REXALL SUNDOWN INC
S-3, 1998-04-22
PHARMACEUTICAL PREPARATIONS
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     As filed with the Securities and Exchange Commission on April 22, 1998

                                                     Registration No. 333 - ____


                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549
                                 --------------

                                    FORM S-3
                             REGISTRATION STATEMENT
                                      UNDER
                           THE SECURITIES ACT OF 1933
                                 --------------

                              REXALL SUNDOWN, INC.
             (Exact Name of Registrant as Specified in its Charter)
                                 --------------
      Florida                                                    59-1688986
 (State or Other Jurisdiction                                (I.R.S. Employer
 of Incorporation or Organization)                           Identification No.)

                          851 Broken Sound Parkway, NW
                            Boca Raton, Florida 33487
                                 (561) 241-9400

    (Address, Including Zip Code, and Telephone Number, Including Area Code,
                  of Registrant's Principal Executive Offices)
                                ----------------

                              Richard Werber, Esq.
                                 Vice President,
                          General Counsel and Secretary
                              Rexall Sundown, Inc.
                          851 Broken Sound Parkway, NW
                            Boca Raton, Florida 33487
                                 (561) 241-9400

            (Name, Address, Including Zip Code, and Telephone Number,
                   Including Area Code, of Agent for Service)
                                ----------------

                          Copies of communications to:

                              Paul Berkowitz, Esq.
                          Greenberg, Traurig, Hoffman,
                          Lipoff, Rosen & Quentel, P.A
                              1221 Brickell Avenue
                              Miami, Florida 33131
                                 (305) 579-0500
                               ------------------

                  Approximate date of commencement of proposed
                sale to the public: As soon as practicable after
                 this Registration Statement becomes effective.
                               -------------------

        If the only securities being registered on this Form are being offered
pursuant to dividend or interest reinvestment plans, please check the following
box. |_|

        If any of the securities being registered on this Form are to be offered
on a delayed or continuous basis pursuant to Rule 415 under the Securities Act
of 1933 (the "Securities Act"), other than securities offered only in connection
with dividend or interest reinvestment plans, check the following box.|X|
<PAGE>

        If this Form is filed to register additional securities for an offering
pursuant to Rule 462(b) under the Securities Act, please check the following box
and list the Securities Act registration statement number of the earlier
effective registration statement for the same offering. |_| _______________

        If this Form is a post-effective amendment filed pursuant to Rule 462(c)
under the Securities Act, check the following box and list the Securities Act
registration statement number of the earlier effective registration statement
for the same offering.
|-| ---------------

        If delivery of the prospectus is expected to be made pursuant to 
Rule 434, please check the following box. |_|


                         CALCULATION OF REGISTRATION FEE

  
<TABLE>
<CAPTION>

                                                                     Proposed                     Proposed                        
                                           Amount                Maximum Offering            Maximum Aggregate          Amount of
           Title of Shares                  to be               Price Per Share (1)          Offering Price (1)        Registration
          to be Registered               Registered                                                                        Fee
    
<S>             <C>                       <C>                        <C>                       <C>                      <C>       
  Common Stock, $.01 par value            1,442,308                  $34.40625                 $49,624,410.00           $14,640.00
  
</TABLE>

(1)  Estimated solely for the purpose of calculating the registration fee,
     pursuant to Rule 457, on the basis of the average high and low sales prices
     of the Company's Common Stock on April 21, 1998, as reported by the Nasdaq
     National Market.
- ---------------------
     The Registrant hereby amends this Registration Statement on such date or
dates as may be necessary to delay its effective date until the Registrant shall
file a further amendment which specifically states that this Registration
Statement shall thereafter become effective in accordance with Section 8(a) of
the Securities Act of 1933 or until the Registration Statement shall become
effective on such date as the Commission, acting pursuant to said Section 8(a),
may determine.
- --------------------------------------------------------------------------------

<PAGE>
                 SUBJECT TO COMPLETION, DATED ____________, 1998

PROSPECTUS

Information Contained Herein Is Subject To Completion Or Amendment. A
Registration Statement Relating To These Securities Has Been Filed With The
Securities And Exchange Commission. These Securities May Not Be Sold Nor May
Offers To Buy Be Accepted Prior To The Time The Registration Statement Becomes
Effective. This Prospectus Shall Not Constitute An Offer To Sell Or The
Solicitation Of An Offer To Buy Nor Shall There Be Any Sale Of These Securities
In Any State In Which Such Offer, Solicitation Or Sale Would Be Unlawful Prior
To Registration Or Qualification Under The Securities Laws Of Any Such State.

                                1,442,308 Shares

                              REXALL SUNDOWN, INC.
                                  Common Stock

         This Prospectus relates to an aggregate of 1,442,308 shares (the
"Shares") of common stock, par value $.01 per share (the "Common Stock") of
Rexall Sundown, Inc., a Florida corporation (the "Company"), which may be
offered, from time to time by certain shareholders of the Company (the "Selling
Shareholders"). The Company is registering the Shares on behalf of the Selling
Shareholders but the registration of the Shares does not necessarily mean that
any of the Shares will be offered or sold by the Selling Shareholders. See
"Selling Shareholders." The Company will not receive any of the proceeds from
the sale of Shares by the Selling Shareholders.

         The Company's Common Stock is quoted on the Nasdaq National Market
under the symbol "RXSD." On April 21, 1998, the closing sale price of the Common
Stock as reported by the Nasdaq National Market was $34.063 per share.

