STRONG CONSERVATIVE EQUITY FUNDS INC
485APOS, 1997-05-16
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<PAGE>   1
 As filed with the Securities and Exchange Commission on or about May 16, 1997

                                        Securities Act Registration No. 33-61358
                                Investment Company Act Registration No. 811-7656


                       SECURITIES AND EXCHANGE COMMISSION
                             Washington D.C.  20549

                                   FORM N-1A


         REGISTRATION STATEMENT UNDER THE SECURITIES ACT OF 1933  [ ]
               Pre-Effective Amendment No.                        [ ]
                                           -------
               Post-Effective Amendment No.    11                 [X]
                                           -------

                                     and/or


     REGISTRATION STATEMENT UNDER THE INVESTMENT COMPANY ACT OF 1940  [ ]
           Amendment No.    13                                        [X]
                        -------

                        (Check appropriate box or boxes)

                     STRONG CONSERVATIVE EQUITY FUNDS, INC.
               (Exact Name of Registrant as Specified in Charter)


             100 Heritage Reserve
          Menomonee Falls, Wisconsin                          53051
       (Address of Principal Executive Offices)             (Zip Code)

      Registrant's Telephone Number, including Area Code:  (414) 359-3400
                                Thomas P. Lemke
                        Strong Capital Management, Inc.
                              100 Heritage Reserve
                       Menomonee Falls, Wisconsin  53051
                    (Name and Address of Agent for Service)


     Registrant has registered an indefinite amount of securities pursuant to
Rule 24f-2 under the Securities Act of 1933; the Registrant's Rule 24f-2 Notice
for the fiscal year ended October 31, 1996 was filed on or about December 26,
1996.

     It is proposed that this filing will become effective (check appropriate
box).


   [ ]   immediately upon filing pursuant to paragraph (b) of Rule 485
   [ ]   on (date) pursuant to paragraph (b) of Rule 485
   [ ]   60 days after filing pursuant to paragraph (a)(1) of Rule 485
   [ ]   on (date) pursuant to paragraph (a)(1) of Rule 485
   [ ]   75 days after filing pursuant to paragraph (a)(2) of Rule 485
   [X]   on July 31, 1997 pursuant to paragraph (a)(2) of Rule 485

If appropriate, check the following box:

   [ ]   this post-effective amendment designates a new effective date for a 
         previously filed post-effective amendment.

<PAGE>   2
                     STRONG CONSERVATIVE EQUITY FUNDS, INC.
                             CROSS REFERENCE SHEET

     This Post-Effective Amendment to the Registration Statement of Strong
Conservative Equity Funds, Inc., which is currently comprised of three Funds,
relates only to Strong Blue Chip 100 Fund, which is being added to Strong
Conservative Equity Funds, Inc. through this Amendment.  This Post-Effective
Amendment does not relate to, amend, supersede, or otherwise affect any of the
separate Prospectuses and Statements of Additional Information contained in
Post-Effective Amendment No. 10.

                           STRONG BLUE CHIP 100 FUND

     (Pursuant to Rule 481 showing the location in the Prospectus and the
Statement of Additional Information of the responses to the Items of Parts A
and B of Form N-1A.)


<TABLE>
<CAPTION>
                                                              Caption or Subheading in Prospectus or
                 Item No. on Form N-1A                          Statement of Additional Information
                 ---------------------                        --------------------------------------
<S>                                                       <C>
PART A - Information Required in Prospectus

1. Cover Page                                             Cover Page

2. Synopsis                                               Expenses

3. Condensed Financial Information                        Inapplicable

4. General Description of Registrant                      Investment Objective and Policies;
                                                          Implementation of Policies and Risks; About
                                                          the Fund - Organization

5. Management of the Fund                                 About the Fund - Management

5A.  Management's Discussion of Fund Performance          Inapplicable

6. Capital Stock and Other Securities                     About the Fund - Organization, - Distributions
                                                          and Taxes; Shareholder Manual - Shareholder
                                                          Services

7. Purchase of Securities Being Offered                   Shareholder Manual - How to Buy Shares,
                                                          - Determining Your Share Price, - Shareholder
                                                          Services

8. Redemption or Repurchase                               Shareholder Manual - How to Sell Shares,
                                                          - Determining Your Share Price, - Shareholder
                                                          Services

9. Pending Legal Proceedings                              Inapplicable

PART B - Information Required in Statement of Additional Information

10. Cover Page                                            Cover page

11. Table of Contents                                     Table of  Contents

12. General Information and History                       *

13. Investment Objectives and Policies                    Investment Restrictions; Investment Policies
                                                          and Techniques
</TABLE>

<PAGE>   3
<TABLE>
<CAPTION>
                                                              Caption or Subheading in Prospectus or
                 Item No. on Form N-1A                          Statement of Additional Information
                 ---------------------                        --------------------------------------
<S>                                                       <C>
14. Management of the Fund                                Directors and Officers of the Fund

15.  Control Persons and Principal Holders of Securities  Principal Shareholders; Directors and Officers
                                                          of the Fund; Investment Advisor and
                                                          Distributor

16.  Investment Advisory and Other Services               Investment Advisor, Subadvisor, and
                                                          Distributor; About the Fund - Management (in
                                                          Prospectus); Custodian; Transfer Agent and
                                                          Dividend-Disbursing Agent; Independent
                                                          Accountants; Legal Counsel

17. Brokerage Allocation and Other Practices              Portfolio Transactions and Brokerage

18. Capital Stock and Other Securities                    Included in Prospectus under the heading About
                                                          the Fund - Organization and in the Statement
                                                          of Additional Information under the heading
                                                          Shareholder Meetings

19. Purchase, Redemption and Pricing of Securities        Included in Prospectus under the headings:
    Being Offered                                         Shareholder Manual - How to Buy Shares,
                                                          - Determining Your Share Price, - How to Sell
                                                          Shares, - Shareholder Services; and in the
                                                          Statement of Additional Information under the
                                                          headings:  Additional Shareholder Information;
                                                          Investment Advisor, Subadvisor, and
                                                          Distributor; and Determination of Net Asset Value

20. Tax Status                                            Included in Prospectus under the heading About
                                                          the Fund - Distributions and Taxes; and in the
                                                          Statement of Additional Information under the
                                                          heading Taxes

21. Underwriters                                          Investment Advisor, Subadvisor, and Distributor

22. Calculation of Performance Data                       Performance Information

23. Financial Statements                                  Inapplicable
</TABLE>

* Complete answer to Item is contained in the Fund's Prospectus.


<PAGE>   4
 
           Information contained herein is subject to completion or amendment. A
           registration statement relating to these securities has been filed
           with the Securities and Exchange Commission. These securities may not
           be sold nor may offers to buy be accepted prior to the time the
           registration statement becomes effective. This prospectus shall not
           constitute an offer to sell or the solicitation of an offer to buy
           nor shall there be any sale of these securities in any State in which
           such offer, solicitation or sale would be unlawful prior to
           registration or qualification under the securities laws of any such
           State.
 
                           STRONG BLUE CHIP 100 FUND
 
<TABLE>
<S>                                        <C>
                                                              STRONG FUNDS
                                                             P.O. Box 2936
                                                Milwaukee, Wisconsin 53201
                                                 Telephone: (414) 359-1400
                                                 Toll-Free: (800) 368-3863
                                                            Device for the
                                                         Hearing-Impaired:
                                                            (800) 999-2780
</TABLE>
 
   The Strong Family of Funds ("Strong Funds") is a family of more than
twenty-five diversified and non-diversified mutual funds. All of the Strong
Funds are no-load funds, meaning that you may purchase, redeem, or exchange
shares without paying a sales charge. Strong Funds include growth funds,
conservative equity funds, income funds, municipal income funds, international
funds, and cash management funds. The Strong Blue Chip 100 Fund (the "Fund") is
described in this Prospectus. The Fund seeks total return by investing for
capital growth and income. Under normal market conditions, the Fund intends on
being fully invested in common stocks issued by blue-chip companies. The Fund is
a diversified series of Strong Conservative Equity Funds, Inc., an open-end
management company.
   This Prospectus contains information you should consider before you invest.
Please read it carefully and keep it for future reference. A Statement of
Additional Information for the Fund, dated __________, 1997, contains further
information, is incorporated by reference into this Prospectus, and has been
filed with the Securities and Exchange Commission ("SEC"). This Statement, which
may be revised from time to time, is available without charge upon request to
the above-noted address or telephone number. If you would like to electronically
access additional information about the Fund after reading the prospectus, you
may do so by accessing the SEC's World Wide Web site (at http://www.sec.gov)
that contains the Statement of Additional Information regarding the Fund and
other related materials.
 
  ----------------------------------------------------------------------------
- ----------------------------------------------------------------------------
 
    THESE SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVED BY THE SECURITIES
 AND EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION, NOR HAS THE
 SECURITIES AND EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION PASSED
 UPON THE ACCURACY OR ADEQUACY OF THIS PROSPECTUS. ANY REPRESENTATION TO THE
 CONTRARY IS A CRIMINAL OFFENSE.
  ----------------------------------------------------------------------------
 
                                __________, 1997
 
                             ---------------------
 
                               PROSPECTUS PAGE I-1
<PAGE>   5
 
                               TABLE OF CONTENTS
 
<TABLE>
<S>                                  <C>  <C>
EXPENSES................................. I-3
INVESTMENT OBJECTIVE AND POLICIES........ I-4
IMPLEMENTATION OF POLICIES AND RISKS..... I-5
ABOUT THE FUND........................... I-8
SHAREHOLDER MANUAL....................... II-1
</TABLE>
 
   No person has been authorized to give any information or to make any
representations other than those contained in this Prospectus and the Statement
of Additional Information, and if given or made, such information or
representations may not be relied upon as having been authorized by the Fund.
This Prospectus does not constitute an offer to sell securities in any state or
jurisdiction in which such offering may not lawfully be made.
 
                             ---------------------
 
                               PROSPECTUS PAGE I-2
<PAGE>   6
 
                                    EXPENSES
 
   The following information is provided in order to help you understand the
various costs and expenses that you, as an investor in the Fund, will bear
directly or indirectly.
 
                        SHAREHOLDER TRANSACTION EXPENSES
 
<TABLE>
<S>                                           <C>
Sales Load Imposed on Purchases.............  NONE
Sales Load Imposed on Reinvested
  Dividends.................................  NONE
Deferred Sales Load.........................  NONE
Redemption Fees.............................  NONE
Exchange Fees...............................  NONE
</TABLE>
 
   There are certain charges associated with retirement accounts and with
certain other special shareholder services offered by the Fund. Additionally,
purchases and redemptions may also be made through broker-dealers or other
financial intermediaries who may charge a commission or other transaction fee
for their services. (See "Shareholder Manual - How to Buy Shares" and "- How to
Sell Shares.")
 
                         ANNUAL FUND OPERATING EXPENSES
                    (as a percentage of average net assets)
- ----------------------------------------------------------------------------
 
<TABLE>
<CAPTION>
                                                              Total
                          Management      Other     12b-1   Operating
                              Fee       Expenses     Fee     Expenses
<S>                       <C>           <C>         <C>     <C>
Blue Chip 100 Fund             .75%        ___%      NONE       ___%
</TABLE>
 
- ----------------------------------------------------------------------------
 
   From time to time, the Fund's investment advisor, Strong Capital Management,
Inc. (the "Advisor"), may voluntarily waive its management fee and/or absorb
certain expenses for the Fund. Since the Fund is new and did not begin
operations until July 1, 1997, the Other Expenses have been estimated. For
additional information concerning fees and expenses, see "About the Fund -
Management."
 
                             ---------------------
 
                               PROSPECTUS PAGE I-3
<PAGE>   7
 
   EXAMPLE. You would pay the following expenses on a $1,000 investment,
assuming (1) 5% annual return and (2) redemption at the end of each time period:
- ----------------------------------------------------------------------------
 
<TABLE>
<CAPTION>
                           Period (in years)
                           -----------------
                              1         3
<S>                        <C>       <C>
Blue Chip 100 Fund             ___       ___
</TABLE>
 
- ----------------------------------------------------------------------------
 
   The Example is based on the Fund's "Total Operating Expenses," as described
above. PLEASE REMEMBER THAT THE EXAMPLE SHOULD NOT BE CONSIDERED AS
REPRESENTATIVE OF PAST OR FUTURE EXPENSES AND THAT ACTUAL EXPENSES MAY BE HIGHER
OR LOWER THAN THOSE SHOWN. The assumption in the Example of a 5% annual return
is required by regulations of the SEC applicable to all mutual funds. The
assumed 5% annual return is not a prediction of, and does not represent, the
projected or actual performance of the Fund's shares.
 
                       INVESTMENT OBJECTIVE AND POLICIES
 
   The Fund is required to invest a substantial portion of its assets in equity
securities. Accordingly, the Fund's net asset value will fluctuate based upon
changes in the value of the securities in its portfolio, and the Fund's net
asset value is likely to fluctuate more than that of a fund invested principally
in fixed income securities. The Fund, therefore, is not appropriate for
investors' short-term financial needs.
   The Fund has adopted certain fundamental investment restrictions that are set
forth in its Statement of Additional Information ("SAI"). Those restrictions,
the Fund's investment objective, and any other investment policies identified as
"fundamental" cannot be changed without shareholder approval. To further guide
investment activities, the Fund has also instituted a number of non-fundamental
operating policies, which are described in this Prospectus and in the SAI.
Although operating policies may be changed by the Fund's Board of Directors
without shareholder approval, the Fund will promptly notify shareholders of any
material change in operating policies.
   Except as limited below, the Fund may invest in a diversified portfolio of
securities without regard to objective investment criteria, such as company
size, exchange listing, earnings history, or other factors. When selecting
securities, the Advisor will, except as otherwise limited below, be limited only
by its best judgment as to what will help achieve the Fund's investment
objective.
 
STRONG BLUE CHIP 100 FUND
 
   The Fund seeks total return by investing for capital growth and income.
   Under normal market conditions, the Fund intends to be fully invested in a
diversified portfolio of common stocks of the 100 largest market capitalization
or "blue chip" U.S. companies, as determined by the Advisor. With approximately
50% of the Fund's net assets, the Fund will seek to approximate the
 
                             ---------------------
 
                               PROSPECTUS PAGE I-4
<PAGE>   8
 
capitalization-weighted total rate of return of the 100 blue chip companies by
maintaining capitalization-weighted positions in the securities of each of these
companies. The remainder of the Fund's net assets will be invested in some or
all of these 100 blue chip companies, as selected by the Advisor. Generally, the
Fund will not have a position in any company greater than 5% of the Fund's net
assets. The Fund typically maintains representation in as many market sectors as
possible, but may concentrate in any sectors represented by these 100 blue chip
companies.
   The Advisor will regularly readjust the capitalization-weighted portion of
the Fund's portfolio to reflect the current capitalization-weightings of the 100
blue chip companies. Approximately once a year, the Advisor intends to review
and update the list of the 100 blue chip companies in which the Fund invests.
When the Advisor determines market conditions warrant a temporary defensive
position, the Fund may invest without limitation in cash and short-term
fixed-income securities.
 
                      IMPLEMENTATION OF POLICIES AND RISKS
 
   In addition to the investment policies described above (and subject to
certain restrictions described below), the Fund may invest in some or all of the
following securities and may employ some or all of the following investment
techniques, some of which may present special risks as described below. The Fund
may use derivative instruments for any lawful purpose consistent with the Fund's
investment objective such as hedging or managing risk. A more complete
discussion of certain of these securities and investment techniques and the
associated risks is presented in the Fund's SAI.
 
DERIVATIVE INSTRUMENTS
 
   The Fund may use derivative instruments for any lawful purpose consistent
with the Fund's investment objective such as hedging or managing risk.
Derivative instruments are commonly defined to include securities or contracts
whose values depend on (or "derive" from) the value of one or more other assets,
such as securities, currencies, or commodities. These "other assets" are
commonly referred to as "underlying assets."
   A derivative instrument generally consists of, is based upon, or exhibits
characteristics similar to options or forward contracts. Options and forward
contracts are considered to be the basic "building blocks" of derivatives. For
example, forward-based derivatives include forward contracts, swap contracts, as
well as exchange-traded futures. Option-based derivatives include privately
negotiated, over-the-counter (OTC) options (including caps, floors, collars, and
options on forward and swap contracts) and exchange-traded options on futures.
Diverse types of derivatives may be created by combining options or forward
contracts in different ways, and by applying these structures to a wide range of
underlying assets.
 
                             ---------------------
 
                               PROSPECTUS PAGE I-5
<PAGE>   9
 
   An option is a contract in which the "holder" (the buyer) pays a certain
amount (the "premium") to the "writer" (the seller) to obtain the right, but not
the obligation, to buy from the writer (in a "call") or sell to the writer (in a
"put") a specific asset at an agreed upon price at or before a certain time. The
holder pays the premium at inception and has no further financial obligation.
The holder of an option-based derivative generally will benefit from favorable
movements in the price of the underlying asset but is not exposed to
corresponding losses due to adverse movements in the value of the underlying
asset. The writer of an option-based derivative generally will receive fees or
premiums but generally is exposed to losses due to changes in the value of the
underlying asset.
   A forward is a sales contract between a buyer (holding the "long" position)
and a seller (holding the "short" position) for an asset with delivery deferred
until a future date. The buyer agrees to pay a fixed price at the agreed future
date and the seller agrees to deliver the asset. The seller hopes that the
market price on the delivery date is less than the agreed upon price, while the
buyer hopes for the contrary. The change in value of a forward-based derivative
generally is roughly proportional to the change in value of the underlying
asset.
   Derivative instruments may include (i) options; (ii) futures; (iii) options
on futures; (iv) short sales against the box, in which the Fund sells a security
it owns for delivery at a future date; (v) swaps, in which two parties agree to
exchange a series of cash flows in the future, such as interest-rate payments;
(vi) interest-rate caps, under which, in return for a premium, one party agrees
to make payments to the other to the extent that interest rates exceed a
specified rate, or "cap"; (vii) interest-rate floors, under which, in return for
a premium, one party agrees to make payments to the other to the extent that
interest rates fall below a specified level, or "floor"; (viii) forward currency
contracts and foreign currency exchange-related securities; and (ix) structured
instruments which combine the foregoing in different ways.
   Derivatives may be exchange traded or traded in OTC transactions between
private parties. OTC transactions are subject to additional risks, such as the
credit risk of the counterparty to the instrument and are less liquid than
exchange-traded derivatives since they often can only be closed out with the
other party to the transaction. Derivative instruments may include elements of
leverage and, accordingly, the fluctuation of the value of the derivative
instrument in relation to the underlying asset may be magnified. When required
by SEC guidelines, the Fund will set aside permissible liquid assets in a
segregated account to secure its obligations under the derivative.
   The successful use of derivatives by the Fund is dependent upon a variety of
factors, particularly the Advisor's ability to correctly anticipate trends in
the underlying asset. In a hedging transaction, if the Advisor incorrectly
anticipates trends in the underlying asset, the Fund may be in a worse position
than if no hedging had occurred. In addition, there may be imperfect correlation
between the Fund's derivative transactions and the instruments being hedged. To
the extent that the Fund is engaging in derivative transactions for risk
 
                             ---------------------
 
                               PROSPECTUS PAGE I-6
<PAGE>   10
 
management, the Fund's successful use of such transactions is more dependent
upon the Advisor's ability to correctly anticipate such trends, since losses in
these transactions may not be offset in gains in the Fund's portfolio or in
lower purchase prices for assets it intends to acquire. The Advisor's prediction
of trends in underlying assets may prove to be inaccurate, which could result in
substantial losses to the Fund.
   In addition to the derivative instruments and strategies described above, the
Advisor expects to discover additional derivative instruments and other trading
techniques. The Advisor may utilize these new derivative instruments and
techniques to the extent that they are consistent with the Fund's investment
objective and permitted by the Fund's investment limitations, operating
policies, and applicable regulatory authorities.
 
ILLIQUID SECURITIES
 
   The Fund may invest up to 15% of its net assets in illiquid securities.
Illiquid securities are those securities that are not readily marketable,
including restricted securities and repurchase obligations maturing in more than
seven days. Certain restricted securities that may be resold to institutional
investors pursuant to Rule 144A under the Securities Act of 1933 and Section
4(2) commercial paper may be determined liquid under guidelines adopted by the
Fund's Board of Directors.
 
DEBT OBLIGATIONS
 
   IN GENERAL. The market value of all debt obligations is affected by changes
in the prevailing interest rates. The market value of such instruments generally
reacts inversely to interest rate changes. If the prevailing interest rates
decline, the market value of debt obligations generally increases. If the
prevailing interest rates increase, the market value of debt obligations
generally decreases. In general, the longer the maturity of a debt obligation,
the greater its sensitivity to changes in interest rates.
   Investment-grade debt obligations include:
 
- - U.S. government securities (as defined below);
- - bonds or bank obligations rated in one of the four highest rating categories
  (e.g., BBB or higher by Standard & Poor's Ratings Group or "S&P");
- - short-term notes rated in one of the two highest rating categories (e.g., SP-2
  or higher by S&P);
- - short-term bank obligations rated in one of the three highest rating
  categories (e.g., A-3 or higher by S&P), with respect to obligations maturing
  in one year or less;
- - commercial paper rated in one of the three highest rating categories (e.g.,
  A-3 or higher by S&P);
 
                             ---------------------
 
                               PROSPECTUS PAGE I-7
<PAGE>   11
 
- - unrated debt obligations determined by the Advisor to be of comparable
  quality; and
- - repurchase agreements involving investment-grade debt obligations.
 
   Investment-grade debt obligations are generally believed to have relatively
low degrees of credit risk. All ratings are determined at the time of
investment. Any subsequent rating downgrade of a debt obligation will be
monitored by the Advisor to consider what action, if any, the Fund should take
consistent with its investment objective. For purposes of determining whether a
security is investment grade, the Advisor may use the highest rating assigned to
that security by any NRSRO. Securities rated in the fourth-highest category
(e.g., BBB by S&P), although considered investment grade, have speculative
characteristics and may be subject to greater fluctuations in value than
higher-rated securities.
 
GOVERNMENT SECURITIES
 
    U.S. government securities are issued or guaranteed by the U.S. government
or its agencies or instrumentalities. Securities issued by the government
include U.S. Treasury obligations, such as Treasury bills, notes, and bonds.
Securities issued by government agencies or instrumentalities include, for
example, obligations of the following:
 
- - the Federal Housing Administration, Farmers Home Administration, Export-Import
  Bank of the United States, Small Business Administration, and the Government
  National Mortgage Association, including GNMA pass-through certificates, whose
  securities are supported by the full faith and credit of the United States;
- - the Federal Home Loan Banks, Federal Intermediate Credit Banks, and the
  Tennessee Valley Authority, whose securities are supported by the right of the
  agency to borrow from the U.S. Treasury;
- - the Federal National Mortgage Association, whose securities are supported by
  the discretionary authority of the U.S. government to purchase certain
  obligations of the agency or instrumentality; and
- - the Student Loan Marketing Association, the Interamerican Development Bank,
  and International Bank for Reconstruction and Development, whose securities
  are supported only by the credit of such agencies.
 
   Although the U.S. government provides financial support to such U.S.
government-sponsored agencies or instrumentalities, no assurance can be given
that it will always do so. The U.S. government and its agencies and
instrumentalities do not guarantee the market value of their securities;
consequently, the value of such securities will fluctuate.
 
                             ---------------------
 
                               PROSPECTUS PAGE I-8
<PAGE>   12
 
CASH MANAGEMENT
 
   The Fund may invest directly in cash and short-term fixed income securities,
including, for this purpose, shares of one or more money market funds managed by
the Advisor (collectively, the "Strong Money Funds"). The Strong Money Funds
seek current income, a stable share price of $1.00, and daily liquidity. All
money market instruments can change in value when interest rates or an issuer's
creditworthiness change dramatically. The Strong Money Funds cannot guarantee
that they will always be able to maintain a stable net asset value of $1.00 per
share.
 
PORTFOLIO TURNOVER
 
   The annual portfolio turnover rate indicates changes in the Fund's portfolio.
The turnover rate may vary from year to year, as well as within a year. It may
also be affected by sales of portfolio securities necessary to meet cash
requirements for redemption of shares. High portfolio turnover in any year will
result in the payment by the Fund of above-average amounts of transaction costs
and could result in the payment by shareholders of above-average amounts of
taxes on realized investment gains. Under normal market conditions, the rate of
portfolio turnover of the Fund generally will not exceed 150%. However, during
periods in which the Advisor deems it advisable to engage in substantial
short-term trading, the rate of portfolio turnover may exceed 150%.
 
                                 ABOUT THE FUND
 
MANAGEMENT
 
   The Board of Directors of the Fund is responsible for managing its business
and affairs. The Fund has entered into an investment advisory agreement with
Strong Capital Management, Inc. (the "Advisor"). Under the terms of the
agreement, the Advisor manages the Fund's investments and business affairs
subject to the supervision of the Fund's Board of Directors.
 
   ADVISOR. The Advisor began conducting business in 1974. Since then, its
principal business has been providing continuous investment supervision for
individuals and institutional accounts, such as pension funds and profit-sharing
plans as well as mutual funds, several of which are funding vehicles for
variable insurance products. As of __________, 1997, the Advisor had over $__
billion under management. The Advisor's principal mailing address is P.O. Box
2936, Milwaukee, Wisconsin 53201. Mr. Richard S. Strong, the Chairman of the
Board of the Fund, is the controlling shareholder of the Advisor.
 
                             ---------------------
 
                               PROSPECTUS PAGE I-9
<PAGE>   13
 
   As compensation for its services, the Fund pays the Advisor a monthly
management fee. The annual fee is 1.00% of the Fund's average daily net asset
value. This fee is in excess of fees paid by many other funds. From time to
time, the Advisor may voluntarily waive all or a portion of its management fee
and/or absorb certain Fund expenses without further notification of the
commencement or termination of such waiver or absorption. Any such waiver or
absorption will temporarily lower the Fund's overall expense ratio and increase
the Fund's overall return to investors.
   Except for expenses assumed by the Advisor or Strong Funds Distributors,
Inc., the Fund is responsible for all its other expenses, including, without
limitation, interest charges, taxes, brokerage commissions, and similar
expenses; expenses of issue, sale, repurchase, or redemption of shares; expenses
of registering or qualifying shares for sale with the states and the SEC;
expenses of printing and distribution of prospectuses to existing shareholders;
charges of custodians (including fees as custodian for keeping books and similar
services for the Fund), transfer agents (including the printing and mailing of
reports and notices to shareholders), registrars, auditing and legal services,
and clerical services related to recordkeeping and shareholder relations;
printing of stock certificates; fees for directors who are not "interested
persons" of the Advisor; expenses of indemnification; extraordinary expenses;
and costs of shareholder and director meetings.
   The Advisor permits portfolio managers and other persons who may have access
to information about the purchase or sale of securities in the Fund's portfolio
("access persons") to purchase and sell securities for their own accounts,
subject to the Advisor's policy governing personal investing. The policy
requires access persons to conduct their personal investment activities in a
manner that the Advisor believes is not detrimental to the Fund or to the
Advisor's other advisory clients. Among other things, the policy requires access
persons to obtain preclearance before executing personal trades and prohibits
access persons from keeping profits derived from the purchase or sale of the
same security within 60 calendar days. See the SAI for more information.
 
