HARRYS FARMERS MARKET INC
S-8, 1998-06-04
GROCERY STORES
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<PAGE>
 
     As filed with the Securities and Exchange Commission on June 4, 1998
                        Registration No. 333-__________

================================================================================
                       SECURITIES AND EXCHANGE COMMISSION
                            WASHINGTON, D.C.  20549
                            ________________________
                                    FORM S-8
                             REGISTRATION STATEMENT
                                     UNDER
                           THE SECURITIES ACT OF 1933


                         HARRY'S FARMERS MARKET, INC.
             (Exact name of registrant as specified in its charter)

            GEORGIA                                            58-2037452
  (State or other jurisdiction of                          (I.R.S. Employer
  incorporation or organization)                         Identification Number)

                            1180 UPPER HEMBREE ROAD
                             ROSWELL, GEORGIA 30076
                                 (770) 667-8878
            (Address, including zip code, and telephone number of 
                         principal executive offices)

               50,000 STOCK OPTIONS GRANTED TO ROBERT C. GLUSTROM
                 10,000 STOCK OPTIONS GRANTED TO JOHN D. BRANCH
                           (Full title of the plans)

<TABLE>
<S>                                                     <C>
 
                                                                               COPY TO:
                   HARRY A. BLAZER                                       JOHN L. LATHAM, ESQ.
             HARRY'S FARMERS MARKET, INC.                                 ALSTON & BIRD LLP
               1180 UPPER HEMBREE ROAD                             1201 WEST PEACHTREE STREET, N.W.
                ROSWELL, GEORGIA 30076                               ATLANTA, GEORGIA 30309-3424
                    (770) 667-8878                                          (404) 881-7823
  (Name, address, including zip code, and telephone
 number, including area code, of agent for service)
</TABLE>
                              ___________________

                        CALCULATION OF REGISTRATION FEE
                                        
<TABLE>
<CAPTION>
 
=================================================================================================================== 
                                                           Proposed                Proposed
    Title of Securities            Amount to               Maximum                 Maximum             Amount of
      to be Registered         be Registered (1)        Offering Price            Aggregate         Registration Fee
                                                        Per Share (2)         Offering Price (2)
- --------------------------------------------------------------------------------------------------------------------
<S>                              <C>                     <C>                     <C>                     <C>
 
 
Options and underlying           60,000 shares           $3.00                      $180,000             $54.00
 Class A Common Stock, no
 par value per share
- --------------------------------------------------------------------------------------------------------------------
</TABLE>

                         (footnotes on following page)
   <PAGE>

  (1) The 60,000 shares of Common Stock being registered hereby include (i)
      50,000 shares authorized for issuance upon exercise of stock options
      granted to Robert C. Glustrom and (ii) 10,000 shares authorized for
      issuance upon exercise of stock options granted to John D. Branch.
      Pursuant to Rule 416 under the Securities Act of 1933, this Registration
      Statement also includes an indeterminate number of additional shares that
      may become issuable pursuant to the antidilution adjustment provisions of
      the options.

  (2) Determined for purposes of calculating the registration fee pursuant to
      Rule 457(h) based on the exercise price of the Options.
<PAGE>
 
                                     PART I
              INFORMATION REQUIRED IN THE SECTION 10(A) PROSPECTUS

       The documents constituting Part I of this Registration Statement will be
sent or given to participants in the Plans as specified by Rule 428(b)(1) under
the Securities Act of 1933, as amended (the "Securities Act").

                                    PART II
                 INFORMATION REQUIRED IN REGISTRATION STATEMENT
                                        
ITEM 3.  INCORPORATION OF CERTAIN DOCUMENTS BY REFERENCE.

       The following documents are incorporated by reference into this
Registration Statement and are deemed to be a part hereof from the date of the
filing of such documents:

       (1) The Registrant's Annual Report on Form 10-K for the fiscal year ended
January 28, 1998 as filed with the Securities and Exchange Commission.

       (2) The description of Common Stock contained in the Registrant's
Registration Statement on Form 8-A, dated April 2, 1993, including all
amendments or reports filed for the purpose of updating such description.

       (3) All documents subsequently filed by the Registrant pursuant to
Section 13(a), 13(c), 14 and 15(d) of the Exchange Act prior to the filing of a
post-effective amendment to this Registration Statement that indicates that all
securities offered have been sold or that deregisters all securities that remain
unsold.

       Any statement contained in a document incorporated or deemed incorporated
herein by reference shall be deemed to be modified or superseded for the purpose
of this Registration Statement to the extent that a statement contained herein
or in any subsequently filed document which also is, or is deemed to be,
incorporated herein by reference modifies or supersedes such statement. Any such
statement so modified or superseded shall not be deemed, except as so modified
or superseded, to constitute a part of this Registration Statement.

ITEM 4.  DESCRIPTION OF SECURITIES.

       Not Applicable.

ITEM 5.  INTERESTS OF NAMED EXPERTS AND COUNSEL

       The legality of the Common Stock registered hereby has been passed upon
by Alston & Bird LLP, counsel to the Registrant.

                                      II-1
<PAGE>
 
ITEM 6.  INDEMNIFICATION OF DIRECTORS AND OFFICERS

       As provided under Georgia law, the Company's Articles of Incorporation
provide that a director shall not be personally liable to the Company or its
stockholders for monetary damages for breach of duty of care or any other duty
owed to the Company as a director, except that such provision shall not
eliminate or limit the liability of a director (a) for any appropriation, in
violation of his duties, of any business opportunity of the Company, (b) for
acts or omissions which involve intentional misconduct or a knowing violation of
law, (c) for unlawful corporate distributions, or (d) for any transaction from
which the director received an improper personal benefit.

       Article VI of the Company's By-Laws provides that the Company shall
indemnify a director who has been successful in the defense of any proceeding to
which he was a party or in defense of any claim, issue or matter therein because
he is or was a director of the Company, against reasonable expenses incurred by
him in connection with such defense.

       The Company's By-Laws also provide that the Company is required to
indemnify any director, officer, employee or agent made a party to a proceeding
because he is or was a director, employee or agent against liability incurred in
the proceeding if he acted in a manner he believed in good faith or to be in or
not opposed to the best interests of the Company and, in the case of any
criminal proceeding, he had no reasonable cause to believe his conduct was
unlawful. Determination concerning whether or not the applicable standard of
conduct has been met can be made by (a) a disinterested majority of the Board of
Directors, (b) a majority of a committee of disinterested directors, (c)
independent legal counsel, or (d) an affirmative vote of a majority of shares
held by disinterested stockholders. No indemnification may be made to or on
behalf of a director, officer, employee or agent (i) in connection with a
proceeding by or in the right of the Company in which such person was adjudged
liable to the Company or (ii) in connection with any other proceeding in which
such person was adjudged liable on the basis that personal benefit was
improperly received by him.

       The Company may, if authorized by its stockholders by a majority of votes
which would be entitled to be cast in a vote to amend the Company's Articles of
Incorporation, indemnify or obligate itself to indemnify a director, officer,
employee or agent made a party to a proceeding, including a proceeding brought
by or in the right of the Company.

ITEM 7.  EXEMPTION FROM REGISTRATION CLAIMED.

       Not Applicable.

                                      II-2
<PAGE>
 
Item 8.    Exhibits

       The exhibits included as part of this Registration Statement are as
follows:

 
       Exhibit Number                  Description
       --------------                  -----------
 
             5.1                   Opinion of Counsel
 
            10.1                   Robert C. Glustrom Non-Employee Director
                                   Non-Qualified Stock Option Agreement

            10.2                   John D. Branch Non-Employee Director
                                   Non-Qualified Stock Option Agreement
 
            23.1                   Consent of Counsel (included in Exhibit 5.1)
 
            23.2                   Consent of Independent Public Accountants
 
            24.1                   Power of Attorney (contained in Part II at
                                   page II-5)                      

ITEM 9.    UNDERTAKINGS

       (a) The undersigned Registrant hereby undertakes:

            (1) To file, during any period in which offers or sales are being
     made, a post-effective amendment to this Registration Statement:

                    (i) To include any prospectus required by Section 10(a)(3)
          of the Securities Act of 1933;

                    (ii) To reflect in the prospectus any facts or events
          arising after the effective date of this Registration Statement (or
          the most recent post-effective amendment thereof) which, individually
          or in the aggregate, represent a fundamental change in the information
          set forth in this Registration Statement;

                    (iii)  To include any material information with respect to
          the plan of distribution not previously disclosed in this Registration
          Statement or any material change to such information in this
          Registration Statement;

          provided, however, that paragraphs (a)(1)(i) and (a)(1)(ii) above do
     not apply if the information required to be included in a post-effective
     amendment by those paragraphs is contained in periodic reports filed with
     or furnished to the Commission by the Registrant pursuant to Section 13 or
     Section 15(d) of the Securities Exchange Act of 1934 that are incorporated
     by reference in this Registration Statement.

