NICHOLAS CO INC /WI
13F-HR, 1999-08-12
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                             UNITES STATES
                   SECURITIES AND EXCHANGE COMMISSION
                          Washington, D.C. 20549

                               FORM 13F
                          Form 13F COVER PAGE

Report for the Calendar Year or Quarter Ended:  June 30, 1999

Check here if Amendment [  ];  Amendment Number:
This Amendment (check only one.):  [  ] is a restatement.
                                   [  ] adds new holdings entries.

Institutional Investment Manager Filing this Report:

Name:      Nicholas Company, Inc.
Address:   700 North Water Street
           Suite 1010
           Milwaukee, WI  53202

Form 13F File Number:  28-1226

The institutional investment manager filing this report and the person by
whom it is signed hereby represent that the person signing the report is
authorized to submit it, that all information contained therein is true,
correct and complete, and that it is understood that all required items,
statements, schedules, list, and tables,  are considered integral parts of
this form.

Person Signing this Report on Behalf of Reporting Manager:

Name:   Jeffrey T. May
Title:  Senior Vice President and Treasurer
Phone:  414-272-4650

Signature, Place, and Date of Signing:

/s/ Jeffrey T. May              Milwaukee, WI                   8/11/1999
[Signature]                     [City, State]                     [Date]

Report Type (check only one.):

[x] 13F HOLDINGS REPORT.  (Check here if all holdings of this reporting
    manager are reported in this report.)

[ ] 13F NOTICE.  (Check here if no holdings reported are in this report,
    and all holdings are reported by other reporting manager(s).)

[ ] 13F COMBINATION REPORT.  (Check here if a portion of the holdings for
    this reporting manager are reported in this report and a portion are
    reported by other reporting manager(s).)

<PAGE>

<TABLE>
<CAPTION>

FORM 13F
NICHOLAS COMPANY, INC.

