SOURCE MEDIA INC
10-Q/A, 1999-08-26
TELEGRAPH & OTHER MESSAGE COMMUNICATIONS
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<PAGE>

                                 UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                 FORM 10-Q/A-1

            QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                         SECURITIES EXCHANGE ACT OF 1934

                         For the quarterly period ended
                                  June 30, 1999


                        Commission File Number  0-21894

                               SOURCE MEDIA, INC.
             (Exact Name of Registrant as Specified in its Charter)

        Delaware                                   13-3700438
(State of Incorporation)                        (I.R.S. Employer
                                               Identification Number)

                          5400 LBJ Freeway, Suite 680
                              Dallas, Texas 75240
                    (Address of Principal Executive Offices)

                                 (972) 701-5400
                        (Registrant's Telephone Number)

Indicate by check mark whether the Registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the preceding 12 months (or for such shorter period that the Registrant was
required to file such reports), and (2) has been subject to such filing
requirements for the past 90 days.

            Yes    X              No ______
               -------



   Number of shares of Common Stock outstanding at August 9, 1999:  13,540,639
<PAGE>

PART II - OTHER INFORMATION


Item 6 - Exhibits and Reports on Form 8-K

(a)  Exhibits

     Exhibit 2.1 - Contribution Agreement by and among Insight Interactive, LLC,
     Source Media, Inc. and NewCo, L.L.C.

     Exhibit 2.2 -  Common Stock and Warrants Purchase Agreement by and between
     Source Media, Inc. and Insight Interactive, LLC

     Exhibit 27 - Financial Data Schedule*

     * Previously filed

(b)  Reports on Form 8-K during the three months ended June 30, 1999.

     None.

                                   SIGNATURES

     Pursuant to the requirements of the Securities Exchange Act of 1934, as
amended, the registrant has duly caused this Amendment to this Quarterly Report
on Form 10-Q to be signed on its behalf by the undersigned thereunto duly
authorized.


                                         SOURCE MEDIA, INC.
                                         (Registrant)

     Date:  August 26, 1999         By:    /s/  Paul Tigh
                                        ------------------------------
                                         Paul Tigh
                                         Chief Financial Officer

                                       2
<PAGE>

                               INDEX TO EXHIBITS


Exhibit
Number   Description
- - -------  -----------
    2.1  Contribution Agreement by and among Insight Interactive, LLC,
         Source Media, Inc. and NewCo, L.L.C.

    2.2  Common Stock and Warrants Purchase Agreement by and between
         Source Media, Inc. and Insight Interactive, LLC

     27  Financial Data Schedule*


*Previously filed

                                       3

<PAGE>

                                                                     Exhibit 2.1


                             CONTRIBUTION AGREEMENT



                                  by and among



                            INSIGHT INTERACTIVE, LLC



                               SOURCE MEDIA, INC.

                                      and

                                 NEWCO, L.L.C.



                                  Dated as of

                                 July 29, 1999

<PAGE>

                            CONTRIBUTION AGREEMENT

                               Table of Contents

                                                                Page
ARTICLE I
     Definitions................................................   1

ARTICLE II
     Contribution of Assets; Consideration......................   4

ARTICLE III
     Closing....................................................   6

ARTICLE IV
     Representations and Warranties of Source...................   9

ARTICLE V
     Representations and Warranties of Insight..................  14

ARTICLE VI
     Covenants..................................................  15

ARTICLE VII
     Conditions Precedent to the Closing Obligation of Insight..  20

ARTICLE VIII
     Conditions Precedent to the Closing Obligation of Source...  22

ARTICLE IX
     Ad Valorem and Transfer Taxes..............................  23

ARTICLE X
     Indemnification............................................  24

ARTICLE XI
     Disputes...................................................  27

ARTICLE XII
     Cooperation in Various Matters.............................  28

ARTICLE XIII
     Expenses...................................................  29

ARTICLE XIV
     Notices....................................................  29

ARTICLE XV
     General....................................................  30
<PAGE>

ARTICLE XVI
     Insight Communications Guaranty of Obligations.............  31

Schedule List...................................................  34

Exhibit List....................................................  35
<PAGE>

                             CONTRIBUTION AGREEMENT

     This Contribution Agreement (the "Agreement"), dated as of July 29, 1999,
is entered into by and among INSIGHT INTERACTIVE, LLC, a Delaware limited
liability company ("Insight"), and SOURCE MEDIA, INC., a Delaware corporation
("Source"), and for the limited purposes set forth herein, INSIGHT
COMMUNICATIONS COMPANY, INC., a Delaware corporation ("Insight Communications").
NEWCO, L.L.C. ("NewCo"), a Delaware limited liability company, shall be formed
in accordance with the terms hereof and shall execute and enter into this
Agreement at the Closing described in Section 3.1 hereof.

                                    RECITALS
                                    --------

     A.   Insight and Source desire to combine certain business resources and
assets owned by each by contributing such assets more specifically identified
herein to NewCo, a new Delaware limited liability company formed for the
purposes to thereafter further develop such assets and businesses. Specifically,
Insight desires to contribute funds to the capital of NewCo, and Source desires
to contribute or cause its Affiliates to contribute all of their respective
right, title and interests in and to the Source Assets (as defined herein), in
accordance with the terms and conditions contained herein.  Upon Closing (as
defined herein), NewCo shall be managed and operated pursuant to the terms of
the Operating Agreement attached hereto as Exhibit A.

     B.   Insight and Source have executed a Common Stock and Warrants Purchase
Agreement (the "Stock Purchase Agreement") of even date, which contains numerous
provisions in addition to those relating to the formation and capitalization of
NewCo.  Among such additional provisions of the Stock Purchase Agreement (all of
which are related to the transactions contemplated hereby) are terms relating to
the investment by Insight directly in Source through the purchase of certain
common stock of Source, the issuance by Source to Insight of certain warrants to
acquire additional common stock, and the granting to Insight of certain
shareholder rights.

     NOW, THEREFORE, in consideration of the premises, and the agreements and
covenants contained herein, and other good and valuable consideration, the
receipt and sufficiency of which are hereby acknowledged, and in reliance upon
the mutual representations and warranties contained herein, Source, Insight and
NewCo agree as follows:

                                   ARTICLE I
                                  Definitions
                                  -----------

     As used in this Agreement, the following terms have the meanings set forth
in this Article I.  Other terms that are defined elsewhere in this Agreement
shall have the meaning as therein set forth, and such terms are listed in this
Article I for the convenient reference of the parties.

     Section I.1.       "Accounts Receivable" shall mean all invoices issued and
outstanding as of the Closing Date (or to be issued in the case of services
previously rendered before the Closing Date for which invoices have not yet been
issued) from Source with respect to the Transferred Businesses, for which
payment is (or will be in case of invoices not yet issued) legally due but not
yet received. "Accounts Receivable" shall not include (i) any items of revenue
resulting from invoices issued and outstanding (whether or not collected) from
Source that do not reflect services actually performed and/or that arose as a
result of billing errors; or (ii) any customer prepayments.

                                       1
<PAGE>

     Section I.2.       "ADR" shall have the meaning ascribed thereto in Section
11.3.

     Section I.3.       "Affiliate" shall mean, when used with respect to a
Person, any other Person, which directly or indirectly (through one or more
intermediaries) controls, or is controlled by, or is under common control with,
such first mentioned Person. The term "control" (including the terms "controlled
by" and "under common control with") means the possession, directly or
indirectly, of the actual power to direct or cause the direction of the
management policies of a Person, whether through the ownership of stock, by
contract, credit arrangement or otherwise. Notwithstanding the above, neither
Insight nor Source (nor their Affiliates) shall be deemed an "Affiliate" of the
other as used herein by reason of their common ownership of NewCo.

     Section I.4.       "Arbitrator" shall have the meaning ascribed to such
term in Section 11.4.

     Section I.5.       "Assets" shall mean the Source Assets and the cash
capital contribution made by Insight, collectively.

     Section I.6.       "Authorized Individuals" shall have the meaning ascribed
to such term in Section 11.2.

     Section I.7.       "Confidential Information" shall have the meaning
ascribed there to in Section 6.5.

     Section I.8.       "Closing" and "Closing Date" shall have the meaning
ascribed to such terms in Section 3.1.

     Section I.9.       "DOJ" shall have the meaning ascribed to such term in
Section 4.11.

     Section I.10.      "Dispute" shall have the meaning ascribed to such term
in Section 11.1.

     Section I.11.      "Definitive Documents" shall have the meaning ascribed
to such term in Article XVI.

     Section I.12.      "Final Closing Date" shall have the meaning ascribed to
such term in Section 3.1.

     Section I.13.      "Finally Determined" shall have the meaning ascribed
thereto in Section 10.1.C.

     Section I.14.      "FTC" shall have the meaning ascribed to such term in
Section 4.11.

     Section I.15.      "Governmental Authority" shall have the meaning ascribed
to such term in Section 4.7.

     Section I.16.      "HSR Act" shall mean the Hart-Scott-Rodino Antitrust
Improvements Act of 1976, as amended.

     Section I.17.      "Indemnified Party" and "Indemnifying Party" shall have
the meanings ascribed to such terms in Section 10.4.

     Section I.18.      "Initiating Party" shall have the meaning ascribed to
such term in Section 11.2.

                                       2
<PAGE>

     Section I.19.      "Losses" shall mean any and all losses, liabilities,
claims, demands, actions, or causes of action, judgments, orders, deficiencies,
fines, penalties, costs, damages, or expenses whatsoever, including, without
limitation, Taxes and environmental claims, whether foreseeable or
unforeseeable, and further including, without limitation legal, accounting and
other professional fees, disbursements and expenses incurred in the
investigation, collection, prosecution and defense of claims and amounts paid in
settlement thereof.

     Section I.20.      "Management Agreement" shall have the meaning ascribed
to such term in Section 6.6A.

     Section I.21.      "Operating Agreement" shall refer to the Limited
Liability Company Agreement for NewCo attached hereto as Exhibit A.

     Section I.22.      "Permitted Liens" means any of the following: (a)
purchase money liens and liens securing rental payments under capital lease
arrangements, (b) in the case of interests in real property that are leaseholds,
the rights of any lessor and any liens encumbering any lessor's interest in the
underlying real property; and (c) liens, liabilities, or encumbrances that
secure liabilities to be assumed by NewCo pursuant to this Agreement.

     Section I.23.      "Person" shall mean a domestic or foreign natural
person, partnership, limited liability partnership, limited liability company,
trust, estate, association or corporation.

     Section I.24.      "Procedure" shall have the meaning ascribed to such term
in Section 11.1.

     Section I.25.      "Responding Party" shall have the meaning ascribed to
such term in Section 11.2.

     Section I.26.      "Retained Assets" shall have the meaning ascribed to
such term in Section 2.3.

     Section I.27.      "SEC" shall have the meaning ascribed to such term in
Section 4.10.

     Section I.28.      "Source Assets" shall have the meaning ascribed to such
term in Section 2.1.

     Section I.29.      "Source Material Adverse Effect" shall have the meaning
ascribed to such term in Section 4.1.

     Section I.30.      "Source Contracts" shall have the meaning ascribed to
such term in Section 2.1D.

     Section I.31.      "Source Equipment" shall have the meaning ascribed to
such term in Section 2.1A.

     Section I.32.      "Source Intangible Property and Data" shall have the
meaning ascribed to such term in Section 2.1C.

     Section I.33.      "Source Intellectual Property" shall have the meaning
ascribed to such term in Section 2.1B.

     Section I.34.      "Source Inventory" shall have the meaning ascribed to
such term in Section 2.1E.

                                       3
<PAGE>

     Section I.35.      "Source Litigation" shall have the meaning ascribed to
such term in Section 4.6.

     Section I.36.      "Source Returns" shall have the meaning ascribed to such
term in Section 4.9.

     Section I.37.      "Source Subsidiaries" shall mean those entities that are
directly or indirectly owned by Source.

     Section I.38.      "Source Subsidiaries Stock" means all of the issued and
outstanding capital stock of the Source Subsidiaries.

     Section I.39.      "Stock Purchase Agreement" shall have the meaning
ascribed to such term in Recital B.

     Section I.40.      "Submission Date" shall have the meaning ascribed to
such term in Section 11.3.

     Section I.41.      "Taxes" shall mean any tax based upon, or measured by,
income or gross receipts, and any sales, use, ad valorem, transfer, franchise,
payroll, employment, excise, occupation, premium, property or other taxes
(including any interest or any penalties or additional amounts imposed by any
taxing authority).

     Section I.42.      "Transferred Businesses" means all of the lines of
business currently conducted by Source relating to Source's "VirtualModem" and
the "Interactive Channel" products and businesses. VirtualModem is a server-
based software platform that is designed to enable cable and satellite signal
transmitted television viewers, among others, to enjoy interactive connectivity
using a VirtualModem-enabled digital set top box, allowing viewers to browse the
Internet, send and receive e-mail, facilitate e-commerce and access a wide
variety of interactive television applications. Interactive Channel is the
assets, technology and know-how developed to create Local Source, a programming
channel focused on programming for and from the community perspective offered to
MSO's.


                                  ARTICLE II
                     Contribution of Assets; Consideration
                     -------------------------------------


     Section II.1.      Assets to be Contributed by Source - Agreed Value.
                        -------------------------------------------------
Upon the terms and subject to the conditions of this Agreement, at Closing
Source shall, and shall cause the Source Subsidiaries to, transfer, assign and
convey to NewCo, by executing and delivering the conveyance instruments
described in Section 3.2, and NewCo shall acquire from Source and the Source
Subsidiaries, the assets described below:

          A.  The tangible personal property and equipment described on Schedule
     2.1A  (the "Source Equipment").

          B.  The intellectual property rights described on Schedule 2.1B and
     which are granted pursuant to the terms of the Assignment and License
     Agreement in the form of Exhibit B-1 hereto and pursuant to the terms of
     the Assignment Agreement in the form of Exhibit B-2 hereto (collectively,
     the "Source Intellectual Property").

                                       4
<PAGE>

          C.  All customer lists, files, records, data and all other information
     possessed or maintained by Source to the extent related to the Transferred
     Business (the "Source Intangible Property and Data").

          D.  The rights, interests, and obligations of Source and/or Source
     Subsidiaries in and under those contracts, leases, licenses, permits and
     agreements described on Schedule 2.1D (the "Source Contracts").

          E.  The inventory of items described on Schedule 2.1E (the "Source
     Inventory").

          F.  The Accounts Receivable which are listed on Schedule 2.1F (the
     "Source Accounts Receivable").   The Source Equipment, Source Intellectual
     Property, Source Intangible Property and Data, Source Contracts, Source
     Inventory, and the Source Accounts Receivable are collectively referred to
     as the "Source Assets".

     Section II.2.  Contribution by Insight.  Upon the terms and subject to the
                    -----------------------
conditions of this Agreement, at Closing Insight shall transfer to NewCo,
Thirteen Million Dollars ($13,000,000) in cash by wire transfer to an account or
accounts of NewCo.

     Section II.3.  Retained Assets.  Source will retain any asset owned by it
                    ---------------
and not identified in Section 2.1 (the "Retained Assets"), it being the intent
of the parties that the Retained Assets shall constitute all assets owned by
Source which are not used in the operation of the Transferred Businesses, with
it being understood and acknowledged by the parties that all assets related to
the research and development activities conducted in Canada related to
VirtualModem shall be transferred to NewCo. In the event that, by reason of
Source retaining a Retained Asset, an asset necessary for NewCo to operate the
Transferred Business is retained by Source, Source shall either pay the cost of
such item to NewCo or acquire a replacement and thereafter contribute such asset
to NewCo (and such contribution shall not impact the respective ownership
percentages of Source and Insight in NewCo).

     Section II.4.  Agreed Value of Assets -- Capital Contributions.   Insight
                    -----------------------------------------------
and Source agree that the net fair market value of the Source Assets (including
the Source Intellectual Property) for purposes of this Agreement and the
Operating Agreement (subject to adjustment as provided in Section 10.1C hereof)
shall equal $13,000,000 and in return for the contribution of the Source Assets
to NewCo, Source shall receive 500,000 Units (as described in the Operating
Agreement) in NewCo, representing a fifty percent (50%) ownership interest in
NewCo, and entitling Source to such rights as are set forth in the Operating
Agreement. For purposes of this Agreement, the agreed net fair market value of
the cash capital contribution is $13,000,000 and in return for the cash
contribution described above, Insight shall receive 500,000 Units (as described
in the Operating Agreement) in NewCo, representing a fifty percent (50%)
ownership interest. Such ownership interests shall be registered on the books
and records of NewCo.

     Section II.5.  Assumption of Liabilities.  NewCo shall not assume any debt,
                    -------------------------
expense, liability or obligation of Source or its Affiliates of any kind or
description, whether direct or indirect, liquidated or unliquidated, fixed or
contingent; provided, that as of the Closing Date NewCo shall assume and agree
to pay, discharge and perform when due all of Source's obligations arising or
accruing from and after the Closing Date and relating to the period after the
Closing Date pursuant to the Source Contracts and all other obligations arising
or accruing from and after the Closing Date and relating to the period after the
Closing Date in connection with NewCo's ownership and operation of the Source
Assets and the Transferred

                                       5
<PAGE>

Businesses and, subject to indemnification by Source and each Source Subsidiary
as set forth in Section 10.1, the Source Litigation being transferred to NewCo
as set forth in Section 4.6.


                                  ARTICLE III
                                    Closing
                                    -------

     Section III.1.  Time and Place of Closing.   The closing of the
                     --------------------------
transactions contemplated hereby (the "Closing") shall be held at the offices of
Cooperman Levitt Winikoff Lester & Newman, P.C., counsel to Source, in New York,
New York, at 10:00 a.m., local time, on the sixth business day following the
satisfaction or waiver of the conditions set forth in Articles VII and VIII
hereto (other than those that are closing deliveries), but in no event later
than January 31, 2000 (the "Final Closing Date"), unless another time, date and
place is agreed to in writing by Insight and Source. The effective time of the
transactions contemplated by this Agreement shall be 11:59 p.m. on the date of
Closing (the "Closing Date").

     Section III.2.  Deliveries by Source.  At Closing, Source shall deliver to
                     --------------------
Insight and/or NewCo, as applicable, the following:

          A.  An executed General Assignment, Bill of Sale and Conveyance in the
     form of Exhibit C, conveying title to the Source Equipment, Source
     Inventory, Source Accounts Receivable, Source Intangible Property and Data,
     and Source Contracts, free and clear of any liens, claims or encumbrances
     except for Permitted Liens;

          B.  Copies of the Operating Agreement executed by Source pursuant to
     which NewCo shall be managed, in the form of Exhibit A hereto;

          C.  Executed copies of the Assignment and License Agreement in the
     form of Exhibit B-1;

          D.  Executed copies of the Assignment Agreement in the form of Exhibit
     B-2;

          E.  Executed copies of the Management Agreement;

          F.  Copies of Source's board and other necessary resolutions as
     represented under Section 4.3;

          G.  The certificates as described in Section 7.4;

          H.  All other documents, instruments, and writings required to be
     delivered by Source at Closing pursuant to the terms of this Agreement; and

          I.  Opinion of Counsel for Source in a form and substance reasonably
     acceptable to Insight.

     Section III.3.  Deliveries by Insight.  At Closing, Insight shall deliver
                     ---------------------
to Source and/or NewCo, as applicable, the following:

                                       6
<PAGE>

          A.  The cash contribution of $13,000,000 to an account or accounts
     designated by NewCo;

          B.  Copies of the Operating Agreement executed by Insight pursuant to
     which NewCo shall be managed, in the form of Exhibit A hereto;

          C.  Copies of board and other necessary resolutions represented under
     Section 5.2;

          D.  The certificates as described in Section 8.4;

          E.  All other documents, instruments and writings required to be
     delivered by Insight at Closing pursuant to the terms of this Agreement;
     and

          F.  Opinion of Counsel for Insight in a form and substance reasonably
     acceptable to Source.

     Section III.4.  Deliveries by NewCo.  At Closing, Source shall cause NewCo
                     -------------------
to deliver to Source and/or Insight, as applicable, the following;

          A.  Executed copies of the Assignment and License Agreement in the
     form of Exhibit B-1;

          B.  Executed copies of the Assignment Agreement in the form of Exhibit
     B-2;

          C.  An executed copy of the General Assignment, Bill of Sale and
     Conveyance in the form of Exhibit C;

          D.  Executed copies of this Agreement;

          E.  Executed copies of the Management Agreement; and

          F.          All other documents, instruments and writings required to
     be delivered by NewCo at Closing pursuant to the terms of this Agreement.

     Section III.5.  Termination.   This Agreement may be terminated at any
                     -----------
time prior to the Closing by mutual written agreement of the parties, or in
accordance with the following:

          A.  By Insight, if (i) the Closing has not occurred on or before the
     Final Closing Date other than as a result of a breach by Insight of its
     representations, warranties and/or covenants as set forth herein; or (ii)
     Source breaches any of its representations, warranties or covenants
     contained herein in any material respect and fails to cure such breach
     within thirty (30) days after its receipt of written notice thereof from
     Insight.

          B.  By Source, if (i) the Closing has not occurred on or before the
     Final Closing Date other than as a result of a breach by Source of its
     representations, warranties and/or covenants as set forth herein; or (ii)
     Insight breaches any of its representations, warranties or covenants
     contained herein in any material respect and fails to cure such breach
     within thirty (30) days after its receipt of written notice thereof from
     Source.

                                       7
<PAGE>

     Section III.6.  Effect of Termination.  If this Agreement is terminated
                     ---------------------
as provided in Section 3.5, then this Agreement will forthwith become null and
void and there will be no liability on the part of any party to any other party
or any other Person in respect thereof, provided that:

          A.   Withdrawal of Applications.  All filings, applications and other
               --------------------------
     submissions relating to the consummation of the transaction contemplated
     hereby shall, to the extent practicable, be withdrawn from the agency or
     other Person to whom made.

          B.   Breach by Insight.  No such termination will relieve Insight from
               -----------------
     liability for a breach of representations, warranties or covenants by
     Insight of this Agreement, and in such event the Company shall have the
     right to sue Insight for monetary damages.

          C.   Breach by the Company.  No such termination will relieve the
               ---------------------
     Company from liability for a breach of representations, warranties or
     covenants by the Company of this Agreement, and in such event Insight shall
     have all rights and remedies available at law and equity, including the
     remedy of specific performance.  Insight shall have the right to sue for
     specific performance of this Agreement without termination of this
     Agreement in the event of a breach of this Agreement by Source. The parties
     recognize  that if the Company breaches this Agreement and refuses to
     perform under the provisions of this Agreement, monetary damages alone
     would not be adequate to compensate Insight for its injury, and the Company
     hereby waives the defense that there is an adequate remedy at law.

          D.   Mutual Breach.  Without limiting the generality of the foregoing,
               -------------
     or any applicable law, (i) Insight may not rely on the failure of any
     condition precedent set forth in Article VII of this Agreement and (ii)
     Source may not rely on the failure of any condition precedent set forth in
     Article VIII of this Agreement, in the case of (i) or (ii) above to be
     satisfied as a ground for termination of this Agreement by such party if
     such failure was caused by such party's (or parties') failure to act in
     good faith, or a breach of or failure to perform its representations,
     warranties, covenants or other obligations in accordance with the terms
     hereof.

