SARATOGA BEVERAGE GROUP INC
S-4, 1998-12-24
BOTTLED & CANNED SOFT DRINKS & CARBONATED WATERS
Previous: ABT BUILDING PRODUCTS CORP, 8-K, 1998-12-24
Next: MUNIVEST PENNSYLVANIA INSURED FUND, NSAR-B, 1998-12-24



<PAGE>

   As filed with the Securities and Exchange Commission on December 24, 1998
                                                          Registration No. 333-
===============================================================================

                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549
                                ----------------
                                    FORM S-4

                             REGISTRATION STATEMENT
                                     UNDER
                           THE SECURITIES ACT OF 1933
                                ----------------

                         SARATOGA BEVERAGE GROUP, INC.
             (Exact name of registrant as specified in its charter)

                                    DELAWARE
                        (State or other jurisdiction of
                         incorporation or organization)

                                      5149
            (Primary Standard Industrial Classification Code Number)

                                   14-1749554
                      (I.R.S. Employer Identification No.)

                                 11 GEYSER ROAD
                        SARATOGA SPRINGS, NEW YORK 12866
                                 (518) 584-6363
              (Address, including ZIP code, and telephone number,
       including area code, of registrant's principal executive offices)
                                   ----------
                                  ROBIN PREVER
                     PRESIDENT AND CHIEF EXECUTIVE OFFICER
                                 11 GEYSER ROAD
                        SARATOGA SPRINGS, NEW YORK 12866
                                 (518) 584-6363
               (Name, address, including ZIP code, and telephone
               number, including area code, of agent for service)
                                   ----------
                                   Copies to:

          CHARLES I. WEISSMAN, ESQ.                JOHN F. KUNTZ, ESQ.
    SWIDLER BERLIN SHEREFF FRIEDMAN, LLP          BOURNE, NOLL & KENYON
              919 THIRD AVENUE                    382 SPRINGFIELD AVENUE
          NEW YORK, NEW YORK 10022               SUMMIT, NEW JERSEY 07902
               (212) 758-9500                         (908) 277-2200
                                   ----------

         APPROXIMATE DATE OF COMMENCEMENT OF THE PROPOSED SALE TO THE PUBLIC:
As soon as practicable after this registration statement becomes effective and
the satisfaction or waiver of all other conditions to the merger described in
the Restated Agreement and Plan of Merger dated as of October 13, 1998, by and
among Saratoga Beverage Group, Inc., Rowale Corp. and The Fresh Juice Company,
Inc.

         If the securities being registered on this Form are being offered in
connection with the formation of a holding company and there is compliance with
General Instruction G, check the following box: [ ]

         If this Form is filed to register additional securities for an
offering pursuant to Rule 462(b) under the Securities Act, check the following
box and list the Securities Act registration statement number of the earlier
effective registration statement for the same offering. [ ] __________

<PAGE>

         If this Form is a post-effective amendment filed pursuant to Rule
462(d) under the Securities Act, check the following box and list the
Securities Act registration statement number of the earlier effective
registration statement for the same offering. [ ] __________

                                   ----------

<TABLE>
<CAPTION>
                                                 CALCULATION OF REGISTRATION FEE
=========================================================================================================================
                                                                                       PROPOSED
           TITLE OF EACH                                       PROPOSED                MAXIMUM
         CLASS OF SECURITIES            AMOUNT TO BE       MAXIMUM OFFERING           AGGREGATE             AMOUNT OF
          TO BE REGISTERED               REGISTERED        PRICE PER UNIT(1)      OFFERING PRICE(1)      REGISTRATION FEE
=========================================================================================================================
<S>                                      <C>                      <C>              <C>                      <C>      
Class A Common Stock, par
value $0.01 per share...............     2,133,553                (2)              $5,400,556.03(3)         $1,501.35
- -------------------------------------------------------------------------------------------------------------------------
Less: amounts previously paid
under Schedule 14A..................                                                                       $(3,292.94)
- -------------------------------------------------------------------------------------------------------------------------
Amount payable with this filing.....                                                                           None
=========================================================================================================================
</TABLE>

(1) Estimated solely for purposes of calculating the registration fee.

(2) Not applicable.

(3) Estimated solely for the purpose of calculating the registration fee
    pursuant to Rule 457(f)(1) under the Securities Act of 1933, as amended,
    based on the average of the bid and asked prices, as of December 21, 1998,
    of the common stock of The Fresh Juice Company, Inc. to be received by the
    Registrant in exchange for the securities registered hereby.

         THE REGISTRANT HEREBY AMENDS THIS REGISTRATION STATEMENT ON SUCH DATE
OR DATES AS MAY BE NECESSARY TO DELAY ITS EFFECTIVE DATE UNTIL THE REGISTRANT
SHALL FILE A FURTHER AMENDMENT WHICH SPECIFICALLY STATES THAT THIS REGISTRATION
STATEMENT SHALL THEREAFTER BECOME EFFECTIVE IN ACCORDANCE WITH SECTION 8(a) OF
THE SECURITIES ACT OF 1933 OR UNTIL THE REGISTRATION STATEMENT SHALL BECOME
EFFECTIVE ON SUCH DATE AS THE COMMISSION, ACTING PURSUANT TO SAID SECTION 8(a),
MAY DETERMINE.

                                   ----------

<PAGE>

                         SARATOGA BEVERAGE GROUP, INC.
                                 11 GEYSER ROAD
                        SARATOGA SPRINGS, NEW YORK 12866

                           -------------------------

                   NOTICE OF SPECIAL MEETING OF STOCKHOLDERS
                         TO BE HELD ON JANUARY 27, 1999


To all stockholders of Saratoga Beverage Group, Inc.:

         A special meeting of stockholders of Saratoga Beverage Group, Inc.
will be held at Saratoga's principal executive offices, 11 Geyser Road,
Saratoga Springs, New York on January 27, 1999 at 10:00 a.m., local time, for
the following purposes:

         To consider and vote upon a proposal to approve the restated agreement
and plan of merger, dated as of October 13, 1998, by and among Saratoga, Rowale
Corp., a wholly owned subsidiary of Saratoga and The Fresh Juice Company, Inc.
and related transactions, including the issuance of up to 2,133,553 shares of
Saratoga's Class A common stock in the merger. The agreement provides for the
merger of Rowale with and into Fresh Juice with Fresh Juice being the surviving
corporation. In the merger, Fresh Juice stockholders will receive for each
share of Fresh Juice common stock, $2.244 in cash and 0.33 shares of Saratoga's
Class A common stock. The merger and related transactions are more completely
described in the accompanying joint proxy statement and prospectus and in the
restated agreement and plan of merger attached as Appendix A to the
accompanying joint proxy statement and prospectus.

         No other business may properly come before the special meeting, or any
adjournment(s) or postponement(s) thereof.

         All stockholders who own shares of Saratoga's Class A common stock on
December 16, 1998 may vote at the special meeting, or any adjournment(s) or
postponement(s) thereof.

                                       By order of the board of directors,


                                       Gayle J. Henderson
                                       Secretary

December 28, 1998

         WHETHER OR NOT YOU PLAN TO ATTEND THE SARATOGA SPECIAL MEETING, YOU
SHOULD COMPLETE, SIGN AND DATE THE ENCLOSED PROXY, WHICH IS SOLICITED BY THE
BOARD OF DIRECTORS OF SARATOGA, AND RETURN IT TO SARATOGA IN THE ENVELOPE
PROVIDED FOR THAT PURPOSE. YOU MAY REVOKE YOUR PROXY AT ANY TIME BEFORE THE
SARATOGA SPECIAL MEETING BY:

         O    WRITING TO THE SECRETARY OF SARATOGA;
         O    SIGNING AND MAILING A LATER DATED PROXY; OR
         O    ATTENDING THE SARATOGA SPECIAL MEETING AND VOTING IN PERSON.

YOU CANNOT REVOKE A PROXY BY ATTENDING THE SARATOGA SPECIAL MEETING WITHOUT
DOING ONE OF THE THREE THINGS ABOVE.

<PAGE>

                         THE FRESH JUICE COMPANY, INC.
                               280 WILSON AVENUE
                            NEWARK, NEW JERSEY 07105

                           -------------------------

                   NOTICE OF SPECIAL MEETING OF STOCKHOLDERS
                         TO BE HELD ON JANUARY 27, 1999


To all stockholders of The Fresh Juice Company, Inc.:

         A special meeting of stockholders of The Fresh Juice Company, Inc.
will be held at Fresh Juice's offices at 280 Wilson Avenue, Newark, New Jersey,
on January 27, 1999 at 10:00 a.m., local time, for the following purposes:

         To consider and vote upon a proposal to approve the restated agreement
and plan of merger, dated as of October 13, 1998, by and among Fresh Juice,
Saratoga Beverage Group, Inc., and Rowale Corp., a wholly owned subsidiary of
Saratoga and related transactions. The agreement provides for the merger of
Rowale with and into Fresh Juice with Fresh Juice being the surviving
corporation. In the merger, Fresh Juice stockholders will receive for each
share of Fresh Juice common stock, $2.244 in cash and 0.33 shares of Saratoga's
Class A common stock. The merger and related transactions are more completely
described in the accompanying joint proxy statement and prospectus and in the
restated agreement and plan of merger attached as Appendix A to the
accompanying joint proxy statement and prospectus.

         No other business may properly come before the special meeting, or any
adjournment(s) or postponement(s) thereof.

         All stockholders who own shares of Fresh Juice common stock on
December 18, 1998 may vote at the special meeting, or any adjournment(s) or
postponement(s) thereof.

                                      By order of the board of directors,


                                      Steven M. Bogen
                                      Co-Chairman of the Board of Directors
                                      Chief Executive Officer and Secretary

December 28, 1998

         WHETHER OR NOT YOU PLAN TO ATTEND THE FRESH JUICE SPECIAL MEETING, YOU
SHOULD COMPLETE, SIGN AND DATE THE ENCLOSED PROXY, WHICH IS SOLICITED BY THE
BOARD OF DIRECTORS OF FRESH JUICE, AND RETURN IT TO FRESH JUICE IN THE ENVELOPE
PROVIDED FOR THAT PURPOSE. YOU MAY REVOKE YOUR PROXY AT ANY TIME BEFORE THE
FRESH JUICE SPECIAL MEETING BY:

         O    WRITING TO THE SECRETARY OF FRESH JUICE;
         O    SIGNING AND MAILING A LATER DATED PROXY; OR
         O    ATTENDING THE FRESH JUICE SPECIAL MEETING AND VOTING IN PERSON.

YOU CANNOT REVOKE A PROXY BY ATTENDING THE FRESH JUICE SPECIAL MEETING WITHOUT
DOING ONE OF THE THREE THINGS ABOVE.

<PAGE>

                        JOINT PROXY STATEMENT/PROSPECTUS

      SARATOGA BEVERAGE GROUP, INC.            THE FRESH JUICE COMPANY, INC.


         We are furnishing this document to you in connection with the merger
of The Fresh Juice Company, Inc. and a wholly owned subsidiary of Saratoga
Beverage Group, Inc. After the merger, Fresh Juice will be a wholly owned
subsidiary of Saratoga. In the merger, each share of Fresh Juice common stock
will receive

         o    $2.244 in cash and

         o    0.33 shares of Saratoga Class A common stock

Fresh Juice stockholders will receive a total of approximately $14.3 million in
cash and 2,133,553 shares of Saratoga Class A common stock, representing
approximately 40.2% of the total economic interest of Saratoga and
approximately 28.9% of the total voting power of Saratoga immediately after the
merger. On December 21, 1998, the closing sales price of the Saratoga Class A
common stock, which has a trading symbol of TOGA, as reported by the Nasdaq
SmallCap Market, was $2.0625 per share.

         Special meetings of stockholders of Saratoga and Fresh Juice will be
held on January 27, 1999. At the special meetings, stockholders will be asked
to approve the merger and related transactions. The boards of directors of
Saratoga and Fresh Juice have approved the merger and related transactions and
recommend that you vote for the merger and related transactions.

         We anticipate that Saratoga and Fresh Juice will mail this document
and the accompanying proxy card and other materials to you on or about December
28, 1998. This document also serves as a prospectus of Saratoga under the
Securities Act of 1933 for the issuance of up to 2,133,553 shares of Saratoga
Class A common stock.

         WE URGE YOU TO READ CAREFULLY THE "RISK FACTORS" SECTION BEGINNING ON
PAGE 23 WHERE WE DESCRIBE SPECIFIC RISKS ASSOCIATED WITH THESE SECURITIES AND
THE MERGER, TOGETHER WITH THIS DOCUMENT, BEFORE YOU MAKE YOUR INVESTMENT
DECISION.

         NEITHER THE SECURITIES AND EXCHANGE COMMISSION NOR ANY STATE
SECURITIES COMMISSION HAS APPROVED OR DISAPPROVED OF THESE SECURITIES OR PASSED
UPON THE ACCURACY OR ADEQUACY OF THIS JOINT PROXY STATEMENT AND PROSPECTUS. ANY
REPRESENTATION TO THE CONTRARY IS A CRIMINAL OFFENSE.

                The date of this document is December 24, 1998.

<PAGE>

<TABLE>
<CAPTION>
                               TABLE OF CONTENTS
                                                                                                               PAGE

<S>                                                                                                              <C>
SUMMARY  .........................................................................................................5
         Parties to the merger....................................................................................5
         The Saratoga meeting.....................................................................................6
         The Fresh Juice meeting..................................................................................6
         The merger...............................................................................................7
         Certain other terms of the merger agreement.............................................................10
         Saratoga summary historical financial data..............................................................12
         Fresh Juice summary historical consolidated financial data..............................................15
         Summary unaudited pro forma consolidated financial data.................................................17
         Comparative per share data..............................................................................22

RISK FACTORS.....................................................................................................23
         Risk factors relating to the merger.....................................................................23
                  Fixed conversion ratio does not reflect changes in stock prices before the closing.............23
                  Net operating loss carryforwards of the combined company may be severely limited...............23
         Risk factors related to Saratoga........................................................................24
                  Risk of problems with Saratoga's natural springs outside of Saratoga's control.................24
                  Noncompliance with government regulation could restrict sales of Saratoga's products...........24
                  The holders of Class B common stock will have substantial voting power after the
                           merger................................................................................25
                  Saratoga relies on a limited number of  distributors...........................................25
         Risk factors related to Fresh Juice.....................................................................25
                  Effect on Fresh Juice of lack of availability of raw materials.................................25
                  Risks associated with perishable products......................................................26
                  Noncompliance with government regulation could restrict sales of Fresh Juice's products........26
                  Effect of unenforceability of patents and proprietary protection...............................26

IMPORTANT INFORMATION............................................................................................27

THE SARATOGA SPECIAL MEETING.....................................................................................28
         Time, place and date....................................................................................28
         Purpose of the Saratoga meeting.........................................................................28
         Record date; voting rights; proxies.....................................................................28
         Solicitation of proxies.................................................................................29
         Quorum   ...............................................................................................29
         Approval assured; required vote.........................................................................29

THE FRESH JUICE SPECIAL MEETING..................................................................................30
         Time, place and date....................................................................................30
         Purpose of the Fresh Juice meeting......................................................................30
         Record date; voting rights; proxies.....................................................................30
         Solicitation of proxies.................................................................................30
         Quorum   ...............................................................................................31
         Approval nearly assured; required vote..................................................................31

THE MERGER.......................................................................................................32
         Form of the merger......................................................................................32
         Merger consideration....................................................................................32
         Background of the merger................................................................................33
         Recommendation of the Saratoga board of directors and the Fresh Juice board of directors;
                  reasons for the merger.........................................................................37
         Opinion of Fresh Juice financial advisor................................................................41
         Interests of certain persons in the merger..............................................................47
         Effective time; effect of the merger....................................................................51
         Manner and basis of converting Fresh Juice common stock.................................................52
         Dissenters' rights of appraisal.........................................................................52

                                                         2

<PAGE>

TERMS OF THE MERGER AGREEMENT....................................................................................56
         Representations and warranties..........................................................................56
         Certain covenants.......................................................................................57
         Conditions to completion of the merger..................................................................59
         Termination of the merger agreement.....................................................................61
         Extension and waiver....................................................................................64
         Amendment...............................................................................................64
         Fees and expenses.......................................................................................64
         Resale restrictions.....................................................................................64
         Governmental and regulatory approvals...................................................................65
         Voting agreement........................................................................................65
         Financing...............................................................................................67
         Federal income tax consequences.........................................................................68
         Accounting treatment....................................................................................69
         Saratoga summary historical financial data..............................................................70
         Fresh Juice summary historical consolidated financial data..............................................73
         Summary unaudited pro forma consolidated financial data.................................................75
         Comparative per share data..............................................................................80

MARKET PRICE DATA AND DIVIDEND POLICY............................................................................81
         Saratoga ...............................................................................................81
         Fresh Juice.............................................................................................82

DESCRIPTION OF SARATOGA CAPITAL STOCK............................................................................83
         Saratoga Class A common stock...........................................................................83
         Saratoga Class B common stock...........................................................................83
         Saratoga preferred stock................................................................................83
         Transfer agent and registrar............................................................................84

DESCRIPTION OF FRESH JUICE CAPITAL STOCK.........................................................................84
         Fresh Juice common stock................................................................................84
         Fresh Juice preferred stock.............................................................................84

COMPARISON OF RIGHTS OF HOLDERS OF
         SARATOGA COMMON STOCK AND FRESH JUICE COMMON STOCK......................................................85
         Voting Rights...........................................................................................85
         Appraisal/dissenters' rights............................................................................85
         Amendment of charter....................................................................................86
         Power to adopt, amend or repeal by-laws.................................................................86
         Special meetings of stockholders........................................................................86
         Action by stockholders by written consent in lieu of a meeting..........................................87
         Number of directors.....................................................................................87
         Removal of directors....................................................................................87
         Filling board vacancies.................................................................................88

LEGAL MATTERS....................................................................................................88

EXPERTS  ........................................................................................................88

OTHER MATTERS....................................................................................................89
         Year 2000 compliance....................................................................................89
                  Saratoga.......................................................................................89
                  Fresh Juice....................................................................................90
         Other proposals.........................................................................................91

WHERE YOU CAN FIND MORE INFORMATION..............................................................................92

SPECIAL NOTE REGARDING FORWARD-LOOKING STATEMENTS................................................................92

INCORPORATION OF CERTAIN DOCUMENTS BY REFERENCE..................................................................93

                                                        3
</TABLE>

<PAGE>

APPENDIX A  -  Restated agreement and plan of merger

APPENDIX B  -  Opinion of Ladenburg Thalmann & Co. Inc.

APPENDIX C  -  Jeffrey Heavirland option cancellation letter

APPENDIX D  -  Section 262 of the Delaware General Corporation Law

                                       4

<PAGE>

                                    SUMMARY

         We have prepared this summary to assist you in your review of this
document. We have highlighted in this summary information which we believe is
important for your review. However, we have not included all of the information
that may be important to you. You should carefully read this entire document,
including the specific risks described in the "Risk factors" section beginning
on page 23 and the other documents to which we refer. For more information
about the two companies, see "Important information" on page 27 and "Where you
can find more information" on page 92.

                             PARTIES TO THE MERGER


Saratoga Beverage Group, Inc.....    Saratoga bottles, markets and distributes
                                     spring and mineral water products and
                                     packages beverage products for others.
                                     Saratoga's product line currently
                                     includes: sparkling essence-flavored
                                     spring water products, non-carbonated
                                     spring water and non-carbonated spring
                                     water with flavors. All of Saratoga's
                                     products are marketed as premium domestic
                                     bottled water primarily under the
                                     proprietary brand name "Saratoga." The
                                     Saratoga brand name has been in existence
                                     for 125 years.

                                     Saratoga was incorporated in Delaware on
                                     May 5, 1993. The principal executive
                                     offices of Saratoga are located at 11
                                     Geyser Road, Saratoga Springs, New York
                                     12866, and the telephone number is (518)
                                     584-6363.

The Fresh Juice Company, Inc.        Fresh Juice produces, markets and sells
                                     fresh squeezed and frozen fresh squeezed
                                     orange juice, grapefruit juice, fresh
                                     fruit smoothies and other noncarbonated
                                     beverages nationally under the brand names
                                     "Just Pik't(R)", "Fresh Pik't(R)",
                                     "Florida Pik't(R)", "Ultimate(R)" and
                                     "Hansen's(R)". The majority of the juice
                                     produced by Fresh Juice is fresh squeezed
                                     orange juice.

                                     Fresh Juice was incorporated in New York
                                     on July 15, 1985 and relocated its state
                                     of incorporation to Delaware in 1986. The
                                     principal executive offices of Fresh Juice
                                     are located at 280 Wilson Avenue, Newark,
                                     New Jersey 07105, and its telephone number
                                     is (973) 465-7100.

                                       5

<PAGE>

                              THE SARATOGA MEETING


Time, place, date and purpose....    We will hold the Saratoga special meeting
                                     at Saratoga's principal executive offices,
                                     11 Geyser Road, Saratoga Springs, New York
                                     on January 27, 1999 at 10:00 a.m., local
                                     time, to approve the merger and related
                                     transactions.

Record date; required vote.......    You may vote at the Saratoga special
                                     meeting if you owned shares of Saratoga
                                     common stock as of the close of business
                                     on December 16, 1998, the Saratoga record
                                     date. To approve the merger and related
                                     transactions, a majority of Saratoga's
                                     common stock must vote for the merger and
                                     related transactions. Holders of Class A
                                     common stock of Saratoga are entitled to 1
                                     vote per share owned by them. Holders of
                                     Class B common stock of Saratoga are
                                     entitled to 5 votes per share owned by
                                     them.

                                     The directors and executive officers of
                                     Saratoga can cast approximately 22.1% of
                                     the votes at the Saratoga special meeting.
                                     We expect that they will vote all of their
                                     shares of Saratoga common stock in favor
                                     of the merger and related transactions.

Approval assured.................    Saratoga has sufficient votes to assure
                                     the approval of the merger and related
                                     transactions. Holders of 56.8% of the
                                     voting power of the outstanding shares of
                                     Saratoga common stock have agreed to vote
                                     their shares in favor of the merger and
                                     related transactions under the terms of a
                                     voting agreement.

                            THE FRESH JUICE MEETING


Time, place, date and purpose....    We will hold the Fresh Juice special
                                     meeting at Fresh Juice's offices at 280
                                     Wilson Avenue, Newark, New Jersey, on
                                     January 27, 1999 at 10:00 a.m., local
                                     time, to approve the merger and related
                                     transactions.

Record date; required vote.......    You may vote at the Fresh Juice special
                                     meeting if you owned shares of Fresh Juice
                                     as of the close of business on December
                                     18, 1998, the Fresh Juice record date. To
                                     approve the merger and related
                                     transactions, a majority of Fresh Juice's
                                     common stock must vote for the merger and
                                     related transactions. Holders of Fresh
                                     Juice common stock are entitled to 1 vote
                                     per share of Fresh Juice common stock
                                     owned by them.

                                     The directors and executive officers of
                                     Fresh Juice can cast approximately 46.3%
                                     of the votes at the Fresh Juice special
                                     meeting. We expect that the directors and
                                     executive officers of Fresh Juice, except
                                     for one director, will vote all of their
                                     shares in favor of the merger and related
                                     transactions.

Approval nearly assured..........    Holders of 41.6% of the outstanding shares
                                     of Fresh Juice common stock have agreed to
                                     vote their shares in favor of the merger
                                     and related transactions under the terms
                                     of a voting agreement.

                                       6
<PAGE>

                                   THE MERGER

Conversion of Fresh Juice
common stock.....................    In the merger, each of the outstanding
                                     shares of Fresh Juice common stock not
                                     held by Fresh Juice or Saratoga and with
                                     respect to which dissenters' rights have
                                     not been properly asserted under Delaware
                                     law shall have the right to receive

                                     o  $2.244 per share in cash and
                                     o  0.33 shares of Saratoga Class A
                                        common stock

                                     For example, a holder of 1,000 shares of
                                     Fresh Juice common stock will receive
                                     $2,244.00 in cash and 330 shares of
                                     Saratoga Class A common stock.

                                     In the merger, certain options and
                                     warrants to purchase Fresh Juice common
                                     stock will be canceled and exchanged for a
                                     number of shares of Saratoga Class A
                                     common stock equal to:

                                     o  0.33,
                                     o  multiplied by the difference between
                                        $3.35 and the exercise price of
                                        such options and warrants,
                                     o  divided by $1.106, and
                                     o  multiplied by the number of shares of
                                        Fresh Juice common stock subject to
                                        such options and warrants

                                     For example, a holder of options to
                                     purchase 1,000 shares of Fresh Juice
                                     common stock at an exercise price of $3.00
                                     will receive 104 shares of Saratoga Class
                                     A common stock. Certain options held by
                                     Jeffrey Heavirland, a director and
                                     executive officer of Fresh Juice, will be
                                     canceled at the closing of the merger in
                                     exchange for a lump sum payment. With
                                     respect to Mr. Heavirland, see "The
                                     merger--Interests of certain persons in
                                     the merger--Jeffrey Heavirland" on page
                                     49.

The number of shares of Saratoga common stock outstanding on the record dates
for voting and expected to be outstanding after the merger are as follows:

                                             Shares
                    Record Date           Outstanding         Record Holders
                    -----------           -----------         --------------
Saratoga         December 16, 1998         3,169,094               1,628
Fresh Juice      December 18, 1998         6,467,731               1,098
Post-merger                                5,491,248

                                       7

<PAGE>

Conditions to the merger.........    The completion of the merger depends on a
                                     number of conditions being met. These
                                     conditions include:

                                     o   the listing of the Saratoga Class A
                                         common stock issuable in the merger on
                                         the Nasdaq SmallCap Market;

                                     o   completion of the financing of the
                                         cash consideration as contemplated by
                                         the merger agreement;

                                     o   the amendments to employment
                                         agreements entered into among Steven
                                         Bogen, Fresh Juice and Saratoga and
                                         among Steven Smith, Fresh Juice and
                                         Saratoga shall both be in effect; and

                                     o   not more than 5% of shares of Fresh
                                         Juice common stock held by Fresh Juice
                                         stockholders have properly exercised
                                         and perfected their rights of
                                         appraisal under Delaware law.

                                     See "Terms of the merger
                                     agreement--Conditions to completion of the
                                     merger" on page 59.

Recommendations of the
Saratoga board and the Fresh
Juice board......................    The Saratoga board of directors and the
                                     Fresh Juice board of directors each
                                     recommends that you vote FOR the merger
                                     and related transactions. See "The
                                     merger--Recommendations of the Saratoga
                                     board of directors and the Fresh Juice
                                     board of directors; reasons for the
                                     merger" on page 37.


Opinion of financial advisors....    Saratoga. Among the other factors
                                     considered in deciding to approve the
                                     merger, the Saratoga board of directors
                                     has received the opinion of its financial
                                     advisor, Schroders & Co., that the
                                     consideration of $3.75 per share,
                                     comprised of $3.1875 in cash and 0.15
                                     shares of Saratoga Class A common stock,
                                     was fair to the Saratoga stockholders from
                                     a financial point of view and subsequent
                                     analyses performed by Schroders. SARATOGA
                                     DID NOT ASK SCHRODERS TO UPDATE ITS
                                     OPINION, DATED JUNE 29, 1998, GIVEN THE
                                     CONSIDERABLE INCREMENTAL COST OF OBTAINING
                                     AN UPDATED OPINION AND SARATOGA'S BELIEF,
                                     BASED IN PART UPON FINANCIAL ANALYSIS
                                     PERFORMED BY SCHRODERS, THAT THE REVISED
                                     TERMS OF THE TRANSACTION WERE MORE
                                     FAVORABLE TO THE SARATOGA STOCKHOLDERS.

                                     Fresh Juice. Among the other factors
                                     considered in deciding to approve the
                                     merger, the Fresh Juice board of directors
                                     has received the opinion of its financial
                                     advisor, Ladenburg Thalmann & Co. Inc.,
                                     that the merger consideration was fair to
                                     the Fresh Juice stockholders from a
                                     financial point of view. We have attached
                                     this opinion to the back of this document
                                     as Appendix B. You should read the opinion
                                     carefully to understand the procedures
                                     followed, assumptions made, matters
                                     considered and limitations on the review
                                     undertaken by Ladenburg in rendering its
                                     opinion. See "The merger--Opinion of Fresh
                                     Juice financial advisor" on page 41.

                                       8

<PAGE>

Interests of certain persons in
the merger.......................    You should be aware that the following
                                     executive officers and directors of Fresh
                                     Juice will be entitled to certain
                                     severance and termination benefits and
                                     other payments upon consummation of the
                                     merger that are different than your
                                     interest.

                                     o   Steven Bogen, Chief Executive Officer
                                         of Fresh Juice and Co-Chairman of the
                                         Fresh Juice board of directors

                                     o   Steven Smith, President of Fresh Juice
                                         and Co-Chairman of the Fresh Juice
                                         board of directors

                                     o   Jeffrey Heavirland, a director and
                                         executive officer of Fresh Juice

                                     After the merger, Saratoga will reimburse
                                     each present and former officer and
                                     director of Fresh Juice for certain losses
                                     or liabilities arising after or related to
                                     the merger.

                                     In addition, each non-employee member of
                                     the Fresh Juice board of directors will be
                                     paid an annual retainer of $2,625 if the
                                     merger is completed, in lieu of options to
                                     purchase Fresh Juice common stock.

                                     Each of the Fresh Juice board of directors
                                     and the Saratoga board of directors was
                                     aware of these benefits and considered
                                     them, among other things, in making their
                                     respective decisions. See "The
                                     merger--Interests of certain persons in
                                     the merger" on page 47.

                                       9

<PAGE>

                  CERTAIN OTHER TERMS OF THE MERGER AGREEMENT


Dissenters' rights of
appraisal........................    Fresh Juice stockholders are entitled to
                                     have the fair value of their stock
                                     appraised by a court and paid to them in
                                     cash. To do this, the holders of Fresh
                                     Juice common stock must follow these
                                     required procedures:

                                     o   You must deliver a written demand for
                                         appraisal to Fresh Juice on or before
                                         the vote is taken at the Fresh Juice
                                         special meeting, which will be held on
                                         January 27, 1998 at 10:00 a.m., local
                                         time.

                                     o   You must not vote in favor of or
                                         abstain from voting on the merger.

                                     o   You must hold such shares of Fresh
                                         Juice common stock from the date of
                                         the making of the demand through the
                                         closing of the merger.

                                     If you follow the required formalities,
                                     your shares will not be converted into the
                                     right to receive cash and Saratoga Class A
                                     common stock in the merger. Instead, your
                                     only right will be to receive the
                                     appraised value of your shares in cash as
                                     determined by a court.

                                     Saratoga stockholders are not entitled to
                                     appraisal rights in connection with the
                                     merger.

                                     See "The merger--Dissenters' rights of
                                     appraisal" on page 52.

Termination......................    The merger agreement may be terminated at
                                     any time prior to the closing of the
                                     merger for certain reasons, including:

                                     o   failure to obtain required approvals;

                                     o   failure to obtain the approval of
                                         either the Fresh Juice stockholders or
                                         the Saratoga stockholders;

                                     o   a material breach of the merger
                                         agreement by either Saratoga or Fresh
                                         Juice; or

                                     o   the merger is not completed on or
                                         before the later of the 30th day after
                                         the mailing of this document to Fresh
                                         Juice stockholders, or if later, five
                                         days after the Fresh Juice special
                                         meeting.

                                     See "Terms of the merger
                                     agreement--Termination of the merger
                                     agreement--Grounds for termination" on
                                     page 61.

                                       10

<PAGE>

Termination fees.................    If the merger is not completed for the
                                     following reasons, among others:

                                     o   the Fresh Juice stockholders failed to
                                         approve the merger and related
                                         transactions; and

                                     o   the Bogen agreement and Smith
                                         agreement are not in effect;

                                     then Fresh Juice shall pay Saratoga
                                     $1,500,000.

                                     If the merger is not completed because the
                                     Saratoga stockholders failed to approve
                                     the issuance of shares of the Saratoga
                                     Class A common stock, among other reasons,
                                     then Saratoga shall pay Fresh Juice
                                     $750,000.

                                     See "Terms of the merger
                                     agreement--Termination of the merger
                                     agreement--Termination fees" on page 62.

Federal income tax consequences ..   For each holder of Fresh Juice common
                                     stock, the merger will be a taxable
                                     transaction for federal income tax
                                     purposes and probably also will be a
                                     taxable transaction under applicable
                                     state, local and other income tax laws.

                                     Determining the particular tax
                                     consequences of the merger to Fresh Juice
                                     stockholders can be difficult. Fresh Juice
                                     stockholders should consult their own tax
                                     advisor for a full understanding of the
                                     merger's consequences. See "Terms of the
                                     merger--Federal income tax consequences"
                                     on page 68.

Accounting treatment.............    We expect that the merger will qualify as
                                     a purchase under generally accepted
                                     accounting principles which means that the
                                     purchase price will be allocated by
                                     Saratoga among the assets and liabilities
                                     of Fresh Juice at their fair market value.
                                     The remaining amount of the purchase price
                                     will be allocated by Saratoga to
                                     intangible assets.

                                       11
<PAGE>

                   SARATOGA SUMMARY HISTORICAL FINANCIAL DATA

         We have set forth selected historical financial data for Saratoga
below, for the periods and at the dates indicated. The historical consolidated
financial data for each of the years in the five-year period ended December 31,
1997 is derived from Saratoga's historical consolidated financial statements
that have been audited and reported upon by PricewaterhouseCoopers LLP,
independent public accountants. The historical consolidated financial data for
each of the nine-month periods ended September 30, 1997 and September 30, 1998
have not been audited. Such data reflects all adjustments, consisting solely of
normal recurring adjustments, which are, in the opinion of management,
necessary for a fair presentation of such data for the interim periods to which
they relate. You should be aware that results for interim periods cannot be
used to project the results of any other interim period or for the year as a
whole. You should read the information in the table in conjunction with
Saratoga's historical financial statements and the notes to the financial
statements and other financial information regarding Saratoga provided with
these materials.

