ELLETT BROTHERS INC
DEF 14A, 2000-04-13
MISC DURABLE GOODS
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<PAGE>   1

                                  SCHEDULE 14A
                                 (RULE 14A-101)

                     INFORMATION REQUIRED IN PROXY STATEMENT

                            SCHEDULE 14A INFORMATION

           Proxy Statement Pursuant to Section 14(a) of the Securities
                      Exchange Act of 1934 (Amendment No. )


Filed by the registrant [X]

Filed by a party other than the registrant [ ]

Check the appropriate box:

[ ] Preliminary proxy statement     [ ] Confidential, for Use of the Commission
                                        Only (as permitted by Rule 14a-6(e) (2))
[X] Definitive proxy statement

[ ] Definitive additional materials

[ ] Soliciting material pursuant to Rule 14a-11(c) or Rule 14a-12


                              ELLETT BROTHERS INC.
                (Name of Registrant as Specified In Its Charter)




Payment of filing fee (Check the appropriate box):

[X]  No fee required.

[ ]  Fee computed on table below per Exchange Act Rules 14a-6(i) (1) and 0-11.

     (1)  Title of each class of securities to which transaction applies:

     (2)  Aggregate number of securities to which transaction applies:

     (3)  Per unit price or other underlying value of transaction computed
          pursuant to Exchange Act Rule 0-11 (set forth the amount on which the
          filing fee is calculated and state how it was determined):

     (4)  Proposed maximum aggregate value of transaction:

     (5)  Total fee paid:

[ ]  Fee paid previously with preliminary materials:

[ ]  Check box if any part of the fee is offset as provided by Exchange Act Rule
     0-11(a) (2) and identify the filing for which the offsetting fee was paid
     previously. Identify the previous filing by registration statement number,
     or the Form or Schedule and the date of its filing.

     (1)  Amount Previously Paid:

     (2)  Form, Schedule or Registration Statement No.:

     (3)  Filing Party:

     (4)  Date Filed:


<PAGE>   2

                              ELLETT BROTHERS, INC.
                               267 COLUMBIA AVENUE
                          CHAPIN, SOUTH CAROLINA 29036



                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS

                                  May 17, 2000



         The Annual Meeting of Shareholders of Ellett Brothers, Inc. will be
held at the Company's offices at 267 Columbia Avenue, Chapin, South Carolina on
Wednesday, May 17, 2000, at 10:00 a.m., for the following purposes:

         (1)      To elect six members to the Board of Directors;

         (2)      To ratify the appointment of the Company's independent
                  auditors, subject to the acceptance by the Company's Board of
                  Directors of a definitive fee proposal; and

         (3)      To transact such other business as may properly come before
                  the Annual Meeting or any adjournments thereof.

         Only shareholders whose names appeared of record on the books of the
Company at the close of business on April 5, 2000 will be entitled to notice of
and to vote at the Annual Meeting or any adjournments thereof.



                                             E. Wayne Gibson
                                             Secretary


Dated: April 14, 2000





YOU ARE REQUESTED TO FILL IN, DATE, SIGN AND RETURN THE PROXY SUBMITTED HEREWITH
IN THE ENCLOSED ENVELOPE. THE GIVING OF SUCH PROXY WILL NOT AFFECT YOUR RIGHT TO
REVOKE SUCH PROXY OR TO VOTE IN PERSON SHOULD YOU LATER DECIDE TO ATTEND THE
MEETING.

<PAGE>   3

                              ELLETT BROTHERS, INC.
               267 COLUMBIA AVENUE, CHAPIN, SOUTH CAROLINA 29036

                                 PROXY STATEMENT


GENERAL

         This Proxy Statement is furnished in connection with the solicitation
of proxies by the Board of Directors of Ellett Brothers, Inc. (the "Company") to
be used in voting at the Annual Meeting of Shareholders of the Company to be
held at the offices of the Company at 267 Columbia Avenue, Chapin, South
Carolina, on Wednesday, May 17, 2000, at 10:00 a.m., and at any adjournments
thereof. This Proxy Statement and the accompanying form of proxy are being
mailed to shareholders commencing on or about April 5, 2000.

         The Board of Directors does not presently intend to bring any business
before the Annual Meeting other than the specific proposals referred to in this
Proxy Statement and specified in the notice of the Annual Meeting. So far as is
known to the Board of Directors, no other matters are to be brought before the
Annual Meeting. If any other business properly comes before the Annual Meeting,
however, it is intended that proxies, in the form enclosed, will be voted on
such matters in accordance with the judgment of the persons voting such proxies.

         You are requested to complete, date and sign the accompanying form of
proxy and promptly return it in the accompanying envelope. All proxies that are
properly executed and returned, and that are not revoked, will be voted at the
Annual Meeting in accordance with the instructions indicated on the proxies. If
no instructions are indicated, such proxies will be voted "for" each of the
proposals described in this Proxy Statement, including election of the director
nominees set forth in this Proxy Statement.

