NORWOOD PROMOTIONAL PRODUCTS INC
10-Q, 1997-01-13
APPAREL & OTHER FINISHD PRODS OF FABRICS & SIMILAR MATL
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<PAGE>   1
                                 United States
                       Securities and Exchange Commission
                             Washington, D.C. 20549

                                   FORM 10-Q



[x] Quarterly Report Pursuant to Section 13 or 15(d) of the Securities Exchange
Act of 1934 for the quarterly period ended November 30, 1996

                                       or

[ ]  Transition Report Pursuant to Section 13 or 15(d) of the Securities and 
Exchange Act of 1934 for the Transition Period From           to
                                                    ---------    ---------

                Commission file number 0-21800

                       NORWOOD PROMOTIONAL PRODUCTS, INC.
- --------------------------------------------------------------------------------
          Inc. (Exact name of registrant as specified in its charter)

                   TEXAS                                  74-2553074
- --------------------------------------------------------------------------------
     (State or other jurisdiction of                   (I.R.S. Employer
      incorporation or organization)                  Identification No.)

          70 N.E. LOOP 410, SUITE 295 SAN ANTONIO, TEXAS      78216
- --------------------------------------------------------------------------------
             (Address of Principal executive offices)       (Zip Code)

                                 (210) 341-9440
- --------------------------------------------------------------------------------
              (Registrant's telephone number, including area code)

- --------------------------------------------------------------------------------
        (Former name, former address and former fiscal year, if changed
                              since last report)

Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter periods that the
registrant was required to file such reports), and (2) has been subject to such
filing requirements for the past 90 days.       Yes  X     No
                                                    ---       ---

Indicate the number of shares outstanding of each of the issuer's classes of
common stock, as of the latest practicable date: 5,617,039 shares of Common
Stock, no par value, as of January 8, 1997.


<PAGE>   2


                       NORWOOD PROMOTIONAL PRODUCTS, INC.
                               INDEX TO FORM 10-Q
                        QUARTER ENDED NOVEMBER 30, 1996



<TABLE>
<CAPTION>
<S>             <C>                                                                                             <C>
PART I          Financial Information                                                                           PAGE NO.
                                                                                                                --------
     Item 1.    Interim Condensed Consolidated Financial Statements (Unaudited)

                     Condensed Consolidated Statements of Income                                                    3

                     Condensed Consolidated Balance Sheets                                                          4

                     Consolidated Statements of Cash Flows                                                          5

                     Consolidated Statements of Shareholders' Equity                                                6

                     Notes to Consolidated Financial Statements                                                     7

     Item 2.    Management's Discussion and Analysis of Financial Condition and

                     Results of Operations                                                                          8

PART II         Other Information

     Item 6.    Exhibits and Reports on Form 8-K                                                                   11

SIGNATURES                                                                                                         12

                Index to Exhibits                                                                                  13
</TABLE>


                                       2
<PAGE>   3
                       NORWOOD PROMOTIONAL PRODUCTS, INC.
                  CONDENSED CONSOLIDATED STATEMENTS OF INCOME
              (UNAUDITED, IN THOUSANDS, EXCEPT PER SHARE AMOUNTS)



<TABLE>
<CAPTION>
                                                 THREE MONTHS ENDED  
                                           -------------------------------
                                           NOVEMBER 30,        DECEMBER 2,
                                               1996               1995          
                                              -------            -------        
<S>                                           <C>               <C>
Sales                                         $42,176            $33,368        

Cost of sales                                  30,021             22,745        
                                              -------            -------        
Gross profit                                   12,155             10,623        

Operating expenses                              8,941              7,196        
                                              -------            -------        
Operating income                                3,214              3,427        

Interest expense                                  814              1,160        
                                              -------            -------        
Income before income taxes                      2,400              2,267        

Provision for income taxes                        960                911        
                                              -------            -------        
Net income                                    $ 1,440            $ 1,356        
                                              =======            =======        
                                                                                
Net income per common share:                                                    
    Primary                                                                     
    Fully Diluted                             $  0.25            $  0.37        
                                                 0.25               0.37        
                                                                                
Weighted average number of common   
 shares outstanding:                           
    Primary                                     5,746              3,691        
    Fully Diluted                               5,746              3,691        
</TABLE>
                                                                                



                             See accompanying notes

                                       3
<PAGE>   4



                      NORWOOD PROMOTIONAL PRODUCTS, INC.
                     CONDENSED CONSOLIDATED BALANCE SHEETS
                (UNAUDITED, IN THOUSANDS, EXCEPT SHARE AMOUNTS)


<TABLE>
<CAPTION>
                                                                                NOVEMBER 30,                 AUGUST 31,
                                                                                    1996                        1996
                                                                                ------------                 ----------
ASSETS
<S>                                                                              <C>                         <C>
Current Assets:

  Cash and cash equivalents                                                       $     204                   $   1,861      

  Accounts receivable                                                                20,335                      21,621      

  Other receivables                                                                     707                         724      

  Inventories                                                                        31,373                      31,823      

  Prepaid expenses and other current assets                                           2,207                       2,231      
                                                                                  ---------                   ---------      
    Total current assets                                                             54,826                      58,260      

Property, plant and equipment, net                                                   20,093                      19,585      

Goodwill                                                                             34,577                      35,266      

Deferred income taxes                                                                   751                         751      
                                                                                                                         
Other assets                                                                          7,636                       7,514      
                                                                                  ---------                   ---------      
     Total assets                                                                 $ 117,883                   $ 121,376      
                                                                                  =========                   =========      
LIABILITIES AND SHAREHOLDERS' EQUITY                                                                                         

Current Liabilities:                                                                                                         

  Trade accounts payable                                                          $   8,147                   $  10,269      