                   SARATOGA SUMMARY HISTORICAL FINANCIAL DATA

<TABLE>
<CAPTION>
                                                       YEAR ENDED
                          ----------------------------------------------------------------------
                          DECEMBER 31,   DECEMBER 31,   DECEMBER 31,  DECEMBER 31,  DECEMBER 31,
                              1993           1994           1995          1996          1997
                          ------------   ------------   ------------  ------------  ------------
REVENUE
<S>                         <C>            <C>            <C>           <C>           <C>       
Total revenue..........     $3,643,742     $6,235,408     $3,265,314    $4,374,825    $6,270,691

Cost of goods sold,
exclusive of depreciation
and amortization and         
equipment lease expense      2,659,417      4,633,071      2,395,464     2,749,121     3,762,549

OPERATING EXPENSES:

Marketing and sales....      1,941,853      1,853,344        601,887       489,701       388,709

General and administrative
expense................      1,480,052      1,676,937        992,138       906,885     1,044,960

Depreciation, amortization    
and equipment lease expense    270,623        319,998        338,714       442,143       393,876

Write-off of Sample
Goodwill...............             --        222,000             --            --            --
                          ------------   ------------   ------------  ------------  ------------
Operating  (loss)
income.................    (2,708,203)    (2,469,852)    (1,062,889)     (213,025)       680,597

OTHER INCOME (EXPENSE):

Commission  income.....             --             --        121,196        75,490       126,735

Interest income........         50,746         49,586         21,215         4,969        52,259

Interest expense.......       (33,090)       (31,850)        (1,334)      (14,893)      (47,004)

Net loss on disposal of
equipment..............       (48,500)       (70,781)        (1,618)            --           --
                          ------------   ------------   ------------  ------------  ------------
Loss before minority
interest...............    (2,739,047)    (2,522,897)      (923,430)            --           --

Income applicable to
minority interest......         61,119         53,051             --            --           --
                          ------------   ------------   ------------  ------------  ------------
Provision for income taxes          --             --             --            --         7,959

Net (loss) income......   $(2,677,928)   $(2,469,846)     $(923,430)    $(147,459)      $804,628
                          ============   ============   ============  ============  ============
PER SHARE DATA

Net  (loss) income per
common share,
   Basic...............        $(1.39)        $(0.94)        $(0.35)       $(0.06)         $0.28
                               =======        =======        =======       =======         =====
   Diluted.............        $(1.39)        $(0.94)        $(0.35)       $(0.06)         $0.25
                               =======        =======        =======       =======         =====
Weighted average number of
common shares outstanding,   
   Basic...............      1,920,000      2,614,377      2,626,179     2,626,651     2,924,589
                             =========      =========      =========     =========     =========
   Diluted.............      1,920,000      2,614,377      2,626,179     2,626,651     3,380,440
                             =========      =========      =========     =========     =========
</TABLE>

                                      12
<PAGE>

             SARATOGA SUMMARY HISTORICAL FINANCIAL DATA (CONTINUED)

                                         NINE MONTHS ENDED (UNAUDITED)
                                        --------------------------------
                                         SEPTEMBER 30,   SEPTEMBER 30,
                                             1997             1998
                                        --------------- ----------------
REVENUE

Total revenue............                  $5,057,276       $7,359,818

Cost of goods sold,
exclusive of depreciation
and amortization and
equipment lease expense..                   3,081,563        4,469,732

OPERATING EXPENSES:

Marketing and sales......                     278,881          591,924

General and administrative
expense..................                     772,975          753,530

Depreciation, amortization
and equipment lease
expense..................                     290,042          419,783
                                             --------       ----------
Operating  (loss)
income...................                     633,815        1,124,849

OTHER INCOME (EXPENSE):

Commission  income.......                     105,143           89,660

Interest income..........                      30,848          128,332

Interest expense.........                    (27,274)         (59,194)

Provision for income taxes                      7,959           17,600

Net (loss) income........                    $734,573       $1,266,047
                                             ========       ==========
PER SHARE DATA

Net (loss) income per
common share,
   Basic.................                       $0.25            $0.40
                                                =====            =====
   Diluted...............                       $0.22            $0.36
                                                =====            =====
Weighted average number
of common shares
outstanding,
   Basic.................                   2,910,519        3,164,515
                                            =========        =========
   Diluted...............                   3,370,686        3,696,156
                                            =========        =========

                                       13

<PAGE>

<TABLE>
<CAPTION>
                                      SARATOGA SUMMARY HISTORICAL FINANCIAL DATA (CONTINUED)
                         -----------------------------------------------------------------------------
                                                            AS OF
                                                         (UNAUDITED)
                         -----------------------------------------------------------------------------
                          DECEMBER 31,    DECEMBER 31,   DECEMBER 31,   DECEMBER 31,    DECEMBER 31,
                              1993            1994           1995           1996            1997
                         -----------------------------------------------------------------------------
BALANCE SHEET DATA
<S>                           <C>            <C>            <C>             <C>             <C>       
Total assets............      $6,391,129     $3,915,280     $2,990,376      $2,629,888      $5,704,819
Working capital.........      $3,039,336     $1,004,696     $  255,298      $  386,670      $2,512,738
Long-term obligations...      $  106,149     $        0     $        0      $    7,455      $1,501,208
Stockholders' equity....      $5,627,301     $3,180,482     $2,176,389      $2,014,471      $2,914,024
FINANCIAL RATIOS AND
OTHER DATA
Current ratio...........            6.03           2.37           1.31            1.64            2.95
(Loss) return on average
assets..................           (.59)          (.48)          (.27)           (.05)             .19
(Loss) return on average
stockholders' equity....           (.68)          (.56)          (.34)           (.06)             .33
Book value per share at
year end................           $2.07          $1.17          $0.80           $0.74           $0.98
Weighted shares
outstanding,
   Basic................       1,920,000      2,614,377      2,626,179       2,626,651       2,924,589
                               =========      =========      =========       =========       =========
   Diluted..............       1,920,000      2,614,377      2,626,179       2,626,651       3,380,440
                               =========      =========      =========       =========       =========
</TABLE>

<TABLE>
<CAPTION>
                                                                                 AS OF
                                                                              (UNAUDITED)
                                                                    --------------------------------
                                                                       SEPTEMBER 30,   SEPTEMBER 30,
                                                                            1997           1998
                          --------------------------------------------------------------------------
<S>                                                                       <C>             <C>       
BALANCE SHEET DATA
Total assets.............                                                 $4,820,460      $7,217,130
Working capital..........                                                 $2,790,943      $3,231,161
Long-term obligations....                                                 $1,502,969      $1,534,423
Stockholders' equity.....                                                 $2,837,718      $4,693,071
FINANCIAL RATIOS AND
OTHER DATA
Current ratio............                                                       6.82            4.26
(Loss) return on average
assets...................                                                        .20             .19
(Loss) return on average
stockholders' equity.....                                                        .30             .33
Book value per share at
year end.................                                                      $0.96           $1.48
Weighted shares
outstanding,
   Basic.................                                                  2,910,519       3,164,515
                                                                           =========       =========
   Diluted...............                                                  3,370,686       3,696,156
                                                                           =========       =========
</TABLE>

                                       14
<PAGE>

          FRESH JUICE SUMMARY HISTORICAL CONSOLIDATED FINANCIAL DATA

         We have set forth selected historical consolidated financial data for
Fresh Juice below. The historical consolidated financial data for each of the
years in the five-year fiscal period ended November 30, 1997, is derived from
Fresh Juice's historical consolidated financial statements which have been
audited and reported upon by KPMG Peat Marwick LLP, independent certified
public accountants. The historical consolidated financial data for each of the
nine-month periods ended August 31, 1997 and August 31, 1998 has not been
audited. Such data reflects all adjustments, consisting solely of normal
recurring adjustments, which are, in the opinion of management, necessary for a
fair presentation of such data for the interim periods to which they relate.
You should be aware that results for interim periods are not necessarily
indicative of results to be expected for any other interim period or for the
year as a whole. You should read the information in the table in conjunction
with Fresh Juice's historical financial statements and the notes to the
financial statements and other financial information provided with these
materials.

<TABLE>
<CAPTION>
                            FRESH JUICE SUMMARY HISTORICAL CONSOLIDATED FINANCIAL DATA

                                                                           YEAR ENDED
                             ------------------------------------------------------------------------------------------------
                                    NOVEMBER 30,       NOVEMBER 30,        NOVEMBER 30,      NOVEMBER 30,       NOVEMBER 30,
                                       1993               1994                1995              1996               1997
                             ------------------------------------------------------------------------------------------------
<S>                                 <C>                 <C>                <C>              <C>                <C>        
OPERATING RESULTS

Net sales...................        $8,265,588          $8,171,803         $9,219,184       $19,958,022        $41,382,836
Cost of goods sold..........         4,639,740           5,163,806          6,035,483        15,886,417         30,035,386
Selling, general and administrative
expense.....................         2,367,523           2,451,055          2,820,356         4,984,642          8,801,423
                                     ---------           ---------          ---------         ---------          ---------
Operating earnings (loss)...         1,258,325             556,942            363,345         (913,037)          2,546,027
Interest expense............                --                  --           (24,355)         (139,502)          (536,851)
Interest and other income, net          87,360              88,292            104,104            63,496            132,296
                                        ------              ------            -------            ------            -------
Earnings (loss) before provision
(benefit for income taxes...         1,345,685             645,234            443,094         (989,043)          2,141,472
Provision (benefit) for income taxes   549,193             256,396            172,051          (60,000)            774,149
                                       -------             -------            -------          --------            -------
Net earnings (loss).........          $796,492            $388,838           $271,043        $(929,043)         $1,367,323
                                      ========            ========           ========        ==========         ==========
PER SHARE DATA

Net earnings (loss) per common share,
   Basic....................             $0.22               $0.11              $0.08           $(0.20)              $0.21
                                         =====               =====              =====           =======              =====
   Diluted..................             $0.22               $0.11              $0.07           $(0.20)              $0.21
                                         =====               =====              =====           =======              =====
Weighted average number of
common shares outstanding,
   Basic....................         3,602,356           3,554,862          3,552,462         4,601,349          6,466,731
                                     =========           =========          =========         =========          =========
   Diluted..................         3,602,356           3,612,679          3,887,740         4,620,000          6,471,535
                                     =========           =========          =========         =========          =========
BALANCE SHEET DATA

Total assets................        $4,773,181          $4,858,799         $6,508,237       $15,281,472        $22,093,344
Working capital.............        $3,895,114          $4,112,211         $3,919,590          $624,104         $1,319,323
Long-term debt and obligations      $       --          $       --         $1,529,168        $1,524,562         $3,597,151
Stockholders' equity........        $3,990,353          $4,379,191         $4,640,301        $9,921,258        $12,163,257
</TABLE>

                                       15

<PAGE>
     FRESH JUICE SUMMARY HISTORICAL CONSOLIDATED FINANCIAL DATA (CONTINUED)

<TABLE>
<CAPTION>
                                                     NINE MONTHS ENDED
                                             --------------------------------
                                               AUGUST 31,         AUGUST 31,
                                                  1997               1998
                                             --------------------------------
OPERATING RESULTS
<S>                                           <C>                <C>
Net sales.............................        $31,491,349        $28,649,567
Cost of goods sold....................         22,639,803         21,000,420
Selling, general and administrative expense     6,481,003          6,429,154
                                                ---------          ---------
Operating earnings (loss).............          2,370,543          1,219,993
Interest expense......................          (401,345)          (367,113)
Interest and other income, net........             39,878             78,040
                                                   ------             ------
Earnings (loss) before provision (benefit
for income taxes......................          2,009,076            930,920
Provision (benefit) for income taxes..            518,796            414,557
                                                  -------            -------
Net earnings (loss)...................         $1,490,280           $516,363
                                               ==========           ========
PER SHARE DATA

Net earnings (loss) per common share,
   Basic..............................              $0.23              $0.08
                                                    =====              =====
   Diluted............................              $0.23              $0.08
                                                    =====              =====
Weighted average number of common shares
outstanding,
   Basic..............................          6,466,731          6,466,731
                                                =========          =========
   Diluted............................          6,466,731          6,474,818
                                                =========          =========
BALANCE SHEET DATA

Total assets..........................        $22,609,273        $22,838,521
Working capital.......................         $1,507,594         $1,815,916
Long-term debt and obligations........         $3,750,825         $3,197,095
Stockholders' equity..................        $12,168,183        $12,679,620
</TABLE>

                                       16

<PAGE>

            SUMMARY UNAUDITED PRO FORMA CONSOLIDATED FINANCIAL DATA

         The pro forma (unaudited) consolidated balance sheet as of September
30, 1998 set forth below presents the financial position of Saratoga as if the
merger agreement and the related financing had occurred on September 30, 1998.
The pro forma (unaudited) consolidated statements of operations for the nine
months ended September 30, 1998 and the year ended December 31, 1997 set forth
below present the results of operations of Saratoga for such period and such
year as if the consummation of the merger agreement and the related financing
had occurred as of January 1, 1997.

         Because Saratoga and Fresh Juice have different fiscal years,

         o    Saratoga's balance sheet as of September 30, 1998 has been
              combined, with appropriate adjustments, with Fresh Juice's
              balance sheet as of August 31, 1998.

         o    Saratoga's results for the nine months ended September 30, 1998
              have been combined, with appropriate adjustments, with Fresh
              Juice's results for the nine months ended August 31, 1998.

         o    Saratoga's results for the year ended December 31, 1997 have been
              combined, with appropriate adjustments, with Fresh Juice's
              results for the fiscal year ended November 30, 1997.

         The pro forma financial statements do not indicate the results that
would have been achieved if the consummation of the merger agreement and the
related financing had been effected on the dates indicated. The pro forma
financial statements do not indicate the results which may be achieved in the
future.

         The pro forma financial statements should be read in conjunction with
the financial statements of Saratoga and Fresh Juice appearing elsewhere or
incorporated in this document.

                                       17

<PAGE>

          Preliminary allocations have been made to reflect the estimated asset
values and related tax effects. These amounts as well as the estimated purchase
price will be adjusted as additional analysis is performed and information is
received. The preliminary assumptions and estimates used in the preparation of
the pro forma consolidated financial statements include the following (amounts
in thousands):

         o    Funds used to acquire Fresh Juice and to pay certain acquisition
              and financing related costs have been provided from borrowings
              under Saratoga's $22,000 credit facility or have previously been
              accrued. Approximately $14,119 has been borrowed at a weighted
              average interest rate of approximately 8.4%. Accordingly,
              interest expense has been adjusted to reflect the amount that
              would have been paid on borrowings, related commitment fees and
              the amortization of financing costs.

         o    The excess purchase price over the fair market value of the
              assets or goodwill is being amortized over a 25-year period.
              Total amortization of goodwill for the nine months ended
              September 30, 1998 and the twelve months ended December 31, 1997
              approximate $416 and $555, respectively.

         o    Property, plant and equipment are carried at Fresh Juice's
              recorded cost of which $2,426 was included on the books of Fresh
              Juice as of November 30, 1996 based upon an independent
              appraisal.

         o    Trademark, patents and other intangibles are carried at Fresh
              Juice's recorded cost, of which $805 was included on the books of
              Fresh Juice as of November 30, 1996, based upon an independent
              appraisal.

         o    The provision for income taxes has been adjusted to reflect the
              tax effects of pro forma adjustments.

         o    Income per share has been computed to include the issuance of
              2,133,553 shares of Saratoga Class A common stock.

         The estimated purchase price in the merger of Fresh Juice of $21,750
is comprised of:

         o    A payment of $2.24 for each of the 6,347,831
              outstanding shares of Fresh Juice common stock............$14,247

         o    The issuance of 0.33 shares of Saratoga Class A common
              stock for each of the 6,347,831 outstanding shares of
              Fresh Juice common stock and the issuance of certain
              additional shares, all at $2.50 per share...................5,334

         o    The settlement of Fresh Juice employment agreements,
              options and transactions costs..............................2,170
                                                                        -------
                                                                        $21,750
                                                                        =======

                                       18
<PAGE>

<TABLE>
<CAPTION>
                                    PRO FORMA (UNAUDITED) CONSOLIDATED BALANCE SHEET
                                                   SEPTEMBER 30, 1998
                                    (AMOUNTS IN THOUSANDS, EXCEPT SHARE INFORMATION)

ASSETS                                                                                   PRO FORMA
                                                SARATOGA           FRESH JUICE          ADJUSTMENTS           PRO FORMA
                                                --------           -----------          -----------           ---------
<S>                                           <C>                 <C>                 <C>                   <C>          
Cash and cash equivalents................     $       1,747       $           83      $             -       $       1,830
Short term investments...................               597                    -                    -                 597
Accounts receivable, net.................             1,115                3,470                    -               4,585
Inventories..............................               704                3,455                1,180               5,339
Current portion of note receivable.......                                    101                    -                 101
Current deferred income taxes............                                    186                (186)                   -
Prepaid income tax.......................                                    113                    -                 113
Prepaid expenses and other current assets                58                  412                    -                 470
                                              -------------       --------------      ---------------       -------------
         Total current assets............     $       4,221       $        7,820      $           994       $      13,035

Property, plant and equipment, net.......             1,419                6,894                    -               8,313
Deferred financing costs, net............               308                    -                  465                 773
Goodwill.................................                 -                6,619                7,172              13,791
Note receivable..........................               400                  378                    -                 778
Deferred acquisition costs...............               498                                       498                   -
Trademarks, patents, and other 
intangibles, net ........................                 -                1,014                    -               1,014
Other assets.............................               371                  114                (345)                 140
                                              -------------       --------------      ---------------       -------------
         Total assets....................     $       7,217       $       22,839      $         7,788       $      37,844
                                              =============       ==============      ===============       =============

LIABILITIES AND STOCKHOLDERS' EQUITY

Note payable.............................     $           -       $        1,780      $             -       $       1,780
Current portion of long term debt and
capital leases...........................                11                  663                    -                 674
Accounts payable and accrued liabilities.               979                3,546                1,840               6,365
Accrued income taxes.....................                 -                   15                    -                  15
                                              -------------       --------------      ---------------       -------------
         Total current liabilities.......               990                6,004                1,840               8,834

Subordinated convertible note............             1,500                                         -               1,500
Long term debt and capital leases........                34                3,197               14,119              17,350
Deferred income taxes....................                 -                  824                (824)                   -
Deferred rent............................                 -                  134                    -                 134
                                              -------------       --------------      ---------------       -------------
         Total liabilities...............     $       2,524       $       10,159      $        15,135       $      27,818
                                              =============       ==============      ===============       =============

Common stock.............................                32                   67                 (46)                  53
Paid in capital..........................             9,858                9,454              (4,141)              15,171
Treasury stock, at cost..................                 -                 (285)                 285                   -
(Accumulated deficit)/Retained   earnings
                                                     (5,197)               3,444              (3,444)              (5,197)
                                              -------------       --------------      ---------------       -------------
Total stockholders' equity...............             4,693               12,680              (7,346)              10,027
                                              -------------       --------------      ---------------       -------------
Total liabilities and stockholders'
equity...................................     $       7,217       $       22,839      $         7,788       $      37,844
                                              =============       ==============      ===============       =============
</TABLE>

                                                       19
<PAGE>

           PRO FORMA (UNAUDITED) CONSOLIDATED STATEMENT OF OPERATIONS
                  FOR THE NINE MONTHS ENDED SEPTEMBER 30, 1998
                 (AMOUNTS IN THOUSANDS, EXCEPT PER SHARE DATA)

<TABLE>
<CAPTION>
                                                                                             PRO FORMA
                                                   SARATOGA            FRESH JUICE          ADJUSTMENTS           PRO FORMA
                                                   --------            -----------          -----------           ---------
<S>                                            <C>                   <C>                    <C>                 <C>           
Net sales................................      $          7,360      $        28,649        $          -        $       36,009
Cost of goods sold.......................                 4,470               20,227                   -                24,697
                                               ----------------      ---------------        ------------        --------------
         Gross profit....................                 2,890                8,422                   -                11,312
                                                                                                              
Selling general and administrative                                                                            
expense .................................                 1,345                6,008                   -                 7,353
Depreciation, amortization and equipment                                                                      
lease expense............................                   420                1,194                 139                 1,753
                                               ----------------      ---------------        ------------        --------------
         Operating income................                 1,125                1,220                (139)                2,206
                                                                                                              
Other income (expense):                                                                                       
Other....................................                    90                   38                   -                   128
Interest income..........................                   128                   40                   -                   168
Interest expense.........................                   (59)                (367)             (1,206)               (1,632)
                                               ----------------      ---------------        ------------        --------------
         Other income (expense), net.....                   159                 (289)             (1,206)               (1,336)
                                                                                                              
Income before income taxes...............                 1,284                  931              (1,345)                  870
Provision for income taxes...............                    18                  415                (433)                    -
                                               ----------------      ---------------        ------------        --------------
Net income...............................      $          1,266      $           516        $       (912)       $          870
                                               ================      ===============        ============        ==============
                                                                                                          
Income per share:
  Basic..................................                                                                       $         0.16
                                                                                                                ==============
  Diluted................................                                                                       $         0.16
                                                                                                                ==============

Weighted average number of shares outstanding:
  Basic..................................                                                                            5,298,068
                                                                                                                ==============
  Diluted................................                                                                            5,401,138
                                                                                                                ==============
</TABLE>

                                                        20

<PAGE>

           PRO FORMA (UNAUDITED) CONSOLIDATED STATEMENT OF OPERATIONS
                      FOR THE YEAR ENDED DECEMBER 31, 1997
                 (AMOUNTS IN THOUSANDS, EXCEPT PER SHARE DATA)

<TABLE>
<CAPTION>
                                                                                               PRO FORMA
                                                     SARATOGA           FRESH JUICE           ADJUSTMENTS          PRO FORMA
                                                     --------           -----------           -----------          ---------
<S>                                               <C>                 <C>                   <C>                  <C>          
Net sales..................................       $        6,271      $        41,383       $             -      $      47,654
Cost of goods sold.........................                3,763               28,992                 1,180             33,935
                                                  --------------      ---------------       ---------------      -------------
         Gross profit......................                2,508               12,391                (1,180)            13,719

Selling general and administrative expense.                1,434                8,224                     -              9,658
Depreciation, amortization and equipment
lease expense..............................                  394                1,620                   185              2,199
                                                  --------------      ---------------       ---------------      -------------
         Operating Income..................                  680                2,547                (1,365)             1,862

Other income (expense):
Commission income..........................                  127                    -                     -                127
Interest income............................                   52                  132                     -                184
Interest expense...........................                  (47)                (537)               (1,608)            (2,192)
                                                  --------------      ---------------       ---------------      -------------
         Other income (expense), net.......                  132                 (405)               (1,608)            (1,881)

Income before income taxes.................                  812                2,142                (2,973)               (19)
Provision for income taxes.................                    8                  774                  (782)                 -
                                                  --------------      ---------------       ---------------      -------------
Net income (loss)..........................       $          804      $         1,368       $        (2,191)     $         (19)
                                                  ==============      ===============       ===============      =============

Income per share:
   Basic...................................                                                                      $        0.00
                                                                                                                 =============
   Diluted.................................                                                                      $        0.00
                                                                                                                 =============

Weighted average number of shares outstanding:
   Basic...................................                                                                          5,058,142
                                                                                                                 =============
   Diluted.................................                                                                          5,058,142
                                                                                                                 =============
</TABLE>

                                                       21

<PAGE>

                           COMPARATIVE PER SHARE DATA

         The following table sets forth

         o    historical income (loss) and book value per share for Saratoga,
              derived from Saratoga's public filings

         o    historical income (loss) and book value per share for Fresh
              Juice, derived from Fresh Juice's public filings

         o    unaudited pro forma combined income (loss) and book value per
              share for Saratoga and equivalent pro forma per share data by
              Fresh Juice. This information shows how 1 share of Saratoga
              common stock would have participated in the income from
              continuing operations and book value if the merger had been
              completed on January 1, 1997.

         Pro forma amounts are computed to include the issuance of 2,133,553
shares of Saratoga's Class A common stock in connection with the merger as if
it had occurred as of January 1, 1997. Pro forma book value per share is
computed as the pro forma stockholder equity divided by the number of shares of
Saratoga Class A common stock outstanding as of December 31, 1997 and September
30, 1998 plus the 2,133,553 shares of Saratoga Class A common stock to be
issued in the merger, as if the shares were issued at January 1, 1997.

         The comparative per share data should be read in conjunction with the
financial statements of Saratoga and Fresh Juice appearing elsewhere or
incorporated in this document.

<TABLE>
<CAPTION>
                                               YEAR ENDED         NINE MONTHS ENDED
                                            DECEMBER 31, 1997    SEPTEMBER 30, 1998
                                            -----------------    ------------------
<S>                                              <C>                   <C>     
Historical:
Saratoga
         Net income per share from continuing
         operations:
         Basic                                   $   0.28              $   0.40
                                                 --------              --------
         Diluted                                 $   0.25              $   0.36
                                                 --------              --------
         Book value per share                    $   0.98              $   1.48
                                                 --------              --------
Fresh Juice                                                             
         Net income per share from continuing                           
         operations:                                                    
         Basic                                   $   0.21              $   0.08
                                                 --------              --------
         Diluted                                 $   0.21              $   0.08
                                                 --------              --------
         Book value per share                    $   1.82              $   1.96
                                                 --------              --------
Pro forma:                                                              
         Net income per share from continuing                           
         operations:                                                    
         Basic                                   $   0.00              $   0.16
                                                 --------              --------
         Diluted                                 $   0.00              $   0.16
                                                 --------              --------
         Book value per share                    $   1.97              $   1.89
                                                 --------              --------
Equivalent pro forma per share data for                                 
fresh juice:                                                            
         Basic                                   $  (0.00)             $   0.05
                                                 --------              --------
         Diluted                                 $  (0.00)             $   0.05
                                                 --------              --------
         Book value per share                    $   0.65              $   0.56
                                                 --------              --------
</TABLE>

                                      22
<PAGE>

                                  RISK FACTORS

         You should carefully consider the following factors and other
information in this document before you make your decision whether to approve
the merger and related transactions. The risks set forth below are in addition
to risks that apply to most businesses, including risks of competition and
product liability in excess of insurance and reliance on employees.

                      RISK FACTORS RELATING TO THE MERGER


Fixed conversion ratio does not
reflect changes in stock prices
before the closing................. We are issuing a fixed number of shares of
                                    Saratoga Class A common stock in the merger
                                    and will not adjust the number of shares to
                                    reflect changes in the market value of
                                    Saratoga Class A common stock and Fresh
                                    Juice common stock between the date of this
                                    document and the merger. The market value
                                    of your shares of Saratoga Class A common
                                    stock at the time that the merger becomes
                                    effective may be higher or lower than the
                                    price of such shares on the date the merger
                                    was negotiated, the date of the execution
                                    of the merger agreement, the date of this
                                    document or on the date the merger becomes
                                    effective.


Net operating loss
carryforwards of the combined
company may be severely
limited............................ Saratoga expects that the merger will not
                                    result in an ownership change of Saratoga
                                    and Fresh Juice under Section 382 of the
                                    Internal Revenue Code. However, future
                                    stock issuances may result in an ownership
                                    change of Saratoga under Section 382.
                                    Section 382 contains rules that limit the
                                    ability of a company to offset
                                    pre-ownership change net operating losses
                                    and credit carryovers against
                                    post-ownership change taxable income. As a
                                    result, Saratoga's net operating loss
                                    carryforwards and Fresh Juice's net
                                    operating loss carryforwards could be
                                    severely limited in the future for use to
                                    offset any income of Saratoga or Fresh
                                    Juice in any particular year. Saratoga's
                                    carryforwards were approximately $3.8
                                    million as of December 31, 1997, and Fresh
                                    Juice's carryforwards were approximately
                                    $31,000 as of November 30, 1997.

                                       23

<PAGE>

                        RISK FACTORS RELATED TO SARATOGA

Risk of problems with
Saratoga's natural springs
outside of Saratoga's control...... Saratoga uses natural springs for the water
                                    which it bottles and sells. The following
                                    natural occurrences relating to Saratoga's
                                    natural springs could cause Saratoga's
                                    business to suffer:

                                    o  Drought, which prevents the natural
                                       springs from recharging themselves
                                    o  Contamination of the springs
                                    o  Failure of the water supply to comply
                                       with all applicable governmental
                                       requirements for mineral and chemical
                                       concentration

                                    These events are beyond Saratoga's control.
                                    In these events, Saratoga's business could
                                    suffer, because Saratoga would likely buy
                                    bulk spring water, which is available at a
                                    slightly higher cost.

Noncompliance with
government regulation could
restrict sales of Saratoga's
products........................... Many governmental authorities, including
                                    the FDA, regulate the bottled water
                                    industry. If Saratoga's products or
                                    bottling facilities were not in compliance
                                    with applicable FDA and other government
                                    regulations, such failure could cause
                                    Saratoga's business to suffer because
                                    Saratoga would have to change the manner in
                                    which it sells its products or would be
                                    restricted in its sale of products. The FDA
                                    regulates standards for bottled water, good
                                    manufacturing practices for bottling
                                    facilities and labeling on products
                                    regarding health and nutrition. Individual
                                    state health departments also regulate
                                    water purity and safety, labeling of
                                    bottled water products and manufacturing
                                    practices of producers. Saratoga has
                                    satisfied the applicable regulations and is
                                    therefore permitted to sell its products in
                                    39 states. Saratoga believes that its water
                                    supply, products and bottling facility are
                                    in compliance with all applicable
                                    governmental regulations.

                                       24

<PAGE>

The holders of Class B
common stock will have
substantial voting power after
the merger......................... Saratoga Class B common stock entitles the
                                    holder to 5 votes per share. The holders of
                                    Saratoga Class B common stock currently
                                    control approximately 49.7% of the total
                                    voting power of Saratoga and will control
                                    approximately 34.5% of the voting power of
                                    Saratoga after the merger. The holders of
                                    the Saratoga Class B common stock can
                                    hinder or prevent a change of control of
                                    Saratoga and can keep the market price of
                                    the Saratoga Class A common stock lower
                                    than it would be without the Class B common
                                    stock. Robin Prever, the President, Chief
                                    Executive Officer and a director of
                                    Saratoga, and Anthony Malatino, a former
                                    director of Saratoga, own all 522,955
                                    outstanding shares of Saratoga Class B
                                    common stock. See "Description of Saratoga
                                    capital stock--Saratoga Class A common
                                    stock" and "--Saratoga Class B common
                                    stock" on page 83.


Saratoga relies on a limited
number of distributors............  Saratoga distributes and sells its products
                                    through a network comprised of
                                    approximately 45 distributors. 32% of
                                    Saratoga's sales from January 1, 1998 to
                                    September 30, 1998 were made to five
                                    distributors. If one or more of these
                                    distributors significantly reduces its
                                    level of purchases from Saratoga, it could
                                    cause Saratoga's business to suffer. Many
                                    of Saratoga's distributors also carry
                                    beverage products from Saratoga's
                                    competitors.

                      RISK FACTORS RELATED TO FRESH JUICE

Effect on Fresh Juice of lack of 
availability of raw materials...... Fresh Juice purchases fruit pursuant to
                                    various contracts and from a variety of
                                    suppliers. The following factors could
                                    cause Fresh Juice's business to suffer:

                                    o   General supply of, and demand for, fruit
                                    o   Frost, drought or floods
                                    o   Various plant diseases or pestilence
                                    o   Other natural occurrences

                                    These factors are beyond Fresh Juice's
                                    control.

                                       25

<PAGE>

Risks associated with
perishable products................ A majority of Fresh Juice's products are
                                    not pasteurized and do not contain any
                                    preservatives, and thus have a limited
                                    shelf life. Fresh Juice does not hold any
                                    significant finished goods inventory of
                                    non-frozen juice and generally only
                                    squeezes juice for its frozen fresh juice
                                    products during certain peak times of the
                                    Florida harvest season. As a result, if
                                    Fresh Juice does not accurately forecast
                                    its near term sales of non-frozen fresh
                                    juice and annual sales of frozen fresh
                                    juice, its business could suffer because
                                    Fresh Juice will either be unable to meet
                                    higher than anticipated demand or produce
                                    excess inventory that cannot be profitably
                                    sold.


Noncompliance with
government regulation could
restrict sales of Fresh Juice's
products........................... The manufacture, processing, packaging,
                                    storage, distribution and labeling of food
                                    products are subject to extensive federal
                                    and state laws and regulations, including
                                    those of the Florida citrus department, the
                                    USDA and the FDA. If Fresh Juice's products
                                    fail to comply with applicable laws and
                                    regulations, such failure could cause Fresh
                                    Juice's business to suffer because Fresh
                                    Juice would be restricted in its sale of
                                    products. Fresh Juice believes that it is
                                    in compliance with current FDA regulations
                                    regarding the processing of fresh juice
                                    products. We cannot be certain that current
                                    regulations will not be changed to impose
                                    more stringent requirements on the sale of
                                    fresh juice products. Fresh Juice believes
                                    that it currently has all material
                                    government permits, licenses,
                                    qualifications and approvals for its
                                    operations.


Effect of unenforceability of
patents and proprietary
protection on Fresh Juice's
business........................... Fresh Juice regards its patents,
                                    trademarks, trade secrets and similar
                                    intellectual property as critical to its
                                    success. Fresh Juice has obtained a United
                                    States patent and foreign patents with
                                    respect to its expanding juice container
                                    and the process of selling frozen
                                    unprocessed freshly squeezed juice. If
                                    patents obtained by or licensed to Fresh
                                    Juice are not enforceable, the Fresh Juice
                                    container design infringes patents owned by
                                    others, or competitors develop similar or
                                    functionally similar patents, Fresh Juice
                                    could lose its perceived competitive edge
                                    and its business could suffer.

                                       26

<PAGE>

                             IMPORTANT INFORMATION

         This document is accompanied by a copy of:

         O   Saratoga's annual report on form 10-KSB for the fiscal year ended
             December 31, 1997
         O   Saratoga's quarterly report on form 10-QSB for the fiscal quarter
             ended September 30, 1998
         O   Saratoga's annual report to stockholders
         O   Saratoga's current reports on form 8-K as filed with the SEC on
             August 21, 1998 and October 26, 1998

         This document is also accompanied by a copy of:

         O   Fresh Juice's annual report on form 10-KSB for the fiscal year
             ended November 30, 1997
         O   Fresh Juice's quarterly report on form 10-QSB for the fiscal
             quarter ended August 31, 1998
         O   Fresh Juice's current reports on form 8-K as filed with the SEC on
             April 3, 1998, August 20, 1998 and October 23, 1998

         All information contained in this document with respect to Saratoga
has been provided by Saratoga. All information contained in this document with
respect to Fresh Juice and its subsidiaries has been provided by Fresh Juice.

         WE HAVE INCORPORATED CERTAIN IMPORTANT BUSINESS AND FINANCIAL
INFORMATION ABOUT SARATOGA AND FRESH JUICE THAT IS NOT INCLUDED IN OR DELIVERED
WITH THIS DOCUMENT, INCLUDING:

         O   SARATOGA'S QUARTERLY REPORT ON FORM 10-QSB FOR THE THREE MONTHS
             ENDED MARCH 31, 1998
         O   SARATOGA'S QUARTERLY REPORT ON FORM 10-QSB FOR THE SIX MONTHS
             ENDED JUNE 30, 1998
         O   FRESH JUICE'S QUARTERLY REPORT ON FORM 10-QSB FOR THE THREE MONTHS
             ENDED FEBRUARY 28, 1998
         O   FRESH JUICE'S QUARTERLY REPORT ON FORM 10-QSB FOR THE SIX MONTHS
             ENDED MAY 31, 1998
         O   ANY EXHIBITS THAT ARE SPECIFICALLY INCORPORATED BY REFERENCE INTO
             THE INFORMATION SET FORTH UNDER THE CAPTION "INCORPORATION OF
             CERTAIN DOCUMENTS BY REFERENCE" ON PAGE 93

         THIS INFORMATION IS AVAILABLE WITHOUT CHARGE TO:

         O   ANY SARATOGA STOCKHOLDER, UPON WRITTEN OR ORAL REQUEST TO SARATOGA
             BEVERAGE GROUP, INC., 11 GEYSER ROAD, SARATOGA SPRINGS, NEW YORK
             12866, TELEPHONE (518) 584-6363, ATTENTION: SECRETARY
         O   ANY FRESH JUICE STOCKHOLDER, UPON WRITTEN OR ORAL REQUEST TO THE
             FRESH JUICE COMPANY, INC., 280 WILSON AVENUE, NEWARK, NEW JERSEY
             07105, TELEPHONE (973) 465-7100, ATTENTION: SECRETARY

         IN ORDER THAT YOU RECEIVE REQUESTED DOCUMENTS IN TIME TO VOTE, WE URGE
SARATOGA STOCKHOLDERS TO MAKE ANY REQUEST BY JANUARY 20, 1999, 5 BUSINESS DAYS
PRIOR TO THE DATE OF THE SARATOGA SPECIAL MEETING, AND FRESH JUICE STOCKHOLDERS
TO MAKE ANY REQUEST BY JANUARY 20, 1999, 5 BUSINESS DAYS PRIOR TO THE DATE OF
THE FRESH JUICE SPECIAL MEETING.

                                       27

<PAGE>

                          THE SARATOGA SPECIAL MEETING

TIME, PLACE AND DATE

         The Saratoga special meeting will be held at Saratoga's principal
executive offices, 11 Geyser Road, Saratoga Springs, New York, on January 27,
1999 at 10:00 a.m., local time.


PURPOSE OF THE SARATOGA MEETING

         At the Saratoga special meeting, the Saratoga stockholders will
consider and vote upon a proposal to approve the merger, merger agreement and
related transactions. In accordance with Delaware law and Saratoga's Bylaws, no
other matter may properly come before the Saratoga special meeting.

         The Saratoga board of directors has unanimously approved the merger,
merger agreement and related transactions and recommends that the Saratoga
stockholders vote FOR the approval of the merger, merger agreement and related
transactions.


RECORD DATE; VOTING RIGHTS; PROXIES

         The Saratoga board of directors has fixed the close of business on
December 16, 1998 as the Saratoga record date for determining holders of
Saratoga common stock entitled to notice of, and to vote at, the Saratoga
special meeting. Only holders of Saratoga common stock at the close of business
on December 16, 1998 will be entitled to notice of, and to vote at, the
Saratoga special meeting.

         On December 16, 1998, the Saratoga record date, there were 2,646,139
shares of Saratoga Class A common stock and 522,955 shares of Saratoga Class B
common stock issued and outstanding and entitled to vote at the Saratoga
special meeting, which were held by 1,628 holders and 2 holders, respectively,
of record. Each share of Saratoga Class A common stock entitles the holder
thereof to 1 vote, and each share of Saratoga Class B common stock entitles the
holder thereof to 5 votes.

         All shares of Saratoga common stock represented by properly executed
and dated proxies received in time for the Saratoga special meeting will be
voted in accordance with the instructions indicated in such proxies, unless
such proxies have been previously revoked. IF A PROPERLY EXECUTED AND DATED
PROXY HAS BEEN RECEIVED BY SARATOGA AND NO INSTRUCTIONS ARE INDICATED, SUCH
SHARES OF SARATOGA COMMON STOCK WILL BE VOTED IN FAVOR OF THE MERGER, MERGER
AGREEMENT AND RELATED TRANSACTIONS. Proxies marked as abstentions will not be
counted as votes cast and will be treated as shares of Saratoga common stock
present at the Saratoga special meeting for purposes of determining whether a
quorum is present. In addition, shares of Saratoga common stock held in street
name which have been designated by brokers on proxy cards as not voted will not
be counted as votes cast and will be treated as shares of Saratoga common stock
present at the Saratoga special meeting for purposes of determining whether a
quorum is present.