         Any shareholder who has signed the proxy referred to in this Proxy
Statement may revoke it at any time before it is exercised at the Annual Meeting
by (i) delivering to the Corporate Secretary of the Company a written notice,
bearing a date later than the proxy, stating that the proxy is revoked, (ii)
signing and so delivering a proxy relating to the same shares and bearing a
later date prior to the vote at the Annual Meeting or (iii) attending the Annual
Meeting and voting in person (although attendance at the Annual Meeting will
not, by itself, revoke a proxy). Whether or not you plan to attend the Annual
Meeting, you are urged to sign and return the enclosed proxy.

         The quorum required for the transaction of business at the Annual
Meeting is a majority of shares of the Company's no par value common stock (the
"Common Stock") issued and outstanding on the record date, which shares must be
present in person or represented by proxy at the Annual Meeting. Directions to
withhold authority to vote for directors, abstentions and broker non-votes will
be considered shares present in person or by proxy and entitled to vote and
therefore will be counted for purposes of determining whether there is a quorum
at the Annual Meeting. A broker non-vote occurs when a broker or other nominee
holding shares for a beneficial owner votes on one proposal, but does not vote
on another proposal because the broker or other nominee does not have the
discretionary voting power and has not received voting instructions from the
beneficial owner.

         The Tuscarora Corporation, Tuscarora Marketing Group, Inc., EWG
Investments, Inc., and Tuscarora Foundation, Inc. together own over 50% of the
Common Stock eligible to be voted at the Annual Meeting. Consequently, these
four shareholders, as a group, are in a position to control the outcome of each
matter currently scheduled to be brought to a vote at the Annual Meeting. Each
of these corporations has indicated to the Company that it intends to vote all
of the shares of Common Stock owned by it in favor of the election of each of
the six nominees for election as a director, and in favor of the ratification of
the appointment of the Company's independent auditors subject to the acceptance
by the Company's Board of Directors of a definitive fee proposal. In such event,
each of the six nominees listed in this Proxy Statement will be elected to the
Board of Directors, and the appointment of PricewaterhouseCoopers, LLP as the
Company's independent auditors for the 2000 fiscal year will be ratified subject
to the acceptance by the Company's Board of Directors of a definitive fee
proposal, regardless of the votes that may be cast by the holders of the balance
of the outstanding shares of Common Stock.

         The cost of preparing, assembling and mailing this Proxy Statement and
the form of proxy will be borne by the Company. Directors and officers of the
Company may also solicit proxies personally or by telephone or telegram;
however, no compensation will be paid for such solicitations. In addition, the
Company will bear the expenses of brokerage houses and other custodians,
nominees and fiduciaries, who, at the request of the Company, may send proxies
and proxy solicitation material to their clients and principals.


                                       1
<PAGE>   4

VOTING SECURITIES OUTSTANDING

         The Board of Directors has fixed the close of business on April 5,
2000, as the record date and time for the determination of shareholders entitled
to notice of, and to vote at, the Annual Meeting or at any adjournments thereof.
As of April 5, 2000, there were 4,316,518 issued and outstanding shares of the
Common Stock. All of such shares are eligible to be voted on each matter
currently scheduled to come before the Annual Meeting and there are no other
outstanding shares of capital stock of the Company eligible to be voted at the
Annual Meeting. Cumulative voting for the election of directors is not available
under the Company's Articles of Incorporation. Consequently, each eligible share
of Common Stock is entitled to one vote on each matter to be voted upon at the
Annual Meeting.

DIRECTORS AND EXECUTIVE OFFICERS

         The directors and executive officers of the Company consist of the
persons named in the table below, each of whom holds the position reflected as
being held by him in the table. Each director has been elected to serve until
the next Annual Meeting of shareholders of the Company or until his successor is
elected and qualified. The executive officers of the Company were elected by,
and serve at the discretion of, the Board of Directors. Additional information
with respect to those persons who serve as directors and executive officers is
set forth below:

Name                      Age      Position
- ----                      ---      --------

Joseph F. Murray, Jr.     50       President; Chief Executive Officer; Director

P. Douglas McMillan       56       Executive Vice President

George E. Loney           54       Chief Financial Officer

Robert D. Gorham, Jr.     68       Chairman of the Board of Directors

E. Wayne Gibson           47       Chairman of the Executive Committee;
                                   Secretary; Director

William H. Batchelor      68       Director

Charles V. Ricks          66       Director

William H. Stanley        74       Director


                                       2
<PAGE>   5

JOSEPH F. MURRAY, JR. has served as President and Chief Executive Officer of the
Company since he was hired in April 1991. Prior to joining the Company, he
served for one and a half years as Vice President of Sales and Marketing for
Simmons Outdoor Corporation, a major sports optical company specializing in
firearm scopes, binoculars, and telescopes. Mr. Murray has over twenty-five
years of experience in the telemarketing and sporting goods distribution
business, having served prior to 1989 as President and Chief Executive Officer
for the last three of his fifteen years with Southern Gun and Tackle
Distributors, which at that time was one of the nation's largest sporting goods
distributors. He has served in several industry organizations and is past
President of the National Association of Sporting Goods Wholesalers. Mr. Murray
attended the University of Bridgeport in Connecticut. Mr. Murray has been a
director of the Company since June 1993.