  Accrued liabilities                                                                 5,513                       5,920      

  Income taxes payable                                                                  809                         129      

  Current maturities of long-term debt and capital lease obligations                  7,172                       6,694      
                                                                                  ---------                   ---------      
    Total current liabilities                                                        21,641                      23,012      

Long-term debt and capital lease obligations, less current maturities                37,416                      40,984      

Shareholders' equity:                                                                                                        

  Common stock, no par value; 20,000,000 shares authorized; 5,616,765 and                                                    
     5,615,791 shares issued and 5,615,335 and 5,614,361 shares outstanding at                                               
     November 30, 1996 and August 31, 1996, respectively                             51,571                      51,568      
                                                                                                                             
  Additional paid-in capital                                                            369                                  
                                                                                                                    369      
  Less cost of treasury stock, 1,430 shares at November 30, 1996 
  and August 31, 1996, respectively                                                      (8)                         (8)     

  Retained earnings                                                                   6,905                       5,465      
                                                                                  ---------                   ---------      
                                                                                     58,837                      57,394      
  Less receivables for purchase of common stock                                         (11)                        (14)     
                                                                                  ---------                   ---------      
    Total shareholders' equity                                                       58,826                      57,380      
                                                                                  ---------                   ---------      
    Total liabilities and shareholders' equity                                    $ 117,883                   $ 121,376      
                                                                                  =========                   =========      
                                                                                                                             


</TABLE>

                             See accompanying notes

                                       4
<PAGE>   5


                      NORWOOD PROMOTIONAL PRODUCTS, INC.
                     CONSOLIDATED STATEMENTS OF CASH FLOWS
                           (UNAUDITED, IN THOUSANDS)

<TABLE>
<CAPTION>

                                                                                              THREE MONTHS ENDED
                                                                                     ------------------------------------  
                                                                                     NOVEMBER 30,             DECEMBER 2, 
                                                                                         1996                     1995   
                                                                                     ------------             -----------   
<S>                                                                                  <C>                      <C>
OPERATING ACTIVITIES                                                                                                      
Net income                                                                             $  1,440                $  1,356   

Adjustments to reconcile net income to net cash                                                                           

  provided by operating activities:                                                                                       

  Depreciation                                                                            1,048                     598   

  Amortization                                                                              938                     742   

  (Gain) loss on sale of property & equipment                                              --                       (18)  

  Changes in operating assets and liabilities, net of effect of acquisitions:                                             

    Accounts receivable, net                                                              1,286                     763   

    Inventory                                                                               450                     670   

    Prepaid expenses and other                                                             (378)                   (567)  

    Other receivables                                                                        17                     (17)  

    Accounts payable                                                                     (2,122)                 (1,574)  

    Accrued liabilities                                                                    (407)                   (935)  

    Income taxes payable                                                                    680                     (85)  
                                                                                       --------                --------   
Net cash provided by operating activities                                                 2,952                     933   

INVESTING ACTIVITIES                                                                                                      

Business acquisitions, net of cash                                                         --                    (3,200)  

Purchase of property, plant & equipment                                                  (1,527)                   (831)  

Proceeds from retirement of property, plant & equipment                                    --                        26   
                                                                                       --------                --------   
Net cash used in investing activities                                                    (1,527)                 (4,005)  

FINANCING ACTIVITIES                                                                                                      

Proceeds from long-term debt                                                             11,040                  10,050   

Payments on long-term debt                                                              (14,129)                 (8,993)  

Debt refinancing fees                                                                      --                       (11)  

Payments on common stock and shareholder notes                                                7                      34   
                                                                                       --------                --------   
Net cash provided by financing activities                                                (3,082)                  1,080   
                                                                                       --------                --------   
Net change in cash                                                                       (1,657)                 (1,992)  

Cash at beginning of period                                                               1,861                   2,174   
                                                                                       --------                --------   
Cash at end of period                                                                  $    204                $    182   
                                                                                       ========                ========   
</TABLE>



                            See accompanying notes
                                       



                                       5
<PAGE>   6




                      NORWOOD PROMOTIONAL PRODUCTS, INC.
                CONSOLIDATED STATEMENTS OF SHAREHOLDERS' EQUITY
                          (UNAUDITED, IN THOUSANDS)
                                      


<TABLE>
<CAPTION>
                                                                                   RECEIVABLES FOR
                                         COMMON STOCK      ADDITIONAL                 PURCHASES       PURCHASES        TOTAL
                                         ------------       PAID-IN     RETAINED      OF COMMON      OF TREASURY    SHAREHOLDERS'
                                       SHARES     AMOUNT    CAPITAL     EARNINGS        STOCK           STOCK         EQUITY
                                       ------     ------   ----------   ---------  ---------------   -----------    -------------
<S>                                    <C>        <C>        <C>          <C>         <C>               <C>            <C>
Balance at August 31, 1996             5,616     $51,568     $  369     $ 5,465       $  (14)           $  (8)         $ 57,380

Purchases of Common Stock                  1           3                                                                      3

Payment on shareholder notes                                                               3                                  3

Net Income                                                                1,440                                           1,440
                                       -----     -------     ------     -------       ------            -----          --------
Balance at November 30, 1996           5,617     $51,571     $  369     $ 6,905       $  (11)           $  (8)         $ 58,826
                                       =====     =======     ======     =======       ======            =====          ========

</TABLE>


                            See accompanying notes


                                      6



<PAGE>   7


                      NORWOOD PROMOTIONAL PRODUCTS, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
           THREE MONTHS ENDED NOVEMBER 30, 1996 AND DECEMBER 2, 1995


1.  SIGNIFICANT ACCOUNTS POLICIES

         The consolidated financial statements include the accounts of Air-Tex
Corporation ("Air-Tex"), ArtMold Products Corporation ("ArtMold"), Barlow
Promotional Products, Inc. ("Barlow"), Key Industries, Inc. ("Key"), Radio Cap
Company, Inc. ("RCC") and Norcorp, Inc. and have been presented in accordance
with the reporting requirements for interim financial statements. Such
requirements do not include all of the disclosures normally required by
generally accepted accounting principles or those normally made in an Annual
Report of the registrant on Form 10-K. The information furnished herein
reflects all adjustments which, in the opinion of management, are of a normal
recurring nature and necessary for a fair statement of the results of interim
periods. Such results for interim periods are not necessarily indicative of the
results to be expected for a full year, principally due to seasonal
fluctuations in product line revenue.

