NICHOLAS CO INC /WI
13F-HR, 1999-11-12
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                             UNITES STATES
                   SECURITIES AND EXCHANGE COMMISSION
                          Washington, D.C. 20549

                               FORM 13F
                          Form 13F COVER PAGE

Report for the Calendar Year or Quarter Ended:  September 30, 1999

Check here if Amendment [  ];  Amendment Number:
This Amendment (check only one.):  [  ] is a restatement.
                                   [  ] adds new holdings entries.

Institutional Investment Manager Filing this Report:

Name:      Nicholas Company, Inc.
Address:   700 North Water Street
           Suite 1010
           Milwaukee, WI  53202

Form 13F File Number:  28-1226

The institutional investment manager filing this report and the person by
whom it is signed hereby represent that the person signing the report is
authorized to submit it, that all information contained therein is true,
correct and complete, and that it is understood that all required items,
statements, schedules, list, and tables,  are considered integral parts of
this form.

Person Signing this Report on Behalf of Reporting Manager:

Name:   Jeffrey T. May
Title:  Senior Vice President and Treasurer
Phone:  414-272-4650

Signature, Place, and Date of Signing:

/s/ Jeffrey T. May              Milwaukee, WI                   11/12/1999
[Signature]                     [City, State]                     [Date]

Report Type (check only one.):

[x] 13F HOLDINGS REPORT.  (Check here if all holdings of this reporting
    manager are reported in this report.)

[ ] 13F NOTICE.  (Check here if no holdings reported are in this report,
    and all holdings are reported by other reporting manager(s).)

[ ] 13F COMBINATION REPORT.  (Check here if a portion of the holdings for
    this reporting manager are reported in this report and a portion are
    reported by other reporting manager(s).)

