ELEPHANT & CASTLE GROUP INC
DEF 14A, 1997-04-30
EATING PLACES
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                            SCHEDULE 14A INFORMATION
                    Proxy Statement Pursuant to Section 14(a)
                     of the Securities Exchange Act of 1934

[ X ] Filed by the registrant

[   ] Filed by a party other than the registrant      


Check the appropriate box: 

[   ] Preliminary Proxy Statement

[   ] Confidential, for Use of the Commission Only
      (as permitted by Rule 14a-6(e)(2))

[ X ] Definitive Proxy Statement

[   ] Definitive Additional Materials

[   ] Soliciting Material Pursuant to ss. 240.14a-11(c) or ss. 240.14a-12


                          ELEPHANT & CASTLE GROUP INC. 
- --------------------------------------------------------------------------------
                (Name of Registrant as Specified in Its Charter)
<PAGE> 
                          ELEPHANT & CASTLE GROUP INC.
                                    Suite 303
                             701 West Georgia Street
                         Vancouver, B.C. V7Y 1E7 CANADA
                                  (604)684-6451



                                                                    May 12, 1997


Dear Shareholder:

         You are  cordially  invited  to  attend  the  1997  Annual  Meeting  of
Shareholders  of Elephant & Castle  Group Inc.  The Annual  Meeting will be held
commencing  at 2:00 P.M. in the  afternoon,  on Monday,  June 16,  1997,  at the
Rosedale on Robson Suite Hotel, 838 Hamilton
at Robson, Vancouver, Canada.

         The formal Notice of Annual  Meeting and Proxy  Statement  accompanying
this letter describes the business to be acted upon at the meeting. In addition,
an informal  report on the state of the  Company's  business and affairs will be
provided to interested persons during any recess in the formal proceedings.

         It is  important  that  your  shares  be  represented  at the  meeting.
Therefore,  I urge that you MARK,  SIGN,  DATE and RETURN  PROMPTLY the enclosed
PROXY in the  envelope  furnished  for that  purpose.  If you are present at the
meeting,  you may,  if you wish,  revoke  your  proxy and vote in  person.  I am
looking forward to seeing our shareholders at the meeting.


                                                           Sincerely,

                                                           s/Jeffrey M. Barnett
                                                           --------------------
                                                           Jeffrey M. Barnett
                                                           Chairman of the Board



<PAGE>
                          ELEPHANT & CASTLE GROUP INC.
                             701 West Georgia Street
                         Vancouver, B.C. V7Y 1E7 CANADA
                                  (604)684-6451

                            NOTICE OF ANNUAL MEETING
                                  JUNE 16, 1997

         The Annual Meeting of Shareholders of Elephant & Castle Group Inc. (the
"Company")  will be held at the Rosedale on Robson Suite Hotel,  838 Hamilton at
Robson Street,  Vancouver,  Canada, on Monday, June 16, 1997 at 2:00 P.M. in the
afternoon for the following purposes:

          (i)     To elect seven (7) Directors, each to serve until
                  the next annual meeting of shareholders of the
                  Company;

         (ii)     To approve the 1997 Stock  Compensation Plan providing for the
                  grant of  options  to  purchase  up to  400,000  shares of the
                  Company's Common Stock and the use of such shares for grants.

        (iii)     To ratify the appointment of Pannell Kerr Forster
                  Worldwide, as the Company's auditors for the fiscal
                  year ending December 31,1997; and

         (iv)     To consider such other business as may properly
                  come before the meeting.  In accordance with local
                  practice in Canada, the Shareholders will be
                  receiving, considering and approving a report to
                  the Shareholders from the Board of Directors; and
                  receiving, considering and approving the Audited
                  Financial Statements of the Company for the year
                  ended December 31, 1996 and the Auditor's Report
                  thereon.

         Shareholders  of  record at the  close of  business  on May 2, 1997 are
entitled to notice of and to vote at the meeting and any adjournment thereof.

                                                        By order of the Board of
                                                        Directors

                                                        s/Peter J. Barnett
                                                        -------------------
                                                        Peter Barnett
                                                        Secretary of the Company
Vancouver, B.C.
May 12, 1997
<PAGE>
                          ELEPHANT & CASTLE GROUP INC.


                              1997 PROXY STATEMENT


         This proxy  statement is being furnished to holders of Common Shares of
Elephant  &  Castle  Group  Inc.  (the   "Company")  in  connec  tion  with  the
solicitation  of proxies on behalf of the Board of  Directors.  If executed  and
returned,  the proxies will be voted at the 1997 Annual Meeting of  Shareholders
to be held on  Monday,  June  16,  1997  and at any  adjournment  thereof.  This
statement and form of proxy are intended to be first mailed to  shareholders  on
or about May 12, 1997. Any  shareholder  submitting a proxy may revoke it at any
time before it is voted,  by notifying the Corporate  Secretary in writing or in
person.

         Only holders of the Company's Common Shares outstanding as of the close
of business  on May 2, 1997,  the record  date,  will be entitled to vote at the
meeting.  The Company's  only class of voting  securities is its Common  Shares,
without par value. There are currently 2,940,547 Common Shares outstanding. Each
Common Share is entitled to one vote. The representation in person, or by proxy,
of a majority of the outstanding  Common Shares is necessary to provide a quorum
at the Annual Meeting.  Votes withheld from a nominee for election as a director
or votes on other  matters  that reflect  abstentions  or broker  non-votes  are
counted as present in determining  whether the quorum  requirement is satisfied,
but they have no other effect on voting for election of directors.

