) liquidate or dissolve or take any
action with a view toward liquidation or dissolution other than a liquidation of
a Subsidiary into the Company or another Subsidiary.

     8.7  Articles of Incorporation and Bylaws.  The Company shall not make any
          ------------------------------------                                 
changes in or amendments to its articles of incorporation and bylaws as they are
in effect as of the date hereof if such changes would materially adversely
affect Newco or its rights hereunder.

     8.8  Liens.  The Company shall not, and shall not permit any Subsidiary to,
          -----                                                                 
create, incur, or suffer to exist any lien on any of the assets, rights,
revenues or property, real, personal, or mixed, tangible or intangible, whether
now owned or hereafter acquired, of the Company or any Subsidiary, other than
Permitted Liens.

     8.9  Transactions with Affiliates.  The Company shall not, and shall not
          ----------------------------                                       
permit any Subsidiary to, become a party to, or become liable in respect of, any
material contract or undertaking with any Affiliate (as defined in Section 11.2
hereof) except in the ordinary course of business and on terms not less
favorable to the Company or such Subsidiary than those which could be obtained
if such contract or undertaking was an arms length transaction with a person
other than an affiliate.

     8.10 Subsidiaries.  The Company shall not, and shall not permit any
          ------------                                                  
Subsidiary to, create or otherwise make any material investment in any
corporation, partnership, or other entity outside of the ordinary course of
business, unless the Company or such Subsidiary owns directly 100% of the issued
and outstanding equity interests therein (such 100% owned entity to be referred
to herein as a "Subsidiary").

     8.11 Issuance of Senior Securities.  The Company shall not issue any
          -----------------------------                                  
preferred stock senior or pari passu to its Series B Preferred Stock.

     8.12 Limitation on Negative Covenants.  To the extent any of the covenants
          --------------------------------                                     
in Sections 8.1 through 8.6, 8.8, 8.9 and 8.10 above are more restrictive than
corresponding covenants in the Bank Credit Agreement, then the Company shall not
be deemed to be in breach of the foregoing covenants if it is not in breach of
such corresponding covenants in the Bank Credit Agreement.

                                      -21-
<PAGE>
 
                                  ARTICLE IX

                             CONDITIONS OF CLOSING
                             ---------------------

     Newco's obligations hereunder shall be subject to (a) the performance by
the Company prior to or on the Closing Date of all of its covenants theretofore
to be performed under this Agreement, (b) the accuracy of the Company's
representations and warranties contained in this Agreement on the Closing Date,
and (c) the satisfaction (unless expressly waived by Newco), prior to or on the
Closing Date, of the following further conditions:

     9.1  Opinion of Counsel.  Newco shall have received on the Closing Date
          ------------------                                                
from Alston & Bird an opinion, dated the Closing Date, in the form attached
hereto as Exhibit D with all blanks appropriately completed.

     9.2  Proceedings and Documents.  All proceedings to be taken in connection
          -------------------------                                            
with the transaction contemplated by this Agreement and all documents incident
to such transaction shall be satisfactory in form and substance to Newco and its
counsel, and Newco shall have received all documents or other evidence which it
and its counsel may reasonably have requested in connection with such
transaction, including copies of records of all proceedings in connection with
such transaction and compliance with the conditions set forth in this Article
IX, in form and substance satisfactory to Newco and its counsel.

     9.3  Executed Documents.  The Company and its Subsidiaries shall have each
          ------------------                                                   
duly executed the following documents to which they are parties, and shall have
delivered to Newco the following:

          (a)  this Agreement;

          (b)  the Notes;

          (c) the Subsidiary Security Agreement and Subsidiary Guaranty, where
applicable;

          (d)  Collateral Assignments of Tenant's Interest in Lease for each
lease of real property to which the Company is a party; and

          (e) such financing statements or other documents for filing with
public officials with respect to the Security Instruments as Newco may
reasonably request.

     9.4  No Defaults.  There shall exist no Event of Default or Default.
          -----------                                                    

                                      -22-
<PAGE>
 
     9.5   Additional Deliveries.  Newco shall have received, in form and
           ---------------------                                         
substance satisfactory to it, copies of the following documents:

           (a) the Company's articles of incorporation, certified as true and
correct by the Secretary of State of Georgia, dated within ten days prior to the
Closing Date, and certified as true and correct as of the Closing Date by a duly
authorized officer of the Company;

           (b) the Company's bylaws, as amended, certified as true and correct
as of the Closing Date by the Secretary or Assistant Secretary of the manager of
the Company;

           (c) certificate of good standing of the Company from the Secretary of
State of Georgia dated within ten days prior to the Closing Date; and

           (d) evidence satisfactory in form and substance to Newco of all
required action taken by the Company to authorize, among other things, the
execution, delivery, and performance by the Company of this Agreement, the
Notes, and the Security Instruments and the consummation of the transactions
contemplated hereby, certified as true and correct as of the Closing Date by a
duly authorized officer of the manager of the Company.

     9.6   Opinion of Auditors.  Newco shall have received on the Closing Date
           -------------------                                                
from Newco's independent public accountants an opinion, dated the Closing Date,
in form and substance satisfactory to Newco, to the effect that the Notes and
the obligations incurred hereunder are deemed to be debt, and not equity, in
accordance with generally accepted accounting principles.

     9.7   Compliance with Newco Credit Agreements.  Newco shall (a) determine
           ---------------------------------------
in good faith that this Agreement complies with applicable restrictions or
limitations under any lending arrangements or credit agreements to which Newco
is a party, (b) obtain a written waiver of noncompliance of the transactions
contemplated hereby with such agreements, or (c) deliver to its lender or the
Agent from the Company such pledges, collateral, and other documentation as may
be required to evidence compliance with such lending arrangements or credit
agreements of the transactions contemplated hereby.


                                   ARTICLE X

                     DEFAULT, RIGHTS AND REMEDIES OF NEWCO
                     -------------------------------------
                                        
     10.1  Default.  The occurrence of any of the following events or acts shall
           -------                                                              
constitute a default under the Development Loan ("Development Default"):

                                      -23-
<PAGE>
 
           (a) default in the payment when due of any portion of the principal
on the Development Note and the continuance of such default for a period of five
days;

           (b) default in the payment when due of any portion of the interest on
the outstanding principal of the Development Note and the continuance of such
default for a period of 10 days;

           (c) any representation or warranty now or hereafter made in this
Agreement, the Subsidiary Security Agreement, any other Security Instrument, or
any certificate hereunder or thereunder shall not be true, or any certificate,
statement, report, financial data, or notice furnished at any time by the
Company to Newco shall be materially inaccurate;

           (d) any breach of, or failure to perform or observe, any covenant,
condition, or agreement contained in the Subsidiary Security Agreement or in any
other Security Instrument, which in each case shall continue unremedied for a
period of 10 calendar days following written notice thereof from Newco;

           (e) the breach of, or failure to perform or observe, any covenant,
condition, or agreement contained in Sections 7.6, 8.1, 8.2, 8.4, 8.5, 8.6, 8.7,
8.8, 8.10 or 8.11 of this Agreement that is not cured within thirty (30) days
after written notice of such breach is given by Newco to the Company.

           (f) any breach of, or failure to perform or observe, any other
covenant, condition, or agreement contained in this Agreement, the Development
Note which shall continue unremedied for a period of 30 calendar days following
written notice thereof from Newco;

           (g) the Company or any Subsidiary shall (i) generally not, or shall
be unable to, or shall admit in writing its inability to pay its debts as such
debts become due, (ii) make an assignment for the benefit of creditors, petition
or apply to any tribunal for the appointment of a custodian, receiver, or
trustee for it or a substantial part of its assets, (iii) commence any
proceeding under any bankruptcy, reorganization, arrangements, readjustment of
debt, dissolution, or liquidation law or statute of any jurisdiction, whether
now or hereafter in effect, (iv) have any such petition or application filed or
any such proceeding commenced against it in which an order for relief is entered
or adjudication or appointment is made and which remains undismissed for a
period of 60 days or more, (v) by any act or omission, indicate its consent to,
approval of, or knowing acquiescence in any such petition, application, or
proceeding, or order for relief, or the appointment of a custodian, receiver, or
trustee for all or any substantial part of its properties, or (vi) suffer any
such custodianship, receivership, or trusteeship to continue undischarged for a
period of 60 days or more;

           (h) any material breach of, or failure to perform or observe, any
material covenant, condition or agreement contained in the license agreement
between 

                                      -24-
<PAGE>
 
HFMI Trust and the Company of even date herewith, the administration and
servicing agreement among HFMI Trust, Newco and the Company of even date
herewith, the transfer agreement among HFMI Trust, Newco and the Company of even
date herewith or the consulting services agreement of even date herewith between
the Company and Newco, which in each case shall continue unremedied for a period
of 30 calendar days following written notice thereof from Newco;

           (i) dissolution or liquidation of the Company;

           (j) there occurs a Material Adverse Change and such Material Adverse
Change shall not have been eliminated or remedied to the satisfaction of the
Company's senior lenders within sixty (60) days thereof;

           (k) the Company or any Subsidiary shall (a) fail to pay any
indebtedness for borrowed money in excess of $100,000 (other than the Notes) of
the Company or such Subsidiary, or any interest or premium thereon, when due
(whether by scheduled maturity, required prepayment, acceleration, demand, or
otherwise) and the effect of such failure is to accelerate, after the giving of
notice, the maturity of such indebtedness, or (b) fail to perform or observe any
term, covenant, or condition on its part to be performed or observed under any
agreement or instrument relating to any such indebtedness, when required to be
performed or observed, if the effect of such failure to perform or observe is to
accelerate, after the giving of notice, the maturity of such indebtedness, or
(c) default in the performance or observance of any obligations under leases of
real property if the effect of such default is to cause the termination of such
lease and any applicable cure period therein has expired;

