NICHOLAS CO INC /WI
13F-HR, 2000-02-15
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                             UNITES STATES
                   SECURITIES AND EXCHANGE COMMISSION
                          Washington, D.C. 20549

                               FORM 13F
                          Form 13F COVER PAGE

Report for the Calendar Year or Quarter Ended:  December 31, 1999

Check here if Amendment [  ];  Amendment Number:
This Amendment (check only one.):  [  ] is a restatement.
                                   [  ] adds new holdings entries.

Institutional Investment Manager Filing this Report:

Name:      Nicholas Company, Inc.
Address:   700 North Water Street
           Suite 1010
           Milwaukee, WI  53202

Form 13F File Number:  28-1226

The institutional investment manager filing this report and the person by
whom it is signed hereby represent that the person signing the report is
authorized to submit it, that all information contained therein is true,
correct and complete, and that it is understood that all required items,
statements, schedules, list, and tables,  are considered integral parts of
this form.

Person Signing this Report on Behalf of Reporting Manager:

Name:   Jeffrey T. May
Title:  Senior Vice President and Treasurer
Phone:  414-272-4650

Signature, Place, and Date of Signing:

/s/ Jeffrey T. May              Milwaukee, WI                   2/14/2000
[Signature]                     [City, State]                     [Date]

Report Type (check only one.):

[x] 13F HOLDINGS REPORT.  (Check here if all holdings of this reporting
    manager are reported in this report.)

[ ] 13F NOTICE.  (Check here if no holdings reported are in this report,
    and all holdings are reported by other reporting manager(s).)

[ ] 13F COMBINATION REPORT.  (Check here if a portion of the holdings for
    this reporting manager are reported in this report and a portion are
    reported by other reporting manager(s).)

<PAGE>

FORM 13F
NICHOLAS COMPANY, INC.

