SOURCE MEDIA INC
10-Q, 1997-05-15
TELEGRAPH & OTHER MESSAGE COMMUNICATIONS
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<PAGE>

                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                    FORM 10-Q

         [X]  QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                         SECURITIES EXCHANGE ACT OF 1934

                              FOR THE QUARTER ENDED
                                 MARCH 31, 1997

         [ ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                         SECURITIES EXCHANGE ACT OF 1934

                FOR THE TRANSITION PERIOD FROM ________ TO ________

                         COMMISSION FILE NUMBER  0-21894

                               SOURCE MEDIA, INC.
             (EXACT NAME OF REGISTRANT AS SPECIFIED IN ITS CHARTER)

           DELAWARE                                     13-3700438      
   (STATE OF INCORPORATION)                          (I.R.S. EMPLOYER   
                                                  IDENTIFICATION NUMBER)

                        8140 WALNUT HILL LANE, SUITE 1000
                               DALLAS, TEXAS 75231
                    (ADDRESS OF PRINCIPAL EXECUTIVE OFFICES)

                                 (214) 890-9050
              (REGISTRANT'S TELEPHONE NUMBER, INCLUDING AREA CODE)

INDICATE BY CHECK MARK WHETHER THE REGISTRANT (1) HAS FILED ALL REPORTS 
REQUIRED TO BE FILED BY SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 
1934 DURING THE PRECEDING 12 MONTHS (OR FOR SUCH SHORTER PERIOD THAT THE 
REGISTRANT WAS REQUIRED TO FILE SUCH REPORTS), AND (2) HAS BEEN SUBJECT TO 
SUCH FILING REQUIREMENTS FOR THE PAST 90 DAYS.

                            YES  X           NO    
                                ---             ---

    NUMBER OF SHARES OF COMMON STOCK OUTSTANDING AT MAY 14, 1997:  11,335,418 
                                                                  ------------

                                      1
<PAGE>

                               SOURCE MEDIA, INC.

                                    FORM 10-Q

                      FOR THE QUARTER ENDED MARCH 31, 1997


PART I.  FINANCIAL INFORMATION

                                                                    Page Number
                                                                    -----------
     Item 1.  Consolidated Financial Statements

     Consolidated Balance Sheets (Unaudited)..........................   3
       March 31, 1997 and December 31, 1996

     Consolidated Statements of Operations (Unaudited)................   5
       Three months ended March 31, 1997 and 1996
                   
     Consolidated Statements of Cash Flows (Unaudited)................   6
       Three months ended March 31, 1997 and 1996

     Notes to Consolidated Financial Statements.......................   7

     Item 2.  Management's Discussion and Analysis of Financial
       Condition and Results of Operations............................   11

PART II.  OTHER INFORMATION

     Item 1.  Legal Proceedings.......................................   17

     Item 2.  Changes in Securities...................................   N/A

     Item 3.  Defaults Upon Senior Securities.........................   N/A

     Item 4.  Submission of Matters to a Vote of Security Holders.....   N/A
     
     Item 5.  Other Information.......................................   N/A

     Item 6.  Exhibits and Reports on Form 8-K........................   19

                                        2

<PAGE>

PART I - FINANCIAL INFORMATION


                               SOURCE MEDIA, INC.
                           CONSOLIDATED BALANCE SHEETS
                                   (UNAUDITED)

                                                DECEMBER 31,    MARCH 31,
                                                   1996           1997
                                                ------------    ---------
ASSETS
Current assets:
   Cash and cash equivalents                   $ 4,302,943   $    82,194
   Restricted investments                          611,182       611,182
   Trade accounts receivable, less allowance
    for doubtful accounts of $62,504 and 
    $47,934 in 1996 and 1997, respectively         956,078     1,154,581
   Deferred expenses                               729,819       708,503
   Prepaid expenses and other current assets     1,167,201       878,306
                                               -----------   -----------
Total current assets                             7,767,223     3,434,766

Property and equipment:
   Production equipment                          3,951,502     3,902,900
   Computer equipment                            1,937,826     2,147,884
   Other equipment                               2,520,885     3,215,986
   Furniture and fixtures                          128,235       446,506
                                               -----------   -----------
                                                 8,538,448     9,713,276

Accumulated depreciation                         3,576,999     4,175,243
                                               -----------   -----------

Net property and equipment                       4,961,449     5,538,033

Intangible assets:
   Patents                                       3,597,989    14,813,062
   Goodwill                                      3,010,137     3,010,137
   Contract rights                               1,121,000     1,121,000
                                               -----------   -----------
                                                 7,729,126    18,944,199

Accumulated amortization                         5,541,770     6,366,642
                                               -----------   -----------

Net intangible assets                            2,187,356    12,577,557

Other non-current assets                           980,745       315,068
                                               -----------   -----------

Total assets                                   $15,896,773   $21,865,424
                                               -----------   -----------
                                               -----------   -----------

                                       3
<PAGE>

                                   SOURCE MEDIA, INC.
                       CONSOLIDATED BALANCE SHEETS (CONTINUED)
                                      (UNAUDITED)

                                                     DECEMBER 31,     MARCH 31,
                                                        1996            1997
                                                   --------------  -------------
LIABILITIES AND STOCKHOLDERS' EQUITY                               
Current liabilities:                                               
     Trade accounts payable                        $    917,462    $  1,659,606
     Accrued payroll                                    420,926         588,109
     Other accrued liabilities                        1,483,373       1,305,567
     Amounts payable related to acquisitions          1,350,000       1,350,000
     Unearned income                                  3,976,244       3,436,063
     Current portion of capital lease obligations        85,683          42,624
                                                   ------------    ------------
Total current liabilities                             8,233,688       8,381,969
                                                     
Long-term debt, net of discount                       4,612,021       4,971,362
Capital lease obligations, less current portion          22,706          19,240
                                                                  
