SOURCE MEDIA INC
DEF 14A, 1998-06-26
TELEGRAPH & OTHER MESSAGE COMMUNICATIONS
Previous: RYDEX SERIES TRUST, 24F-2NT, 1998-06-26
Next: SUMMA FOUR INC, DEF 14A, 1998-06-26



<PAGE>   1
\                            SCHEDULE 14A INFORMATION

                  Proxy Statement Pursuant to Section 14(a) of
          the Securities Exchange Act of 1934 (Amendment No.         )

Filed by the Registrant [X]

Filed by a Party other than the Registrant [ ]

Check the appropriate box:
[ ]  Preliminary Proxy Statement
[ ]  Confidential, for Use of the Commission Only (as permitted by 
     Rule 14a-6(e)(2)
[X]  Definitive Proxy Statement
[ ]  Definitive Additional Materials
[ ]  Soliciting Material Pursuant to Section 240.14a-11(c) or Section 240.14a-12

                               SOURCE MEDIA, INC.
- --------------------------------------------------------------------------------
                (Name of Registrant as Specified in its Charter)

- --------------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):

[X]  No fee required.

[ ]  Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11.

     1)   Title of each class of securities to which transaction applies:
          ___________________________________________________________________

     2)   Aggregate number of securities to which transaction applies:
          ___________________________________________________________________

     3)   Per unit price or other underlying value of transaction computed
          pursuant to Exchange Act Rule 0-11 (set forth the amount on which the
          filing fee is calculated and state how it was determined):
          ___________________________________________________________________

     4)   Proposed maximum aggregate value of transaction:
          ___________________________________________________________________

     5)   Total fee paid:
          ___________________________________________________________________

[ ]  Fee paid previously with preliminary materials.

[ ]  Check box if any part of the fee is offset as provided by Exchange Act Rule
     0-11(a)(2) and identify the filing for which the offsetting fee was paid
     previously. Identify the previous filing by registration statement number,
     or the Form or Schedule and the date of its filing.

     1)   Amount Previously Paid:
          ___________________________________________________________________

     2)   Form, Schedule or Registration Statement No.:
          ___________________________________________________________________

     3)   Filing Party:
          ___________________________________________________________________

     4)   Date Filed:
          ___________________________________________________________________
<PAGE>   2

                              [SOURCE MEDIA LOGO]

                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
                            TO BE HELD JULY 28, 1998


To the Stockholders of Source Media, Inc.:


         NOTICE IS HEREBY GIVEN that the Annual Meeting of Stockholders of
Source Media, Inc., a Delaware corporation (the "Company"), will be held on
Tuesday, July 28, 1998, beginning at 9:00 a.m., Dallas time, at the Crowne
Plaza Addison, 14315 Midway Road, Dallas, Texas, for the following purposes:

         1.  To elect eight directors to serve until the next Annual Meeting of
Stockholders or until their respective successors are elected and qualified;

         2.  To consider and vote upon a proposal to amend the Company's 1995
Performance Equity Plan;

         3.  To amend the Company's Certificate of Incorporation to increase
the number of authorized shares of Preferred Stock from 1,000,000 shares to
1,712,000 shares; and

         4.  To transact such other business as may properly come before the
meeting or any adjournment thereof.

         The Board of Directors of the Company has fixed June 15, 1998 as the
record date for determining the stockholders entitled to notice of, and to vote
at, the meeting or any adjournment thereof.  The list of stockholders entitled
to vote will be available for inspection by any stockholder at the offices of
the Company, 5400 LBJ Freeway, Suite 680, Dallas, Texas, during ordinary
business hours for ten days prior to the meeting.

         You are cordially invited to attend this meeting in person, if
possible.  If you do not expect to be present in person, please sign and date
the enclosed proxy, and return it in the enclosed envelope, which requires no
postage if mailed in the United States.  If you attend the meeting, you may
vote in person if you wish, whether or not you have returned your proxy.  In
any event, a proxy may be revoked at any time before it is exercised.


                                       BY ORDER OF THE BOARD OF DIRECTORS



                                       Maryann Walsh, Secretary


Dallas, Texas
June 26, 1998
<PAGE>   3
                               SOURCE MEDIA, INC.
                                5400 LBJ FREEWAY
                                   SUITE 680
                              DALLAS, TEXAS  75240

                                PROXY STATEMENT
                                      FOR
                         ANNUAL MEETING OF STOCKHOLDERS
                            TO BE HELD JULY 28, 1998

                                  INTRODUCTION

         This Proxy Statement is furnished to stockholders of Source Media,
Inc., a Delaware corporation, in connection with the solicitation by order of
the Board of Directors of the Company of proxies to be voted at the Annual
Meeting of Stockholders of the Company to be held on July 28, 1998, or any
adjournments thereof (the "Annual Meeting"), and is being mailed with proxies
to such stockholders on or about June 26, 1998.  Unless the context otherwise
requires: (a) all references to the "Company" include Source Media, Inc. and
its wholly-owned subsidiaries and (b) all references to the Company prior to
June 23, 1995 relate to SMI Holdings, Inc., a Texas corporation (referred to as
"Holdings") formerly known as IT Network, Inc.

         Shares represented by proxies in the form enclosed, properly executed
by stockholders and returned to the Company, and that are not revoked, will be
voted at the Annual Meeting in accordance with the directions given.  If no
directions are given, the shares will be voted for the election of the nominees
for directors and other proposals set forth herein.  A proxy may be revoked at
any time before it is voted by written notice thereof to the Secretary of the
Company or by execution of a subsequently dated proxy.

         As of the date hereof, the Board of Directors knows of no other
business that will be presented for action by the stockholders at the Annual
Meeting.  However, if other proper matters are brought before the Annual
Meeting, a vote may be cast pursuant to the accompanying proxy in accordance
with the judgment of the proxy holders.

         Should any nominee named herein for the office of director become
unwilling or unable to accept nomination or election, the proxy holders will
vote for the election in his place of such other person, if any, as the Board
may recommend; however, the Board has no reason to believe that any of the
nominees will be unwilling or unable to serve if elected.  Each nominee has
expressed his intention, if elected, to serve the entire term for which his
election is sought.

         The 1997 Annual Report to Stockholders of the Company covering the
fiscal year ended December 31, 1997 is being mailed herewith to stockholders.
It does not, however, form any part of the material for the solicitation of
proxies.

                               VOTING SECURITIES

         The record date for stockholders entitled to notice of, and to vote
at, the Annual Meeting was the close of business on June 15, 1998.   At the
close of business on that date, the Company had issued, outstanding and
entitled to vote at the Annual Meeting 11,960,296 shares of Common Stock, $.001
par value (the "Common Stock").

         The presence, in person or by proxy, of the holders of a majority of
the outstanding Common Stock is necessary to constitute a quorum at the Annual
Meeting.  In deciding all questions, a holder of Common Stock shall be entitled
to one vote, in person or by proxy, for each share of Common Stock in the
stockholder's name on the record date.  Stockholders have no cumulative voting
rights.
<PAGE>   4
                        VOTING PROCEDURES AND TABULATION

         The Company will appoint one or more inspectors of election to act at
the Annual Meeting and to make a written report thereof.  Prior to the Annual
Meeting, the inspectors will sign an oath to perform their duties in an
impartial manner and to the best of their abilities.  The inspectors will
ascertain the number of shares outstanding and the voting power of each of such
shares, determine the shares represented at the Annual Meeting and the validity
of proxies and ballots, count all votes and ballots and perform certain other
duties as required by law.

         With regard to the election of directors, votes may be cast in favor
of, or withheld from, each nominee.  Votes that are withheld will be excluded
entirely from the vote and will have no effect.  Abstentions may be specified
on the other proposals to be acted upon and will be counted as present for
purposes of determining the existence of a quorum regarding such items of
business.  Abstentions on such proposals will have the effect of a negative
vote.

         Under the rules of the New York Stock Exchange, brokers who hold
shares in street name have discretionary authority to vote on certain "routine"
items even if they have not received instructions from the persons entitled to
vote such shares.  However, brokers do not have authority to vote on
"nonroutine" items without such instructions.  Such "broker nonvotes" (shares
held by brokers or nominees as to which they have no discretionary power to
vote on a particular matter and have received no instructions from the persons
entitled to vote such shares) are counted as present and entitled to vote for
purposes of determining whether a quorum is present but are not entitled to
vote on any nonroutine matter to be acted upon.  For matters requiring the
affirmative vote of a plurality of the shares of Common Stock present or
represented at the Annual Meeting, broker nonvotes will have no effect on the
outcome of the vote. For matters requiring the affirmative vote of a majority
of the shares of Common Stock outstanding, broker nonvotes will have the effect
of votes against such proposal.  For matters requiring the affirmative vote of
a majority of the shares of Common Stock present or represented at the Annual
Meeting and entitled to vote, broker nonvotes will not be counted as among the
shares entitled to vote with respect to such matters.  Thus, the effect of any
broker nonvotes on such proposals would be to reduce the number of affirmative
votes required to approve the proposals and the number of negative votes
required to block such approval.


                             SECURITY OWNERSHIP OF
                    CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS

         The following tabulation sets forth information with respect to each
person as of June 1, 1998 who was known to the Company to be the beneficial
owner of more than 5% of the Common Stock.  Except as noted, each person listed
below is believed to have sole voting power and sole investment power with
respect to such shares:

<TABLE>
<CAPTION>
                                                                             SHARES               PERCENT
         NAME AND ADDRESS OF BENEFICIAL OWNER                          BENEFICIALLY OWNED         OF CLASS
         ------------------------------------                          ------------------         --------
         <S>                                                                <C>                     <C>
         Timothy P. Peters(1) . . . . . . . . . . . . . . . . . . .           696,531               5.80%
           5400 LBJ Freeway
           Suite 680
           Dallas, TX 75240
         21st Century Communications Partners, L.P.(2)  . . . . . .           635,949               5.05%
           767 Fifth Avenue
           New York, NY  10019
         Freedom Communications, Inc. (3) . . . . . . . . . . . . .           738,094               6.12%
           17666 Fitch
           Irvine, CA  92714
         Pecks Management Partners, Ltd. (4)  . . . . . . . . . . .         1,250,000               9.48%
           One Rockefeller Plaza, Suite 900
           New York, NY 10020
</TABLE>





                                      -2-
<PAGE>   5
- ----------

(1)   Includes 51,404 shares of Common Stock issuable upon exercise of options
      exercisable within 60 days.

(2)   Includes 635,949 shares of Common Stock issuable upon exercise of
      exercisable warrants.  See "Security Ownership of Management" for certain
      information regarding Michael J. Marocco and Barry Rubenstein, directors
      of the Company.

(3)   Includes 100,000 shares of Common Stock issuable upon exercise of
      exercisable warrants.

(4)   Consists of shares of Common Stock issuable upon exercise of exercisable
      warrants.  Beneficial ownership of such shares was reported in a Schedule
      13G dated January 27, 1998 filed with the SEC by Pecks Management
      Partners, Ltd. ("Pecks"). In its Schedule 13G, Pecks reports that the
      shares for which it reports beneficial ownership are owned by four
      investment advisory clients of Pecks, which clients receive dividends and
      the proceeds from the sale of such shares.  See "Security Ownership of
      Management" for certain information regarding Robert J. Cresci.

SECURITY OWNERSHIP OF MANAGEMENT

      The following tabulation sets forth information with respect to the
beneficial ownership of Common Stock as of June 1, 1998 (except as noted for
Mr. Pate) by each director of the Company, each nominee for director of the
Company, each executive officer listed in the Summary Compensation Table
included elsewhere in this Proxy Statement and all executive officers and
current directors of the Company as a group.

<TABLE>
<CAPTION>
NAME                                                            SHARES BENEFICIALLY OWNED      PERCENT OF CLASS
- ----                                                            -------------------------      ----------------
<S>                                                                      <C>                        <C>
Directors and Nominees for Director
Timothy P. Peters(1)(N) . . . . . . . . . . . . . . . . . . . . .          696,531                   5.80%
John J. Reed(2)(N)  . . . . . . . . . . . . . . . . . . . . . . .          246,095                   2.05%
James L. Greenwald(3)(N)(C) . . . . . . . . . . . . . . . . . . .            6,000                   *
Michael J. Marocco(4)(N)  . . . . . . . . . . . . . . . . . . . .          965,726                   7.48%
Robert H. Alter(5)(C) . . . . . . . . . . . . . . . . . . . . . .            3,000                   *
Robert J. Cresci(6)(A)  . . . . . . . . . . . . . . . . . . . . .        1,253,000                   9.48%
Barry Rubenstein(7) . . . . . . . . . . . . . . . . . . . . . . .        1,079,627                   8.29%
Michael S. Willner(8) . . . . . . . . . . . . . . . . . . . . . .           15,000                   *
Executive Officers (excluding any directors
  named above)
W. Scott Bedford(9) . . . . . . . . . . . . . . . . . . . . . . .          499,218                   4.16%
Daniel D. Maitland(10)  . . . . . . . . . . . . . . . . . . . . .           56,666                   *
W. Thomas Oliver(11)  . . . . . . . . . . . . . . . . . . . . . .          185,000                   1.52%
Michael G. Pate(12) . . . . . . . . . . . . . . . . . . . . . . .           33,424                   *
All current directors and executive
  officers as a group (12 persons)  . . . . . . . . . . . . . . .        4,230,843                  28.71%
</TABLE>

- ----------

(A) Member of the Audit Committee.
(C) Member of the Compensation Committee.
(N) Member of the Nominating Committee.
 *  Less than one percent

(1)  Includes 51,404 shares of Common Stock issuable upon exercise of options
     exercisable within 60 days.

(2)  Includes 50,114 shares of Common Stock issuable upon exercise of options
     exercisable within 60 days.

(3)  Includes 6,000 shares of Common Stock issuable upon exercise of options
     exercisable within 60 days.





                                      -3-
<PAGE>   6
(4)  Includes (i) 9,675 shares of Common Stock issuable upon exercise of
     exercisable warrants and (ii) 6,000 shares of Common Stock issuable upon
     exercise of options exercisable within 60 days.  Through an affiliate, Mr.
     Marocco is a general partner of Sandler Capital Management, which through
     an affiliate is managing general partner of 21st Century Communications
     Partners, L.P., 21st Century Communications T-E Partners, L.P. and 21st
     Century Communications Foreign Partners, L.P.  Accordingly, also includes
     (iii) 635,949 shares of Common Stock issuable upon exercise of exercisable
     warrants held by 21st Century Communications Partners, L.P., (iv)  216,374
     shares of Common Stock issuable upon exercise of exercisable warrants held
     by 21st Century Communications T-E Partners, L.P., and (v) 85,615 shares
     of Common Stock issuable upon exercise of exercisable warrants held by
     21st Century Communications Foreign Partners, L.P.

(5)  Includes 3,000 shares of Common Stock issuable upon exercise of options
     exercisable within 60 days.

