ELEPHANT & CASTLE GROUP INC
PRE 14A, 1999-07-23
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                            SCHEDULE 14A INFORMATION
                    Proxy Statement Pursuant to Section 14(a)
                     of the Securities Exchange Act of 1934

[ X ] Filed by the registrant

[   ] Filed by a party other than the registrant


Check the appropriate box:

[ X ] Preliminary Proxy Statement

[   ] Confidential, for Use of the Commission Only
      (as permitted by Rule 14a-6(e)(2))

[   ] Definitive Proxy Statement

[   ] Definitive Additional Materials

[   ] Soliciting Material Pursuant to ss. 240.14a-11(c) or ss. 240.14a-12


                          ELEPHANT & CASTLE GROUP INC.
- --------------------------------------------------------------------------------
                (Name of Registrant as Specified in Its Charter)
<PAGE>
                          ELEPHANT & CASTLE GROUP INC.
                                856 Homer Street
                              Vancouver, BC V6B 2W5
                                     Canada
                                                    (604) 684-6451



                                                              July 23, 1999


Dear Shareholder:

         You are  cordially  invited  to  attend  the  1999  Annual  Meeting  of
Shareholders  of Elephant & Castle  Group Inc.  The Annual  Meeting will be held
commencing  at 9:00  A.M. in the morning,  on Thursday,  August 23, 1999, in the
Chevalier  Room of the Rosedale on Robson Suites Hotel,  located at 855 Hamilton
Street, Vancouver, B.C. Canada V6B 6A2.

         The formal Notice of Annual  Meeting and Proxy  Statement  accompanying
this letter describes the business to be acted upon at the meeting. In addition,
an informal  report on the state of the  Company's  business and affairs will be
provided to interested persons during any recess in the formal proceedings.

         It is  important  that  your  shares  be  represented  at the  meeting.
Therefore,  I urge that you MARK,  SIGN,  DATE and RETURN  PROMPTLY the enclosed
PROXY in the  envelope  furnished  for that  purpose.  If you are present at the
meeting,  you may,  if you wish,  revoke  your proxy and vote in person.  We are
looking forward to seeing our shareholders at the meeting.


                                          Sincerely,

                                          /s/Martin O'Dowd
                                          ----------------
                                          Martin O'Dowd,
                                          President/Chief Executive Officer

                                          /s/Richard Bryant
                                          -----------------
                                          Richard Bryant,
                                          Vice President/Chief Financial Officer
<PAGE>
                          ELEPHANT & CASTLE GROUP INC.
                                856 Homer Street
                         Vancouver, B.C. V6B 2W5 CANADA
                                  (604)684-6451

                            NOTICE OF ANNUAL MEETING
                                 August 23, 1999

         The Annual Meeting of Shareholders of Elephant & Castle Group Inc. (the
"Company")  will be held in the Chevalier  Room of the Rosedale on Robson Suites
Hotel,  located at 855 Hamilton  Street,  Vancouver  B.C., V6B 6A2, on Thursday,
August 23, 1999 at 9:00 A.M. in the morning for the following purposes:

         (i)      To elect  seven (7)  Directors,  each to serve  until the next
                  annual meeting of shareholders of the Company; and

         (ii)     To consider  such other  business as may properly  come before
                  the meeting.  In accordance with local practice in Canada, the
                  Shareholders  will be receiving,  considering  and approving a
                  report to the  Shareholders  from the Board of Directors;  and
                  receiving,  considering  and approving  the Audited  Financial
                  Statements  of the Company for the fiscal year ended  December
                  27, 1998 and the Auditor's Report thereon; and

         (iii)    To ratify the  appointment of Pannell Kerr Forster  Worldwide,
                  as the Company's  auditors for the fiscal year ending December
                  26, 1999.

         Shareholders  of record at the close of  business  on July 12, 1999 are
entitled to notice of and to vote at the meeting and any adjournment thereof.


                                            By order of the Board of   Directors


                                            /s/Martin O'Dowd
                                            ----------------
                                            Martin O'Dowd,
                                            President/Chief Executive Officer


                                            /s/Richard Bryant
                                            -----------------
                                            Richard Bryant, Vice
                                            President/Chief Financial Officer
Vancouver, B.C.
July 23, 1999
<PAGE>

                          ELEPHANT & CASTLE GROUP INC.

                              1999 PROXY STATEMENT


         This proxy  statement is being furnished to holders of Common Shares of
Elephant & Castle Group Inc. (the "Company") in connection with the solicitation
of proxies on behalf of management of the Company for the 1999 Annual Meeting of
Shareholders,  scheduled  to be held on  Thursday,  August  23,  1999 and at any
adjournment thereof.