Minority interests in consolidated subsidiaries       3,665,104       3,839,552
Note receivable and accrued interest from minority                
 stockholder, net of discount of $137,152 and                     
 $133,675 in 1996 and 1997, respectively               (666,931)       (681,058)
                                                   ------------    ------------
                                                      2,998,173       3,158,494
                                                                  
Stockholders' equity:                                             
     Common stock, $.001 par value:                               
        Authorized shares - 50,000,000                            
        Issued shares - 10,327,041 and 11,716,769 
         in 1996 and 1997, respectively                  10,327          11,717
     Less treasury stock, at cost - 381,351 shares   (3,757,641)     (3,757,641)
     Capital in excess of par value                  60,815,785      71,200,065
     Accumulated deficit                            (56,931,832)    (61,971,163)
     Foreign currency translation                         3,737         (41,195)
     Notes receivable and accrued interest                        
      from stockholders                                (110,191)       (107,424)
                                                   ------------    ------------
Total stockholders' equity                               30,185       5,334,359
                                                   ------------    ------------
                                                                  
Total liabilities and stockholders' equity         $ 15,896,773    $ 21,865,424
                                                   ------------    ------------
                                                   ------------    ------------

SEE ACCOMPANYING NOTES.                                           

                                      4
<PAGE>
                                                           
                               SOURCE MEDIA, INC.          
                     CONSOLIDATED STATEMENTS OF OPERATIONS 
                                  (UNAUDITED)              

                                                    THREE MONTHS ENDED MARCH 31,
                                                       1996             1997   
                                                    ----------       ----------
Monetary revenues                                   $2,281,868       $2,628,855
Nonmonetary revenues                                 2,879,173        1,687,520
                                                   -----------      -----------
     Total revenues                                  5,161,041        4,316,375

Monetary cost of sales                                 952,334        1,351,035
Nonmonetary cost of sales                            2,879,173        1,687,520
                                                   -----------      -----------
     Total cost of sales                             3,831,507        3,038,555
                                                   -----------      -----------

Gross profit                                         1,329,534        1,277,820

Selling, general and administrative expenses         2,388,158        4,572,982
Amortization of intangible assets                      257,834          824,872
Research and development expenses                    1,221,473          778,913
                                                   -----------      -----------
                                                     3,867,465        6,176,767
                                                   -----------      -----------

Operating loss                                      (2,537,931)      (4,898,947)

Interest expense                                         4,959          207,527
Interest income                                       (212,784)         (52,179)
Other (income) expense                                  (6,091)          (5,994)
Minority interest in losses of consolidated                                     
  subsidiaries                                        (103,359)          (8,970)
                                                   -----------      -----------
Net loss                                           ($2,220,656)     ($5,039,331)
                                                   -----------      -----------
                                                   -----------      -----------

Net loss per common share                               ($0.22)          ($0.45)
                                                   -----------      -----------
                                                   -----------      -----------

Weighted average common shares outstanding           9,936,099       11,103,797
                                                   -----------      -----------
                                                   -----------      -----------
SEE ACCOMPANYING NOTES.

                                       5
<PAGE>
                                       
                              SOURCE MEDIA, INC.
                     CONSOLIDATED STATEMENTS OF CASH FLOWS
                                  (UNAUDITED)

<TABLE>
                                                                    THREE MONTHS ENDED MARCH 31,
                                                                        1996            1997
                                                                    -----------     -----------
<S>                                                                 <C>             <C>
OPERATING ACTIVITIES
Net loss                                                            ($2,220,656)    ($5,039,331)
Adjustments to reconcile net loss to net cash used in 
     operating activities:
     Depreciation                                                       231,965         598,244
     Amortization of intangible assets                                  257,834         824,872
     Non-cash interest expense                                                -         205,970
     Provision for losses on accounts receivable                         13,105               -
     Minority interest in net losses                                   (103,359)         (8,970)
     Other, net                                                         (18,430)        (11,360)
Changes in operating assets and liabilities:
     Trade accounts receivable                                         (317,782)       (198,503)
     Prepaid expenses and other current assets                           21,469         288,895
     Deferred expenses                                                   76,877          21,316
     Trade accounts payable                                            (228,926)        742,144
     Accrued payroll                                                   (105,489)        167,183
     Other accrued liabilities                                         (381,425)         (4,743)
     Unearned income                                                    226,767        (540,181)
                                                                    -----------     -----------
Net cash used in operating activities                                (2,548,050)     (2,954,464)

INVESTING ACTIVITIES
     Capital expenditures                                              (248,514)     (1,174,828)
                                                                    -----------     -----------
Net cash used in investing activities                                  (248,514)     (1,174,828)

FINANCING ACTIVITIES
     Payments on capital lease obligations                              (44,106)        (46,525)
     Other                                                              (20,799)              -
                                                                    -----------     -----------
Net cash used in financing activities                                   (64,905)        (46,525)

Effect of exchange rate changes on cash and cash equivalents             21,049         (44,932)
                                                                    -----------     -----------

Net decrease in cash and cash equivalents                            (2,840,420)     (4,220,749)
Cash and cash equivalents at beginning of period                     17,479,223       4,302,943
                                                                    -----------     -----------

Cash and cash equivalents at end of period                          $14,638,803     $    82,194
                                                                    -----------     -----------
                                                                    -----------     -----------
</TABLE>

SEE ACCOMPANYING NOTES.



                                       6
<PAGE>

                               SOURCE MEDIA, INC.

             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (UNAUDITED)

UNLESS THE CONTEXT OTHERWISE REQUIRES, (a) ALL REFERENCES TO THE "COMPANY" OR 
"SOURCE" INCLUDE SOURCE MEDIA, INC. AND ITS WHOLLY-OWNED SUBSIDIARIES, IT 
NETWORK, INC. ("IT") AND INTERACTIVE CHANNEL TECHNOLOGIES INC. ("ICT" WHICH 
WAS FORMERLY KNOWN AS CABLESHARE INC.), AND (b) ALL REFERENCES TO THE 
COMPANY'S ACTIVITIES, RESULTS OF OPERATIONS OR FINANCIAL CONDITION PRIOR TO 
JUNE 23, 1995 RELATE TO IT.

