PFL WRIGHT VARIABLE ANNUITY ACCOUNT
N-30D, 1996-08-30
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                          PFL WRIGHT VARIABLE ANNUITY
 
    The PFL Wright Variable Annuity Account Semi-Annual Report June 30, 1996
 
 
 
                        [LOGO OF PFL LIFE APPEARS HERE]
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Dear Valued Policyholders:
 
Moderate economic growth and low inflation coupled with continued strong
inflows of cash into mutual funds propelled the U.S. stock market to new
heights during the first half of 1996. Solid investment gains were also posted
by international equities despite a generally rising foreign exchange value of
the U.S. dollar. On the other hand, market values of fixed income securities
declined reflecting fears of higher inflation and expectations that the Federal
Reserve Board would tighten monetary policy.
 
July appears to be heralding a correction in stock prices. With bond yields
near their forecast peak and corporate earnings growth prospects quite
favorable, this period of security price revaluation could be short lived. Once
again, we remain particularly excited about the prospects for high-quality
issues such as those in the PFL Wright Variable Annuity Portfolios.
 
The Semi-Annual Report of the PFL Wright Variable Annuity Account for the six
months ended June 30, 1996 is presented herein. Contained in this report is
information on the following Subaccounts:
 
   Wright Near Term Bond Subaccount
   Wright Total Return Bond Subaccount
   Wright Selected Blue Chip Subaccount
   Wright International Blue Chip Subaccount
 
The confidence that you continue to express in the PFL Wright Variable Annuity
is greatly appreciated.
 
Prosperity and health in the remainder of 1996 and beyond.
 
Sincerely,
 
[SIGNATURE OF WILLIAM L. BUSLER APPEARS HERE]
 
William L. Busler
President
PFL Life Insurance Company
 
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THE PFL WRIGHT VARIABLE ANNUITY ACCOUNT
 
BALANCE SHEET
June 30, 1996 (Unaudited)
 
<TABLE>
<CAPTION>
                                                                       WRIGHT
                                                                     NEAR TERM
                                                                        BOND
                                                            TOTAL    SUBACCOUNT
                                                          ---------- ----------
<S>                                                       <C>        <C>
ASSETS
Cash....................................................  $       13       13
Investments in mutual funds, at current market value
 (Note 2):
 Wright Managed Blue Chip Series Trust
  Wright Near Term Bond Portfolio.......................     380,729  380,729
  Wright Total Return Bond Portfolio....................     675,668      --
  Wright Selected Blue Chip Portfolio...................   2,603,794      --
  Wright International Blue Chip Portfolio..............   1,255,789      --
                                                          ----------  -------
 Total investments in mutual funds......................   4,915,980  380,729
                                                          ----------  -------
Total Assets............................................  $4,915,993  380,742
                                                          ==========  =======
LIABILITIES AND CONTRACT OWNERS' EQUITY
Liabilities:
 Contract terminations payable .........................  $    2,833      --
                                                          ----------  -------
 Total Liabilities .....................................       2,833      --
Contract Owners' Equity:
 Deferred annuity contracts terminable by owners (Notes
  3 and 6)..............................................   4,913,160  380,742
                                                          ----------  -------
                                                          $4,915,993  380,742
                                                          ==========  =======
</TABLE>
 
 
                See accompanying Notes to Financial Statements.
 
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<TABLE>
<CAPTION>
   WRIGHT                          WRIGHT                         WRIGHT
    TOTAL                         SELECTED                     INTERNATIONAL 
 RETURN BOND                     BLUE CHIP                       BLUE CHIP   
 SUBACCOUNT                      SUBACCOUNT                     SUBACCOUNT  
 -----------                     ----------                    ------------- 
<S>                              <C>                           <C>            
       --                              --                              --  
       --                              --                              -- 
   675,668                             --                              -- 
       --                        2,603,794                             --  
       --                              --                        1,255,789 
   -------                       ---------                       --------- 
   675,668                       2,603,794                       1,255,789 
   -------                       ---------                       --------- 
   675,668                       2,603,794                       1,255,789 
   =======                       =========                       ========= 
       390                           2,347                              96 
   -------                       ---------                       --------- 
       390                           2,347                              96 
   675,278                       2,601,447                       1,255,693 
   -------                       ---------                       --------- 
   675,668                       2,603,794                       1,255,789 
   =======                       =========                       =========  
</TABLE>
 
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THE PFL WRIGHT VARIABLE ANNUITY ACCOUNT
 
STATEMENT OF OPERATIONS
Six Months Ended June 30, 1996 (Unaudited)
 