(6)  Includes 1,250,000 shares of Common Stock issuable upon the exercise of
     exercisable warrants held by four funds for which Pecks serves as
     investment advisor.  Mr. Cresci is a Managing Director of Pecks, but
     disclaims beneficial ownership in all such shares.  Also includes 3,000
     shares of Common Stock issuable upon exercise of options exercisable
     within 60 days.

(7)  Includes (i) 16,125 shares of Common Stock issuable upon exercise of
     exercisable warrants.  Mr. Rubenstein is a general partner of Woodland
     Partners, L.P.  Accordingly, also includes (ii) 101,875 shares of Common
     Stock issuable upon exercise of exercisable warrants held by Woodland
     Partners, L.P. as to which he disclaims beneficial ownership except to the
     extent of his pecuniary interest.  Mr. Rubenstein is an officer and
     shareholder of Infomedia Associates, Ltd. which is one of the general
     partners of 21st Century Communications Partners, L.P., 21st Century
     Communications T-E Partners, L.P. and 21st Century Communications Foreign
     Partners, L.P.  Accordingly, also includes (iii) 635,949 shares of Common
     Stock issuable upon exercise of exercisable warrants held by 21st Century
     Communications Partners, L.P., (iv) 216,374 shares of Common Stock
     issuable upon exercise of exercisable warrants held by 21st Century
     Communications T-E Partners, L.P., and (v) 85,615 shares of Common Stock
     issuable upon exercise of exercisable warrants held by 21st Century
     Communications Foreign Partners, L.P.

(8)  Includes 15,000 shares of Common Stock issuable upon exercise of options
     exercisable within 60 days.

(9)  Includes 31,781 shares of Common Stock issuable upon exercise of options
     exercisable within 60 days.

(10) Includes 56,666 shares of Common Stock issuable upon exercise of options
     exercisable within 60 days.

(11) Includes 185,000 shares of Common Stock issuable upon exercise of options
     exercisable within 60 days.

(12) Mr. Pate resigned effective November 21, 1997.  Beneficial ownership shown
     for Mr. Pate is as of November 21, 1997, the most recent date for which
     the Company has such information.


                         ITEM 1.  ELECTION OF DIRECTORS

      The business and affairs of the Company are managed by its Board of
Directors, which exercises all corporate powers of the Company and establishes
broad corporate policies.  The Bylaws of the Company provide that the number of
directors may be fixed from time to time by the Board of Directors.  The Board
of Directors has determined that the number of directors constituting the Board
shall be fixed at eight.  Accordingly, at the Annual Meeting eight directors
will be elected.

      Directors are elected by plurality vote, and cumulative voting is not
permitted.  All duly submitted and unrevoked proxies will be voted for the
nominees for director selected by the Board of Directors, except where
authorization so to vote is withheld.  The Board recommends that stockholders
vote FOR the election of such nominees.  If any nominee should become
unavailable for election for any presently unforeseen reason, the persons
designated as proxies will have full discretion to vote for another person
designated by the Board.  Proxies cannot be voted for a greater number of
persons than the number of nominees for the office of director named herein.
Directors





                                      -4-
<PAGE>   7
are elected to serve until the next Annual Meeting of stockholders and until
their successors have been elected and qualified.

      The nominees of the Board for Directors of the Company are named below.
Each of the nominees has consented to serve as a director if elected. The table
below sets forth certain information with respect to the nominees.  All the
nominees are presently directors of the Company and have served continuously as
directors since the date of their first election to the Board.

      The Board of Directors' nominees for the office of director are as
follows:

      Timothy P. Peters, age 41, has served as a director of the Company since
its inception in 1988, as President from inception through May 1996, and was
elected Chief Executive Officer in December 1992 and Chairman of the Board in
August 1994.  In 1986, Mr. Peters founded Information Express, Co., an
operator-assisted Yellow Pages company that served the Denver area, where he
acted as a Vice President from 1986 to 1988.  From 1979 to 1986 Mr. Peters
served as Regional Manager for Penn Central Telecommunications Company.

      John J. Reed, age 40, has served as a director of the Company since its
inception in 1988 and as President of the Company since 1996.  From 1990
through 1996, Mr. Reed served in various positions with the Company, including
Executive Vice President of Strategic Development and Executive Vice President
of Sales and Marketing.  Mr. Reed was Chairman of the Board of Interactive
Channel Technology, Inc. ("ICTI"), formerly known as Cableshare, Inc., from
November 1991 to October 1993, before the Company acquired all the outstanding
shares of ICTI.  From 1986 to 1989, Mr. Reed was President of Reed &
Associates, a Dallas-based real estate brokerage and professional service firm,
of which he was the sole shareholder.  Mr. Reed has conducted business through
this firm from time to time since 1989.

      Michael J. Marocco, age 39, has served as a director of the Company since
May 1996.  Mr. Marocco is a Managing Director of Sandler Capital Management
("Sandler") and has been associated with Sandler since April 1989.  Prior to
that, Mr. Marocco was a vice president at Morgan Stanley & Co., Incorporated
where he was involved in raising capital and merger and acquisition
transactions.  Mr. Marocco serves as a director of Mentus Media Corp. and
numerous private companies involved in cable television, advertising and
cellular telephone industries.

      James L. Greenwald, age 71, has served as a director of the Company since
May 1996.  Mr. Greenwald has served as chairman emeritus of Katz Media
Corporation ("Katz"), a communications representative firm, since August 1995.
Mr.  Greenwald joined Katz in 1956 and has held various positions, including
President of the radio division from 1965 through 1970, Executive Vice
President from 1970 through 1975, President from 1975 through 1982 and Chairman
of the Board of Directors and Chief Executive Officer from 1975 through 1994.
Mr. Greenwald is a director of Granite Broadcasting Company and the Young Adult
Institute, an honorary trustee of the Foundation of American Women in Radio and
Television and past president of the International Radio and Television
Foundation and the Station Representatives Association.

      Robert H. Alter, age 69, has served as a director of the Company since
May 1997.  Mr. Alter has served as the President of Alter Associates, Inc., a
domestic and international television consulting firm, since its founding in
1992.  Mr. Alter is currently vice-chairman and director of Cabletelevision
Advertising Bureau, with which he held the position of founding president and
chief executive officer from 1981 to 1991.  From November 1991 through December
1992, he was a senior advisor to the Board of Star TV in Hong Kong.  From 1958
through 1981, he was employed with the Radio Advertising Bureau, where his last
position was that of Executive Vice President.  Mr. Alter is a director of
International Post, Ltd., AdCom, Inc., The Taft Institute of Government, The
International Council of the National Academy of Television Arts and Science
and The Young Adult Institute and Mentor.

      Robert J. Cresci, age 54, has served as a director of the Company since
May 1997.  Mr. Cresci has been a Managing Director of Pecks, an investment
management firm, since September 1990.  Mr. Cresci serves as a director of
Bridgeport Machines, Inc., EIS International, Inc., Sepracor, Inc., Arcadia
Financial, Ltd., Hitox, Inc., Garnet Resources Corporation, HarCor Energy,
Inc., Meris Laboratories, Inc., Film Roman, Inc., Educational Medical, Inc.,
Castle Dental Centers, Inc., Candlewood Hotel Co., Inc., SeraCare, Inc. and
several private companies.





                                      -5-
<PAGE>   8
      Barry Rubenstein, age 54, has served as a director of the Company since
September 1997.  In 1994, Mr. Rubenstein co-founded the 21st Century
partnerships, of which he is presently a principal.  In 1992, Mr. Rubenstein
co-founded Applewood Associates, L.P., of which he is presently a principal.
Prior to 1992, Mr. Rubenstein was a founder of or founding consultant to
Applied Digital Data Systems, Inc., Novell, Inc., and Cheyenne Software, Inc.
From 1983 to 1987, Mr. Rubenstein held various positions with Cheyenne
Software, Inc., including President, Chief Executive Officer, Director and
Chairman of the Board.  Mr. Rubenstein is a director of or advisor to
Infonautics Corporation, Millwood Press and several private technology
companies.

      Michael S. Willner, age 46, has served as a director of the Company since
April 1998.  Mr. Willner is President and Chief Executive Officer of Insight
Communications, a company he co-founded in 1985.  Mr. Willner presently serves
on the boards of NTL Incorporated, the National Cable Television Association
and C-SPAN.


            ADDITIONAL INFORMATION REGARDING THE BOARD OF DIRECTORS

BOARD MEETINGS AND COMMITTEES

      The Board of Directors of the Company held ten meetings during 1997.
Each director attended 75% or more of the Board meetings and the meetings of
the Committees on which they serve.  The Audit Committee of the Company
recommends independent auditors to the Board and reviews the scope and results
of audits conducted and the Company's internal control procedures.  The Audit
Committee held two meetings during 1997.  The Nominating Committee of the
Company, created in 1997, recommends nominees for Board of Directors positions
to the Board.  The Nominating Committee held one meeting during 1997.  See
"Item 1.  Executive Compensation - Report of Compensation Committee on
Executive Compensation" for a discussion regarding the membership, scope of
authority and report of the Company's Compensation Committee.

DIRECTOR COMPENSATION

      Directors of the Company who are not full-time employees are paid a
retainer of $2,500 per fiscal quarter and $1,000 for each meeting of the Board
of Directors and of any Committee thereof that they attend (so long as the
Committee meeting is not on the same day as a Board of Directors meeting), or
$500 for each telephonic meeting in which they participate and are reimbursed
for travel and related expenses incurred in connection with attendance at Board
and Committee meetings.  See "Executive Compensation - Compensation Committee
Interlocks and Insider Participation." Pursuant to the 1995 Nonqualified Stock
Option Plan for Non-Employee Directors, during 1997 each non-employee director
of the Company was granted an option to purchase 3,000 shares of Common Stock,
with an exercise price of $5.91, the fair market value of a share of Common
Stock on the date of grant (based on a trailing five-day average).

      In certain instances, directors of the Company who are not full-time
employees may be engaged by the Board of Directors to participate in projects
for the benefit of the Company.  In such instances, the Board of Directors has
authorized payment to those directors at a rate of $125 per hour, up to a
maximum of $1,000 per day, in addition to reimbursement of expenses incurred in
the performance of services.

                             EXECUTIVE COMPENSATION

      The Compensation Committee Report appearing below and the information
presented herein under the caption "Executive Compensation -- Performance
Graph" shall not be deemed to be "soliciting material" or to be "filed" with
the Securities and Exchange Commission (the "SEC") or subject to the SEC's
proxy rules, except for the required disclosure herein, or to the liabilities
of Section 18 of the Securities Exchange Act of 1934 (the "Exchange Act"), and
such information shall not be deemed to be incorporated by reference into any
filing made by the Company under the Exchange Act or under the Securities Act
of 1933 (the "Securities Act").





                                      -6-
<PAGE>   9
COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION

      The members of the Compensation Committee of the Board of Directors (the
"Compensation Committee") are currently Robert H. Alter and James L. Greenwald,
both of whom became members of the Compensation Committee on May 21, 1997.
John F. Baring was a member of the Compensation Committee from January 1, 1997
until April 28, 1997, the effective date of Mr. Baring's resignation from the
Company's Board of Directors.  Alan M. Flaherty was a member of the
Compensation Committee until May 21, 1997.

       Mr. Baring is a principal of Hackman, Baring & Co., Incorporated, which
has provided financial and investor relations consulting services to the
Company.  On July 13, 1995, the Company entered into an agreement with Hackman,
Baring & Co., Incorporated, a stockholder of the Company owned equally by
Rhodric C. Hackman and Mr. Baring, whereby Hackman, Baring & Co., Incorporated
was engaged to act as advisor to the Company in connection with investor
relations.  In connection with this agreement, the Company agreed to pay to
Hackman, Baring & Co., Incorporated a monthly retainer of $2,500.  This
obligation to pay a monthly retainer of $2,500 terminated in April 1997.





                                      -7-
<PAGE>   10
REPORT OF COMPENSATION COMMITTEE ON EXECUTIVE COMPENSATION

To the Stockholders of
Source Media, Inc.:

      The Compensation Committee establishes the level of compensation of the
executive officers of the Company, administers the Annual Management Incentive
Plan and administers the Company's stock option plans.  The Compensation
Committee held three meetings during 1997.

GENERAL

      The goal of the Company's executive compensation policy is to ensure that
an appropriate relationship exists between executive pay and the creation of
stockholder value, while at the same time motivating and retaining key
employees.  To achieve this goal, the Company's executive compensation policies
integrate competitive levels of annual base compensation with bonuses based
upon corporate performance and individual goals and initiatives.  This annual
cash compensation, together with the payment of equity-based incentive
compensation, is designed to attract and retain qualified executives and to
ensure that such executives have a continuing stake in the long-term success of
the Company.  All executive officers and managers participate in the Company's
incentive compensation plans.

      In establishing executive compensation, the Compensation Committee
neither bases its decisions entirely on quantitative relative weights of
various factors, nor does it follow a mathematical formula.  Rather, the
Compensation Committee exercises discretion and makes judgments after
considering all factors that it considers relevant, including industry
compensation information, individual performance, level of responsibility, and
the achievement of certain objective targets relating to the Company's
operating and financial performance.  In making its decisions about 1998
compensation, the Compensation Committee also considered a comparative study
prepared for the Company by Coopers & Lybrand LLP in 1996.  Coopers & Lybrand
provided data extrapolated from its survey of executive compensation at
approximately 27 telecommunications and 11 cable companies.  Companies chosen
for comparison purposes in the compensation survey did not include all the
companies in the peer group indices in the performance graphs included in this
Proxy Statement.  The Compensation Committee believes that the pool of
executive talent for the Company comes from a broader group of companies than
those comprising the peer groups established for comparing stockholder returns.
The Coopers & Lybrand data indicated that total compensation of all the
executive officers, including the chief executive officer, was below the range
for executives holding similar positions at other companies in the study.

CASH COMPENSATION

      Base Salary.  The base salaries of executive officers of the Company are
reviewed periodically by the Compensation Committee.  Salaries are based
generally on consideration of factors such as the Company's performance and
financial condition, competitive conditions, general economic conditions and
cost of living increases.  The Compensation Committee's evaluation of these
factors is subjective, with no particular weight being assigned to any one
factor.  In March 1996, the Compensation Committee adjusted base salaries for
each of the executive officers on an individual basis.  Effective April 1,
1996, Mr. Peters' base salary was increased to $225,000 per year, and the
salaries of the Company's other executive officers were increased by an average
of 60%.  These compensation adjustments were made to align the cash
compensation of the Company's executive officers more closely with executive
officers in other companies in the Coopers & Lybrand study.  Base salaries for
each of the executive officers, including the chief executive officer, were not
adjusted during 1997.

      Bonuses.  The Compensation Committee believes that linking a substantial
portion of executive officer cash compensation to Company operating and
financial performance provides a meaningful incentive to such officers to
enhance Company performance.  Accordingly, an integral part of executive
officer cash compensation is the use of cash bonuses under the Company's Annual
Management Incentive Plan.  The majority of the bonus payments depends on
achievement of corporate and individual goals, which are established both
annually and quarterly to reflect those elements of Company performance that
the Compensation Committee deems of special significance in a particular
period, and the competitive environment in which the Company operates.  The
remaining portion of the bonus may be paid at the discretion of the
Compensation Committee.