                                                          Item 4:
                                   Item 2:                  Fair      Item 5:     Item 6:
           Item 1:                  Title       Item 3:    Market     Shares      Investment                    Item 8:
           Name of                   of          CUSIP     Value    or Principal  Discretion   Item 7:        Voting Authority
            Issuer                  Class       Number  (thousands)   Amount      (a) Sole    Managers (a)Sole (b)Shared  (c)None
_______________________________________________________________________________   _________________________________________________
<C>                           <C>              <C>      <C>         <C>        <C> <C>                 <C>              <C>
Abbott Laboratories           COM              002824100     77,790  1,709,660 SH   1,709,660            9,660           1,700,000
ADC Telecommunications, Inc.  COM              000886101    123,916  2,719,700 SH   2,719,700          229,700           2,490,000
Albertson's, Inc.             COM              013104104      1,810     35,100 SH      35,100           25,100              10,000
AMCORE Financial, Inc.        COM              023912108         12        525 SH         525              525                   0
American Express Company      COM              025816109     68,029    522,800 SH     522,800           22,800             500,000
American General Corporation  COM              026351106      2,902     38,500 SH      38,500           29,500               9,000
American Home Products CorporaCOM              026609107    115,713  2,012,400 SH   2,012,400           13,400           1,999,000
American International Group, COM              026874107    200,347  1,711,454 SH   1,711,454           10,204           1,701,250
Analysts International CorporaCOM              032681108     10,780    749,925 SH     749,925          396,075             353,850
Artesyn Technologies, Inc.    COM              043127109     55,252  2,490,230 SH   2,490,230          541,830           1,948,400
Asia Satellite TelecommunicatiSPONSORED ADR    04516X106      8,436    365,800 SH     365,800                0             365,800
Assisted Living Concepts, Inc.COM              04543L109      1,465    976,580 SH     976,580          157,580             819,000
Assisted Living Concepts, Inc.SUB DB CV 6%02   04543LAD1        954  1,750,000 PRN  1,750,000                0           1,750,000
Associated Banc-Corp          COM              045487105     35,289    850,331 SH     850,331          196,848             653,483
Atlantic Richfield Company    COM              048825103     39,450    472,100 SH     472,100           14,100             458,000
AutoZone, Inc.                COM              053332102     88,149  2,926,100 SH   2,926,100          341,100           2,585,000
Bando McGlocklin Capital CorpoCOM              060003100        873     72,000 SH      72,000           16,500              55,500
Berkshire Hathaway Inc.-Cl A  CL A             084670108    272,775      3,959 SH       3,959                0               3,959
Berkshire Hathaway Inc.-Cl B  CL B             084670207         85         38 SH          38                0                  38
BioChem Pharma Inc.           COM              09058T108      6,375    340,000 SH     340,000                0             340,000
Biogen, Inc.                  COM              090597105     22,432    348,800 SH     348,800            8,800             340,000
Biomet, Inc.                  COM              090613100     18,452    464,200 SH     464,200           99,200             365,000
Boron, LePore & Associates, InCOM              10001P102     10,490  1,252,580 SH   1,252,580          170,380           1,082,200
Boston Scientific Corporation COM              101137107     45,484  1,035,200 SH   1,035,200           38,800             996,400
Brady Corporation             CL A             104674106         11        325 SH         325              325                   0
Brown & Brown, Inc.           COM              115236101     21,215    558,283 SH     558,283          298,483             259,800
Burlington Resources Inc.     COM              122014103     31,521    728,800 SH     728,800           28,800             700,000
Cardinal Health, Inc.         COM              14149Y108    109,769  1,711,794 SH   1,711,794          138,901           1,572,893
CBS Corporation               COM              12490K107     15,420    355,000 SH     355,000                0             355,000
Cedar Fair, L.P.              DEPOSITRY UNIT   150185106        599     24,000 SH      24,000           24,000                   0
Checkfree Holdings CorporationCOM              162816102      7,580    275,000 SH     275,000                0             275,000
Chevron Corporation           COM              166751107     29,489    309,800 SH     309,800            9,800             300,000
Chubb Corporation (The)       COM              171232101         42        600 SH         600              600                   0
Cincinnati Bell Inc.          COM              171870108     47,396  1,900,600 SH   1,900,600          140,600           1,760,000