                                      II-3
<PAGE>
 
            (2) That, for the purpose of determining any liability under the
     Securities Act of 1933, each such post-effective amendment shall be deemed
     to be a new registration statement relating to the securities being offered
     therein, and the offering of such securities at that time shall be deemed
     to be the initial bona fide offering thereof.

            (3) To remove from registration by means of a post-effective
     amendment any of the securities being registered which remain unsold at the
     termination of the offering.

       (b) The undersigned Registrant hereby undertakes that, for purposes of
     determining any liability under the Securities Act of 1933, each filing of
     the Registrant's annual report pursuant to Section 13(a) or Section 15(d)
     of the Securities Exchange Act of 1934 (and, where applicable, each filing
     of an employee benefit plan's annual report pursuant to Section 15(d) of
     the Securities Exchange Act of 1934) that is incorporated by reference in
     this Registration Statement shall be deemed to be a new registration
     statement relating to the securities offered therein, and the offering of
     such securities at that time shall be deemed to be the initial bona fide
     offering thereof.

       (c) Insofar as indemnification for liabilities arising under the
     Securities Act of 1933 may be permitted to directors, officers and
     controlling persons of the Registrant pursuant to the Registrant's articles
     of incorporation, bylaws, or otherwise, the Registrant has been advised
     that in the opinion of the Securities and Exchange Commission such
     indemnification is against public policy as expressed in the Securities Act
     of 1933 and is, therefore, unenforceable. In the event that a claim for
     indemnification against such liabilities (other than the payment by the
     Registrant of expenses incurred or paid by a director, officer or
     controlling person of the Registrant in the successful defense of any
     action, suit or proceeding) is asserted by such director, officer or
     controlling person in connection with the securities being registered, the
     Registrant will, unless in the opinion of its counsel the matter has been
     settled by controlling precedent, submit to a court of appropriate
     jurisdiction the question whether such indemnification by it is against
     public policy as expressed in the Act and will be governed by the final
     adjudication of such issue.


                         (signatures on following page)

                                      II-4
<PAGE>
 
                                   SIGNATURES

       Pursuant to the requirements of the Securities Act of 1933, as amended,
the registrant certifies that it has reasonable grounds to believe that it meets
all of the requirements for filing on Form S-8 and has duly caused this
Registration Statement to be signed on its behalf by the undersigned, thereunto
duly authorized, in the City of Roswell, State of Georgia, on June 3, 1998.


                                 HARRY'S FARMERS MARKET, INC.
                                 (Registrant)

                                 By: /S/ HARRY A. BLAZER
                                     -------------------
                                     Harry A. Blazer
                                     President and Chief Executive Officer

       Know All Men By These Presents, that each person whose signature appears
below constitutes and appoints Harry A. Blazer and John L. Latham, and either of
them (with full power in each to act alone), as true and lawful attorneys-in-
fact, with full power of substitution, for him and in his name, place and stead,
in any and all capacities, to sign any amendments to this Registration
Statement, and to file the same, with all exhibits thereto, and other documents
in connection therewith, with the Securities and Exchange Commission, granting
unto said attorneys-in-fact and agents, and each of them, full power and
authority to do and perform each and every act and thing requisite and necessary
to be done in and about the premises, as fully and to all intents and purposes
as he might or could do in person, hereby ratifying and confirming all that said
attorneys-in-fact, or either of them, or their substitute or substitutes, may
lawfully do or cause to be done by virtue thereof.

       Pursuant to the requirements of the Securities Act of 1933, as amended,
this Registration Statement has been signed by the following persons in the
capacities and on the dates indicated.

 
        Signature                  Capacity                     Date
        ---------                  --------                     ----

   /S/ HARRY A. BLAZER      Director, President, and       June 3, 1998
   ----------------------   Chief Executive Officer
   Harry A. Blazer          (Principal Executive Officer)

                

   /S/ TERRY L. RANSOM      Director                       June 3, 1998
   ----------------------                                         
   Terry L. Ransom



   /S/ JOHN D. BRANCH       Director                       June 3, 1998
   ------------------                                               
   John D. Branch

                                      II-5
<PAGE>
 
   /S/ ROBERT C. GLUSTROM   Director                       June 3, 1998
   -----------------------                                     
   Robert C. Glustrom



   /S/ WILLIAM J. HORVATH   Director                       June 3, 1998
   -----------------------                                           
   William J. Horvath



   /S/ HAROLD C. WIESSMAN   Chief Financial Officer        June 3, 1998
   ----------------------   (Principal Financing and
   Harold C. Weissman       Accounting Officer)

                                      II-6
<PAGE>
 
                                 EXHIBIT INDEX
                                       TO
                       REGISTRATION STATEMENT ON FORM S-8

 
       Exhibit Number              Description
       --------------              -----------

             5.1                   Opinion of Counsel
 
            10.1                   Robert C. Glustrom Non-Employee Director
                                   Non-Qualified Stock Option Agreement
 
            10.2                   John D. Branch Non-Employee Director
                                   Non-Qualified Stock Option Agreement
 
            23.1                   Consent of Counsel (included in Exhibit 5.1)
 
            23.2                   Consent of Independent Public Accountants
 
            24.1                   Power of Attorney (contained in Part II at
                                   page II-5)

<PAGE>
 
                                  Exhibit 5.1

                               Opinion of Counsel
<PAGE>
 
                               ALSTON & BIRD LLP
                              One Atlantic Center
                           1201 West Peachtree Street
                          Atlanta, Georgia 30309-3424

                                 June 3, 1998

       Harry's Farmers Market, Inc.
       1180 Upper Hembree Road
       Roswell, Georgia 30076

            Re:  Registration Statement on Form S-8
                 Stock Options Granted to Certain Directors

       Ladies and Gentlemen:

            We have acted as counsel for Harry's Farmers Market, Inc., a Georgia
       corporation (the "Corporation"), in connection with the referenced
       Registration Statement on Form S-8 (the "Registration Statement") being
       filed by the Corporation with the Securities and Exchange Commission (the
       "Commission") under the Securities Act of 1933, as amended, and covering
       an aggregate of 60,000 shares of the Corporation's Class A common stock,
       no par value ("Common Stock"), that may be issued upon exercise of stock
       options granted to Robert C. Glustrom and John D. Branch (the "Options").
       This Opinion Letter is rendered pursuant to Item 8 of Form S-8 and Item
       601(b)(5) of Regulation S-K.

            In the capacity described above, we have considered such matters of
       law and of fact, including the examination of originals or copies,
       certified or otherwise identified to our satisfaction, of such records
       and documents of the Corporation, certificates of public officials and
       such other documents as we have deemed appropriate as a basis for the
       opinions hereinafter set forth.

            Based upon the foregoing, it is our opinion that the 60,000 shares
       of Common Stock covered by the Registration Statement and to be issued
       upon exercise of the Options, when issued accordance with the terms and
       conditions of the Option Agreements under which they were granted, will
       be legally and validly issued, fully paid and nonassessable.

            This Opinion Letter is provided to you for your benefit and for the
       benefit of the Commission, in each case, solely with regard to the
       Registration Statement, may be relied upon by you and the Commission only
       in connection with the Registration Statement, and may not be relied upon
       by any other person or for any other purpose without our prior written
       consent.
<PAGE>
 
            We hereby consent to the filing of this opinion as an exhibit to the
       Registration Statement and further consent to the use of our name
       wherever appearing in the Registration Statement.