                                      -8-
<PAGE>   11
STOCK OPTIONS

      The executive officers are also granted stock options under the Company's
stock option plans.  The timing of such grants is determined by the
Compensation Committee based upon market conditions affecting the price of the
Company's Common Stock and other factors.  The size of the overall option pool
to be awarded in any year is determined by the Compensation Committee based on
such factors as Company performance and the dilutive impact of such grants.
Grants to individual executive officers are based on the Compensation
Committee's evaluation of their performance and their contribution to the
long-term performance of the Company.  The Compensation Committee's evaluation
of these factors is subjective with no particular weight being assigned  to any
one factor.  During 1997, stock options for 12,500 shares of Common Stock were
granted to Mr. Peters, and stock options for an aggregate of 79,000 shares of
Common Stock were granted to other executive officers.   In January 1998, the
Compensation Committee granted stock options for 212,500 shares of Common Stock
to Mr. Peters and stock options for an aggregate of 439,000 shares of Common
Stock to other executive officers.  Of such grants, the vesting of stock
options for 200,000 shares granted to Mr. Peters and 410,000 shares granted to
other executive officers may be accelerated by attainment of certain targets
for the market price of Common Stock.  There are not enough shares remaining
under the Company's option plans to cover all of the Company's most recent
option grants.  The Company is seeking the approval of its stockholders at the
annual meeting of an amendment to the 1995 Performance Equity Plan that would,
among other things, increase the number of shares authorized for issuance under
such plan to an amount sufficient to allow such options.  As a result, such
options are, in effect, subject to stockholder approval. See "Item 2.  Proposal
to Approve the Amendments to the 1995 Performance Equity Plan--Reasons for the
Amendments to the Equity Plan."

                                       COMPENSATION COMMITTEE

                                       Robert H. Alter
                                       James L. Greenwald





                                      -9-
<PAGE>   12
COMPARISON OF STOCK PRICE PERFORMANCE

      On June 23, 1995, Holdings merged (the "Merger") into a wholly-owned
subsidiary of HBAC.  HBAC was formed as a Delaware corporation in January 1993
for the purpose of acquiring a company in the communications industry.  In
connection with the Merger, HBAC changed its name to Source Media, Inc.
Because HBAC was engaged in an activity substantially different than the
activities of Source Media Inc., two stock price performance comparisons
follow.  In addition, in December 1995, in connection with its public offering
of Common Stock, the Common Stock was included in the Nasdaq Stock Market's
National Market.

Post-Merger Performance Graph

      The following graph and table compare cumulative total return of the
Company's Common Stock (listed in the graph and table under the symbol "SRCM")
with the cumulative total return of (i) the Total Return Index for The Nasdaq
Stock Market ("Nasdaq Index") and (ii) the Total Return Index for The Nasdaq
Telecommunication Stocks ("Telecom Index").  The graph and table assume $100
was invested on June 23, 1995 (the date of the Merger) in each of the Company's
Common Stock, the Nasdaq Index and the Telecom Index, and the reinvestment of
dividends.  The stockholder return shown is not necessarily indicative of
future stock performance.


                                    [GRAPH]



<TABLE>
<CAPTION>
                    6/23/95    6/30/95    12/31/95   6/30/96    12/31/96   6/30/97    12/31/97
                    -------    -------    --------   -------    --------   -------    --------
<S>                  <C>        <C>        <C>        <C>        <C>        <C>        <C>
SRCM                 100.00     100.00      86.90      89.29      65.48      95.24      83.33

Telecom Index        100.00     104.25     119.30     129.42     121.95     142.33     180.19

Nasdaq Index         100.00      99.44     112.78     127.68     138.72     155.32     170.31
</TABLE>





                                      -10-
<PAGE>   13
Pre-Merger Performance Graph

      The following graph and table compare cumulative total return of HBAC's
common stock (listed in the graph and table under the symbol "HBAC") with the
cumulative total return of (i) the Standard & Poor's Midcap 400 Index ("S&P
Index") and (ii) an industry peer group index consisting of four publicly held
Special Purpose Acquisition Corporation's (SPAC(sm)) ("SPAC Index").  The graph
and table assume $100 was invested on June 30, 1993 (the day HBAC's common
stock was first traded on the OTC Bulletin Board) in each of HBAC common stock,
the S&P Index and the SPAC Index, and the reinvestment of dividends, through
June 23, 1995, the date of the Merger.

                                    [GRAPH]


<TABLE>
<CAPTION>
                    6/30/93   9/30/93    12/31/93   3/31/94   6/30/94    9/30/94    12/31/94  3/31/95    6/23/95
                    -------   -------    --------   -------   -------    -------    --------  -------    -------
<S>                  <C>       <C>        <C>        <C>       <C>        <C>        <C>       <C>        <C>
HBAC                 100.00    100.00     100.00      97.37    96.05      102.63     100.00    110.53     110.53

SPAC Index           100.00     96.20      96.80     101.80    95.60      101.80      98.20     98.40      98.00

S&P Index            100.00    104.57     106.76     102.21    97.98      104.07     100.85    110.33     118.74
</TABLE>





                                      -11-
<PAGE>   14
SUMMARY COMPENSATION TABLE

      The following summary compensation table sets forth the annual
compensation paid or accrued, together with the number of shares covered by
options granted, to the Company's Chief Executive Officer and the four other
highest paid executive officers in 1997 (the "named executive officers") for
the years indicated:

<TABLE>
<CAPTION>
                                                                               LONG TERM
                                         ANNUAL COMPENSATION(1)               COMPENSATION       
                                   ----------------------------------      ------------------
                                                                              COMMON STOCK
NAME AND PRINCIPAL POSITION        YEAR         SALARY        BONUS        UNDERLYING OPTIONS
- ---------------------------        ----       ----------   ----------      ------------------
<S>                                <C>        <C>          <C>             <C>      

Timothy P. Peters                  1997       $  225,000   $  132,656             12,500
Chairman of the Board and          1996          200,580       27,323             75,000
Chief Executive Officer            1995          125,000       56,121              7,554

John J. Reed                       1997       $  210,000   $   44,012             38,000
President                          1996          189,330       21,210             70,000
                                   1995          125,000       39,854              7,097

W. Scott Bedford                   1997       $  210,000   $  107,120             10,000
Chief Financial Officer            1996          189,330       23,607             70,000
and Treasurer                      1995          125,000       43,604              7,097

Daniel D. Maitland (2)             1997       $  170,000   $  105,002              5,000
Executive Vice President           1996               --           --             60,000 (3)
                                   1995               --           --                 --

W. Thomas Oliver (4)               1997       $  250,000   $   37,856             25,000
Executive Vice President           1996          140,224       12,375            225,000
                                   1995               --           --                 --

Michael G. Pate (5)                1997       $  183,333   $  100,406                 --
former Chief Financial Officer     1996          181,610       28,292            150,000
and Treasurer                      1995          125,000       50,007              1,331
</TABLE>

- ----------

(1)   Amounts earned in a year but deferred at the election of the Company to a
      subsequent year have been included in the year in which the amounts were
      paid.  Amounts earned under the Company's Annual Management Incentive
      Plan in each year presented are included for the relevant year.

(2)   Mr. Maitland was elected as an Executive Vice President of the Company in
      September 1997.  Mr. Maitland agreed in November 1996 to become President
      of the Company's telephone division and began serving as such in January
      1997.  During 1996, Mr. Maitland served as a consultant to the Company,
      for which he was paid $88,125 in compensation.

(3)   Mr. Maitland was awarded these options in November 1996 shares in
      connection with his acceptance of full-time employment with the Company.

(4)   Mr. Oliver was elected as an Executive Vice President of the Company in
      September 1997.  Mr. Oliver became employed by the Company in June 1996,
      as President of its interactive television division.

(5)   Mr. Pate resigned effective November 21, 1997.

      No individual named above received perquisites or non-cash compensation
during any of the years indicated exceeding the lesser of $50,000 or an amount
equal to 10 percent of such person's annual salary and bonus.





                                      -12-
<PAGE>   15
OPTIONS/SAR GRANTS IN LAST FISCAL YEAR

      The following table sets forth, with respect to all options granted
during the Company's 1997 fiscal year to each of the Company's named executive
officers:  (i) the number of shares of Common Stock covered by such options,
(ii) the percent that such options represent of total options granted to all
Company employees during the 1997 fiscal year, (iii) the exercise price, (iv)
expiration date, and (v) the potential realized value at the assumed annual
rates of stock price appreciation of 5% and 10% compounded over the term of the
option.  To date, the Company has granted no stock appreciation rights
("SARs").

<TABLE>
<CAPTION>
                                                                                 POTENTIAL
                                   PERCENT OF                                REALIZED VALUE AT
                                     TOTAL                                     ASSUMED ANNUAL
                       NUMBER       OPTIONS                                   RATES OF STOCK
                      OF SHARES    GRANTED TO                               PRICE APPRECIATION
                      UNDERLYING    EMPLOYEES     EXERCISE                  FOR OPTION TERMS (2)
                       OPTIONS      IN 1997        PRICE     EXPIRATION    ---------------------
NAME                  GRANTED(1)   FISCAL YEAR   PER SHARE      DATE          5%           10%    
- --------------------  ----------   -----------   ---------   ----------    --------     --------
<S>                   <C>          <C>           <C>          <C>          <C>          <C>
 Timothy P. Peters      12,500        3.5%       $    6.41    05/21/03     $ 98,035     $203,566

 John J. Reed           10,000        2.8%       $    6.41    05/21/03     $ 78,428     $162,852
                        25,000        7.1%       $    8.25    12/15/07     $150,071     $361,131

 W. Scott Bedford       10,000        2.8%       $    6.41    05/21/03     $ 78,428     $162,852

 Daniel D. Maitland      5,000        1.4%       $   11.00    11/21/07     $ 16,264     $ 58,476

 W. Thomas Oliver       25,000        7.1%       $    8.25    12/15/07     $150,071     $361,131

 Michael G. Pate(3)         --         --               --          --           --           --
</TABLE>

- ------------

(1)   All options were granted at or above fair market value on the date of
      grant.

(2)   The assumed 5% and 10% rates of stock price appreciation are specified by
      the proxy rules and do not reflect expected appreciation.  The amount
      shown represents the assumed value of the stock options (less exercise
      price) at the end of the ten year period beginning on the date of grant
      and ending on the option expiration date.  For a ten-year period
      beginning December 31, 1997, based on the closing price on The Nasdaq
      Stock Market's National Market of the Common Stock of $8.75 on such date,
      a share of the Common Stock would have a value on December 31, 2007 of
      approximately $14.25 at an assumed appreciation rate of 5% and
      approximately $22.70 at an assumed appreciation rate of 10%.

(3)   Mr. Pate resigned effective November 21, 1997.





                                      -13-
<PAGE>   16
AGGREGATED OPTION/SAR EXERCISES IN LAST FISCAL YEAR AND FISCAL YEAR END
OPTION/SAR VALUES

      The following table sets forth for each of the named executive officers
of the Company:  (i) the number of shares of Common Stock acquired upon
exercise of options during fiscal year 1997; (ii) the net aggregate dollar
value realized upon exercise; (iii) the total number of unexercised options
held at the end of fiscal year 1997; and (iv) the aggregate dollar value of
in-the-money unexercised options held at the end of fiscal year 1997.  To date,
the Company has issued no SARs.

<TABLE>
<CAPTION>
                                                                     NUMBER OF SHARES                  VALUE OF UNEXERCISED
                                                              UNDERLYING UNEXERCISED OPTIONS         IN-THE-MONEY OPTIONS AT
                              SHARES                                DECEMBER 31, 1997                   DECEMBER 31, 1997   
                             ACQUIRED         VALUE           ------------------------------     ------------------------------
NAME                       ON EXERCISE       REALIZED         EXERCISABLE      UNEXERCISABLE     EXERCISABLE     UNEXERCISABLE
- --------------------       -----------     -------------      -----------      -------------     -----------     -------------
<S>                        <C>             <C>                <C>              <C>               <C>             <C>
 Timothy P. Peters                  --                --            5,571             91,499              --     $      64,500

 John J. Reed                       --                --            5,114            108,999              --     $      68,800

 W. Scott Bedford                   --                --            5,114             83,999              --     $      56,300

 Daniel D. Maitland                 --                --           40,000             25,000     $    16,000     $       8,000

 W. Thomas Oliver                   --                --           75,000            175,000              --     $       1,250

 Michael G. Pate (1)            32,943     $      53,113               --                 --              --                --
 </TABLE>

- ----------

(1)   Mr. Pate resigned effective November 21, 1997.


                              CERTAIN TRANSACTIONS

      In June 1993, John Reed, President and a director of the Company,
exercised an option he had received in 1989 to purchase an aggregate of 70,546
shares of common Stock at an aggregate price of $50,000, or approximately $0.71
per share.  Mr. Reed paid for the shares by delivering to the company a
nonrecourse promissory note in the original principal amount of $50,000,
bearing interest at a rate of 10% per annum with all principal and interest
payable in May 1995.  This note was cancelled and replaced by a similar note
dated December 1, 1993 in the principal amount of $52,083, and the shares of
Common Stock were reissued as of such date.  As of May 1995, the repayment date
was extended to May 31, 1997.  Effective May 15, 1997, the repayment date was
extended to May 31, 1999.  On February 20, 1998, the note was amended to
prohibit prepayment and to prevent further extensions.  As of March 31, 1998,
the aggregate principal and accrued interest outstanding was $73,759.

      Robert J. Cresci, a director of the Company, is a Managing Director of
Pecks Management Partners Ltd., investment advisor to four of the lenders to
the Company under the senior secured notes issued in April 1997.  The
outstanding balance of the senior secured notes, including accrued interest,
held by funds managed by Pecks Management Partners Ltd.  as of October 23, 1997
was $10.7 million.  The Company used proceeds from its 12% Senior Secured Notes
and 13 1/2% Senior PIK Preferred Stock to repay those notes.





                                      -14-
<PAGE>   17
                        ITEM 2.  PROPOSAL TO APPROVE THE
                 AMENDMENTS TO THE 1995 PERFORMANCE EQUITY PLAN

      At the Annual Meeting, holders of Common Stock will also be asked to
consider and approve the adoption of amendments (i) to increase from 1,400,000
to 1,975,000 the number of shares of Common Stock reserved for issuance under
the Company's 1995 Performance Equity Plan (the "Equity Plan") and (ii) to
delete the provision in the Equity Plan requiring a six-month holding period
(measured from the date of grant) for equity securities and options granted
pursuant to the Equity Plan and for equity securities underlying such options.
These amendments were adopted, subject to stockholder approval, by the Board of
Directors on June 10, 1998.  The following is a summary of the terms of the
Equity Plan, as amended, which is qualified in its entirety by reference to the
complete text of the Equity Plan attached to this Proxy Statement as Exhibit A.