         The Company has been advised by the Selling Shareholders that they may
sell all or a portion of the Shares offered hereby from time to time on the
Nasdaq National Market or in the over-the-counter market in negotiated
transactions, directly or through broker-dealers or otherwise, and that such
Shares will be sold at market prices prevailing at the time of such sales or at
negotiated prices. Such broker-dealers may receive compensation in the form of
underwriting discounts, concessions or commissions from the Selling Shareholders
and/or purchasers of the Shares for whom they may act as agent (which
compensation may be in excess of customary commissions). To the extent required,
the specific Shares to be sold, the respective purchase prices and public
offering prices, names of such agent, dealer or underwriter, and any applicable
commissions or discounts with respect to a particular offer, will be set forth
in an accompanying Prospectus Supplement or, if appropriate, a post-effective
amendment to the Registration Statement of which this Prospectus is a part. In
connection with such sales, the Selling Shareholders and any broker-dealers
participating in such sales may be deemed to be underwriters as that term is
defined under the Securities Act of 1933, as amended (the "Securities Act").
Neither the Company nor the Selling Shareholders can presently estimate the
amount of commissions or discounts, if any, that will be paid by the Selling
Shareholders on account of sales of the Shares from time to time. In addition,
the Company has agreed to indemnify the Selling Shareholders against certain
liabilities, including liabilities under the Securities Act. See "Plan of
Distribution."

         The Company will pay all the expenses incurred in registering the
Shares, other than underwriting and brokerage commissions, discounts and fees.
The Company will pay all counsel fees and expenses incurred by the Selling
Shareholders in connection with the offering hereby up to $20,000. The Shares
are being registered at the request of the Selling Shareholders pursuant to a
Registration Rights Agreement between the Selling Shareholders and the Company
entered into in connection with the acquisition of Richardson Labs, Inc. by the
Company in January 1998.

         See "Risk Factors" beginning on Page 4 for a discussion of certain
factors that should be considered by prospective investors of the Shares offered
hereby.
                                                      ------------------------

  THESE SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVED BY THE SECURITIES AND
       EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION NOR HAS THE
           SECURITIES AND EXCHANGE COMMISSION OR ANY STATE SECURITIES
               COMMISSION PASSED UPON THE ACCURACY OR ADEQUACY OF
                   THIS PROSPECTUS. ANY REPRESENTATION TO THE
                         CONTRARY IS A CRIMINAL OFFENSE.

                The date of this Prospectus is ___________, 1998

                                       1
<PAGE>
                              AVAILABLE INFORMATION

         The Company is subject to the informational requirements of the
Securities Exchange Act of 1934, as amended (the "Exchange Act"), and in
accordance therewith files reports, proxy statements and other information with
the Securities and Exchange Commission (the "Commission"). Such reports, proxy
statements and other information filed by the Company may be inspected and
copied (at prescribed rates) at the public reference facilities maintained by
the Commission at 450 Fifth Street, NW, Room 1024, Washington, D.C. 20549 and at
the following regional offices of the Commission: 7 World Trade Center, Suite
1300, New York, New York 10048; 500 West Madison Street, Suite 1400, Chicago,
Illinois 60661; and 3475 Lenox Road, NE, Suite 1000, Atlanta, Georgia 30326. In
addition, such reports, proxy statements and other information can be obtained
from the Commission's web site at http://www.sec.gov. Quotations relating to the
Company's Common Stock appear on the Nasdaq National Market. Such reports, proxy
statements and other information concerning the Company can also be inspected at
the offices of the National Association of Securities Dealers, Inc., 1735 K
Street, NW, Washington, D.C. 20006.

         The Company has filed with the Commission a Registration Statement on
Form S-3 (the "Registration Statement") under the Securities Act, with respect
to the shares of Common Stock offered hereby. This Prospectus, which is a part
of the Registration Statement, does not contain all the information set forth
in, or annexed as exhibits to, such Registration Statement, certain portions of
which have been omitted pursuant to rules and regulations of the Commission. For
further information with respect to the Company and the shares of Common Stock
offered hereby, reference is hereby made to such Registration Statement,
including the exhibits thereto. Copies of such Registration Statement, including
exhibits, may be obtained from the aforementioned public reference facilities of
the Commission upon payment of the prescribed fees, examined at no charge at
such facilities or downloaded at no charge from the Commission's web site listed
above. Statements contained herein concerning any document filed as an exhibit
are not necessarily complete and, in each instance, reference is made to the
copy of such document filed as an exhibit to the Registration Statement. Each
such statement is qualified in its entirety by such reference.

                 INCORPORATION OF CERTAIN DOCUMENTS BY REFERENCE

         The following documents filed by the Company with the Commission under
the Exchange Act are incorporated in and made a part of this Prospectus by
reference:

         (a)      the Company's Annual Report on Form 10-K for the fiscal year 
                  August 31, 1997;

         (b)      the Company's Current Report on Form 8-K dated February 11,
                  1998, as amended on Form 8-K/A dated March 13, 1998;

         (c)      the Company's Proxy Statement dated December 29, 1997;

         (d)      the Company's Quarterly Reports on Form 10-Q for the fiscal
                  quarters ended November 30, 1997 and February 28, 1998; and

         (e)      the description of the Common Stock contained in the Company's
                  Registration Statement on Form 8-A dated June 7, 1993
                  (Registration No. 0-21884).

         All documents filed by the Company pursuant to Section 13(a), 13(c), 14
or 15(d) of the Exchange Act subsequent to the date hereof and prior to the
termination of this offering shall be deemed to be incorporated by reference
herein and to be a part hereof from the date of filing of such documents. Any
statement contained in a document incorporated or deemed to be incorporated by
reference herein shall be deemed to be modified or superseded for purposes of
this Prospectus to the extent that a statement contained herein, or in any other
subsequently filed documents, which also are incorporated or deemed to be
incorporated by reference herein, modifies or supersedes such statement. Any
such statement so modified or superseded shall not be deemed, except as so
modified or superseded, to constitute a part of this Prospectus.

                                       2
<PAGE>
         This Prospectus incorporates documents by reference which are not
presented herein or delivered herewith. The Company hereby undertakes to
provide, without charge, to each person, including any beneficial owner, to whom
a copy of this Prospectus is delivered, on the written or oral request of such
person, a copy of any or all of the information incorporated herein by
reference. Exhibits to any of such documents, however, will not be provided
unless such exhibits are specifically incorporated by reference into such
documents. The requests should be addressed to the Company's principal executive
offices: Attn: Secretary, 851 Broken Sound Parkway, NW, Boca Raton, Florida
33487, telephone number (561) 241-9400.