Cincinnati Financial CorporatiCOM              172062101        586     15,657 SH      15,657           15,657                   0
Cintas Corporation            COM              172908105     93,977  1,398,724 SH   1,398,724           26,724           1,372,000
Citadel Communications CorporaCOM              172853202        543     15,000 SH      15,000                0              15,000
Citigroup Inc.                COM              172967101    231,705  4,878,000 SH   4,878,000                0           4,878,000
Clear Channel Communications, COM              184502102     81,151  1,177,165 SH   1,177,165           85,700           1,091,465
Commerce Bancorp, Inc.        COM              200519106      2,269     53,085 SH      53,085            8,085              45,000
Community First Bankshares, InCOM              203902101      7,690    322,105 SH     322,105           25,605             296,500
Concentra Managed Care, Inc.  COM              20589T103      3,876    261,700 SH     261,700                0             261,700
Concord EFS, Inc.             COM              206197105      7,221    170,656 SH     170,656           23,156             147,500
CONMED Corporation            COM              207410101      4,525    147,770 SH     147,770           12,770             135,000
Consolidated Stores CorporatioCOM              210149100     20,739    768,100 SH     768,100           28,000             740,100
Correctional Properties Trust COM              22025E104      1,395     88,550 SH      88,550           43,700              44,850
Crescent Real Estate Equities,COM              225756105     43,415  1,828,000 SH   1,828,000          328,000           1,500,000
CVS Corporation               COM              126650100     18,035    355,378 SH     355,378           65,430             289,948
C.H. Robinson Worldwide, Inc. COM              12541W100     21,814    593,576 SH     593,576          318,576             275,000
DBT Online, Inc.              COM              233044106     12,684    387,310 SH     387,310           11,060             376,250
Dean Foods Company            COM              242361103      2,702     65,000 SH      65,000           45,000              20,000
DENTSPLY International Inc.   COM              249030107        282      9,753 SH       9,753            9,753                   0
Dover Downs Entertainment, IncCOM              260086103      8,148    460,660 SH     460,660           53,980             406,680
Edwards (A.G.), Inc.          COM              281760108     13,803    428,000 SH     428,000                0             428,000
Elan Corporation, plc         ADR              284131208     52,103  1,877,584 SH   1,877,584           19,584           1,858,000
Eli Lilly and Company         COM              532457108     33,306    465,000 SH     465,000                0             465,000
Emeritus Corporation-CVT BD   SDCV144A 6.25%06 291005AA4      6,310 10,281,000 PRN 10,281,000                0          10,281,000
Entercom Communications Corp. CL A             293639100      5,674    132,735 SH     132,735           12,735             120,000
Expeditors International of WaCM               302130109     33,000  1,211,000 SH   1,211,000          195,000           1,016,000
Fannie Mae                    COM              313586109    229,128  3,351,047 SH   3,351,047           51,047           3,300,000
Fastenal Company              COM              311900104    137,559  2,623,285 SH   2,623,285          248,785           2,374,500
Fifth Third Bancorp           COM              316773100    177,774  2,670,778 SH   2,670,778          134,936           2,535,842
First National Bank of AnchoraCOM              322387101     18,113     17,706 SH      17,706                0              17,706
Firstar Corporation           COM              33763V109     84,398  3,014,200 SH   3,014,200           38,000           2,976,200
Firstmerit Corporation        COM              337915102      9,392    334,665 SH     334,665          184,665             150,000
Fiserv, Inc.                  COM              337738108     56,271  1,797,075 SH   1,797,075          351,450           1,445,625
Fleet Financial Group, Inc.   COM              338915101         89      2,000 SH       2,000            2,000                   0
Foremost Corporation of AmericCOM              345469100     67,921  3,087,331 SH   3,087,331          346,200           2,741,131
Forest Laboratories, Inc.     COM              345838106     15,299    330,795 SH     330,795              395             330,400
Franklin Resources, Inc.      COM              354613101     59,837  1,472,900 SH   1,472,900           33,000           1,439,900
Freddie Mac                   COM              313400301    228,264  3,935,592 SH   3,935,592           64,392           3,871,200
G & K Services, Inc. - Cl A   CL A             361268105     36,255    692,212 SH     692,212          119,000             573,212
General Cable Corporation     COM              369300108     69,116  4,319,760 SH   4,319,760          510,410           3,809,350