                                      Sincerely,

                                      ALSTON & BIRD LLP


                                      By:   /s/ LAURA G. THATCHER          
                                         -----------------------------------
                                           Laura G. Thatcher, a Partner
       LGT:lgt

<PAGE>
 
                                  Exhibit 10.1

 Robert C. Glustrom Non-Employee Director Non-Qualified Stock Option Agreement
<PAGE>
 
                          HARRY'S FARMERS MARKET, INC.

                               ROBERT C. GLUSTROM
                             NON-EMPLOYEE DIRECTOR
                      NON-QUALIFIED STOCK OPTION AGREEMENT
                                        
            THIS AGREEMENT is made and entered into this 30th day of January,
       1997 (the "Grant Date") by and between HARRY'S FARMERS MARKET, INC., a
       Georgia corporation (the "Company"), and ROBERT C. GLUSTROM ("Grantee").

                                   BACKGROUND
                                        
            A.  Grantee is a non-employee director of the Company and is not at
       the present time eligible to receive stock options, restricted stock and
       other stock-based awards from the Company other than as currently set
       forth under the terms of the Company's 1996 Director Stock Option Plan
       (the "Plan").  Although granted outside of the Plan, the option
       represented by this Agreement is intended to be generally consistent with
       the terms and conditions of the Plan.  Therefore, for purposes of
       reference only, and not to imply that the option granted hereby is
       governed by or issued under the Plan, capitalized terms used herein and
       not defined in context are defined in Section 6.11 hereof or in the Plan.

            B.  The Company and Grantee wish to confirm herein the terms,
       conditions, and restrictions of the option.

            C.  For and in consideration of the premises, the mutual covenants
       contained herein, and other good and valuable consideration, the parties
       hereto agree:

                                   ARTICLE 1
                          GRANT AND EXERCISE OF OPTION
                                        
            1.1  Grant of Option.  Subject to the terms, restrictions,
                 ---------------                                      
       limitations, and conditions stated herein, the Company hereby grants to
       Grantee a non-qualified option (the "Option") to purchase all or any part
       of 50,000 shares of Class A Common Stock, no par value per share (the
       "Option Shares").  This Option is intended to be a non-qualified stock
       option.

            1.2  Exercise of Option.
                 -------------------

                  (a) Except as provided in Section 1.4 below, the Option may be
            exercised during the Option Period (as defined in Section 1.4) only
            to the extent of the number of Option Shares that are then vested
            ("Vested Shares") as determined pursuant to the vesting schedule
            attached hereto as Schedule I.
<PAGE>
 
                  (b) The Option may be exercised with respect to all or any
            portion of the Vested Shares at any time during the Option Period by
            the delivery to the Company, at its principal place of business, of
            (i) a written notice of exercise, in substantially the form attached
            hereto as Exhibit A (or such other form as shall be required by the
            Board of Directors or as otherwise permitted by the Board of
            Directors), prior to the date upon which Grantee desires to exercise
            all or any portion of the Option (the "Exercise Date"); (ii) payment
            in full of the amount of the Option Exercise Price multiplied by the
            number of Option Shares being purchased (the "Purchase Price") in
            any manner permitted under Section 1.2(c) below; and (iii) a
            certified or cashier's check payable to the Company in the amount of
            all withholding tax obligations, if any (whether federal, state or
            local), imposed on the Company by reason of the exercise of the
            Option.  Upon acceptance of such notice, receipt of payment in full,
            and receipt of payment of all withholding tax obligations, if any,
            the Company shall cause a certificate representing the shares of
            Common Stock purchased to be issued and delivered to Grantee.

                 (c) The Purchase Price may be paid in any of the following
                  methods:

                            (i)  in cash

                            (ii) by certified or cashier's check or money order
                  payable to the Company (or the equivalent thereof acceptable
                  to the Board of Directors);

                            (iii)  with the consent of the Board of Directors in
                  its sole discretion, by personal check (subject to
                  collection), which may in the Board of Director's sole
                  discretion be deemed conditional;

                            (iv) at the option of the Grantee, in Common Stock
                  theretofore owned by the Grantee; provided; however, that if
                  the Grantee acquired such stock to be surrendered directly or
                  indirectly from the Company, he shall have owned such stock
                  for six months prior to using such stock to exercise this
                  Option and, provided, further, that such exercise transaction
                  shall not result  in a violation of Section 16 of the
                  Securities Exchange Act of 1934, as amended (the "Exchange
                  Act").  For purposes of determining the amount, if any, of the
                  exercise price satisfied by payment in Common Stock, such
                  Common Stock shall be valued at its Fair Market Value on the
                  date of exercise.  Any Common Stock delivered in satisfaction
                  of all or a portion of the exercise price shall be
                  appropriately endorsed for transfer and assignment to the
                  Company; or

                            (v)  any combination of the above.

            1.3  Option Exercise Price.  The price for each share of Common
                 ---------------------                                     
       Stock for which the Option is exercised is US $3.00 (the "Option Exercise
       Price").
<PAGE>
 
            1.4  Term and Termination of Option.
                 -------------------------------

                  (a) Except as otherwise provided herein, the period in which
            the Option may be exercised as to any Vested Shares (the "Option
            Period") shall commence on the date such shares become Vested Shares
            and terminate at 5:00 p.m. Eastern Time on the date of the first to
            occur of the following events:

                       (i)  March 4, 2001;

                       (ii) If Grantee ceases to be a Director of the Company
                  for any reason other than as provided in paragraph (iii) or
                  (iv) below, the Option shall lapse, unless it is previously
                  exercised, thirty (30) days after Grantee's position as a
                  Director of the Company terminates.

                        (iii)  If Grantee ceases to be a Director of the
                  Company by reason of his mental or physical disability
                  determined by a medical doctor satisfactory to the Company,
                  the Option shall lapse, unless it is previously exercised,
                  within one year after the date that the Grantee's position as
                  a Director of the Company terminates.

                        (iv) If Grantee dies while serving as a Director, or
                  during the 30-day period described in paragraph (ii) and
                  before the Option otherwise lapses, the Option shall lapse one
                  year after Grantee's death.  Upon Grantee's death, any
                  exercisable Options may be exercised by Grantee's legal
                  representative or representatives, by the person or persons
                  entitled to do so under Grantee's last will and testament, or,
                  if Grantee shall fail to make testamentary disposition of such
                  Option or shall die intestate, by the person or persons
                  entitled to receive such Option under the applicable laws of
                  descent and distribution.

                  If Grantee exercises the Option after the Grantee's position
            as a Director terminates, the Option may be exercised only with
            respect to the shares that were otherwise vested on the date that
            the Grantee's position as a Director of the Company terminates.
            Upon the expiration of the Option Period, this Option, and all
            unexercised rights granted to Grantee hereunder, shall terminate as
            to all Vested Shares to which the Option Period relates, and
            thereafter be null and void.

                  (b) The Board of Directors of the Company in its sole
            discretion may, by giving written notice to the Grantee
            ("Cancellation Notice"), cancel, effective upon the date of a Change
            in Control, any portion of the Option that remains unexercised on
            such date.  Such Cancellation Notice shall be given to the Grantee
            at least ten (10) days prior to the date of cancellation.
<PAGE>
 
            1.5  No Rights as Stockholder.  Grantee shall have no rights as a
                 ------------------------                                    
       stockholder with respect to any Option Shares until the issuance of a
       stock certificate to him for such shares.  Except as otherwise provided
       in Section 1.6 below, no adjustment shall be made for dividends,
       distributions or other rights (whether ordinary or extraordinary, and
       whether in cash, securities or other property) for which the record date
       is prior to the date such stock certificate is issued.

            1.6  Changes in Capitalization.
                 ------------------------- 

                  (a) If at any time there shall be an increase or decrease in
            the number of issued an outstanding shares of Common Stock of the
            Company, through the declaration of a stock dividend or through any
            recapitalization resulting in a stock split-up, combination or
            exchange of shares of Common Stock, then appropriate proportional
            adjustment shall be made in the number of Option Shares (and, with
            respect to the Option Shares, the Option Exercise Price) subject to
            this Option still outstanding.

