ELEPHANT & CASTLE GROUP INC
DEF 14A, 1998-06-10
EATING PLACES
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                            SCHEDULE 14A INFORMATION
                    Proxy Statement Pursuant to Section 14(a)
                     of the Securities Exchange Act of 1934

[ X ] Filed by the registrant

[   ] Filed by a party other than the registrant      


Check the appropriate box: 

[   ] Preliminary Proxy Statement

[   ] Confidential, for Use of the Commission Only
      (as permitted by Rule 14a-6(e)(2))

[ X ] Definitive Proxy Statement

[   ] Definitive Additional Materials

[   ] Soliciting Material Pursuant to ss. 240.14a-11(c) or ss. 240.14a-12


                          ELEPHANT & CASTLE GROUP INC. 
- - --------------------------------------------------------------------------------
                (Name of Registrant as Specified in Its Charter)
<PAGE>  
                          ELEPHANT & CASTLE GROUP INC.
                                856 Homer Street
                              Vancouver, BC V6B 2W5
                                     Canada
                                  (604)684-6451



                                                                   June 20, 1998


Dear Shareholder:

         You are  cordially  invited  to  attend  the  1998  Annual  Meeting  of
Shareholders  of Elephant & Castle  Group Inc.  The Annual  Meeting will be held
commencing  at 10:00 A.M. in the  morning,  on Thursday,  July 23, 1998,  in the
Chevalier  Room of the Rosedale on Robson Suites Hotel,  located at 855 Hamilton
Street, Vancouver, B.C. Canada V6B 6A2.

         The formal Notice of Annual  Meeting and Proxy  Statement  accompanying
this letter describes the business to be acted upon at the meeting. In addition,
an informal  report on the state of the  Company's  business and affairs will be
provided to interested persons during any recess in the formal proceedings.

         It is  important  that  your  shares  be  represented  at the  meeting.
Therefore,  we urge that you MARK,  SIGN,  DATE and RETURN PROMPTLY the enclosed
PROXY in the  envelope  furnished  for that  purpose.  If you are present at the
meeting,  you may,  if you wish,  revoke  your proxy and vote in person.  We are
looking forward to seeing our shareholders at the meeting.


                                               Sincerely,

                                               /s/Jeffrey M. Barnett
                                               ---------------------
                                               Jeffrey M. Barnett
                                               Chairman of the Board


                                               /s/Martin O'Dowd
                                               ----------------
                                               Martin O'Dowd
                                               President/Chief Executive Officer
<PAGE>
                          ELEPHANT & CASTLE GROUP INC.
                                856 Homer Street
                         Vancouver, B.C. V6B 2W5 CANADA
                                  (604)684-6451

                            NOTICE OF ANNUAL MEETING
                                  July 23, 1998

         The Annual Meeting of Shareholders of Elephant & Castle Group Inc. (the
"Company")  will be held in the Chevalier  Room of the Rosedale on Robson Suites
Hotel,  located at 855 Hamilton  Street,  Vancouver  B.C., V6B 6A2, on Thursday,
July 23, 1998 at 10:00 A.M. in the morning for the following purposes:

         (i)      To elect  seven (7)  Directors,  each to serve  until the next
                  annual meeting of shareholders of the Company; and

         (ii)     To consider  such other  business as may properly  come before
                  the meeting.  In accordance with local practice in Canada, the
                  Shareholders  will be receiving,  considering  and approving a
                  report to the  Shareholders  from the Board of Directors;  and
                  receiving,  considering  and approving  the Audited  Financial
                  Statements of the Company for the year ended December 31, 1997
                  and the Auditor's Report thereon; and

         (iii)    To ratify the  appointment of Pannell Kerr Forster  Worldwide,
                  as the Company's  auditors for the fiscal year ending December
                  31, 1998.

         Shareholders  of record at the close of  business  on June 15, 1998 are
entitled to notice of and to vote at the meeting and any adjournment thereof.

                                              By order of the Board of Directors

                                              /s/Jeffrey Barnett
                                              ------------------
                                              Jeffrey Barnett
                                              Chairman of the Board

                                              /s/Martin O'Dowd
                                              ----------------
                                              Martin O'Dowd
                                              President/Chief Executive Officer
Vancouver, B.C.
June 20, 1998
<PAGE>
                          ELEPHANT & CASTLE GROUP INC.