<TABLE>
<CAPTION>

                                Item 2:                 Item 4:     Item 5:        Item 6:
          Item 1:                Title       Item 3:  Fair Market    Shares      Investment   Item 7:            Item 8:
          Name of                 of          CUSIP      Value    or Principal   Discretion  Managers         Voting Authority
          Issuer                 Class        Number  (thousands)    Amount        (a)Sole  See Instr.V (a)Sole (b)Shared  (c)None
____________________________________________________________________________________________________________________________________
<C>                        <C>              <C>         <C>         <C>           <C>                   <C>               <C>
Albertson's, Inc.          COM              013104104       1,635      50,700 SH     50,700              30,700              20,000
Abbott Laboratories        COM              002824100      65,339   1,799,360 SH  1,799,360              49,360           1,750,000
ADC Telecommunications, IncCOM              000886101     207,594   2,860,900 SH  2,860,900             170,400           2,690,500
American General CorporatioCOM              026351106       2,769      36,500 SH     36,500              29,500               7,000
American Home Products CorpCOM              026609107      81,336   2,062,400 SH  2,062,400              13,400           2,049,000
American International GrouCOM              026874107     100,936     933,515 SH    933,515               6,953             926,562
Assisted Living Concepts, ISUB DB CV 6%02   04543LAD1       1,043   1,750,000 PRN 1,750,000                   0           1,750,000
Atlantic Richfield Company COM              048825103          87       1,000 SH      1,000               1,000                   0
Associated Banc-Corp       COM              045487105      25,079     732,231 SH    732,231             158,748             573,483
Artesyn Technologies, Inc. COM              043127109      41,924   1,996,400 SH  1,996,400             413,000           1,583,400
AutoZone, Inc.             COM              053332102      88,439   2,737,000 SH  2,737,000             302,000           2,435,000
BioChem Pharma Inc.        COM              09058T108       7,395     340,000 SH    340,000                   0             340,000
General Cable Corporation  COM              369300108       2,653     350,850 SH    350,850             350,850                   0
Biogen, Inc.               COM              090597105      20,280     240,000 SH    240,000                   0             240,000
Bando McGlocklin Capital CoCOM              060003100         158      18,150 SH     18,150              18,150                   0
Biomet, Inc.               COM              090613100      24,040     601,000 SH    601,000             166,000             435,000
Berkshire Hathaway Inc.-Cl CL A             084670108     222,100       3,959 SH      3,959                   0               3,959
Berkshire Hathaway Inc.-Cl CL B             084670207          70          38 SH         38                   0                  38
Brown & Brown, Inc.        COM              115236101      18,787     490,350 SH    490,350             230,550             259,800
Boston Scientific CorporatiCOM              101137107      55,910   2,555,900 SH  2,555,900              59,500           2,496,400
Citigroup Inc.             COM              172967101     126,571   2,278,000 SH  2,278,000                   0           2,278,000
Cardinal Health, Inc.      COM              14149Y108     109,443   2,286,013 SH  2,286,013             173,120           2,112,893
Chubb Corporation (The)    COM              171232101          42         600 SH        600                 600                   0
Commerce Bancorp, Inc.     COM              200519106       3,842      95,000 SH     95,000                   0              95,000
CBS Corporation            COM              12490K107      35,485     555,000 SH    555,000                   0             555,000
Clear Channel CommunicationCOM              184502102     104,116   1,166,565 SH  1,166,565              75,100           1,091,465
Concord EFS, Inc.          COM              206197105       5,697     221,250 SH    221,250                   0             221,250
Crescent Real Estate EquitiCOM              225756105         843      35,500 SH     35,500              35,500                   0
Community First Bankshares,COM              203902101       4,670     296,500 SH    296,500                   0             296,500
C.H. Robinson Worldwide, InCOM              12541W100      17,037     428,600 SH    428,600             214,100             214,500
Cincinnati Financial CorporCOM              172062101         586      15,657 SH     15,657              15,657                   0
CONMED Corporation         COM              207410101       7,633     295,000 SH    295,000                   0             295,000
Correctional Properties TruCOM              22025E104         549      44,850 SH     44,850                   0              44,850
Cintas Corporation         COM              172908105     123,225   2,319,524 SH  2,319,524              90,024           2,229,500
CVS Corporation            COM              126650100     133,426   3,340,878 SH  3,340,878             185,930           3,154,948
DBT Online, Inc.           COM              233044106      18,436     756,350 SH    756,350                   0             756,350
Dean Foods Company         COM              242361103       2,226      56,000 SH     56,000              36,000              20,000
Dollar General Corporation COM              256669102         455      20,000 SH     20,000                   0              20,000
Walt Disney Company (The)  COM              254687106      63,516   2,171,500 SH  2,171,500              71,500           2,100,000
Dover Downs Entertainment, COM              260086103       3,772     201,180 SH    201,180                   0             201,180