                                   THE COMPANY
General

         Rexall Sundown, Inc. (the "Company") develops, manufactures, markets
and sells vitamins, nutritional supplements and consumer health products through
three channels of distribution: sales to retailers, direct sales through
independent distributors and mail order. The Company offers a broad product line
of approximately 1,300 products consisting of approximately 1,900 stock keeping
units ("SKUs"), including vitamins in both multivitamin and single-entity
formulas, minerals, herbals, homeopathic remedies, weight management products,
skin care products and over-the-counter ("OTC") pharmaceuticals.

         The Company was incorporated in the State of Florida in 1976. The
Company's principal executive offices are located at 851 Broken Sound Parkway,
NW, Boca Raton, Florida 33487, and its telephone number is (561) 241-9400. As
used herein, the "Company" means Rexall Sundown, Inc. and its subsidiaries,
except where the context indicates otherwise.

Recent Developments

         On January 29, 1998, the Company consummated a merger with Richardson
Labs, Inc. ("Richardson"), located at 3475 Commercial Court, Meridian, Idaho
83642, whereby the Company issued 2,884,616 shares of Common Stock, to
Richardson's stockholders in exchange for all of the outstanding shares of
common stock of Richardson. Richardson develops, markets and sells a broad line
of dietary supplements consisting of approximately 100 SKUs primarily in diet
and weight management, women's and children's health and sports nutrition.
Distribution of its products occurs through the mass market, including mass
merchandisers, drug stores and grocery stores and specialty stores, including
health food retailers, natural product supermarkets and vitamin stores.

         The transaction was accounted for as a pooling of interests and,
accordingly, the Company's financial statements will include the financial
position and results of operations of Richardson for all periods presented. Net
sales and pro forma income (includes a pro forma adjustment for income taxes

                                       3
<PAGE>
related to the Subchapter S status of Richardson) of the Company, Richardson and
the combined companies for the year ended August 31, 1997, 1996 and 1995 are as
follows:
<TABLE>
<CAPTION>

                                                                 Fiscal year ended August 31,
                                                      ----------------------------------------------------
                                                           1997              1996              1995
                                                           ----              ----              ----
Net sales:
<S>                                                        <C>               <C>               <C>       
     Rexall Sundown                                        $  263,369        $  187,040        $  148,734
     Richardson                                                27,254            28,978            19,803
                                                           ----------        ----------        ----------             
          Combined                                         $  290,623        $  216,018        $  168,537
                                                           ==========        ==========        ==========

Pro forma income from continuing operations:
     Rexall Sundown                                       $    35,061       $    20,293       $    12,338
     Richardson                                                 2,115             2,760                10
                                                          -----------       -----------       -----------
          Combined                                        $    37,176       $    23,053       $    12,348
                                                          ===========       ===========       ===========

Diluted  income per share from continuing operations:
     Historical as previously reported                  $        0.52     $        0.33     $        0.21
                                                        =============     =============     =============
     Pro forma with Richardson                          $        0.53     $        0.36     $        0.20
                                                        =============     =============     =============


Weighted average common shares outstanding:
     Basic                                                     68,572            63,108            61,558
                                                        =============     =============     =============
     Diluted                                                   70,792            64,337            61,879
                                                        =============     =============     =============
</TABLE>

                                  RISK FACTORS

         The Shares offered hereby involve a high degree of risk, including the
risks described below. Prospective investors should carefully consider the
specific factors set forth below, as well as the other information contained in
this Prospectus, before deciding to invest in the Common Stock offered hereby.

         This Prospectus contains certain "forward-looking statements" within
the meaning of section 27A of the Securities Act of 1933, as amended (the
"Securities Act"), which represent the Company's expectations or beliefs,
including, but not limited to, statements concerning industry performance, the
Company's operations, economic performance, financial condition, growth and
acquisition strategies and margins and growth in sales of the Company's
products. For this purpose, any statements contained in this Prospectus that are
not statements of historical fact may be deemed to be forward-looking
statements. Without limiting the foregoing, words such as "may," "will,"
"expect," "believe," "anticipate," "intend," "estimate" or "continue" or the
negative or other variations thereof or comparable terminology are intended to
identify forward-looking statements. These statements by their nature involve
substantial risks and uncertainties, certain of which are beyond the Company's
control, and actual results may differ materially depending on a variety of
important factors, including those described below under this "Risk Factors"
section and elsewhere in this Prospectus.

Uncertainty Related to Acquisitions

         The Company intends to continue to pursue the acquisition of
complementary products, product lines or businesses. Acquisitions involve a
number of risks that could adversely affect the Company's operating results,
including the diversion of management's attention, the assimilation of
operations and personnel of the acquired companies, the amortization of acquired

                                       4
<PAGE>
intangible assets and the potential loss of key employees of the acquired
companies. There can be no assurance that the Company will consummate future
acquisitions on satisfactory terms, if at all, that adequate financing will be
available on terms acceptable to the Company, if at all, that any acquired
products, product lines or businesses will be successfully integrated or that
such products, product lines or businesses will ultimately have a positive
impact on the Company, its financial condition or results of operations.

Government Regulation

         The manufacturing, processing, formulation, packaging, labeling and
advertising of the Company's products are subject to regulation by one or more
federal agencies, including the United States Food and Drug Administration
("FDA"), the Federal Trade Commission ("FTC"), the Consumer Product Safety
Commission, the United States Department of Agriculture, the United States
Postal Service, the United States Environmental Protection Agency and the
Occupational Safety and Health Administration. These activities are also
regulated by various agencies of the states and localities in which the
Company's products are sold. In particular, the FDA regulates the safety,
labeling and distribution of dietary supplements, including vitamins, minerals,
herbs, food, OTC and prescription drugs and cosmetics. The regulations that are
promulgated by the FDA relating to the manufacturing process are known as
Current Good Manufacturing Practices ("CGMPs"), and are different for drug and
food products. In addition, the FTC has overlapping jurisdiction with the FDA to
regulate the labeling, promotion and advertising of vitamins, OTC drugs,
cosmetics and foods.