2.   INVENTORIES

         Inventories at November 30, 1996 and August 31, 1996 consist of (in
thousands):

                                      NOVEMBER 30,        AUGUST 31,   
                                           1996             1996      
                                      ------------        ----------    
Raw materials                           $10,163            $ 9,132      

Work in process                           1,002              1,099      

Finished goods                           20,208             21,592      
                                        -------            -------      
        Total                           $31,373            $31,823      
                                        =======            =======      


3.  ACQUISITIONS

         In late November 1996, the Company signed a nonbinding letter of
intent to acquire Roubill Group, a German promotional products company. The
transaction, which is expected to close in the first quarter of calendar 1997,
is subject to the completion of due diligence, the negotiation of a definitive
agreement and other customary closing conditions. There can be no assurance
that this acquisition will be completed.


                                       7

<PAGE>   8



                       Norwood Promotional Products, Inc.
        Management's Discussion and Analysis of Financial Condition and
                             Results of Operations


General

         The following is Management's discussion and analysis of the results
of operations and financial condition of Norwood Promotional Products, Inc. and
its subsidiaries ("the Company") during the periods included in the
accompanying consolidated financial statements. The discussion below relates to
material changes in the results of operations for the three months ended
November 30, 1996 as compared to the same period ended December 2, 1995, and to
material changes in the financial condition of the Company occurring since the
prior fiscal year end of August 31,1996. The Company's results of operations
for the periods discussed below were significantly affected by the acquisitions
of Ocean Specialty Manufacturing Corporation (acquired in November 1995),
TEE-OFF Enterprises, Inc. (acquired in January 1996) and Alpha Products, Inc.
(acquired in April 1996) (collectively referred to as the "fiscal 1996
acquisitions"). Reference is made to Management's Discussion and Analysis of
Financial Condition and Results of Operations included in the Company's Annual
Report on Form 10-K for the year ended August 31, 1996 for further details
regarding the significant factors affecting the results of operations and
financial condition of the Company.

THREE MONTHS ENDED NOVEMBER 30, 1996 COMPARED WITH THREE MONTHS ENDED 
DECEMBER 2, 1995

         Sales for the first quarter of fiscal 1997 increased $8.8 million, or
26.4%, to $42.2 million from $33.4 million in the first quarter of fiscal 1996.
Of this increase, $1.7 million was attributable to increased sales of the
Company's core product lines, and $7.1 million was due to the fiscal 1996
acquisitions.

         Gross profit for the first quarter of fiscal 1997 increased $1.6
million, or 14.4%, to $12.2 million from $10.6 million in the first quarter of
fiscal 1996. This increase was primarily attributable to the fiscal 1996
acquisitions. Excluding the fiscal 1996 acquisitions, gross profit as a
percentage of sales increased from 31.8% to 32.4%. Including the fiscal 1996
acquisitions, gross profit as a percentage of sales decreased from 31.8% to
28.8%. This decrease was attributable to the fiscal 1996 acquisitions which
operated with lower gross profit percentages than the Company's pre-existing
businesses.

         Operating expenses for the first quarter of fiscal 1997 increased $1.7
million, or 24.2%, to $8.9 million from $7.2 million in the first quarter of
fiscal 1996. This increase was primarily attributable to the fiscal 1996
acquisitions. Operating expenses as a percentage of sales decreased from 21.6%
to 21.2%. This decrease is primarily a result of the restructuring effort
undertaken in the fourth quarter of fiscal 1996 and to other cost saving
initiatives undertaken by the subsidiaries.

         Operating income for the first quarter of fiscal 1997 decreased
$213,000, or 6.2%, to $3.2 million from $3.4 million in the first quarter of
fiscal 1996. Operating income as a percentage of sales decreased from 10.3% to
7.6%. This decrease was mainly attributable to the fiscal 1996 acquisitions
lower gross profit percentages and to lower than expected contribution from the
Artmold, California Line(TM), and domestic bag product lines.

         Interest expense was $814,000 during the first quarter of fiscal 1997
compared to $1.2 million in the first quarter of fiscal 1996. The decrease was
attributable to lower effective interest rates and the use of the proceeds
received from the December 1995 stock offering to pay down debt, offset by
borrowings used to finance the fiscal 1996 acquisitions.



                                       8
<PAGE>   9

         The Company's effective tax rate was 40.0% during the first quarter of
fiscal 1997 compared with 40.2% in the first quarter of fiscal 1996.

         As a result of the above, first quarter of fiscal 1997 net income 
increased  $84,000, or 6.2%, to $1.44 million from $1.36 million in the first 
quarter of fiscal 1996.

LIQUIDITY AND CAPITAL RESOURCES

         The Company has financed its business activities primarily with
borrowings under the bank credit facility (the "Bank Credit Facility"), notes
payable to former owners of acquired businesses, the sale of Common Stock and
cash provided from operations.