         The  expenses  of  this  proxy  solicitation,  including  the  cost  of
preparing  and  mailing  the  Proxy  Statement  and  proxy,  will be paid by the
Company.  Such  expenses  may also  include the  charges and  expenses of banks,
brokerage  firms, and other  custodians,  nominees or fiduciaries for forwarding
proxies and proxy material to beneficial  owners of the Company's  Common Stock.
The  Company  expects to  solicit  proxies  primarily  by mail,  but  directors,
officers, employees and agents of the Company may also solicit proxies in person
or by telephone or by other electronic means.

Preliminary Information

         The  Corporation  is a  corporation  organized  under  the  laws of the
Province of British  Columbia,  Canada.  The Company operates a chain of English
pub type restaurants  located throughout Canada, and, to a lesser extent, in the
United  States.  The  Company is in the  process of  refocusing  its  restaurant
operations by opening and expanding food and beverage  operations at major hotel
chains and similar facilities.  The Company has also announced its participation
in a joint venture with  Rainforest  Cafe,  Inc.  (NASDAQ:  RAIN) to develop and
operate Rainforest restaurants in Canada.


Voting Securities and Principal Holders Thereof

         All holders of the Company's Common Shares (herein the "Common Shares")
of record as of the close of business on May 2, 1997 are entitled to vote at the
Annual Meeting.  Each holder is entitled to one vote per Common Share.  There is
no cumulative voting.
<PAGE>
Security Ownership of Directors, Management and Certain Beneficial Owners

         As of the close of business on March 31, 1997,  2,882,114 Common Shares
were issued and  outstanding.  The following  table sets forth, as of such date,
information  relating to the beneficial ownership of the Company's Common Shares
by each person  known to the Company to be  beneficial  owner of more than 5% of
the Common Shares, by each director, by each of the named executive officers and
by all directors and executive officers as a group:
<TABLE>
<CAPTION>
                                                                                Approximate
                                                                               Percentage of
    Name and Address                        Number of Shares                Outstanding Shares(3)
    ----------------                        ----------------                ---------------------
<S>                                           <C>                                   <C>
Jeffrey M. Barnett(1)(2)                        550,375                             18.72

Peter J. Barnett(1)(2)                          550,375                             18.72

George W. Pitman(1)(2)                          137,250                              4.67

William C. McEwen(1)(3)                           6,100                                *

Martin O'Dowd(1)(3)                               2,960                                *

David Wiederecht(1)(4)                             ---

Anthony Mariani(1)(4)                              ---

Daniel DeBou(3)                                  13,200                                *

Paul Tilbury(3)                                  22,000                                *

General Electric
  Investment Private
  Placement Partners, II(5)                     237,221                              8.07%


All Directors and Executive                   1,282,260                             43.61%
Officers as a Group
- ---------------
(1)      Each person is a director.

(2)      Excludes an aggregate of 100,000 shares subject to conditional  options
         issued to the  founders  of the  Company  prior to the public  offering
         pursuant to a Founders Retention Plan, no part of which are exercisable
         prior to 1998.

(3)      Includes options granted to directors and executive  officers  pursuant
         to the 1993  Employee  Stock  Option Plan and the 1993  Director  Stock
         Option Plan. * = less than one percent.

(4)      Messrs. Wiederecht and Mariani are employed by a fund,
         the holdings of which are separately stated herein.

(5)      Excludes up to 925,000 additional Shares subject to
         Warrants and Subordinated Convertible Debentures held by
         the Fund.
</TABLE>
<PAGE>
                                  PROPOSAL ONE

                              ELECTION OF DIRECTORS

         The Company's  Memorandum and Articles of  Association  provide for the
election  of the Board of  Directors  at each  annual  meeting of the  Company's
Shareholders.  Each  person  so  elected  shall  serve  until  their  respective
successors shall have been elected and qualified.

         It is intended that votes will be cast,  pursuant to authority  granted
by the enclosed proxy, for the election of the nominees named below as directors
of the Company,  except as otherwise specified in the proxy.  Directors shall be
elected by a plurality of the votes present in person or represented by proxy at
the Annual  Meeting and  entitled to vote on the election of  directors.  In the
event any one or more of such nominees  shall be unable to serve,  votes will be
cast,  pursuant to authority  granted by the enclosed proxy,  for such person or
persons as may be  designated  by the  present  Board of  Directors  to fill the
vacancy.  The  Company is not aware of any  nominee  who will be unable,  or who
intends to decline, to serve as a director.  Management intends to seek at least
one additional person to serve as a director during 1997.
No such person has agreed to serve as yet.

         The names and ages of the  nominees as of April 30,  1997,  and certain
information about them, are set forth below:
<TABLE>
<CAPTION>
          Name                            Age              Principal Occupation
          ----                            ---              --------------------
<S>                                       <C>        <C>
 Jeffrey M. Barnett(a)(b)                 58         Chairman of the Board, Chief Execu-
                                                     tive Officer, Director and President

 Peter J. Barnett                         58         Executive Vice President, Director
                                                     and Secretary

 George W. Pitman                         55         Vice President/Design and Develop
                                                     ment, and Director

 William L. McEwen(a)(b)                  72         Independent Entrepreneur, Real Es
                                                     tate and Telecommunications

 Martin O'Dowd(b)                         49         Director, President, Chief Operating
                                                     Officer, Rainforest Cafe, Inc.

 David Wiederecht(b)                      41         Vice President, Alternative Invest-
                                                     ments, GE Investment Corporation

 Anthony Mariani(a)                       32         Senior Analyst, Private Equities,
                                                     GE Investment Corporation

- ---------------------------
(a)  Audit Committee
(b)  Compensation Committee
</TABLE>
<PAGE>
Executive Officers and Directors

         Jeffrey M. Barnett  co-founded  the  predecessor of the Company in 1977
with  his  twin  brother,  Peter J.  Barnett,  and  their  long-  time  business
colleague,  Mr.  George W. Pitman.  Jeffrey M. Barnett has been  Chairman of the
Board and Chief Executive Officer of the Company since its inception.