REASONS FOR THE AMENDMENTS TO THE EQUITY PLAN

      As of June 1, 1998, there were outstanding stock options under the Equity
Plan covering 1,765,558 shares of Common Stock, no shares remained available
for future awards under the Equity Plan, and, as discussed below, an
insufficient number of shares of Common Stock were available under the Equity
Plan to cover the full exercise of outstanding options.  The purpose of the
proposal to increase the number of shares reserved for issuance under the
Equity Plan is to allow Source Media, Inc. and its present and future
subsidiaries to attract, retain and motivate employees, officers and
consultants.  The Company anticipates that it will desire to issue additional
options or other rights to acquire shares of Common Stock to attract and retain
personnel to facilitate the continued development and expansion of Interactive
Channel and the growth and expansion of IT Network.

      Effective January 2, 1998, the Compensation Committee authorized the
granting of an aggregate of 806,400 stock options under the Equity Plan (the
"1998 Options"), and an aggregate of 798,800 of such stock options were in
effect as of June 1, 1998.  The timing of the vesting of the 1998 Options is
determined by attainment of certain targets for the market price of Common
Stock.  Attainment of a particular target occurs when the daily average of the
last bid and ask price of Common Stock quoted on the Nasdaq Stock Market before
market close exceeds a certain price for each of twenty days in any consecutive
twenty-five day period (a "Share Price Level").   The 1998 Options in effect as
of June 1, 1998 vest in accordance with attainment of targets based on the
following Share Price Levels:

<TABLE>
<CAPTION>
                                      Share Price     Aggregate Number of Shares
            <S>                       <C>             <C>
            Share Price Level I          $11.00                197,200
            Share Price Level II         $14.00                200,534
            Share Price Level III        $17.00                200,533
            Share Price Level IV         $20.00                200,533
</TABLE>

      The target for Share Price Level I was attained on March 12, 1998, and
the target for Share Price Level II was attained on May 4, 1998.  From the date
a Share Price Level is achieved, the applicable 1998 Options become exercisable
one-third each year, beginning on such achievement date, but in no event shall
a 1998 Option become exercisable less than six months from the grant date.

      The 1998 Options have an exercise price of $8.6875 per share and expire
ten years from the date of grant. At the close of market on December 31 of each
year, the 1998 Options that have not yet vested because a Share Price Level was
not attained during such year shall be rolled forward to the next year.  Any
1998 Options granted but not yet vested on December 31 six years after the date
of grant shall be immediately vested at the original exercise price.

      The full exercise of the 1998 Options would require 317,958 more shares
of Common Stock than are available under the Equity Plan.  In addition, grants
of an aggregate of 20,000 stock options under the Equity Plan have been made
subsequent to the 1998 Options.  The agreements governing the 1998 Options and
subsequent options provide that such options are granted pursuant to and
subject to the Equity Plan.  Thus, that portion of the 1998 Options for which
there are insufficient shares of Common Stock reserved, as well as the
subsequent stock option grants, are effectively subject to shareholder approval
of the proposal to increase the number of shares reserved for issuance.





                                      -15-
<PAGE>   18
                               NEW PLAN BENEFITS

      The following table sets forth certain information concerning the 1998
Options granted under the Equity Plan and in effect as of June 1, 1998 to the
executive officers named below, to all current executive officers who are
employees of the Company as a group, to all non-executive directors (i.e.,
outside directors) as a group, and to all employees who are not executive
officers as a group.

<TABLE>
<CAPTION>
                                                   NUMBER OF SHARES UNDERLYING 1998 OPTIONS           
                                     ---------------------------------------------------------------------
NAME AND POSITION                    SHARE LEVEL I     SHARE LEVEL II    SHARE LEVEL III    SHARE LEVEL IV
- -----------------                    -------------     --------------    ---------------    --------------
<S>                                  <C>               <C>                <C>                <C>
Timothy P. Peters,                          50,000             50,000             50,000            50,000
Chairman of the Board and
Chief Executive Officer

John J. Reed, President                     15,000             15,000             15,000            15,000

W. Scott Bedford,                           25,000             25,000             25,000            25,000
Chief Financial Officer
and Treasurer

Daniel D. Maitland,                         25,000             25,000             25,000            25,000
Executive Vice President

W. Thomas Oliver,                           15,000             15,000             15,000            15,000
Executive Vice President

Michael G. Pate,                                --                 --                 --                --
former Chief Financial Officer
and Treasurer

Executive Group                            152,500            152,500            152,500           152,500

Non-Executive Director Group                    --                 --                 --                --

Non-Executive Officer,                      44,700             48,034             48,033            48,033
  Employee Group
</TABLE>


      In addition to the 1998 Options, options for an aggregate of 20,000
shares at an exercise price of $16.6875 per share have been granted to
non-executive officer employees since January 2, 1998.  Such options are also
effectively subject to shareholder approval of the proposal to increase the
number of shares reserved for issuance.

      The deletion of Section 5.1(a) of the Equity Plan will remove the
requirement that any equity security granted pursuant to the Equity Plan must
be held for six months from the date of grant or, in the case of an option,
that at least six months elapse from the date of acquisition of the option to
the date of disposition of the option (other than upon exercise or conversion)
or its underlying equity security.  This provision was included in the Equity
Plan to comply with Securities and Exchange Commission rules which have
subsequently been amended.

DESCRIPTION OF EQUITY PLAN AS CURRENTLY IN EFFECT

      On March 11, 1995, the Board of Directors of the Company adopted the
Equity Plan.  At the 1997 Annual Meeting, the holders of Common Stock approved
amendments to the Equity Plan to increase from 900,000 to 1,400,000 the number
of shares of Common Stock reserved for issuance under the Equity Plan and to
allow awards to be granted to employees of the Company's subsidiaries.  The
Equity Plan, as amended, provides for the grant of options to purchase up to
1,400,000 shares of Common Stock to employees, officers and consultants of
Source Media, Inc. and any of its present or future subsidiaries owned 50% or
more by Source Media, Inc. or, with respect to a lower-tier subsidiary, by a
subsidiary of Source Media, Inc.  Pursuant to the





                                      -16-
<PAGE>   19
Equity Plan, awards of (i) stock options, (ii) stock appreciation rights, (iii)
restricted stock, (iv) deferred stock, (v) stock reload options and/or (vi)
other stock-based awards (collectively, "Awards") may be made. The Committee
administering the Equity Plan may determine the specific type of Awards to be
granted (e.g., stock option and restricted stock), the number of shares subject
to each Award, share prices, any restrictions or limitations on such Awards and
any vesting, exchange, deferral, surrender, cancellation, acceleration,
termination, exercise or forfeiture provisions related to such Awards.

      Any equity security granted pursuant to the Equity Plan must be held for
six months from the date of grant or in the case of an option, at least six
months must elapse from the date of acquisition of the option to the date of
disposition of the option (other than upon exercise or conversion) or its
underlying equity security.  In the event of a "change of control," as defined
in the Equity Plan, any option not then otherwise exercisable will immediately
become exercisable in full.  Options generally expire 10 years after the date
of grant.  As of June 1, 1998, there were options outstanding under the Equity
Plan to purchase 1,765,558 shares of Common Stock at a weighted average
exercise price of $9.05.

UNITED STATES FEDERAL INCOME TAX CONSEQUENCES

      The following is a brief summary of the United States Federal income tax
consequences to the Company and individuals receiving Awards under the Equity
Plan.  The following summary is based upon an analysis of the Code, existing
laws, judicial decisions, administrative rulings, regulations and proposed
regulations, all of which are subject to change.  Moreover, the following is
only a summary of United States Federal income tax consequences, and the tax
consequences to individuals participating in the Equity Plan may be either more
or less favorable than those described below depending on their particular
circumstances.

      INCENTIVE STOCK OPTIONS.  No income will be recognized by an optionee for
Federal income tax purposes upon the grant or exercise of an incentive stock
option.  The basis of shares transferred to an optionee pursuant to the
exercise of an incentive stock option is the price paid for the shares.  If the
optionee holds the shares for at least one year after transfer of the shares to
the optionee and two years after the grant of the option, the optionee will
recognize capital gain or loss upon sale of the shares received upon the
exercise equal to the difference between the amount realized on the sale and
the exercise price.  Generally, if the shares are not held for that period, the
optionee will recognize ordinary income upon disposition in an amount equal to
the excess of the fair market value of the shares on the date of exercise over
the option price of such shares, or if less (and if the disposition is a
transaction in which loss, if any, will be recognized), the gain on
disposition.  Any additional gain realized by the optionee upon such
disposition will be a capital gain.

      The excess of the fair market value of shares received upon the exercise
of an incentive stock option over the option price for the shares is an item of
adjustment for the optionee for purposes of the alternative minimum tax.

      The Company is not entitled to a deduction upon the exercise of an
incentive stock option by an optionee.  If the optionee disposes of the shares
received pursuant to such exercise prior to the expiration of one year
following transfer of the shares to the optionee or two years after grant of
the option, however, the Company may, subject to the deduction limitation
described below, deduct an amount equal to the ordinary income recognized by
the optionee upon disposition of the shares at the time such income is
recognized by the optionee.

      If an optionee uses already owned shares of Common Stock to pay the
exercise price for shares under an incentive stock option, the resulting tax
consequences will depend upon whether the already owned shares of Common Stock
are "statutory option stock", and, if so, whether such statutory option stock
has been held by the optionee for the applicable holding period referred to in
Section 424(c)(3)(A) of the Code.  In general, "statutory option stock" (as
defined in Section 424(c)(3)(B) of the Code) is any stock acquired through the
exercise of an incentive stock option or of an option granted pursuant to an
employee stock purchase plan.  If the stock is statutory option stock with
respect to which the applicable holding period has been satisfied, no income
will be recognized by the optionee upon the transfer of such stock in payment
of the exercise price of an incentive stock option.  If the stock is not
statutory option stock, no income will be recognized by the optionee upon the
transfer of the stock unless the stock is not substantially vested within the
meaning of the regulations under Section 83 of the Code (in which event it
appears that the optionee will recognize ordinary income upon the transfer
equal to the amount by which the fair market value of the transferred shares
exceeds their basis).  If the stock used to pay the exercise price of an
incentive stock option is statutory option stock with respect to which the
applicable holding period has not been satisfied, the transfer of such stock
will be a disqualifying disposition described in Section 421(b) of the Code
which will result in the recognition of ordinary income by the optionee in an
amount equal to the excess of the fair market value of the statutory option
stock at the time the incentive





                                      -17-
<PAGE>   20
stock option covering such stock was exercised over the option price of such
stock.  Under the present provisions of the Code, it is not clear whether all
shares received upon the exercise of an incentive stock option with already
owned shares will be statutory option stock or how the optionee's basis will be
allocated among such shares.

      NONQUALIFIED STOCK OPTIONS.  No income will be recognized by an optionee
for Federal income tax purposes upon the grant of a nonqualified stock option.
Upon exercise of a nonqualified stock option (if the optionee acquires shares
of Common Stock upon exercise), the optionee will recognize ordinary income in
an amount equal to the excess of the fair market value of the shares on the
date of exercise over the option price of such shares.  If such an optionee
acquires deferred stock upon exercise of a nonqualified stock option, the
optionee will recognize ordinary income on the date shares of Common Stock
related to such deferred stock are received (or, if earlier, the date such
shares are made available to the optionee) in an amount equal to the excess of
the fair market value of the shares on such date over the option price of the
shares.  If a nonqualified stock option is transferred to a permitted
transferee pursuant to the Equity Plan, the optionee (not the transferee) will
recognize ordinary income upon exercise of the option (or later receipt of
Common Stock related to an option exercisable for deferred stock) by the
transferee, as if the option had not been transferred.

      Nonqualified stock options are designed to provide the Company with a
deduction, subject to the deduction limitation described below, equal to the
amount of ordinary income recognized by the optionee at the time of such
recognition by the optionee.

      The basis of shares transferred to an optionee pursuant to exercise of a
nonqualified stock option is the price paid for such shares plus an amount
equal to any income recognized by the optionee as a result of the exercise of
the option.  If an optionee thereafter sells shares acquired upon exercise of a
nonqualified stock option, the difference between the amount realized and the
basis of the shares will constitute capital gain or loss to the optionee for
Federal income tax purposes.

      If an optionee uses already owned shares of Common Stock to pay the
exercise price for shares under a nonqualified stock option, the number of
shares received pursuant to the option which is equal to the number of shares
delivered in payment of the exercise price will be considered received in a
nontaxable exchange, and the fair market value of the remaining shares received
by the optionee upon such exercise will be taxable to the optionee as ordinary
income.  If such already owned shares of Common Stock are not "statutory option
stock" (which is defined in Section 424(c)(3)(B) of the Code to include any
stock acquired through the exercise of an incentive stock option or an option
granted pursuant to an employee stock purchase plan) or are statutory option
stock with respect to which the applicable holding period referred to in
Section 424(c)(3)(A) of the Code has been satisfied, the shares received
pursuant to the exercise of the option will not be statutory option stock and
the optionee's basis in the number of shares received in exchange for the
shares delivered in payment of the exercise price will be equal to the basis of
the shares delivered in payment.  The basis of the remaining shares received
upon such exercise will be equal to the fair market value of such shares.
However, if such already owned shares of Common Stock are statutory option
stock with respect to which the applicable holding period has not been
satisfied, it is not presently clear whether such exercise will be considered a
disqualifying disposition of the statutory option stock, whether the shares
received upon such exercise will be statutory option stock or how the
optionee's basis will be allocated among the shares received.

      STOCK APPRECIATION RIGHTS.  A recipient of stock appreciation rights
("SARs") will not recognize income for Federal income tax purposes upon the
grant of SARs.  When SARs are exercised, the recipient will recognize ordinary
income on the date of exercise in an amount equal to the cash (if any) and the
fair market value of the shares transferred to him or her, without limitation,
pursuant to SARs.  The Company will be allowed a deduction, subject to the
deduction limitation described below, equal to the amount of ordinary income
recognized by the recipient due to the exercise of SARs at the time of such
recognition by the recipient.

      The basis of any shares of Common Stock transferred to a recipient
pursuant to the exercise of an SAR is equal to the amount the recipient is
required to include in income as discussed above.  If a recipient sells shares
acquired upon exercise of SARs, the difference between the amount realized and
the basis of such shares will constitute capital gain or loss to such recipient
for Federal income tax purposes.

      RESTRICTED STOCK.  If the restrictions placed upon an award of restricted
stock under the Equity Plan are of a nature that such shares are both subject
to a substantial risk of forfeiture and are not freely transferable within the
meaning of Section 83 of the Code, the recipient of such award will not
recognize income for Federal income tax purposes at the time of the award
unless such recipient affirmatively elects to include the fair market value of
the shares of restricted stock on the date of the





                                      -18-
<PAGE>   21
award in gross income for the year of the award pursuant to Section 83(b) of
the Code.  In the absence of such an election, the recipient will be required
to include in income for Federal income tax purposes, in the year in which the
shares either become freely transferable or are no longer subject to a
substantial risk of forfeiture within the meaning of Section 83 of the Code,
the fair market value of the shares of restricted stock on such date plus the
amount of any retained distributions related to such shares, less any amount
paid therefor.  The Company will be entitled to a deduction at such time,
subject to the deduction limitation described below, in an amount equal to the
amount the recipient is required to include in income with respect to the
shares.