   PORTFOLIO MANAGER. Ms. Karen E. McGrath, a Chartered Financial Analyst with
more than 25 years of investment experience, joined the Advisor in October 1995.
For two years prior to joining the Advisor, she served as a portfolio manager of
equity accounts and President of National Investment Services, Inc. ("NIS").
From January 1990 until December 1993, she served as a portfolio manager of
equity accounts and Vice President and Senior Vice President of National
Investor Services of America, Inc., a predecessor organization to NIS. Ms.
McGrath began her career at Loomis Sayles & Company, Inc., where she worked as a
portfolio manager of equity accounts for over 15 years. She received her
bachelor's degree in Accounting from Marquette University in 1959. Ms. McGrath
has managed the Fund since its inception in ________ 1997.
 
                             ----------------------
 
                              PROSPECTUS PAGE I-10
<PAGE>   14
 
TRANSFER AND DIVIDEND-DISBURSING AGENT
 
   The Advisor, P.O. Box 2936, Milwaukee, Wisconsin 53201, also acts as
dividend-disbursing agent and transfer agent for the Fund. The Advisor is
compensated for its services based on an annual fee per account plus certain
out-of-pocket expenses. The fees received and the services provided as transfer
agent and dividend-disbursing agent are in addition to those received and
provided under the Advisory Agreement between the Advisor and the Fund.
 
DISTRIBUTOR
 
   Strong Funds Distributors, Inc., P.O. Box 2936, Milwaukee, Wisconsin 53201,
an indirect subsidiary of the Advisor, acts as distributor of the shares of the
Fund.
 
ORGANIZATION
 
   SHAREHOLDER RIGHTS. The Fund is a series of Strong Equity Funds, Inc., a
Wisconsin corporation that is authorized to issue an indefinite number of shares
of common stock and series and classes of series of shares of common stock. Each
share of the Fund has one vote, and all shares participate equally in dividends
and other capital gains distributions and in the residual assets of the Fund in
the event of liquidation. Certificates will be issued for shares held in your
account only upon your written request. You will, however, have full shareholder
rights whether or not you request certificates. Generally, the Fund will not
hold an annual meeting of shareholders unless required by the 1940 Act.
 
   SHAREHOLDER PRIVILEGES. The shareholders of the Fund may benefit from the
privileges described in the "Shareholder Manual" (see Page II-1). However, the
Fund reserves the right, at any time and without prior notice, to suspend,
limit, modify, or terminate any of these privileges or their use in any manner
by any person or class.
 
DISTRIBUTIONS AND TAXES
 
   PAYMENT OF DIVIDENDS AND OTHER DISTRIBUTIONS. Unless you choose otherwise,
all your dividends and capital gain distributions will be automatically
reinvested in additional Fund shares. Or, you may elect to have all your
dividends and capital gain distributions from the Fund automatically invested in
additional shares of another Strong Fund. Shares are purchased at the net asset
value determined on the payment date. If you request in writing that your
dividends and other distributions be paid in cash, the Fund will credit your
bank account by Electronic Funds Transfer ("EFT") or issue a check to you within
five business days of the payment date. You may change your election at
 
                             ----------------------
 
                              PROSPECTUS PAGE I-11
<PAGE>   15
 
any time by calling or writing Strong Funds. Strong Funds must receive any such
change 7 days (15 days for EFT) prior to a dividend or capital gain distribution
payment date in order for the change to be effective for that payment. The
policy of the Fund is to pay dividends from net investment income quarterly and
to distribute substantially all net realized capital gains and gains from
foreign currency transactions annually. The Fund may make additional
distributions if necessary to avoid imposition of a 4% excise tax on
undistributed income and gains.
 
   TAX STATUS OF DIVIDENDS AND OTHER DISTRIBUTIONS. You will be subject to
federal income tax at ordinary income tax rates on any dividends you receive
that are derived from investment company taxable income (consisting generally of
net investment income and net short-term capital gain. Distributions of net
capital gain (the excess of net long-term capital gain over net short-term
capital loss), when designated as such by the Fund, are taxable to you as long-
term capital gains, regardless of how long you have held your Fund shares. The
Fund's distributions are taxable in the year they are paid, whether they are
taken in cash or reinvested in additional shares, except that certain
distributions declared in the last three months of the year and paid in January
are taxable as if paid on December 31.
   If the Fund's distributions exceed its investment company taxable income and
net capital gain in any year, as a result of currency-related losses or
otherwise, all or a portion of those distributions may be treated as a return of
capital to shareholders for tax purposes.
 
   YEAR-END TAX REPORTING. After the end of each calendar year, you will receive
a statement (Form 1099) of the federal income tax status of all dividends and
other distributions paid (or deemed paid) during the year.
 
   SHARES SOLD OR EXCHANGED. Your redemption of Fund shares may result in a
taxable gain or loss to you, depending upon whether the redemption proceeds
payable to you are more or less than your adjusted cost basis for the redeemed
shares. Similar tax consequences generally will result from an exchange of Fund
shares for shares of another Strong Fund. If you purchase shares of the Fund
within thirty days before or after redeeming shares of the Fund at a loss, a
portion or all of that loss will not be deductible and will increase the cost
basis of the newly purchased shares. If you redeem shares out of a non-IRA
retirement account, you will be subject to withholding for federal income tax
purposes unless you transfer the distribution directly to an "eligible
retirement plan."
 
   BUYING A DISTRIBUTION. A distribution paid shortly after you have purchased
shares in the Fund will reduce the net asset value of the shares by the amount
of the distribution, which nevertheless will be taxable to you even though it
represents a return of a portion of your investment.
 
                             ----------------------
 
                              PROSPECTUS PAGE I-12
<PAGE>   16
 
   BACKUP WITHHOLDING. If you are an individual or certain other noncorporate
shareholder and do not furnish the Fund with a correct taxpayer identification
number, the Fund is required to withhold federal income tax at a rate of 31%
(backup withholding) from all dividends, capital gain distributions, and
redemption proceeds payable to you. Withholding at that rate from dividends and
capital gain distributions payable to you also is required if you otherwise are
subject to backup withholding. To avoid backup withholding, you must provide a
taxpayer identification number and state that you are not subject to backup
withholding due to the underreporting of your income. This certification is
included as part of your application. Please complete it when you open your
account.
 
   TAX STATUS OF THE FUND. The Fund intends to continue to qualify for treatment
as a regulated investment company under Subchapter M of the Internal Revenue
Code and, if so qualified, will not be liable for federal income tax on earnings
and gains distributed to its shareholders in a timely manner.
   This section is not intended to be a full discussion of present or proposed
federal income tax law and its effects on the Fund and investors therein. See
the SAI for a further discussion. There may be other federal, state, or local
tax considerations applicable to a particular investor. You are therefore urged
to consult your own tax adviser.
 
PERFORMANCE INFORMATION
 
   The Fund may advertise a variety of types of performance information,
including "average annual total return," "total return," and "cumulative total
return." Each of these figures is based upon historical results and does not
represent the future performance of the Fund. Average annual total return and
total return figures measure both the net investment income generated by, and
the effect of any realized and unrealized appreciation or depreciation of, the
underlying investments in the Fund assuming the reinvestment of all dividends
and other distributions. Total return figures are not annualized and simply
represent the aggregate change of the Fund's investments over a specified period
of time.
 
                             ----------------------
 
                              PROSPECTUS PAGE I-13
<PAGE>   17
 
                  This page has been left blank intentionally.
 
                             ----------------------
 
                              PROSPECTUS PAGE I-14
<PAGE>   18
 
                               SHAREHOLDER MANUAL
 
<TABLE>
<S>                                     <C>
HOW TO BUY SHARES......................  II-1
DETERMINING YOUR SHARE PRICE...........  II-4
HOW TO SELL SHARES.....................  II-5
SHAREHOLDER SERVICES...................  II-8
REGULAR INVESTMENT PLANS...............  II-9
RETIREMENT PLAN SERVICES............... II-11
SPECIAL SITUATIONS..................... II-11
</TABLE>
 
HOW TO BUY SHARES
 
   All the Strong Funds are 100% no-load, meaning you may purchase, redeem, or
exchange shares directly at net asset value without paying a sales charge.
Because the Fund's net asset value changes daily, your purchase price will be
the next net asset value determined after Strong receives and accepts your
purchase order.
   Whether you are opening a new account or adding to an existing one, Strong
provides you with several methods to buy the Fund's shares.
 
                             ----------------------
 
                              PROSPECTUS PAGE II-1
<PAGE>   19
 
- -----------------------------------------------------------------------------
 
<TABLE>
<S>                    <C>
                       TO OPEN A NEW ACCOUNT
- ----------------------------------------------------------------------------
MAIL                   BY CHECK
                       - Complete and sign the application. Make your check
                         or money order payable to "Strong Funds."
                       - Mail to Strong Funds, P.O. Box 2936, Milwaukee,
                         Wisconsin 53201. If you're using an express delivery
                         service, send to Strong Funds, 900 Heritage
                         Reserve, Menomonee Falls, Wisconsin 53051.
                       BY EXCHANGE
                       - Call 1-800-368-3863 for instructions on
                         establishing an account with an exchange by mail.
- ----------------------------------------------------------------------------
TELEPHONE              BY EXCHANGE
                       - Call 1-800-368-3863 to establish a new account by
1-800-368-3863           exchanging funds from an existing Strong Funds
24 HOURS A DAY,          account.
7 DAYS A WEEK          - Sign up for telephone exchange services when you
                         open your account. To add the telephone exchange
                         option to your account, call 1-800-368-3863 for a
                         Telephone Exchange Form.
                       - Please note that your accounts must be identically
                         registered and that you must exchange enough into the
                         new account to meet the minimum initial investment.
                         Or use Strong Direct(SM), Strong Funds' automated
                         telephone response system. Call 1-800-368-7550.
- ----------------------------------------------------------------------------
IN PERSON              - Stop by our Investor Center in Menomonee Falls,
                         Wisconsin.
                         Call 1-800-368-3863 for hours and directions.
                       - The Investor Center can only accept checks or money
                         orders.
- ----------------------------------------------------------------------------
WIRE                   Call 1-800-368-3863 for instructions on opening an
                       account by wire.
- ----------------------------------------------------------------------------
AUTOMATICALLY          USE STRONG'S "NO-MINIMUM INVESTMENT PROGRAM."
                       - If you sign up for Strong's Automatic Investment
                         Plan when you open your account and contribute
                         monthly, Strong Funds will waive the Fund's minimum
                         initial investment (see chart on page II-4).
                       - Complete the Automatic Investment Plan section on
                         the account application.
                       - Mail to the address indicated on the application.
- ----------------------------------------------------------------------------
BROKER-DEALER          - You may purchase shares in the Fund through a
                         broker-
                         dealer or other institution that may charge a
                         transaction fee.
                       - Strong Funds may only accept requests to purchase
                         shares into a broker-dealer street name account
                         from the broker-dealer.
</TABLE>
 
                             ----------------------
 
                              PROSPECTUS PAGE II-2
<PAGE>   20
 
- ------------------------------------------------------------------------------
 
                         TO ADD TO AN EXISTING ACCOUNT
- --------------------------------------------------------------------------------
BY CHECK
- - Complete an Additional Investment Form provided at the bottom of your account
  statement, or write a note indicating your fund account number and
  registration. Make your check or money order payable to "Strong Funds."
- - Mail to Strong Funds, P.O. Box 2936, Milwaukee, Wisconsin 53201. If you're
  using an express delivery service, send to Strong Funds, 900 Heritage Reserve,
  Menomonee Falls, Wisconsin 53051.
BY EXCHANGE
- - Call 1-800-368-3863 for instructions on exchanging by mail.
- --------------------------------------------------------------------------------
 
BY EXCHANGE
- - Add to an account by exchanging funds from another Strong Funds account.
- - Sign up for telephone exchange services when you open your account. To add the
  telephone exchange option to your account, call 1-800-368-3863 for a Telephone
  Exchange Form.
- - Please note that the accounts must be identically registered and that the
  minimum exchange is $50 or the balance of your account, whichever is less.
BY TELEPHONE PURCHASE
- - Sign up for telephone purchase when you open your account to make additional
  investments from $50 to $25,000 into your Strong Funds account by telephone.
  To add this option to your account, call 1-800-368-3863 for a Telephone
  Purchase Form.
Or use Strong DirectSM, Strong Funds' automated telephone response system. Call
1-800-368-7550.
- --------------------------------------------------------------------------------
 
- - Stop by our Investor Center in Menomonee Falls, Wisconsin. Call 1-800-368-3863
  for hours and directions.
- - The Investor Center can only accept checks or money orders.
- --------------------------------------------------------------------------------
 
Call 1-800-368-3863 for instructions on adding to an account by wire.
- --------------------------------------------------------------------------------
USE ONE OF STRONG'S AUTOMATIC INVESTMENT PROGRAMS. Sign up for these services
when you open your account, or call 1-800-368-3863 for instructions on how to
add them to your existing account.
- - AUTOMATIC INVESTMENT PLAN. Make regular, systematic investments (minimum $50)
  into your Strong Funds account from your bank checking or NOW account.
  Complete the Automatic Investment Plan section on the account application.
- - AUTOMATIC EXCHANGE PLAN. Make regular, systematic exchanges (minimum $50) from
  one Strong Funds account to another. Call 1-800-368-3863 for an application.
- - PAYROLL DIRECT DEPOSIT. Have a specified amount (minimum $50) regularly
  deducted from your paycheck, social security check, military allotment, or
  annuity payment invested directly into your Strong Funds account. Call
  1-800-368-3863 for an application.
- - AUTOMATIC DIVIDEND REINVESTMENT. Unless you choose otherwise, all your
  dividends and capital gain distributions will be automatically reinvested in
  additional Fund shares. Or, you may elect to have your dividends and capital
  gain distributions automatically invested in shares of another Strong Fund.
- --------------------------------------------------------------------------------
 
- - You may purchase additional shares in the Fund through a broker-dealer or
  other institution that may charge a transaction fee.
- - Strong Funds may only accept requests to purchase additional shares into a
  broker-dealer street name account from the broker-dealer.
 
                             ----------------------
 
                              PROSPECTUS PAGE II-3
<PAGE>   21
 
                    WHAT YOU SHOULD KNOW ABOUT BUYING SHARES
 
- - Please make all checks or money orders payable to "Strong Funds."
- - We cannot accept third-party checks or checks drawn on banks outside the U.S.
- - You will be charged a $20 service fee for each check, wire, or Electronic
  Funds Transfer ("EFT") purchase that is returned unpaid, and you will be
  responsible for any resulting losses suffered by the Fund.
- - Further documentation may be requested from corporations, executors,
  administrators, trustees, guardians, agents, or attorneys-in-fact.
- - The Fund reserves the right to decline to accept your purchase order upon
  receipt for any reason.
- - Minimum Investment Requirements:
  ----------------------------------------------------------------------------
 
   To open a regular account...........................................$2,500
 
   To open an IRA or Defined Contribution account........................$250
 
   To open an UGMA/UTMA account..........................................$250
 
   To open a 401(k) or 403(b) retirement account...................No Minimum
 
   To add to an existing account..........................................$50
 
   The Fund offers a No-Minimum Investment Plan that waives the minimum initial
investment requirements for investors who participate in the Strong Automatic
Investment Plan and contribute monthly (described on page II-10). Unless you
participate in the Strong No-Minimum Investment Program, please ensure your
purchases meet the minimum investment requirements.
   Under certain circumstances (for example, if you discontinue a No-Minimum
Investment Program before you reach the Fund's minimum initial investment), the
Fund reserves the right to close your account. Before taking such action, the
Fund will provide you with written notice and at least 60 days in which to
reinstate an investment program or otherwise reach the minimum initial
investment required.
 
DETERMINING YOUR SHARE PRICE
 
   Generally, when you make any purchases, sales, or exchanges, the price of
your shares will be the net asset value ("NAV") next determined after Strong
Funds receives your request in proper form. If Strong Funds receives such
request prior to the close of the New York Stock Exchange (the "Exchange") on a
day on which the Exchange is open, your share price will be the NAV determined
that day. The NAV for each Fund is normally determined as of 3:00 p.m. Central
Time ("CT") each day the Exchange is open. The Fund reserves the right to change
the time at which purchases, redemptions, and exchanges are priced if the
Exchange closes at a time other than 3:00 p.m. CT
 
                             ----------------------
 
                              PROSPECTUS PAGE II-4
<PAGE>   22
 
or if an emergency exists. The Fund's NAV is calculated by taking the fair value
of the Fund's total assets, subtracting all its liabilities, and dividing by the
total number of shares outstanding. Expenses are accrued daily and applied when
determining the NAV.
   The Fund's portfolio securities are valued based on market quotations or at
fair value as determined by the method selected by the Fund's Board of
Directors. Equity securities traded on a national securities exchange or NASDAQ
are valued at the last sales price on the national securities exchange or NASDAQ
on which such securities are primarily traded. Securities traded on NASDAQ for
which there were no transactions on a given day or securities not listed on an
exchange or NASDAQ are valued at the average of the most recent bid and asked
prices. Other exchange traded securities (generally foreign securities) will be
valued based on market quotations.
   Securities quoted in foreign currency are valued daily in U.S. dollars at the
foreign currency exchange rates that are prevailing at the time the daily NAV
per share is determined. Although the Fund values its foreign assets in U.S.
dollars on a daily basis, the Fund does not intend to convert its holdings of
foreign currencies into U.S. dollars on a daily basis. Foreign currency exchange
rates are generally determined prior to the close of trading on the Exchange.
Occasionally, events affecting the value of foreign investments and such
exchange rates occur between the time at which they are determined and the close
of trading on the Exchange. Such events would not normally be
reflected in a calculation of the Fund's NAV on that day. If events that
materially affect the value of the Fund's foreign investments or the foreign
currency exchange rates occur during such period, the investments will be valued
at their fair value as determined in good faith by or under the direction of the
Board of Directors.
 
HOW TO SELL SHARES
 
   You can access the money in your account at any time by selling (redeeming)
some or all of your shares back to the Fund. Once your redemption request is
received in proper form, Strong will normally mail you the proceeds the next
business day and, in any event, no later than seven days thereafter.
   To redeem shares, you may use any of the methods described in the following
chart. However, if you are selling shares in a retirement account, please call
1-800-368-3863 for instructions. Please note that there is a $10.00 fee for
closing an IRA or other retirement account or for transferring assets to another
custodian. For your protection, certain requests may require a signature
guarantee. (See "Special Situations -- Signature Guarantees.")
 
                             ----------------------
 
                              PROSPECTUS PAGE II-5
<PAGE>   23
 
- -----------------------------------------------------------------------------
 
<TABLE>
<S>                      <C>
                         TO SELL SHARES
- -----------------------------------------------------------------------------
MAIL                     FOR INDIVIDUAL, JOINT TENANT, AND UGMA/UTMA ACCOUNTS
For your protection      - Write a "letter of instruction" that includes the
certain redemption         following information: your account number, the
requests may require a     dollar amount or number of shares you wish to
signature guarantee. See   redeem, each owner's name, your street address, and
"Special Situations --     the signature of each owner as it appears on the
Signature Guarantees."     account.
                         - Mail to Strong Funds, P.O. Box 2936, Milwaukee,
                           Wisconsin 53201. If you're using an express delivery
                           service, send to 900 Heritage Reserve, Menomonee
                           Falls, Wisconsin 53051.
                         FOR TRUST ACCOUNTS
                         - Same as above. Please ensure that all trustees sign
                           the letter of instruction.
                         FOR OTHER REGISTRATIONS
                         - Call 1-800-368-3863 for instructions.
- -----------------------------------------------------------------------------
TELEPHONE                Sign up for telephone redemption services when you
                         open
1-800-368-3863           your account by checking the "Yes" box in the
24 HOURS A DAY,          appropriate section of the account application. To
7 DAYS A WEEK            add the telephone redemption option to your account,
                         call 1-800-368-3863 for a Telephone Redemption Form.
                         Once the telephone redemption option is in place, you
                         may sell shares by phone and arrange to receive the
                         proceeds in one of three ways:
                         TO RECEIVE A CHECK BY MAIL
                         - At no charge, we will mail a check to the address
                           to which your account is registered.
                         TO DEPOSIT BY EFT
                         - At no charge, we will transmit the proceeds by
                           Electronic Funds Transfer (EFT) to a pre-authorized
                           bank account. Usually, the funds will arrive at
                           your bank two banking days after we process your
                           redemption.
                         TO DEPOSIT BY WIRE
                         - For a $10 fee, we will transmit the proceeds by
                           wire to a pre-authorized bank account. Usually, the
                           funds will arrive at your bank the next banking day
                           after we process your redemption.
                           You may also use Strong DirectSM, Strong Funds'
                           automated telephone response system. Call
                           1-800-368-7550.
- -----------------------------------------------------------------------------
AUTOMATICALLY            You can set up automatic withdrawals from your
                         account at
                         regular intervals. To establish the Systematic
                         Withdrawal Plan, request a form by calling
                         1-800-368-3863.
- -----------------------------------------------------------------------------
BROKER-DEALER            You may also redeem shares through broker-dealers or
                         financial intermediaries who may charge a commission
                         or other transaction fee.
</TABLE>
 
                             ----------------------
 
                              PROSPECTUS PAGE II-6
<PAGE>   24
 
                   WHAT YOU SHOULD KNOW ABOUT SELLING SHARES
 
- - If you have recently purchased shares, please be aware that your redemption
  request may not be honored until the purchase check has cleared your bank,
  which generally occurs within ten calendar days.
- - You will be charged a $10 service fee for a stop-payment and replacement of a
  redemption or dividend check.
- - The right of redemption may be suspended during any period in which (i)
  trading on the Exchange is restricted, as determined by the SEC, or the
  Exchange is closed for other than weekends and holidays; (ii) the SEC has
  permitted such suspension by order; or (iii) an emergency as determined by the
  SEC exists, making disposal of portfolio securities or valuation of net assets
  of the Fund not reasonably practicable.
- - If you are selling shares you hold in certificate form, you must submit the
  certificates with your redemption request. Each registered owner must endorse
  the certificates and all signatures must be guaranteed.
- - Further documentation may be requested from corporations, executors,
  administrators, trustees, guardians, agents, or attorneys-in-fact.
 
                              REDEMPTIONS IN KIND
 
   If the Advisor determines that existing conditions make cash payments
undesirable, redemption payments (including the satisfaction of redemption
checks) may be made in whole or in part in securities or other financial assets,
valued for this purpose as they are valued in computing the NAV for the Fund's
shares. Shareholders receiving securities or other financial assets on
redemption may realize a gain or loss for tax purposes, and will incur any costs
of sale, as well as the associated inconveniences.
 
                WHAT YOU SHOULD KNOW ABOUT TELEPHONE REDEMPTIONS
 
- - The Fund reserves the right to refuse a telephone redemption if they believe
  it advisable to do so.
- - Once you place your telephone redemption request, it cannot be canceled or
  modified.
- - Investors will bear the risk of loss from fraudulent or unauthorized
  instructions received over the telephone provided that the Fund reasonably
  believes that such instructions are genuine. The Fund and its transfer agent
  employ reasonable procedures to confirm that instructions communicated by
  telephone are genuine. The Fund may incur liability if it does not follow
  these procedures.
- - Because of increased telephone volume, you may experience difficulty in
  implementing a telephone redemption during periods of dramatic economic or
  market changes. In these situations, investors may want to consider using
  Strong Direct, our automated telephone system, to effect such a transaction by
  calling 1-800-368-7550.
 
                             ----------------------
 
                              PROSPECTUS PAGE II-7
<PAGE>   25
 
SHAREHOLDER SERVICES
 
                              INFORMATION SERVICES
 
   24-HOUR ASSISTANCE. Strong Funds has registered representatives available to
help you 24 hours a day, 7 days a week. Call 1-414-359-1400 or toll-free
1-800-368-3863. You may also write to Strong Funds at the address on the cover
of this Prospectus, or e-mail us at [email protected].
 
   STRONG DIRECTSM AUTOMATED TELEPHONE SYSTEM. Also available 24 hours a day,
the Strong DirectSM automated response system enables you to use a touch-tone
phone to hear fund quotes and returns on any Strong Fund. You may also confirm
account balances, hear records of recent transactions and dividend activity
(1-800-368-5550), and perform purchases, exchanges or redemptions among your
existing Strong accounts (1-800-368-7550). You may also perform an exchange to
open a new Strong account provided that your account has the telephone exchange
option. Please note that your accounts must be identically registered and you
must exchange enough into the new account to meet the minimum initial
investment. Your account information is protected by a personal code that you
establish.
 
   STRONG NETDIRECT. Available 24 hours a day from your personal computer,
Strong netDirect allows you to use the Internet to access your Strong Funds
account information. You may access specific account history, view current
account balances, obtain recent dividend activity, and perform purchases,
exchanges, or redemptions among your existing Strong accounts.
   To register for netDirect, please visit our website at
http://www.strong-funds.com. Your account information is protected by a personal
password and Internet encryption technology. For more information on this
service, please call 1-800-359-3379 or e-mail us at [email protected].
 
   STATEMENTS AND REPORTS. At a minimum, the Fund will confirm all transactions
for your account on a quarterly basis. We recommend that you file each quarterly
statement - and, especially, each calendar year-end statement - with your other
important financial papers, since you may need to refer to them at a later date
for tax purposes. Should you need additional copies of previous statements, you
may order confirmation statements for the current and preceding year at no
charge. Statements for earlier years are available for $10 each. Call
1-800-368-3863 to order past statements.
   Each year, you will also receive a statement confirming the tax status of any
distributions paid to you, as well as a semi-annual report and an annual report
containing audited financial statements.
   To reduce the volume of mail you receive, only one copy of certain materials,
such as prospectuses and shareholder reports, is mailed to your
 
                             ----------------------
 
                              PROSPECTUS PAGE II-8
<PAGE>   26
 
household. Call 1-800-368-3863 if you wish to receive additional copies, free of
charge.
   More complete information regarding the Fund's investment policies and
services is contained in its SAI, which you may request by calling or writing
Strong Funds at the phone number and address on the cover of this Prospectus.
 
   CHANGING YOUR ACCOUNT INFORMATION. So that you continue receiving your Strong
correspondence, including any dividend checks and statements, please notify us
in writing as soon as possible if your address changes. You may use the
Additional Investment Form at the bottom of your confirmation statement, or
simply write us a letter of instruction that contains the following information:
      1. a written request to change the address,
      2. the account number(s) for which the address is to be changed,
      3. the new address, and
      4. the signatures of all owners of the accounts.
   Please send your request to the address on the cover of this Prospectus.
   Changes to your accounts' registration - such as adding or removing a joint
owner, changing an owner's name, or changing the type of your account - must
also be submitted in writing. Please call 1-800-368-3863 for instructions. For
your protection, some requests may require a signature guarantee.
 