                              1998 PROXY STATEMENT


         This proxy  statement is being furnished to holders of Common Shares of
Elephant & Castle Group Inc. (the "Company") in connection with the solicitation
of proxies on behalf of the Board of  Directors  for the 1998 Annual  Meeting of
Shareholders,  scheduled  to be  held  on  Thursday,  July  23  1998  and at any
adjournment thereof.

         If  executed  and  returned,  the  proxies  will be voted by the  proxy
holders  at the  1998  Annual  Meeting  of  Shareholders  for  the  election  of
directors,  and for the  ratification  of the Board's  selection of  independent
auditors.  This  statement  and form of proxy are intended to be first mailed to
shareholders on or after June 20, 1998. Any  shareholder  submitting a proxy may
revoke it at any time before it is voted at the Annual Meeting, by notifying the
Corporate Secretary in writing or in person.

         Only holders of the Company's Common Shares outstanding as of the close
of business on June 15, 1998,  the record date,  will be entitled to vote at the
meeting.  The Company's  only class of voting  securities is its Common  Shares,
without par value.  As of the record date,  there are  3,094,079  Common  Shares
outstanding.  Each Common Share is entitled to one vote. The  representation  in
person, or by proxy, of a majority of the outstanding Common Shares is necessary
to provide a quorum at the Annual  Meeting.  Votes  withheld  from a nominee for
election as a director or votes on other  matters  that reflect  abstentions  or
broker  non-votes  are  counted  as present in  determining  whether  the quorum
requirement  is satisfied,  but they have no other effect on voting for election
of directors.

         The  expenses  of  this  proxy  solicitation,  including  the  cost  of
preparing  and  mailing  the  Proxy  Statement  and  proxy,  will be paid by the
Company.  Such  expenses  may also  include the  charges and  expenses of banks,
brokerage  firms, and other  custodians,  nominees or fiduciaries for forwarding
proxies and proxy material to beneficial  owners of the Company's  Common Stock.
The  Company  expects to  solicit  proxies  primarily  by mail,  but  directors,
officers, employees and agents of the Company may also solicit proxies in person
or by telephone or by other electronic means.

                                        1

<PAGE>
Preliminary Information

         The  Corporation  is a  corporation  organized  under  the  laws of the
Province of British  Columbia,  Canada.  The Company  operates a chain of casual
dining restaurants  located  throughout Canada,  and, to a lesser extent, in the
United States.  The Company entered into a joint venture with  Rainforest  Cafe,
Inc. (NASDAQ: RAIN) to develop and operate Rainforest restaurants in Canada. The
Company's first Canadian Rainforest is scheduled to open this month.


Voting Securities and Principal Holders Thereof

         All holders of the Company's Common Shares (herein the "Common Shares")
of record as of the close of business  on June 15, 1988 are  entitled to vote at
the Annual Meeting.  Each holder is entitled to one vote per Common Share. There
is no cumulative voting.


Security Ownership of Directors, Management and Certain Beneficial Owners

         As of the close of business on March 31, 1998,  3,072,316 Common Shares
were issued and  outstanding.  The following  table sets forth, as of such date,
information  relating to the beneficial ownership of the Company's Common Shares
by each person  known to the Company to be  beneficial  owner of more than 5% of
the Common Shares, by each director, by each of the named executive officers and
by all directors and executive officers as a group:

                                                               Approximate
                                                               Percentage of
    Name and Address                 Number of Shares      Outstanding Shares(3)
    ----------------                 ----------------      ---------------------

Jeffrey M. Barnett(1)(2)                   550,375                17.8%

Peter J. Barnett(2)                        550,375                17.8%

George W. Pitman(1)(2)                     127,250                 4.1%

                                       2
<PAGE>
                                                               Approximate
                                                               Percentage of
    Name and Address                 Number of Shares      Outstanding Shares(3)
    ----------------                 ----------------      ---------------------

William C. McEwen(1)(3)                      6,100                   *

Martin O'Dowd(1)(3)                          2,960                   *

David Wiederecht(1)(4)                        ---

Anthony Mariani(1)(4)                         ---

Colin Stacey                                  ---

Richard H. Bryant(1)                          ---

Daniel DeBou(3)                             13,200                   *

Paul Tilbury(3)                             22,000                   *

General Electric
  Investment Private
  Placement Partners II(5)                 237,221                 7.7%

All Directors and Executive                731,885
Officers as a Group
- - ---------------

(1)      Each person is a director.

