SIBONEY CORP
DEF 14A, 2000-04-12
BUSINESS SERVICES, NEC
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                                  SCHEDULE 14A
                     INFORMATION REQUIRED IN PROXY STATEMENT
                    Proxy Statement Pursuant to Section 14(a)
                     of the Securities Exchange Act of 1934
                                (Amendment No. )

Filed by the Registrant [x]

Filed by a Party other than the Registrant [  ]

Check the appropriate box:

[ ]      Preliminary Proxy Statement               [ ]  Confidential, for Use of
                                                        the Commission Only  (as
                                                        permitted by Rule
                                                        14a-6(e)(2))
[X]      Definitive Proxy Statement

[ ]      Definitive Additional Materials

[ ]      Soliciting Material Pursuant to ss.240.14a-11(c) or ss.240.14a-12

                              Siboney Corporation
                (Name of Registrant as Specified in Its Charter)

      (Name of Person(s) Filing Proxy Statement, if other than Registrant)

Payment of Filing Fee (Check the appropriate box):

[x]     No fee required.

[ ]     Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11.

         1)    Title to each class of securities to which transaction applies:

         2)    Aggregate number of securities to which transaction applies:

         3)    Per unit price or other underlying value of transaction  computed
               pursuant to Exchange Act Rule 0-11 (Set forth the amount on which
               the filing fee is calculated and state how it was determined):

         4)    Proposed maximum aggregate value of transaction:

         5)    Total fee paid:


[ ]      Fee paid previously with preliminary materials.

[ ]      Check box if any part of the fee is offset as  provided by Exchange Act
         Rule  0-11(a)(2)  and identify  the filing for which the offsetting fee
         was paid  previously.  Identify  the previous  filing  by  registration
         statement  number, or the Form or Schedule and the date of its filing.

         1)    Amount Previously Paid:

         2)    Form, Schedule or Registration Statement No.:

         3)    Filing Party:

         4)    Date Filed:

<PAGE>

                               SIBONEY CORPORATION
                        34 N. Brentwood Blvd., Suite 211
                                 P.O. Box 16184
                            St. Louis, Missouri 63105
                               -------------------


                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
                            TO BE HELD MAY 16, 2000

NOTICE IS HEREBY GIVEN that the annual  meeting of the  stockholders  of SIBONEY
CORPORATION will be held at The Daniele Hotel, 216 N. Meramec Avenue, St. Louis,
Missouri  63105 on  Tuesday,  May 16,  2000,  at 11:00 a.m.,  for the  following
purposes:

         1.       to elect a board of five directors;

         2.       to  consider an  amendment  of the  Siboney  Corporation  1997
                  Incentive   Stock  Option  Plan  as  described  in  the  proxy
                  statement; and

         3.       to transact  such other  business as may properly  come before
                  the meeting or any adjournment thereof.

Stockholders  of  record  at the close of  business  on March  30,  2000 will be
entitled  to  vote  at  the  meeting.  A copy  of the  Annual  Report  for  1999
accompanies this notice.

                                            BY ORDER OF THE BOARD OF DIRECTORS

                                            Rebecca M. Braddock, Secretary


WHETHER OR NOT YOU INTEND TO BE PRESENT AT THE MEETING,  PLEASE MARK, SIGN, DATE
AND RETURN THE ENCLOSED  PROXY CARD SO THAT YOUR SHARES MAY BE  REPRESENTED  AND
VOTED AT THE MEETING.

                                PROXY STATEMENT

                            SOLICITATION OF PROXIES

         The  enclosed  proxy is  solicited by the Board of Directors of SIBONEY
CORPORATION  (the  "Company"),  for use at the annual  meeting of the  Company's
stockholders to be held at The Daniele Hotel, 216 N. Meramec Avenue,  St. Louis,
Missouri  63105 on May 16, 2000, at 11:00 a.m. and at any  adjournment  thereof.
Whether or not you expect to attend the  meeting in person,  please  return your
marked and executed  proxy so that your shares will be voted in accordance  with
your wishes. The first mailing of proxies to stockholders will occur on or about
April 12, 2000.

                             REVOCABILITY OF PROXY

         If, after sending in your proxy, you decide to vote in person or desire
to revoke  your  proxy  for any other  reason,  you may do so by  notifying  the
Secretary of the Company in writing of such  revocation at any time prior to the
voting of the proxy.

                                  RECORD DATE

         Stockholders of record at the close of business on March 30, 2000, will
be entitled to vote at the meeting.