         If  executed  and  returned,  the  proxies  will be voted by the  proxy
holders  at the  1999  Annual  Meeting  of  Shareholders  for  the  election  of
directors,  and for the  ratification  of the Board's  selection of  independent
auditors.  Martin O'Dowd, President of the Company, will act as proxy, or in the
event of his unavailability,  Rick Bryant, Chief Financial Officer, will so act.
Shareholders may substitute a proxy in lieu of either of such persons.

         This  statement  and form of proxy are  intended to be first  mailed to
shareholders on or after July 23, 1999. Any  shareholder  submitting a proxy may
revoke it at any time before it is voted at the Annual Meeting, by notifying the
Corporate Secretary at the offices thereof,  856 Homer Street,  Vancouver,  B.C.
(604)684-6451,  in writing or in person at any time up to,  and  including,  the
last business day preceding the Annual Meeting or any adjournment thereof or, as
to any  matter  is  respect  of which a vote  shall not have  already  been cast
pursuant  to such  proxy,  with the  Chairman  of the  Meeting on the day of the
Meeting, or at any adjournment thereof.

         Only holders of the Company's Common Shares outstanding as of the close
of business on July 12, 1999,  the record date,  will be entitled to vote at the
meeting.  The Company's  only class of voting  securities is its Common  Shares,
without par value.  As of the record date,  there are  3,544,709  Common  Shares
outstanding.  Each Common Share is entitled to one vote. The  representation  in
person, or by proxy, of a majority of the outstanding Common Shares is necessary
to provide a quorum at the Annual  Meeting.  Votes  withheld  from a nominee for
election as a director or votes on other  matters  that reflect  abstentions  or
broker  non-votes  are  counted  as present in  determining  whether  the quorum
requirement  is satisfied,  but they have no other effect on voting for election
of directors.
<PAGE>
         The  expenses  of  this  proxy  solicitation,  including  the  cost  of
preparing  and  mailing  the  Proxy  Statement  and  proxy,  will be paid by the
Company.  Such  expenses  may also  include the  charges and  expenses of banks,
brokerage  firms, and other  custodians,  nominees or fiduciaries for forwarding
proxies and proxy material to beneficial  owners of the Company's  Common Stock.
The  Company  expects to  solicit  proxies  primarily  by mail,  but  directors,
officers, employees and agents of the Company may also solicit proxies in person
or by telephone or by other electronic means.


Preliminary Information

         The  Corporation  is a  corporation  organized  under  the  laws of the
Province of British  Columbia,  Canada.  The Company  operates a chain of casual
dining restaurants  located  throughout Canada,  and, to a lesser extent, in the
United States.  The Company entered into a joint venture with  Rainforest  Cafe,
Inc. (NASDAQ: RAIN) to develop and operate Rainforest restaurants in Canada.


Voting Securities and Principal Holders Thereof

         All holders of the Company's Common Shares (herein the "Common Shares")
of record as of the close of business  on July 12, 1999 are  entitled to vote at
the Annual Meeting.  Each holder is entitled to one vote per Common Share. There
is no cumulative voting.


Security Ownership of Directors, Management and Certain Beneficial Owners

         As of the close of business on July 12, 1999,  3,544,709  Common Shares
were issued and  outstanding.  The following  table sets forth, as of such date,
information  relating to the beneficial ownership of the Company's Common Shares
by each person known to the Company to be the  beneficial  owner of more than 5%
of the Common Shares, by each director,  by each of the named executive officers
and by all directors and executive officers as a group:
<TABLE>
<CAPTION>
                                                              Approximate
                                                             Percentage of
    Name and Address         Number of Shares             Outstanding Shares(3)
    ----------------         ----------------             ---------------------
<S>                               <C>                            <C>
Jeffrey M. Barnett(1)(2)          562,375                        15.92%

Peter J. Barnett(3)               550,375                        15.9 %
</TABLE>
                                       2
<PAGE>
<TABLE>
<CAPTION>
                                                              Approximate
                                                             Percentage of
    Name and Address         Number of Shares             Outstanding Shares(3)
    ----------------         ----------------             ---------------------
<S>                               <C>                             <C>

George W. Pitman(1)(2)            129,250                         3.6%

William C. McEwen(1)(4)             7,100                            *

Martin O'Dowd(1)(4)                23,960                            *

David Wiederecht(1)(5)               ---

Anthony Mariani(1)(5)                ---

Colin Stacey                         ---

Richard H. Bryant(1)                 ---

Daniel DeBou(4)                    33,200                            *

Paul Tilbury(4)                    42,000                          1.2%

General Electric
  Investment Private
  Placement Partners II(6)        299,721                          8.59%