                              TRANSACTION SERVICES
 
   EXCHANGE PRIVILEGE. You may exchange shares between identically registered
Strong Funds accounts, either in writing or by telephone. By establishing the
telephone exchange services, you authorize the Fund and its agents to act upon
your instruction by telephone to exchange shares from any account you specify.
For tax purposes, an exchange is considered a sale and a purchase. Please obtain
and read the appropriate prospectus before investing in any of the Strong Funds.
Since an excessive number of exchanges may be detrimental to the Fund, the Fund
reserves the right to discontinue the exchange privilege of any shareholder who
makes more than five exchanges in a year or three exchanges in a calendar
quarter.
 
REGULAR INVESTMENT PLANS
 
   Strong Funds' Automatic Investment Plan, Payroll Direct Deposit Plan, and
Automatic Exchange Plan, all discussed below, are methods of implementing DOLLAR
COST AVERAGING. Dollar cost averaging is an investment strategy that involves
investing a fixed amount of money at regular time intervals. By always investing
the same set amount, you will be purchasing more shares when the price is low
and fewer shares when the price is high. Ultimately, by using this principle in
conjunction with fluctuations in share price, your average cost per
 
                             ----------------------
 
                              PROSPECTUS PAGE II-9
<PAGE>   27
 
share may be less than your average transaction price. A program of regular
investment cannot ensure a profit or protect against a loss during declining
markets. Since such a program involves continuous investment regardless of
fluctuating share values, you should consider your ability to continue the
program through periods of both low and high share-price levels.
 
   AUTOMATIC INVESTMENT PLAN. The Automatic Investment Plan allows you to make
regular, systematic investments in the Fund from your bank checking or NOW
account. You may choose to make investments on any day of the month in amounts
of $50 or more. You can set up the Automatic Investment Plan with any financial
institution that is a member of the Automated Clearing House. Because the Fund
has the right to close an investor's account for failure to reach the minimum
initial investment, please consider your ability to continue this Plan until you
reach the minimum initial investment. To establish the Plan, complete the
Automatic Investment Plan section on the account application, or call
1-800-368-3863 for an application.
 
   PAYROLL DIRECT DEPOSIT PLAN. Once you meet the Fund's minimum initial
investment requirement, you may purchase additional Fund shares through the
Payroll Direct Deposit Plan. Through this Plan, periodic investments (minimum
$50) are made automatically from your payroll check into your existing Fund
account. By enrolling in the Plan, you authorize your employer or its agents to
deposit a specified amount from your payroll check into the Fund's bank account.
In most cases, your Fund account will be credited the day after the amount is
received by the Fund's bank. In order to participate in the Plan, your employer
must have direct deposit capabilities through the Automated Clearing House
available to its employees. The Plan may be used for other direct deposits, such
as social security checks, military allotments, and annuity payments.
   To establish a Direct Deposit for your account, call 1-800-368-3863 to
request a form. Once the Plan is established, you may alter the amount of the
deposit, alter the frequency of the deposit, or terminate your participation in
the program by notifying your employer.
 
   AUTOMATIC EXCHANGE PLAN. The Automatic Exchange Plan allows you to make
regular, systematic exchanges (minimum $50) from one Strong Funds account into
another Strong Funds account. By setting up the Plan, you authorize the Fund and
its agents to redeem a set dollar amount or number of shares from the first
account and purchase shares of a second Strong Fund. In addition, you authorize
the Fund and its agents to accept telephone instructions to change the dollar
amount and frequency of the exchange. An exchange transaction is a sale and
purchase of shares for federal income tax purposes and may result in a capital
gain or loss. To establish the Plan, request a form by calling 1-800-368-3863.
 
                            -----------------------
 
                              PROSPECTUS PAGE II-10
<PAGE>   28
 
   To participate in the Automatic Exchange Plan, you must have an initial
account balance of $2,500 in the first account and at least the minimum initial
investment in the second account. Exchanges may be made on any day or days of
your choice. If the amount remaining in the first account is less than the
exchange amount you requested, then the remaining amount will be exchanged. At
such time as the first account has a zero balance, your participation in the
Plan will be terminated. You may also terminate the Plan at any time by calling
or writing to the Fund. Once participation in the Plan has been terminated for
any reason, to reinstate the Plan you must do so in writing; simply investing
additional funds will not reinstate the Plan.
 
   SYSTEMATIC WITHDRAWAL PLAN. You can set up automatic withdrawals from your
account at regular intervals. To begin distributions, you must have an initial
balance of $5,000 in your account and withdraw at least $50 per payment. To
establish the Systematic Withdrawal Plan, request a form by calling
1-800-368-3863. Depending upon the size of the account and the withdrawals
requested (and fluctuations in net asset value of the shares redeemed),
redemptions for the purpose of satisfying such withdrawals may reduce or even
exhaust the account. If the amount remaining in the account is not sufficient to
meet a Plan payment, the remaining amount will be redeemed and the Plan will be
terminated.
 
RETIREMENT PLAN SERVICES
 
   We offer a wide variety of retirement plans for individuals and institutions,
including large and small businesses. For information on IRAs or SEP-IRAs for a
one-person business, call 1-800-368-3863. If you are interested in opening a
401(k) or other company-sponsored retirement plan (Simples, SEP plans, Keoghs,
403(b)(7) plans, pension and profit sharing plans), call 1-800-368-0805 and a
Strong Retirement Plan Specialist will help you determine which retirement plan
would be best for your company. Complete instructions about how to establish and
maintain your plan and how to open accounts for you and your employees will be
included in the retirement plan kit you receive in the mail.
 
SPECIAL SITUATIONS
 
   POWER OF ATTORNEY. If you are investing as attorney-in-fact for another
person, please complete the account application in the name of such person and
sign the back of the application in the following form: "[applicant's name] by
[your name], attorney-in-fact." To avoid having to file an affidavit prior to
each transaction, please complete the Power of Attorney form available from
Strong Funds at 1-800-368-3863. However, if you would like to use your own power
of attorney form, please call the same number for instructions.
 
   CORPORATIONS AND TRUSTS. If you are investing for a corporation, please
include with your account application a certified copy of your corporate
resolution
 
                            -----------------------
 
                              PROSPECTUS PAGE II-11
<PAGE>   29
 
indicating which officers are authorized to act on behalf of the corporation. As
an alternative, you may complete a Certification of Authorized Individuals,
which can be obtained from the Fund. Until a valid corporate resolution or
Certification of Authorized Individuals form is received by the Fund, services
such as telephone and wire redemption will not be established.
   If you are investing as a trustee, please include the date of the trust. All
trustees must sign the application. If they do not, services such as telephone
and wire redemption will not be established. All trustees must sign redemption
requests unless proper documentation to the contrary is provided to the Fund.
Failure to provide these documents or signatures as required when you invest may
result in delays in processing redemption requests.
 
   FINANCIAL INTERMEDIARIES. Broker-dealers, financial institutions, and other
financial intermediaries that have entered into agreements with the Distributor
may enter purchase or redemption orders on behalf of their customers. If you
purchase or redeem shares of the Fund through a financial intermediary, certain
features of the Fund relating to such transactions may not be available or may
be modified in accordance with the terms of the intermediaries' agreement with
the Distributor. In addition, certain operational policies of the Fund,
including those related to settlement and dividend accrual, may vary from those
applicable to direct shareholders of the Fund and may vary among intermediaries.
We urge you to consult your financial intermediary for more information
regarding these matters. In addition, the Fund may pay, directly or indirectly
through arrangements with the Advisor, amounts to financial intermediaries that
provide transfer agent and/or other administrative services relating to the Fund
to their customers provided, however, that the Fund will not pay more for these
services through intermediary relationships than it would if the intermediaries'
customers were direct shareholders in the Fund. Certain financial intermediaries
may charge a commission or other transaction fee for their services. You will
not be charged for such fees if you purchase or redeem your Fund shares directly
from the Fund without the intervention of a financial intermediary.
 
   SIGNATURE GUARANTEES. A signature guarantee is designed to protect you and
the Fund against fraudulent transactions by unauthorized persons. In the
following instances, the Fund will require a signature guarantee for all
authorized owners of an account:
 
- - when you add the telephone redemption option to your existing account;
- - if you transfer the ownership of your account to another individual or
  organization;
- - when you submit a written redemption request for more than $25,000;
- - when you request to redeem or redeposit shares that have been issued in
  certificate form;
- - if you open an account and later decide that you want certificates;
 
                            -----------------------
 
                              PROSPECTUS PAGE II-12
<PAGE>   30
 
- - when you request that redemption proceeds be sent to a different name or
  address than is registered on your account;
- - if you add/change your name or add/remove an owner on your account; and
- - if you add/change the beneficiary on your transfer-on-death account.
 
   A signature guarantee may be obtained from any eligible guarantor
institution, as defined by the SEC. These institutions include banks, savings
associations, credit unions, brokerage firms, and financial intermediaries.
PLEASE NOTE THAT A NOTARY PUBLIC STAMP OR SEAL IS NOT ACCEPTABLE.
 
                            -----------------------
 
                              PROSPECTUS PAGE II-13
<PAGE>   31
 
                                     NOTES
<PAGE>   32
 
                                     NOTES
<PAGE>   33


                      STATEMENT OF ADDITIONAL INFORMATION



                           STRONG BLUE CHIP 100 FUND
                                 P.O. Box 2936
                           Milwaukee, Wisconsin 53201
                           Telephone:  (414) 359-1400
                           Toll-Free:  (800) 368-3863



     This Statement of Additional Information is not a Prospectus and should be
read in conjunction with the Prospectus of Strong Blue Chip 100 Fund (the
"Fund"), which is a series of Strong Conservative Equity Funds, Inc., dated
________, 1997.  Requests for copies of the Prospectus should be made by
calling one of the numbers listed above.






















      This Statement of Additional Information is dated __________, 1997.

<PAGE>   34

                           STRONG BLUE CHIP 100 FUND


TABLE OF CONTENTS                                                  PAGE

INVESTMENT RESTRICTIONS..........................................   3
INVESTMENT POLICIES AND TECHNIQUES...............................   4
  Borrowing......................................................   5
  Convertible Securities.........................................   5
  Debt Obligations...............................................   5
  Derivative Instruments.........................................   6
  Illiquid Securities............................................  11
  Lending of Portfolio Securities................................  12
  Repurchase Agreements..........................................  13
  Temporary Defensive Position...................................  13
  Warrants.......................................................  13
  Zero-Coupon, Step-Coupon and Pay-in-Kind Securities............  13
DIRECTORS AND OFFICERS OF THE FUND...............................  14
PRINCIPAL SHAREHOLDERS...........................................  16
INVESTMENT ADVISOR AND DISTRIBUTOR...............................  17
PORTFOLIO TRANSACTIONS AND BROKERAGE.............................  19
CUSTODIAN........................................................  21
TRANSFER AGENT AND DIVIDEND-DISBURSING AGENT.....................  21
TAXES............................................................  22
DETERMINATION OF NET ASSET VALUE.................................  24
ADDITIONAL SHAREHOLDER INFORMATION...............................  24
FUND ORGANIZATION................................................  25
SHAREHOLDER MEETINGS.............................................  26
PERFORMANCE INFORMATION..........................................  26
GENERAL INFORMATION..............................................  31
PORTFOLIO MANAGEMENT.............................................  33
INDEPENDENT ACCOUNTANTS..........................................  33
LEGAL COUNSEL....................................................  33
APPENDIX......................................................... A-1


                     ______________________________________

     No person has been authorized to give any information or to make any
representations other than those contained in this Statement of Additional
Information and the Prospectus dated __________, 1997 and, if given or made,
such information or representations may not be relied upon as having been
authorized by the Fund.

This Statement of Additional Information does not constitute an offer to sell
securities.

<PAGE>   35


                            INVESTMENT RESTRICTIONS

     The investment objective of the Fund is to seek total return by investing
for both capital growth and income.  The Fund's investment objective and
policies are described in detail in the Prospectus under the caption
"Investment Objective and Policies."  The following are the Fund's fundamental
investment limitations which cannot be changed without shareholder approval.

The Fund :

1.   May not with respect to 75% of its total assets, purchase the securities
     of any issuer (except securities issued or guaranteed by the U.S.
     government or its agencies or instrumentalities) if, as a result, (i) more
     than 5% of the Fund's total assets would be invested in the securities of
     that issuer, or (ii) the Fund would hold more than 10% of the outstanding
     voting securities of that issuer.

2.   May (i) borrow money from banks and (ii) make other investments or engage
     in other transactions permissible under the Investment Company Act of 1940
     (the "1940 Act") which may involve a borrowing, provided that the
     combination of (i) and (ii) shall not exceed 33 1/3% of the value of the
     Fund's total assets (including the amount borrowed), less the Fund's
     liabilities (other than borrowings), except that the Fund may borrow up to
     an additional 5% of its total assets (not including the amount borrowed)
     from a bank for temporary or emergency purposes (but not for leverage or
     the purchase of investments).  The Fund may also borrow money from the
     other Strong Funds or other persons to the extent permitted by applicable
     law.

3.   May not issue senior securities, except as permitted under the 1940 Act.

4.   May not act as an underwriter of another issuer's securities, except to
     the extent that the Fund may be deemed to be an underwriter within the
     meaning of the Securities Act of 1933 in connection with the purchase and
     sale of portfolio securities.

5.   May not purchase or sell physical commodities unless acquired as a result
     of ownership of securities or other instruments (but this shall not
     prevent the Fund from purchasing or selling options, futures contracts, or
     other derivative instruments, or from investing in securities or other
     instruments backed by physical commodities).

6.   May not make loans if, as a result, more than 33 1/3% of the Fund's total
     assets would be lent to other persons, except through (i) purchases of
     debt securities or other debt instruments, or (ii) engaging in repurchase
     agreements.

7.   May not purchase the securities of any issuer if, as a result, more than
     25% of the Fund's total assets would be invested in the securities of
     issuers, the principal business activities of which are in the same
     industry.

8.   May not purchase or sell real estate unless acquired as a result of
     ownership of securities or other instruments (but this shall not prohibit
     the Fund from purchasing or selling securities or other instruments backed
     by real estate or of issuers engaged in real estate activities).

9.   May, notwithstanding any other fundamental investment policy or
     restriction, invest all of its assets in the securities of a single
     open-end management investment company with substantially the same
     fundamental investment objective, policies, and restrictions as the Fund.


                                     -3-
<PAGE>   36


     The following are the Fund's non-fundamental operating policies which may
be changed by the Board of Directors of the Fund without shareholder approval.

The Fund may not:

1.   Sell securities short, unless the Fund owns or has the right to obtain
     securities equivalent in kind and amount to the securities sold short, or
     unless it covers such short sale as required by the current rules and
     positions of the Securities and Exchange Commission or its staff, and
     provided that transactions in options, futures contracts, options on
     futures contracts, or other derivative instruments are not deemed to
     constitute selling securities short.

2.   Purchase securities on margin, except that the Fund may obtain such
     short-term credits as are necessary for the clearance of transactions; and
     provided that margin deposits in connection with futures contracts,
     options on futures contracts, or other derivative instruments shall not
     constitute purchasing securities on margin.

3.   Invest in illiquid securities if, as a result of such investment, more
     than 15% of its net assets would be invested in illiquid securities, or
     such other amounts as may be permitted under the 1940 Act.

4.   Purchase securities of other investment companies except in compliance
     with the 1940 Act and applicable state law.

5.   Invest all of its assets in the securities of a single open-end
     investment management company with substantially the same fundamental
     investment objective, restrictions and policies as the Fund.

6.   Engage in futures or options on futures transactions which are
     impermissible pursuant to Rule 4.5 under the Commodity Exchange Act and,
     in accordance with Rule 4.5, will use futures or options on futures
     transactions solely for bona fide hedging transactions (within the meaning
     of the Commodity Exchange Act), provided, however,  that the Fund may, in
     addition to bona fide hedging transactions, use futures and options on
     futures transactions if the aggregate initial margin and premiums required
     to establish such positions, less the amount by which any such options
     positions are in the money (within the meaning of the Commodity Exchange
     Act), do not exceed 5% of the Fund's net assets.

7.   Borrow money except (i) from banks or (ii) through reverse repurchase
     agreements or mortgage dollar rolls, and will not purchase securities when
     bank borrowings exceed 5% of its total assets.

8.   Make any loans other than loans of portfolio securities, except through
     (i) purchases of debt securities or other debt instruments, or (ii)
     engaging in repurchase agreements.

     Except for the fundamental investment limitations listed above and the
Fund's investment objective, the other investment policies described in the
Prospectus and this Statement of Additional Information are not fundamental and
may be changed with approval of the Fund's Board of Directors.  Unless noted
otherwise, if a percentage restriction is adhered to at the time of investment,
a later increase or decrease in percentage resulting from a change in the
Fund's assets (i.e., due to cash inflows or redemptions) or in market value of
the investment or the Fund's assets will not constitute a violation of that
restriction.

                       INVESTMENT POLICIES AND TECHNIQUES

     The following information supplements the discussion of the Fund's
investment objective, policies and techniques that are described in detail in
the Prospectus under the captions "Investment Objective and Policies" and
"Implementation of Policies and Risks."


                                     -4-
<PAGE>   37

BORROWING

     The Fund may borrow money from banks and make other investments or engage
in other transactions permissible under the 1940 Act which may be considered a
borrowing (such as mortgage dollar rolls and reverse repurchase agreements) as
discussed under "Investment Restrictions."  However, the Fund may not purchase
securities when bank borrowings exceed 5% of the Fund's total assets.
Presently, the Fund only intends to borrow from banks for temporary or
emergency purposes.

     The Fund has established a line-of-credit (LOC) with certain banks by
which the Fund may borrow funds for temporary or emergency purposes.  A
borrowing is presumed to be for temporary or emergency purposes if it is repaid
by the Fund within sixty days and is not extended or renewed.  The Fund intends
to use the LOC to meet large or unexpected redemptions that would otherwise
force the Fund to liquidate securities under circumstances which are
unfavorable to the Fund's remaining shareholders.  The Fund pays a commitment
fee to the banks for the LOC.

CONVERTIBLE SECURITIES

     The Fund may invest in convertible securities, which are bonds,
debentures, notes, preferred stocks, or other securities that may be converted
into or exchanged for a specified amount of common stock of the same or a
different issuer within a particular period of time at a specified price or
formula.  A convertible security entitles the holder to receive interest
normally paid or accrued on debt or the dividend paid on preferred stock until
the convertible security matures or is redeemed, converted, or exchanged.
Convertible securities have unique investment characteristics in that they
generally (i) have higher yields than common stocks, but lower yields than
comparable non-convertible securities, (ii) are less subject to fluctuation in
value than the underlying stock since they have fixed income characteristics,
and (iii) provide the potential for capital appreciation if the market price of
the underlying common stock increases.  Most convertible securities currently
are issued by U.S.  companies, although a substantial Eurodollar convertible
securities market has developed, and the markets for convertible securities
denominated in local currencies are increasing.

     The value of a convertible security is a function of its "investment
value" (determined by its yield in comparison with the yields of other
securities of comparable maturity and quality that do not have a conversion
privilege) and its "conversion value" (the security's worth, at market value,
if converted into the underlying common stock).  The investment value of a
convertible security is influenced by changes in interest rates, with
investment value declining as interest rates increase and increasing as
interest rates decline.  The credit standing of the issuer and other factors
also may have an effect on the convertible security's investment value.  The
conversion value of a convertible security is determined by the market price of
the underlying common stock.  If the conversion value is low relative to the
investment value, the price of the convertible security is governed principally
by its investment value.  Generally, the conversion value decreases as the
convertible security approaches maturity.  To the extent the market price of
the underlying common stock approaches or exceeds the conversion price, the
price of the convertible security will be increasingly influenced by its
conversion value.  A convertible security generally will sell at a premium over
its conversion value by the extent to which investors place value on the right
to acquire the underlying common stock while holding a fixed income security.

     A convertible security may be subject to redemption at the option of the
issuer at a price established in the convertible security's governing
instrument.  If a convertible security held by the Fund is called for
redemption, the Fund will be required to permit the issuer to redeem the
security, convert it into the underlying common stock, or sell it to a third
party.

DEBT OBLIGATIONS

     The Fund may invest a portion of its assets in debt obligations.  Issuers
of debt obligations have a contractual obligation to pay interest at a
specified rate on specified dates and to repay principal on a specified
maturity date.  Certain debt obligations (usually intermediate- and long-term
bonds) have provisions that allow the issuer to redeem or "call" a bond before
its maturity.  Issuers are most likely to call such securities during periods
of falling interest rates and the Fund may have to replace such securities with
lower yielding securities, which could result in a lower return for the Fund.


                                     -5-
<PAGE>   38

     PRICE VOLATILITY.  The market value of debt obligations is affected
primarily by changes in prevailing interest rates.  The market value of a debt
obligation generally reacts inversely to interest-rate changes, meaning, when
prevailing interest rates decline, an obligation's price usually rises, and
when prevailing interest rates rise, an obligation's price usually declines.

     MATURITY.  In general, the longer the maturity of a debt obligation, the
higher its yield and the greater its sensitivity to changes in interest rates.
Conversely, the shorter the maturity, the lower the yield but the greater the
price stability.  Commercial paper is generally considered the shortest form of
debt obligation.

     CREDIT QUALITY.  The values of debt obligations may also be affected by
changes in the credit rating or financial condition of their issuers.
Generally, the lower the quality rating of a security, the higher the degree of
risk as to the payment of interest and return of principal.  To compensate
investors for taking on such increased risk, those issuers deemed to be less
creditworthy generally must offer their investors higher interest rates than do
issuers with better credit ratings.

     In conducting its credit research and analysis, the Advisor considers both
qualitative and quantitative factors to evaluate the creditworthiness of
individual issuers.  The Advisor also relies, in part, on credit ratings
compiled by a number of Nationally Recognized Statistical Rating Organizations
("NRSROs").  Refer to the Appendix for a discussion of securities ratings.

DERIVATIVE INSTRUMENTS

     IN GENERAL.  The Fund may use derivative instruments for any lawful
purpose consistent with the Fund's investment objective such as hedging or
managing risk.  Derivative instruments are commonly defined to include
securities or contracts whose values depend on (or "derive" from) the value of
one or more other assets, such as securities, currencies, or commodities.
These "other assets" are commonly referred to as "underlying assets."

     A derivative instrument generally consists of, is based upon, or exhibits
characteristics similar to options or forward contracts.  Options and forward
contracts are considered to be the basic "building blocks" of derivatives. For
example, forward-based derivatives include forward contracts, swap contracts,
as well as exchange-traded futures. Option-based derivatives include privately
negotiated, over-the-counter (OTC) options (including caps, floors, collars,
and options on forward and swap contracts) and exchange-traded options on
futures. Diverse types of derivatives may be created by combining options or
forward contracts in different ways, and by applying these structures to a wide
range of underlying assets.

     An option is a contract in which the "holder" (the buyer) pays a certain
amount (the "premium") to the "writer" (the seller) to obtain the right, but
not the obligation, to buy from the writer (in a "call") or sell to the writer
(in a "put") a specific asset at an agreed upon price at or before a certain
time.  The holder pays the premium at inception and has no further financial
obligation.  The holder of an option-based derivative generally will benefit
from favorable movements in the price of the underlying asset but is not
exposed to corresponding losses due to adverse movements in the value of the
underlying asset.  The writer of an option-based derivative generally will
receive fees or premiums but generally is exposed to losses due to changes in
the value of the underlying asset.

     A forward is a sales contract between a buyer (holding the "long"
position) and a seller (holding the "short" position) for an asset with
delivery deferred until a future date.  The buyer agrees to pay a fixed price
at the agreed future date and the seller agrees to deliver the asset.  The
seller hopes that the market price on the delivery date is less than the agreed
upon price, while the buyer hopes for the contrary. The change in value of a
forward-based derivative generally is roughly proportional to the change in
value of the underlying asset.

     HEDGING.  The Fund may use derivative instruments to protect against
possible adverse changes in the market value of securities held in, or are
anticipated to be held in, the Fund's portfolio.  Derivatives may also be used
by the Fund to "lock-in" the Fund's realized but unrecognized gains in the
value of its portfolio securities.  Hedging strategies, if successful, can
reduce the risk of loss by wholly or partially offsetting the negative effect
of unfavorable price movements in the investments being hedged.  However,
hedging strategies can also reduce the opportunity for gain by offsetting the
positive effect of favorable price movements in the hedged investments.


                                     -6-
<PAGE>   39

     MANAGING RISK.  The Fund may also use derivative instruments to manage the
risks of the Fund's portfolio.  Risk management strategies include, but are not
limited to, facilitating the sale of portfolio securities, managing the
effective maturity or duration of debt obligations in the Fund's portfolio,
establishing a position in the derivatives markets as a substitute for buying
or selling certain securities, or creating or altering exposure to certain
asset classes, such as equity, debt, and foreign securities.  The use of
derivative instruments may provide a less expensive, more expedient or more
specifically focused way for the Fund to invest than "traditional" securities
(i.e., stocks or bonds) would.

     EXCHANGE OR OTC DERIVATIVES.  Derivative instruments may be
exchange-traded or traded in OTC transactions between private parties.
Exchange-traded derivatives are standardized options and futures contracts
traded in an auction on the floor of a regulated exchange.  Exchange contracts
are generally very liquid.  The exchange clearinghouse is the counterparty of
every contract.  Thus, each holder of an exchange contract bears the credit
risk of the clearinghouse (and has the benefit of its financial strength)
rather than that of a particular counterparty.  Over-the-counter transactions
are subject to additional risks, such as the credit risk of the counterparty to
the instrument and are less liquid than exchange-traded derivatives since they
often can only be closed out with the other party to the transaction.

     RISKS AND SPECIAL CONSIDERATIONS.  The use of derivative instruments
involves risks and special considerations as described below.  Risks pertaining
to particular derivative instruments are described in the sections that follow.

     (1) MARKET RISK.  The primary risk of derivatives is the same as the risk
of the underlying assets, namely that the value of the underlying asset may go
up or down.  Adverse movements in the value of an underlying asset can expose
the Fund to losses.  Derivative instruments may include elements of leverage
and, accordingly, the fluctuation of the value of the derivative instrument in
relation to the underlying asset may be magnified.  The successful use of
derivative instruments depends upon a variety of factors, particularly Strong
Capital Management, Inc.'s (the "Advisor") ability to predict movements of the
securities, currencies, and commodity markets, which requires different skills
than predicting changes in the prices of individual securities.  There can be
no assurance that any particular strategy adopted will succeed.  The Advisor's
decision to engage in a derivative instrument will reflect the Advisor's
judgment that the derivative transaction will provide value to the Fund and its
shareholders and is consistent with the Fund's objective, investment
limitations, and operating policies.  In making such a judgment, the Advisor
will analyze the benefits and risks of the derivative transaction and weigh
them in the context of the Fund's entire portfolio and investment objective.