         The Dietary Supplement Health and Education Act of 1994 ("DSHEA") was
enacted on October 25, 1994. DSHEA amends the Federal Food, Drug and Cosmetic
Act by defining dietary supplements which include vitamins, minerals,
nutritional supplements and herbs, as a new category of food separate from
conventional food. DSHEA provides a regulatory framework to ensure safe, quality
dietary supplements and the dissemination of accurate information about such
products. Under DSHEA, the FDA is generally prohibited from regulating the
active ingredients in dietary supplements as drugs unless product claims, such
as claims that a product may heal, mitigate, cure or prevent an illness, disease
or malady, trigger drug status.

         DSHEA provides for specific nutritional labeling requirements for
dietary supplements and FDA's final regulations require that all dietary
supplements must be labeled in compliance with the regulations by no later than
March 23, 1999. DSHEA permits substantiated, truthful and non-misleading
statements of nutritional support to be made in labeling, such as statements
describing general well-being resulting from consumption of a dietary ingredient
or the role of a nutrient or dietary ingredient in affecting or maintaining a
structure or function of the body. The Company anticipates that the FDA will
finalize CGMPs which are specific to dietary supplements and require at least
some of the quality control provisions contained in the CGMPs for drugs. The
Company currently manufactures its vitamins and nutritional supplement products
in compliance with the applicable food CGMPs.

         The FDA has finalized some of its regulations, including those relating
to nutritional labeling requirements. The FDA also has under development
additional regulations to implement DSHEA. Final labeling regulations require
expanded or different labeling for the Company's vitamin and nutritional
products. The Company cannot determine what effect such regulations, when fully
implemented, will have on its business in the future. Such regulations could,
among other things, require the recall, reformulation or discontinuance of
certain products, additional recordkeeping, warnings, notification procedures
and expanded documentation of the properties of certain products and scientific
substantiation regarding ingredients, product claims, safety or efficacy.
Failure to comply with applicable FDA requirements can result in sanctions being
imposed on the Company or the manufacturers of its products, including, warning
letters, fines, product recalls and seizures.

         Governmental regulations in foreign countries where the Company plans
to commence or expand sales may prevent or delay entry into a market or prevent
or delay the introduction, or require the reformulation, of certain of the
Company's products.

         The Company's network marketing subsidiary, Rexall Showcase
International, Inc. ("Rexall Showcase"), is subject to regulation under various
international, state and local laws which include provisions regulating, among
other things, the operation of direct sales programs. In addition, many
 
                                      5
<PAGE>
countries currently have laws that would restrict or prohibit direct sales
companies, such as Rexall Showcase, from conducting business therein.

         In addition, the Company cannot predict whether new domestic or foreign
legislation regulating its activities will be enacted. Such new legislation
could have a material adverse effect on the Company.

Managing and Maintaining Growth

         The Company is currently experiencing a period of rapid growth and
expansion which has placed, and could continue to place, a significant strain on
the Company's management, customer service and support operations, sales and
administrative personnel and other resources. In order to serve the needs of its
existing and future customers, the Company has substantially increased and will
continue to increase its workforce, which requires the Company to attract,
train, motivate and manage qualified employees. The Company's ability to manage
its planned growth requires the Company to continue to expand its operating,
management, information and financial systems, all of which may significantly
increase its operating expenses. If the Company fails to achieve its growth as
planned or is unsuccessful in managing its anticipated growth, there could be a
material adverse effect on the Company. In addition, the Company's retail
customers are not generally bound to purchase products from the Company for any
significant length of time. Although the Company has entered into agreements
with certain of its retail customers, these agreements can generally be canceled
on short notice without cause and with minimal or no liability to such
customers. The loss of a significant customer or a number of customers, or a
significant reduction in purchase volume by or financial difficulty of such
customers, for any reason, could have a material adverse effect on the Company.

Effect of Adverse Publicity

         The Company's products consist of vitamins, minerals, herbs and other
ingredients that the Company regards as safe when taken as suggested by the
Company and that various scientific studies have suggested may involve health
benefits. While the Company conducts extensive quality control testing on its
products, the Company generally does not conduct or sponsor clinical studies
relating to the benefits of its products. The Company is highly dependent upon
consumers' perception of the overall integrity of its business, as well as the
safety and quality of its products and similar products distributed by other
companies which may not adhere to the same quality standards as the Company. The
Company could be adversely affected if any of the Company's products or any
similar products distributed by other companies should prove or be asserted to
be harmful to consumers or should scientific studies provide unfavorable
findings regarding the effectiveness of the Company's products. Rexall
Showcase's ability to attract and retain independent distributors could be
adversely affected by negative publicity relating to it or to other direct sales
organizations or by the announcement by any governmental agency of investigatory
proceedings regarding the business practices of Rexall Showcase or other direct
sales organizations.

Reliance on Independent Distributors of Rexall Showcase

         Rexall Showcase's sales are directly dependent upon the efforts of its
independent distributors, and any growth in sales volume will require an
increase in the productivity or the number of such distributors. As is typical
in the direct sales industry, there is turnover in distributors from year to
year, which requires the sponsoring and training of new distributors by existing
distributors in order to maintain the size of the distributor network. The
Company experiences seasonal decreases in distributor sponsoring and product
sales due to summer and winter holiday periods. Other factors such as general
economic conditions and negative publicity relating to Rexall Showcase or other
direct sales organizations could also adversely affect the ability of Rexall
Showcase to maintain or expand its distributor network. The loss of a key
distributor or group of distributors could adversely affect sales of Rexall
Showcase products and impair Rexall Showcase's ability to attract new
distributors.
                                       6
<PAGE>
Centralized Location of Manufacturing Operations; Availability of Raw Materials

         The Company currently manufactures and packages substantially all of
its products at its manufacturing facilities in Boca Raton and Deerfield Beach,
Florida, and, until the opening of its distribution facility in Sparks, Nevada,
distributed all of its products from its two distribution facilities in Boca
Raton. In addition, as part of the Company's recent acquisition of Richardson,
the Company also has a packaging and distribution facility in Meridian, Idaho.
Accordingly, any event resulting in the slowdown or stoppage of the Company's
manufacturing operations or distribution facilities in southern Florida could
have a material adverse effect on the Company. The Company maintains business
interruption insurance. There can be no assurance, however, that such insurance
will continue to be available at a reasonable cost or, if available, will be
adequate to cover any losses that may be incurred from an interruption in the
Company's manufacturing and distribution operations.