                VOTING SECURITIES AND PRINCIPAL HOLDERS THEREOF

         On March 30, 2000, there were 16,529,844 shares of common stock, of the
par value of $.10 per share ("common stock"),  outstanding and entitled to vote.
Each share is entitled to one vote. A majority of the outstanding shares present
in person or by proxy will constitute a quorum at the meeting.  Under applicable
law, the vote required for the election of directors is a plurality of all votes
cast at a meeting at which a quorum is present.  A vote on the  amendment of the
Siboney  Corporation  1997  Incentive  Stock  Option  Plan or any  other  matter
properly  brought before the meeting requires the affirmative vote of a majority
of the shares of common stock present in person or represented at the meeting by
proxy and  entitled  to vote on the  proposal.  Abstentions  from  voting on the
election of directors  will operate as neither a vote for nor a vote against any
or all nominees for  directors.  Abstentions  from voting on any other  proposal
properly  brought before the meeting  effectively will operate as a vote against
such proposal.  Shares  represented  by broker  non-votes will not be counted in
determining the number of shares necessary for approval of a proposal,  although
they will be counted for purposes of determining whether there is a quorum.

<PAGE>

         As of March 30, 2000, the following person was known to the Company who
may be deemed to be the beneficial owner of more than 5% of the common stock:

                                    Title of        Amount and             % of
    Name and Address                 Class      Nature of Ownership       Class
    ----------------------------------------------------------------------------
    Timothy J. Tegeler               Common        2,877,631(1)           17.20%
    34 N. Brentwood Blvd., Suite 211
    St. Louis, Missouri 63105

     (1)    Includes  10,000  shares owned by members of Mr.  Tegeler's  family,
            1,456,000 shares (8.81%) held by two trusts, of which Mr. Tegeler is
            a trustee  together  with  Mercantile  Trust  Company of St.  Louis,
            Missouri, and 447,500 shares (2.71%) held by the Tegeler Foundation,
            of which Mr. Tegeler is a trustee.  Also includes  200,000 shares of
            which are the subject of currently exercisable options.

         To the knowledge of the Company,  no person beneficially owns more than
5% of the Company's voting securities,  other than the shares beneficially owned
by Mr. Tegeler set forth above.

                         ACTION TO BE TAKEN UNDER PROXY

         Unless otherwise  directed by the giver of the proxy, the persons named
in the  enclosed  form of proxy,  to wit,  Timothy  J.  Tegeler  and  Rebecca M.
Braddock, or the one of them who acts, will vote:

         (1)      FOR the election of the five persons  named herein as nominees
                  for  directors  of the Company to hold office for one year and
                  until their successors have been duly elected and qualify;

         (2)      FOR amendment of the Siboney  Corporation 1997 Incentive Stock
                  Option Plan as described herein; and

         (3)      according to their  judgment on the  transaction of such other
                  business  as may  properly  come  before  the  meeting  or any
                  adjournment thereof.

         Should any  nominee  named  herein for  election  as a director  become
unavailable  for any reason,  it is intended that the persons named in the proxy
will  vote  for the  election  of  such  other  person  in his  stead  as may be
designated by the Board of Directors. The Board of Directors is not aware of any
reason that might cause any nominee to be unavailable.

<PAGE>

                       PROPOSAL 1-- ELECTION OF DIRECTORS
                        INFORMATION CONCERNING NOMINEES

         The following table indicates the names,  ages,  principal  occupations
and five-year employment histories of nominees for directors of the Company, the
periods during which they have served as directors of the Company, the number of
shares and percentage of the common stock of the Company  beneficially  owned by
each nominee as of March 30, 2000, and the nature of such ownership,  as well as
the number of shares and  percentage of common stock  beneficially  owned by all
directors and officers as a group. The table also indicates  directorships  held
by each  nominee in companies  with a class of  securities  registered  under or
subject to the requirements of the Securities Exchange Act of 1934 and companies
registered as investment companies under the Investment Company Act of 1940.

                                                             Amount and Nature
                           Principal Occupation              of Beneficial
Name of Director (Age)     or Employment During             Ownership of Shares
and Term as Director       the Past Five Years                (% of Class)
- --------------------------------------------------------------------------------

Rebecca M. Braddock (46)   Vice President, Secretary &            412,000 (6)
  1985 to Present          Treasurer Siboney Corporation           (2.46%)
                           St. Louis, Missouri (1)

Alan G. Johnson (65)      Senior Vice President Strategic         400,000 (6)
  1987 to Present         Planning and Corporate Growth,           (2.39%)
                          K-V Pharmaceutical Company, St.
                          Louis, Missouri, since October 1999;
                          prior thereto, Chairman of the Board
                          and Chief Executive Officer, Johnson
                          Research & Capital Incorporated, St.
                          Louis, Missouri, since January 1999.
                          Prior thereto, member of Gallop, Johnson
                          & Neuman, L.C. attorneys-at-law, St.
                          Louis, Missouri, from 1976 through 1998.
                          Director of K-V Pharmaceutical Company.