     (2) CREDIT RISK.  The Fund will be subject to the risk that a loss may be
sustained by the Fund as a result of the failure of a counterparty to comply
with the terms of a derivative instrument.  The counterparty risk for
exchange-traded derivative instruments is generally less than for
privately-negotiated or OTC derivative instruments, since generally a clearing
agency, which is the issuer or counterparty to each exchange-traded instrument,
provides a guarantee of performance.  For privately-negotiated instruments,
there is no similar clearing agency guarantee.  In all transactions, the Fund
will bear the risk that the counterparty will default, and this could result in
a loss of the expected benefit of the derivative transaction and possibly other
losses to the Fund.  The Fund will enter into transactions in derivative
instruments only with counterparties that the Advisor reasonably believes are
capable of performing under the contract.

     (3) CORRELATION RISK.  When a derivative transaction is used to completely
hedge another position, changes in the market value of the combined position
(the derivative instrument plus the position being hedged) result from an
imperfect correlation between the price movements of the two instruments.  With
a perfect hedge, the value of the combined position remains unchanged for any
change in the price of the underlying asset.  With an imperfect hedge, the
values of the derivative instrument and its hedge are not perfectly correlated.
Correlation risk is the risk that there might be imperfect correlation, or
even no correlation, between price movements of an instrument and price
movements of investments being hedged.  For example, if the value of a
derivative instruments used in a short hedge (such as writing a call option,
buying a put option, or selling a futures contract) increased by less than the
decline in value of the hedged investments, the hedge would not be perfectly
correlated.  Such a lack of correlation might occur due to factors unrelated to
the value of the investments being hedged, such as speculative or other
pressures on the markets in which these instruments are traded.  The
effectiveness of hedges using instruments on indices will depend, in part, on
the degree of correlation between price movements in the index and price
movements in the investments being hedged.

     (4) LIQUIDITY RISK.  Derivatives are also subject to liquidity risk.
Liquidity risk is the risk that a derivative instrument cannot be sold, closed
out, or replaced quickly at or very close to its fundamental value.  Generally,
exchange 


                                     -7-
<PAGE>   40

contracts are very liquid because the exchange clearinghouse is the
counterparty of every contract.  OTC transactions are less liquid than
exchange-traded derivatives since they often can only be closed out with the
other party to the transaction.  The Fund might be required by applicable
regulatory requirement to maintain assets as "cover," maintain segregated
accounts, and/or make margin payments when it takes positions in derivative
instruments involving obligations to third parties (i.e., instruments other
than purchased options).  If the Fund was unable to close out its positions in
such instruments, it might be required to continue to maintain such assets or
accounts or make such payments until the position expired, matured, or was
closed out.  The requirements might impair the Fund's ability to sell a
portfolio security or make an investment at a time when it would otherwise be
favorable to do so, or require that the Fund sell a portfolio security at a
disadvantageous time.  The Fund's ability to sell or close out a position in an
instrument prior to expiration or maturity depends on the existence of a liquid
secondary market or, in the absence of such a market, the ability and
willingness of the counterparty to enter into a transaction closing out the
position.  Therefore, there is no assurance that any derivatives  position can
be sold or closed out at a time and price that is favorable to the Fund.

     (5) LEGAL RISK.  Legal risk is the risk of loss caused by the legal
unenforcibility of a party's obligations under the derivative.  While a party
seeking price certainty agrees to surrender the potential upside in exchange
for downside protection, the party taking the risk is looking for a positive
payoff.  Despite this voluntary assumption of risk, a counterparty that has
lost money in a derivative transaction may try to avoid payment by exploiting
various legal uncertainties about certain derivative products.

     (6) SYSTEMIC OR "INTERCONNECTION" RISK.  Interconnection risk is the risk
that a disruption in the financial markets will cause difficulties for all
market participants.  In other words, a disruption in one market will spill
over into other markets, perhaps creating a chain reaction.  Much of the OTC
derivatives market takes place among the OTC dealers themselves, thus creating
a large interconnected web of financial obligations.  This interconnectedness
raises the possibility that a default by one large dealer could create losses
at other dealers and destabilize the entire market for OTC derivative
instruments.

     GENERAL LIMITATIONS.  The use of derivative instruments is subject to
applicable regulations of the Securities and Exchange Commission (the "SEC"),
the several options and futures exchanges upon which they may be traded, the
Commodity Futures Trading Commission ("CFTC"), and various state regulatory
authorities.  In addition, the Fund's ability to use derivative instruments may
be limited by certain tax considerations.  For a discussion of the federal
income tax treatment of the Fund's derivative instruments, see "Taxes -
Derivative Instruments."

     The Fund has filed a notice of eligibility for exclusion from the
definition of the term "commodity pool operator" with the CFTC and the National
Futures Association, which regulate trading in the futures markets.  In
accordance with Rule 4.5 of the regulations under the Commodity Exchange Act
(the "CEA"), the notice of eligibility for the Fund includes representations
that the Fund will use futures contracts and related options solely for bona
fide hedging purposes within the meaning of CFTC regulations, provided that the
Fund may hold other positions in futures contracts and related options that do
not qualify as a bona fide hedging position if the aggregate initial margin
deposits and premiums required to establish these positions, less the amount by
which any such futures contracts and related options positions are "in the
money," do not exceed 5% of the Fund's net assets.  Adherence to these
guidelines does not limit the Fund's risk to 5% of the Fund's assets.

     The SEC has identified certain trading practices involving derivative
instruments that involve the potential for leveraging the Fund's assets in a
manner that raises issues under the 1940 Act.  In order to limit the potential
for the leveraging of the Fund's assets, as defined under the 1940 Act, the SEC
has stated that the Fund may use coverage or the segregation of the Fund's
assets.  To the extent required by SEC guidelines, the Fund will not enter into
any such transactions unless it owns either: (i) an offsetting ("covered")
position in securities, options, futures, or derivative instruments; or (ii)
cash or liquid securities with a value sufficient at all times to cover its
potential obligations to the extent that the position is not "covered".  The
Fund will also set aside cash and/or appropriate liquid assets in a segregated
custodial account if required to do so by the SEC and CFTC regulations.  Assets
used as cover or held in a segregated account cannot be sold while the
derivative position is open, unless they are replaced with similar assets.  As
a result, the commitment of a large portion of the Fund's assets to segregated
accounts could impede portfolio management or the Fund's ability to meet
redemption requests or other current obligations.


                                     -8-
<PAGE>   41

     In some cases the Fund may be required to maintain or limit exposure to a
specified percentage of its assets to a particular asset class.  In such cases,
when the Fund uses a derivative instrument to increase or decrease exposure to
an asset class and is required by applicable SEC guidelines to set aside liquid
assets in a segregated account to secure its obligations under the derivative
instruments, the Advisor may, where reasonable in light of the circumstances,
measure compliance with the applicable percentage by reference to the nature of
the economic exposure created through the use of the derivative instrument and
not by reference to the nature of the exposure arising from the liquid assets
set aside in the segregated account (unless another interpretation is specified
by applicable regulatory requirements).

     OPTIONS.  The Fund may use options for any lawful purpose consistent with
the Fund's investment objective such as hedging or managing risk.  An option is
a contract in which the "holder" (the buyer) pays a certain amount (the
"premium") to the "writer" (the seller) to obtain the right, but not the
obligation, to buy from the writer (in a "call") or sell to the writer (in a
"put") a specific asset at an agreed upon price (the "strike price" or
"exercise price") at or before a certain time (the "expiration date").  The
holder pays the premium at inception and has no further financial obligation.
The holder of an option will benefit from favorable movements in the price of
the underlying asset but is not exposed to corresponding losses due to adverse
movements in the value of the underlying asset.  The writer of an option will
receive fees or premiums but is exposed to losses due to changes in the value
of the underlying asset.  The Fund may buy or write (sell) put and call options
on assets, such as securities, currencies, commodities, and indices of debt and
equity securities ("underlying assets") and enter into closing transactions
with respect to such options to terminate an existing position.  Options used
by the Fund may include European, American, and Bermuda style options.  If an
option is exercisable only at maturity, it is a "European" option; if it is
also exercisable prior to maturity, it is an "American" option.  If it is
exercisable only at certain times, it is a "Bermuda" option.

     The Fund may purchase (buy) and write (sell) put and call options
underlying assets and enter into closing transactions with respect to such
options to terminate an existing position.  The purchase of call options serves
as a long hedge, and the purchase of put options serves as a short hedge.
Writing put or call options can enable the Fund to enhance income by reason of
the premiums paid by the purchaser of such options.  Writing call options
serves as a limited short hedge because declines in the value of the hedged
investment would be offset to the extent of the premium received for writing
the option.  However, if the security appreciates to a price higher than the
exercise price of the call option, it can be expected that the option will be
exercised and the Fund will be obligated to sell the security at less than its
market value or will be obligated to purchase the security at a price greater
than that at which the security must be sold under the option.  All or a
portion of any assets used as cover for OTC options written by the Fund would
be considered illiquid to the extent described under "Investment Policies and
Techniques -- Illiquid Securities."  Writing put options serves as a limited
long hedge because increases in the value of the hedged investment would be
offset to the extent of the premium received for writing the option.  However,
if the security depreciates to a price lower than the exercise price of the put
option, it can be expected that the put option will be exercised and the Fund
will be obligated to purchase the security at more than its market value.

     The value of an option position will reflect, among other things, the
historical price volatility of the underlying investment, the current market
value of the underlying investment, the time remaining until expiration, the
relationship of the exercise price to the market price of the underlying
investment, and general market conditions.

     The Fund may effectively terminate its right or obligation under an option
by entering into a closing transaction.  For example, the Fund may terminate
its obligation under a call or put option that it had written by purchasing an
identical call or put option; this is known as a closing purchase transaction.
Conversely, the Fund may terminate a position in a put or call option it had
purchased by writing an identical put or call option; this is known as a
closing sale transaction.  Closing transactions permit the Fund to realize the
profit or limit the loss on an option position prior to its exercise or
expiration.

     The Fund may purchase or write both exchange-traded and OTC options.
Exchange-traded options are issued by a clearing organization affiliated with
the exchange on which the option is listed that, in effect, guarantees
completion of every exchange-traded option transaction.  In contrast, OTC
options are contracts between the Fund and the other party to the transaction
("counter party") (usually a securities dealer or a bank) with no clearing
organization guarantee.  Thus, when the Fund purchases or writes an OTC option,
it relies on the counter party to make or take delivery of the underlying
investment upon exercise of the option.  Failure by the counter party to do so
would result in the loss of any premium paid by the Fund as well as the loss of
any expected benefit of the transaction.


                                     -9-
<PAGE>   42

     The Fund's ability to establish and close out positions in exchange-listed
options depends on the existence of a liquid market.  The Fund intends to
purchase or write only those exchange-traded options for which there appears to
be a liquid secondary market.  However, there can be no assurance that such a
market will exist at any particular time.  Closing transactions can be made for
OTC options only by negotiating directly with the counter party, or by a
transaction in the secondary market if any such market exists.  Although the
Fund will enter into OTC options only with counter parties that are expected to
be capable of entering into closing transactions with the Fund, there is no
assurance that the Fund will in fact be able to close out an OTC option at a
favorable price prior to expiration.  In the event of insolvency of the counter
party, the Fund might be unable to close out an OTC option position at any time
prior to its expiration.  If the Fund were unable to effect a closing
transaction for an option it had purchased, it would have to exercise the
option to realize any profit.

     The Fund may engage in options transactions on indices in much the same
manner as the options on securities discussed above, except the index options
may serve as a hedge against overall fluctuations in the securities market in
general.

     The writing and purchasing of options is a highly specialized activity
that involves investment techniques and risks different from those associated
with ordinary portfolio securities transactions.  Imperfect correlation between
the options and securities markets may detract from the effectiveness of
attempted hedging.

     FUTURES CONTRACTS.  The Fund may use futures contracts for any lawful
purpose consistent with the Fund's investment objective such as hedging or
managing risk.  The Fund may enter into futures contracts, including interest
rate, index, and currency futures.  The Fund may also purchase put and call
options, and write covered put and call options, on futures in which it is
allowed to invest.  The purchase of futures or call options thereon can serve
as a long hedge, and the sale of futures or the purchase of put options thereon
can serve as a short hedge.  Writing covered call options on futures contracts
can serve as a limited short hedge, and writing covered put options on futures
contracts can serve as a limited long hedge, using a strategy similar to that
used for writing covered options in securities.  The Fund's hedging may include
purchases of futures as an offset against the effect of expected increases in
currency exchange rates and securities prices and sales of futures as an offset
against the effect of expected declines in currency exchange rates and
securities prices.  The Fund may also write put options on futures contracts
while at the same time purchasing call options on the same futures contracts in
order to create synthetically a long futures contract position.  Such options
would have the same strike prices and expiration dates.  The Fund will engage
in this strategy only when the Advisor believes it is more advantageous to the
Fund than is purchasing the futures contract.

     To the extent required by regulatory authorities, the Fund only enters
into futures contracts that are traded on national futures exchanges and are
standardized as to maturity date and underlying financial instrument.  Futures
exchanges and trading are regulated under the CEA by the CFTC.  Although
techniques other than sales and purchases of futures contracts could be used to
the a Fund's exposure to market, currency, or interest rate fluctuations, the
Fund may be able to hedge its exposure more effectively and perhaps at a lower
cost through using futures contracts.

     An interest rate futures contract provides for the future sale by one
party and purchase by another party of a specified amount of a specific
financial instrument (e.g., debt security) or currency for a specified price at
a designated date, time, and place.  An index futures contract is an agreement
pursuant to which the parties agree to take or make delivery of an amount of
cash equal to the difference between the value of the index at the close of the
last trading day of the contract and the price at which the index futures
contract was originally written.  Transaction costs are incurred when a futures
contract is bought or sold and margin deposits must be maintained.  A futures
contract may be satisfied by delivery or purchase, as the case may be, of the
instrument, the currency or by payment of the change in the cash value of the
index.  More commonly, futures contracts are closed out prior to delivery by
entering into an offsetting transaction in a matching futures contract.
Although the value of an index might be a function of the value of certain
specified securities, no physical delivery of those securities is made.  If the
offsetting purchase price is less than the original sale price, the Fund
realizes a gain; if it is more, the Fund realizes a loss.  Conversely, if the
offsetting sale price is more than the original purchase price, the Fund
realizes a gain; if it is less, the Fund realizes a loss.  The transaction
costs must also be included in these calculations.  There can be no assurance,
however, that the Fund will be able to enter into an offsetting transaction
with respect to a particular futures contract at a particular time.  If the
Fund is not able to enter into an offsetting transaction, the Fund will
continue to be required to maintain the margin deposits on the futures
contract.

     No price is paid by the Fund upon entering into a futures contract.
Instead, at the inception of a futures contract, the Fund is required to
deposit in a segregated account with its custodian, in the name of the futures
broker through whom the 


                                    -10-
<PAGE>   43

transaction was effected, "initial margin" consisting of cash and/or other
appropriate liquid assets in an amount generally equal to 10% or less of the
contract value.  Margin must also be deposited when writing a call or put
option on a futures contract, in accordance with applicable exchange rules. 
Unlike margin in securities transactions, initial margin on futures contracts
does not represent a borrowing, but rather is in the nature of a performance
bond or good-faith deposit that is returned to the Fund at the termination of
the transaction if all contractual obligations have been satisfied.  Under
certain circumstances, such as periods of high volatility, the Fund may be
required by an exchange to increase the level of its initial margin payment,
and initial margin requirements might be increased generally in the future by
regulatory action.
        
     Subsequent "variation margin" payments are made to and from the futures
broker daily as the value of the futures position varies, a process known as
"marking to market."  Variation margin does not involve borrowing, but rather
represents a daily settlement of the Fund's obligations to or from a futures
broker.  When the Fund purchases an option on a future, the premium paid plus
transaction costs is all that is at risk.  In contrast, when the Fund purchases
or sells a futures contract or writes a call or put option thereon, it is
subject to daily variation margin calls that could be substantial in the event
of adverse price movements.  If the Fund has insufficient cash to meet daily
variation margin requirements, it might need to sell securities at a time when
such sales are disadvantageous.  Purchasers and sellers of futures positions
and options on futures can enter into offsetting closing transactions by
selling or purchasing, respectively, an instrument identical to the instrument
held or written.  Positions in futures and options on futures may be closed
only on an exchange or board of trade that provides a secondary market.  The
Fund intends to enter into futures transactions only on exchanges or boards of
trade where there appears to be a liquid secondary market.  However, there can
be no assurance that such a market will exist for a particular contract at a
particular time.

     Under certain circumstances, futures exchanges may establish daily limits
on the amount that the price of a future or option on a futures contract can
vary from the previous day's settlement price; once that limit is reached, no
trades may be made that day at a price beyond the limit.  Daily price limits do
not limit potential losses because prices could move to the daily limit for
several consecutive days with little or no trading, thereby preventing
liquidation of unfavorable positions.

     If the Fund were unable to liquidate a futures or option on a futures
contract position due to the absence of a liquid secondary market or the
imposition of price limits, it could incur substantial losses.  The Fund would
continue to be subject to market risk with respect to the position.  In
addition, except in the case of purchased options, the Fund would continue to
be required to make daily variation margin payments and might be required to
maintain the position being hedged by the future or option or to maintain cash
or securities in a segregated account.

     Certain characteristics of the futures market might increase the risk that
movements in the prices of futures contracts or options on futures contracts
might not correlate perfectly with movements in the prices of the investments
being hedged.  For example, all participants in the futures and options on
futures contracts markets are subject to daily variation margin calls and might
be compelled to liquidate futures or options on futures contracts positions
whose prices are moving unfavorably to avoid being subject to further calls.
These liquidations could increase price volatility of the instruments and
distort the normal price relationship between the futures or options and the
investments being hedged.  Also, because initial margin deposit requirements in
the futures markets are less onerous than margin requirements in the securities
markets, there might be increased participation by speculators in the future
markets.  This participation also might cause temporary price distortions.  In
addition, activities of large traders in both the futures and securities
markets involving arbitrage, "program trading" and other investment strategies
might result in temporary price distortions.

     ADDITIONAL DERIVATIVE INSTRUMENTS AND STRATEGIES.  In addition to the
derivative instruments and strategies described above, the Advisor expects to
discover additional derivative instruments and other hedging or risk management
techniques.  The Advisor may utilize these new derivative instruments and
techniques to the extent that they are consistent with the Fund's investment
objective and permitted by the Fund's investment limitations, operating
policies, and applicable regulatory authorities.

ILLIQUID SECURITIES

     The Fund may invest in illiquid securities (i.e., securities that are not
readily marketable).  However, the Fund will not acquire illiquid securities
if, as a result, they would comprise more than 15% of the value of the Fund's
net assets (or such other 

                                    -11-
<PAGE>   44

amounts as may be permitted under the 1940 Act). However, as a matter of
internal policy, the Advisor intends to limit the Fund's investments in
illiquid securities to 10% of its net assets.
        
     The Board of Directors of the Fund, or its delegate, has the ultimate
authority to determine, to the extent permissible under the federal securities
laws, which securities are illiquid for purposes of this limitation.  Certain
securities exempt from registration or issued in transactions exempt from
registration under the Securities Act of 1933, as amended (the "Securities
Act"), such as securities that may be resold to institutional investors under
Rule 144A under the Securities Act and Section 4(2) commercial paper may be
considered liquid under guidelines adopted by the Fund's Board of Directors.

     The Board of Directors of the Fund has delegated to the Advisor the
day-to-day determination of the liquidity of a security, although it has
retained oversight and ultimate responsibility for such determinations.  The
Board of Directors has directed the Advisor to look to such factors as (i) the
frequency of trades or quotes for a security, (ii) the number of dealers
willing to purchase or sell the security and number of potential buyers, (iii)
the willingness of dealers to undertake to make a market in the security, (iv)
the nature of the security and nature of the marketplace trades, such as the
time needed to dispose of the security, the method of soliciting offers, and
the mechanics of transfer, (v) the likelihood that the security's marketability
will be maintained throughout the anticipated holding period, and (vi) any
other relevant factors.  The Advisor may determine 4(2) commercial paper to be
liquid if (i) the 4(2) commercial paper is not traded flat or in default as to
principal and interest, (ii) the 4(2) commercial paper is rated in one of the
two highest rating categories by at least two nationally rated statistical
rating organizations ("NRSRO"), or if only one NRSRO rates the security, by
that NRSRO, or is determined by the Advisor to be of equivalent quality, and
(iii) the Advisor considers the trading market for the specific security taking
into account all relevant factors.  With respect to the Fund's foreign
holdings, a foreign security may be considered liquid by the Advisor (despite
its restricted nature under the Securities Act) if the security can be freely
traded in a foreign securities market and all the facts and circumstances
support a finding of liquidity.

     Restricted securities may be sold only in privately negotiated
transactions or in a public offering with respect to which a registration
statement is in effect under the Securities Act. Where registration is
required, the Fund may be obligated to pay all or part of the registration
expenses and a considerable period may elapse between the time of the decision
to sell and the time the Fund may be permitted to sell a security under an
effective registration statement.  If, during such a period, adverse market
conditions were to develop, the Fund might obtain a less favorable price than
prevailed when it decided to sell.  Restricted securities will be priced at
fair value as determined in good faith by the Board of Directors of the Fund.
If through the appreciation of restricted securities or the depreciation of
unrestricted securities, the Fund should be in a position where more than 15%
of the value of its net assets are invested in illiquid securities, including
restricted securities which are not readily marketable (except for 144A
Securities and 4(2) commercial paper deemed to be liquid by the Advisor), the
Fund will take such steps as is deemed advisable, if any, to protect liquidity.

     The Fund may sell over-the-counter ("OTC") options and, in connection
therewith, segregate assets or cover its obligations with respect to OTC
options written by the Fund.  The assets used as cover for OTC options written
by the Fund will be considered illiquid unless the OTC options are sold to
qualified dealers who agree that the Fund may repurchase any OTC option it
writes at a maximum price to be calculated by a formula set forth in the option
agreement.  The cover for an OTC option written subject to this procedure would
be considered illiquid only to the extent that the maximum repurchase price
under the formula exceeds the intrinsic value of the option.

LENDING OF PORTFOLIO SECURITIES

     The Fund is authorized to lend up to 33 1/3% of the total value of its
portfolio securities to broker-dealers or institutional investors that the
Advisor deems qualified, but only when the borrower maintains with the Fund's
custodian bank collateral either in cash or money market instruments in an
amount at least equal to the market value of the securities loaned, plus
accrued interest and dividends, determined on a daily basis and adjusted
accordingly.  Although the Fund is authorized to lend, the Fund does not
presently intend to engage in lending.  In determining whether to lend
securities to a particular broker-dealer or institutional investor, the Advisor
will consider, and during the period of the loan will monitor, all relevant
facts and circumstances, including the creditworthiness of the borrower.  The
Fund will retain authority to terminate any loans at any time.  The Fund may
pay reasonable administrative and custodial fees in connection with a loan and
may pay a negotiated portion of the interest earned on the cash or money market
instruments held as collateral to the borrower or placing broker.  The 


                                    -12-
<PAGE>   45

Fund will receive reasonable interest on the loan or a flat fee from the
borrower and amounts equivalent to any dividends, interest or other
distributions on the securities loaned.  The Fund will retain record ownership
of loaned securities to exercise beneficial rights, such as voting and
subscription rights and rights to dividends, interest or other distributions,
when retaining such rights is considered to be in a Fund's interest.
        
REPURCHASE AGREEMENTS

     The Fund may enter into repurchase agreements with certain banks or
non-bank dealers. In a repurchase agreement, the Fund buys a security at one
price, and at the time of sale, the seller agrees to repurchase the obligation
at a mutually agreed upon time and price (usually within seven days). The
repurchase agreement, thereby, determines the yield during the purchaser's
holding period, while the seller's obligation to repurchase is secured by the
value of the underlying security. The Advisor will monitor, on an ongoing
basis, the value of the underlying securities to ensure that the value always
equals or exceeds the repurchase price plus accrued interest. Repurchase
agreements could involve certain risks in the event of a default or insolvency
of the other party to the agreement, including possible delays or restrictions
upon the Fund's ability to dispose of the underlying securities. Although no
definitive creditworthiness criteria are used, the Advisor reviews the
creditworthiness of the banks and non-bank dealers with which the Fund enters
into repurchase agreements to evaluate those risks. The Fund may, under certain
circumstances, deem repurchase agreements collateralized by U.S. government
securities to be investments in U.S. government securities.

TEMPORARY DEFENSIVE POSITION

     When the Advisor determines that market conditions warrant a temporary
defensive position, the Fund may invest without limitation in cash and
short-term fixed income securities, including U.S. government securities,
commercial paper, banker's acceptances, certificates of deposit, and time
deposits.

WARRANTS

     The Fund may acquire warrants.  Warrants are securities giving the holder
the right, but not the obligation, to buy the stock of an issuer at a given
price (generally higher than the value of the stock at the time of issuance)
during a specified period or perpetually.  Warrants may be acquired separately
or in connection with the acquisition of securities.  Warrants acquired by the
Fund in units or attached to securities are not subject to these restrictions.
Warrants do not carry with them the right to dividends or voting rights with
respect to the securities that they entitle their holder to purchase, and they
do not represent any rights in the assets of the issuer.  As a result, warrants
may be considered to have more speculative characteristics than certain other
types of investments.  In addition, the value of a warrant does not necessarily
change with the value of the underlying securities, and a warrant ceases to
have value if it is not exercised prior to its expiration date.

ZERO-COUPON, STEP-COUPON AND PAY-IN-KIND SECURITIES

     The Fund may invest in zero-coupon, step-coupon, and pay-in-kind
securities.  These securities are debt securities that do not make regular cash
interest payments.  Zero-coupon and step-coupon securities are sold at a deep
discount to their face value.  Pay-in-kind securities pay interest through the
issuance of additional securities.  Because such securities do not pay current
cash income, the price of these securities can be volatile when interest rates
fluctuate.  While these securities do not pay current cash income, federal
income tax law requires the holders of zero-coupon, step-coupon, and
pay-in-kind securities to include in income each year the portion of the
original issue discount (or deemed discount) and other non-cash income on such
securities accruing that year.  In order to continue to qualify as a "regulated
investment company" under the Internal Revenue Code and avoid a certain excise
tax, the Fund may be required to distribute a portion of such discount and
income and may be required to dispose of other portfolio securities, which may
occur in periods of adverse market prices, in order to generate cash to meet
these distribution requirements.


                                    -13-
<PAGE>   46

                       DIRECTORS AND OFFICERS OF THE FUND

     Directors and officers of the Fund, together with information as to their
principal business occupations during the last five years, and other
information are shown below.  Each director who is deemed an "interested
person," as defined in the 1940 Act, is indicated by an asterisk (*).  Each
officer and director holds the same position with 25 registered open-end
management investment companies consisting of 38 mutual funds (the "Strong
Funds").  The Strong Funds, in the aggregate, pays each Director who is not a
director, officer, or employee of the Advisor, or any affiliated company (a
"disinterested director") an annual fee of $50,000, plus $100 per Board meeting
for each Strong Fund.  In addition, each disinterested director is reimbursed
by the Strong Funds for travel and other expenses incurred in connection with
attendance at such meetings.  Other officers and directors of the Strong Funds
receive no compensation or expense reimbursement from the Strong Funds.