         Any person giving a proxy has the power to revoke it any time before
it is exercised at the Saratoga special meeting, by executing a later dated
proxy, by subsequent written notice to Saratoga or by attendance and voting at
the Saratoga special meeting in person. A proxy revocation may be submitted to
the secretary of Saratoga by facsimile transmission at (518) 584-0380. Saratoga
stockholders whose shares are held in nominee name who wish to revoke their
proxies should contact their brokers.

                                       28
<PAGE>

SOLICITATION OF PROXIES

         The proxy is solicited by the Saratoga board of directors and such
solicitation may include requests by mail, telegram and personal contact by
Saratoga's directors, officers and employees, at no additional compensation.
Saratoga has not retained a proxy solicitor.

         All expenses in connection with the solicitation of proxies, including
the costs of preparing and mailing the proxy materials, will be borne by
Saratoga. Saratoga will reimburse brokers or other nominees for their expenses
in forwarding proxy materials to principals.


QUORUM

         The presence, in person or by properly executed and dated proxies, of
Saratoga stockholders holding at least a majority of the issued and outstanding
shares of Saratoga common stock entitled to vote at the Saratoga special
meeting is necessary to constitute a quorum for the transaction of business.
Abstentions and broker non- votes will be counted for purposes of determining
the presence or absence of a quorum. A broker non-vote is where a broker does
not have discretionary authority to vote on any matter in the absence of
instructions from the beneficial owners.


APPROVAL ASSURED; REQUIRED VOTE

         Saratoga has sufficient votes to assure the approval of the merger,
merger agreement and related transactions. Approval of the merger, merger
agreement and related transactions requires the affirmative vote of the
Saratoga stockholders holding at least a majority of the outstanding shares of
Saratoga common stock present in person or represented by proxy at the Saratoga
special meeting. Pursuant to the voting agreement, Robin Prever, Anthony
Malatino and Warren Lichtenstein, each of whom is an officer, director and/or
significant stockholder of Saratoga, have agreed to vote their shares of
Saratoga common stock, representing approximately 56.8% of the voting power of
the outstanding Saratoga common stock as of December 16, 1998, the Saratoga
record date, in favor of the merger, merger agreement and related transactions.
See "Terms of the merger agreement--Voting agreement" on page 65.

         Approval of the merger, merger agreement and related transactions will
constitute approval of all of the transactions contemplated as part of the
merger, including the issuance of the shares of Saratoga Class A common stock
and the delivery of cash to the Fresh Juice stockholders in exchange for their
shares of Fresh Juice common stock. Abstentions and broker non-votes will have
the same effect as votes cast against the proposal.

         As of December 16, 1998, the Saratoga record date, directors and
executive officers of Saratoga may be deemed to be beneficial owners of
approximately 15.4% of the outstanding shares of Saratoga common stock,
excluding shares subject to stock options, which represents 22.1% of the voting
power thereof, entitled to vote at the Saratoga special meeting. See "Terms of
the merger agreement--Voting agreement" on page 65.

         WE BELIEVE THAT THE MATTERS TO BE CONSIDERED AT THE SARATOGA SPECIAL
MEETING ARE OF GREAT IMPORTANCE TO YOU. ACCORDINGLY, WE URGE YOU TO READ AND
CAREFULLY CONSIDER THE INFORMATION PRESENTED AND INCORPORATED BY REFERENCE IN
THIS DOCUMENT. WE ALSO URGE YOU TO COMPLETE, DATE, SIGN AND PROMPTLY RETURN THE
ENCLOSED PROXY IN THE ENCLOSED POSTAGE-PAID ENVELOPE.

                                       29

<PAGE>

                        THE FRESH JUICE SPECIAL MEETING


TIME, PLACE AND DATE

         The Fresh Juice special meeting will be held at Fresh Juice's offices
at 280 Wilson Avenue, Newark, New Jersey on January 27, 1999 at 10:00 a.m.,
local time.

PURPOSE OF THE FRESH JUICE MEETING

         At the Fresh Juice special meeting, Fresh Juice stockholders will
consider and vote upon a proposal to approve the merger, merger agreement and
related transactions. In accordance with Delaware law and Fresh Juice's Bylaws,
no other matter may properly come before the Fresh Juice special meeting.

         The Fresh Juice board of directors has approved the merger agreement
and recommends that Fresh Juice stockholders vote FOR the approval of the
merger, merger agreement and the related transactions.

RECORD DATE; VOTING RIGHTS; PROXIES

         The Fresh Juice board of directors has fixed the close of business on
December 18, 1998 as the Fresh Juice record date for determining holders of
shares of Fresh Juice common stock entitled to notice of, and to vote at, the
Fresh Juice special meeting. Only holders of shares of Fresh Juice common stock
at the close of business on December 18, 1998 will be entitled to notice of,
and to vote at, the Fresh Juice special meeting.

         On December 18, 1998, the Fresh Juice record date, there were
6,467,731 shares of Fresh Juice common stock issued and outstanding and
entitled to vote at the Fresh Juice special meeting, which were held by
approximately 1,098 holders of record. Each share of Fresh Juice common stock
issued entitles the holder thereof to 1 vote.

         All shares of Fresh Juice common stock represented by properly
executed and dated proxies received in time for the Fresh Juice special meeting
will be voted in accordance with the instructions indicated in such proxies,
unless such proxies have been previously revoked. IF A PROPERLY EXECUTED AND
DATED PROXY HAS BEEN RECEIVED BY FRESH JUICE AND NO INSTRUCTIONS ARE INDICATED,
SUCH FRESH JUICE COMMON STOCK WILL BE VOTED IN FAVOR OF THE MERGER, THE MERGER
AGREEMENT AND THE RELATED TRANSACTIONS. Proxies marked as abstentions will not
be counted as votes cast and will be treated as shares of Fresh Juice common
stock present at the Fresh Juice special meeting for purposes of determining
whether a quorum is present. In addition, shares of Fresh Juice common stock
held in street name which have been designated by brokers on proxy cards as not
voted will not be counted as votes cast and will be treated as shares of Fresh
Juice common stock present at the Fresh Juice special meeting for purposes of
determining whether a quorum is present.

         Any Fresh Juice stockholder giving a proxy may revoke it any time
before it is exercised at the Fresh Juice special meeting, by executing a later
dated proxy, by subsequent written notice to Fresh Juice or by attendance and
voting at the Fresh Juice special meeting in person. A proxy revocation may be
submitted to the Secretary of Fresh Juice by facsimile at (973) 465-7170. Fresh
Juice stockholders whose shares are held in nominee name who wish to revoke
their proxies should contact their brokers.

SOLICITATION OF PROXIES

         The proxy is solicited by the Fresh Juice board of directors and such
solicitation may include requests by mail, telegram and personal contact by its
directors, officers and employees, at no additional compensation. Fresh Juice
has not retained a proxy solicitor.

                                       30

<PAGE>

QUORUM

         The presence, in person or by properly executed proxies, of holders of
at least a majority of the issued and outstanding shares of Fresh Juice common
stock entitled to vote at the Fresh Juice special meeting is necessary to
constitute a quorum at the Fresh Juice special meeting for the transaction of
business. Abstentions and broker non- votes will be counted for purposes of
determining the presence or absence of a quorum. A broker non-vote is where a
broker does not have discretionary authority to vote on any matter in the
absence of instructions from the beneficial owners.

APPROVAL NEARLY ASSURED; REQUIRED VOTE

         Pursuant to the voting agreement, Steven Smith, Steven Bogen, Jeffrey
Heavirland and Jeffrey Smith, each of whom is on officer, director and/or
significant stockholder of Fresh Juice, have agreed to vote their shares of
Fresh Juice common stock, representing approximately 41.6% of the shares of
Fresh Juice common stock outstanding as of December 18, 1998, the Fresh Juice
record date, in favor of the merger, merger agreement and related transactions.
Approval of the merger, merger agreement and related transactions requires the
affirmative vote of the holders of at least a majority of the outstanding
shares of Fresh Juice common stock, voting as a class, present in person or
represented by proxy at the Fresh Juice special meeting. See "Terms of the
merger agreement--Voting agreement" on page 65.

         Approval will constitute approval of all of the transactions
contemplated as a part of the merger. Abstentions will have the same effect as
votes cast against the proposal.

         As of December 18, 1998, directors and executive officers of Fresh
Juice and their respective affiliates may be deemed to be beneficial owners of
approximately 46.3% of the outstanding shares, excluding shares subject to
stock options, of Fresh Juice common stock entitled to vote at the Fresh Juice
special meeting. As of December 18, 1998, Saratoga owned, directly or
indirectly, 119,900 shares of Fresh Juice common stock representing
approximately 1.9% of the outstanding shares of Fresh Juice common stock
entitled to vote at the Fresh Juice special meeting. It is anticipated that
43.5% of the shares of Fresh Juice common stock outstanding as of December 18,
1998 will vote in favor of the merger, merger agreement and related
transactions. Since these votes are not sufficient to constitute a quorum at
the Fresh Juice special meeting or to approve the merger, merger agreement and
related transaction, Fresh Juice intends to postpone or adjourn the meeting if
the required quorum and/or vote is not obtained. See "Terms of the merger
agreement--Voting agreement" on page 65.

         If the Fresh Juice special meeting is postponed or adjourned because
Fresh Juice has not received the required quorum and/or vote, once the meeting
resumes, Fresh Juice will vote all previously submitted proxies as indicated on
the proxies unless the proxies were revoked prior to the resumption of the
meeting as described under the caption "Record date; voting rights; proxies" on
page 30. Fresh Juice will not change the vote indicated on the proxies in the
event of a postponement or adjournment of the Fresh Juice special meeting. If
(a) the Fresh Juice special meeting is canceled and rescheduled rather than
merely postponed or adjourned, or (b) the financial terms of the merger are
revised, Fresh Juice will resolicit new proxies and none of the previously
submitted proxies will be used.

         WE BELIEVE THAT THE MATTERS TO BE CONSIDERED AT THE FRESH JUICE
SPECIAL MEETING ARE OF GREAT IMPORTANCE TO YOU. ACCORDINGLY, WE URGE YOU TO
READ AND CAREFULLY CONSIDER THE INFORMATION PRESENTED AND INCORPORATED BY
REFERENCE IN THIS DOCUMENT. WE ALSO URGE YOU TO COMPLETE, DATE, SIGN AND
PROMPTLY RETURN THE ENCLOSED PROXY IN THE ENCLOSED POSTAGE-PAID ENVELOPE. YOU
SHOULD NOT FORWARD ANY FRESH JUICE COMMON STOCK CERTIFICATES WITH YOUR PROXY
CARDS. YOU WILL RECEIVE SEPARATE INSTRUCTIONS REGARDING THE SURRENDER OF FRESH
JUICE COMMON STOCK CERTIFICATES IF THE MERGER IS COMPLETED.

                                       31

<PAGE>

                                   THE MERGER


         We are describing certain aspects of the merger and the merger
agreement in this section. The following description is not complete and is
qualified in its entirety by reference to the merger agreement which is
attached as Appendix A to this document and is incorporated herein by
reference. Capitalized terms used in this section but not defined in this
document have the meanings set forth in the merger agreement. We urge you to
read the merger agreement carefully.


FORM OF THE MERGER

         Pursuant to the merger agreement, on the effective date of the merger,
Rowale Corp., a wholly owned subsidiary of Saratoga, will merge with and into
Fresh Juice, with Fresh Juice being the surviving corporation. After the
merger, Fresh Juice will be operated as a wholly-owned subsidiary of Saratoga.


MERGER CONSIDERATION

         Upon completion of the merger, except as described below, each
outstanding share of Fresh Juice common stock not held directly or indirectly
by Saratoga or Fresh Juice or shares of Fresh Juice common stock with respect
to which dissenters' rights have been properly asserted will be converted into
the right to receive:

         o   $2.244 per share in cash and
         o   0.33 shares of Saratoga Class A common stock

For example, a holder of 1,000 shares of Fresh Juice common stock will receive
$2,244.00 in cash and 330 shares of Saratoga Class A common stock.

         In the merger, certain options and warrants to purchase Fresh Juice
common stock will be canceled and exchanged for a number of shares of Saratoga
Class A common stock equal to:

         o   0.33,
         o   multiplied by the difference between $3.35 and the exercise price
             of such options and warrants,
         o   divided by $1.106, and
         o   multiplied by the number of shares of Fresh Juice common stock
             subject to such options and warrants.

For example, a holder of options to purchase 1,000 shares of Fresh Juice common
stock at an exercise price of $3.00 will receive 104 shares of Saratoga Class A
common stock. Certain options held by Jeffrey Heavirland, a director and
executive officer of Fresh Juice, will be canceled at the closing of the merger
in exchange for a lump sum payment. See "The Merger--Interests of Certain
Persons in the Merger--Jeffrey Heavirland" on page 49.

         Fresh Juice will not pay any dividends prior to the completion of the
merger, pursuant to the merger agreement. The amount of cash to be delivered,
and number of shares of Saratoga Class A common stock to be issued, in the
merger was determined through arm's length negotiations between Saratoga and
Fresh Juice.

                                       32
<PAGE>

         The table below sets forth closing price of the Saratoga Class A
common stock and the Fresh Juice common stock on the Nasdaq SmallCap Market on
the dates indicated:

<TABLE>
<CAPTION>
                                                                        SARATOGA CLASS A           FRESH JUICE
                                                                          COMMON STOCK            COMMON STOCK
               DATE                SIGNIFICANCE                              (TOGA)                  (FRSH)
               ----                ------------                              ------                  ------

<S>                                <C>                                       <C>                      <C>  
March 30, 1998:                    The last trading day before the           $3.125                   $2.75
                                   public announcement of a
                                   possible transaction between
                                   Saratoga and Fresh Juice

August 14, 1998:                   The last trading day before the           $2.6875                 $2.0625
                                   public announcement of the
                                   execution of the original
                                   merger agreement (providing
                                   for each share of Fresh Juice
                                   common stock to be
                                   exchanged for $3.75 in cash)

October 13, 1998:                  The last trading day before the           $2.0625                 $2.5313
                                   public announcement of the
                                   execution of the current
                                   merger agreement

December 21, 1998:                 The last practicable trading              $2.0625                 $2.5625
                                   day preceding the mailing of
                                   this document
</TABLE>

WE URGE YOU TO OBTAIN CURRENT MARKET QUOTATIONS FOR SARATOGA'S CLASS A COMMON
STOCK AND THE FRESH JUICE COMMON STOCK. SEE "MARKET PRICE DATA AND DIVIDEND
POLICY" ON PAGE 81.


BACKGROUND OF THE MERGER

         The terms of the merger agreement are the result of arm's length
negotiations between representatives of Saratoga and Fresh Juice. The following
is a brief discussion of the events that led to the negotiation and the
execution of the merger agreement and the related transactions.

         During March 1998, Robin Prever, President and Chief Executive Officer
of Saratoga, and Warren Lichtenstein, a director of Saratoga, conducted
discussions with Steven Smith, Co-Chairman of the board of directors, President
and significant stockholder of Fresh Juice, and Jeffrey Smith, a director of
Fresh Juice, regarding the possibility of acquiring Fresh Juice common stock
owned by Steven Smith.

         As a result of these discussions, Mr. Smith entered into an option
agreement with Saratoga dated as of March 16, 1998 and executed on March 18,
1998. Under the Smith option agreement, Steven Smith granted to Saratoga the
option to purchase 825,000 shares of his Fresh Juice common stock at $3.00 per
share with an outside exercise date of October 31, 1998. The Smith option
agreement further provided that in the event Saratoga exercised the option to
purchase shares of Fresh Juice common stock under the Smith option agreement,
and Fresh Juice consummated a business combination or executed a written
agreement or letter of intent or understanding and

                                       33

<PAGE>

consummated a business combination within 120 days of the exercise by Saratoga
of such option, Saratoga would make an additional payment to Steven Smith for
the shares acquired by Saratoga through the exercise of the option under the
Smith option agreement equal to 50% of the amount of the purchase price per
share of Fresh Juice common stock payable in such business combination which is
in excess of $3.00 per share.

         In March 1998, the Saratoga board of directors approved the Smith
option agreement and authorized Saratoga to offer to acquire all of the issued
and outstanding shares of Fresh Juice common stock at a price of $3.25 per
share in cash.

         By letter dated March 19, 1998 to Steven Bogen as Co-Chairman of the
board of directors, Saratoga informed the Fresh Juice board of directors of its
desire to pursue a business combination with Fresh Juice to acquire all of the
issued and outstanding shares of Fresh Juice common stock at a price equal to
$3.25 per share.

         At a meeting of the Fresh Juice board of directors held on March 20,
1998, where the March 19, 1998 letter was discussed and the existence of the
Smith option agreement was disclosed to the Fresh Juice board of directors, the
Fresh Juice board of directors made a determination to explore alternatives to
create stockholder value including, but not limited to, exploring the viability
of entering into a business combination with Saratoga. Members of management of
both Saratoga and Fresh Juice conducted discussions exploring a possible
transaction. Thereafter, the Fresh Juice board of directors conducted an
informal conference call meeting on March 26, 1998 followed by another formal
conference call meeting on March 28, 1998, where the Fresh Juice board of
directors authorized the pursuit of further discussions with Saratoga.

         On March 26, 1998, the Saratoga board of directors met and authorized
further discussions with Fresh Juice and approved an increase in the
acquisition price to $3.75 per share in cash.

         Fresh Juice entered into a letter agreement dated March 29, 1998 with
Saratoga regarding a possible acquisition of Fresh Juice by Saratoga at a cash
purchase price of $3.75 per share. Pursuant to the March 29, 1998 agreement,
Fresh Juice agreed to certain "no-shop" provisions, subject to its fiduciary
duties, through a date not later than April 25, 1998. The March 29, 1998
agreement further provided for the payment to Saratoga by Fresh Juice of
$750,000 in the event Fresh Juice:


         o   entered into a definitive agreement with Saratoga and the
             transactions contemplated by such agreement were not consummated
             for reasons other than a result of:

             o  Saratoga being unable to obtain financing for the transaction
                or

             o  any failure on the part of Saratoga to comply with its
                obligations set forth in the March 19, 1998 agreement; or

         o   accepted a superior offer on or before a date not later than July
             24, 1998.


Fresh Juice issued a news release concerning the March 29, 1998 agreement on
March 31, 1998.

         On March 31, 1998, Saratoga filed a statement on schedule 13D with the
SEC relating to Fresh Juice concerning the March 29, 1998 agreement and the
Smith option agreement in accordance with the Exchange Act and the rules
promulgated thereunder. On March 30, 1998, Saratoga and Fresh Juice entered
into a confidentiality agreement covering the confidentiality of information to
be exchanged by Fresh Juice and Saratoga in the course of the parties' conduct
of due diligence.

                                       34

<PAGE>

         On April 24, 1998, Saratoga and Fresh Juice extended the exclusivity
period to the earliest to occur of:

         o   May 20, 1998;

         o   Saratoga notifying Fresh Juice in writing that negotiations toward
             the possible acquisition had been terminated; and

         o   7 business days after the date on which Fresh Juice provided
             Saratoga with all due diligence materials reasonably available to
             Fresh Juice and reasonably requested by Saratoga.

Saratoga further agreed not to acquire, offer to acquire or agree to acquire,
in any manner, any assets or securities of Fresh Juice other than pursuant to
the Smith option agreement through the earliest to occur of:

         o   the execution of a definitive agreement regarding the possible
             acquisition;

         o   the termination by Fresh Juice of discussions with Saratoga
             regarding the possible acquisition; and

         o   May 25, 1998.

Fresh Juice issued a news release concerning the extension of the exclusivity
period on April 27, 1998.

         While the parties did not extend the exclusivity period beyond May 25,
1998, representatives of both Saratoga and Fresh Juice continued to negotiate
the potential and possible terms and conditions of a merger agreement following
Saratoga's due diligence with respect to the business affairs of Fresh Juice.

         Fresh Juice issued a news release dated May 21, 1998 disclosing the
non-extension of the exclusivity period and that Fresh Juice and Saratoga were
continuing to explore a business combination transaction which may be
structured to include cash consideration in an amount less than $3.75 per share
and shares of Class A common stock.

         On June 5, 1998, Fresh Juice engaged Ladenburg to assist in evaluating
the potential merger with Saratoga and provide, when requested, a fairness
opinion to the Fresh Juice stockholders regarding the merger consideration to
be paid to the Fresh Juice stockholders in connection with the proposed merger.

         Between June 8, 1998 and August 7, 1998, Fresh Juice and its legal
advisors and representatives of Ladenburg held a series of conference calls to
discuss the terms of a merger between Fresh Juice and Saratoga.

         On June 15, 1998, a meeting was held between officers of Saratoga and
representatives of Ladenburg to perform due diligence analysis of the assets,
liabilities, business and prospects of Saratoga at Saratoga's offices.
Additionally, the purpose of the meeting was to discuss the business,
positioning of Saratoga and Fresh Juice in the beverage industry and, on a
preliminary basis, to discuss the potential benefits and operational and
financial synergies that could be derived from a merger of Saratoga and Fresh
Juice. No outside legal or accounting advisors were present at these
preliminary meetings.

         On June 29, 1998, the Saratoga board of directors met with legal
counsel and representatives of Schroders to review and consider a possible
business combination with Fresh Juice. At this meeting, Schroders rendered its
oral opinion that, as of such date and based solely on the terms of the
business combination as discussed at the

                                       35

<PAGE>

meeting, the acquisition of the Fresh Juice common stock for a purchase price
of $3.75, consisting of $3.1875 in cash and 0.15 shares of Saratoga's Class A
common stock, was fair, from a financial point of view, to Saratoga
stockholders. However, given that there were still various open issues, during
the meeting, the Saratoga board of directors determined not to approve the
transaction at that time.

         On June 30, 1998, the Fresh Juice board of directors met with legal
counsel and representatives of Ladenburg to review and consider an alternative
business combination with Saratoga. In July 1998, Saratoga amended its offer to
acquire the Fresh Juice common stock for a total purchase price of $3.35 per
share in cash.

         Each of the Fresh Juice board of directors and the Saratoga board of
directors was kept apprised of material developments relating to a possible
business combination between Fresh Juice and Saratoga during the course of the
negotiations.

         On August 7, 1998, the Saratoga board of directors met with legal
counsel to review the possible business combination with Fresh Juice. Prior to
this meeting, Schroders reviewed the revised terms of the business combination
and performed financial analysis with respect to the revised terms, but did not
update its fairness opinion. At this meeting, the Saratoga board of directors
unanimously approved the merger, the form of agreement and plan of merger
relating to the merger, the form of voting agreement, the form of the Bogen
agreement, the form of the Smith agreement and the Heavirland agreement.

         On August 7, 1998, the Fresh Juice board of directors met. At this
meeting, Ladenburg rendered its oral opinion that, as of such date, a cash
purchase price of $3.35 per share of Fresh Juice common stock was fair, from a
financial point of view, to Fresh Juice stockholders. Subsequently, on August
10, 1998, the Fresh Juice board of directors met again, and based upon its
review of the form of an agreement and plan of merger and the presentations of
Ladenburg, the Fresh Juice board of directors unanimously approved an agreement
and plan of merger. In addition, Steven Smith extended the outside exercise
date for the option granted to Saratoga pursuant to the Smith option agreement
from October 31, 1998 to December 31, 1998.

         On August 14, 1998, an agreement and plan of merger and a voting
agreement for certain Fresh Juice stockholders were executed and, on August 17,
1998, Fresh Juice and Saratoga issued a news release and material announcements
regarding the proposed merger.

         In September 1998, the proposed merger was restructured to reflect
Saratoga's desire to deleverage the acquisition given current market
conditions. Accordingly, Saratoga amended its offer to acquire the Fresh Juice
common stock for a purchase price per share of $2.244 in cash and 0.33 shares
of Saratoga Class A common stock.

         On September 23, 1998, the Saratoga board of directors met with legal
counsel to review the possible business combination with Fresh Juice. However,
given that there were still various open issues and that the Saratoga board of
directors had not received input from Schroders, the Saratoga board of
directors determined not to approve the revised transaction at that time.

         On September 29, 1998, Ladenburg held a conference call with Steven
Bogen and Mark Feldman of Fresh Juice. The purpose of the call was to discuss
Fresh Juice's recent financial performance and revised financial projections
for the fiscal years 1998-2000. Ladenburg received an update on Fresh Juice's
business prospects for the remainder of 1998 and beyond, assuming Fresh Juice
remained a stand-alone entity.

         On September 29, 1998, Ladenburg had a phone conversation with
Saratoga's legal counsel to discuss Saratoga's anticipated financing of the
merger and to inquire as to whether Saratoga had updated its financial
projections since the last meeting between Ladenburg and Saratoga's management
on June 15, 1998.

                                       36

<PAGE>

         On October 7, 1998, Ladenburg held a conference call with Robin Prever
and Gayle Henderson of Saratoga. The purpose of the call was to update
Ladenburg's due diligence regarding Saratoga's financial projections and
business prospects for the remainder of 1998 and fiscal years 1999-2000.

         On October 7, 1998, the Saratoga board of directors met with legal
counsel to review the possible business combination with Fresh Juice. Prior to
this meeting, Schroders reviewed the revised terms of the business combination
and performed financial analysis with respect to the revised terms, but did not
update its fairness opinion. At this meeting, the Saratoga board of directors
unanimously approved the merger, the merger agreement, the voting agreement,
the Bogen agreement and the Smith agreement.

         On October 8, 1998, the Fresh Juice board of directors met. At this
meeting, Ladenburg rendered its oral opinion that, as of such date, a purchase
price of $2.244 in cash and 0.33 shares of Saratoga's Class A common stock per
share of Fresh Juice common stock was fair, from a financial point of view, to
Fresh Juice stockholders. Based upon its review of the merger agreement and the
presentations of Ladenburg, the Fresh Juice board of directors approved, with
one director dissenting, the merger, and the merger agreement.

         On October 13, 1998, the merger agreement, the voting agreement, the
Bogen agreement and the Smith agreement were executed and the Smith option
agreement was terminated. On October 13, 1998, Fresh Juice and Saratoga issued
a news release and material announcements regarding the proposed merger.

         During the week of November 16, 1998, Saratoga recognized that the
issuance of additional stock to certain Fresh Juice shareholders may cause
adverse tax consequences. As a result, Saratoga proposed, in order to reduce
the number of shares of Saratoga Class A common stock issued in the merger,


         o   amending the Bogen agreement to provide for an aggregate payment
             of $962,687.40 in lieu of the payment of $500,000 in cash and the
             issuance of 149,254 shares of Saratoga Class A common stock and

         o   entering into an agreement with Jeffrey Heavirland to provide for
             the payment of $106,832 in lieu of the issuance of 34,462 shares
             of Saratoga Class A common stock in exchange for the cancellation
             of certain options.


On November 30, 1998, the Fresh Juice board of directors approved the amendment
to the Bogen agreement and the agreement with Mr. Heavirland. See "The
merger--Interest of certain persons in the merger" on page 47.


RECOMMENDATIONS OF THE SARATOGA BOARD OF DIRECTORS AND THE FRESH JUICE BOARD OF
DIRECTORS; REASONS FOR THE MERGER

         The Saratoga board of directors has unanimously approved the merger,
merger agreement and related transactions, and recommends a vote for the
approval of the merger, merger agreement and related transactions by the
Saratoga stockholders at the Saratoga special meeting. The Saratoga board of
directors believes that the terms of the merger are fair to, and in the best
interests of, Saratoga and the Saratoga stockholders.

         The Fresh Juice board of directors has approved the merger, merger
agreement and related transactions, and recommends a vote for the approval of
the merger, merger agreement and related transactions by the Fresh Juice
stockholders at the Fresh Juice special meeting. The Fresh Juice board of
directors believes that the terms of merger are fair to, and in the best
interests of, Fresh Juice and the Fresh Juice stockholders.

                                       37

<PAGE>

         CERTAIN STATEMENTS MADE IN THE FOLLOWING PARAGRAPHS REGARDING THE
POTENTIAL BENEFITS THAT COULD RESULT FROM THE MERGER ARE FORWARD-LOOKING
STATEMENTS BASED ON CURRENT EXPECTATIONS AND ENTAIL VARIOUS RISKS AND
UNCERTAINTIES THAT COULD CAUSE ACTUAL RESULTS TO DIFFER MATERIALLY FROM THOSE
EXPRESSED IN SUCH STATEMENTS. THESE FORWARD-LOOKING STATEMENTS ARE SUBJECT TO
RISKS AND UNCERTAINTIES THAT COULD CAUSE ACTUAL RESULTS TO BE WORSE THAN THOSE
EXPRESSED IN SUCH FORWARD-LOOKING STATEMENTS. WE URGE YOU TO REVIEW THE
"SPECIAL NOTE REGARDING FORWARD- LOOKING STATEMENTS" SECTION ON PAGE 92 AND THE
"RISK FACTORS" SECTION ON PAGE 23.

         The Saratoga board of directors believes that the merger offers
strategic and financial benefits to Saratoga and the Saratoga stockholders. The
Fresh Juice board of directors believes that the merger offers strategic and
financial benefits to Fresh Juice and the Fresh Juice stockholders. The
Saratoga board of directors and the Fresh Juice board of directors each believe
that the merger will create a stronger and more diversified company which can
compete better in the beverage industry. Saratoga will seek to save money by
cutting expenses that are duplicative in the combined entity. After the merger,
these savings will allow Fresh Juice to be more profitable. Saratoga
anticipates the savings should exceed $1.0 million annually, including
elimination of duplicate public entity expenses and duplicate overhead
expenses. However, the potential benefits of the merger may not occur.

         We estimate that, as a result of the merger, we will incur
merger-related expenses of approximately $2.0 million. Saratoga will likely
incur expenses of approximately $1.4 million and Fresh Juice will likely incur
expenses of approximately $495,000. These expenses include investment banking,
financing, legal and accounting fees and financial printing and other related
charges. The amount of these expenses may increase depending on when the merger
is completed.

         The primary reasons that the Saratoga board of directors approved the
merger include:


         o   The combined company will have significantly greater resources, a
             more diversified product line, and greater manufacturing, sales
             and marketing capabilities than those of Saratoga or Fresh Juice
             separately.

         o   Saratoga will benefit from access to Fresh Juice's complimentary
             brands, customer base, increased name recognition and credibility
             in the marketplace, and a broader and higher level of contact with
             existing and potential customers.

         o   By maintaining facilities in both Florida and California after the
             merger, Saratoga will be able to produce fresh orange and other
             juices for distribution anywhere in the country.

         o   Saratoga will have more purchasing power which may enable it to
             negotiate more favorable prices for raw materials.

         o   Saratoga will have substantial opportunities to grow the juice and
             water business within existing distribution networks.


         The primary reasons that the Fresh Juice board of directors approved
the merger include:


         o   The combined company will have significantly greater resources, a
             more diversified product line, and greater manufacturing, sales
             and marketing capabilities than those of Saratoga or Fresh Juice
             separately.

         o   The merger consideration was fair, from a financial point of view,
             to the Fresh Juice stockholders.

                                       38

<PAGE>

         o   The merger will provide Fresh Juice stockholders with an
             opportunity to receive cash and to participate as stockholders in
             the opportunities for growth in Saratoga after the merger.


         The Saratoga board of directors also reviewed the proposed terms and
conditions of the merger with its counsel and considered the opinion rendered
by Schroders on June 29, 1998 that, as of the date of such opinion, the merger
consideration of $3.75 per share, comprised of $3.1875 in cash and 0.15 shares
of Saratoga Class A common stock, to be paid by Saratoga in the merger was
fair, from a financial point of view, to the Saratoga stockholders and the
analysis provided by Schroders since that date. The Saratoga board of directors
also considered, among other things:


         o   an analysis of the value that Fresh Juice might contribute to
             Saratoga, including internally generated pro forma historical and
             projected financial statements

         o   the reports and opinions of Saratoga's management concerning the
             business, technology, products, operations, financial condition
             and prospects of Fresh Juice

         o   the business, operations, properties, assets, financial condition
             and operating results of Saratoga

         o   Saratoga's future prospects and whether such prospects were likely
             to be enhanced as a result of the merger

         o   the terms and conditions of the merger agreement, which were the
             product of extensive arm's length negotiations

         o   the current financial market conditions and historical market
             prices, volatility and trading information with respect to the
             Saratoga Class A common stock


The Saratoga board of directors also considered a variety of potentially
negative factors in its deliberations concerning the merger, including:


         o   the risk that the potential benefits of the merger will not be
             fully realized, if at all

         o   the risks that Saratoga will not be able to efficiently and
             effectively integrate the businesses and operations of Saratoga
             and Fresh Juice, including operations in New York, New Jersey,
             Florida and California

         o   the possibility that the merger would not be consummated

         o   Fresh Juice's recent financial performance

         o   risks inherent in Fresh Juice's business, including risks relating
             to the short shelf life of its products and risks relating to new
             governmental regulations of the fresh juice industry

         o   the risk that Saratoga will not be able to create the expected
             synergies from the transaction

                                       39

<PAGE>

         o   the risk that the allocation of management's resources toward the
             merger and post-merger combination of operations may temporarily
             distract their attention from the day-to-day business of the
             combined entity after the merger

         o   the other risks described in the "Risk factors" section on page 23


         In view of the wide variety of factors considered in connection with
its evaluation of the merger, the Saratoga board of directors did not rely on
any one specific factor in reaching its determination. However, the Saratoga
board of directors concluded that the positive factors significantly outweighed
the negative factors cited.

         The Fresh Juice board of directors also reviewed the proposed terms
and conditions of the merger with its counsel and considered the opinion
rendered by Ladenburg that, as of the date of such opinion, the merger
consideration to be received by the Fresh Juice stockholders was fair, from a
financial point of view, to the Fresh Juice stockholders. The Fresh Juice board
of directors also considered, among other things:


         o   the reports and opinions of Fresh Juice's management concerning
             the business, technology, products, operations, financial
             condition and prospects of Saratoga

         o   the business, operations, properties, assets, financial condition
             and operating results of Fresh Juice

         o   the regulatory and competitive environment which could impact
             Fresh Juice's ability to sell fresh juice products in an
             economically favorable manner

         o   the terms and conditions of the merger agreement, which were the
             product of extensive arm's length negotiations

         o   the current financial market conditions and historical market
             prices, volatility and trading information with respect to the
             Fresh Juice common stock

         o   the valuation range of the proposed merger consideration
             represented an approximately 27% to 34% premium over the average
             market price per share of the Fresh Juice common stock for the
             thirty day period prior to Fresh Juice's initial announcement on
             March 31, 1998 of a potential transaction with Saratoga

         o   the payment of a significant portion of the merger consideration
             in cash reduces the ongoing business risk to the Fresh Juice
             stockholders

         o   Fresh Juice's stand-alone business projections, without
             consideration of extraordinary transactions which would require
             additional capital, showed prospects for modest growth in revenues
             and operating earnings

         o   the combined companies have complimentary product lines which,
             when operating on a combined basis, may result in efficiencies in
             sourcing, production, marketing and distribution

         o   the combined companies should experience cost savings.

                                       40

<PAGE>

The Fresh Juice board of directors also considered a variety of potentially
negative factors in its deliberations concerning the merger, including

         o   the fact that the consummation of the merger is conditioned upon
             Saratoga consummating the financing described in "Terms of the
             merger agreement--Financing" on page 67

         o   the highly leveraged capital structure of the combined companies
             could hinder future growth due to limited cash flow

         o   the disparity of voting rights between Saratoga Class A common
             stock and Saratoga Class B common stock.


         In view of the wide variety of factors considered in connection with
its evaluation of the merger, the Fresh Juice board of directors did not rely
on any one specific factor in reaching its determination. However, the Fresh
Juice board of directors concluded that the positive factors significantly
outweighed the negative factors cited.


OPINION OF FRESH JUICE FINANCIAL ADVISOR

         Ladenburg was engaged by the Fresh Juice board of directors to render
an opinion as to whether or not the merger consideration to be received by the
Fresh Juice stockholders in connection with the merger is fair, from a
financial point of view, to the Fresh Juice stockholders. As is more fully
described in the merger agreement, upon consummation of merger, the Fresh Juice
stockholders shall receive $2.244 per share in cash, without interest, and 0.33
shares of Saratoga Class A common stock, as the merger consideration.

         On October 8, 1998, Ladenburg presented its opinion to the Fresh Juice
board of directors that, as of such date, the merger consideration to be
received by the Fresh Juice stockholders in connection with the merger was
fair, from a financial point of view, to the Fresh Juice stockholders.
Ladenburg has confirmed its opinion as of the date of this document.