         Most of the raw materials in the Company's products are obtained from
third-party suppliers. Although the Company believes that all of its sources for
raw materials are reliable, any interruption of such supply could have a
material adverse effect on the Company.

Risks Associated with International Operations

         An element of the Company's future growth strategy is to increase the
distribution and sale of the Company's products into international markets. The
Company's existing and planned international operations are subject to political
and economic uncertainties, including, among other things, inflation, risk of
renegotiation or modification of existing agreements or arrangements with
governmental authorities, transportation, tariffs, export controls, government
regulation, trademark availability and registration issues, currency exchange
rate fluctuations, foreign exchange restrictions which limit the repatriation of
investments and earnings therefrom, changes in taxation, hostilities or
confiscation of property. Changes related to these matters could have a material
adverse effect on the Company.

Competition

         The market for the sale of vitamins and nutritional supplements is
highly competitive. Competition is based principally upon price, quality of
products and marketing support. There are numerous companies in the vitamin and
nutritional supplement industry selling products to retailers, including mass
merchandisers, drug store chains, independent drug stores, supermarkets and
health food stores. Most of these companies are privately held and the Company
is unable to precisely assess the size of such competitors. No company is
believed to control more than 10% of this market.

         The market for OTC pharmaceuticals and health and beauty care products
is also highly competitive. Competition is based principally upon price, quality
of products, customer service and marketing support. The Rexall brand competes
with nationally advertised brand name products and private label products.

         Although Rexall Showcase competes with other health and nutritional
food companies, the Company believes its primary competition stems from other
direct sales companies. The Company competes in the recruitment of independent
sales people with other direct sales organizations whose product lines may or
may not compete with the Company's products.

         Certain of the Company's competitors are substantially larger than the
Company and have greater financial resources.

Product Liability Claims

         As a marketer of vitamin and nutritional supplements and other products
that are ingested by consumers or applied to their bodies, the Company may be
subjected to various product liability claims, including, among others, that its
products contain contaminants or include inadequate instructions as to use or
inadequate warnings concerning side effects and interactions with other

                                       7
<PAGE>

substances. While such claims to date have not been material to the Company and
the Company maintains product liability insurance, there can be no assurance
that product liability claims and the resultant adverse publicity will not have
a material adverse effect on the Company.

Potential Year 2000 Issues

         The Company has initiated a Company-wide task force to review and
evaluate the Year 2000 issue as it relates to its internal computer systems and
third party computer systems as well as those of its vendors. The Company
expects to incur internal staff costs as well as consulting and other expenses
related to these issues. In addition, the appropriate course of action may
include a replacement or an upgrade of certain systems or equipment. The Company
believes the cost of such remedial corrective actions will not be material to
the Company's financial position, results of operations or cashflows.

         The task force is also working with the Company's vendors who are at
various stages in analyzing this issue; there can be no assurance that the
systems of other companies on which the Company's systems rely or interface with
will also be timely converted. The Company will continue to evaluate the
appropriate courses of corrective action as needed.

Concentration of Ownership; Certain Anti-takeover Considerations

         The Company's directors and executive officers and certain of its
affiliates beneficially own approximately 52% of the outstanding Common Stock,
substantially all of which are beneficially owned or controlled by Carl
DeSantis, Dean DeSantis and Damon DeSantis. Accordingly, these shareholders will
continue to have the ability to elect all of the directors of the Company and to
thereby direct or substantially influence the management, policies and business
operations of the Company and will have the power to control the outcome of any
matters submitted to a vote of the Company's shareholders. The Company's Board
of Directors has the authority to approve the issuance of 5,000,000 shares of
preferred stock and to fix the rights, preferences, privileges and restrictions,
including voting rights, of those shares without any further vote or action by
the Company's shareholders. The rights of the holders of Common Stock will be
subject to, and may be adversely affected by, the rights of holders of any
preferred stock that may be issued in the future. Certain provisions of Florida
law, as well as the issuance of preferred stock, could delay or inhibit the
removal of incumbent directors and could delay, defer, make more difficult or
prevent a merger, tender offer or proxy contest, or any change in control
involving the Company, as well as the removal of management, even if such events
would be beneficial to the interests of the Company's shareholders, and may
limit the price certain investors may be willing to pay in the future for shares
of Common Stock.

Volatility of Stock Price

         The Company's stock price has experienced significant volatility over
the past several years. Moreover, the stock market has from time to time
experienced extreme price and volume fluctuations which may be unrelated to the
operating performance of particular companies. Market conditions in the vitamin
and nutritional supplement industry and factors such as announcements of new
products by the Company, its competitors or third parties, and changes in
earnings estimates by analysts may have a significant effect on the price of the
Common Stock.

                                 USE OF PROCEEDS

         The Company will not receive any of the proceeds from the sale of the
Shares being offered by the Selling Shareholders hereunder. Expenses expected to
be incurred by the Company in connection with this offering are estimated at
approximately $30,000. See "Selling Shareholders."

                                        8

<PAGE>
                              SELLING SHAREHOLDERS

         All of the Shares offered hereby were acquired by the Selling
Shareholders in connection with the sale of their ownership interest in
Richardson to the Company. The following table sets forth certain information
with respect to the beneficial ownership of the Common Stock by the Selling
Shareholders.
<TABLE>
<CAPTION>

                                                  Number of           Number of Shares     Ownership of Shares of
Name and Address of                             Shares Owned           Offered Hereby        Common Stock After
Selling Shareholder (1)                       Prior to Offering                                 Offering (2)
- --------------------                          -----------------                                 ------------
                                            Shares      Percentage                          Shares      Percentage
                                            ------      ----------                          ------      ----------

<S>                                       <C>              <C>             <C>            <C>              <C> 
Abraham & Sons, LLC (3)                   2,163,462        3.0%            721,154        1,442,308        2.0%