         Peter J. Barnett, Executive Vice President and Secretary, is one of the
founders of the  Company,  and serves as a key  executive  and a director of the
Company since the reorganization.

         George W. Pitman,  Vice President - Design and  Development,  is one of
the founders of the Company and serves as a key  executive and a director of the
Company since the reorganization.

         William  L.  McEwen  is  an   independent   entrepreneur   who  is  the
owner/manager of residential and commercial  properties in Ottawa,  Ontario, and
Vancouver,  B.C. Mr. McEwen is Chairman of the Board and Chief Executive Officer
of Tasco  Communications,  Inc., a paging and telephone answering company. He is
Vice President of the Liberal Party of Canada and a Knight of the Order of Saint
Jean of Jerusalem. Mr. McEwen was first elected a director in 1993.

         Martin O'Dowd was, until April 28, 1997,  President and Chief Operating
Officer of Rainforest Cafe, Inc., Minneapolis, MN, since May 1995 and has served
as a director and  Secretary  since June 1995.  From July 1987 to May 1995,  Mr.
O'Dowd was  Corporate  Director of Food and  Beverage  Services  for Holiday Inn
Worldwide,  where Mr. O'Dowd was responsible for  approximately  $250 million in
annual food and beverage  revenue and was responsible  for concept  development,
strategic planning, and operations for 120 company-owned units. Previously,  Mr.
O'Dowd was Vice President and General  Operations Manager for the New York based
Hard Rock Cafe Organization. Mr. O'Dowd began his restaurant career with 8 years
at Steak & Ale  Restaurants.  Mr.  O'Dowd  was  first  elected  to the  Board of
Directors of the Company in June of 1995.

         David  Wiederecht is Vice President of Alternative  Investments  for GE
Investment  Corporation since January 1994. Prior to his current assignment,  he
served GE  Investments  in various senior  financial  management  assignments in
GEIC's real estate and finance  organization  since 1988. Prior to joining GEIC,
Mr.  Wiederecht worked at various  assignments  within General Electric Company,
including corporate  headquarters and GE's audit staff. Mr. Wiederecht was first
elected to the Board of Directors of the Company in January, 1996.

         Anthony Mariani is Senior Analyst of Private Equities for GE Investment
Corporation since February 1994. Prior to his current  assignment,  he worked at
various   assignments   in  GE   Investments'   private   equities  and  finance
organizations  since  1988.  Mr.  Mariani  was  first  elected  to the  Board of
Directors of the Company in January, 1996.

         Daniel  DeBou,  Chartered  Accountant,  has  been the  Chief  Financial
Officer of the Company since January 1, 1993. Prior to joining the Company,  Mr.
DeBou  was  employed  from 1978 to 1992 in  various  financial  capacities  with
Woodward Stores Limited,  a  publicly-owned  company traded on the Toronto Stock
Exchange and engaged in the operation of department and specialty stores.
<PAGE>
         Paul Tilbury,  Vice President of Operations,  formerly Regional Manager
Central  Region,  has served the  Company  since  1983,  not only  managing  the
Elephant  and Castle at the British  Pavilion  at Expo '86 World Fair,  but also
assisting in setting up training programs implemented at the numerous restaurant
openings. Mr. Tilbury is the nephew of Jeffrey M. Barnett and Peter J. Barnett.


Meetings, Attendance, Committees

         The Board of  Directors  of the Company  held six regular  meet ings in
1996. Following its public offering,  the Board created two standing committees:
the  Compensation  Committee and the Audit Com mittee.  Each incumbent  director
attended  at least  75% of the  aggregate  of:  (1) the  total  number  of Board
meetings  held during the period he was a director;  and (2) the total number of
meetings  held by all  Committees  of the Board on which he served  during  such
period.

         It is  the  function  of  the  Compensation  Committee  to  review  the
Company's  remuneration  policies  and  practices,  administer  certain  of  the
Company's  incentive  compensation  and stock option  plans,  and  establish the
salaries of the executive officers of the Company.  Messrs.  Jeffrey M. Barnett,
William McEwen, Martin O'Dowd and David Wiederecht have heretofore served as the
Compensation  Committee. It is the function of the Audit Committee to review the
external audit programs of the Company and to make  recommendations to the Board
of Directors of the Company concerning its appointment of independent  auditors,
the conduct of the audit and related matters.  Messrs. Jeffrey Barnett,  William
McEwen  and  Anthony  Mariani  currently  serve  as  the  Audit  Committee.  The
Committees meet separately  from, but on the same days as,  regularly  scheduled
Board  meetings.  During  1996,  there was only one  independent  meeting of the
Compensation Committee.  The Company does not maintain a nominating committee or
one performing a similar function.


Compensation of Directors

         Directors who are not employees or officers of the Company  (herein the
"Outside Directors") are currently separately  compensated for their services as
follows: CDN $500.00 cash for each three months as a director, plus 1,000 shares
of Company Stock for each two years of service as an outside  director.  Certain
outside  Directors  have  elected  not to  accept  cash  compensation  and  have
redirected their shares compensation to their employer. In addition,  Mr. McEwen
was granted, upon election to the Board, immediately prior to its initial public
offering,  non-qualified options to purchase 5,000 Common Shares each at a price
equal to 100% of the fair  market  value of the Common  Shares as at the date of
the grant of such stock options. The options vest in two equal installments,  on
each of the first two successive  anniversaries of the date of grant, subject to
continued service, and are exercisable for a period of five years.
<PAGE>
Executive Compensation
Report of the Compensation Committee

         The  Compensation  Committee  (the  "Committee")  is  composed of three
directors,  Jeffrey  Barnett,  Chairman and Founder of the Com pany, and Messrs.
McEwen, O'Dowd and Wiederecht,  three non-employee Directors.  The Committee has
not altered or otherwise  modified the compensation  practices and general rates
which  prevailed  for  executives  of the Company at the time of the 1993 public
offering.  It is the  intention  that the  Committee to review from time to time
compensation  rates and incentives  offered by the Company against  practices of
similar-sized companies in the same industry and same geographic areas in future
periods.