                  (b) In the event of a merger, consolidation or other
            reorganization of the Company under the terms of which the Company
            is not the surviving corporation, but the surviving corporation
            elects to assume this Option, the Grantee shall be entitled to
            receive, upon the exercise of the Option, with respect to each
            Option Share: (i) the number of shares of stock of the surviving
            corporation (or equity interest in any other entity); and (ii) any
            other notes, evidences of indebtedness or other property, that the
            Grantee would have received in connection with such merger,
            consolidation or other reorganization had he exercised the Option
            immediately prior to such merger, consolidation or other
            reorganization.

                  (c) Except as otherwise expressly provided herein, the
            issuance by the Company of shares of its capital stock of any class
            or securities convertible into shares of capital stock of any class,
            either in connection with direct sale or upon the exercise of rights
            or warrants to subscribe therefor, or upon conversion of shares or
            obligations of the Company convertible into such shares or other
            securities, shall not affect and no adjustment by reason thereof
            shall be made with respect to, the number of Option Shares then
            outstanding or the Option Exercise Price.

                  (d) Without limiting the generality of the foregoing, the
            existence of outstanding Options under this Agreement shall not
            affect in any manner the right or power of the Company to make,
            authorize or consummate: (i) any or all adjustments,
            recapitalizations, reorganizations or other changes in the Company's
            capital structure or its business; (ii) any merger or consolidation
            of the Company; (iii) any issuance by the Company of debt securities
            or preferred stock that would rank above the Option Shares subject
            to outstanding Options; (iv) the dissolution or liquidation of the
            Company; (v) any sale, transfer or assignment of all or any
<PAGE>
 
            part of the assets or business of the Company; or (vi) any other
            corporate act or proceeding, whether of a similar character or
            otherwise.

                                   ARTICLE 2

                       RESTRICTION ON TRANSFER OF OPTION
                                        
            The Option evidenced hereby is not assignable or otherwise
       transferable, except to members of the Grantee's immediate family or by
       will or the laws of descent and distribution.

                                   ARTICLE 3

                                    LEGENDS
                                        
            3.1  Legends.  Each certificate representing the Option Shares
                 -------                                                  
       purchased upon exercise of this Option shall be endorsed with the
       following legend and Grantee shall not make any transfer of the Option
       Shares without first complying with the restrictions on transfer
       described in such legend:

            THE SECURITIES EVIDENCED BY THIS CERTIFICATE HAVE NOT BEEN
            REGISTERED UNDER THE SECURITIES ACT OF 1933, AS AMENDED, AND MAY NOT
            BE SOLD, TRANSFERRED, ASSIGNED, OR HYPOTHECATED UNLESS (1) THERE IS
            AN EFFECTIVE REGISTRATION UNDER SUCH ACT COVERING SUCH SECURITIES,
            (2) THE TRANSFER IS MADE IN COMPLIANCE WITH RULE 144 PROMULGATED
            UNDER SUCH ACT, OR (3) THE ISSUER RECEIVES AN OPINION OF COUNSEL,
            REASONABLY SATISFACTORY TO THE COMPANY, STATING THAT SUCH SALE,
            TRANSFER, ASSIGNMENT OR HYPOTHECATION IS EXEMPT FROM THE
            REGISTRATION REQUIREMENTS OF SUCH ACT.

            THE SECURITIES HAVE BEEN ISSUED OR SOLD IN RELIANCE ON ONE OR MORE
            EXEMPTIONS FROM REGISTRATION UNDER APPLICABLE STATE SECURITIES LAWS,
            AND MAY NOT BE SOLD OR TRANSFERRED EXCEPT IN A TRANSACTION WHICH IS
            EXEMPT UNDER SUCH LAWS OR PURSUANT TO AN EFFECTIVE REGISTRATION
            STATEMENT UNDER SUCH LAWS.

            Grantee agrees that the Company may also endorse any other legends
       required by applicable federal or state securities laws.

            The Company shall not be required to transfer on its books any
       Option Shares that have been sold or transferred in violation of the
       provisions of this Agreement (including the foregoing legends).
<PAGE>
 
            3.2  Removal of Legend and Transfer Restrictions.
                 ------------------------------------------- 

                  (a) Any legend endorsed on a certificate pursuant to Section
            3.1 hereof and the stop transfer instructions with respect to the
            Option Shares shall be removed and the Company shall issue a
            certificate without such legend to the holder thereof if such Option
            Shares are registered under the Securities Act of 1933, as amended
            (the "Securities Act") and a prospectus meeting the requirements of
            Section 10 of the Securities Act is available.

                  (b) The restrictions described in the second sentence of the
            legend set forth in Section 3.1 hereof may be removed at such time
            as permitted by Rule 144 promulgated under the Securities Act.


                                   ARTICLE 4

                            PURCHASE FOR INVESTMENT
                                        
            As a condition of any issuance of a stock certificate for the Option
       Shares, the Board of Directors may obtain such agreements or
       undertakings, if any, as it may deem necessary or advisable to assure
       compliance with any provision of this Agreement or any law or regulation,
       including, but not limited to, the following:

                  (a) a representation and warranty by the Grantee to the
            Company, at the time this Option is exercised, that the Grantee is
            acquiring the Option Shares to be issued to him for investment and
            not with a view to, or for sale in connection with, the distribution
            of any such Option Shares; and

                  (b) a representation, warranty or agreement to be bound by any
            legends that are, in the opinion of the Board of Directors,
            necessary or appropriate to comply with the provisions of any
            securities law deemed by the Board to be applicable to the issuance
            of the Option Shares and are endorsed upon the certificates
            representing the Option Shares.


                                   ARTICLE 5

                               GENERAL PROVISIONS
                                        
            5.1  Governing Laws.  This Agreement shall be construed,
                 --------------                                     
       administered and enforced according to the laws of the State of Georgia.

            5.2  Successors.  This Agreement shall be binding upon and inure to
                 ----------                                                    
       the benefit of the heirs, legal representatives, successors, and
       permitted assigns of the parties.

            5.3  Notice.  Except as otherwise specified herein, all notices and
                 ------                                                        
       other communications under this Agreement shall be in writing and shall
       be deemed to have been given if personally delivered, if mailed by
       overnight delivery or if sent by registered 
<PAGE>
 
       or certified United States mail, return receipt requested, postage
       prepaid, addressed to the proposed recipient at the last known address of
       the recipient. In each case, each notice or other communication shall be
       deemed to have been received on the earlier of the date of actual receipt
       or the date that is three (3) days after the date on which such notice or
       other communication was mailed or sent. Any party may designate any other
       address to which notices shall be sent by giving notice of the address to
       the other parties in the same manner as provided herein.

            5.4  Severability.  In the event that any one or more of the
                 ------------                                           
       provisions or portion thereof contained in this Agreement shall for any
       reason be held to be invalid, illegal, or unenforceable in any respect,
       the same shall not invalidate or otherwise affect any other provisions of
       this Agreement, and this Agreement shall be construed as if the invalid,
       illegal or unenforceable provision or portion thereof had never been
       contained herein.

            5.5  Entire Agreement.  This Agreement expresses the entire
                 ----------------                                      
       understanding and agreement of the parties with respect to the subject
       matter hereof.  This Agreement may be executed in two or more
       counterparts, each of which shall be deemed an original but all of which
       shall constitute one and the same instrument.

            5.6  Violation.  Except as provided herein, any transfer, pledge,
                 ---------                                                   
       sale, assignment, or hypothecation of the Option or any portion thereof
       or of any Option Shares issued upon exercise hereof shall be a violation
       of the terms of this Agreement and shall be void and without effect.

            5.7  Headings.  Paragraph headings used herein are for convenience
                 --------                                                     
       of reference only and shall not be considered in construing this
       Agreement.

            5.8  Specific Performance.  In the event of any actual or threatened
                 --------------------                                           
       default in, or breach of, any of the terms, conditions and provisions of
       this Agreement, the party or parties who are thereby aggrieved shall have
       the right to specific performance and injunction in addition to any and
       all other rights and remedies at law or in equity, and all such rights
       and remedies shall be cumulative.

