STRONG CONSERVATIVE EQUITY FUNDS INC
497K2, 1998-07-14
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                                          Filed Pursuant to Rule 497(k)(1)(ii)

[PIE CHART WITH STOCKS EMPHASIS]

FUND PROFILE
   
July 22, 1998                                             
    

THE STRONG GROWTH AND INCOME FUND                                               

This profile summarizes key information about the Fund that is included in the  
Fund's prospectus. The Fund's prospectus includes additional information about  
the Fund, including a more detailed description of the risks associated with    
investing in the Fund that you may want to consider before you invest. You may  
obtain the prospectus and other information about the Fund at no cost by        
calling 1-800-368-3863 or visiting our web site at www.strong-funds.com.        


[STRONG FUNDS LOGO]
STRONG FUNDS


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THE STRONG GROWTH AND INCOME FUND                                               

WHAT IS THE FUND'S GOAL?                                                        
The STRONG GROWTH AND INCOME FUND seeks high total return by investing for      
capital growth and income.                                                      


   
WHAT ARE THE FUND'S PRINCIPAL INVESTMENT STRATEGIES?                            
    
   
The Fund primarily focuses on the common stocks of large, dividend-paying       
companies. These companies typically offer well-known products and services,    
and may enjoy strong earnings growth. In addition, the Fund invests a limited   
amount of its assets in mid-size companies that have the potential for rapid    
growth. The Fund's manager may sell a stock when its earnings prospects         
decline, or when it reaches its full potential based on the manager's economic  
forecast.                                                                       
    

Additional information about the Fund's investments is available in the Fund's  
annual and semiannual reports to shareholders. These reports discuss the market 
conditions and investment strategies that significantly affected the Fund's     
performance during the past fiscal year. You may obtain these reports at no     
cost by calling 1-800-368-3863.                                                 


WHAT ARE THE MAIN RISKS OF INVESTING IN THIS FUND?                              
   
GENERAL STOCK RISKS: The Fund's major risks are those of investing in the stock 
market. That means the Fund may experience sudden, unpredictable declines in    
the value of its shares, as well as periods of poor performance. Because stock  
values fluctuate, when you sell your investment you may receive more or less    
money than you originally invested.                                             
    
   
MEDIUM-SIZE COMPANIES: The Fund may invest in the stocks of medium-size         
companies. Medium-size companies often have narrower markets and more limited   
managerial and financial resources than larger, more established companies. As  
a result, their performance can be more volatile and they face greater risk of  
business failure, which could increase the volatility of the Fund's portfolio.  
    

   
    
   
FOREIGN SECURITIES: To a limited degree, the Fund may invest in foreign         
securities. Foreign investments involve additional risks, including currency    
fluctuations, political instability, differences in financial reporting         
standards, and less stringent regulation of securities markets.                 
    

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This Fund is appropriate for investors who have financial goals five years or   
more in the future, and who are comfortable with the risks described here. This 
Fund is not appropriate for investors concerned primarily with principal        
stability.                                                                      

The return information provided illustrates how the Fund's performance can      
vary, which is one indication of the risks of investing in the Fund. Please     
keep in mind that the Fund's past performance does not represent how the Fund   
will perform in the future.                                                     
   
CALENDAR YEAR TOTAL RETURNS
[BAR GRAPH]

1996     31.9%                                                                  
1997     30.4%                                                                  
    

   
THE RETURNS SHOWN ABOVE ARE FOR THE GROWTH AND INCOME FUND. THE FUND'S          
YEAR-TO-DATE RETURN THROUGH 6-30-98 WAS 18.9%.                                  
    

   
    

AVERAGE ANNUAL TOTAL RETURNS                                                    
   
AS OF 6-30-98                                                                   
    
   
FUND/INDEX              1-YEAR     SINCE INCEPTION
- ----------------------  ------  -------------------
GROWTH AND INCOME FUND  32.18%     33.12%(12-29-95)
- ----------------------  ------  -------------------
     S&P 500 Index      30.16%     30.09%     
- ----------------------  ------  -------------------
    

THE STANDARD & POOR'S 500 STOCK INDEX IS AN UNMANAGED INDEX GENERALLY           
REPRESENTATIVE OF THE MARKET FOR THE STOCKS OF LARGE-SIZE U.S. COMPANIES.       
   
BEST AND WORST QUARTERLY PERFORMANCE                                            
    
   
BEST QUARTER RETURN: 16.3% (2nd Q 1997) WORST QUARTER RETURN: 0.6% (4th Q 1997)
    

WHAT ARE THE FUND'S FEES AND EXPENSES?                                          

This section describes the fees and expenses that you may pay if you buy and    
hold shares of the Fund.                                                        

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SHAREHOLDER FEES (fees paid directly from your investment)                      
The Fund is 100% no-load, so you pay no fees to buy or sell shares.             
    