     Section III.7.  Risk of Loss.  The risk of loss or destruction of or
                     ------------
damage to the Source Assets from any cause whatsoever at all times on or
subsequent to the execution of this Agreement, but prior to the Closing Date,
shall be borne by Source. Subsequent to the Closing Date, the risk of loss or
destruction of or damage to the Assets shall be borne by NewCo.

                                   ARTICLE IV
                    Representations and Warranties of Source
                    ----------------------------------------

     Source hereby represents and warrants to Insight and NewCo as follows:

     Section 4.1.    Corporate Existence and Qualification.   Source is a
                     -------------------------------------
corporation duly incorporated, validly existing and in good standing under the
laws of the State of Delaware.  Source is duly qualified to do business and in
good standing in each jurisdiction in which the Source Assets owned or leased by
it, or the nature of its activities with respect to the Source Assets makes such
qualification necessary, except in such jurisdictions where the failure to be so
qualified or in good standing would not have a material adverse effect on the
Source Assets, on NewCo or the transactions contemplated under this Agreement
("Source Material Adverse Effect").  Each of the Source Subsidiaries is a
corporation duly incorporated, validly

                                       8
<PAGE>

existing and in good standing under the laws of the jurisdiction of its
incorporation. Each Source Subsidiary is duly qualified to do business and in
good standing in each jurisdiction in which the assets owned or leased by it, or
the nature of its activities makes such qualification necessary, except in such
jurisdictions where the failure to be so qualified or in good standing would not
have a Source Material Adverse Effect. No Source Subsidiary has any subsidiaries
other than a Source Subsidiary.

     Section 4.2.   Capitalization.  As of the date hereof,  the capitalization
                    --------------
of Source is as set forth on Schedule 4.2 hereof.  Other than pursuant to this
Agreement, there are no outstanding or authorized options, warrants, purchase
rights, subscription rights, conversion rights, exchange rights, or other
contracts or commitments that could require NewCo to issue, sell, or otherwise
cause to become outstanding any of NewCo's capital stock.

     Section 4.3    Corporate Authority, Approval and Enforceability.  A. Source
                    ------------------------------------------------
has all requisite corporate power and corporate authority to execute and deliver
this Agreement and, subject to the consents and approvals referenced in Article
VI hereof, to perform its obligations under this Agreement.  The execution and
delivery of this Agreement by Source in accordance with the terms hereof, and
the performance of the transactions contemplated hereunder by Source, have been
duly and validly approved by its Board of Directors.  This Agreement is, and all
such other documents and agreements required to be executed and delivered
hereunder, when so executed and delivered by Source will be, subject to the
consents and approvals referenced in Article VI hereof, valid, legal and binding
obligations of Source, enforceable against it in accordance with their terms,
except as limited by bankruptcy and insolvency laws and other laws affecting the
rights of creditors generally and the application of general equitable
principles.

          B. The execution and delivery of this Agreement and such other
documents and agreements as may be required hereby and thereby, and the
consummation of the transactions contemplated hereby by Source will not, subject
to the consents and approvals referenced in Article VI hereof : (i) violate any
law, regulation, order or decree, or (ii) conflict with or result in any breach
of, or constitute a default under, Source's corporate charter or bylaws, or any
agreement or contract to which Source is a party, including without limitation,
the letter of intent with Prevue Ventures, Inc. dated February 10, 1999 (the
"Prevue Letter"), or by which it or the Source Assets are bound or affected,
except that certain agreements identified on Schedule 2.1D  may require the
consent of the other party to the assignment of such agreement or agreements and
Source covenants to obtain these consents in Section 6.2.C. or to indemnify
Insight and NewCo in the event such consents are not obtained.  The exclusivity
period under the Prevue Letter has expired and Source has no further obligations
pursuant to the Prevue Letter.

     Section 4.4.   Assets.  Except as set forth on Schedule 4.4, Source has
                    ------
good and valid title to all of the Source Assets to be contributed to NewCo
hereunder, free and clear of any liens, claims, security interests or
encumbrances of any nature except for Permitted Liens.  The Source Equipment and
other tangible assets are in good operating condition and repair, ordinary wear
and tear excepted.  There are no options, rights, warrants or other agreements
to acquire, or other right to, any equity interest in the Source Subsidiaries
held by any Person, other than as evidenced by the Source Subsidiaries Stock.
The Source Assets constitute all assets owned by Source which are currently used
in the Transferred Businesses and all assets owned by Source which have use in
the conduct of the Transferred Businesses as the businesses are contemplated to
be conducted.

     Section 4.5.   Contracts.  Except for the Source Contracts, neither Source
                    ---------
nor any Source Subsidiary is a party to or bound by any written or oral lease,
license, agreement or other contract or legally binding contractual rights,
obligations or commitments necessary to the operation or ownership of the Source

                                       9
<PAGE>

Assets.  Schedule 2.1D contains a list of each of the Source Contracts (all as
amended) necessary to ownership, use, operation or which otherwise relates to
the Source Assets and the Transferred Business. Each Source Contract is in full
force and effect, and no event has occurred which would give rise to rights in
any party thereto to declare an event of default thereunder or breach thereof,
except where the failure to so be in full force and effect or such default or
breach would not result in a Source Material Adverse Effect. As of the date
hereof, no material customer or supplier has advised either Source or the Source
Subsidiaries in writing that it will stop or materially decrease the rate of
business done with such party pursuant to any Source Contract.  Except as set
forth in Schedule 2.1D or except as would not result in a Source Material
Adverse Effect, the execution, delivery and performance of this Agreement and
the consummation of the transactions contemplated hereby will not result in or
give any Person additional rights or entitlement under, or any right of
termination, cancellation, acceleration or modification with respect to, the
Source Contracts. Insight has been provided with a true copy of all written
contracts and agreements comprising the Source Contracts, together with all
written amendments, waivers or other modifications thereto.  Other than the
Source Contracts to be transferred to NewCo, Source has no other contracts,
agreements or understandings or entered into any other transactions that grant
or otherwise provide any special status, preferences or rights to a third party
which could in turn precipitate, activate or otherwise create any "most favored
nations" or similar status, preferences or rights in any party with whom Source
or its Subsidiaries has any contract, agreement or understanding which is
assigned to NewCo or related to the Transferred Business, or with whom NewCo may
hereafter have any contract, agreement or understanding related to the
Transferred Business.

     Section 4.6.   Litigation.  Schedule 4.6 contains a true, correct and
                    ----------
complete list of all actions, suits, demands, proceedings or governmental
investigations (collectively "Source Litigation") which is pending against
Source or the Source Assets and identifies the Source Litigation being
transferred to NewCo. Schedule 4.6 also identifies and contains a true, correct
and complete list of the Source Litigation being retained by Source which is
pending against Source or the Source Assets with respect to which demand has
been made for $10,000 or more.  Except as set forth on Schedule 4.6, there are
no pending or outstanding actions, suits, proceedings, orders, judgments,
injunctions, awards, or decrees of or before any governmental body, commission,
tribunal, arbitrator, board, court, agency or instrumentality, which would have
a Source Material Adverse Effect.  To the best of Source's knowledge after due
inquiry of all officers who in the normal course of their duties would have a
reasonable basis for being informed of such matters, except as set forth on
Schedule 4.6: (a) no claims or causes of action have been asserted that would
result in such an action, suit, proceeding, order, judgment, injunction, award,
or decree of or before any governmental body, commission, tribunal, arbitrator,
board, court, agency or instrumentality, which would have a Source Material
Adverse Effect; and (b) there are no such claims or causes of action in
existence which would have a Source Material Adverse Effect.

     Section 4.7.   Compliance with Laws.   Each of Source and the Source
                    --------------------
Subsidiaries are  in material compliance with all applicable statutes, laws,
ordinances, regulations, rules and orders of any federal, state or local
government, or any governmental department or agency ("Governmental Authority")
or any judgment, decree or order of any court applicable to them and/or the
Source Assets or applicable to their employees, benefits, compensation and/or
working conditions and/or hiring, nondiscrimination and promotion practices
except where the failure to so comply would not result in a Source Material
Adverse Effect.  Source is in compliance, in all material respects, with all
permits, licenses or other authorizations of Governmental Authorities which are
required for the operation of the Source Assets and all of such permits,
licenses and authorizations that are necessary for the operation of the
Transferred Business are fully transferrable to NewCo.  Neither Source nor any
Source Subsidiary has received any written notice, report or information
regarding any corrective, investigatory or remedial obligations, arising under
applicable laws,

                                       10
<PAGE>

ordinances, regulations, rules, or orders with respect to past or present
operations of Source, the Source Subsidiaries or the Source Assets from any
Governmental Authority that would have a Source Material Adverse Effect.

     Section 4.8    Licensed Intellectual Property and Intangible Property and
                    ----------------------------------------------------------
     Data.
     ----

          A.  To the best of Source's knowledge, except as set forth on Schedule
     4.8, Source and/or the Source Subsidiaries own or have the exclusive right
     to use pursuant to license, sublicense, agreement, or permission all Source
     Intellectual Property necessary for the operation of the businesses of
     Source and the Source Subsidiaries as presently conducted without any
     further licenses or grants of rights.  Each item of Source Intellectual
     Property owned or used by Source or the Source Subsidiaries immediately
     prior to the Closing hereunder will be owned or available for use by NewCo
     on identical terms and conditions immediately subsequent to the Closing
     hereunder.  Each of Source and the Source Subsidiaries has taken all
     necessary action in accordance with prudent business practices to maintain
     and protect each item of Source Intellectual Property that it owns or uses.
     Source has acquired any and all rights that its employees and independent
     contractors have, had or may have had to the Source Intellectual Property.
     To the best of Source's knowledge, any and all consents or approvals
     necessary to be obtained in connection with the sale, transfer, licensing,
     or other disposal of any of the Source Intellectual Property, or in
     connection with the granting of any other rights thereunder, both prior to
     the date hereof and through and including the transactions contemplated at
     Closing, have been properly provided or obtained.

          B.  Except as set forth in the Financial Statements  referenced in
     Section 4.10, none of Source, the Source Subsidiaries and the directors and
     officers (and employees with responsibility for intellectual property
     matters) of Source or the Source Subsidiaries has received in writing any
     charge, complaint, claim, demand, or notice from third parties alleging
     that the Source Intellectual Property interferes with, infringes upon,
     misappropriates or is otherwise conflicting with or in violation of the
     intellectual property rights of such third parties (including any claim
     that any of Source and the Source Subsidiaries must license or refrain from
     using either the Source Intellectual Property or any intellectual property
     rights of such third parties).

          C.  Schedule 2.1B identifies each patent or registration which has
     been issued to either Source or the Source Subsidiaries with respect to any
     of the Source Intellectual Property, and identifies each pending patent
     application or application for registration which either Source or the
     Source Subsidiaries has made with respect to any of the Source Intellectual
     Property. Source has delivered to Insight correct and complete copies of
     all such patents, registrations, applications, licenses, agreements, and
     permissions (as amended to date), and will transfer to NewCo correct and
     complete copies of all other written documentation evidencing ownership and
     prosecution (if applicable) of each such item.  Schedule 2.1B also
     identifies each trade name or unregistered trademark used by either Source
     or the Source Subsidiaries in connection with any of the Transferred
     Businesses.  Except as set forth on Schedule 4.8, with respect to each
     patent included in the Source Intellectual Property:

               (i)      Source or the Source Subsidiaries possess all right,
          title, and interest in and to the item, free and clear of any security
          interest, license, or other restriction;

                                       11
<PAGE>

               (ii)     the item is not subject to any outstanding injunction,
          judgment, order, decree, ruling, or charge;

               (iii)    no action, suit, proceeding, hearing, investigation,
          charge, complaint, claim, or demand is pending or, to the knowledge of
          Source, is threatened which challenges the legality, validity,
          enforceability, use, or ownership of the item; and

               (iv)     there is no outstanding agreement by Source nor any
          Source Subsidiary to indemnify any Person for or against any
          interference, infringement, misappropriation, or other conflict with
          respect to the item.

          Further, Schedule 4.8 identifies each license, agreement, or other
     permission pursuant to which either of Source or any Source Subsidiary has
     granted rights of ownership or use to, or under which rights of ownership
     or use are created for the benefit of, any third party with respect to the
     Source Intellectual Property.

          D.  Schedule 2.1B also identifies each item of Source Intellectual
     Property that is material to the Transferred Business and that is owned by
     any third party and that either Source or any Source Subsidiary uses
     pursuant to license, sublicense, agreement, or permission and Schedule 2.1B
     also indicates whether such item is assignable or transferable without the
     consent of the third party.  Source has delivered to Insight correct and
     complete copies of all such licenses, sublicenses, agreements, and
     permissions (as amended to date).  With respect to each such item of Source
     Intellectual Property:

               (i)      the license, sublicense, agreement, or permission
          covering the item is legal, valid, binding, enforceable, and in full
          force and effect;

               (ii)     unless otherwise indicated on Schedule 2.1B, the
          license, sublicense, agreement, or permission is freely transferrable
          and/or assignable and the transferee thereof will obtain all rights,
          privileges of ownership or use or benefits inuring to the transferor
          thereunder;

               (iii)    no party to the license, sublicense, agreement, or
          permission is in breach or default, and no event has occurred which
          with notice or lapse of time would constitute a breach or default or
          permit termination, modification, or acceleration thereunder;

               (iv)     no party to the license, sublicense, agreement, or
          permission has repudiated any provision thereof;

               (v)      to the best of Source's knowledge, with respect to each
          sublicense, the representations and warranties set forth in
          subsections (i) through (iv) above are true and correct with respect
          to the underlying license;

                                       12
<PAGE>

               (vi)     to the best of Source's knowledge, the underlying item
          of intellectual property is not subject to any outstanding injunction,
          judgment, order, decree, ruling, or charge; and

               (vii)    to the best of Source's knowledge, no action, suit,
          proceeding, hearing, investigation, charge, complaint, claim, or
          demand is pending or, to the knowledge of Source, is threatened which
          challenges the legality, validity, or enforceability of the underlying
          item of intellectual property.

     Section 4.9.   Taxes.    Except as set forth on Schedule 4.9, Source and
                    -----
the Source Subsidiaries (with respect to returns filed either on a separate or
consolidated or combined basis) have timely filed and accurately prepared, or
will timely and accurately prepare and file, all federal, state, local, and
territorial returns, declarations and reports, information returns and
statements  required to be filed by or with respect to Source and/or the Source
Subsidiaries on or before the Closing Date, in respect of any Taxes for each
period ending on or before the Closing Date ("Source Returns").  All Taxes shown
as due on the Source Returns, together with applicable interest and penalties,
have been or will be timely paid in full, and no notice of audit or adjustment
has been received from the Internal Revenue Service or any other taxing
authority in connection with any of the Source Returns, and except as set forth
in Schedule 4.9, no waivers of statutes of limitations have been given or
requested.  Source or the Source Subsidiaries have duly withheld and paid all
Taxes required to be withheld or paid with respect to amounts paid to employees,
independent contractors or other third parties.  Except for Permitted Liens,
there are currently no liens for Taxes upon the Source Assets.

     Section 4.10.  Financial Statements.  Source has filed with the Securities
                    --------------------
and Exchange Commission ("SEC") on Form 10-K, its audited consolidated financial
statements as of and for the twelve months ended December 31, 1998, and its
unaudited consolidated financial statements on Form 10-Q for the three month
period ended March 31, 1999 (collectively, the "Source Financial Statements").
The Source Financial Statements (a) fairly present, in all material respects,
the financial position of Source and the Source Subsidiaries as of the date
thereof and the results of operations for the periods covered thereby; and (b)
have been prepared in accordance with generally accepted accounting principles,
applied on a consistent basis.

     Section 4.11.  Governmental Consents and Approvals.  Except for required
                    -----------------------------------
filings with the SEC, the National Association of Securities Dealers and with
the Department of Justice ("DOJ") and Federal Trade Commission ("FTC") pursuant
to the HSR Act, the execution, delivery and performance by Source of this
Agreement and the consummation of the transactions contemplated hereby require
no action by or in respect of, or filing with or notice to, any United States
Governmental Authority.

     Section 4.12.  Brokers.  Except as described on Schedule 4.12, no broker,
                    -------
finder or investment banker is entitled to any brokerage, finder's fee or other
fee or commission in connection with the transactions contemplated by this
Agreement based upon any arrangements made by or on behalf of Source.

     Section 4.13.  Transactions with Interested Persons; Customers.  To the
                    -----------------------------------------------
best of Source's knowledge, except as disclosed in Schedule 4.13, no officer,
director, supervisory employee or owner of more than 3% of the stock of Source
owns, directly or indirectly, greater than a 3% interest in, or serves as an
officer or director of, any competitor, customer or unrelated third party
supplier of Source or any Source Subsidiary, or any Person who is a party to a
Source Contract or other arrangement with Source or any Source Subsidiary with
respect to the Transferred Businesses.

                                       13
<PAGE>

     Section 4.14.  Acquisition for Investment.  Source is acquiring its
                    --------------------------
ownership interest in NewCo for its own account, for investment purposes only,
and not with a view to, or for sale in connection with, a distribution, as that
term is used in Section 2(11) of the 1933 Act, in a manner which would require
registration under the 1933 Act or any state securities laws.  Source
acknowledges the ownership interests in NewCo have not been registered under the
1933 Act or the securities laws of any state and are being offered and sold
pursuant to applicable exemptions from such registration and will be issued as
"restricted securities" as defined by Rule 144 promulgated pursuant to the 1933
Act.

     Section 4.15.  Disclosures.    Neither this Agreement, nor any schedule or
                    -----------
exhibit hereto, contains any untrue statement by the Company of a material fact
or omits a material fact necessary to make the Company's statements contained
herein or therein, in light of the circumstances in which they were made, not
misleading.


                                   ARTICLE V
                   Representations and Warranties of Insight
                   -----------------------------------------

     Insight represents and warrants to Source and NewCo as follows:

     Section 5.1.   Existence and Qualification.   Insight is a limited
                    ---------------------------
liability company organized, validly existing and in good standing under the
laws of the State of Delaware.  Insight is duly qualified to do business and in
good standing in each jurisdiction in which the assets owned or leased by it, or
the nature of its activities makes such qualification necessary, except in such
jurisdictions where the failure to be so qualified or in good standing would not
have a material adverse effect on the transactions contemplated hereunder or on
NewCo.

     Section 5.2.   Authority, Approval and Enforceability.   A. Insight has all
                    --------------------------------------
requisite limited liability company power and authority to execute and deliver
this Agreement and, subject to the consents and approvals referenced in Article
VI hereof, to perform its obligations under this Agreement.  The execution and
delivery of this Agreement by Insight in accordance with the terms hereof, and
the performance of the transactions contemplated hereunder by Insight, will have
been duly and validly approved by its member prior to the Closing Date.  This
Agreement is, and all such other documents and agreements required to be
executed and delivered hereunder, when so executed and delivered by Insight will
be, subject to the consents and approvals referenced in Article VI hereof,
valid, legal and binding obligations of Insight, enforceable against it in
accordance with their terms, except as limited by bankruptcy and insolvency laws
and other laws affecting the rights of creditors generally and the application
of general equitable principles.

          B. The execution and delivery of this Agreement and such other
documents and agreements as may be required hereby and thereby, and the
consummation of the transactions contemplated hereby by Insight will not,
subject to the consents and approvals referenced in Article VI hereof:  (i)
violate any law, regulation, order or decree; or (ii) conflict with or result in
any breach of, or constitute a default under, Insight's Certificate of
Formation, limited liability company agreement, if any, or any agreement or
contract to which it is a party or by which it or its assets are bound or
affected.

     Section 5.3.   Governmental Consents and Approvals.  Except for required
                    -----------------------------------
filings by Insight's parent with the SEC and with the Department of Justice and
Federal Trade Commission under the HSR Act, the execution, delivery and
performance by Insight of this Agreement and the consummation of the
transactions contemplated hereby require no action by or in respect of, or
filing with or notice to, any governmental or regulatory body, agency or
official

                                       14
<PAGE>

     Section 5.4.   Further Assurances.  At any time and from time to time after
                    ------------------
the Closing, Insight shall, at the reasonable request and expense of Source or
NewCo (but without any further consideration from Source or NewCo), execute,
acknowledge and deliver or cause to be executed, acknowledged and delivered,
such further instruments as may be necessary to otherwise fulfill the terms and
conditions contained in this Agreement.

     Section 5.5.   Brokers.  No broker, finder or investment banker is entitled
                    -------
to any brokerage, finder's fee or other fee or commission in connection with the
transactions contemplated by this Agreement based upon any arrangements made by
or on behalf of Insight or its Affiliates.

     Section 5.6.   Acquisition for Investment.  Insight is acquiring its
                    --------------------------
ownership interest in NewCo for its own account, for investment purposes only,
and not with a view to, or for sale in connection with, a distribution, as that
term is used in Section 2(11) of the 1933 Act, in a manner which would require
registration under the 1933 Act or any state securities laws.  Insight
acknowledges the ownership interests in NewCo have not been registered under the
1933 Act or the securities laws of any state and are being offered and sold
pursuant to applicable exemptions from such registration and will be issued as
"restricted securities" as defined by Rule 144 promulgated pursuant to the 1933
Act.


                                   ARTICLE VI
                                   Covenants
                                   ---------

     Section 6.1.   Operation of the Assets.  Between the date hereof and the
                    -----------------------
Closing Date, each of Source and Insight shall take all such actions within its
power to cause NewCo to carry out any agreements and obligations contemplated
herein.  Between the date hereof and the Closing, except as contemplated by this
Agreement or otherwise consented to in writing by the other party, each of
Source and the Source Subsidiaries: (a) shall keep in full force and effect its
respective corporate existence, and neither will combine, merge or consolidate
or agree to combine, merge or consolidate with any other entity in any manner;
and (b) will maintain the Source Assets in the ordinary course of business,
shall not grant any license or rights with respect to the Source Intellectual
Property, and will generally conduct its business associated with the Source
Assets in the ordinary course in accordance with past practices, and, as
relating to the Source Assets, use commercially reasonable efforts to maintain
relationships with contract parties, suppliers, trade creditors, customers and
employees, and preserve the goodwill of advertisers, suppliers, customers and
others having business relations with Source or the Source Subsidiaries.
Without limiting the generality of the foregoing, between the date hereof and
the Closing, except as contemplated by this Agreement or otherwise previously
consented to in writing by the other party: (i)  neither Insight nor Source
shall become a party to any agreement which, by its terms, restricts Insight or
Source from performance of the terms hereof; and (ii) Source shall not enter
into any contract related to or affecting the Source Assets in an amount
exceeding $20,000, (iii) except in the ordinary course of business, enter into
any affiliation contracts, or (iv) incur any capital expenditure to be
transferred to NewCo in excess of $20,000 without the consent of Insight, which
consent shall not be unreasonably withheld.  Each of Insight and Source shall
promptly notify the other by written notice in the event of a breach of any
covenant contained in this Section 6.1 or upon the occurrence of any event,
fact, circumstance or occurrence which make any representation, warranty or
disclosure made by such party untrue, incorrect or incomplete as of the date of
occurrence of such event, fact, circumstance or occurrence.  Source and Insight
agree that the transactions described on Schedule 6.1 hereof have been approved
by Insight and shall not constitute a violation of the covenants set forth in
this Section 6.1.