      If the restrictions imposed upon an award of restricted stock under the
Equity Plan are not of a nature that such shares are both subject to a
substantial risk of forfeiture and not freely transferable, within the meaning
of Section 83 of the Code, the recipient of such an award will recognize
ordinary income for Federal income tax purposes at the time of the award in an
amount equal to the fair market value of the shares of restricted stock on the
date of the award, less any amount paid therefor.  The Company will be entitled
to a deduction at such time, subject to the deduction limitation described
below, in an amount equal to the amount the recipient is required to include in
income with respect to the shares.

      DEFERRED STOCK.  Generally, an individual who receives an award of
deferred stock under the Equity Plan will not recognize any income for Federal
income tax purposes at the time of such award, and the Company will not be
entitled to any deduction at that time.

      Upon the expiration of the deferral period (or, if applicable, the
additional deferral period) in accordance with the Equity Plan, the recipient
will recognize ordinary income on the date of receipt of shares of Common Stock
(or, if earlier, the date such shares are made available to the recipient) in
an amount equal to the fair market value of such shares on such date.  The
Company will be entitled to a deduction, subject to the deduction limitation
described below, equal to the amount of ordinary income recognized by the
recipient at the time of such recognition.

      The basis of shares of Common Stock transferred to a recipient of
deferred stock in accordance with the Equity Plan will be equal to the ordinary
income recognized by the recipient, as described above.  If the recipient
thereafter sells such shares of Common Stock, the difference between the amount
realized and the basis of the shares will constitute capital gain or loss to
the recipient for Federal income tax purposes.

      TAX WITHHOLDING.  Income recognized by an employee of the Company with
respect to an Award under the Equity Plan will be considered compensation
subject to withholding at the time the income is recognized, and, therefore,
the Company must make the necessary arrangements with the employee to ensure
that the amount of the tax required to be withheld is available for payment.

      LIMITATIONS ON THE COMPANY'S COMPENSATION DEDUCTION.  Section 162(m) of
the Code limits the deduction which the Company may take for otherwise
deductible compensation payable to certain executive officers of the Company to
the extent that compensation paid to such officers for such year exceeds $1
million, unless such compensation is performance-based, is approved by the
Company's stockholders and meets certain other criteria.  There is no assurance
that Awards made to employees under the Equity Plan will satisfy the
performance-based compensation requirements and, accordingly, the Company may
be limited by Section 162(m) of the Code in the amount of deductions it would
otherwise be entitled to take (as described in the foregoing summary).

      Section 280G of the Code limits the deductibility of certain "parachute
payments" to disqualified individuals by the Company.  Generally, "parachute
payments" consist of payments in the nature of compensation made in connection
with a change in control of the Company.  It is possible that any accelerated
vesting of options that occurs upon a change in control of the Company could be
a "parachute payment" subject to the deduction limitations of Section 280G of
the Code.  In addition, Section 4999 of the Code imposes a 20% nondeductible
excise tax upon the disqualified individual receiving certain "parachute
payments."

RECOMMENDATION AND REQUIRED AFFIRMATIVE VOTE

      The affirmative vote of the holders of at least a majority of the Common
Stock present in person or represented by proxy at the Annual Meeting and
entitled to vote on this proposal is required to approve the amendments to the
Equity Plan.  The





                                      -19-
<PAGE>   22
Board of Directors recommends that the Company's stockholders vote FOR the
proposal to approve the amendments to the Equity Plan.


                         ITEM 3.  PROPOSAL TO AMEND THE
                     COMPANY'S CERTIFICATE OF INCORPORATION

      The Company is authorized to issue 50,000,0000 shares of the Common Stock
and 1,000,000 shares of preferred stock, par value $0.001 per share ("Preferred
Stock"). As of June 1, 1998, there were 854,924 shares of Preferred Stock of
the Company outstanding, all of which shares are 13 1/2% Senior PIK Preferred
Stock (the "Senior PIK Preferred Stock") of the Company.  On June 10, 1998, the
Board of Directors adopted a proposed amendment to Article Fourth of the
Company's Certificate of Incorporation increasing the authorized number of
shares of Preferred Stock from 1,000,000 shares to 1,712,000 shares (the
"Charter Amendment"), for submission to the shareholders at the Annual Meeting.

      The Company's Certificate of Incorporation authorizes the issuance of the
Preferred Stock with such designations, rights and preferences as may be
determined from time to time by the Board of Directors of the Company.  800,000
shares of the Senior PIK Preferred Stock were sold by the Company to NatWest
Capital Markets Limited and Prudential Securities Incorporated (the "Initial
Purchasers") pursuant to a Purchase Agreement dated October 23, 1997 between
the Company and the Initial Purchasers. The Initial Purchasers subsequently
resold such shares of Senior PIK Preferred Stock to qualified institutional
buyers pursuant to Rule 144A under the Securities Act or institutional
"accredited investors" (as defined in Rule 501(a)(1), (2), (3) or (7) of
Regulation D under the Securities Act) or outside the United States in
compliance with Regulation S under the Securities Act.  Pursuant to a
registration rights agreement entered into by the Company and the Initial
Purchasers, prior to the Annual Meeting, the Company on April 22, 1998
consummated an exchange offer whereby the then-outstanding shares of Senior PIK
Preferred Stock were exchanged for a like amount of Senior PIK Preferred Stock
registered under the Securities Act.  The material terms and condition of the
Senior PIK Preferred Stock are described below.

      Liquidation Preference.  The liquidation preference of the Senior PIK
Preferred Stock is $25.00 per share, plus accumulated and unpaid dividends.

      Optional Redemption.  At any time and from time to time on or prior to
November 1, 2000, the Company may, subject to certain requirements, redeem up
to 35% of the Senior PIK Preferred Stock with cash proceeds from one or more
equity offerings at a redemption price equal to 113.50% of the liquidation
preference thereof, plus accumulated and unpaid dividends to the date of
redemption.  After November 1, 2000 and prior to November 1, 2002, the Senior
PIK Preferred Stock is not redeemable. On or after November 1, 2002, the
Company may redeem the Senior PIK Preferred Stock, in whole or in part, at any
time at the redemption prices set forth herein, together with all accumulated
and unpaid dividends to the date of redemption.

      Mandatory Redemption.  The Company is required, subject to certain
conditions, to redeem all of the Senior PIK Preferred Stock outstanding on
November 1, 2007 at a redemption price equal to 100% of the liquidation
preference thereof, plus accumulated and unpaid dividends to the date of
redemption.

      Dividends.  The Senior PIK Preferred Stock is entitled to dividends at a
rate equal to 13 1/2% per annum of the liquidation preference per share,
payable quarterly beginning February 1, 1998.  The Company, at its option, may
pay dividends on any dividend payment date occurring on or before November 1,
2002 either in cash or by the issuance of additional Senior PIK Preferred Stock
with a liquidation preference equal to the amount of such dividends;
thereafter, dividends will be paid in cash.  The indenture governing the
Company's 12% Senior Notes due 2004 (the "Indenture") limits the amount of cash
dividends that may be paid on the preferred stock of the Company, including the
Senior PIK Preferred Stock.

      Dividend Payment Dates.  Dividends are payable on February 1, May 1,
August 1 and November 1 of each year.

      Voting.  The Senior PIK Preferred Stock is non-voting, except as
otherwise required by law and except in certain circumstances, including (i)
amending certain rights of the holders of the Senior PIK Preferred Stock and
(ii) the issuance of any class of equity securities that ranks on a parity with
or senior to the Senior PIK Preferred Stock.  In addition, if the Company (i)
after November 1, 2002 fails to pay cash dividends in any dividend period, (ii)
fails to make a mandatory redemption or an offer to purchase upon a change of
control, or (iii) fails to comply with certain covenants or make certain





                                      -20-
<PAGE>   23
payments on its indebtedness, holders of a majority of the shares of the Senior
PIK Preferred Stock, voting as a class, will be entitled to elect two directors
to the Company's board of directors.

      Ranking.  The Senior PIK Preferred Stock, with respect to dividend rights
and rights on liquidation, winding-up and dissolution of the Company, ranks
senior to all classes of common stock and to all other classes of preferred
stock of the Company subject to certain exceptions.

      Change of Control.  Upon the occurrence of a change of control, the
Company will be required to make an offer to repurchase the Senior PIK
Preferred Stock at a price equal to 101% of the liquidation preference thereof,
plus accumulated and unpaid dividends to the date of repurchase.

      Restrictive Covenants.  The Certificate of Designation governing the
Senior PIK Stock (the "Certificate of Designation") contains certain
restrictive provisions that, among other things, limit (i) the incurrence of
additional indebtedness by the Company and its subsidiaries, (ii) the issuance
of preferred stock of the Company's subsidiaries, (iii) payment of dividends
on, and redemption of, capital stock of the Company and the redemption of
certain subordinated obligations of the Company, (iv) investments, including
investments over a certain amount in Interactive Channel by the Company or any
restricted subsidiary, (v) transactions with affiliates and (vi)
consolidations, mergers and transfers of all or substantially all of the assets
of the Company.

REASONS FOR AND GENERAL EFFECTS OF THE CHARTER AMENDMENT

      As described above, for all dividend dates through and including November
1, 2002, the Company may, at its option, pay dividends on the Senior PIK
Preferred Stock in additional shares of Preferred Stock in lieu of paying cash
dividends.  However, the Company currently does not have a sufficient number of
authorized shares of Preferred Stock to pay dividends on the Senior PIK
Preferred Stock in additional shares of Preferred Stock on any quarterly
dividend date after May 1, 1999, and the Indenture limits the amount of cash
dividends that may be paid on shares of Preferred Stock of the Company.  If the
shareholders do not approve the Charter Amendment and the Company is unable to
pay cash dividends, the holders of Senior PIK Preferred Stock would be entitled
to certain rights, including the right to elect two directors and an additional
2% dividend, for so long as dividends remain unpaid.

      If  the Charter Amendment is approved, all or any part of the authorized
but unissued shares of Preferred Stock may thereafter be issued without further
approval from the shareholders, except as may be required by law or the
policies of any stock exchange on which the shares of stock of the Company may
be listed, for such purposes and on such terms as the Board may determine.
However, the Certificate of Designation requires certain consent from the
holders of Senior PIK Preferred Stock in order to authorize additional shares
of certain Preferred Stock.  The additional shares of Preferred Stock for which
authorization is sought would be designated as Senior PIK Preferred Stock so
that there is a sufficient number of authorized shares of Senior PIK Preferred
Stock to pay dividends on the Senior PIK Preferred Stock in additional shares
of Preferred Stock.

      If the Charter Amendment is adopted, the first sentence of Article Fourth
of the Company's Certificate of Incorporation will be amended to read as
follows:

      "The total number of shares of all classes of capital stock which the
      Corporation shall have authority to issue is 51,712,000 of which
      50,000,000 shares shall be Common Stock of the par value of $0.001 per
      share and 1,712,000 shares shall be Preferred Stock of the par value of
      $0.001 per share."

RECOMMENDATION AND REQUIRED AFFIRMATIVE VOTE

      The affirmative vote of the holders of at least a majority of the Common
Stock entitled to vote on this proposal is required to approve the Charter
Amendment.  If approved by the shareholders, such increases in the number of
authorized shares will become effective upon the filing with the Secretary of
State of the State of Delaware of an amendment to the Company's Certificate of
Incorporation setting forth such increases. The Board of Directors recommends
that the Company's stockholders vote FOR the proposal to approve the Charter
Amendment.





                                      -21-
<PAGE>   24
                              INDEPENDENT AUDITORS

      Based on the recommendation of the Audit Committee of the Board of
Directors of the Company, Ernst & Young LLP, which has served as the Company's
independent public accountants since 1989, has been appointed by the Board of
Directors to audit the financial statements of the Company for the year ending
December 31, 1998.  Representatives of Ernst & Young LLP are expected to be
present at the Annual Meeting to respond to appropriate questions from the
stockholders and will be given the opportunity to make a statement should they
desire to do so.


            SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE

      Section 16(a) of the Exchange Act requires directors and officers of the
Company, and persons who own more than ten percent of the Common Stock, to file
with the SEC initial reports of ownership and reports of changes in ownership
of the Common Stock.  Directors, officers and more than ten percent
stockholders are required by SEC regulations to furnish the Company with copies
of all Section 16(a) forms they file.

      To the Company's knowledge, based solely on a review of the copies of
such reports furnished to the Company and written representations that no other
reports were required, during the year ended December 31, 1997, all Section
16(a) filing requirements applicable to its directors, officers and more than
ten percent beneficial owners were in compliance.

                             STOCKHOLDER PROPOSALS

      It is contemplated that the 1999 annual meeting of stockholders of the
Company will take place during the third week of May 1999.  Stockholder
proposals for inclusion in the Company's proxy materials for the 1998 annual
meeting of stockholders must be received by the Company at its offices in
Dallas, Texas, addressed to the Secretary of the Company, not less than 120
days in advance of the date (month and day only) the Proxy Statement is first
distributed to stockholders; provided that if the 1999 annual meeting of
stockholders is changed by more than 30 days from the presently contemplated
date, proposals must be so received a reasonable time in advance of the
meeting.

      The Board of Directors does not intend to present any other matters at
the Annual Meeting and knows of no other matters that will be presented;
however, if any other matter properly comes before the Annual Meeting, the
persons named in the enclosed proxy intend to vote thereon according to their
best judgment.


                                 OTHER MATTERS

      The accompanying proxy is being solicited on behalf of the Board of
Directors of the Company.  The expense of preparing, printing and mailing the
form of proxy and the material used in the solicitation thereof will be borne
by the Company.  In addition to the use of the mails, proxies may be solicited
by personal interview, telephone and telegram by directors, officers and
employees of the Company.  Arrangements have been made with brokerage houses,
banks and other custodians, nominees and fiduciaries for the forwarding of
soliciting materials to the beneficial owners of Common Stock held of record by
such persons, and the Company will reimburse them for reasonable out-of-pocket
expenses incurred by them in connection therewith.  In addition, Chase Mellon
Shareholder Services, L.L.C. ("Chase Mellon") has been retained by the Company
to aid in the solicitation of proxies.  Chase Mellon will solicit proxies by
mail, telephone, telegraph and personal interview and may request brokerage
houses and other custodians, nominees and fiduciaries to forward soliciting
material to beneficial owners of shares of Common Stock held of record by such
persons. For these services, Chase Mellon will be paid fees not to exceed
$7,500 and would be reimbursed for its expenses.

      All information contained in this Proxy Statement relating to the
occupations, affiliations and securities holdings of directors and officers of
the Company and their relationship and transactions with the Company is based
upon information received from the individual directors and officers.  All
information relating to any beneficial owner of more than 5% of the Company
Common Stock is based upon information contained in reports filed by such owner
with the Securities and Exchange Commission.