         THE FULL TEXT OF THE OPINION OF LADENBURG DATED OCTOBER 8, 1998, WHICH
SETS FORTH THE ASSUMPTIONS MADE, PROCEDURES FOLLOWED, MATTERS CONSIDERED AND
LIMITATIONS ON THE REVIEW UNDERTAKEN, IS ATTACHED AS APPENDIX B TO THIS
DOCUMENT. FRESH JUICE STOCKHOLDERS ARE URGED TO READ THE LADENBURG OPINION
CAREFULLY AND IN ITS ENTIRETY.

         The Ladenburg opinion was prepared at the request of and for the
information of the Fresh Juice board of directors. The Ladenburg opinion is
directed only to the fairness of the merger consideration to be paid to Fresh
Juice stockholders from a financial point of view and does not constitute a
recommendation to any of the Fresh Juice stockholders as to how such
stockholders should vote at the Fresh Juice special meeting. The summary of the
Ladenburg opinion set forth in this document is qualified in its entirety by
reference to the full text of the Ladenburg opinion. The Ladenburg opinion does
not address the relative merits of the merger or any other transactions or
business strategies discussed by the Fresh Juice board of directors as
alternatives to the merger or the decision of the Fresh Juice board of
directors to proceed with the merger.

         In conducting its analysis, for purposes of rendering the Ladenburg
opinion, Ladenburg reviewed and considered such information as it deemed
necessary or appropriate for such purposes including, without limitation, the
following:

                                       41

<PAGE>

         o   a draft of the merger agreement and a draft of the Voting
             Agreement, in each case in the form presented to the Fresh Juice
             board of directors;

         o   certain business and financial information relating to Fresh Juice
             and Saratoga, provided by Fresh Juice and Saratoga, respectively,
             including the financial condition and results of operations of
             Fresh Juice and Saratoga, the historical financial performance of
             Fresh Juice and Saratoga and certain projected financial
             information, provided by Fresh Juice and Saratoga;

         o   certain public filings made by Fresh Juice and Saratoga with the
             SEC; and

         o   certain publicly available market trading data and historical
             trading performance of Fresh Juice and Saratoga common stock.


In addition, Ladenburg conducted such other analyses and examinations and
reviewed and considered such other financial, economic and market data as it
deemed appropriate for purposes of rendering the Ladenburg opinion. Ladenburg
also met with members of senior management of Fresh Juice and Saratoga to
discuss, among other things, the historical and prospective industry
environment, their respective financial condition and operating results and the
reasons for the merger.

Overview of analyses

         Ladenburg used both qualitative and quantitative analyses and
valuation methods in connection with rendering the Ladenburg opinion. The
following paragraphs summarize the significant analyses performed by Ladenburg
in rendering the Ladenburg opinion, and when taken together, provide the basis
for the Ladenburg opinion.

Qualitative considerations

         In addition to the quantitative analyses discussed below, Ladenburg
considered a number of qualitative factors related to the merger. Ladenburg did
not apply valuation weightings to any of these qualitative factors.
Among the positive qualitative factors relating to the merger, Ladenburg noted:


         o   due to the cash and stock components of the merger consideration
             to be received by Fresh Juice stockholders, the merger provides
             Fresh Juice stockholders with liquidity and limits ongoing
             business risk while enabling Fresh Juice stockholders to
             participate in the benefits of the combined companies;

         o   Fresh Juice's stand-alone business projections show limited
             expected growth in revenues and operating earnings;

         o   the combined companies will be able to offer a wider breadth of
             product lines and benefit from efficiencies in sourcing,
             production, marketing and distribution;

         o   the combined companies should experience significant cost savings
             due to the elimination of duplicative overhead; and

         o   the merger mitigates Fresh Juice stockholders' exposure to risk
             from regulatory uncertainties in the fresh juice industry.

                                       40

<PAGE>

Among the negative qualitative factors relating to the merger, Ladenburg noted
that the majority of the consideration being paid in cash limits the ability of
the Fresh Juice stockholders to participate in potential share price
appreciation and potential growth of both Fresh Juice on a stand-alone basis
and on the combined companies.

Quantitative analyses

         In developing the Ladenburg opinion, Ladenburg calculated a range of
values for Fresh Juice using four separate valuation approaches:


         o   a market multiples analysis based upon comparable publicly traded
             companies;

         o   an acquisition multiples analysis based upon acquisitions of
             comparable companies over the previous three years;

         o   a discounted cash flow analysis; and

         o   a takeover premium analysis.


Ladenburg also considered the historical trading price and volume of Fresh
Juice's common stock in developing the Ladenburg opinion.

         In developing its opinion, Ladenburg calculated a range of values for
Saratoga in order to value the Saratoga Class A common stock to be received as
part of the merger consideration. Ladenburg used a weighted average valuation
approach assigning a weighting of 20.0% to a range derived using three
valuation approaches:


         o   a market multiples analysis based upon comparable publicly
             traded-companies;

         o   an acquisition multiples analysis based upon acquisitions of
             comparable companies over the previous three years; and

         o   a discounted cash flow analysis. Ladenburg then considered the
             historical trading price and volume of Saratoga's common stock and
             assigned an 80.0% weighting to the value of the shares as
             determined by the 30 day average closing price of the Saratoga
             Class A common stock in the public market prior to the date of the
             Ladenburg opinion.


         Market multiples analysis: The market multiples analysis determines an
implied public market value for Fresh Juice and Saratoga by evaluating the
public valuations of comparable companies competing in similar industries using
available public information. In choosing comparable companies Ladenburg
examined manufacturers and marketers of waters, juices and soft drinks
(beverages) of the same relative market capitalization as Fresh Juice and
Saratoga. Ladenburg examined nine companies in the beverage industry including
Aquapenn Spring Water Company, Inc., Great Pines Water, Inc., Hansen Natural
Corporation, National Beverage Corporation, Odwalla, Inc., Seneca Foods
Corporation and Vermont Pure Holdings, Ltd., as well as Fresh Juice and
Saratoga.

         The multiples used for the market multiples analysis were derived by
dividing the public valuations of comparable companies by certain measures of
operating performance such as earnings before interest, taxes, depreciation and
amortization ("EBITDA"), earnings before interest and taxes ("EBIT"), net
income and projected earnings per share ("EPS"), as developed by certain
research analysts. EBITDA and EBIT multiples are based on

                                       43

<PAGE>

total enterprise value divided by each financial measure, respectively. Total
enterprise value is defined as the market value of common stock, plus total
indebtedness, less cash and cash equivalents. Total enterprise value is
essentially the value of a company assuming an un-leveraged capital structure.
The net income and EPS multiples were derived by dividing the market value of
the common stock in aggregate or per share, as appropriate, by net income or
projected EPS.

         Ladenburg used these multiples to calculate a range of public market
values for each of Fresh Juice and Saratoga to develop an implied market
multiple valuation. For total enterprise valuations developed using EBITDA and
EBIT multiples, for each of Fresh Juice and Saratoga, Ladenburg generated the
market value of the respective entity's equity by subtracting outstanding debt
and adding excess cash and cash equivalents. For valuations based on net income
and projected EPS, Ladenburg multiplied the entity's respective values by the
appropriate median multiples to arrive at equity value. Based on this analysis,
the range of implied per share equity value for Fresh Juice was $0.54 to $3.19.
The range of implied per share equity value for Saratoga was $3.09 to $5.50.

         Acquisition multiples analysis: the acquisition multiples analysis
applies a similar methodology as the market multiples analysis, but relies upon
multiples derived from merger and acquisition transactions involving target
companies similar to Fresh Juice and Saratoga. For purposes of the acquisition
multiples analysis, Ladenburg analyzed comparable mergers and acquisitions in
the beverage industry completed since 1995, which incorporated thirteen
separate transactions.

         For all of the comparable merger and acquisition transactions,
Ladenburg derived median multiples using various financial measures, including
revenue, EBITDA, EBIT and net income multiples. For purposes of this analysis,
total purchase price equals the amount paid for the target's equity, and total
enterprise value equals the purchase price, plus the target's outstanding
interest bearing indebtedness, less cash and cash equivalents purchased.

         Similar to its market multiple analysis, Ladenburg calculated an
acquisition multiple valuation for Fresh Juice and Saratoga by utilizing median
acquisition multiples to develop a valuation range. Equity valuations for Fresh
Juice and Saratoga based on revenues, EBITDA and EBIT were calculated by
multiplying each company's revenues, EBITDA and EBIT by the respective
multiples, then subtracting total debt and adding cash and cash equivalents.
For valuations based on net income Ladenburg multiplied each company's net
income by the net income median multiple to arrive at equity value. Based on
this analysis, the range of implied per share equity values for Fresh Juice was
$1.74 to $4.14. The range of implied per share equity values for Saratoga was
$1.30 to $4.71.

         Discounted cash flow analysis: the discounted cash flow analysis ("DCF
analysis") derives enterprise values based on the present value of a company's
unleveraged free cash flow over a five year period, plus the present value of a
company's total enterprise value in five years (the "Terminal Value"). The
unleveraged free cash flows Ladenburg used for purposes of completing the DCF
analysis were derived from projections for each of Fresh Juice and Saratoga
provided to Ladenburg by management of Fresh Juice and Saratoga, respectively.
For purposes of this analysis unleveraged free cash flow equals EBIT, plus
depreciation, less capital expenditures, plus any decreases or minus any
increases in working capital. A company's unleveraged free cash flow provides a
measure of how much cash it produces, irrespective of how it finances its
operations (i.e., before interest income and expense).

         Ladenburg developed the discount rate used to calculate the present
value of the combined entity's future unleveraged free cash flow and Terminal
Value by estimating Fresh Juice and Saratoga's weighted average cost of capital
("WACC"). To estimate the WACC, Ladenburg used a standard capital asset pricing
model formula to determine a WACC for each company comparable to Fresh Juice
and Saratoga. For purposes of the DCF Analysis, Ladenburg then adjusted the
WACC upward for Fresh Juice and Saratoga because a number of the comparable
companies have larger market capitalizations and less expensive access to
capital.

                                       44

<PAGE>

         Ladenburg calculated the Terminal Value of Fresh Juice and Saratoga by
applying a range of multiples based on the acquisition multiples analysis to
Fresh Juice and Saratoga's EBITDA in the fifth year, the resulting value of
which was then discounted to present value. By adding the present value of each
of Fresh Juice and Saratoga's unleveraged free cash flows over the next five
years and the Terminal Values, Ladenburg arrived at a total enterprise
valuation for Fresh Juice and Saratoga. Ladenburg adjusted the total enterprise
value by subtracting total debt and adding cash and cash equivalents to arrive
at a valuation of the equity. Based on this analysis, the range of implied per
share equity values for Fresh Juice was $1.95 to $2.42. The range of implied
per share equity values for Saratoga was $5.65 to $6.68.

         Takeover premium analysis: the takeover premium analysis examines
recent premiums paid in the acquisition of public companies. Premiums are
defined, in percentage terms, as the excess (or shortfall) of the per share
purchase price relative to the target's stock price prior to the announcement
of the transaction. The percentage premiums were applied by Ladenburg to Fresh
Juice's average stock price for the 30 days immediately preceding the
announcement of the proposed merger to derive a range of per share values for
Fresh Juice. Based on this analysis, the range of implied per share equity
values for Fresh Juice was $3.07 to $3.45.

         Summary: In developing the Ladenburg opinion, Ladenburg calculated a
range of values for Fresh Juice assigning an equal weighting to each of the
four quantitative valuation approaches described above. Based on this
calculation, the range of implied per share equity values for Fresh Juice was
$1.77 to $3.14.

         Ladenburg then calculated a range of values for the Saratoga Class A
common stock assigning an 80.0% valuation weighting to Saratoga's 30 day
average stock price of $2.55 and a 20.0% valuation weighting to a range of
values determined using the three valuation approaches for Saratoga described
above. Based on the three valuation approaches the range of implied per share
equity values for Saratoga was $3.67 to $6.15. The weighted average range of
implied per share equity values for Saratoga Class A common stock given the
80.0%/20.0% valuation weighting was $2.77 to $3.27. Given the per share cash
consideration to Fresh Juice stockholders of $2.24 and the per share stock
consideration of .33 shares of Saratoga Class A common stock for each share of
Fresh Juice common stock with a per share valuation range of the Saratoga Class
A common stock of $2.77 to $3.27, the total value of per share merger
consideration to Fresh Juice stockholders was determined to be $3.17 to $3.33.

Limitations of analyses

         Although each of the analyses employed by Ladenburg in rendering the
Ladenburg opinion is summarized above, the above summary does not purport to be
a complete description of Ladenburg's analyses and contains those aspects of
Ladenburg's analyses deemed most relevant. The preparation of a fairness
opinion involves various determinations as to the most appropriate and relevant
quantitative and qualitative methods of financial analyses and the application
of those methods to the particular circumstances and, therefore, such an
opinion is not readily susceptible to partial analysis or summary description.
Accordingly, Ladenburg believes that its analyses must be considered as a whole
and that considering any portion of such analyses and of the factors
considered, without considering all analyses and factors, could create a
misleading or incomplete view of the process underlying the Ladenburg opinion.

         In conducting its analysis, Ladenburg assumed and relied upon the
accuracy and completeness of all information that was publicly available,
supplied or otherwise communicated to Ladenburg by or on behalf of Fresh Juice
and Saratoga, respectively and Ladenburg did not undertake to independently
verify such information. Ladenburg assumed that the financial forecasts
examined by it were reasonably prepared on bases reflecting the best currently
available estimates and good faith judgments of management of Fresh Juice and
Saratoga, respectively, as to the future performance of each company. Ladenburg
also relied upon assurances of management of Fresh Juice and Saratoga that they
were unaware of any facts that would make the information or financial
forecasts provided to Ladenburg incomplete or misleading. Ladenburg also
assumed that any material liabilities (contingent or otherwise, known or
unknown) of Fresh Juice and Saratoga were as set forth in the consolidated
financial statements of each

                                       45

<PAGE>

company. Ladenburg did not make nor was it provided with an independent
evaluation or appraisal of the assets or liabilities (contingent or otherwise)
of Fresh Juice or Saratoga. Ladenburg was not authorized to, and did not,
solicit third party indications of interest in acquiring all or part of Fresh
Juice, and Ladenburg was not asked to consider, and its opinion does not
address, the consideration Fresh Juice might receive from another third-party
purchaser, the relative merits of the merger as compared to any alternative
business strategies that might exist for Fresh Juice or the effect of any other
transaction in which Fresh Juice might engage. Ladenburg was not requested to
and did not analyze or give any effect to the impact of any federal, state or
local income taxes to Fresh Juice stockholders arising out of the merger.
Although Ladenburg evaluated the merger consideration to be received by Fresh
Juice stockholders, it was not requested to, and did not, participate in the
negotiation of the merger agreement and was not requested to, and did not
recommend, the specific consideration payable to Fresh Juice stockholders upon
consummation of the merger. In connection with its analyses, Ladenburg made
numerous assumptions with respect to industry performance, general business,
economic, market and financial conditions and other matters, based on, among
other things, information provided to it by Fresh Juice and Saratoga, many of
which are beyond the control of Fresh Juice and Saratoga. Any estimates
contained in Ladenburg's analyses are not necessarily indicative of actual
values or results, which may be significantly more or less favorable than as
set forth therein. Ladenburg's analyses are necessarily based upon information
available to Ladenburg, and financial, stock market, economic and other
conditions and circumstances existing and disclosed to Ladenburg as of the date
of the Ladenburg opinion.

         The Fresh Juice board of directors selected Ladenburg as its financial
advisor because Ladenburg is a prominent investment banking firm with
experience in transactions similar to the merger. As part of its investment
banking services, Ladenburg is regularly engaged in the valuation of businesses
and securities in connection with mergers, acquisitions, underwritings, sales
and distributions of listed and unlisted securities, private placements and
valuations for estate, corporate and other purposes.

         Pursuant to an engagement letter dated June 5, 1998, as amended on
October 8, 1998, Ladenburg will be paid a fee of $165,000 for the rendering of
the Ladenburg opinion. Of this amount, $40,000 was paid upon execution of the
engagement letter and the balance of the fee outstanding totaling $125,000 will
be paid at the time of closing of the merger. In addition, whether or not the
merger is consummated, Fresh Juice has also agreed to reimburse Ladenburg for
its reasonable out-of-pocket expenses (including, without limitation,
attorneys' fees and expenses) incurred by Ladenburg in connection with
rendering the Ladenburg opinion. Fresh Juice also agreed, under separate
agreement, to indemnify Ladenburg, its affiliates and each of its directors,
officers, agents and employees and each person, if any, controlling Ladenburg
and any of its affiliates against certain liabilities, including liabilities
under federal securities laws. Ladenburg holds a warrant to purchase 50,000
shares of Fresh Juice common stock at an exercise price of $2.96 which will be
exchanged in the merger for shares of Saratoga Class A common stock. Ladenburg
has, in the past, been engaged by Fresh Juice to perform various corporate
finance activities for which it has received customary fees including the
warrant, which was issued to Ladenburg in 1996.

         Ladenburg may provide financial advisory services to, and may act as
underwriter or placement agent for, Saratoga in the future. In the ordinary
course of Ladenburg's business, Ladenburg may actively trade the securities of
Fresh Juice and Saratoga for its own account and for the accounts of its
customers and, accordingly, may at any time hold long or short positions in
such securities.

                                       46

<PAGE>

INTERESTS OF CERTAIN PERSONS IN THE MERGER

         You should be aware that certain executive officers and directors of
Fresh Juice will be entitled to certain benefits upon consummation of the
merger that are in addition to the interests of the Fresh Juice stockholders
generally.


         Steven Bogen

         Steven Bogen, Chief Executive Officer of Fresh Juice and Co-Chairman
of the Fresh Juice board of directors, and Fresh Juice entered into a
three-year employment agreement dated March 31, 1996, which provides that the
parties may extend the employment agreement for up to two additional terms of
three years each. The existing employment agreement between Mr. Bogen and Fresh
Juice provides for the payment of termination benefits to Mr. Bogen in the
event of the termination of his employment for certain reasons following a
change of control of Fresh Juice, which could amount to approximately
$1,146,000. As a condition to the completion of the merger, Mr. Bogen, Fresh
Juice and Saratoga have entered into an agreement which amended in part Mr.
Bogen's employment agreement. The Bogen agreement provides that, as of the
completion of the merger, Mr. Bogen shall resign from all positions held by him
as an officer, director and employee of Fresh Juice and its subsidiaries. The
Bogen agreement further provides that Mr. Bogen shall waive certain payments
and benefits due to him under his existing employment agreement with Fresh
Juice, including certain change of control termination payments, except that he
will:


         o   be paid the sum of $962,687.40 in cash at the closing;

         o   be provided, at no cost to him, the automobile currently provided
             to him by Fresh Juice with insurance and maintenance for a period
             of two years following the closing of the merger;

         o   be provided, at no cost to him, health or other group insurance
             pursuant to plans in effect for executive officers or employees
             generally of Fresh Juice for a period of two years following the
             closing of the merger; and

         o   be paid $15,000 toward certain legal fees and expenses incurred by
             Mr. Bogen in connection with the Bogen agreement.

The Bogen agreement further provides that, upon payment of $962,687.40 as
described above, Mr. Bogen will terminate his existing employment agreement
with Fresh Juice, except his agreement not to compete. Effective as of the
closing of the merger, Mr. Bogen will increase slightly the scope of the
agreement not to compete from the citrus juice beverage industry to the juice
beverage industry.

         In addition, Saratoga has retained Mr. Bogen to serve as a full-time
consultant to Saratoga and Fresh Juice during the one year period following the
closing of the merger in exchange for the sum of $300,000 payable monthly in
arrears during such one year period. Full-time is defined as not more than
1,000 hours in total. In the event that Mr. Bogen's consulting relationship is
terminated without cause, Saratoga will be required to pay the consulting fee
in full. A crucial term of the consulting agreement is Mr. Bogen's agreement to
extend the existing term of his agreement not to compete with Fresh Juice from
one year to two years following the closing, including the increased scope of
the agreement not to compete as described above.

         As provided in the Bogen agreement, Mr. Bogen will be appointed as a
member of the Saratoga board of directors, effective as of the closing of the
merger until the 1999 annual meeting of Saratoga stockholders. Mr.

                                       47

<PAGE>

Bogen will receive all associated compensation payable to non-employee
directors. In addition, Robin Prever, the President, Chief Executive Officer
and a director of Saratoga, and Anthony Malatino, a former director of
Saratoga, have entered into an agreement with Mr. Bogen pursuant to which, as
long as Mr. Bogen owns 400,000 shares of Saratoga's Class A common stock, Ms.
Prever and Mr. Malatino will vote for the re-election of Mr. Bogen to the
Saratoga board of directors, subject to certain conditions set forth in the
agreement.

         The payments to be made to Mr. Bogen in connection with the merger and
the value of non-cash benefits or deferred payments or benefits which accrue to
Mr. Bogen will be treated as "parachute payments" within the meaning of Section
280G(b)(2) of the Internal Revenue Code, and all "excess parachute payments"
within the meaning of Section 280G(b)(1) of the Internal Revenue Code will be
treated as subject to an excise tax imposed by Section 4999 of the Internal
Revenue Code. The determination of whether any of the payments to be made to
Mr. Bogen will constitute "excess parachute payments" within the meaning of
Section 280G(b)(1) of the Internal Revenue Code will not be made until the
closing. To the extent that any of the payments constitute "excess parachute
payments", such payments will not be deductible by Saratoga.


         Steven Smith

         Saratoga and Steven Smith, President of Fresh Juice and Co-Chairman of
the Fresh Juice board of directors, entered into an option agreement. Under the
Smith option agreement, Mr. Smith granted to Saratoga an option to purchase
825,000 shares of his Fresh Juice common stock at $3.00 per share. The Smith
option agreement provided that Saratoga would pay to Mr. Smith additional
consideration under certain circumstances involving the acquisition of Fresh
Juice at a price in excess of the option price of $3.00 per share. On October
13, 1998, the Smith option agreement was terminated by mutual agreement of the
parties.

         Mr. Smith and Fresh Juice entered into a three-year employment
agreement dated March 31, 1996, which provides that the parties may extend the
employment agreement for up to two additional terms of three years each. The
existing employment agreement between Mr. Smith and Fresh Juice provides for
the payment of termination benefits to Mr. Smith in the event of the
termination of his employment for certain reasons following a change of control
of Fresh Juice, which could amount to approximately $1,146,000. As a condition
to the completion of the merger, Mr. Smith, Fresh Juice and Saratoga have
entered into an agreement which amended in part Mr. Smith's employment
agreement. The Smith agreement provides that, as of the closing of the merger,
Mr. Smith shall resign from all positions held by him as an officer, director
and employee of Fresh Juice and its subsidiaries. The Smith agreement further
provides that Mr. Smith shall waive certain payments and benefits due to him
under his existing employment agreement with Fresh Juice, including certain
change of control termination payments, except that he will:


         o   be paid $250,000 in cash at the closing;

         o   be provided, at no cost to him, the automobile currently provided
             to him by Fresh Juice with insurance and maintenance for a period
             of one year following the closing of the merger; and

         o   be provided, at no cost to him, health or other group insurance
             pursuant to plans in effect for executive officers or employees
             generally of Fresh Juice for a period of one year following the
             closing of the merger.


The Smith agreement further provides that upon payment of the $250,000 in cash
as described above, Mr. Smith agrees to terminate his existing employment
agreement with Fresh Juice, except his agreement not to compete, as extended.
Effective as of the closing of the merger, Mr. Smith will agree to extend the
existing term of his

                                       48

<PAGE>

agreement not to compete with Fresh Juice from one year to three years
following the closing of the merger and to increase slightly the scope of the
agreement not to compete from the citrus juice beverage industry to the juice
beverage industry. Additionally, Mr. Smith has agreed that certain stock
options granted to him under Fresh Juice's incentive stock option plan which
were in dispute are ineffective, null and void.


         Jeffrey Heavirland

         Jeffrey Heavirland, a director and executive officer of Fresh Juice,
has entered into a two-year employment agreement with Saratoga which, upon the
closing of the merger, will replace his existing employment agreement with
Fresh Juice, which may have entitled him to certain change in control payments
and benefits in connection with the merger which could amount to approximately
$530,000. Pursuant to the Heavirland agreement, Saratoga has agreed to employ
Mr. Heavirland after the merger as Executive Vice President of Saratoga and to
continue to employ Mr. Heavirland as President and Chief Executive Officer of
The Fresh Juice Company of California, Inc.
The Heavirland agreement provides for:


         o   a payment of an annual salary of not less than $150,000, which is
             a reduction from his current annual salary of $200,000;

         o   payment of an annual performance bonus under Saratoga's executive
             bonus plan;

         o   payment of a bonus of $100,000 to Mr. Heavirland at the closing of
             the merger; and

         o   the grant of an option to purchase 100,000 shares of Saratoga
             Class A common stock to be exercisable at a price equal to the
             fair market value of shares of Saratoga Class A common stock on
             the date of grant, which will be as soon as practicable after the
             closing of the merger. The Class A common stock underlying the
             options to be issued to Mr. Heavirland is worth $206,250, based on
             the closing sales price of the Saratoga Class A common stock as
             reported by the Nasdaq SmallCap Market of $2.0625 per share on
             December 21, 1998. On the date of grant, the exercise price of the
             options to be granted to Mr. Heavirland will be equal to the value
             of the Class A common stock underlying the options.


Such stock options shall vest over 3 years with 50% vesting in the first year
and the remaining stock options vesting 25% on each of the second and third
anniversary dates of the grant. The vesting schedule for the stock options may
accelerate if the Heavirland agreement is terminated under certain
circumstances.

         The Heavirland agreement provides that if the Heavirland agreement is
terminated by Saratoga without cause or Mr. Heavirland terminates the
Heavirland agreement for "good reason" and Heavirland agrees to comply with the
confidentiality covenant and, for a period of one year, agrees to comply with
the non-compete covenant contained in the Heavirland agreement, Mr. Heavirland
will be entitled to payment of an aggregate amount equal to the sum of (a) his
annual salary rate, then in effect, and (b) the average of his annual bonuses,
if any, actually paid with respect to the two most recently completed fiscal
years prior to the termination. Such amounts will be payable, in Saratoga's
sole and absolute discretion, either in a lump sum or in equal monthly payments
ending with the end of the term of the Heavirland agreement.

         The Heavirland agreement also provides for the payment to Mr.
Heavirland of a lump sum severance payment equal to 2.99 times his "base
amount", as defined in Section 280G of the Internal Revenue Code subject to
certain reductions, in the event (a) his employment with Saratoga is terminated
within six months following a change in control of Saratoga, other than for
non-renewal of the Heavirland agreement on the second anniversary

                                       49

<PAGE>

date of the closing of the merger or for cause, retirement, death or
disability, or; (b) if he is deemed terminated for good reason within such time
period. For the purpose of the Heavirland agreement, a "Change of Control" of
Saratoga shall be deemed to have occurred after the effective date (x) if
during any period of 2 consecutive years from the execution of the Heavirland
agreement, individuals who at the beginning of such period constitute the board
of directors of Saratoga and any new director whose election by the Saratoga
board of directors or nomination for election by the Saratoga's stockholders
was approved by a vote of at least two-thirds (2/3) of the directors then still
in office who either were directors at the beginning of the period or whose
election or nomination for election was previously so approved, cease for any
reason to constitute a majority thereof; or (y) upon the Saratoga stockholders'
approval of a dissolution or liquidation of Saratoga or a sale by Saratoga of
all or substantially all of Saratoga's assets.

         Mr. Heavirland has agreed to cancel at the closing of the merger
options to purchase 60,000 shares of Fresh Juice common stock at $3.00 per
share, and an option to purchase 150,000 shares of Fresh Juice common stock at
$2.72 per share in exchange for a lump sum payment of $106,832. The agreement
is attached as Appendix C to this document. In addition, Mr. Heavirland has a
warrant to purchase 42,857 shares of Fresh Juice common stock at $3.00 per
share, which will be cashed out in the merger. For such warrants, Mr.
Heavirland will receive 4,476 shares of Saratoga Class A common stock. These
shares are worth $9,232, based on the closing sales price of the Saratoga Class
A common stock as reported by the Nasdaq SmallCap Market of $2.0625 per share
on December 21, 1998.


         Options and warrants

         In the merger, certain options and warrants to purchase Fresh Juice
common stock will be canceled and exchanged for a number of shares of Saratoga
Class A common stock equal to:


         o   0.33,

         o   multiplied by the difference between $3.35 and the exercise price
             of such options and warrants,

         o   divided by $1.106, and

         o   multiplied by the number of shares of Fresh Juice common stock
             subject to such options and warrants.


For example, a holder of options to purchase 1,000 shares of Fresh Juice common
stock at an exercise price of $3.00 will receive 104 shares of Saratoga Class A
common stock. Certain options held by Mr. Heavirland will be canceled at the
closing of the merger in exchange for a lump sum payment. Other than Mr.
Heavirland, no director or executive officer of Fresh Juice holds options or
warrants to purchase shares of Fresh Juice common stock.

         The Fresh Juice board of directors had determined to grant options to
each non-employee director to purchase 7,500 shares of Fresh Juice common stock
in lieu of an annual retainer for services rendered in fiscal year 1998 subject
to adoption and approval by the Fresh Juice stockholders of a non-employee
director stock option plan. If the merger is completed, the non-employee
director stock option plan will not be adopted and the three non-employee
members of the Fresh Juice board of directors who served during the year will
each be paid an annual retainer of $2,625 based on the difference between the
merger consideration and a proposed stock option price of $3.00 per share
multiplied by the 7,500 shares which were to be granted.

                                       50

<PAGE>

         Indemnification; insurance

         The merger agreement provides that after the merger, each of Saratoga
and Fresh Juice shall defend, indemnify and hold harmless and advance costs and
expenses, including reasonable attorney's fees, disbursements and expenses, to
each present and former director and officer of Fresh Juice and its
subsidiaries determined as of the closing of the merger against any costs or
expenses, including reasonable attorney's fees, judgments, fines, losses,
claims, damages, settlements or liabilities incurred in connection with any
claim, action, suit, proceeding or investigation, whether civil, criminal,
administrative or investigative, arising after the effective time of the merger
and out of or pertaining to matters existing or occurring at or prior to the
closing of the merger, including without limitation, the authorization of the
merger, merger agreement and the related transactions, whether asserted or
claimed prior to, at or after the closing of the merger, to the fullest extent
that Fresh Juice would have been permitted under Delaware law and its charter
or bylaws in effect on the date of the merger agreement to indemnify such
person and also advance expenses as incurred to the fullest extent permitted
under applicable law provided the person to whom expenses are advanced provides
an undertaking to repay such advances if it is ultimately determined that such
person is not entitled to indemnification; provided that any determination
required by law to be made with respect to whether an officer's or director's
conduct complies with the standards set forth under Delaware law and Fresh
Juice's charter and bylaws as of the date of the merger agreement shall be made
by independent counsel selected jointly by Saratoga and the indemnified party.

         For a period of 6 years following the closing of the merger, Saratoga
will provide to the persons who served as directors or officers of Fresh Juice
or any of Fresh Juice's subsidiaries on or before the effective time of the
merger, insurance against liabilities and claims and related expenses made
against them resulting from their service as such prior to the closing of the
merger. Such coverage may be provided by means of an extended reporting period
endorsement to the policy presently issued to Fresh Juice by the present
carrier for Fresh Juice, or by such other means which shall provide
substantially equivalent coverage to the persons.

         The Fresh Juice board of directors and the Saratoga board of directors
were each aware of these benefits and considered them, among other things, in
making their respective decisions. See "The merger--Background of the merger"
on page 33 and "Terms of the merger agreement--Certain covenants--Insurance for
the benefit of directors and officers" on page 58.


EFFECTIVE TIME; EFFECT OF THE MERGER

         Effective time. If the Saratoga stockholders and Fresh Juice
stockholders approve the matters requested in this document, and if all other
conditions to the obligations of the parties to consummate the merger are
satisfied or waived, the merger will become effective upon the filing of a
certificate of merger with the secretary of state of Delaware in accordance
with Delaware law. Saratoga will file the certificate of merger promptly
following the closing of the merger. The closing will occur as soon as
practicable following approval of the merger agreement by both of the Fresh
Juice stockholders and the Saratoga stockholders, and the satisfaction or
waiver of the other conditions to each party's obligations to consummate the
merger as set forth more fully in the merger agreement. It is anticipated that
the merger will be completed on or before January 31, 1999.

         Effect of the merger. As of the effective time of the merger, Rowale
will be merged with and into Fresh Juice (which will be the surviving
corporation) and Rowale's separate corporate existence will cease. All of the
assets and liabilities of Rowale will be transferred to, and assumed by, Fresh
Juice, as the surviving corporation, upon consummation of the merger. Fresh
Juice will become a wholly-owned subsidiary of Saratoga.

                                       51

<PAGE>

MANNER AND BASIS OF CONVERTING FRESH JUICE COMMON STOCK

         At the closing, each of the 6,467,731 issued and outstanding shares of
Fresh Juice common stock other than shares held directly or indirectly by
Saratoga, Rowale or Fresh Juice and shares with respect to which dissenters'
rights have been properly made will be converted into the right to receive and
be exchangeable for the merger consideration.

         Within 3 business days after the closing of the merger, American Stock
Transfer & Trust Company, or such other bank or trust company selected by
Saratoga and reasonably acceptable to Fresh Juice as exchange agent, shall send
or cause to be sent to each Fresh Juice stockholder a form letter of
transmittal which will specify instructions for use in surrendering
certificates representing shares of Fresh Juice common stock in exchange for
the merger consideration into which such shares have been converted.

         YOU SHOULD NOT FORWARD YOUR FRESH JUICE STOCK CERTIFICATES UNTIL YOU
HAVE RECEIVED TRANSMITTAL FORMS AND INSTRUCTIONS. YOU SHOULD NOT RETURN FRESH
JUICE STOCK CERTIFICATES WITH THE ENCLOSED PROXY CARD.

         On or prior to the closing of the merger, Saratoga shall deposit, or
shall cause to be deposited with the exchange agent selected by Saratoga in
trust for the benefit of the Fresh Juice stockholders, sufficient cash to pay
in full the cash payments to be paid in exchange for the outstanding shares of
Fresh Juice common stock as part of the merger consideration.

         Until the certificates representing the Fresh Juice common stock are
surrendered for exchange after the consummation of the merger, holders of such
certificates will not be paid the merger consideration. The merger agreement
requires that when such certificates are surrendered, the merger consideration
attributable to the shares of Fresh Juice common stock surrendered will be paid
promptly without interest.

         After the closing of the merger, there will be no transfers on the
stock transfer books of Fresh Juice of the shares of Fresh Juice common stock
which were issued and outstanding immediately prior to the closing of the
merger.

         Any portion of the cash deposited with the exchange agent selected by
Saratoga that remains unclaimed 6 months after the closing of the merger shall
be transferred from such exchange agent to Saratoga. Thereafter, Fresh Juice
stockholders shall look only to Saratoga for payment of the merger
consideration, without interest, subject to applicable laws regarding abandoned
property and escheat.


DISSENTERS' RIGHTS OF APPRAISAL

         Pursuant to Delaware law, any Fresh Juice stockholder who does not
wish to accept the merger consideration to be paid pursuant to the merger
agreement may dissent from the merger and elect to have the fair value of his
shares of Fresh Juice common stock judicially determined and paid in cash,
provided that he complies with the provisions of Delaware law.

         The following is a brief summary of the statutory procedures to be
followed by a Fresh Juice stockholder in order to dissent from the merger and
perfect appraisal rights under the Delaware law. THIS SUMMARY IS NOT INTENDED
TO BE COMPLETE. YOU ARE URGED TO READ SECTION 262 OF THE DELAWARE GENERAL
CORPORATION LAW IN ITS ENTIRETY, WHICH IS ATTACHED AS APPENDIX D TO THIS
DOCUMENT.

         If any Fresh Juice stockholder elects to exercise his right to dissent
from the merger and demand appraisal, such stockholder must satisfy each of the
following conditions:

                                       52

<PAGE>

         o   You must deliver a written demand for appraisal to Fresh Juice on
             or before the vote in taken at the Fresh Juice special meeting,
             which will be held on January 27, 1998 at 10:00 a.m., local time.
             This written demand for appraisal must be separate from your proxy
             or vote against the merger agreement.

         o   You must not vote in favor of the merger agreement. If you vote in
             favor of the merger agreement, by proxy or in person, if you
             return a signed proxy and fail to vote against approval or if you
             abstain from voting, you will have waived your right of appraisal,
             even if you previously filed a written demand for appraisal.

         o   You must continuously hold such shares of Fresh Juice common stock
             from the date of the making of the demand through the closing of
             the merger. You should read the paragraphs below for more details
             on making a demand for appraisal.