                                       15
<PAGE>

     Section 6.2.   Source Filings and Consents.
                    ---------------------------

          A.        Governmental Consents and Approvals.  Source shall file
                    -----------------------------------
                    preliminary proxy materials with the SEC within twenty (20)
                    business days following the execution of this Agreement, and
                    will thereafter as promptly as possible file definitive
                    proxy materials with the SEC, using good faith commercially
                    reasonable efforts in responding to any comments of the SEC
                    staff regarding the preliminary proxy materials. Within
                    thirty (30) days from the date of this Agreement, if
                    required, Source will file with the FTC and DOJ the
                    notification form, together with all necessary materials and
                    information, to attempt to secure the expiration or
                    termination of all applicable waiting period(s) relating to
                    any or all of the transactions contemplated hereunder as
                    required on its part under the HSR Act, and will use good
                    faith commercially reasonable efforts in promptly
                    responding, after consultation with Insight, and in
                    cooperation with Insight, to any additional requests for
                    information that may be issued by the FTC or DOJ in response
                    thereto.

          B.        Other Consents and Approvals.  Upon filing its definitive
                    ----------------------------
                    proxy material, Source agrees: (i) that it shall use its
                    best efforts to provide third parties with approval rights
                    all relevant information pertaining to the transactions for
                    which approval is sought, to initiate communications with
                    such parties in order to obtain their consents and to
                    encourage such parties to render their consents; and (ii)
                    that it will utilize good faith commercially reasonable
                    efforts in taking other actions to secure all approvals
                    which are necessary for the consummation of the transactions
                    contemplated hereunder. These efforts shall be made by
                    Source to secure the vote or consent of its stockholders
                    (both common and preferred) as is necessary to approve the
                    transactions contemplated hereby and by the Stock Purchase
                    Agreement and to secure the consents and approvals necessary
                    from holders of its Senior Secured Notes, or any other party
                    who may, by law or contractual right, have the right to
                    consent to and approve the transactions contemplated hereby
                    by Source and by the Stock Purchase Agreement by Source.

          C.        Consents to Transfer of Certain Source Assets.  In addition,
                    ---------------------------------------------
                    Source shall (i) obtain the necessary consents from third
                    parties with regard to each license, sublicense, agreement,
                    or permission scheduled on Schedule 2.1D which is indicated
                    as being only transferrable or assignable with the consent
                    of the third party and (ii) use its commercially reasonable
                    efforts, both before and after Closing, to obtain any
                    necessary consents (which shall not include any obligation
                    to pay for such consent or assume any liabilities in
                    connection therewith) to the assignment of the Source
                    Contracts to NewCo; provided that in each case, unless
                    reasonably acceptable to Insight, such consent shall not
                    require NewCo or Insight to agree to make any material
                    payments or incur any additional material obligation as a
                    condition to obtaining such consent or accept, agree or
                    accede to any modification or amendment to the licence,
                    sublicense, agreement, permission or Source Contract for
                    which consent is being sought.

     Section 6.3.   Further Assurances.  At any time and from time to time after
                    ------------------
the Closing, Source shall, at the reasonable request and expense of  NewCo (but
without any further consideration from  NewCo),

                                       16
<PAGE>

execute, acknowledge and deliver or cause to be executed, acknowledged and
delivered, such further instruments of conveyance, assignment and transfer, and
to take all such actions as Insight or NewCo shall reasonably request in order
to more fully and effectively vest in NewCo, or confirm NewCo's title or rights
to the Source Assets (including but not limited to the Source Intellectual
Property which will be transferred to NewCo by Source) and to otherwise fulfill
the terms and conditions contained in this Agreement.

     Section 6.4.   Insight Filings and Consents.
                    ----------------------------

          A.        Governmental Consents and Approvals.  Within thirty (30)
                    -----------------------------------
                    days from the date of this Agreement, if required, Insight
                    will file with (or will have filed by its ultimate parent)
                    the FTC and DOJ the notification form, together with all
                    necessary materials and information, to attempt to secure
                    the expiration or termination of all applicable waiting
                    period(s) relating to any or all of the transactions
                    contemplated hereunder as required on its part under the HSR
                    Act, and will use good faith commercially reasonable efforts
                    in promptly responding, after consultation with and in
                    cooperation with Source, to any additional requests for
                    information that may be issued by the FTC or DOJ in response
                    thereto.

          B.        Other Consents.    Insight will use its commercially
                    --------------
                    reasonable efforts to secure the consents and approvals
                    necessary from any party who may, by law or contractual
                    right, have the right to consent to and approve the
                    transactions contemplated hereby by Insight and by the Stock
                    Purchase Agreement by Insight. In addition, Insight agrees
                    to reasonably cooperate with Source in its efforts to obtain
                    any necessary consents and approvals in order to fulfill
                    Source's covenants under Section 6.2 above, provided that,
                    unless reasonably acceptable to Insight, such cooperation
                    shall not require Insight to agree to make any material
                    payments or incur any additional material obligation as a
                    condition to obtaining such consent or accept, agree or
                    accede to any modification or amendment to the licence,
                    sublicense, agreement, permission or Source Contract for
                    which consent is being sought.

     Section 6.5.   Access to Information.  From the date hereof to Closing,
                    ---------------------
Source shall cause its officers, directors, employees and agents to afford the
directors, officers, employees, agents, representatives and advisors of Insight
access upon reasonable notice at all reasonable time to its officers, employees,
agents, properties, books, records, and contracts, as Insight may reasonably
request for purposes of conducting review, inspection and evaluation of the
Source Assets (including, but not limited to the Source Intellectual Property);
provided, however, Source shall not be required to provide such access or
information to the extent that it has been advised by counsel that the provision
of such access or information could be violative of antitrust laws or existing
confidentiality agreements to which it is subject.  Each of Insight and Source
shall continue to maintain in confidence and will not use or disclose to others,
or permit its representatives to use or disclose to others, other than for the
purpose of confirming the information obtained in its due diligence,
information, data or procedures (including information related to costs, sales,
contracts, employees, customers, suppliers, financial condition or prospects)
which may be of a confidential nature which they have received from the other
party ("Confidential Information"), all in accordance with the terms of the Non-
Disclosure Agreement dated July 29, 1999.  In the event the transactions
contemplated by this Agreement are not consummated for any reason (including,
without limitation, the failure to obtain the consents and approvals referenced
in Article VI hereof), each of Insight and Source shall promptly return to the
other all documents and records containing or referring to the Confidential
Information, including without limitation, any records contained on computer
hard disk, back-up drive or e-mail.  All documents

                                       17
<PAGE>

and other writings, in any such form, prepared based on the Confidential
Information shall be destroyed, and such destruction shall be confirmed in
writing to Source by an authorized officer who supervised such destruction.

     Section 6.6.   Management Agreement.  A. Source and Insight covenant and
                    --------------------
agree to each use commercially reasonable efforts to finalize the terms of a
management agreement (the "Management Agreement") to be executed upon the
Closing in accordance with this Section 6.6.

          B.        The Management Agreement shall provide, subject to the
limitations and approval rights set forth in this Agreement and the Operating
Agreement, that the Manager shall have power and authority, on behalf of NewCo
itself and on behalf of its Subsidiaries, among other things, to (i) purchase,
lease or otherwise acquire, or sell, lease or otherwise dispose of, any
property, (ii) form Subsidiaries, (iii) open bank accounts and otherwise invest
funds, (iv) incur or guarantee indebtedness, (v) authorize a Member to guarantee
indebtedness of NewCo or any of its Subsidiaries, (vi) issue additional Units,
(vii) purchase insurance on the business and assets of NewCo, (viii) commence
lawsuits and other proceedings, (ix) enter into any agreement, instrument or
other writing, (x) retain accountants, attorneys or other agents, and (xi) take
any other lawful action that the Manager considers necessary, convenient or
advisable in connection with the business of NewCo.  Subject to the limitations
and approval rights set forth in this Agreement, the Operating Agreement and the
Management Agreement, the Manager shall have the power to cause NewCo to enter
into contracts with Affiliates of NewCo or the Manager in respect of property,
services, or credit in the ordinary course of business, but only if the monetary
or business consideration arising therefrom would be comparable and
substantially as advantageous to NewCo as in a comparable transaction with a
Person not an Affiliate.

          C.        The Management Agreement will set forth the terms under
which the business of NewCo will be conducted, including without limitation, the
employees, if any, to be hired by NewCo and adequate arrangements for other
necessary services and business functions of NewCo, such as accounting,
administrative, technical, sales and marketing, access, distribution and/or
other services. Except to the extent mutually agreed to otherwise by Insight and
Source, Source shall continue to provide all necessary services and/or all
business functions for NewCo and shall be reimbursed for the costs and expenses
related to providing these necessary services and/or business functions by NewCo
without any markup.  Upon the date which is ninety (90) days after Closing, in
the event and to the extent that Insight and Source have not agreed as to the
terms of the Management Agreement, then either Source or Insight may elect to
initiate arbitration and shall have fifteen (15) days from the expiration of
such ninety (90)-day period within which to mutually agree on an arbitrator.  In
the event that Source and Insight do not agree on an arbitrator within the
fifteen day period, by request of either Insight or Source, the American
Arbitration Association shall appoint an arbitrator.  The cost of such
arbitrator shall be borne equally by Source and Insight.  Both Insight and
Source shall submit a proposed Management Agreement to the arbitrator, and the
arbitrator shall select either the proposed Management Agreement of Insight or
the proposed Management Agreement of Source.  Such selected proposal shall
constitute the terms of the Management Agreement.

          D.        The Management Agreement shall contain, in addition to the
customary terms and conditions of a management arrangement as contemplated
herein and other terms as mutually agreed to by the parties, the following
provisions:

               (i)      "Developments" means any and all materials,
          developments, inventions, improvements or modifications (including
          computer software and computer software documentation), whether
          patentable or unpatentable, copyrightable or uncoyrightable, which

                                       18
<PAGE>

          are developed by employees, officers, agents, subcontractors, or
          authorized assigns of Source in the performance of the Management
          Agreement.

               (ii)     "Intellectual Property Rights" means rights given by law
          in intellectual information, including, but not limited to, Patents,
          copyrights, trade secrets, and know-how.

               (iii)    "Patents" means patent application(s) and patent(s),
          including any and all continuations, continuations-in-part, divisions,
          reissues, reexaminations, and extensions thereof.

               (iv)     NewCo shall have the sole and exclusive ownership of the
          Developments, including, without limitation, the Intellectual Property
          Rights (hereinafter referred to as "NewCo Intellectual Property
          Rights") in the Developments.  Copyrightable aspects of the
          Developments shall be works made for hire, vesting sole and exclusive
          ownership in such Developments to NewCo.  To the extent such
          copyrightable aspects of the Developments are deemed not to be works
          made for hire, all right, title and interest in and to the
          Developments shall be deemed automatically assigned to NewCo.  Source
          shall, upon written request by NewCo, execute and deliver to NewCo any
          documents necessary to vest in NewCo the sole and exclusive ownership
          of the Developments, including, without limitation, those documents
          necessary to vest in NewCo sole and exclusive ownership of the NewCo
          Intellectual Property Rights.

               (v)      At its option and expense, NewCo may prepare, file,
          prosecute and/or maintain copyright registrations or Patents
          (hereinafter referred to as "NewCo Copyrights and Patents") in any
          country of the world based on the Developments. Source and its
          employees, officers, agents, subcontractors, or authorized assigns
          shall reasonably assist NewCo in the preparation, filing, prosecution
          and/or maintenance of the NewCo Copyrights and Patents and shall, upon
          written request by NewCo, execute and deliver to NewCo such documents
          as may be necessary or advisable to permit NewCo to prepare, file,
          prosecute and/or maintain the NewCo Copyrights and Patents. NewCo
          shall be the sole owner of the NewCo Copyrights and Patents.

               (vi)     The contributions by Source relating to future
          developments shall not affect Source's ownership interest, Percentage
          Interest or Units in NewCo.

     Section 6.7.   Affiliation, License and Escrow Agreements.  Source and
                    ------------------------------------------
Insight covenant and agree to use commercially reasonable efforts to finalize
prior to the Closing Date the terms and provisions of (a) an Affiliation
Agreement relating to the carriage of the Interactive Channel over Insight's
cable television systems; (b) a License Agreement granting Insight a license,
for the same length of time as the term stated in the Affiliation Agreement
(notwithstanding the termination of the Affiliation Agreement as a result of
NewCo's filing for bankruptcy), to use NewCo's intellectual property in
connection with Insight's cable television systems; and (c) an Escrow Agreement
that would provide Insight with access to and the

                                       19
<PAGE>

right to use the source code and any other information necessary for Insight to
continue using NewCo's intellectual property pursuant to the License Agreement
in the event NewCo breached the License Agreement, became insolvent, or filed
for protection of the bankruptcy laws. In the event definitive Affiliation,
License and Escrow Agreements are entered into between Source and Insight prior
to the Closing Date, Source and Insight covenant and agree that Source shall
assign such agreements to NewCo, and NewCo shall assume such agreements, in
their entirety on the Closing Date and such contribution by Source shall not
affect Source's ownership interest, Percentage Interest or Units in NewCo.

     Section 6.8.   Public Announcements.  Source and Insight covenant and agree
                    --------------------
with each other that subject to applicable securities law or stock exchange
requirements, each of Source and Insight shall promptly advise and consult with
the other before issuing, or permitting any of their respective directors,
officers, employees, agents or Affiliates to make any public disclosure or issue
any press release with respect to this Agreement or the transactions
contemplated hereby, but the parties acknowledge that Source will disclose
necessary information in its solicitation of proxies, approvals and consents as
required for the approval of the transactions contemplated hereunder.

     Section 6.9.   Preservation of Books and Records; Access.  Except as
                    -----------------------------------------
otherwise required by Section 9.4, for a period of five (5) years after the
Closing Date, Insight and Source shall cause NewCo to (i) preserve and retain
the records relating to the ownership and operation of the Source Assets
transferred to NewCo; and (ii) permit Source and Insight and their authorized
representatives to have reasonable access thereto and to meet with employees of
NewCo, on a mutually convenient basis, to obtain additional information and
explanations or conduct an audit with respect to such books and records.


                                   ARTICLE VII
                          Conditions Precedent to the
                         Closing Obligation of Insight
                         -----------------------------

     Insight's obligation to consummate the transaction contemplated by this
Agreement is subject to the fulfillment prior to or at the Closing, of each of
the following conditions, each of which may be waived at the sole discretion of
Insight:

     Section 7.1.   Accuracy of Representations and Warranties.  Each and every
                    ------------------------------------------
representation, warranty and covenant of Source under this Agreement shall be
true and accurate in all material respects as of the date when made and as of
the Closing, except to the extent a representation, warranty or covenant
specifically is stated to relate only to a precise date.  Not later than the
second business day prior to the anticipated day of Closing, Source will deliver
to Insight any revisions to any Source Schedule prepared and delivered hereunder
necessary to make such Source Schedule and the representations, warranties, and
covenants hereunder true and correct as of the Closing Date; the fact that such
different, changed or revised items are disclosed on the revised Source
Schedules does not constitute a waiver of Section 7.6, if applicable under the
terms thereof.

     Section 7.2.   Performance of Covenants and Agreements.  Source shall have
                    ---------------------------------------
performed in all material respects at or prior to the Closing all of the
covenants and agreements required to be performed by it at or prior to the
Closing in accordance with this Agreement.

     Section 7.3.   Litigation.  No action, suit, proceeding, investigation,
                    ----------
inquiry or request for information by any third person (including, but not
limited to, any Governmental Authority) shall have been

                                       20
<PAGE>

instituted or threatened against Source, Insight, NewCo or any of their
respective Affiliates that questions the validity or legality of this Agreement,
or the transactions contemplated hereby which, if successful, would prevent
Insight from consummating the transactions contemplated hereby or which would
create or cause NewCo or Insight or their respective Affiliates to suffer or
incur a material liability.

     Section 7.4.   Certificates of Source.  Source shall have delivered to
                    ----------------------
Insight a certificate signed by its President, certifying that (i) each and
every representation and warranty of Source under this Agreement is true and
accurate in all material respects as of the Closing; and (ii) Source has
performed in all material respects at or prior to the Closing all of the
covenants and agreements required to be performed by it at or prior to the
Closing in accordance with this Agreement.

     Section 7.5.   Stock Purchase Agreement.  The transactions contemplated by
                    ------------------------
the Stock Purchase Agreement shall have  closed simultaneously with the Closing
of the transactions contemplated hereby.

     Section 7.6.   Adverse Change.  Between December 31, 1998, and the Closing
                    --------------
Date there shall have been no material adverse change in the Source Assets
(including, but not limited to the Source Intellectual Property) or in the
financial condition or operations of Source and its Subsidiaries taken as a
whole, other than changes affecting the interactive advertising and interactive
media programming industries in general, changes as a result of general economic
conditions, or negative financial operating results for any financial period.

     Section 7.7.   Consents and Approvals.  All consents and approvals
                    ----------------------
necessary to be obtained by Source, Insight and Insight Inc., including without
limitation, (i) consents or expiration of waiting periods under the HSR Act,
(ii) bondholder and shareholder consents, and (iii) consents of third parties to
the transfer or assignment of Source Contracts or Source Intellectual Property
shall have been obtained to the reasonable satisfaction of Insight, with the
exception to this clause (iii) that, as conditions to Closing and only with
regard to each license, sublicense, agreement, or permission scheduled on
Schedule 2.1D  which is indicated as being only transferrable or assignable with
the consent of the third party,  Source shall only be required to obtain the
consents from third parties with regard to such license, sublicense, agreement,
or permission identified on Schedule 2.1D  by "*".  The fact that not all
consents are conditions to Closing shall not in any way relieve Source of its
covenant and agreement to obtain such consents under Section 6.2 or otherwise or
its indemnification obligations under Article X hereof if it fails to obtain
such consents.

     Section 7.8.   Deliveries.  All deliveries required from Source and NewCo
                    ----------
under Sections 3.2, 3.4 and 6.7 hereof shall be tendered at Closing, provided
that delivery of executed copies of the Management Agreement shall not be a
condition to Closing, but shall be governed by Section 6.6 of this Agreement.

     Section 7.9.   Effect of Closing.  Notwithstanding anything stated in this
                    -----------------
Agreement to the contrary, to the extent the Closing is consummated, all
conditions to Closing set forth in this Article VII shall be deemed waived for
purposes of Closing.


                                  ARTICLE VIII
                          Conditions Precedent to the
                          Closing Obligation of Source
                          ----------------------------

                                       21
<PAGE>

     Source's obligation to consummate the transaction contemplated by this
Agreement is subject to the fulfillment prior to or at the Closing, of each of
the following conditions, each of which may be waived at the sole discretion of
Source:

     Section 8.1.   Accuracy of Representations and Warranties.   Each and every
                    ------------------------------------------
representation, warranty and covenant of Insight under this Agreement shall be
true and accurate in all material respects as of the date when made and as of
the Closing, except to the extent a representation, warranty or covenant
specifically is stated to relate only to a precise date.  Not later than the
second business day prior to the anticipated day of Closing, Insight will
deliver to Source any revisions to any Insight Schedule prepared and delivered
hereunder necessary to make such Insight Schedule and the representations,
warranties, and covenants hereunder true and correct as of the Closing Date; the
fact that such different, changed or revised items are disclosed on the revised
Insight Schedules does not constitute a waiver of any rights by Source.

     Section 8.2.   Performance of Covenants and Agreements.  Insight shall have
                    ---------------------------------------
performed at or prior to the Closing all of the covenants and agreements
required to be performed by it at or prior to the Closing in accordance with
this Agreement.

     Section 8.3.   Litigation.  No action, suit, proceeding, investigation,
                    ----------
inquiry or request for information by any third person (including, but not
limited to, any Governmental Authority) shall have been instituted or threatened
against Insight, Source, NewCo or any of their respective Affiliates that
questions the validity or legality of this Agreement, or the transactions
contemplated hereby which, if successful, would  prevent Source from
consummating the transactions contemplated hereby.

     Section 8.4.   Certificates of Insight.  Insight shall have delivered to
                    -----------------------
Source a certificate of Insight signed by its President certifying that (i) each
and every representation and warranty of Insight under this Agreement is true
and accurate in all material respects as of the Closing; and (ii) Insight has
performed in all material respects at or prior to the Closing all of the
covenants and agreements required to be performed by it at or prior to the
Closing in accordance with this Agreement.

     Section 8.5.   Stock Purchase Agreement.  The transactions contemplated by
                    ------------------------
the Stock Purchase Agreement shall have closed simultaneously with the Closing
of the transactions contemplated hereby.

     Section 8.6.   Consents and Approvals. All consents and approvals necessary
                    ----------------------
to be obtained by Source, Insight and Insight Inc., including without
limitation, (i) consents or expiration of waiting periods under the HSR Act,
(ii) bondholder and shareholder consents, and (iii) consents of third parties to
the transfer or assignment of Source Contracts or Source Intellectual Property
shall have been obtained to the reasonable satisfaction of Source, with the
exception to this clause (iii) that, as conditions to Closing and only with
regard to each license, sublicense, agreement, or permission scheduled on
Schedule 2.1D  which is indicated as being only transferrable or assignable with
the consent of the third party,  Source shall only be required to obtain the
consents from third parties with regard to such license, sublicense, agreement,
or permission identified on Schedule 2.1D  by "*".  The fact that not all
consents are conditions to Closing shall not in any way relieve Source of its
covenant and agreement to obtain such consents under Section 6.2 or otherwise or
its indemnification obligations under Article X hereof if it fails to obtain
such consents.

     Section 8.7.   Deliveries.  All deliveries required from Insight and NewCo
                    ----------
under Sections 3.3 and 3.4 hereof shall be tendered at Closing, provided that
delivery of executed copies of the Management Agreement shall not be a condition
to Closing, but shall be governed by Section 6.6 of this Agreement.

                                       22
<PAGE>

     Section 8.8.   Effect of Closing.  Notwithstanding anything stated in this
                    -----------------
Agreement to the contrary, to the extent the Closing is consummated, all
conditions to Closing set forth in this Article VIII shall be deemed waived for
purposes of Closing.


                                  ARTICLE IX
                         Ad Valorem and Transfer Taxes
                        ------------------------------

     Section 9.1.   Ad Valorem Taxes.  All ad valorem taxes attributable to the
                    ----------------
Source Assets for the years prior to 1999, and for the current tax period up to
the date of Closing (pro rated on a daily basis) shall be the responsibility of
Source.  All ad valorem taxes for the current tax period from the date of
Closing and thereafter (pro rated on a daily basis) shall be the responsibility
of NewCo.  NewCo shall promptly after Closing notify all appropriate tax-
assessors/collectors of the rights and interests contributed to it pursuant to
this Agreement.

     Section 9.2.   Transfer and Similar Taxes.  Notwithstanding anything in
                    --------------------------
this Agreement to the contrary, NewCo shall, to the extent allowed under
applicable law, pay (or reimburse a transferring party for) all sales, use,
transfer, mortgage stamps, documentary stamp, recording, and other similar taxes
and fees ("Transfer Taxes") arising out of or imposed in connection with the
transactions effected pursuant to this Agreement.  NewCo shall file all
necessary documentation and tax returns with respect to such Transfer Taxes.

     Section 9.3.   Retention of Tax Records.  Subject to the provisions of the
                    ------------------------
Operating Agreement, Source and Insight shall, and shall cause their respective
Affiliates to, cooperate in the preparation of all tax returns by NewCo and
shall provide, or cause to be provided to the requesting party any records and
other information requested by such party (limited, however, to information
pertaining to the Assets) in connection therewith, as well as access to, and the
cooperation of, the auditors of Source and Insight.  Subject to the provisions
of the Operating Agreement, each party shall cooperate with the other in
connection with any tax investigation, audit or other proceeding.