<PAGE>
<TABLE>
<CAPTION>

FORM 13F
NICHOLAS COMPANY, INC.                                                           Item 6:
                                  Item 2:             Item 4:     Item 5:        Item 6:
             Item 1:               Title  Item 3:   Fair Market    Shares      Investment    Item 7:             Item 8:
             Name of                of     CUSIP       Value    or Principal   Discretion   Managers         Voting Authority
              Issuer               Class   Number   (thousands)    Amount        (a)Sole   See Instr.V (a)Sole  (b)Shared  (c)None
____________________________________________________________________________________________________________________________________
<C>                               <C>    <C>          <C>        <C>        <C> <C>                     <C>               <C>
Apple Computer, Inc.              COM    037833100          145       2,300 SH       2,300                2,300                   0
Albertson's, Inc.                 COM    013104104        1,515      38,300 SH      38,300               28,300              10,000
Abbott Laboratories               COM    002824100       62,830   1,709,660 SH   1,709,660                9,660           1,700,000
ADC Telecommunications, Inc.      COM    000886101      126,647   3,019,900 SH   3,019,900              227,400           2,792,500
American General Corporation      COM    026351106        2,306      36,500 SH      36,500               29,500               7,000
American Home Products CorporationCOM    026609107       85,590   2,062,400 SH   2,062,400               13,400           2,049,000
American International Group, Inc.COM    026874107      133,668   1,537,515 SH   1,537,515               10,953           1,526,562
Assisted Living Concepts, Inc.    COM    04543L109        1,462     974,380 SH     974,380              155,380             819,000
Assisted Living Concepts, Inc.-CVTSUB DB 04543LAD1          945   1,750,000 PRN  1,750,000                    0           1,750,000
AMCORE Financial, Inc.            COM    023912108           11         525 SH         525                  525                   0
Atlantic Richfield Company        COM    048825103       14,499     163,600 SH     163,600               13,600             150,000
Associated Banc-Corp              COM    045487105       30,301     837,331 SH     837,331              183,848             653,483
Artesyn Technologies, Inc.        COM    043127109       38,079   2,007,460 SH   2,007,460              449,060           1,558,400
AutoZone, Inc.                    COM    053332102       81,721   2,912,100 SH   2,912,100              327,100           2,585,000
BioChem Pharma Inc.               COM    09058T108        8,139     340,000 SH     340,000                    0             340,000
Franklin Resources, Inc.          COM    354613101       45,292   1,472,900 SH   1,472,900               33,000           1,439,900
General Cable Corporation         COM    369300108       20,785   1,732,106 SH   1,732,106              485,156           1,246,950
Biogen, Inc.                      COM    090597105       17,638     223,800 SH     223,800                3,800             220,000
Boron, LePore & Associates, Inc.  COM    10001P102        2,467     438,580 SH     438,580              153,580             285,000
Bando McGlocklin Capital CorporatiCOM    060003100          621      72,000 SH      72,000               16,500              55,500
Biomet, Inc.                      COM    090613100       16,266     618,200 SH     618,200              183,200             435,000
Burlington Resources Inc.         COM    122014103       26,574     723,100 SH     723,100               23,100             700,000
Brady Corporation                 CL A   104674106           10         325 SH         325                  325                   0
Berkshire Hathaway Inc.-Cl A      CL A   084670108      217,745       3,959 SH       3,959                    0               3,959
Berkshire Hathaway Inc.-Cl B      CL B   084670207           71          38 SH          38                    0                  38
Brown & Brown, Inc.               COM    115236101       17,624     530,045 SH     530,045              270,245             259,800
Boston Scientific Corporation     COM    101137107       23,088     935,200 SH     935,200               38,800             896,400
Citigroup Inc.                    COM    172967101      148,632   3,378,000 SH   3,378,000                    0           3,378,000
Cardinal Health, Inc.             COM    14149Y108       92,966   1,705,794 SH   1,705,794              132,901           1,572,893
Chubb Corporation (The)           COM    171232101           30         600 SH         600                  600                   0
Commerce Bancorp, Inc.            COM    200519106        4,032      97,145 SH      97,145                2,145              95,000
CBS Corporation                   COM    12490K107       21,044     455,000 SH     455,000                    0             455,000
Clear Channel Communications, Inc.COM    184502102       94,026   1,177,165 SH   1,177,165               85,700           1,091,465
Concord EFS, Inc.                 COM    206197105        4,769     231,204 SH     231,204                9,954             221,250
Crescent Real Estate Equities, IncCOM    225756105        1,422      79,000 SH      79,000               79,000                   0
Community First Bankshares, Inc.  COM    203902101        5,131     304,070 SH     304,070                7,570             296,500
C.H. Robinson Worldwide, Inc.     COM    12541W100       15,587     462,680 SH     462,680              245,680             217,000
Chevron Corporation               COM    166751107       18,398     207,300 SH     207,300                7,300             200,000
Cincinnati Financial Corporation  COM    172062101          587      15,657 SH      15,657               15,657                   0
Citadel Communications CorporationCOM    172853202          512      15,000 SH      15,000                    0              15,000
CONMED Corporation                COM    207410101        4,752     193,975 SH     193,975                3,975             190,000