Thomas G. Keeton (44)     President of Woodridge Business         524,076 (5)(6)
  1985 to Present         Institute, a business school,            (3.13%)
                          Salisbury, Maryland (2)

Ernest R. Marx (49)       Executive Vice President, Siboney       260,000 (6)
  1996 to Present         Corporation, St. Louis, Missouri,        (1.55%)
                          since September 1995; prior thereto,
                          President of Play Bac Publishing USA,
                          an international trade publisher,
                          St. Louis, Missouri

Timothy J. Tegeler (58)   Chairman of the Board, President      2,877,631 (4)(6)
  1979 to Present         and Chief Executive Officer, Siboney    (17.20%)
                          Corporation, St. Louis, Missouri.
                          Investment executive with Century
                          Securities, Inc., an investment
                          securities firm, since February 1993 (3)


All Directors and Officers                                      4,473,707 (4)(6)
  as a group (5 persons)                                          (25.43%)


     (1)    Ms. Braddock is also an  Administrator  for the Tegeler  Foundation,
            St. Louis, Missouri.

     (2)    Mr. Keeton has been the sole Director, President and Chief Executive
            Officer of Siboney Communications,  Inc., a wholly owned subsidiary,
            from September 1985 to the present.

     (3)    Mr. Tegeler is also the Managing Trustee of the Tegeler  Foundation,
            St. Louis, Missouri.

     (4)    Includes  the shares set forth in  footnote  (1) to the table  under
            "Voting Securities and Principal Holders Thereof."

     (5)    Includes  10,000 shares owned by Mr. Keeton as custodian for a minor
            child.

     (6)    Includes the following shares subject to fully exercisable options:

                                                              Shares Subject
             Name of Director/Officer                           to Options
             ------------------------                         --------------
             Rebecca M. Braddock                                200,000

             Alan G. Johnson                                    200,000

             Thomas G. Keeton                                   200,000

             Ernest R. Marx                                     260,000

             Timothy J. Tegeler                                 200,000


         The Board of Directors held one meeting during 1999. The Company has no
separate audit committee,  compensation committee, nominating committee or other
committee performing similar functions.

                   INFORMATION CONCERNING EXECUTIVE OFFICERS

         The executive  officers of the Company are Timothy J. Tegeler,  Rebecca
M.  Braddock and Ernest R. Marx.  Mr.  Tegeler has served as President and Chief
Executive  Officer of the Company  since 1985 and as Chairman of the Board since
1987. Ms. Braddock has served as Secretary of the Company since 1985 and as Vice
President  and  Treasurer  since  1987.  Mr. Marx has served as  Executive  Vice
President of the Company since September 1995, as a Director of Siboney Learning
Group,  Inc., a wholly owned subsidiary of the Company since October 1995 and as
President of Siboney Learning Group since August 1996.

         Each of the executive officers serves at the discretion of the Board of
Directors of the Company.

                             EXECUTIVE COMPENSATION

         The following  table reflects  compensation  paid or payable for fiscal
years 1999, 1998 and 1997 with respect to the Company's chief executive  officer
and its other executive officers whose fiscal 1999 salaries and bonuses combined
exceeded $100,000 in each instance.

                           Summary Compensation Table


                               Annual Compensation



Name and Principal                                                 All Other
Position                   Year    Salary ($)      Bonus ($)    Compensation ($)
- ------------------         ----    ----------      ---------    ----------------

TIMOTHY J. TEGELER         1999       67,400         1,717         5,899(1)
President and Chief        1998       62,400           338         3,765(1)
Executive Officer          1997       62,400         4,332         3,306(1)


ERNEST R. MARX             1999      168,000        33,452         8,056(1)
Executive Vice             1998      120,000        30,610         3,767(1)
President                  1997      120,000        31,089         1,926(1)


     (1)     Contributions made  by the Company  in accordance with  the Siboney
             Corporation 401(k) Plan.


                        INFORMATION AS TO STOCK OPTIONS

         The  following  table lists the value of options  held as of the end of
fiscal 1999 by the persons listed in the Summary Compensation Table.