1.  Basis of Presentation

     The accompanying unaudited consolidated financial statements have been 
prepared in accordance with generally accepted accounting principles for 
interim financial information and the instructions for Form 10-Q and Article 
10 of Regulation S-X.  Accordingly, they do not include all of the 
information and footnotes required by generally accepted accounting 
principles for complete financial statements.  In the opinion of management 
these financial statements include all adjustments, consisting of normal 
recurring accruals, necessary to present fairly the financial position, 
results of operations and cash flows of Source Media, Inc. and its 
consolidated subsidiaries for the periods indicated. The balance sheet at 
December 31, 1996 has been derived from the audited financial statements at 
that date.  For further information, refer to the consolidated financial 
statements and notes thereto included in the Company's Annual Report on Form 
10-K for the year ended December 31, 1996.

2.  Net Loss Per Common Share

     The computation of net loss per common share in each period is based on 
the weighted average number of common shares outstanding for each period. 
Convertible securities and stock options are not included in the net loss per 
common share calculation for each period because they are anti-dilutive.  In 
February 1997, the Financial Accounting Standards Board issued Statement of 
Financial Accounting Standards No. 128, "Earnings Per Share" (SFAS No. 128), 
which the Company will be required to adopt in the fourth quarter of 1997.  
The Company anticipates that the adoption of SFAS No. 128 will have no impact 
on its reporting of net loss per common share for 1997 or prior years.

3.  Contingencies

     LERCH.  On December 15, 1993, Marvin Lerch, the former Chief Executive 
Officer and a former shareholder of ICT, and certain of his relatives who are 
also former ICT shareholders, commenced a legal proceeding in Ontario, Canada 
in the Ontario Court (General Division) against Source and certain executive 
officers of Source and a director of ICT on the grounds that the defendants 
took actions intended to depress the value of ICT to allow Source to acquire 
a portion  of ICT at a favorable price.  The plaintiffs seek, among other 
things, orders that certain actions by ICT's board were  invalid; a 
declaration that ICT's board was  incapable of managing its affairs due to 
conflicts of interest; an injunction against Source from voting its ICT 
shares for 

                                       7

<PAGE>

three years; purchase by the defendants of the plaintiffs' ICT shares for 
Cdn$20 per share or exchange of the plaintiffs' ICT shares for Source Common 
Shares of equal value; and damages in the amount of Cdn$8 million to 
compensate the plaintiffs for the reduced value of their ICT shares and 
damages in the amount of Cdn$6 million to compensate Mr. Lerch for the loss 
of certain ICT stock options.  ICT disputes all of the claims and no trial 
date has as yet been set.  The plaintiffs have amended their statement of 
claim for punitive damages in the amounts of Cdn$1 million against Source and 
an aggregate of Cdn$2 million against certain officers of Source.  Although 
the ultimate outcome of this action cannot be determined at this time, 
management believes the claims are without merit and intends to vigorously 
defend its positions.  In addition, management believes the ultimate outcome 
of these actions will not have a material impact on the consolidated 
financial condition or results of operations of Source.

     LITTLE.  On January 17, 1997, William T. Little, a stockholder of Source 
and former director of IT , and a trust of which Mr. Little is the trustee, 
commenced a legal proceeding in the United States District Court, Western 
District of Michigan, against the Company and certain of its executive 
officers and directors, alleging that he and various convertible noteholders 
converted their notes based upon misrepresentations by IT and those officers 
and directors.  The plaintiff claims that he suffered damages in excess of 
$26 million because an alleged promise was made that IT would engage in a 
public offering of its stock for approximately $56 per share, which did not 
occur.  The plaintiff further claims that IT offered to issue to him, during 
the time he was serving as a director of IT, an unspecified number of shares 
of IT common stock in consideration of his release of any claims related to 
such alleged misrepresentations and that IT agreed to pay him and other 
noteholders an unspecified amount in equivalent interest relating to the 
conversion of notes. Although the ultimate outcome of this action cannot be 
determined at this time, the Company disputes all of the plaintiff's claims 
as meritless and intends to vigorously assert its position in this 
litigation. In addition, management believes the ultimate outcome of this 
action will not have a material impact on the consolidated financial 
condition or results of operations of the Company. The Company and each of 
the defendants have filed answers denying the plaintiff's allegations. 
Certain of the individual defendants also have made counterclaims against Mr. 
Little for breach of fiduciary duty during his tenure as a director of the 
Company and are seeking exemplary and punitive damages.

     The Company is party to ordinary routine litigation and other claims 
incidental to its  business, none of which is expected to have a material 
adverse effect on the Company's results of operations or financial condition. 
The costs of defending litigation and other claims are expensed as incurred.

4.  Acquisitions

     In January 1997, the Company acquired all of the outstanding shares of 
ICT held by minority interest shareholders in exchange for approximately 
1,390,000 shares of the Company's common stock, making ICT a wholly-owned 
subsidiary of the Company.  The Company also issued options to purchase 
177,000 shares of the Company's common stock at exercise prices ranging from 
$1.43 to $4.96 per share to certain employees and directors of ICT in 
exchange for their outstanding options to purchase ICT common shares, and 
incurred cash expenses related to 

                                       8

<PAGE>

the acquisition of approximately $675,000.  The aggregate purchase price for 
the acquisition of the ICT minority interest was approximately $11.2 million, 
and the acquisition was accounted for by the purchase method of accounting.  
The purchase price was allocated primarily to patents, which are being 
amortized over a five year period.
          
     The following represents the unaudited pro forma results of operations 
as if the above acquisition had occurred as of January 1, 1996, after giving 
effect to certain adjustments, including amortization of intangibles 
resulting from the allocation of the purchase price.  Pro forma results for 
the three months ended March 31, 1997 would not have differed materially from 
the actual results.

