STRONG CONSERVATIVE EQUITY FUNDS INC
497K1, 1998-06-01
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[PIE CHART WITH STOCKS EMPHASIS]

FUND PROFILE
July 1, 1998                                              

THE STRONG GROWTH AND INCOME FUND                                               

This profile summarizes key information about the Fund that is included in the  
Fund's prospectus. The Fund's prospectus includes additional information about  
the Fund, including a more detailed description of the risks associated with    
investing in the Fund that you may want to consider before you invest. You may  
obtain the prospectus and other information about the Fund at no cost by        
calling 1-800-368-3863 or visiting our web site at www.strong-funds.com.        

[STRONG FUNDS LOGO]
STRONG FUNDS

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WHAT IS THE FUND'S GOAL?                                                        
The STRONG GROWTH AND INCOME FUND seeks high total return by investing for      
capital growth and income.                                                      


WHAT IS THE FUND'S INVESTMENT STRATEGY?                                         
The Fund primarily focuses on the stocks of large, dividend-paying companies.   
These companies typically offer well-known products and services, and may enjoy 
strong earnings growth. In addition, the portfolio may include a complement of  
mid-size companies that have the potential for rapid growth. The Fund's manager 
may sell a stock when its earnings prospects decline, or when it reaches its    
full potential based on the manager's economic forecast.                        

Additional information about the Fund's investments is available in the Fund's  
annual and semiannual reports to shareholders. These reports discuss the market 
conditions and investment strategies that significantly affected the Fund's     
performance during the past fiscal year. You may obtain these reports at no     
cost by calling 1-800-368-3863.                                                 

WHAT ARE THE MAIN RISKS OF INVESTING IN THIS FUND?                              
GENERAL STOCK RISKS: The Fund's major risks are those of investing in the stock 
market. That means it may experience sudden, unpredictable declines in value, as
well as periods of poor performance. Because stock values fluctuate, when you   
sell your investment you may receive more or less money than you originally     
invested in the Fund.                                                           

MEDIUM-SIZE COMPANIES: The Fund may invest in the stocks of medium-size         
companies. Medium-size company stocks are generally more volatile than stocks   
of large companies, but tend to  be less volatile than small-company stocks.    

CALENDAR YEAR TOTAL RETURNS
[BAR GRAPH]

1996     31.9%
1997     30.4%

The Fund's return for the first quarter of 1998 was 12.4%.

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FOREIGN SECURITIES: To a limited degree, the Fund may invest in
foreign securities. To the extent it does so, the Fund is exposed to the risks  
of foreign investing, which include currency fluctuations, political            
instability, differences in financial reporting standards, and less stringent   
regulation of securities markets.       

This Fund is appropriate for investors who have financial goals five years or   
more in the future, and who are comfortable with the risks described here. This 
Fund is not appropriate for investors concerned primarily with principal        
stability.                                                                      

The return information provided illustrates how the Fund's performance can vary,
which is one indication of the risks of investing in the Fund. Please keep in   
mind that the Fund's past performance does not represent how the Fund will      
perform in the future.                                                          

Quarterly returns since the Fund's inception ranged as high as 16.3% 
(in the second quarter of 1997) and as low as 0.6% (in the fourth quarter 
of 1997).            


AVERAGE ANNUAL TOTAL RETURNS
 
As of 3-31-98  

                            1-YEAR 
- -----------------------------------
GROWTH AND INCOME FUND      45.27% 
- -----------------------------------
S&P 500                     48.00% 
- -----------------------------------

The Standard & Poor's 500 Stock Index is an unmanaged index generally           
representative of the market for stocks of large-sized U. S. companies.

WHAT ARE THE FUND'S FEES AND EXPENSES?                                          
This section describes the fees and expenses that you may pay if you buy and    
hold shares of the Fund.                                                        

SHAREHOLDER FEES (FEES PAID DIRECTLY FROM YOUR INVESTMENT)                      
The Fund is 100% no-load, so you pay no fees to buy or sell   
shares. There also are no 12b-1 marketing fees.                                 

ANNUAL FUND OPERATING EXPENSES (EXPENSES THAT ARE DEDUCTED FROM FUND ASSETS)    
You do pay the costs of operating the Fund, which are deducted from the Fund's  
assets. These costs are deducted before computing the daily share price or      
making distributions. As a result, they don't appear on your account statement, 
but instead reduce the amount of total return you receive.                      