P. DOUGLAS MCMILLAN joined Ellett Brothers as Executive Vice President on July
1, 1998 and brings years of varied experience in financial and operational
positions, including his most recent experience in the distribution industry.
Prior to joining the Company, he served six years as President and Chief
Executive Officer of Allison-Erwin Company, a marketing and wholesale
distribution company. Prior to working for Allison-Erwin, Mr. McMillan held
positions with Blue Bell, Inc., Monsanto Company, Hartmarx, Beatrice Foods
Company, and The Tuscarora Corporation. He has over thirty years of increasingly
responsible and diverse experience in both public and private companies. Mr.
McMillan is a graduate of the University of North Carolina at Chapel Hill.

GEORGE E. LONEY joined Ellett Brothers as Chief Financial Officer on April 1,
1998. For the previous seven years, he was Senior Vice President of Finance,
Chief Financial Officer and Treasurer for Merchants Inc., a retailer and
wholesale distributor in the tire and automotive service industry. Prior to
that, Mr. Loney was Executive Vice President and Chief Financial Officer for
Dart Drug Stores, Inc. His background includes experience in information systems
and warehouse distribution. Mr. Loney is a member of the American Institute of
Certified Public Accountants and is a graduate of the University of Dayton with
a degree in accounting.

ROBERT D. GORHAM, JR. is a private investor and, since 1965, has been the
controlling shareholder and a director of The Tuscarora Corporation, a private
holding company based in Rocky Mount, North Carolina. Mr. Gorham received his
masters degree in business administration from Harvard University. Mr. Gorham
has been a director and has served as Chairman of the Board of Directors of the
Company since The Tuscarora Corporation acquired it in 1985.

E. WAYNE GIBSON has served as President and a director of The Tuscarora
Corporation since 1982 and as President and sole shareholder of EWG Investments,
Inc. since 1982. He has served The Tuscarora Corporation in numerous full time
positions since 1976, including Chief Financial Officer and Executive Vice
President. Mr. Gibson received his masters degree in business administration
from the University of North Carolina at Chapel Hill. Mr. Gibson has been a
director and has served as Chairman of the Executive Committee and Secretary of
the Company since The Tuscarora Corporation acquired it in 1985.

WILLIAM H. BATCHELOR served as City Manager of the City of Rocky Mount, North
Carolina for seventeen years, prior to his retirement on December 31, 1994. He
also held that office for ten years prior to 1970. He has served as a director
of The Tuscarora Corporation for over twenty-five years and served as its
Executive Vice President from 1970 to 1976. Following his retirement as City
Manager, he returned to this executive officer position with Tuscarora. From
1986 until 1998, he served as Chairman of the Board of New Southern of Rocky
Mount, Inc., a peanut and cotton seed processing company. Mr. Batchelor is a
graduate of North Carolina State University. Mr. Batchelor has been a director
of the Company since The Tuscarora Corporation acquired it in 1985.

CHARLES V. RICKS has been a financial and tax advisor since 1958. He has been an
independent consultant to a number of closely-held businesses since August 1985
when he resigned as partner in charge of the Charlotte, North Carolina tax
practice of Price Waterhouse. Prior to joining Price Waterhouse in 1975, he had
been a partner in a private investment partnership for four years. He also was
associated with Arthur Anderson & Co. for approximately twelve years, resigning
as a tax partner in January 1971. Mr. Ricks graduated summa cum laude from Duke
University. Mr. Ricks has been a director of the Company since 1993.

WILLIAM H. STANLEY is past President, Chairman, and Chief Executive Officer of
Peoples Bank & Trust Co. of Rocky Mount, North Carolina. He served in various
capacities for Peoples Bank from 1950 to 1985. Since his retirement from Peoples
Bank he has served as a director of Boddie-Noell Restaurant Properties, Inc., a
director of Rocky Mount Mills, and Chairman of the Nash County Social Services
Board. Mr. Stanley has been a director of the Company since 1995.


                                       3
<PAGE>   6

SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

         The following table sets forth certain information known to the Company
regarding the beneficial ownership of the Common Stock of the Company as of
April 5, 2000. Information is presented for (i) shareholders owning more than
five percent of the outstanding Common Stock, (ii) each director, (iii) each
executive officer named in the Summary Compensation Table set forth in this
Proxy Statement, and (iv) all directors and executive officers, as a group.
Except as otherwise specified, each of the shareholders named in the table has
indicated to the Company that such shareholder has sole voting and investment
power with respect to all shares of Common Stock beneficially owned by that
shareholder.