Priddy Brothers Holdings, Inc. (3)(4)      721,154         1.0%            721,154            0              *
- --------------------------------
*        Less than 1%.
</TABLE>

(1)      The  address  of  Abraham & Sons,  LLC and  Priddy  Brothers  Holdings,
         Inc.  is 3475  Commercial  Court, Meridian, Idaho 83642.
(2)      Assumes all Shares registered hereby are sold. Since the Selling
         Shareholders may sell all, some or none of their Shares, no actual
         estimate can be made of the aggregate number of Shares that are to be
         offered hereby or the number or percentage of Shares that each Selling
         Shareholder will own upon completion of the offering to which this
         Prospectus relates.
(3)      Abraham & Sons, LLC is a limited liability company that is wholly-owned
         by a charitable trust that is controlled by Ed Priddy, the Executive
         Vice President, Chief Operating Officer and Chief Financial Officer of
         Richardson, Mark Priddy, the Executive Vice President and Chief
         Executive Officer of Richardson and John Priddy, the President of
         Richardson. Each of Ed, Mark and John Priddy is a Vice President of the
         Company and John Priddy is also a Director of the Company.
(4)      Ed Priddy, Mark Priddy and John Priddy are the sole stockholders of
         Priddy Brothers Holdings, Inc. with each owning one-third of the
         outstanding shares thereof.

                              PLAN OF DISTRIBUTION

         The Selling Shareholders have advised the Company that they may from
time to time sell all or part of the Shares in one or more transactions in the
over-the-counter market or on the Nasdaq National Market, in negotiated
transactions, or a combination of such methods of sale, at market prices
prevailing at the time of sale, at prices related to such prevailing market
prices or at negotiated prices. The Selling Shareholders may effect such
transactions by selling the Shares to or through broker-dealers, and such
broker-dealers may receive compensation in the form of underwriting discounts,
concessions or commissions from the Selling Shareholders and/or purchasers of
the Shares from whom they may act as agent (which compensation may be in excess
of customary commissions). In connection with such sales, the Selling
Shareholders and any broker-dealers or agents participating in such sales may be
deemed to be underwriters as that term is defined under the Securities Act.
Neither the Company nor the Selling Shareholders can presently estimate the
amount of commissions or discounts, if any, that will be paid by the Selling
Shareholders on account of their sale of Common Stock from time to time.

         Under the securities laws of certain states, the Shares may be sold in
such states only through registered or licensed brokers or dealers. In addition,
in certain states the Shares may not be sold unless the Shares have been
registered or qualified for sale in such state or an exemption from registration
or qualification is available and is satisfied.

                                       9
<PAGE>
         The Company will pay all of the expenses, estimated to be approximately
$30,000 (which includes all counsel fees and expenses of the Selling
Shareholders in connection with the offering hereby), incident to the
registration, offer and sale of the Shares to the public hereunder other than
commissions, fees and discounts of underwriters, brokers, dealers and agents.
The Company has agreed to indemnify the Selling Shareholders and any
underwriters against certain liabilities, including liabilities under the
Securities Act. The Selling Shareholders have also agreed to indemnify the
Company, its directors, officers, agents and representatives against certain
liabilities, including liabilities under the Securities Act. The Company will
not receive any of the proceeds from the sale of any of the Shares by the
Selling Shareholders.

         The Company has advised the Selling Shareholders that the
anti-manipulation rules of Regulation M under the Exchange Act may apply to
sales of Shares in the market and to the activities of the Selling Shareholders
and their affiliates. In addition, the Company will make copies of this
Prospectus available to the Selling Shareholders and has informed them of the
need for delivery of copies of this Prospectus to purchasers at or prior to the
time of any sale of the Shares offered hereby. The Selling Shareholders may
indemnify any broker-dealer that participates in transactions involving the sale
of the Shares against certain liabilities, including liabilities arising under
the Securities Act. At the time a particular offer of Shares is made, if
required, a Prospectus Supplement will be distributed that will set forth the
number of Shares being offered and the terms of the offering, including the name
of any underwriter, dealer or agent, the purchase price paid by any underwriter,
any discount commission and other item constituting compensation, any discount,
commission or concession allowed or reallowed or paid to any dealer, and the
proposed selling price to the public.

         The Company has agreed with the Selling Shareholders to use its best
efforts to keep the Registration Statement of which this Prospectus constitutes
a part effective for a period of time equal to the earlier of the disposition of
the Shares or such time as all of the Shares constituting consideration for
Richardson may be sold in one transaction under Rule 144 of the Securities Act.
The Company intends to de-register any of the Shares not sold by the Selling
Shareholders at the end of such period; however, at such time any unsold Shares
will be freely tradable subject to compliance with Rule 144.

         At the time a particular offer of Shares is made, to the extent
required, a supplement to this Prospectus will be distributed which will
identify and set forth the aggregate number of Shares being offered and the
terms of the offering, including the name or names of any underwriters, dealers
or agents, the purchase price paid by any underwriter for Shares purchased from
the Selling Shareholders, any discounts, commissions and other items
constituting compensation from the Selling Shareholders and/or the Company and
any discounts, commissions or concessions allowed or reallowed or paid to
dealers, including the proposed selling price to the public. Such supplement to
this Prospectus and, if necessary, a post-effective amendment to the
Registration Statement of which this Prospectus is a part, will be filed with
the Commission to reflect the disclosure of additional information with respect
to the distribution of the Shares.

                                  LEGAL MATTERS

         The validity of the shares of Common Stock being offered hereby is
being passed upon for the Company by Greenberg, Traurig, Hoffman, Lipoff, Rosen
& Quentel, P.A., 1221 Brickell Avenue, Miami, Florida 33131.

                                     EXPERTS

         The financial statements of the Company incorporated in this Prospectus
by reference to the Company's Annual Report on Form 10-K for the year ended
August 31, 1997, have been incorporated herein in reliance upon the report of
Coopers & Lybrand L.L.P., independent accountants, given on the authority of
that firm as experts in accounting and auditing.