*RICHARD S. STRONG (DOB 5/12/42), Chairman of the Board and Director of the
Fund.

     Prior to August 1985, Mr. Strong was Chief Executive Officer of the
Advisor, which he founded in 1974. Since August 1985, Mr. Strong has been a
Security Analyst and Portfolio Manager of the Advisor.  In October 1991, Mr.
Strong also became the Chairman of the Advisor.  Mr. Strong is a director of
the Advisor. Mr. Strong has been in the investment management business since
1967.  Mr. Strong has served the Fund as a director and Chairman of the Board
since ___________.

MARVIN E. NEVINS (DOB 7/9/18), Director of the Fund.

     Private Investor.  From 1945 to 1980, Mr. Nevins was Chairman of Wisconsin
Centrifugal Inc., a foundry.  From July 1983 to December 1986, he was Chairman
of General Casting Corp., Waukesha, Wisconsin, a foundry.  Mr. Nevins is a
former Chairman of the Wisconsin Association of Manufacturers & Commerce.  He
was also a regent of the Milwaukee School of Engineering and a member of the
Board of Trustees of the Medical College of Wisconsin.  Mr. Nevins has served
the Fund as a director  since _____________.

WILLIE D. DAVIS (DOB 7/24/34), Director of the Fund.

     Mr. Davis has been director of Alliance Bank since 1980, Sara Lee
Corporation (a food/consumer products company) since 1983, KMart Corporation (a
discount consumer products company) since 1985, YMCA Metropolitan - Los Angeles
since 1985, Dow Chemical Company since 1988, MGM Grand, Inc. (an
entertainment/hotel company) since 1990, WICOR, Inc. (a utility company) since
1990, Johnson Controls, Inc. (an industrial company) since 1992, L.A. Gear (a
footwear/sportswear company) since 1992, and Rally's Hamburger, Inc. since
1994.  Mr. Davis has been a trustee of the University of Chicago since 1980,
Marquette University since 1988, and Occidental College since 1990.  Since
1977, Mr. Davis has been President and Chief Executive Officer of All Pro
Broadcasting, Inc.  Mr. Davis was a director of the Fireman's Fund (an
insurance company) from 1975 until 1990.  Mr. Davis has served the Fund as a
director since ____________.

*JOHN DRAGISIC (DOB 11/26/40), President and Director of the Fund.

     Mr. Dragisic has been President of the Advisor since October 1995, and a
director of the Advisor since July 1994.  Mr. Dragisic previously served as a
director of Opportunity, Growth, Common Stock, and Discovery Funds between 1991
and 1994, and as Vice Chairman of the Funds from July 1994 until October 1995.
Mr. Dragisic was the President and Chief Executive Officer of Grunau Company,
Inc. (a mechanical contracting and engineering firm), Milwaukee, Wisconsin from
1987 until July 1994.  From 1981 to 1987, he was an Executive Vice President
with Grunau Company, Inc.  From 1969 until 1973, Mr. Dragisic worked for the
InterAmerican Development Bank.  Mr. Dragisic received his Ph.D. in Economics
in 1971 from the University of Wisconsin  - Madison and his B.A. degree in
Economics in 1962 from Lake Forest College.  Mr. Dragisic has served the Fund
as a director and President since ____________.


                                    -14-
<PAGE>   47

STANLEY KRITZIK (DOB 1/9/30), Director of the Fund.

     Mr. Kritzik has been a Partner of  Metropolitan Associates since 1962, a
Director of Aurora Health Care since 1987, and Health Network Ventures, Inc.
since 1992.  Mr. Kritzik has served the Fund as a director  since ___________.

WILLIAM F. VOGT (DOB 7/19/47), Director of the Fund.

     Mr. Vogt has been the President of Vogt Management Consulting, Inc. since
1990.  From 1982 until 1990, he served as Executive Director of University
Physicians of the University of Colorado.  Mr. Vogt is the Past President of
the Medical Group Management Association and a Fellow of the American College
of Medical Practice Executives.  Mr. Vogt has served the Fund as a director
since ___________.

LAWRENCE A. TOTSKY (DOB 5/6/59), C.P.A., Vice President of the Fund.

     Mr. Totsky has been Senior Vice President of the Advisor since September
1994.  Mr. Totsky served as Vice President of the Advisor from December 1992 to
September 1994.  Mr. Totsky acted as the Advisor's Manager of Shareholder
Accounting and Compliance from June 1987 to June 1991 when he was named
Director of Mutual Fund Administration.  Mr. Totsky has served the Fund as a
Vice President since ___________.

THOMAS P. LEMKE (DOB 7/30/54), Vice President of the Fund.

     Mr. Lemke has been Senior Vice President, Secretary, and General Counsel
of the Advisor since September 1994.  For two years prior to joining the
Advisor, Mr. Lemke acted as Resident Counsel for Funds Management at J.P.
Morgan & Co., Inc.  From February 1989 until April 1992, Mr. Lemke acted as
Associate General Counsel to Sanford C. Bernstein Co., Inc.  For two years
prior to that, Mr. Lemke was Of Counsel at the Washington, D.C. law firm of Tew
Jorden & Schulte, a successor of Finley, Kumble & Wagner.  From August 1979
until December 1986, Mr. Lemke worked at the Securities and Exchange
Commission, most notably as the Chief Counsel to the Division of Investment
Management (November 1984 - December 1986), and as Special Counsel to the
Office of Insurance Products, Division of Investment Management (April 1982 -
October 1984).  Mr. Lemke has served the Fund as a Vice President since
____________.

STEPHEN J. SHENKENBERG (DOB  6/14/58), Vice President and Secretary of the
Fund.

     Mr. Shenkenberg has been Deputy General Counsel to the Advisor since
November 1996.  From December 1992 until November 1996, Mr. Shenkenberg acted
as Associate Counsel to the Advisor.  From June 1987 until December 1992, Mr.
Shenkenberg was an attorney for Godfrey & Kahn, S.C., a Milwaukee law firm.
Mr. Shenkenberg has served the Fund as a Vice President and as Secretary since
___________.

JOHN S. WEITZER (DOB 10/31/67), Vice President of the Fund.

     Mr. Weitzer has been an Associate Counsel to the Advisor since July 1993.
Mr. Weitzer has served as a vice president of the Fund since ___________.

JOHN A. FLANAGAN (DOB 6/5/46), Treasurer of the Fund.

     Mr. Flanagan has been Senior Vice President of the Advisor since April
1997.  For three years prior to joining the Advisor, Mr. Flanagan was a Partner
with Coopers & Lybrand L.L.P. (an international professional services firm).
From November 1992 to April 1994, Mr. Flanagan was an independent consultant.
From October 1970 to November 1992, Mr. Flanagan was with Ernst & Young (an
international professional services firm), most notably as Partner in charge of
the Investment Company Practice of that firm's Boston office from 1982 to 1992.
Mr. Flanagan has served as the Treasurer of the Fund since ________________.


                                    -15-
<PAGE>   48


     Except for Messrs. Nevins, Davis, Kritzik and Vogt, the address of all of
the above persons is P.O. Box 2936, Milwaukee, Wisconsin 53201.  Mr. Nevins'
address is 6075 Pelican Bay Boulevard, Naples, Florida 34108.  Mr. Davis'
address is 161 North La Brea, Inglewood, California 90301, Mr. Kritzik's
address is 1123 North Astor Street, P.O. Box 92547, Milwaukee, Wisconsin
53202-0547.  Mr. Vogt's address is 2830 East Third Avenue, Denver, Colorado
80206.

     In addition to the positions listed above, the following individuals also
hold the following positions with Strong Holdings, Inc. ("Holdings"), a
Wisconsin corporation and subsidiary of the Advisor; Strong Funds Distributors,
Inc., the Fund's underwriter ("Distributors"),  Heritage Reserve Development
Corporation ("Heritage"), and Strong Service Corporation ("SSC"), each of which
is a Wisconsin corporation and subsidiary of Holdings; Fussville Real Estate
Holdings L.L.C. ("Real Estate Holdings") and Sherwood Development L.L.C.
("Sherwood"), each of which is a Wisconsin Limited Liability Company and
subsidiary of the Advisor and Heritage; and Fussville Development L.L.C.
("Fussville Development"), a Wisconsin Limited Liability Company and subsidiary
of the Advisor and Real Estate Holdings:

RICHARD S. STRONG:

      CHAIRMAN AND A DIRECTOR - Holdings and Distributors (since October 1993);
      Heritage (since January 1994); and SSC (since November 1995).

      CHAIRMAN AND A MEMBER OF THE MANAGING BOARD - Real Estate Holdings and
      Fussville Development (since December 1995 and February 1994,
      respectively); and Sherwood (since October 1994).

JOHN DRAGISIC:

      PRESIDENT AND A DIRECTOR - Holdings (since December 1995 and July 1994,
      respectively); Distributors (since September 1996 and July 1994,
      respectively); Heritage (since May 1994 and August 1994, respectively);
      and SSC (since November 1995).

      VICE CHAIRMAN AND A MEMBER OF THE MANAGING BOARD - Real Estate and
      Fussville Development (since December 1995 and August 1994,
      respectively); and Sherwood (since October 1994).

THOMAS P. LEMKE:

      VICE PRESIDENT - Holdings, Heritage, Real Estate Holdings, and Fussville
      Development (since December 1995); Distributors (since October 1996);
      Sherwood (since October 1994); and SSC (since November 1995).

STEPHEN J. SHENKENBERG:

      VICE PRESIDENT AND SECRETARY - Distributors (since December 1995).

      SECRETARY - Holdings, Heritage, Fussville Development, Real Estate
      Holdings, and Sherwood (since December 1995); and SSC (since November
      1995).


     As of  _______________, the officers and directors of the Fund did not own
any of the Fund's shares.

                             PRINCIPAL SHAREHOLDERS

     As of  ______________, no one owned of record and beneficially any shares
of the Fund.


                                    -16-
<PAGE>   49

                       INVESTMENT ADVISOR AND DISTRIBUTOR

     The Advisor to the Fund is Strong Capital Management, Inc.  Mr. Richard S.
Strong controls the Advisor.  Mr. Strong is the Chairman and a director of the
Advisor, Mr. Dragisic is the President and a director of the Advisor, Mr.
Totsky is a Senior Vice President of the Advisor, Mr. Lemke is a Senior Vice
President, Secretary and General Counsel of the Advisor, Mr. Flanagan is a
Senior Vice President of the Advisor, Mr. Shenkenberg is Vice President,
Assistant Secretary, and Deputy General Counsel of the Advisor, and Mr. Weitzer
is an Associate Counsel of the Advisor.  A brief description of the Fund's
investment advisory agreement ("Advisory Agreement") is set forth in the
Prospectus under "About the Fund - Management."

     The Advisory Agreement for the Fund is dated ______________, and will
remain in effect for a period of two years.  The Advisory Agreement was
approved by the Fund's initial shareholder on its first day of operations. The
Advisory Agreement is required to be approved annually by either the Board of
Directors of the Fund or by vote of a majority of the Fund's outstanding voting
securities (as defined in the 1940 Act).  In either case, each annual renewal
must be approved by the vote of a majority of the Fund's directors who are not
parties to the Advisory Agreement or interested persons of any such party, cast
in person at a meeting called for the purpose of voting on such approval. The
Advisory Agreement is terminable, without penalty, on 60 days' written notice
by the Board of Directors of the Fund, by vote of a majority of the Fund's
outstanding voting securities, or by the Advisor, and will terminate
automatically in the event of its assignment.

     Under the terms of the Advisory Agreement, the Advisor manages the Fund's
investments subject to the supervision of the Fund's Board of Directors.  The
Advisor is responsible for investment decisions and supplies investment
research and portfolio management.  At its expense, the Advisor provides office
space and all necessary office facilities, equipment and personnel for
servicing the investments of the Fund.  The Advisor places all orders for the
purchase and sale of the Fund's portfolio securities at the Fund's expense.

     Except for expenses assumed by the Advisor, as set forth above, or by the
Distributor, as described below with respect to the distribution of the Fund's
shares, the Fund is responsible for all its other expenses, including, without
limitation, interest charges, taxes, brokerage commissions and similar
expenses; organizational expenses; expenses of issue, sale, repurchase or
redemption of shares; expenses of registering or qualifying shares for sale
with the states and the SEC; expenses for printing and distributing
Prospectuses and quarterly financial statements to existing shareholders;
charges of custodians, transfer agents (including the printing and mailing of
reports and notices to shareholders), registrars, auditing and legal services,
clerical services related to recordkeeping and shareholder relations, and
printing of stock certificates; and fees for directors who are not "interested
persons" of the Advisor.

     As compensation for its services, the Fund pays to the Advisor a monthly
management fee at the annual rate of .75% of the average daily net asset value
of the Fund.  (See "Shareholder Manual - Determining Your Share Price" in the
Prospectus.)  From time to time, the Advisor may voluntarily waive all or a
portion of its management fee for the Fund.

     The Advisory Agreement requires the Advisor to reimburse the Fund in the
event that the expenses and charges payable by the Fund in any fiscal year,
including the management fee but excluding taxes, interest, brokerage
commissions, and similar fees and to the extent permitted extraordinary
expenses, exceed two percent (2%) of the average net asset value of the Fund
for such year, as determined by valuations made as of the close of each
business day of the year.  Reimbursement of expenses in excess of the
applicable limitation will be made on a monthly basis and will be paid to the
Fund by reduction of the Advisor's fee, subject to later adjustment, month by
month, for the remainder of the Fund's fiscal year.  The Advisor may from time
to time voluntarily absorb expenses for the Fund in addition to the
reimbursement of expenses in excess of application limitations.

     On July 12, 1994, the Securities and Exchange Commission (the "SEC") filed
an administrative action (the "Order") against the Advisor, Mr. Strong, and
another employee of the Advisor in connection with conduct that occurred
between 1987 and early 1990. In re Strong/Corneliuson Capital Management, Inc.,
et al. Admin. Proc. File No. 3-8411. The proceeding was settled by consent
without admitting or denying the allegations in the Order. The Order found that
the Advisor and Mr. Strong aided and abetted violations of Section 17(a) of the
1940 Act by effecting trades between mutual funds, and between mutual funds and
Harbour Investments Ltd. ("Harbour"), without complying with the exemptive
provisions of SEC Rule 17a-7 or 

                                    -17-
<PAGE>   50

otherwise obtaining an exemption. It further found that the Advisor violated,
and Mr. Strong aided and abetted violations of, the disclosure provisions of
the 1940 Act and the Investment Advisers Act of 1940 by misrepresenting the
Advisor's policy on personal trading and by failing to disclose trading by
Harbour, an entity in which principals of the Advisor owned between 18 and 25
percent of the voting stock. As part of the settlement, the respondents agreed
to a censure and a cease and desist order and the Advisor agreed to various
undertakings, including adoption of certain procedures and a limitation for six
months on accepting certain types of new advisory clients.
        
     On June 6, 1996, the Department of Labor (the "DOL") filed an action
against the Advisor for equitable relief alleging violations of the Employee
Retirement Income Security Act of 1974 ("ERISA") in connection with cross
trades that occurred between 1987 and late 1989 involving certain pension
accounts managed by the Advisor.  Contemporaneous with this filing, the
Advisor, without admitting or denying the DOL's allegations, agreed to the
entry of a consent judgment resolving all matters relating to the allegations.
Reich v. Strong Capital Management, Inc., (U.S.D.C. E.D. WI) (the "Consent
Judgment").  Under the terms of the Consent Judgment, the Advisor agreed to
reimburse the affected accounts a total of $5.9 million.  The settlement did
not have any material impact on the Advisor's financial position or operations.

     The Fund and the Advisor have adopted a Code of Ethics (the "Code") which
governs the personal trading activities of all "Access Persons" of the Advisor.
Access Persons include every director and officer of the Advisor and the
investment companies managed by the Advisor, including the Fund, as well as
certain employees of the Advisor who have access to information relating to the
purchase or sale of securities by the Advisor on behalf of accounts managed by
it.  The Code is based upon the principal that such Access Persons have a
fiduciary duty to place the interests of the Fund and the Advisor 's other
clients ahead of their own.

     The Code requires Access Persons (other than Access Persons who are
independent directors of the investment companies managed by the Advisor,
including the Fund) to, among other things, preclear their securities
transactions (with limited exceptions, such as transactions in shares of mutual
funds, direct obligations of the U.S. government, and certain options on
broad-based securities market indexes) and to execute such transactions through
the Advisor's  trading department. The Code, which applies to all Access
Persons (other than Access Persons who are independent directors of the
investment companies managed by the Advisor, including the Fund), includes a
ban on acquiring any securities in an initial public offering, other than a new
offering of a registered open-end investment company, and a prohibition from
profiting on short-term trading in securities.  In addition, no Access Person
may purchase or sell any security which is contemporaneously being purchased or
sold, or to the knowledge of the Access Person, is being considered for
purchase or sale, by the Advisor on behalf of any mutual fund or other account
managed by it.  Finally, the Code provides for trading "black out" periods of
seven calendar days during which time Access Persons who are portfolio managers
may not trade in securities which may have been purchased or sold by any mutual
fund or other account managed by the portfolio manager.

     The Advisor provides investment advisory services for multiple clients and
may give advice and take action, with respect to any client, that may differ
from the advice given, or the timing or nature of action taken, with respect to
any one account.  However, the Advisor will allocate over a period of time, to
the extent practical, investment opportunities to each account on a fair and
equitable basis relative to other similarly-situated client accounts.  The
Advisor, its principals and associates (to the extent not prohibited by the
Code), and other clients of the Advisor may have, acquire, increase, decrease,
or dispose of securities or interests therein at or about the same time that
the Advisor is purchasing or selling securities or interests therein for an
account that are or may be deemed to be inconsistent with the actions taken by
such persons.

     From time to time the Advisor votes the shares owned by the Fund according
to its Statement of General Proxy Voting Policy ("Proxy Voting Policy").  The
general principal of the Proxy Voting Policy is to vote any beneficial interest
in an equity security prudently and solely in the best long-term economic
interest of the Fund and its beneficiaries considering all relevant factors and
without undue influence from individuals or groups who may have an economic
interest in the outcome of a proxy vote.  Shareholders may obtain a copy of the
Proxy Voting Policy upon request from the Advisor.

     Under a Distribution Agreement with the Fund dated ______________, Strong
Funds Distributors, Inc. ("Distributor"), a subsidiary of the Advisor, acts as
underwriter of the Fund's shares.  The Distribution Agreement provides that the
Distributor will use its best efforts to distribute the Fund's shares.  Since
the Fund is a "no-load" fund, no sales commissions are charged on the purchase
of Fund shares.  The Distribution Agreement further provides that the
Distributor will bear the additional costs of printing Prospectuses and
shareholder reports which are used for selling purposes, as well as advertising
and 


                                    -18-
<PAGE>   51

any other costs attributable to the distribution of the Fund's shares.  The
Distributor is an indirect subsidiary of the Advisor and controlled by the
Advisor and Richard S. Strong.  The Distribution Agreement is subject to the
same termination and renewal provisions as are described above with respect to
the Advisory Agreement.

     From time to time, the Distributor may hold in-house sales incentive
programs for its associated persons under which these persons may receive
non-cash compensation awards in connection with the sale and distribution of
the Fund's shares.  These awards may include items such as, but not limited to,
gifts, merchandise, gift certificates, and payment of travel expenses, meals
and lodging.  As required by the National Association of Securities Dealers,
Inc. or NASD's proposed rule amendments in this area, any in-house sales
incentive program will be multi-product oriented, i.e., any incentive will be
based on an associated person's gross production of all securities within a
product type and will not be based on the sales of shares of any specifically
designated mutual fund.

                      PORTFOLIO TRANSACTIONS AND BROKERAGE

     The Advisor is responsible for decisions to buy and sell securities for
the Fund and for the placement of the Fund's investment business and the
negotiation of the commissions to be paid on such transactions.  It is the
policy of the Advisor, to seek the best execution at the best security price
available with respect to each transaction, in light of the overall quality of
brokerage and research services provided to the Advisor, or the Fund. In
over-the-counter transactions, orders are placed directly with a principal
market maker unless it is believed that a better price and execution can be
obtained using a broker.  The best price to the Fund means the best net price
without regard to the mix between purchase or sale price and commissions, if
any.  In selecting broker-dealers and in negotiating commissions, the Advisor
considers a variety of factors, including best price and execution, the full
range of brokerage services provided by the broker, as well as its capital
strength and stability, and the quality of the research and research services
provided by the broker.  Brokerage will not be allocated based on the sale of
any shares of the Strong Funds.

     The Advisor has adopted procedures that provide generally for the Advisor
to seek to bunch orders for the purchase or sale of the same security for the
Fund, other mutual funds managed by the Advisor, and other advisory clients
(collectively, the "client accounts").  The Advisor will bunch orders when it
deems it to be appropriate and in the best interest of the client accounts.
When a bunched order is filled in its entirety, each participating client
account will participate at the average share price for the bunched order on
the same business day, and transaction costs shall be shared pro rata based on
each client's participation in the bunched order.  When a bunched order is only
partially filled, the securities purchased will be allocated on a pro rata
basis to each client account participating in the bunched order based upon the
initial amount requested for the account, subject to certain exceptions, and
each participating account will participate at the average share price for the
bunched order on the same business day.

     Section 28(e) of the Securities Exchange Act of 1934 ("Section 28(e)")
permits an investment advisor, under certain circumstances, to cause an account
to pay a broker or dealer a commission for effecting a transaction in excess of
the amount of commission another broker or dealer would have charged for
effecting the transaction in recognition of the value of the brokerage and
research services provided by the broker or dealer.  Brokerage and research
services include (a) furnishing advice as to the value of securities, the
advisability of investing in, purchasing or selling securities, and the
availability of securities or purchasers or sellers of securities; (b)
furnishing analyses and reports concerning issuers, industries, securities,
economic factors and trends, portfolio strategy, and the performance of
accounts; and (c) effecting securities transactions and performing functions
incidental thereto (such as clearance, settlement, and custody).

     In carrying out the provisions of the Advisory Agreements, the Advisor may
cause the Fund to pay a broker, which provides brokerage and research services
to the Advisor, a commission for effecting a securities transaction in excess
of the amount another broker would have charged for effecting the transaction.
The Advisor believes it is important to its investment decision-making process
to have access to independent research.  The Advisory Agreement provides that
such higher commissions will not be paid by the Fund unless (a) the Advisor
determines in good faith that the amount is reasonable in relation to the
services in terms of the particular transaction or in terms of the Advisor's
overall responsibilities with respect to the accounts as to which it exercises
investment discretion; (b) such payment is made in compliance with the
provisions of Section 28(e), other applicable state and federal laws, and the
Advisory Agreement; and (c) in the opinion of the Advisor, the total
commissions paid by the Fund will be reasonable in relation to the benefits to
the Fund over the long term.  The 

                                    -19-
<PAGE>   52

investment management fee paid by the Fund under the Advisory Agreement is not
reduced as a result of the Advisor's receipt of research services.
        
     Generally, research services provided by brokers may include information
on the economy, industries, groups of securities, individual companies,
statistical information, accounting and tax law interpretations, political
developments, legal developments affecting portfolio securities, technical
market action, pricing and appraisal services, credit analysis, risk
measurement analysis, performance analysis, and analysis of corporate
responsibility issues. Such research services are received primarily in the
form of written reports, telephone contacts, and personal meetings with
security analysts. In addition, such research services may be provided in the
form of access to various computer-generated data, computer hardware and
software, and meetings arranged with corporate and industry spokespersons,
economists, academicians, and government representatives. In some cases,
research services are generated by third parties but are provided to the
Advisor by or through brokers. Such brokers may pay for all or a portion of
computer hardware and software costs relating to the pricing of securities.

     Where the Advisor itself receives both administrative benefits and
research and brokerage services from the services provided by brokers, it makes
a good faith allocation between the administrative benefits and the research
and brokerage services, and will pay for any administrative benefits with cash.
In making good faith allocations of costs between administrative benefits and
research and brokerage services, a conflict of interest may exist by reason of
the Advisor's allocation of the costs of such benefits and services between
those that primarily benefit the Advisor and those that primarily benefit the
Fund and other advisory clients.

     From time to time, the Advisor may purchase new issues of securities for
the Fund in a fixed price offering. In these situations, the seller may be a
member of the selling group that will, in addition to selling the securities to
the Fund and other advisory clients, provide the Advisor with research. The
National Association of Securities Dealers has adopted rules expressly
permitting these types of arrangements under certain circumstances. Generally,
the seller will provide research "credits" in these situations at a rate that
is higher than that which is available for typical secondary market
transactions. These arrangements may not fall within the safe harbor of Section
28(e).

     Each year, the Advisor considers the amount and nature of research and
research services provided by brokers, as well as the extent to which such
services are relied upon, and attempts to allocate a portion of the brokerage
business of the Fund and other advisory clients on the basis of that
consideration. In addition, brokers may suggest a level of business they would
like to receive in order to continue to provide such services. The actual
brokerage business received by a broker may be more or less than the suggested
allocations, depending upon the Advisor's evaluation of all applicable
considerations.

     The Advisor has informal arrangements with various brokers whereby, in
consideration for providing research services and subject to Section 28(e), the
Advisor allocates brokerage to those firms, provided that their brokerage and
research services were satisfactory to the Advisor and their execution
capabilities were compatible with the Advisor's policy of seeking best
execution at the best security price available, as discussed above.  In no case
will  the Advisor make binding commitments as to the level of brokerage
commissions it will allocate to a broker, nor will it commit to pay cash if any
informal targets are not met.  The Advisor anticipates it will continue to
enter into such brokerage arrangements.

     The Advisor may direct the purchase of securities on behalf of the Fund
and other advisory clients in secondary market transactions, in public
offerings directly from an underwriter, or in privately negotiated transactions
with an issuer. When the Advisor believes the circumstances so warrant,
securities purchased in public offerings may be resold shortly after
acquisition in the immediate aftermarket for the security in order to take
advantage of price appreciation from the public offering price or for other
reasons. Short-term trading of securities acquired in public offerings, or
otherwise, may result in higher portfolio turnover and associated brokerage
expenses.

     The Advisor places portfolio transactions for other advisory accounts,
including other mutual funds managed by the Advisor.  Research services
furnished by firms through which the Fund effects its securities transactions
may be used by the Advisor in servicing all of its accounts; not all of such
services may be used by the Advisor in connection with the Fund.  In the
opinion of the Advisor, it is not possible to measure separately the benefits
from research services to each of the accounts (including the Fund) managed by
the Advisor. Because the volume and nature of the trading activities of the
accounts are not uniform, the amount of commissions in excess of those charged
by another broker paid by each account for brokerage and 

                                    -20-
<PAGE>   53

research services will vary.  However, in the opinion of the Advisor, such
costs to the Fund will not be disproportionate to the benefits received by the
Fund on a continuing basis.
        