            5.9  No Rights to Continued Directorship.  The grant of the Option
                 -----------------------------------                          
       hereunder shall not be construed as giving Grantee the right to continue
       to serve as a Director of the Company or any Affiliate of the Company.

            5.10  Certain Definitions.  The capitalized terms listed below are
                  -------------------                                         
       used herein with the meaning thereafter ascribed:

                  (a) "Change of Control" shall be deemed to have occurred if
            (i) a tender offer shall be made and consummated for the ownership
            of 25% or more of the outstanding voting securities of the Company,
            (ii) the Company shall be merged or consolidated with another
            corporation and as a result of such merger or consolidation less
            than 50% of the outstanding voting securities of the surviving 
<PAGE>
 
            or resulting corporation shall be owned in the aggregate by the
            former shareholders of the Company, (iii) the Company shall sell at
            least 75% of its assets by value in a single transaction or in a
            series of transactions to another corporation which is not a wholly-
            owned subsidiary of the Company, or (iv) a person, within the
            meaning of Section 3(a)(9) or of Section 13(d)(3) (as in effect on
            the date hereof) of the Exchange Act, shall acquire 50% or more of
            the outstanding voting securities of the Company(whether directly,
            indirectly, beneficially or of record). For purposes hereof,
            ownership of voting securities shall take into account and shall
            include ownership as determined by applying the provisions of Rule
            13d-3(d)(1)(i) (as in effect on the date hereof) pursuant to the
            Exchange Act.

                  (b) "Board of Directors" means the Board of Directors of the
            Company.

                  (c) "Common Stock" means the Class A Common Stock, no par
            value per share, of the Company.

            IN WITNESS WHEREOF, the parties have executed and sealed this
       Agreement on the day and year first set forth above.

 
                                                HARRY'S FARMERS MARKET, INC.
 
 
                                                By: /s/ Harry A. Blazer
                                                    -------------------
                                                    Harry A. Blazer
                                                Title: President
 
 
                                                 GRANTEE:
 
                                                 /s/ Robert C. Glustrom
                                                 ----------------------
                                                 Robert C. Glustrom

 
<PAGE>
 
                                   EXHIBIT A
                                       TO
                               ROBERT C. GLUSTROM
                             NON-EMPLOYEE DIRECTOR
                      NON-QUALIFIED STOCK OPTION AGREEMENT
                                        
                          HARRY'S FARMERS MARKET, INC.

                               Notice of Exercise
                               ------------------

                       Name _____________________________

                       Address __________________________
                       
                       __________________________________
                       
                       Date _____________________________


       Harry's Farmers Market, Inc.
       1180 Upper Hembree Road
       Roswell, Georgia 30076

            Re:  Exercise of Stock Option

       Gentlemen:

            I hereby give notice of my election to exercise options granted to
       me to purchase ________ shares of Class A common stock (the "Common
       Stock") of Harry's Farmers Market, Inc. (the "Company") under the Robert
       C. Glustrom Non-Employee Director Non-Qualified Stock Option Agreement
       dated January 29, 1997 (the "Agreement").  The purchase shall take place
       as of ___________ (the "Exercise Date").

            On or before the Exercise Date, I will present you with proper
       payment in the form of _______________________ for $__________ for the
       full purchase price payable to the order of the Company.

            I hereby represent, warrant, covenant, and agree with the Company as
       follows:

                  The shares of the Common Stock being acquired by me will be
            acquired for my own account without the participation of any other
            person, with the intent of holding the Common Stock for investment
            and without the intent of participating, directly or indirectly, in
            a distribution of the Common Stock and not with a view to, or for
            resale in connection with, any distribution of the Common Stock, nor
            am I aware of the existence of any distribution of the Common Stock;

                  I am not acquiring the Common Stock based upon any
            representation, oral or written, by any person with respect to the
            future value of, or income from, the 


          Exhibit A to Non-Qualified Stock Option Agreement - Page 1
<PAGE>
 
            Common Stock but rather upon an independent examination and judgment
            as to the prospects of the Company;

                  The Common Stock was not offered to me by means of publicly
            disseminated advertisements or sales literature, nor am I aware of
            any offers made to other persons by such means;

                  I am able to bear the economic risks of the investment in the
            Common Stock including the risk of a complete loss of my investment
            therein;

                  I understand and agree that the Common Stock will be issued
            and sold to me without registration under any state law relating to
            the registration of securities for sale, and will be issued and sold
            in reliance on the exemptions from registration under the Securities
            Act of 1933 (the "1933 Act"), provided by Sections 3(b) and/or 4(2)
            thereof and the rules and regulations promulgated thereunder;

                  The Common Stock cannot be offered for sale, sold or
            transferred by me other than pursuant to: (A) an effective
            registration under the 1933 Act or in a transaction, otherwise in
            compliance with the 1933 Act; and (B) evidence satisfactory to the
            Company of compliance with the applicable securities laws of other
            jurisdictions.  The Company shall be entitled to rely upon an
            opinion of counsel satisfactory to it with respect to compliance
            with the above laws;

                  The Company will be under no obligation to register the Common
            Stock or comply with any exemption available for sale of the Common
            Stock without registration or filing, and the information or
            conditions necessary to permit routine sale of securities of the
            Company under Rule 144 of the 1933 Act are not now available and no
            assurance has been given that it or they will become available.  The
            Company is under no obligation to act in any manner so as to make
            Rule 144 available with respect to the Common Stock;

                  I have and have had complete access to and the opportunity to
            review and make copies of all material documents related to the
            business of the Company, including, but not limited to, contracts,
            financial statements, tax returns, leases, deeds and other books and
            records.  I have examined such of these documents as I wished and am
            familiar with the business and affairs of the Company.  I realize
            that purchase of the Common Stock is a speculative investment and
            that any possible profit therefrom is uncertain;

                  I have had the opportunity to ask questions of and receive
            answers from the Company and any person acting on its behalf and to
            obtain all material informal reasonably available with respect to
            the Company and its affairs.  I have received all information and
            data with respect to the Company which I have requested and which I
            have deemed relevant in connection with the evaluation of the merits
            and risks of investment in the Company;


          Exhibit A to Non-Qualified Stock Option Agreement - Page 2
<PAGE>
 
                  I have such knowledge and experience in financial and business
            matters that I am capable of evaluating the merits and risks of the
            purchase of the Common Stock hereunder and I am able to bear the
            economic risk of such purchase; and

                  The agreements, representations, warranties, and covenants
            made by me herein extend to and apply to all of the Common Stock of
            the Company issued to me pursuant to this Option.  Acceptance by me
            of the certificate representing such Common Stock shall constitute a
            confirmation by me that all such agreements, representations,
            warranties, and covenants made herein shall be true and correct at
            that time.

            I understand that the certificates representing the shares being
       purchased by me in accordance with this notice shall bear a legend
       referring to the foregoing covenants, representations and warranties and
       restrictions on transfer, and I agree that a legend to that effect may be
       placed on any certificate which may be issued to me as a substitute for
       the certificates being acquired by me in accordance with this notice.

 
                                     Very truly yours,
 
                                     ----------------------------
 
AGREED TO AND ACCEPTED:
 
HARRY'S FARMERS MARKET, INC.
 
By: ________________________
 
Title: _____________________
 
Number of Shares
Exercised: _________________
 
Number of Shares
Remaining: _________________         Date: ____________________

 Exhibit A to Non-Qualified Stock Option Agreement - Page 3
<PAGE>
 
                                   SCHEDULE 1
                        to Harry's Farmers Market, Inc.
                      Non-Qualified Stock Option Agreement
                            with Robert C. Glustrom
                               for 50,000 Shares


                                Vesting Schedule
                                ----------------


<TABLE>
<CAPTION>
 
                                           NO. OF OPTION SHARES VESTED       NO. OF OPTION SHARES
              VESTING DATE                     ON THE VESTING DATE           CUMULATIVELY VESTED
 
- -----------------------------------------------------------------------------------------------------
<S>                                       <C>                            <C>
 
Grant Date                                          50,000                          50,000
- -----------------------------------------------------------------------------------------------------
</TABLE>

<PAGE>
 
                                  Exhibit 10.2

   John D. Branch Non-Employee Director Non-Qualified Stock Option Agreement
<PAGE>
 
                          HARRY'S FARMERS MARKET, INC.