     Section 9.4.   Statute of Limitations.  Source and Insight shall preserve
                    ----------------------
all information, returns, books, records and documents relating to any
liabilities for ad valorem taxes or Transfer Taxes with respect to a taxable
period until the later of the expiration of all applicable statutes of
limitation and extensions thereof, or the conclusion of any litigation with
respect to such taxes for such period.


                                   ARTICLE X
                                Indemnification
                                ---------------

     Section 10.1.  Indemnification by Source.  From and after the Closing,
                    -------------------------
Source and each Source Subsidiary, jointly and severally, agrees to indemnify,
defend and hold NewCo, Insight and their Affiliates harmless from and against
and will reimburse NewCo, Insight and their Affiliates for:

          A.   Source's Breach.   Any and all Losses resulting from any
               ---------------
misrepresentation, breach of warranty or nonfulfillment of any covenant or
agreement by or on the part of Source or any Source Subsidiary under this
Agreement or in any certificate or other document delivered by Source pursuant
to this Agreement or Losses resulting from or arising out of or in connection
with any litigation, proceeding or claim by any third party relating to Source
or the Source Assets arising out of or relating to the period prior

                                       23
<PAGE>

to the Closing Date, including without limitation, those matters listed on
Schedule 4.6. In addition, to the extent that any disclosure, representation or
warranty of Source or a Source Subsidiary set forth in Sections 4.6 and 4.8 of
this Agreement is qualified, limited or subject to a materiality or other
standard or threshold, such as "to the knowledge of", "the best of the knowledge
of" or by the condition that "such disclosure, representation, warranty,
covenant or agreement would not, or is not or are not expected to, have a Source
Material Adverse Effect" or by any other qualification or limitation (whether
such qualification, limitation, standard or threshold is set forth herein or
under applicable law pertaining to another document to which reference is made
herein), then for all purposes of this Article X and the indemnification
obligations imposed hereunder, such disclosure, representation or warranty shall
be deemed to have been made without such limitation, qualification, material
adverse effect standard or other standard or threshold, with it being the intent
of the parties that the Indemnified Party be fully indemnified hereunder for any
Losses incurred by such party without regard to the qualification, limitation,
standard or threshold set forth in the disclosure, representation or warranty.
Further, to the extent that rights, potential rights, claims, or potential
claims of third parties have been disclosed by Source on Schedules 4.6 or 4.8
hereof or in other documents to which reference is made herein, such items are
still fully subject to indemnification under this Article X to the extent that
Insight and/or NewCo and/or their respective Affiliates incurs a Loss as a
result of such rights, potential rights, claims, or potential claims of third
parties.

          B.   Third Party Claims.  Any and all Losses relating to claims by
               ------------------
third parties based on any theory of tort, negligence, personal injury, products
liability, strict liability, violation of statute or governmental regulation,
statutory or regulatory liability, breach of contract, Taxes of Source or any of
its Affiliates, or for any other loss or occurrence in each case related to or
associated with Source's ownership prior to the Closing Date of the Source
Assets (including, but not limited to, the Source Intellectual Property) and/or
Source's ownership or operation of the Transferred Business prior to the Closing
Date, howsoever arising (other than with respect to a liability assumed pursuant
to Section 2.5 and which does not otherwise involve a breach of a
representation, warranty or covenant hereof), whether or not any litigation or
claim with respect thereto is now pending or threatened.

          C.   Certain Adjustments.  Source may directly compensate Insight
               -------------------
and/or NewCo and/or their respective Affiliates, as  applicable, in cash for any
Losses for which Source is obligated to indemnify Insight, NewCo or their
respective Affiliates hereunder, or in its sole discretion Source may elect to
invoke the provisions of this Section 10.1 C., in which event NewCo, Source and
Insight have agreed that the sole and exclusive remedy of NewCo, Insight and
their respective Affiliates available to NewCo and/or Insight and/or their
respective Affiliates as a result of Source's indemnification obligations and/or
as a result of a misrepresentation, breach of warranty or breach of a covenant
by Source hereunder is for Source's ownership interest, Percentage Interest and
Units in NewCo to be reduced as a result of the amount of the Loss incurred or
suffered by NewCo (and indirectly by Insight).  Accordingly, upon the
determination of the amount of the Loss incurred by NewCo for which Source is
obligated to indemnify NewCo and/or Insight and/or their respective Affiliates
hereunder, then Source's ownership interest, Percentage Interest and Units will
be reduced by subtracting the amount of the Loss incurred or suffered by NewCo
from the Fair Market Value of Source's ownership interest, Percentage Interest
and Units in NewCo as determined on the date on which the Loss is "Finally
Determined".  For these purposes, the Fair Market Value of Source's ownership
interest, Percentage Interest and Units shall be determined as if Source was a
Selling Member under Section 8.8(a) of the Operating Agreement and "Finally
Determined" shall mean the date on which a final decision of the arbitrator is
issued, on the date on which an order of a court is no longer subject to appeal
or when the appeal to the highest court with jurisdiction is denied, whichever
is applicable.  When the amount of the Loss is Finally Determined, Source shall
surrender or be deemed to have surrendered the appropriate number of Units back
to NewCo with a Fair Market Value equal to the amount of the Loss in
satisfaction of its

                                       24
<PAGE>

indemnification obligations hereunder. Thus, if the value of the Source's
ownership interest, Percentage Interest and Units in NewCo is $25,000,000 on the
date that a Loss of $10,000,000 is Finally Determined, then Source shall
surrender 40% of the Units which it then owns in satisfaction of its
indemnification obligation hereunder and Source's Percentage Interest shall be
reduced accordingly. The indemnification provided under this Article X and the
adjustment provided for in this paragraph C (if invoked by Source) shall
constitute the sole and exclusive remedy of NewCo, Insight and their Affiliates
for any indemnification by Source for claims in respect of Losses suffered by
NewCo, Insight and their Affiliates attributable to claims arising under the
terms and conditions of this Agreement, but shall not affect in any way the
rights and remedies available to Insight and its Affiliates under the Stock
Purchase Agreement. NewCo, Insight and their Affiliates shall in no event be
entitled to setoff against any future payments to be made by NewCo, Insight or
their Affiliates to Source, with it being understood that the distributions to
which Source is entitled under the Operating Agreement will be affected by the
surrender of Units contemplated hereunder and such distribution shall be made in
accordance with the terms and conditions of the Operating Agreement. NewCo or
Insight or their respective Affiliates shall be entitled to institute the
Dispute resolution procedures set forth in Article XI hereof in order to
determine the amount of any Loss subject to indemnification hereunder and
Source, NewCo and Insight each agree and covenant to resolve the amount of any
Loss which creates or may create an adjustment under this Section 10.1.C. as
expeditiously as possible.

          D.   Survival.  The representations and warranties of Source set forth
               --------
in this Agreement will survive the Closing for a period of three years from the
date of the Closing and shall thereafter terminate except that (i) the liability
of Source will extend beyond such three-year period with respect to any claim
which has been asserted in a written notice before the expiration of such three
year period and (ii) the representation and warranties of Source (a) set forth
in Section 4.3B, (b) related to third party claims and consents, including all
matters set forth on Schedule 4.6 and any other third party claims now existing
or hereafter arising for which Source has indemnified or agreed to indemnify
Insight and/or NewCo and/or their respective affiliates and (c) the Intellectual
Property, including all matters set forth on Schedule 4.8 hereof and the
indemnity obligations of Source related thereto, will survive the Closing and
will continue in full force and effect without limitation.  The covenants and
agreements of Source in this Agreement and the indemnity obligations of Source
related thereto will survive the Closing and will continue in full force and
effect until fully performed or discharged.

     Section 10.2.  Indemnification by Insight.  From and after the Closing,
                    --------------------------
Insight agrees to indemnify, defend and hold NewCo and Source harmless from and
against and in respect of, and shall reimburse NewCo and Source for:

          A.   Insight's Breach.  Any and all Losses resulting from any
               ----------------
misrepresentation, breach of warranty or nonfulfillment of any covenant or
agreement by or on the part of Insight under this Agreement or in any
certificate or other document delivered by Insight to Source pursuant to this
Agreement including any and all actions, claims, suits, proceedings, demands,
assessments, judgments and costs, including, reasonable attorneys' fees, court
costs and interest incurred as a result of such Losses.

          B.   Survival.   The representations and warranties and Insight's
               --------
indemnity obligations set forth in this Agreement, shall survive the Closing.

     Section 10.3.  Indemnification by NewCo.  From and after the Closing, NewCo
                    ------------------------
agrees to indemnify, defend and hold  Source and its Affiliates harmless from
and against and in respect of, and shall reimburse Source for any Losses
suffered related to NewCo's failure to pay any liabilities assumed by NewCo
under Section 2.5 hereof.

                                       25
<PAGE>

     Section 10.4.  Indemnity Procedure.
                    -------------------

          A.   Third Party Claims.  In the event any party receives written
               ------------------
notice of the commencement of any action or proceeding, the assertion of any
claim by a third party or the threatened imposition of any Loss for which
indemnity may be sought pursuant to this Article X ("Claim"), and such party
(the "Indemnified Party") intends to seek indemnification from the other party
(the "Indemnifying Party") pursuant to this Article X, the Indemnified Party
shall provide the Indemnifying Party with prompt written notice of such Claim
and the Indemnifying Party shall have the right to assume control of the defense
(with counsel selected by it), appeal or settlement of  such  Claim with respect
to which such indemnity has been invoked, and the Indemnified Party will fully
cooperate with the Indemnifying Party in connection therewith.  The Indemnifying
Party shall bear the entire cost of defending such Claim and the Indemnifying
Party shall not be liable for any further legal or other expenses subsequently
incurred by the Indemnified Party in connection with such defense unless
otherwise agreed to in writing by the parties or as herein provided; provided,
however, the Indemnified Party shall have the right to participate in such
defense, at its own cost and expense, and the Indemnified Party shall have the
obligation to cooperate with such defense. If the Indemnifying Party does not
timely assume the entire defense of such Claim, the Indemnified Party may assume
such defense and the Indemnifying Party shall bear the entire cost of defending
such Claim. The Indemnifying Party shall not have the right to settle any such
Claim without the written consent of the Indemnified Party unless settlement
contemplates only a general release for money damages to be paid solely by the
Indemnifying Party.  Failure of a party to give prompt notice of a Claim for
which indemnification is sought hereunder shall not affect such party's right to
indemnification hereunder except to the extent that the Indemnifying Party shall
have been prejudiced as a result of such failure, and except that the
Indemnifying Party shall not be liable for any expenses incurred during the
period in which the Indemnified Party failed to give notice.

          B.   Other Claims.  A party shall be entitled to recover from the
               ------------
other party for all Losses or matters in this Article X which are suffered,
incurred or borne by such party, even though the Losses or matter is not related
to or the result of a claim brought by a third party.

          C.   Benefit of NewCo.  The provisions of this Article X and the
               ----------------
obligations to provide indemnity to NewCo by each of the parties hereto in
accordance with the terms hereof, is hereby expressly declared to be for the
benefit of NewCo as a third party beneficiary, and NewCo will be entitled to
independently enforce any rights it may have under this Article X as if and to
the same extent as if it was a party hereto.


                                  ARTICLE XI
                                   Disputes
                                   --------

     Section 11.1.  Procedure.  In the event of a dispute between the parties
                    ---------
arising out of or related to this Agreement (the "Dispute"), the parties agree
to utilize the procedures specified in this Article XI (the "Procedure"), unless
otherwise modified by written agreement of the parties at the time the Dispute
arises.

     Section 11.2.  Initiation of Procedure.  A party seeking to initiate the
                    -----------------------
Procedure (the "Initiating Party") shall give written notice to the other party,
describing briefly the nature of the Dispute and its claim and identifying an
individual with authority to settle the Dispute on its behalf.  The party
receiving such notice (the "Responding Party") shall have five (5) business days
within which to designate, in a written notice given to the Initiating Party, an
individual with authority to settle the Dispute on its behalf.  The

                                       26
<PAGE>

individuals so designated shall be known as the "Authorized Individuals." Absent
agreement by the parties, neither of the Authorized Individuals shall have had
direct substantive involvement in the matters involved in the Dispute.

     Section 11.3.  Unassisted Settlement.  Within thirty (30) days from the
                    ---------------------
date of the Initiating Party's notice, the Authorized Individuals shall make
such investigation as they deem appropriate and shall conclude discussions
concerning resolution of the Dispute.  If the Dispute has not been resolved
within such thirty (30) day period, it shall at that time be submitted
("Submission Date") to binding alternative dispute resolution ("ADR"), in
accordance with the following provisions.

     Section 11.4.  Selection of Arbitrator.  The parties shall have ten (10)
                    -----------------------
days from the Submission Date to agree upon a mutually acceptable neutral person
not affiliated with either of the parties (the "Arbitrator").  If the Arbitrator
has not been selected within such time, the parties agree jointly to request the
American Arbitration Association to supply within ten (10) days a list of
potential neutrals with qualifications as specified by the parties in the joint
request.  Within five (5) days of receipt of the list, the parties shall
independently rank the proposed candidates, shall simultaneously exchange
rankings, and shall select as the Arbitrator the individual receiving the
highest combined ranking who is available to serve.

     Section 11.5.  Time and Place for ADR.  In consultation with the
                    ----------------------
Arbitrator, the parties shall promptly designate a mutually convenient time and
place for ADR to be held not later than thirty (30) days after selection of the
Arbitrator.

     Section 11.6.  Exchange of Information.  In the event either of the parties
                    -----------------------
has substantial need for information in the possession of the other party to
prepare for the ADR, the parties shall attempt in good faith to agree upon
procedures for the expeditious exchange of such information, with the help of
the Arbitrator if required.

     Section 11.7.  Summary of Views.  One (1) week prior to the first scheduled
                    ----------------
session of the ADR, each party shall deliver to the Arbitrator and to the other
party a concise written summary of its views on the matter in Dispute.

     Section 11.8.  Staffing the ADR.  During the ADR, each party shall be
                    ----------------
represented by the Authorized Individual and by counsel.  In addition, each
party may bring such additional persons as needed to respond to questions,
contribute information and participate in the negotiations; the number of such
additional persons to be agreed upon by the parties in advance, with the
assistance of the Arbitrator, if necessary.

     Section 11.9.  Conduct of ADR.  The parties, in consultation with the
                    --------------
Arbitrator, will agree upon a format for the meetings, designed to assure that
both the Arbitrator and the Authorized Individuals have an opportunity to hear
an oral presentation of each party's views of the matter in Dispute, and that
the Authorized Individuals attempt to negotiate a resolution of the matter in
Dispute, with or without the assistance of counsel or others, but with the
assistance of the Arbitrator.  To this end, the Arbitrator is authorized to
conduct both joint meetings and separate private caucuses with the parties.  The
Arbitrator will keep confidential all information learned in private caucus with
either party unless specifically authorized by such party to make disclosure of
the information to the other party.

     Section 11.10. Decision of Arbitrator.  The decision of the Arbitrator
                    ----------------------
shall be final and non-appealable, and judgment may be entered thereon in any
court of competent jurisdiction.

                                       27
<PAGE>

     Section 11.11. Fees of Arbitrator; Disqualification.  The fees of the
                    ------------------------------------
Arbitrator shall be shared equally by the parties, unless the Arbitrator makes a
specific finding to the contrary.  The Arbitrator shall be disqualified as a
witness, consultant, expert or counsel for either party with respect to the
matters in Dispute and any related matters.

     Section 11.12. Court Order.  Nothing in this Article XI shall limit the
                    -----------
right of any party hereto to obtain an order directing the appointment of an
Arbitrator, a temporary restraining order, injunction or similar court action
concerning any claim or dispute until the subject arbitration can be heard and
an award rendered.

                                  ARTICLE XII
                         Cooperation in Various Matters

     Section 12.1.  Mutual Cooperation.  Every party to this Agreement shall
                    ------------------
cooperate with the other parties, which cooperation shall include the furnishing
of testimony and other evidence, permitting access to employees and providing
information regarding the whereabouts of former employees, as reasonably
requested by such other party in connection with the prosecution or defense of
any claims or other matters relating to the subject matter hereof.

     Section 12.2.  Preparation of Reports, Etc.  Each of Insight and Source
                    ---------------------------
shall cooperate and cause its employees to cooperate with the other party and
with NewCo in the preparation of financial and other reports and statements
relating to the operations of NewCo and the transfer of the Source Assets,
consistent with the prior practices of Insight and Source for periods ending on
or prior to the Closing Date.


                                 ARTICLE XIII
                                   Expenses
                                   --------

     Except as expressly set forth herein, each party to this Agreement shall
pay all expenses incurred by it or on its behalf in connection with the
preparation, authorization, execution and performance of this Agreement,
including, but not limited to, all fees and expenses of agents, representatives,
brokers, counsel and accountants engaged by it.

                                  ARTICLE XIV
                                    Notices
                                    -------

     Section 14.1.  Procedure and Addresses. All notices, requests, demands and
                    -----------------------
other communications required or permitted to be given hereunder shall be deemed
to have been duly given if in writing and delivered personally, or on the third
business day following deposit in the U.S. mail, if mailed by registered or
certified mail, postage prepaid, return receipt requested, or by facsimile
transmission (with a confirmation of receipt) or on the next business day if by
a nationally recognized courier service, at the following addresses:

     If to Source:

     Source Media, Inc.
     Attention: Stephen W. Palley, Chief Executive Officer

                                       28
<PAGE>

     5400 LBJ Freeway, Suite 680
     Dallas, Texas 75240
     Fax: (972)701-5454

     With a copy to:

     Cooperman Levitt Winikoff Lester & Newman, P.C.
     800 Third Avenue
     New York, New York 10022
     Attention: Robert L. Winikoff, Esq.
     Fax: (212) 755-2839

     If to Insight:

     c/o Insight Communications Company, Inc.
     Attention: Michael S. Willner
     126 East 56/th/ Street
     New York, New York  10022
     Fax: (212) 371-1549

     with copies to:

     Dow, Lohnes & Albertson
     1200 New Hampshire Avenue, N.W.
     Suite 800
     Washington, D.C. 20036
     Attention: Leonard Baxt, Esq.
     Fax: (202) 776-2222


     Section 14.2.  Change of Notice Address.  Any party may change the address
                    ------------------------
to which such communications are to be directed to it by giving written notice
to the other party in the manner provided in Section 14.1.

                                  ARTICLE XV
                                    General
                                    -------

     Section 15.1.  Entire Agreement.  This Agreement, together with the
                    ----------------
Schedules and Exhibits hereto, and the other agreements, documents and
instruments being delivered at the Closing, set forth the entire agreement and
understanding of the parties with respect to the transactions contemplated
hereby and supersede all prior agreements, arrangements and understandings
relating to the subject matter hereof, whether written or oral. No
representation, promise, inducement or statement of intention relating to the
transactions contemplated by this Agreement has been made by or on behalf of any
party hereto which is not set forth in this Agreement.

     Section 15.2.  Headings.  The Article and Section headings contained in
                    --------
this Agreement are for convenient reference only, and shall not in any way
affect the meaning or interpretation of this Agreement.

                                       29
<PAGE>

     Section 15.3.  Governing Law; Jurisdiction and Venue.  This Agreement shall
                    -------------------------------------
be governed by, construed and enforced in accordance with the internal laws of
the State of  Delaware, excluding the conflict of laws provisions thereof that
would otherwise require the application of the law of any other jurisdiction.
The parties hereto acknowledge and agree that the state and federal courts
sitting in the State of Delaware shall have jurisdiction in any matter arising
out of this Agreement, and the parties hereby consent to such jurisdiction and
agree that the venue of any such matter shall also be proper in such state and
federal courts sitting in the State of Delaware.

     Section 15.4.  Counterparts.  This Agreement may be executed in multiple
                    ------------
counterparts (including counterparts executed by one party), each of which shall
be an original, but all of which shall constitute a single agreement.

     Section 15.5.  Binding Agreement; Assignment.  This Agreement shall be
                    -----------------------------
binding upon and inure to the benefit of the parties hereto and their respective
successors and permitted assigns, but this Agreement shall not be assignable by
either party without the prior written consent of the other party.

     Section 15.6.  Amendment.  This Agreement may be amended only in a writing
                    ---------
executed by the parties hereto which specifically states that it amends this
Agreement.

     Section 15.7.  No Waiver.  Failure of any party to insist upon strict
                    ---------
observance of or compliance with any term of this Agreement in one or more
instances shall not be deemed to be a waiver of its rights to insist upon such
observance or compliance with the other terms hereof, or in the future.

     Section 15.8.  Severability.  If any term, covenant or condition of this
                    ------------
Agreement or the application thereof to any person or circumstance (other than a
term, covenant, condition or application which affects the essence of this
Agreement) shall, to any extent, be invalid or unenforceable, such
unenforceability shall not affect any other provision hereof.  If any provision
of this Agreement is held invalid or unenforceable because the fulfillment of
such provision would involve exceeding the limit of validity prescribed by law,
then upon the occurrence of such a determination, the obligation to be fulfilled
shall be reduced to the limit of validity prescribed by law.  If the provision
of the Agreement which is found to be invalid or unenforceable cannot be
modified so as to be enforceable under existing laws, unless such provision
affects the essence of this Agreement, this Agreement shall be construed and
enforced as if such provision had not been included herein.

                                  ARTICLE XVI
                 Insight Communications Guaranty of Obligations
                 ----------------------------------------------

     Insight Communications hereby guarantees the prompt and punctual
performance of all obligations of Insight under this Agreement, the other
agreements and documents contemplated hereby, and by the Stock Purchase
Agreement and the other agreements and documents contemplated thereby
(collectively, the "Definitive Documents").  In the event of a default of any
such obligations by Insight, NewCo or Source shall, after having made written
demand on Insight which demand has gone unsatisfied for a period of thirty (30)
days, have the right to demand (without any further attempt at collection) that
Insight Communications satisfy the unfulfilled obligation by providing written
notice detailing the failure of performance by Insight, and Insight
Communications shall fulfill such obligation within fifteen (15) days
thereafter.  Insight Communications shall have the right to substitute an
Affiliate in its place as guarantor hereunder, with the prior written consent of
Source, which consent shall not be unreasonably withheld based upon the
financial strength of such substitute.

                                       30
<PAGE>

     Insight Communications has all requisite corporate power and corporate
authority to execute and deliver this Agreement and to perform its obligation
under this Article XVI.  The execution and delivery of this Agreement by Insight
Communications in accordance with the terms hereof, and the performance of the
transactions contemplated hereunder by Insight Communications in the
circumstances set forth above, have been duly and validly approved by its Board
of Directors and by all other corporate action, if any, necessary on behalf of
Insight Communications. The obligations imposed on Insight Communications under
this Agreement are valid, legal and binding obligations of Insight
Communications enforceable against it in accordance with their terms, except as
limited by bankruptcy and insolvency laws and other laws affecting the rights of
creditors generally and the application of general equitable principles. The
execution and delivery of this Agreement and the consummation of the
transactions contemplated hereby by Insight Communications will not (a) violate
any law, regulation, order or decree, or (b) subject to the receipt of any
necessary consents, conflict with or result in any breach of, or constitute a
default under, Insight Communications' corporate charter or bylaws, or any
agreement or contract to which it is a party or by which it or its assets are
bound or affected.