All Directors and Executive
Officers as a Group                                               31.09%
</TABLE>
- -----------------------------

(1)      Each person is a director.  Mr. Pitman is not a nominee for  reelection
         to the Board.
(2)      Includes  shares subject to conditional  options issued to the founders
         of the Company.
(3)      Includes  50,000  shares  transferred  by  Mr.  Peter  Barnett  to  his
         children.
(4)      Includes  all  vested  options   granted  to  directors  and  executive
         officers.
(5)      Messrs.  Wiederecht and Mariani are employed by a fund, the holdings of
         which are separately stated herein.
(6)      Excludes up to  4,508,000  additional  Shares  subject to Warrants  and
         Subordinated Convertible Debentures held by the Fund.

* = less than one percent.
                                      3
<PAGE>
                                  PROPOSAL ONE

                              ELECTION OF DIRECTORS

         The Company's  Memorandum and Articles of  Association  provide for the
election  of the Board of  Directors  at each  annual  meeting of the  Company's
Shareholders.  Each  person  so  elected  shall  serve  until  their  respective
successors shall have been elected and qualified. As required by the Company Act
of British  Columbia,  advance notice of the Annual Meeting was published in the
Vancouver Sun  newspaper in Vancouver,  British  Columbia,  Canada,  on June 25,
1999.

         It is intended that votes will be cast,  pursuant to authority  granted
by the enclosed proxy, for the election of the nominees named below as directors
of the Company,  except as otherwise specified in the proxy.  Directors shall be
elected by a plurality of the votes present in person or represented by proxy at
the Annual  Meeting and  entitled to vote on the election of  directors.  In the
event any one or more of such nominees  shall be unable to serve,  votes will be
cast,  pursuant to authority  granted by the enclosed proxy,  for such person or
persons as may be  designated  by the  present  Board of  Directors  to fill the
vacancy.  The  Company is not aware of any  nominee  who will be unable,  or who
intends to decline, to serve as a director.  The term of office for each elected
director will expire at the Company's next Annual Meeting of  Shareholders to be
held in 2000.

         The names, ages, principal occupation and country of ordinary residence
of the nominees as of April 30, 1999,  and certain  information  about them, are
set forth below:

<TABLE>
<CAPTION>
          Name             Age    Principal Occupation

<S>                        <C>    <C>
Jeffrey M. Barnett(a)(b)   60     Founder and Director
(Canada)

Martin O'Dowd (a)(b)       59     President and Chief Executive
(U.S.)                            Officer of the Company

Colin Stacey               59     Vice President and Chief
(Canada)                          Operating Officer of the Company

William L. McEwen(a)(b)    74     Independent Entrepreneur, Real
(Canada)                          Estate and Telecommunications
</TABLE>

                                       4
<PAGE>
<TABLE>
<CAPTION>
          Name             Age    Principal Occupation
<S>                        <C>    <C>
David Wiederecht(a)        43     Vice President, Alternative
  (U.S.)                          Investments, GE Investment
                                  Corporation

Anthony Mariani(b)         35     Vice President of Private Equities,
(U.S.)                            GE Investment Corporation

Richard H. Bryant          45     Vice President and Chief Financial
(Canada)                          Officer of the Company/Interim
                                  Director
</TABLE>
- ---------------------------
(a)  Audit Committee as of 1998-1999
(b)  Compensation Committee as of 1998-1999


Executive Officers and Directors

         Martin  O'Dowd  was  first  elected  to the Board of  Directors  of the
Company in June of 1995, initially serving as an outside director.  In August of
1997,  he was elected to serve as President of Elephant & Castle  International,
Inc., and on March 19, 1998, was elected  President and Chief Executive  Officer
of the  Company.  Previously,  from May of 1995,  until April 28,  1997,  he was
President and Chief Operating Officer of Rainforest Cafe, Inc., Minneapolis, MN.
From  July 1987 to May 1995,  Mr.  O'Dowd  was  Corporate  Director  of Food and
Beverage  Services for Holiday Inn Worldwide,  where Mr. O'Dowd was  responsible
for  approximately  $250  million in annual  food and  beverage  revenue and was
responsible for concept development,  strategic planning, and operations for 120
company-owned  units.  Previously,  Mr.  O'Dowd was Vice  President  and General
Operations Manager for the New York based Hard Rock Cafe Organization, and prior
to that was associated with Steak & Ale Restaurants.

         Jeffrey M. Barnett  co-founded  the  predecessor of the Company in 1977
with his twin brother, Peter J. Barnett, and their long-time business colleague,
Mr.  George W. Pitman.  Jeffrey M.  Barnett  served as Chairman of the Board and
Chief Executive Officer of the Company until July of 1999. He has entered into a
Severance  Agreement with the Company.  See ACertain  Relationships  and Related
Transactions".

