<PAGE>
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
_____________________
SCHEDULE 13G
(Rule 13d-102)
INFORMATION STATEMENT PURSUANT TO RULES 13d-1 AND 13d-2
UNDER THE SECURITIES EXCHANGE ACT OF 1934
(Amendment No. __)
Boston Communications Group, Inc.
----------------------------------------
(Name of Issuer)
Common Stock
--------------------------------------
(Title of Class of Securities)
100582 10 5
-----------
(CUSIP Number)
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SCHEDULE 13G
CUSIP No. 100582 10 5 Page 2 of 7
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____________________________________________________________________________
1. Name of Reporting Persons
S.S. or I.R.S. Identification Number of Above Persons
BURR, EGAN, DELEAGE & CO.
04-2681308
____________________________________________________________________________
2. Check the Appropriate Box if a Member of a Group - Not Applicable
____________________________________________________________________________
3. SEC Use Only
____________________________________________________________________________
4. Citizenship or Place of Organization
MASSACHUSETTS
____________________________________________________________________________
Number of Shares Beneficially Owned By Each Reporting Person With;
5. Sole Voting Power
N/A
____________________________________________________________________________
6. Shared Voting Power
2,497,230 PLEASE ALSO REFER TO ATTACHMENT A
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CUSIP No. 100582 10 5 Page 3 of 7
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____________________________________________________________________________
7. Sole Dispositive Power
N/A
____________________________________________________________________________
8. Shared Dispositive Power
2,497,230 PLEASE ALSO REFER TO ATTACHMENT A
____________________________________________________________________________
9. Aggregate Amount Beneficially Owned by Each Reporting Person.
2,497,230 PLEASE ALSO REFER TO ATTACHMENT A
____________________________________________________________________________
10. Check Box if the Aggregate Amount in Row (9) Excludes Certain Shares.
Not Applicable
____________________________________________________________________________
11. Percent of Class Represented by Amount in Row 9.
19.6%
____________________________________________________________________________
12. Type of Reporting Person.
IA
____________________________________________________________________________
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CUSIP No. 100582 10 5 Page 4 of 7
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SCHEDULE 13G
Item 1(a). Name of Issuer:
- ---------------------------
Boston Communications Group, Inc.
Item 1(b). Address of Issuer's Principal Executive Offices:
- ------------------------------------------------------------
100 Sylvan Road
Woburn, MA 01801
Item 2(a). Name of Person Filing:
- ----------------------------------
BURR, EGAN, DELEAGE & CO.
Item 2(b). Address of
Principal Business Office or, if None, Residence:
- -------------------------------------------------
ONE POST OFFICE SQUARE
SUITE 3800
BOSTON, MA 02109
Item 2(c). Citizenship:
- ------------------------
MASSACHUSETTS
Item 2(d). Title of Class of Securities:
- -----------------------------------------
Common Stock
Item 2(e). CUSIP Number:
- -------------------------
100582 10 5
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CUSIP No. 100582 10 5 Page 5 of 7
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Item 3:
- -------
Not Applicable
Item 4. Ownership:
- -------------------
(a) Amount Beneficially Owned:
2,497,230
(b) Percent of Class:
19.6%
(c) Number of shares as to which such person has:
(i) sole power to vote or to direct the vote:
N/A
(ii) shared power to vote or to direct the vote:
2,497,230 PLEASE ALSO REFER TO ATTACHMENT A
(iii) sole power to dispose or to direct the
disposition of:
N/A
(iv) shared power to dispose or to direct the
disposition of:
2,497,230 PLEASE ALSO REFER TO ATTACHMENT A
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CUSIP No. 100582 10 5 Page 6 of 7
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Item 5. Ownership of Five Percent or Less of a Class:
- ------------------------------------------------------
Not Applicable
Item 6. Ownership of More Than Five Percent on Behalf of Another Person:
- -------------------------------------------------------------------------
Not Applicable
Item 7. Identification and Classification of the Subsidiary which Acquired the
Security Being Reported by the Parent Holding Company:
- -----------------------------------------------------------
Not Applicable
Item 8. Identification and Classification
of Members of the Group:
- --------------------------------------------
Not Applicable
Item 9. Notice of Dissolution of Group:
- ----------------------------------------
Not Applicable
Item 10. Certification:
- ------------------------
Not Applicable
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CUSIP No. 100582 10 5 Page 7 of 7
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SIGNATURE
After reasonable inquiry and to the best of my knowledge and belief, I certify
that the information set forth in this statement is true, complete and correct.
February 10, 1997
----------------------------------
Date
BURR, EGAN, DELEAGE & CO.
-------------------------------
/s/ EILEEN McCARTHY
-------------------------------
Eileen McCarthy
Vice President
<PAGE>
ATTACHMENT A
BOSTON COMMUNICATIONS GROUP, INC.
BURR, EGAN, DELEAGE & CO. IS A VENTURE CAPITAL FIRM WHICH DIRECTLY OR
INDIRECTLY PROVIDES INVESTMENT ADVISORY SERVICES TO VARIOUS VENTURE CAPITAL
FUNDS, INCLUDING: ALTA III LIMITED PARTNERSHIP, ALTA JAMI BOSTON LIMITED
PARTNERSHIP, GALLION PARTNERS II, C.V. SOFINNOVA PARTNERS FOUR AND GOLDEN COINS
N.V. THE BENEFICIAL OWNERSHIP OF THESE FIVE FUNDS AT DECEMBER 31, 1996 IS AS
FOLLOWS:
TOTAL
COMMON
Fund SHARES
---- ------
Alta III Limited Partnership 2,083,812
Alta Jami Boston Limited Partnership 22,326
Gallion Partners II 177,027
C.V. Sofinnova Partners Four 212,859
Golden Coins N.V. 1,206
---------
Total 2,497,230
=========
THE RESPECTIVE GENERAL PARTNERS OF THESE FUNDS EXERCISE SOLE VOTING AND
INVESTMENT POWER WITH RESPECT TO THE SHARES HELD BY THE FUNDS.
THE PRINCIPALS OF BURR, EGAN, DELEAGE & CO. ARE GENERAL PARTNERS OF 1) ALTA III
MANAGEMENT PARTNERS LIMITED PARTNERSHIP (WHICH IS THE GENERAL PARTNER OF ALTA
III LIMITED PARTNERSHIP) AND 2) ALTA JAMI BOSTON LIMITED PARTNERSHIP. AS GENERAL
PARTNERS OF THESE FUNDS, THEY MAY BE DEEMED TO SHARE VOTING AND INVESTMENT
POWERS FOR THE SHARES HELD BY THESE FUNDS. BURR, EGAN, DELEAGE & CO. SERVES AS
AN ADVISOR TO GALLION PARTNERS II, C.V. SOFINNOVA PARTNERS FOUR AND GOLDEN COINS
N.V. THE PRINCIPALS OF BURR, EGAN, DELEAGE & CO. DISCLAIM BENEFICIAL OWNERSHIP
OF ALL OF THE SHARES HELD BY THE FOREGOING FUNDS EXCEPT TO THE EXTENT OF THEIR
PECUNIARY INTERESTS THEREIN.
MR. CRAIG L. BURR IS A DIRECTOR OF THE COMPANY AND A PRINCIPAL OF BURR, EGAN,
DELEAGE & CO. HE PERSONALLY DOES NOT OWN ANY SHARES OF THE COMPANY. HE DISCLAIMS
BENEFICIAL OWNERSHIP OF ALL SHARES OWNED BY THE ABOVE-MENTIONED FUNDS EXCEPT TO
THE EXTENT OF HIS PECUNIARY INTERESTS THEREIN.