     Insight Communications hereby waives notice of acceptance of this guaranty.
Source and Insight may at any time, and from time to time, without notice to or
consent of Insight Communications and without impairing or releasing the
obligations of Insight Communications hereunder: (i) modify, release, exchange,
extend or renew any obligation or liability of Insight under this Agreement and
the other Definitive Documents, (ii) exercise or refrain from exercising any
rights under the Definitive Documents and (iii) compromise or subordinate any
obligation or liability of Insight.  Any other suretyship defenses are hereby
waived by Insight Communications.  This Article XVI is not intended and shall
not be construed to create any rights in any Person other than Source and NewCo,
and no other Person (including without limitation, any creditor or shareholder
of Source or NewCo) shall have or may assert any rights as a third party
beneficiary of any of the provisions of this Article XVI.


             [THE REMAINDER OF THIS PAGE INTENTIONALLY LEFT BLANK]

                                       31
<PAGE>

    IN WITNESS WHEREOF, the parties hereto have executed this Agreement on the
 date first above written.
SOURCE MEDIA, INC.


By:      /s/ Stephen W. Palley
   ---------------------------------
                                      Stephen W. Palley
                                      Chief Executive Officer


                                    INSIGHT INTERACTIVE, LLC

                                    By:  Insight Communications Company, Inc.
                                           Its sole member

By:     /s/ Michael S. Willner
   ---------------------------------
                                          Name:       Michael S. Willner
                                          Title:      President

                                    NEWCO, L.L.C.

By:
   ---------------------------------
                                          Name:
                                          Title:

            For the limited purposes set forth in Article XVI above:


                                    INSIGHT COMMUNICATIONS COMPANY, INC.

By:     /s/ Michael S. Willner
   ---------------------------------
                                          Name:       Michael S. Willner
                                          Title:      President





                                       32
<PAGE>

                                 SCHEDULE LIST


     Schedule       Description
     --------       -----------


     2.1 A           Source Equipment

     2.1 B           Source Intellectual Property

     2.1 D           Source Contracts

     2.1 E           Source Inventory

     2.1 F           Source Accounts Receivable

     4.2             Capitalization Table of Source

     4.4             Source Assets Ownership Exceptions

     4.6             Source Litigation

     4.8             Source Intellectual Property Ownership Exceptions

     4.9             Source Tax Exceptions

     4.12            Brokers

     4.13            Source Transactions with Interested Persons

     6.1             Approved Transactions


                                       33
<PAGE>

                                  EXHIBIT LIST



Exhibit              Description
- - -------              -----------

A                 Form of Limited Liability Company Agreement of NewCo, L.L.C.

B-1               Form of Assignment and License Agreement

B-2               Form of Assignment Agreement

C                 Form of General Assignment, Bill of Sale and Conveyance

                                       34

<PAGE>

                                                                     Exhibit 2.2


                           COMMON STOCK AND WARRANTS
                               PURCHASE AGREEMENT



                                 by and between



                               SOURCE MEDIA, INC.


                                      and


                            INSIGHT INTERACTIVE, LLC



                                  Dated as of


                                 July 29, 1999

<PAGE>

                  COMMON STOCK AND WARRANTS PURCHASE AGREEMENT

                               Table of Contents
<TABLE>
<CAPTION>
                                                                                    Page
<S>              <C>                                                                 <C>
ARTICLE I    Covenants Regarding Consents and Approvals; Due Diligence                1
   Section 1.1      Consents and Approvals Sought by the Company                      1
   Section 1.2      Consents and Approvals Sought by Insight                          2
   Section 1.3      Exclusivity                                                       2

ARTICLE II   Purchase of Common Stock and Warrants                                    3
   Section 2.1      Sale of Common Stock                                              3
   Section 2.2      Purchase Price                                                    3
   Section 2.3      Sale of Warrants                                                  3
   Section 2.4      Closing                                                           3

ARTICLE III  Company Covenants Regarding Shareholder Rights Granted Insight           3
   Section 3.1      Board of Directors                                                3
   Section 3.2      Board Committees                                                  4
   Section 3.3      Grant of Preemptive Rights                                        4
   Section 3.4      Organic Changes                                                   5

ARTICLE IV   Representations, Warranties and Covenants of the Company                 6
   Section 4.1      Corporate Existence and Qualification                             6
   Section 4.2      Subsidiaries                                                      6
   Section 4.3      Capitalization                                                    7
   Section 4.4      Corporate Authority, Approval and Enforceability                  7
   Section 4.5      Noncontravention                                                  8
   Section 4.6      Shares Validly Issued/Registration                                8
   Section 4.7      Litigation                                                       10
   Section 4.8      Contracts                                                        11
   Section 4.9      Licensed Intellectual Property and Intangible Property and Data  12
   Section 4.10     Compliance with Laws                                             14
   Section 4.11     Taxes                                                            14
   Section 4.12     Financial Statements                                             14
   Section 4.13     Subsequent Events                                                15
   Section 4.14     Governmental Consents and Approvals                              15
   Section 4.15     Other Consents and Approvals                                     15
   Section 4.16     Loan Obligations and Commitments                                 16
   Section 4.17     Filing Under the Securities Exchange Act of 1934                 16
   Section 4.18     Registration Rights                                              16
   Section 4.19     Disclosures                                                      16
   Section 4.20     Further Assurances                                               16

ARTICLE V    Representations and Warranties of Insight                               16
   Section 5.1      Existence and Qualification                                      16
   Section 5.2      Authority, Approval and Enforceability                           17
   Section 5.3      Information Provided by Insight with Respect to
                     Share Registration                                              17
   Section 5.4      Governmental Consents and Approvals                              17
   Section 5.5      Acquisition for Investment                                       17
</TABLE>
<PAGE>

<TABLE>
<CAPTION>
<S>                 <C>                                                             <C>
ARTICLE VI   Closing Deliveries                                                      18
   Section 6.1      Deliveries by the Company                                        18
   Section 6.2      Deliveries by Insight                                            19

ARTICLE VII  Conditions Precedent to the Closing Obligation of Insight               19
   Section 7.1      Accuracy of Representations and Warranties                       19
   Section 7.2      Performance of Covenants and Agreements                          20
   Section 7.3      Litigation                                                       20
   Section 7.4      Closing Deliveries                                               20
   Section 7.5      Contribution Agreement and Operating Agreement                   20
   Section 7.6      Adverse Change                                                   20
   Section 7.7      Consents and Approvals                                           20
   Section 7.8      Effect of Closing                                                20

ARTICLE VIII  Conditions Precedent to the Closing Obligation of the Company          20
   Section 8.1      Accuracy of Representations and Warranties                       20
   Section 8.2      Performance of Covenants and Agreements                          21
   Section 8.3      Litigation                                                       21
   Section 8.4      Closing Deliveries                                               21
   Section 8.5      Contribution Agreement and Operating Agreement                   21
   Section 8.6      Consents and Approvals                                           21
   Section 8.7      Effect of Closing                                                21

ARTICLE IX   Indemnification                                                         21
   Section 9.1      Indemnification by the Company                                   21
   Section 9.2      Indemnification by Insight                                       22
   Section 9.3      Indemnity Procedure                                              22
   Section 9.4      Definition of Losses                                             23
   Section 9.5      Limitation on Source Indemnification                             23

ARTICLE X    Disputes                                                                24
   Section 10.1     Procedure                                                        24
   Section 10.2     Initiation of Procedure                                          24
   Section 10.3     Unassisted Settlement                                            24
   Section 10.4     Selection of Arbitrator                                          24
   Section 10.5     Time and Place for ADR                                           24
   Section 10.6     Exchange of Information                                          24
   Section 10.7     Summary of Views                                                 25
   Section 10.8     Staffing the ADR                                                 25
   Section 10.9     Conduct of ADR                                                   25
   Section 10.10    Decision of Arbitrator                                           25
   Section 10.11    Fees of Arbitrator; Disqualification                             25
   Section 10.12    Court Order                                                      25

ARTICLE XI   Termination                                                             25
   Section 11.1     Termination                                                      25
   Section 11.2     Effect of Termination                                            26

ARTICLE XII  Notices                                                                 26
</TABLE>
<PAGE>

<TABLE>
<CAPTION>
<S>                 <C>                                                             <C>
   Section 12.1     Procedure and Addresses                                          26
   Section 12.2     Change of Notice Address                                         27

ARTICLE XIII  General                                                                27
   Section 13.1     Entire Agreement                                                 27
   Section 13.2     Headings                                                         28
   Section 13.3     Governing Law; Jurisdiction and Venue                            28
   Section 13.4     Counterparts                                                     28
   Section 13.5     Binding Agreement; Assignment                                    28
   Section 13.6     Amendment                                                        28
   Section 13.7     No Waiver                                                        28
   Section 13.8     Severability                                                     28
   Section 13.9     Certain Definitions                                              28

SCHEDULE LIST                                                                        32

EXHIBIT LIST                                                                         33
</TABLE>
<PAGE>

                  COMMON STOCK AND WARRANTS PURCHASE AGREEMENT


     THIS COMMON STOCK AND WARRANTS PURCHASE AGREEMENT (the "Agreement") is made
as of this 29th day of July, 1999, by and between Source Media, Inc., a Delaware
corporation ("Source Media" or the "Company") and Insight Interactive, LLC, a
Delaware limited liability company ("Insight").

                                    Recitals

     A.   The Company and Insight have executed a Contribution Agreement
("Contribution Agreement") of even date, pursuant to which such parties have
agreed to form NewCo, L.L.C., a Delaware limited liability company ("NewCo")
into which each party shall contribute or license certain assets and thereafter
certain business operations shall be conducted on a joint basis.

     B.   In consideration of the transactions contemplated in the Contribution
Agreement, Insight has agreed to acquire 842,105 shares of the Company's $.001
par value per share common stock ("Common Stock")  in exchange for Twelve
Million Dollars ($12,000,000).

     C.   The Company has also agreed to issue to Insight warrants ("Warrants")
upon the terms more specifically described herein, pursuant to which Insight
will have the right to acquire up to an additional 4,596,786 shares of Common
Stock (subject to adjustment for cashless exercises of warrants as set forth on
Schedule 4.3).

     D.   In connection with such investment in the Company by Insight, the
Company has also agreed to provide Insight with certain additional rights and
preferences as a shareholder of the Company, which rights and preferences are
more fully set forth herein.

     NOW, THEREFORE, in consideration of the foregoing and the mutual covenants,
promises, agreements, representations and warranties contained in this
Agreement, the parties do hereby covenant, promise, agree, represent and warrant
as follows.


                                   ARTICLE I
           Covenants Regarding Consents and Approvals; Due Diligence
           ---------------------------------------------------------

      Section 1.1   Consents and Approvals Sought by the Company.  Insight has
                    --------------------------------------------
been informed by the Company that it is necessary for the Company to obtain
certain approvals to consummate the transactions contemplated hereby and the
transactions necessary for the formation of NewCo pursuant to the Contribution
Agreement.  The Company has informed Insight that it believes it can secure all
such approvals.  Further, the Company hereby agrees and covenants: (a)  that it
shall use its best efforts to provide to third parties with approval rights all
relevant information pertaining to the transactions for which approval is
sought, to initiate communications with such parties in order to obtain their
consents and to encourage such parties to render their consents; and (b) that it
will utilize good faith commercially reasonable efforts in taking other actions
to secure all approvals which are necessary for the consummation of the
transactions contemplated hereunder.  Due to the necessity of securing such
approvals, except as provided in Section 4.5, the transactions contemplated
hereunder shall be consummated only when all such approvals have been obtained.

                                       1
<PAGE>

     Specifically, the Company agrees and covenants that: (x)  Within twenty
(20) business days after the execution of this Agreement, the Company will file
its preliminary proxy materials with the Securities and Exchange Commission
("SEC") (which materials will be utilized to solicit the necessary consents and
approvals of the transactions contemplated hereunder and under the Contribution
Agreement from the Company's common stockholders) and thereafter will as
promptly as possible file definitive proxy materials with the SEC, using good
faith commercially reasonable efforts in responding to any comments of the SEC
staff regarding the preliminary proxy material; (y)  Also within the twenty (20)
business day period after the execution of this Agreement, the Company will
prepare and have ready for distribution all materials which it will utilize in
soliciting any other consents or approvals required to be obtained by it (other
than the submission of forms and materials which may be necessary under the
Hart-Scott-Rodino Antitrust Improvements Act of 1976 ("HSR")), so that said
materials can be distributed concurrently with the distribution of the Company's
definitive proxy materials; and (z)  Within thirty (30) days after the execution
of this Agreement, if required, the Company shall file with the Federal Trade
Commission and the Department of Justice the notification form, together with
all necessary materials and information, to attempt to secure the expiration or
termination of all applicable waiting period(s) relating to any or all of the
transactions contemplated hereunder and under the Contribution Agreement as
required on its part under HSR ("HSR Consent").  The Company agrees and
covenants that it shall inform Insight of all material developments in its
efforts to obtain necessary consents and approvals and that simultaneously with
the transmittal to third parties or to governmental agencies, it shall provide
Insight with copies of all correspondence, filings or other written
documentation related to efforts to obtain these consents.

      Section 1.2   Consents and Approvals Sought by Insight.     The Company
                    ----------------------------------------
has been informed by  Insight that it is necessary for Insight to obtain certain
approvals to consummate the transactions contemplated hereby and the
transactions necessary for the formation of NewCo pursuant to the Contribution
Agreement.  Insight has informed the Company that it believes it can secure all
such approvals.  Further, Insight hereby agrees and covenants: (a)  that it
shall use its best efforts to provide to third parties with approval rights all
relevant information pertaining to the transactions for which approval is
sought, to initiate communications with such parties in order to obtain their
consents and to encourage such parties to render their consents; and (b) that it
will utilize good faith commercially reasonable efforts in taking other actions
to secure all approvals which are necessary for the consummation of the
transactions contemplated hereunder. Due to the necessity of securing such
approvals, the transactions contemplated hereunder shall be consummated only
when all such approvals have been obtained. Specifically, Insight agrees and
covenants that   within thirty (30) days after the execution of this Agreement,
if required, Insight shall file with the Federal Trade Commission and the
Department of Justice the notification form, together with all necessary
materials and information, to attempt to secure the expiration or termination of
all applicable waiting period(s) relating to any or all of the transactions
contemplated hereunder and under the Contribution Agreement as required on its
part under the HSR Consent.  Insight agrees and covenants that it shall inform
the Company of all material developments in its efforts to obtain necessary
consents and approvals and that simultaneously with the transmittal to third
parties or to governmental agencies, it shall provide Source with copies of all
correspondence, filings or other written documentation related to efforts to
obtain these consents.

      Section 1.3   Exclusivity.  During the period starting with the date of
                    -----------
execution hereof and ending with the Closing (the "Exclusivity Period"), neither
the Company nor its direct or indirect subsidiaries nor their respective
directors or executive officers shall, directly or indirectly through their
respective employees, representatives or agents, participate in any substantive
negotiations regarding a competing or conflicting transaction with any person or
entity (or with any representative or agent of any person or entity) other than
Insight or its Affiliates concerning (a) a merger, consolidation or other
business

                                       2
<PAGE>

combination involving another person or entity, (b) the license, sublicense, or
grants of rights to use, or the sale, assignment, transfer, conveyance or other
disposition of any material asset of the Company or (c) the issuance by the
Company of any of its securities (including convertible debt) for cash or other
property except in compliance with Section 4.3.


                                   ARTICLE II
                     Purchase of Common Stock and Warrants
                     -------------------------------------

      Section 2.1   Sale of Common Stock.  Subject to the terms and conditions
                    --------------------
herein stated, the Company agrees to sell, assign, transfer and deliver to
Insight, and Insight agrees to purchase from the Company, 842,105 shares of
Common Stock (the "Shares").

      Section 2.2   Purchase Price.  In full consideration for the sale to
                    --------------
Insight of the Shares, Insight will pay to the Company at Closing an amount in
cash equal to approximately $14.25 per share, for a total of $12,000,000
("Purchase Price"), which amount shall be delivered by wire transfer of
immediately available federal funds into an account or accounts designated by
the Company (with wire transfer instructions provided to Insight in writing at
least three (3) days prior to Closing).

      Section 2.3   Sale of Warrants.  Subject to the terms and conditions
                    ----------------
herein stated, in consideration of the covenants and agreements of Insight made
herein and in the Contribution Agreement and the Operating Agreement, the
Company further agrees to sell, assign, transfer and deliver to Insight, and
Insight agrees to purchase from the Company, Warrants entitling the holder
thereof for a period of five (5) years from Closing to acquire 4,596,786 shares
of Common Stock (subject to adjustment for cashless exercises of warrants as set
forth on Schedule 4.3), at an initial exercise price of $20.00 per share, and
containing the other terms and conditions as set forth in the form of Stock
Purchase Warrant attached hereto as Exhibit A (the "Stock Purchase Warrant").
                                    ---------

      Section 2.4   Closing.  The closing of the transactions contemplated
                    -------
herein ("Closing") shall occur simultaneously with the closing contemplated
under the Contribution Agreement (i.e., on the sixth business day following the
satisfaction or waiver of the conditions set forth in Articles VII and VIII of
the Contribution Agreement (other than those that are closing deliveries) and in
Articles VII and VIII herein (other than those that are closing deliveries)) but
in no event later than January 31, 2000 (the "Final Closing Date"), at the
offices of Cooperman Levitt Winikoff Lester & Newman, P.C., 800 Third Avenue,
New York, New York 10022, counsel to the Company, at 10:00 a.m., local time,
unless another time, date and place is agreed to in writing by Insight and the
Company.  The effective time of the transactions contemplated by this Agreement
shall be 11:59 p.m. on the date of Closing (the "Closing Date").


                                  ARTICLE III
         Company Covenants Regarding Shareholder Rights Granted Insight
         --------------------------------------------------------------

      Section 3.1   Board of Directors.  On or prior to Closing, the Company
                    ------------------
will take all measures necessary to file with the Delaware Secretary of State an
amendment to its Certificate of Incorporation in the form of the Certificate of
Designations for Non-Participating Preferred Stock in the form attached hereto
as Exhibit B-2 (the "Certificate of Designations"), and at Closing, for no
   -----------
additional consideration, to issue to Insight all of the authorized shares of
such Preferred Stock, which will entitle Insight to

                                       3
<PAGE>

designate the number of voting members of the Board of Directors ("Board") of
the Company in accordance with the following schedule:

<TABLE>
<CAPTION>
  Number of Board Seats        Number of Board Seats
  ---------------------        ---------------------
 Appointed by Insight on     Appointed by Insight on 10   Percentage of Voting Stock Owned by
 -----------------------     --------------------------   -----------------------------------
    7 Person Board                 Person Board            Insight on a Fully Diluted Basis
    --------------                 ------------            --------------------------------
<S>                         <C>                          <C>
          3                             4                          15% or greater
          2                             3                   7.5% or more but less than 15%
          1                             2                    5% or more but less than 7.5%
          1                             1                   2.5% or more but less than 5%
          0                             0                          less than 2.5%
</TABLE>

     At all times from and after Closing the Board shall be comprised of seven
(7) members or ten (10) members and Insight shall be entitled to appoint the
number of members set forth above based upon Insight's Fully Diluted stock
ownership.  Source may only change the number of board members to a number other
than seven (7) or ten (10) with the written consent of Insight and Insight may
protect its proportionate representation in giving or not giving its consent.

      Section 3.2   Board Committees.  At any time that Insight is entitled to
                    ----------------
at least one Board representative, Insight will be entitled to have at least one
voting representative on each committee of the Board, including but not limited
to the executive committee, audit committee and compensation committee.

      Section 3.3   Grant of Preemptive Rights.
                    --------------------------

          a.  The Company hereby grants to Insight the preemptive right to
     purchase up to its Proportionate Share of any New Securities which the
     Company may, from time to time, propose to sell or issue after the date
     hereof.

          b.  In the event the Company proposes to undertake an issuance or sale
     of New Securities, the Company will give Insight thirty (30) days prior
     written notice of its intention, describing the type of New Securities and
     the price and the specific terms upon which the Company proposes to issue
     or sell the same. Thereafter, Insight will have thirty (30) days from the
     date of such notice to give the Company written notice of its intention to
     purchase up to its Proportionate Share of such New Securities, for the same
     price and upon the terms pursuant to which the New Securities will be
     offered, as specified in the Company's notice, and stating therein the
     quantity of such New Securities Insight intends to purchase. If the
     consideration for the New Securities is in a form other than cash, Insight
     shall pay equivalent value on a per share basis in cash. Insight shall
     further have a forty-five (45) day period from the date of the original
     notice from the Company in which to commit funding to the purchase of any
     New Securities and close the acquisition thereof.  Failure by Insight to
     give notice within the thirty (30) day period shall be deemed a waiver by
     Insight of the preemptive right with respect to such New Securities,
     provided the Company consummates the issuance of New Securities within
     ninety (90) days after the expiration of such thirty (30) day period in the
     amount, at substantially the same price and on

                                       4
<PAGE>

     substantially the same terms specified in the notice given by the Company
     under this Section 3.3. In the event the New Securities are to be issued
     pursuant to an underwritten public offering or under similar circumstances
     so that the final price or other material terms of the New Securities are
     not established by the Company at the time the thirty day notice is
     provided to Insight, the Company's notice to Insight will provide its
     anticipated price of, and general terms pursuant to which it intends to
     issue such New Securities. Notwithstanding the fact that Insight may notify
     the Company within such thirty day period that it intends to purchase up to
     its Proportionate Share of such New Securities, Insight will not be bound
     by such election until the final price and terms of such offering are
     established by the Company. Upon the final price and terms being
     established, the Company shall provide Insight immediate notice thereof
     prior to the Company's proposed sale and issuance. If such final price is
     not greater than one hundred ten percent (110%) of the price stated in the
     original notice, Insight will be bound by its notice to exercise its
     preemptive rights; if such final price is greater than one hundred ten
     percent (110%) of the price stated in the original notice, Insight shall
     not be bound by its original election, but shall have the right for a
     period not to exceed two (2) hours after receiving notice of the final
     price to elect to purchase in accordance with the terms of this Section
     3.3. In order to both minimize the potential disruption to the Company's
     ability to offer such New Securities in an underwritten public offering and
     to afford Insight with as much notice and information as possible regarding
     the terms and pricing thereof, the Company will keep Insight reasonably
     informed of the status of the on-going negotiations with the managing
     underwriter with respect to such terms and anticipated pricing, and further
     will afford Insight, if Insight so requests, the right to have a
     representative present to observe the negotiation of the final pricing
     terms immediately prior to the execution of the applicable underwriting
     agreement.

          c.  The right of Insight to purchase New Securities pursuant to this
     Section 3.3 may be exercised, in whole or in part, by any of Insight's
     Affiliates, if Insight expressly grants such right of exercise to such
     Affiliates, subject to compliance with applicable federal and state
     securities laws.

          d.  The right of Insight to appoint members to the Board (and
     committees thereof) in accordance with the provisions of Sections 3.1 and
     3.2, and the preemptive rights granted to Insight as set forth in Section
     3.3, shall lapse in the event Insight owns less than two and a half percent
     (2.5%) of the Voting Stock of the Company on a Fully Diluted basis.