         The Bank Credit Facility provides for aggregate borrowings of up to
$60.0 million, comprised of a $20.0 million revolving credit facility ($9.6
million outstanding at November 30,1996), a $21.5 million term loan facility
($6.7 million outstanding at November 30, 1996) and an $18.5 million
acquisition loan facility ($14.8 million outstanding at November 30, 1996). The
revolving loan facility is available to finance acquisitions and for working
capital and general corporate purposes. The acquisition loan facility is
available to finance acquisitions.

         Pursuant to the terms of the Bank Credit Facility, the Company is
required to maintain certain financial ratios and minimum tangible net worth
and is subject to a prohibition on dividends, and limitations on additional
indebtedness, liens, investments, issuance of stock of subsidiaries, changes in
management and ownership, mergers and acquisitions, sale/leaseback transactions
and sales of assets. An event of default occurs under the Bank Credit Facility
if any person becomes the owner of more than 35.0% of the outstanding capital
stock of the Company, or if within a 12-month period, a majority of the
Company's Board of Directors shall be comprised of new directors. The Company
is required to make quarterly amortization payments on certain amounts
outstanding under the Bank Credit Facility. The final maturity of the Bank
Credit Facility is July 31, 2000. Amounts outstanding under the Bank Credit
Facility bear interest at a rate equal to either the agent bank's prime rate or
the London Interbank Offered Rate, plus an interest rate spread which varies
based on the ratio of the Company's Consolidated Senior Funded Debt to Earnings
Before Interest Taxes and Depreciation (as such terms are defined in the Bank
Credit Facility). Indebtedness under the Bank Credit Facility is secured by a
first lien priority security interest in substantially all the assets of the
Company, including a pledge of the stock of each of the Company's subsidiaries.
Additionally, any entities and assets acquired with financing under the Bank
Credit Facility will serve as security. Borrowings under the Bank Credit
Facility are jointly and severally guaranteed by all subsidiaries acquired or
created by the Company.

         On December 20, 1995, the Company completed the sale of 2,015,481
shares of Common Stock in a public offering. The net proceeds of this offering
of approximately $31.2 million were used to prepay indebtedness under the Bank
Credit Facility. The Company may, subject to certain conditions, reborrow such
amounts from time to time for general corporate purposes, including financing
future acquisitions.

WORKING CAPITAL AND CAPITAL EXPENDITURES

         Net cash provided by operating activities was $2.9 million and
$933,000 for the first quarter of 1997 and 1996, respectively. Capital
expenditures were approximately $1.5 million and $831,000 for the first quarter
of 1997 and 1996, respectively.


                                       9

<PAGE>   10



         The Company's principal capital needs will be to finance any future
acquisitions and ongoing capital expenditures. Although the Company currently
believes that cash flow from operations and available borrowings under the Bank
Credit Facility will be sufficient to meet the Company's working capital and
capital expenditure requirements and future debt service obligations for at
least the next 18 months, there can be no assurance that this will be the case.
The Company believes its fiscal 1997 capital expenditure requirements will be
approximately $4.5 million, but there can be no assurance that the Company will
actually spend such amounts. The Company anticipates that such capital
expenditures will be required primarily to acquire additional processing
equipment, management information systems, furniture and fixtures and leasehold
improvements.

FORWARD LOOKING STATEMENTS

This report contains forward looking statements within the meaning of Section
27A of the Securities Act of 1933, as amended, and Section 21E of the
Securities Act of 1934, as amended, that are not historical facts. Such
statements may include, but not be limited to, projections of revenues, income,
capital expenditures, plans for future operations, financing needs or plans,
and plans relating to products or services of the Company, as well as
assumptions relating to the foregoing. These statements involve management
assumptions and are subject to risks and uncertainties, including those set
forth below, along with factors set forth in the Company's Annual Report on
Form 10-K in "Business--Risk Factors". The following factors could affect the
Company's results, causing such results to differ materially from those in any
forward looking statement contained in this report: (i) the failure of the
Company to maintain or control its internal growth or that the Company will be
able to manage its expanding operations effectively; (ii) a change in risks
inherent in the Company's foreign sourcing of supplies; (iii) the loss of
services of one or more key management personnel; (iv) a change in the risks
inherent in the Company's leverage position; (v) the loss of the Company's
single supplier of Koozie(R) insulation material; and (vi) an increase in
competition.



                                      10

<PAGE>   11


                      NORWOOD PROMOTIONAL PRODUCTS, INC.
              FORM 10-Q FOR THE QUARTER ENDED NOVEMBER 30, 1996

                                    PART II


Item 6.  Exhibits and Reports on Form 8-K

6 (a)    Exhibits:

    See Index to Exhibits.


6 (b)    Reports on Form 8-K:

    The following is the date and description of the events reported on Forms
    8-K filed during the first quarter of 1997:


<TABLE>
<CAPTION>

    Date of Earliest Event
    Reported on Form 8-K                             Description
    ----------------------                           -----------
    <S>                                              <C>
    None

</TABLE>


                                      11

<PAGE>   12


                                   SIGNATURES

    Pursuant to the requirements of the Securities and Exchange Act of 1934,
the Registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.


                                    Norwood Promotional Products, Inc.
                                    ----------------------------------
                                               Registrant

Date:  January 8, 1997              /s/ J. Max Waits
                                    ----------------------------------
                                              J. Max Waits
                                    Secretary, Treasurer and Chief 
                                    Financial Officer


                                      12

<PAGE>   13



                               INDEX TO EXHIBITS

<TABLE>
<CAPTION>

EXHIBIT  
NUMBER                     DESCRIPTION
- -------                    -----------

<S>            <C>
10.24(c) --    First Amendment to Amended and Restated Credit Agreement 
                (schedules have been omitted)

10.24(d) --    Second Amendment to Amended and Restated Credit Agreement 

11.1     --    Computation of per share earnings.