                                   Three Months Ended
                                     March 31, 1996  
                                     --------------  
                                  (In thousands, except
                                    per share amount)  
Total revenues                              $  5,161
Gross profit                                   1,330
Operating loss                                (3,098)
Net loss                                      (2,885)
Net loss per common share                      (0.25)

     The pro forma results given above are not necessarily indicative of what 
actually would have occurred if the acquisition had been in effect during the 
period presented, and is not intended to be a projection of future results or 
trends.

5.  Long-Term Debt and Notes Payable

     On April 3, 1996, the Company issued a senior note (the "First Tranche 
Note") in the principal amount of $5.0 million and a warrant (the "First 
Tranche Warrant") which entitled the holder thereof to purchase 500,000 
shares of the Company's common stock at a purchase price of $10.21 per share. 
 On September 30, 1996 and March 31, 1997, the Company issued additional 
senior notes in the amounts of $326,806 and $350,090, respectively, for the 
payment of interest on the First Tranche Note.  The First Tranche Note and 
the additional senior notes (collectively, the "Aggregate First Tranche 
Notes") were due on March 31, 2001 and bore interest at the rate of 13% per 
annum through March 31, 1998 and 12% thereafter.  The estimated fair market 
value of the First Tranche Warrant was credited to capital in excess of par 
value and the First Tranche Note was recorded at a corresponding discount.  
The discount on the First Tranche Note was being amortized to interest 
expense using the effective interest rate method over the stated term of the 
First Tranche Note, resulting in an effective interest rate of 16.2%.  As of 
December 31, 1996, the carrying value of the Aggregate First Tranche Notes, 
which had no public market, approximated their fair market value, which was 
estimated using a discounted cash flow analysis.

     On April 9, 1997, the Company received cash proceeds of approximately 
$13.9 million net of fees and expenses associated with the transaction upon 
the issuance of additional senior notes (the "Second Tranche Notes") in the 
principal amount of $15.0 million and warrants (the 

                                       9

<PAGE>

"Second Tranche Warrants") entitling the holders thereof to purchase in the 
aggregate 2,000,000 shares of the Company's common stock at a purchase price 
of $6.00 per share at any time until their expiration on March 31, 2004.  
Additionally, in connection with the issuance of the Second Tranche Notes and 
the Second Tranche Warrants, the Aggregate First Tranche Notes and the First 
Tranche Warrant were amended and restated to terms identical to those of the 
Second Tranche Notes and the Second Tranche Warrants, respectively.  The 
amended Aggregate First Tranche Notes and the Second Tranche Notes are due on 
March 31, 2002 and bear interest at the rate of either: (i) 12% per annum 
through March 31, 1999 if paid in cash, or (ii) 13% per annum through March 
31, 1999 if paid through the issuance of additional notes, and 12% 
thereafter.  At the option of the Company, interest payments may be made 
through the issuance of additional senior notes; however, to the extent 
interest payments are made through the issuance of additional senior notes, 
additional warrants to purchase .125 of the Company's common stock at a 
purchase price of $6.00 per share must also be issued to the holders of the 
Aggregate First and Second Tranche Notes for each dollar of principal amount 
of such senior notes.  On March 31, 2001, the Company must make a prepayment 
of the notes equal to 33.33% of the then outstanding principal (together with 
accrued interest to date on such principal amount).  The notes are secured by 
a lien on all of the Company's assets.  Except for the required prepayment 
described above, the note agreement provides for a prepayment penalty and 
customary covenants and events of default.  

     The amendment of the Aggregate First Tranche Notes and First Tranche 
Warrant will be accounted for as the extinguishment and replacement of the 
existing senior notes and the cancellation of the existing warrants and 
issuance of new warrants due to the significance of the modification to the 
terms of the senior notes and warrant.

                                       10


<PAGE>

ITEM 2.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND 
RESULTS OF OPERATIONS

UNLESS THE CONTEXT OTHERWISE REQUIRES, (a) ALL REFERENCES TO THE "COMPANY" OR 
"SOURCE" INCLUDE SOURCE MEDIA, INC. AND ITS WHOLLY-OWNED SUBSIDIARIES, IT 
NETWORK, INC. ("IT") AND INTERACTIVE CHANNEL TECHNOLOGIES INC. ("ICT" WHICH 
WAS FORMERLY KNOWN AS CABLESHARE INC.), AND (b) ALL REFERENCES TO THE 
COMPANY'S ACTIVITIES, RESULTS OF OPERATIONS OR FINANCIAL CONDITION PRIOR TO 
JUNE 23, 1995 RELATE TO IT.

FORWARD LOOKING INFORMATION AND RISK FACTORS

     The Company or its representatives may make forward looking statements, 
oral or written, including statements in this report's Management's 
Discussion and Analysis of Financial Condition and Results of Operations, 
press releases and filings with the Securities and Exchange Commission about 
confidence and strategies and plans and expectations about demand, demand and 
acceptance of new and existing products, potential acquisitions, potential 
for profits and returns on investments in products and markets that are 
forward looking statements involving risks and uncertainties that could 
significantly impact the Company. Although the Company believes that the 
expectations reflected in these forward looking statements are reasonable, 
there can be no assurance that the actual results or developments anticipated 
by the Company will be realized or, even if substantially realized, that they 
will have the expected effects on its business or operations.  Among the 
factors that could cause actual results to differ materially from the 
Company's expectations are its need for additional financing, general 
economic conditions, the projected and historical losses of the Company, 
evolving nature of its business, limited access to channels, uncertainty of 
subscriber acceptance of the INTERACTIVE CHANNEL, possible unavailability of 
programming, possible obsolescence of the Company's technology, sources and 
degrees of competition, possible unavailability of equipment and other 
factors discussed from time to time in the Company's Annual Report on Form 
10-K and other Securities and Exchange Commission filings.
     