                                      -22-
<PAGE>   25
      The Company has provided without charge to each person whose proxy is
solicited hereby a copy of its 1997 Annual Report, which includes the Company's
Annual Report on Form 10-K, including the financial statements and schedules
thereto, for the fiscal year ended December 31, 1997 filed with the Securities
and Exchange Commission.  Additional copies of the Annual Report and a copy of
the exhibits to such report will be furnished without charge to any stockholder
upon written request to W. Scott Bedford, Chief Financial Officer and
Treasurer, 5400 LBJ Freeway, Suite 680, Dallas, TX 75240.


                INCORPORATION OF CERTAIN DOCUMENTS BY REFERENCE

      The following documents and information heretofore filed with the SEC by
the Company are hereby incorporated by reference into this proxy statement:

      1.    The consolidated financial statements of the Company and the notes
thereto, together with the Report of Independent Auditors, included in the
Company's Annual Report on 10-K for the year ended December 31, 1997.



BY ORDER OF THE BOARD OF DIRECTORS


Maryann Walsh, Secretary


      IT IS IMPORTANT THAT YOUR STOCK BE REPRESENTED AT THE ANNUAL MEETING.
YOU ARE URGED TO COMPLETE, SIGN AND RETURN THE ENCLOSED PROXY IN THE ENCLOSED
ENVELOPE EVEN IF YOU INTEND TO BE PRESENT AT THE ANNUAL MEETING.





                                      -23-
<PAGE>   26
                                                                       EXHIBIT A

                               SOURCE MEDIA, INC.

                          1995 PERFORMANCE EQUITY PLAN
                            AS AMENDED AND RESTATED



SECTION 1.   PURPOSE; DEFINITIONS.

       1.1   Purpose.  The purpose of the Source Media, Inc. ("Company") 1995
Performance Equity Plan, as amended and restated ("Plan"), is to enable the
Company to offer to the key employees, officers, directors and consultants of
the Company and its Subsidiaries whose past, present and/or potential
contributions to the Company and its Subsidiaries have been, are or will be
important to the success of the Company and its Subsidiaries, an opportunity to
acquire a proprietary interest in the Company.  The various types of long-term
incentive awards which may be provided under the Plan will enable the Company
to respond to changes in compensation practices, tax laws, accounting
regulations and the size and diversity of its businesses.

       1.2   Definitions.  For purposes of the Plan, the following terms shall
be defined as set forth below:

             "Agreement" means the agreement between the Company and the Holder
       setting forth the terms and conditions of an award under the Plan.

             "Award" means an award of Stock under the Plan.

             "Board" means the Board of Directors of the Company.

             "Code" means the Internal Revenue Code of 1986, as amended from
       time to time, and any successor thereto and the regulations promulgated
       thereunder.

             "Committee" means the Compensation Committee of the Board or any
       other committee of the Board, which the Board may designate to
       administer the Plan or any portion thereof.  If no Committee is so
       designated, then all references in this Plan to "Committee" shall mean
       the Board.

             "Common Stock" means the Common Stock of the Company, par value
       $.001 per share.

             "Company" means Source Media, Inc., a Delaware corporation

             "Deferred Stock" means Stock to be received, under an award made
       pursuant to Section 9 below, at the end of a specified deferral period.

             "Disability" means incapacity by illness or other disability from
       performing usual employment obligations for a period in excess of 240
       days (whether or not consecutive) or 120 days consecutively, as the case
       may be, during any twelve month period.

             "Effective Date" means the date set forth in Section 12.

             "Fair Market Value", unless otherwise required by any applicable
       provision of the Code or any regulations issued thereunder, means, as of
       any given date:  (i) if the Common Stock is listed on a national
       securities exchange or quoted on the Nasdaq National Market or Nasdaq
       SmallCap Market, the last sale price of the Common Stock in the
       principal trading market for the Common Stock on the date of grant of an
       award hereunder, as reported by the exchange or Nasdaq, as the case may
       be; (ii) if the Common Stock is not listed on a national securities
       exchange or quoted on the Nasdaq National Market or Nasdaq SmallCap
       Market, but is traded in the over-the-counter market, the closing bid
       price for the Common Stock on the date of grant of an award hereunder
       for which such quotations are reported by the National Quotation Bureau,





                                      A-1
<PAGE>   27
       Incorporated or similar publisher of such quotations; and (iii) if  the 
       fair market value of the Common Stock cannot be determined pursuant to 
       clause (i) or (ii) above, such price as the Committee shall determine, in
       good faith.

             "Holder" means a person who has received an award under the Plan.

             "Incentive Stock Option" means any Stock Option intended to be and
       designated as an "incentive stock option" within the meaning of Section
       422 of the Code.

             "Non-Qualified Stock Option" means any Stock Option that is not an
       Incentive Stock Option.

             "Other Stock-Based Award" means an award under Section 10 below
       that is valued in whole or in part by reference to, or is otherwise
       based upon, Stock.

             "Parent" means any present or future parent corporation of the
       Company, as such term is defined in Section 424(e) of the Code.

             "Plan" means the Source Media, Inc. 1995 Performance Equity Plan,
       as amended and restated and as hereinafter amended from time to time.

             "Restricted Stock" means Stock, received under an award made
       pursuant to Section 8 below, that is subject to restrictions under said
       Section 8.

             "Rule 16b-3" means Rule 16b-3 of the General Rules and Regulations
       under the Exchange Act, as in effect from time to time.

             "SAR Value" means the excess of the Fair Market Value of one share
       of Common Stock over the exercise price per share specified in a related
       Stock Option in the case of a Stock Appreciation Right granted in tandem
       with a Stock Option and the Stock Appreciation Right price per share in
       the case of a Stock Appreciation Right awarded on a free standing basis,
       in each case multiplied by the number of shares in respect of which the
       Stock Appreciation Right shall be exercised, on the date of exercise.

             "Stock" means the Common Stock of the Company, par value $.001 per
       share.

             "Stock Appreciation Right" means the right, pursuant to an award
       granted under Section 7 hereof, to recover an amount equal to the SAR
       Value.

             "Stock Option" or "Option" means any option to purchase shares of
       Stock which is granted pursuant to the Plan.

             "Stock Reload Option" means any option granted under Section 6.3
       as a result of the payment of the exercise price of a Stock Option
       and/or the withholding tax related thereto in the form of Stock owned by
       the Holder or the withholding of Stock by the Company.

             "Subsidiary" means any present or future subsidiary corporation of
       the Company, as such term is defined in Section 424(f) of the Code.

             "Tandem Stock Appreciation Right" means a Stock Appreciation Right
       granted in tandem with all or part of any Stock Option granted under the
       Plan.

SECTION 2.   ADMINISTRATION.

       2.1   Committee Membership.  The Plan shall be administered by a
Committee. Committee members shall serve for such term as the Board may in each
case determine, and shall be subject to removal at any time by the Board.  It
is the intent of the Board that the Plan qualify under Rule 16b-3 promulgated
under the Securities Exchange Act of 1934 ("Exchange Act").  To that end,
unless otherwise determined by the Board, each Committee member shall be a
"disinterested person" (i.e., a director who has not, during the one year prior
to service as an administrator of the Plan, or during such service, received a
grant or


                                      A-2
<PAGE>   28

award of equity securities of the Company pursuant to the Plan or any other
plan of the Company or any of its affiliates). The membership of the Committee
shall at all times be comprised of persons so as not to adversely affect the
compliance of the Plan with the requirements of Rule 16b-3 under the Exchange
Act or with the requirements of any other applicable law, rule or regulation.

       2.2   Powers of Committee.  The Committee shall have full authority,
subject to Section 4 hereof, to award, pursuant to the terms of the Plan:  (i)
Stock Options, (ii) Stock Appreciation Rights, (iii) Restricted Stock, (iv)
Deferred Stock, (v) Stock Reload Options and/or (vi) Other Stock-Based Awards.
For purposes of illustration and not of limitation, the Committee shall have
the authority (subject to the express provisions of this Plan):

             (a)  to select the key employees, officers, directors and
       consultants of the Company or any Subsidiary to whom Stock Options,
       Stock Appreciation Rights, Restricted Stock, Deferred Stock, Reload
       Stock Options and/or Other Stock-Based Awards may from time to time be
       awarded hereunder;

             (b)  to determine the terms and conditions, not inconsistent with
       the terms of the Plan, of any award granted hereunder (including, but
       not limited to, number of shares, share price, any restrictions or
       limitations, and any vesting, exchange, surrender, cancellation,
       acceleration, termination, exercise or forfeiture provisions, as the
       Committee shall determine);

             (c)  to determine any specified performance goals or such other
       factors or criteria which need to be attained for the vesting of an
       award granted hereunder;

             (d)  to determine the terms and conditions under which awards
       granted hereunder are to operate on a tandem basis and/or in conjunction
       with or apart from other equity awarded under this Plan and cash awards
       made by the Company or any Subsidiary outside of this Plan;

             (e)  to permit a Holder to elect to defer a payment under the Plan
       under such rules and procedures as the Committee may establish,
       including the crediting of interest on deferred amounts denominated in
       cash and of dividend equivalents on deferred amounts denominated in
       Stock;

             (f)  to determine the extent and circumstances under which Stock
       and other amounts payable with respect to an award hereunder shall be
       deferred which may be either automatic or at the election of the Holder;
       and

             (g)  to substitute (i) new Stock Options for previously granted
       Stock Options, which previously granted Stock Options have higher option
       exercise prices and/or contain other less favorable terms, and (ii) new
       awards of any other type for previously granted awards of the same type,
       which previously granted awards are upon less favorable terms.

       2.3   Interpretation of Plan.

             (a)  Committee Authority.  Subject to Sections 4.2 (b) and 11
       hereof, the Committee shall have the authority to adopt, alter and
       repeal such administrative rules, guidelines and practices governing the
       Plan as it shall, from time to time, deem advisable, to interpret the
       terms and provisions of the Plan and any award issued under the Plan
       (and to determine the form and substance of all Agreements relating
       thereto), and to otherwise supervise the administration of the Plan.
       Subject to Section 11 hereof, all decisions made by the Committee
       pursuant to the provisions of the Plan shall be made in the Committee's
       sole discretion and shall be final and binding upon all persons,
       including the Company, its Subsidiaries and Holders. Determinations by
       the Committee under the Plan relating to the form, amount and terms and
       conditions of awards need not be uniform, and may be made selectively
       among persons who receive or are eligible to receive awards under the
       Plan, whether or not such persons are similarly situated.

             (b)  Incentive Stock Options.  Anything in the Plan to the
       contrary notwithstanding, no term or provision of the Plan relating to
       Incentive Stock Options (including but limited to Stock Reload Options
       or Tandem Stock Appreciation Rights granted in conjunction with an
       Incentive Stock Option) or any Agreement providing for Incentive Stock
       Options shall be interpreted, amended or altered, nor shall any
       discretion or authority granted under the Plan be so exercised, so as to
       disqualify the Plan under Section 422 of the Code, or, without the
       consent of the Holder(s) affected, to disqualify any Incentive Stock
       Option under such Section 422.


                                      A-3
<PAGE>   29

SECTION 3.   STOCK SUBJECT TO PLAN

   
       3.1   Number of Shares.  The total number of shares of Common Stock
reserved and available for distribution under the Plan shall be one million nine
hundred seventy-five thousand (1,975,000) shares. Shares of Stock under the Plan
may consist, in whole or in part, of authorized and unissued shares or treasury
shares. If any shares of Stock that have been granted pursuant to a Stock Option
cease to be subject to a Stock Option, or if any shares of Stock that are
subject to any Stock Appreciation Right, Restricted Stock, Deferred Stock award,
Reload Stock Option or Other Stock-Based Award granted hereunder are forfeited
or any such award otherwise terminates without a payment being made to the
Holder in the form of Stock, such shares shall again be available for
distribution in connection with future grants and awards under the Plan. Only
net shares issued upon a stock-for-stock exercise (including stock used for
withholding taxes) shall be counted against the number of shares available under
the Plan.
    

       3.2   Adjustment Upon Changes in Capitalization, Etc.  In the event of
any merger, reorganization, consolidation, recapitalization, dividend (other
than a cash dividend), stock split, reverse stock split, or other change in
corporate structure affecting the Stock, such substitution or adjustment shall
be made in the aggregate number of shares reserved for issuance under the Plan,
in the number and exercise price of shares subject to outstanding Options, in
the number of shares and Stock Appreciation Right price relating to Stock
Appreciation Rights, and in the number of shares subject to, and in the related
terms of, other outstanding awards (including but not limited to awards of
Restricted Stock, Deferred Stock, Reload Stock Options and Other Stock-Based
Awards) granted under the Plan as may be determined to be appropriate by the
Committee in order to prevent dilution or enlargement of rights, provided that
the number of shares subject to any award shall always be a whole number.

SECTION 4.   ELIGIBILITY.

       4.1   General.  Awards may be made or granted to key employees,
officers, directors and consultants of the Company or any of its Subsidiaries
who are deemed to have rendered or to be able to render significant services to
the Company or its Subsidiaries and who are deemed to have contributed or to
have the potential to contribute to the success of the Company or any of its
Subsidiaries.  No Incentive Stock Option shall be granted to any person who is
not an employee of the Company or a Subsidiary at the time of grant.

       4.2   Awards and Grants.

             (a)  The granting of Stock Options and Awards under the Plan shall
       be determined by a Committee of two or more directors of the Company, of
       which all members shall be disinterested persons, as described in
       Section 2.1 hereof. No grants or awards will be made to any person whose
       eligibility under the Plan would adversely affect the compliance of the
       Plan with the requirements of Rule 16b-3.

             (b)  This Section 4.2 shall not be amended more than once every
       six months, other than to comport with any changes in the Code or the
       Employment Retirement Income Security  Act, or the rules and regulations
       promulgated thereunder.

SECTION 5.   GENERAL TERMS AND CONDITIONS.

       5.1   General.  With respect to the award or grant of any (i) Stock
Options, (ii) Stock Appreciation Rights, (iii) Restricted Stock, (iv) Deferred
Stock, (v) Stock Reload Options and/or (vi) Other Stock-Based Awards, the
following terms and conditions shall apply:


   
             (a)  Transferability:
    


                                      A-4
<PAGE>   30

                  (i)  Incentive Stock Options: Any Stock Option issued
             pursuant to and intended to be an Incentive Stock Option under the
             Plan shall not be transferable by the Holder other than by will or
             the laws of descent and distribution.

                  (ii) Non-Qualified Stock Options: Any Stock Option issued
             pursuant to the Plan which is not intended to qualify as an
             Incentive Stock Option, shall not be transferable by the Holder
             other than by will or the laws of descent and distribution;
             provided, however, should Rule 16b-3 so permit, such Stock Option
             may also be transferred, for no consideration, by the Holder to
             the following transferees ("Transferee"):

                       (A)  a member of the Holder's immediate family.  For
                  purposes of this section, "immediate family" shall include
                  only brothers and sisters (whether by the whole or half
                  blood) spouse, parents, and natural or adopted siblings,

                       (B) a trust for the benefit of members of the Holder's
                  immediate family, or

                       (C) a partnership whose only partners are members of
                  the Holder's immediate family,

             if the Transferee shall agree to be subject to the same
             restrictions and conditions as relate to the Holder pursuant to
             the Plan.