Elan Corporation, plc      ADR              284131208      55,696   1,888,000 SH  1,888,000                   0           1,888,000
Emmis Communications CorporCL A             291525103       2,169      17,400 SH     17,400                   0              17,400
Emeritus Corporation-CVT BDSDCV144A 6.25%06 291005AA4       5,236   8,781,000 PRN 8,781,000                   0           8,781,000
Entercom Communications CorCL A             293639100       4,125      62,500 SH     62,500                   0              62,500
Expeditors International ofCOM              302130109      32,115     733,000 SH    733,000             127,000             606,000
Fastenal Company           COM              311900104     105,972   2,358,200 SH  2,358,200             174,200           2,184,000
Fleet Boston Financial CorpCOM              339030108          89       2,000 SH      2,000               2,000                   0
Fiserv, Inc.               COM              337738108      63,209   1,649,825 SH  1,649,825             304,200           1,345,625
Fifth Third Bancorp        COM              316773100     194,794   2,654,778 SH  2,654,778             118,936           2,535,842
Firstmerit Corporation     COM              337915102       7,751     337,000 SH    337,000             187,000             150,000
First National Bank of AnchCOM              322387101      16,821      17,706 SH     17,706                   0              17,706
Fannie Mae                 COM              313586109     146,394   2,344,647 SH  2,344,647              44,647           2,300,000
Foremost Corporation of AmeCOM              345469100      85,004   2,995,731 SH  2,995,731             254,600           2,741,131
Sprint Corporation         COM FON GROUP    852061100      67,313   1,000,000 SH  1,000,000                   0           1,000,000
Freddie Mac                COM              313400301     133,074   2,827,592 SH  2,827,592              56,392           2,771,200
Forest Laboratories, Inc.  COM              345838106      20,299     330,400 SH    330,400                   0             330,400
Firstar Corporation        COM              33763V109      66,654   3,155,200 SH  3,155,200              79,000           3,076,200
Cedar Fair, L.P.           DEPOSITRY UNIT   150185106         599      24,000 SH     24,000              24,000                   0
Guidant Corporation        COM              401698105      55,296   1,176,500 SH  1,176,500                   0           1,176,500
G & K Services, Inc. - Cl ACL A             361268105      21,828     674,212 SH    674,212             101,000             573,212
General Motors Corporation COM              370442105         727      10,000 SH     10,000                   0              10,000
General Motors Corporation CL H NEW         370442832     401,722   4,184,600 SH  4,184,600             202,600           3,982,000
Genuine Parts Company      COM              372460105         934      37,650 SH     37,650              22,650              15,000
GTE Corporation            COM              362320103         783      11,100 SH     11,100               5,100               6,000
Grainger (W.W.), Inc.      COM              384802104         258       4,800 SH      4,800               4,800                   0
Manor Care, Inc.           COM              564055101      33,809   2,113,050 SH  2,113,050             214,300           1,898,750
Home Depot, Inc. (The)     COM              437076102      48,504     707,448 SH    707,448              42,648             664,800
Harley-Davidson, Inc.      COM              412822108      47,009     733,800 SH    733,800              14,300             719,500
HomeFed Corporation        COM              43739D208         666     760,625 SH    760,625                   0             760,625
Homestead Savings - CNV PFDPFD A CV $2.95   437843204           5       5,000 SH      5,000                   0               5,000
Household International, InCOM              441815107       1,110      29,800 SH     29,800              13,800              16,000
Health Management AssociateCL A             421933102     149,708  11,193,088 SH 11,193,088             912,568          10,280,520
Glacier Water Trust I      PFD A            376398202       3,776     265,000 SH    265,000                   0             265,000
Healthcare Realty Trust IncCOM              421946104       1,875     120,000 SH    120,000                   0             120,000
Heartland Express, Inc.    COM              422347104      21,347   1,355,376 SH  1,355,376             386,707             968,669
Hearst-Argyle Television, ICOM              422317107      20,550     771,819 SH    771,819                   0             771,819
Hewlett-Packard Company    COM              428236103      48,423     425,000 SH    425,000                   0             425,000
International Business MachCOMM             459200101      50,836     470,700 SH    470,700              20,700             450,000
Intel Corporation          COM              458140100      49,453     600,800 SH    600,800              15,300             585,500
InvestorsBancorp           COM              461833105          28       3,756 SH      3,756               3,756                   0
Interim Services Inc.      COM              45868P100       3,520     142,222 SH    142,222                   0             142,222
International Speedway CorpCL A             460335201      26,871     533,426 SH    533,426                   0             533,426
International Speedway CorpCL B             460335300      10,966     219,310 SH    219,310                   0             219,310
ITC/\DeltaCom, Inc.        COM              45031T104       3,039     110,000 SH    110,000                   0             110,000
J.C. Penny Company, Inc.   COM              708160106         199      10,000 SH     10,000                   0              10,000
Keane, Inc.                COM              486665102      21,346     672,300 SH    672,300             211,000             461,300