           (l) one or more final judgments, decrees or orders for the payment of
money in excess of $100,000 in the aggregate and not otherwise fully covered by
insurance shall be rendered against the Company or any of its Subsidiaries;

           (m) the Subsidiary Security Agreement, any other Security Instrument,
or the security interests created under this Agreement shall be terminated,
invalidated, or set aside or be declared ineffective or inoperative or in any
way cease to give or provide to Newco the benefits purported to be created
thereby; or

           (n) there occurs a Change in Control of the Company. For this purpose
a Change in Control of the Company shall occur, except in each case for any such
occurrence resulting from the death or disability of Harry A. Blazer, if: (i)
any individual, corporation, partnership, joint venture, association, trust,
unincorporated organization or other entity (each a "Person") or "group" (within
the meaning of Section 13(a)(3) of the Securities Exchange Act of 1934, as
amended), other than Harry A. Blazer and Affiliates of Harry A. Blazer, at any
time (a) acquires or becomes entitled to acquire or has or becomes entitled to
have beneficial ownership of securities (including options, warrants, rights and
convertible and exchangeable securities) having a majority of the voting power
of the capital stock of the Company (assuming exercise

                                      -25-
<PAGE>
 
or conversion solely of securities held by such Persons or group), or (b) is or
becomes entitled to appoint a majority of the directors of the Company, or (c)
enters into any binding arrangement, agreement or proposal to do any of the
foregoing; or (ii) Harry A. Blazer or affiliates of Harry A. Blazer, at any
time, cease to be entitled (a) to beneficial ownership of securities having a
majority of the voting power of the capital stock of the Company, or (b) to
appoint a majority of the directors of the Company; or (iii) a majority of the
directors of the Company at the date hereof are removed or replaced without the
approval of a majority of the directors of the Company.

           Notwithstanding anything contained in this Agreement to the contrary,
to the extent any of the Non Monetary Development Defaults or Events of Default
herein are more restrictive than corresponding events of default in the
Company's Bank Credit Agreement, then the Company shall not be deemed to be in
default hereunder if it is not in default of such corresponding defaults under
the Bank Credit Agreement.  As used herein, the term "Non Monetary Development
Defaults or Events of Default" means any of the Development Defaults or Events
of Default hereunder other than the defaults described in Section 10.1(a) and
(b).

     10.2  Default; Remedies.
           ----------------- 

           (a) In the event a Development Default shall exist or occur Newco
may:

               (i)     terminate its obligations under this Agreement in respect
of the Development Loan and cease to make any further advances under Section 1.1
and Section 2.1, and shall have the right to declare the Development Note due
and payable in full, without demand, presentment, or notice of any kind;

               (ii)    in its sole and absolute discretion, exercise any one or
more of the rights and remedies accruing to a secured party under the Uniform
Commercial Code in respect of the Development Note with respect to the
Collateral and any other applicable law upon default by a debtor;

               (iii)   exercise its rights under the other Security Instruments
in respect of the Development Loan;

               (iv)    exercise all or a portion of the Option;

provided, however, that in the case of any event or condition described in
Section 10.1(g) with respect to the Company or any Subsidiary, Newco's
obligations under this Agreement shall automatically terminate forthwith and all
amounts owed by the Company hereunder and under the Development Note shall
automatically become immediately due and payable without notice, demand,
presentment, protest, diligence, notice of dishonor, or other formality, all of
which are hereby expressly waived.

                                      -26-
<PAGE>
 
          (b) In connection with the exercise of Newco's rights and remedies
provided in Section 10.2(a)(ii), the Company hereby agrees to assemble the
Collateral and make it available to Newco at a place to be designated by Newco
which is reasonably convenient to both parties, authorizes Newco to take
possession of the Collateral with or without demand and with or without process
of law and to sell and dispose of the same at public or private sale and to
apply the proceeds of such sale to the costs and expenses thereof (including
reasonable attorneys' fees and disbursements actually incurred by Newco) and
then to the payment and satisfaction of the Development Loan.  Any requirement
of reasonable notice shall be met if Newco sends such notice to the Company, by
registered or certified mail, at least ten days prior to the date of sale,
disposition, or other event giving rise to a required notice.  Newco may be the
purchaser at any such sale.  The Company expressly authorizes such sale or sales
of the Collateral in advance of and to the exclusion of any sale or sales of or
other realization upon any other collateral securing the Development Loan.
Newco shall have no obligation to preserve rights against prior parties.  The
Company hereby waives as to Newco any right of subrogation or marshaling of such
Collateral and any other collateral for the Development Loan.  To this end, the
Company hereby expressly agrees that any such collateral or other security of
the Company or any other party which Newco may hold, or which may come to any of
them or any of their possession, may be dealt with in all respects and
particulars as though this Agreement were not in existence.  The parties hereto
further agree that public sale of the Collateral by auction conducted in any
county in which any Collateral is located or in which Newco or the Company does
business after advertisement of the time and place thereof shall, among other
manners of public and private sale, be deemed to be a commercially reasonable
disposition of the Collateral.  The Company shall be liable for any deficiency
remaining after disposition of the Collateral.  Newco agrees and acknowledges
that there are different defaults for (i) the Refinancing Loan and (ii) the
Development Loan and that it is possible for one of the loans to be in default
while the other is not.  Consequently, the rights and remedies of Newco
hereunder with respect to the Collateral are limited to the amount of the
obligations that are the subject of the default.

          (c) In the event of a Refinancing Default (as hereinafter defined),
and only in such event, Newco may declare the Refinancing Loan due and payable
or exercise rights equivalent to those in Section 10.2(a)(i), (ii) or (iii).
For purposes of this Agreement, a "Refinancing Default" shall mean:

              (i)    default in the payment when due of any portion of the
principal or interest due under the Refinancing Note and the continuance of such
default for a period of 30 days after written notice of such nonpayment is given
by Newco to the Company;

              (ii)   the breach of, or failure to perform or observe, any
covenant, condition or agreement contained in Sections 8.4, 8.6(a), 8.7, 8.9 or
8.11 

                                      -27-
<PAGE>
 
that is not cured within 30 days after written notice of such breach is given by
Newco to the Company;

              (iii)  the breach of, or failure to perform or observe, any
covenant, condition or agreement contained in Section 8.5(a) that is not cured
within 60 days after written notice of such breach is given by Newco to the
Company;

              (iv)   the occurrence of a Change in Control of the Company, as
defined in 10.1(n), that is not cured within 90 days after written notice
thereof is given by Newco to the Company; or

              (v)    The Company or any Subsidiary shall (i) generally not, or
shall be unable to, or shall admit in writing its inability to pay its debts as
such debts become due, (ii) make an assignment for the benefit of creditors,
petition or apply to any tribunal for the appointment of a custodian, receiver,
or trustee for it or a substantial part of its assets, (iii) commence any
proceeding under any bankruptcy, reorganization, arrangements, readjustment of
debt, dissolution, or liquidation law or statute of any jurisdiction, whether
now or hereafter in effect, (iv) have any petition or application filed or any
such proceeding commenced against it in which an order for relief is entered or
adjudication or appointment is made and which remains undismissed for a period
of 60 days or more, (v) by any act or omission, indicate its consent to,
approval of, or knowing acquiescence in any such petition, application, or
proceeding, or order for relief, or the appointment of a custodian, receiver, or
trustee for all or any substantial part of its properties, or (vi) suffer any
such custodianship, receivership, or trusteeship to continue undischarged for a
period of 60 days or more.

          For purposes of the foregoing, the Company shall be deemed to have
cured the Refinancing Default referred to in clause (iii) above if the
prohibited indebtedness is repaid or otherwise satisfied within the 60-day
period and the Company shall be deemed to have cured the Refinancing Default
referred to in clause (iv) above if Harry A. Blazer or any Affiliate of Harry A.
Blazer acquires, within the 90-day period referred to therein, a sufficient
number of shares of capital stock of the Company such that Harry A. Blazer and
his Affiliates have beneficial ownership of securities having a majority of the
voting power of the capital stock of the Company.

          (d) All of Newco's rights and remedies under this Agreement are
cumulative and nonexclusive.  Any conversion of, or exercise of the Option with
respect to, less than all of the principal balance outstanding under the Notes
shall not affect Newco's rights and remedies with respect to any portion of a
Note not so converted or exercised.  In addition, the parties hereto acknowledge
that irreparable damage would result if this Agreement were not specifically
enforced, and they therefore consent that the rights and obligations of the
parties under this Agreement may be enforced by a decree of specific performance
issued by a court of competent jurisdiction.  Such remedy shall, however, not be
exclusive and shall be in addition to any other remedies which any party may
have under this Agreement or otherwise.

                                      -28-
<PAGE>
 
     10.3  No Waiver.  Newco's failure, at any time or times hereafter, to
           ---------                                                      
require the Company's strict compliance with or performance of any provision of
this Agreement shall not waive, affect, or diminish any right of Newco
thereafter to demand such strict compliance or performance therewith.  Any
suspension or waiver by Newco of a Default or an Event of Default by Newco under
this Agreement or the Note shall not suspend, waive, or affect any other Default
or Event of Default by the Company under this Agreement or the Notes, whether
the same is prior or subsequent thereto and whether of the same or of a
different kind or character.  None of the undertakings, agreements, warranties,
covenants, and representations of the Company contained in this Agreement or the
Notes and no Default or Event of Default by the Company under this Agreement or
the Notes shall be deemed to have been suspended or waived by Newco unless such
suspension or waiver is in writing signed by an officer of Newco.