<TABLE>
<CAPTION>

                    AGGREGATED OPTION/SAR EXERCISES IN LAST
               FISCAL YEAR AND FISCAL YEAR-END OPTION/SAR VALUES

                                                     Number of securities          Value of
                                                   underlying unexercised    unexercised in-the-
                                                   options/SARs at fiscal    money options/SARs
                                                        year-end (#)          at fiscal year-end ($)
                                                   ----------------------    -----------------------
                         Shares
                      acquired on    Value             Exercisable/            Exercisable/
Name                  exercise (#)   Realized ($)      unexercisable           unexercisable
- ----                  ------------   ------------      -------------           -------------
<S>                 <C>            <C>               <C>                   <C>

TIMOTHY J. TEGELER        0              0               200,000/0             $15,250/0

ERNEST R. MARX            0              0               260,000/90,000        $13,600/$6,900

</TABLE>

                           TRANSACTIONS WITH ISSUER AND OTHERS

         Prior to January 1999,  Alan G. Johnson,  a nominee for reelection as a
Director,  was a member of the law firm of Gallop, Johnson & Neuman, L.C., which
has been the  Company's  general  counsel  since  August 1985 and is expected to
provide legal services to the Company in the future.

<PAGE>
                 PROPOSAL 2 - APPROVAL OF AMENDMENT TO SIBONEY
                  CORPORATION 1997 INCENTIVE STOCK OPTION PLAN

         In 1997,  the  Board  of  Directors  of the  Company  adopted,  and the
Shareholders  approved, the Siboney Corporation 1997 Incentive Stock Option Plan
("Plan").  The Plan is intended to provide  additional  incentive  to valued and
trusted  employees of the Company by  encouraging  them to acquire shares of the
Company's  common stock and thereby  increase the interest of such  employees in
the business of the Company and provide them with an increased personal interest
in the success of the Company.  All employees of the Company,  including members
of the Board of Directors  who are  employees,  are eligible to receive  options
under the Plan.

         Options may be granted under the Plan until March 2, 2007.  The Plan is
administered by the Board of Directors.  The maximum number of shares  available
for issuance under the Plan, prior to the amendment  described in this proposal,
is 800,000  shares.  Currently,  options to acquire only 136,000  shares  remain
available for issuance under the Plan. On March 17, 2000, the Board of Directors
adopted a  resolution  amending the Plan to increase  the shares  available  for
issuance by an additional  800,000 shares to 1,600,000  shares in the aggregate.
The Board  determined  that such  increase was essential to continue to meet the
Plan's stated goals described above.

         The  amendment  to the Plan  makes no  changes  to the Plan  other than
increasing the number of shares for which options may be granted from 800,000 to
1,600,000.

         In 1999,  no  options  were  granted  under  the Plan to any  executive
officer.  Options to acquire  137,500  shares were granted under the Plan to all
other employees of the Company as a group in 1999.

         An  affirmative  vote of the  holders of a  majority  of the issued and
outstanding  shares of common stock present at the meeting in person or by proxy
and entitled to vote is required for the adoption of the Amendment.

              The Board of Directors recommends a vote FOR approval
                         of the Amendment to the Plan.

                 RELATIONSHIP WITH INDEPENDENT PUBLIC AUDITORS

         Rubin, Brown, Gornstein & Co. LLP was the Company's independent auditor
for the year ended  December 31, 1999 and has been  selected as its  independent
auditor  for 2000.  A  representative  of Rubin,  Brown,  Gornstein & Co. LLP is
expected  to attend the annual  meeting  and will have the  opportunity  to make
statements and respond to appropriate questions from stockholders.

                                 ANNUAL REPORT

         The Annual Report of the Company for 1999 accompanies this notice.

                      FUTURE PROPOSALS OF SECURITY HOLDERS

         Any stockholder who intends to submit a proposal for  consideration  at
the 2001 annual meeting of stockholders  pursuant to the applicable rules of the
Securities and Exchange Commission must send the proposal to reach the Company's
Corporate  Secretary  by December 14, 2000.  Proposals  should be addressed  to:
Rebecca M. Braddock,  Secretary, Siboney Corporation, P.O. Box 16184, St. Louis,
Missouri 63105.

                                 MISCELLANEOUS

         The Company  will pay the cost of  soliciting  proxies.  In addition to
solicitation by use of the mails,  certain officers and regular employees of the
Company  may solicit  the return of proxies by  telephone,  telegram or personal
interview  and  may  request  brokerage  houses  and  custodians,  nominees  and
fiduciaries  to  forward  soliciting  material  to  their  principals  and  will
reimburse them for their reasonable out-of-pocket expenses.

         Stockholders  are urged to mark,  sign,  date and send in their proxies
without delay.

                                 OTHER BUSINESS

         The Board of  Directors  knows of no business to be brought  before the
annual  meeting other than as set forth above.  If other  matters  properly come
before the meeting,  it is the  intention of the persons  named in the solicited
proxy to vote the proxy on such matters in accordance with their judgment.