27.0     --    Financial data schedule.


</TABLE>


                                      13



<PAGE>   1
                                                                EXHIBIT 10.24(c)



                               FIRST AMENDMENT TO
                     AMENDED AND RESTATED CREDIT AGREEMENT


         THIS FIRST AMENDMENT TO AMENDED AND RESTATED CREDIT AGREEMENT is made
and entered into as of the 10th day of October, 1996, among NORWOOD PROMOTIONAL
PRODUCTS, INC., a Texas corporation ("Norwood"), and THE FROST NATIONAL BANK
("Frost Bank"), individually, as the Issuing Bank and as the Agent, and each
financial institution that is a signatory hereto or becomes a party hereto as
provided in Section 10.7 (individually, a "Bank" and collectively, the
"Banks").

                                    RECITALS

         A.      Norwood, as borrower, Frost Bank, individually, as the Issuing
Bank and as the Agent, and the financial institutions who are signatories
thereto, entered into the Credit Agreement dated as of June 27, 1994, as
amended by the First Amendment to Credit Agreement dated as of June 7, 1995 (as
amended, the "Original Credit Agreement").

         B.      Norwood, as borrower, Frost Bank, individually, as the Issuing
Bank and as the Agent, and the financial institutions who are signatories
thereto, entered into the Amended and Restated Credit Agreement dated as of
July 26, 1995 (as amended, modified, supplemented and restated from time to
time, the "Credit Agreement").

         C.      On June 9, 1995, Air-Tex Corporation, a Delaware corporation
("Air-Tex"), acquired the assets of Designer Plastics, Inc., an Oregon
corporation.

         D.      On July 28, 1995, Barlow Promotional Products, Inc., a
Delaware corporation ("Barlow"), acquired the assets of PAJ, Inc., a Nevada
corporation (formerly known as "BTS Group").

         E.      On November 17, 1995, Key Industries, Inc., a Delaware
corporation ("Key"), acquired the assets of Ocean Specialty Manufacturing
Corporation, a California corporation.

         F.      On January 22, 1996, ArtMold Products Corporation, a Delaware
corporation ("ArtMold"), acquired the assets of Tee Off Enterprises, Inc., a
Wisconsin corporation.

         G.      On April 1, 1996, Radio Cap Company, Inc., a Delaware
corporation ("Radio Cap"), acquired the assets of Alpha Products, Inc., a
Georgia corporation.

         H.      Norwood, the ultimate parent company of each of Air-Tex,
Barlow, Key, ArtMold and Radio Cap, and the Banks desire to further amend the
Credit Agreement to reflect the security interest of the Banks in the assets
acquired in these acquisitions.


                                   AGREEMENTS

         NOW, THEREFORE, in consideration of the premises and mutual covenants
herein contained, and for other good, fair and valuable considerations, the
receipt and sufficiency of which
<PAGE>   2
are hereby acknowledged, the parties hereto agree that the terms and provisions
of the Credit Agreement are amended and restated as follows:

         SECTION 1.       Defined Terms and Related Matters.

                 (a)      Unless otherwise defined herein, the capitalized
         terms used herein which are defined in the Credit Agreement shall have
         the meanings specified therein.

                 (b)      The words "hereof", "herein" and "hereunder" and
         words of similar import when used in this Agreement shall refer to
         this Agreement as a whole and not to any particular provision of this
         Agreement.

         SECTION 2.       Amendment to Schedules.

                 (a)      Schedule 4.1 of the Credit Agreement is hereby
deleted in its entirety and replaced by Schedule 4.1 attached hereto and made a
part hereof.

                 (b)      Schedule 4.3 of the Credit Agreement is hereby
deleted in its entirety and replaced by Schedule 4.3 attached hereto and made a
part hereof.

                 (c)      Schedule 4.9 of the Credit Agreement is hereby
deleted in its entirety and replaced by Schedule 4.9 attached hereto and made a
part hereof.

                 (d)      Schedule 4.10 of the Credit Agreement is hereby
deleted in its entirety and replaced by Schedule 4.10 attached hereto and made
a part hereof.

                 (e)      Schedule 4.14 of the Credit Agreement is hereby
deleted in its entirety and replaced by Schedule 4.14 attached hereto and made
a part hereof.

                 (f)      Schedule 4.15 of the Credit Agreement is hereby
deleted in its entirety and replaced by Schedule 4.15 attached hereto and made
a part hereof.

                 (g)      Schedule 4.17 of the Credit Agreement is hereby
deleted in its entirety and replaced by Schedule 4.17 attached hereto and made
a part hereof.

                 (h)      Schedule 4.18 of the Credit Agreement is hereby
deleted in its entirety and replaced by Schedule 4.18 attached hereto and made
a part hereof.

                 (i)      Schedule 4.20 of the Credit Agreement is hereby
deleted in its entirety and replaced by Schedule 4.20 attached hereto and made
a part hereof.

                 (j)      Schedule 4.21 of the Credit Agreement is hereby
deleted in its entirety and replaced by Schedule 4.21 attached hereto and made
a part hereof.

                 (k)      Schedule 5.15 of the Credit Agreement is hereby
deleted in its entirety and replaced by Schedule 5.15 attached hereto and made
a part hereof.

                 (l)      Schedule 6.4 of the Credit Agreement is hereby
deleted in its entirety and replaced by Schedule 6.4 attached hereto and made a
part hereof.





                                      -2-
<PAGE>   3
                 (m)      Schedule 6.5 of the Credit Agreement is hereby
deleted in its entirety and replaced by Schedule 6.5 attached hereto and made a
part hereof.