     The Advisor seeks to allocate portfolio transactions equitably whenever
concurrent decisions are made to purchase or sell securities by the Fund and
another advisory account. In some cases, this procedure could have an adverse
effect on the price or the amount of securities available to the Fund.  In
making such allocations between the Fund and other advisory accounts, the main
factors considered by the Advisor are the respective investment objectives, the
relative size of portfolio holdings of the same or comparable securities, the
availability of cash for investment, the size of investment commitments
generally held, and the opinions of the persons responsible for recommending
the investment.

     Where consistent with a client's investment objectives, investment
restrictions, and risk tolerance, the Advisor may purchase securities sold in
underwritten public offerings for client accounts, commonly referred to as
"deal" securities.  The Advisor has adopted deal allocation procedures (the
"procedures"), summarized below, that reflect the Advisor's overriding policy
that deal securities must be allocated among participating client accounts in a
fair and equitable manner and that deal securities may not be allocated in a
manner that unfairly discriminates in favor of certain clients or types of
clients.

     The procedures provide that, in determining which client accounts a
portfolio manager team will seek to have purchase deal securities, the team
will consider all relevant factors including, but not limited to, the nature,
size, and expected allocation to the Advisor of deal securities; the size of
the account(s); the accounts' investment objectives and restrictions; the risk
tolerance of the client; the client's tolerance for possibly higher portfolio
turnover; the amount of commissions generated by the account during the past
year; and the number of other deals the client has participated in during the
past year.

     Where more than one of the Advisor's portfolio manager team seeks to have
client accounts participate in a deal and the amount of deal securities
allocated to the Advisor by the underwriting syndicate is less than the
aggregate amount ordered by the Advisor (a "reduced allocation"), the deal
securities will be allocated among the portfolio manager teams based on all
relevant factors.  The primary factor shall be assets under management,
although other factors that may be considered in the allocation decision
include, but are not limited to, the nature, size, and expected Advisor
allocation of the deal; the amount of brokerage commissions or other amounts
generated by the respective participating portfolio manager teams; and which
portfolio manager team is primarily responsible for the Advisor receiving
securities in the deal.  Based on the relevant factors, the Advisor has
established general allocation percentages for its portfolio manager teams, and
these percentages are reviewed on a regular basis to determine whether asset
growth or other factors make it appropriate to use different general allocation
percentages for reduced allocations.

     When a portfolio manager team receives a reduced allocation of deal
securities, the portfolio manager team will allocate the reduced allocation
among client accounts in accordance with the allocation percentages set forth
in the team's initial allocation instructions for the deal securities, except
where this would result in a de minimis allocation to any client account.  On a
regular basis, the Advisor reviews the allocation of deal securities to ensure
that they have been allocated in a fair and equitable manner that does not
unfairly discriminate in favor of certain clients or types of clients.

                                   CUSTODIAN

     Firstar Trust Company, P.O. Box 701, Milwaukee, Wisconsin 53201, serves as
custodian of the assets of the Fund.  As a result, Firstar Trust Company has
custody of all securities and cash of the Funds, delivers and receives payment
for securities sold, receives and pays for securities purchased, collects
income from investments, and performs other duties, all as directed by the
officers of the Fund. The custodian is in no way responsible for any of the
investment policies or decisions of the Fund.

                  TRANSFER AGENT AND DIVIDEND-DISBURSING AGENT

     The Advisor acts as transfer agent and dividend-disbursing agent for the
Fund. The Advisor is compensated based on an annual fee per open account of
$21.75 for the Fund, plus out-of-pocket expenses, such as postage and printing
expenses in connection with shareholder communications. The Advisor also
receives an annual fee per closed account of $4.20 from the 

                                    -21-
<PAGE>   54

Fund. The fees received and the services provided as transfer agent and
dividend disbursing agent are in addition to those received and provided by the
Advisor under the Advisory Agreement. In addition, the Advisor provides certain
printing and mailing services for the Fund, such as printing and mailing of
shareholder account statements, checks, and tax forms.
        
     From time to time, the Fund, directly or indirectly through arrangements
with the Advisor, and/or the Advisor may pay amounts to third parties that
provide transfer agent and other administrative services relating to the Fund
to persons who beneficially own interests in the Fund, such as participants in
401(k) plans.  These services may include, among other things, sub-accounting
services, transfer agent type activities, answering inquiries relating to the
Fund, transmitting, on behalf of the Fund, proxy statements, annual reports,
updated Prospectuses, other communications regarding the Fund, and related
services as the Fund or beneficial owners may reasonably request.  In such
cases, the Fund will not pay fees based on the number of beneficial owners at a
rate that is greater than the rate the Fund is currently paying the Advisor for
providing these services to Fund shareholders.


                                     TAXES

GENERAL

     As indicated under "About the Fund - Distributions and Taxes" in the
Prospectus, the Fund intends to continue to qualify annually for treatment as a
regulated investment company ("RIC") under the Code.  This qualification does
not involve government supervision of the Fund's management practices or
policies.

     In order to qualify for treatment as a RIC under the Code, the Fund must
distribute to its shareholders for each taxable year at least 90% of its
investment company taxable income (consisting generally of net investment
income, net short-term capital gain, and net gains from certain foreign
currency transactions) ("Distribution Requirement") and must meet several
additional requirements.  For the Fund, these requirements include the
following: (1) the Fund must derive at least 90% of its gross income each
taxable year from dividends, interest, payments with respect to securities
loans, and gains from the sale or other disposition of securities or foreign
currencies or other income (including gains from options, futures, or forward
contracts) derived with respect to its business of investing in securities of
those currencies ("Income Requirement"); (2) the Fund must derive less than 30%
of its gross income each taxable year from the sale or other disposition of
securities, or any of the following that were held for less than three months
- -- options or futures (other than those on foreign currencies), or foreign
currencies (or options, futures, or forward contracts thereon) that are not
directly related to the Fund's principal business of investing in securities
(or options and futures with respect to securities) ("30% Limitation"); (3) at
the close of each quarter of the Fund's taxable year, at least 50% of the value
of its total assets must be represented by cash and cash items, U.S. government
securities, securities of other RICs, and other securities, with these other
securities limited, in respect of any one issuer, to an amount that does not
exceed 5% of the value of the Fund's total assets and that does not represent
more than 10% of the issuer's outstanding voting securities; and (4) at the
close of each quarter of the Fund's taxable year, not more than 25% of the
value of its total assets may be invested in securities (other than U.S.
government securities or the securities of other RICs) of any one issuer.  From
time to time the Advisor may find it necessary to make certain types of
investments for the purpose of ensuring that the Fund continues to qualify for
treatment as a RIC under the Code.

     If Fund shares are sold at a loss after being held for six months or less,
the loss will be treated as long-term, instead of short-term, capital loss to
the extent of any capital gain distributions received on those shares.

     The Fund will be subject to a nondeductible 4% excise tax ("Excise Tax")
to the extent it fails to distribute by the end of any calendar year
substantially all of its ordinary income for that year and capital gain net
income for the one-year period ending on October 31 of that year, plus certain
other amounts.

DERIVATIVE INSTRUMENTS

     The use of derivatives strategies, such as purchasing and selling
(writing) options and futures and entering into forward currency contracts,
involves complex rules that will determine for income tax purposes the
character and timing of recognition of the gains and losses the Fund realizes
in connection therewith.  Gains from the disposition of foreign currencies
(except certain gains therefrom that may be excluded by future regulations),
and income from transactions in options, futures, 

                                    -22-
<PAGE>   55

and forward currency contracts derived by a Fund with respect to its business
of investing in securities or foreign currencies, will qualify as permissible
income under the Income Requirement.  However, income from the disposition of
options and futures (other than those on foreign currencies) will be subject to
the 30% Limitation if they are held for less than three months.  Income from
the disposition of foreign currencies, and options, futures, and forward
contracts on foreign currencies, that are not directly related to the Fund's
principal business of investing in securities (or options and futures with
respect to securities) also will be subject to the 30% Limitation if they are
held for less than three months.
        
     If the Fund satisfies certain requirements, any increase in value of a
position that is part of a "designated hedge" will be offset by any decrease in
value (whether realized or not) of the offsetting hedging position during the
period of the hedge for purposes of determining whether the Fund satisfies the
30% Limitation.  Thus, only the net gain (if any) from the designated hedge
will be included in gross income for purposes of that limitation.  The Fund
intends that, when they engage in hedging strategies, the hedging transactions
will qualify for this treatment, but at the present time it is not clear
whether this treatment will be available for all of the Fund's hedging
transactions.  To the extent this treatment is not available or is not elected
by the Fund, it may be forced to defer the closing out of certain options,
futures, or forward currency contracts beyond the time when it otherwise would
be advantageous to do so, in order for the Fund to continue to qualify as a
RIC.

     For federal income tax purposes, the Fund is required to recognize as
income for each taxable year its net unrealized gains and losses on options,
futures, or forward currency contracts that are subject to section 1256 of the
Code ("Section 1256 Contracts") and are held by the Fund as of the end of the
year, as well as gains and losses on Section 1256 Contracts actually realized
during the year.  Except for Section 1256 Contracts that are part of a "mixed
straddle" and with respect to which the Fund makes a certain election, any gain
or loss recognized with respect to Section 1256 Contracts is considered to be
60% long-term capital gain or loss and 40% short-term capital gain or loss,
without regard to the holding period of the Section 1256 Contract.  Unrealized
gains on Section 1256 Contracts that have been held by the Fund for less than
three months as of the end of its taxable year, and that are recognized for
federal income tax purposes as described above, will not be considered gains on
investments held for less than three months for purposes of the 30% Limitation.

ZERO-COUPON, STEP-COUPON, AND PAY-IN-KIND SECURITIES

     The Fund may acquire zero-coupon, step-coupon, or other securities issued
with original issue discount.  As a holder of those securities, the Fund must
include in its income the original issue discount that accrues on the
securities during the taxable year, even if the Fund receives no corresponding
payment on the securities during the year.  Similarly, the Fund must include in
its income securities it receives as "interest" on pay-in-kind securities.
Because the Fund annually must distribute substantially all of its investment
company taxable income, including any original issue discount and other
non-cash income, to satisfy the Distribution Requirement and avoid imposition
of the Excise Tax, it may be required in a particular year to distribute as a
dividend an amount that is greater than the total amount of cash it actually
receives.  Those distributions may be made from the proceeds on sales of
portfolio securities, if necessary.  The Fund may realize capital gains or
losses from those sales, which would increase or decrease its investment
company taxable income or net capital gain, or both.  In addition, any such
gains may be realized on the disposition of securities held for less than three
months.  Because of the 30% Limitation, any such gains would reduce the Fund's
ability to sell other securities, or  certain options, futures or forward
contracts, held for less that three months that it might wish to sell in the
ordinary course of its portfolio management.

     The foregoing federal tax discussion as well as the tax discussion
contained within the Prospectus under "About the Fund - Distributions and
Taxes" is intended to provide you with an overview of the impact of federal
income tax provisions on the Fund or its shareholders.  These tax provisions
are subject to change by legislative or administrative action at the federal,
state or local level, and any changes may be applied retroactively.  Any such
action that limits or restricts the Fund's current ability to pass-through
earnings without taxation at the Fund level, or otherwise materially changes
the Fund's tax treatment, could adversely affect the value of a shareholder's
investment in the Fund.  Because the Fund's taxes are a complex matter, you
should consult your tax adviser for more detailed information concerning the
taxation of the Fund and the federal, state, and local tax consequences to
shareholders of an investment in the Fund.


                                    -23-
<PAGE>   56

                        DETERMINATION OF NET ASSET VALUE

     As set forth in the Prospectus under the caption "Shareholder Manual -
Determining Your Share Price," the net asset value of each Fund will be
determined as of the close of trading on each day the New York Stock Exchange
(the "NYSE") is open for trading. The NYSE is open for trading Monday through
Friday except, New Year's Day, Presidents' Day, Good Friday, Memorial Day,
Independence Day, Labor Day, Thanksgiving Day, and Christmas Day.
Additionally, if any of the aforementioned holidays falls on a Saturday, the
NYSE will not be open for trading on the preceding Friday, and when any such
holiday falls on a Sunday, the NYSE will not be open for trading on the
succeeding Monday, unless unusual business conditions exist, such as the ending
of a monthly or yearly accounting period.

     Debt securities are valued by a pricing service that utilizes electronic
data processing techniques to determine values for normal institutional-sized
trading units of debt securities without regard to sale or bid prices when
such values are believed to more accurately reflect the fair market value for
such securities. Otherwise, sale or bid prices are used. Any securities or
other assets for which market quotations are not readily available are valued
at fair value as determined in good faith by the Board of Directors of the
Fund. Debt securities having remaining maturities of 60 days or less are
valued by the amortized cost method when the Fund's Board of Directors
determines that the fair value of such securities is their amortized cost.
Under this method of valuation, a security is initially valued at its
acquisition cost, and thereafter, amortization of any discount or premium is
assumed each day, regardless of the impact of the fluctuating rates on the
market value of the instrument.

                       ADDITIONAL SHAREHOLDER INFORMATION

TELEPHONE EXCHANGE AND REDEMPTION PRIVILEGES AND AUTOMATIC EXCHANGE PLAN

     The Funds employ reasonable procedures to confirm that instructions
communicated by telephone are genuine. The Funds may not be liable for losses
due to unauthorized or fraudulent instructions. Such procedures include but are
not limited to requiring a form of personal identification prior to acting on
instructions received by telephone, providing written confirmations of such
transactions to the address of record, and tape recording telephone
instructions.

REDEMPTIONS IN KIND

     The Funds have elected to be governed by Rule 18f-1 under the 1940 Act,
which obligates each Fund to redeem shares in cash, with respect to any one
shareholder during any 90-day period, up to the lesser of $250,000 or 1% of the
assets of the Fund.  If the Advisor determines that existing conditions make
cash payments undesirable, redemption payments may be made in whole or in part
in securities or other financial assets, valued for this purpose as they are
valued in computing the NAV for the Fund's shares (a "redemption-in-kind").
Shareholders receiving securities or other financial assets in a
redemption-in-kind may realize a gain or loss for tax purposes, and will incur
any costs of sale, as well as the associated inconveniences.  If you expect to
make a redemption sale, as well as the associated inconveniences.  If you
expect to make a redemption in excess of the lesser of $250,000 or 1% of the
Fund's assets during any 90-day period and would like to avoid any possibility
of being paid with securities in-kind, you may do so by providing Strong Funds
with an unconditional instruction to redeem at least 15 calendar days prior to
the date on which the redemption transaction is to occur, specifying the dollar
amount or number of shares to be redeemed and the date of the transaction
(please call 1-800-368-3863).  This will provide the Fund with sufficient time
to raise the cash in an orderly manner to pay the redemption and thereby
minimize the effect of the redemption on the interests of the Fund's remaining
shareholders.  Redemption checks in excess of the lesser of $250,000 or 1% of a
Fund's assets during any 90-day period may not be honored by the Fund if the
Advisor determines that existing conditions make cash payments undesirable.

RETIREMENT PLANS

Individual Retirement Account (IRA): Everyone under age 70 1/2 with earned
income may contribute to a tax-deferred IRA. The Strong Funds offer a prototype
plan for you to establish your own IRA. You are allowed to contribute up to the
lesser of 

                                    -24-
<PAGE>   57

$2,000 or 100% of your earned income each year to your IRA (or up to
$4,000 between your IRA and your non-working spouses' IRA).  Under certain
circumstances, your contribution will be deductible.

Direct Rollover IRA: To avoid the mandatory 20% federal withholding tax on
distributions,  you must transfer the qualified retirement or Code section
403(b) plan distribution directly into an IRA. The distribution must be
eligible for rollover.  The amount of your Direct Rollover IRA contribution
will not be included in your taxable income for the year.

Simplified Employee Pension Plan (SEP-IRA): A SEP-IRA plan allows an employer
to make deductible contributions to separate IRA accounts established for each
eligible employee.

Salary Reduction Simplified Employee Pension Plan (SAR SEP-IRA): A SAR SEP-IRA
plan is a type of SEP-IRA plan in which an employer may allow employees to
defer part of their salaries and contribute to an IRA account. These deferrals
help lower the employees' taxable income.   Please note that you may no longer
open new SAR SEP-IRA plans (since December 31, 1996).  However, employers with
SAR SEP-IRA plans that were established prior to January 31, 1997 may still
open accounts for new employees.

Simplified Incentive Match Plan for Employees (SIMPLE-IRA):  A SIMPLE-IRA plan
is a retirement savings plan that allows employees to contribute a percentage
of their compensation, up to $6,000, on a pre-tax basis, to a SIMPLE-IRA
account.  The employer is required to make annual contributions to eligible
employees' accounts.  All contributions grow tax-deferred.

Defined Contribution Plan: A defined contribution plan allows self-employed
individuals, partners, or a corporation to provide retirement benefits for
themselves and their employees.  Plan types include: profit-sharing plans,
money purchase pension plans, and paired plans (a combination of a
profit-sharing plan and a money purchase plan).

401(k) Plan: A 401(k) plan is a type of profit-sharing plan that allows
employees to have part of their salary contributed on a pre-tax basis to a
retirement plan which will earn tax-deferred income. A 401(k) plan is funded by
employee contributions, employer contributions, or a combination of both.

403(b)(7) Plan: A tax-sheltered custodial account designed to qualify under
section 403(b)(7) of the Code is available for use by employees of certain
educational, non-profit, hospital, and charitable organizations.

                               FUND ORGANIZATION

     The Fund is a series of common stock of Strong Conservative Equity Funds,
Inc., (formerly known as Strong American Utilities Fund, Inc.) a Wisconsin
corporation (a "Corporation").  The Corporation was incorporated on December
28, 1990 and is authorized to issue an indefinite number of shares of common
stock and series and classes of series of shares of common stock, with a par
value of .00001 per share.  The shares in any one portfolio may, in turn, be
offered in separate classes, each with differing preferences, limitations or
relative rights.  However, the Corporation's Articles of Incorporation provides
that if additional classes of shares are issued by the Fund, such new classes
of shares may not affect the preferences, limitations or relative rights of the
Fund's outstanding shares.  In addition, the Corporation's Board is authorized
to allocate assets, liabilities, income and expenses to each series and class.
Classes within a series may have different expense arrangements than other
classes of the same series and, accordingly, the net asset value of shares
within a series may differ.  Finally, all holders of shares of the Corporation
may vote on each matter presented to shareholders for action except with
respect to any matter which affects only one or more series or class, in which
case only the shares of the affected series or class are entitled to vote.
Fractional shares have the same rights proportionately as do full shares.
Shares of the Fund have no preemptive, conversion, or subscription rights.  The
Corporation currently has ________ series of common stock outstanding, each
with an indefinite number of authorized shares.  If the Corporation issues
additional series, the assets belonging to each series of shares will be held
separately by the custodian, and in effect each series will be a separate fund.


                                    -25-
<PAGE>   58


                              SHAREHOLDER MEETINGS

     The Wisconsin Business Corporation Law permits registered investment
companies, such as the Corporation, to operate without an annual meeting of
shareholders under specified circumstances if an annual meeting is not required
by the 1940 Act.  The Corporation has adopted the appropriate provisions in its
Bylaws and may, at their discretion, not hold an annual meeting in any year in
which the election of directors is not required to be acted on by shareholders
under the 1940 Act.

     The Corporation's Bylaws allow for a director to be removed by its
shareholders with or without cause, only at a  meeting called for the purpose
of removing the director. Upon the written request of the holders of shares
entitled to not less than ten percent (10%) of all the votes entitled to be
cast at such meeting, the Secretary of the Corporation shall promptly call a
special meeting of shareholders for the purpose of voting upon the question of
removal of any director. The Secretary of the Corporation shall inform such
shareholders of the reasonable estimated costs of preparing and mailing the
notice of the meeting, and upon payment to the Corporation of such costs, the
Corporation shall give not less than ten nor more than sixty days notice of the
special meeting.

                            PERFORMANCE INFORMATION

     As described under "About the Fund - Performance Information" in the
Prospectus, the Fund's historical performance or return may be shown in the
form of "average annual total return," "total return," and "cumulative total
return."  From time to time, the Advisor may voluntarily waive all or a portion
of its management fee and/or absorb certain expenses for the Fund.

AVERAGE ANNUAL TOTAL RETURN

     The average annual total return of the Fund is computed by finding the
average annual compounded rates of return over these periods that would equate
the initial amount invested to the ending redeemable value, according to the
following formula:

                        P (1 + T)(n) = ERV

                P =  a hypothetical initial payment of $10,000.
                T =  average annual total return.
                n =  number of years.
               ERV = ending redeemable value of a hypothetical $10,000 payment
               made at the beginning of the stated periods at the end of the
               stated periods.

TOTAL RETURN

     Calculation of the Fund's total return is not subject to a standardized
formula.  Total return performance for a specific period is calculated by first
taking an investment (assumed below to be $10,000) ("initial investment") in
the Fund's shares on the first day of the period and computing the "ending
value" of that investment at the end of the period.  The total return
percentage is then determined by subtracting the initial investment from the
ending value and dividing the remainder by the initial investment and
expressing the result as a percentage.  The calculation assumes that all income
and capital gains dividends paid by the Fund have been reinvested at net asset
value on the reinvestment dates during the period.  Total return may also be
shown as the increased dollar value of the hypothetical investment over the
period.

CUMULATIVE TOTAL RETURN

     Cumulative total return represents the simple change in value of an
investment over a stated period and may be quoted as a percentage or as a
dollar amount.  Total returns and cumulative total returns my be broken down
into their components of income and capital (including capital gains and
changes in share price) in order to illustrate the relationship between these
factors and their contributions to total return.


                                    -26-
<PAGE>   59

     The Fund's performance figures are based upon historical results and do
not represent future performance.  Each Fund's shares are sold at net asset
value per share.  The Fund's returns and net asset value will fluctuate and
shares are redeemable at the then current net asset value of the Fund, which
may be more or less than original cost.  Factors affecting the Fund's
performance include general market conditions, operating expenses, and
investment management.  Any additional fees charged by a dealer or other
financial services firm would reduce the returns described in this section.

COMPARISONS

(1)  U.S. TREASURY BILLS, NOTES, OR BONDS
     Investors may want to compare the performance of the Fund to that of U.S.
Treasury bills, notes or bonds, which are issued by the U.S. government.
Treasury obligations are issued in selected denominations.  Rates of Treasury
obligations are fixed at the time of issuance and payment of principal and
interest is backed by the full faith and credit of the United States Treasury.
The market value of such instruments will generally fluctuate inversely with
interest rates prior to maturity and will equal par value at maturity.
Generally, the values of obligations with shorter maturities will fluctuate
less than those with longer maturities.

(2)  CERTIFICATES OF DEPOSIT
     Investors may want to compare the Fund's performance to that of
certificates of deposit offered by banks and other depositary institutions.
Certificates of deposit may offer fixed or variable interest rates and
principal is guaranteed and may be insured. Withdrawal of the deposits prior to
maturity normally will be subject to a penalty.  Rates offered by banks and
other depositary institutions are subject to change at any time specified by
the issuing institution.

(3)  MONEY MARKET FUNDS
     Investors may also want to compare performance of the Fund to that of
money market funds.  Money market fund yields will fluctuate and shares are not
insured, but share values usually remain stable.

(4)  LIPPER ANALYTICAL SERVICES, INC. ("LIPPER") AND OTHER INDEPENDENT RANKING
     ORGANIZATIONS
     From time to time, in marketing and other fund literature, the Fund's
performance may be compared to the performance of other mutual funds in general
or to the performance of particular types of mutual funds, with similar
investment goals, as tracked by independent organizations.  Among these
organizations, Lipper, a widely used independent research firm which ranks
mutual funds by overall performance, investment objectives, and assets, may be
cited.  Lipper performance figures are based on changes in net asset value,
with all income and capital gain dividends reinvested.  Such calculations do
not include the effect of any sales charges imposed by other funds.  The Fund
will be compared to Lipper's appropriate fund category, that is, by fund
objective and portfolio holdings.  The Fund's performance may also be compared
to the average performance of its Lipper category.

(5)  MORNINGSTAR, INC.
     The Fund's performance may also be compared to the performance of other
mutual funds by Morningstar, Inc. which rates funds on the basis of historical
risk and total return.  Morningstar's ratings range from five stars (highest)
to one star (lowest) and represent Morningstar's assessment of the historical
risk level and total return of a fund as a weighted average for 3, 5, and 10
year periods.  Ratings are not absolute and do not represent future results.

(6)  INDEPENDENT SOURCES
     Evaluations of Fund performance made by independent sources may also be
used in advertisements concerning the Fund, including reprints of, or
selections from, editorials or articles about the Fund, especially those with
similar objectives.  Sources for Fund performance information and articles
about the Fund may include publications such as Money, Forbes, Kiplinger's,
Smart Money, Morningstar, Inc., Financial World, Business Week, U.S. News and
World Report, The Wall Street Journal, Barron's, and a variety of investment
newsletters.

(7)  INDICES
     The Fund may compare its performance to a wide variety of indices.  There
are differences and similarities between the investments that the Fund may
purchase for its portfolio and the investments measured by indices.


                                    -27-
<PAGE>   60

(8)  HISTORICAL ASSET CLASS RETURNS
     From time to time, marketing materials may portray the historical returns
of various asset classes.  Such presentations will typically compare the
average annual rates of return of inflation, U.S. Treasury bills, bonds, common
stocks, and small stocks. There are important differences between each of these
investments that should be considered in viewing any such comparison.  The
market value of stocks will fluctuate with market conditions, and small-stock
prices generally will fluctuate more than large-stock prices. Stocks are
generally more volatile than bonds.  In return for this volatility, stocks have
generally performed better than bonds or cash over time.  Bond prices generally
will fluctuate inversely with interest rates and other market conditions, and
the prices of bonds with longer maturities generally will fluctuate more than
those of shorter-maturity bonds. Interest rates for bonds may be fixed at the
time of issuance, and payment of principal and interest may be guaranteed by
the issuer and, in the case of U.S. Treasury obligations, backed by the full
faith and credit of the U.S. Treasury.

(9)  STRONG FAMILY OF FUNDS
     The Strong Family of Funds offers a comprehensive range of conservative to
aggressive investment options.  Members of the Strong Family and their
investment objectives are listed below.


<TABLE>
<CAPTION>
FUND NAME                        INVESTMENT OBJECTIVE
<S>                              <C>
Strong Money Market Fund         Current income, a stable share price, and daily liquidity.

Strong Heritage Money Fund       Current income, a stable share price, and daily liquidity.

Strong Municipal Money Market    Federally tax-exempt current income, a stable share-price, and daily
Fund                             liquidity.

Strong Municipal Advantage Fund  Federally tax-exempt current income with a very low degree of
                                 share-price fluctuation.

Strong Advantage Fund            Current income with a very low degree of share-price fluctuation.