                                  ARTICLE XI

                                 MISCELLANEOUS
                                 -------------
                                        
     11.1  No Oral Change.  This Agreement may not be changed orally, but only
           --------------                                                     
by an agreement in writing and signed by the party against whom enforcement of
any waiver, change, modification, or discharge is sought.

     11.2  Assignment.  The Company may not assign any of its rights or delegate
           ----------                                                           
any of its obligations under this Agreement without Newco's written consent,
which consent may be withheld in Newco's sole discretion.  Newco may assign any
of its rights or delegate any of its obligations under this Agreement (including
assignment of this Agreement, the Notes and the Security Instruments), (a)
without notice to the Company, (i) to any Affiliate of Newco (except the
Company) or (ii) in connection with any pledge of its assets under Newco's
credit agreements and (b) with notice, but without any requirement of consent or
approval, to any other person entity (except the Company), provided, however,
that in no event shall Newco assign its rights to the Loans unless (A) such
assignee is (i) a company whose securities are publicly traded, or (ii) a person
or private entity, if such person or the controlling holders of such entity are
of good character in Newco's reasonable judgment, and (B) such transferee has
the financial resources to discharge Newco's obligations under the Agreement.
Any such assignment shall vest in the assignee all of the benefits under the
documents so assigned.  For purposes of this Agreement, the term "Affiliate" of
a specified person shall mean any person or entity which directly, or indirectly
through one or more intermediaries, controls or is controlled by, or is under
common control with, the person specified.

     11.3  Costs and Attorneys' Fees.
           ------------------------- 

                                      -29-
<PAGE>
 
          (a) Except as provided in Section 4.3 hereof and subsection (b) of
this Section 11.3, each of the parties hereto shall pay its own expenses
(including accounting and attorney's fees) incident to the negotiation and
execution of this Agreement and to the consummation of the transactions
contemplated hereby.

          (b) The party to any action hereunder who does not prevail shall pay
to the prevailing party the court costs and reasonable attorneys' fees and other
expenses (including, but not limited to, fees and expenses of expert witnesses
or consulting experts) incurred directly or indirectly by the prevailing party
in connection with its prosecution or defense of the action, as the case may be.

     11.4 Communications and Notices.  All communications and notices provided
          --------------------------                                          
for in this Agreement or under the Note shall be in writing and shall be deemed
to have been duly given if delivered personally to the party to whose attention
the notice is directed or sent by overnight express, facsimile transmission,
express mail delivery service, or registered or certified mail, return receipt
requested, postage prepaid, and properly addressed as follows:

               If to the Company:

                    1180 Upper Hembree
                    Roswell, Georgia 30076
                    Attention: Harry A. Blazer
                    Facsimile: (770) 664-4920

               with a copy to:

                    Alston & Bird
                    One Atlantic Center
                    1201 West Peachtree Street
                    Atlanta, Georgia 30309-3424
                    Attention: John L. Latham
                    Facsimile: (404) 881-7913

               If to Newco:

                    Progressive Food Concepts, Inc.
                    14103 Denver West Parkway
                    Golden, Colorado  80401
                    Attention:  Saad J. Nadhir
                    Facsimile:  (303) 216-5550

               with a copy to:

                    Progressive Food Concepts, Inc.

                                      -30-
<PAGE>
 
                    14123 Denver West Parkway
                    Golden, Colorado 80401
                    Attention:  General Counsel
                    Facsimile:  (303) 216-5339

Any party may change the address to which notices hereunder are to be sent to it
by giving written notice of such change of address in the manner herein provided
for giving notice.  Any notice delivered personally shall be deemed to have been
given when so delivered.  Any notice delivered by facsimile transmission shall
be deemed to have been given on the earlier of the date it is actually received
or one day after such transmission.  Any notice delivered by overnight express
courier will be deemed to have been given on the next succeeding business day
after the day it is sent to the intended recipient at the address set forth
above, and any notice delivered by registered or certified mail or express mail
delivery service shall be deemed to have been duly given on the earlier of the
date it is actually received or three business days after it is sent to the
intended recipient at the address set forth above.

     11.5  GOVERNING LAW.  THIS AGREEMENT SHALL BE CONSTRUED IN ACCORDANCE WITH
           -------------                                                       
AND GOVERNED BY THE LAWS OF THE STATE OF GEORGIA APPLICABLE TO CONTRACTS MADE
AND TO BE PERFORMED THEREIN WITHOUT REGARD TO THE CONFLICTS OF LAW PROVISIONS
THEREOF.

     11.6  Headings.  The headings of the sections of this Agreement are
           --------                                                     
inserted for convenience only and shall not be deemed to constitute a part of
this Agreement.

     11.7  Severability.  If any provision of this Agreement or the application
           ------------                                                        
thereof to any person or circumstance is held invalid or unenforceable, the
remainder of this Agreement and the application of such provision to other
persons or circumstances shall not be affected thereby, and the provisions of
this Agreement shall be severable in any such instance.

     11.8  Avoidance.  To the extent that Newco receives any payment on account
           ---------                                                           
of the Company's obligations hereunder, and any such payment(s) and/or proceeds
or any part thereof are subsequently invalidated, declared to be fraudulent or
preferential, set aside, subordinated, and/or required to be repaid to a
trustee, receiver, or any other party under any bankruptcy law, state or federal
law, common law, or equitable cause, then, to the extent of such payment(s) or
proceeds received, the Company's obligations hereunder, or part thereof intended
to be satisfied, shall be revived and continue in full force and effect, as if
such payment(s) and/or proceeds had not been received by Newco.

     11.9  Counterparts.  This Agreement may be executed in counterparts, each
           ------------                                                       
of which shall be deemed an original, but all of which together shall constitute
but one and the same instrument.

                                      -31-
<PAGE>
 
     11.10  Entire Agreement.  This Agreement, the Notes, the Security
            ----------------                                          
Instruments and the exhibits to each of the foregoing contain the entire
agreement of the parties hereto with respect to the transactions contemplated
herein, and collectively supersede all prior understandings and agreements of
the parties with respect to the subject matter hereof.

     11.11  General Indemnity.  In addition to the payments pursuant to Section
            -----------------                                                  
11.3, the Company agrees to indemnify, pay, and hold Newco and any holder of the
Notes, and the officers, directors, employees, agents, and Affiliates of Newco
and any such holder (collectively, the "Indemnitees"), harmless from and against
any and all other liabilities, obligations, losses, damages, penalties, actions,
judgments, suits, claims, costs, expenses, and disbursements of any kind or
nature whatsoever (including, without limitation, the reasonable fees and
disbursements of counsel for any of such Indemnitees in connection with any
investigative, administrative, or judicial proceeding commenced or threatened,
whether or not any of such Indemnitees shall be designated a party thereto) that
may be imposed on, incurred by, or asserted against any Indemnitee, in any
manner relating to or arising out of the indebtedness created by this Agreement,
the Notes, the Subsidiary Security Agreement, the Security Instruments and the
exhibits or any other agreements or documents executed and delivered by the
Company in connection therewith, including without limitation any damage to
public or worker health and safety or the environment, Newco's agreement to make
the Loans hereunder, or the use or intended use of the proceeds of the Loans
(the "indemnified liabilities"); provided that the Company shall have no
obligation to an Indemnitee hereunder with respect to indemnified liabilities
arising from the gross negligence or willful misconduct of such Indemnitee.  To
the extent that the undertaking to indemnify, pay, and hold harmless set forth
in the preceding sentence may be unenforceable because it violates any law or
public policy, the Company shall contribute the maximum portion that it is
permitted to pay under applicable law to the payment and satisfaction of all
indemnified liabilities incurred by the Indemnitees or any of them.  The
provisions of the undertakings and indemnification set out in this Section 11.11
shall survive satisfaction and payment of the Company's obligations hereunder
and termination of this Agreement.

     11.12  Limitation on Damages.  Notwithstanding anything to the contrary
            ---------------------                                           
herein no party hereto shall be liable for consequential, indirect, incidental,
special, speculative, or punitive damages (including, but not limited to, loss
of revenue or profit) whether such claim alleges breach of contract, tortious
conduct including, but not limited to, negligence, or any other theory.

     11.13  Submission to Jurisdiction.  The Company agrees that any legal
            --------------------------                                    
action or proceeding with respect to this Agreement, the Notes, the Subsidiary
Security Agreement or any Security Instrument or the transactions contemplated
hereby may be brought in any court of the State of Georgia, or in any court of
the United States of America sitting in Georgia, and the Company hereby submits
to and accepts generally 

                                      -32-
<PAGE>
 
and unconditionally the jurisdiction of those courts with respect to their
respective person and property, and irrevocably consents to the service of
process in connection with any such action or proceeding by personal delivery to
the Company or by the mailing thereof by registered or certified mail, postage
prepaid to the Company at the address for the Company set forth in Section 11.4.
Nothing in this paragraph shall affect the right of Newco to serve process in
any other manner permitted by law or limit the rights of Newco to bring any such
action or proceeding against the Company or property in the courts of any other
jurisdiction. The Company hereby irrevocably waives any objection to the laying
of venue of any such suit or proceeding in the above described courts.

     11.14  Waiver of Jury Trial.  No party to this instrument, which includes
            --------------------                                              
any assignee, successor, heir or personal representative of a party, shall seek
a jury trial in any lawsuit, proceeding, counterclaim, or any other litigation
procedure based upon, or arising out of this Agreement, the Notes, the
Subsidiary Security Agreement, any Security Instrument, any related instrument,
or the dealings or the relationship between the parties.  No party will seek to
consolidate any such action, in which a jury has been waived, with any other
action in which a jury trial cannot or has not been waived.