         George W. Pitman,  Vice President - Design and  Development,  is one of
the founders of the Company and served as a key  executive and a director of the
Company since prior to the initial public offering. Mr. Pitman's employment with
the Company was not renewed
                                       5
<PAGE>
upon  expiration  of his  employment  agreement in June,  1999.  Mr.  Pitman has
asserted claims for severance pay, which claims have not been resolved to date.

        Colin Stacey is the Chief  Operating  Officer of the Company since June
of 1997.  Prior to joining  the  Company,  Mr.  Stacey was  President  and Chief
Executive Officer of Keg's Restaurants, a North American subsidiary of Whitbread
PLC, from 1992 to June of 1997.  Prior to this  assignment,  Mr. Stacey occupied
senior  management   positions  within   Whitbread's   restaurants  and  leisure
businesses in the United  Kingdom and  Australia.  Subsequent to the 1997 Annual
Meeting,  Mr.  Stacey was  elected  by the Board to serve as a  director  of the
Company, but took an indeterminate leave from service as a director.  Mr. Stacey
has been nominated for election to the Board in 1999.

         Richard Hugh Bryant is the Vice President and Chief  Financial  Officer
of the Company since November of 1997. Prior to joining the Company,  Mr. Bryant
was  Chief  Financial  Officer  of KEG  Restaurants  Limited,  a  subsidiary  of
Whitbread PLC, from August of 1993 to June of 1997. Prior thereto,  he served as
financial controller of the Whitbread Beer Company, a division of Whitbread PLC,
from June of 1990 until August of 1993.
Since March of 1998, Mr. Bryant has been serving as a director of the Company.

         William  L.  McEwen  is  an   independent   entrepreneur   who  is  the
owner/manager of residential and commercial  properties in Ottawa,  Ontario, and
Vancouver, B.C. Mr. McEwen was first elected a director in 1993.

         David  Wiederecht is Vice President of Alternative  Investments  for GE
Investment  Corporation since January 1994. Prior to his current assignment,  he
served GE  Investments  in various senior  financial  management  assignments in
GEIC's real estate and finance  organization  since 1988. Prior to joining GEIC,
Mr.  Wiederecht worked at various  assignments  within General Electric Company,
including corporate  headquarters and GE's audit staff. Mr. Wiederecht was first
elected to the Board of Directors of the Company in January, 1996.

         Anthony Mariani is Vice President of Private Equities for GE Investment
Corporation  since 1997. Prior to his current  assignment,  he worked at various
assignments in GE Investments' private equities and finance  organizations since
1988.  Mr. Mariani was first elected to the Board of Directors of the Company in
January, 1996.
                                       6
<PAGE>
         Daniel  DeBou,  Chartered  Accountant,  has been the  Chief  Accounting
Officer of the Company since January 1, 1993. Prior to joining the Company,  Mr.
DeBou  was  employed  from 1978 to 1992 in  various  financial  capacities  with
Woodward Stores Limited,  a  publicly-owned  company traded on the Toronto Stock
Exchange and engaged in the operation of department and specialty stores.

         Paul  Tilbury,  formerly  Vice  President of  Operations,  is currently
serving as Vice President of Canadian Rainforests  Restaurants,  Inc., a jointly
owned  subsidiary of the Company and  Rainforest  Cafe,  Inc. Mr. Tilbury is the
nephew of Mr. Jeffrey M. Barnett.

Meetings, Attendance, Committees

         The Board of Directors  of the Company held eight (8) regular  meetings
in 1998. The Board maintains two standing committees: the Compensation Committee
and the Audit Committee.  Each incumbent  director  attended at least 75% of the
aggregate  of: (1) the total number of Board  meetings held during the period he
was a director;  and (2) the total number of meetings held by all  Committees of
the Board on which he served during such period.

         It is  the  function  of  the  Compensation  Committee  to  review  the
Company's  remuneration  policies  and  practices,  administer  certain  of  the
Company's  incentive  compensation  and stock option  plans,  and  establish the
salaries of the executive officers of the Company.  Messrs.  Jeffrey M. Barnett,
Martin O'Dowd, William McEwen, and Anthony Mariani have heretofore served as the
Compensation  Committee. It is the function of the Audit Committee to review the
external audit programs of the Company and to make  recommendations to the Board
of Directors of the Company concerning its appointment of independent  auditors,
the conduct of the audit and related matters.  Messrs. Jeffrey Barnett,  William
McEwen,  Martin O'Dowd and David Wiederecht have heretofore  served as the Audit
Committee. The Committees meet separately from, but usually on the same days as,
regularly  scheduled Board meetings.  The Company does not maintain a nominating
committee or one performing a similar function.