                                 JOHN D. BRANCH
                             NON-EMPLOYEE DIRECTOR
                      NON-QUALIFIED STOCK OPTION AGREEMENT
                                        
            THIS AGREEMENT is made and entered into this 30th day of January,
       1997 (the "Grant Date") by and between HARRY'S FARMERS MARKET, INC., a
       Georgia corporation (the "Company"), and JOHN D. BRANCH ("Grantee").

                                   BACKGROUND
                                        
            A.  Grantee is a non-employee director of the Company and is not at
       the present time eligible to receive stock options, restricted stock and
       other stock-based awards from the Company other than as currently set
       forth under the terms of the Company's 1996 Director Stock Option Plan
       (the "Plan").  Although granted outside of the Plan, the option
       represented by this Agreement is intended to be generally consistent with
       the terms and conditions of the Plan.  Therefore, for purposes of
       reference only, and not to imply that the option granted hereby is
       governed by or issued under the Plan, capitalized terms used herein and
       not defined in context are defined in Section 6.11 hereof or in the Plan.

            B.  The Company and Grantee wish to confirm herein the terms,
       conditions, and restrictions of the option.

            C.  For and in consideration of the premises, the mutual covenants
       contained herein, and other good and valuable consideration, the parties
       hereto agree:

                                   ARTICLE 1

                          GRANT AND EXERCISE OF OPTION
                                        
            1.1  Grant of Option.  Subject to the terms, restrictions,
                 ---------------                                      
       limitations, and conditions stated herein, the Company hereby grants to
       Grantee a non-qualified option (the "Option") to purchase all or any part
       of 10,000 shares of Class A Common Stock, no par value per share (the
       "Option Shares").  This Option is intended to be a non-qualified stock
       option.

            1.2  Exercise of Option.
                 -------------------

                  (a) Except as provided in Section 1.4 below, the Option may be
            exercised during the Option Period (as defined in Section 1.4) only
            to the extent of the number of Option Shares that are then vested
            ("Vested Shares") as determined pursuant to the vesting schedule
            attached hereto as Schedule I.
<PAGE>
 
                  (b) The Option may be exercised with respect to all or any
            portion of the Vested Shares at any time during the Option Period by
            the delivery to the Company, at its principal place of business, of
            (i) a written notice of exercise, in substantially the form attached
            hereto as Exhibit A (or such other form as shall be required by the
            Board of Directors or as otherwise permitted by the Board of
            Directors), prior to the date upon which Grantee desires to exercise
            all or any portion of the Option (the "Exercise Date"); (ii) payment
            in full of the amount of the Option Exercise Price multiplied by the
            number of Option Shares being purchased (the "Purchase Price") in
            any manner permitted under Section 1.2(c) below; and (iii) a
            certified or cashier's check payable to the Company in the amount of
            all withholding tax obligations, if any (whether federal, state or
            local), imposed on the Company by reason of the exercise of the
            Option.  Upon acceptance of such notice, receipt of payment in full,
            and receipt of payment of all withholding tax obligations, if any,
            the Company shall cause a certificate representing the shares of
            Common Stock purchased to be issued and delivered to Grantee.

                 (c) The Purchase Price may be paid in any of the following
                 methods:

                            (i)  in cash

                            (ii) by certified or cashier's check or money order
                  payable to the Company (or the equivalent thereof acceptable
                  to the Board of Directors);

                            (iii)  with the consent of the Board of Directors in
                  its sole discretion, by personal check (subject to
                  collection), which may in the Board of Director's sole
                  discretion be deemed conditional;

                            (iv) at the option of the Grantee, in Common Stock
                  theretofore owned by the Grantee; provided; however, that if
                  the Grantee acquired such stock to be surrendered directly or
                  indirectly from the Company, he shall have owned such stock
                  for six months prior to using such stock to exercise this
                  Option and, provided, further, that such exercise transaction
                  shall not result  in a violation of Section 16 of the
                  Securities Exchange Act of 1934, as amended (the "Exchange
                  Act").  For purposes of determining the amount, if any, of the
                  exercise price satisfied by payment in Common Stock, such
                  Common Stock shall be valued at its Fair Market Value on the
                  date of exercise.  Any Common Stock delivered in satisfaction
                  of all or a portion of the exercise price shall be
                  appropriately endorsed for transfer and assignment to the
                  Company; or

                            (v)  any combination of the above.

            1.3  Option Exercise Price.  The price for each share of Common
                 ---------------------                                     
       Stock for which the Option is exercised is US $3.00 (the "Option Exercise
       Price").
<PAGE>
 
            1.4  Term and Termination of Option.
                 -------------------------------

                  (a) Except as otherwise provided herein, the period in which
            the Option may be exercised as to any Vested Shares (the "Option
            Period") shall commence on the date such shares become Vested Shares
            and terminate at 5:00 p.m. Eastern Time on the date of the first to
            occur of the following events:

                       (i)  March 4, 2001;

                       (ii) If Grantee ceases to be a Director of the Company
                  for any reason other than as provided in paragraph (iii) or
                  (iv) below, the Option shall lapse, unless it is previously
                  exercised, thirty (30) days after Grantee's position as a
                  Director of the Company terminates.

                       (iii) If Grantee ceases to be a Director of the Company
                  by reason of his mental or physical disability determined by a
                  medical doctor satisfactory to the Company, the Option shall
                  lapse, unless it is previously exercised, within one year
                  after the date that the Grantee's position as a Director of
                  the Company terminates.

                        (iv) If Grantee dies while serving as a Director, or
                  during the 30-day period described in paragraph (ii) and
                  before the Option otherwise lapses, the Option shall lapse one
                  year after Grantee's death. Upon Grantee's death, any
                  exercisable Options may be exercised by Grantee's legal
                  representative or representatives, by the person or persons
                  entitled to do so under Grantee's last will and testament, or,
                  if Grantee shall fail to make testamentary disposition of such
                  Option or shall die intestate, by the person or persons
                  entitled to receive such Option under the applicable laws of
                  descent and distribution.

                  If Grantee exercises the Option after the Grantee's position
            as a Director terminates, the Option may be exercised only with
            respect to the shares that were otherwise vested on the date that
            the Grantee's position as a Director of the Company terminates.
            Upon the expiration of the Option Period, this Option, and all
            unexercised rights granted to Grantee hereunder, shall terminate as
            to all Vested Shares to which the Option Period relates, and
            thereafter be null and void.

                  (b) The Board of Directors of the Company in its sole
            discretion may, by giving written notice to the Grantee
            ("Cancellation Notice"), cancel, effective upon the date of a Change
            in Control, any portion of the Option that remains unexercised on
            such date.  Such Cancellation Notice shall be given to the Grantee
            at least ten (10) days prior to the date of cancellation.
<PAGE>
 
            1.5  No Rights as Stockholder.  Grantee shall have no rights as a
                 ------------------------                                    
       stockholder with respect to any Option Shares until the issuance of a
       stock certificate to him for such shares.  Except as otherwise provided
       in Section 1.6 below, no adjustment shall be made for dividends,
       distributions or other rights (whether ordinary or extraordinary, and
       whether in cash, securities or other property) for which the record date
       is prior to the date such stock certificate is issued.

            1.6  Changes in Capitalization.
                 ------------------------- 

                  (a) If at any time there shall be an increase or decrease in
            the number of issued an outstanding shares of Common Stock of the
            Company, through the declaration of a stock dividend or through any
            recapitalization resulting in a stock split-up, combination or
            exchange of shares of Common Stock, then appropriate proportional
            adjustment shall be made in the number of Option Shares (and, with
            respect to the Option Shares, the Option Exercise Price) subject to
            this Option still outstanding.

                  (b) In the event of a merger, consolidation or other
            reorganization of the Company under the terms of which the Company
            is not the surviving corporation, but the surviving corporation
            elects to assume this Option, the Grantee shall be entitled to
            receive, upon the exercise of the Option, with respect to each
            Option Share: (i) the number of shares of stock of the surviving
            corporation (or equity interest in any other entity); and (ii) any
            other notes, evidences of indebtedness or other property, that the
            Grantee would have received in connection with such merger,
            consolidation or other reorganization had he exercised the Option
            immediately prior to such merger, consolidation or other
            reorganization.

