GILDER GAGNON HOWE & CO LLC
SC 13G, 1999-04-12
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                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549


                    Under the Securities Exchange Act of 1934

                                  SCHEDULE 13G



             INFORMATION STATEMENT PURSUANT TO RULES 13d-1 AND 13d-2
                    UNDER THE SECURITIES EXCHANGE ACT OF 1934



                             U.S. Franchise Systems
                                (Name of Issuer)


                                  Common Stock
                         (Title of Class of Securities)



                                    902956309
                                 (CUSIP Number)


                                 March 31, 1999
             (Date of Event Which Requires Filing of this Statement)


Check the  appropriate box to designate the rule pursuant to which this Schedule
is filed:

     |X| Rule 13d-1(b) 
     |_| Rule 13d-1(c) 
     |_| Rule 13d-1(d)


                                Page 1 of 6 Pages


<PAGE>

                                  SCHEDULE 13G

CUSIP No.  902956309                                           Page 2 of 6 Pages
- --------------------------------------------------------------------------------
1)       NAME OF REPORTING PERSON
         S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON

         Gilder Gagnon Howe & Co. LLC
         13-3174112

- --------------------------------------------------------------------------------
2)       CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP     (a)     [ ]

                                                              (b)     [ ]

- --------------------------------------------------------------------------------
3)       SEC USE ONLY


- --------------------------------------------------------------------------------
4)       CITIZENSHIP OR PLACE OF ORGANIZATION

         New York

- --------------------------------------------------------------------------------
                               5)     SOLE VOTING POWER
                                      3,450
         NUMBER                -------------------------------------------------
         OF                    6)     SHARED VOTING POWER
         SHARES                       None
         BENEFICIALLY          -------------------------------------------------
         OWNED BY              7)     SOLE DISPOSITIVE POWER
         EACH                         None
         REPORTING             -------------------------------------------------
         PERSON                8)     SHARED DISPOSITIVE POWER
         WITH                         1,151,465

- --------------------------------------------------------------------------------
9)       AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING
         PERSON
                   1,151,465

- --------------------------------------------------------------------------------
10)      CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN
         SHARES                                                    [ ]

- --------------------------------------------------------------------------------
11)      PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)
                  6.7%

- --------------------------------------------------------------------------------
12)      TYPE OF REPORTING PERSON
                  BD
- --------------------------------------------------------------------------------


                                Page 2 of 6 Pages


<PAGE>

                                  Schedule 13G

Item 1(a). Name of Issuer:

U.S. Franchise Systems

Item 1(b). Address of Issuer's Principal Executive Offices:

13 Corporate Square, Suite 250
Atlantic, Ga.  30329

Item 2(a). Name of Person Filing:

Gilder Gagnon Howe & Co. LLC

Item 2(b). Address of Principal Business Office or, if None, Residence:

1775 Broadway, 26th Floor
New York, NY  10019

Item 2(c). Citizenship:

New York

Item 2(d). Title of Class of Securities:

Common Stock

Item 2(e). CUSIP Number:

902956309

Item 3.   If  this  statement  is  filed  pursuant  to  ss.ss.240.13d-1(b),   or
          240.13d-2(b) or (c), check whether the person filing is a:

          (a)|X|    Broker or Dealer  Registered Under Section 15 of the Act (15
                    U.S.C. 78o)

          (b)|_|    Bank as  defined  in  section  3(a)(6) of the Act (15 U.S.C.
                    78c)

          (c)|_|    Insurance  Company as defined in section 3(a)(19) of the Act
                    (15 U.S.C. 78c)

          (d)|_|    Investment   Company  registered  under  section  8  of  the
                    Investment Company Act of 1940 (15 U.S.C. 80a-8)

          (e)|_|    Investment       Adviser      in       accordance       with
                    ss.240.13d-1(b)(1)(ii)(E)


                                Page 3 of 6 Pages


<PAGE>

          (f)|_|    Employee  benefit plan or endowment fund in accordance  with
                    ss.240.13d-1(b)(1)(ii)(F)

          (g)|_|    Parent Holding  Company or control person in accordance with
                    ss.240.13d-1(b)(ii)(G)

          (h)|_|    Savings  Association  as defined  in ss.3(b) of the  Federal
                    Deposit Insurance Act (12 U.S.C. 1813)

          (i)|_|    Church  plan  that is  excluded  from the  definition  of an
                    investment  company  under  ss.3(c)(15)  of  the  Investment
                    Company Act of 1940 (15 U.S.C. 80a-3)

          (j)|_|    Group, in accordance with ss.240.13d-1(b)(ii)(J)

Item 4.   Ownership.

          (a)       Amount beneficially owned: 1,151,465

          (b)       Percent of class: 6.7%

          (c)       Number of shares as to which such person has:

                    (i)       Sole power to vote or to direct the vote: 3,450

                    (ii)      Shared power to vote or to direct the vote: None

                    (iii)     Sole power to dispose or to direct the disposition
                              of: None

                    (iv)      Shared   power  to   dispose   or  to  direct  the
                              disposition of: 1,151,465

The shares  reported  include  1,137,040  shares held in customer  accounts over
which  members  and/or  employees  of the  Reporting  Person have  discretionary
authority to dispose of or direct the  disposition of the shares,  10,975 shares
held in accounts owned by members of the Reporting Person and their families and
3,450  shares held in the account of the  profit-sharing  plan of the  Reporting
Person ("the Profit- Sharing  Plan").  Item 5. Ownership of Five Percent or Less
of a Class.

Not applicable


                                Page 4 of 6 Pages


<PAGE>

Item 6.   Ownership of More than Five Percent on Behalf of Another Person.

         The owners of the accounts (including Profit-Sharing Plan) in which the
shares reported on this Schedule are held have the right to receive or the power
to direct the receipt of dividends  from, or the proceeds from the sale of, such
securities.  Item 7.  Identification  and Classification of the Subsidiary Which
Acquired the Security Being Reported on by the Parent Holding Company.

Not applicable

Item 8.   Identification and Classification of Members of the Group.

Not applicable

Item 9.   Notice of Dissolution of Group.

Not applicable

Item 10.  Certification.

           By signing  below I certify  that,  to the best of my  knowledge  and
belief, the securities referred to above were acquired in the ordinary course of
business  and were not acquired for the purpose of and do not have the effect of
changing or  influencing  the control of the issuer of such  securities and were
not acquired in connection  with or as a participant in any  transaction  having
such purposes or effect.


                                Page 5 of 6 Pages


<PAGE>

                                    SIGNATURE

           After reasonable  inquiry and to the best knowledge and belief of the
undersigned,  the  undersigned  certifies that the information set forth in this
Statement is true, complete and correct.


                                              April 12, 1999
                                              --------------
                                              Date


                                              /s/ Walter Weadock
                                              ------------------
                                                Signature


                                              Walter Weadock, Member
                                              ----------------------
                                              Name/Title


                                Page 6 of 6 Pages



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