Strong Short-Term Municipal      Total return by investing for a high level of federally tax-exempt
Bond Fund                        current income with a low degree of share-price fluctuation.

Strong Short-Term Bond Fund      Total return by investing for a high level of current income with a low
                                 degree of share-price fluctuation.

Strong Short-Term Global Bond    Total return by investing for a high level of income with a low degree
Fund                             of share-price fluctuation.

Strong Short-Term High-Yield     Total return by investing for a high level of current income with a
Bond Fund                        moderate degree of share-price fluctuation.

Strong Government Securities     Total return by investing for a high level of current income with a
Fund                             moderate degree of share-price fluctuation.

Strong Municipal Bond Fund       Total return by investing for a high level of federally tax-exempt
                                 current income with a moderate degree of share-price fluctuation.

Strong Corporate Bond Fund       Total return by investing for a high level of current income with a
                                 moderate degree of share-price fluctuation.

Strong High-Yield Municipal      Total return by investing for a high level of federally tax-exempt
Bond Fund                        current income.

Strong High-Yield Bond Fund      Total return by investing for a high level of current income and
                                 capital growth.

Strong International Bond Fund   High total return by investing for both income and capital appreciation.

Strong Asset Allocation Fund     High total return consistent with reasonable risk over the long term.

Strong Equity Income Fund        Total return by investing for both income and capital growth.

Strong American Utilities Fund   Total return by investing for both income and capital growth.

Strong Blue Chip 100 Fund        Total return by investing for both income and capital growth.

Strong Total Return Fund         High total return by investing for capital growth and income.

Strong Growth and Income Fund    High total return by investing for capital growth and income.

Strong Index 500 Fund            To approximate as closely as practicable (before fees and expenses) the
                                 capitalization-weighted total rate of return of that portion of the
                                 U.S. market for publicly traded common stocks composed of the larger
                                 capitalized companies.
Strong Schafer Value Fund        Long-term capital appreciation principally through investment in common
                                 stocks and other equity securities.  Current income is a secondary
                                 objective.
</TABLE>

                                     -28-

<PAGE>   61

Strong Value Fund                Capital growth.
Strong Opportunity Fund          Capital growth.
Strong Mid Cap Fund              Capital growth.
Strong Common Stock Fund*        Capital growth.
Strong Growth Fund               Capital growth.
Strong Discovery Fund            Capital growth.
Strong Small Cap Fund            Capital growth.
Strong Growth 20 Fund            Capital growth.
Strong International Stock Fund  Capital growth.
Strong Asia Pacific Fund         Capital growth.

* The Fund is closed to new investors except the Fund may continue to offer its
shares through certain 401(k) plans and similar company-sponsored retirement
plans.

     The Advisor also serves as Advisor or Subadvisor to several management
investment companies, some of which fund variable annuity separate accounts of
certain insurance companies.

     The Fund may from time to time be compared to the other funds in the
Strong Family of Funds based on a risk/reward spectrum.  In general, the amount
of risk associated with any investment product is commensurate with that
product's potential level of reward. The Strong Funds risk/reward continuum or
any Fund's position on the continuum may be described or diagrammed in
marketing materials.  The Strong Funds risk/reward continuum positions the risk
and reward potential of each Strong Fund relative to the other Strong Funds,
but is not intended to position any Strong Fund relative to other mutual funds
or investment products. Marketing materials may also discuss the relationship
between risk and reward as it relates to an individual investor's portfolio.

     Financial goals vary from person to person.  You may choose one or more of
the Strong Funds to help you reach your financial goals.  To help you better
understand the Strong Growth Funds and determine which Fund or combination of
Funds best meets your personal investment objectives, they are described in the
same Prospectus.

(10) TYING TIME FRAMES TO YOUR GOALS

     There are many issues to consider as you make your investment decisions,
including analyzing your risk tolerance, investing experience, and asset
allocations.  You should start to organize your investments by learning to link
your many financial goals to specific time frames.  Then you can begin to
identify the appropriate types of investments to help meet your goals.  As a
general rule of thumb, the longer your time horizon, the more price fluctuation
you will be able to tolerate in pursuit of higher returns.  For that reason,
many people with longer-term goals select stocks or long-term bonds, and many
people with nearer-term goals match those up with for instance, short-term
bonds.  The Advisor developed the following suggested holding periods to help
our investors set realistic expectations for both the risk and reward potential
of our funds.  (See table below.)  Of course, time is just one element to
consider when making your investment decision.



                                     -29-
<PAGE>   62


                 STRONG FUNDS SUGGESTED MINIMUM HOLDING PERIODS


<TABLE>
<CAPTION>

    UNDER 1 YEAR                    1 TO 2 YEARS                     4 TO 7 YEARS                   5 OR MORE YEARS
    ------------                    ------------                     -------------                   ---------------
<S>                                <C>                           <C>                               <C>
Money Market Fund                 Advantage Fund                  Government Securities Fund        Index 500 Fund
Heritage Money Fund               Municipal Advantage Fund        Municipal Bond Fund               Total Return Fund
Municipal Money Market Fund                                       Corporate Bond Fund               Opportunity Fund
                                    2 TO 4 YEARS                  International Bond Fund           Growth Fund
                                    ------------                  High-Yield Municipal Bond Fund    Common Stock Fund*
                                  Short-Term Bond Fund            Asset Allocation Fund             Discovery Fund
                                  Short-Term Municipal Bond Fund  American Utilities Fund           International Stock Fund
                                  Short-Term Global Bond Fund     High-Yield Bond Fund              Asia Pacific Fund
                                  Short-Term High-Yield Bond      Equity Income Fund                Value Fund
                                  Fund                            Blue Chip 100 Fund                Small Cap Fund
                                                                                                    Growth and Income Fund
                                                                                                    Mid Cap Fund          
                                                                                                    Schafer Value Fund          
                                                                                                    Growth 20 Fund
</TABLE>

* This Fund is closed to new investors except the Fund may continue to offer
its shares through certain 401(k) plans and similar company-sponsored
retirement plans.

ADDITIONAL FUND INFORMATION

(1)  PORTFOLIO CHARACTERISTICS

     In order to present a more complete picture of the Fund's portfolio,
marketing materials may include various actual or estimated portfolio
characteristics, including but not limited to median market capitalizations,
earnings per share, alphas, betas, price/earnings ratios, returns on equity,
dividend yields, capitalization ranges, growth rates, price/book ratios, top
holdings, sector breakdowns, asset allocations, quality breakdowns, and
breakdowns by geographic region.

(2)  MEASURES OF VOLATILITY AND RELATIVE PERFORMANCE

     Occasionally statistics may be used to specify Fund volatility or risk.
The general premise is that greater volatility connotes greater risk undertaken
in achieving performance.  Measures of volatility or risk are generally used to
compare the Fund's net asset value or performance relative to a market index.
One measure of volatility is beta.  Beta is the volatility of a fund relative
to the total market as represented by the Standard & Poor's 500 Stock Index.  A
beta of more than 1.00 indicates volatility greater than the market, and a beta
of less than 1.00 indicates volatility less than the market.  Another measure
of volatility or risk is standard deviation. Standard deviation is a
statistical tool that measures the degree to which a fund's performance has
varied from its average performance during a particular time period.

Standard deviation is calculated using the following formula:


   Standard deviation = the square root of +(xi - xm)2
                                           ----------           
                                              n-1
where   +  = "the sum of",
        xi = each individual return during the time period,
        xm = the average return over the time period, and
         n = the number of individual returns during the time period.



                                     -30-
<PAGE>   63


     Statistics may also be used to discuss the Fund's relative performance.
One such measure is alpha. Alpha measures the actual return of a fund compared
to the expected return of a fund given its risk (as measured by beta).  The
expected return is based on how the market as a whole performed, and how the
particular fund has historically performed against the market. Specifically,
alpha is the actual return less the expected return. The expected return is
computed by multiplying the advance or decline in a market representation by
the fund's beta. A positive alpha quantifies the value that the fund manager
has added, and a negative alpha quantifies the value that the fund manager has
lost.

     Other measures of volatility and relative performance may be used as
appropriate. However, all such measures will fluctuate and do not represent
future results.

                              GENERAL INFORMATION

BUSINESS PHILOSOPHY

     The Advisor is an independent, Midwestern-based investment advisor, owned
by professionals active in its management. Recognizing that investors are the
focus of its business, the Advisor strives for excellence both in investment
management and in the service provided to investors. This commitment affects
many aspects of the business, including professional staffing, product
development, investment management, and service delivery.

     The increasing complexity of the capital markets requires specialized
skills and processes for each asset class and style. Therefore, the Advisor
believes that active management should produce greater returns than a passively
managed index.  The Advisor has brought together a group of top-flight
investment professionals with diverse product expertise, and each concentrates
on their investment specialty. The Advisor believes that people are the firm's
most important asset. For this reason, continuity of professionals is critical
to the firm's long-term success.

INVESTMENT ENVIRONMENT

     Discussions of economic, social, and political conditions and their impact
on the Funds may be used in advertisements and sales materials.  Such factors
that may impact the Funds include, but are not limited to, changes in interest
rates, political developments, the competitive environment, consumer behavior,
industry trends, technological advances, macroeconomic trends, and the supply
and demand of various financial instruments.  In addition, marketing materials
may cite the portfolio management's views or interpretations of such factors.

EIGHT BASIC PRINCIPLES FOR SUCCESSFUL MUTUAL FUND INVESTING

       These common sense rules are followed by many successful investors. They
make sense for beginners, too. If you have a question on these principles, or
would like to discuss them with us, please contact us at 1-800-368-3863.

1.   Have a plan - even a simple plan can help you take control of your
     financial future. Review your plan once a year, or if your circumstances
     change.

2.   Start investing as soon as possible. Make time a valuable ally. Let it
     put the power of compounding to work for you, while helping to reduce your
     potential investment risk.

3.   Diversify your portfolio. By investing in different asset classes -
     stocks, bonds, and cash - you help protect against poor performance in one
     type of investment while including investments most likely to help you
     achieve your important goals.

4.   Invest regularly. Investing is a process, not a one-time event. By
     investing regularly over the long term, you reduce the impact of
     short-term market gyrations, and you attend to your long-term plan before
     you're tempted to spend those assets on short-term needs.

5.   Maintain a long-term perspective. For most individuals, the best
     discipline is staying invested as market conditions change. Reactive,
     emotional investment decisions are all too often a source of regret - and
     principal loss.



                                     -31-
<PAGE>   64

6.   Consider stocks to help achieve major long-term goals. Over time, stocks
     have provided the more powerful returns needed to help the value of your
     investments stay well ahead of inflation.

7.   Keep a comfortable amount of cash in your portfolio. To meet current
     needs, including emergencies, use a money market fund or a bank account -
     not your long-term investment assets.

8.   Know what you're buying. Make sure you understand the potential risks and
     rewards associated with each of your investments. Ask questions... request
     information...make up your own mind. And choose a fund company that helps
     you make informed investment decisions.

STRONG RETIREMENT PLAN SERVICES

     Strong Retirement Plan Services offers a full menu of high quality,
affordable retirement plan options, including traditional money purchase
pension and profit sharing plans, 401(k) plans, simplified employee pension
plans, salary reduction plans, Keoghs, and 403(b) plans.  Retirement plan
specialists are available to help companies determine which type of retirement
plan may be appropriate for their particular situation.

Markets:

     The retirement plan services provided by the Advisor focus on four
distinct markets, based on the belief that a retirement plan should fit the
customer's needs, not the other way around.

1.   Small company plans.  Small company plans are designed for companies with
     1-50 plan participants.  The objective is to incorporate the features and
     benefits typically reserved for large companies, such as sophisticated
     recordkeeping systems, outstanding service, and investment expertise, into
     a small company plan without administrative hassles or undue expense.
     Small company plan sponsors receive a comprehensive plan administration
     manual as well as toll-free telephone support.

2.   Large company plans.  Large company plans are designed for companies with
     between 51 and 1,000 plan participants.  Each large company plan is
     assigned a team of professionals consisting of an account manager, who is
     typically an attorney, CPA, or holds a graduate degree in business, a
     conversion specialist (if applicable), an accounting manager, a
     legal/technical manager, and an education/communications educator.

3.   Women-owned businesses.

4.   Non-profit and educational organizations (the 403(b) market).

Turnkey approach:

     The retirement plans offered by the Advisor are designed to be streamlined
and simple to administer.  To this end, the Advisor has invested heavily in the
equipment, systems, and people necessary to adopt or convert a plan, and to
keep it running smoothly.  The Advisor provides all aspects of the plan,
including plan design, administration, recordkeeping, and investment
management.  To streamline plan design, the Advisor provides customizable
IRS-approved prototype documents.  The Advisor's services also include annual
government reporting and testing as well as daily valuation of each
participant's account.  This structure is intended to eliminate the confusion
and complication often associated with dealing with multiple vendors.  It is
also designed to save plan sponsors time and expense.

     The Advisor strives to provide one-stop retirement savings programs that
combine the advantages of proven investment management, flexible plan design,
and a wide range of investment options.  The open architecture design of the
plans allow for the use of the family of mutual funds managed by the Advisor as
well as a stable asset value option.  Large company plans may supplement these
options with their company stock (if publicly traded) or funds from other
well-known mutual fund families.


                                     -32-
<PAGE>   65

Education:

     Participant education and communication is key to the success of any
retirement program, and therefore is one of the most important services that
the Advisor provides.  The Advisor's goal is twofold: to make sure that plan
participants fully understand their options and to educate them about the
lifelong investment process.  To this end, the Advisor provides attractive,
readable print materials that are supplemented with audio and video tapes, and
retirement education programs.

Service:

     The Advisor's goal is to provide a world class level of service.  One
aspect of that service is an experienced, knowledgeable team that provides
ongoing support for plan sponsors, both at adoption or conversion and
throughout the life of a plan.  The Advisor is committed to delivering accurate
and timely information, evidenced by straightforward, complete, and
understandable reports, participant account statements, and plan summaries.

     The Advisor has designed both "high-tech" and "high-touch" systems,
providing an automated telephone system as well as personal contact.
Participants can access daily account information, conduct transactions, or
have questions answered in the way that is most comfortable for them.

STRONG FINANCIAL ADVISORS GROUP

     The Strong Financial Advisors Group is dedicated to helping financial
advisors better serve their clients.  Financial advisors receive regular
updates on the mutual funds managed by the Advisor, access to portfolio
managers through special conference calls, consolidated mailings of duplicate
confirmation statements, access to the Advisor's network of regional
representatives, and other specialized services.  For more information on the
Strong Financial Advisors Group, call 1-800-368-1683.

                              PORTFOLIO MANAGEMENT

     Each portfolio manager works with a team of analysts, traders, and
administrative personnel. From time to time, marketing materials may discuss
various members of the team, including their education, investment experience,
and other credentials.

                            INDEPENDENT ACCOUNTANTS

     Coopers & Lybrand L.L.P., 411 East Wisconsin Avenue, Milwaukee, Wisconsin
53202, have been selected as the independent accountants for the Fund,
providing audit services and assistance and consultation with respect to the
preparation of filings with the SEC.

                                 LEGAL COUNSEL

     Godfrey & Kahn, S.C.,  780 North Water Street, Milwaukee, Wisconsin 53202,
acts as outside legal counsel for the Fund.



                                     -33-
<PAGE>   66


                                    APPENDIX

                                  BOND RATINGS

                         STANDARD & POOR'S DEBT RATINGS

     A Standard & Poor's corporate or municipal debt rating is a current
assessment of the creditworthiness of an obligor with respect to a specific
obligation.  This assessment may take into consideration obligors such as
guarantors, insurers, or lessees.

     The debt rating is not a recommendation to purchase, sell, or hold a
security, inasmuch as it does not comment as to market price or suitability for
a particular investor.

     The ratings are based on current information furnished by the issuer or
obtained by S&P from other sources it considers reliable.  S&P does not perform
an audit in connection with any rating and may, on occasion, rely on unaudited
financial information.  The ratings may be changed, suspended, or withdrawn as
a result of changes in, or unavailability of, such information, or based on
other circumstances.

     The ratings are based, in varying degrees, on the following
considerations:

            1.   Likelihood of default capacity and willingness of
                 the obligor as to the timely payment of interest and repayment
                 of principal in accordance with the terms of the obligation.

            2.   Nature of and provisions of the obligation.

            3.   Protection afforded by, and relative position of,
                 the obligation in the event of bankruptcy, reorganization, or
                 other arrangement under the laws of bankruptcy and other laws
                 affecting creditors' rights.

INVESTMENT GRADE
     AAA Debt rated 'AAA' has the highest rating assigned by Standard & Poor's.
Capacity to pay interest and repay principal is extremely strong.

     AA Debt rated 'AA' has a very strong capacity to pay interest and repay
principal and differs from the highest rated issues only in small degree.

     A Debt rated 'A' has a strong capacity to pay interest and repay
principal, although it is somewhat more susceptible to the adverse effects of
changes in circumstances and economic conditions than debt in higher-rated
categories.

     BBB Debt rated 'BBB' is regarded as having an adequate capacity to pay
interest and repay principal.  Whereas it normally exhibits adequate protection
parameters, adverse economic conditions or changing circumstances are more
likely to lead to a weakened capacity to pay interest and repay principal for
debt in this category than in higher rated categories.

SPECULATIVE GRADE
     Debt rated 'BB', 'B', 'CCC', 'CC' and 'C' is regarded as having
predominantly speculative characteristics with respect to capacity to pay
interest and repay principal.  'BB' indicates the least degree of speculation
and 'C' the highest.  While such debt will likely have some quality and
protective characteristics, these are outweighed by large uncertainties or
major exposures to adverse conditions.

     BB Debt rated 'BB' has less near-term vulnerability to default than other
speculative issues.  However, it faces major ongoing uncertainties or exposure
to adverse business, financial, or economic conditions which could lead to
inadequate capacity to meet timely interest and principal payments.  The 'BB'
rating category is also used for debt subordinated to senior debt that is
assigned an actual or implied 'BBB-' rating.


                                     A-1
<PAGE>   67

     B Debt rated 'B' has a greater vulnerability to default but currently has
the capacity to meet interest payments and principal repayments.  Adverse
business, financial, or economic conditions will likely impair capacity or
willingness to pay interest and repay principal.  The 'B' rating category is
also used for debt subordinated to senior debt that is assigned an actual or
implied 'BB' or 'BB-' rating.

     CCC Debt rated 'CCC' has a currently identifiable vulnerability to
default, and is dependent upon favorable business, financial, and economic
conditions to meet timely payment of interest and repayment of principal.  In
the event of adverse business, financial, or economic conditions, it is not
likely to have the capacity to pay interest and repay principal.  The 'CCC'
rating category is also used for debt subordinated to senior debt that is
assigned an actual or implied 'B' or 'B-' rating.

     CC Debt rated 'CC' typically is applied to debt subordinated to senior
debt that is assigned an actual or implied 'CCC' rating.

     C Debt rated 'C' typically is applied to debt subordinated to senior debt
which is assigned an actual or implied  'CCC-' rating.  The 'C' rating may be
used to cover a situation where a bankruptcy petition has been filed, but debt
service payments are continued.

     CI The rating 'CI' is reserved for income bonds on which no interest is
being paid.

     D  Debt rated 'D' is in payment default.  The 'D' rating category is used
when interest payments or principal payments are not made on the date due, even
if the applicable grace period has not expired, unless S&P believes that such
payments will be made during such grade period.  The 'D' rating also will be
used upon the filing of a bankruptcy petition if debt service payments are
jeopardized.

                         MOODY'S LONG-TERM DEBT RATINGS

     Aaa  - Bonds which are rated Aaa are judged to be of the best quality.
They carry the smallest degree of investment risk and are generally referred to
as "gilt edged".  Interest payments are protected by a large or by an
exceptionally stable margin and principal is secure.  While the various
protective elements are likely to change, such changes as can be visualized are
most unlikely to impair the fundamentally strong position of such issues.

     Aa - Bonds which are rated Aa are judged to be of high quality by all
standards.  Together with the Aaa group they comprise what are generally known
as high grade bonds.  They are rated lower than the best bonds because margins
of protection may not be as large as in Aaa securities or fluctuation of
protective elements may be of greater amplitude or there may be other elements
present which make the long-term risk appear somewhat larger than in Aaa
securities.

     A - Bonds which are rated A possess many favorable investment attributes
and are to be considered as upper-medium grade obligations.  Factors giving
security to principal and interest are considered adequate, but elements may be
present which suggest a susceptibility to impairment some time in the future.

     Baa - Bonds which are rated Baa are considered as medium-grade obligations
(i.e., they are neither highly protected nor poorly secured).  Interest
payments and principal security appear adequate for the present but certain
protective elements may be lacking or may be characteristically unreliable over
any great length of time.  Such bonds lack outstanding investment
characteristics and in fact have speculative characteristics as well.

     Ba - Bonds which are rated Ba are judged to have speculative elements;
their future cannot be considered as well-assured. Often the protection of
interest and principal payments may be very moderate, and thereby not well
safeguarded during both good and bad times over the future.  Uncertainty of
position characterizes bonds in this class.

     B - Bonds which are rated B generally lack characteristics of the
desirable investment.  Assurance of interest and principal payments or
maintenance of other terms of the contract over any long period of time may be
small.


                                     A-2
<PAGE>   68

     Caa - Bonds which are rated Caa are of poor standing.  Such issues may be
in default or there may be present elements of danger with respect to principal
or interest.

     Ca - Bonds which are rated Ca represent obligations which are speculative
in a high degree.  Such issues are often in default or have other marked
shortcomings.

     C - Bonds which are rated C are the lowest rated class of bonds, and
issues so rated can be regarded as having extremely poor prospects of ever
attaining any real investment standing.

                   FITCH INVESTORS SERVICE, INC. BOND RATINGS

     Fitch investment grade bond and preferred stock ratings provide a guide to
investors in determining the credit risk associated with a particular security.
The ratings represent Fitch's assessment of the issuer's ability to meet the
obligations of a specific debt or preferred issue in a timely manner.

     The rating takes into consideration special features of the issue, its
relationship to other obligations of the issuer, the current and prospective
financial condition and operating performance of the issuer and any guarantor,
as well as the economic and political environment that might affect the
issuer's future financial strength and credit quality.

     Fitch ratings do not reflect any credit enhancement that may be provided
by insurance policies or financial guaranties unless otherwise indicated.

     Bonds and preferred stock carrying the same rating are of similar but not
necessarily identical credit quality since the rating categories do not fully
reflect small differences in the degrees of credit risk.

     Fitch ratings are not recommendations to buy, sell, or hold any security.
Ratings do not comment on the adequacy of market price, the suitability of any
security for a particular investor, or the tax-exempt nature or taxability of
payments made in respect of any security.

     Fitch ratings are based on information obtained from issuers, other
obligors, underwriters, their experts, and other sources Fitch believes to be
reliable.  Fitch does not audit or verify the truth or accuracy of such
information.  Ratings may be changed, suspended, or withdrawn as a result of
changes in, or the unavailability of, information or for other reasons.

      AAA  Bonds and preferred stock considered to be investment grade
           and of the highest credit quality.  The obligor has an exceptionally
           strong ability to pay interest and/or dividends and repay principal,
           which is unlikely to be affected by reasonably foreseeable events.

       AA  Bonds and preferred stock considered to be investment grade
           and of very high credit quality.  The obligor's ability to pay
           interest and/or dividends and repay principal is very strong,
           although not quite as strong as bonds rated 'AAA'.  Because bonds
           and preferred stock rated in the 'AAA'  and 'AA' categories are not
           significantly vulnerable to foreseeable future developments,
           short-term debt of the issuers is generally rated 'F-1+'.

        A  Bonds and preferred stock considered to be investment grade
           and of high credit quality.  The obligor's ability to pay interest
           and/or dividends and repay principal is considered to be strong,
           but may be more vulnerable to adverse changes in economic
           conditions and circumstances than debt or preferred securities with
           higher ratings.

      BBB  Bonds and preferred stock considered to be investment grade
           and of satisfactory credit quality.  The obligor's ability to pay
           interest or dividends and repay principal is considered to be
           adequate.  Adverse changes in economic conditions and circumstances,
           however, are more likely to have adverse impact on these securities
           and, therefore, impair timely payment.  The likelihood that the
           ratings of these bonds or preferred will fall below investment grade
           is higher than for securities with higher ratings.


                                     A-3
<PAGE>   69

     Fitch speculative grade bond or preferred stock ratings provide a guide to
investors in determining the credit risk associated with a particular security.
The ratings ('BB' to 'C') represent Fitch's assessment of the likelihood of
timely payment of principal and interest or dividends in accordance with the
terms of obligation for issues not in default.  For defaulted bonds or
preferred stock, the rating ('DDD' to 'D') is an assessment of the ultimate
recovery value through reorganization or liquidation.

     The rating takes into consideration special features of the issue, its
relationship to other obligations of the issuer or possible recovery value in
bankruptcy, the current  and prospective financial condition and operating
performance of the issuer and any guarantor, as well as the economic and
political environment that might affect the issuer's future financial strength.

     Bonds or preferred stock that have the same rating are of similar but not
necessarily identical credit quality since the rating categories cannot fully
reflect the differences in the degrees of credit risk.

      BB   Bonds or preferred stock are considered speculative.  The
           obligor's ability to pay interest or dividends and repay principal
           may be affected over time by adverse economic changes.  However,
           business and financial alternatives can be identified, which could
           assist the obligor in satisfying its debt service requirements.

       B   Bonds or preferred stock are considered highly speculative.
           While bonds in this class are currently meeting debt service
           requirements or paying dividends, the probability of continued
           timely payment of principal and interest reflects the obligor's
           limited margin of safety and the need for reasonable business and
           economic activity throughout the life of the issue.

     CCC   Bonds or preferred stock have certain identifiable
           characteristics that, if not remedied, may lead to default.  The
           ability to meet obligations requires an advantageous business and
           economic environment.

      CC   Bonds or preferred stock are minimally protected.  Default
           in payment of interest and/or principal seems probable over time.

       C   Bonds are in imminent default in payment of interest or
           principal or suspension of preferred stock dividends is imminent.

     DDD,DD,
     and D Bonds are in default on interest and/or principal payments
           or preferred stock dividends are suspended.  Such securities are
           extremely speculative and should be valued on the basis of their
           ultimate recovery value in liquidation or reorganization of the
           obligor.  'DDD' represents the highest potential for recovery of
           these securities, and 'D' represents the lowest potential for
           recovery.

                   DUFF & PHELPS, INC. LONG-TERM DEBT RATINGS

     These ratings represent a summary opinion of the issuer's long-term
fundamental quality.  Rating determination is based on qualitative and
quantitative factors which may vary according to the basic economic and
financial characteristics of each industry and each issuer.  Important
considerations are vulnerability to economic cycles as well as risks related to
such factors as competition, government action, regulation, technological
obsolescence, demand shifts, cost structure, and management depth and
expertise.  The projected viability of the obligor at the trough of the cycle
is a critical determination.