GENERAL

     Source Media, Inc., is a provider of information and services to consumers
through the television and telephone.  In September 1996, in Colorado Springs,
Colorado, the Company commercially introduced the INTERACTIVE CHANNEL, its
television programming service which provides a range of on-demand information
and services to consumers utilizing cable television and telephone lines.  In
November 1996, the Company also commercially introduced the INTERACTIVE CHANNEL
in Denton, Texas.  Source utilizes the interactive television system of its
wholly-owned Canadian subsidiary, Interactive Channel Technologies Inc., to
deliver the INTERACTIVE CHANNEL.  Source has announced distribution agreements
for the INTERACTIVE CHANNEL with three cable operators, Marcus Cable Company,
L.P., Cablevision Systems Corporation and Century Communications Corporation,
and is currently offering the INTERACTIVE CHANNEL on the systems of two of these
operators.  The INTERACTIVE CHANNEL offers over 80 interactive programs
including on demand local and national news, sports and weather, home shopping
with 

                                       11

<PAGE>

companies such as J.C. Penney, Hallmark Connections and Waldenbooks, 
interactive Yellow Pages, television and movie guides, travel information and 
games.

     Since 1988, the Company has been delivering audiotext information to 
consumers through the touch-tone telephone.  Through its IT NETWORK telephone 
business, the Company provides consumers with information on demand, such as 
news, weather and sports, together with topical information for health, legal 
and other matters of consumer interest.  Source's principal IT NETWORK 
telephone business product, called the Network Guide, consists of 
approximately 800 specific information topics listed in a stand-alone insert 
generally bound in the front of Yellow Pages directories distributed by 
certain Regional Bell Operating Companies or their affiliates or other Yellow 
Pages publishers (collectively, "Directory Publishers").

     The Company has earned monetary revenues through advertising 
sponsorships in the Network Guide, which are recorded as unearned income when 
billed and recognized on a straight-line basis as earned over the terms of 
the respective contracts (which are typically from 3 to 12 months).  The 
Company also has earned monetary revenues from sales of audiotext services, 
principally its Consumer Tips service, to certain Directory Publishers.    

       In each of its markets, the Company has entered into nonmonetary 
barter agreements with local television and radio stations.  These media 
sponsors provide the Company with advertising time on their stations and 
update local news, weather and sports programming on the IT NETWORK telephone 
business in exchange for promotional messages on the IT NETWORK telephone 
business and print advertisements in the Network Guide.  Revenues and cost of 
sales associated with these nonmonetary barter transactions are included in 
the Company's consolidated statements of operations at the estimated fair 
value of the on-air advertisements and information content provided to the 
Company by media sponsors.  However, the Company expects that nonmonetary 
revenues as a percentage of total revenues will decline in the future as the 
Company earns a higher percentage of its revenues as a service provider or 
sales agent rather than from sales of advertising in the Network Guide.
  
     On January 14, 1997, the Company acquired all of the outstanding shares 
that it did not already own of ICT in exchange for approximately 1,390,000 
shares of the Company's common stock, making ICT a wholly-owned subsidiary of 
the Company.  ICT owns the patented technology utilized by the Company for 
the INTERACTIVE CHANNEL and provides research and development services for 
the Company.  The Company's historical consolidated results of operations and 
financial condition include ICT as the Company previously owned a majority 
interest in ICT until the acquisition of the remaining interest.

THREE MONTHS ENDED MARCH 31, 1997 AND 1996

     MONETARY REVENUES increased 15 percent to $2.6 million for the quarter 
ended March 31, 1997.  The net increase of $347,000 was related to an 
increase of $986,000 attributable to the Company's audiotext services as a 
result of the new services and advertising contracts recently acquired from 
The Reuben H. Donnelly Corporation ("Donnelly") and GTE Directories 
Corporation ("GTE").  This increase was partially offset by declines of (i) 
$251,000 attributable 

                                       12

<PAGE>

to the Network Guide product, (ii) $237,000 attributable to ICT and (iii) 
$151,000 attributable to the Company's Consumer Tips service. 

     The decline in Network Guide monetary revenues primarily reflects the 
termination of distribution in 18 designated market areas ("DMAs"), nine of 
which are located within the Ameritech region, five within the Southwestern 
Bell region, three within the DonTech region and one within the BellSouth 
region. Total Network Guide revenues in the 18 terminated DMAs were $46,000 
for the quarter ended March 31, 1997 and $496,000 for the quarter ended March 
31, 1996. Network Guide revenues within the Company's other 35 existing DMAs 
declined slightly during the first quarter of 1997 compared with the same 
period in 1996. These declines were partially offset by increases totaling 
$208,000 related to 14 new DMAs in which the Network Guide is distributed.

     Until February 1, 1996, the Company published the Network Guide in 
Yellow Pages directories in certain DMAs within the Ameritech region and 
produced the related audiotext messages in exchange for a share of the 
Network Guide revenues generated in those DMAs.  The Company's agreement with 
Ameritech was terminated by Ameritech, and the Company's Network Guide has 
not been included in any Ameritech Yellow Pages directories published after 
September 1996.  Accordingly, revenues in those Ameritech DMAs will end in 
the third quarter of 1997 due to the conclusion of revenue from Network Guide 
contracts in effect prior to the termination of the Ameritech agreement. 
Total monetary revenues for both the Network Guide and Consumer Tips products 
in the Ameritech region accounted for approximately six and 27 percent of the 
Company's monetary revenues in the first quarter of 1997 and 1996, 
respectively.  On February 5, 1996, Source initiated litigation against 
Ameritech in Texas state court related to the termination. In early 1997, in 
connection with the pending settlement of the litigation, the Company and 
Ameritech agreed to enter into a definitive agreement pursuant to which the 
Company will be the exclusive audiotext sales and service provider in up to 
38 Ameritech Yellow Pages directories for a three year period commencing in 
January 1998. 