Correctional Properties Trust     COM    22025E104          619      44,850 SH      44,850                    0              44,850
Cincinnati Bell Inc.              COM    171870108        4,183     215,200 SH     215,200               31,300             183,900
Cintas Corporation                COM    172908105       80,864   1,398,724 SH   1,398,724               26,724           1,372,000
CVS Corporation                   COM    126650100       59,324   1,453,578 SH   1,453,578              203,630           1,249,948
DBT Online, Inc.                  COM    233044106        9,473     379,875 SH     379,875                3,625             376,250
Dean Foods Company                COM    242361103        2,832      65,000 SH      65,000               45,000              20,000
Walt Disney Company (The)         COM    254687106       24,620     951,500 SH     951,500                1,500             950,000
Dover Downs Entertainment, Inc.   COM    260086103        5,531     398,665 SH     398,665               41,085             357,580
Elan Corporation, plc             ADR    284131208       62,537   1,863,300 SH   1,863,300                5,300           1,858,000
Emeritus Corporation-CVT BD       SDCV144291005AA4        5,269   8,781,000 PRN  8,781,000                    0           8,781,000
Entercom Communications Corp.     CL A   293639100        4,369     121,355 SH     121,355                3,855             117,500
Expeditors International of WashinCOM    302130109       28,127     876,400 SH     876,400              160,400             716,000
Fastenal Company                  COM    311900104      112,112   2,379,045 SH   2,379,045              195,045           2,184,000
Fiserv, Inc.                      COM    337738108       58,080   1,787,075 SH   1,787,075              341,450           1,445,625
Fifth Third Bancorp               COM    316773100      162,500   2,670,778 SH   2,670,778              134,936           2,535,842
Fleet Financial Group, Inc.       COM    33901A108           73       2,000 SH       2,000                2,000                   0
Firstmerit Corporation            COM    337915102        9,342     368,160 SH     368,160              218,160             150,000
First National Bank of Anchorage (COM    322387101       18,078      17,706 SH      17,706                    0              17,706
Fannie Mae                        COM    313586109      147,293   2,349,647 SH   2,349,647               49,647           2,300,000
Foremost Corporation of America   COM    345469100       72,872   3,036,331 SH   3,036,331              295,200           2,741,131
Freddie Mac                       COM    313400301      147,295   2,832,592 SH   2,832,592               61,392           2,771,200
Forest Laboratories, Inc.         COM    345838106       13,928     330,625 SH     330,625                  225             330,400
Firstar Corporation               COM    33763V109       80,340   3,135,200 SH   3,135,200               59,000           3,076,200
Cedar Fair, L.P.                  DEPOSIT150185106          498      24,000 SH      24,000               24,000                   0
Guidant Corporation               COM    401698105       28,368     529,000 SH     529,000                    0             529,000
G & K Services, Inc. - Cl A       CL A   361268105       28,035     692,212 SH     692,212              119,000             573,212
General Motors Corporation - Cl H CL H NE370442832      256,165   4,474,500 SH   4,474,500              242,500           4,232,000
Genuine Parts Company             COM    372460105        1,000      37,650 SH      37,650               22,650              15,000
Grainger (W.W.), Inc.             COM    384802104          721      15,000 SH      15,000               15,000                   0
Manor Care, Inc.                  COM    564055101       37,427   2,177,550 SH   2,177,550              278,800           1,898,750
Home Depot, Inc. (The)            COM    437076102       67,639     985,632 SH     985,632               42,432             943,200
Harley-Davidson, Inc.             COM    412822108       26,758     534,500 SH     534,500                    0             534,500
Homestead Savings - CNV PFD       PFD A C437843204            5       5,000 SH       5,000                    0               5,000
Household International, Inc.     COM    441815107        1,196      29,800 SH      29,800               13,800              16,000
Health Management Associates, Inc.CL A   421933102       78,422  10,633,513 SH  10,633,513              979,693           9,653,820
Horace Mann Educators Corporation COM    440327104          516      20,000 SH      20,000                    0              20,000
Glacier Water Trust I             PFD A  376398202        4,869     265,000 SH     265,000                    0             265,000
Healthcare Realty Trust IncorporatCOM    421946104        2,243     120,000 SH     120,000                    0             120,000
Heartland Express, Inc.           COM    422347104       72,997   5,167,940 SH   5,167,940              499,271           4,668,669
Hearst-Argyle Television, Inc.    COM    422317107       16,594     771,819 SH     771,819                    0             771,819
International Business Machines CoCOMM   459200101       36,413     300,000 SH     300,000                    0             300,000
Intel Corporation                 COM    458140100       29,933     402,800 SH     402,800                2,300             400,500
InvestorsBancorp                  COM    461833105           26       3,578 SH       3,578                3,578                   0
Interim Services Inc.             COM    45868P100        7,887     481,662 SH     481,662              339,440             142,222
International Speedway CorporationCL A   460335201       31,756     604,151 SH     604,151                3,225             600,926
International Speedway CorporationCL B   460335300       11,486     219,310 SH     219,310                    0             219,310
J. C. Penny Company, Inc.         COM    708160106          447      13,000 SH      13,000                    0              13,000