<TABLE>
<CAPTION>

Name                                               Number of Shares(1)    Percent(1)
- ------------------------------------------------------------------------------------
<S>                                                   <C>                   <C>

E. Wayne Gibson(2)
     Chairman of the Executive Committee,
     Secretary and Director                           2,620,900(3)          60.7%

Robert D. Gorham, Jr.(2)
     Chairman of the Board                            2,070,900(4)          48.0%
The Tuscarora Corporation(2)                          1,945,000             45.1%
EWG Investments, Inc.(2)                                550,000             12.7%

Gilder, Gagnon, Howe & Co., L.L.C. (2)                  655,650             15.2%

Dimensional Fund Advisors Inc. (2)                      315,900              7.3%

Joseph F. Murray, Jr.
     President, Chief Executive Officer
     and Director                                       145,918              3.4%

P. Douglas McMillan
     Executive Vice President                           160,000(5)           3.6%

George E. Loney
     Chief Financial Officer                             15,000(6)           *

William H. Batchelor
     Director                                             5,000(7)           *

William H. Stanley
     Director                                             3,700              *

Charles V. Ricks
     Director                                                -0-            -0-

All directors and executive officers as a group
     (8 persons)                                      2,945,518             68.2%
</TABLE>

- --------------------
* Amount represents less than 1.0%

(1)  Beneficial ownership is determined in accordance with the rules and
     regulations of the Securities and Exchange Commission and generally
     includes voting or investment power with respect to securities. Shares of
     Common Stock issuable upon the exercise of options currently exercisable or
     convertible, or exercisable or convertible within 60 days, are deemed
     outstanding for computing the percentage ownership of the person holding
     such options, but are not deemed outstanding for computing the percentage
     ownership of any other person. Percentage ownership is based on 4,316,518
     shares on the Record Date.

(2)  The address of E. Wayne Gibson, Robert D. Gorham, Jr., The Tuscarora
     Corporation, and EWG Investments, Inc. is Post Office Box 912, Rocky Mount,
     North Carolina 27802. The address of Dimension Fund Advisors Inc. is 1299
     Ocean Avenue, 11th Floor, Santa Monica, California 90401. The address of
     Gilder, Gagnon, Howe & Co., L.L.C. is 1775 Broadway, 26th Floor, New York,
     New York 10019.

(3)  Shares reflected as beneficially owned include all shares reflected in the
     table as beneficially owned by The Tuscarora Corporation and EWG
     Investments, Inc., 40,000 shares owned by Tuscarora Marketing Group, Inc.
     and 85,900 shares owned by Tuscarora Foundation, Inc., a charitable
     foundation of which Mr. Gibson is a director and an executive officer. Mr.
     Gibson is the sole shareholder and President of EWG Investments, Inc;
     President, a director and a principal shareholder of The Tuscarora
     Corporation, and President and a director of Tuscarora Marketing Group,
     Inc.

(4)  Shares reflected as beneficially owned include all shares reflected in the
     table as beneficially owned by The Tuscarora Corporation, 40,000 shares
     owned by Tuscarora Marketing Group, Inc. and 85,900 shares owned by
     Tuscarora Foundation, Inc., a charitable foundation of which Mr. Gorham is
     a director. Mr. Gorham is the majority shareholder and a director of The
     Tuscarora Corporation, and the sole shareholder and a director of Tuscarora
     Marketing Group, Inc.

(5)  Shares reflected as beneficially owned include 50,000 shares issuable
     pursuant to a currently exercisable stock option at $10 per share, 50,000
     shares issuable pursuant to a currently exercisable stock option at $15 per
     share, and 40,000 shares issuable pursuant to a restricted stock grant.

(6)  Shares reflected as beneficially owned are issuable pursuant to the
     exercise of a stock option.

(7)  Excludes shares owned by The Tuscarora Corporation and Tuscarora Marketing
     Group, Inc. Mr. Batchelor is a director of both of such corporations.



                                       4
<PAGE>   7

Section 16(a) of the 1934 Act requires the directors and officers of the Company
to file reports of holdings and acquisitions in Common Stock with the Securities
and Exchange Commission ("SEC"). Based on Company records and other information,
the Company believes that all SEC filing requirements applicable to its
directors and officers were complied with in respect to the Company's 1999
fiscal year.

                                  PROPOSAL ONE
                              ELECTION OF DIRECTORS

         Pursuant to the authority granted to it by the Company's Bylaws, the
Board of Directors has set the size of the Board at six members. The Executive
Committee of the Board of Directors has recommended six nominees for election as
directors, consisting of the existing six members of the Board of Directors, to
serve until the next Annual Meeting of shareholders or until their respective
successors shall have been elected and shall have qualified. The nominees for
Directors are: William H. Batchelor, E. Wayne Gibson, Robert D. Gorham, Jr.,
Joseph F. Murray, Jr., Charles V. Ricks, and William H. Stanley.