     The Company expects to partially offset such Ameritech revenue declines 
in 1997 with revenues generated through (i) its recently-signed sales agency 
agreement with Donnelly to sell advertising in the Network Guide in Yellow 
Pages published by Donnelly in six top-100 DMAs in the mid-Atlantic region, 
(ii) its recently-completed purchase of certain assets from Donnelly and a 
related audiotext service contract with Donnelly under which the Company will 
provide audiotext services in Yellow Pages published by Donnelly in eight 
top-100 DMAs located throughout the United States, (iii) its recently-signed 
sales agency agreement with GTE to sell advertising in the Network Guide in 
Yellow Pages published by GTE in four top-100 DMAs located throughout the 
United States, (iv) its recently-completed purchase of certain assets from 
GTE and a related audiotext service contract with GTE under which the Company 
will provide audiotext services in Yellow Pages published by GTE in nine 
top-100 DMAs located throughout the United States, and (v) its 
recently-signed agreement with Southern New England Telephone ("SNET") to 
sell advertising in the Network Guide in Yellow Pages published by SNET in a 
top-100 DMA located in the northeastern United States.

                                       13

<PAGE>

     The decrease in ICT's revenues in the first quarter of 1997 compared 
with the same period in 1996 reflects a portion of the one-time license fee 
paid in 1996 to ICT by GTE Corporation and GTE MainStreet for the use of 
ICT's United States patents as part of an agreement to end litigation between 
ICT and GTE.

     The decline in Consumer Tips revenues is the result of the February 1996 
termination of the Company's agreement with Ameritech.  Ameritech Consumer 
Tips revenues ended completely in the second quarter of 1996.

     NONMONETARY REVENUES AND NONMONETARY COST OF SALES declined 41 percent 
to $1.7 million for the quarter ended March 31, 1997 from $2.9 million for 
the quarter ended March 31, 1996.  Substantially all of this $1.2 million 
decrease in nonmonetary revenues and nonmonetary cost of sales occurred 
because of the termination of distribution agreements in certain DMAs and 
because, in other DMAs, the Company reduced the amount of space devoted to 
information provided by media sponsors for lesser amounts of promotional 
advertising. 

     MONETARY COST OF SALES increased 42 percent to $1.4 million, for the 
quarter ended March 31, 1997 from $952,000 for the quarter ended March 31, 
1996. This increase resulted from operations' personnel salaries, 
depreciation expenses and various other operating expenses totaling $463,000 
attributable to the Interactive Channel's operations in Colorado Springs and 
Denton.  In the prior period, costs incurred by the INTERACTIVE CHANNEL were 
research and development in nature, as the INTERACTIVE CHANNEL was not yet 
available for commercial deployment.

     SELLING, GENERAL AND ADMINISTRATIVE EXPENSES, INCLUDING AMORTIZATION OF 
INTANGIBLE ASSETS, increased 104 percent to $5.4 million for the quarter 
ended March 31, 1997 from $2.6 million for the quarter ended March 31, 1996.  
This increase resulted from certain programming, personnel salaries, 
subscriber acquisition, travel and various other INTERACTIVE CHANNEL expenses 
totaling $1.9 million as well as increased operating, customer service, 
sales, marketing and administrative expenses incurred by the IT NETWORK 
telephone business to support new services and advertising contracts acquired 
from Donnelly and GTE. Amortization of intangible assets increased by 
$567,000 during the first quarter of 1997 as a result of the amortization of 
patents related to the Company's acquisition of the remaining shares of ICT 
during the first quarter of 1997.  

     RESEARCH AND DEVELOPMENT EXPENSES declined 36 percent to $779,000 for 
the quarter ended March 31, 1997 from $1.2 million for the quarter ended 
March 31, 1996.  This decrease reflects lower  INTERACTIVE CHANNEL 
development expenses following the commercial introduction of the INTERACTIVE 
CHANNEL.

     OTHER INCOME AND EXPENSES.  Net interest expense was $155,000 for the 
quarter ended March 31, 1997 compared with net interest income of $208,000 
for the quarter ended March 31, 1996, reflecting interest expense on certain 
debt outstanding during the first quarter of 1997 and interest income on the 
proceeds from a public offering of the Company's common stock in December 
1995 during the first quarter of 1996.

                                       14

<PAGE>

LIQUIDITY AND CAPITAL RESOURCES

     Since its inception, the Company has experienced substantial operating 
losses and net losses as a result of its efforts to develop, deploy and 
support its IT NETWORK telephone business and to develop, conduct trials and 
commercially launch the INTERACTIVE CHANNEL.  As of March 31, 1997, the 
Company had an accumulated deficit of approximately $62.0 million and had 
used cumulative net cash in operations of $40.3 million.  The difference at 
March 31, 1997 between the accumulated deficit and cumulative net cash used 
in operations since inception was attributable to (i) $18.4 million of 
nonmonetary charges related to financing incentives, write-down of intangible 
assets, depreciation and amortization and other non-cash expenses and (ii) 
$3.3 million of unearned income, accounts payable and accrued liabilities in 
excess of accounts receivable, prepaid expenses and inventory.  Source 
expects that these losses will increase throughout 1997 as a result of, among 
other things, its continuing expenditures relating to its efforts to 
commercially introduce, deploy and enhance the INTERACTIVE CHANNEL.  Source 
expects to continue to incur operating losses through 1997 in excess of the 
amount of the operating losses experienced in past years and may incur 
operating losses at similar or greater levels thereafter.

     Since its inception, the Company has financed its operations primarily 
through an aggregate $65.5 million raised from various financing activities, 
including the incurrence of debt and issuance of the Company's common and 
preferred stock.  

     In October 1996, the Company acquired certain audiotext servicing assets 
from Donnelly for an aggregate purchase price of $750,000, of which $600,000 
was paid in October 1996 and $150,000 is payable in June 1997.  In December 
1996, the Company acquired certain audiotext servicing assets from GTE for an 
aggregate purchase price of $1.8 million, of which $600,000 was paid in 
December 1996 and $1.2 million is payable in $600,000 installments due in May 
1997 and August 1997.  The Company may consider additional strategic 
acquisitions in either of its lines of business from time to time and has 
identified a number of potential acquisition candidates in its telephone 
division.  Although there can be no assurance that the Company will 
consummate any such transactions, to the extent that it does so, such 
acquisitions would require the Company to expend funds, issue additional 
equity securities or incur additional debt.  The incurrence of additional 
indebtedness by the Company could result in a substantial portion of the 
Company's operating cash flow being dedicated to the payment of principal and 
interest on such indebtedness, could render the Company more vulnerable to 
competitive pressures and economic downturns and could impose restrictions on 
the Company's operations.