(2)      Excludes an aggregate of 100,000 shares subject to conditional  options
         issued to the  founders  of the  Company  prior to the public  offering
         pursuant to a Founders Retention Plan, no part of which are exercisable
         prior to 1998.

(3)      Includes all vested options granted to directors and executive officers
         pursuant to the 1993  Employee  Stock Option Plan and the 1993 Director
         Stock Option Plan as of March 31, 1998.

(4)      Messrs.  Wiederecht and Mariani are employed by a fund, the holdings of
         which are separately stated herein.


                                        3
<PAGE>



(5)      Excludes up to  1,466,666  additional  Shares  subject to Warrants  and
         Subordinated Convertible Debentures held by
         the Fund.

* = less than one percent.



                                        4

<PAGE>
                                  PROPOSAL ONE

                              ELECTION OF DIRECTORS

         The Company's  Memorandum and Articles of  Association  provide for the
election  of the Board of  Directors  at each  annual  meeting of the  Company's
Shareholders.  Each  person  so  elected  shall  serve  until  their  respective
successors shall have been elected and qualified.

         It is intended that votes will be cast,  pursuant to authority  granted
by the enclosed proxy, for the election of the nominees named below as directors
of the Company,  except as otherwise specified in the proxy.  Directors shall be
elected by a plurality of the votes present in person or represented by proxy at
the Annual  Meeting and  entitled to vote on the election of  directors.  In the
event any one or more of such nominees  shall be unable to serve,  votes will be
cast,  pursuant to authority  granted by the enclosed proxy,  for such person or
persons as may be  designated  by the  present  Board of  Directors  to fill the
vacancy.  The  Company is not aware of any  nominee  who will be unable,  or who
intends to decline, to serve as a director.

         The names and ages of the  nominees as of April 30,  1998,  and certain
information about them, are set forth below:


  Name                           Age            Principal Occupation
  ----                           ---            --------------------

Jeffrey M. Barnett(a)(b)         59     Chairman of the Board and Founder

Martin O'Dowd (a)                50     President and Chief Executive
                                        Officer of the Company

George W. Pitman                 56     Vice President of Design and
                                        Development/Director

William L. McEwen(a)(b)          73     Independent Entrepreneur, Real
                                        Estate and Telecommunications



                                        5

<PAGE>
  Name                           Age            Principal Occupation
  ----                           ---            --------------------

David Wiederecht(a)(b)           42     Vice President, Alternative
                                        Investments, GE Investment
                                        Corporation

Anthony Mariani(a)               33     Vice President, Private Equities,
                                        GE Investment Corporation

Richard H. Bryant                44     Vice President and Chief Financial
                                        Officer of the Company/Interim
                                        Director

- - ---------------------------
(a)  Audit Committee
(b)  Compensation Committee


Executive Officers and Directors

         Jeffrey M. Barnett  co-founded  the  predecessor of the Company in 1977
with his twin brother, Peter J. Barnett, and their long-time business colleague,
Mr.  George W. Pitman.  Jeffrey M. Barnett has been Chairman of the Board of the
Company  since  its  inception.  Peter J.  Barnett  was  until  August  of 1997,
Executive Vice President and Secretary,  of the Company. He resigned as a member
of the Board of Directors in March of 1998.