         The persons nominated will be elected if they receive a plurality of
the votes cast in the election of directors. Directions to withhold authority,
abstentions and broker non-votes in the election of directors will not be
included in determining a plurality. "Plurality" means that the individuals who
receive the largest number of votes cast are elected as directors up to the
maximum number of directors to be elected at the Annual Meeting. The proxies
solicited for this meeting cannot be voted for a greater number of persons than
the number of nominees named. Cumulative voting in the election of directors is
not permitted by the Company's Articles of Incorporation. If any nominee shall
become unavailable for any reason, the persons named in the form of proxy shall
vote for a substitute nominee or vote to reduce the number of directors to be
elected as directed by the Executive Committee of the Company. The Board of
Directors has no reason to believe that any of the nominees listed below will
not be available for election as a director.

         THE PERSONS NAMED IN THE FORM OF PROXY WILL VOTE THE PROXY AS
SPECIFIED. IF NO SPECIFICATION IS MADE, THE PROXY WILL BE VOTED "FOR" THE
ELECTION OF THE NOMINEES LISTED HEREIN.

EXECUTIVE COMPENSATION

         The following table sets forth the total compensation, including
bonuses, earned by the Chief Executive Officer and by each of the executive
officers of the Company whose annual compensation from the Company during 1999
exceeded $100,000.

                           SUMMARY COMPENSATION TABLE

<TABLE>
<CAPTION>
                                                                             Long Term
                                                                            Compensation
                                                                               Awards
                                                                    ---------------------------
                                                                    Restricted       Securities         All
                                                                       Stock         Underlying        Other
Name and Principal Position         Annual Compensation              Awards(1)         Options     Compensation(2)
- ------------------------------------------------------------------------------------------------------------------
                               Year        Salary         Bonus
                               ---------------------------------
<S>                            <C>      <C>            <C>           <C>               <C>           <C>
Joseph F. Murray, Jr.          1999     $  305,154     $ 188,598             -               -       $   5,096
President and                  1998        301,154       149,531             -               -           7,572
   Chief Executive Officer     1997        301,154       125,000             -               -           5,713


P. Douglas McMillan            1999        250,231        28,800     $ 275,000               -          33,626
Executive Vice President       1998        119,308         8,000        92,500         100,000          20,428

George E. Loney                1999        139,115        15,716             -          10,000           2,677
Chief Financial Officer        1998        124,096        18,491             -               -          16,508

E. Wayne Gibson                1999        150,000             -             -               -           2,655
Chairman of the Executive      1998        150,576             -             -               -           4,240
   Committee and Secretary     1997        113,365             -             -               -           2,232
</TABLE>

(1)  During 1999 the Company granted a restricted stock award to P. Douglas
     McMillan for 40,000 shares, and in 1998 for 20,000 shares. The awards were
     valued at market price per share on the dates of the grant. The awards
     vested upon grant.

(2)  Amounts included under the heading "All Other Compensation" for 1999
     include (i) $2,496, $2,270, $1,654, and $1,655 in premiums for life
     insurance provided by the Company for the benefit of Messrs. Murray,
     McMillan, Loney, and Gibson, respectively, and (ii) $1,600, $1,154, and
     $1,023 in Company contributions to the Company's 401(k) plan for the
     accounts of Messrs. Murray, McMillan, and Loney, respectively, and (iii)
     $1,000 each for Messrs. Murray and Gibson in directors' meeting fees, and
     (iv) $30,202 in relocation expenses for Mr. McMillan.



                                       5
<PAGE>   8

OPTION GRANTS

         The following table sets forth certain information with respect to all
options to purchase Common Stock granted during 1999 to the Company's executive
officers included in the Summary Compensation Table. See "Compensation Committee
Report on Executive Compensation."

                        OPTION GRANTS IN LAST FISCAL YEAR

<TABLE>
<CAPTION>
                                      Individual Grants
                                                                                                Potential Realizable Value at
                                       Percent of Total                                            Assumed Annual Rates of
                        Number of          Options                                                Stock Price Appreciation
                       Securities         Granted to        Exercise or                                For Option Term
                       Underlying         Employees         Base Price         Expiration
Name                 Options Granted       In 1999           Per Share            Date               5%              10%
- -------------------------------------------------------------------------------------------------------------------------------
<S>                      <C>                 <C>               <C>                   <C>          <C>             <C>
George E. Loney          10,000              100%              $4.25        February 1, 2004      $21,300         $38,000
</TABLE>


AGGREGATED OPTION EXERCISES AND FISCAL YEAR-END OPTION VALUES

The following table sets forth certain information with respect to the exercise
of options and the value of unexercised options to purchase Common Stock held at
December 31, 1999 by the executive officers included in the Summary Compensation
Table. There were no unexercised in-the-money options outstanding at December
31, 1999.