   
             (b)    Change in Control.  In the event of a Change in Control
       (as defined below), all options to the extent not then currently
       exercisable shall become immediately exercisable in full.
    

       As used in this Plan, a "Change in Control" shall be deemed to occur (i)
when the Company acquires actual knowledge that any person, as such term is
used in the Exchange Act, including Section 14(d)(2) thereof, (other than (a)
any employee benefit plan established or maintained by the Company or any of
its Subsidiaries, and (b) any person who is deemed to be the beneficial owner
of any securities of the Company to which any person in clause (a) above is and
remains a beneficial owner, including, without limitation, any person that is a
member of a group (as defined in said Section 14(d)(2) of the Exchange Act) in
which any person defined in clause (a) above is also a member) is or becomes
the beneficial owner (as defined in Rule 13d-3 of the Exchange Act), directly
or indirectly, of securities of the Company representing 25% or more of the
combined voting power of the Company's then outstanding securities, (ii) upon
the first purchase of the Company's Common Stock pursuant to a tender or
exchange offer (other than a tender or exchange offer made by the Company or an
employee benefit plan established or maintained by the Company or any of its
subsidiaries), (iii) upon the approval by the Company's stockholders of (A) a
merger or consolidation of the Company with or into another corporation (other
than a merger or consolidation in which the Company is the surviving
corporation and which does not result in any capital reorganization or
reclassification or other change in the Company's then outstanding shares of
Common Stock), (B) a sale or disposition of all or substantially all of the
Company's assets or (C) a plan of liquidation or dissolution of the Company, or
(iv) if during any period of two (2) consecutive years, individuals who at the
beginning of such period constitute the Board of Directors of the Company cease
for any reason to constitute at least two-thirds thereof, unless the election
or nomination for the election by the Company's stockholders of each new
director was approved by a vote of at least two-thirds of the directors then
still in office who were directors at the beginning of the period.

SECTION 6.   STOCK OPTIONS.

       6.1.  Grant and Exercise.  Stock Options granted under the Plan may be
of two types:  (i) Incentive Stock Options and (ii) Non-Qualified Stock
Options.  Any Stock Option granted under the Plan shall contain such terms, not
inconsistent with this Plan, or with respect to Incentive Stock Options, the
Code, as the Committee may from time to time approve.  The Committee shall have
the authority to grant Incentive Stock Options, Non-Qualified Stock Options, or
both types of Stock Options and may be granted alone or in addition to other
awards granted under the Plan. To the extent that any Stock Option intended to
qualify as an Incentive Stock Option does not so qualify, it shall constitute a
separate Non-Qualified Stock Option.  An Incentive Stock Option may only be
granted within the ten year period commencing from the Effective Date and may
only be exercised within ten years of the date of grant (or five years in the
case of an Incentive Stock Option granted to an optionee ("10% Stockholder")
who, at the time of grant, owns Stock possessing more than 10% of the total
combined voting power of all classes of stock of the Company or a Parent or
Subsidiary.


                                      A-5
<PAGE>   31

       6.2.  Terms and Conditions.  Stock Options granted under the Plan shall
be subject to the following terms and conditions:

             (a)  Exercise Price.  The exercise price per share of Stock
       purchasable under a Stock Option shall be determined by the Committee at
       the time of grant and may be less than 100% of the Fair Market Value of
       the Stock as defined above; provided, however, that the exercise price
       of an Incentive Stock Option shall not be less than 100% of the Fair
       Market Value of the Stock (110%, in the case of a 10% Stockholder).

             (b)  Option Term.  Subject to the limitations in Section 6.1, the
       term of each Stock Option shall be fixed by the Committee.

             (c)  Exercisability.  Subject to Section 5.1 (a) hereinabove,
       Stock Options shall be exercisable at such time or times and subject to
       such terms and conditions as shall be determined by the Committee.  If
       the Committee provides, in its discretion, that any Stock Option is
       exercisable only in installments, i.e., that it vests over time, the
       Committee may waive such installment exercise provisions at any time at
       or after the time of grant in whole or in part, based upon such factors
       as the Committee shall determine.

             (d)  Method of Exercise.  Subject to whatever installment,
       exercise and waiting period provisions are applicable in a particular
       case, Stock Options may be exercised in whole or in part at any time
       during the term of the Option, by giving written notice of exercise to
       the Company specifying the number of shares of Stock to be purchased.
       Such notice shall be accompanied by payment in full of the purchase
       price, which shall be in cash or, unless otherwise provided in the
       Agreement, in shares of Stock (including Restricted Stock and other
       contingent awards under this Plan) or, partly in cash and partly in such
       Stock, or such other means which the Committee determines are consistent
       with the Plan's purpose and applicable law.  Cash payments shall be made
       by wire transfer, certified or bank check or personal check, in each
       case payable to the order of the Company; provided, however, that the
       Company shall not be required to deliver certificates for shares of
       Stock with respect to which an Option is exercised until the Company has
       confirmed the receipt of good and available funds in payment of the
       purchase price thereof. Payments in the form of Stock shall be valued at
       the Fair Market Value of a share of Stock on the date prior to the date
       of exercise.  Such payments shall be made by delivery of stock
       certificates in negotiable form which are effective to transfer good and
       valid title thereto to the Company, free of any liens or encumbrances.
       Subject to the terms of the Agreement, the Committee may, in its sole
       discretion, at the request of the Holder, deliver upon the exercise of a
       Non-Qualified Stock Option a combination of shares of Deferred Stock and
       Common Stock; provided that, notwithstanding the provisions of Section 9
       of the Plan, such Deferred Stock shall be fully vested and not subject
       to forfeiture.  A Holder shall have none of the rights of a stockholder
       with respect to the shares subject to the Option until such shares shall
       be transferred to the Holder upon the exercise of the Option.

             (e)  Termination by Reason of Death.  If a Holder's employment by
       the Company or a Subsidiary terminates by reason of death, any Stock
       Option held by such Holder, unless otherwise determined by the Committee
       at the time of grant and set forth in the Agreement, shall be fully
       vested and may thereafter be exercised by the legal representative of
       the estate or by the legatee of the Holder under the will of the Holder,
       for a period of one year (or such other greater or lesser period as the
       Committee may specify at grant) from the date of such death or until the
       expiration of the stated term of such Stock Option, whichever period is
       the shorter.

             (f)  Termination by Reason of Disability.  If a Holder's
       employment by the Company or any Subsidiary terminates by reason of
       Disability, any Stock Option held by such Holder, unless otherwise
       determined by the Committee at the time of grant and set forth in the
       Agreement, shall be fully vested and may thereafter be exercised by the
       Holder for a period of one year (or such other greater or lesser period
       as the Committee may specify at the time of grant) from the date of such
       termination of employment or until the expiration of the stated term of
       such Stock Option, whichever period is the shorter.

             (g)  Other Termination.  Subject to the provisions of Section 13.3
       below and unless otherwise determined by the Committee at the time of
       grant and set forth in the Agreement, if a Holder is an employee of the
       Company or a Subsidiary at the time of grant and if such Holder's
       employment by  the Company or any Subsidiary terminates for any reason
       other than death or Disability, the Stock Option shall thereupon
       automatically terminate, except that if the Holder's employment is
       terminated by the Company or a Subsidiary without cause or due to
       retirement from active employment with the Company or any Subsidiary on
       or after age 65, then the portion of such Stock Option which has vested
       on the date of termination of employment may be exercised for the lesser
       of three months after termination of employment or the balance of such
       Stock Option's term.


                                      A-6
<PAGE>   32

             (h)  Additional Incentive Stock Option Limitation.  In the case of
       an Incentive Stock Option, the amount of aggregate Fair Market Value of
       Stock (determined at the time of grant of the Option) with respect to
       which Incentive Stock Options are exercisable for the first time by a
       Holder during any calendar year (under all such plans of the Company and
       its Parent and Subsidiaries) shall not exceed $100,000.

             (i)  Buyout and Settlement Provisions.  The Committee may at any
       time offer to buy out a Stock Option previously granted, based upon such
       terms and conditions as the Committee shall establish and communicate to
       the Holder at the time that such offer is made.

             (j)  Stock Option Agreement.  Each grant of a Stock Option shall
       be confirmed by, and shall be subject to the terms of, the Agreement
       executed by the Company and the Holder.

       6.3.  Stock Reload Option.  The Committee may also grant to the Holder
(concurrently with the grant of an Incentive Stock Option and at or after the
time of grant in the case of a Non-Qualified Stock Option) a Stock Reload
Option up to the amount of shares of Stock held by the Holder for at least six
months and used to pay all or part of the exercise price of an Option and, if
any, withheld by the Company as payment for withholding taxes. Such Stock
Reload Option shall have an exercise price of the Fair Market Value as of the
date of the Stock Reload Option grant. Unless the Committee determines
otherwise, a Stock Reload Option may be exercised commencing one year after it
is granted and shall expire on the date of expiration of the Option to which
the Stock Reload Option is related.

SECTION 7.   STOCK APPRECIATION RIGHTS.

       7.1.  Grant and Exercise.  Stock Appreciation Rights may be granted in
tandem with (i.e., Tandem Stock Appreciation Right) or in conjunction with all
or part of any Stock Option granted under the Plan or may be granted on a
free-standing basis. In the case of a Non-Qualified Stock Option, a Tandem
Stock Appreciation Right may be granted either at or after the time of the
grant of such Non-Qualified Stock Option.  In the case of an Incentive Stock
Option, a Tandem Stock Appreciation Right may be granted only at the time of
the grant of such Incentive Stock Option.

       7.2.  Terms and Conditions.  Stock Appreciation Rights shall be subject
to the following terms and conditions:

             (a)  Exercisability.  Tandem Stock Appreciation Rights shall be
       exercisable only at such time or times and to the extent that the Stock
       Options to which they relate shall be exercisable in accordance with the
       provisions of Section 6 hereof and this Section 7 and may be subject to
       the Code with respect to related Incentive Stock Options and such
       additional limitations on exercisability as shall be determined by the
       Committee and set forth in the Agreement.  Other Stock Appreciation
       Rights shall be exercisable at such time or times and subject to such
       terms and conditions as shall be determined by the Committee and set
       forth in the Agreement.

             (b)  Termination.  A Tandem Stock Appreciation Right shall
       terminate and shall no longer be exercisable upon the termination or
       exercise of the related Stock Option, except that, unless otherwise
       determined by the Committee at the time of grant, a Tandem Stock
       Appreciation Right granted with respect to less than the full number of
       shares covered by a related Stock Option shall not be reduced until
       after the number of shares remaining under the related Stock Option
       equals the number of shares covered by the Tandem Stock Appreciation
       Right.

             (c)  Method of Exercise.  A Tandem Stock Appreciation Right may be
       exercised by a Holder by surrendering the applicable portion of the
       related Stock Option.  Upon such exercise and surrender, the Holder
       shall be entitled to receive such amount in the form determined pursuant
       to Section 7.2(d) below.  Stock Options which have been so surrendered,
       in whole or in part, shall no longer be exercisable to the extent the
       related Tandem Stock Appreciation Rights have been exercised.

             (d)  Receipt of SAR Value.  Upon the exercise of a Stock
       Appreciation Right, a Holder shall be entitled to receive up to, but not
       more than, an amount in cash and/or shares of Stock equal to the SAR
       Value with the Committee having the right to determine the form of
       payment.

             (e)  Shares Affected Upon Plan.  Upon the exercise of a Tandem
       Stock Appreciation Right, the Stock Option or part thereof to which such
       Tandem Stock Appreciation Right is related shall be deemed to have been
       exercised for the


                                      A-7
<PAGE>   33

       purpose of the limitation set forth in Section 3 hereof on the number of
       shares of Common Stock to be issued under the Plan, but only to the
       extent of the number of shares, if any, issued under the Tandem Stock
       Appreciation Right at the time of exercise based upon the SAR Value.

SECTION 8.   RESTRICTED STOCK.

       8.1.  Grant.  Shares of Restricted Stock may be awarded either alone or
in addition to other awards granted under the Plan.  The Committee shall
determine the eligible persons to whom, and the time or times at which, grants
of Restricted Stock will be awarded, the number of shares to be awarded, the
price (if any) to be paid by the Holder, the time or times within which such
awards may be subject to forfeiture ("Restriction Period"), the vesting
schedule and rights to acceleration thereof, and all other terms and conditions
of the awards.

       8.2.  Terms and Conditions.  Each Restricted Stock award shall be
subject to the following terms and conditions:

             (a)  Certificates.  Restricted Stock, when issued, will be
       represented by a stock certificate or certificates registered in the
       name of the Holder to whom such Restricted Stock shall have been
       awarded.  During the Restriction Period, certificates representing the
       Restricted Stock and any securities constituting Retained Distributions
       (as defined below) shall bear a legend to the effect that ownership of
       the Restricted Stock (and such Retained Distributions), and the
       enjoyment of all rights appurtenant thereto, are subject to the
       restrictions, terms and conditions provided in the Plan and the
       Agreement.  Such certificates shall be deposited by the Holder with the
       Company, together with stock powers or other instruments of assignment,
       each endorsed in blank, which will permit transfer to the Company of all
       or any portion of the Restricted Stock and any securities constituting
       Retained Distributions that shall be forfeited or that shall not become
       vested in accordance with the Plan and the Agreement.

             (b)  Rights of Holder.  Restricted Stock shall constitute issued
       and outstanding shares of Common Stock for all corporate purposes.  The
       Holder will have the right to vote such Restricted Stock, to receive and
       retain all regular cash dividends and other cash equivalent
       distributions as the Board may in its sole discretion designate, pay or
       distribute on such Restricted Stock and to exercise all other rights,
       powers and privileges of a holder of Common Stock with respect to such
       Restricted Stock, with the exceptions that (i) the Holder will not be
       entitled to delivery of the stock certificate or certificates
       representing such Restricted Stock until the Restriction Period shall
       have expired and unless all other vesting requirements with respect
       thereto shall have been fulfilled; (ii) the Company will retain custody
       of the stock certificate or certificates representing the Restricted
       Stock during the Restriction Period; (iii) other than regular cash
       dividends and other cash equivalent distributions as the Board may in
       its sole discretion designate, pay or distribute, the Company will
       retain custody of all distributions ("Retained Distributions") made or
       declared with respect to the Restricted Stock (and such Retained
       Distributions will be subject to the same restrictions, terms and
       conditions as are applicable to the Restricted Stock) until such time,
       if ever, as the Restricted Stock with respect to which such Retained
       Distributions shall have been made, paid or declared shall have become
       vested and with respect to which the Restriction Period shall have
       expired; (iv) a breach of any of the restrictions, terms or conditions
       contained in this Plan or the Agreement or otherwise established by the
       Committee with respect to any Restricted Stock or Retained Distributions
       will cause a forfeiture of such Restricted Stock and any Retained
       Distributions with respect thereto.