                                                The Compensation Committee
                                                By: Jeffrey M. Barnett, Chairman
                                                    William McEwen
                                                    Martin O'Dowd
                                                    David Wiederecht

<PAGE>
Compensation Committee Interlocks and Insider Participation

         Jeffrey M.  Barnett,  Chairman of the  Compensation  Committee,  is the
Chairman and Chief Executive Officer of the Company.  Messrs. McEwen, and O'Dowd
and Wiederecht are outside directors.  The Com pany intends to continue a policy
of having directors unaffiliated with management to constitute a majority of the
members of the Compensation Committee. There are no interlocks among the members
of the Compensation Committee.


Summary Compensation Table

         The  following  table sets forth a summary of the  compensation  of the
Chief Executive Officer of the Company and the two other founders of the Company
for their services rendered during fiscal years 1996, 1995 and 1994. All figures
are in Canadian  dollars.  The relative value of the Canadian dollar compared to
the U.S. dollar fluctuates from time to time. During 1996, the average value was
each CDN $1.00 equals U.S. $.73.
<TABLE>
<CAPTION>
                                                Base                                     All Other
                                               Salary                 Bonuses          Compensation(1)
                                               ------                 -------          ---------------
<S>                                    <C>                             <C>                <C>
Jeffrey M. Barnett,
Chief Executive Officer

         12/31/1996                    CDN    $152,361                 ------             25,026
         12/31/1995                            135,000                 ------             25,026
         12/31/1994                            125,539                 ------             25,026

Peter J. Barnett,
Executive Vice President

         12/31/1996                    CDN    $141,075                 ------             18,997
         12/31/1995                            125,000                 ------             18,997
         12/31/1994                            115,385                 ------             18,997

George W. Pitman
Vice President,
Design and Development

         12/31/1996                    CDN    $ 99,750                 ------             ------
         12/31/1995                             95,000                 ------             ------
         12/31/1994                             95,000                 ------             ------



(1) The other compensation  consists of life insurance premiums paid on policies
on which the families of the insured are the sole beneficiaries.
</TABLE>
<PAGE>
         The  Company  currently  does not  maintain  and none of its  executive
officers  are  eligible  for deferred  compensation,  long-term  incentive  plan
payouts,  restricted stock awards, or other similar  compensatory  arrangements.
The principal  executives who are the principal  shareholders of the Company are
intended to be incentivized by their ownership of a substantial  fraction of the
Company's Shares, and by certain pre-existing  long-term rights to acquire up to
an aggregate of an additional  100,000 Shares  pursuant to a Founders  Retention
Plan,  described  below.  Such executives are not eligible for grants of options
pursuant to the Company's 1993 Employee Stock Option Plan.


Employment Agreements

         During 1993, the Company entered into five-year  employment  agreements
with the personal service corporations of Messrs.  Jeffrey M. Barnett,  Peter J.
Barnett and George W. Pitman. The agreements provide Messrs. Jeffrey M. Barnett,
Peter J. Barnett and Mr.  George P. Pitman with base  salaries of CDN  $135,000,
CDN $125,000 and CDN $95,000, respectively,  with certain defined cost of living
increases.  Messrs.  Barnett and Pitman are entitled to other specified benefits
such as an automobile allowance, reimbursement of business expenses, and health,
life and  disability  insurance.  Messrs.  Barnett  and Pitman are  entitled  to
receive their  compensation  through the date of termination if their employment
is terminated (i) by the Company  otherwise than for good cause,  (ii) by reason
of death or disability of the employee, or (iii) by the employee for any reason,
other than a  voluntary  termination.  The  Company is the  beneficiary  of life
insurance policies in the amount of at least CDN $1,000,000 on the lives of each
of such executives. A portion of the proceeds, if any, from such policies in the
event of the death of any  executive  will be applied to the payment of any sums
due to the executive pursuant to such personal service agreements.


Founders Retention Plan

         Prior  to  the  public  offering,   the  Board  of  Directors  and  the
shareholders of the Company adopted a plan pursuant to which Jeffrey M. Barnett,
Peter J. Barnett and George W. Pitman have been  granted  options to purchase an
aggregate of 100,000  Common Shares of the Company  (43,750 to each Mr.  Barnett
and 12,500 to Mr. Pit man). The options are  exercisable at U.S. $6.60 per share
as to 20% of the shares  pursuant to each Option Grant as of the 5th,  6th, 7th,
8th and 9th annual  anniversaries  of the grant date,  subject to the Optionee's
continued  employment  by the  Company  on  such  dates.  None  of the  founders
retention plan options are currently exercisable.


1993 Employee Stock Option Plan

         The Board of Directors and the shareholders of the Company have adopted
The Elephant & Castle 1993 Employee  Stock Option Plan (the "1993 Plan").  Under
the  1993  Plan,  options  may  be  granted  to  key  salaried   management  and
administration  employees.  Messrs.  Jeffrey M.  Barnett,  Peter J.  Barnett and
George W. Pitman are not  eligible for grants  under this Plan.  100,000  shares
were initially set aside for grants  pursuant to the 1993 Plan.  Options granted
pursuant to the Stock Option Plan vest 1/3 after 18 months; 2/3 after 30 months;
and as to the balance,  after 42 months.  All options expire on the fifth annual
anniversary  of the date of grant.  26,500  options  were  granted to  employees
during 1996, and no employee stock options were exercised during such year. Only
6,000 shares remain available for future grants pursuant to the 1993 Plan.
<PAGE>
         The 1993 Plan is  intended  to permit the Company to retain and attract
qualified  individuals  who contribute to the overall success of the Company and
the  achievement of performance  measures.  The 1993 Plan is administered by the
Compensation  Committee of the Board of Directors,  whose  members  determine to
whom  options  will be granted and the terms of the  options.  The  Committee is
entitled to accelerate the vesting options upon such  circumstances  as it deems
appropriate.  Actual  vesting can be accelerated or delayed based on performance
measures established by the Compensation Committee.