          AGGREGATED OPTION EXERCISES AND FISCAL YEAR-END OPTION VALUES

<TABLE>
<CAPTION>
                                                                           Number of Securities Underlying
                                                                                 Unexercised Options
                                                                                     At 12/31/99
                              Shares Acquired                        ---------------------------------------------
Name                            or Exercised       Value Realized         Exercisable           Unexercisable
- ---------------------------- ------------------- ------------------- ---------------------- ----------------------
<S>                                <C>                <C>                    <C>                         <C>
George E. Loney                    10,000             $ 7,500                     -0-                    -0-
P. Douglas McMillan                    -0-                 -0-               100,000                     -0-
</TABLE>

COMPENSATION OF DIRECTORS

         Each director of the Company is paid a fee of $500 for attending each
meeting of the Board of Directors and of committees of the Board of Directors.
All directors of the Company are reimbursed by the Company for all out-of-pocket
expenses reasonably incurred by them in the discharge of their duties as
directors, including out-of-pocket expenses incurred in attending meetings of
the Board of Directors and committees of the Board of Directors.

COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION

         During 1999, matters of executive compensation were decided by the
Compensation Committee of the Board of Directors. The Compensation Committee is
composed of E. Wayne Gibson, Chairman, and Robert D. Gorham, Jr. Each of these
individuals is also an executive officer of the Company and, beginning in 1994,
each of Mr. Gorham and Mr. Gibson began receiving an annual salary of $75,000.
On July 1, 1997, Mr. Gibson's annual salary was increased to $150,000. These
salaries were approved by a vote of the disinterested directors of the full
Board of Directors. See "Compensation Committee Report on Executive
Compensation" on page 7 and "Certain Relationships and Related Transactions" on
page 9.

BOARD MEETINGS AND COMMITTEES

         The Board of Directors of the Company had a total of two meetings
during 1999. No director attended fewer than 75% of the total of such Board
meetings and the meetings of the committees upon which he served during the
period for which he was a director.

         Among its standing committees the Company has an Audit Committee, a
Compensation Committee and an Executive Committee.

         The Audit Committee consists of William H. Stanley and Charles V.
Ricks. This Committee recommends to the Board of Directors the engagement of the
independent auditors for the Company, determines the scope of the auditing of
the books and accounts of the Company, reviews the reports submitted by the
auditors, examines procedures employed in connection with the Company's internal
control structure and makes recommendations to the Board of Directors as may be
appropriate. This Committee met two times during 1999.

         The Compensation Committee consists of E. Wayne Gibson and Robert D.
Gorham, Jr. This Committee sets the salaries and other compensation of all
officers and directors of the Company, except the salaries of the Chairman of
the Board and the Chairman of the



                                       6
<PAGE>   9

Executive Committee, and all other employees whose salaries are at a monthly
rate at or above a level as determined from time to time by the Board of
Directors. This Committee met two times during 1999.

         One of the duties of the Executive Committee is the annual
recommendation to the Board of Directors of the size and composition of the
Board of Directors. The Executive Committee will consider nominees for the Board
of Directors recommended by shareholders. Recommendations by shareholders should
be forwarded to the Secretary of the Company and should identify the nominee by
name and provide pertinent information concerning his or her background and
experience. A shareholder recommendation must be received at least one hundred
and twenty days prior to the date of the Annual Meeting of shareholders. The
Executive Committee, consisting of Joseph F. Murray, E. Wayne Gibson and Robert
D. Gorham, Jr., met four times in 1999.

COMPENSATION COMMITTEE REPORT ON EXECUTIVE COMPENSATION

         The Company's executive compensation program is designed to attract,
motivate and fairly reward people with the capabilities required for the Company
to achieve its objectives. It is the Company's belief that a program which
fulfills the financial and emotional needs of its executives is an important
means of retaining them.

         The Compensation Committee seeks to align executives' performance
objectives with the interests of shareholders, and to structure compensation
plans to reach a balance between achievement of short-term business plans and
long-term strategic goals. Compensation for executive officers, therefore, is
designed to be directly linked to the Company's performance. This is
accomplished through annual bonus programs, substantially dependent upon the
Company's financial performance, combined with stock options which provide
additional value to certain executives as the value of the Common Stock grows.
Each of these components has an integral role in the total executive
compensation program.

         Each of the members of the Compensation Committee is also an executive
officer of the Company. Robert D. Gorham, Jr., Chairman of the Board of
Directors, and E. Wayne Gibson, Chairman of the Executive Committee and
Secretary, received $74,039 and $150,000, respectively, in compensation from the
Company for his services as an officer during 1999. These amounts were
determined by the remaining members of the Board of Directors without a
recommendation from the Compensation Committee and with Mr. Gorham and Mr.
Gibson abstaining from voting in each case. The consideration by the full Board
of Directors of the Committee's recommendations regarding Joseph F. Murray's
compensation as President and Chief Executive Officer are made without the
presence or participation of Mr. Murray.

         In general, compensation for each of the Company's associates,
including the executive officers, is based on the associate's responsibilities
and performance over a period of time. The Company's executive compensation
program has four principal components: base salary, annual variable incentive
compensation, stock options, and other compensation. The Committee believes
these components combine to provide a fair and competitive package, while
helping the Company to achieve its objectives, both short- and long-term.