     On April 3, 1996, the Company issued a senior note (the First Tranche 
Note) in the principal amount of $5.0 million and a warrant (the First 
Tranche Warrant) which entitled the holder thereof to purchase 500,000 shares 
of the Company's common stock at a purchase price of $10.21 per share.  On 
September 30, 1996 and March 31, 1997, the Company issued additional senior 
notes in the amounts of $326,806 and $350,090, respectively, for the payment 
of interest on the First Tranche Note.  The First Tranche Note and the 
additional senior notes (collectively, the "Aggregate First Tranche Notes") 
were due on March 31, 2001 and bore interest at the rate of 13% per annum 
through March 31, 1998 and 12% thereafter.

                                       15

<PAGE>

     On April 9, 1997, the Company received cash proceeds of approximately 
$13.9 million net of fees and expenses associated with the transaction upon 
the issuance of additional senior notes (the Second Tranche Notes) in the 
principal amount of $15.0 million and warrant (the Second Tranche Warrants) 
entitling the holders thereof to purchase in the aggregate 2,000,000 shares 
of the Company's common stock at a purchase price of $6.00 per share at any 
time until their expiration on March 31, 2004.  Additionally, in connection 
with the issuance of the Second Tranche Notes and the Second Tranche 
Warrants, the Aggregate First Tranche Notes and the First Tranche Warrant 
were amended and restated to terms identical to those of the Second Tranche 
Notes and the Second Tranche Warrants, respectively.  The amended Aggregate 
First Tranche Notes and the Second Tranche Notes are due on March 31, 2002 
and bear interest at the rate of either: (i) 12% per annum through March 31, 
1999 if paid in cash, or (ii) 13% per annum through March 31, 1999 if paid 
through the issuance of additional notes, and 12% thereafter.  At the option 
of the Company, interest payments may be made through the issuance of 
additional senior notes; however, to the extent interest payments are made 
through the issuance of additional senior notes, additional warrants to 
purchase .125 of the Company's common stock at a purchase price of $6.00 per 
share must also be issued to the holders of the Aggregate First and Second 
Tranche Notes for each dollar of principal amount of such senior notes. On 
March 31, 2001, the Company must make a prepayment of the notes equal to 
33.33% of the then outstanding principal (together with accrued interest to 
date on such principal amount).  The notes are secured by a lien on all of 
the Company's assets.  Except for the required prepayment described above, 
the note agreement provides for a prepayment penalty and customary covenants 
and events of default.  The Company also granted holders of the warrants 
demand and "piggyback" registration rights covering the shares of the 
Company's common stock issuable upon exercise of the warrants.

     The Company's future capital requirements will depend on many factors, 
including, but not limited to, (i) the success and timing of the development, 
introduction and deployment of the INTERACTIVE CHANNEL, (ii) the operating 
results of its IT NETWORK telephone business, (iii) the levels of advertising 
required to attain a competitive position in the marketplace for its 
products, (iv) the extent of market acceptance of such products, (v) the 
funds required by ICT and the Company to fund their costs of litigation, and 
(vi) potential acquisitions or asset purchases and (vii) competitive factors. 
 Following the issuance of the Second Tranche Notes, the Company believes its 
current resources will be sufficient to meet the Company's anticipated cash 
needs for working capital and other capital expenditures related to the 
further development of the INTERACTIVE CHANNEL in the Company's existing 
markets and the further development of its telephone business through the end 
of 1997.  However, the Company may seek additional funds or enter into other 
arrangements that could allow it to pursue a more extensive business plan, 
including the possible deployment of the INTERACTIVE CHANNEL in additional 
markets and the consideration of potential acquisitions in its IT NETWORK 
telephone business. If cash generated by operations is insufficient to 
satisfy the Company's liquidity requirements, the Company may attempt to sell 
additional equity securities or incur additional indebtedness.  To the extent 
that future financing requirements are satisfied through the issuance of 
equity securities, Source's shareholders may experience dilution.  The 
incurrence of additional debt financing could result in a substantial portion 
of Source's operating cash flow being dedicated to the payment of principal 

                                       16

<PAGE>

and interest on such indebtedness, could render Source more vulnerable to 
competitive pressures and economic downturns and could impose restrictions on 
Source's operations.

 NET OPERATING LOSS CARRYFORWARDS

     At December 31, 1996, IT had net operating loss carryforwards of 
approximately $42.2 million for United States income tax purposes, which 
begin to expire in 2003.  The Internal Revenue Code of 1986 imposes 
limitations on the use of net operating loss carryforwards if certain stock 
ownership changes occur.  Consequently, the Company's utilization of pre-1996 
net operating losses is  limited to approximately $3.5 million in a given 
year.

PART II - OTHER INFORMATION

Item 1 - Legal Proceedings

     LERCH.  On December 15, 1993, Marvin Lerch, the former Chief Executive 
Officer and a former shareholder of ICT, and certain of his relatives who 
were  also former ICT shareholders, commenced a legal proceeding in Ontario, 
Canada in the Ontario Court (General Division) against Source and certain 
executive officers of Source and a director of ICT on the grounds that the 
defendants took actions intended to depress the value of ICT to allow Source 
to acquire a portion  of ICT at a favorable price.  The plaintiffs seek, 
among other things, orders that certain actions by ICT's board were  invalid; 
a declaration that ICT's board was  incapable of managing its affairs due to 
conflicts of interest; an injunction against Source from voting its ICT 
shares for three years; purchase by the defendants of the plaintiffs' ICT 
shares for Cdn$20 per share or exchange of the plaintiffs' ICT shares for 
Source Common Shares of equal value; and damages in the amount of Cdn$8 
million to compensate the plaintiffs for the reduced value of their ICT 
shares and damages in the amount of Cdn$6 million to compensate Mr. Lerch for 
the loss of certain ICT stock options.  ICT disputes all of the claims and no 
trial date has as yet been set.  The plaintiffs have amended their statement 
of claim for punitive damages in the amounts of Cdn$1 million against Source 
and an aggregate of Cdn$2 million against certain officers of Source.  
Although the ultimate outcome of this action cannot be determined at this 
time, management believes the claims are without merit and intends to 
vigorously defend its position.  In addition, management believes the 
ultimate outcome of these actions will not have a material impact on the 
consolidated financial condition or results of operations of Source.