Compensation of Directors

         Directors who are not employees or officers of the Company  (herein the
"Outside Directors") were separately  compensated for their services as follows:
CDN  $500.00  cash for each three  months as a  director,  plus 1,000  shares of
Company  Stock for each  two

                                       7
<PAGE>
years of  service  as an  outside  director.  Effective  July 1,  1999,  Outside
Director  compensation was increased to CDN $1,250 per quarter plus 3,000 shares
of Company Common Stock for each year of service. Certain outside Directors have
elected  not to  accept  cash  compensation  and have  redirected  their  shares
compensation to their employer. No director,  other than Mr. Jeffrey Barnett, is
indebted to the Company.  As to Mr. Barnett's  indebtedness to the Company,  see
ACertain Relationships and Related Transactions".


Executive Compensation
Report of the Compensation Committee

         The Compensation  Committee (the "Committee") is currently  composed of
four directors,  Messrs. Anthony Mariani,  Chairman,  Jeffrey M. Barnett, Martin
O'Dowd  and  William  McEwen.   Messrs.  Mariani  and  McEwen  are  non-employee
directors.  Mr. Barnett ceased as of a recent date to be an executive  employee.
See ACertain Relationships and Related Transactions". During 1998, the Committee
has not altered or otherwise  modified the  compensation  practices  and general
rates which prevailed for the principal executives of the Company at the time of
the 1993 public offering.  The Committee  negotiated a compensation  package for
Mr. O'Dowd, the chief executive officer of the Company.

                                                   The Compensation Committee
                                                   By: Anthony Mariani, Chairman
                                                       Jeffrey M. Barnett
                                                       Martin O'Dowd
                                                       William McEwen




Compensation Committee Interlocks and Insider Participation

         Anthony Mariani, an outside director,  is currently serving as Chairman
of the  Compensation  Committee.  Messrs.  McEwen,  Mariani and  Wiederecht  are
outside  directors.  The Company intends to pursue a policy of having  directors
unaffiliated  with management to constitute a majority of the full Board, and at
least  one half of the  members  of the  Compensation  Committee  and the  Audit
Committee.  Filling  vacancies on the Board requires finding  Canadian  citizens
willing to so serve, since the Board of any corporation organized under the laws
of British Columbia must consist of a majority of Canadian residents.  There are
no interlocks among the members of the Compensation Committee.

                                       8
<PAGE>
Summary Compensation Table

         The  following  table sets forth a summary of the  compensation  of the
Chief  Executive  Officer of the  Company  and the four other most  highly  paid
executive  officers  of the  Company  serving  as such as of the end of the last
fiscal year for their services rendered during fiscal years 1998, 1997 and 1996.
All figures are in Canadian  dollars.  The relative value of the Canadian dollar
compared to the U.S.  dollar  fluctuates  from time to time.  During  1998,  the
average value was each CDN $1.00 equals U.S. $0.69.
<TABLE>
<CAPTION>
                                  Base                       All Other
                                 Salary        Bonuses       Compensation(1)
                                 ------        -------       ---------------
<S>                           <C>                <C>             <C>
Jeffrey M. Barnett,
Chairman

         12/27/1998           CDN $167,178       -0-             45,398
         12/31/1997                164,373       -0-             45,398
         12/31/1996                152,361       -0-             25,026

Martin O'Dowd,
Chief Executive Officer
 and President

         12/27/1998           CDN $247,801    72,000                -0-
         12/31/1997                 59,278       -0-                -0-
         12/31/1996                    N/A

Richard Bryant,
Chief Financial Officer

         12/27/1998           CDN $132,125       -0-                -0-
         12/31/1997                 20,833       -0-                -0-
         12/31/1996                    N/A       -0-                -0-

George W. Pitman
Vice President,
Design and Development

         12/27/1998           CDN $102,590       -0-                -0-
         12/31/1997                 99,750       -0-                -0-
         12/31/1996                 99,750       -0-                -0-
</TABLE>

                                       9
<PAGE>

<TABLE>
<CAPTION>
                                  Base                       All Other
                                 Salary        Bonuses       Compensation(1)
                                 ------        -------       ---------------
<S>                           <C>                <C>             <C>

Paul Tilbury,
Vice President
Canadian Rainforest

         12/27/1998           CDN $ 86,359       -0-             $4,094
         12/31/1997                 58,052       -0-                ---
         12/31/1996                 58,052       -0-                ---
</TABLE>
- ---------------------------
(1)      The other  compensation  consists of life  insurance  premiums  paid on
         policies   on  which  the   families   of  the  insured  are  the  sole
         beneficiaries.  Also  includes,  in 1998 and 1997,  certain  travel and
         entertainment  perquisites  deemed to be of a compensatory  nature.  In
         addition,  Mr.  Jeffrey  M.  Barnett  is the owner of an  apartment  in
         Toronto,  Canada used by the Company  for  various  business  purposes.
         Through  1998,  the  Company  paid CDN  $2,500  per  month  for the use
         thereof, no part of which has been accounted for as other compensation.
         The arrangement terminated at the end of 1998.