         If any Fresh Juice stockholder fails to comply with any of these
conditions and the merger becomes effective, such stockholder will only be
entitled to receive the merger consideration provided in the merger agreement.

         All written demands for appraisal should be addressed to: Steven
Bogen, Chief Executive Officer and Secretary, The Fresh Juice Company, Inc.,
280 Wilson Avenue, Newark, New Jersey 07105, before the taking of the vote
concerning the merger agreement at the Fresh Juice special meeting, and should
be executed by, or on behalf of, the stockholder of record. Such demand must
reasonably inform Fresh Juice of the identity of the stockholder and that such
stockholder is thereby demanding appraisal of his shares.

         TO BE EFFECTIVE, A DEMAND FOR APPRAISAL MUST BE EXECUTED BY OR FOR THE
STOCKHOLDER OF RECORD WHO HELD SUCH SHARES ON THE DATE OF MAKING SUCH DEMAND,
AS SUCH STOCKHOLDER'S NAME APPEARS ON HIS STOCK CERTIFICATE(S) AND CANNOT BE
MADE BY THE BENEFICIAL OWNER IF HE DOES NOT ALSO HOLD THE SHARES OF RECORD. THE
BENEFICIAL HOLDER MUST, IN SUCH CASE, HAVE THE REGISTERED OWNER SUBMIT THE
REQUIRED DEMAND IN RESPECT OF SUCH SHARES.

         If Fresh Juice common stock is owned of record in a fiduciary
capacity, such as by a trustee, guardian or custodian, execution of a demand
for appraisal should be made in such capacity. If Fresh Juice common stock is
owned of record by more then one person, as in a joint tenancy or tenancy in
common, such demand must be executed by or for all joint owners. An authorized
agent, including one of two or more joint owners, may execute the demand for
appraisal for a stockholder of record; however, the agent must identify the
record owner or owners and expressly disclose the fact that, in executing the
demand, he is acting as agent for the record owner. A record owner, such as a
broker, who holds Fresh Juice common stock as a nominee for others may exercise
his right of appraisal with respect to the shares held for one or more
beneficial owners, while not exercising such right for other beneficial owners.
In such case, the written demand should set forth the number of shares as to
which the record owner dissents. Where no number of shares is expressly
mentioned, the demand will be presumed to cover all shares of Fresh Juice
common stock in the name of such record owner.

         Within 10 days after the closing of the merger, Fresh Juice (as the
surviving corporation in the merger) must give written notice that the merger
has become effective to each stockholder who so filed demand for appraisal and
who did not vote in favor of the merger agreement. Within 120 days after the
closing of the merger, either Fresh Juice, or any holder of shares of Fresh
Juice common stock who has complied with the requirements of Section 262 of the
Delaware General Corporation Law, may file a petition in the Delaware court of
chancery demanding a determination of the value of the shares of Fresh Juice
common stock held by all stockholders entitled to appraisal. Fresh Juice does
not presently intend to file such a petition. Inasmuch as Fresh Juice has no
obligation to file such a petition, the failure of a stockholder to do so
within the period specified could nullify such stockholder's previous written
demands for appraisal. In any event, at any time within 60 days after the
closing of the merger or at any time

                                      53

<PAGE>

thereafter with the written consent of Fresh Juice, any stockholder who has
demanded appraisal has the right to withdraw the demand and to accept payment
of the merger consideration provided in the merger agreement.

         Within 120 days after the closing of the merger, any stockholder who
has complied with the provisions of Section 262 of the Delaware General
Corporation Law to that point in time will be entitled to receive from Fresh
Juice as the surviving corporation, upon written request, a statement setting
forth the aggregate number of shares not voted in favor of the merger agreement
and with respect to which demands for appraisal have been received and the
aggregate number of holders of such shares. After the merger, Fresh Juice must
mail such statement to the stockholder within 10 days of receipt of such
request.

         If a petition for appraisal is duly filed by a stockholder and a copy
thereof is delivered to Fresh Juice, Fresh Juice will then be obligated within
20 days to provide the court of chancery with a duly verified list containing
the names and addresses of all Fresh Juice stockholders who have demanded an
appraisal of their shares and with whom agreement as to the value of such
shares has not been reached. After notice to such stockholders, the court of
chancery is empowered to conduct a hearing upon the petition to determine those
stockholders who have complied with Section 262 of the Delaware General
Corporation Law and who have become entitled to appraisal rights under that
section. The court of chancery may require the stockholders who demanded
payment for their shares to submit their stock certificates to the registry in
chancery for notation thereon of the pendency of the appraisal proceedings; and
if any stockholder fails to comply with such direction, the court of chancery
may dismiss the proceedings as to such stockholder.

         After determination of the stockholders entitled to an appraisal, the
court of chancery will appraise the shares of Fresh Juice common stock,
determining their fair value exclusive of any element of value arising from the
accomplishment or expectation of the merger. When the value is so determined,
the court of chancery will direct the payment by Fresh Juice of such value,
with interest thereon, simple or compound, if the court of chancery so
determines, to the stockholders entitled to receive the same, upon surrender to
Fresh Juice by such stockholders of the certificates representing such Fresh
Juice common stock.

         WE NOTE THAT THE FAIR VALUE OF THEIR SHARES OF FRESH JUICE COMMON
STOCK DETERMINED UNDER SECTION 262 OF THE DELAWARE GENERAL CORPORATION LAW
COULD BE MORE THAN, THE SAME AS, OR LESS THAN THE MERGER CONSIDERATION THAT
FRESH JUICE STOCKHOLDERS ARE TO RECEIVE PURSUANT TO THE MERGER AGREEMENT IF
THEY DO NOT SEEK APPRAISAL OF THEIR SHARES OF FRESH JUICE COMMON STOCK, AND
THAT AN OPINION OF AN INVESTMENT BANKING FIRM AS TO FAIRNESS IS NOT AN OPINION
AS TO FAIR VALUE UNDER SECTION 262.

         Costs of the appraisal proceeding may be assessed against Fresh Juice
and the stockholders participating in the appraisal proceeding by the court of
chancery, as the court of chancery deems equitable under the circumstances.
Upon application of any stockholder, the court of chancery may determine the
amount of interest, if any, to be paid upon the value of the Fresh Juice common
stock owned by stockholders entitled to the payment of interest. Upon
application of a stockholder, the court of chancery may order all or a portion
of the expenses incurred by any stockholder in connection with the appraisal
proceeding, including, without limitation, reasonable counsel fees and the fees
and expenses of experts, to be charged pro rata against the value of all shares
entitled to appraisal. Any stockholder who has demanded appraisal rights will
not, after the closing of the merger, be entitled to:

                                       54

<PAGE>

         o   vote the Fresh Juice common stock subject to such demand for any
             purpose

         o   receive payment of dividends or any other distribution with
             respect to such shares other than dividends or distributions, if
             any, payable to holders of record as of a record date prior to the
             effective time of the merger

         o   receive the payment of the consideration provided for in the
             merger agreement


However, if no petition for an appraisal is filed within 120 days after the
closing of the merger or if such stockholder delivers to Fresh Juice a written
withdrawal of his demand for an appraisal and an acceptance of the merger,
either within 60 days after the closing of the merger or thereafter with the
written approval of Fresh Juice, then the right of such stockholder to an
appraisal will cease. Notwithstanding the foregoing, no appraisal proceeding in
the court of chancery will be dismissed as to any stockholder without the
approval of the court of chancery, and such approval may be conditioned upon
such terms as the court of chancery deems just.

         FAILURE TO COMPLY STRICTLY WITH THESE PROCEDURES WILL CAUSE THE
STOCKHOLDER TO LOSE HIS DISSENTERS' RIGHTS. CONSEQUENTLY, ANY STOCKHOLDER WHO
DESIRES TO EXERCISE HIS DISSENTERS' RIGHTS IS URGED TO CONSULT A LEGAL ADVISOR
BEFORE ATTEMPTING TO EXERCISE SUCH RIGHTS.

         Completion of the merger is subject to a number of conditions
including the requirement that shares of Fresh Juice common stock with respect
to which dissenters' rights have been asserted and perfected under Section 262
of the Delaware General Corporation Law shall not constitute more than 5% of
the issued and outstanding shares of Fresh Juice common stock as of December
18, 1998 (the Fresh Juice record date). See "Terms of the merger
agreement--Conditions to completion of the merger" on page 59.

         The Saratoga stockholders are not entitled to dissenters' rights of
appraisal in connection with the merger. See "Comparison of rights of holders
of Saratoga common stock and Fresh Juice common stock" on page 85.

                                       55

<PAGE>

                         TERMS OF THE MERGER AGREEMENT


         We are summarizing certain provisions of the merger agreement in this
section. A copy of the merger agreement is attached as Appendix A to this
document and is incorporated herein by reference. The following summary is not
complete and is qualified in its entirety by reference to the merger agreement.
Capitalized terms used in this section but not defined in this document have
the meanings set forth in the merger agreement. We urge you to read the merger
agreement carefully.

         As of the date of this document, nothing has come to either of
Saratoga's or Fresh Juice's attention that has led it to believe that the
representations and warranties made by each of Fresh Juice, Saratoga and Rowale
in the merger agreement are not true and correct in all material respects or
that the respective covenants of each party contained therein have not been
complied with in all material respects by the respective parties. Accordingly,
nothing has come to either of Saratoga's or Fresh Juice's attention that has
led it to believe that, if the Saratoga stockholders and the Fresh Juice
stockholders approve the merger agreement, the other conditions to the merger
will not ultimately be satisfied. There can be no assurance, however, that such
conditions will be satisfied or that the merger will be completed.


REPRESENTATIONS AND WARRANTIES

         The merger agreement contains various customary representations and
warranties made by Fresh Juice, Saratoga and Rowale. In particular, each party
to the merger agreement provided representations and warranties relating to,
among other things:


         o   its due organization, power, authority and good standing and
             similar corporate matters;
         o   its authorization, execution, delivery and enforceability of the
             merger agreement;
         o   its non-contravention of its charter, bylaws, agreements or law;
         o   its required consents or approvals;
         o   its capital structure;
         o   its financial information;
         o   the absence of material adverse changes in its business;
         o   litigation and legal proceedings;
         o   its tax returns and taxes;
         o   its employee benefit plans;
         o   the delivery of certain documents filed by it with the SEC;
         o   the accuracy of information provided or to be provided by it for
             inclusion in this document and the compliance of this document
             with the rules of the SEC;
         o   its compliance with applicable law and certain agreements;
         o   its material contracts, agreements or commitments;
         o   its agreements with regulatory agencies;
         o   its environmental matters;
         o   its real and personal properties;
         o   its material insurance policies;
         o   the absence of certain non-disclosed transactions with affiliates;
         o   the accuracy of its disclosure;
         o   its labor relations;
         o   its intellectual property rights;
         o   its substantial suppliers and customers; and
         o   its incurrence of broker's fees, commissions or finder's fees in
             connection with the merger.

                                       56
<PAGE>

         Saratoga and Rowale also provided representations and warranties that
Saratoga knows of no reason that the financing required to complete the merger
will not be consummated. Fresh Juice also provided representations and
warranties relating to its receipt of its fairness opinion from Ladenburg and
that such opinion has not been amended or rescinded as of the date of the
merger agreement.


CERTAIN COVENANTS

         General. Pursuant to the merger agreement, each party to the merger
agreement has agreed, among other things, that, during the period from the date
of the merger agreement until the earlier of the termination of the merger
agreement or the closing of the merger, except as otherwise consented to in
writing by Saratoga or Fresh Juice, as the case may be, or as expressly
contemplated or permitted by the merger agreement, it shall and shall cause its
subsidiaries to:

         o   carry on its business in the ordinary course consistent with past
             practice, including the use of reasonable efforts to: preserve its
             business organization, keep available the present services of its
             employees, and preserve the goodwill of its customers and others
             having business dealings with it;

         o   not declare or pay any dividends on, or make other distributions
             in respect of, any of its capital stock;

         o   not effect certain changes in its capitalization, and (for Fresh
             Juice only) not purchase or otherwise acquire, directly or
             indirectly, any shares of its capital stock;

         o   not issue, authorize or propose the issuance, delivery or sale of,
             any shares of its capital stock or securities convertible into or
             exercisable for shares of its capital stock, with certain
             exceptions;

         o   not amend its charter or bylaws;

         o   not enter into a new line of business;

         o   not acquire or agree to acquire any material business or assets,
             other than in the ordinary course of business;

         o   not take any action that would result in any of its
             representations and warranties becoming untrue or in any of the
             conditions to the merger not being satisfied, or result in a
             breach of any provision of the merger agreement except, in every
             case, as may be required by applicable law;

         o   not change its methods of accounting except as required by
             generally accepted accounting principles;

         o   other than in the ordinary course of business consistent with past
             practice, not incur any indebtedness or refinance existing debt,
             with certain exceptions;

         o   not sell, lease, encumber, assign or otherwise dispose of any of
             its material assets, properties or other rights or agreements or
             agree to do so except in the ordinary course of business, with
             certain exceptions;

         o   not make any material tax election or settle or compromise any
             material tax liability;

                                       57

<PAGE>

         o   not waive any material right, whether in equity or at law; and

         o   not agree to do any of the foregoing.


         Fresh Juice has further agreed, among other things, that, during the
period from the date of the merger agreement until the earlier of the
termination of the merger agreement or the closing of the merger, except as
otherwise consented to by Saratoga or as expressly contemplated or permitted by
the merger agreement, Fresh Juice shall and shall cause its subsidiaries to:


         o   not make any capital expenditures in excess of $50,000
             individually, or $150,000 in the aggregate, with certain
             exceptions;

         o   not (a) enter into, adopt, amend, renew or terminate any plan for
             the benefit of its directors, officers or employees, (b) increase
             the compensation or fringe benefits or any of its directors,
             officers or employees, subject to certain exceptions, or (c) enter
             into, modify or renew any agreement with any director, officer or
             employee, or establish or amend any plan, agreement, policy or
             arrangement providing for any benefit to any director, officer or
             employee, with certain exceptions;

         o   not pay, discharge or satisfy any claim, liability or obligation
             other than in the ordinary course of business consistent with past
             practice; and

         o   not enter into, amend or terminate any material lease, contract,
             agreement, or commitment with certain exceptions.


         No solicitation of alternative transactions. The merger agreement
provides that none of Fresh Juice, any of its subsidiaries or any of their
respective officers, directors, employees, representatives, agents or advisors
or other persons controlled by Fresh Juice shall: solicit or hold discussions
or negotiations with, or assist or provide any information to, any third party
concerning any merger, business combination, disposition or a significant
portion of its assets or acquisition of a significant portion of its capital
stock or similar transaction involving Fresh Juice; provided, however, the
Fresh Juice board of directors may enter into discussion or negotiations with,
and assist and provide information to, any person or entity that makes an
unsolicited written bona fide offer to consummate an acquisition proposal if
the Fresh Juice board of directors determines in good faith (a) based upon the
advice of its financial and legal advisors that the acquisition proposal, if
consummated, would result in a transaction more favorable to Fresh Juice
stockholders from a financial point of view than the merger and is subject only
to reasonable conditions of closing which shall include financing terms
reasonably satisfactory to Fresh Juice; and (b) after receiving advice from its
outside legal counsel and, based upon such advice, that such action is required
for the Fresh Juice board of directors to comply with its fiduciary duties to
the Fresh Juice stockholders under applicable law. The merger agreement
provides that the Fresh Juice board of directors may (x) vote to recommend an
acquisition proposal that its outside counsel determines is a superior offer
rather than pursuing the completion of the merger and terminate the merger
agreement or (y) withdraw, modify or amend its recommendation of the merger
agreement. Any such action may occur only within 21 days after the superior
offer is received and upon 2 full business days' notice to Saratoga. Any such
termination of the merger agreement arising out of a superior offer may result
in the payment of a termination fee to Saratoga. See "Terms of the merger
agreement--Termination of the merger agreement--Termination fees" on page 62.

         Insurance for the benefit of directors and officers. Pursuant to the
merger agreement, for a period of 6 years following the closing of the merger,
Saratoga will provide to the persons who served as directors or officers of

                                       58

<PAGE>

Fresh Juice or any subsidiaries of Fresh Juice on or before the closing of the
merger, insurance against liabilities and claims and related expenses made
against them resulting from their service as such prior to the closing of the
merger. See "The merger--Interests of certain persons in the
merger--Indemnification; insurance" on page 51.


CONDITIONS TO COMPLETION OF THE MERGER

         The obligations of each of Fresh Juice and Saratoga to complete the
merger are subject to, among other things, the following conditions:


         o   the approval of the merger agreement and the transactions
             contemplated thereby by the Fresh Juice stockholders and the
             approval of the issuance of the Saratoga Class A common stock in
             the merger by the Saratoga stockholders;

         o   the receipt of all necessary governmental approvals;

         o   the absence of any order, injunction or decree issued by any court
             or agency of competent jurisdiction or other legal restraint or
             prohibition preventing the consummation of the merger or any
             transactions contemplated by the merger agreement, and the absence
             of any statute, rule, regulation, order, injunction or decree of
             any governmental entity which prohibits, restricts or makes
             illegal the completion of the merger or any of the transactions
             contemplated by the merger agreement; and

         o   the completion of the financing by Saratoga pursuant to the terms
             and conditions set forth in the commitment letter to Saratoga
             dated September 24, 1998 from NationsBank, N.A.


         In addition, Saratoga's and Rowale's obligations to complete the
merger are also subject to the satisfaction of certain other conditions, may be
waived by Saratoga and Rowale, including:


         o   the accuracy of the representations and warranties of Fresh Juice
             contained in the merger agreement and the delivery of an officer's
             certificate by Fresh Juice certifying to the accuracy of such
             representations and warranties as of the closing of the merger;

         o   the performance in all material respects by Fresh Juice of all of
             its obligations under the merger agreement and the delivery of an
             officer's certificate by Fresh Juice certifying to such
             performance;

         o   the receipt by Fresh Juice of all necessary third party approvals;

         o   the receipt by Saratoga of the legal opinion of Bourne, Noll &
             Kenyon, P.C., legal counsel to Fresh Juice, dated as of the
             closing of the merger, addressed to Saratoga and Rowale, covering
             such matters as the Saratoga and Rowale shall reasonably request;

         o   the delivery by Fresh Juice of an affidavit, dated as of the
             closing of the merger, pursuant to Sections 897 and 1445 of the
             Internal Revenue Code;

         o   the Bogen agreement and the Smith agreement shall be in effect as
             of the closing of the merger, and the existing employment
             agreements of Steven Bogen and Steven Smith with Fresh Juice

                                       59

<PAGE>

             shall have been terminated in all respects, except as expressly
             contemplated by the Bogen agreement and the Smith agreement;

         o   Fresh Juice shall have demonstrated that its in-plant quality
             assurance systems for the production of non-pasteurized juices
             comply with recent FDA standards for the reduction of organisms
             that lead to food borne illness by 100,000-fold (5-log reduction),
             which compliance will eliminate any FDA mandated warning label on
             Fresh Juice products; and

         o   shares of Fresh Juice common stock with respect to which
             dissenters' rights have been asserted and perfected shall
             constitute not more than 5% of the Fresh Juice common stock issued
             and outstanding as of the Fresh Juice record date.


         Saratoga has acknowledged that the 5-log reduction condition to
closing has been satisfied as of the date of this document.

         In addition, Fresh Juice's obligations to complete the merger are also
subject to the satisfaction of certain other conditions, any of which may be
waived by Fresh Juice, including:


         o   the accuracy of the representations and warranties of each of
             Saratoga and Rowale contained in the merger agreement and the
             delivery of an officer's certificate by each of Saratoga and
             Rowale certifying to the accuracy in all material respects of such
             representations and warranties as of the closing;

         o   the performance in all material respects by each of Saratoga and
             Rowale of all of its obligations under the merger agreement and
             the delivery of an officer's certificate by each of Saratoga and
             Rowale certifying to such performance;

         o   the receipt by Fresh Juice and Rowale of all necessary third party
             approvals;

         o   the Registration Statement shall have been declared effective by
             the SEC and shall not be subject to a stop order or any threatened
             stop order;

         o   the shares of Saratoga Class A common stock to be issued in
             connection with the merger shall have been included for quotation
             on the Nasdaq SmallCap Market or any other national securities
             exchange, or quotation system, if any, upon which the shares of
             Saratoga Class A common stock is trading or being quoted at the
             closing of the merger;

         o   the receipt by Fresh Juice of the fairness opinion of Ladenburg
             and such opinion shall not have been amended or rescinded as of
             the closing of the merger;

         o   Fresh Juice shall have received the legal opinion of Swidler
             Berlin Shereff Friedman, LLP, special counsel to Saratoga and
             Rowale, dated as of the closing of the merger, covering such
             matters as Fresh Juice shall reasonably request;

         o   Saratoga shall have made available to the exchange agent the funds
             for payment of the cash portion of the merger consideration; and

         o   as of the closing of the merger, Saratoga shall have maintained at
             all times from and after the date of the merger agreement
             Saratoga's then current directors' and officers' liability
             insurance policy,

                                       60

<PAGE>

             or an equivalent policy, subject in either case to terms and
             conditions, including, without limitation, the amount of coverage,
             no less advantageous to the beneficiaries of the policy than those
             contained in the policy in effect as of the date of the merger
             agreement.


TERMINATION OF THE MERGER AGREEMENT

         Grounds for termination. The merger agreement may be terminated and
the merger abandoned at any time prior to the closing of the merger, whether
before or after approval of the matters presented in connection with the merger
by the Fresh Juice stockholders or the Saratoga stockholders for the following
reasons, among others:


         o   by mutual written consent of Fresh Juice and Saratoga duly
             authorized by a majority vote of the members of their respective
             boards of directors;

         o   by either Fresh Juice or Saratoga upon written notice to the other
             party (a) at least 30 days after the date of any request or
             application for a regulatory approval required to complete the
             merger shall have been denied or withdrawn at the request or
             recommendation of the responsible governmental entity, unless
             within such 30 day period a petition for rehearing or an amended
             application has been filed with the applicable governmental
             entity; provided, however, that no party shall have the right to
             terminate the merger agreement pursuant to this provision if such
             denial or request or recommendation for withdrawal shall be due to
             the failure of the party seeking such termination to perform or
             observe the covenants and agreements of such party set forth in
             the merger agreement or (b) if any governmental entity of
             competent jurisdiction shall have issued a final nonappealable
             order enjoining or otherwise prohibiting the consummation of any
             of the transactions contemplated by the merger agreement;

         o   by either Fresh Juice or Saratoga if the merger shall not have
             been completed on or before the later of (a) if Fresh Juice has
             mailed this document to its stockholders on or prior to December
             31, 1998, the 30th day after such mailing or, if later, 5 days
             after the Fresh Juice special meeting, and (b) December 31, 1998,
             unless due to the failure of the party seeking to terminate the
             merger agreement to perform or observe in any material respect the
             covenants and agreements of such party set forth in the merger
             agreement;

         o   by Fresh Juice if it is not in material breach of any of its
             obligations and if any approval of the Fresh Juice stockholders
             required for the completed of the merger shall not have been
             obtained by reason of the failure to obtain the required vote at a
             duly held meeting of stockholders or at any adjournment or
             postponement thereof;

         o   by either Fresh Juice or Saratoga if the terminating party is not
             then in material breach of any representation, warranty, covenant
             or other agreement contained in the merger agreement and if there
             shall have been a material breach of any of the representations or
             warranties set forth in the merger agreement on the part of the
             other party, which breach, if susceptible to cure, is not cured by
             the responsible party within 20 business days following written
             notice thereof, or which, by its nature, cannot be cured;

         o   by either Fresh Juice or Saratoga if the terminating party is not
             then in material breach of any representation, warranty, covenant
             or other agreement contained in the merger agreement and if there
             shall have been a material breach of any of the covenants or
             agreements set forth in the merger agreement on the part of the
             other party, which breach, if susceptible to cure, shall not

                                       61

<PAGE>

             have been cured by the responsible party within 20 business days
             following receipt by the breaching party of written notice thereof
             or which, by its nature, cannot be cured;

         o   by Saratoga, if the Fresh Juice board of directors shall have
             withdrawn, modified or amended its recommendation that the Fresh
             Juice stockholders approve and adopt the merger agreement in any
             respect materially adverse to Saratoga;

         o   by Fresh Juice, if the Fresh Juice board of directors votes to
             recommend a superior offer rather than pursuing the merger, or
             shall have withdrawn, modified or amended such recommendation that
             the Fresh Juice stockholders approve and adopt the merger
             agreement and the merger in order to recommend a superior offer,
             with two days' prior notice to Saratoga; or

         o   by either Fresh Juice or Saratoga if the terminating party is not
             then in material breach of any representation, warranty, covenant
             or other agreement contained in the merger agreement and after a
             reasonable and objective determination that any of the conditions
             precedent to such party's obligations to complete the merger have
             not been satisfied or cured within the required time frame, or are
             incapable of being satisfied or cured by the later of (a) if Fresh
             Juice has mailed this document to its stockholders on or prior to
             December 31, 1998, the 30th day after Fresh Juice has mailed this
             document, or if later, 5 days after the Fresh Juice special
             meeting, and (b) December 31, 1998.


         Termination fees. Pursuant to the merger agreement, in the event the
transactions contemplated by the merger agreement are not completed because:


         o   the merger agreement shall not have been approved and adopted by
             the Fresh Juice stockholders;

         o   Fresh Juice failed to perform in all material respects all
             obligations to be performed by it under the merger agreement at or
             prior to the closing of the merger;

         o   the Bogen agreement and the Smith agreement are not in effect as
             of the closing of the merger; or

         o   Fresh Juice terminates the merger agreement and, at the time of
             such termination, the board of directors has received a superior
             offer and such superior offer is accepted by Fresh Juice within 12
             months after the termination of the merger agreement;


then in connection with any such termination of the merger agreement, Fresh
Juice shall pay to Saratoga a termination fee in the amount of $1,500,000,
inclusive of out-of-pocket expenses.

         In the event the transactions contemplated by the merger agreement are
not completed because:


         o   the issuance of the Saratoga Class A common stock in the merger
             shall not have been approved and adopted by the Saratoga
             stockholders;

         o   Saratoga and Rowale failed to perform in all material respects all
             obligations to be performed by it under the merger agreement at or
             prior to the closing of the merger; or

                                       62

<PAGE>

         o   the merger agreement is terminated by Saratoga, and at the time of
             such termination the Saratoga board of directors has received an
             offer to be acquired by a third party and Saratoga accepts such
             offer within 12 months after termination of the merger agreement;


then in connection with any such termination of the merger agreement, Saratoga
shall pay Fresh Juice a termination fee in the amount of $750,000, inclusive of
out-of-pocket expenses.

         In addition, in the event that the transactions contemplated by the
merger agreement are not completed, other than as a result of the failure to
satisfy the following conditions:


         o   the merger agreement shall have been approved and adopted by the
             Fresh Juice stockholders;

         o   the representations and warranties of Fresh Juice contained in the
             merger agreement shall be accurate;

         o   Fresh Juice shall have performed in all material respects all of
             its obligations under the merger agreement;

         o   Fresh Juice shall have received all necessary third party
             approvals;

         o   Fresh Juice shall have delivered an affidavit, dated as of the
             closing of the merger, pursuant to Sections 897 and 1445 of the
             Internal Revenue Code;

         o   the Bogen agreement and the Smith agreement shall be in effect as
             of the effective time of the merger, and the existing employment
             agreements of Steven Bogen and Steven Smith with Fresh Juice shall
             have been terminated in all respects, except as expressly
             contemplated by the Bogen agreement and the Smith agreement;

         o   Fresh Juice shall have demonstrated that its in-plant quality
             assurance systems for the production of non-pasteurized juices
             comply with recent FDA standards for the reduction of organisms
             that lead to food borne illness by 100,000-fold (5-log reduction),
             which compliance will eliminate any FDA mandated warning label on
             Fresh Juice products; and

         o   shares of Fresh Juice common stock with respect to which
             dissenters' rights have been asserted and perfected shall
             constitute not more than 5% of the Fresh Juice common stock issued
             and outstanding as of the Fresh Juice record date;


then Saratoga shall not directly or indirectly acquire an entity which
manufactures fresh juices within 12 months after the termination or failure to
consummate the merger agreement. Saratoga has acknowledged that the 5-log
reduction condition to closing has been satisfied as of the date of this
document.

                                       63

<PAGE>

EXTENSION AND WAIVER

         At any time prior to the closing of the merger, any of Fresh Juice,
Saratoga, or Rowale may, by action taken or authorized by their respective
boards of directors, to the extent legally allowed:

         o   extend the time for the performance of any of the obligations or
             other acts of the other parties to the merger agreement;

         o   waive any inaccuracies in the representations and warranties
             contained in the merger agreement or in any document delivered
             pursuant to the merger agreement; and

         o   waive compliance with any of the agreements or conditions
             contained in the merger agreement.

Any such extension or waiver shall be valid and binding only if set forth in an
instrument in writing signed by the party to be bound thereby, but such
extension or waiver should not operate as a waiver of, or estoppel with respect
to, any subsequent or other failure.


AMENDMENT

         The merger agreement may be amended by the parties by action taken or
authorized by their respective boards of directors at any time before or after
stockholder approval of the merger, merger agreement and related transactions.
However, after approval by the Fresh Juice stockholders, no amendment shall be
made which reduces or changes the amount or form of the consideration to be
delivered to the Fresh Juice stockholders without the approval of a majority of
the Fresh Juice stockholders. The merger agreement may only be amended in
writing signed on behalf of each of the parties to the merger agreement.


FEES AND EXPENSES

         Pursuant to the merger agreement, if the merger is not completed, all
costs and expenses incurred in connection with the merger agreement shall be
borne by the party incurring such costs and expenses. If the merger is
completed, all costs and expenses incurred in connection with the merger
agreement and the related transactions shall be borne by Saratoga; provided,
however, Saratoga shall not be obligated to pay more than an aggregate of
$495,000 for the out-of-pocket expenses of Fresh Juice, excluding printing
costs for this document and the proposed proxy filing already incurred by Fresh
Juice.


RESALE RESTRICTIONS

         All of the shares of Saratoga Class A common stock issued to
non-affiliated Fresh Juice stockholders pursuant to the merger agreement will
be freely transferable under the Securities Act. However, shares of Saratoga
Class A common stock issued to any Fresh Juice stockholder who may be deemed to
be an "affiliate" of Saratoga after the merger or an "affiliate" of Fresh Juice
prior to the merger may be resold by them in the following manner:

         o   pursuant to an effective registration statement under the
             Securities Act covering such shares or

         o   in transactions permitted by the resale provisions of Rule 145
             under the Securities Act or Rule 144 under the Securities Act or

         o   as otherwise permitted under the Securities Act.

                                       64

<PAGE>

Persons who may be deemed to be "affiliates" of Fresh Juice or Saratoga
generally include individuals or entities that control, or are controlled by,
or are under common control with, such party and would ordinarily include
directors, executive officers and principal stockholders of such party. Steven
Bogen and Steven Smith may be deemed to be "affiliates" for these purposes.

         Pursuant to the voting agreement, each of Steven Smith, Steven Bogen,
Jeffrey Heavirland and Jeffrey Smith has agreed until the termination of the
merger agreement, among other things, not to (a) sell, transfer, pledge, assign
or otherwise dispose of or enter into any arrangement with respect to the
disposition of their shares of Fresh Juice common stock, or (b) deposit any of
their shares of Fresh Juice common stock into a voting trust or enter into a
voting agreement or otherwise grant any voting rights to any other person or
entity with respect to any such securities.


GOVERNMENTAL AND REGULATORY APPROVALS

         Fresh Juice and Saratoga are aware of no other governmental or
regulatory approvals required for the completion of the merger, other than the
filing of a certificate of merger with the secretary of state of Delaware and
compliance with applicable federal and state securities laws.


VOTING AGREEMENT

         In connection with the merger, Fresh Juice, Steven Smith, Steven
Bogen, Jeffrey Heavirland, Jeffrey Smith, Saratoga and Robin Prever, Anthony
Malatino, Warren Lichtenstein have entered into the voting agreement. Pursuant
to the voting agreement, each of Steven Smith, Steven Bogen, Jeffrey Heavirland
and Jeffrey Smith has agreed:


         o   to vote all of his currently owned of Fresh Juice common stock in
             favor of the merger, the merger agreement and the related
             transactions; and

         o   until the termination of the voting agreement or, if the merger is
             completed, the closing of the merger, not to (a) sell, transfer,
             pledge, assign or otherwise dispose of or enter into any
             arrangement with respect to the disposition of his shares of Fresh
             Juice common stock, or (b) deposit any of his shares of Fresh
             Juice common stock into a voting trust, enter into a voting
             agreement or otherwise grant any voting rights to any other person
             or entity with respect to his Fresh Juice common stock; or

         o   for a period commencing on October 13, 1998 and ending on the
             earlier to occur of (a) the third anniversary of the closing or
             (b) the termination of the merger agreement by any party thereto
             pursuant to the terms thereof, not to directly or indirectly,
             through one or more intermediaries or otherwise, participate in
             any transaction in which one or more parties have done or seek to
             do any of the following without the prior written consent of
             Saratoga:

             o   purchase or acquire, or agree to purchase or acquire, any
                 shares of capital stock or other securities of Saratoga;

             o   solicit, or encourage any other person to solicit, proxies or
                 consents of stockholders of Saratoga, or become a
                 "participant" or otherwise engage in any "solicitation" (as
                 such terms are defined under Regulation 14A of the Exchange
                 Act), with respect to any matter

                                       65
<PAGE>

                 in opposition to the recommendation of a majority of the
                 members of the Saratoga board of directors then in office;

             o   acquire or affect, or seek to acquire or affect, control of
                 Saratoga, or influence or seek to influence the management of
                 Saratoga, or directly or indirectly participate in or
                 encourage the formation of any group seeking to influence
                 management or to displace or modify the composition of the
                 Saratoga board of directors;

             o   join a partnership, limited partnership, syndicate or other
                 group within the meaning of Section 13(d) of the Exchange Act
                 for the purpose of acquiring, holding or disposing of any
                 shares of capital stock or other securities of Saratoga;

             o   initiate, propose or otherwise solicit stockholders for the
                 approval of one or more stockholder proposals with respect to
                 Saratoga, as described in Rule 14a-8 under the Exchange Act,
                 irrespective of whether Rule 14a-8 under the Exchange Act is
                 applicable; or

             o   seek to modify the terms of this paragraph, or

         o   to allow Saratoga to act as each Fresh Juice party's true and
             lawful proxy and attorney-in-fact to vote all shares of Fresh
             Juice common stock subject to the voting agreement for the
             approval of the merger, the merger agreement and the related
             transactions, only upon the failure of any Fresh Juice party to do
             so, or

         o   Other than certain options held by Mr. Heavirland to convert all
             options and warrants to purchase Fresh Juice common stock into
             shares of Saratoga Class A common stock in the merger.

         Pursuant to the voting agreement, each of Ms. Prever, Mr. Malatino and
Mr. Lichtenstein has agreed:


         o   to vote all of his or her currently owned shares of Saratoga
             common stock in favor of the issuance of the shares of Saratoga
             Class A common stock in the merger;

         o   until the termination of the voting agreement or, if the merger is
             consummated, the closing of the merger, not to (a) sell, transfer,
             pledge, assign or otherwise dispose of or enter into any
             arrangement with respect to the disposition of their shares of
             Saratoga common stock, or (b) deposit any of their shares of
             Saratoga common stock into a voting trust, enter into a voting
             agreement or otherwise grant any voting rights to any other person
             or entity with respect to their Fresh Juice common stock, and

         o   to allow Fresh Juice to act as each Saratoga party's true and
             lawful proxy and attorney-in-fact to vote all shares of Saratoga
             common stock subject to the voting agreement for the approval of
             the merger, the merger agreement and the related transactions,
             only upon the failure of any Saratoga party to do so.

                                       66

<PAGE>

FINANCING

         As noted above, the completion of the merger is also conditioned upon
the completion of the financing by Saratoga. On September 24, 1998, Saratoga
signed a commitment letter agreement with NationsBank, N.A. The following
paragraphs summarize the provisions of the commitment letter which are material
to the consideration of the merger by the Fresh Juice stockholders.

         NationsBank will provide the following credit facilities to Saratoga:


         o   a revolving line of credit facility in an aggregate principal
             amount of up to $14.0 million, based on lending formulas and
             subject to certain sublimits to be set forth in the definitive
             loan documents;

         o   a term loan facility in an aggregate principal amount of up to
             $8.0 million; and

         o   an interest rate protection product agreement whereby Saratoga and
             NationsBank may enter into interest rate hedging agreements in an
             aggregate notational amount of up to $22.0 million.

Proceeds from the NationsBank Facilities may only be used by Saratoga to
finance the merger, Saratoga's capital expenditures, certain other permitted
acquisitions and working capital.