<TABLE>
<CAPTION>
                                                                       WRIGHT
                                                                     NEAR TERM
                                                                        BOND
                                                             TOTAL   SUBACCOUNT
                                                            -------- ----------
<S>                                                         <C>      <C>
NET INVESTMENT INCOME (LOSS)
Income:
 Dividends................................................. $ 23,948    8,172
Expenses (Note 5):
 Administration fee........................................      840       52
 Mortality and expense risk charge.........................   22,832    1,806
                                                            --------   ------
   Net Investment income (loss)............................      276    6,314
                                                            --------   ------
NET REALIZED AND UNREALIZED CAPITAL GAIN (LOSS) FROM
 INVESTMENTS
Net realized capital gain from sales of investments:
 Proceeds from sales.......................................  750,078   55,820
 Cost of investments sold..................................  659,439   55,070
                                                            --------   ------
Net realized capital gain from sales of investments........   90,639      750
Net change in unrealized appreciation/depreciation of
 investments:
 Beginning of the period...................................  343,168    7,443
 End of the period.........................................  592,564     (454)
                                                            --------   ------
   Net change in unrealized appreciation/depreciation of
    investments............................................  249,396   (7,897)
                                                            --------   ------
   Net realized and unrealized capital gain (loss) from
    investments............................................  340,035   (7,147)
                                                            --------   ------
INCREASE (DECREASE) FROM OPERATIONS........................ $340,311     (833)
                                                            ========   ======
</TABLE>
 
                See accompanying Notes to Financial Statements.
 
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<TABLE>
<CAPTION>
  WRIGHT                           WRIGHT                           WRIGHT     
   TOTAL                          SELECTED                       INTERNATIONAL
RETURN BOND                      BLUE CHIP                         BLUE CHIP  
SUBACCOUNT                       SUBACCOUNT                       SUBACCOUNT   
- -----------                      ----------                      -------------
<S>                              <C>                             <C>  
   13,706                           2,070                               --  
      115                             445                               228    
    3,161                          11,706                             6,159   
  -------                         -------                           -------
   10,430                         (10,081)                           (6,387)  
  -------                         -------                           -------   
   72,383                         256,017                           365,858   
   70,220                         200,950                           333,199  
  -------                         -------                           -------  
    2,163                          55,067                            32,659  
   27,893                         260,715                            47,117  
   (1,835)                        477,137                           117,716 
  -------                         -------                           -------   
  (29,728)                        216,422                            70,599  
  -------                         -------                           -------  
  (27,565)                        271,489                           103,258 
  -------                         -------                           ------- 
  (17,135)                        261,408                            96,871   
  =======                         =======                           =======  
</TABLE>
 
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THE PFL WRIGHT VARIABLE ANNUITY ACCOUNT
 
STATEMENTS OF CHANGES IN CONTRACT OWNERS' EQUITY
Six Months Ended June 30, 1996 and Year Ended December 31, 1995 (Unaudited)
 
<TABLE>
<CAPTION>
                                                                  WRIGHT
                                                                NEAR TERM
                                                                   BOND
                                             TOTAL              SUBACCOUNT
                                      ---------------------  -----------------
                                         1996       1995      1996      1995
                                      ----------  ---------  -------  --------
<S>                                   <C>         <C>        <C>      <C>
OPERATIONS
 Net investment income (loss)........ $      276     75,566    6,314    12,335
 Net realized capital gain...........     90,639     36,780      750     1,244
 Net change in unrealized
  appreciation/depreciation of
  investments........................    249,396    484,501   (7,897)   18,943
                                      ----------  ---------  -------  --------
 Increase (decrease) from
  operations.........................    340,311    596,847     (833)   32,522
                                      ----------  ---------  -------  --------
CONTRACT TRANSACTIONS
 Net contract purchase payments......    191,568  1,071,758    8,332    77,059
 Transfer payments from (to) other
  subaccounts or general account.....     42,720   (114,120)  46,596  (135,719)
 Contract terminations, withdrawals,
  and other deductions...............   (130,080)  (736,613)     --    (99,131)
                                      ----------  ---------  -------  --------
 Increase (decrease) from contract
  transactions.......................    104,208    221,025   54,928  (157,791)
                                      ----------  ---------  -------  --------
 Net increase (decrease) in contract
  owners' equity.....................    444,519    817,872   54,095  (125,269)
CONTRACT OWNERS' EQUITY
 Beginning of the period.............  4,468,641  3,650,769  326,647   451,916
                                      ----------  ---------  -------  --------
 End of the period................... $4,913,160  4,468,641  380,742   326,647
                                      ==========  =========  =======  ========
</TABLE>
 
 
                See accompanying Notes to Financial Statements.
 