                  (c) Except as otherwise expressly provided herein, the
            issuance by the Company of shares of its capital stock of any class
            or securities convertible into shares of capital stock of any class,
            either in connection with direct sale or upon the exercise of rights
            or warrants to subscribe therefor, or upon conversion of shares or
            obligations of the Company convertible into such shares or other
            securities, shall not affect and no adjustment by reason thereof
            shall be made with respect to, the number of Option Shares then
            outstanding or the Option Exercise Price.

                  (d) Without limiting the generality of the foregoing, the
            existence of outstanding Options under this Agreement shall not
            affect in any manner the right or power of the Company to make,
            authorize or consummate: (i) any or all adjustments,
            recapitalizations, reorganizations or other changes in the Company's
            capital structure or its business; (ii) any merger or consolidation
            of the Company; (iii) any issuance by the Company of debt securities
            or preferred stock that would rank above the Option Shares subject
            to outstanding Options; (iv) the dissolution or liquidation of the
            Company; (v) any sale, transfer or assignment of all or any part of
            the assets or business of the Company; or (vi) any other corporate
            act or proceeding, whether of a similar character or otherwise.
<PAGE>
 
                                   ARTICLE 2

                       RESTRICTION ON TRANSFER OF OPTION
                                        
            The Option evidenced hereby is not assignable or otherwise
       transferable, except to members of the Grantee's immediate family or by
       will or the laws of descent and distribution.

                                   ARTICLE 3

                                    LEGENDS
                                        
            3.1  Legends.  Each certificate representing the Option Shares
                 -------                                                  
       purchased upon exercise of this Option shall be endorsed with the
       following legend and Grantee shall not make any transfer of the Option
       Shares without first complying with the restrictions on transfer
       described in such legend:

            THE SECURITIES EVIDENCED BY THIS CERTIFICATE HAVE NOT BEEN
            REGISTERED UNDER THE SECURITIES ACT OF 1933, AS AMENDED, AND MAY NOT
            BE SOLD, TRANSFERRED, ASSIGNED, OR HYPOTHECATED UNLESS (1) THERE IS
            AN EFFECTIVE REGISTRATION UNDER SUCH ACT COVERING SUCH SECURITIES,
            (2) THE TRANSFER IS MADE IN COMPLIANCE WITH RULE 144 PROMULGATED
            UNDER SUCH ACT, OR (3) THE ISSUER RECEIVES AN OPINION OF COUNSEL,
            REASONABLY SATISFACTORY TO THE COMPANY, STATING THAT SUCH SALE,
            TRANSFER, ASSIGNMENT OR HYPOTHECATION IS EXEMPT FROM THE
            REGISTRATION REQUIREMENTS OF SUCH ACT.

            THE SECURITIES HAVE BEEN ISSUED OR SOLD IN RELIANCE ON ONE OR MORE
            EXEMPTIONS FROM REGISTRATION UNDER APPLICABLE STATE SECURITIES LAWS,
            AND MAY NOT BE SOLD OR TRANSFERRED EXCEPT IN A TRANSACTION WHICH IS
            EXEMPT UNDER SUCH LAWS OR PURSUANT TO AN EFFECTIVE REGISTRATION
            STATEMENT UNDER SUCH LAWS.

            Grantee agrees that the Company may also endorse any other legends
       required by applicable federal or state securities laws.

            The Company shall not be required to transfer on its books any
       Option Shares that have been sold or transferred in violation of the
       provisions of this Agreement (including the foregoing legends).
<PAGE>
 
            3.2  Removal of Legend and Transfer Restrictions.
                 ------------------------------------------- 

                  (a) Any legend endorsed on a certificate pursuant to Section
            3.1 hereof and the stop transfer instructions with respect to the
            Option Shares shall be removed and the Company shall issue a
            certificate without such legend to the holder thereof if such Option
            Shares are registered under the Securities Act of 1933, as amended
            (the "Securities Act") and a prospectus meeting the requirements of
            Section 10 of the Securities Act is available.

                  (b) The restrictions described in the second sentence of the
            legend set forth in Section 3.1 hereof may be removed at such time
            as permitted by Rule 144 promulgated under the Securities Act.

                                   ARTICLE 4

                            PURCHASE FOR INVESTMENT
                                        
            As a condition of any issuance of a stock certificate for the Option
       Shares, the Board of Directors may obtain such agreements or
       undertakings, if any, as it may deem necessary or advisable to assure
       compliance with any provision of this Agreement or any law or regulation,
       including, but not limited to, the following:

                  (a) a representation and warranty by the Grantee to the
            Company, at the time this Option is exercised, that the Grantee is
            acquiring the Option Shares to be issued to him for investment and
            not with a view to, or for sale in connection with, the distribution
            of any such Option Shares; and

                  (b) a representation, warranty or agreement to be bound by any
            legends that are, in the opinion of the Board of Directors,
            necessary or appropriate to comply with the provisions of any
            securities law deemed by the Board to be applicable to the issuance
            of the Option Shares and are endorsed upon the certificates
            representing the Option Shares.

                                   ARTICLE 5

                               GENERAL PROVISIONS
                                        
            5.1  Governing Laws.  This Agreement shall be construed,
                 --------------                                     
       administered and enforced according to the laws of the State of Georgia.

            5.2  Successors.  This Agreement shall be binding upon and inure to
                 ----------                                                    
       the benefit of the heirs, legal representatives, successors, and
       permitted assigns of the parties.

            5.3  Notice.  Except as otherwise specified herein, all notices and
                 ------                                                        
       other communications under this Agreement shall be in writing and shall
       be deemed to have been given if personally delivered, if mailed by
       overnight delivery or if sent by registered 
<PAGE>
 
       or certified United States mail, return receipt requested, postage
       prepaid, addressed to the proposed recipient at the last known address of
       the recipient. In each case, each notice or other communication shall be
       deemed to have been received on the earlier of the date of actual receipt
       or the date that is three (3) days after the date on which such notice or
       other communication was mailed or sent. Any party may designate any other
       address to which notices shall be sent by giving notice of the address to
       the other parties in the same manner as provided herein.

            5.4  Severability.  In the event that any one or more of the
                 ------------                                           
       provisions or portion thereof contained in this Agreement shall for any
       reason be held to be invalid, illegal, or unenforceable in any respect,
       the same shall not invalidate or otherwise affect any other provisions of
       this Agreement, and this Agreement shall be construed as if the invalid,
       illegal or unenforceable provision or portion thereof had never been
       contained herein.

            5.5  Entire Agreement.  This Agreement expresses the entire
                 ----------------                                      
       understanding and agreement of the parties with respect to the subject
       matter hereof.  This Agreement may be executed in two or more
       counterparts, each of which shall be deemed an original but all of which
       shall constitute one and the same instrument.

            5.6  Violation.  Except as provided herein, any transfer, pledge,
                 ---------                                                   
       sale, assignment, or hypothecation of the Option or any portion thereof
       or of any Option Shares issued upon exercise hereof shall be a violation
       of the terms of this Agreement and shall be void and without effect.

            5.7  Headings.  Paragraph headings used herein are for convenience
                 --------                                                     
       of reference only and shall not be considered in construing this
       Agreement.

            5.8  Specific Performance.  In the event of any actual or threatened
                 --------------------                                           
       default in, or breach of, any of the terms, conditions and provisions of
       this Agreement, the party or parties who are thereby aggrieved shall have
       the right to specific performance and injunction in addition to any and
       all other rights and remedies at law or in equity, and all such rights
       and remedies shall be cumulative.

            5.9  No Rights to Continued Directorship.  The grant of the Option
                 -----------------------------------                          
       hereunder shall not be construed as giving Grantee the right to continue
       to serve as a Director of the Company or any Affiliate of the Company.