                 (n)      Schedule 6.6 of the Credit Agreement is hereby
deleted in its entirety and replaced by Schedule 6.6 attached hereto and made a
part hereof.

                 (o)      Other than as specifically set out herein, the terms,
conditions and provisions of the Credit Agreement are and remain in full force
and effect.


         IN WITNESS WHEREOF, the parties hereto have caused this Amendment to
be duly executed by their respective authorized signatories as of the day and
year first above written.

                                        NORWOOD:

                                        NORWOOD PROMOTIONAL PRODUCTS, INC.


                                        By: /s/ J. Max Waits 
                                           -----------------------------------
                                            J. Max Waits,
                                            Secretary, Treasurer and
                                            Chief Financial Officer

                                        BANKS:

                                        THE FROST NATIONAL BANK,
                                        Individually, as the Agent and the
                                        Issuing Bank


                                        By: /s/ Victor J. Harris 
                                           -----------------------------------
                                            Victor J. Harris, Vice President


                                        THE BOATMEN'S NATIONAL BANK OF 
                                        ST. LOUIS


                                        By: /s/ Juan A. Cazorla 
                                           -----------------------------------
                                            Juan A. Cazorla, 
                                            Assistant Vice President


                                      -3-
<PAGE>   4
                                        BANQUE PARIBAS



                                        By:     /s/ Deanna C. Walker           
                                           -----------------------------------
                                                Deanna C. Walker, 
                                                Assistant Vice President



                                        By:     /s/ Kenneth E. Moore, Jr.
                                           -----------------------------------
                                                Kenneth E. Moore, Jr., 
                                                Vice President



                                        SUBSIDIARIES:

                                        NORCORP, INC.



                                        By:     /s/ J. Max Waits              
                                           -----------------------------------
                                                J. Max Waits,
                                                Secretary, Treasurer and
                                                Chief Financial Officer


                                        RADIO CAP COMPANY, INC.



                                        By:     /s/ J. Max Waits              
                                           -----------------------------------
                                                J. Max Waits,           
                                                Secretary


                                        BARLOW PROMOTIONAL PRODUCTS, INC.



                                        By:     /s/ J. Max Waits 
                                           -----------------------------------
                                                J. Max Waits, Secretary


                                        KEY INDUSTRIES, INC.



                                        By:     /s/ J. Max Waits              
                                           -----------------------------------
                                                J. Max Waits, Secretary





                                      -4-
<PAGE>   5
                                        ARTMOLD PRODUCTS CORPORATION



                                        By:     /s/ J. Max Waits              
                                           -----------------------------------
                                                J. Max Waits, Secretary

                                        AIR-TEX CORPORATION



                                        By:     /s/ J. Max Waits              
                                           -----------------------------------
                                                J. Max Waits, Secretary





                                      -5-

<PAGE>   1
                                                                EXHIBIT 10.24(d)



                              SECOND AMENDMENT TO
                     AMENDED AND RESTATED CREDIT AGREEMENT


         THIS SECOND AMENDMENT TO AMENDED AND RESTATED CREDIT AGREEMENT
("Amendment") is made and entered into as of the 11th day of October, 1996,
among NORWOOD PROMOTIONAL PRODUCTS, INC., a Texas corporation ("Norwood"), and
THE FROST NATIONAL BANK ("Frost Bank"), individually, as the Issuing Bank and
as the Agent, and each financial institution that is a signatory hereto or
becomes a party hereto as provided in Section 10.7 (individually, a "Bank" and
collectively, the "Banks").

                                    RECITALS

         A.      Norwood, the Agent, the Issuing Bank and the other Banks have
heretofore entered into the Amended and Restated Credit Agreement dated as of
July 26, 1995 (as amended, modified, restated and supplemented from time to
time, the "Credit Agreement").

         B.      Norwood and the Banks desire to amend the Credit Agreement to
extend the Acquisition Availability Period and the Term Loan Availability
Period as provided herein.


                                   AGREEMENTS

         NOW, THEREFORE, in consideration of the premises and mutual covenants
herein contained, and for other good, fair and valuable considerations, the
receipt and sufficiency of which are hereby acknowledged, the parties hereto
agree that the terms and provisions of the Original Credit Agreement are
amended and restated as follows:

         1.      Defined Terms and Related Matters.

                 (a)      Unless otherwise defined herein, the capitalized
         terms used herein which are defined in the Credit Agreement shall have
         the meanings specified therein.

                 (b)      The words "hereof", "herein" and "hereunder" and
         words of similar import when used in this Agreement shall refer to
         this Agreement as a whole and not to any particular provision of this
         Agreement.

         2.      Amendments.  The Credit Agreement shall be amended as follows:

                 (a)      The definition of Term Commitment Termination Date in
         Annex B attached to the Credit Agreement is hereby amended to read in
         its entirety as follows:

                          "Term Commitment Termination Date" means the earlier
                 of (i) December 31, 1997 and (ii) the date upon which the Term
                 Commitments of all Banks have been terminated pursuant to the
                 terms of this Agreement.

                 (b)      The definition of Acquisition Commitment Termination
         Date in Annex B attached to the Credit Agreement is hereby amended to
         read in its entirety as follows:
<PAGE>   2
                          "Acquisition Commitment Termination Date" means the
                 earlier of (i) December 31, 1997 and (ii) the date upon which
                 the Acquisition Commitments of all Banks have been terminated
                 pursuant to the terms of this Agreement.