         Base Salary: The salary of each executive is regularly reviewed against
comparable positions in other companies in the Company's industry. Each
executive's base salary is then determined based on that information as well as
the individual's performance over time. The Company believes that a position is
ultimately only worth a certain amount in base salary, and that additional
compensation should be determined by incentives.

         Annual Variable Incentive Compensation: The Company believes that, for
executives with the most influence on profitability, a meaningful portion of
compensation should be "at risk," providing a direct link between pay and the
Company's results for the year. The Company has a bonus program that rewards its
executives, department managers, and certain other associates based both on the
Company's financial performance during each year and the personal performance of
the associate. Such incentives are paid in two ways. First is a bonus based upon
successfully meeting certain criteria established jointly by the Company and the
associate. Second is an annual bonus based upon the Company's financial
performance.

         The annual bonus for all associates, other than Mr. Murray, is
determined by the Compensation Committee following discussions with Mr. Murray,
who makes a recommendation on each associate's bonus. The annual bonuses for Mr.
Murray and Mr. Loney are determined by the Committee based upon a percentage of
adjusted income before taxes for the Company. In the case of Mr. Murray, the
Committee approved the payment of discretionary bonus in 1997. In awarding such
discretionary bonuses, the committee considered numerous factors, including the
Company's performance relative to the distribution business and the complexity
in acquiring and operating the subsidiaries. Mr. McMillan's annual bonus is
primarily through a restricted stock award which is only earned if the Company
attains pre-determined levels of income before taxes.



                                       7
<PAGE>   10

         Stock Options and Restricted Stock: The Company's long-term incentive
compensation for executive officers is designed to focus management's attention
on the Company's future. Such long-term compensation is provided through grants
of restricted stock and stock options. The number of stock options granted is
based upon the executive's salary, performance and responsibilities.

         Other Compensation: Each executive officer also receives additional
compensation through standard benefit plans available to all associates
including, but not limited to, matching contributions pursuant to a 401(k) plan,
paid vacation, and group health, life, and disability insurance. The
Compensation Committee believes each of these benefits is an integral part of
the overall compensation program that helps to ensure that executive officers of
the Company receive competitive compensation.

         Compensation Committee members are:

                   E. Wayne Gibson - Chairman of the Compensation Committee,
                                     Chairman of the Executive Committee and
                                     Secretary
            Robert D. Gorham, Jr. -  Chairman of the Board of Directors


                                       8
<PAGE>   11

PERFORMANCE GRAPH

         The graph below compares cumulative total shareholder return of the
Common Stock for the period from December 31, 1994 to December 31, 1999, with
The Nasdaq Stock Market (US) Index and with a Peer Group* of companies for the
same period. Total shareholder return represents stock price changes and assumes
the reinvestment of dividends. The graph assumes the investment of $100 on
December 31, 1994.

<TABLE>
<CAPTION>
- ---------------------------------------------------------------------------------------------------------------
                                  12/31/94      12/31/95      12/31/96      12/31/97     12/31/98     12/31/99
- ---------------------------------------------------------------------------------------------------------------
<S>                                 <C>           <C>           <C>           <C>          <C>          <C>
ELLETT BROTHERS INC.                100.00         53.87         34.12         38.34        32.63        49.78
- ---------------------------------------------------------------------------------------------------------------

THE NASDAQ STOCK MARKET (US)        100.00        129.71        161.18        197.16       278.08       490.46
- ---------------------------------------------------------------------------------------------------------------

PEER GROUP                          100.00         98.06         75.56         88.51        53.96        53.25
- ---------------------------------------------------------------------------------------------------------------
</TABLE>

*  The Peer Group is composed of companies that compete with the Company,
   companies that supply products distributed by the Company, and companies that
   otherwise operate in the outdoor sporting goods industry. The returns of each
   company have been weighted according to their respective stock market
   capitalization for purposes of arriving at a Peer Group average. The members
   of the Peer Group are as follows: The Coleman Company, Inc., Sport Supply
   Group, Inc., and Coast Distribution Systems, Inc.

CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

         As of the date of this Proxy Statement, The Tuscarora Corporation,
Tuscarora Marketing Group, Inc., EWG Investments, Inc., and Tuscarora
Foundation, Inc. own an aggregate of approximately 60.7 % of the outstanding
Common Stock. Robert D. Gorham, Jr., E. Wayne Gibson and William H. Batchelor
are all directors of the Company and are the three directors of The Tuscarora
Corporation. Mr. Gorham is the majority shareholder of The Tuscarora Corporation
and Mr. Gibson is a principal shareholder and the President of The Tuscarora
Corporation and the sole shareholder and President of EWG Investments, Inc. Mr.
Gorham and Mr. Gibson are both directors of Tuscarora Foundation, Inc. See
"Security Ownership of Certain Beneficial Owners and Management."