            5.10  Certain Definitions.  The capitalized terms listed below are
                  -------------------                                         
       used herein with the meaning thereafter ascribed:

                  (a) "Change of Control" shall be deemed to have occurred if
            (i) a tender offer shall be made and consummated for the ownership
            of 25% or more of the outstanding voting securities of the Company,
            (ii) the Company shall be merged or consolidated with another
            corporation and as a result of such merger or consolidation less
            than 50% of the outstanding voting securities of the surviving 
<PAGE>
 
            or resulting corporation shall be owned in the aggregate by the
            former shareholders of the Company, (iii) the Company shall sell at
            least 75% of its assets by value in a single transaction or in a
            series of transactions to another corporation which is not a wholly-
            owned subsidiary of the Company, or (iv) a person, within the
            meaning of Section 3(a)(9) or of Section 13(d)(3) (as in effect on
            the date hereof) of the Exchange Act, shall acquire 50% or more of
            the outstanding voting securities of the Company(whether directly,
            indirectly, beneficially or of record). For purposes hereof,
            ownership of voting securities shall take into account and shall
            include ownership as determined by applying the provisions of Rule
            13d-3(d)(1)(i) (as in effect on the date hereof) pursuant to the
            Exchange Act.

                  (b) "Board of Directors" means the Board of Directors of the
            Company.

                  (c) "Common Stock" means the Class A Common Stock, no par
            value per share, of the Company.

            IN WITNESS WHEREOF, the parties have executed and sealed this
       Agreement on the day and year first set forth above.

 
                                                HARRY'S FARMERS MARKET, INC.
 
 
                                                By: /s/ Harry A. Blazer
                                                    -------------------
                                                    Harry A. Blazer
                                                    Title: President
 
 
                                                GRANTEE:
 
                                                /s/ John D. Branch 
                                                -------------------
                                                John D. Branch
<PAGE>
 
                                   EXHIBIT A
                                       TO
                                 JOHN D. BRANCH
                             NON-EMPLOYEE DIRECTOR
                      NON-QUALIFIED STOCK OPTION AGREEMENT
                                        
                          HARRY'S FARMERS MARKET, INC.


                               Notice of Exercise
                               ------------------

                       Name _______________________________

                       Address ____________________________

                       ____________________________________

                       Date _______________________________

       Harry's Farmers Market, Inc.
       1180 Upper Hembree Road
       Roswell, Georgia 30076

            Re:  Exercise of Stock Option

       Gentlemen:

            I hereby give notice of my election to exercise options granted to
       me to purchase ________ shares of Class A common stock (the "Common
       Stock") of Harry's Farmers Market, Inc. (the "Company") under the John D.
       Branch Non-Employee Director Non-Qualified Stock Option Agreement dated
       January 29, 1997 (the "Agreement").  The purchase shall take place as of
       ___________ (the "Exercise Date").

            On or before the Exercise Date, I will present you with proper
       payment in the form of _______________________ for $__________ for the
       full purchase price payable to the order of the Company.

            I hereby represent, warrant, covenant, and agree with the Company as
       follows:

                  The shares of the Common Stock being acquired by me will be
            acquired for my own account without the participation of any other
            person, with the intent of holding the Common Stock for investment
            and without the intent of participating, directly or indirectly, in
            a distribution of the Common Stock and not with a view to, or for
            resale in connection with, any distribution of the Common Stock, nor
            am I aware of the existence of any distribution of the Common Stock;

                  I am not acquiring the Common Stock based upon any
            representation, oral or written, by any person with respect to the
            future value of, or income from, the




          Exhibit A to Non-Qualified Stock Option Agreement - Page 1
<PAGE>
 
            Common Stock but rather upon an independent examination and judgment
            as to the prospects of the Company;

                  The Common Stock was not offered to me by means of publicly
            disseminated advertisements or sales literature, nor am I aware of
            any offers made to other persons by such means;

                  I am able to bear the economic risks of the investment in the
            Common Stock including the risk of a complete loss of my investment
            therein;

                  I understand and agree that the Common Stock will be issued
            and sold to me without registration under any state law relating to
            the registration of securities for sale, and will be issued and sold
            in reliance on the exemptions from registration under the Securities
            Act of 1933 (the "1933 Act"), provided by Sections 3(b) and/or 4(2)
            thereof and the rules and regulations promulgated thereunder;

                  The Common Stock cannot be offered for sale, sold or
            transferred by me other than pursuant to: (A) an effective
            registration under the 1933 Act or in a transaction, otherwise in
            compliance with the 1933 Act; and (B) evidence satisfactory to the
            Company of compliance with the applicable securities laws of other
            jurisdictions.  The Company shall be entitled to rely upon an
            opinion of counsel satisfactory to it with respect to compliance
            with the above laws;

                  The Company will be under no obligation to register the Common
            Stock or comply with any exemption available for sale of the Common
            Stock without registration or filing, and the information or
            conditions necessary to permit routine sale of securities of the
            Company under Rule 144 of the 1933 Act are not now available and no
            assurance has been given that it or they will become available.  The
            Company is under no obligation to act in any manner so as to make
            Rule 144 available with respect to the Common Stock;

                  I have and have had complete access to and the opportunity to
            review and make copies of all material documents related to the
            business of the Company, including, but not limited to, contracts,
            financial statements, tax returns, leases, deeds and other books and
            records.  I have examined such of these documents as I wished and am
            familiar with the business and affairs of the Company.  I realize
            that purchase of the Common Stock is a speculative investment and
            that any possible profit therefrom is uncertain;

                  I have had the opportunity to ask questions of and receive
            answers from the Company and any person acting on its behalf and to
            obtain all material informal reasonably available with respect to
            the Company and its affairs.  I have received all information and
            data with respect to the Company which I have requested and which I
            have deemed relevant in connection with the evaluation of the merits
            and risks of investment in the Company;




          Exhibit A to Non-Qualified Stock Option Agreement - Page 2
 
<PAGE>
 
                  I have such knowledge and experience in financial and business
            matters that I am capable of evaluating the merits and risks of the
            purchase of the Common Stock hereunder and I am able to bear the
            economic risk of such purchase; and

                  The agreements, representations, warranties, and covenants
            made by me herein extend to and apply to all of the Common Stock of
            the Company issued to me pursuant to this Option.  Acceptance by me
            of the certificate representing such Common Stock shall constitute a
            confirmation by me that all such agreements, representations,
            warranties, and covenants made herein shall be true and correct at
            that time.

            I understand that the certificates representing the shares being
       purchased by me in accordance with this notice shall bear a legend
       referring to the foregoing covenants, representations and warranties and
       restrictions on transfer, and I agree that a legend to that effect may be
       placed on any certificate which may be issued to me as a substitute for
       the certificates being acquired by me in accordance with this notice.

 
                                                    Very truly yours,
 
                                                    --------------------------
 
       AGREED TO AND ACCEPTED:
 
       HARRY'S FARMERS MARKET, INC.
 
       By: _______________________
 
       Title: ____________________
 
       Number of Shares
       Exercised: ________________
 
       Number of Shares
       Remaining: ________________                 Date: ____________________

          Exhibit A to Non-Qualified Stock Option Agreement - Page 3
<PAGE>
 
                                   SCHEDULE 1
                        to Harry's Farmers Market, Inc.
                      Non-Qualified Stock Option Agreement
                              with John D. Branch
                               for 10,000 Shares


                                Vesting Schedule
                                ----------------
<TABLE>
<CAPTION>
                                        NO. OF OPTION SHARES VESTED       NO. OF OPTION SHARES
            VESTING DATE                    ON THE VESTING DATE           CUMULATIVELY VESTED
<S>                                    <C>                            <C>
Grant Date                                        10,000                         10,000
</TABLE>

<PAGE>
 
                                  Exhibit 23.2

                   Consent of Independent Public Accountants
<PAGE>
 
                   CONSENT OF INDEPENDENT PUBLIC ACCOUNTANTS
                                        

We have issued our report dated April 3, 1998, accompanying the consolidated
financial statements of Harry's Farmers Market, Inc. and Subsidiaries included
in the Annual Report on Form 10-K for the year ended January 28, 1998 which is
incorporated by reference in this Registration Statement on Form S-8. We consent
to the incorporation by reference in the Registration Statement of the
aforementioned report.



GRANT THORNTON LLP



Atlanta, Georgia,
May 29, 1998



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