         3.      In order to induce the Agent and the Banks to enter into this
Amendment, Norwood and each Subsidiary of Norwood hereby represent and warrant
to the Agent and the Banks that, as of the date of this Amendment, (a) the
representations and warranties set forth in the Credit Agreement and each other
Loan Document to which it is a party are true and correct as if made on and as
of the date hereof (other than those representations and warranties expressly
limited by their terms to a specific date), (b) no Default or Event of Default
has occurred and is continuing, except to the extent that such Default or Event
of Default has been waived in Waiver Letter signed by the Banks, and (c) no
event has occurred since the date of the most recent financial statements
delivered pursuant to Section 5.1 of the Credit Agreement that has caused a
Material Adverse Effect.

         4.      Norwood hereby acknowledges and agrees that no facts, events,
status or conditions presently exist which, either now or with the passage of
time or the giving of notice or both, presently constitute or will constitute a
basis for any claim or cause of action against any of the Banks, or any defense
to the payment of any of the indebtedness evidenced or to be evidenced by any
of the Loan Documents.

         5.      Each Subsidiary of Norwood covenants and agrees that, as to
the Subsidiary Guaranty Agreement executed and delivered by such Subsidiary in
favor of the Banks as part of the Security Documents, (a) such Subsidiary
Guaranty Agreement is an unconditional guarantee of payment and performance and
not of collection, (b) such Subsidiary Guaranty Agreement represents the
primary, absolute and unconditional obligation of such Subsidiary, and (c) such
Subsidiary Guaranty Agreement is a continuing guarantee and shall remain in
full force and effect until the termination of the obligations of the Banks to
make Loans or issue Letters of Credit and the indefeasible payment in full of
the Obligations (as defined in each such Subsidiary Guaranty Agreement).

         6.      As to each Security Document executed in favor of the Banks,
Norwood and each Subsidiary of Norwood hereby ratify and confirm the liens and
security interests of the Banks in and to all collateral covered by each such
Security Document to which it is a party as security for the prompt and full
payment and performance of the obligations secured by each such Security
Document.  In furtherance of the foregoing, all liens and security interests of
each such Security Document (which are hereby acknowledged to be valid and
subsisting) are hereby carried forward, continued, extended, modified and
renewed to secure the prompt and full payment and performance of the
obligations secured by each such Security Document.

         7.      As to each Security Document executed in favor of Norwood or
Norcorp and collaterally assigned, ultimately, in favor of the Banks, Norwood
and each Subsidiary of Norwood hereby ratify and confirm the liens and security
interests of the Banks, as collateral assignees, in and to all collateral
covered by each such Security Document to which it is a party as security for
the prompt and full payment and performance of the obligations secured by each
such Security Document.  In furtherance of the foregoing, all liens and
security interests of each such Security Document (which are hereby
acknowledged to be valid and subsisting) are hereby carried forward, continued,
extended, modified and renewed to secure the prompt and full payment and
performance of the obligations secured by each such Security Document.





                                      -2-
<PAGE>   3
         8.      Each Loan Document is hereby amended and modified to the
extent necessary to give full force and effect to the terms of this Amendment,
and each such Loan Document shall hereafter be construed and interpreted after
giving full force and effect to the terms of this Amendment.  As amended,
modified and supplemented pursuant to this Amendment, Norwood and each
Subsidiary of Norwood hereby ratify, confirm and restate each Loan Document to
which it is a party and agrees that each such Loan Document shall continue in
full force and effect.  Each of the Loan Documents now or hereafter executed
and delivered pursuant to the terms hereof or pursuant to the terms of the
Credit Agreement, as amended hereby, or as further evidence of or security for
or in connection with the Credit Agreement, as amended hereby, is hereby
amended to the extent necessary so that any reference in any such documents,
instruments or agreements to the Credit Agreement shall be a reference to the
Credit Agreement, as amended hereby.

         9.      In the event that any one or more of the provisions contained
in this Amendment shall be determined invalid, illegal or unenforceable in any
respect for any reason, the validity, legality and enforceability of any such
provision or provisions in every other respect and the remaining provisions of
this Amendment shall not be impaired in any way.

         10.     When required or implied by the context used, defined terms
used herein shall include the plural as well as the singular, and vice versa.

         11.     This Amendment shall be governed by and construed in
accordance with the internal laws of the State of Texas and applicable federal
laws of the United States of America.  This Amendment has been entered into in
Bexar County, Texas and shall be performable for all purposes in Bexar County,
Texas.  The courts within the State of Texas shall have jurisdiction over any
and all disputes arising under or pertaining to this Amendment; and any such
dispute shall be heard in the county or judicial district of the principal
place of business of The Frost National Bank.

         12.     This Amendment shall be binding upon and inure to the benefit
of all parties hereto and their respective successors and assigns; provided,
however, that neither Norwood nor any of its Subsidiaries nor any of their
respective successors or assigns may, without the prior written consent of all
of the Banks, assign any rights, powers, duties or obligations hereunder.

         13.     This Amendment may be executed in any number of counterparts
and by different parties hereto on separate counterparts, each of which when so
executed shall be deemed to be an original and all of which when taken together
shall constitute but one and the same instrument.

         14.     This Amendment constitutes a Loan Document.

         15.     Upon execution of this Agreement by the Banks, Norwood and
each of its Subsidiaries shall deliver to the Agent, in form and substance
satisfactory to the Agent, the certificates and documents described on Annex A.

         16.     Upon execution of this Agreement by the Banks, Norwood shall
pay the Agent, for the ratable account of the Banks, a non-refundable amendment
fee equal to $11,516.69.


                           [signatures on next page]





                                      -3-
<PAGE>   4
         IN WITNESS WHEREOF, the parties hereto have caused this Amendment to
be duly executed by their respective authorized signatories as of the day and
year first above written.

                                        NORWOOD:

                                        NORWOOD PROMOTIONAL PRODUCTS, INC.