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<TABLE>
<CAPTION>
       WRIGHT                    WRIGHT                        WRIGHT
       TOTAL                    SELECTED                    INTERNATIONAL
    RETURN BOND                 BLUE CHIP                     BLUE CHIP
     SUBACCOUNT                SUBACCOUNT                    SUBACCOUNT
 -------------------      --------------------------    --------------------------
  1996        1995          1996           1995           1996           1995
 -------    --------      ---------      ---------      ---------      ---------
<S>         <C>           <C>            <C>            <C>            <C>
  10,430      17,626        (10,081)        51,446         (6,387)        (5,841)
   2,163       6,744         55,067         23,057         32,659          5,735
 (29,728)     45,046        216,422        305,554         70,599        114,958
 -------    --------      ---------      ---------      ---------      ---------
 (17,135)     69,416        261,408        380,057         96,871        114,852
 -------    --------      ---------      ---------      ---------      ---------
  13,298     166,975        117,876        513,090         52,062        314,634
 155,620    (173,228)        64,523        237,738       (224,019)       (42,911)
 (13,981)    (45,543)       (81,629)      (342,677)       (34,470)      (249,262)
 -------    --------      ---------      ---------      ---------      ---------
 154,937     (51,796)       100,770        408,151       (206,427)        22,461
 -------    --------      ---------      ---------      ---------      ---------
 137,802      17,620        362,178        788,208       (109,556)       137,313
 537,476     519,856      2,239,269      1,451,061      1,365,249      1,227,936
 -------    --------      ---------      ---------      ---------      ---------
 675,278     537,476      2,601,447      2,239,269      1,255,693      1,365,249
 =======    ========      =========      =========      =========      =========
</TABLE>
 
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THE PFL WRIGHT VARIABLE ANNUITY ACCOUNT
 
NOTES TO FINANCIAL STATEMENTS
June 30, 1996 (Unaudited)
 
1. ORGANIZATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
Organization -- The PFL Wright Variable Annuity Account ("Variable Account") is
a segregated investment account of PFL Life Insurance Company ("PFL Life"), an
indirect, wholly-owned subsidiary of AEGON USA, Inc. ("AUSA"), a holding
company. AUSA is an indirect, wholly-owned subsidiary of AEGON nv, a holding
company organized under the laws of The Netherlands.
 
The Variable Account is registered with the Securities and Exchange Commission
as a Unit Investment Trust pursuant to provisions of the Investment Company Act
of 1940.
 
Investments -- Net purchase payments received by the Variable Account are
invested in the portfolios of the Wright Managed Blue Chip Series Trust as
selected by the contract owner. Investments are stated at the closing net asset
values per share on June 30, 1996.
 
Realized capital gains and losses from sale of shares in the mutual funds are
determined on the first-in, first-out basis. Investment transactions are
accounted for on the trade date (date the order to buy or sell is executed) and
dividend income is recorded on the ex-dividend date. Unrealized gains or losses
from investments in the mutual funds are credited or charged to contract
owners' equity.
 
Dividend Income -- Dividends received from the mutual funds investments are
reinvested to purchase additional mutual fund shares.
 
2. INVESTMENTS
A summary of the mutual fund investments at June 30, 1996 follows:
 
<TABLE>
<CAPTION>
                                               NET ASSET
                                    NUMBER OF    VALUE     MARKET
                                   SHARES HELD PER SHARE   VALUE       COST
                                   ----------- --------- ---------- ----------
<S>                                <C>         <C>       <C>        <C>
Wright Managed Blue Chip Series
 Trust
 Near Term Bond Portfolio.........  39,331.537    9.68   $  380,729 $  381,183
 Total Return Bond Portfolio......  72,341.354    9.34      675,668    677,503
 Select Blue Chip Portfolio....... 204,219.159   12.75    2,603,794  2,126,657
 International Blue Chip
  Portfolio....................... 114,999.022   10.92    1,255,789  1,138,073
                                                         ---------- ----------
                                                         $4,915,980 $4,323,416
                                                         ========== ==========
</TABLE>
 
3. CONTRACT OWNERS EQUITY
A summary of deferred annuity contracts terminable by owners at June 30, 1996
follows:
 
<TABLE>
<CAPTION>
                                      ACCUMULATION  ACCUMULATION     TOTAL
SUBACCOUNT                             UNITS OWNED   UNIT VALUE  CONTRACT VALUE
- ----------                            ------------- ------------ --------------
<S>                                   <C>           <C>          <C>
Wright Near Term Bond................   364,918.287   1.043362     $  380,742
Wright Total Return Bond.............   661,436.571   1.020927        675,278
Wright Select Blue Chip.............. 2,019,529.590   1.288145      2,601,447
Wright International Blue Chip....... 1,175,907.829   1.067850      1,255,693
                                                                   ----------
                                                                   $4,913,160
                                                                   ==========
</TABLE>
 