General Motors Corporation - CCL H NEW         370442832    252,259  4,484,600 SH   4,484,600          259,500           4,225,100
Genuine Parts Company         COM              372460105      1,318     37,650 SH      37,650           22,650              15,000
Glacier Water Trust I         PFD A            376398202      5,202    265,000 SH     265,000                0             265,000
Grainger (W.W.), Inc.         COM              384802104        807     15,000 SH      15,000           15,000                   0
Harley-Davidson, Inc.         COM              412822108     24,985    459,500 SH     459,500                0             459,500
HCR Manor Care, Inc.          COM              404134108     79,508  3,287,150 SH   3,287,150          282,000           3,005,150
Health Management Associates, CL A             421933102     91,946  8,173,013 SH   8,173,013          728,193           7,444,820
Healthcare Realty Trust IncorpCOM              421946104      2,520    120,000 SH     120,000                0             120,000
Hearst-Argyle Television, Inc.COM              422317107     18,524    771,819 SH     771,819                0             771,819
Heartland Express, Inc.       COM              422347104     85,313  5,209,965 SH   5,209,965          541,296           4,668,669
Home Depot, Inc. (The)        COM              437076102     76,399  1,185,632 SH   1,185,632           42,432           1,143,200
Homestead Savings - CNV PFD   PFD A CV $2.95   437843204          5      5,000 SH       5,000                0               5,000
Horace Mann Educators CorporatCOM              440327104        272     10,000 SH      10,000                0              10,000
Household International, Inc. COM              441815107      1,412     29,800 SH      29,800           13,800              16,000
Intel Corporation             COM              458140100     20,855    350,500 SH     350,500                0             350,500
Interim Services Inc.         COM              45868P100     63,991  3,102,612 SH   3,102,612          419,390           2,683,222
International Speedway CorporaCL B             460335300     10,527    219,310 SH     219,310                0             219,310
International Speedway CorporaCL A             460335201     25,034    527,035 SH     527,035           18,035             509,000
InvestorsBancorp              COM              461833105         30      3,935 SH       3,935            3,935                   0
J. C. Penny Company, Inc.     COM              708160106        486     10,000 SH      10,000                0              10,000
Keane, Inc.                   COM              486665102     17,127    757,000 SH     757,000          212,000             545,000
Knight Transportation, Inc.   COM              499064103     17,394    813,742 SH     813,742          352,492             461,250
Kohl's Corporation            COM              500255104     98,933  1,281,720 SH   1,281,720           17,020           1,264,700
Landauer, Inc.                COM              51476K103      1,180     40,000 SH      40,000           10,000              30,000
LaSalle Re Holdings Limited   ORD              G5383Q101        272     16,000 SH      16,000                0              16,000
Leggett & Platt, Incorporated COM              524660107     44,292  1,592,512 SH   1,592,512           82,512           1,510,000
Loral Space & Communications LCOM              G56462107     40,804  2,266,900 SH   2,266,900           72,000           2,194,900
Marsh & McLennan Companies, InCOM              571748102      1,057     14,000 SH      14,000            6,000               8,000
Marshall & Ilsley Corporation COM              571834100    263,172  4,088,113 SH   4,088,113          121,350           3,966,763
McDonald's Corporation        COM              580135101     66,860  1,618,388 SH   1,618,388           18,388           1,600,000
Medallion Financial Corp.     COM              583928106      4,766    250,000 SH     250,000                0             250,000
Medtronic, Inc.               COM              585055106     76,673    984,565 SH     984,565           22,167             962,398
Mercury General Corporation   COM              589400100    158,559  4,663,492 SH   4,663,492          166,092           4,497,400
Merrill Lynch & Co., Inc.     COM              590188108     63,950    800,000 SH     800,000                0             800,000
Metro Information Services, InCOM              59162P104      1,685    101,360 SH     101,360            6,360              95,000
MGIC Investment Corporation   COM              552848103         78      1,600 SH       1,600            1,600                   0
Mobil Corporation             COM              607059102     41,283    417,000 SH     417,000                0             417,000
Monsanto Company              COM              611662107     72,388  1,835,500 SH   1,835,500           35,500           1,800,000
Motorola, Inc.                COM              620076109     83,042    876,428 SH     876,428           26,428             850,000
Mutual Risk Management Ltd.   COM              628351108    109,247  3,273,322 SH   3,273,322          395,322           2,878,000