Keane, Inc.                       COM    486665102       13,656     598,600 SH     598,600              219,800             378,800
Knight Transportation, Inc.       COM    499064103       11,419     787,529 SH     787,529              326,279             461,250
Kohl's Corporation                COM    500255104       79,775   1,206,420 SH   1,206,420               17,020           1,189,400
Landauer, Inc.                    COM    51476K103        1,005      40,000 SH      40,000               10,000              30,000
Leggett & Platt, Incorporated     COM    524660107       31,353   1,592,512 SH   1,592,512               82,512           1,510,000
Eli Lilly and Company             COM    532457108       26,560     415,000 SH     415,000                    0             415,000
Loral Space & Communications Ltd. COM    G56462107       24,219   1,409,100 SH   1,409,100               52,000           1,357,100
LaSalle Re Holdings Limited       ORD    G5383Q101          222      16,000 SH      16,000                    0              16,000
McDonald's Corporation            COM    580135101       65,291   1,518,388 SH   1,518,388               18,388           1,500,000
Mercury General Corporation       COM    589400100      128,510   4,662,492 SH   4,662,492              155,092           4,507,400
Medtronic, Inc.                   COM    585055106       37,919   1,068,130 SH   1,068,130               44,334           1,023,796
Merrill Lynch & Co., Inc.         COM    590188108       47,031     700,000 SH     700,000                    0             700,000
Metro Information Services, Inc.  COM    59162P104        2,213     172,755 SH     172,755                3,755             169,000
Mutual Risk Management Ltd.       COM    628351108       41,103   3,355,322 SH   3,355,322              377,322           2,978,000
Marsh & McLennan Companies, Inc.  COM    571748102          822      12,000 SH      12,000                6,000               6,000
Mobil Corporation                 COM    607059102       11,083     110,000 SH     110,000                    0             110,000
Motorola, Inc.                    COM    620076109       77,126     876,428 SH     876,428               26,428             850,000
Marshall & Ilsley Corporation     COM    571834100      233,278   4,088,113 SH   4,088,113              121,350           3,966,763
Monsanto Company                  COM    611662107       65,504   1,835,500 SH   1,835,500               35,500           1,800,000
MGIC Investment Corporation       COM    552848103           76       1,600 SH       1,600                1,600                   0
National Commerce Bancorporation  COM    635449101       16,430     747,900 SH     747,900              292,900             455,000
National City Bancorporation      COM    635312101        4,013     229,329 SH     229,329                7,749             221,580
Nationwide Financial Services, IncCL A   638612101        1,355      38,300 SH      38,300               38,300                   0
National HealthCare Corporation   COM    636906100        8,631   1,232,952 SH   1,232,952               10,000           1,222,952
National Health Investors, Inc.   COM    63633D104       31,420   1,911,500 SH   1,911,500               55,400           1,856,100
National Health Realty, Inc.      COM    635905102        7,542     709,828 SH     709,828               28,000             681,828
NOVA Corporation                  COM    669784100        5,008     200,320 SH     200,320               15,320             185,000
Newell Rubbermaid, Inc.           COM    651229106       14,234     498,350 SH     498,350              184,500             313,850
Omnicare, Inc.                    COM    681904108        2,310     240,000 SH     240,000              240,000                   0
Omega Healthcare Investors, Inc.  COM    681936100        3,360     160,000 SH     160,000                    0             160,000
O'Reilly Automotive, Inc.         COM    686091109       29,607     621,255 SH     621,255              153,755             467,500
Osteotech, Inc.                   COM    688582105        3,268     239,826 SH     239,826                4,576             235,250
Paychex, Inc.                     COM    704326107       10,981     321,800 SH     321,800                6,800             315,000
Pitney Bowes Inc.                 COM    724479100          341       5,600 SH       5,600                5,600                   0
Patterson Dental Company          COM    703412106       41,654     840,435 SH     840,435              180,285             660,150
PepsiCo, Inc.                     COM    713448108          354      11,700 SH      11,700               11,700                   0
Pfizer Inc.                       COM    717081103       43,125   1,200,000 SH   1,200,000                    0           1,200,000
Progressive Corporation (The)     COM    743315103       48,187     589,900 SH     589,900                2,600             587,300
Priority Healthcare Corporation   CL B   74264T102          309      10,000 SH      10,000                    0              10,000
Protective Life Corporation       COM    743674103      119,162   4,109,040 SH   4,109,040              342,040           3,767,000
Plantronics, Inc.                 COM    727493108        2,533      50,905 SH      50,905                  905              50,000
Pharmacia & Upjohn, Inc.          COM    716941109          645      13,000 SH      13,000                    0              13,000
Province Healthcare Company       COM    743977100        2,492     216,705 SH     216,705                6,705             210,000
PSS World Medical, Inc.           COM    69366A100       19,441   2,175,215 SH   2,175,215              377,090           1,798,125
Pulitzer Inc.                     COM    745769109       21,395     470,866 SH     470,866                    0             470,866
Qwest Communications InternationalCOM    749121109       84,230   2,849,224 SH   2,849,224              162,752           2,686,472
Reckson Associates Realty Corp.   COM    75621K106        1,780      85,500 SH      85,500               85,500                   0