                                       10

<PAGE>
<TABLE>
<S>                                                                              <C>
- -------------------------------------------------------------------------------  -----------------------------
No dealer, salesperson or any other person has been authorized to give any             1,442,308 Shares
information or to make any representation not contained in this Prospectus in
connection with this offering, and, if given or made, such information or
representation must not be relied upon as having been authorized by the Company,
the Selling Shareholders or the Underwriters. This Prospectus does not
constitute an offer to sell or a solicitation of an offer to buy any securities       Rexall Sundown, Inc.
other than the registered securities to which it relates, or an offer to sell or
solicitation of an offer to buy such securities in any jurisdiction where, or to
any person to whom, it is unlawful to make such an offer or solicitation.
Neither the delivery of this Prospectus nor any sale made hereunder shall, under
any circumstances, create any implication that there has been no change in the
affairs of the Company since the date hereof or that the information contained
herein is correct as of any time subsequent to the date hereof.

                                                                                 ------------------------------

                   TABLE OF CONTENTS                                                       PROSPECTUS

                                                                          Page   ______________________________


Available
Information...................................................................2
Incorporation Of Certain Documents By Reference...............................2
The
Company.......................................................................3
Risk
Factors.......................................................................4           April __, 1998
Use Of
Proceeds......................................................................8
Selling
Shareholders..................................................................9
Plan of
Distribution..................................................................9
Legal
Matters......................................................................10
Experts......................................................................10

- -------------------------------------------------------------------------------  -------------------------------
</TABLE>

                                       
<PAGE>

                                     PART II
                     INFORMATION NOT REQUIRED IN PROSPECTUS



Item 14.     Other Expenses of Issuance and Distribution.

         The Company will pay all of the expenses incurred in connection with
the offering described in this registration statement. Such expenses are
estimated to be as follows:

Securities and Exchange Commission registration fee...................$14,640.00
Legal fees and expenses...............................................$ 5,000.00
Accounting fees and expenses..........................................$ 7,500.00
Miscellaneous.........................................................$ 2,860.00

     Total............................................................$30,000.00

Item 15.     Indemnification of Directors and Officers.
             ------------------------------------------
         The Company has authority under the Florida Business Corporation Act to
indemnify its directors and officers to the extent provided for in such statute.
The Company's Amended and Restated Articles of Incorporation require the Company
to indemnify the Company's directors, officers, employees and agents. Insofar as
indemnification for liabilities under the Securities Act may be permitted to
directors, officers or persons controlling the Company, pursuant to the
foregoing provisions, or otherwise, the Company has been advised that in the
opinion of the Securities and Exchange Commission such indemnification is
against public policy as expressed in the Securities Act and is, therefore,
unenforceable. The Company also maintains directors' and officers' liability
insurance.

Item 16.       Exhibits
               --------
Exhibit
Number         Description
- -------        -----------
    5.1        Opinion of Greenberg, Traurig, Hoffman, Lipoff, Rosen & Quentel,
               P.A.

   23.1        Consent of Greenberg,  Traurig,  Hoffman,  Lipoff,  Rosen & 
               Quentel,  P.A. (contained in Exhibit 5.1 hereto)

   23.2        Consent of Coopers & Lybrand L.L.P.

   24.1        Power of Attorney (Reference is made to page II-3 of this
               Registration Statement.

Item 17.       Undertakings.
               -------------
         (a)      The undersigned Registrant hereby undertakes that:

                  (1)      It will include any additional or changed material
                           information on the plan of distribution.

                  (2)      For determining liability under the Securities Act,
                           each post-effective amendment shall be treated as a
                           new registration statement of the securities offered,
                           and the offering of such securities at that time to
                           be the initial bona fide offering.

                  (3)      File a post-effective amendment to remove from
                           registration any of the securities that remain unsold
                           at the end of the offering.

                                      II-1
<PAGE>

         (b) The undersigned registrant hereby undertakes that, for purposes of
         determining any liability under the Securities Act of 1933, each filing
         of the registrant's annual report pursuant to Section 13(a) or 15(d) of
         the Exchange Act (and, where applicable, each filing of an employee
         benefit plan's annual report pursuant to Section 13(a) or 15(d) of the
         Exchange Act) that is incorporated by reference in the registration
         statement shall be deemed to be a new registration statement relating
         to the securities offered therein, and the offering of such securities
         at that time shall be deemed to be the initial bona fide offering
         thereof.

         (c) Insofar as indemnification for liabilities arising under the
         Securities Act may be permitted to directors, officers, and controlling
         persons of the Registrant pursuant to the foregoing provisions, or
         otherwise, the Registrant has been advised that in the opinion of the
         Commission such indemnification is against public policy as expressed
         in the Securities Act and is, therefore, unenforceable. In the event
         that a claim for indemnification against such liabilities (other than
         the payment by the Registrant of expenses incurred or paid by a
         director, officer, or controlling person of the Registrant in the
         successful defense of any action, suit or proceeding) is asserted by
         such director, officer or controlling person in connection with the
         securities being registered, the Registrant will, unless in the opinion
         of counsel the matter has been settled by controlling precedent, submit
         to a court of appropriate jurisdiction the question whether such
         indemnification by it is against public policy as expressed in the
         Securities Act and will be governed by the final adjudication of such
         issue.

                                      II-2
<PAGE>



                                   SIGNATURES

         Pursuant to the requirements of the Securities Act, the Registrant
certifies that it has reasonable grounds to believe that it meets all of the
requirements for filing on Form S-3 and has duly caused this Registration
Statement to be signed on its behalf by the undersigned, thereunto duly
authorized, in the City of Boca Raton, State of Florida, on this 21st day of
April, 1998.

                              REXALL SUNDOWN, INC.


                              By:      /s/ Christian Nast
                                       ---------------------------------------
                                       Christian Nast, Chief Executive Officer
                                       and Director


                                POWER OF ATTORNEY

         KNOW ALL MEN BY THESE PRESENTS, that each person whose signature
appears below constitutes and appoints Carl DeSantis, Christian Nast and Geary
Cotton, and each of them, his true and lawful attorney-in- fact and agents, each
with full power of substitution and resubstitution, for him and in his name,
place and stead, in any and all capacities, to sign any and all amendments,
including post-effective amendments, to this Registration Statement, and to file
the same, with all exhibits thereto, and other documents in connection
therewith, with the Securities and Exchange Commission, granting unto said
attorneys-in-fact and agents, and each of them, full power and authority to do
and perform each and every act and thing requisite and necessary to be done, as
fully to all intents and purposes as he might or could do in person, hereby
ratifying and confirming all that each said attorneys-in-fact and agents or any
of them, or their or his substitute or substitutes, may lawfully do or cause to
be done by virtue hereof.