         The  Company  currently  does not  maintain  and none of its  executive
officers  are  eligible  for deferred  compensation,  long-term  incentive  plan
payouts, restricted stock awards, or other similar compensatory arrangements.

         The aggregate  compensation  paid or payable  directly to the Company's
directors  and  senior  officers  as a  group  (including  the  named  executive
officers)  by the Company  for the year ended  December  31, 1998 was  $859,545.
These amounts include salaries,  fees, commissions and bonuses; and excludes the
value of  options  granted  in partial  compensation  for  salary or bonus.  The
Directors  and  senior  officers  as a group  earned  taxable  benefits  in 1998
aggregating less than $5,000.00, comprising solely standard medical benefits.

Employment Agreements

         During 1993, the Company entered into five-year  employment  agreements
with the personal  service  corporations  of Messrs.  Jeffrey M. Barnett,  Peter
Barnett and George W. Pitman. The agreements with Messrs. Jeffrey M. Barnett and
George W. Pitman were extended through 1999. See discussion of Barnett Severance
Agreement in ACertain Relationships and Related Transactions" and non-renewal of
Mr. Pitman's employment agreement in AExecutive Officers and Directors".

                                       10
<PAGE>
Employee Stock Option, and Stock Compensation Plans

         The Board of Directors of the Company has adopted two Stock Plans,  and
the shareholders  have ratified such plans:  They are the 1993 Stock Option Plan
and the 1997 Stock Compensation Plan.

         Under  the 1993  Stock  Option  Plan,  options  may be  granted  to key
salaried management and administration  employees.  Messrs.  Jeffrey M. Barnett,
Peter J. Barnett and George W. Pitman are not  eligible  for grants  pursuant to
the 1993 Plan.  100,000 shares were  initially set aside for grants  pursuant to
the  1993  Plan.  400,000  shares  were set  aside  pursuant  to the 1997  Stock
Compensation  Plan.  Options  granted  pursuant  to both Plans vest 1/3 after 18
months; 2/3 after 30 months; and as to the balance, after 42 months. All options
expire on the fifth annual  anniversary  of the date of grant.  105,000  options
were granted to  employees  during 1998  pursuant to the 1997 Plan.  No employee
stock options were exercised under either Plan during the most recent year.

         The 1993 Stock  Option  Plan and the 1997 Stock  Compensation  Plan are
intended to permit the Company to retain and attract  qualified  individuals who
contribute  to the  overall  success  of the  Company  and  the  achievement  of
performance measures.  Both Plans are administered by the Compensation Committee
of the Board of  Directors,  whose  members  determine  to whom  options will be
granted and the terms of the options.  The  Committee is entitled to  accelerate
the vesting of options upon such circumstances as it deems  appropriate.  Actual
vesting can be accelerated or delayed based on performance  measures established
by the Compensation Committee.

         No persons who are officers or directors  either received any grants or
exercised any options under either Plan during fiscal 1998.

Non-Plan Options

         During 1998, options for 945,000 Common Shares were granted to five key
executives,  four of whom commenced  employment  with the Company in 1997.  None
have been exercised and 20,000 of these options were canceled  through  December
27, 1998.

                                       11
<PAGE>
Total Options/Weighted Average Exercise Price

         Including the 925,000  remaining options granted in 1998, there were an
aggregate of 1,312,584 options outstanding at December 27, 1998,  exercisable at
various prices at a weighted average exercise price of U.S.
$6.45 per share.


Certain Relationships and Related Transactions

         On July 16,  1999,  the Company  executed a Settlement  Agreement  with
Jeffrey M. Barnett and two personal  services  corporations  of Mr. Barnett with
respect to the severance of Mr. Barnett's employment with the Company.
The Settlement Agreement provides, among other things, as follows:

         (1) The Management Service Agreement pursuant to which the two personal
service  corporations  provided the Company with the management  services of Mr.
Barnett were  terminated and canceled.  Mr. Barnett  resigned as Chairman of the
Board and all titles with the Company's subsidiaries and affiliates. Mr. Barnett
will continue as a director of the Company.