Reckson Associates Realty Corp.-CVPFD CV 75621K205          414      20,500 SH      20,500                    0              20,500
Renal Care Group, Inc.            COM    759930100        8,233     375,835 SH     375,835               19,585             356,250
Regions Financial Corporation     COM    758940100        5,552     185,444 SH     185,444              185,444                   0
RenaissanceRe Holdings Ltd.       COM    G7496G103          278       8,000 SH       8,000                    0               8,000
RPM, Inc.                         COM    749685103        6,046     496,079 SH     496,079              416,079              80,000
Res-Care, Inc.                    COM    760943100        6,375     375,019 SH     375,019                9,769             365,250
Republic Services, Inc.           CL A   760759100       50,130   4,609,700 SH   4,609,700              496,500           4,113,200
Salem Communications Corporation  CL A   794093104        4,302     168,690 SH     168,690                2,950             165,740
Asia Satellite Telecommunications SPONSOR04516X106        7,670     300,800 SH     300,800                    0             300,800
StanCorp Financial Group, Inc.    COM    852891100        3,623     161,940 SH     161,940                1,940             160,000
State Financial Services CorporatiCL A   856855101        2,088     143,397 SH     143,397                    0             143,397
Shire Pharmaceuticals Group PLC   SPONSOR82481R106        3,794     131,670 SH     131,670                1,670             130,000
Sonoco Products Company           COM    835495102          511      22,407 SH      22,407               22,407                   0
PanAmSat Corporation              COM    697933109       24,312     673,000 SH     673,000              168,000             505,000
St. Jude Medical, Inc.            COM    790849103       79,868   2,535,500 SH   2,535,500               72,000           2,463,500
ServiceMaster Company (The)       COM    81760N109       48,604   3,025,900 SH   3,025,900              322,100           2,703,800
Sybron International Corporation  COM    87114F106      121,343   4,515,100 SH   4,515,100              336,400           4,178,700
Stryker Corporation               COM    863667101       91,662   1,792,890 SH   1,792,890               92,890           1,700,000
Medallion Financial Corp.         COM    583928106        6,379     315,000 SH     315,000                    0             315,000
Thermo BioAnalysis Corporation    COM    88355H108       10,129     551,225 SH     551,225                9,125             542,100
TESSCO Technologies Incorporated  COM    872386107        7,024     413,175 SH     413,175              176,175             237,000
Thermo Instrument Systems Inc.    COM    883559106        8,085     756,500 SH     756,500              187,000             569,500
TiVo Inc.                         COM    888706108          748      25,000 SH      25,000                    0              25,000
Thermedics Inc.                   COM    883901100        5,423     729,200 SH     729,200              366,000             363,200
Thermo Electron Corporation       COM    883556102       28,012   2,084,625 SH   2,084,625              232,800           1,851,825
ThermoQuest Corporation           COM    883655102        5,594     552,450 SH     552,450               43,750             508,700
Thermo Optek Corporation          COM    883582108        3,939     466,796 SH     466,796               46,796             420,000
Tootsie Roll Industries, Inc.     COM    890516107       38,405   1,168,223 SH   1,168,223              165,100           1,003,123
Time Warner Telecom Inc.          CL A   887319101        1,566      75,000 SH      75,000                    0              75,000
U.S. Foodservice                  COM    90331R101       16,052     891,800 SH     891,800              286,800             605,000
USA Networks, Inc.                COM    902984103       73,761   1,903,500 SH   1,903,500               71,000           1,832,500
U.S. Bancorp                      COM    902973106       34,133   1,130,700 SH   1,130,700                    0           1,130,700
Univision Communications Inc.     CL A   914906102        6,046      74,300 SH      74,300                    0              74,300
Valspar Corporation (The)         COM    920355104       73,110   2,236,650 SH   2,236,650              192,850           2,043,800
Thermo Vision Corporation         COM    883600108        2,732     408,580 SH     408,580                    0             408,580
Vulcan Materials Company          COM    929160109       45,532   1,243,200 SH   1,243,200               27,200           1,216,000
Walgreen Co.                      COM    931422109       63,577   2,505,512 SH   2,505,512              105,512           2,400,000
Waddell & Reed Financial, Inc.-Cl CL A   930059100        2,727     122,900 SH     122,900               92,900              30,000
Wells Fargo & Company             COM    949746101          753      19,000 SH      19,000               19,000                   0
Watson Pharmaceuticals, Inc.      COM    942683103       63,026   2,062,193 SH   2,062,193              176,100           1,886,093
DENTSPLY International Inc.       COM    249030107           56       2,470 SH       2,470                2,470                   0
Tricon Global Restaurants, Inc.   COM    895953107        4,094     100,000 SH     100,000                    0             100,000
                                                   -------------
                                                      5,626,666
                                                   =============
</TABLE>
<PAGE>

                          Form 13F SUMMARY PAGE


Report Summary:


Number of Other Included Managers:        0

Form 13F Information Table Entry Total: 177

Form 13F Information Table Value Total (thousands):   $5,626,666


List of Other Included Managers:  NONE

Provide a numbered list of the name(s) and Form 13F file number(s) of all
institutional investment managers with respect to which this report is
filed, other than the manager filing this report.

<PAGE>




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