     THE PROVISIONS OF THIS SECTION 11.14 HAVE BEEN FULLY DISCUSSED BY THE
PARTIES HERETO, AND THESE PROVISIONS SHALL BE SUBJECT TO NO EXCEPTIONS.  NO
PARTY HAS IN ANY WAY AGREED WITH OR REPRESENTED TO ANY OTHER PARTY THAT THE
PROVISIONS OF THIS PARAGRAPH WILL NOT BE FULLY ENFORCED IN ALL INSTANCES.  THIS
PROVISION IS A MATERIAL INDUCEMENT FOR NEWCO IN ENTERING INTO THIS AGREEMENT.

     IN WITNESS WHEREOF, the parties have executed this Second Amended and
Restated Secured Loan Agreement to be effective as of the date and year first
above written.


                         PROGRESSIVE FOOD CONCEPTS, INC.
                         (F/K/A HFMI ACQUISITION CORPORATION)


                         By:_______________________________________
                         Name:_____________________________________
                         Title:____________________________________



                         HARRY'S FARMERS MARKET, INC.

                                      -33-
<PAGE>
 
                         By:_______________________________________
                         Name:_____________________________________
                         Title:____________________________________

                                      -34-
<PAGE>
 
                                  EXHIBIT A-1
                               REFINANCING NOTE
                   (SEE FORM ATTACHED TO ORIGINAL AGREEMENT)

                                      -35-
<PAGE>
 
                                  EXHIBIT A-2
                                DEVELOPMENT NOTE

                                      -36-
<PAGE>
 
                     AMENDED AND RESTATED DEVELOPMENT NOTE
                     -------------------------------------
                                        

$5,500,000                                                     Atlanta, Georgia
                                                         As of January 31, 1997

     FOR VALUE RECEIVED, Harry's Farmers Market, Inc., a Georgia corporation
(the "Company"), promises to pay to the order of Progressive Food Concepts, Inc.
(f/k/a HFMI Acquisition Corporation), a Delaware corporation ("Newco"), pursuant
to the Loan Agreement (as hereinafter defined) at such place as Newco may from
time to time designate in writing, in lawful money of the United States of
America and in immediately available funds, the principal sum of five million
five hundred thousand dollars ($5,500,000) and any interest thereon, or, if
less, the aggregate unpaid amount of the Loans made pursuant to Section 2.1 of
the Loan Agreement and any interest thereon.

     This Amended and Restated Note (the "Note") evidences the Development Loan
made under, and is referred to in and is executed and delivered pursuant to, a
Second Amended and Restated Secured Loan Agreement dated of even date herewith
between the Company and Newco (the "Loan Agreement"), to which reference is
hereby made for a statement of the terms and conditions under which this Note
may be repaid and accelerated and for a description of the collateral and
security securing this Note.  This Note is issued in exchange of and replacement
for, and evidences the same indebtedness incurred to the date hereof under that
certain Development Note, dated January 31, 1997, from Harry's Farmers Market,
Inc., a Georgia corporation (the "Prior Note").  The indebtedness evidenced by
the Prior Note is continuing indebtedness, and nothing herein shall be deemed to
constitute a payment, settlement or novation of the Prior Note, or the release
of, or otherwise adversely affect, any lien, mortgage or security interest
securing such indebtedness or any rights of the Company against the undersigned,
any guarantor, surety or other party primarily or secondarily liable for such
indebtedness.  Capitalized terms not otherwise defined herein shall have the
meanings ascribed to them in the Loan Agreement.

     Interest shall accrue daily on the aggregate outstanding principal balance
of the Development Loan, for the period commencing on the date the Development
Loan is made until the Development Loan is paid in full, (i) during the period
commencing on the date such Loan is made until the Draw Loan Termination Date,
at a per annum rate of 5% and (ii) thereafter at a per annum rate equal to the
rate designated and announced by Bank of America Illinois or its successor in
interest ("B of A") from time to time as its "reference rate" in effect at its
principal office in Chicago, Illinois, plus 1%.  The interest rate shall be
adjusted, from time to time, on the same day on which B of A adjusts its
"reference rate."  Interest on the outstanding principal amount of the
Development Loan shall be payable in arrears on the dates set forth herein and
at maturity (whether at stated maturity, by acceleration or otherwise).

                                      -37-
<PAGE>
 
     Interest shall be computed on the basis of a 360-day year and the actual
number of days elapsed.

     Any principal payment due under this Note not paid when due, whether at
stated maturity, by notice of repayment, by acceleration or otherwise, shall, to
the extent permitted by applicable law, thereafter bear interest (compounded
monthly and payable upon demand) at a rate which is 2% per annum in excess of
the rate of interest otherwise payable under this Note in respect of such
principal amount until such unpaid amount has been paid in full (whether before
or after judgment).

     Except as otherwise provided in the Loan Agreement, if not earlier paid, or
if not accelerated for payment, the outstanding principal amount of the
Development Loan shall, at the close of business on the Draw Loan Termination
Date, thereafter become an amortized term loan payable as follows:  the
principal balance of the Development Loan shall be payable to Newco in 20
substantially equal quarterly installments of principal (the amount of which
periodic installments of principal shall be determined at the close of business
on the Draw Loan Termination Date based on a schedule amortizing such
outstanding principal balance of the Refinancing Loan as of such date in 40
substantially equal quarterly installments of principal), plus accrued but
unpaid interest, on the first day of each of Newco's 20 consecutive fiscal
quarters, commencing on the first day of the first  quarter commencing after the
Draw Loan Termination Date and continuing until the first day of the first
quarter commencing after the fifth anniversary of the Draw Loan Termination
Date, when the entire remaining principal balance of the Refinancing Loan and
all interest accrued thereon shall be due and payable.

     This Note may be prepaid at any time without payment of penalty or premium.
All payments made hereunder shall be applied first to interest and then to
outstanding principal.

     If payment hereunder becomes due and payable on a Saturday, Sunday, or
legal holiday, under the laws of the State of Georgia, the due date thereof
shall be extended to the next succeeding business day.

     Demand, presentment, protest, diligence, notice of dishonor, and any other
formality are hereby expressly waived by the Company and any endorser or
guarantor.

     THE INDEBTEDNESS EVIDENCED BY THIS NOTE IS SUBORDINATED TO CERTAIN
INDEBTEDNESS OF THE COMPANY PURSUANT TO AN INTERCREDITOR AGREEMENT DATED JANUARY
31, 1997, BETWEEN CREDITANSTALT-BANKVEREIN, AS AGENT, AND NEWCO, AS SUCH
AGREEMENT IS AMENDED FROM TIME TO TIME WITH THE APPROVAL OF NEWCO.

                                      -38-
<PAGE>
 
                                   ARTICLE I

                                   ADVANCES
                                   --------

     1.1  Development Loan advances may be made from time to time by Newco to
the Company in the manner and on the terms and subject to the conditions set
forth in the Loan Agreement.  Upon granting each loan advance (an "Advance"),
Newco shall record the making and amount of such Advance on its books in a
separate loan account, and shall also record in the loan account all payments
made by the Company with respect to the Development Loan.  The aggregate amount
of all Advances, less the amounts of payment of principal made by the Company,
shall be the principal outstanding under this Note.  The loan account shall be
prima facie evidence of the unpaid amount of principal outstanding under this
Note; provided, however, that failure to maintain such account or record any
Advances therein shall not relieve the Company of its obligations to repay the
principal amount of the Development Loan, all accrued interest thereon, and any
amount payable with respect thereto in accordance with the terms of this Note.


                                  ARTICLE II

              DEVELOPMENT DEFAULT, RIGHTS AND REMEDIES OF HOLDER
              --------------------------------------------------
                                        
     2.1  The occurrence of a Development Default shall be a default under this
Note.  Upon any such default under this Note, the holder of this Note may
declare this Note due and payable in full and exercise such other rights and
remedies as are available to the holder under the Loan Agreement or applicable
law.

     2.2  If there is any default under this Note, and this Note is placed in
the hands of an attorney for collection, or is collected through any court,
including any bankruptcy court, the Company promises to pay to the order of the
holder hereof such holder's reasonable attorneys' fees and court costs actually
incurred in collecting or attempting to collect or securing or attempting to
secure this Note or enforcing the holder's rights with respect to the
Collateral, to the extent allowed by the laws of the State of Georgia or any
state in which any Collateral is situated.


                                  ARTICLE III

                                 MISCELLANEOUS
                                 -------------
     

                                      -39-
<PAGE>
 
     3.1  THIS NOTE HAS BEEN DELIVERED IN, AND SHALL BE CONSTRUED IN ACCORDANCE
WITH AND GOVERNED BY THE LAWS OF, THE STATE OF GEORGIA APPLICABLE TO CONTRACTS
MADE AND TO BE PERFORMED THEREIN WITHOUT REGARD TO THE CONFLICTS OF LAW
PROVISIONS THEREOF.

     3.2  The holder of this Note may, with or without notice to any party, and
without affecting the obligations of any maker, surety, guarantor, endorser,
accommodation party, or any other party to this Note (i) extend the time for
payment of either principal or interest from time to time, (ii) release or
discharge any one or more parties liable on this Note, (iii) suspend the right
to enforce this Note with respect to any persons, (iv) change, exchange, or
release any property in which the holder has any interest securing this Note,
(v) justifiably or otherwise, impair any of the Collateral or suspend the right
to enforce against any such Collateral, and (vi) at any time it deems it
necessary or proper, call for and, should it be made available, accept, as
additional security, the signature or signatures of additional parties or a
security interest in property of any kind or description or both.