      Section 3.4   Organic Changes.  The Company will take all actions as may
                    ---------------
be required or desirable, including amending its Bylaws or Certificate of
Incorporation (and obtaining any required shareholder or contractual consents
related thereto) as may be necessary to fully vest in Insight the rights granted
in this Article III.  Not later than the Closing Date, the Company shall have
adopted: (a)  the Amendment of Restated Certificate of Incorporation in the form
of Exhibit B-1 hereto (the "Certificate of Amendment"), which creates a class of
   -----------
non-voting stock that may be issued under the Stock Purchase Warrant; and (b)
the amendment to its Certificate of Incorporation in the form of the Certificate
of Designations in the form of Exhibit B-2 hereto, which provides Insight with
                               -----------
the shareholder rights described in this Article III and grants to Insight the
preemptive rights described in Section 3.3. Thereafter, the Company will not
enter into or adopt any amendment, modification, or waiver of any provisions of
its Bylaws, Certificate of Incorporation or make any change in its capital stock
by reclassification, subdivision, reorganization or otherwise, if the effect of
any such change or modification would be detrimental to the rights granted
Insight hereunder.  The Company will not enter into any

                                       5
<PAGE>

agreement or make any amendment to any agreement or take any other action which
would restrict or adversely affect the performance of the Company's obligations
to Insight hereunder.


                                   ARTICLE IV
            Representations, Warranties and Covenants of the Company
            --------------------------------------------------------

     As a material inducement to Insight to enter into this Agreement and to
purchase the Common Stock and Warrants, the Company represents and warrants that
each of the following statements are true and correct as of the date hereof and
will be true and correct at Closing except as expressly qualified or modified
herein, and covenants to take all of the following actions required of it in the
manner set forth herein.

      Section 4.1   Corporate Existence and Qualification.   The Company is a
                    -------------------------------------
corporation duly incorporated, validly existing and in good standing under the
laws of the State of Delaware.  The Company is duly qualified to do business and
in good standing in each jurisdiction in which the assets owned or leased by it,
or the nature of its activities with respect to its assets makes such
qualification necessary, except in such jurisdictions where the failure to be so
qualified or in good standing would not have a material adverse effect on the
business or financial condition of the Company and its Subsidiaries taken as a
whole (a "Material Adverse Effect").

     Each Subsidiary of the Company (as defined below) is duly incorporated and
in good standing in the state of its incorporation, and is duly qualified to do
business and in good standing in each jurisdiction in which the assets owned or
leased by such Subsidiary, or the nature of its activities makes such
qualification necessary, except in such jurisdictions where the failure to be so
qualified or in good standing would not have a Material Adverse Effect.

      Section 4.2   Subsidiaries.  Each of the Company's subsidiaries is
                    ------------
identified on Schedule 4.2 ("Subsidiaries").  Except as set forth on Schedule
4.2, the Company does not own, directly or indirectly, any equity or debt
securities of any corporation, partnership or other entity.  Schedule 4.2 sets
forth for each Subsidiary:  (a) its name and jurisdiction of incorporation; (b)
the number of shares of authorized capital stock of each class of its capital
stock; (c) the number of issued and outstanding shares of each class of its
capital stock, the names of the holders thereof, and the number of shares held
by each such holder; and (d) the number of shares of its capital stock held in
treasury. Except as set forth in Schedule 4.2, all of the issued and outstanding
shares of capital stock of each Subsidiary have been duly authorized and are
validly issued, fully paid, and nonassessable and have been issued in compliance
with all applicable law. Except as set forth on Schedule 4.2, one of the Company
and its Subsidiaries holds of record and owns beneficially all of the
outstanding shares of each Subsidiary, free and clear of any restrictions on
transfer (other than restrictions under applicable federal and state securities
laws), taxes, security interests, options, warrants, purchase rights, contracts,
commitments, equities, claims, and demands. Except as set forth in Section 4.3,
there are no outstanding or authorized options, warrants, purchase rights,
subscription rights, conversion rights, exchange rights, or other contracts or
commitments that could require any of the Company and its Subsidiaries to sell,
transfer, or otherwise dispose of any capital stock of any of its Subsidiaries
or that could require any Subsidiary to issue, sell, or otherwise cause to
become outstanding any of its own capital stock. There are no outstanding stock
appreciation, phantom stock, profit participation, or similar rights with
respect to any Subsidiary. There are no voting trusts, proxies, or other
agreements or understandings with respect to the voting of any capital stock of
any Subsidiary.  None of the Company and its Subsidiaries controls directly or
indirectly or has any direct or indirect equity

                                       6
<PAGE>

participation in any corporation, partnership, trust, or other business
association which is not a Subsidiary of the Company identified on Schedule 4.2.

      Section 4.3   Capitalization.  As of the date hereof the capitalization of
                    --------------
the Company is as set forth on Schedule 4.3.  All of the issued and outstanding
shares of capital stock of the Company have been duly authorized and are validly
issued, fully paid and nonassessable and have been issued in compliance with all
applicable law and not in violation of the preemptive rights of any person or
entity.

     Between the date hereof and the Closing, except with respect to the
exercise of the options or warrants described on Schedule 4.3, the Company shall
not issue any additional capital stock, or any additional option, warrant,
purchase right, subscription right or other contract or commitment that could
require the Company to issue any of its capital stock, without either (a)
Insight's prior written consent, or (b) agreeing to amend the terms of this
Agreement by increasing the number of Warrants to be issued to Insight and/or
adjusting the exercise price thereof, so that Insight will at Closing be
entitled to Warrants exercisable for the number of shares of Common Stock which,
when aggregated with the Shares, would equal 20% of the outstanding Common Stock
at Closing, on a Fully Diluted basis excluding the stock, options and warrants
(and the stock issued upon exercise of such options and warrants) set forth in
Notes B and C(1) on Schedule 4.3, at the same aggregate exercise price as set
forth in Section 2.3 above.

     At Closing and except as set forth in this Agreement and in Schedule 4.3
with respect to warrants or stock options specifically noted thereon, there will
not be outstanding, nor will the Company be subject to any agreement under which
there may become outstanding, any right to purchase, or security convertible
into or exchangeable for, any capital stock of the Company, including but not
limited to, options, warrants, or rights. Except as set forth in the certificate
of designations relating to the Company's 13 1/2% Senior Payment in Kind
Preferred Stock, and with respect to obligations under the Company's Senior
Secured Notes in the original face amount of $100,000,000 ("Senior Notes"), or
except with respect to the terms of the warrants and stock options described on
Schedule 4.3 upon their exercise, the Company is under no obligation, contingent
or otherwise, to purchase or otherwise redeem or retire any of its securities.
Except as set forth herein and as set forth in the Company's Employment
Agreement with Stephen Palley, there are no agreements in existence which
require the Company to cause to be elected any person to its Board. There are no
voting trusts, proxies, or other agreements or understandings with respect to
the voting of the capital stock of the Company.

     At all times following Closing, the Company will reserve for issuance such
number of shares of Common Stock as may be issuable upon exercise of the
Warrants.

      Section 4.4   Corporate Authority, Approval and Enforceability.   The
                    ------------------------------------------------
Company has all requisite corporate power and corporate authority to execute and
deliver this Agreement and, subject only to receiving the consents and approvals
described in Section 1.1 hereof, to perform its obligations under this
Agreement.  The execution and delivery of this Agreement by the Company in
accordance with the terms hereof, and the performance of the transactions
contemplated hereunder by the Company, have been duly and validly approved by
its Board of Directors.  The execution and delivery of this Agreement by the
Company and the performance of the transactions contemplated hereunder by the
Company have further been validly approved by all other corporate action, if
any, necessary on behalf of the Company, other than the obtaining of the
consents and approvals described in Section 1.1 hereof.  This Agreement is, and
all such other documents and agreements required to be executed and delivered
hereunder, when so executed

                                       7
<PAGE>

and delivered by the Company will be, valid, legal and binding obligations of
the Company, enforceable against it in accordance with their terms, except as
limited by bankruptcy and insolvency laws and other laws affecting the rights of
creditors generally and the application of general equitable principles.

      Section 4.5   Noncontravention.  Neither the execution and delivery of
                    ----------------
this Agreement and such other documents and agreements as may be required hereby
and thereby, nor (subject to receiving the consents and approvals described in
Section 1.1, or subject to the provisions set forth in such other documents and
agreements) the consummation of the transactions contemplated hereby by the
Company will (a) violate any law, statute, regulation, rule, injunction,
judgment, order, decree or other restriction of any government, governmental
agency or court to which the Company or any of its Subsidiaries is subject, or
any provision of the charter or bylaws of the Company or any Subsidiary, or (b)
conflict with or result in any breach of, or constitute a default under, result
in the acceleration of, create in any party the right to accelerate, terminate,
modify or cancel or require any notice under any agreement, contract, lease,
license, instrument or other arrangement to which the Company or any of its
Subsidiaries is subject, or by which either the Company's or any Subsidiary's
assets are bound or affected, including without limitation, the letter of intent
with Prevue Ventures, Inc. dated February 10, 1999 (the "Prevue Letter"), except
that certain agreements (which agreements are specifically identified on
Schedule 4.5) may require the consent of the other party to the assignment of
such agreement or agreements to NewCo under the Contribution Agreement and
Source covenants to obtain these consents or to indemnify Insight in accordance
with Section 9.1 in the event such consents are not obtained.  The exclusivity
period under the Prevue Letter has expired and the Company has no further
obligations pursuant to the Prevue Letter.

      Section 4.6   Shares Validly Issued/Registration.  The Shares have been
                    ----------------------------------
duly authorized and when issued to Insight against payment therefor, will be
validly issued, fully paid, nonassessable and free of any preemptive rights
except those inuring to the benefit of Insight as set forth herein and free from
all transfer or similar taxes, liens and charges and free of restrictions on
transfer other than restrictions on transfer under this Agreement and applicable
federal and state securities laws, and will be issued  in compliance with all
applicable federal and state securities laws.  The shares of Common Stock
issuable upon exercise of the Warrants have been duly and validly reserved for
issuance and, upon issuance in accordance with the terms of the Warrants, will
be duly and validly issued, fully paid and nonassessable and free of any
preemptive rights, except those inuring to the benefit of Insight as set forth
herein and free from all transfer or similar taxes, liens and charges and free
of restrictions on transfer other than restrictions on transfer under the
Warrants and applicable federal and state securities laws, and will be issued
in compliance with all applicable federal and state securities laws.  The
issuance, offer and sale of the shares of Common Stock and the Warrants as
contemplated by this Agreement and upon exercise of the Warrants are exempt from
the registration requirements of the Securities Act of 1933, as amended (the
"1933 Act"), and neither the Company nor any person or entity authorized to act
on its behalf shall take any action hereafter that would cause the loss of such
exemptions.  Immediately following Closing, the Company shall take all actions
necessary to register the Shares with the SEC under the 1933 Act, under all
applicable state securities laws, and shall take such actions so that upon the
effectiveness of the registration the Shares shall be listed for trading with
the National Association of Securities Dealers Automated Quotation System
("NASDAQ"). In connection with, but without limiting, the foregoing, the
Company, as soon as practicable after the execution of this Agreement, shall
file a registration statement under the 1933 Act covering the registration of
all of the Shares, and the Company shall use its best efforts to (i) cause such
registration statement to be declared effective under the 1933 Act and kept
effective until the disposition by Insight of all of the Shares and (ii)
register and qualify the Shares under such other securities or blue sky laws as
shall be reasonably requested by Insight.  Insight shall promptly notify the

                                       8
<PAGE>

Company in writing of any sales of Shares made pursuant to the registration
statement filed pursuant to this Section 4.6.  In addition, the Company shall:

          a.  promptly notify Insight of the happening of any event which makes
     any statement made in such registration statement or the related prospectus
     untrue in any material respect or which requires the making of any changes
     in such registration statement or prospectus so that, as of such date, the
     statements therein are not misleading and do not omit to state a material
     fact required to be stated therein or necessary to make the statements
     therein not misleading and shall promptly prepare a supplement or post-
     effective amendment to the registration statement or the related prospectus
     or any document incorporated therein by reference or file any other
     required document so that, as thereafter delivered to the purchasers of the
     Shares, such prospectus will not contain any untrue statement of a material
     fact or omit to state a material fact required to be stated therein or
     necessary to make the statements therein, in light of the circumstances
     under which they were made, not misleading.  Insight agrees that upon
     receipt of any notice from the Company pursuant to this paragraph (a) of
     the happening of any event of the kind described in this paragraph (a),
     Insight will discontinue disposition of the Shares pursuant to such
     registration statement until Insight receives copies of the supplemented or
     amended prospectus; provided, however, that the aggregate number of days
     that Insight shall be required to refrain from effecting public sales or
     distribution of the Shares pursuant hereto shall not exceed an aggregate of
     90 days;

          b.  comply in all material respects with the 1933 Act and the
     Securities Exchange Act of 1934, as amended (the "Exchange Act"), together
     with all rules and regulations of the Securities and Exchange Commission
     (the "SEC") promulgated thereunder and all applicable state securities laws
     and regulations;

          c.  prepare and file with the SEC such amendments or supplements to
     such registration statement and the prospectus used in connection with such
     registration statement as may be necessary to keep such registration
     statement effective in accordance with this Section 4.6 or as may be
     necessary to comply with the provisions of the 1933 Act with respect to the
     disposition of all the Shares;

          d.  furnish to Insight copies of such registration statement and any
     amendments thereto and the prospectus and any supplement thereto, in such
     quantities as Insight shall reasonably request, and the Company hereby
     consents to the use and distribution thereof by Insight or its
     representatives in connection with the sale or distribution of any of the
     Shares pursuant to such registration statement;

          e.  prior to filing any such registration statement (or any amendment
     or supplement thereto that contains information with respect to Insight),
     the Company shall permit counsel to Insight to review (for a period of at
     least five (5) business days ) the sections of the registration statement
     covering information with respect to Insight, Insight's beneficial
     ownership of the Shares and Insight's intended method of disposition of the
     Shares.  Such sections of the registration statement shall conform to the
     information provided to the Company by Insight;

          f.  promptly notify Insight (and confirm such advice in writing) (i)
     when such registration statement or the prospectus included therein or any
     prospectus amendment or supplement or post-effective amendment has been
     filed and, with respect to any such registration statement or post-
     effective amendment, when the same has become effective, (ii) of any
     comments

                                       9
<PAGE>

     by the SEC and by the blue sky or securities commissioner or regulator of
     any state with respect thereto or any request by the SEC for amendments or
     supplements to such registration statement or the prospectus or for
     additional information, (iii) of the issuance by the SEC of any stop order
     suspending the effectiveness of such registration statement or the
     initiation of any proceedings for that purpose, and (iv) of the receipt by
     the Company of any notification with respect to the suspension of the
     qualification of the Shares for sale in any jurisdiction or the initiation
     or threatening of any proceeding for such purpose. The Company shall use
     its best efforts to prevent the issuance of any stop order or other
     suspension of effectiveness of the registration statement, and, if such an
     order is issued, to obtain the withdrawal of such order at the earliest
     possible time and to notify Insight of the issuance of such order and the
     resolution thereof;

          g.  hold in confidence and not make any disclosure of information
     concerning Insight provided to the Company, except as may be required by
     applicable law or consented to by Insight;

          h.  take all other actions reasonably necessary to expedite and
     facilitate disposition by Insight of the Shares pursuant to the
     registration statement;

          i.  pay all expenses incurred in connection with the registration of
     the Shares hereunder, including all costs and expenses incurred by Insight
     (including, without limitation, reasonable attorneys' fees and expenses);

          j.  indemnify and hold harmless Insight and its officers, directors,
     partners, legal counsel and independent accountants and each person
     controlling such persons within the meaning of Section 15 of the 1933 Act
     to the same extent, and subject to the same procedures, that the Company
     agrees to indemnify and hold harmless a Holder pursuant to the Warrants.
     Insight shall indemnify and hold harmless the Company and its officers,
     directors, partners, legal counsel and independent accountants and each
     person controlling such persons within the meaning of Section 15 of the
     1933 Act to the same extent, and subject to the same procedures, that the
     Holder agrees to indemnify and hold harmless the Company pursuant to the
     Warrants.

      Section 4.7   Litigation.  Schedule 4.7 contains a list of all actions,
                    ----------
suits, demands, proceedings or governmental investigations which are pending
against the Company or its Subsidiaries, or to the knowledge of the executive
officers or general counsel of the Company, threatened against the Company or
its Subsidiaries as of the date hereof, with respect to which demand has been
made for $10,000 or more. Except as set forth on Schedule 4.7, there are no
pending or outstanding actions, suits, proceedings, orders, judgments,
injunctions, awards, or decrees of or before any governmental body, commission,
tribunal, arbitrator, board, court, agency or instrumentality, involving amounts
of $10,000 or more, by which the Company or any of its Subsidiaries are bound or
encumbered, and to the best of the Company's knowledge after due inquiry of all
officers who, in the normal course of their duties would have a reasonable basis
for being informed of such matters, except as set forth on Schedule 4.7 no such
claims or causes of action have been asserted that would result in such an
action, suit, proceeding, order, judgment, injunction, award, or decree of or
before any governmental body, commission, tribunal, arbitrator, board, court,
agency or instrumentality.

      Section 4.8   Contracts.  Schedule 4.8  lists the following contracts and
                    ---------
other agreements to which either the Company or any Subsidiary is a party:

                                       10
<PAGE>

          a.  any agreement (or group of related agreements) for the lease of
     personal property to or from any Person providing for lease payments in
     excess of $25,000 over the term of the lease;

          b.  any agreement (or group of related agreements) made outside the
     normal course of the Company's business, relating to the purchase or sale
     of materials, commodities, supplies, products, or other personal property,
     or for the furnishing or receipt of services, the performance of which will
     extend over a period of more than one year, result in a material loss to
     either the Company or any Subsidiary, or involve consideration in excess of
     $25,000;

          c.  any agreement concerning a partnership or joint venture;

          d.  any agreement (or group of related agreements) under which it has
     created, incurred, assumed, or guaranteed any indebtedness for borrowed
     money, or any capitalized lease obligation, in excess of $25,000 or under
     which it has imposed a security interest on any of its assets, tangible or
     intangible;

          e.  any agreement concerning confidentiality or noncompetition;

          f.  any agreement with any Affiliate;

          g.  any agreement for the employment of any individual on a full-time,
     part-time, consulting, or other basis providing annual compensation in
     excess of $25,000 or providing severance benefits;

          h.  any agreement under which it has advanced or loaned any amount in
     excess of $25,000 to any of its directors, officers, and employees outside
     the ordinary course of business;

          i.  any agreement under which the consequences of a default or
     termination could have a Material Adverse Effect; or

          j.  any other agreement (or group of related agreements) made outside
     the normal course of the Company's business and the performance of which
     involves consideration in excess of $25,000 over its term.

The Company has delivered to Insight a correct and complete copy of each written
agreement listed in Schedule 4.8, and a written summary setting forth the terms
and conditions of each oral agreement listed. With respect to each such
agreement: (A) the agreement is legal, valid, binding, enforceable, and in full
force and effect; (B) no party is in breach or default, and no event has
occurred which with notice or lapse of time would constitute a breach or
default, or permit termination, modification, or acceleration, under the
agreement and no such breach or default will result from the consummation of the
transactions contemplated hereby; and (C) no party has repudiated in writing
(or, to the Company's knowledge, orally) any provision of the agreement.

      Section 4.9   Licensed Intellectual Property and Intangible Property and
                    ----------------------------------------------------------
Data.
- - ----

                                       11
<PAGE>

          a.  To the best of the Company's knowledge, except as set forth on
     Schedule 4.9, the Company and/or its Subsidiaries own or have the exclusive
     right to use pursuant to license, sublicense, agreement, or permission, all
     Source Intellectual Property (as defined below) necessary for the operation
     of the businesses of the Company and its Subsidiaries as presently
     conducted without any further licenses or grants of rights.  Each item of
     Source Intellectual Property owned or used by the Company or its
     Subsidiaries immediately prior to the Closing hereunder which is to be
     transferred to NewCo pursuant to the Contribution Agreement will be owned
     or available for use by NewCo on identical terms and conditions immediately
     subsequent to the Closing hereunder. Each of the Company and its
     Subsidiaries has taken all necessary action in accordance with prudent
     business practices to maintain and protect each item of Source Intellectual
     Property that it owns or uses.  The Company has acquired any and all rights
     that its employees and independent contractors have, had or may have had to
     the Source Intellectual Property.  To the best of the Company's knowledge,
     any and all consents or approvals necessary to be obtained in connection
     with the sale, transfer, licensing, or other disposal of any of the Source
     Intellectual Property, or in connection with the granting of any other
     rights thereunder, both prior to the date hereof and through and including
     the transactions contemplated at Closing, have been properly provided or
     obtained.

          b.  Except as set forth in the Financial Statements referenced in
     Section 4.12 below, none of the Company, its Subsidiaries and the directors
     and officers (and employees with responsibility for intellectual property
     matters) of the Company or its Subsidiaries has received in writing any
     charge, complaint, claim, demand, or notice from third parties alleging
     that the Source Intellectual Property interferes with, infringes upon,
     misappropriates or is otherwise conflicting with or in violation of the
     intellectual property rights of such third parties (including any claim
     that any of the Company and its Subsidiaries must license or refrain from
     using either the Source Intellectual Property or any intellectual property
     rights of any such third party).

          c.  Schedule 4.9 identifies each patent or registration which has been
     issued to either the Company or its Subsidiaries with respect to any of the
     Source Intellectual Property, and identifies each pending patent
     application or application for registration which either the Company or its
     Subsidiaries has made with respect to any of the Source Intellectual
     Property. The Company has  delivered to Insight correct and complete copies
     of all such patents, registrations, applications, licenses, agreements, and
     permissions (as amended to date), and will transfer to NewCo, pursuant to
     the Contribution Agreement, correct and complete copies of all other
     written documentation evidencing ownership and prosecution (if applicable)
     of each such item.  Schedule 4.9 also identifies each trade name or
     unregistered trademark used by either the Company or its Subsidiaries in
     connection with any of the businesses transferred pursuant to the
     Contribution Agreement.  Except as set forth in Schedule 4.9, with respect
     to each patent included in the  Source Intellectual Property:

               (i) the Company or its Subsidiaries possess all right, title, and
          interest in and to the item, free and clear of any security interest,
          license, or other restriction;

               (ii) the item is not subject to any outstanding injunction,
          judgment, order, decree, ruling, or charge;

              (iii) no action, suit, proceeding, hearing, investigation, charge,
          complaint, claim, or demand is pending or, to the knowledge of the
          Company, is threatened which challenges the legality, validity,
          enforceability, use, or ownership of the item; and

                                       12
<PAGE>

               (iv) there is no outstanding agreement by the Company or its
          Subsidiaries to indemnify any Person for or against any interference,
          infringement, misappropriation, or other conflict with respect to the
          item.