ANNUAL FUND OPERATING EXPENSES (expenses that are deducted from Fund assets)    
   
The costs of operating the Fund are deducted from the Fund's assets, which mean
you pay them indirectly. These costs are deducted before computing the daily    
share price or making distributions. As a result, they don't appear on your     
account statement, but instead reduce the amount of total return you receive.   
    

ANNUAL FUND OPERATING EXPENSES (AS A PERCENT OF AVERAGE NET ASSETS)             
Management fee          0.80%                                                   
Other expenses          0.40%                                                   
TOTAL FUND EXPENSES     1.20%                                                   

Example: This example is intended to help you compare the cost of investing in  
the Fund with the cost of investing in other mutual funds. The example assumes  
that you invest $10,000 in the Fund for the time periods indicated, and then    
redeem all of your shares at the end of those periods. The example also assumes 
that your investment has a 5% return each year and that the Fund's operating    
expenses remain the same. Although your actual costs may be higher or lower,    
based on these assumptions your costs would be:                                 

1 year       3 years       5 years        10 years                      
$122          $381          $660          $1,455                                


WHO ARE THE FUND'S INVESTMENT ADVISOR AND PORTFOLIO MANAGER?                    

Strong Capital Management serves as the investment advisor for the Growth and   
Income Fund. Rimas M. Milaitis is the Fund's portfolio manager, and has managed 
the Fund since its inception in December 1995. He has 11 years of investment    
experience. Before joining Strong, he was with Aon Advisors, where he managed   
conservative equity portfolios for four years.                                  


HOW CAN I BUY FUND SHARES?                                                      
There are several ways you can open a new account in the Fund.                  

- - BY MAIL: Complete and sign the application. Make your check or money order    
  payable to Strong Funds. Mail it to Strong Funds, P.O. Box 2936, Milwaukee,   
  WI 53201.                                                                     
- - BY PHONE OR BY INTERNET: If you are a current Strong Funds shareholder and    
  choose exchange privileges, you can exchange shares from one Strong account   
  to open another.                                                              

You can also open an account in person or through a broker-dealer.              

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The minimum initial investment is $2,500 for a regular account, $500 for an     
Education IRA, and $250 for an IRA or transfer or gift to minor account. If you 
establish an Automatic Investment Plan (not available for Education IRAs) of    
$50 or more per month, these minimums are waived. In all cases, the minimum for 
subsequent investments is $50. (For minimums on other retirement plans, call    
1-800-368-2882.)                                                                


HOW CAN I SELL FUND SHARES?                                                     
   
There are several ways you can sell (redeem) your Fund shares.                  
    

- - BY MAIL: You can write a letter of instruction, including your account        
  number, the dollar amount or number of shares you wish to redeem, each        
  owner's name, your street address, and the signature of each owner. Mail it   
  to Strong Funds, P.O. Box 2936, Milwaukee, WI 53201.                          
- - BY PHONE OR BY INTERNET: If you choose redemption privileges, you can sell    
  shares by phone or through our web site.                                      

You can also redeem shares in person, through a systematic withdrawal plan, or  
through a broker-dealer.                                                        


DOES THIS FUND PAY OUT DIVIDENDS OR CAPITAL GAINS? HOW ARE THEY TAXED?          
The Fund may earn income from dividends on the stocks in the portfolio, and may 
realize capital gains from appreciation on its holdings. The Fund intends to    
declare income quarterly, and capital gains annually. Unless you elect          
otherwise, all distributions of income and capital gains will be automatically  
reinvested in the Fund. These distributions are taxable regardless of whether   
you reinvest them or take them in cash.                                         

   
Income is taxable at ordinary federal income tax rates. Capital-gains           
distributions are taxed at rates based on how long the assets were held by the  
Fund. After the end of each calendar year, Strong sends shareholders a          
statement of the Fund's income and capital-gains distributions to assist in tax 
preparation.                                                                    
    

                                                                 Continued...
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WHAT SERVICES DOES STRONG FUNDS PROVIDE?                                        
Strong offers you a variety of ways to get information, monitor your            
investments, and buy and sell shares.                                           

   
- - Personal service 24 hours a day, 7 days a week                                
    
- - Automated telephone service                                                   
- - Online transaction services                                                   
- - Automatic investment plans                                                    
- - Payroll direct deposit                                                        
- - Automatic exchange services                                                   
- - Systematic withdrawal plans                                                   
- - Retirement plans for individuals and corporations                             

Strong representatives can tell you more about each of these services, and can  
also give you further information about buying and selling shares. Just call    
1-800-368-3863 anytime, day or night.                                           

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[STRONG LOGO]

STRONG FUNDS
P.O. Box 2936 Milwaukee, Wisconsin 53201
   
Strong Funds Distributors, Inc. 7749E98     GIN798P
    

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