     3.3  Any provision herein, or in the Loan Agreement, or any other document
executed or delivered in connection herewith or therewith, or in any other
agreement or commitment, whether written or oral, expressed or implied, to the
contrary notwithstanding, neither the Newco nor any holder hereof shall in any
event be entitled to receive or collect, nor shall any amounts received
hereunder be credited, so that Newco or any holder hereof shall be paid, as
interest, a sum greater than the maximum amount permitted by applicable law to
be charged to the person primarily obligated to pay this Note at the time in
question.  If any construction of this Note or the Loan Agreement, or any and
all other papers, agreements or commitments, indicate a different right given to
Newco or any holder hereof to ask for, demand, or receive any larger sum as
interest, such is a mistake in calculation or wording which this clause shall
override and control, it being the intention of the parties that this Note, the
Loan Agreement, and all other documents executed or delivered in connection
herewith shall in all ways comply with applicable law and proper adjustments
shall automatically be made accordingly.  In the event that Newco or any holder
hereof ever receives, collects, or applies as interest, any sum in excess of the
maximum amount permitted by applicable law, if any, such excess amount shall be
applied to the reduction of the unpaid principal balance of this Note, and if
this Note is paid in full, any remaining excess shall be paid to the Company.
In determining whether or not the interest paid or payable, under any specific
contingency, exceeds the maximum amount permitted by applicable law, if any, the
Company and any holder hereof shall, to the maximum extent permitted under
applicable law:  (a) characterize any non-principal payment as an expense or fee
rather than as interest, and (b) "spread" the total amount of interest
throughout the entire term of this Note.

                                      -40-
<PAGE>
 
     IN WITNESS WHEREOF, the Company has caused this Development Note to be
executed in its corporate name by the undersigned officer, thereunto duly
authorized.


                              HARRY'S FARMERS MARKET, INC.



                              By:________________________________
                              Its:

                                      -41-
<PAGE>
 
                                  EXHIBIT B-1
                             SUBSIDIARY GUARANTEE
                 (SEE FORM ATTACHED TO THE ORIGINAL AGREEMENT)

                                      -42-
<PAGE>
 
                                  EXHIBIT B-2
                         SUBSIDIARY SECURITY AGREEMENT
                 (SEE FORM ATTACHED TO THE ORIGINAL AGREEMENT)

                                      -43-
<PAGE>
 
                                   EXHIBIT C
                            CERTIFICATE FOR ADVANCE

                                      -44-
<PAGE>
 
                        ADVANCE REQUEST AND CERTIFICATE
                        -------------------------------
                                        

     The undersigned, the __________________ of Harry's Farmers Market, Inc., a
Georgia corporation (the "HFMI"), borrower under that certain Amended and
Restated Secured Loan Agreement, dated as of June 6, 1997 (the "Loan Agreement")
between the HFMI and Progressive Food Concepts, Inc., a Delaware corporation
(the "Company"), hereby certifies to the Company as follows:

     1.  HFMI requests that an Advance in the aggregate amount of $___________
be disbursed by the Company on _____________ (the "Disbursement Date"; the
period beginning on the date of this Certificate and ending on the Disbursement
Date is referred to as the "Disbursement Period"), for the benefit of HFMI, as
follows:

                                   [describe]

     2.  HFMI (a) confirms that the Company is authorized by HFMI to disburse
such amounts under the Loan Agreement, and (b) certifies that such amounts are
required and are to be used by HFMI for the purposes permitted under the Loan
Agreement and for no other purpose.

     3.  The representations and warranties contained in Article VI of the Loan
Agreement and in the Security Instruments delivered in connection therewith are
true and correct as of the date of this Certificate and shall be true and
correct at all times during the Disbursement Period.

     4.  No Default or Event of Default has occurred and is continuing as of the
date hereof.  HFMI agrees to immediately notify the Company, via fax at (303)
216-5339, if there shall have occurred any Default or Event of Default during
the Disbursement Period and acknowledges that it will not be entitled to retain
any funds disbursed pursuant to this Advance Request and Certificate in the
event a Default or Event of Default shall have occurred during the Disbursement
Period.

     5.  At no time subsequent to June 6, 1997, has there been any Material
Adverse Change which has not been fully remedied without any material adverse
effect on the financial condition, results of operations, assets or other
business of HFMI as of the date hereof.

     6.  The Company is entitled to rely on this Certificate and the
representations contained herein when disbursing loan proceeds pursuant hereto

     Capitalized terms used but not defined herein have the meanings ascribed
thereto in the Loan Agreement.


                    Signed:  __________________________________________
 
                    Print Name: ________________________________________

                    Date:  ___________________________________________

                                      -45-
<PAGE>
 
                                   EXHIBIT D
                           OPINION OF ALSTON & BIRD
                   (SEE FORM ATTACHED TO ORIGINAL AGREEMENT)

                                      -46-

<PAGE>
 
                                                                    EXHIBIT 10.3

                              FIRST AMENDMENT TO
                                TRUST AGREEMENT


     This First Amendment to Trust Agreement (the "Amendment") is made this
3rd day of November, 1997, by Wilmington Trust Company, a Delaware banking
corporation ("Trustee"), as trustee of HFMI Trust (the "Trust"), a Delaware
business trust created on January 30, 1997 under the Delaware Business Trust
Act, as amended.

                                   RECITALS
                                   --------

A.   Pursuant to a series of transactions between Progressive Food Concepts,
     Inc. (formerly known as "HFMI Acquisition Corporation" and referred to
     herein as "PFCI") and Harry's Farmers Market, Inc. ("HFMI") on January 31,
     1997, including, without limitation, the transaction described in that
     certain Acquisition Agreement, dated January 31, 1997, between HFMI and
     HFMI Acquisition Corporation (now known as Progressive Food Concepts,
     Inc.), HFMI acquired and now owns 712.3746 shares of common stock, having a
     par value of $0.01 per share, of PFCI (the "Shares").

B.   Pursuant to the Acquisition Agreement, HFMI acquired certain rights against
     dilution of its interests by requiring PFCI, under certain circumstances,
     to issue additional shares of common stock to HFMI.

C.   HFMI, Trustee and PFCI entered into that certain Trust Agreement dated
     January 30, 1997 (the "Trust Agreement"), pursuant to which the Trust was
     created and Trustee was appointed the trustee thereof.

D.   Pursuant to the terms of the Trust Agreement, the Trustee issued and
     delivered to HFMI a Georgia Class Owner Certificate and a Worldwide Class
     Owner Certificate, in each case as described in the Trust Agreement.  As
     required under the Trust Agreement, HFMI immediately transferred to PFCI
     the Worldwide Class Owner Certificate.

E.   The Trustee, on behalf of the Trust, entered into two separate license
     agreements governing the use of the Trust property as follows:

     1.   Newco License Agreement between HFMI Trust and PFCI ("Newco
          License"), dated as of January 31, 1997, pursuant to which
          PFCI was granted the irrevocable, exclusive and perpetual
          license to use the Worldwide Class Intellectual Property (as
          defined in the Trust Agreement); and

     2.   HFMI License Agreement between HFMI Trust and HFMI ("HFMI
          License"), dated as of January 31, 1997, pursuant to which
          HFMI was
<PAGE>
 
          granted the irrevocable, exclusive and perpetual license to
          use the Georgia Class Intellectual Property (as defined in
          the Trust Agreement).

F.   HFMI has agreed to sell to PFCI, and PFCI has agreed to redeem from HFMI,
     all of the Shares for, among other things, an amendment to the Trust
     Agreement as described herein (the "Redemption").

G.   Pursuant to Section 12.01 of the Trust Agreement, and with the consent of
     the Owners, the Trustee desires to amend the Trust Agreement as described
     herein.


                                   AGREEMENT
                                   ---------

     FOR AND IN CONSIDERATION of the foregoing Recitals, which are incorporated
herein, the mutual covenants expressed below, and other valuable consideration,
receipt and sufficiency of which are hereby acknowledged, the parties agree as
follows:

1.   Section 3.01(c) of the Trust Agreement is hereby amended by adding the
following to the end of the section:

     Notwithstanding anything in this section to the contrary, HFMI
     shall be entitled, at its option, to acquire, create or develop a
     new name to replace the "Harry's in a Hurry" name and the
     "Harry's" name as used on and in connection with the operation of
     the Harry's Farmers Market megastores, in which event, HFMI shall
     not be required to contribute such name to the Trust, and such
     new name will not be included in the Additional Intellectual
     Property.

2.   Section 3.02(a)(ii) of the Trust Agreement is hereby deleted and replaced,
in its entirety, with the following:

     (ii) the license annexed hereto as Annex I to utilize the
     Worldwide Class Intellectual Property under the terms and
     conditions set forth therein (the "Newco License"); and
                                        ------------- 

3.   Section 3.02(b)(ii) of the Trust Agreement is hereby deleted and replaced,
in its entirety, with the following:

     (ii) the license annexed hereto as Annex II to utilize the
     Georgia Class Intellectual Property under the terms and
     conditions set forth therein (the "HFMI License").
                                        ------------

4.   The definition and description of "Worldwide Class Intellectual Property,"
as reflected on Exhibit D to the Trust Agreement, is hereby deleted and
replaced, in its entirety, with the following:

                                      -2-
<PAGE>
 
     WORLDWIDE CLASS INTELLECTUAL PROPERTY includes the rights in the
     Intellectual Property that are available for worldwide use and
     commercialization, except as follows:

          1.  use in the State of Georgia and the State of Alabama,
          United States of America, of any of the Intellectual
          Property;

          2.  use in the states of Tennessee, North Carolina and South
          Carolina, United States of America, of the names "Harry's"
          and "Harry's in a Hurry"; and

          3.  use in the states of Tennessee, North Carolina and South
          Carolina, United States of America, of any of the
          Trademarks, Service Marks and Trade Names, as referenced and
          described in the Trust Agreement, which include or
          incorporate the word "Harry's."