         Martin  O'Dowd  was  first  elected  to the Board of  Directors  of the
Company in June of 1995, initially serving as an outside director.  In August of
1997,  he was elected to serve as President of Elephant & Castle  International,
Inc., and on March 19, 1998, was elected President and Chief Executive  Officer.
Previously,  from May of 1995,  until April 28, 1997, he was President and Chief
Operating Officer of Rainforest Cafe, Inc.,  Minneapolis,  MN. From July 1987 to
May 1995,  Mr. O'Dowd was Corporate  Director of Food and Beverage  Services for
Holiday Inn Worldwide,  where Mr. O'Dowd was responsible for approximately  $250
million in annual  food and  beverage  revenue and was  responsible  for concept
development,  strategic  planning,  and operations for 120 company-owned  units.
Previously, Mr. O'Dowd was Vice President and General Operations Manager for the
New York based  Hard Rock Cafe  Organization,  and prior to that was  associated
with Steak & Ale Restaurants.

                                        6
<PAGE>
         George W. Pitman,  Vice President - Design and  Development,  is one of
the founders of the Company and serves as a key  executive and a director of the
Company since prior to the initial public offering.

         Colin Stacey is the Chief  Operating  Officer of the Company since June
of 1997.  Prior to joining  the  Company,  Mr.  Stacey was  President  and Chief
Executive Officer of Keg's Restaurants, a North American subsidiary of Whitbread
PLC, from 1992 to June of 1997.  Prior to this  assignment,  Mr. Stacey occupied
senior  management   positions  within   Whitbread's   restaurants  and  leisure
businesses in the United  Kingdom and  Australia.  Subsequent to the 1997 Annual
Meeting,  Mr.  Stacey was  elected  by the Board to serve as a  director  of the
Company,  but has taken an indeterminate leave from service as a director due to
the fact that  corporate  law in British  Columbia  requires  a majority  of the
directors to be Canadian  citizens,  as Mr.  Stacey  currently is not a Canadian
citizen.

         Richard Hugh Bryant,  is Vice President and Chief Financial  Officer of
the Company since November of 1997. Prior to joining the Company, Mr. Bryant was
Chief  Financial  Officer  of the  KEG  Restaurants  Limited,  a  subsidiary  of
Whitbread PLC from August of 1993 to June of 1997.  Prior thereto,  he served as
financial controller of the Whitbread Beer Company, a division of Whitbread PLC,
from June of 1990 until August of 1993. Since March of 1998, Mr. Bryant has been
serving as an interim director of the Company, pending Mr. Stacey's availability
to do so.

         William  L.  McEwen  is  an   independent   entrepreneur   who  is  the
owner/manager of residential and commercial  properties in Ottawa,  Ontario, and
Vancouver,  B.C. Mr. McEwen is Chairman of the Board and Chief Executive Officer
of Tasco  Communications,  Inc., a paging and telephone answering company. He is
Vice President of the Liberal Party of Canada and a Knight of the Order of Saint
Jean of Jerusalem. Mr. McEwen was first elected a director in 1993.

         David  Wiederecht is Vice President of Alternative  Investments  for GE
Investment  Corporation since January 1994. Prior to his current assignment,  he
served GE  Investments  in various senior  financial  management  assignments in
GEIC's real estate and finance  organization  since 1988. Prior to joining GEIC,
Mr. Wiederecht worked at various assignments within General Electric Company,

                                        7

<PAGE>
including corporate  headquarters and GE's audit staff. Mr. Wiederecht was first
elected to the Board of Directors of the Company in January, 1996.

         Anthony Mariani is a Vice President for GE Investment Corporation since
January, 1997. Prior to his current assignment, he worked at various assignments
in GE Investments'  private equities and finance  organizations  since 1988. Mr.
Mariani was first  elected to the Board of  Directors of the Company in January,
1996.

         Daniel  DeBou,  Chartered  Accountant,  has been the  Chief  Accounting
Officer of the Company since January 1, 1993. Prior to joining the Company,  Mr.
DeBou  was  employed  from 1978 to 1992 in  various  financial  capacities  with
Woodward Stores Limited,  a  publicly-owned  company traded on the Toronto Stock
Exchange and engaged in the operation of department and specialty stores.

         Paul  Tilbury,  formerly  Vice  President of  Operations,  and Regional
Manager  Central  Region,  has served the Company  since 1983,  and is currently
employed as the Director of  Operations  of  Rainforest  Cafe -  Vancouver,  the
Canadian Rainforests Restaurant Inc. initial restaurant, of which the Company is
a joint venture owner. Mr. Tilbury is the nephew of Mr. Jeffrey M. Barnett.