1997 Employee Stock Compensation Plan

         The Company proposes to adopt a 1997 Stock  Compensation Plan providing
for up to 400,000  additional  shares to be subject to stock options pursuant to
the 1997 Plan,  and for the outright  grant of limited  amounts of bonus shares.
See Proposal Two below.


Certain Relationships and Related Transactions

         In October of 1996,  the Company  acquired all of the capital  stock of
Alamo  Grill,  Inc.,  a one  unit  restaurant  corporation  based in the Mall of
America,  Bloomington,  Minnesota  from Alamo  Restaurants,  Inc.  ("ARI").  The
Company  paid  147,059   Common  Shares  and  assumed   liabilities  of  ARI  of
approximately  $536,000  for the  acquisition.  Martin  O'Dowd,  a  non-employee
director of the Company was also a  non-employee  director and a small  minority
shareholder of ARI. Mr. O'Dowd received 1,960 Common Shares  (approximately 1.5%
of the total share  issuance)  for his interest in ARI as a  consequence  of the
transaction.

         In 1997, the Company entered into a joint venture with Rainforest Cafe,
Inc. ("RCI"), a publicly-owned company (NASDAQ: RAIN) of which Martin O'Dowd was
the former President.  The terms of the joint venture were negotiated on an arms
length  basis   between   representatives   and  counsel  for  the  Company  and
representatives  and counsel for RCI.  Mr.  O'Dowd has no special,  or personal,
interest  in  the  transaction,  and  was  not  compensated  by the  Company  in
connection therewith.

                                  PROPOSAL TWO

                  ADOPTION OF THE 1997 STOCK COMPENSATION PLAN

         The Board of Directors has  authorized  the inclusion of the 1997 Stock
Compensation  Plan (the "Plan") for submission to a vote of the  shareholders of
the Company at the 1997 Annual Meeting. The Plan provides for stock options, and
certain  limited  outright  bonus share grants to key  employees of the Company.
Officers  and  directors  are eligible  for, and are expected to receive,  stock
options pursuant to the Plan. Directors are not eligible for bonus share grants.
<PAGE>
Stock Options

         The Plan authorizes the granting of up to five (5) year incentive stock
options to key  employees  of the  Company  and its  subsidiaries.  A maximum of
400,000 shares have been set aside for future option grants. No grants have been
made under the Plan to date.  All grants,  if made,  are  required to be made at
100% of fair market value for the Shares on the date of grant.  Certain  options
may be  granted at prices in excess of fair  market  value on the date of grant.
Employees who are directors are eligible for options  pursuant to the Plan.  The
Company's Compensation Committee will administer the Plan.


Bonus Shares

         Under the Plan,  as  proposed,  the Company may also grant up to 10,000
Bonus Shares to all eligible  employees during any one fiscal year, and not more
than 1,500 Bonus  Shares to any one  employee.  Directors  are not  eligible for
Bonus Share grants. Bonus Shares, if granted, are given to any subject employee,
without any direct pecuniary payment to the Company. However, Bonus Shares grant
may be made subject to certain performance objectives,  and must be made subject
to additional service requirements. If an employee receiving a share bonus award
leaves the employ of the Company prior to one year of additional  service,  such
employees  forfeits all of the Shares,  and if the  employee  leaves the Company
prior to two years of additional  service,  such  employee  forfeits a declining
fraction of the  Shares.  After two years,  unless  otherwise  conditioned,  the
employee owns the Bonus Shares outright.

         Subject to certain exceptions, not discussed herein, in general neither
the Company nor any optionee will realize taxable income,  or expense,  upon the
grant of any stock option or the grant of Bonus Shares.  However, upon the lapse
of  forfeiture  restrictions  relating to any Bonus  Shares,  the employee  will
realize  income,  and the Company will receive a  corresponding  tax  deduction,
equal to the extent of the fair market value of the Bonus Shares received by the
recipient free of forfeiture restrictions.  In addition, upon exercise there are
generally no tax  consequences to the optionee (other than  alternative  minimum
tax consequences to U.S. taxpayers), but upon disposition of the shares acquired
by exercise of any such stock option, the optionee, depending on holding period,
will realize  either  capital gain (or loss) or ordinary  income and the Company
will  typically  be  entitled  to a tax  deduction  to the extent  the  optionee
realizes  ordinary  income.  Tax  consequences  differ in the United  States and
Canada. The summary discussion contained herein is not intended as advice to any
participant in the Plan.

         The Plan is intended  to provide  additional  incentives  to valued and
trusted employees of the Company by encouraging such employees to acquire Common
Shares,  subject to options  issued  pursuant  to the Plan,  and by the  limited
outright grants of Bonus Shares under appropriate circumstances.

           THE BOARD OF DIRECTORS RECOMMENDS A VOTE "FOR" PROPOSAL TWO 
<PAGE>
                                 PROPOSAL THREE

                    RATIFICATION OF SELECTION OF ACCOUNTANTS

         The Board of Directors of the Company has selected Pannell Kerr Forster
Worldwide to serve as the independent  accountants of the Company for the fiscal
year 1997, subject to ratification by the shareholders.