         The initial funding of the facilities is subject to satisfaction of
the following conditions precedent plus any other conditions precedent deemed
appropriate by NationsBank, as agent for NationsBank and such other lenders who
may participate in providing the facilities:


         o   No additional information shall have come to the attention of the
             agent which shall lead it to believe that the information
             previously provided with respect to Saratoga or Fresh Juice shall
             be deemed to be untrue, incomplete or misleading in any respect.

         o   Definitive documentation with respect to the facilities
             satisfactory to the agent shall have been negotiated, executed and
             delivered.

         o   The agent shall have received (a) satisfactory opinions of counsel
             to Saratoga and the other obligors under the facilities, which
             shall cover, among other things, authority, legality, validity,
             binding effect and enforceability of the documents for the
             facilities, and such corporate resolutions, certificates and other
             documents as the agent shall reasonably require and (b)
             satisfactory evidence that the lenders hold perfected liens in all
             collateral for the facilities, subject to no other liens except
             for permitted liens to be determined.

         o   There shall not have occurred a material adverse change since
             December 31, 1997 in the business, assets, operations, conditions
             (financial or otherwise) or prospects of Saratoga, its
             subsidiaries or in the facts and information regarding such
             entities as represented to the date of the commitment letter.

         o   There shall not have occurred any action, suit, investigation or
             proceeding pending or threatened in any court or before any
             arbitrator or governmental authority that purports to affect
             Saratoga or its subsidiaries or any transaction contemplated
             hereby, and that could have a material adverse effect on Saratoga
             or its subsidiaries or any transaction contemplated hereby or on
             the ability of Saratoga and its subsidiaries to perform their
             obligations under the documents to be executed in connection with
             the facilities.

                                       67

<PAGE>

         o   Saratoga and its subsidiaries shall be in compliance with all
             existing financial obligations.

         o   There shall not have occurred any disruption or adverse change in
             the financial or capital markets generally which the agent, in its
             sole reasonable discretion, deems material in connection with the
             syndication of the facilities.

         o   The agent shall have received and reviewed, with results
             satisfactory to the agent and its counsel, information regarding
             litigation, tax, accounting, labor, insurance, pension liabilities
             (actual or contingent), real estate lease, material contracts,
             debt agreements, property ownership, and contingent liabilities of
             Saratoga and its subsidiaries.


FEDERAL INCOME TAX CONSEQUENCES

         The following is a discussion of the material federal income tax
consequences to Fresh Juice and its stockholders of the merger. The discussion
is based on currently existing provisions of the Internal Revenue Code,
treasury regulations thereunder, current administrative rulings and court
decisions. All of the foregoing are subject to change (possibly on a
retroactive basis) and any such change could affect the continuing validity of
this discussion. The federal income tax discussions set forth below may not be
applicable to certain classes of taxpayers, including insurance companies,
securities dealers, financial institutions, foreign persons, persons who
acquired shares of Fresh Juice common stock pursuant to the exercise of
employee stock options or rights or otherwise as compensation, and persons who
are holders of employee stock options or warrants, and persons in special
situations, including persons who hold shares of Fresh Juice common stock as
part of a hedging transaction, conversion transaction or straddle. The
following discussion assumes that Fresh Juice stockholders hold such stock as
capital assets, which is generally for investment. Fresh Juice stockholders are
urged to consult their tax advisors as to their respective personal tax
situations, including the applicability and effect of state, local and other
tax laws.


         The merger

         For each holder of Fresh Juice common stock, the merger will be a
taxable transaction for federal income tax purposes and probably also will be a
taxable transaction under applicable state, local and other income tax laws. A
holder of Fresh Juice common stock will recognize capital gain or loss equal to
the difference between (a) its tax basis in the Fresh Juice common stock
surrendered and (b) the sum of (1) the cash received, plus (2) the fair market
value of the Saratoga Class A common stock received. The fair market value of
the Saratoga Class A common stock will be determined on the date of the
exchange pursuant to the merger, which may not equal the value used to
determine the number of Saratoga Class A common stock to be received in the
merger. Gain or loss must be determined separately for each block of Fresh
Juice common stock acquired at the same cost in a single transaction
surrendered in connection with the merger. Any such capital gain or loss will
be treated as long-term capital gain or loss if such shares were held for more
than 12 months. In the case of an individual, any such short-term capital gain
will be taxable at ordinary income tax rates of up to 39.6%, and any such
long-term capital gain will be taxable at the maximum rate of 20%. The maximum
capital gain tax rate for a corporation currently is the same as the maximum
tax rate on ordinary income. Capital loss recognized by a corporation may only
offset capital gain, and capital loss recognized by an individual may only
offset capital gain, plus $3,000 of other income.

         Any Saratoga Class A common stock received by a holder of Fresh Juice
common stock in exchange for Fresh Juice common stock will have a tax basis
equal to the fair market value of each Saratoga Class A common stock received
at the time of the effective time of the merger and will commence a new holding
period for that Saratoga Class A common stock.

                                       68

<PAGE>

         Fresh Juice options and warrants

         The exchange by a holder of any Fresh Juice options and warrants of
such Fresh Juice options and warrants for Saratoga Class A common stock will be
a taxable event with respect to the holder.


         Backup withholding

         Payments in respect of Fresh Juice common stock may be subject to
informational reporting to the IRS and to a 31% backup withholding tax. Backup
withholding will not apply, however, to a payment to Fresh Juice stockholder or
other payee if such shareholder or payee completes and returns a Form W-9 or
otherwise establishes an exemption from backup withholding.

         Loss of net operating loss carryforwards

         Saratoga expects that the merger will not result in an ownership
change of Saratoga and Fresh Juice under Section 382 of the Internal Revenue
Code. However, future stock issuances may result in an ownership change of
Saratoga under Section 382. Section 382 contains rules that limit the ability
of a company to offset pre-ownership change net operating losses and credit
carryovers against post-ownership change taxable income. As a result,
Saratoga's net operating loss carryforwards and Fresh Juice's net operating
loss carryforwards could be severely limited in the future for use to offset
any income of Saratoga or Fresh Juice in any particular year.

         FRESH JUICE STOCKHOLDERS SHOULD NOTE THAT SARATOGA HAS NOT OBTAINED,
AND WILL NOT OBTAIN, A RULING FROM THE IRS OR AN OPINION OF COUNSEL REGARDING
THE MATTERS DESCRIBED HEREIN. EACH FRESH JUICE STOCKHOLDER IS URGED TO CONSULT
HIS, HER OR ITS TAX ADVISOR WITH RESPECT TO THE TAX CONSEQUENCES TO THE
STOCKHOLDER OF THE PROPOSED TRANSACTIONS, INCLUDING FEDERAL, STATE AND LOCAL
TAX CONSEQUENCES.


ACCOUNTING TREATMENT

         The merger will be accounted for as a purchase for accounting and
financial reporting purposes with Saratoga viewed as the acquiring company.
Purchase accounting for a merger is similar to the accounting treatment used in
the acquisition of any asset group. The fair market value of the consideration
(cash, stock, debt securities, etc.) given by the acquiring company is used as
the valuation basis of the merger. The assets and liabilities of the acquired
company are revalued to their respective fair market values at the date of the
merger. The financial statements of the acquiring company will reflect the
combined operations from the date of the merger.

                                       69

<PAGE>

SARATOGA SUMMARY HISTORICAL FINANCIAL DATA

         We have set forth selected historical financial data for Saratoga
below, for the periods and at the dates indicated. The historical consolidated
financial data for each of the years in the five-year period ended December 31,
1997, is derived from Saratoga's historical consolidated financial statements
that have been audited and reported upon by PricewaterhouseCoopers LLP,
independent public accountants. The historical consolidated financial data for
each of the nine-month periods ended September 30, 1997 and September 30, 1998
have not been audited. Such data reflects all adjustments, consisting solely of
normal recurring adjustments, which are, in the opinion of management,
necessary for a fair presentation of such data for the interim periods to which
they relate. You should be aware that results for interim periods cannot be
used to project the results of any other interim period or for the year as a
whole. You should read the information in the table in conjunction with the
Company's historical financial statements and the notes to the financial
statements and other financial information regarding the Company provided with
these materials.


                           SARATOGA SUMMARY HISTORICAL FINANCIAL DATA

<TABLE>
<CAPTION>
                                                       YEAR ENDED
                        ------------------------------------------------------------------------
                          DECEMBER 31,   DECEMBER 31,   DECEMBER 31,  DECEMBER 31,  DECEMBER 31,
                              1993           1994           1995          1996          1997
                        ------------------------------------------------------------------------
<S>                         <C>            <C>            <C>           <C>           <C>       
REVENUE
Total revenue..........     $3,643,742     $6,235,408     $3,265,314    $4,374,825    $6,270,691

Cost of goods sold,
exclusive of depreciation
and amortization and    
equipment lease expense      2,659,417      4,633,071      2,395,464     2,749,121     3,762,549

OPERATING EXPENSES:

Marketing and sales....      1,941,853      1,853,344        601,887       489,701       388,709

General and administrative
expense................      1,480,052      1,676,937        992,138       906,885     1,044,960

Depreciation, amortization 
and equipment lease expense    270,623        319,998        338,714       442,143       393,876

Write-off of Sample
Goodwill...............             --        222,000             --            --            --
                          ------------   ------------   ------------  ------------  ------------
Operating  (loss)
income.................    (2,708,203)    (2,469,852)    (1,062,889)     (213,025)       680,597

OTHER INCOME (EXPENSE):

Commission  income.....             --             --        121,196        75,490       126,735

Interest income........         50,746         49,586         21,215         4,969        52,259

Interest expense.......       (33,090)       (31,850)        (1,334)      (14,893)      (47,004)

Net loss on disposal of
equipment..............       (48,500)       (70,781)        (1,618)            --            --
                          ------------   ------------   ------------  ------------  ------------
Loss before minority
interest...............    (2,739,047)    (2,522,897)      (923,430)            --            --

Income applicable to
minority interest......         61,119         53,051             --            --            --
                          ------------   ------------   ------------  ------------  ------------
Provision for income taxes          --             --             --            --         7,959
Net (loss) income......   $(2,677,928)   $(2,469,846)     $(923,430)    $(147,459)      $804,628
                          ============   ============   ============  ============  ============
PER SHARE DATA

Net (loss) income per
common share,
   Basic...............        $(1.39)        $(0.94)        $(0.35)       $(0.06)         $0.28
                               =======        =======        =======       =======         =====
   Diluted.............        $(1.39)        $(0.94)        $(0.35)       $(0.06)         $0.25
                               =======        =======        =======       =======         =====
Weighted average number of
common shares outstanding,   
   Basic...............      1,920,000      2,614,377      2,626,179     2,626,651     2,924,589
                                           ==========     ==========     =========     =========
   Diluted.............      1,920,000      2,614,377      2,626,179     2,626,651     3,380,440
                             =========      =========      =========     =========     =========
</TABLE>

                                      70
<PAGE>

        SARATOGA SUMMARY HISTORICAL FINANCIAL DATA (CONTINUED)

<TABLE>
<CAPTION>
                                       NINE MONTHS ENDED (UNAUDITED)
                                      --------------------------------
                                       SEPTEMBER 30,   SEPTEMBER 30,
                                           1997             1998
                                      --------------- ----------------
REVENUE
<S>                                        <C>              <C>       
Total revenue............                  $5,057,276       $7,359,818
Cost of goods sold,
exclusive of depreciation
and amortization and
equipment lease expense..                   3,081,563        4,469,732

OPERATING EXPENSES:

Marketing and sales......                     278,881          591,924
General and administrative
expense..................                     772,975          753,530
Depreciation, amortization
and equipment lease
expense..................                     290,042          419,783
                                           ----------       ----------
Operating  (loss)
income...................                     633,815        1,124,849

OTHER INCOME (EXPENSE):

Commission  income.......                     105,143           89,660
Interest income..........                      30,848          128,332
Interest expense.........                     (27,274)         (59,194)
                                           ----------       ----------
Provision for income taxes                      7,959           17,600
Net (loss) income........                    $734,573       $1,266,047
                                             ========       ==========
PER SHARE DATA

Net (loss) income per
common share,
   Basic.................                       $0.25            $0.40
                                                =====            =====
   Diluted...............                       $0.22            $0.36
                                                =====            =====
Weighted average number
of common shares
outstanding,
   Basic.................                   2,910,519        3,164,515
                                            =========        =========
   Diluted...............                   3,370,686        3,696,156
                                            =========        =========
</TABLE>

                                       71

<PAGE>

<TABLE>
<CAPTION>
                                      SARATOGA SUMMARY HISTORICAL FINANCIAL DATA (CONTINUED)
                         -----------------------------------------------------------------------------
                                                              AS OF
                         -----------------------------------------------------------------------------
                          DECEMBER 31,    DECEMBER 31,   DECEMBER 31,   DECEMBER 31,    DECEMBER 31,
                              1993            1994           1995           1996            1997
                         -----------------------------------------------------------------------------
<S>                           <C>            <C>            <C>             <C>             <C>       
BALANCE SHEET DATA
Total assets............      $6,391,129     $3,915,280     $2,990,376      $2,629,888      $5,704,819
Working capital.........      $3,039,336     $1,004,696     $  255,298      $  386,670      $2,512,738
Long-term obligations...      $  106,149     $        0     $        0      $    7,455      $1,501,208
Stockholders' equity....      $5,627,301      3,180,482     $2,176,389      $2,014,471      $2,914,024

FINANCIAL RATIOS AND
OTHER DATA
Current ratio...........            6.03           2.37           1.31            1.64            2.95
(Loss) return on average
assets..................           (.59)          (.48)          (.27)           (.05)             .19
(Loss) return on average
stockholders' equity....           (.68)          (.56)          (.34)           (.06)             .33
Book value per share at
year end................           $2.07          $1.17          $0.80           $0.74           $0.98
Weighted shares
outstanding,
   Basic................       1,920,000      2,614,377      2,626,179       2,626,651       2,924,589
                               =========      =========      =========       =========       =========
   Diluted..............       1,920,000      2,614,377      2,626,179       2,626,651       3,380,440
                               =========      =========      =========       =========       =========
</TABLE>

<TABLE>
<CAPTION>


                                                                                 AS OF
                                                                              (UNAUDITED)
                                                                    --------------------------------
                                                                     SEPTEMBER 30,    SEPTEMBER 30,
                                                                          1997            1998
                          --------------------------------------------------------------------------
<S>                                                                       <C>             <C>       
BALANCE SHEET DATA
Total assets.............                                                 $4,820,460      $7,217,130
Working capital..........                                                 $2,790,943      $3,231,161
Long-term obligations....                                                 $1,502,969      $1,534,423
Stockholders' equity.....                                                 $2,837,718      $4,693,071

FINANCIAL RATIOS AND
OTHER DATA
Current ratio............                                                       6.82            4.26
(Loss) return on average
assets...................                                                        .20             .19
(Loss) return on average
stockholders' equity.....                                                        .30             .33
Book value per share at
year end.................                                                      $0.96           $1.48
Weighted shares
outstanding,
   Basic.................                                                  2,910,519       3,164,515
                                                                           =========       =========
   Diluted...............                                                  3,370,686       3,696,156
                                                                           =========       =========
</TABLE>

                                                       72

<PAGE>

FRESH JUICE SUMMARY HISTORICAL CONSOLIDATED FINANCIAL DATA

         We have set forth selected historical consolidated financial data for
Fresh Juice below. The historical consolidated financial data for each of the
years in the five-year fiscal period ended November 30, 1997, is derived from
Fresh Juice's historical consolidated financial statements which have been
audited and reported upon by KPMG Peat Marwick LLP, independent certified
public accountants. The historical consolidated financial data for each of the
nine-month periods ended August 31, 1997 and August 31, 1998 has not been
audited. Such data reflects all adjustments, consisting solely of normal
recurring adjustments, which are, in the opinion of management, necessary for a
fair presentation of such data for the interim periods to which they relate.
You should be aware that results for interim periods are not necessarily
indicative of results to be expected for any other interim period or for the
year as a whole. You should read the information in the table in conjunction
with Fresh Juice's historical financial statements and the notes to the
financial statements and other financial information provided with these
materials.

                 FRESH JUICE SUMMARY HISTORICAL CONSOLIDATED FINANCIAL DATA

<TABLE>
<CAPTION>
                                                                         YEAR ENDED
                             ----------------------------------------------------------------------------------------------
                                  NOVEMBER 30,        NOVEMBER 30,       NOVEMBER 30,      NOVEMBER 30,       NOVEMBER 30,
                                      1993               1994                1995              1996               1997
                             ----------------------------------------------------------------------------------------------
<S>                                 <C>                 <C>                <C>              <C>                <C>        
OPERATING RESULTS
Net sales...................        $8,265,588          $8,171,803         $9,219,184       $19,958,022        $41,382,836
Cost of goods sold..........         4,639,740           5,163,806          6,035,483        15,886,417         30,035,386
Selling, general and 
administrative expense......         2,367,523           2,451,055          2,820,356         4,984,642          8,801,423
                                     ---------           ---------          ---------         ---------          ---------
Operating earnings (loss)...         1,258,325             556,942            363,345          (913,037)         2,546,027
Interest expense............                --                  --            (24,355)         (139,502)          (536,851)
Interest and other income, net          87,360              88,292            104,104            63,496            132,296
                                        ------              ------            -------            ------            -------
Earnings (loss) before provision
(benefit for income taxes...         1,345,685             645,234            443,094          (989,043)         2,141,472
Provision (benefit) for 
income taxes ...............           549,193             256,396            172,051           (60,000)           774,149
                                       -------             -------            -------          --------            -------
Net earnings (loss).........          $796,492            $388,838           $271,043        $ (929,043)        $1,367,323
                                      ========            ========           ========        ==========         ==========
PER SHARE DATA
Net earnings (loss) per common
share,                       
   Basic....................             $0.22               $0.11              $0.08            $(0.20)             $0.21
                                         =====               =====              =====            =======             =====
   Diluted..................             $0.22               $0.11              $0.07            $(0.20)             $0.21
                                         =====               =====              =====            =======             =====
Weighted average number of
common shares outstanding,
   Basic....................         3,602,356           3,554,862          3,552,462         4,601,349          6,466,731
                                     =========           =========          =========         =========          =========
   Diluted..................         3,602,356           3,612,679          3,887,740         4,620,000          6,471,535
                                     =========           =========          =========         =========          =========
BALANCE SHEET DATA
Total assets................        $4,773,181          $4,858,799         $6,508,237       $15,281,472        $22,093,344
Working capital.............        $3,895,114          $4,112,211         $3,919,590       $   624,104        $ 1,319,323
Long-term debt and obligations      $       --          $       --         $1,529,168        $1,524,562         $3,597,151
Stockholders' equity........        $3,990,353          $4,379,191         $4,640,301        $9,921,258        $12,163,257
</TABLE>

                                                        73

<PAGE>

     FRESH JUICE SUMMARY HISTORICAL CONSOLIDATED FINANCIAL DATA (CONTINUED)

<TABLE>
<CAPTION>
                                                     NINE MONTHS ENDED
                                             -------------------------------
                                              AUGUST 31,         AUGUST 31,
                                                 1997               1998
                                             -------------------------------
<S>                                           <C>                <C>        
OPERATING RESULTS
Net sales.............................        $31,491,349        $28,649,567
Cost of goods sold....................         22,639,803         21,000,420
Selling, general and administrative
expense ..............................          6,481,003          6,429,154
                                                ---------          ---------
Operating earnings (loss).............          2,370,543          1,219,993
Interest expense......................           (401,345)          (367,113)
Interest and other income, net........             39,878             78,040
                                                   ------             ------
Earnings (loss) before provision (benefit 
for income taxes......................          2,009,076            930,920
Provision (benefit) for income taxes..            518,796            414,557
                                                  -------            -------
Net earnings (loss)...................         $1,490,280           $516,363
                                               ==========           ========
PER SHARE DATA
Net earnings (loss) per common share,
   Basic..............................              $0.23              $0.08
                                                    =====              =====
   Diluted............................              $0.23              $0.08
                                                    =====              =====
Weighted average number of common shares
outstanding,
   Basic..............................          6,466,731          6,466,731
                                                =========          =========
   Diluted............................          6,466,731          6,474,818
                                                =========          =========
BALANCE SHEET DATA
Total assets..........................        $22,609,273        $22,838,521
Working capital.......................         $1,507,594         $1,815,916
Long-term debt and obligations........         $3,750,825         $3,197,095
Stockholders' equity..................        $12,168,183        $12,679,620
</TABLE>

                                       74

<PAGE>

SUMMARY UNAUDITED PRO FORMA CONSOLIDATED FINANCIAL DATA

         The pro forma (unaudited) consolidated balance sheet as of September
30, 1998 set forth below presents the financial position of Saratoga as if the
merger agreement and the related financing had occurred on September 30, 1998.
The pro forma (unaudited) consolidated statements of operations for the nine
months ended September 30, 1998 and the year ended December 31, 1997 set forth
below present the results of operations of Saratoga for such period and such
year as if the consummation of the merger agreement and the related financing
had occurred as of January 1, 1997.

         Because Saratoga and Fresh Juice have different fiscal years,

         o   Saratoga's balance sheet as of September 30, 1998 has been
             combined, with appropriate adjustments, with Fresh Juice's balance
             sheet as of August 31, 1998.

         o   Saratoga's results for the nine months ended September 30, 1998
             have been combined, with appropriate adjustments, with Fresh
             Juice's results for the nine months ended August 31, 1998.

         o   Saratoga's results for the year ended December 31, 1997 have been
             combined, with appropriate adjustments, with Fresh Juice's results
             for the fiscal year ended November 30, 1997.


         The pro forma financial statements do not indicate the results that
would have been achieved if the consummation of the merger agreement and the
related financing had been effected on the dates indicated. The pro forma
financial statements do not indicate the results which may be achieved in the
future.

         The pro forma financial statements should be read in conjunction with
the financial statements of Saratoga and Fresh Juice appearing elsewhere or
incorporated in this document.

                                       75

<PAGE>

          Preliminary allocations have been made to reflect the estimated asset
values and related tax effects. These amounts as well as the estimated purchase
price will be adjusted as additional analysis is performed and information is
received. The preliminary assumptions and estimates used in the preparation of
the pro forma consolidated financial statements include the following (amounts
in thousands):

         o   Funds used to acquire Fresh Juice and to pay certain acquisition
             and financing related costs have been provided from borrowings
             under Saratoga's $22,000 credit facility or have previously been
             accrued. Approximately $14,119 has been borrowed at a weighted
             average interest rate of approximately 8.4%. Accordingly, interest
             expense has been adjusted to reflect the amount that would have
             been paid on borrowings, related commitment fees and the
             amortization of financing costs.

         o   The excess purchase price over the fair market value of the assets
             or goodwill is being amortized over a 25-year period. Total
             amortization of goodwill for the nine months ended September 30,
             1998 and the twelve months ended December 31, 1997 approximate
             $416 and $555, respectively.

         o   Property, plant and equipment are carried at Fresh Juice's
             recorded cost of which $2,426 was included on the books of Fresh
             Juice as of November 30, 1996 based upon an independent appraisal.

         o   Trademark, patents and other intangibles are carried at Fresh
             Juice's recorded cost, of which $805 was included on the books of
             Fresh Juice as of November 30, 1996, based upon an independent
             appraisal.

         o   The provision for income taxes has been adjusted to reflect the
             tax effects of pro forma adjustments.

         o   Income per share has been computed to include the issuance of
             2,133,553 shares of Saratoga Class A common stock.


         The estimated purchase price in the merger of Fresh Juice of $21,750
is comprised of:


         o   A payment of $2.24 for each of the 6,347,831 outstanding
             shares of Fresh Juice common stock........................$14,247

         o   The issuance of 0.33 shares of Saratoga Class A common
             stock for each of the 6,347,831 outstanding shares of
             Fresh Juice common stock and the issuance of certain
             additional shares, all at $2.50 per share...................5,334

         o   The settlement of Fresh Juice employment agreements,
             options and transactions costs..............................2,170
                                                                       -------
                                                                       $21,750
                                                                       =======

                                       76

<PAGE>

<TABLE>
<CAPTION>
                                    PRO FORMA (UNAUDITED) CONSOLIDATED BALANCE SHEET
                                                   SEPTEMBER 30, 1998
                                    (AMOUNTS IN THOUSANDS, EXCEPT SHARE INFORMATION)

ASSETS                                                                                   PRO FORMA
                                                SARATOGA           FRESH JUICE          ADJUSTMENTS           PRO FORMA
                                                --------           -----------          -----------           ---------
<S>                                           <C>                 <C>                 <C>                   <C>          
Cash and cash equivalents...............      $       1,747       $           83      $             -       $       1,830
Short term investments..................                597                    -                    -                 597
Accounts receivable, net................              1,115                3,470                    -               4,585
Inventories.............................                704                3,455                1,180               5,339
Current portion of note receivable......                                     101                    -                 101
Current deferred income taxes...........                                     186                 (186)                  -
Prepaid income tax......................                                     113                    -                 113
Prepaid expenses and other current 
assets .................................                 58                  412                    -                 470
                                              -------------       --------------      ---------------       -------------
         Total current assets...........      $       4,221       $        7,820      $           994       $      13,035

Property, plant and equipment, net......              1,419                6,894                    -               8,313
Deferred financing costs, net...........                308                    -                  465                 773
Goodwill................................                  -                6,619                7,172              13,791
Note receivable.........................                400                  378                    -                 778
Deferred acquisition costs..............                498                                       498                   -
Trademarks, patents, and other
intangibles, net........................                  -                1,014                    -               1,014
Other assets............................                371                  114                 (345)                140
                                              -------------       --------------      ---------------       -------------
         Total assets...................      $       7,217       $       22,839      $         7,788       $      37,844
                                              =============       ==============      ===============       =============

LIABILITIES AND STOCKHOLDERS' EQUITY

Note payable............................      $           -       $        1,780      $             -       $       1,780
Current portion of long term debt and
capital leases..........................                 11                  663                    -                 674
Accounts payable and accrued liabilities                979                3,546                1,840               6,365
Accrued income taxes....................                  -                   15                    -                  15
                                              -------------       --------------      ---------------       -------------
         Total current liabilities......                990                6,004                1,840               8,834

Subordinated convertible note...........              1,500                                         -               1,500
Long term debt and capital leases.......                 34                3,197               14,119              17,350
Deferred income taxes...................                  -                  824                 (824)                  -
Deferred rent...........................                  -                  134                    -                 134
                                              -------------       --------------      ---------------       -------------
         Total liabilities..............      $       2,524       $       10,159      $        15,135       $      27,818
                                              =============       ==============      ===============       =============

Common stock............................                 32                   67                  (46)                 53
Paid in capital.........................              9,858                9,454               (4,141)             15,171
Treasury stock, at cost.................                  -                 (285)                 285                   -
(Accumulated deficit)/Retained earnings
                                                     (5,197)               3,444               (3,444)             (5,197)
                                              -------------       --------------      ---------------       -------------
Total stockholders' equity..............              4,693               12,680               (7,346)             10,027
                                              -------------       --------------      ---------------       -------------
Total liabilities and stockholders'     
equity..................................      $       7,217       $       22,839      $         7,788       $      37,844
                                              =============       ==============      ===============       =============
</TABLE>

                                       77
<PAGE>

           PRO FORMA (UNAUDITED) CONSOLIDATED STATEMENT OF OPERATIONS
                  FOR THE NINE MONTHS ENDED SEPTEMBER 30, 1998
                 (AMOUNTS IN THOUSANDS, EXCEPT PER SHARE DATA)

<TABLE>
<CAPTION>
                                                                                             PRO FORMA
                                                   SARATOGA            FRESH JUICE          ADJUSTMENTS           PRO FORMA
                                                   --------            -----------          -----------           ---------
<S>                                            <C>                   <C>                  <C>                   <C>           
Net sales................................      $          7,360      $        28,649      $              -      $       36,009
Cost of goods sold.......................                 4,470               20,227                     -              24,697
                                               ----------------      ---------------      ----------------      --------------
         Gross profit....................                 2,890                8,422                     -              11,312

Selling general and administrative 
expense .................................                 1,345                6,008                     -               7,353
Depreciation, amortization and equipment
lease expense............................                   420                1,194                   139               1,753
                                               ----------------      ---------------      ----------------      --------------
         Operating income................                 1,125                1,220                  (139)              2,206

Other income (expense):
Other....................................                    90                   38                     -                 128
Interest income..........................                   128                   40                     -                 168
Interest expense.........................                   (59)                (367)               (1,206)             (1,632)
                                               ----------------      ---------------      ----------------      --------------
         Other income (expense), net.....                   159                 (289)               (1,206)             (1,336)

Income before income taxes...............                 1,284                  931                (1,345)                870
Provision for income taxes...............                    18                  415                  (433)                  -
                                               ----------------      ---------------      ----------------      --------------
Net income...............................      $          1,266      $           516      $           (912)     $          870
                                               ================      ===============      ================      ==============

Income per share:
  Basic..................................                                                                       $         0.16
                                                                                                                ==============
  Diluted................................                                                                       $         0.16
                                                                                                                ==============

Weighted average number of shares
outstanding:
  Basic..................................                                                                            5,298,068
                                                                                                                ==============
  Diluted................................                                                                            5,401,138
                                                                                                                ==============
</TABLE>

                                                        78

<PAGE>

           PRO FORMA (UNAUDITED) CONSOLIDATED STATEMENT OF OPERATIONS
                      FOR THE YEAR ENDED DECEMBER 31, 1997
                 (AMOUNTS IN THOUSANDS, EXCEPT PER SHARE DATA)

<TABLE>
<CAPTION>
                                                                                                PRO FORMA
                                                     SARATOGA            FRESH JUICE           ADJUSTMENTS         PRO FORMA
                                                     --------            -----------           -----------         ---------
<S>                                               <C>                  <C>                   <C>                  <C>         
Net sales..................................       $        6,271       $        41,383       $             -      $     47,654
Cost of goods sold.........................                3,763                28,992                 1,180            33,935
                                                  --------------       ---------------       ---------------      ------------
         Gross profit......................                2,508                12,391                (1,180)           13,719

Selling general and administrative expense.                1,434                 8,224                     -             9,658
Depreciation, amortization and equipment
lease expense..............................                  394                 1,620                   185             2,199
                                                  --------------       ---------------       ---------------      ------------
         Operating Income..................                  680                 2,547                (1,365)            1,862

Other income (expense):
Commission income..........................                  127                     -                     -               127
Interest income............................                   52                   132                     -               184
Interest expense...........................                  (47)                 (537)               (1,608)           (2,192)
                                                  --------------       ---------------       ---------------      ------------
         Other income (expense), net.......                  132                  (405)               (1,608)           (1,881)

Income before income taxes.................                  812                 2,142                (2,973)              (19)
Provision for income taxes.................                    8                   774                  (782)                -
                                                  --------------       ---------------       ---------------      ------------
Net income (loss)..........................       $          804       $         1,368       $        (2,191)     $        (19)
                                                  ==============       ===============       ===============      ============

Income per share:
   Basic...................................                                                                       $       0.00
                                                                                                                  ============
   Diluted.................................                                                                       $       0.00
                                                                                                                  ============

Weighted average number of shares 
outstanding:
   Basic...................................                                                                          5,058,142
                                                                                                                  ============
   Diluted.................................                                                                          5,058,142
                                                                                                                  ============
</TABLE>

                                                      79

<PAGE>

COMPARATIVE PER SHARE DATA

         The following table sets forth

         o   historical income (loss) and book value per share for Saratoga,
             derived from Saratoga's public filings

         o   historical income (loss) and book value per share for Fresh Juice,
             derived from Fresh Juice's public filings

         o   unaudited pro forma combined income (loss) and book value per
             share for Saratoga and equivalent pro forma per share data by
             Fresh Juice. This information shows how 1 share of Saratoga common
             stock would have participated in the income from continuing
             operations and book value if the merger had been completed on
             January 1, 1997.

         Pro forma amounts are computed to include the issuance of 2,133,553
shares of Saratoga's Class A common stock in connection with the merger as if
it had occurred as of January 1, 1997. Pro forma book value per share is
computed as the pro forma stockholder equity divided by the number of shares of
Saratoga Class A common stock outstanding as of December 31, 1997 and September
30, 1998 plus the 2,133,553 shares of Saratoga Class A common stock to be
issued in the merger, as if the shares were issued at January 1, 1997.

         The comparative per share data should be read in conjunction with the
financial statements of Saratoga and Fresh Juice appearing elsewhere or
incorporated in this document.

<TABLE>
<CAPTION>
                                                 YEAR ENDED         NINE MONTHS ENDED
                                              DECEMBER 31, 1997    SEPTEMBER 30, 1998
                                              -----------------    ------------------
<S>                                              <C>                    <C>     
Historical:

Saratoga
         Net income per share from continuing 
         operations:
         Basic                                   $    0.28              $   0.40
                                                 ---------              --------
         Diluted                                 $    0.25              $   0.36
                                                 ---------              --------
         Book value per share                    $    0.98              $   1.48
                                                 ---------              --------
Fresh Juice                                                             
         Net income per share from continuing                           
         operations:                                                    
         Basic                                   $    0.21              $   0.08
                                                 ---------              --------
         Diluted                                 $    0.21              $   0.08
                                                 ---------              --------
         Book value per share                    $    1.82              $  1.96
                                                 ---------              --------
Pro forma:                                                              

         Net income per share from continuing                           
         operations:                                                    
         Basic                                   $    0.00              $   0.16
                                                 ---------              --------
         Diluted                                 $    0.00              $   0.16
                                                 ---------              --------
         Book value per share                    $    1.97              $   1.89
                                                 ---------              --------
Equivalent pro forma per share data for                                 
fresh juice:                                                            

         Basic                                   $   (0.00)             $   0.05
                                                 ---------              --------
         Diluted                                 $   (0.00)             $   0.05
                                                 ---------              --------
         Book value per share                    $    0.65              $   0.56
                                                 ---------              --------
</TABLE>

                                      80
<PAGE>

                     MARKET PRICE DATA AND DIVIDEND POLICY

SARATOGA

         The Saratoga Class A common stock is traded over-the-counter and is
quoted on the Nasdaq SmallCap Market under the symbol "TOGA".

         The table below sets forth the high and low closing sale prices for
the Saratoga Class A common stock as reported by the Nasdaq SmallCap Market for
the quarterly periods indicated.



1996                                           HIGH             LOW
- ----                                           ----             ---
First fiscal quarter.....................     $2.25            $1.375
Second fiscal quarter....................     $3.50           $1.3125
Third fiscal quarter.....................     $2.50            $1.125
Fourth fiscal quarter....................    $1.875            $0.875

1997                                           HIGH             LOW
- ----                                           ----             ---
First fiscal quarter.....................     $7.75            $0.875
Second fiscal quarter....................     $6.00            $2.125
Third fiscal quarter.....................   $3.4375            $2.125
Fourth fiscal quarter....................     $3.75             $2.00

1998                                           HIGH             LOW
- ----                                           ----             ---
First fiscal quarter.....................    $3.875           $2.0625
Second fiscal quarter....................   $3.5625             $2.75
Third fiscal quarter.....................     $3.25            $2.125
Fourth fiscal quarter....................     $2.75            $1.625


         Saratoga has never paid cash dividends on the Saratoga Class A common
stock. Saratoga expects that for the foreseeable future it will follow a policy
of retaining earnings to finance the development of its business, including for
working capital and to fund capital expenditures. Saratoga also anticipates
that the Facilities will also restrict payment of dividends to stockholders.

                                       81

<PAGE>

FRESH JUICE

         The Fresh Juice common stock is traded over-the-counter and are quoted
on the Nasdaq SmallCap Market under the symbol "FRSH".

         The table below sets forth the high bid and low bid prices for the
Fresh Juice common stock as reported by the Nasdaq SmallCap Market for the
fiscal quarterly periods indicated.



1996                                                      HIGH          LOW
- ----                                                      ----          ---
First fiscal quarter................................     $3.25         $1.38
Second fiscal quarter...............................     $4.68         $2.25
Third fiscal quarter................................     $3.75         $2.13
Fourth fiscal quarter...............................     $2.88         $1.50

1997                                                      HIGH          LOW
- ----                                                      ----          ---
First fiscal quarter................................     $2.50         $1.62
Second fiscal quarter...............................     $2.31         $1.18
Third fiscal quarter................................     $3.00         $1.38
Fourth fiscal quarter...............................     $4.12         $2.31

1998                                                      HIGH          LOW
- ----                                                      ----          ---
First fiscal quarter................................     $3.06         $2.00
Second fiscal quarter...............................     $3.22         $2.25
Third fiscal quarter................................     $3.00         $1.75
Fourth fiscal quarter...............................     $2.97         $1.88

1999                                                      HIGH          LOW
- ----                                                      ----          ---
First fiscal quarter (through December 21, 1998)....     $2.57         $2.31


         Fresh Juice has never paid cash dividends on the Fresh Juice common
stock.