Meetings, Attendance, Committees

         The Board of Directors  of the Company held seven (7) regular  meetings
in  1997.  Following  its  public  offering,  the  Board  created  two  standing
committees:  the Compensation Committee and the Audit Committee.  Each incumbent
director  attended  at least 75% of the  aggregate  of: (1) the total  number of
Board  meetings  held  during  the period he was a  director;  and (2) the total
number of meetings held by all Committees of the Board on which he served during
such period.

         It is  the  function  of  the  Compensation  Committee  to  review  the
Company's  remuneration  policies  and  practices,  administer  certain  of  the
Company's  incentive  compensation  and stock option  plans,  and  establish the
salaries of the executive officers of the Company.  Messrs.  Jeffrey M. Barnett,
William  McEwen  and  David  Wiederecht   currently  comprise  the  Compensation
Committee.  It is the  function of the Audit  Committee  to review the  external
audit  programs  of the  Company  and to make  recommendations  to the  Board of
Directors of the Company concerning its appointment of independent auditors, the
conduct of the audit and  related  matters.  Messrs.  Jeffrey  Barnett,  William
McEwen,  Martin O'Dowd,  David Wiederecht and Anthony Mariani currently serve as
the Audit  Committee.  The Committees meet  separately  from, but usually on the
same days as, regularly scheduled Board meetings.  The Company does not maintain
a nominating committee or one performing a similar function.

                                       8
<PAGE>
Compensation of Directors

         Directors who are not employees or officers of the Company  (herein the
"Outside Directors") are currently separately  compensated for their services as
follows: CDN $500.00 cash for each three months as a director, plus 1,000 shares
of Company Stock for each two years of service as an outside  director.  Certain
outside  Directors  have  elected  not to  accept  cash  compensation  and  have
redirected their shares compensation to their employer. In addition,  Mr. McEwen
was granted, upon election to the Board, immediately prior to its initial public
offering,  non-qualified options to purchase 5,000 Common Shares each at a price
equal to 100% of the fair  market  value of the Common  Shares as at the date of
the grant of such stock options. The options vest in two equal installments,  on
each of the first two successive  anniversaries of the date of grant, subject to
continued service, and are exercisable for a period of five years.


Executive Compensation
Report of the Compensation Committee

         The  Compensation  Committee  (the  "Committee")  is  composed of three
directors,  Jeffrey  Barnett,  Chairman and Founder of the Com pany, and Messrs.
McEwen and Wiederecht,  two non-employee  Directors.  During 1997, the Committee
has not altered or otherwise  modified the  compensation  practices  and general
rates  which  prevailed  for  executives  of the Company at the time of the 1993
public  offering.  In connection  with the change of  management,  including the
hiring of Messrs.  O'Dowd,  as Chief  Executive  Officer,  and Stacey,  as Chief
Operating Officer, the Committee has undertaken to review compensation rates and
incentives  offered by the Company against practices of similar-sized  companies
in the same industry and same geographic areas in future periods.

                                                The Compensation Committee
                                                By: Jeffrey M. Barnett, Chairman
                                                    William McEwen
                                                    David Wiederecht

                                        9

<PAGE>
Compensation Committee Interlocks and Insider Participation

         Jeffrey M.  Barnett,  Chairman of the  Compensation  Committee,  is the
Chairman  of the  Company,  and Martin  O'Dowd,  a member of the  Committee,  is
President and Chief Executive Officer of the Company. Messrs. McEwen, and O'Dowd
and Wiederecht are outside  directors.  The Company intends to continue a policy
of having directors unaffiliated with management to constitute a majority of the
members of the Compensation Committee. There are no interlocks among the members
of the Compensation Committee.


Summary Compensation Table

         The  following  table sets forth a summary of the  compensation  of the
Chief Executive Officer of the Company and the two other founders of the Company
for their services rendered during fiscal years 1997, 1996 and 1995. All figures
are in Canadian  dollars.  The relative value of the Canadian dollar compared to
the U.S. dollar fluctuates from time to time. During 1997, the average value was
each CDN $1.00 equals U.S. $.73.