5.   The definition and description of "Georgia Class Intellectual Property," as
reflected on Exhibit D to the Trust Agreement, is hereby deleted and replaced,
in its entirety, with the following:

     GEORGIA CLASS INTELLECTUAL PROPERTY includes, and is limited to, the
     rights in the Intellectual Property that are available for use and
     commercialization as follows:

          1.  use in the State of Georgia and the State of Alabama,
          United States of America, of all of the Intellectual
          Property; and

          2.  use in the states of Tennessee, North Carolina and South
          Carolina, United States of America, of the names "Harry's"
          and "Harry's in a Hurry"; and

          3.  use in the states of Tennessee, North Carolina and South
          Carolina, United States of America, of any of the
          Trademarks, Service Marks and Trade Names, as referenced and
          described in the Trust Agreement, which include or
          incorporate the word "Harry's."

6.   The Trust Agreement shall be amended only as described in the above
particulars.  All capitalized terms used herein, but not defined, shall have the
meanings ascribed to them in the Trust Agreement.

                                      -3-
<PAGE>
 
     IN WITNESS WHEREOF, the Trustee has caused this First Amendment to Trust
Agreement to be executed in accordance with the terms and conditions of Section
12.01 of the Trust Agreement as of the day and date shown above.


                              WILMINGTON TRUST COMPANY, IN ITS CAPACITY AS, AND
                              ONLY IN ITS CAPACITY AS, TRUSTEE OF HFMI TRUST


                              BY:  ________________________________
                              ITS:



                               CONSENT OF OWNERS

     Harry's Farmers Market, Inc., a Georgia corporation, and Progressive Food
Concepts, Inc., a Delaware corporation, as Owners of the Owner Certificates in
the Trust Estate (all as defined in the Trust Agreement) hereby execute the
foregoing First Amendment to Trust Agreement for purposes of indicating their
approval of the Amendment and their consent to the execution by the Trustee of
such Amendment.


                              HARRY'S FARMERS MARKET, INC.


                              BY:  ______________________________________
                              ITS:



                              PROGRESSIVE FOOD CONCEPTS, INC.


                              BY:  _____________________________________
                              ITS:

                                      -4-

<PAGE>
 
                                                                    EXHIBIT 10.4

                              FIRST AMENDMENT TO
                            NEWCO LICENSE AGREEMENT

     This First Amendment to Newco License Agreement (the "Amendment") is made
this 3rd day of November, 1997, by HFMI Trust, a Delaware business trust
("Licensor"), and Progressive Food Concepts, Inc., a Delaware corporation
formerly known as HFMI Acquisition Corporation ("Licensee").

                                   RECITALS
                                   --------

A.   Pursuant to a series of transactions between Licensee and Harry's Farmers
     Market, Inc. ("HFMI") on January 31, 1997, including, without limitation,
     the transaction described in that certain Acquisition Agreement, dated
     January 31, 1997, between HFMI and Licensee, HFMI acquired and now owns
     712.3746 shares of common stock, having a par value of $0.01 per share, of
     PFCI (the "Shares").

B.   Pursuant to the Acquisition Agreement, dated January 31, 1997, HFMI
     acquired certain rights against dilution of its interests by requiring
     Licensee, under certain circumstances, to issue additional shares of common
     stock to HFMI.

C.   HFMI, PFCI and Wilmington Trust Company, a Delaware banking company
     ("Trustee"), entered into that certain Trust Agreement, dated January 30,
     1997 (as amended on even date herewith by that certain First Amendment to
     Trust Agreement, the "Trust Agreement"), pursuant to which the Trust was
     created and Trustee was appointed the trustee thereof.

D.   Pursuant to the terms of the Trust Agreement, the Trustee issued and
     delivered to HFMI a Georgia Class Owner Certificate and a Worldwide Class
     Owner Certificate, in each case as described in the Trust Agreement.  As
     required under the Trust Agreement, HFMI immediately transferred to
     Licensee the Worldwide Class Owner Certificate.

E.   The Trustee, on behalf of the Trust, entered into two separate license
     agreements governing the use of the Trust property as follows:

     1.   Newco License Agreement between HFMI Trust and HFMI Acquisition
          Corporation ("Newco License"), dated as of January 31, 1997, pursuant
          to which Licensee was granted the irrevocable, exclusive and perpetual
          license to use the Worldwide Class Intellectual Property (as defined
          in the Trust Agreement); and

     2.   HFMI License Agreement between HFMI Trust and Harry's Farmers Market,
          Inc. ("HFMI License"), dated as of January 31, 1997, pursuant to which
          HFMI was granted the irrevocable, exclusive and perpetual license to
          use the Georgia Class Intellectual Property (as defined in the Trust
          Agreement).
<PAGE>
 
F.   HFMI has agreed to sell to Licensee, and Licensee has agreed to redeem from
     HFMI, all of the Shares for, among other things, an amendment to the Newco
     License as described herein (the "Redemption").

                                   AGREEMENT
                                   ---------

     FOR AND IN CONSIDERATION of the foregoing Recitals, which are incorporated
herein, the mutual covenants expressed below, and other valuable consideration,
receipt and sufficiency of which are hereby acknowledged, the parties agree as
follows:

1.   Recital (f) of the Newco License Agreement is hereby deleted and replaced,
in its entirety, with the following:

          (f)  Licensor wishes to grant to Licensee and Licensee wishes to
     receive from Licensor an irrevocable, perpetual license with respect to the
     Worldwide Class Intellectual Property and portions of the Georgia Class
     Intellectual Property as described and on the terms and conditions set
     forth herein.

2.   Section 1.01 of the Newco License Agreement is hereby deleted and replaced,
in its entirety, with the following:

          SECTION 1.01  License.  Licensor hereby grants Licensee an
                        -------                                     
     irrevocable, perpetual license to use, license or sublicense (or refrain
     from doing the same), on and in connection with the manufacture,
     distribution, sale, promotion, advertising, provision and/or marketing of
     Newco Products, the following:

          (a)  the Worldwide Class Intellectual Property, such rights to be
          effective throughout the world except as geographically limited in the
          definition of such property (the "Worldwide Territory"); and

          (b)  effective November 3, 1999, in the states of Georgia and Alabama,
          the Georgia Class Intellectual Property, except as to that portion of
          the Georgia Class Intellectual Property which consists of Trademarks,
          Service Marks and Trade Names (as those terms are referenced in the
          Trust Agreement) which include or incorporate the word "Harry's" (the
          "Harry's Marks").

     "Newco Products" shall mean any and all products and services sold,
      --------------                                                    
     licensed, sublicensed, distributed, advertised, provided and/or marketed
     with, under or in connection with the foregoing licenses.  The foregoing
     licenses shall be exclusive only as and to the extent provided in Section
     1.02 below.

3.   The Newco License Agreement is hereby supplemented and amended by adding a
new Section to immediately follow Section 1.01 as follows:

                                      -2-
<PAGE>
 
          SECTION 1.02  Exclusivity.  The license granted in Section 1.01(a)
                        -----------                                         
     above shall be exclusive, except as follows:

          a.  effective November 3, 1999, such rights shall become concurrent
          and non-exclusive (i) as to HFMI only and (ii) with respect to use in
          the States of North Carolina, South Carolina and Tennessee;

          b.  effective January 31, 2004, such rights shall become concurrent
          and non-exclusive (i) as to HFMI only and (ii) with respect to use
          worldwide except as to that portion of the Worldwide Class
          Intellectual Property which includes or incorporates the "Harry's
          Marks"; and

          c.  effective January 31, 2004, if Licensee has not (either by
          affirmative corporate action or by actual use) made the decision to
          use the Harry's Marks, the provisions of clause b. above shall also be
          applicable to the Harry's Marks.

     The license granted in Section 1.01(b) above shall be concurrent and non-
     exclusive as to HFMI only.

4.   Section 1.02 of the Newco License Agreement shall be renumbered as Section
1.03.

5.   The Newco License Agreement shall be amended only as described in the above
particulars.  All capitalized terms used herein, but not defined, shall have the
meanings ascribed to them in the Newco License Agreement or in the Trust
Agreement, as applicable.

     IN WITNESS WHEREOF, the parties have caused this Amendment to be executed
as of the day and date shown above.

                         HFMI TRUST
                         BY:  WILMINGTON TRUST COMPANY,
                              A DELAWARE BANKING CORPORATION NOT IN ITS
                              INDIVIDUAL CAPACITY, BUT SOLELY AS TRUSTEE


                              BY:  ________________________________
                              ITS:

                         PROGRESSIVE FOOD CONCEPTS, INC.


                         BY:  ______________________________________
                         ITS:

                                      -3-

<PAGE>
 
                                                                    EXHIBIT 10.5
                               
                              FIRST AMENDMENT TO
                            HFMI LICENSE AGREEMENT

     This First Amendment to HFMI License Agreement (the "Amendment") is made
this 3rd day of November, 1997, by HFMI Trust, a Delaware business trust
("Licensor"), and Harry's Farmers Market, Inc., a Georgia corporation
("Licensee").

                                    RECITALS
                                    --------

A.   Pursuant to a series of transactions between Licensee and Progressive Food
     Concepts, Inc., a Delaware corporation formerly known as HFMI Acquisition
     Corporation ("PFCI"), on January 31, 1997, including, without limitation,
     the transaction described in that certain Acquisition Agreement, dated
     January 31, 1997, between Licensee and PFCI, Licensee acquired and now owns
     712.3746 shares of common stock, having a par value of $0.01 per share, of
     PFCI (the "Shares").