Knight Transportation, Inc.COM              499064103      11,469     669,751 SH    669,751             270,501             399,250
Kohl's Corporation         COM              500255104      69,870     967,890 SH    967,890              11,390             956,500
Landauer, Inc.             COM              51476K103         875      40,000 SH     40,000              10,000              30,000
Leggett & Platt, IncorporatCOM              524660107      34,139   1,592,512 SH  1,592,512              82,512           1,510,000
Eli Lilly and Company      COM              532457108      37,573     565,000 SH    565,000                   0             565,000
Loral Space & CommunicationCOM              G56462107      33,967   1,397,100 SH  1,397,100              40,000           1,357,100
LaSalle Re Holdings LimitedORD              G5383Q101         264      16,000 SH     16,000                   0              16,000
McDonald's Corporation     COM              580135101      61,291   1,520,388 SH  1,520,388              20,388           1,500,000
Mercury General CorporationCOM              589400100      97,849   4,397,692 SH  4,397,692             150,292           4,247,400
Medtronic, Inc.            COM              585055106      38,592   1,059,130 SH  1,059,130              35,334           1,023,796
Merrill Lynch & Co., Inc.  COM              590188108      58,450     700,000 SH    700,000                   0             700,000
Marshall & Ilsley CorporatiCOM              571834100     256,282   4,080,113 SH  4,080,113             113,350           3,966,763
Metro Information Services,COM              59162P104       4,536     189,000 SH    189,000                   0             189,000
Mutual Risk Management Ltd.COM              628351108      29,367   1,746,720 SH  1,746,720             318,720           1,428,000
Marsh & McLennan Companies,COM              571748102       1,148      12,000 SH     12,000               6,000               6,000
Motorola, Inc.             COM              620076109     128,583     873,228 SH    873,228              23,228             850,000
Microsoft Corporation      COM              594918104      29,188     250,000 SH    250,000                   0             250,000
Monsanto Company           COM              611662107      65,390   1,835,500 SH  1,835,500              35,500           1,800,000
MGIC Investment CorporationCOM              552848103          78       1,600 SH      1,600               1,600                   0
National Commerce BancorporCOM              635449101      16,675     735,000 SH    735,000             255,000             480,000
National City BancorporatioCOM              635312101       3,711     221,580 SH    221,580                   0             221,580
Nationwide Financial ServicCL A             638612101       2,353      52,000 SH     52,000              52,000                   0
National HealthCare CorporaCOM              636906100       5,825   1,109,452 SH  1,109,452              10,000           1,099,452
National Health Investors, COM              63633D104      28,434   1,911,500 SH  1,911,500              55,400           1,856,100
National Health Realty, IncCOM              635905102       5,856     709,828 SH    709,828              28,000             681,828
NOVA Corporation           COM              669784100       6,628     210,000 SH    210,000                   0             210,000
Newell Rubbermaid, Inc.    COM              651229106         698      24,076 SH     24,076              24,076                   0
Omnicare, Inc.             COM              681904108       2,576     204,000 SH    204,000             204,000                   0
Omega Healthcare Investors,COM              681936100       2,030     160,000 SH    160,000                   0             160,000
O'Reilly Automotive, Inc.  COM              686091109      25,942   1,206,600 SH  1,206,600             271,600             935,000
Osteotech, Inc.            COM              688582105       3,676     274,838 SH    274,838                   0             274,838
Paychex, Inc.              COM              704326107      12,600     315,000 SH    315,000                   0             315,000
Pitney Bowes Inc.          COM              724479100         483      10,000 SH     10,000                   0              10,000
Patterson Dental Company   COM              703412106      30,909     725,140 SH    725,140             124,990             600,150
PepsiCo, Inc.              COM              713448108          31         800 SH        800                 800                   0
Pfizer Inc.                COM              717081103      38,925   1,200,000 SH  1,200,000                   0           1,200,000
Progressive Corporation (ThCOM              743315103      67,948     929,200 SH    929,200              10,900             918,300
Protective Life CorporationCOM              743674103     129,542   4,072,040 SH  4,072,040             305,040           3,767,000
Plantronics, Inc.          COM              727493108       5,725      80,000 SH     80,000                   0              80,000
Pharmacia & Upjohn, Inc.   COM              716941109         585      13,000 SH     13,000                   0              13,000
Province Healthcare CompanyCOM              743977100       6,365     335,000 SH    335,000                   0             335,000
PSS World Medical, Inc.    COM              69366A100      18,272   1,936,125 SH  1,936,125             355,500           1,580,625
Qwest Communications InternCOM              749121109     131,667   3,062,026 SH  3,062,026             180,554           2,881,472
Reckson Associates Realty CCOM              75621K106       1,304      55,500 SH     55,500              55,500                   0
Reckson Associates Realty CPFD CV SER A%    75621K205         407      20,500 SH     20,500                   0              20,500
Renal Care Group, Inc.     COM              759930100      31,282   1,338,250 SH  1,338,250             211,000           1,127,250
Regions Financial CorporatiCOM              758940100       1,673      43,960 SH     43,960              43,960                   0