National City Bancorporation  COM              635312101      5,203    249,249 SH     249,249           27,669             221,580
National Commerce BancorporatiCOM              635449101     11,537    527,400 SH     527,400          242,400             285,000
National Health Investors, IncCOM              63633D104     42,424  1,859,700 SH   1,859,700           55,400           1,804,300
National Health Realty, Inc.  COM              635905102      7,897    709,828 SH     709,828           28,000             681,828
National HealthCare CorporatioCOM               6.4E+08      10,144  1,267,940 SH   1,267,940           10,000           1,257,940
Nationwide Financial Services,CL A             638612101      1,688     37,300 SH      37,300           37,300                   0
NCS Healthcare, Inc.          CL A             628874109      2,670    490,965 SH     490,965           33,465             457,500
Newell Rubbermaid, Inc.       COM              651229106     23,173    498,350 SH     498,350          184,500             313,850
Omega Healthcare Investors, InCOM              681936100      4,130    160,000 SH     160,000                0             160,000
Omnicare, Inc.                COM              681904108     12,053    954,700 SH     954,700          247,000             707,700
Osteotech, Inc.               COM              688582105      4,152    144,432 SH     144,432           19,182             125,250
O'Reilly Automotive, Inc.     COM              686091109     28,326    562,295 SH     562,295          109,795             452,500
PanAmSat Corporation          COM              697933109     26,205    673,000 SH     673,000          168,000             505,000
Patterson Dental Company      COM              703412106     32,236    927,655 SH     927,655          197,505             730,150
Paychex, Inc.                 COM              704326107      1,913     60,000 SH      60,000                0              60,000
Penske Motorsports, Inc.      COM              709598106     11,860    239,000 SH     239,000                0             239,000
PepsiCo, Inc.                 COM              713448108        453     11,700 SH      11,700           11,700                   0
Pfizer Inc.                   COM              717081103     43,900    400,000 SH     400,000                0             400,000
Pharmacia & Upjohn, Inc.      COM              716941109        739     13,000 SH      13,000                0              13,000
Pitney Bowes Inc.             COM              724479100        360      5,600 SH       5,600            5,600                   0
Plantronics, Inc.             COM              727493108      6,708    102,995 SH     102,995            2,995             100,000
Portal Software, Inc.         COM              736126103        232      5,000 SH       5,000                0               5,000
Priority Healthcare CorporatioCL B             74264T102      1,725     50,000 SH      50,000                0              50,000
Progressive Corporation (The) COM              743315103    102,008    703,500 SH     703,500            3,500             700,000
Protective Life Corporation   COM              743674103    135,862  4,117,040 SH   4,117,040          350,040           3,767,000
Province Healthcare Company   COM              743977100      5,211    267,210 SH     267,210           22,210             245,000
PSS World Medical, Inc.       COM              69366A100     28,577  2,554,410 SH   2,554,410          441,285           2,113,125
Pulitzer Inc.                 COM              745769109     22,866    470,866 SH     470,866                0             470,866
PXRE Corporation              COM              693674103        272     15,000 SH      15,000                0              15,000
Quintiles Transnational Corp. COM              748767100     10,407    247,775 SH     247,775                0             247,775
Quorum Health Group, Inc.     COM              749084109     68,356  5,441,250 SH   5,441,250          275,500           5,165,750
Qwest Communications InternatiCOM              749121109     94,603  2,861,324 SH   2,861,324          174,852           2,686,472
Razorfish, Inc.               CL A             755236106        111      3,000 SH       3,000                0               3,000
Reckson Associates Realty CorpPFD CV SER A%    75621K205        468     20,500 SH      20,500                0              20,500
Reckson Associates Realty CorpCOM              75621K106     32,771  1,394,500 SH   1,394,500          194,500           1,200,000
Regions Financial Corporation COM              758940100      8,410    220,944 SH     220,944          220,944                   0
RenaissanceRe Holdings Ltd.   COM              G7496G103        296      8,000 SH       8,000                0               8,000
Renal Care Group, Inc.        COM              759930100      9,540    368,690 SH     368,690           42,440             326,250
Republic Services, Inc.       CL A             760759100    142,347  5,751,400 SH   5,751,400          496,500           5,254,900
Respironics, Inc.             COM              761230101     11,319    748,339 SH     748,339          307,339             441,000