B.   Pursuant to the Acquisition Agreement, dated January 31, 1997, Licensee
     acquired certain rights against dilution of its interests by requiring
     PFCI, under certain circumstances, to issue additional shares of common
     stock to Licensee.

C.   Licensee, HFMI and Wilmington Trust Company, a Delaware banking company
     ("Trustee"), entered into that certain Trust Agreement, dated January 30,
     1997 (as amended on even date herewith by that certain First Amendment to
     Trust Agreement, the "Trust Agreement"), pursuant to which the Trust was
     created and Trustee was appointed the trustee thereof.

D.   Pursuant to the terms of the Trust Agreement, the Trustee issued and
     delivered to Licensee a Georgia Class Owner Certificate and a Worldwide
     Class Owner Certificate, in each case as described in the Trust Agreement.
     As required under the Trust Agreement, Licensee immediately transferred to
     PFCI the Worldwide Class Owner Certificate.

E.   The Trustee, on behalf of the Trust, entered into two separate license
     agreements governing the use of the Trust property as follows:

     1.   Newco License Agreement between HFMI Trust and PFCI ("Newco
          License Agreement"), dated as of January 31, 1997, pursuant to
          which PFCI was granted the irrevocable, exclusive and perpetual
          license to use the Worldwide Class Intellectual Property (as
          defined in the Trust Agreement); and

     2.   HFMI License Agreement between HFMI Trust and Licensee ("HFMI
          License"), dated as of January 31, 1997, pursuant to which
          Licensee was granted the irrevocable, exclusive and perpetual
          license to use the Georgia Class Intellectual Property (as
          defined in the Trust Agreement).

<PAGE>
 
F.   Licensee has agreed to sell to PFCI, and PFCI has agreed to redeem from
     Licensee, all of the Shares for, among other things, an amendment to the
     HFMI License as described herein (the "Redemption").


                                   AGREEMENT
                                   ---------

     FOR AND IN CONSIDERATION of the foregoing Recitals, which are incorporated
herein, the mutual covenants expressed below, and other valuable consideration,
receipt and sufficiency of which are hereby acknowledged, the parties agree as
follows:

1.   Recital (f) of the HFMI License Agreement is hereby deleted and replaced,
in its entirety, with the following:

             (f) Licensor wishes to grant to Licensee and Licensee wishes
     to receive from Licensor an irrevocable, perpetual license with
     respect to the Georgia Class Intellectual Property and portions of the
     Worldwide Class Intellectual Property as described and on the terms
     and conditions set forth herein.

2.   Section 1.01 of the HFMI License Agreement is hereby deleted and replaced,
in its entirety, with the following:

          SECTION 1.01 License. Licensor hereby grants Licensee an
                       -------
    irrevocable, perpetual license to use and, subject to Section 1.03
     below, license and sublicense (or refrain from doing the same) on and
     in connection with the manufacture, distribution, sale, promotion,
     advertising, provision and/or marketing of HFMI Products, the
     following:

          (a)  the Georgia Class Intellectual Property, such rights to
          be effective in the geographic areas set forth in the
          definition of such property (the "Georgia Territory"); and

          (b)  effective November 3, 1999, the Worldwide Class
          Intellectual Property, but only in the states of Tennessee,
          North Carolina and South Carolina; and
   
          (c)  effective January 31, 2004, the Worldwide Class
          Intellectual Property throughout the world; provided,
          however, that the foregoing license shall exclude that
          portion of the Worldwide Class Intellectual Property which
          consists of Trademarks, Service Marks and Trade Names, as
          those terms are referenced in the Trust Agreement, which
          include or incoporate the word "Harry's" (the "Harry's
          Marks") unless, by such date, Newco has not (either by
          affirmative corporate action or by actual use) made the
          decision to use such portion of the Worldwide Class
          Intellectual Property.
           
                                   -2-
 
<PAGE>
 
      "HFMI Products" shall mean any and all products and services
       --------------
      sold, licensed, sublicensed, distributed, advertised, provided
      and/or marketed with, under or in connection with the foregoing
      licenses. The foregoing licenses shall be exclusive only as and
      to the extent provided in Section 1.02 below.

3.   The HFMI License Agreement is hereby supplemented and amended by adding a
new Section to immediately follow Section 1.01 as follows:

          SECTION 1.02 Exclusivity. The license granted in Section 1.01(a)
                       -----------
     above shall be exclusive, except that, effective November 3, 1999,
     such rights shall become concurrent and non-exclusive, as to Newco,
     except for that portion of the Georgia Class Intellectual Property
     which includes or incorporates the Harry's Marks. The licenses granted
     in Section 1.01(b) and Section 1.01(c) above shall be concurrent and
     non-exclusive as to Newco.

4.   Section 1.02 and Section 1.03 of the HFMI License Agreement shall be
renumbered as Section 1.03 and Section 1.04, respectively.

5.   The HFMI License Agreement shall be amended only as described in the above
particulars.  All capitalized terms used herein, but not defined, shall have the
meanings ascribed to them in the HFMI License Agreement or in the Trust
Agreement, as applicable.

     IN WITNESS WHEREOF, the parties have caused this Amendment to be executed
as of the day and date shown above.

                         HFMI TRUST

                         BY:  WILMINGTON TRUST COMPANY,
                              A DELAWARE BANKING CORPORATION, IN ITS CAPACITY
                              AND SOLELY IN ITS CAPACITY AS TRUSTEE


                              BY:  ________________________________
                              ITS:

                         HARRY'S FARMERS MARKET, INC.


                         BY:  ______________________________________
                         ITS:

                                      -3-

<PAGE>
 
                                                                    EXHIBIT 10.6

                     FIRST AMENDMENT TO TRANSFER AGREEMENT
     
     This First Amendment to Transfer Agreement (the "Amendment") is made
this 3rd day of November, 1997, by Wilmington Trust Company, a Delaware banking
corporation ("Trustee"), as trustee of HFMI Trust (the "Trust"), a Delaware
business trust created on January 30, 1997 under the Delaware Business Trust
Act, as amended, Harry's Farmers Market, Inc., a Georgia corporation ("HFMI"),
and Progressive Food Concepts, Inc., a Delaware corporation formerly known as
"HFMI Acquisition Corporation" ("PFCI").

                                    RECITALS
                                    --------

A.   Pursuant to a series of transactions between PFCI and HFMI on January
     31, 1997, including, without limitation, the transaction described in
     that certain Acquisition Agreement, dated January 31, 1997, HFMI
     acquired and now owns 712.3746 shares of common stock, having a par
     value of $0.01 per share, of PFCI (the "Shares").
          
B.   Pursuant to the Acquisition Agreement, HFMI acquired certain rights against
     dilution of its interests by requiring PFCI, under certain circumstances,
     to issue additional shares of common stock to HFMI.

C.   HFMI, Trustee and PFCI entered into that certain Trust Agreement (as
     amended on the date hereof, the "Trust Agreement") pursuant to which the
     Trust was created and Trustee was appointed the trustee thereof.

D.   Pursuant to the terms of the Trust Agreement, the parties executed that
     certain Transfer Agreement (the "Transfer Agreement") pursuant to which
     HFMI transferred to the Trust certain Intellectual Property and agreed to
     transfer to the Trust certain Additional Intellectual Property

E.   Trustee issued and delivered to HFMI a Georgia Class Owner Certificate and
     a Worldwide Class Owner Certificate, in each case as described in the Trust
     Agreement. As required under the Trust Agreement, HFMI immediately
     transferred to PFCI the Worldwide Class Owner Certificate.

F.   The Trustee, on behalf of the Trust, entered into two separate license
     agreements with PFCI and HFMI.

G.   HFMI has agreed to sell to PFCI, and PFCI has agreed to redeem from HFMI,
     all of the Shares for, among other things, an amendment to the Trust
     Agreement as described therein (the "Redemption").

H.   The parties desire to amend the Transfer Agreement to reflect and coincide
     with certain amendments to the Trust Agreement as described herein.
<PAGE>
 
                                   AGREEMENT
                                   ---------

     FOR AND IN CONSIDERATION of the foregoing Recitals, which are incorporated
herein, the mutual covenants expressed below, and other valuable consideration,
receipt and sufficiency of which are hereby acknowledged, the parties agree as
follows:

1.   Section 1.01(b) of the Transfer Agreement is hereby amended by adding the
following to the end of the section:

     Notwithstanding anything in this section to the contrary, HFMI shall
     be entitled, at its option, to acquire, create or develop a new name
     to replace the "Harry's in a Hurry" name and the "Harry's" name as
     used on and in connection with the operation of Harry's Farmers Market
     megastores, in which event, HFMI shall not be required to contribute
     such name to the Trust, and such new name will not be included in the
     Additional Intellectual Property.

2.   The Transfer Agreement shall be amended only as described in the above
particulars. All capitalized terms used herein, but not defined, shall have the
meanings ascribed to them in the Transfer Agreement.

     IN WITNESS WHEREOF, the Trustee has caused this Amendment to be executed as
of the day and date shown above.

                              WILMINGTON TRUST COMPANY, IN ITS CAPACITY AS, AND
                              ONLY IN ITS CAPACITY AS, TRUSTEE OF HFMI TRUST


                              BY:  ______________________________________
                              ITS:

                              HARRY'S FARMERS MARKET, INC.


                              BY:  ______________________________________
                              ITS:

                              PROGRESSIVE FOOD CONCEPTS, INC.