             (c)  Vesting; Forfeiture.  Upon the expiration of the Restriction
       Period with respect to each award of Restricted Stock and the
       satisfaction of any other applicable restrictions, terms and conditions
       (i) all or part of such Restricted Stock shall become vested in
       accordance with the terms of the Agreement, and (ii) any Retained
       Distributions with respect to such Restricted Stock shall become vested
       to the extent that the Restricted Stock related thereto shall have
       become vested.  Any such Restricted Stock and Retained Distributions
       that do not vest shall be forfeited to the Company and the Holder shall
       not thereafter have any rights with respect to such Restricted Stock and
       Retained Distributions that shall have been so forfeited.

SECTION 9.   DEFERRED STOCK.

       9.1.  Grant.  Shares of Deferred Stock may be awarded either alone or in
addition to other awards granted under the Plan.  The Committee shall determine
the eligible persons to whom and the time or times at which grants of Deferred
Stock shall be awarded, the number of shares of Deferred Stock to be awarded to
any person, the duration of the period ("Deferral Period")


                                      A-8
<PAGE>   34

during which, and the conditions under which receipt of the shares will be
deferred, and all the other terms and conditions of the awards.

       9.2.  Terms and Conditions.  Each Deferred Stock award shall be subject
to the following terms and conditions:

             (a)  Certificates.  At the expiration of the Deferral Period (or
       the Additional Deferral Period referred to in Section 9.2(c) below,
       where applicable), share certificates shall be delivered to the Holder,
       or his legal representative, representing the number equal to the shares
       covered by the Deferred Stock award.

             (b)  Vesting; Forfeiture.  Upon the expiration of the Deferral
       Period (or the Additional Deferral Period, where applicable) with
       respect to each award of Deferred Stock and the satisfaction of any
       other applicable limitations, terms or conditions, such Deferred Stock
       shall become vested in accordance with the terms of the Agreement.  Any
       Deferred Stock that does not vest shall be forfeited to the Company and
       the Holder shall not thereafter have any rights with respect to such
       Deferred Stock that has been so forfeited.

             (c)  Additional Deferral Period.  A Holder may request to, and the
       Committee may at any time, defer the receipt of an award (or an
       installment of an award) for an additional specified period or until a
       specified event ("Additional Deferral Period").  Subject to any
       exceptions adopted by the Committee, such request must generally be made
       at least one year prior to expiration of the Deferral Period for such
       Deferred Stock award (or such installment).

SECTION 10.  OTHER STOCK-BASED AWARDS.

      10.1.  Grant and Exercise.  Other Stock-Based Awards may be awarded,
subject to limitations under applicable law, that are denominated or payable
in, valued in whole or in part by reference to, or otherwise based on, or
related to, shares of Common Stock, as deemed by the Committee to be consistent
with the purposes of the Plan, including, without limitation, purchase rights,
shares of Common Stock awarded which are not subject to any restrictions or
conditions, convertible or exchangeable debentures, or other rights convertible
into shares of Common Stock and awards valued by reference to the value of
securities of or the performance of specified Subsidiaries.  Other Stock-Based
Awards may be awarded either alone or in addition to or in tandem with any
other awards under this Plan or any other plan of the Company.

      10.2.  Eligibility For Other Stock-Based Awards.  The Committee shall
determine the eligible persons to whom and the time or times at which grants of
such Other Stock-Based Awards shall be made, the number of shares of Common
Stock to be awarded pursuant to such awards, and all other terms and conditions
of the awards.

      10.3.  Terms and Conditions.  Each Other Stock-Based Award shall be
subject to such terms and conditions as may be determined by the Committee.

SECTION 11.  AMENDMENT AND TERMINATION.

      The Board may at any time, and from time to time, amend, alter, suspend
or discontinue any of the provisions of the Plan, but no amendment, alteration,
suspension or discontinuance shall be made which would impair the rights of a
Holder under any Agreement theretofore entered into hereunder, without his
consent.

SECTION 12.  TERM OF PLAN.

   
      12.1   Effective Date.  The Plan, as amended and restated, shall be
effective as of June 10, 1998 ("Effective Date"), subject to the approval of the
Plan by the stockholders of the Company within one year after the Effective
Date. Any awards granted under the Plan after the Effective Date and prior to
such approval shall be effective when made (unless otherwise specified by the
Committee at the time of grant), but shall be conditioned upon, and subject to,
such approval of the Plan by the Company's stockholders and no awards shall vest
or otherwise become free of restrictions prior to such approval.
    

      12.2   Termination Date.  Unless terminated by the Board, this Plan shall
continue to remain effective until such time no further awards may be granted
and all awards granted under the Plan are no longer outstanding.
Notwithstanding the foregoing, grants of Incentive Stock Options may only be
made during the ten year period following the Effective Date.


                                      A-9
<PAGE>   35

SECTION 13.  GENERAL PROVISIONS.

      13.1   Written Agreements.  Each award granted under the Plan shall be
confirmed by, and shall be subject to, the terms of the Agreement executed by
the Company and the Holder.  The Committee may terminate any award made under
the Plan if the Agreement relating thereto is not executed and returned to the
Company within 60 days after the Agreement has been delivered to the Holder for
his or her execution.

      13.2   Unfunded Status of Plan.  The Plan is intended to constitute an
"unfunded" plan for incentive and deferred compensation and the Company shall
not be required to segregate any assets in respect of the Plan.  With respect
to any payments not yet made to a Holder by the Company, nothing contained
herein shall give any such Holder any rights that are greater than those of a
general creditor of the Company.

      13.3   Employees.

             (a)  Engaging in Competition With the Company.  In the event an
      employee Holder terminates his employment with the Company or a
      Subsidiary for any reason whatsoever, and within eighteen (18) months
      after the date thereof accepts employment with any competitor of, or
      otherwise engages in competition with, the Company or any Subsidiary, the
      Committee, in its sole discretion, may require such Holder to return to
      the Company the economic value of any award which was realized or
      obtained (measured at the date of exercise, vesting or payment) by such
      Holder at any time during the period beginning on that date which is six
      months prior to the date of such Holder's termination of employment with
      the Company or a Subsidiary.

             (b)  Termination for Cause.  The Committee may, in the event a
      Holder is terminated by the Company or a Subsidiary for cause, annul any
      award granted under this Plan to such Holder and, in such event, the
      Committee, in its sole discretion, may require such Holder to return to
      the Company the economic value of any award which was realized or
      obtained (measured at the date of exercise, vesting or payment) by such
      Holder at any time during the period beginning on that date which is six
      months prior to the date of such Holder's termination of employment with
      the Company or a Subsidiary.

             (c)  No Right of Employment.  Nothing contained in the Plan or in
      any award hereunder shall be deemed to confer upon any Holder of the
      Company or any Subsidiary any right to continued employment with the
      Company or any Subsidiary, nor shall it interfere in any way with the
      right of the Company or any Subsidiary to terminate the employment of any
      of its employees or agents at any time.

      13.4   Investment Representations.  The Committee may require each person
acquiring shares of Stock pursuant to a Stock Option or other award under the
Plan to represent to and agree with the Company in writing that the Holder is
acquiring the shares for investment without a view to distribution thereof, or
to take any other action which may be required in order to comply with any
applicable state securities laws or regulations.

      13.5   Indemnification.   No member of the Board or the Committee, nor
any officer or employee of the Company acting on behalf of the Board or the
Committee, shall be personally liable for any action, determination or
interpretation taken or made with respect to the Plan, and all members of the
Board or the Committee and all officers or employees of the Company acting on
their behalf shall, to the extent permitted by law, be fully indemnified and
protected by the Company in respect of any such action, determination or
interpretation.

      13.6   Additional Incentive Arrangements.  Nothing contained in the Plan
shall prevent the Board  from adopting such other or additional incentive
arrangements as it may deem desirable, including, but not limited to, the
granting of Stock Options and the awarding of stock and cash otherwise than
under the Plan; and such arrangements may be either generally applicable or
applicable only in specific cases.

      13.7   Withholding Taxes.  Not later than the date as of which an amount
first becomes includible in the gross income of the Holder for Federal income
tax purposes with respect to any option or other award under the Plan, the
Holder shall pay to the Company, or make arrangements satisfactory to the
Committee regarding the payment of, any Federal, state and local taxes of any
kind required by law to be withheld or paid with respect to such amount.  If
permitted by the Committee, tax withholding or payment obligations may be
settled with Common Stock, including Common Stock that is part of the award
that gives rise


                                      A-10
<PAGE>   36

to the withholding requirement.  The obligations of the Company under the Plan
shall be conditional upon such payment or arrangements and the Company or the
Holder's employer (if not the Company) shall, to the extent permitted by law,
have the right to deduct any such taxes from any payment of any kind otherwise
due to the Holder from the Company or any Subsidiary.

      13.8   Governing Law.  The Plan and all awards made and actions taken
thereunder shall be governed by and construed in accordance with the laws of
the State of Texas (without regard to choice of law provisions).

      13.9   Other Benefit Plans.  Any award granted under the Plan shall not
be deemed compensation for purposes of computing benefits under any retirement
plan of the Company or any Subsidiary and shall not affect any benefits under
any other benefit plan now or subsequently in effect under which the
availability or amount of benefits is related to the level of compensation
(unless required by specific reference in any such other plan to awards under
this Plan).

      13.10  Compliance with Rule 16b-3.   With respect to persons subject to
Section 16 of the Exchange Act, transactions under this Plan are intended to
comply with all applicable conditions of Rule 16b-3 or its successors under the
Exchange Act.  To the extent any provision of the Plan or action by the
Committee fails to so comply, it shall be deemed null and void, to the extent
permitted by law and deemed advisable by the Committee.

      13.11  Non-Transferability.  Except as otherwise expressly provided in
the Plan, no right or benefit under the Plan may be alienated, sold, assigned,
hypothecated, pledged, exchanged, transferred, encumbered or charged, and any
attempt to alienate, sell, assign, hypothecate, pledge, exchange, transfer,
encumber or charge the same shall be void.

      13.12  Applicable Laws.  The obligations of the Company with respect to
all Stock Options and awards under the Plan shall be subject to (i) all
applicable laws, rules and regulations and such approvals by any governmental
agencies as may be required, including, without limitation, the effectiveness
of a registration statement under the Securities Act of 1933, as amended, and
(ii) the rules and regulations of any securities exchange on which the Stock
may be listed.

      13.13  Conflicts.  If any of the terms or provisions of the Plan conflict
with the requirements of (with respect to Incentive Stock Options) Section 422
of the Code, then such terms or provisions shall be deemed inoperative to the
extent they so conflict with the requirements of said Section 422 of the Code.
Additionally, if this Plan does not contain any provision required to be
included herein under Section 422 of the Code, such provision shall be deemed
to be incorporated herein with the same force and effect as if such provision
had been set out at length herein.

      13.14  Non-Registered Stock.  The shares of Stock being distributed under
this Plan have not been registered under the Securities Act of 1933, as amended
("1933 Act"), or any applicable state or foreign securities laws and the
Company has no obligation to any Holder to register the Stock or to assist the
Holder in obtaining an exemption from the various registration requirements, or
to list the Stock on a national securities exchange.


                                      A-11
<PAGE>   37

                               SOURCE MEDIA, INC.
                                5400 LBJ FREEWAY
                                   SUITE 680
                              DALLAS, TEXAS 75240
          THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS

     The undersigned hereby appoints TIMOTHY P. PETERS and MARYANN WALSH, and
each of them, as the undersigned's attorneys and proxies, each with the power
to appoint his substitute, and hereby authorizes them to represent and to vote,
as directed on the reverse side, all the shares of common stock of SOURCE
MEDIA, INC. (the "Company") held of record by the undersigned on June 15, 1998,
at the annual meeting of stockholders to be held on July 28, 1998 or any
adjournment thereof.


                  (Continued and to be signed on reverse side)
<PAGE>   38
                          Please mark your votes as indicated in this example  X

(INSTRUCTION:  TO WITHHOLD AUTHORITY TO VOTE FOR ANY INDIVIDUAL NOMINEE, STRIKE
A LINE THROUGH THE NOMINEE'S NAME BELOW.)

1. ELECTION OF DIRECTORS:       

   [ ] FOR all nominees listed to the right (except as marked to the contrary)
   [ ] WITHHOLD AUTHORITY to vote for all nominees listed to the right

   Timothy P. Peters  Michael J. Marocco   Robert H. Alter    Barry Rubenstein
   John R. Reed       James L. Greenwald   Robert J. Cresci   Michael S. Willner

2. PROPOSAL TO AMEND THE COMPANY'S 1995 PERFORMANCE EQUITY PLAN:

               FOR [ ]             AGAINST [ ]               ABSTAIN [ ]

3. PROPOSAL TO AMEND THE COMPANY'S CERTIFICATE OF INCORPORATION TO INCREASE
   THE NUMBER OF AUTHORIZED SHARES OF PREFERRED STOCK FROM 1,000,000 SHARES TO
   1,712,000 SHARES.

               FOR [ ]             AGAINST [ ]               ABSTAIN [ ]

4. The above-named attorney and proxy (or his substitute) is authorized to
   vote in his discretion upon such other business as may properly come before
   the meeting or any adjournment thereof.


This proxy when properly executed will be voted in the manner directed herein
by the undersigned stockholder.  If no direction is made, this proxy will be
voted FOR management's nominees for election as directors and FOR each of the
other proposals set forth above.

  SIGN, DATE AND RETURN THE PROXY CARD PROMPTLY USING THE ENCLOSED ENVELOPE.

                                       Date:                              , 1998
                                             -----------------------------    




                                       
                                       -----------------------------------------
                                                      Signature



                                       -----------------------------------------
                                              Signature if held jointly

                                       Please sign exactly as name appears
                                       hereon. When shares are held by joint 
                                       tenants, both should sign. When signing
                                       as attorney, executor, administrator, 
                                       trustee or guardian, please give full 
                                       title as such. If a corporation, please
                                       sign in full corporate name by President
                                       or other authorized officer. If a 
                                       partnership, please sign in partnership 
                                       name by authorized person.

<PAGE>   39
                         REPORT OF INDEPENDENT AUDITORS

Board of Directors Source Media, Inc.

    We have audited the accompanying consolidated balance sheets of Source
Media, Inc. (the Company) as of December 31, 1996 and 1997, and the related
consolidated statements of operations, stockholders' equity (capital
deficiency), and cash flows for each of the three years in the period ended
December 31, 1997. These financial statements are the responsibility of the
Company's management. Our responsibility is to express an opinion on these
financial statements based on our audits.

    We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

    In our opinion, the financial statements referred to above present fairly,
in all material respects, the consolidated financial position of Source Media,
Inc., at December 31, 1996 and 1997, and the consolidated results of its
operations and its cash flows for each of the three years in the period ended
December 31, 1997, in conformity with generally accepted accounting principles.


                                       /s/ ERNST & YOUNG LLP

Dallas, Texas
February 13, 1998




© 2022 IncJournal is not affiliated with or endorsed by the U.S. Securities and Exchange Commission