         The Tuscarora Corporation and the Company provide each other with
certain support services at cost. Payments by the Company as well as amounts
received from The Tuscarora Corporation relating to such services have not been
material. Pursuant to a policy adopted by the Board of Directors with respect to
transactions with affiliates, the Company expects that any arrangement or
agreement with The Tuscarora Corporation relating to such support services will
be on terms no less favorable to the Company than available in transactions of
such nature with unrelated third parties.


                                       9
<PAGE>   12

                                  PROPOSAL TWO
                     RATIFICATION OF APPOINTMENT OF AUDITORS

         The Board of Directors, upon recommendation of the Audit Committee, has
re-appointed the firm of PricewaterhouseCoopers, LLP, certified public
accountants, as independent auditors to make an examination of the accounts of
the Company for the fiscal year 2000, subject to shareholder ratification and
the Board's acceptance of a definitive fee proposal. If the shareholders do not
ratify this appointment, other certified public accountants will be considered
by the Board of Directors upon recommendation of the Audit Committee.

         The Board of Directors recommends a vote "FOR" this proposal.

         A representative of PricewaterhouseCoopers, LLP will be available by
telephone during the Annual Meeting to respond to appropriate questions and to
make a statement, if he desires to do so.

                                 OTHER BUSINESS

         The Board of Directors of the Company knows of no other matter to come
before the meeting. However, if any matter requiring a vote of the shareholders
should arise, it is the intention of the persons named in the enclosed form of
proxy for holders of Common Stock to vote such proxy in accordance with their
best judgment.

                        PROPOSALS FOR 2001 ANNUAL MEETING

         Shareholder proposals intended to be presented at the 2001 Annual
Meeting of Shareholders must be received by the Company by December 8, 2000 for
possible inclusion in the proxy material relating to such meeting.

                           ANNUAL REPORT ON FORM 10-K

         A copy of the Company's Annual Report on Form 10-K for the year ended
December 31, 1999, which is required to be filed with the Securities and
Exchange Commission, will be made available to shareholders to whom this proxy
statement is mailed, without charge, upon written request to Mr. George E.
Loney, Chief Financial Officer, Ellett Brothers, Inc., 267 Columbia Avenue,
Chapin, South Carolina 29036.

                                By order of the Board of Directors,


                                E. Wayne Gibson
                                Secretary
April 14, 2000



                                       10
<PAGE>   13

Ellett Brothers, Inc.

PROXY SOLICITED BY THE BOARD OF DIRECTORS FOR THE ANNUAL MEETING OF SHAREHOLDERS
TO BE HELD ON WEDNESDAY, MAY 17, 2000, IN THE MEETING FACILITIES OF THE
COMPANY'S PRINCIPAL EXECUTIVE OFFICES, 267 COLUMBIA AVENUE, CHAPIN, SOUTH
CAROLINA AT 10:00 A.M. LOCAL TIME.

         The undersigned hereby appoints George E. Loney and P. Douglas
McMillan, or any of them in the absence of the other, as attorneys and proxies
of the undersigned, with full power of substitution, to vote all of the shares
of the common stock of Ellett Brothers, Inc., a South Carolina corporation, held
or owned by the undersigned or standing in the name of the undersigned at the
Annual Meeting of Shareholders of the Company to be held in the Meeting
Facilities of the Company's principal executive offices at 267 Columbia Avenue,
Chapin, South Carolina on May 17, 2000 at 10:00 a.m., and at any adjournment
thereof, and the undersigned hereby instructs said attorneys to vote as follows:

1. Election of Directors:
         [ ]  FOR all nominees listed below     [ ] WITHHOLD AUTHORITY
              (except as marked to the          to vote as to all nominees
              contrary below)
              (This is considered a vote for all nominees.)

NOTE: To withhold authority to vote for any individual nominee, strike a line
through the nominee's name in the list below:

One year term: William H. Batchelor E. Wayne Gibson Robert D. Gorham, Jr. Joseph
F. Murray, Jr. Charles V. Ricks William H. Stanley

2. The ratification of the appointment of PricewaterhouseCoopers, LLP as
independent auditors for the Company for the fiscal year ending December 31,
2000, subject to the acceptance by the Board of Directors of a definitive fee
proposal.

       FOR  [ ]             AGAINST  [ ]           ABSTAIN  [ ]

3. In their discretion, upon any other business which may properly come before
the meeting or any adjournment thereof.




THE PROXIES WILL BE VOTED AS INSTRUCTED. IN THE ABSENCE OF SUCH INSTRUCTIONS,
THIS PROXY WILL BE VOTED "FOR" MATTERS (1), AND (2) ABOVE, AND THE PROXIES
HEREIN NAMED WILL VOTE ON OTHER MATTERS THAT MAY PROPERLY COME BEFORE THE
MEETING OR ANY ADJOURNMENT THEREOF IN ACCORDANCE WITH THEIR JUDGMENT.


                                    Date                                  , 2000

                                    Signature(s)



                                    (Please sign exactly as shown on envelope
                                    addressed to you. If securities are jointly
                                    owned, each should sign.)



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