         Pannell Kerr Forster  Worldwide  has advised the Company that it has no
direct or indirect financial interest in the Company or its subsidiaries nor any
other  connection  therewith  except  in  the  capacity  of  independent  public
accountants.

         A  representative  of Pannell Kerr Forster  Worldwide is expected to be
present at the Annual Meeting of the Shareholders. Such representative will have
the  right  to  make a  statement  if he or she  desires  to do so and  will  be
available to respond to appropriate questions.

         The proposal for  ratification of the selection of Pannell Kerr Forster
Worldwide  requires the approval of a majority of the Common Shares  present and
voting at the  meeting.  If the proposal  should not be  approved,  the Board of
Directors would have to select an alternative firm of auditors.

                THE BOARD RECOMMENDS A VOTE "FOR" PROPOSAL THREE 
<PAGE>
                     COMPLIANCE WITH SECTION 16(a) REPORTING

         Each  director,  officer and  beneficial  owner of ten percent (10%) or
more of a registered  class of the  Company's  equity  securities is required to
file with the Securities and Exchange  Commission  initial  reports of ownership
and  reports of  changes in  ownership  of the  Common  Shares and other  equity
securities of the Company by specific due dates.  During the year ended December
31, 1996, all such filing  requirements  were complied with,  except that Martin
O'Dowd a director of the Company who acquired  1,960 shares as a small  minority
shareholder  in an entity  purchased by the Company for securities in October of
1996  inadvertently  failed to file a report  for such month and  reported  such
transaction in February of 1997.


                                  OTHER MATTERS

         The Company  knows of no other  matters to be submitted to the meeting.
If any other matters  properly  come before the meeting,  it is the intention of
the  persons  named  in the  enclosed  form of proxy  to vote  the  shares  they
represent as the Board of Directors may recommend.


                      AVAILABILITY OF REPORT ON FORM 10-KSB 

         The Company's Annual Report is being provided to shareholders  together
with this Proxy  Statement.  The Annual Report is not incorporated in this Proxy
Statement by reference.  Any shareholder of record and each beneficial  owner of
the Company's securities not in receipt of Form 10-KSB may obtain a copy thereof
without charge upon written  request  addressed to Peter J. Barnett,  Secretary,
Ele phant & Castle Group Inc., 303 IBM Tower, 701 West Georgia Street, P. O. Box
10240, Vancouver, British Columbia, Canada V7Y 1E7.


                  DEADLINE FOR RECEIPT OF SHAREHOLDER PROPOSALS
                             FOR 1998 ANNUAL MEETING

         Proposals  of  shareholders  which are intended to be presented by such
shareholder at the Company's 1998 Annual Meeting must be received by the Company
no later than  January 31,  1998 in order to be included in the Proxy  Statement
and form of proxy relating to that meeting.


                                            ELEPHANT & CASTLE GROUP INC.

                                            By Order of the Board of Directors

May 12, 1997
<PAGE>
                          ELEPHANT & CASTLE GROUP INC.

                      1997 EMPLOYEE STOCK COMPENSATION PLAN
                              400,000 COMMON SHARES


INTRODUCTORY

1.       Purpose of the Plan.

         The 1997 Employee Stock  Compensation  Plan (the "Plan") is intended to
provide  additional  incentives  to certain  valued  and  trusted  employees  of
Elephant & Castle  Group Inc.  (the  "Company")  by  providing  a means for said
employees  to  acquire a  shareholder  stake in the  Company  through  incentive
options  ("Options") to purchase Common Shares ("Shares"),  and limited outright
grants of such Shares ("Bonus  Shares").  The purpose of the Plan is to increase
each eligible  employee's  proprietary  interest in the business of the Company,
and provide such persons with an increased  personal  interest in the  financial
success and progress of the Company.

2.       Administration of the Plan.

         The Plan shall be  administered  by the  Compensation  Committee of the
Board of Directors (the "Committee").

3.       Shares Subject to the Plan.

         Subject to the  provisions  of paragraph 18, the total number of Shares
which may be issued  pursuant  to the Plan shall not exceed,  in the  aggregate,
400,000  Common  Shares.  If any  options  granted  under the Plan shall for any
reason  terminate or expire or be  surrendered  without having been exercised in
full, or any Bonus Shares granted are forfeited, the number of Common Shares not
purchased under such options or so forfeited,  shall thereafter be available for
reissuance under the Plan.

THE OPTION PROVISIONS

4.       Persons Eligible for Options.

(a)      All key employees of the Company including new hires,
         shall be eligible to receive  the grant of options  under the Plan.  An
         employee who has been granted an option  hereunder,  if he is otherwise
         eligible,  may be  granted  an  additional  option  or  options  if the
         Committee shall so determine.

(b)      Employees of subsidiaries of the Company shall also be
         eligible under the Plan.
<PAGE>
5.       Option Purchase Price.

         Options  created  pursuant  to the Plan  shall not be issued at a price
less than the fair market value of the Shares subject thereto.  For the purposes
hereof "fair market  value" shall mean the mean of the highest and lowest quoted
selling price for the Shares on the date of grant of any option,  as such prices
are  reported  on the  National  Association  of  Securities  Dealers  Automated
Quotation  System,  small cap market. If the Shares  subsequently  listed on any
national securities exchange,  then the fair market value shall mean the closing
price for the Common Shares on such national  securities exchange on the date of
grant of the option. Options granted to persons owning five (5%) percent or more
of the Company's voting securities shall be granted,  as required by appropriate
tax  regulations,  but in no event at less than 100% of the fair  market  value,
determined as aforesaid.

6.       Duration of Options.

         The expiration date of each option and all rights  thereunder  shall be
determined by the Committee,  but in no event shall the expiration  date be more
than five (5) years from the date on which the option is  granted,  and shall be
subject to earlier termination as provided herein.