                                 Base                            All Other
                                 Salary         Bonuses          Compensation(1)
                                 ------         -------          ---------------

Jeffrey M. Barnett,
Chief Executive Officer

         12/31/1997        CDN $164,373         ------             47,200(1)
         12/31/1996             152,361         ------             25,026
         12/31/1995             135,000         ------             25,026


                                       10

<PAGE>
                                 Base                            All Other
                                 Salary         Bonuses          Compensation(1)
                                 ------         -------          ---------------

Peter J. Barnett,
Executive Vice President

         12/31/1997        CDN $406,607(2)      ------             38,437(1)
         12/31/1996             141,075         ------             18,997
         12/31/1995             125,000         ------             18,997


George W. Pitman
Vice President,
Design and Development

         12/31/1997        CDN $ 99,750         ------             ------
         12/31/1996              99,750         ------             ------
         12/31/1995              95,000         ------             ------



No other  officer of the Company  earned in excess of U.S.  $100,000  during the
fiscal year ended December 31, 1997.

(1) The other compensation  consists of life insurance premiums paid on policies
on which the families of the insured are the sole beneficiaries.  Also includes,
in 1997, certain perquisites deemed to be of a compensatory nature. In addition,
Mr.  Jeffrey M. Barnett is the owner of an apartment in Toronto,  Canada used by
the Company for various business purposes. The Company currently pays CDN $2,500
per month for the use thereof no part of which has been  accounted  for as other
compensation. The arrangement is scheduled to terminate at the end of 1998.

(2) Upon the  termination  of the employment of Mr. Peter J. Barnett in December
of 1997,  Peter  Barnett  received  termination  pay  equal to CDN  $267,702  in
accordance with his employment agreement with the Company. See below.

         The  Company  currently  does not  maintain  and none of its  executive
officers  are  eligible  for deferred  compensation,  long-term  incentive  plan
payouts,  restricted stock awards, or other similar  compensatory  arrangements.
The recently added  principal  executives are eligible for grants of options and
other  pursuant to the Company's  1997 Employee  Stock  Compensation  Plan,  and
outside of such Plans.



                                       11

<PAGE>
Employment Agreements

         During 1993, the Company entered into five-year  employment  agreements
with the personal service corporations of Messrs.  Jeffrey M. Barnett,  Peter J.
Barnett and George W. Pitman. The agreements provide Messrs. Jeffrey M. Barnett,
Peter J. Barnett and Mr.  George P. Pitman with base  salaries of CDN  $135,000,
CDN $125,000 and CDN $95,000, respectively,  with certain defined cost of living
increases,   other   specified   benefits  such  as  an  automobile   allowance,
reimbursement of business expenses,  and health, life and disability  insurance.
During 1997,  Peter  Barnett  resigned and received a  termination  pay bonus in
accordance  with his agreement of CDN $267,702.  Messrs.  Barnett and Pitman are
entitled to receive their compensation  through the date of termination if their
employment is terminated (i) by the Company  otherwise than for good cause, (ii)
by reason of death or disability  of the employee,  or (iii) by the employee for
any reason, other than a voluntary termination. No other officer of director has
an employment agreement with the Company.


Founders Retention Plan

         In 1993, prior to the public  offering,  the Board of Directors and the
shareholders of the Company adopted a plan pursuant to which Jeffrey M. Barnett,
Peter J. Barnett and George W. Pitman have been  granted  options to purchase an
aggregate of 100,000  Common Shares of the Company  (43,750 to each Mr.  Barnett
and 12,500 to Mr.  Pitman).  The options are exercisable at U.S. $6.60 per share
as to 20% of the shares  pursuant to each Option Grant as of the 5th,  6th, 7th,
8th and 9th annual  anniversaries  of the grant date,  subject to the Optionee's
continued employment by the Company on such dates. Mr. Peter Barnett's founder's
options have terminated.




                                       12

<PAGE>
Employee Stock Option, and Stock Compensation Plans

         The Board of Directors of the Company has adopted two Stock Plans,  and
the shareholders  have ratified such plans:  They are the 1993 Stock Option Plan
and the 1997 Stock Compensation Plan.

