DEPARTMENT 56 INC
8-K, 1998-07-31
POTTERY & RELATED PRODUCTS
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                          UNITED STATES
                SECURITIES AND EXCHANGE COMMISSION

                      Washington, D.C. 20549



                             FORM 8-K

                          CURRENT REPORT



              Pursuant to Section 13 or 15(d) of the
                 Securities Exchange Act of 1934



Date of Report:  July 31, 1998

Date of Earliest Event Reported:  July 31, 1998



                       DEPARTMENT 56, INC.
      (Exact name of registrant as specified in its charter)



         Delaware                    1-11908                13-3684956
    (State or other        (Commission File Number)    (I.R.S. Employer 
    jurisdiction of                                    Identification No.)
    incorporation or 
     organization)


 One Village Place, 6436 City West Parkway, Eden Prairie, MN 55344
   (Address of principal executive offices, including zip code)



Registrant's telephone number, including area code: (612) 944-5600


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Item 5. Other Events.

CAUTIONARY DISCLOSURE FOR PURPOSES OF THE "SAFE HARBOR"
PROVISIONS OF THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995
CONCERNING "FORWARD-LOOKING STATEMENTS"

      A.  Department 56, Inc. (the "Company") expects that net
        sales and earnings for the fourth quarter of fiscal year
        1998 may be lower than those results for the fourth
        quarter of fiscal year 1997. This expectation is based
        primarily on the Company's efforts to ship product to its
        customers sooner, designed to allow retailers a greater
        amount of time to present product to consumers in advance
        of and during the Winter Holiday retail season. These
        efforts have resulted in increased shipments in the
        second quarter of fiscal 1998 and may result in increased
        shipments again in the third quarter of fiscal 1998,
        thereby leaving a reduced backlog available for shipment
        during the fourth quarter of fiscal 1998. Based on the
        Company's expectation for orders expressed in Paragraph D
        below, this would result in reduced shipments to the
        trade in the 1998 fourth quarter with respect to customer
        orders that are to be fulfilled this year.

      B.  In the event that 1998 fourth quarter net sales and
        earnings are lower than those for the comparable period
        in 1997, the Company expects that 1998 fourth quarter
        earnings per share (EPS) would be lower than 1997 fourth
        quarter EPS. The Company's EPS result for fourth quarter
        1998 will be affected, however, by any Company purchases
        of its common stock, among other factors.

      C.  The Company expects that its full fiscal year 1998
        Operating Margin Rate (i.e., the amount that Income from
        Operations represents as a percentage of Net Sales) will
        approximate or slightly exceed its Operating Margin Rate
        achieved for the full 1997 fiscal year. This expectation
        is based primarily on the Company's estimates that (1)
        its 1998 full fiscal year Gross Margin Rate (i.e., the
        amount that Gross Profit represents as a percentage of
        Net Sales) will approximate or slightly exceed its 1997
        full fiscal year Gross Margin Rate and (2) that its SG&A
        Rate (i.e., the amount that its Selling, General &
        Administrative expenses (SG&A) represent as a percentage
        of Net Sales) for the entire 1998 fiscal year will
        approximate or slightly exceed its 1997 full fiscal year
        SG&A Rate. The Company's estimate expressed in clause (1)
        is assumed primarily on an improved margin mix of product
        shipped overall as well as benefit derived from direct
        sales to Canada, consistent with the overall product mix
        and Canadian benefit experienced in Gross Margin Rate
        through the first 26 weeks of the 1998 fiscal year. The
        Company's estimate expressed in clause (2) is based
        primarily on increased marketing expenditures and
        staffing.

      D.  The Company estimates that its customer order rate for
        the full 1998 fiscal year may approximate, or decline by
        one to two percentage points from, the customer order
        rate experienced for the first 26 weeks of the 1998
        fiscal year. The Company's 


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<PAGE>


        estimate is based (1) primarily on the Company's belief
        that a higher percentage of orders for product relating
        to this year's Fall marketing events were received in
        the first half of fiscal 1998 than comparable product
        orders received in the first half of fiscal 1997, and
        that consequently it is unlikely that the order growth
        trend of the first half of 1998 can be matched against
        the record level of orders received in the second half
        of fiscal 1997, and (2) on the view that the impact on
        the order growth rate for the full 1998 fiscal year
        from customer orders during the second half of fiscal
        1998 is bound to be moderated because historical
        performance indicates that more than 80% of customer
        orders are received by mid-year.

      E.  The Company has no basis on which to believe that the
        medium-term growth for customer orders of its Village
        Products will vary substantially from an annual growth
        rate of 8% to 9%. The Company bases this view on the
        assumption that the customer order rate experienced for
        the first 26 weeks of fiscal 1998 accurately reflects an
        annualized rate of growth in medium-term customer demand.

      The Company is filing this Current Report on Form 8-K
solely in order to take advantage of the "safe harbor" provisions
of the Private Securities Litigation Reform Act of 1995 (the
"Act"). Readers are cautioned that each of the expectations and
estimates stated above constitute an expectation or estimate that
would be a "forward-looking statement" within the meaning of the
Act. However, to the extent that any such information (singularly
or in combination) or that any conclusion or expectation drawn
from such information would be a "forward-looking statement",
readers are cautioned that forward-looking statements involve
inherent risks and uncertainties and that a number of important
factors could cause actual results to differ materially from the
goals, strategies, prospects, sales, plans, objectives,
expectations, estimates, beliefs, views and intentions expressed
in such forward-looking statements. Such factors are discussed
below.

      Readers are cautioned that dealer orders, Company revenue,
actual growth, SG&A and earnings per share are dependent on
numerous factors, including the amount, quality and market
acceptance of new product introductions, the timing and extent of
promotional and marketing efforts undertaken by the Company, and
retailer and consumer demand. Furthermore, dealer order patterns
have historically varied in number, mix and timing, and there can
be no assurance that the order trend experience year-to-date will
continue. Moreover, the statements above concerning customer
order growth are based, in part, on statistical research
conducted by or for the Company (conclusions from which have been
previously disclosed in the Company's press releases and April
30, 1998 Form 8-K), and assume that such findings are correct and
representative of market conditions as a whole.

      Other factors (including: consumer acceptance of new
products; product development efforts; identification and
retention of sculpting and other artisan talent; completion of
third party product manufacturing; dealer reorders and order
cancellations; control of operating expenses; corporate cash flow
application; identification, completion and results of
acquisitions and other corporate development efforts; grants of
stock options or other equity equivalents: actual or 


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<PAGE>


deemed exercises of stock options; and industry, general
economic, regulatory and international trade and monetary
conditions) can significantly impact the Company's sales,
earnings, and earnings per share. Actual results may vary
materially from forward-looking statements and the assumptions on
which they are based. The Company cautions that the foregoing
list of factors is not exclusive and that other risks and
uncertainties may cause actual results to differ materially from
those in forward-looking statements. The Company undertakes no
obligation to update or publish in the future any forward-looking
statements.


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<PAGE>


                            SIGNATURES


        Pursuant to the requirements of the Securities Exchange
Act of 1934, the registrant has duly caused this report to be
signed on its behalf by the undersigned hereunto duly authorized.

Date:   July 31, 1998


                               DEPARTMENT 56, INC.


                               /s/ Mark R.Kennedy
                               -----------------------
                               Mark R. Kennedy
                               Senior Vice President and 
                               Chief Financial Officer



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