                                        By: /s/ J. Max Waits
                                            ---------------------------------
                                            J. Max Waits,
                                            Secretary, Treasurer and Chief
                                            Financial Officer

                                        BANKS:

                                        THE FROST NATIONAL BANK,
                                        Individually, as the Agent and the
                                        Issuing Bank
                


                                        By: /s/ Victor J. Harris
                                            ---------------------------------
                                            Victor J. Harris, Vice President


                                        THE BOATMEN'S NATIONAL BANK OF 
                                        ST. LOUIS



                                        By: /s/ Juan A. Cazorla
                                            ---------------------------------
                                            Juan A. Cazorla, Vice President


                                        BANQUE PARIBAS



                                        By: /s/ Deanna C. Walker
                                            ---------------------------------
                                            Deanna C. Walker, Assistant Vice
                                            President


                                        By: /s/ Kenneth E. Moore, Jr.
                                            ---------------------------------
                                            Kenneth E. Moore, Jr., 
                                            Vice President




                      [signatures continued on next page]





                                      -4-
<PAGE>   5
                                        SUBSIDIARIES:

                                        NORCORP, INC.


                                        By: /s/ J. Max Waits
                                            ---------------------------------
                                            J. Max Waits, Secretary, Treasurer
                                            and Chief Financial Officer

                                        RADIO CAP COMPANY, INC.



                                        By: /s/ J. Max Waits
                                            ---------------------------------
                                            J. Max Waits, Secretary

                                        BARLOW PROMOTIONAL PRODUCTS, INC.



                                        By: /s/ J. Max Waits
                                            ---------------------------------
                                            J. Max Waits, Secretary

                                        KEY INDUSTRIES, INC.



                                        By: /s/ J. Max Waits
                                            ---------------------------------
                                            J. Max Waits, Secretary

                                        ARTMOLD PRODUCTS CORPORATION



                                        By: /s/ J. Max Waits
                                            ---------------------------------
                                            J. Max Waits, Secretary

                                        AIR-TEX CORPORATION



                                        By: /s/ J. Max Waits
                                            ---------------------------------
                                            J. Max Waits, Secretary





                                      -5-
<PAGE>   6
                                    ANNEX A



         1.      Norwood and each of its Subsidiaries shall have provided to
the Agent a certificate signed by the secretary of such corporation, which
secretary's office and signature shall be confirmed by another officer of such
corporation, dated as of the effective date of this Amendment attaching thereto
or containing therein, and certifying as to the following:  (i) corporate
resolutions, as in effect and neither revoked nor rescinded, duly adopted by
the board of directors of such corporation authorizing the execution, delivery
and performance of this Amendment and all other documents, instruments and
agreements in connection therewith (the "Amendment Documents") to which it is
or will be a party, and the transactions contemplated thereby; and (ii) names,
incumbency and specimen signatures of the officers of such corporation
authorized to execute and deliver the Amendment Documents to which such
corporation is a party.

         2.      All other documents requested by the Agent in connection with
this Amendment.





                                      -6-

<PAGE>   1


EXHIBIT 11.1


                      COMPUTATION OF EARNINGS PER SHARE
             (UNAUDITED, IN THOUSANDS, EXCEPT PER SHARE AMOUNTS)



<TABLE>
<CAPTION>
                                                                     THREE MONTHS ENDED
                                                                 -----------------------------
                                                                 NOVEMBER 30,      DECEMBER 2,     
                                                                     1996             1995
                                                                 ------------      -----------  
<S>                                                              <C>               <C>                   
PRIMARY:                                                                                        

  Weighted average common shares outstanding                         5,615            3,540     

  Weighted average common equivalent shares outstanding                131              151     
                                                                    ------           ------     
  Total                                                              5,746            3,691     
                                                                    ======           ======     
                                                                                                
  Net Income                                                        $1,440           $1,356     

  Per share amount                                                  $ 0.25           $ 0.37     
                                                                                                
FULLY DILUTED:                                                                                  

  Weighted average common shares outstanding                         5,615            3,540     

  Weighted average common equivalent shares outstanding                131              151     
                                                                    ------           ------     
  Total                                                              5,746            3,691     
                                                                    ======           ======     
                                                                                                
  Net Income                                                        $1,440           $1,356     

  Per share amount                                                  $ 0.25           $ 0.37     
                                                                                                

</TABLE>


                                      14


<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
FINANCIAL STATEMENTS OF NORWOOD PROMOTIONAL PRODUCTS, INC. FOR THE THREE MONTHS
ENDED NOVEMBER 30, 1996 AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH
10-Q.
</LEGEND>
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          AUG-30-1997
<PERIOD-START>                             SEP-01-1996
<PERIOD-END>                               NOV-30-1996
<CASH>                                             204
<SECURITIES>                                         0
<RECEIVABLES>                                   21,070
<ALLOWANCES>                                       735
<INVENTORY>                                     31,373
<CURRENT-ASSETS>                                54,826
<PP&E>                                          31,116
<DEPRECIATION>                                  11,023
<TOTAL-ASSETS>                                 117,883
<CURRENT-LIABILITIES>                           21,641
<BONDS>                                              0
                                0
                                          0
<COMMON>                                        51,571
<OTHER-SE>                                       7,255
<TOTAL-LIABILITY-AND-EQUITY>                   117,883
<SALES>                                         42,176
<TOTAL-REVENUES>                                42,176
<CGS>                                           30,021
<TOTAL-COSTS>                                   30,021
<OTHER-EXPENSES>                                 8,941
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                 814
<INCOME-PRETAX>                                  2,400
<INCOME-TAX>                                       960
<INCOME-CONTINUING>                              1,440
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                     1,440
<EPS-PRIMARY>                                     0.25
<EPS-DILUTED>                                     0.25
        

</TABLE>


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