         Under  the 1993  Stock  Option  Plan,  options  may be  granted  to key
salaried management and administration  employees.  Messrs.  Jeffrey M. Barnett,
Peter J. Barnett and George W. Pitman are not  eligible  for grants  pursuant to
the 1993 Plan.  100,000 shares were  initially set aside for grants  pursuant to
the  1993  Plan.  400,000  shares  were set  aside  pursuant  to the 1997  Stock
Compensation  Plan.  Options  granted  pursuant  to both Plans vest 1/3 after 18
months; 2/3 after 30 months; and as to the balance, after 42 months. All options
expire on the fifth annual anniversary of the date of grant. 29,000 options were
granted to employees  during 1997 pursuant to the 1997 Plan and 17,833  employee
stock options were exercised under the 1993 Plan during such year.

         The 1993 Stock  Option  Plan and the 1997 Stock  Compensation  Plan are
intended to permit the Company to retain and attract  qualified  individuals who
contribute  to the  overall  success  of the  Company  and  the  achievement  of
performance measures.  Both Plans are administered by the Compensation Committee
of the Board of  Directors,  whose  members  determine  to whom  options will be
granted and the terms of the options.  The  Committee is entitled to  accelerate
the vesting  options upon such  circumstances  as it deems  appropriate.  Actual
vesting can be accelerated or delayed based on performance  measures established
by the Compensation Committee.

         No persons who are officers or directors  either received any grants or
exercised any options under either Plan during fiscal 1997.


Certain Relationships and Related Transactions

         During the first quarter of 1998,  the Audit  Committee of the Board of
Directors  determined  that there was  reasonable  cause to believe that certain
vendor  rebates earned by the Company and certain income due to the Company from
the lease of table games were paid to, or used by, one or more officers or other
employees of the Company without proper authorization or appropriate



                                       13

<PAGE>
accounting for such rebates. The Audit Committee thereupon authorized an inquiry
to be made under the aegis of the Registrant's counsel.

         To date, after preliminary work by an outside forensic accountant,  the
Committee has confirmed  that certain of such rebates  aggregating  at least CDN
$50,000 were paid to persons or entities  other than the Company.  In the course
of its inquiry,  the Audit Committee also determined that the Company's lease of
table  games used at certain of the  Company's  restaurants  was not  adequately
documented  and that a  portion  of such  revenue  may have been  diverted.  The
Committee  has not yet  quantified  the amount of income from the lease of table
games not paid to the Company.  The Company is  reviewing  all of its table game
lease documentation which were the subject of questionable operating procedures,
and is in the process of revising such documentation.

         The Audit Committee's inquiry is continuing,  and unless satisfied, may
require  or suggest  further  steps to  recover  rebates  paid by vendors of the
Registrant,  or income from the lease of table games, not heretofore received by
the Registrant.




                                       14

<PAGE>
                                  PROPOSAL TWO

                    RATIFICATION OF SELECTION OF ACCOUNTANTS

         The Board of Directors of the Company has selected Pannell Kerr Forster
Worldwide to serve as the independent  accountants of the Company for the fiscal
year 1998, subject to ratification by the shareholders.

         Pannell Kerr Forster  Worldwide  has advised the Company that it has no
direct or indirect financial interest in the Company or its subsidiaries nor any
other  connection  therewith  except  in  the  capacity  of  independent  public
accountants.

         A  representative  of Pannell Kerr Forster  Worldwide is expected to be
present at the Annual Meeting of the Shareholders. Such representative will have
the  right  to  make a  statement  if he or she  desires  to do so and  will  be
available to respond to appropriate questions.

         The proposal for  ratification of the selection of Pannell Kerr Forster
Worldwide  requires the approval of a majority of the Common Shares  present and
voting at the  meeting.  If the proposal  should not be  approved,  the Board of
Directors would have to select an alternate firm of auditors.