     On January 25, 1994, Mr. Lerch also commenced a proceeding against ICT 
and several persons who are, or have been, officers and directors of ICT 
claiming wrongful termination of Mr. Lerch's employment with ICT and seeking 
damages in the amount of Cdn$350,000. ICT  denied the claim.  The trial of 
this action began in London, Ontario on April 23, 1996 and was completed May 
3, 1996.  Judgment was rendered against ICT in the amount of Cdn$200,000.  
ICT's appeal of this decision was denied and ICT has applied for review of 
this decision before a three judge panel.

     LITTLE.  On January 17, 1997, William T. Little, a stockholder of Source 
and former director of IT , and a trust of which Mr. Little is the trustee, 
commenced a legal proceeding in the United 

                                       17

<PAGE>

States District Court, Western District of Michigan, against the Company and 
certain of its executive officers and directors, alleging the he and various 
convertible noteholders converted their notes based upon misrepresentations 
by IT  and those officers and directors.  The plaintiff claims that he 
suffered damages in excess of $26 million because an alleged promise was made 
that IT would engage in a public offering of its stock for approximately $56 
per share, which did not occur. The plaintiff further claims that IT offered 
to issue to him, during the time he was serving as a director of IT, an 
unspecified number of shares of IT common stock in consideration of his 
release of any claims related to such alleged misrepresentations and that IT 
agreed to pay him and other noteholders an unspecified amount in equivalent 
interest relating to the conversion of notes. Although the ultimate outcome 
of this action cannot be determined at this time, the Company disputes all of 
the plaintiff's claims as meritless and intends to vigorously assert its 
position in this litigation. In addition, management believes the ultimate 
outcome of this action will not have a material impact on the consolidated 
financial condition or results of operations of the Company.  The Company and 
each of the defendants have filed answers denying the plaintiff's 
allegations.  Certain of the individual defendants also have made 
counterclaims against Mr. Little for breach of fiduciary duty during his 
tenure as a director of the Company and are seeking exemplary and punitive 
damages.

     REVENUE CANADA.  In June 1993, Revenue Canada, the Canadian taxing 
authority, sent a notice of reassessment to ICT related to Cdn$1.9 million of 
investment tax credits claimed in fiscal 1988.  In addition, Revenue Canada 
demanded repayment from ICT of refundable tax credits paid for the 1988 
fiscal year totaling Cdn$315,000, as well as accrued interest thereon.  In 
January 1997, the matter was resolved.  Revenue Canada reduced ICT's 
investment tax credits for the 1988 fiscal year by Cdn$1.1 million.  In 
settlement of the refundable tax credits, the Company committed to pay to 
Revenue Canada, on behalf of ICT, Cdn$371,945 consisting of Cdn$146,945 plus 
an approximate amount of accrued interest thereon of Cdn$225,000.  Source 
committed to pay the sum to Revenue Canada in equal payments over a 12 month 
period commencing in March 1997.

     BAUER.  In November 1996, Jeanna Bauer, a former employee of IT, 
commenced a proceeding in the United States District Court for the Southern 
District of Ohio, Western District at Dayton, against IT, alleging 
discrimination on the basis of sex and pregnancy and seeking reinstatement 
and compensatory damages in the amount of $250,000 and an equivalent amount 
of punitive damages.  The Company denies the charges of discrimination and 
contends that it provided the plaintiff the standard six week maternity 
leave, even though the plaintiff did not technically qualify for such leave.  
The Company intends to vigorously assert its position in this litigation.  No 
trial date has yet been set.  In addition, management believes the ultimate 
outcome of these actions will not have a material impact on the consolidated 
financial condition or results of operations of Source.

     OTHERS.  The Company is aware of certain claims against the Company and 
ICT that have not developed into litigation, or if they have, are dormant.  
Unnamed shareholders of ICT advised the ICT directors in June 1995 that they 
questioned certain of the directors' actions under Ontario law.  ICT's 
attorney responded to the shareholders' substantive points and the 
shareholders have not taken further action.

                                       18

<PAGE>

     Further, the Company and ICT are parties to ordinary routine litigation 
incidental to their business, none of which is expected to have a material 
adverse effect on the Company's results of operations or financial condition.

Item 2 - Changes in Securities - not applicable

Item 3 - Defaults Upon Senior Securities - not applicable

Item 4 - Submission of Matters to a Vote of Security Holders - not applicable

Item 5 - Other information - not applicable

Item 6 - Exhibits and Reports on Form 8-K

     (a)   Exhibits - not applicable

     (b)  Reports on Form 8-K during the three months ended March 31, 1997

          Form 8-K regarding additional acquisition of ICT shares, filed 
          January 16, 1997

                                       19
<PAGE>

                                   SIGNATURES

     Pursuant to the requirements of the Securities Exchange Act of 1934, as 
amended, the registrant has duly caused this report to be signed on its 
behalf by the undersigned thereunto duly authorized.

                                        SOURCE MEDIA, INC.
                                        (Registrant)

Date:  May 14, 1997                     By:  /s/ Michael G. Pate
                                           ----------------------------------
                                        Michael G. Pate
                                        Chief Financial Officer and Treasurer
                                        (Principal Financial Officer 
                                        and Duly Authorized Officer)


                                       20


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<NAME> SOURCE MEDIA, INC
       
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