Annual Fund Operating Expenses
(as a percent of average net assets)

Management fee          0.80%                                                   
Other expenses          0.40%                                                   
TOTAL FUND EXPENSES     1.20%                                                   

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EXAMPLE: This example is intended to help you compare the cost of investing in  
the Fund with the cost of investing in other mutual funds. The example assumes  
that you invest $10,000 in the Fund for the time periods indicated, and then    
redeem all of your shares at the end of those periods. The example also assumes 
that your investment has a 5% return each year and that the Fund's operating    
expenses remain the same. Although your actual costs may be higher or lower,    
based on these assumptions your costs would be:                                 
1 year          3 years          5 years          10 years                      
$122              $381            $660              $1,455                      


WHO ARE THE FUND'S INVESTMENT ADVISOR AND PORTFOLIO MANAGER?                    
Strong Capital Management serves as the investment advisor for the Growth and   
Income Fund. Rimas M. Milaitis is the Fund's portfolio manager, and has managed 
the Fund since its inception in December 1995. He has 11 years of investment    
experience. Before joining Strong, he was with Aon Advisors, where he managed   
conservative equity portfolios for four years.                                  


HOW CAN I BUY FUND SHARES?                                           
There are several ways you can open a new account in the Fund.

- - BY MAIL: Complete and sign the application. Make your check or money order    
  payable to Strong Funds. Mail it to Strong Funds, P.O. Box 2936, Milwaukee,   
  WI 53201.                                                                     
- - BY PHONE OR BY INTERNET: If you are a current Strong Funds shareholder and    
  choose exchange privileges, you can exchange shares from one Strong account   
  to open another.                                                              

You can also open an account in person or through a broker-dealer.              

The minimum initial investment is $2,500 for a regular account, $500 for an
Education IRA, and $250 for an IRA or transfer or gift to minor account.  If
you establish an Automatic Investment Plan (not available for Education IRAs)
of $50 or more per month, these minimums are waived.  In all cases, the minimum
for subsequent investments is $50.  (For minimums on other retirement plans,
call 1-800-368-2882.)

HOW CAN I SELL FUND SHARES?                                        
There are several ways you can redeem (sell) shares from the Fund.              
- - BY MAIL: You can write a letter of instruction, including your account        
  number, the dollar amount or number of shares you wish to redeem, each        
  owner's name, your street address, and the signature of each owner. Mail it   
  to Strong Funds, P.O. Box 2936, Milwaukee, WI 53201.                          
- - BY PHONE OR BY INTERNET: If you choose redemption privileges, you can sell    
  shares by phone or through our web site.                                      

You can also redeem shares in person, through a systematic withdrawal plan, or  
through a broker-dealer.                                                        


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DOES THIS FUND PAY OUT DIVIDENDS OR CAPITAL GAINS? HOW ARE THEY TAXED?          
The Fund may earn income from dividends on the stocks in the portfolio, and may 
realize capital gains from appreciation on its holdings. The Fund intends to    
declare income quarterly, and capital gains annually. Unless you elect          
otherwise, all distributions of income and capital gains will be automatically  
reinvested in the Fund. These distributions are taxable regardless of whether   
you reinvest them or take them in cash.                                         

Income is taxable at ordinary federal income tax rates. Capital-gains           
distributions are taxed at rates based on how long the assets were held by the  
Fund. After the end of each calendar year, Strong sends shareholders a          
statement of the Fund's income and capital gains distributions to assist in tax 
preparation.                                                                    

WHAT SERVICES DOES STRONG FUNDS PROVIDE?                           
Strong offers you a variety of ways to get information, monitor your            
investments, and buy and sell shares.                                           

- - Personal service from Strong Funds representatives 24 hours a day, 7 days a   
  week                                                                          
- - Automated telephone service                                                   
- - Online transaction services                                                   
- - Automatic investment plans                                                    
- - Payroll direct deposit                                                        
- - Automatic exchange services                                                   
- - Systematic withdrawal plans                                                   
- - Retirement plans for individuals and corporations                             


Strong representatives can tell you more about each of these services, and can  
also give you further information about buying and selling shares. Just call    
1-800-368-3863 anytime, day or night.                                           

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[PICTURE OF TELEPHONE]

To order a free prospectus kit, 
CALL 1-800-368-1030 

To learn more about our funds, 
discuss an existing account, 
or conduct a transaction, 
call 1-800-368-3863

If you are a 
Financial Professional, 
CALL 1-800-368-1683 

[PICTURE OF STRONG WEB SITE ON COMPUTER]
Strong On-line
www.strong-funds.com

[STRONG LOGO]

STRONG FUNDS
P.O. Box 2936 Milwaukee, Wisconsin 53201  
Strong Funds Distributors, Inc. 7749E98     GRINP




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