GILDER GAGNON HOWE & CO LLC
SC 13G, 1999-10-12
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                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                 -------------

                    UNDER THE SECURITIES EXCHANGE ACT OF 1934

                                  SCHEDULE 13G


             INFORMATION STATEMENT PURSUANT TO RULES 13d-1 AND 13d-2
                    UNDER THE SECURITIES EXCHANGE ACT OF 1934



                                 GoTo.Com, Inc.
                             -----------------------
                                (Name of Issuer)


                                  Common Stock
                         ------------------------------
                         (Title of Class of Securities)



                                    38348T107
                                -----------------
                                 (CUSIP Number)

                               September 30, 1999
             -------------------------------------------------------
             (Date of Event Which Requires Filing of this Statement)



Check the appropriate box to designate the rule pursuant to which this
Schedule is filed:
     |X| Rule 13d-1(b)
     |_| Rule 13d-1(c)
     |_| Rule 13d-1(d)


                                Page 1 of 6 Pages

<PAGE>

                                  SCHEDULE 13G

CUSIP No. 38348T107                                         Page 2 of  6  Pages
- - --------------------------------------------------------------------------------
1)       NAME OF REPORTING PERSON
         S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON

         Gilder, Gagnon, Howe & Co.
         13-3174112
- - --------------------------------------------------------------------------------
2)       CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP     (a)     [ ]

                                                              (b)     [ ]

- - --------------------------------------------------------------------------------
3)       SEC USE ONLY


- - --------------------------------------------------------------------------------
4)       CITIZENSHIP OR PLACE OF ORGANIZATION

         New York

- - --------------------------------------------------------------------------------
                               5)     SOLE VOTING POWER
                                      236,440
         NUMBER                -------------------------------------------------
         OF                    6)     SHARED VOTING POWER
         SHARES                       None
         BENEFICIALLY          -------------------------------------------------
         OWNED BY              7)     SOLE DISPOSITIVE POWER
         EACH                         None
         REPORTING             -------------------------------------------------
         PERSON                8)     SHARED DISPOSITIVE POWER
         WITH                         2,712,560

- - --------------------------------------------------------------------------------
9)       AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING
         PERSON

         2,712,560
- - --------------------------------------------------------------------------------
10)      CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN
         SHARES                                                    [ ]

- - --------------------------------------------------------------------------------
11)      PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)
         6.0%

- - --------------------------------------------------------------------------------
12)      TYPE OF REPORTING PERSON
         BD
- - --------------------------------------------------------------------------------


                                Page 2 of 6 Pages
<PAGE>

                                  Schedule 13G

ITEM 1(A). NAME OF ISSUER:

GoTo.Com, Inc.

ITEM 1(B). ADDRESS OF ISSUER'S PRINCIPAL EXECUTIVE OFFICES:

140 West Union Street
Pasadena, CA 91103

ITEM 2(A). NAME OF PERSON FILING:

Gilder, Gagnon, Howe & Co. LLC

ITEM 2(B). ADDRESS OF PRINCIPAL BUSINESS OFFICE OR, IF NONE, RESIDENCE:

1775 Broadway, 26th Floor
New York, NY  10019

ITEM 2(C). CITIZENSHIP:

New York

ITEM 2(D). TITLE OF CLASS OF SECURITIES:

Common Stock

ITEM 2(E). CUSIP NUMBER:

38348T107

ITEM 3.   IF THIS  STATEMENT  IS FILED  PURSUANT TO  SS.SS.240.13D-1(B),  OR
          240.13D-2(B) OR (C), CHECK WHETHER THE PERSON FILING IS A:

           (a) |X| Broker or Dealer Registered Under Section 15 of the Act
                   (15 U.S.C. 78o)

           (b) |_| Bank as defined in section 3(a)(6) of the Act (15 U.S.C. 78c)

           (c) |_| Insurance  Company as defined in section  3(a)(19) of the Act
                   (15 U.S.C. 78c)

           (d) |_| Investment  Company  registered  under  section  8 of the
                   Investment Company Act of 1940 (15 U.S.C. 80a-8)

           (e) |_| Investment     Adviser     in     accordance     with
                   ss.240.13d-1(b)(1)(ii)(E)


                                Page 3 of 6 Pages

<PAGE>

          (f) |_| Employee benefit plan or endowment fund in accordance with
                  ss.240.13d-1(b)(1)(ii)(F)

          (g) |_| Parent  Holding  Company or control  person in  accordance
                  with ss.240.13d-1(b)(ii)(G)

          (h) |_| Savings  Association  as defined in ss.3(b) of the Federal
                  Deposit Insurance Act (12 U.S.C. 1813)

          (i) |_| Church plan that is  excluded  from the  definition  of an
                  investment company under ss.3(c)(15) of the Investment Company
                  Act of 1940 (15 U.S.C. 80a-3)

          (j) |_| Group, in accordance with ss.240.13d-1(b)(ii)(J)

ITEM 4.    Ownership.

           (a)  Amount beneficially owned:  2,712,560

           (b)  Percent of class:  6.0%

           (c) Number of shares as to which such person has:

               (i)  Sole power to vote or to direct the vote:  236,440

               (ii) Shared power to vote or to direct the vote:  None

               (iii) Sole power to dispose or to direct the disposition of: None

               (iv) Shared power to dispose or to direct the disposition of:
                    2,712,560


The shares reported include 2,467,170 shares held in customer accounts over
which members and/or employees of the Reporting Person have discretionary
authority to dispose of or direct the disposition of the shares, 8,950 shares
held in accounts owned by the partners of the Reporting Person and their
families, and 236,440 shares held in the account of the profit-sharing plan of
the Reporting Person ("the Profit-Sharing Plan").

Item 5.  Ownership of Five Percent or Less of a Class.

Not applicable

                                Page 4 of 6 Pages

<PAGE>


Item 6.  Ownership of More than Five Percent on Behalf of Another Person.

         The owners of the accounts (including the Profit-Sharing Plan) in which
the shares reported on this Schedule are held have the right to receive or the
power to direct the receipt of dividends from, or the proceeds from the sale of,
such securities.

Item 7.  Identification and Classification of the Subsidiary Which Acquired
         the Security Being Reported on by the Parent Holding Company.

Not applicable

Item 8.  Identification and Classification of Members of the Group.

Not applicable

Item 9.  Notice of Dissolution of Group.

Not applicable

Item 10. Certification.

         By signing below I certify that, to the best of my knowledge and
belief, the securities referred to above were acquired in the ordinary course of
business and were not acquired for the purpose of and do not have the effect of
changing or influencing the control of the issuer of such securities and were
not acquired in connection with or as a participant in any transaction having
such purposes or effect.


                                Page 5 of 6 Pages

<PAGE>

                                    SIGNATURE


         After reasonable inquiry and to the best knowledge and belief of the
undersigned, the undersigned certifies that the information set forth in this
Statement is true, complete and correct.


                                              October 11, 1999
                                              ----------------------------
                                                Date


                                              /s/ Walter Weadock
                                              ----------------------------
                                                Signature


                                              Walter Weadock, Member
                                              ----------------------------
                                                Name/Title




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