                                      82

<PAGE>

                     DESCRIPTION OF SARATOGA CAPITAL STOCK


         The authorized capital stock of Saratoga presently consists of
50,000,000 shares of Saratoga Class A common stock, 2,000,000 shares of
Saratoga Class B common stock, and 5,000,000 shares of preferred stock.


SARATOGA CLASS A COMMON STOCK

         Each outstanding share of Saratoga Class A common stock entitles the
holder to 1 vote, either in person or by proxy, on each matter presented to
Saratoga Stockholders for a vote. Holders of Saratoga Class A common stock are
entitled to receive ratably such distributions as may be declared on the
Saratoga Class A common stock by the Saratoga board of directors in its
discretion from funds legally available therefor. In the event of the
liquidation, dissolution or winding up of Saratoga, holders of Saratoga Class A
common stock are entitled to share ratably in all assets remaining after
payment of all debts and other liabilities. Holders of Saratoga common stock
have no subscription, redemption, conversion or preemptive rights. Matters
submitted for stockholder approval generally require authorization by a
majority of the votes cast by the holders of shares entitled to vote thereon,
unless a greater vote is required by Saratoga's charter or other provisions of
Delaware law. Holders of Saratoga Class A common stock have no cumulative
voting rights, and, accordingly, the holders of a majority of the outstanding
Saratoga common stock have the ability to elect all of the directors. The
outstanding shares of Saratoga common stock are, and the Saratoga common stock
to be issued in the merger will be, when issued, fully paid and nonassessable.

         As of December 16, 1998, the Saratoga record date, Saratoga had
2,646,139 shares of Saratoga Class A common stock outstanding and 1,628
stockholders of record.


SARATOGA CLASS B COMMON STOCK

         Each outstanding share of Saratoga Class B common stock entitles the
holder to 5 votes, either in person or by proxy, on each matter presented to
Saratoga stockholders for a vote. Each Saratoga Class B common stock may, at
any time, be converted at the election of the holder thereof into one fully
paid and nonassessable share of Saratoga Class A common stock. Other than with
respect to the number of votes and this conversion option, the Saratoga Class A
common stock and Saratoga Class B common stock are identical.

         As of December 16, 1998, the Saratoga record date, Saratoga had
522,955 Saratoga Class B common stock outstanding and 2 stockholders of record.


SARATOGA PREFERRED STOCK

         Saratoga's charter authorizes the Saratoga board of directors, without
stockholder approval, to cause Saratoga to issue from time to time, in one or
more series, Saratoga preferred stock with such designations, preferences and
relative rights as shall be prescribed by resolution of the Saratoga board of
directors. The Saratoga board of directors is authorized to determine the
privileges and restrictions granted to, and imposed upon, each series of
Saratoga preferred stock and to fix the number of shares of any series of
Saratoga preferred stock. The Saratoga board of directors, by its approval of
certain series of Saratoga preferred stock, could adversely affect the voting
power or other rights of the holders of Saratoga common stock, and, by issuing
Saratoga preferred stock with certain voting, conversion, redemption rights or
other terms, could delay, discourage or make more difficult changes of control
or management of Saratoga, without any action of the holders of the Saratoga
common stock.

                                       83

<PAGE>

         As of the date of this document, Saratoga had not designated or issued
any Saratoga preferred stock, and had no plans to do so.


TRANSFER AGENT AND REGISTRAR

         The transfer agent and registrar for the Saratoga common stock is
American Stock Transfer & Trust Company.


                    DESCRIPTION OF FRESH JUICE CAPITAL STOCK


         The authorized capital stock of Fresh Juice presently consists of
30,000,000 shares of Fresh Juice common stock and 7,000,000 shares of preferred
stock.


FRESH JUICE COMMON STOCK

         Each share of outstanding Fresh Juice common stock entitles the holder
to 1 vote, either in person or by written proxy, on all matters presented to
Fresh Juice stockholders for a vote. Holders of Fresh Juice common stock are
entitled to receive ratably such distributions as may be declared on the Fresh
Juice common stock by the Fresh Juice board of directors in its discretion from
funds legally available therefor. In the event of the liquidation, dissolution
or winding up of Fresh Juice, holders of shares of Fresh Juice common stock are
entitled to share ratably in all assets remaining after payment of all debts
and other liabilities. Holders of shares of Fresh Juice common stock have no
subscription, redemption, conversion or preemptive rights. Matters submitted
for stockholder approval generally require a majority vote of the shares
present and voting thereon. The outstanding shares of Fresh Juice common stock
are fully paid and nonassessable.

         As of December 18, 1998, the Fresh Juice record date, Fresh Juice had
6,467,731 shares of Fresh Juice common stock outstanding and 1,098 stockholders
of record.


FRESH JUICE PREFERRED STOCK

         Fresh Juice's charter authorizes the Fresh Juice board of directors to
issue from time to time, shares of Fresh Juice preferred stock in one or more
series, to establish the number of shares in each series, and to fix the
designations, preferences, qualifications, limitations, relative voting rights,
and optional or other special rights by resolution of the Fresh Juice board of
directors. The Fresh Juice board of directors, by its approval of certain
series of Fresh Juice preferred stock could adversely affect the voting power
of the holders of shares of Fresh Juice common stock, and by issuing shares of
Fresh Juice preferred stock with certain voting, conversion, redemption rights
or other terms, could delay, discourage or make more difficult changes of
control or management of Fresh Juice.

         As of the date of this document, Fresh Juice had not designated or
issued any Fresh Juice preferred stock, and has no plans to do so.

         The transfer agent and registrar for the Fresh Juice common stock is
Continental Stock Transfer & Trust Company.

                                       84

<PAGE>

                       COMPARISON OF RIGHTS OF HOLDERS OF
               SARATOGA COMMON STOCK AND FRESH JUICE COMMON STOCK


         Saratoga and Fresh Juice are both Delaware corporations subject to the
provisions of Delaware law. Fresh Juice stockholders, whose rights are governed
by Fresh Juice's charter and bylaws and Delaware law, will, upon the completion
of the merger, become stockholders of Saratoga whose rights will then be
governed by Saratoga's charter and bylaws and Delaware law. The following is a
summary of the material differences in the rights of the stockholders of
Saratoga and Fresh Juice, and is qualified in its entirety by reference to
Saratoga's charter and bylaws, Fresh Juice's charter and bylaws and Delaware
law. Certain topics discussed below are also subject to federal law and the
regulations promulgated thereunder. Copies of Saratoga's charter and bylaws,
Fresh Juice's charter and bylaws are incorporated by reference in this
document, and will be sent to stockholders upon request.


VOTING RIGHTS

         Delaware law. Delaware law provides that the vote or written consent
of the holder of majority of the shares of the then outstanding common stock is
required to be authorize a plan of merger or consolidation.

         Saratoga. Saratoga has two classes of issued and outstanding voting
stock, Saratoga Class A common stock and Saratoga Class B common stock, which
vote together as a single class. Saratoga shall not, without the affirmative
vote or written consent of the holders of a majority of the shares of the then
outstanding Saratoga common stock, authorize the merger.

         Fresh Juice. Fresh Juice has one class of issued and outstanding
voting stock, Fresh Juice common stock, which vote a single class. Fresh Juice
shall not, without the affirmative vote or written consent of the holders of a
majority of the then outstanding Fresh Juice common stock, authorize the
merger.


APPRAISAL/DISSENTERS' RIGHTS

         Delaware law. Under Delaware law, stockholders of a Delaware
corporation have appraisal rights in a merger or consolidation, except for
certain mergers not requiring any vote by stockholders of the corporation if
the corporation is the survivor, and corporations whose shares are not listed
on a national securities exchange or designated as a national market system
security on an interdealer quotation systems by the NASD or held of record by
more than 2,000 holders. However, even with respect to shares so listed or so
held, appraisal rights exist if, pursuant to a plan of merger, the stockholder
is to receive in exchange for his shares anything other than stock of the
surviving corporation, stock of any corporation listed on a national securities
exchange or designated as a national market system security on an interdealer
quotation system by the NASD or held of record by more than 2,000 holders or
cash in lieu of fractional shares.

         Saratoga. Holders of Saratoga common stock are not entitled to
appraisal rights in connection with the merger.

         Fresh Juice. Holders of Fresh Juice common stock are entitled to
appraisal rights in connection with the merger. Pursuant to Delaware law, any
Fresh Juice stockholder who does not wish to accept the merger consideration to
be paid pursuant to the merger agreement may dissent from the merger and elect
to have the fair value of his shares of Fresh Juice common stock judicially
determined and paid in cash, provided that he complies with the provisions of
Delaware law. See "The merger--Dissenters' rights of appraisal" on page 52.

                                       85

<PAGE>

AMENDMENT OF CHARTER

         Delaware law. Under Delaware law, holders of the outstanding shares of
a class of stock are entitled to vote as a class on any amendment of the
corporation's charter if the amendment would increase or decrease the number of
authorized shares of the class, increase or decrease its par value, or
adversely alter or affect the powers, preferences or rights of the class.
Delaware law further provides, however, that a corporation, in its original
charter, or in any amendment which creates any class of stock or which is
adopted prior to the issuance of any shares of such class, or in any amendment
approved by the affected class, may provide that the number of authorized
shares of any such class may be increased or decreased, but not below the
number of shares of the class then outstanding, by vote of a majority of the
stock of the corporation entitled to vote.

         Saratoga. With respect to any proposed amendment to Saratoga's
charter, which would (a) increase or decrease the number of authorized shares
of either the Saratoga Class A common stock or the Saratoga Class B common
stock, (b) increase or decrease the par value of the Saratoga Class A common
stock or the Saratoga Class B common stock, or (c) alter or change the powers,
preferences, relative voting power or special rights of the Saratoga Class A
common stock or Saratoga Class B common stock, the approval of a majority of
the votes entitled to be cast by the holders of the class affected by the
proposed amendment, voting separately as a class, shall be obtained in addition
to the approval of a majority of the votes entitled to be cast by the holders
of shares of Saratoga Class A common stock and the Saratoga Class B common
stock voting together without regard to class.

         Fresh Juice. Fresh Juice's charter contains no such provision
affecting the rights of stockholders as permitted by Delaware law respecting
the amendment of Fresh Juice's charter.


POWER TO ADOPT, AMEND OR REPEAL BY-LAWS

         Saratoga. Under Delaware law and Saratoga's bylaws, Saratoga laws may
be amended or repealed or new by-laws may be adopted, by a majority of the
holders of the outstanding capital stock of Saratoga entitled to vote thereon
or by a majority of Saratoga board of directors then in office; provided,
however that notice of such alteration, amendment, repeal or adoption of new
by-Laws be contained in the notice of such meeting of stockholder or directors
as the case may be.

         Fresh Juice. Under Delaware law and Fresh Juice's bylaws, Fresh
Juice's bylaws may be amended or repealed, or new by-laws adopted, by the Fresh
Juice stockholders or the Fresh Juice board of directors, except that the Fresh
Juice board of directors may not amend, repeal or adopt new by-laws regarding
an impending election of directors without notice to the Fresh Juice
stockholders in the notice of the next annual meeting for the election of
directors.


SPECIAL MEETINGS OF STOCKHOLDERS

         Delaware law. Under Delaware law, special meetings of stockholders may
be called by the board of directors or by such person or persons as may be
authorized by a corporation's charter or bylaws.

         Saratoga. Saratoga's bylaws provide that special meetings may be
called by any of the chairman, if there be one, the president, any vice
president, the secretary or any assistant secretary and shall be called by any
such officer at the request in writing of a majority of the Saratoga board of
directors or at the request in writing of stockholders owning a majority of the
capital stock of Saratoga entitled to vote at such meeting.

         Fresh Juice. Fresh Juice's bylaws provide that special meetings may be
called by the directors, chief executive officer or the president, and shall be
called by the chief executive officer, the president or Secretary upon

                                       86

<PAGE>

written application of 50% of the directors or by stockholders holding at least
30% of the shares of capital stock issued and outstanding.


ACTION BY STOCKHOLDERS BY WRITTEN CONSENT IN LIEU OF A MEETING

         Delaware law. Delaware law permits any action by stockholders to be
taken by written consent in lieu of a meeting.

         Saratoga. Saratoga's bylaws provide that any action that may be taken
by vote may be taken without a meeting on written consent, setting forth the
action so taken, signed by the holders of shares having not less than the
minimum number of votes that would be necessary to authorize or take such
action at a meeting at which all shares entitled to vote thereon were present
and voted.

         Fresh Juice. Fresh Juice's bylaws provide that any action that may be
taken by vote may be taken without a meeting on written consent, setting forth
the action so taken, signed by the holders of all the outstanding shares
entitled to vote thereon.


NUMBER OF DIRECTORS

         Saratoga. Saratoga's bylaws provide that the number of directors which
shall constitute the Saratoga board of directors shall be determined by a vote
of the Saratoga board of directors. The Saratoga board of directors has fixed
the current number of directors at four. However, when the merger is completed,
the number of directors will be five.

         Fresh Juice. Fresh Juice's bylaws provide that the number of directors
which shall constitute the Fresh Juice board of directors shall be determined
by a vote of the Fresh Juice board of directors or by the affirmative vote of a
majority in interest of the stockholders at the annual meeting or at a special
meeting called for that purpose. The Fresh Juice board of directors has fixed
the current number of directors at seven.


REMOVAL OF DIRECTORS

         Delaware law. Delaware law provides that the stockholders of a
corporation may remove one or more directors with or without cause unless the
charter provides that directors may be removed only for cause. The vote for
removal shall be by a majority of shares entitled to vote at an election of
directors, except that the charter may require a higher vote for removal
without cause.

         Saratoga. Saratoga's charter contains no such provision affecting the
rights of stockholders as permitted by Delaware law.

         Fresh Juice. Fresh Juice's bylaws provide that any director may be
removed for or without cause at any time by the affirmative vote of a majority
of all the shares of stock outstanding and entitled to vote at a special
meeting of the stockholders called for that purpose. Fresh Juice's charter
contains no such provision affecting the rights of stockholders permitted by
Delaware law.

                                       87

<PAGE>

FILLING BOARD VACANCIES

         Saratoga. Saratoga's bylaws provide that vacancies and newly created
directorships resulting from any increase in the authorized number of directors
may be filled by a majority of the directors then in office, though less than a
quorum, or by a sole remaining director.

         Fresh Juice. Fresh Juice's bylaws provide that newly created
directorships resulting from an increase in the number of directors and
vacancies occurring in the board or directors for any reason except the removal
of directors without cause may be filled by a vote of the majority of directors
then in office, although less than a quorum. Fresh Juice's bylaws further
provide that vacancies occurring by reason of the removal of directors without
cause shall be filled by vote of the stockholders.

         There are no material differences in the rights of the stockholders of
Saratoga and Fresh Juice with respect to the following topics:


         o   Mergers, acquisitions and certain other transactions;
         o   Conflict of interest transactions; and
         o   Nominations to the board of directors.


                                 LEGAL MATTERS

         The validity of the issuance of the Saratoga Class A common stock
offered pursuant to this document and certain legal matters in connection with
the merger have been passed upon by Swidler Berlin Shereff Friedman, LLP, New
York, New York, special counsel to Saratoga.


                                    EXPERTS

         The consolidated balance sheets of Saratoga as of December 31, 1997
and 1996 and the consolidated statements of operations, stockholders' equity,
and cash flows for each of the two years in the period ended December 31, 1997,
incorporated by reference in this document have been incorporated herein in
reliance on the report of PricewaterhouseCoopers LLP, independent accountants,
given on the authority of that firm as experts in accounting and auditing.

         The consolidated balance sheets of Fresh Juice and its subsidiaries as
of November 30, 1997 and 1996, and the related consolidated statements of
operations, shareholders' equity, and cash flows for each of the years in the
three-year period ended November 30, 1997, have been incorporated by reference
in the registration statement in reliance upon the report of KPMG Peat Marwick
LLP, independent certified public accountants, incorporated by reference
herein, and upon the authority of said firm as experts in accounting and
auditing.

                                       88

<PAGE>

                                  OTHER MATTERS


YEAR 2000 COMPLIANCE

SARATOGA

         The Year 2000 issue is the result of computer programs being written
using two digits rather than four to define the applicable year. Any of
Saratoga's computer programs that have date-sensitive software may recognize a
date using "00" as the year 1900 rather than the Year 2000. This could result
in a system failure or miscalculations causing disruptions of operations,
including, among other things, a temporary inability to process transactions,
send invoices or engage in similar normal business activities.

         State of readiness

         Saratoga relies on systems developed by other parties in regard to its
business, accounting and operational software. Saratoga believes that its
significant business, accounting and operations software is Year 2000
compliant. Additionally, Saratoga has assessed the impact of this issue on its
production equipment. The new bottling line installed in 1998 is certified Year
2000 compliant by the equipment manufacturer. Older manufacturing equipment is
relay controlled and is not believed to be affected by the Year 2000 problem.

         Cost

         Saratoga has evaluated its management information systems, including
information technology and non-IT computerized systems, and has prepared a plan
for Year 2000 compliance. Saratoga estimates that the cost to modify its
management information systems to become Year 2000 compliant will be
approximately $5,000 and therefore will not be material to its financial
condition or results of operations. Such modification is expected to be
completed by December 31, 1998.

         Risk

         Saratoga relies on third party suppliers for raw materials,
transportation, utilities, and other critical services. Saratoga's operations
could be affected by the interruption of significant suppliers. Saratoga
initiated efforts to evaluate the status of suppliers' compliance with Year
2000 issues and are in the process of determining alternatives and contingency
plan requirements. In the event that its current vendors are unable to certify
that they will be Year 2000 compliant by early 1999 or if such suppliers are
unable to certify that their failure to be Year 2000 will not adversely affect
Saratoga, Saratoga will be reviewing its alternatives with respect to other
vendors. There can be no assurance that Saratoga will be able to find suppliers
which are acceptable to Saratoga. Another option could include the accumulation
of inventory to assure production capability if warranted. These efforts are
intended to minimize risk, but cannot eliminate the potential for disruption
due to third party failures to be Year 2000 compliant. Saratoga also is
dependent on customers for sales and for cashflow. Interruptions in customers'
operations due to Year 2000 could result in decreased revenue, increased
inventory and cash flow reductions. Saratoga is in the process of evaluating
its customers' Year 2000 risks, as well as developing alternative sales
strategies. The cost of this evaluation is expected to be nominal.

         Despite Saratoga's efforts in regard to the Year 2000 issue,
Saratoga's business, financial condition or results of operations could be
materially adversely affected by the failure of its systems and applications or
those operated by other parties to properly manage dates beyond 1999.

                                      89

<PAGE>

         Contingency plans

         Given that modification to its management information systems is
expected to be completed by December 31, 1998, Saratoga has not prepared a
contingency plan pertaining to Saratoga's information systems. Saratoga is in
the process of developing a contingency plan based on its evaluation of
significant suppliers and customers in regard to Year 2000 compliance. The
contingency plan includes the identification of backup suppliers and broadening
the customer base.


FRESH JUICE

         Background

         In the past, many computers, software programs, and other IT systems,
as well as other non-IT systems, relying on microprocessors or similar
circuitry, were written or designed using two digits, rather than four, to
define the applicable year. As a result, date-sensitive systems, both IT
systems and non-IT systems, may recognize a date identified with "00" as the
year 1900, rather than year 2000. This is generally described as the Year 2000
issue. If the situation occurs, the potential exists for system failure or
miscalculations, which could impact business operations.

         State of readiness

         Fresh Juice began a concerted effort to address its Year 2000 issues
in fiscal year 1997 as part of its system's readiness program. A Year 2000 team
of individuals from Fresh Juice, as well as outside professionals, report to
the chief financial officer.

         Under the auspices of the Year 2000 team, Fresh Juice believes that it
has identified all significant IT systems and non-IT systems that require
modification in connection with Year 2000 issues. Internal and external
resources have been used and are continuing to be used, to make the required
modifications and test Year 2000 readiness. The required modification of most
significant systems are under way. Fresh Juice plans on completing the
modifications and testing of all significant systems by the end of fiscal 1999.

         In addition, through its Year 2000 team, Fresh Juice is conducting on
going communications with companies with which it does significant business to
determine their Year 2000 readiness and the extent to which Fresh Juice is
vulnerable to any other organization's Year 2000 issues. Based on these on
going communications and related responses, Fresh Juice will be monitoring the
Year 2000 preparations and state of readiness of its business partners.
Although Fresh Juice is not aware of any significant Year 2000 problems with
its business partners, there can be no guarantee that the systems of other
organizations on which Fresh Juice systems rely will be converted in a timely
manner, or that a failure to convert by another organization, or a conversion
that is incompatible with Fresh Juice's systems, would not have a material
adverse effect on Fresh Juice.

         Cost

         The total cost of Fresh Juice's Year 2000 activities has not been and
is not anticipated to be material to its financial position or results of
operations in any given year. As of the end of the third quarter of fiscal
1998, Fresh Juice had spent approximately $75,000 on Year 2000 issues. Many of
these costs were to be incurred as Fresh Juice, for reasons other than Year
2000 issues, rebuilds its network systems for its Northeast and Florida
operations. The total costs to Fresh Juice of addressing Year 2000 issues is
estimated to be less than $250,000. These total costs, as well as the date on
which Fresh Juice plans to complete the Year 2000 modification and testing
processes, are based on management's best estimates, which were derived
utilizing numerous assumptions of future events,

                                      90

<PAGE>

including the continued availability of certain resources, third-party
modification plans and other factors. However, there can be no guarantee that
these estimates will be achieved, and actual results differ from those
estimates.

         Risk

         Fresh Juice utilizes IT systems and non-IT systems in many aspects of
its business. Year 2000 problems in some of Fresh Juice's systems could
possibly disrupt some operations, but Fresh Juice does not expect that any such
disruption would have a material adverse impact on Fresh Juice's operating
results.

         Fresh Juice is also exposed to the risk that one or more of its
suppliers or vendors could experience Year 2000 problems that could impact the
ability of such suppliers or vendors to provide good and services. Although
this risk is lessened by the availability of alternating suppliers, the
disruption of certain services, such as utilities, could, depending upon the
extent of the disruption, potentially have a material adverse impact on Fresh
Juice's operations.

         Contingency plans

         The Year 2000 team is in the process of developing contingency plans
for Fresh Juice's significant IT systems and non-IT systems requiring Year 2000
modifications. These contingency plans will include the identification,
acquisitions and/or preparation of backup systems, suppliers and vendors.


OTHER PROPOSALS

         None of Saratoga or the members of the Saratoga board of directors nor
Fresh Juice or the members of the Fresh Juice board of directors intend to
bring before their respective special meeting of stockholders any matters other
than those set forth in their respective notices of special meeting, and they
have no present knowledge that any other matters will be presented for action
at the meeting by others. If any other matters properly come before such
meeting, however, it is the intention of the persons named in the enclosed form
of proxy to vote in accordance with their best judgment.

         A stockholder proposal which is intended to be presented at the
Saratoga's 1999 annual meeting of stockholders and is eligible for inclusion in
Saratoga's proxy statement for that meeting under applicable rules of the SEC
must be received by Saratoga at its principal executive offices, 11 Geyser
Road, Saratoga Springs, New York 12866, by June 30, 1999. Such proposals should
be sent to the secretary of Saratoga by certified mail, return receipt
requested. A proxy will confer discretionary authority to management of
Saratoga to vote on any matter other than matters for which Saratoga received
notice by the shareholder prior to September 13, 1999; provided, however, that
if the 1999 annual meeting of stockholders is held prior to September 28, 1999,
Saratoga will notify the Saratoga stockholders of a revised date for submitting
notice to Saratoga.

                                      91
<PAGE>

                      WHERE YOU CAN FIND MORE INFORMATION

         Saratoga (Commission file no. 33-62038NY) and Fresh Juice (Commission
file no. 0-15320) are subject to the informational reporting requirements of
the Exchange Act, and, in accordance therewith, files reports (including annual
reports on form 10-KSB, quarterly reports on form 10-QSB and current reports on
form 8-K), proxy statements and other information with the SEC. You may read
and copy any materials filed by the Company and Fresh Juice with the SEC at the
SEC's public reference room at 450 Fifth Street, N.W., Washington, D.C. 20549.
You may obtain information on the operation of the public reference room by
calling the SEC at 1-800-SEC-0330. The SEC maintains an Internet site that
contains reports, proxy and information statements and other information
regarding registrants that file electronically with the SEC. The address of the
SEC's Web site is http://www.sec.gov.

         This document does not contain all the information set forth in the
Registration Statement on Form S-4 and the exhibits thereto, including any
amendments thereto, of which this document is a part, and which Saratoga has
filed with the SEC under the Securities Act. Reference is made to such
Registration Statement for further information with respect to Saratoga and the
Saratoga Class A common stock offered hereby.

         Statements contained herein or incorporated herein by reference
concerning the provisions of documents are summaries of such documents and each
statement is qualified in its entirety by reference to the copy of the
applicable document if filed with the SEC or attached as an appendix hereto.

         No person is authorized to give any information or to make any
representation with respect to the matters described in this document other
than those contained herein or in the documents incorporated by reference
herein and, if given or made, such information or representation must not be
relied upon as having been authorized by Saratoga or Fresh Juice. This document
does not constitute an offer to sell, or a solicitation of an offer to
purchase, the securities offered hereby, nor does it constitute the
solicitation of a proxy, in any jurisdiction in which, or to any person to
whom, it is unlawful to make such offer or solicitation of an offer or proxy
solicitation. Neither the delivery of this document nor any sale made hereby,
under any circumstances, shall create any implication that there has been no
change in the affairs of Saratoga or Fresh Juice since the date hereof, or that
the information herein is correct as of any time subsequent to its date.


               SPECIAL NOTE REGARDING FORWARD-LOOKING STATEMENTS

         The statements contained in this document that are not historical
facts are forward-looking statements (as such term is defined in the Private
Securities Litigation Reform Act of 1995). We have tried to identify forward-
looking statements by using words such as "believes," "expects," "may," "will,"
"should" or "anticipates" or by discussions of strategy that involve risks and
uncertainties. We make forward-looking statements in our public filings, in
press releases and in oral statements made by or with the approval of an
authorized executive officer of Saratoga or Fresh Juice. These forward-looking
statements, such as statements regarding anticipated future revenues, capital
expenditures and other statements regarding matters that are not historical
facts, involve predictions and reflect the current expectations of management
of Saratoga and Fresh Juice. Saratoga's and Fresh Juice's actual results,
performance or achievements could be better or worse than what is expressed or
implied by these forward-looking statements. You are urged to read carefully
our public filings and the "Risk factors" section beginning on page 23 which
discusses certain of potential risks and uncertainties that could affect our
future operating results. None of these events can be predicted with certainty
and, accordingly, are taken into consideration in the making of the
forward-looking statements contained in this document. We make no assurance
that the assumptions used in this document are necessarily the most likely to
occur. We are not required to update any forward-looking statement to reflect
actual results, changes in assumptions or changes in other factors affecting
such statement.

                                       92

<PAGE>

                INCORPORATION OF CERTAIN DOCUMENTS BY REFERENCE


         WE HAVE INCORPORATED CERTAIN IMPORTANT BUSINESS AND FINANCIAL
INFORMATION ABOUT SARATOGA AND FRESH JUICE THAT IS NOT INCLUDED IN OR DELIVERED
WITH THIS DOCUMENT, INCLUDING ANY EXHIBITS THAT ARE SPECIFICALLY INCORPORATED
BY REFERENCE INTO SUCH INFORMATION. THIS INFORMATION IS AVAILABLE WITHOUT
CHARGE TO:

         O   ANY SARATOGA STOCKHOLDER, UPON WRITTEN OR ORAL REQUEST TO SARATOGA
             BEVERAGE GROUP, INC., 11 GEYSER ROAD, SARATOGA SPRINGS, NEW YORK
             12866, TELEPHONE (518) 584-6363, ATTENTION: SECRETARY; OR

         O   ANY FRESH JUICE STOCKHOLDER, UPON WRITTEN OR ORAL REQUEST TO THE
             FRESH JUICE COMPANY, INC., 280 WILSON AVENUE, NEWARK, NEW JERSEY
             07105, (973) 465-7100; ATTENTION: SECRETARY.

         IN ORDER THAT YOU RECEIVE REQUESTED DOCUMENTS IN TIME TO VOTE, WE URGE
SARATOGA STOCKHOLDERS TO MAKE ANY REQUEST BY JANUARY 20, 1999, 5 BUSINESS DAYS
PRIOR TO THE DATE OF THE SARATOGA SPECIAL MEETING, AND FRESH JUICE STOCKHOLDERS
TO MAKE ANY REQUEST BY JANUARY 20, 1999, 5 BUSINESS DAYS PRIOR TO THE DATE OF
THE FRESH JUICE SPECIAL MEETING.

         The following documents filed by the Company with the SEC by Saratoga
(File No. 33-62038NY) are hereby incorporated by reference into this document
and made a part hereof:

         o   Saratoga's annual report on form 10-KSB for the fiscal year ended
             December 31, 1997
         o   Saratoga's quarterly report on form 10-QSB for the three months
             ended March 31, 1998
         o   Saratoga's quarterly report on form 10-QSB for the six months
             ended June 30, 1998
         o   Saratoga's quarterly report on form 10-QSB for the nine months
             ended September 30, 1998
         o   Saratoga's current reports on form 8-K dated August 21, 1998 and
             October 26, 1998
         o   the appendices to this document, including the merger agreement
             attached hereto as Appendix A

         The following documents filed with the SEC by Fresh Juice (File No.
0-15320) pursuant to the Exchange Act are incorporated by reference in this
document:

         o   Fresh Juice's annual report on form 10-KSB for the year ended
             November 30, 1997
         o   Fresh Juice's quarterly report on form 10-QSB for the three months
             ended February 28, 1998
         o   Fresh Juice's quarterly report on form 10-QSB for the six months
             ended May 31, 1998
         o   Fresh Juice's quarterly report on form 10-QSB for the nine months
             ended August 31, 1998
         o   Fresh Juice's current reports on form 8-K dated April 3, 1998,
             August 20, 1998 and October 23, 1998

         All documents and reports filed by each of Saratoga and Fresh Juice
pursuant to Section 13(a), 13(c), 14 or 15(d) of the Exchange Act after the
date of this document and prior to the date of the Saratoga special meeting or
the Fresh Juice special meeting, as the case may be, shall be deemed to be
incorporated by reference in this document and to be a part hereof from the
dates of filing of such documents or reports. Any statement contained in a
document incorporated or deemed to be incorporated by reference herein shall be
deemed to be modified or superseded for purposes of this document to the extent
that a statement contained herein or in any other subsequently filed document
which also is deemed to be incorporated by reference herein modifies or
supersedes such statement. Any such statement so modified or superseded shall
not be deemed, except as so modified or superseded, to constitute a part of
this document.

                                       93
<PAGE>
                                                                     APPENDIX A

                     RESTATED AGREEMENT AND PLAN OF MERGER


         RESTATED AGREEMENT AND PLAN OF MERGER dated as of October 13, 1998, by
and among Saratoga Beverage Group, Inc., a Delaware corporation ("Parent"),
Rowale Corp., a Delaware corporation and wholly owned subsidiary of Parent
("Sub"), and The Fresh Juice Company, Inc., a Delaware corporation (the
"Company").

         WHEREAS, Parent, Sub and the Company previously entered into an
agreement and plan of merger, dated as of August 14, 1998 (the "First
Agreement"); and

         WHEREAS, the Board of Directors of Parent and the Company have
determined to amend the terms of the First Agreement; and

         WHEREAS, the Boards of Directors of Parent and the Company have
determined that it is in the best interests of their respective companies and
their stockholders to consummate the business combination transaction provided
for herein in which Sub will, subject to the terms and conditions set forth
herein, merge with and into the Company (the "Merger"); and

         WHEREAS, Parent, Sub and the Company desire to make certain
representations, warranties and covenants in connection with the Merger.

         NOW, THEREFORE, in consideration of the mutual covenants;
representations, warranties and agreements contained herein, and intending to
be legally bound hereby, the parties agree as follows:


                                   ARTICLE I

                                   THE MERGER

         1.01 THE MERGER. Subject to the terms and conditions of this
Agreement, in accordance with the Delaware General Corporation Law ("DGCL"), at
the Effective Time (as hereinafter defined), Sub shall merge with and into the
Company. The Company shall become the surviving corporation (hereinafter
sometimes called the "Surviving Corporation") in the Merger, and shall continue
its corporate existence under the laws of the State of Delaware. The name of
the Surviving Corporation shall be The Fresh Juice Company, Inc. Upon
consummation of the Merger, the separate corporate existence of Sub shall
terminate.

         1.02 PLAN OF MERGER. This Agreement shall constitute an agreement of
merger for purposes of the DGCL.

         1.03 EFFECTIVE TIME. As promptly as practicable after all of the
conditions set forth in Article VII shall have been satisfied or, if
permissible, waived by the party entitled to the benefit of the same, the
Company and Sub shall duly execute and file a certificate of merger (the
"Certificate of Merger") with the Secretary of State of the State of Delaware
(the "Delaware Secretary") in accordance with Section 251 of the DGCL. The
Merger shall become effective on the date (the "Effective Date") and at such
time (the "Effective Time") as the Certificate of Merger is filed with the
Delaware Secretary or at such later date and time as is specified in the
Certificate of Merger.

         1.04 EFFECT OF THE MERGER. At the Effective Time, the effect of the
Merger shall be as provided herein and as set forth in Section 259 of the DGCL.
Without limiting the generality of the foregoing, and subject thereto, at the
Effective Time, (i) all the property, rights, privileges, powers and franchises
of Sub shall vest in the Surviving Corporation, (ii) all debts, liabilities,
obligations, restrictions, disabilities and duties of Sub and the Company shall

                                      A-1
<PAGE>

become the debts, liabilities, obligations, restrictions, disabilities and
duties of the Surviving Corporation and (iii) the Surviving Corporation shall
become a wholly owned subsidiary of Parent.

         1.05 CONVERSION OF COMPANY COMMON STOCK.

              (a) At the Effective Time, each share of the common stock, par
         value $.01 per share, of the Company (the "Company Common Stock")
         issued and outstanding immediately prior to the Effective Time (other
         than (i) shares of Company Common Stock held in the Company's treasury
         or directly or indirectly by Parent, Sub or the Company, and (ii)
         Dissenting Shares (as such term is defined in Section 1.06 hereof))
         shall, by virtue of this Agreement and without any action on the part
         of the holder thereof, be converted into the right to receive and be
         exchangeable for $2.244 per share in cash (the "Cash Per Share Price")
         and 0.33 shares of Class A Common Stock, par value $.01 per share (the
         "Parent Common Stock"), of Parent (the "Stock Per Share Price" and,
         together with the Cash Per Share Price, the "Per Share Price"). By way
         of example, a holder of 1,000 shares of Company Common Stock will
         receive $2,244.00 in cash and 330 shares of Parent Common Stock.

              (b) Each share of Company Common Stock converted into the Per
         Share Price pursuant to this Article I shall no longer be outstanding
         and shall automatically be canceled and shall cease to exist, and each
         certificate (each a "Certificate," and collectively, the
         "Certificates") previously representing any such shares of Company
         Common Stock shall thereafter represent the right to receive (i) cash
         equal to the Cash Per Share Price multiplied by the number of shares
         of Company Common Stock represented by such Certificate and (ii)
         shares of Parent Common Stock equal to the Stock Per Share Price
         multiplied by the number of shares of Company Common Stock represented
         by such Certificate (in the aggregate, the "Merger Consideration") or
         the right to perfect their right to receive payment for their shares
         pursuant to the DGCL and Section 1.06 hereof. Certificates previously
         representing shares of Company Common Stock shall be exchanged for the
         Merger Consideration upon the surrender of such Certificates in
         accordance with Section 2.02 hereof, without any interest thereon,
         subject to applicable law and the provisions of this Agreement
         relating to Dissenting Shares (as hereinafter defined).

              (c) If, between the date of this Agreement and the date of
         payment of any portion of the Merger Consideration payable hereunder,
         the outstanding shares of Parent Common Stock shall be changed into a
         different number of shares by reason of any reclassification,
         recapitalization or exchange of shares or if a stock split,
         combination, stock dividend, stock rights or extraordinary dividend
         thereon shall be declared with a record date within said period, the
         Stock Per Share Price shall be correspondingly adjusted. No fractional
         shares of Parent Common Stock will be issued and, in lieu thereof, any
         stockholder entitled to receive a fractional share of Parent Common
         Stock shall be paid in cash an amount equal to the value of such
         fractional shares, which shall be calculated as the fraction of the
         share of Parent Common Stock that would otherwise be issued multiplied
         by $3.35.