          Further, Schedule 4.9 identifies each license, agreement, or other
     permission pursuant to which either the Company or any of its Subsidiaries
     has granted rights of ownership or use to, or under which rights of
     ownership or use are created for the benefit of, any third party with
     respect to the Source Intellectual Property.

          d.  Schedule 4.9 also identifies each item of Source Intellectual
     Property that is material to the Company's business that is owned by any
     third party and that either the Company or any of its Subsidiaries uses
     pursuant to license, sublicense, agreement, or permission and Schedule 4.9
     also indicates whether such item is assignable or transferable without the
     consent of the third party.   The Company has delivered to Insight correct
     and complete copies of all such licenses, sublicenses, agreements, and
     permissions (as amended to date). With respect to each such item of Source
     Intellectual Property:

               (i) the license, sublicense, agreement, or permission covering
          the item is legal, valid, binding, enforceable, and in full force and
          effect;

               (ii) unless otherwise indicated on Schedule 4.9, the license,
          sublicense, agreement, or permission is freely transferrable and/or
          assignable and the transferee thereof will obtain all rights,
          privileges or ownership or use or benefits inuring to the transferor
          thereunder;

              (iii) no party to the license, sublicense, agreement, or
          permission is in breach or default, and no event has occurred which
          with notice or lapse of time would constitute a breach or default or
          permit termination, modification, or acceleration thereunder;

               (iv) no party to the license, sublicense, agreement, or
          permission has repudiated any provision thereof;

               (v) to the best of the Company's knowledge, with respect to each
          sublicense, the representations and warranties set forth in
          subsections (i) through (iv) above are true and correct with respect
          to the underlying license;

               (vi) to the best of the Company's knowledge, the underlying item
          of intellectual property is not subject to any outstanding injunction,
          judgment, order, decree, ruling, or charge;

               (vii) to the best of the Company's knowledge, no action, suit,
          proceeding, hearing, investigation, charge, complaint, claim, or
          demand is pending or, to the knowledge of the Company, is threatened
          which challenges the legality, validity, or enforceability of the
          underlying item of intellectual property.

     As used herein, "Source Intellectual Property" means any intellectual
property of every kind everywhere in the world including, without limitation,
patents, inventions, software (including all predecessor, derivative and other
versions), trademarks, tradenames, copyrights, trade secrets, ideas, know-

                                       13
<PAGE>

how, confidential or business information or methods, processes, designs,
concepts, techniques, discoveries, improvements or other intellectual rights,
regardless of patentability or copyrightability, which is now owned by the
Company or its Subsidiaries and/or to which the Company or any Subsidiary now
has a right to license, to the full extent of such right to grant a license.

      Section 4.10  Compliance with Laws.   Each of the Company and its
                    --------------------
Subsidiaries are, and at all times have been, in material compliance with all
applicable statutes, laws, ordinances, regulations, rules and orders of any
federal, state or local government, or any governmental department or agency
("Governmental Authority") or any judgment, decree or order of any court
applicable to them or applicable to their employees, benefits, compensation
and/or working conditions and/or hiring, nondiscrimination and promotion
practices except where the failure to so comply would not result in a Material
Adverse Effect. The Company and its Subsidiaries are and have been in compliance
with all permits, licenses or other authorizations of Governmental Authorities
which are required for the operation of their respective businesses, except
where the failure to comply would not have a Material Adverse Effect.  Neither
the Company nor any Subsidiary has received any written notice, report or
information regarding any corrective, investigatory or remedial obligations,
arising under applicable laws, ordinances, regulations, rules, or orders with
respect to past or present operations of the Company or any of its Subsidiaries
from any Governmental Authority that have not been complied with or can
reasonably be expected to have a Material Adverse Effect.

      Section 4.11  Taxes.  Except as set forth on Schedule 4.11, the Company
                    -----
and its Subsidiaries (with respect to returns filed either on a separate or
consolidated or combined basis) have timely filed and accurately prepared, or
will timely and accurately prepare and file, all federal, state, local, and
territorial returns, declarations and reports, information returns and
statements required to be filed by or with respect to the Company and/or any
Subsidiary on or before the Closing Date, in respect of any Taxes for each
period ending on or before the Closing Date ("Returns").  All Taxes shown as due
on such Returns, together with applicable interest and penalties, have been or
will be timely paid in full, and no notice of audit or adjustment has been
received from the Internal Revenue Service or any other taxing authority in
connection with any of such Returns, and except as set forth on Schedule 4.11,
no waivers of statutes of limitations have been given or requested.  The Company
or its Subsidiaries have duly withheld and paid all Taxes required to be
withheld or paid with respect to amounts paid to employees, independent
contractors or other third parties. Except for liens for taxes, assessments and
governmental charges not yet due and payable or that are being contested in good
faith through appropriate proceedings, there are currently no liens for Taxes
upon any of the assets of the Company or its Subsidiaries and there is no event
or circumstance pursuant to which any taxing authority may claim a lien or other
encumbrance upon any of such assets, the effect of which would have a Material
Adverse Effect.

      Section 4.12  Financial Statements.  The Company has filed with the SEC on
                    --------------------
Form 10-K, its audited consolidated financial statements as at and for the
twelve months ended December 31, 1998, and its unaudited consolidated financial
statements on Form 10-Q for the three month period ended March 31, 1999
(collectively, the "Financial Statements").  The Financial Statements (a) fairly
present, in all material respects, the financial position of the Company and its
Subsidiaries as of the date thereof and the results of operations for the
periods covered thereby; and (b) have been prepared in accordance with generally
accepted accounting principles.

      Section 4.13  Subsequent Events.  Except as disclosed on the Company's
                    -----------------
Form 10-K for the period ended December 31, 1998 or its Form 10-Q for the three
month period ended March 31, 1999, since March 31, 1999:

                                       14
<PAGE>

          a.  neither the Company nor any of its Subsidiaries has entered into
     any material transaction (other than as contemplated by this Agreement or
     the Contribution Agreement) which was not in the ordinary course of its
     business;

          b.  there has been no Material Adverse Effect occurring to the
     Company, other than changes affecting the interactive advertising and
     interactive media programming industries in general, changes as a result of
     general economic conditions, or negative financial operating results for
     any financial period;

          c.  there has been no impairment of or damage to any assets carried on
     the books of the Company at a value in excess of $25,000 (including
     intellectual property, patents and proprietary property), or any sale,
     assignment or transfer of any patent, trademark, trade secret or other
     intellectual property or intangible asset of the Company carried on the
     books of the Company at a value in excess of more than $25,000;

          d.  there has not been any payment of any obligation or liability
     other than current liabilities paid in the ordinary course of business;

          e.  the Company has not received any notice that there has been a loss
     of, or cancellation of a material contract or order by, any customer of the
     Company, the effect of which will result in a loss to the Company
     (including loss of anticipated profits) in excess of $25,000;

          f.  there have been no borrowings by the Company or agreements to
     borrow or change in the contingent obligations of the Company by way of
     guaranty, endorsement, indemnity, warranty or otherwise; and

          g.  there has been no default or breach by the Company or any
     Subsidiary under any contract, license or permit, the result of which could
     result in a loss to the Company or such Subsidiary in excess of $25,000.

      Section 4.14  Governmental Consents and Approvals.  Except for required
                    -----------------------------------
filings with the SEC, the National Association of Securities Dealers ("NASD"),
and filings required by HSR, the execution, delivery and performance by the
Company of this Agreement and the consummation of the transactions contemplated
hereby require no action by or in respect of, or filing with or notice to, any
Governmental Authority.

      Section 4.15  Other Consents and Approvals.  The Company will secure any
                    ----------------------------
other consents (including, if applicable, the consents of its stockholders (both
common and preferred) and holders of the Senior Notes)  as are necessary to
approve the transactions contemplated hereby (including but not limited to
conferring on Insight the rights described in Article III).

      Section 4.16  Loan Obligations and Commitments.  Except for the debt
                    --------------------------------
evidenced by the Senior Notes, the debt evidenced by the Company's capital lease
obligations disclosed on the Financial Statements, and trade payables incurred
in the ordinary course of business, neither the Company nor any Subsidiary is a
party to any loan agreement, promissory note or other evidence of indebtedness
and neither the Company nor any Subsidiary has any obligation for (a) any
amounts which represent the unpaid portion of the purchase price of any property
incurred in lieu of borrowing money or using available funds to pay such
amounts, whether or not evidenced by a promissory note, bond or similar written
obligation to pay money or (b) any

                                       15
<PAGE>

obligation guaranteed by the Company or a Subsidiary for which the Company or
any Subsidiary is contingently liable.

      Section 4.17  Filing Under the Securities Exchange Act of 1934.  The
                    ------------------------------------------------
Company is current with respect to all filings and reports required of it under
the 1933 Act and the Exchange Act, and no such filing contains or contained, as
applicable, as of the date hereof and as of the date thereof, any untrue
statement by the Company of a material fact or omits a material fact necessary
to make the Company's statements contained therein, in light of the
circumstances in which they were made, not misleading.  All filings and reports
required of the Company under the 1933 Act and the Exchange Act, as of their
respective dates, complied as to form in all material respects with the
requirements of the 1933 Act, the Exchange Act and the applicable rules and
regulations thereunder.

      Section 4.18  Registration Rights.  Except for rights arising under the
                    -------------------
Warrants and hereunder, neither the Company, its shareholders nor the
Subsidiaries are a party to any agreement pursuant to which any person or entity
has the right to require the Company to register Company securities under the
1933 Act.

      Section 4.19  Disclosures.    Neither this Agreement, nor any schedule or
                    -----------
exhibit hereto, contains any untrue statement by the Company of a material fact
or omits a material fact necessary to make the Company's statements contained
herein or therein, in light of the circumstances in which they were made, not
misleading.

      Section 4.20  Further Assurances.  At any time and from time to time after
                    ------------------
the Closing, the Company shall, at the reasonable request and expense of Insight
(but without any further consideration from Insight), execute, acknowledge and
deliver or cause to be executed, acknowledged and delivered, such further
instruments of conveyance, assignment and transfer, and to take all such actions
as Insight shall reasonably request in order to more fully and effectively vest
in Insight or confirm Insight's title to Common Stock and Warrants and to
otherwise fulfill the terms and conditions contained in this Agreement.

                                   ARTICLE V
                   Representations and Warranties of Insight
                   -----------------------------------------

     As a material inducement to the Company to enter into this Agreement and to
sell the Common Stock and Warrants, Insight represents and warrants that each of
the following statements are true and correct as of the date hereof and will be
true and correct at Closing except as expressly qualified or modified herein.

      Section 5.1   Existence and Qualification.   Insight is a limited
                    ---------------------------
liability company duly formed, validly existing and in good standing under the
laws of the State of Delaware.  Insight is duly qualified to do business and in
good standing in each jurisdiction in which the assets owned or leased by it, or
the nature of its activities with respect to its assets makes such qualification
necessary, except in such jurisdictions where the failure to be so qualified or
in good standing would not have a material adverse effect on the business or
financial condition of Insight.

      Section 5.2   Authority, Approval and Enforceability.   Insight has all
                    --------------------------------------
requisite limited liability company power and limited liability company
authority to execute and deliver this Agreement and, subject only to receiving
the consents and approvals described in Section 1.2 hereof, to perform its
obligations under this Agreement.  The execution and delivery of this Agreement
by Insight in accordance with the terms hereof, and the performance of the
transactions contemplated hereunder by it, will have been duly and validly
approved by its member prior to the Closing Date.  The execution and delivery of
this Agreement by Insight

                                       16
<PAGE>

and the performance of the transactions contemplated hereunder by Insight will
have further been validly approved by all other limited liability company
action, if any, necessary on behalf of Insight prior to the Closing Date. This
Agreement is, and all such other documents and agreements required to be
executed and delivered hereunder, when so executed and delivered by Insight will
be, valid, legal and binding obligations of Insight, enforceable against it
accordance with their terms, except as limited by bankruptcy and insolvency laws
and other laws affecting the rights of creditors generally and the application
of general equitable principles. The execution and delivery of this Agreement
and such other documents and agreements as may be required hereby and thereby,
and the consummation of the transactions contemplated hereby by Insight will
not, subject to receiving the consents and approvals described in Section 1.2,
or subject to the provisions set forth in such other documents and agreements,
(a) violate any law, statute, regulation, rule, injunction, judgment, order,
decree or other restriction of any government, governmental agency or court to
which Insight is subject, or (b) conflict with or result in any breach of, or
constitute a default under, Insight's Certificate of Formation or limited
liability company agreement, if any, or any agreement or contract to which it is
a party or by which it or its assets are bound or affected.

      Section 5.3   Information Provided by Insight with Respect to Share
                    -----------------------------------------------------
Registration.  Any information provided to the Company by Insight which may be
- - ------------
required in connection with the Company's filing a registration statement with
the SEC and applicable State securities commissions, shall be true and accurate
in all material respects.

      Section 5.4   Governmental Consents and Approvals.  The execution,
                    -----------------------------------
delivery and performance by Insight of this Agreement and the consummation of
the transactions by Insight contemplated hereby, require no action by or in
respect of, or filing with or notice to, any governmental or regulatory body,
agency or official except as provided in Section 1.1 hereof.

      Section 5.5   Acquisition for Investment.  Insight is acquiring the
                    --------------------------
Warrants for its own account, for investment purposes only, and not with a view
to, or for sale in connection with, a distribution, as that term is used in
Section 2(11) of the 1933 Act, in a manner which would require registration
under the 1933 Act or any state securities laws.  Insight acknowledges the
Shares, the Warrants and the shares of common stock underlying in the Warrants
have not been registered under the 1933 Act or the securities laws of any state,
and the Shares and Warrants are being offered and sold pursuant to applicable
exemptions from such registration and will be issued as "restricted securities"
as defined by Rule 144 promulgated pursuant to the 1933 Act; provided that the
Company shall nevertheless be bound by its representation and covenant contained
in Section 4.6 with respect to the registration of the Shares immediately
following Closing.


                                   ARTICLE VI
                               Closing Deliveries
                               ------------------

      Section 6.1   Deliveries by the Company.  At Closing, the Company will
                    -------------------------
deliver the following to Insight:
          a.  A certificate or certificates representing the Shares.

          b.  One or more fully executed copies of the Stock Purchase Warrant.

          c.  A copy of all necessary consents to the transaction as
     contemplated by this Agreement.

                                       17
<PAGE>

          d.  Copies of: (i)  the Certificate of Amendment certified by the
     Secretary of State of Delaware; (ii) the Certificate of Designations
     certified by the Secretary of State of Delaware; (iii) the Certificate of
     Incorporation of the Company as currently in full force and effect,
     certified by the Secretary of State of Delaware; and (iv) the Bylaws of the
     Company (containing any amendments that may be required by reason of the
     fulfillment of the Company's obligations hereunder) certified by the
     Secretary of the Company.

          e.  A copy of all resolutions, consents and actions of the Board of
     Directors and stockholders of the Company authorizing the execution,
     delivery and performance of this Agreement, the execution, delivery and
     performance of all related documents and agreements, including the
     Contribution Agreement and the Operating Agreement, with such resolutions
     certified by the Secretary of the Company as being true and correct copies
     of the originals thereof, subject to no modification or amendment, and as
     being in full force and effect.

          f.  A Certificate of the Secretary of State of the State of Delaware
     establishing that the Company is in existence and good standing in such
     State, and a Certificate of the Secretary of State of the State of
     incorporation of each Subsidiary of the Company.

          g.  A certificate executed by the President of the Company, dated as
     of the Closing, as to the truth and accuracy of the representations and
     warranties of the Company contained herein on and as of the date of
     Closing.

          h.  Originals of the Operating Agreement executed by the Company,
     together with all documents and agreements required under the Contribution
     Agreement and Operating Agreement, the transactions contemplated by which
     will be closed simultaneously with the sale of Common Stock and Warrants
     contemplated hereby.

          i.  An opinion of the Company's counsel in a form and substance
     reasonably acceptable to Insight.

          j.        Originals of the Control Share Acquisition Agreement
     executed by the Company in
     the form of Exhibit C.
                 ---------


      Section 6.2   Deliveries by Insight.   At Closing, Insight will deliver
                    ---------------------
the following to the Company:

          a.  The Purchase Price, by wire transfer of immediately available
     federal funds.

          b.  A copy of all necessary consents to the transaction as
     contemplated by this Agreement.

          c.  A copy of all resolutions, consents and actions of the Board of
     Directors of Insight authorizing the execution, delivery and performance of
     this Agreement, the execution, delivery and performance of all related
     documents and agreements, including the Contribution Agreement and the
     Operating Agreement, with such resolutions certified by the Secretary of
     Insight as being true and correct copies of the originals thereof, subject
     to no modification or amendment, and as being in full force and effect.

                                       18
<PAGE>

          d.  A Certificate of the Secretary of State of the State of Delaware
     establishing that Insight is in existence and good standing in such State.

          e.  Originals of the Operating Agreement executed by Insight, together
     with all documents and agreements required under the Contribution Agreement
     and Operating Agreement, the transactions contemplated by which will be
     closed simultaneously with the sale of Common Stock and Warrants
     contemplated hereby.

          f.  A certificate executed by the President of Insight, dated as of
     the Closing, as to the truth and accuracy of the representations and
     warranties of Insight contained herein on and as of the date of Closing.

          g.  An opinion of Insight's counsel in a form and substance reasonably
     acceptable to the Company.

          h.  Originals of the Control Share Acquisition Agreement executed by
     Insight in the form of Exhibit C.
                            ---------


                                  ARTICLE VII
                          Conditions Precedent to the
                         Closing Obligation of Insight
                         -----------------------------

     Insight's obligation to consummate the transaction contemplated by this
Agreement is subject to the fulfillment prior to or at the Closing, of each of
the following conditions, each of which may be waived in the sole discretion of
Insight:

      Section 7.1   Accuracy of Representations and Warranties.  Each and every
                    ------------------------------------------
representation, warranty and covenant of the Company under this Agreement shall
be true and accurate in all material respects as of the date when made and as of
the Closing, except to the extent a representation, warranty or covenant
specifically is stated to relate only to a precise date.  Not later than the
second business day prior to the anticipated date of Closing, the Company will
deliver to Insight any revisions to any Company Schedule prepared hereunder
necessary to make such Company Schedule and the representations, warranties and
covenants contained in Article IV true and correct as of the Closing Date.

      Section 7.2   Performance of Covenants and Agreements.  The Company shall
                    ---------------------------------------
have performed in all material respects at or prior to the Closing all of the
covenants and agreements required to be performed by it at or prior to the
Closing in accordance with this Agreement.

      Section 7.3   Litigation.  No action, suit, proceeding, investigation,
                    ----------
inquiry or request for information by any third person (including, but not
limited to, any Governmental Authority) shall have been instituted or threatened
against the Company or Insight or any of their respective Affiliates that
questions the validity or legality of this Agreement, or the transactions
contemplated hereby which, if successful, would materially adversely affect the
right of Insight to consummate the transactions contemplated hereby or might
involve possible material liability on the part of Insight.

                                       19
<PAGE>

      Section 7.4   Closing Deliveries.  The Company shall have delivered to
                    ------------------
Insight the documents and certificates described in Section 6.1.

      Section 7.5   Contribution Agreement and Operating Agreement.  The
                    ----------------------------------------------
Operating Agreement shall be executed, and the transactions contemplated therein
and in the Contribution Agreement shall be closed, simultaneously with the
Closing of the transactions contemplated hereby.

      Section 7.6   Adverse Change.  Between December 31, 1998, and the Closing,
                    --------------
there shall have been no Material Adverse Effect occurring to the Company, other
than changes affecting the interactive advertising and interactive media
programming industries in general, changes as a result of general economic
conditions, or negative financial operating results for any financial period.

      Section 7.7   Consents and Approvals.  All consents and approvals
                    ----------------------
referenced in Article I to be obtained by Insight, and all consents and
approvals referenced in Article I and the consents referenced in Section 4.15
relating to the Company's stockholders (both common and preferred) and holders
of the Senior Notes to be obtained by the Company, shall have been obtained to
the reasonable satisfaction of Insight and all applicable waiting period(s)
under the HSR Act shall have expired or been terminated.

      Section 7.8   Effect of Closing.  Notwithstanding anything stated in this
                    -----------------
Agreement to the contrary, to the extent the Closing is consummated, all
conditions to Closing set forth in this Article VII shall be deemed waived for
purposes of Closing.


                                  ARTICLE VII
                          Conditions Precedent to the
                       Closing Obligation of the Company
                       ---------------------------------

     The Company's obligation to consummate the transaction contemplated by this
Agreement is subject to the fulfillment prior to or at the Closing, of each of
the following conditions, each of which may be waived in the sole discretion of
the Company:

      Section 8.1   Accuracy of Representations and Warranties.   Each and every
                    ------------------------------------------
representation, warranty and covenant of Insight under this Agreement shall be
true and accurate in all material respects as of the date when made and as of
the Closing, except to the extent a representation, warranty or covenant
specifically is stated to relate only to a precise date.  Not later than the
second business day prior to the anticipated date of Closing, Insight will
deliver to the Company any revisions to any Insight Schedule prepared hereunder
necessary to make such Insight Schedule and the representations and warranties
contained in Article V true and correct as of the Closing Date.

      Section 8.2   Performance of Covenants and Agreements.  Insight shall have
                    ---------------------------------------
performed at or prior to the Closing all of the covenants and agreements
required to be performed by it at or prior to the Closing in accordance with
this Agreement.

      Section 8.3   Litigation.  No action, suit, proceeding, investigation,
                    ----------
inquiry or request for information by any third person (including, but not
limited to, any Governmental Authority) shall have been instituted or threatened
against the Company or Insight or any of their respective Affiliates that
questions, or reasonably may be expected to lead to subsequent questioning of,
the validity or legality of this Agreement, or the transactions contemplated
hereby which, if successful, would affect the right of the

                                       20
<PAGE>

Company to consummate the transactions contemplated hereby or might involve
possible material liability on the part the Company.

      Section 8.4   Closing Deliveries.  Insight shall have delivered to the
                    ------------------
Company the Purchase Price and the other documents and certificates described in
Section 6.2.                   .

      Section 8.5   Contribution Agreement and Operating Agreement.  The
                    ----------------------------------------------
Operating Agreement shall be executed, and the transactions contemplated therein
and in the Contribution Agreement shall be closed, simultaneously with the
Closing of the transactions contemplated hereby.

      Section 8.6   Consents and Approvals.  All consents and approvals
                    ----------------------
referenced in Article I to be obtained by Insight, and all consents and
approvals referenced in Article I and the consents referenced in Section 4.15
relating to the Company's stockholders (both common and preferred) and holders
of the Senior Notes to be obtained by the Company, shall have been obtained to
the reasonable satisfaction of the Company and all applicable waiting period(s)
under the HSR Act shall have expired or been terminated.

      Section 8.7   Effect of Closing.  Notwithstanding anything stated in this
                    -----------------
Agreement to the contrary, to the extent the Closing is consummated, all
conditions to Closing set forth in this Article VIII shall be deemed waived for
purposes of Closing.