                              BY:  _____________________________________
                              ITS:
 
                                      -2-

<PAGE>
 
                                                                    EXHIBIT 10.7

                              FIRST AMENDMENT TO
                         CONSULTING SERVICES AGREEMENT


     This First Amendment to Consulting Services Agreement (the "Amendment") is
made this 3rd day of November, 1997, by Progressive Food Concepts, Inc., a
Delaware corporation formerly known as "HFMI Acquisition Corporation" ("PFCI"),
Harry's Farmers Market, Inc., a Georgia corporation ("HFMI"), and Harry Blazer,
an individual ("HB").


                                   RECITALS
                                   --------

A.   Pursuant to a series of transactions between PFCI and HFMI on January 31,
     1997, including, without limitation, the transaction described in that
     certain Acquisition Agreement, dated January 31, 1997, HFMI acquired and
     now owns 712.3746 shares of common stock, having a par value of $0.01 per
     share, of PFCI (the "Shares").

B.   Pursuant to the Acquisition Agreement, HFMI acquired certain rights against
     dilution of its interests by requiring PFCI, under certain circumstances,
     to issue additional shares of common stock to HFMI.

C.   HFMI, PFCI and HB entered into that certain Consulting Services Agreement
     (the "Consulting Services Agreement") pursuant to which the parties agreed
     to provide certain consulting services to each other as described therein.

D.   HFMI has agreed to sell to PFCI, and PFCI has agreed to redeem from HFMI,
     all of the Shares (the "Redemption") for, among other things, an amendment
     to the Consulting Services Agreement as described herein.

                                   AGREEMENT
                                   ---------

     FOR AND IN CONSIDERATION of the foregoing Recitals, which are incorporated
herein, the mutual covenants expressed below, and other valuable consideration,
receipt and sufficiency of which are hereby acknowledged, the parties agree as
follows:

1.   Section 4 of the Consulting Services Agreement is hereby deleted and
replaced, in its entirety, with the following:

     4.  HB Services. Consultant will make HB available to Newco not
         -----------
     less than 40 hours (in the aggregate and on a non-cumulative
     basis) per calendar month through the third anniversary hereof
     and not less than 10 hours (in the aggregate and on a non-
     cumulative basis) per calendar month throughout the remainder of
     the term of this Agreement to assist Consultant in meeting its
     obligations to Newco under this Agreement; provided, however,
     that in the event Newco assigns
<PAGE>
 
     this agreement to a competitor, HB shall have no obligation to
     consult with the competitor, unless Saad Nadhir is personally
     involved in the management of the competitor or is a significant
     shareholder therein.

2.   Section 6 of the Consulting Services Agreement is hereby deleted and
replaced, in its entirety, with the following:

     Newco will make available, during the term of the Agreement,
     information and know-how it acquires pursuant to Section 3 of
     this Agreement; provided, however, that Newco shall not be
     obligated to provide access to any information pertaining to the
     Boston Market/(R)/ system except as it relates directly to the
     information and know-how described in Section 3 hereof. Such
     information and know-how will include any successfully created
     business model regarding the Facilities and the Business. Newco
     will consult with Consultant and HB not less than 40 hours (in
     the aggregate and on a non-cumulative basis) per calendar month
     through the third anniversary hereof and not less than 10 hours
     (in the aggregate and on a non-cumulative basis) per calendar
     month and throughout the remainder of the term of this Agreement
     in order to discharge its obligations under this Section 6. Newco
     will bear its own costs in rendering such consulting services to
     Consultant and HB.

3.   Section 9 of the Consulting Services Agreement is hereby deleted and
replaced, in its entirety, with the following:

     9.   Restrictive Covenant. Commencing on the date hereof and
          --------------------
     continuing until the sixth anniversary of the date hereof (i.e.,
     January 31, 2003), Consultant and HB agree not to own, manage,
     operate, control, be employed by, provide consulting services to,
     participate in, or be connected in any manner with the ownership,
     management, operation, or control of any entity that:

          (a)  owns or operates within the United States megastores,
          supermarkets, or other retail or convenience stores
          specializing in the following:

               (x)  perishable food products, including, by way of
               example and not by limitation, fresh fruits and
               vegetables or fresh meats, poultry and seafood; fresh
               bakery goods; freshly made ready-to-eat, ready-to-heat
               and ready-to-cook prepared foods; and deli, cheese and
               dairy products; and/or

               (y)  specialty, hard-to-find, and gourmet nonperishable
               food products, kitchen-oriented housewares, floral
               items, grocery items, natural health and beauty aids,
               wines, and imported and domestic beers; or

                                      -2-
<PAGE>
 
          (b)  owns or operates outside the Restricted Area (as
          defined below) a business which is in a line of business the
          same or similar to any line of business that is then owned,
          managed, operated, controlled or otherwise engaged in by
          Newco and with respect to which Consultant is or has
          services hereunder. Restricted Area shall mean:

               (x)  from January 31, 1997 through November 3, 1999,
               that area outside the States of Georgia and Alabama;
               and

               (y)  from November 3, 1999 and thereafter, that area
               outside the States of Georgia, Alabama, Tennessee,
               South Carolina and North Carolina;

     provided, however the foregoing shall not (A) prevent Consultant
     from operating its current businesses within the States of
     Georgia and Alabama, (B) prevent HB from owning, controlling and
     being employed by Consultant, (C) prevent Consultant or HB from
     providing services to Newco as contemplated by this Agreement,
     (D) prevent Consultant or HB from participating as an investor,
     officer or director in any business venture not covered by the
     foregoing applicable restrictions, or (E) prevent Consultant or
     HB from investing so as to hold less than 2% of the outstanding
     shares of any company which is a "reporting company" under the
     Securities Exchange Act of 1934, as amended. It is the intention
     of the parties that this Section be interpreted so as to be valid
     under applicable law and, if required for validity, any court or
     applicable tribunal may reduce or alter the geographic scope and
     duration of this Section, by substitution of words or otherwise,
     so as to create the broadest permissible protection to Newco.

4.   The Consulting Agreement is further supplemented and amended by adding a
new section immediately following Section 21 to read as follows:

          22.  Personal Obligations. The obligations and
               --------------------
     responsibilities set forth in this Agreement are personal
     obligations and may not be assigned or transferred by the obligor
     without the prior written consent of the obligee, which consent
     may be withheld by obligee in its sole discretion; provided,
     however, that the obligations of Newco may be assigned by it to
     its parent in the event of and in connection with any merger of
     Newco into such parent.

5.   The Consulting Services Agreement shall be amended only as described in the
above particulars.  All capitalized terms used herein, but not defined, shall
have the meanings ascribed to them in the Consulting Services Agreement.

                                      -3-
<PAGE>
 
     IN WITNESS WHEREOF, the parties have caused this First Amendment to
Consulting Services Agreement to be executed as of the day and date shown above.


                              HARRY'S FARMERS MARKET, INC.



                              BY:  
________________________________
                              ITS:


                              __________________________________________
                              HARRY A. BLAZER, INDIVIDUALLY


                              PROGRESSIVE FOOD CONCEPTS, INC.


                              BY:  _____________________________________
                              ITS:

                                      -4-

<PAGE>
 
                                                                    EXHIBIT 99.1

               Harry's Farmers Market Restructures Relationship,
                 Announces New Hurry Sites and Bakery Location

ROSWELL, Ga.--(BUSINESS WIRE)--Nov. 4, 1997--Harry's Farmers Market, Inc.
("Harry's") (NASDAQ:HARY) announced today that it has restructured the
agreement it entered into earlier this year with Progressive Food Concepts, Inc.
("PFCI"), a majority owned subsidiary of Boston Chicken, Inc. (NASDAQ:BOST).

     As part of the restructuring, PFCI redeemed the PFCI stock which Harry's
received from PFCI in the initial transaction.  In exchange for this redemption,
Harry's has received $2.5 million and has gained additional territories in which
to use certain intellectual property, including the trademarks and developmental
rights to the Harry's Farmers Market and Harry's In A Hurry concepts.

     Beginning in late 1999, Harry's will be able to use its trademarks and
development rights outside its current territories of Georgia and Alabama, and
will be allowed to expand into Tennessee, South Carolina and North Carolina.  On
that same date, PFCI will be permitted to utilize Harry's intellectual property,
but not the "Harry's" trademark, in Georgia and Alabama.  Under the PFCI
agreement, as restructured, PFCI will not be licensed to utilize the "Harry's"
trademark in those five states.  In early 2004, Harry's will be entitled to use
its intellectual property, on a worldwide basis, concurrent with PFCI, except
that Harry's ability to use the "Harry's" trademark may be limited to Georgia,
Alabama, Tennessee, South Carolina and North Carolina.

     The restructuring also includes a commitment from PFCI to fund, according
to a predetermined schedule, the $6.5 million balance available to Harry's under
the $8 million Development Loan that was negotiated in January.  This included
$2.5 million at closing and an additional $4 million over the next 12 months.
Harry's intends to use the additional proceeds of the Development Loan to
finance the opening of new Harry's In A Hurry stores, remodel the existing
megastores and for operations.  The Company plans to open its third Harry's In A
Hurry, which will be located at Akers Mill, later this fiscal quarter.  Harry's
has also just signed a lease for a Harry's In A Hurry site at Dunwoody Plaza.
Harry's expects to open this fourth Harry's store during the first fiscal
quarter of next year.

     Harry Blazer, CEO of Harry's, commented, "We are very excited about the
restructuring of our agreement with PFCI. It gives us new opportunities to grow.
We have the capital needed for the execution of our Hurry store expansion and
megastore remodeling program through fiscal year 1999.  It also gives us
additional territories for expansion and sets a date after which there will be
no geographic restrictions on the use by Harry's of our intellectual property
and the knowledge acquired through our mutual consulting agreement with PFCI."


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