7.       Exercise of Options.

         An option shall be exercisable in  installments  or otherwise upon such
terms as the Committee  shall, in its  discretion,  determine at such time as an
option is granted,  but in no event may any option be  exercisable  prior to one
year follwoing grant, or subsequent to three (3) months following termination of
the  Optionee's  employment  by the  Company,  except  if by  reason of death or
disability.  An optionee may  purchase  less than the total number of shares for
which the option is exercisable.

8.       Method of Exercise.


(a)      To the extent that the right to purchase shares has accrued thereunder,
         options may be exercised  from time to time by giving written notice to
         the  Company  stating  the number of shares  with  respect to which the
         option is being  exercised,  accompanied by payment in full, by cash or
         by certified or cashier's  cheque  payable to the order of the Company,
         which shall then arrange to issue a share  certificate or  certificates
         for shares with respect to each option exercised by an optionee.

(b)      Notwithstanding  the  foregoing,  the  Company  shall have the right to
         postpone  the delivery of the shares for such period as may be required
         for  the  Company  with  reasonable  diligence,   to  comply  with  any
         applicable legal requirements.

9.       Non-Transferability of Options.

         No option granted under the Plan shall be assignable or transferable by
the optionee,  either voluntarily or by operation of law, otherwise than by will
or the laws of descent and  distribution,  and shall be  exercisable  during his
lifetime only by the optionee.
<PAGE>
10.      Termination of Employment.

(a)      If any  optionee  shall  cease to be an employee of the Company for any
         reason, other than death or permanent disability, any option granted to
         such employee under the Plan shall  terminate three (3) months from the
         date on which  employment  terminated,  unless such  optionee  has been
         rehired and is an  employee  of the  Company on such date.  During such
         period,  the optionee may exercise any option granted,  but only to the
         extent  such  option  was  exercisable  on the date of  termination  of
         employment.  A leave of absence approved in writing shall not be deemed
         a termination of employment for the purposes of this paragraph,  but no
         option may be exercised during any such leave of absence, except during
         the first three months thereof.

(b)      For purposes hereof, termination of employment,  other than by death or
         permanent  disability,  shall  mean  earliest  of the  date  of (i) the
         optionee's  retirement,  (ii) the  date an  optionee  receives  written
         notice or advice that  employment has been terminated or (iii) the date
         an optionee  ceases to render  services to the  Company  (absences  for
         temporary  illness  and  emergencies,  vacations  or leaves of  absence
         approved in writing  excepted).  The fact that the optionee may receive
         payment  from the Company,  after  termination,  severance  accumulated
         vacation  pay, or otherwise  services  rendered  prior to  termination,
         salary in lieu of notice, or other post-employment  benefits, shall not
         affect the termination date.

11.      Death or Permanent Disability of Optionee.

         If an optionee  shall die at a time when he is employed by the Company,
or cease to be an employee  by reason of  permanent  disability  approved by the
Committee, any option granted under the Plan shall terminate: one (1) year after
the date of death or  termination  of  employment  due to  permanent  disability
unless,  by its terms, it shall expire before such date. During the period after
the death or permanent  disability  of an optionee,  such option,  to the extent
that it was exercisable on the date of such death or permanent  disability,  may
be exercised by the optionee, in case of permanent  disability,  or, in the case
of death, by the legal heirs or personal representative of the optionee.

BONUS SHARE PROVISIONS

12.      General.

         The  Committee  may grant  bonuses,  payable in Common  Shares,  to any
eligible  employee.  Any such Bonus Shares shall be subject to forfeiture in the
event that the recipient leaves the employ of the Company.  Bonus Shares granted
pursuant to the provisions are subtracted  from the Shares  available for Option
grants.

13.      Eligibility for Bonus Shares.

         All employees, including new hires, of the Company and its subsidiaries
eligible  for option grant shall be eligible  for Bonus  Shares,  except that no
person  serving,  or previously  serving  within the prior six (6) months,  as a
director of the Company  shall be eligible  for the grant of Bonus  Shares.  14.
Maximum Grant.
<PAGE>
         No more than Ten Thousand (10,000) Bonus Shares shall be granted to all
recipients  in any one fiscal year.  No more than Fifteen  Hundred  (1500) Bonus
Shares shall be granted to any individual employee in any one fiscal year.

15.       Forfeiture of Bonus Shares.

(a)      The Committee may establish  performance  conditions  pursuant to which
         any Bonus Shares grants may be made  conditional.  Satisfaction  of the
         performance  conditions shall be based upon objective criteria,  or the
         subjective  determination of the Committee.  Performance conditions may
         be waived by the Committee.

(b)      In addition,  all Bonus  Shares  shall be subject to mandatory  service
         requirements, which may not be waived. In the event that a recipient of
         Bonus  Shares  leaves  the  employ  of  the  Company,  for  any  reason
         whatsoever,  prior to the  completion  of a certain  number of calendar
         months of service,  the Bonus Shares received,  or a fraction  thereof,
         shall be  forfeited  and  transferred  back to the Company  without any
         further  consideration  from the Company to the recipient.  The minimum
         service   requirements,   and  the  percentage  of  shares  subject  to
         forfeiture, shall be as follows:
<TABLE>
<CAPTION>
         Service Time                       Percentage of Bonus Shares Forfeited
         ------------                       ------------------------------------
<S>                                                           <C>
         Less than 12 months                                  100%
          (from the date of grant)
         Less than 15 months                                   80%
         Less than 18 months                                   60%
         Less than 21 months                                   40%
         Less than 24 months                                   20%
         More than 24 months                                  zero
</TABLE>
16.      Rights as a Stockholder; Stock Certificates.