         Pursuant to the requirements of the Securities Act, this Registration
Statement has been signed by the following persons in the capacities and on the
dates indicated.
<TABLE>
<CAPTION>

Signature                                         Title                                           Date
<S>                                               <C>                                             <C>
/s/ Carl DeSantis                                 Chairman of the Board                           April 21, 1998
- ----------------------------------------------
Carl DeSantis

/s/Christian Nast                                 Director and Chief Executive Officer            April 21, 1998
- ----------------------------------------------
Christian Nast

/s/Damon DeSantis                                 Director and President                          April 21, 1998
- ----------------------------------------------
Damon DeSantis

/s/ Geary Cotton                                  Vice President - Finance, Chief                 April 21, 1998
- ----------------------------------------------    Financial Officer, Treasurer and Chief
Geary Cotton                                      Accounting Officer

/s/ Nickolas Palin                                Director and President -                        April 21, 1998
- ----------------------------------------------    Sundown Vitamins
Nickolas Palin

/s/ Dean DeSantis                                 Director                                        April 21, 1998
- ----------------------------------------------
Dean DeSantis

                                      II-3
<PAGE>

/s/ John Priddy                                   Director and President of                       April 21, 1998
- ----------------------------------------------    Richardson Labs, Inc.
John Priddy

/s/ Stanley Leedy                                 Director                                        April 21, 1998
- ----------------------------------------------
Stanley Leedy

________________________________                  Director                                        April __, 1998
Raymond Monteleone

/s/ Melvin Stith                                  Director                                        April 21, 1998
- ----------------------------------------------
Melvin Stith

</TABLE>

                                      II-4
<PAGE>


                                  EXHIBIT INDEX



Number            Description

    5.1           Opinion of Greenberg, Traurig, Hoffman, Lipoff, Rosen & 
                  Quentel, P.A.

   23.1           Consent of Greenberg, Traurig, Hoffman, Lipoff, Rosen & 
                  Quentel, P.A. (contained in Exhibit 5.1
                  hereto)

   23.2           Consent of Coopers & Lybrand L.L.P.

   24.1           Power of Attorney (Reference is made to page II-3 of this 
                  Registration Statement).









Paul Berkowitz
305-579-0685
                                                              April 21, 1998


Rexall Sundown, Inc.
851 Broken Sound Parkway, N.W.
Boca Raton, Florida 33487

         Re:      Registration Statement on Form S-3
                  ----------------------------------

Ladies and Gentlemen:

         We have acted as counsel to Rexall Sundown, Inc., a Florida corporation
(the "Company"), in connection with the registration statement on Form S-3 (the
"Registration Statement") being filed by the Company under the Securities Act of
1933, as amended, with respect to 1,442,308 shares (the "Shares") of the
Company's common stock, par value $.01 per share (the "Common Stock"), offered
by the Company and certain Selling Shareholders.

         In connection with the Registration Statement, we have examined,
considered and relied upon the following documents (collectively, the
"Documents"): the Registration Statement; the Company's Articles of
Incorporation and Bylaws, as amended to date; records of corporate proceedings
of the Company and such other documents and instruments and such matters of law
as we have considered necessary or appropriate for the expression of the
opinions contained herein.

         In rendering the opinions set forth below, we have assumed without
investigation the genuineness of all signatures and the authenticity of all
documents submitted to us as originals, the conformity to authentic original
documents of all documents submitted to us as copies, and the veracity of the
Documents. As to questions of fact material to the opinions expressed herein, we
have relied upon documents, records and instruments furnished to us by the
Company, without independently verifying the accuracy of such documents, records
and instruments.

         Based upon the foregoing examinations, and subject to the
qualifications set forth below, we are of the opinion that the Shares to be sold
by the Selling Shareholders pursuant to the Registration Statement have been
duly authorized and issued and are fully paid and non-assessable.

         Although we have acted as counsel to the Company in connection with
certain other matters, our engagement is limited to matters about which we have
been consulted. Consequently, there exist matters of a legal nature involving
the Company in which we have not been consulted and have not represented the
Company. This opinion letter is limited to the matters stated herein and no
opinions may be implied or inferred beyond the matters expressly 



<PAGE>
Rexall Sundown, Inc.
April 21, 1998
Page 2



stated herein. The opinions expressed herein are given as of this date, and we
assume no obligation to update or supplement our opinions to reflect any facts
or circumstances that may come to our attention or any change in law that may
occur or become effective at a later date.

         We hereby consent to the filing of this opinion as an exhibit to the
Registration Statement and to the reference to us under the caption "Legal
Matters" in the Prospectus contained in the Registration Statement. In giving
such consent, we do not admit that we are included within the category of
persons whose consent is required under Section 7 of the Act or the rules and
regulations promulgated thereunder.

                                        Very truly yours,

                                        GREENBERG TRAURIG HOFFMAN LIPOFF ROSEN  
                                         & QUENTEL, P.A.



                                        By:/s/ Paul Berkowitz
                                           ------------------------------------
                                            Paul Berkowitz






                                                                               

                       CONSENT OF INDEPENDENT ACCOUNTANTS

We consent to the incorporation by reference in this registration statement of
Rexall Sundown, Inc. on Form S-3 of our report dated October 10, 1997, on our
audits of the consolidated financial statements of Rexall Sundown, Inc. as of
August 31, 1997 and 1996, and for the years ended August 31, 1997, 1996 and
1995, which report is included in the Company's Annual Report on Form 10-K for
the year ended August 31, 1997. We also consent to the reference to our firm
under the caption "Experts."


Coopers & Lybrand L.L.P.

Miami, Florida
April 22, 1998


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