RenaissanceRe Holdings Ltd.COM              G7496G103         327       8,000 SH      8,000                   0               8,000
RPM, Inc.                  COM              749685103       4,988     489,579 SH    489,579             409,579              80,000
Res-Care, Inc.             COM              760943100       4,657     365,250 SH    365,250                   0             365,250
Republic Services, Inc.    CL A             760759100       9,863     398,500 SH    398,500             398,500                   0
IMS Health Incorporated    COM              449934108      22,655     833,300 SH    833,300             140,800             692,500
Salem Communications CorporCL A             794093104       3,750     165,740 SH    165,740                   0             165,740
Asia Satellite TelecommunicSPONSORED ADR    04516X106       7,728     220,800 SH    220,800                   0             220,800
SunGard(R) Data Systems IncCOM              867363103       6,804     286,500 SH    286,500             121,500             165,000
StanCorp Financial Group, ICOM              852891100       4,030     160,000 SH    160,000                   0             160,000
Shire Pharmaceuticals GroupSPONSORED ADR    82481R106       4,223     145,000 SH    145,000                   0             145,000
Sonoco Products Company    COM              835495102         671      22,407 SH     22,407              22,407                   0
PanAmSat Corporation       COM              697933109      26,481     446,000 SH    446,000             108,500             337,500
St. Jude Medical, Inc.     COM              790849103      21,896     713,500 SH    713,500                   0             713,500
ServiceMaster Company (The)COM              81760N109      45,617   3,704,900 SH  3,704,900             396,100           3,308,800
Sybron International CorporCOM              87114F106     126,007   5,104,100 SH  5,104,100             325,400           4,778,700
Stryker Corporation        COM              863667101     124,691   1,790,890 SH  1,790,890              90,890           1,700,000
Medallion Financial Corp.  COM              583928106       5,650     315,000 SH    315,000                   0             315,000
Thermo BioAnalysis CorporatCOM              88355H108       9,961     542,100 SH    542,100                   0             542,100
TESSCO Technologies IncorpoCOM              872386107       6,584     353,500 SH    353,500             116,500             237,000
Thermo Instrument Systems ICOM              883559106       7,781     699,400 SH    699,400             144,000             555,400
Tellabs, Inc.              COM              879664100      48,962     762,800 SH    762,800              42,800             720,000
Thermedics Inc.            COM              883901100       3,046     560,200 SH    560,200             297,000             263,200
Thermo Electron CorporationCOM              883556102      24,132   1,608,825 SH  1,608,825             207,000           1,401,825
ThermoQuest Corporation    COM              883655102       5,246     508,700 SH    508,700                   0             508,700
True North Communications ICOM              897844106         447      10,000 SH     10,000                   0              10,000
Thermo Optek Corporation   COM              883582108       4,778     420,000 SH    420,000                   0             420,000
Tootsie Roll Industries, InCOM              890516107      38,775   1,177,223 SH  1,177,223             174,100           1,003,123
Time Warner Telecom Inc.   CL A             887319101       3,745      75,000 SH     75,000                   0              75,000
U.S. Foodservice           COM              90331R101      22,596   1,349,000 SH  1,349,000             329,000           1,020,000
USA Networks, Inc.         COM              902984103     108,229   1,958,900 SH  1,958,900              66,400           1,892,500
U.S. Bancorp               COM              902973106      26,449   1,110,700 SH  1,110,700                   0           1,110,700
Valspar Corporation (The)  COM              920355104      92,619   2,211,800 SH  2,211,800             168,000           2,043,800
Thermo Vision Corporation  COM              883600108       2,835     408,580 SH    408,580                   0             408,580
Vulcan Materials Company   COM              929160109      68,521   1,715,700 SH  1,715,700              54,700           1,661,000
Walgreen Co.               COM              931422109      73,041   2,497,112 SH  2,497,112              97,112           2,400,000
Waddell & Reed Financial, ICL A             930059100       3,334     122,900 SH    122,900              92,900              30,000
Wisconsin Energy CorporatioCOM              976657106         193      10,000 SH     10,000                   0              10,000
Wells Fargo & Company      COM              949746101         812      19,000 SH     19,000              19,000                   0
Watson Pharmaceuticals, IncCOM              942683103      76,946   2,148,593 SH  2,148,593             162,500           1,986,093
Tricon Global Restaurants, COM              895953107       9,270     240,000 SH    240,000                   0             240,000

                                                      ------------
                                                        6,360,413
                                                      ============
</TABLE>
<PAGE>


                          Form 13F SUMMARY PAGE


Report Summary:


Number of Other Included Managers:        0

Form 13F Information Table Entry Total: 173

Form 13F Information Table Value Total (thousands):   $6,360,413


List of Other Included Managers:  NONE

Provide a numbered list of the name(s) and Form 13F file number(s) of all
institutional investment managers with respect to which this report is
filed, other than the manager filing this report.

<PAGE>



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