         (2) The  Company  will pay to Mr.  Barnett  the sum of  $335,000,  with
$100,000 payable on or before August 1, 1999 and the balance of $235,000 payable
in ten equal quarter-annual  installments of $23,500 commencing November 1, 1999
with the last  installment due February 1, 2002. The unpaid balance  outstanding
from time-to-time is convertible,  at Mr. Barnett's election, into the Company's
Common Shares at a conversion price of $2.00 U.S. per share.

         (3) For a period of five years,  the  Company  will  continue  the life
insurance and medical benefits provided to Mr. Barnett.

         (4)  The  Company  will  pay to Mr.  Barnett  the  sum  of  $20,000  as
reimbursement for his legal fees in connection with the settlement.

         (5) The  Company  grants to Mr.  Barnett  the right to receive  for his
lifetime,  at no cost to Mr. Barnett,  retail  merchandise and founder's  dining
privileges at Company restaurants to a maximum of $3,750 per calendar year.

         (6) The Company  agrees that all stock options  granted to Mr.  Barnett
shall be deemed vested and Mr.  Barnett will be entitled to purchase  215,000 of
the  Company's  Common  Shares at an  average  exercise  price per share of U.S.
$3.84.
                                       12
<PAGE>
         (7) Mr.  Barnett  acknowledges  and  agrees  that  he  owes  the sum of
$350,000 to the Company,  which  indebtedness is evidenced by a promissory note.
The  Company  agreed that (i) the date upon which the said sum of $350,000 is to
be paid to the  Company  shall be the  later of June 1,  2000 and the date  upon
which the Company makes the final payment of the $335,000 due to Mr.  Barnett as
described  in  subparagraph  (2)  above,  and (ii) Mr.  Barnett  may  repay  his
indebtedness  to the  Company  by  surrendering  to the  Company  shares  of the
Company's Common Shares  currently  pledged by Mr. Barnett to the Company at the
fair market value for such shares from time to time. Mr. Barnett's obligation to
the  Company  arose out of his  acceptance  of certain  claims  that the Company
asserted against his brother, Peter Barnett, after Peter Barnett left the employ
of the Company.

         (8) Until the Company  makes the final  payment of the  $335,000 due to
Mr. Barnett,  he will have a right of first refusal to purchase,  at a price and
on terms no less  favorable to the purchaser than those the Company would accept
from a third party,  any Canadian  operating  division of the Company  which the
Company is prepared to sell.

         (9) Mr.  Barnett shall continue to have the right to stand for election
to the Company's  Board of Directors upon the same terms and conditions as other
non-management persons who wish to be directors.

         (10) Mr.  Barnett has entered  into a voting trust  agreement  agreeing
that the  trustee  will vote all of the  Company's  Common  Shares  owned by Mr.
Barnett (a) in favor of all  resolutions  to elect Mr.  Barnett or under certain
circumstances  in the event of his death,  his  executor,  as a director  of the
Company,  and (b) in the  discretion  of the  trustee  in favor or  against  all
resolutions  to elect as  directors  of the Company all  persons  designated  or
nominated  by  the  Company's  Board  of  Directors.  GE  Investment  Management
(AGEIM"), the general partner of GEIPPP II, the Company's primary investor, acts
as trustee with respect to such shares.

                                       13
<PAGE>
                 Comparison of Five Year Cumulative Total Return
                       Among Elephant & Castle Group Inc.,
             the S&P Restaurant Index and the NASDAQ Composite Index

<TABLE>
<CAPTION>

                  E & C            S & P        NASDAQ

<S>                 <C>            <C>            <C>
Jun-93              100            100            100
Sep-93               60            110            110
Dec-93               50            125            118
Mar-94               65            120            110
Jun-94               75            120            102
Sep-94               90            113            113
Dec-94              105            126            105
Mar-95              120            133            120
Jun-95              125            150            130
Sep-95              130            150            150
Dec-95               80            175            150
Mar-96               95            185            160
Jun-96               99            180            170
Sep-96               77            183            178
Dec-96              102            175            182
Mar-97              128            180            175
Jun-97              133            185            202
Sep-97              139            183            240
Dec-97               92            184            225
Mar-98               78            222            260
Jun-98               70            252            268
Sep-98               55            230            240
Dec-98               25            285            315
Mar-99               30            350            350
</TABLE>










                                       14
<PAGE>

                                  PROPOSAL TWO

                    RATIFICATION OF SELECTION OF ACCOUNTANTS

         The Board of Directors of the Company has selected Pannell Kerr Forster
Worldwide to serve as the independent  accountants of the Company for the fiscal
year 1999, subject to ratification by the shareholders.