     Each rating also takes into account the legal form of the security, (e.g.,
first mortgage bonds, subordinated debt, preferred stock, etc.).  The extent of
rating dispersion among the various classes of securities is determined by
several factors including relative weightings of the different security classes
in the capital structure, the overall credit strength of the issuer, and the
nature of covenant protection.  Review of indenture restrictions is important
to the analysis of a company's operating and financial constraints.  From time
to time, Duff & Phelps Credit Rating Co. places issuers or security classes on
Rating Watch.  The Rating Watch Status results from a need to notify investors
and the issuer that there are conditions present leading us to re-evaluate the
current rating(s).  A listing on Rating Watch, however, does not mean a rating
change is inevitable.  The Rating Watch Status can either be resolved quickly
or over a longer period of time, depending on the reasons surrounding the
placement on Rating Watch.  The "up" designation means a rating may be
upgraded; the "down" designation means a rating may be downgraded, and the
uncertain designation means a rating may be raised or lowered.


                                     A-4
<PAGE>   70

     The Credit Rating Committee formally reviews all ratings once per quarter
(more frequently, if necessary).   Ratings of 'BBB-' and higher fall within the
definition of investment grade securities, as defined by bank and insurance
supervisory authorities.  Structured finance issues, including real estate,
asset-backed and mortgage-backed financings, use this same rating scale with
minor modification in the definitions.  Thus, an investor can compare the
credit quality of investment alternatives across industries and structural
types.  A "Cash Flow Rating" (as noted for specific ratings) addresses the
likelihood that aggregate principal and interest will equal or exceed the rated
amount under appropriate stress conditions.


<TABLE>

RATING SCALE  DEFINITION

<S>          <C>
AAA           Highest credit quality.  The risk factors are negligible, being only slightly more
              than for risk-free U.S. Treasury debt.


AA+           High credit quality.  Protection factors are strong.  Risk is modest, but may
AA            vary slightly from time to time because of economic conditions.
AA-


A+            Protection factors are average but adequate.  However, risk factors are more
A             variable and greater in periods of economic stress.
A-


BBB+          Below-average protection factors but still considered sufficient for prudent
BBB           investment.  Considerable variability in risk during economic cycles.
BBB-


BB+           Below investment grade but deemed likely to meet obligations when due.
BB            Present or prospective financial protection factors fluctuate according to
BB-           industry conditions or company fortunes.  Overall quality may move up or
              down frequently within this category.


B+            Below investment grade and possessing risk that obligations will not be met
B             when due.  Financial protection factors will fluctuate widely according to
B-            economic cycles, industry conditions and/or company fortunes.  Potential
              exists for frequent changes in the rating within this category or into a higher
              or lower rating grade.


CCC           Well below investment grade securities.  Considerable uncertainty exists as to
              timely payment of principal, interest or preferred dividends.
              Protection factors are narrow and risk can be substantial with unfavorable
              economic/industry conditions, and/or with unfavorable company developments.


DD            Defaulted debt obligations.  Issuer failed to meet scheduled principal and/or
              interest payments.
DP            Preferred stock with dividend arrearages.
</TABLE>


                                     A-5
<PAGE>   71



                          IBCA LONG-TERM DEBT RATINGS

     AAA - Obligations for which there is the lowest expectation of investment
risk.  Capacity for timely repayment of  principal and interest is substantial,
such that adverse changes in business, economic or financial conditions are
unlikely to increase investment risk substantially.

     AA - Obligations for which there is a very low expectation of investment
risk.  Capacity for timely repayment of principal and interest is substantial.
Adverse changes in business, economic or financial conditions may increase
investment risk, albeit not very significantly.

     A - Obligations for which there is a low expectation of investment risk.
Capacity for timely repayment of principal and interest is strong, although
adverse changes in business, economic or financial conditions may lead to
increased investment risk.

     BBB - Obligations for which there is currently a low expectation of
investment risk.  Capacity for timely repayment of principal and interest is
adequate, although adverse changes in business, economic or financial
conditions are more likely to lead to increased investment risk than for
obligations in other categories.

     BB - Obligations for which there is a possibility of investment risk
developing.  Capacity for timely repayment of principal and interest exists,
but is susceptible over time to adverse changes in business, economic or
financial conditions.

     B - Obligations for which investment risk exists.  Timely repayment of
principal and interest is not sufficiently protected against adverse changes in
business, economic or financial conditions.

     CCC - Obligations for which there is a current perceived possibility of
default.  Timely repayment of principal and interest is dependent on favorable
business, economic or financial conditions.

     CC - Obligations which are highly speculative or which have a high risk of
default.

     C - Obligations which are currently in default.

     NOTES: "+" or "-" may be appended to a rating below AAA to denote relative
status within major rating categories.  Ratings of BB and below are assigned
where it is considered that speculative characteristics are present.

                    THOMSON BANKWATCH LONG-TERM DEBT RATINGS

     Long-Term Debt Ratings assigned by Thomson BankWatch also weigh heavily
government ownership and support.  The quality of both the company's management
and franchise are of even greater importance in the Long-Term Debt Rating
decisions.  Long-Term Debt Ratings look out over a cycle and are not adjusted
frequently for what we believe are short-term performance aberrations.

     Long-Term Debt Ratings can be restricted to local currency debt - ratings
will be identified by the designation LC.  In addition, Long-Term Debt Ratings
may include a plus (+) or minus (-) to indicate where within the category the
issue is placed.  BankWatch Long-Term Debt Ratings are based on the following
scale:

INVESTMENT GRADE

     AAA (LC-AAA) - Indicates that the ability to repay principal and interest
on a timely basis is extremely high.

     AA (LC-AA) - Indicates a very strong ability to repay principal and
interest on a timely basis, with limited incremental risk compared to issues
rated in the highest category.

     A (LC-A) - Indicates the ability to repay principal and interest is
strong.  Issues rated A could be more vulnerable to adverse developments (both
internal and external) than obligations with higher ratings.


                                     A-6
<PAGE>   72


     BBB (LC-BBB) - The lowest investment-grade category; indicates an
acceptable capacity to repay principal and interest.  BBB issues are more
vulnerable to adverse developments (both internal and external) than
obligations with higher ratings.

Non-Investment Grade - may be speculative in the likelihood of timely repayment
of principal and interest

     BB (LC-BB) - While not investment grade, the BB rating suggests that the
likelihood of default is considerably less than for lower-rated issues.
However, there are significant uncertainties that could affect the ability to
adequately service debt obligations.

     B (LC-B) - Issues rated B show higher degree of uncertainty and therefore
greater likelihood of default than higher-rated issues.  Adverse developments
could negatively affect the payment of interest and principal on a timely
basis.

     CCC (LC-CCC) - Issues rated CCC clearly have a high likelihood of default,
with little capacity to address further adverse changes in financial
circumstances.

     CC (LC-CC) - CC is applied to issues that are subordinate to other
obligations rated CCC and are afforded less protection in the event of
bankruptcy or reorganization.

     D (LC-D) - Default.

                               SHORT-TERM RATINGS

                   STANDARD & POOR'S COMMERCIAL PAPER RATINGS

     A Standard & Poor's commercial paper rating is a current assessment of the
likelihood of timely payment of debt considered short-term in the relevant
market.

     Ratings are graded into several categories, ranging from 'A-1' for the
highest quality obligations to 'D' for the lowest.  These categories are as
follows:

     A-1 This highest category indicates that the degree of safety regarding
timely payment is strong.  Those issues determined to possess extremely strong
safety characteristics are denoted with a plus sign (+) designation.

     A-2 Capacity for timely payment on issues with this designation is
satisfactory.  However, the relative degree of safety is not as high as for
issues designated 'A-1'.

     A-3 Issues carrying this designation have adequate capacity for timely
payment.  They are, however, more vulnerable to the adverse effects of changes
in circumstances than obligations carrying the higher designations.

     B Issues rated 'B' are regarded as having only speculative capacity for
timely payment.

     C This rating is assigned to short-term debt obligations with doubtful
capacity for payment.

     D Debt rated 'D' is in payment default.  The 'D' rating category is used
when interest payments or principal payments are not made on the date due, even
if the applicable grace period has not expired, unless S&P believes that such
payments will be made during such grace period.

                         STANDARD & POOR'S NOTE RATINGS

     An S&P note rating reflects the liquidity factors and market-access risks
unique to notes.  Notes maturing in three years or less  will likely receive a
note rating.  Notes maturing beyond three years will most likely receive a
long-term debt rating.


                                     A-7
<PAGE>   73

     The following criteria will be used in making the assessment:

     -     Amortization schedule - the larger the final maturity
           relative to other maturities, the more likely the issue is to be
           treated as a note.

     -     Source of payment - the more the issue depends on the market
           for its refinancing, the more likely it is to be treated as a note.

     Note rating symbols and definitions are as follows:

     SP-1 Strong capacity to pay principal and interest.  Issues determined to
possess very strong characteristics are given a plus (+) designation.

     SP-2 Satisfactory capacity to pay principal and interest, with some
vulnerability to adverse financial and economic changes over the term of the
notes.

     SP-3 Speculative capacity to pay principal and interest.

                           MOODY'S SHORT-TERM RATINGS

     Moody's short-term debt ratings are opinions of the ability of issuers to
repay punctually senior debt obligations.  These obligations have an original
maturity not exceeding one year, unless explicitly noted.

     Moody's employs the following three designations, all judged to be
investment grade, to indicate the relative repayment ability of rated issuers:

     Issuers rated Prime-1 (or supporting institutions) have a superior ability
for repayment of senior short-term debt obligations.  Prime-1 repayment ability
will often be evidenced by many of the following characteristics:  (i) leading
market positions in well-established industries, (ii) high rates of return on
funds employed, (iii) conservative capitalization structure with moderate
reliance on debt and ample asset protection, (iv) broad margins in earnings
coverage of fixed financial charges and high internal cash generation, and (v)
well established access to a range of financial markets and assured sources of
alternate liquidity.

     Issuers rated Prime-2 (or supporting institutions) have a strong ability
for repayment of senior short-term debt obligations.  This will normally be
evidenced by many of the characteristics cited above, but to a lesser degree.
Earnings trends and coverage ratios, while sound, may be more subject to
variation.  Capitalization characteristics, while still appropriate, may be
more affected by external conditions.  Ample alternate liquidity is maintained.

     Issuers rated Prime-3 (or supporting institutions) have an acceptable
ability for repayment of senior short-term obligations.  The effect of industry
characteristics and market compositions may be more pronounced.  Variability in
earnings and profitability may result in changes in the level of debt
protection measurements and may require relatively high financial leverage.
Adequate alternate liquidity is maintained.

     Issuers rated Not Prime do not fall within any of the Prime rating
categories.

                FITCH INVESTORS SERVICE, INC. SHORT-TERM RATINGS

     Fitch's short-term ratings apply to debt obligations that are payable on
demand or have original maturities of generally up to three years, including
commercial paper, certificates of deposit, medium-term notes, and municipal and
investment notes.

     The short-term rating places greater emphasis than a long-term rating on
the existence of liquidity necessary to meet the issuer's obligations in a
timely manner.


                                     A-8
<PAGE>   74

      F-1+ Exceptionally Strong Credit Quality.  Issues assigned this
           rating are regarded as having the strongest degree of assurance for
           timely payment.

      F-1  Very Strong Credit Quality.  Issues assigned this rating
           reflect an assurance of timely payment only slightly less in degree
           than issues rated 'F-1+'.

      F-2  Good Credit Quality.  Issues assigned this rating have a
           satisfactory degree of assurance for timely payment but the margin
           of safety is not as great as for issues assigned 'F-1+' and 'F-1'
           ratings.

      F-3  Fair Credit Quality.  Issues assigned this rating have
           characteristics suggesting that the degree of assurance for timely
           payment is adequate; however, near-term adverse changes could cause
           these securities to be rated below investment grade.

      F-S  Weak Credit Quality.  Issues assigned this rating have
           characteristics suggesting a minimal degree of assurance for timely
           payment and are vulnerable to near-term adverse changes in financial
           and economic conditions.

      D    Default.  Issues assigned this rating are in actual or
           imminent payment default.

      LOC  The symbol LOC indicates that the rating is based on a letter
           of credit issued by a commercial bank.

                  DUFF & PHELPS, INC. SHORT-TERM DEBT RATINGS

      Duff & Phelps' short-term ratings are consistent with the rating criteria
used by money market participants.  The ratings apply to all obligations with
maturities of under one year, including commercial paper, the uninsured portion
of certificates of deposit, unsecured bank loans, master notes, bankers
acceptances, irrevocable letters of credit, and current maturities of long-term
debt.  Asset-backed commercial paper is also rated according to this scale.

      Emphasis is placed on liquidity which is defined as not only cash from
operations, but also access to alternative sources of funds including trade
credit, bank lines, and the capital markets.  An important consideration is the
level of an obligor's reliance on short-term funds on an ongoing basis.

      The distinguishing feature of Duff & Phelps' short-term ratings is the
refinement of the traditional '1' category.  The majority of short-term debt
issuers carry the highest rating, yet quality differences exist within that
tier.  As a consequence, Duff & Phelps has incorporated gradations of '1+' (one
plus) and '1-' (one minus) to assist investors in recognizing those
differences.

      From time to time, Duff & Phelps places issuers or security classes on
Rating Watch.  The Rating Watch status results from a need to notify investors
and the issuer that there are conditions present leading us to re-evaluate the
current rating(s).  A listing on Rating Watch, however, does not mean a rating
change is inevitable.

      The Rating Watch status can either be resolved quickly or over a longer
period of time, depending on the reasons surrounding the placement on Rating
Watch.  The "up" designation means a rating may be upgraded; the "down"
designation means a rating may be downgraded, and the "uncertain" designation
means a rating may be raised or lowered.


<TABLE>

      RATING SCALE:      DEFINITION
      -------------      ----------

                         High Grade
                         ----------

     <S>                <C>     
      D-1+               Highest certainty of timely payment.  Short-Term liquidity,
                         including internal operating factors and/or access to alternative
                         sources of funds, is outstanding, and safety is just below risk-free
                         U.S. Treasury short-term obligations.

</TABLE>


                                     A-9
<PAGE>   75



      D-1  Very high certainty of timely payment.  Liquidity factors are
           excellent and supported by good fundamental protection factors.
           Risk factors are minor.

      D-1- High certainty of timely payment.  Liquidity factors are
           strong and supported by good fundamental protection factors.  Risk
           factors are very small.

           Good Grade

      D-2  Good certainty of timely payment.  Liquidity factors and
           company fundamentals are sound.  Although ongoing funding needs may
           enlarge total financing requirements, access to capital markets is
           good.  Risk factors are small.

           Satisfactory Grade

      D-3  Satisfactory liquidity and other protection factors qualify
           issues as to investment grade.  Risk factors are larger and subject
           to more variation. Nevertheless, timely payment is expected.

           Non-Investment Grade

      D-4  Speculative investment characteristics.  Liquidity is not
           sufficient to insure against disruption in debt service.  Operating
           factors and market access may be subject to a high degree of
           variation.

           Default

      D-5  Issuer failed to meet scheduled principal and/or interest payments.

                   THOMSON BANKWATCH (TBW) SHORT-TERM RATINGS

      The TBW Short-Term Ratings apply, unless otherwise noted, to specific debt
instruments of the rated entities with a maturity of one year or less.  TBW
Short-Term Ratings are intended to assess the likelihood of an untimely or
incomplete payments of principal or interest.

      TBW-1  The highest category; indicates a very high likelihood that
principal and interest will be paid on a timely basis.

      TBW-2  The second highest category; while the degree of safety regarding
timely repayment of principal and interest is strong, the relative degree of
safety is not as high as for issues rated "TBW-1".

      TBW-3  The lowest investment-grade category; indicates that while the
obligation is more susceptible to adverse developments (both internal and
external) than those with higher ratings, the capacity to service principal and
interest in a timely fashion is considered adequate.

      TBW-4  The lowest rating category; this rating is regarded as
non-investment grade and therefore speculative.

                            IBCA SHORT-TERM RATINGS

      IBCA Short-Term Ratings assess the borrowing characteristics of banks and
corporations, and the capacity for timely repayment of debt obligations.  The
Short-Term Ratings relate to debt which has a maturity of less than one year.

      A1 Obligations supported by the highest capacity for timely repayment.
         Where issues possess a particularly strong credit feature, a rating of
         A1+ is assigned.

      A2 Obligations supported by a good capacity for timely repayment.


                                     A-10
<PAGE>   76

A3   Obligations supported by a satisfactory capacity for timely repayment.

B    Obligations for which there is an uncertainty as to the capacity to 
     ensure timely repayment.

C    Obligations for which there is a high risk of default or which are 
     currently in default.





















                                     A-11


<PAGE>   77
                     STRONG CONSERVATIVE EQUITY FUNDS, INC.

                                     PART C
                               OTHER INFORMATION

Item 24.  Financial Statements and Exhibits

<TABLE>
<CAPTION>
     (a) Financial Statements:
         <S>       <C>
         (1)       American Utilities, Equity Income, and Growth and Income Funds (all
                   included or incorporated by reference in Parts A & B) (Audited)

                   Schedules of Investments in Securities
                   Statements of Operations
                   Statements of Assets and Liabilities
                   Statements of Changes in Net Assets
                   Notes to Financial Statements
                   Financial Highlights
                   Report of Independent Accountants

                   Incorporated by reference to the Annual Report to
                   Shareholders of the Strong Conservative Equity Funds dated
                   October 31, 1996, pursuant to Rule 411 under the Securities
                   Act of 1933. (File Nos. 33-61358 and 811-7656)

         (2)       Strong Blue Chip 100 Fund

                   Inapplicable

     (b) Exhibits 
         (1)       Articles of Incorporation dated July 31, 1996(4)
         (1.1)     Amendment to Articles of Incorporation dated ______________ *
         (2)       Bylaws dated October 20, 1995(1)
         (3)       Inapplicable
         (4)       Specimen Stock Certificate(1)
         (5)       Investment Advisory Agreement(1)
         (5.1)     Subadvisory Agreement (American Utilities Fund) (2)
         (6)       Distribution Agreement(1)
         (7)       Inapplicable
         (8.1)     Custody Agreement with Firstar(3)
         (8.2)     Global Custody Agreement with Brown Brothers Harriman & Co.(3)
         (8.2.1)   Amendment to Global Custody Agreement with Brown Brothers Harriman
                   & Co. dated August 26, 1996(5)
         (9)       Shareholder Servicing Agent Agreement(1)
         (10)      Opinion of Counsel (Blue Chip 100 Fund)*
         (11)      Inapplicable
         (12)      Inapplicable
         (13)      Stock Subscription Agreement (Blue Chip 100 Fund)*
         (14.1)    Prototype Defined Contribution Retirement Plan - No. 1(2)
         (14.1.1)  Prototype Defined Contribution Retirement Plan - No. 2(2)
         (14.2)    Individual Retirement Custodial Account(2)
         (14.3)    Section 403(b)(7) Retirement Plan(2)
         (14.4)    Simplified Employee Pension Plan(3)
         (15)      Inapplicable

</TABLE>

                                     C-1
<PAGE>   78
<TABLE>
        <S>        <C>
         (16)      Computation of Performance Figures(5)
         (17)      Inapplicable
         (18)      Inapplicable
         (19)      Power of Attorney dated December 27, 1996(4)
         (20)      Inapplicable
         (21.1)    Code of Ethics for Access Persons dated October 18, 1996(4)
         (21.2)    Code of Ethics for Non-Access Persons dated October 18, 1996(4)

</TABLE>

- ---------------------------------

(1)  Incorporated herein by reference to Post-Effective Amendment No. 6 to
     the Registration Statement on Form N-1A of Registrant filed on or
     about December 13, 1995.

(2)  Incorporated herein by reference to Post-Effective Amendment No. 7 to
     the Registration Statement on Form N-1A of Registrant filed on or
     about February 26, 1996.

(3)  Incorporated herein by reference to Post-Effective Amendment No. 8 to
     the Registration Statement on Form N-1A of the Registrant filed on or
     about June 26, 1996.

(4)  Incorporated herein by reference to Post-Effective Amendment No. 9 to
     the Registration Statement on Form N-1A of the Registrant filed on or
     about December 30, 1996.

(5)  Incorporated herein by reference to Post-Effective Amendment No. 10
     to the Registration Statement on Form N-1A of the Registrant filed on
     or about February 27, 1997.

(*)  To be filed by amendment.

Item 25.  Persons Controlled by or under Common Control with Registrant

     Registrant neither controls any person nor is under common control with
any other person.

Item 26.  Number of Holders of Securities
<TABLE>

<CAPTION>

                                              Number of Record Holders
                    Title of Class            as of April 30, 1997
                    --------------            ------------------------
         <S>                                  <C>                     
             Common Stock, $.00001 par value

         Strong American Utilities Fund       8381
         Strong Equity Income Fund            5086
         Strong Growth and Income Fund        11,899
         Strong Blue Chip 100 Fund            0
</TABLE>


Item 27.  Indemnification

     Officers and directors are insured under a joint errors and omissions
insurance policy underwritten by American International Group and Great
American Insurance Company in the aggregate amount of $80,000,000, subject to
certain deductions.  Pursuant to the authority of the Wisconsin Business
Corporation Law, Article VII of Registrant's Bylaws provides as follows:

      ARTICLE VII.  INDEMNIFICATION OF OFFICERS AND DIRECTORS

           SECTION 7.01 Mandatory Indemnification.  The Corporation shall
      indemnify, to the full extent permitted by the WBCL, as in effect from
      time to time, the persons described in Sections 180.0850 through 180.0859
      (or any successor provisions) of the WBCL or other provisions of the law
      of the State of 

                                     C-2

<PAGE>   79

      Wisconsin relating to indemnification of directors and officers, as in 
      effect from time to time.  The indemnification afforded such persons by 
      this section shall not be exclusive of other rights to which they may be 
      entitled as a matter of law.


           SECTION 7.02.  Permissive Supplementary Benefits.  The Corporation
      may, but shall not be required to, supplement the right of
      indemnification under Section 7.01 by (a) the purchase of insurance on
      behalf of any one or more of such persons, whether or not the Corporation
      would be obligated to indemnify such person under Section 7.01; (b)
      individual or group indemnification agreements with any one or more of
      such persons; and (c) advances for related expenses of such a person.

           SECTION 7.03.  Amendment.  This Article VII may be amended or
      repealed only by a vote of the shareholders and not by a vote of the
      Board of Directors.

           SECTION 7.04.  Investment Company Act.  In no event shall the
      Corporation indemnify any person hereunder in contravention of any
      provision of the Investment Company Act.

Item 28.  Business and Other Connections of Investment Advisor

     The information contained under "About the Fund - Management" in the
Prospectus and under "Directors and Officers of the Fund" and "Investment
Advisor and Distributor" in the Statement of Additional Information is hereby
incorporated by reference pursuant to Rule 411 under the Securities Act of
1933.

Item 29.  Principal Underwriters

     (a) Strong Funds Distributors, Inc., principal underwriter for Registrant,
also serves as principal underwriter for Strong Advantage Fund, Inc.; Strong
Asia Pacific Fund, Inc.; Strong Asset Allocation Fund, Inc.; Strong Common
Stock Fund, Inc.; Strong Corporate Bond Fund, Inc.; Strong Discovery Fund,
Inc.; Strong Equity Funds, Inc.; Strong Government Securities Fund, Inc.;
Strong Heritage Reserve Series, Inc.; Strong High-Yield Municipal Bond Fund,
Inc.; Strong Income Funds, Inc.; Strong Institutional Funds, Inc.; Strong
International Bond Fund, Inc.; Strong International Stock Fund, Inc.; Strong
Money Market Fund, Inc.; Strong Municipal Bond Fund, Inc.; Strong Municipal
Funds, Inc.; Strong Opportunity Fund, Inc.; Strong Schafer Value Fund, Inc.;
Strong Short-Term Bond Fund, Inc.; Strong Short-Term Global Bond Fund, Inc.;
Strong Short-Term Municipal Bond Fund, Inc.; Strong Special Fund II, Inc.;
Strong Total Return Fund, Inc.; and Strong Variable Insurance Funds, Inc.

     (b)  The information contained under "About the Fund - Management" in the
Prospectus and under "Directors and Officers of the Fund" and "Investment
Advisor and Distributor" in the Statement of Additional Information is hereby
incorporated by reference pursuant to Rule 411 under the Securities Act of
1933.

     (c)  None

Item 30.  Location of Accounts and Records

     All accounts, books, or other documents required to be maintained by
Section 31(a) of the Investment Company Act of 1940 and the rules promulgated
thereunder are in the physical possession of Registrant's Vice President,
Thomas P. Lemke, at Registrant's corporate offices, 100 Heritage Reserve,
Menomonee Falls, Wisconsin 53051.

Item 31.  Management Services

     All management-related service contracts entered into by Registrant are
discussed in Parts A and B of this Registration Statement.

                                     C-3
<PAGE>   80

Item 32.  Undertakings

     (a)  Inapplicable.

     (b)  Inapplicable.

     (c)  The Registrant undertakes to furnish to each person to whom a
prospectus is delivered, upon request and without charge, a copy of the latest
annual report to shareholders.


                                     C-4

<PAGE>   81
                                   SIGNATURES

     Pursuant to the requirements of the Securities Act of 1933 and the
Investment Company Act of 1940, the Registrant has duly caused this
Post-Effective Amendment No. 11 to the Registration Statement to be signed on
its behalf by the undersigned, thereunto duly authorized, in the Village of
Menomonee Falls, and State of Wisconsin on the 15th day of May, 1997.

                         STRONG CONSERVATIVE EQUITY FUNDS, INC.
                         (Registrant)


                         By:  /s/ John Dragisic
                              ------------------------
                              John Dragisic, President


     Pursuant to the requirements of the Securities Act of 1933, this
Post-Effective Amendment No. 11 to the Registration Statement on Form N-1A has
been signed below by the following persons in the capacities and on the date
indicated.


        NAME                          TITLE                      DATE
        ----                          -----                      ----
                       President (Principal Executive
                       Officer and acting Principal
                       Financial and Accounting Officer)
/s/ John Dragisic      and a Director                        May 15, 1997
- ---------------------
John Dragisic

/s/ Richard S. Strong  Chairman of the Board and a Director  May 15, 1997
- ---------------------
Richard S. Strong
                       Director                              May 15, 1997
- ---------------------
Marvin E. Nevins*

                       Director                              May 15, 1997
- ---------------------
Willie D. Davis*

                       Director                              May 15, 1997
- ---------------------
William F. Vogt*

                       Director                              May 15, 1997
- ---------------------
Stanley Kritzik*

*    John S. Weitzer signs this document pursuant to powers of attorney filed 
     with Post-Effective Amendment No. 9 to the Registration Statement on 
     Form N-1A. 

       By:                 /s/  John S. Weitzer
                           --------------------
                           John S. Weitzer

<PAGE>   82

                                 EXHIBIT INDEX

                                                      EDGAR
Exhibit No.              Exhibit                    Exhibit No.
- -----------              -------                    -----------

None





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