         A copy of the  Company's  Annual  Report  on Form 10-K  filed  with the
Securities and Exchange Commission  (including related financial  statements and
schedules) is available to stockholders, without charge, upon written request to
the Secretary, Siboney Corporation, P.O. Box 16184, St. Louis, Missouri 63105.

                                             BY ORDER OF THE BOARD OF DIRECTORS

                                             Rebecca M. Braddock, Secretary

Saint Louis, Missouri
April 12, 2000

<PAGE>

                              SIBONEY CORPORATION
                           Annual Meeting to be held

                                  May 16, 2000
                                   11:00 a.m.
                               The Daniele Hotel
                             216 N. Meramec Avenue
                              St. Louis, MO 63105

                                   IMPORTANT
                                   ---------

- --------------------------------------------------------------------------------

         YOU ARE  URGED TO DATE  AND  SIGN THE  ATTACHED  PROXY  AND  RETURN  IT
PROMPTLY IN THE POSTPAID ENVELOPE PROVIDED.

         A MAJORITY IS REQUIRED BY LAW. THEREFORE, NO MATTER HOW MANY SHARES YOU
OWN, IT IS IMPORTANT  THAT YOU VOTE SO THAT YOUR COMPANY CAN SAVE THE EXPENSE OF
FOLLOW-UP LETTERS TO STOCKHOLDERS WHO HAVE NOT RESPONDED.
- --------------------------------------------------------------------------------

    Please detach here and return this proxy in the enclosed reply envelope.

         The undersigned hereby acknowledges  receipt of copies of the Company's
Notice of Annual Meeting of Stockholders and Proxy  Statement,  each dated April
12, 2000, and the Annual Report of the Company for 1999.


Date               , 2000
     --------------        -------------------------   -------------------------
                           Signature of Stockholder    Signature if held jointly

Please  sign  exactly  as name  appears  below.  When  shares  are held by joint
tenants,  both should sign. When signing as attorney,  executor,  administrator,
trustee or guardian,  please give full title as such. If a  corporation,  please
sign in full  corporate  name by President  or other  authorized  officer.  If a
partnership, please sign in partnership name by authorized person.


                                                PLEASE SIGN, DATE AND RETURN THE
                                                PROXY CARD PROMPTLY USING THE
                                                ENCLOSED ENVELOPE.


Please check your address and zip code and note any  corrections  on the address
label.

<PAGE>


                    PLEASE SIGN AND DATE ON THE REVERSE SIDE


- --------------------------------------------------------------------------------

               THIS PROXY IS SOLICITED BY THE BOARD OF DIRECTORS
                              SIBONEY CORPORATION
                       2000 ANNUAL STOCKHOLDERS' MEETING

       The   undersigned   stockholder  of  SIBONEY   CORPORATION,   a  Maryland
corporation,  hereby  appoints  Timothy J. Tegeler and Rebecca M.  Braddock,  or
either of them,  with full power of  substitution,  the true and lawful attorney
and proxy of the undersigned, to represent the undersigned at the annual meeting
of the stockholders of SIBONEY CORPORATION, to be held at The Daniele Hotel, 216
N. Meramec Avenue, St. Louis, Missouri 63105, on Tuesday, May 16, 2000, at 11:00
a.m., and at any adjournment  thereof,  and to vote,  according to the number of
votes the undersigned would be entitled to vote if personally present,  upon the
following matters:

1.   ELECTION OF DIRECTORS                [   ]  WITHHOLD AUTHORITY
     [  ]  FOR all nominees listed               to vote for all nominees listed
           below                                 below



       Rebecca M. Braddock,  Alan G. Johnson,  Thomas G. Keeton,  Ernest R. Marx
and Timothy J. Tegeler

       INSTRUCTION:  To withhold  authority to vote for any individual  nominee,
print that nominee's name on the line provided below.

- --------------------------------------------------------------------------------

2.   APPROVAL  OF  AMENDMENT TO  THE SIBONEY  CORPORATION  1997 INCENTIVE  STOCK
     OPTION PLAN AS DESCRIBED IN THE PROXY STATEMENT

     [   ]    FOR             [   ]    AGAINST             [   ]    ABSTAIN

3.   In their  discretion with respect to the transaction of such other business
     as may properly come before the meeting.

THIS PROXY, WHEN PROPERLY EXECUTED,  WILL BE VOTED IN THE MANNER DIRECTED HEREIN
BY THE  UNDERSIGNED  STOCKHOLDER.  IF NO DIRECTION  IS MADE,  THIS PROXY WILL BE
VOTED FOR PROPOSALS 1 & 2.




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