                 THE BOARD RECOMMENDS A VOTE "FOR" PROPOSAL TWO

                     COMPLIANCE WITH SECTION 16(a) REPORTING

         Each  director,  officer and  beneficial  owner of ten percent (10%) or
more of a registered  class of the  Company's  equity  securities is required to
file with the Securities and Exchange  Commission  initial  reports of ownership
and  reports of  changes in  ownership  of the  Common  Shares and other  equity
securities of the Company by specific due dates.  During the year ended December
31, 1997, all such filing requirements were complied with, except as follows:

         Colin Stacey,  who owned no shares or vested options,  failed to file a
Form 3 when initially elected as an officer and director in August of 1997. That
filing is being currently made.


                                       15

<PAGE>
                                  OTHER MATTERS

         The Company  knows of no other  matters to be submitted to the meeting.
If any other matters  properly  come before the meeting,  it is the intention of
the  persons  named  in the  enclosed  form of proxy  to vote  the  shares  they
represent as the Board of Directors may recommend.


                      AVAILABILITY OF REPORT ON FORM 10-KSB

         The Company's Annual Report is being provided to shareholders  together
with this Proxy  Statement.  The Annual Report is not incorporated in this Proxy
Statement by reference.  Any shareholder of record and each beneficial  owner of
the Company's securities not in receipt of Form 10-KSB may obtain a copy thereof
without charge upon written request addressed to Rick Bryant, Vice President and
Chief Financial  Officer,  c/o:  Elephant & Castle Group Inc., 856 Homer Street,
Vancouver, British Columbia, Canada V6B 2W5.



                                       16

<PAGE>
                  DEADLINE FOR RECEIPT OF SHAREHOLDER PROPOSALS
                             FOR 1999 ANNUAL MEETING

         Proposals  of  shareholders  which are intended to be presented by such
shareholder at the Company's 1999 Annual Meeting must be received by the Company
no later than  January 31,  1999 in order to be included in the Proxy  Statement
and form of proxy relating to that meeting.


                                            ELEPHANT & CASTLE GROUP INC.

                                            By Order of the Board of Directors

June __, 1998

                                       17

<PAGE>
                                  FORM OF PROXY

                          ELEPHANT & CASTLE GROUP INC.
                                  July 23, 1998

          This Proxy is Solicited on Behalf of the Board of Directors.

         The undersigned shareholder of Elephant & Castle Group Inc. (herein the
"Company") hereby appoints Jeffrey M. Barnett and Martin O'Dowd the proxy of the
undersigned  (with power of substitution) to vote such  shareholder's  shares at
the Annual  Meeting of the  Shareholders  of the  Company to be held on July 23,
1998, and at any adjournments  thereof, with respect to the proposals more fully
described in the Proxy Statement for the meeting in the manner specified, and on
any other business that may properly come before the meeting.

                         (TO BE SIGNED ON REVERSE SIDE)

                       PLEASE MARK, SIGN, DATE AND RETURN
                        THE PROXY CARD PROMPTLY USING THE
                               ENCLOSED ENVELOPE.


<PAGE>
        THE DIRECTORS RECOMMEND A VOTE FOR THE PROPOSALS SET FORTH BELOW

1.       Election of Directors:

FOR all nominees listed below                        WITHHOLD AUTHORITY
(except as marked to the                             to vote for all Nominees
contrary below)                                      listed below

         [   ]                                              [   ]          

INSTRUCTION:  If you have marked "FOR" above but wish to withhold  authority for
any  individual  nominee,  strike a line through the nominee's  name in the list
below.

Jeffrey M. Barnett
George W. Pitman
William L. McEwen
Martin O'Dowd
David Wiederecht
Anthony Mariani
Richard Bryant


2.       Approval of Selection of Auditors

          FOR                    AGAINST                    ABSTAIN
           
         [   ]                    [   ]                      [   ]

In their discretion, the Proxies are authorized to vote upon such other business
as may properly come before the meeting.


- - ----------------------------
Signature


- - ----------------------------
Signature if held jointly


Dated:  ____________________

Please sign exactly as name appears on your stock  certificate.  When shares are
held by joint  tenants,  both should sign.  When signing as attorney,  executor,
administrator,  trustee  or  guardian,  please  give  full  title as such.  If a
corporation, please sign in full corporate name by President or other authorized
officer.  If a partnership,  please sign in full  partnership name by authorized
person.


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