         A recipient  of Bonus Shares  shall have rights as a  stockholder  with
respect to any  Common  Shares  received  by a stock  certificate  issued in the
recipient's  name, even though all or a portion of such Shares remain subject to
a risk of  forfeiture  hereunder.  Shares  subject  to  forfeiture  shall not be
transferable.  Stock  certificates  representing  Shares which remain subject to
forfeiture,  together with a related stock power,  shall be held by the Company,
and such Shares  shall be  canceled  and  returned  to the  Company  treasury if
thereafter  forfeited.  Stock  certificates  representing Bonus Shares which are
fully  vested and no longer  subject to  forfeiture  shall be  delivered  to the
recipient.
 
GENERAL

17.      Restrictions on Shares.

(a)      Any  Shares  issued  pursuant  to the Plan  shall  bear  the  following
         restrictive  legend  placed on the  certificates  stating in substance.
         "The shares  represented by this  certificate  have not been registered
         under the Securities Act of 1933 (U.S.A.) and may not be sold,  pledged
         or otherwise transferred,  except pursuant to an effective registration
         statement  under the said Act, or the  opinion of  counsel,  reasonably
         acceptable  to the  Company  that an  exemption  from  registration  is
         available."
<PAGE>
(b)      Each optionee and grantee understands that the shares are restricted as
         to re-transfer and shall provide to the Company at the time of grant of
         Bonus Shares, or exercise of any option, an undertaking that the Shares
         have been acquired for investment only and not with a view to resale or
         other re-distribution.

18.      Adjustment.

(a)      In the event of any  subdivision,  consolidation or other change in the
         share capital of the Company, the aggregate number of shares subject to
         issuance  pursuant to the Plan, and all existing  unexercised  options,
         shall be appropriately and  proportionately  adjusted by the Committee.
         Any such  adjustment  in an  outstanding  option  shall be made without
         change in the aggregate  purchase price  applicable to the  unexercised
         portion of the option, but with an appropriate  adjustment in the price
         per share covered by the option.

(b)      In the event a majority  of the  outstanding  shares of the Company are
         tendered  in   acceptance   of  a  takeover   bid,  re-   organization,
         amalgamation  or   consolidation  of  the  Company  with  one  or  more
         corporations  as a result of which  the  Company  is not the  surviving
         corporation,  or upon a sale of all or substantially  all of the assets
         of the Company, any and all outstanding options shall accelerate and be
         automatically  exercisable  thereunder.  Thereafter,  the  Plan and all
         unexercised  options  shall  terminate  ninety (90) days  following the
         completion of such takeover bid, re-organization, merger, consolidation
         or  sale  of  assets,   unless   provision   is  made  in  any  merger,
         consolidation  or similar  instrument  for  continuity of the Plan with
         respect to securities of the surviving corporation.

19.      Effective Date, Amendment and Termination of Plan.

(a)      The Effective Date of the Plan shall be the date that the Plan is first
         authorized by the shareholders of the Company.

(b)      The Plan shall terminate upon ten (10) years from the Effective Date of
         the Plan.

(c)      The  Committee  may,  from time to time,  with respect to shares at the
         time not subject to granted  options,  suspend or terminate the Plan or
         amend or revise the terms of the Plan,  subject to any requirement that
         such suspension,  termination,  amendment or revision shall be approved
         by the shareholders of the Company if such action is required by law.

(d)      Nothing  hereunder shall preclude the Company from  establishing  other
         incentive stock purchase plans for employees or directors.

DATED:  At the City of Vancouver,
in the Province of British Columbia,
this __ day of June, 1997.
<PAGE>
                          ELEPHANT & CASTLE GROUP INC.

          This Proxy is Solicited on Behalf of the Board of Directors.

         The undersigned shareholder of Elephant & Castle Group Inc. (herein the
"Company")  hereby appoints Jeffrey M. Barnett and Daniel DeBou the proxy of the
undersigned  (with power of substitution) to vote such  shareholder's  shares at
the Annual  Meeting of the  Shareholders  of the  Company to be held on June 16,
1997, and at any adjournment  thereof,  with respect to the proposals more fully
described in the Proxy Statement for the meeting in the manner specified, and on
any other business which may properly come before the meeting.

                       PLEASE MARK, SIGN, DATE AND RETURN
                        THE PROXY CARD PROMPTLY USING THE
                               ENCLOSED ENVELOPE.


<PAGE>
        THE DIRECTORS RECOMMEND A VOTE FOR THE PROPOSALS SET FORTH BELOW 

1.       Election of Directors:

FOR all nominees listed below                           WITHHOLD AUTHORITY
(except as marked to the                                to vote for all Nominees
contrary below)                                         listed below

         [  ]                                                   [  ]

INSTRUCTION:  If you have marked "FOR" above but wish to withhold  authority for
any  individual  nominee,  strike a line through the nominee's  name in the list
below.

Jeffrey M.  Barnett,  Peter J.  Barnett,  George W.  Pitman,  William L. McEwen,
Martin O'Dowd, David Wiederecht and Anthony Mariani.

2.       Adoption of the Company's 1997 Stock Compensation Plan.

    FOR                                AGAINST                       ABSTAIN

   [  ]                                  [  ]                          [  ]

3.       Approval of Selection of Auditors:

    FOR                                AGAINST                       ABSTAIN

   [  ]                                  [  ]                          [  ]

In their discretion, the Proxies are authorized to vote upon such other business
as may properly come before the meeting.


                          ----------------------------
                                   Signature

                          ----------------------------
                           Signature if held jointly

                          ----------------------------
                                      Dated

Please sign exactly as name appears on your stock certificates.  When shares are
held by joint  tenants,  both should sign.  When signing as attorney,  executor,
administrator,  trustee  or  guardian,  please  give  full  title as such.  If a
corporation, please sign in full corporate name by President or other authorized
officer. If a partnership, please sign in partnership name by authorized person.


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