         Pannell Kerr Forster  Worldwide  has advised the Company that it has no
direct or indirect financial interest in the Company or its subsidiaries nor any
other  connection  therewith  except  in  the  capacity  of  independent  public
accountants.

         A  representative  of Pannell Kerr Forster  Worldwide is expected to be
present at the Annual Meeting of the Shareholders. Such representative will have
the  right  to  make a  statement  if he or she  desires  to do so and  will  be
available to respond to appropriate questions.

         The proposal for  ratification of the selection of Pannell Kerr Forster
Worldwide  requires the approval of a majority of the Common Shares  present and
voting at the  meeting.  If the proposal  should not be  approved,  the Board of
Directors would have to select an alternate firm of auditors.

Compliance With Section 16(a) Reporting

         Each  director,  officer and  beneficial  owner of ten percent (10%) or
more of a registered  class of the  Company's  equity  securities is required to
file with the Securities and Exchange  Commission  initial  reports of ownership
and  reports of  changes in  ownership  of the  Common  Shares and other  equity
securities of the Company by specific due dates.  During the year ended December
27, 1998, all such filing requirements were complied with.

                                       15
<PAGE>
                                  OTHER MATTERS

         The Company  knows of no other  matters to be submitted to the meeting.
If any other matters  properly  come before the meeting,  it is the intention of
the  persons  named  in the  enclosed  form of proxy  to vote  the  shares  they
represent as the Board of Directors may recommend.


                       AVAILABILITY OF REPORT ON FORM 10-K

         The Company's Annual Report is being provided to shareholders  together
with this Proxy  Statement.  The Annual Report is not incorporated in this Proxy
Statement by reference.  Any shareholder of record and each beneficial  owner of
the Company's  securities  not in receipt of Form 10-K may obtain a copy thereof
without charge upon written request addressed to Rick Bryant, Vice President and
Chief Financial  Officer,  c/o:  Elephant & Castle Group Inc., 856 Homer Street,
Vancouver, British Columbia, Canada V6B 2W5.

                                       16
<PAGE>
                              SHAREHOLDER PROPOSALS

         There is no provision in the Company Act of British Columbia  entitling
the shareholders of a company incorporated  thereunder to initiate proposals for
an annual general meeting.  The Company is incorporated  pursuant to the Company
Act of British Columbia.


                                            ELEPHANT & CASTLE GROUP INC.

                                            By Order of the Board of Directors

July 23, 1999
<PAGE>
                                  FORM OF PROXY

                          ELEPHANT & CASTLE GROUP INC.
                                 August 23, 1999

          This Proxy is Solicited on Behalf of the Board of Directors.

         The undersigned shareholder of Elephant & Castle Group Inc. (herein the
"Company")  hereby  appoints  Martin  O'Dowd  and Rick  Bryant  the proxy of the
undersigned  (with power of substitution) to vote such  shareholder's  shares at
the Annual Meeting of the  Shareholders  of the Company to be held on August 23,
1999, and at any adjournments  thereof, with respect to the proposals more fully
described in the Proxy Statement for the meeting in the manner specified, and on
any other business that may properly come before the meeting.

                         (TO BE SIGNED ON REVERSE SIDE)

                       PLEASE MARK, SIGN, DATE AND RETURN
                        THE PROXY CARD PROMPTLY USING THE
                               ENCLOSED ENVELOPE.
<PAGE>

        THE DIRECTORS RECOMMEND A VOTE FOR THE PROPOSALS SET FORTH BELOW

1.       Election of Directors:

FOR all nominees listed below               WITHHOLD AUTHORITY
(except as marked to the                    to vote for all Nominees
contrary below)                             listed below

          [ ]                                    [ ]

INSTRUCTION:  If you have marked "FOR" above but wish to withhold  authority for
any  individual  nominee,  strike a line through the nominee's  name in the list
below.

Jeffrey M. Barnett
Colin Stacey
William L. McEwen
Martin O'Dowd
David Wiederecht
Anthony Mariani
Richard Bryant


2.       Approval of Selection of Auditors

         FOR                                AGAINST                    ABSTAIN

         [ ]                                  [ ]                        [ ]


In their discretion, the Proxies are authorized to vote upon such other business
as may properly come before the meeting.

- ----------------------------
Signature

- ----------------------------
Signature if held jointly

Dated:  ____________________


Please sign exactly as name appears on your stock  certificate.  When shares are
held by joint  tenants,  both should sign.  When signing as attorney,  executor,
administrator,  trustee  or  guardian,  please  give  full  title as such.  If a
corporation, please sign in full corporate name by President or other authorized
officer.  If a partnership,  please sign in full  partnership name by authorized
person.


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