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A summary of changes in contract owners' account units follows:
 
<TABLE>
<CAPTION>
                                 WRIGHT     WRIGHT      WRIGHT       WRIGHT
                               NEAR TERM     TOTAL     SELECTED   INTERNATIONAL
                                  BOND    RETURN BOND BLUE CHIP     BLUE CHIP
                               SUBACCOUNT SUBACCOUNT  SUBACCOUNT   SUBACCOUNT
                               ---------- ----------- ----------  -------------
<S>                            <C>        <C>         <C>         <C>
Units outstanding at 1/1/95..    474,237    569,878   1,567,081     1,360,360
Units purchased..............     75,750    160,589     465,414       324,834
Units redeemed and trans-
 ferred......................   (237,782)  (221,310)    (97,975)     (304,261)
                                --------   --------   ---------     ---------
Units outstanding at
 12/31/95....................    312,205    509,157   1,934,520     1,380,933
Units purchased..............      7,933     12,581      95,691        50,289
Units redeemed and trans-
 ferred......................     44,780    139,699     (10,681)     (255,314)
                                --------   --------   ---------     ---------
Units outstanding at
 6/30/96.....................    364,918    661,437   2,019,530     1,175,908
                                ========   ========   =========     =========
</TABLE>
 
4. TAXES
Operations of the Variable Account form a part of PFL Life, which is taxed as a
life insurance company under Subchapter L of the Internal Revenue Code of 1986,
as amended (the "Code"). The operations of the Variable Account are accounted
for separately from other operations of PFL Life for purposes of federal income
taxation. The Variable Account is not separately taxable as a regulated
investment company under Subchapter M of the Code and is not otherwise taxable
as an entity separate from PFL Life. Under existing federal income tax laws,
the income of the Variable Account, to the extent applied to increase reserves
under the variable annuity contracts, is not taxable to PFL Life.
 
5. ADMINISTRATIVE, MORTALITY AND EXPENSE RISK CHARGE
Administrative charges include an annual charge of $30 per contract which will
commence on the first policy anniversary of each contract owner's account.
Charges for administrative fees to the variable annuity contracts are an
expense of the Variable Account.
 
PFL Life deducts a daily charge equal to an annual rate of 1.00% of the value
of the contract owner's individual account as a charge for assuming certain
mortality and expense risks.
 
6. NET ASSETS
At June 30, 1996 contract owners' equity was comprised of:
 
<TABLE>
<CAPTION>
                                         WRIGHT     WRIGHT      WRIGHT      WRIGHT
                                       NEAR TERM     TOTAL     SELECTED  INTERNATIONAL
                                          BOND    RETURN BOND BLUE CHIP    BLUE CHIP
                              TOTAL    SUBACCOUNT SUBACCOUNT  SUBACCOUNT  SUBACCOUNT
                            ---------- ---------- ----------- ---------- -------------
<S>                         <C>        <C>        <C>         <C>        <C>
Unit transactions, accumu-
 lated net investment in-
 come and realized capital
 gains....................  $4,320,596  381,196     677,113   2,124,310    1,137,977
Adjustment for
 appreciation/depreciation
 to market value..........     592,564     (454)     (1,835)    477,137      117,716
                            ----------  -------     -------   ---------    ---------
Total Contract Owners' Eq-
 uity.....................  $4,913,160  380,742     675,278   2,601,447    1,255,693
                            ==========  =======     =======   =========    =========
</TABLE>
 
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7. PURCHASES AND SALES OF INVESTMENT SECURITIES
The aggregate cost of purchases and proceeds from sales of investments were as
follows:
 
<TABLE>
<CAPTION>
                                          SIX MONTHS ENDED      YEAR ENDED
                                              JUNE 30,         DECEMBER 31,
                                          ----------------- -------------------
                                                1996               1995
                                          ----------------- -------------------
                                          PURCHASES  SALES  PURCHASES   SALES
                                          --------- ------- --------- ---------
<S>                                       <C>       <C>     <C>       <C>
 Wright Managed Blue Chip Series Trust
 Wright Near Term Bond Portfolio........  $117,059   55,820   157,665   302,860
 Wright Total Return Bond Portfolio.....   238,150   72,383   206,065   240,590
 Wright Select Blue Chip Portfolio......   348,817  256,017   882,068   424,039
 Wright International Blue Chip Portfo-
  lio...................................   153,097  365,858   462,087   447,064
                                          --------  ------- --------- ---------
                                          $857,123  750,078 1,707,885 1,414,553
                                          ========  ======= ========= =========
</TABLE>
 
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