Res-Care, Inc.                COM              760943100      9,101    400,038 SH     400,038           34,788             365,250
RPM, Inc.                     COM              749685103      7,932    559,079 SH     559,079          479,079              80,000
Select Appointments (Holdings)SPONSORED ADR    81617E203     27,096  1,129,000 SH   1,129,000          229,000             900,000
ServiceMaster Company (The)   COM              81760N109     46,236  2,465,900 SH   2,465,900          312,100           2,153,800
Sonoco Products Company       COM              835495102        671     22,407 SH      22,407           22,407                   0
StanCorp Financial Group, Inc.COM              852891100      1,200     40,000 SH      40,000                0              40,000
State Financial Services CorpoCL A             856855101      2,187    143,397 SH     143,397                0             143,397
Stryker Corporation           COM              863667101    107,798  1,792,890 SH   1,792,890           92,890           1,700,000
St. Jude Medical, Inc.        COM              790849103     90,363  2,536,500 SH   2,536,500           73,000           2,463,500
Sybron International CorporatiCOM              87114F106    125,385  4,549,100 SH   4,549,100          370,400           4,178,700
TESSCO Technologies IncorporatCOM              872386107      9,064    421,560 SH     421,560          184,560             237,000
Thermedics Inc.               COM              883901100     13,988  1,502,100 SH   1,502,100          366,000           1,136,100
Thermo BioAnalysis CorporationCOM              88355H108      9,930    571,485 SH     571,485           29,385             542,100
Thermo Electron Corporation   COM              883556102     82,138  4,094,125 SH   4,094,125          322,800           3,771,325
Thermo Instrument Systems Inc.COM              883559106     24,325  1,441,500 SH   1,441,500          147,000           1,294,500
Thermo Optek Corporation      COM              883582108      4,801    462,761 SH     462,761           67,761             395,000
Thermo Vision Corporation     COM              883600108      2,247    408,580 SH     408,580                0             408,580
ThermoQuest Corporation       COM              883655102      7,575    569,015 SH     569,015           60,315             508,700
Time Warner Telecom Inc.      CL A             887319101      2,175     75,000 SH      75,000                0              75,000
Tootsie Roll Industries, Inc. COM              890516107     38,746  1,003,123 SH   1,003,123                0           1,003,123
Trex Medical Corporation      COM              89531R101      1,651    275,100 SH     275,100                0             275,100
Univision Communications Inc. CL A             914906102      8,864    134,300 SH     134,300                0             134,300
USA Networks, Inc.            COM              902984103     80,912  2,016,500 SH   2,016,500           84,000           1,932,500
U.S. Bancorp                  COM              902973106     38,444  1,130,700 SH   1,130,700                0           1,130,700
U.S. Foodservice              COM              90331R101     14,970    351,200 SH     351,200          106,200             245,000
Valspar Corporation (The)     COM              920355104     85,335  2,245,650 SH   2,245,650          201,850           2,043,800
Ventas, Inc.                  COM              92276F100      3,743    696,346 SH     696,346          165,000             531,346
Vulcan Materials Company      COM              929160109     59,516  1,233,500 SH   1,233,500           13,500           1,220,000
Waddell & Reed Financial, Inc.CL A             930059100      4,058    147,900 SH     147,900          117,900              30,000
Walgreen Co.                  COM              931422109     73,599  2,505,512 SH   2,505,512          105,512           2,400,000
Walt Disney Company (The)     COM              254687106     29,318    951,500 SH     951,500            1,500             950,000
Watson Pharmaceuticals, Inc.  COM              942683103     60,332  1,720,693 SH   1,720,693          134,600           1,586,093
Wells Fargo & Company         COM              949746101      1,744     40,784 SH      40,784           40,784                   0
Xomed Surgical Products, Inc. COM              98412V107        974     20,000 SH      20,000                0              20,000

                                                        ------------
         GRAND TOTAL                                      7,320,382
                                                        ============
</TABLE>
<PAGE>

                          Form 13F SUMMARY PAGE


Report Summary:


Number of Other Included Managers:        0

Form 13F Information Table Entry Total:   188

Form 13F Information Table Value Total (thousands):   $7,320,382


List of Other Included Managers:  NONE

Provide a numbered list of the name(s) and Form 13F file number(s) of all
institutional investment managers with respect to which this report is
filed, other than the manager filing this report.

<PAGE>



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