                                   ARTICLE IX
                                Indemnification
                                ---------------

      Section 9.1   Indemnification by the Company.
                    ------------------------------

                                       21
<PAGE>

            a.  The Company's Breach.  From and after the Closing the Company
                --------------------
     agrees to indemnify, defend and hold Insight and its Affiliates harmless
     from and against and will reimburse Insight and its Affiliates for any and
     all Losses resulting from any misrepresentation, breach of warranty or
     nonfulfillment of any covenant or agreement by or on the part of the
     Company under this Agreement or in any certificate or other document
     delivered by the Company pursuant to this Agreement or Losses resulting
     from or arising out of or in connection with any litigation, proceeding or
     claim by any third party relating to the Company or any of its Subsidiaries
     arising out of or relating to the period prior to the Closing Date,
     including without limitation, those matters listed on Schedule 4.7.  In
     addition, to the extent that any disclosure, representation or warranty of
     the Company set forth in Sections 4.5, 4.7 or  4.9 of this Agreement is
     qualified, limited or subject to a materiality or other standard or
     threshold, such as "to the knowledge of", "the best of the knowledge of" or
     by the condition that "such disclosure, representation, warranty, covenant
     or agreement would not, or is not or are not expected to have a Material
     Adverse Effect" or by any other qualification or limitation (whether such
     qualification, limitation, standard or threshold is set forth herein or
     under applicable law pertaining to another document to which reference is
     made herein), then for all purposes of this Article IX and the
     indemnification obligations imposed hereunder, such disclosure,
     representation or warranty shall be deemed to have been made without such
     limitation, qualification, material adverse effect standard or other
     standard or threshold, with it being the intent of the parties that the
     Indemnified Party (as defined in Section 9.3) be fully indemnified
     hereunder for any Losses incurred by such party without regard to the
     qualification, limitation, standard or threshold set forth in the
     disclosure, representation or warranty.  Further, to the extent that
     rights, potential rights, claims, or potential claims of third parties have
     been disclosed by the Company on Schedules 4.5, 4.7 or 4.9 hereof or in
     other documents to which reference is made herein, such items are still
     fully subject to indemnification under this Article IX to the extent that
     Insight incurs a Loss as a result of such rights, potential rights, claims,
     or potential claims of third parties.

            b.  Survival.  The representations and warranties of Source set
                --------
     forth in this Agreement will survive the Closing for a period of three
     years from the date of the Closing and shall thereafter terminate except
     that (i) the liability of Source will extend beyond such three-year period
     with respect to any claim which has been asserted in a written notice
     before the expiration of such three year period, (ii) the representation
     and warranties of Source set forth in Sections 4.5, 4.7 and 4.9 and the
     indemnity obligations of Source related thereto will survive the Closing
     and will continue in full force and effect without limitation.  The
     covenants and agreements of Source in this Agreement and the indemnity
     obligations of Source related thereto will survive the Closing and will
     continue in full force and effect until fully performed or discharged.

      Section 9.2   Indemnification by Insight.  From and after the Closing,
                    --------------------------
Insight agrees to indemnify, defend and hold the Company and its Affiliates
harmless from and against and in respect of, and shall reimburse the Company and
its Affiliates for any and all Losses resulting from any misrepresentation,
breach of warranty or nonfulfillment of any covenant or agreement by or on the
part of Insight under this Agreement or in any certificate or other document
delivered by Insight to the Company pursuant to this Agreement.  The
representations and warranties of Insight and Insight's indemnity obligations
set forth in this Agreement shall survive for a period of three years following
Closing.

      Section 9.3   Indemnity Procedure.
                    -------------------

                                       22
<PAGE>

          a.  Third Party Claims.  In the event any party receives written
              ------------------
     notice of the commencement of any action or proceeding, the assertion of
     any claim by a third party or the threatened imposition of any Loss for
     which indemnity may be sought pursuant to this Article IX ("Claim"), and
     such party (the "Indemnified Party") intends to seek indemnification from
     the other party (the "Indemnifying Party") pursuant to this Article IX, the
     Indemnified Party shall provide the Indemnifying Party with prompt written
     notice of such Claim, and the Indemnifying Party shall have the right to
     assume control of the defense (with counsel selected by it which is
     reasonably satisfactory to the Indemnified Party), appeal or settlement of
     such Claim with respect to which such indemnity has been invoked, and the
     Indemnified Party will fully cooperate with the Indemnifying Party in
     connection therewith.  The Indemnifying Party shall bear the entire cost of
     defending such Claim, and the Indemnifying Party shall not be liable for
     any further legal or other expenses subsequently incurred by the
     Indemnified Party in connection with such defense unless otherwise agreed
     to in writing by the parties or as herein provided; provided, however, the
     Indemnified Party shall have the right to participate in such defense, at
     its own cost and expense, and the Indemnified Party shall have the
     obligation to cooperate with such defense.  If the Indemnifying Party does
     not timely assume the entire defense of such Claim, the Indemnified Party
     may assume such defense and the Indemnifying Party shall bear the entire
     cost of defending such Claim.  The Indemnifying Party shall not have the
     right to settle any such Claim without the written consent of the
     Indemnified Party unless such settlement contemplates a general release for
     money damages only.  Failure of a party to give prompt notice of a Claim
     for which indemnification is sought hereunder shall not affect such party's
     right to indemnification hereunder except to the extent that the
     Indemnifying Party shall have been materially prejudiced as a result of
     such failure, and except that the Indemnifying Party shall not be liable
     for any expenses incurred during the period in which the Indemnified Party
     failed to give notice.

          b.  Other Claims.  A party shall be entitled to recover from the other
              ------------
     party for all Losses or matters described above, which are suffered,
     incurred or borne by such party, even though the Losses or matter is not
     related to or the result of a claim brought by a third party.

      Section 9.4   Definition of Losses.  As used in this Article IX, "Losses"
                    --------------------
shall mean any and all losses, liabilities, claims, demands, actions, or causes
of action, judgments, orders, deficiencies, fines, penalties, costs, damages, or
expenses whatsoever, including, without limitation, taxes and environmental
claims, whether foreseeable or unforeseeable, and further including, without
limitation legal, accounting and other professional fees, disbursements and
expenses incurred in the investigation, collection, prosecution and defense of
claims and amounts paid in settlement thereof.

      Section 9.5   Limitation on Source Indemnification.  The indemnification
                    ------------------------------------
provided for in Section 9.1 shall be subject to the following limitations:

            a.  Basket.  The Company shall not be required to indemnify Insight
                ------
     for any claim until such time as the amount of all Losses arising from
     asserted claims for indemnification exceed in the aggregate Twenty-Five
     Thousand Dollars ($25,000).  At such time that the Losses of Insight
     arising from all such claims exceed $25,000, the Company shall be
     responsible for indemnifying Insight for the full amount of such claims,
     subject to the limitation set forth in Section 9.5 b. below.

            b.  Cap.  The Company shall not be required to indemnify Insight for
                ---
     any claim to the extent that the Losses incurred by them with respect to
     all such claims exceed $12,000,000 plus the

                                       23
<PAGE>

     product of (i) the number of shares issued to Insight upon exercise of the
     Warrants and (ii) the actual exercise price of such exercised Warrants.

            c.  Exclusive Remedy.  From and after the Closing, the
                ----------------
     indemnification provided under this Article IX shall constitute Insight's
     sole and exclusive remedy for any indemnification by the Company for claims
     in respect of Losses or breach of any representation or covenant arising
     under this Agreement; provided, however, that the foregoing limitations
     shall not apply to fraud by the Company or its Affiliates with respect to
     an action solely against the defrauding party or to any claim by Insight
     relating to registration rights hereunder and the obligations of the
     Company pursuant to Article III hereof, to which Insight shall have all
     rights and remedies at law or in equity.


                                   ARTICLE X
                                    Disputes
                                    --------

      Section 10.1  Procedure.  In the event of a dispute between the parties
                    ---------
arising out of or related to this Agreement (the "Dispute"), the parties agree
to utilize the procedures specified in this Article X (the "Procedure"), unless
otherwise modified by written agreement of the parties at the time the Dispute
arises.

      Section 10.2  Initiation of Procedure.  A party seeking to initiate the
                    -----------------------
Procedure (the "Initiating Party") shall give written notice to the other party,
describing briefly the nature of the Dispute and its claim and identifying an
individual with authority to settle the Dispute on its behalf.  The party
receiving such notice (the "Responding Party") shall have five (5) business days
within which to designate, in a written notice given to the Initiating Party, an
individual with authority to settle the Dispute on its behalf.  The individuals
so designated shall be known as the "Authorized Individuals."  Absent agreement
by the parties, neither of the Authorized Individuals shall have had direct
substantive involvement in the matters involved in the Dispute.

      Section 10.3  Unassisted Settlement.  Within thirty (30) days from the
                    ---------------------
date of the Initiating Party's notice, the Authorized Individuals shall make
such investigation as they deem appropriate and shall conclude discussions
concerning resolution of the Dispute.  If the Dispute has not been resolved
within such thirty (30) day period, it shall at that time be submitted
("Submission Date") to binding alternative dispute resolution ("ADR"), in
accordance with the following provisions.

      Section 10.4  Selection of Arbitrator.  The parties shall have ten (10)
                    -----------------------
days from the Submission Date to agree upon a mutually acceptable neutral person
not affiliated with either of the parties (the "Arbitrator").  If the Arbitrator
has not been selected within such time, the parties agree jointly to request the
American Arbitration Association to supply within ten (10) days a list of
potential neutrals with qualifications as specified by the parties in the joint
request.  Within five (5) days of receipt of the list, the parties shall
independently rank the proposed candidates, shall simultaneously exchange
rankings, and shall select as the Arbitrator the individual receiving the
highest combined ranking who is available to serve.

      Section 10.5  Time and Place for ADR.  In consultation with the
                    ----------------------
Arbitrator, the parties shall promptly designate a mutually convenient time and
place for ADR to be held not later than thirty (30) days after selection of the
Arbitrator.

      Section 10.6  Exchange of Information.  In the event either of the parties
                    -----------------------
has substantial need for information in the possession of the other party to
prepare for the ADR, the parties shall attempt in good faith

                                       24
<PAGE>

to agree upon procedures for the expeditious exchange of such information, with
the help of the Arbitrator if required.

      Section 10.7  Summary of Views.  One (1) week prior to the first scheduled
                    ----------------
session of the ADR, each party shall deliver to the Arbitrator and to the other
party a concise written summary of its views on the matter in Dispute.

      Section 10.8  Staffing the ADR.  During the ADR, each party shall be
                    ----------------
represented by the Authorized Individual and by counsel.  In addition, each
party may bring such additional persons as needed to respond to questions,
contribute information and participate in the negotiations; the number of such
additional persons to be agreed upon by the parties in advance, with the
assistance of the Arbitrator, if necessary.

      Section 10.9  Conduct of ADR.  The parties, in consultation with the
                    --------------
Arbitrator, will agree upon a format for the meetings, designed to assure that
both the Arbitrator and the Authorized Individuals have an opportunity to hear
an oral presentation of each party's views of the matter in Dispute, and that
the Authorized Individuals attempt to negotiate a resolution of the matter in
Dispute, with or without the assistance of counsel or others, but with the
assistance of the Arbitrator.  To this end, the Arbitrator is authorized to
conduct both joint meetings and separate private caucuses with the parties.  The
Arbitrator will keep confidential all information learned in private caucus with
either party unless specifically authorized by such party to make disclosure of
the information to the other party.

      Section 10.10 Decision of Arbitrator.  The decision of the Arbitrator
                    ----------------------
shall be final and non-appealable, and judgment may be entered thereon in any
court of competent jurisdiction.

      Section 10.11 Fees of Arbitrator; Disqualification.  The fees of the
                    ------------------------------------
Arbitrator shall be shared equally by the parties, unless the Arbitrator makes a
specific finding to the contrary.  The Arbitrator shall be disqualified as a
witness, consultant, expert or counsel for either party with respect to the
matters in Dispute and any related matters.

      Section 10.12 Court Order.  Nothing in this Article XI shall limit the
                    -----------
right of any party hereto to obtain an order directing the appointment of an
Arbitrator, a temporary restraining order, injunction or similar court action
concerning any claim or dispute until the subject arbitration can be heard and
an award rendered.


                                   ARTICLE XI
                                  Termination
                                  -----------

      Section 11.1  Termination.  This Agreement may be terminated at any time
                    -----------
prior to the Closing by mutual written agreement of the parties, or in
accordance with the following:

          a.  By Insight, if (i) the Closing has not occurred on or before the
     Final Closing Date, other than as a result of a breach by Insight of its
     representations, warranties or covenants contained herein or (ii) the
     Company breaches any of its representations, warranties or covenants
     contained herein in any material respect and fails to cure such breach
     within thirty (30) days after receipt of written notice thereof from
     Insight.

                                       25
<PAGE>

          b.  By the Company, if (i) the Closing has not occurred on or before
     the Final Closing Date, other than as a result of a breach by the Company
     of its representations, warranties or covenants contained herein or (ii)
     Insight breaches any of its representations, warranties or covenants
     contained herein in any material respect and fails to cure such breach
     within thirty (30) days after receipt of written notice thereof from the
     Company.

      Section 11.2  Effect of Termination.  If this Agreement is terminated as
                    ---------------------
provided in Section 11.1, then this Agreement will forthwith become null and
void and there will be no liability on the part of any party to any other party
or any other Person in respect thereof, provided that:

            a.  Withdrawal of Applications.  All filings, applications and other
                --------------------------
     submissions relating to the consummation of the transaction contemplated
     hereby shall, to the extent practicable, be withdrawn from the agency or
     other Person to whom made.

            b.  Breach by Insight.  No such termination will relieve Insight
                -----------------
     from liability for a breach of representations, warranties or covenants by
     Insight of this Agreement, and in such event the Company shall have the
     right to sue Insight for monetary damages.

            c.  Breach by the Company.  No such termination will relieve the
                ---------------------
     Company from liability for a breach of representations, warranties or
     covenants by the Company of this Agreement, and in such event Insight shall
     have all rights and remedies available at law and equity, including the
     remedy of specific performance.  Insight shall have the right to sue for
     specific performance of this Agreement without termination of this
     Agreement in the event of a breach of this Agreement by Source.  The
     parties recognize  that if the Company breaches this Agreement and refuses
     to perform under the provisions of this Agreement, monetary damages alone
     would not be adequate to compensate Insight for its injury, and the Company
     hereby waives the defense that there is an adequate remedy at law.

            d.  Mutual Breach.  Without limiting the generality of the
                -------------
     foregoing, or any applicable law, (i) Insight may not rely on the failure
     of any condition precedent set forth in Article VII of this Agreement and
     (ii) the Company may not rely on the failure of any condition precedent set
     forth in Article VIII of this Agreement, in the case of (i) or (ii) above
     to be satisfied as a ground for termination of this Agreement by such party
     if such failure was caused by such party's (or parties') failure to act in
     good faith, or a breach of or failure to perform its representations,
     warranties, covenants or other obligations in accordance with the terms
     hereof.

                                  ARTICLE XII
                                    Notices
                                    -------

      Section 12.1  Procedure and Addresses. All notices, requests, demands and
                    -----------------------
other communications required or permitted to be given hereunder shall be deemed
to have been duly given if in writing and delivered personally, or on the third
business day following deposit in the U.S. mail, if mailed by registered or
certified mail, postage prepaid, return receipt requested, or by facsimile
transmission (with a confirmation of receipt) or on the next business day if by
a nationally recognized courier service, at the following addresses:

                                       26
<PAGE>

     If to Source:

     Source Media, Inc.
     Attention: Stephen W. Palley, Chief Executive Officer
     5400 LBJ Freeway, Suite 680
     Dallas, Texas 75240
     Fax: (972) 701-5454

     With a copy to:

     Robert L. Winikoff, Esq.
     Cooperman Levitt Winikoff Lester & Newman, P.C.
     800 Third Avenue
     New York, NY 10022
     Fax: (212) 755-2839


     If to Insight:

     Insight Interactive, LLC
     c/o Insight Communications Company, Inc.
     Attention: Michael S. Willner
     126 East 56/th/ Street
     New York, NY 10022
     Fax: (212) 371-1549

     with copies to:

     Dow, Lohnes & Albertson
     1200 New Hampshire Avenue, NW
     Suite 800
     Washington, DC 20036
     Attention: Leonard Baxt, Esq.
     Fax: (202) 776-2222


      Section 12.2  Change of Notice Address.  Any party may change the address
                    ------------------------
to which such communications are to be directed to it by giving written notice
to the other party in the manner provided in Section 12.1.

                                  ARTICLE XII
                                    General
                                    -------

      Section 13.1  Entire Agreement.  This Agreement, together with the
                    ----------------
schedules and exhibits hereto, and the other agreements, documents and
instruments being delivered at the Closing, set forth the entire agreement and
understanding of the parties with respect to the transactions contemplated
hereby and supersede all prior agreements, arrangements and understandings
relating to the subject matter hereof,

                                       27
<PAGE>

whether written or oral. No representation, promise, inducement or statement of
intention relating to the transactions contemplated by this Agreement has been
made by or on behalf of any party hereto which is not set forth in this
Agreement.

      Section 13.2  Headings.  The Article and Section headings contained in
                    --------
this Agreement are for convenient reference only, and shall not in any way
affect the meaning or interpretation of this Agreement.

      Section 13.3  Governing Law; Jurisdiction and Venue.  This Agreement shall
                    -------------------------------------
be governed by, construed and enforced in accordance with the internal laws of
the State of  Delaware, excluding the conflict of laws provisions thereof that
would otherwise require the application of the law of any other jurisdiction.
The parties hereto acknowledge and agree that the state and federal courts
sitting in the State of Delaware shall have jurisdiction in any matter arising
out of this Agreement, and the parties hereby consent to such jurisdiction and
agree that the venue of any such matter shall also be proper in such state and
federal courts sitting in the State of Delaware.

      Section 13.4  Counterparts.  This Agreement may be executed in multiple
                    ------------
counterparts (including counterparts executed by one party), each of which shall
be an original, but all of which shall constitute a single agreement.

      Section 13.5  Binding Agreement; Assignment.  This Agreement shall be
                    -----------------------------
binding upon and inure to the benefit of the parties hereto and their respective
successors and permitted assigns, but this Agreement shall not be assignable by
either party without the prior written consent of the other party except that
Insight may assign this Agreement to any Affiliate without the prior written
consent of the Company.

      Section 13.6  Amendment.  This Agreement may be amended only in a writing
                    ---------
executed by the parties hereto which specifically states that it amends this
Agreement.

      Section 13.7  No Waiver.  Failure of any party to insist upon strict
                    ---------
observance of or compliance with any term of this Agreement in one or more
instances shall not be deemed to be a waiver of its rights to insist upon such
observance or compliance with the other terms hereof, or in the future.

      Section 13.8  Severability.  If any term, covenant or condition of this
                    ------------
Agreement or the application thereof to any person or circumstance (other than a
term, covenant, condition or application which affects the essence of this
Agreement) shall, to any extent, be invalid or unenforceable, such
unenforceability shall not affect any other provision hereof.  If any provision
of this Agreement is held invalid or unenforceable because the fulfillment of
such provision would involve exceeding the limit of validity prescribed by law,
then upon the occurrence of such a determination, the obligation to be fulfilled
shall be reduced to the limit of validity prescribed by law.  If the provision
of the Agreement which is found to be invalid or unenforceable cannot be
modified so as to be enforceable under existing laws, unless such provision
affects the essence of this Agreement, this Agreement shall be construed and
enforced as if such provision had not been included herein.

      Section 13.9  Certain Definitions.  As used in this Agreement, the
                    -------------------
following terms have the meanings set forth below.  Other terms that are defined
elsewhere in this Agreement shall have the meaning as therein set forth.

          "Affiliate" shall mean, when used with respect to a Person, any other
     Person, which directly or indirectly (through one or more intermediaries)
     controls, or is controlled by, or is under common

                                       28
<PAGE>

     control with, such first mentioned Person. The term "control" (including
     the terms "controlled by" and "under common control with") means the
     possession, directly or indirectly, of the actual power to direct or cause
     the direction of the management policies of a Person, whether through the
     ownership of stock, by contract, credit arrangement or otherwise.
     Notwithstanding the above, neither Insight nor the Company (nor their
     Affiliates) shall be deemed an "Affiliate" of the other as used herein by
     reason of their common ownership of NewCo, and NewCo shall not be deemed an
     Affiliate of either Insight or the Company for purposes of this Agreement.

          "Fully Diluted" shall mean, as of any date of determination, that for
     purposes of calculating the relevant percentage there shall be deemed
     outstanding at the time of calculation all shares of Voting Stock issuable,
     whether at such time or upon the passage of time or the occurrence of
     future events, upon the exercise, conversion or exchange of any warrant,
     option or other right to subscribe for, purchase or otherwise acquire
     directly or indirectly, any such shares of Voting Stock.

          "New Securities" shall mean any equity securities of the Company,
     whether now or hereafter authorized and including Common Stock and
     preferred stock, and all rights, options or warrants to purchase any such
     securities of the Company, and securities and indebtedness of any type
     whatsoever that are, or may become convertible into or exchangeable for
     capital stock of the Company, in each case to the extent issued after the
     date of this Agreement, other than (i) up to a maximum of 8,147,139 shares
     of Common Stock which may hereafter be issued in accordance with the
     exercise of warrants, stock options or put rights identified on Schedule
     4.3, (ii) the stock, options and warrants (and the stock issued upon
     exercise of such options and warrants) set forth in Notes A, B and C on
     Schedule 4.3, (iii) the grant of employee stock options, stock appreciation
     rights or other awards pursuant to any stock option plan adopted by the
     Board of Directors of the Company, (iv) the issuance of Common Stock upon
     the exercise of any of the employee stock options, stock appreciation
     rights or other awards specified in clause (iii) above, (v) the issuance of
     any Common Stock, preferred stock or Rights in order to effect any merger,
     consolidation or other acquisition of any Person, business, division or
     assets outside the ordinary course of business, and (vi) the issuance of
     any capital stock or Rights by the Company for sale pursuant to a
     registration statement filed with the Securities and Exchange Commission.

          "Person" shall mean a domestic or foreign natural person, general or
     limited partnership, limited liability partnership, limited liability
     company, trust, estate, association or corporation.

          "Proportionate Share" shall mean a fraction, the numerator of which is
     the total number of shares of Common Stock owned by a Person and the
     denominator of which is the total number of shares of Common Stock issued
     and outstanding.

          "Rights" shall mean any option, warrant, security, rights or other
     instrument convertible into or exchangeable or exercisable for, or
     otherwise giving the holder thereof the right to acquire, directly or
     indirectly, any Common Stock or any other such option, warrant, security,
     right or instrument, including without limitation, any instrument the value
     of which is measured by reference to the value of the Common Stock.

          "Taxes" shall mean any tax based upon, or measured by, income or gross
     receipts, and any sales, use, ad valorem, transfer, franchise, payroll,
     employment, excise, occupation, premium, property or other taxes (including
     any interest or any penalties or additional amounts imposed by any taxing
     authority).

                                       29
<PAGE>

          "Voting Stock" shall mean equity interests with voting power under
     ordinary circumstances entitling the holders thereof to elect the board of
     directors or other governing body.



             [THE REMAINDER OF THIS PAGE INTENTIONALLY LEFT BLANK]

                                       30
<PAGE>

     IN WITNESS WHEREOF, the undersigned have executed this Common Stock and
Warrants Purchase Agreement as of the day and year first written above.



                       SOURCE MEDIA, INC.


                       By: /s/ Stephen W. Palley
                           ------------------------------------------
                           Stephen W. Palley, Chief Executive Officer



                       INSIGHT INTERACTIVE, LLC

                       By:  Insight Communications Company, Inc.
                              Its sole member


                       By:  /s/ Michael S. Willner
                            ------------------------------------------
                            Name:   Michael S. Willner
                            Title:      President

                                       31
<PAGE>

                                 SCHEDULE LIST


  Schedule            Description
  --------            -----------


     4.2              Source Subsidiaries

     4.3              Source Capitalization Table

     4.5              Source Agreements Requiring Consent

     4.7              Source Litigation

     4.8              Source Contracts

     4.9              Source Intellectual Property

     4.11             Source Tax Exceptions

                                       32
<PAGE>

                                  EXHIBIT LIST


Exhibit           Description
- - -------           -----------


A                 Form of Stock Purchase Warrant

B-1               Form of the Certificate of Amendment

B-2               Form of the Certificate of Designations

C                 Form of Control Share Acquisition Agreement



                                       33


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