              (d) The Company (i) will grant no additional options or
         restricted stock or similar rights under its 1996 Incentive Stock
         Option Plan (the "Option Plan") or otherwise on or after the date of
         this Agreement and (ii) has suspended, pending the termination of this
         Agreement without the Merger being consummated, the Option Plan
         without prejudice to the rights of the holder of options awarded
         pursuant thereto. The Company will use reasonable diligence and timely
         efforts to obtain the consent of each holder of an option or
         restricted stock right (whether or not then exercisable or vested) to
         the cancellation or conversion into shares of Company Common Stock of
         his, her or its options or warrants in exchange for, at the Effective
         Time, a number of shares of Parent Common Stock equal to (A) the Stock
         Per Share Price (B) multiplied by the difference between $3.35 and the
         exercise price thereof, (C) divided by $1.106, and (D) multiplied by
         the number of shares of Company Common Stock subject thereto. By way
         of example, a holder of options to purchase 1,000 shares of Company
         Common Stock at an exercise price of $3.00 will receive 104 shares of
         Parent Common Stock.

                                      A-2
<PAGE>

              (e) Each share of Company Common Stock held in the treasury of
         the Company, and each share of Company Common Stock owned directly or
         indirectly by Parent, Sub or the Company, shall be canceled and
         retired without payment of any consideration therefor. Each share of
         common stock, par value $.01 per share, of Sub issued and outstanding
         immediately prior to the Effective Time shall be converted into one
         validly issued, fully paid and nonassessable share of common stock,
         par value $.01 per share, of the Surviving Corporation.

         1.06 RIGHTS WITH RESPECT TO DISSENTING SHARES.

              (a) Notwithstanding anything in this Agreement to the contrary
         and unless otherwise provided by applicable law, shares of Company
         Common Stock that are issued and outstanding immediately prior to the
         Effective Time and that are owned by stockholders who have properly
         exercised and perfected their rights of appraisal within the meaning
         of Section 262 of the DGCL (the "Dissenting Shares"), shall not be
         converted into the right to receive the Per Share Price, unless and
         until such stockholders shall have failed to perfect or shall have
         effectively withdrawn or lost their right of appraisal and payment
         under applicable law. If any such stockholder shall have failed to
         perfect or shall have effectively withdrawn or lost such right of
         appraisal, each share of Company Common Stock held by such stockholder
         shall thereupon be deemed to have been converted into the right to
         receive and become exchangeable for the Per Share Price, at the
         Effective Time, pursuant to Section 1.05(a) hereof.

              (b) The Company shall give Parent (i) prompt notice of any
         demands for appraisal received by the Company, withdrawals of such
         demands, and any other instruments served in connection with such
         demands pursuant to the DGCL and received by the Company and (ii) the
         opportunity to direct all negotiations and proceedings with respect to
         demands for appraisal under the DGCL consistent with the obligations
         of the Company thereunder. The Company shall not, except with the
         prior written consent of Parent, (x) make any payment with respect to
         any demands for appraisal, (y) offer to settle or settle any such
         demands or (z) waive any failure to timely deliver a written demand
         for appraisal in accordance with the DGCL.

         1.07 CERTIFICATE OF INCORPORATION. Unless otherwise agreed to by the
parties prior to the Effective Time, at and after the Effective Time, the
Certificate of Incorporation of Sub shall be the Certificate of Incorporation
of the Surviving Corporation, until thereafter amended as provided by law and
the Certificate of Incorporation.

         1.08 BYLAWS. Unless otherwise agreed to by the parties prior to the
Effective Time, at and after the Effective Time, the Bylaws of Sub shall be the
Bylaws of the Surviving Corporation, until thereafter amended as provided by
law, the Certificate of Incorporation of the Surviving Corporation and such
Bylaws.

         1.09 DIRECTORS AND OFFICERS OF THE SURVIVING CORPORATION. As of the
Effective Time, the board of directors of the Surviving Corporation shall
consist of one (1) member whom shall be designated by Parent in writing prior
to the Effective Time. The director so designated shall hold office in
accordance with the Certificate of Incorporation and Bylaws of the Surviving
Corporation until his or her respective successors are duly elected or
appointed and qualified. The board of directors of the Surviving Corporation
shall elect the officers of the Surviving Corporation.

         1.10 BOARD OF DIRECTORS OF PARENT. As of the Effective Time, the board
of directors of Parent shall be the Board of Directors in office prior to the
Effective Time, plus one (1) designee of the Company. The directors in office
shall hold office in accordance with the Certificate of Incorporation and
Bylaws of the Parent until his or her respective successor(s) is (are) duly
elected or appointed and qualified. The designee of the Company to the Board of
Directors of Parent shall not serve after the 1999 Annual Meeting of
Stockholders of Parent unless such designee is nominated by the Nominating
Committee of the Board of Directors of Parent. The board of directors of the
Parent shall elect the officers of the Parent.

                                      A-3
<PAGE>

         1.11 ADDITIONAL ACTIONS. If, at any time after the Effective Time, the
Surviving Corporation shall consider or be advised that any further assignments
or assurances in law or any other acts are necessary or desirable (a) to vest,
perfect or confirm, of record or otherwise, in the Surviving Corporation, title
to and possession of any property or right of the Company acquired or to be
acquired by reason of, or as a result of, the Merger, or (b) otherwise to carry
out the purposes of this Agreement, the Company and its proper officers and
directors shall be deemed to have granted to the Surviving Corporation an
irrevocable power of attorney to execute and deliver all such proper deeds,
assignments and assurances in law and to do all acts necessary or proper to
vest, perfect or confirm title to and possession of such property or rights in
the Surviving Corporation and otherwise to carry out the purposes of this
Agreement; and the proper officers and directors of the Surviving Corporation
are fully authorized in the name of the Company or otherwise to take any and
all such action.

         1.12 COMPANY ACTION. The Company represents and warrants that (i) the
Board of Directors of the Company has duly approved the execution of this
Agreement, and the Merger, and has resolved to recommend approval of the Merger
by the Company's stockholders, (ii) the persons or entities listed on Exhibit
A-1 attached hereto own an aggregate of 2,688,889 issued and outstanding shares
of Company Common Stock and (iii) each such person or entity listed on Exhibit
A has executed and delivered a Voting, Standstill and Proxy Agreement, in
substantially the form annexed hereto as Exhibit B (the "Voting Agreement").

         1.13 PARENT ACTION. Parent represents and warrants that (i) each of
the Board of Directors of Parent and Sub has duly approved the execution of
this Agreement, and the Merger, and has resolved to recommend approval of the
Merger by Parent's stockholders, (ii) the persons listed on Exhibit A-2
attached hereto own an aggregate of 371,325 issued and outstanding shares of
Parent Common Stock and 522,955 issued and outstanding shares of Parent Class B
Common Stock (as hereinafter defined) and (iii) each such person listed on
Exhibit A-2 has executed and delivered the Voting Agreement, in substantially
the form annexed hereto as Exhibit B.

         1.14 BOGEN AGREEMENT AND SMITH AGREEMENT. Steven Bogen, Parent and the
Company shall have entered into an Employment Termination, Non-Competition and
Consulting Agreement, in substantially the form annexed hereto as Exhibit C
(the "Bogen Agreement"). Steven Smith, Parent and the Company shall have
entered into an Employment Termination and Non-Competition Agreement, in
substantially the form annexed hereto as Exhibit D (the "Smith Agreement").

         1.15 FINANCING; EQUITY FINANCING. Parent has delivered to the Company
a commitment letter or letters (the "Commitment Letter(s)"), in form and on
terms reasonably satisfactory to the Company, from a responsible financing
source or sources, indicating its or their willingness, subject to the
conditions set forth therein, to lend (the "Financing") Parent an amount
sufficient, together with Parent's cash and cash equivalents, to fund the Cash
Per Share Price plus expenses related to the transactions contemplated hereby.
In addition, Parent intends to issue such number of shares of its common stock
to investors, which may include one or more non-officer directors or other
affiliates of the Company, as is necessary to consummate the Financing.


                                   ARTICLE II

                        PAYMENT OF MERGER CONSIDERATION

         2.01 PARENT TO MAKE CASH AVAILABLE. On or prior to the Effective Time,
Parent shall deposit, or shall cause to be deposited, with American Stock
Transfer & Trust Company or such other bank or trust company selected by Parent
and reasonably acceptable to the Company (the "Exchange Agent"), in trust for
the benefit of the holders of Certificates, for exchange in accordance with
this Article II, sufficient cash to pay in full the cash payments (such cash
being hereinafter referred to as the "Exchange Fund") to be issued pursuant to
Section 1.05 and paid pursuant to Section 2.02(a) in exchange for outstanding
shares of Company Common Stock.

                                      A-4
<PAGE>

         2.02 EXCHANGE OF SHARES.

              (a) As soon as practicable after the Effective Time, and in no
         event later than three (3) business days thereafter, the Exchange
         Agent shall (and Parent shall cause the Exchange Agent to so) mail to
         each holder of record of a Certificate or Certificates a form letter
         of transmittal and instructions for use in effecting the surrender of
         the Certificates in exchange for (i) cash equal to the Cash Per Share
         Price multiplied by the number of shares of Company Common Stock
         represented by such Certificate or Certificates and (ii) shares of
         Parent Common Stock equal to the Stock Per Share Price multiplied by
         the number of shares of Company Common Stock represented by such
         Certificate or Certificates, plus in each case cash in lieu of
         fractional shares of Parent Common Stock, valued in accordance with
         Section 1.05(c) hereof. Such letter of transmittal and instructions
         shall be in the form agreed to by Parent and the Company prior to the
         Closing. Upon surrender of a Certificate for exchange and cancellation
         to the Exchange Agent, together with such letter of transmittal, duly
         executed, the holder of such Certificates shall be entitled to receive
         in exchange therefor a check representing the amount of cash which
         such holder has the right to receive in respect of the Certificate so
         surrendered pursuant to the provisions of this Article II, and the
         Certificate so surrendered shall forthwith be canceled. No interest
         will be paid or accrued on the cash paid for the Company Common Stock,
         unpaid dividends and distributions, if any, payable to holders of
         Certificates. Notwithstanding the time of surrender of the
         Certificates, record holders ("Record Holders") of Company Common
         Stock shall be deemed stockholders of Parent for all purposes from the
         Effective Time, except that Parent shall withhold the payment of
         dividends from any Record Holder until such Record Holder effects the
         exchange of Certificates for Parent Common Stock. (Such Record Holder
         shall receive such withheld dividends, without interest, upon
         effecting the share exchange.)

              (b) After the Effective Time, there shall be no transfers on the
         stock transfer books of the Company of the shares of Company Common
         Stock which were issued and outstanding immediately prior to the
         Effective Time.

              (c) Any portion of the Exchange Fund that remains unclaimed by
         the stockholders of the Company for six (6) months after the Effective
         Time shall be transferred to the Surviving Corporation. Any
         stockholders of the Company who have not theretofore complied with
         this Article II shall thereafter look only to Parent and the Surviving
         Corporation for payment of their Merger Consideration, without any
         interest thereon. Notwithstanding the foregoing, none of the Surviving
         Corporation, the Company, Parent, Sub, the Exchange Agent or any other
         person shall be liable to any former holder of shares of Company
         Common Stock for any amount properly delivered to a public official
         pursuant to applicable abandoned property, escheat or similar laws.

              (d) In the event any Certificate shall have been lost, stolen or
         destroyed, upon the making of an affidavit of that fact by the person
         claiming such Certificate to be lost, stolen or destroyed and, if
         required by Parent, the posting by such person of a bond in such
         amount as Parent may direct as indemnity against any claim that may be
         made against it with respect to such Certificate, the Exchange Agent
         will issue in exchange for such lost, stolen or destroyed Certificate,
         the Merger Consideration deliverable in respect thereof pursuant to
         this Agreement.

         2.03 LISTING OF SHARES. Parent shall cause the Parent Common Stock to
be issued in connection with the Merger to be listed on Nasdaq SmallCap Market
or any other national securities exchange or quotation system, if any, upon
which the Parent Common Stock is trading or is being quoted at the Effective
Time.

                                      A-5
<PAGE>

                                  ARTICLE III

                 REPRESENTATIONS AND WARRANTIES OF THE COMPANY

         The Company hereby represents and warrants to Parent and Sub as
follows, subject only to the exceptions specifically disclosed under
appropriate section headings in the Company's schedules:

         3.01 CORPORATE ORGANIZATION.

              (a) The Company is a corporation duly organized, validly existing
         and in good standing under the laws of the State of Delaware. The
         Company has the corporate power and authority to own or lease all of
         its properties and assets and to carry on its business as it is now
         being conducted, and is duly licensed or qualified to do business in
         each jurisdiction in which the nature of the business conducted by it
         or the character or location of the properties and assets owned or
         leased by it makes such licensing or qualification necessary, except
         where the failure to be so licensed or qualified would not have a
         Material Adverse Effect (as defined below) on the Company. As used in
         this Agreement, the term "Material Adverse Effect" means, with respect
         to Parent, the Company or the Surviving Corporation, as the case may
         be, any change or effect that is or is reasonably expected to be
         materially adverse to the business, properties, assets, liabilities,
         financial condition or results of operations of such party and its
         Subsidiaries, taken as a whole. As used in this Agreement, the word
         "Subsidiary" means any corporation, partnership or other organization,
         whether incorporated or unincorporated, which is or was consolidated
         with such party or with which such party is or was consolidated for
         financial reporting purposes. The Certificate of Incorporation and
         Bylaws of the Company, copies of which have previously been delivered
         to Parent, are true and complete copies of such documents as in effect
         as of the date of this Agreement.

              (b) Except as set forth on Schedule 3.01, the Company has no
         direct or indirect Subsidiaries. Except as set forth on Schedule 3.01,
         the Company does not own, control or hold with the power to vote,
         directly or indirectly of record, beneficially or otherwise, any
         capital stock or any equity or ownership interest in any corporation,
         partnership, associate, joint venture or other entity, except for less
         than five percent (5%) of any equity security registered under the
         Securities Exchange Act of 1934, as amended (the "Exchange Act").

              (c) The minute books of each of the Company and its Subsidiaries
         contains true, accurate and complete records of all meetings and other
         corporate actions held or taken by its stockholders and board of
         directors (including committees thereof).

         3.02 CAPITALIZATION.

              (a) The authorized capital stock of the Company consists of
         30,000,000 shares of Company Common Stock and 7,000,000 shares of
         preferred stock, par value $.01 per share ("Company Preferred Stock").
         As of the date of this Agreement, there are (x) 6,467,731 shares of
         Company Common Stock issued and outstanding and (y) such shares of
         Company Common Stock issuable upon exercise of outstanding options or
         warrants as set forth in Schedule 3.02 annexed hereto. No Company
         Preferred Stock has ever been issued. Except as set forth on Schedule
         3.02, all of the issued and outstanding shares of Company Common Stock
         have been duly authorized and validly issued and are fully paid,
         nonassessable and free of preemptive rights with no personal liability
         attaching to the ownership thereof. The authorized and issued and
         outstanding capital stock of each Subsidiary of the Company is set
         forth on Schedule 3.02. All of the issued and outstanding shares of
         capital stock of each Subsidiary of the Company are owned by the
         Company, have been duly authorized and validly issued and are fully
         paid, non-assessable and free of preemptive rights with no personal
         liability attaching to the ownership thereof. Except as set forth in
         Schedule 3.02 hereto, the Company does not have and is not bound by
         any outstanding subscriptions, options, warrants, calls, commitments
         or agreements of any character calling for the purchase or issuance of
         any shares of Company Common Stock or any other equity security of the
         Company or any of its Subsidiaries or any securities representing the
         right

                                      A-6
<PAGE>

         to purchase or otherwise receive any shares of Company Common Stock or
         any other equity security of the Company or any of its Subsidiaries
         other than as provided for in this Agreement. There are no bonds,
         debentures, notes or other indebtedness of the Company having the
         right to vote (or convertible into, or exchangeable for securities
         having the right to vote) on any matters on which stockholders of the
         Company may vote.

              (b) Except as contemplated herein or disclosed on Schedule 3.02
         hereto, there are no agreements or understandings, with respect to the
         voting of any shares of Company Common Stock or capital stock of any
         Subsidiary of the Company or which restrict the transfer of such
         shares, to which the Company or any of its Subsidiaries is a party
         and, to the knowledge of the Company, there are no such agreements or
         understandings to which the Company or any of its Subsidiaries is not
         a party with respect to the voting of any such shares or which
         restrict the transfer of such shares, other than applicable federal
         and state securities laws.

              (c) All dividends on Company Common Stock which have been
         declared prior to the date of this Agreement have been paid in full.

         3.03 AUTHORITY; NO VIOLATION.

              (a) The Company has full corporate power and authority to execute
         and deliver this Agreement and to consummate the transactions
         contemplated hereby. The execution and delivery of this Agreement and
         the consummation by the Company of the transactions contemplated by
         this Agreement have been duly and validly approved by the Board of
         Directors of the Company. Subject to the requirements of applicable
         law, the Board of Directors of the Company has directed that this
         Agreement and the transactions contemplated hereby be submitted to the
         Company's stockholders for approval at a meeting of such stockholders
         (the "Company Stockholder Meeting") and has voted to recommend to its
         stockholders that its stockholders approve and adopt this Agreement
         and the transactions contemplated thereby and, except for the adoption
         of this Agreement by the requisite vote of the Company's stockholders
         and the filing of the Certificate of Merger, no other corporate
         proceedings on the part of the Company are necessary to approve this
         Agreement and to consummate the transactions contemplated hereby. This
         Agreement has been duly and validly executed and delivered by the
         Company and (assuming the due authorization, execution and delivery by
         Parent and Sub) constitutes a valid and binding obligation of the
         Company, enforceable against the Company in accordance with its terms.

              (b) Except as set forth in Schedule 3.03 hereto, neither the
         execution and delivery of this Agreement by the Company, nor the
         consummation by the Company of the transactions contemplated hereby,
         nor compliance by the Company with any of the terms or provisions
         hereof, will (i) violate, conflict with or result in a breach of any
         provision of the Certificate of Incorporation or Bylaws of the
         Company, (ii) assuming that the consents and approvals referred to in
         Section 3.04 hereof are duly obtained, (x) violate any statute, code,
         ordinance, rule, regulation, judgment, order, writ, decree or
         injunction applicable to the Company or any of its Subsidiaries, or
         any of their respective properties or assets, or (y) violate, conflict
         with, result in a breach of any provisions of or the loss of any
         benefit under, constitute a default (or any event, which, with notice
         or lapse of time, or both would constitute a default) under, result in
         the termination of or a right of termination or cancellation under,
         accelerate the performance required by, or result in the creation of
         any lien, pledge, security interest, charge or other encumbrance upon
         any of the properties or assets of the Company or any of its
         Subsidiaries under any of the terms, conditions or provisions of any
         note, bond, mortgage, indenture, deed of trust, license, lease,
         agreement or other instrument or obligation to which the Company or
         any of its Subsidiaries is a party, or by which the Company or any of
         its Subsidiaries or any of their respective properties or assets may
         be bound or affected, except (in the case of clause (y) above) for
         such violations, conflicts, beaches or defaults which, either
         individually or in the aggregate, will not have a Material Adverse
         Effect on the Company.

                                      A-7
<PAGE>

         3.04 CONSENTS AND APPROVALS. Except for (a) the filing with the
Securities and Exchange Commission (the "SEC") of a Registration Statement on
Form S-4 registering the issuance of the shares of Parent Common Stock to be
issued in connection with the Merger and containing a joint proxy statement in
definitive form relating to the Company Stockholder Meeting and the Parent
Stockholder Meeting (as hereinafter defined) and the transactions contemplated
hereby (the "Registration Statement") and the declaration of the effectiveness
thereof by the SEC, (b) the approval of this Agreement by the requisite vote of
the stockholders of the Company and Parent, respectively, (c) the filing of the
Certificate of Merger with the Delaware Secretary pursuant to the DGCL to
effect the Merger and (d) such filings, authorizations, consents or approvals
as may be set forth in Schedule 3.04 hereto, no consents or approvals of, or
filings or registrations with, any court, administrative agency or commission
or other governmental authority or instrumentality (each a "Governmental
Entity") or with any third party are necessary in connection with the execution
and delivery by the Company of this Agreement and the consummation by the
Company of the Merger and the other transactions contemplated hereby.

         3.05 FINANCIAL STATEMENTS.

              (a) The Company has previously delivered to Parent copies of the
         audited consolidated balance sheets of the Company as of November 30,
         1995, November 30, 1996 and November 30, 1997, and the related
         consolidated statements of income, changes in stockholders' equity and
         cash flows for the fiscal years 1996 through 1997, inclusive, included
         in the Company's Annual Report on Form 10-KSB for the fiscal year
         ended November 30, 1997 filed with the SEC under the Exchange Act. The
         Company has also previously delivered to Parent copies of the
         unaudited consolidated balance sheets of the Company as of May 31,
         1998, and the related unaudited consolidated statements of income and
         cash flows for the six months ended May 31, 1998, included in the
         Company's Quarterly Report on Form 10-QSB for the quarter ended May
         31, 1998 filed with the SEC under the Exchange Act. The audited
         consolidated financial statements and unaudited consolidated interim
         financial statements of the Company and its Subsidiaries included or
         incorporated by reference in the Company SEC Reports (as hereinafter
         defined) filed on or after November 30, 1995 have been prepared in
         accordance with generally accepted accounting principles ("GAAP")
         consistently applied during the periods involved (except as may be
         indicated in the notes thereto or, in the case of the unaudited
         statements, as permitted by Form 10-QSB), complied as of their
         respective dates in all material respects with applicable accounting
         requirements and the published rules and regulations of the SEC with
         respect thereto, and fairly present the consolidated financial
         position of the Company and its Subsidiaries as of the dates thereof
         and the consolidated income and retained earnings and sources and
         applications of funds for the periods then ended (subject, in the case
         of any unaudited interim financial statements, to the absence of
         footnotes required by GAAP and normal year-end adjustments).

              (b) Except as set forth on Schedule 3.05(b) hereto for
         liabilities incurred since May 31, 1998 in the ordinary course of
         business consistent with past practice and as otherwise set forth on
         Schedule 3.05(b) hereto, the Company does not have any liabilities or
         obligations of any nature whatsoever (whether absolute, accrued,
         contingent or otherwise) which are not adequately reserved or
         reflected on the balance sheet of the Company included in its
         Quarterly Report on Form 10-QSB for the quarter ended May 31, 1998,
         except for liabilities or obligations which in the aggregate do not
         exceed $100,000, and there do not exist any circumstances that could
         reasonably be expected to result in such liabilities or obligations.

         3.06 FAIRNESS OPINION. The Company has received the opinion of
Ladenburg Thalmann & Company to the effect that, as of the date of such
opinion, the Per Share Price is fair to the Company's stockholders from a
financial point of view, and such opinion has not been amended or rescinded as
of the date of this Agreement.

         3.07 ABSENCE OF CERTAIN CHANGES OR EVENTS. Except as set forth in
Schedule 3.07 hereto, since May 31, 1998, there has not been any Material
Adverse Effect on the Company (including without limitation any loss of
employees or customers that has had a Material Adverse Effect, or that is
reasonably likely to have a Material Adverse Effect, on the Company) and, to
the best knowledge of the Company, no fact or condition exists which will cause
such a Material Adverse Effect on the Company in the future.

                                      A-8
<PAGE>

         3.08 LEGAL PROCEEDINGS. Except as set forth in Schedule 3.08 hereto,
neither the Company nor any of its Subsidiaries is a party to any, and there
are no pending or, to the best knowledge of the Company, threatened, legal,
administrative, arbitral or other proceedings, claims, actions or governmental
or regulatory investigations of any nature against or affecting the Company or
any of its Subsidiaries or any property or asset of the Company or any of its
Subsidiaries, before any court, arbitrator or administrative, Governmental
Entity, domestic or foreign, which would, either individually or in the
aggregate, have a Material Adverse Effect on the Company, and no facts or
circumstances have come to the Company's attention which have caused it to
believe that such a claim, action, proceeding or investigation against or
affecting the Company or any of its Subsidiaries could reasonably be expected
to occur. Neither the Company nor any of its Subsidiaries nor any property or
asset of the Company or any of its Subsidiaries is subject to any order, writ,
judgment, injunction, decree, determination or award which restricts its
ability to conduct business in any area in which it presently does business or
has or could reasonably be expected to have, either individually or in the
aggregate, a Material Adverse Effect on the Company.

         3.09 TAXES AND TAX RETURNS.

              (a) For purposes of this Agreement, the terms "Tax" and "Taxes"
         shall mean any and all taxes, charges, fees, levies or other
         assessments, including, without limitation, all net income, gross
         income, gross receipts, premium, sales, use, ad valorem, value added,
         transfer, franchise, profits, license, withholding, payroll,
         employment, excise, estimated, severance, stamp, occupation, property
         or other taxes, fees, assessments or charges of any kind whatsoever,
         together with any interest and any penalties (including penalties for
         failure to file in accordance with applicable information reporting
         requirements), and additions to tax by any authority, whether federal,
         state, or local or domestic or foreign. The term "Tax Return" shall
         mean any report, return, form, declaration or other document or
         information required to be supplied to any authority in connection
         with Taxes. The term "Code" shall mean the Internal Revenue Code of
         1986, as amended.

              (b) Each of the Company and its Subsidiaries (the "Taxpayers")
         has filed all Tax Returns that were required to be filed. All such Tax
         Returns were when filed, and continue to be, correct and complete in
         all material respects. All Taxes owed by the Taxpayers (whether or not
         shown on any Tax Return) have been timely paid. Except as set forth on
         Schedule 3.09(b) annexed hereto, none of the Taxpayers currently is
         the beneficiary of any extension of time within which to file any Tax
         Return. No claim has ever been made by an authority in a jurisdiction
         where any of the Taxpayers does not file Tax Returns that it is or may
         be subject to taxation by that jurisdiction. There are no liens with
         respect to Taxes on any of the assets or property of any of the
         Taxpayers, except for liens with respect to Taxes not yet payable.

              (c) Each of the Taxpayers has withheld or collected and paid all
         Taxes required to have been withheld or collected and paid in
         connection with amounts paid or owing to any employee, independent
         contractor, creditor, stockholder, an other third party, or otherwise.

              (d) There is no dispute or claim concerning any Tax Liability of
         any of the Taxpayers either (A) claimed or raised by any authority in
         writing or (B) as to which any of the Taxpayers or the directors and
         officers (and employees responsible for Tax matters) of any of the
         Taxpayers has knowledge. There are no proceedings with respect to
         Taxes pending, except as set forth on Schedule 3.09(d) annexed hereto.

              (e) Schedule 3.09(e) annexed hereto sets forth an accurate,
         correct and complete list of all federal, state, local, and foreign
         Tax Returns filed with respect to the Taxpayers for taxable periods
         ended on or after November 30, 1991, indicates those Tax Returns that
         have been audited and indicates those Tax Returns that currently are
         the subject of audit. The Company has delivered to the Parent correct
         and complete copies of all federal income Tax Returns, examination
         reports, and statements of deficiencies assessed against or agreed to
         by or on behalf of any of the Taxpayers since December 1, 1991. To the
         knowledge of the

                                      A-9
<PAGE>

         Taxpayers and their directors and officers (and employees responsible
         for Tax matters), no other audit or investigation with respect to
         Taxes is pending or has been threatened.

              (f) None of the Taxpayers have waived any statute of limitations
         in respect of Taxes or agreed to any extension of time with respect to
         a Tax assessment or deficiency.

              (g) None of the assets of any of the Taxpayers are assets that
         Sub or the Parent is or shall be required to treat as being owned by
         another person pursuant to the provisions of Section 168(f)(8) of the
         Internal Revenue Code of 1954, as amended and in effect immediately
         before the enactment of the Tax Reform Act of 1986, or is "tax-exempt
         use property" within the meaning of Section 168(h)(1) of the Code.

              (h) None of the Taxpayers has agreed to make, nor is it required
         to make, any adjustments under Section 481(a) of the Code by reason of
         a change in accounting method or otherwise.

              (i) None of the Taxpayers is a party to any contract, arrangement
         or plan that has resulted or would result, separately or in the
         aggregate, in the payment of any "excess parachute payments" within
         the meaning of Section 280G of the Code, or the payment of any
         consideration which would not be deductible by reason of Section
         162(m) of the Code.

              (j) None of the Taxpayers has been a United States real property
         holding corporation within the meaning of Code Section 897(c)(2)
         during the applicable period specified in Code Section
         897(c)(1)(A)(ii).

              (k) None of the Taxpayers is a party to any agreement, whether
         written or unwritten, providing for the payment of Tax liabilities,
         payment for Tax losses, entitlements to refunds or similar Tax
         matters.

              (l) No ruling with respect to Taxes relating to any of the
         Taxpayers has been requested by or on behalf of the Taxpayers.

              (m) None of the Taxpayers (A) has never been a member of an
         affiliated group (within the meaning of Section 1504 of the Code, or
         any similar group as defined for state, local or foreign tax purposes)
         filing a consolidated federal (or combined or unitary state, local or
         foreign) income Tax Return or (B) has any liability for the taxes of
         any Person (other than the Taxpayers) under Reg. ss. 1.1502-6 (or any
         similar provision of state, local or foreign Law), as a transferee or
         successor, by contract, or otherwise.

              (n) The unpaid Taxes of the Taxpayers (A) did not, as of the most
         recent fiscal quarter end, exceed the reserves for Tax liability
         (rather than any reserve for deferred Taxes established to reflect
         timing differences between book and Tax income) on their respective
         books at such time and (B) do not exceed that reserve as adjusted for
         the passage of time through the Effective Date in accordance with the
         past custom and practice of the Taxpayers in filing their Tax Returns.

              (o) Schedule 3.09 sets forth the following information with
         respect to each of the Company and its Subsidiaries as of the most
         recent practicable date (as well as on an estimated pro forma basis as
         of the Effective Date giving effect to the consummation of the
         transactions contemplated hereby): (A) the basis of each of the
         Company and its Subsidiaries in its assets; and (B) the amount of any
         net operating loss, net capital loss, unused investment or other
         credit, unused foreign tax, or excess charitable contribution
         allocable to each of the Company and its Subsidiaries.

              (p) None of the Company or its Subsidiaries has filed an
         election, consent or agreement under Section 341(f) of the Code.

              (q) For purposes of this Section 3.09, references to the
         Taxpayers shall also refer to any predecessor companies.

                                      A-10
<PAGE>

         3.10 EMPLOYEE BENEFIT PLANS.

              (a) Schedule 3.10 hereto sets forth a true and complete list of
         all Plans maintained or contributed to by the Company or any of its
         Subsidiaries during the five (5) years preceding this Agreement. The
         term "Plans" for purposes of this Article III means all employee
         benefit plans, arrangements or agreements that are maintained or
         contributed to, or that were maintained or contributed to at any time
         during the five (5) years preceding the date of this Agreement, by the
         Company or any of its Subsidiaries, or by any trade or business,
         whether or not incorporated (an "ERISA Affiliate"), all of which
         together with the Company would be deemed a "single employer" within
         the meaning of Section 4001 of the Employee Retirement Income Security
         Act of 1974, as amended ("ERISA").

              (b) The Company has heretofore delivered to Parent true and
         complete copies of each of the Plans and all related documents,
         including but not limited to (i) all required Forms 5500 and all
         related schedules for such Plans (if applicable) for each of the last
         two (2) years, (ii) the actuarial report for such Plan (if applicable)
         for each of the last two (2) years, and (iii) the most recent
         determination letter from the IRS (if applicable) for such plan.

              (c) (i) Except as may be provided in Schedule 3.10 hereto, each
         of the Plans has been operated and administered in all material
         respects in accordance with applicable laws, including but not limited
         to ERISA and the Code, (ii) each of the Plans intended to be
         "qualified" within meaning of Section 401(a) of the Code has been
         maintained so as to qualify from the effective date of such Plan to
         the Effective Time, (iii) with respect to each Plan which is subject
         to Title IV of ERISA, the present value of "benefit liabilities"
         (within the meaning of Section 4001(a)(16) of ERISA) under such Plan,
         based upon the actuarial assumptions currently used by the Plan for
         IRS funding purposes did not, as of its latest valuation date, exceed
         the then current value of the assets of such Plan allocable to such
         accrued benefits, and there has been no "accumulated funding
         deficiency" (whether or not waived), (iv) no Plan provides benefits,
         including without limitation death, medical or other benefits (whether
         or not insured), with respect to current or former employees of the
         Company, any of its Subsidiaries or any ERISA Affiliate beyond their
         retirement or other termination of service, other than (u) coverage
         mandated by applicable law, (v) life insurance death benefits payable
         in the event of the death of a covered employee, (w) disability
         benefits payable to disabled former employees, (x) death benefits or
         retirement benefits under any "employee pension plan," as that term is
         defined in Section 3(2) of ERISA, (y) deferred compensation benefits
         accrued as liabilities on the books of the Company, any of its
         Subsidiaries or any ERISA Affiliate or (z) benefits the full cost of
         which is borne by the current or former employee (or his beneficiary),
         (v) with respect to each Plan subject to Title IV of ERISA no
         liability under Title IV of ERISA has been incurred by the Company,
         any of its Subsidiaries or any ERISA Affiliate that has not been
         satisfied in full, no condition exists that presents a material risk
         to the Company, any of its Subsidiaries or any ERISA Affiliate of
         incurring a material liability to or on account of such Plan, and
         there has been no "reportable event" (within the meaning of Section
         1013 of ERISA and the regulations thereunder), (vi) none of the
         Company, any of its Subsidiaries or any ERISA Affiliate has ever
         maintained or contributed to a "multiemployer pension plan," as such
         term is defined in Section 3(37) of ERISA, (vii) all contributions or
         other amounts payable by the Company or any of its Subsidiaries as of
         the Effective Time with respect to each Plan in respect of current or
         prior plan years have been paid or accrued in accordance with GAAP and
         Section 412 of the Code, (viii) none of the Company, any of its
         Subsidiaries or any ERISA Affiliate has engaged in a transaction in
         connection with which the Company, any of its Subsidiaries or any
         ERISA Affiliate has any material liability for either a civil penalty
         assessed pursuant to Section 409 or 502(i) of ERISA or a tax imposed
         pursuant to Section 4975 or 4976 of the Code, (ix) consummation of the
         transactions contemplated hereby will not cause any amounts payable
         under any of the Plans to fail to be deductible for federal income tax
         purposes under Sections 280G or 162(m) of the Code, and (x) there are
         no pending or, to the best knowledge of the Company, threatened or
         anticipated claims (other than routine claims for benefits) by, on
         behalf of or against any of the Plans or any trusts related thereto.

                                      A-11
<PAGE>

              (d) With respect to any Plan that is a welfare plan (within the
         meaning of Section 3(1) of ERISA (i) no such Plan is funded through a
         "welfare benefit fund," as such term is defined in Section 419(a) of
         the Code, and (ii) each such Plan complies in all material respects
         with the applicable requirements of Section 4980B(f) of the Code, Part
         6 of Subtitle B of Title I of ERISA and any applicable state
         continuation coverage requirements ("COBRA").

              (e) Except as prohibited by law (including Section 411(d)(6) of
         the Code), each Plan may be amended, terminated, modified or otherwise
         revised by the Company, any of its Subsidiaries or its ERISA
         Affiliates as of the Effective Time to eliminate, without material
         effect, any and all future benefit accruals under any Plan (except
         claims incurred under any welfare plan).

              (f) Except as set forth on Schedule 3.10, since May 31, 1998,
         neither the Company nor any of its Subsidiaries has entered into,
         adopted or amended in any respect any collective bargaining agreement
         or adopted or amended any bonus, profit sharing, compensation, stock
         option, pension, retirement, deferred compensation, insurance or other
         similar plan, agreement, trust, fund or arrangement for the benefit of
         employees (whether or not legally binding).

         3.11 SEC REPORTS. The Company has previously delivered to Parent an
accurate and complete copy of each (a) final registration statement,
prospectus, report, schedule and definitive proxy statement of the Company
filed since January 1, 1993 with the SEC pursuant to the Exchange Act or the
Securities Act of 1933, as amended (the "Securities Act") (collectively, the
"Company SEC Reports"), and (b) communication mailed by or on behalf of the
Company to its stockholders since January 1, 1993. The Company has timely filed
(either by the required filing date or pursuant to Rule 12b-25 promulgated
under the Exchange Act) all Company SEC Reports and other documents required to
be filed by it under the Securities Act and the Exchange Act and, as of their
respective dates, all Company SEC Reports complied with all of the rules and
regulations of the SEC with respect thereto. As of their respective dates, no
such Company SEC Reports or communications contained any untrue statement of a
material fact or omitted to state any material fact required to be stated
therein or necessary in order to make the statements therein, in light of the
circumstances in which they were made, not misleading. The Company has made
available to Parent true and complete copies of all amendments and
modifications to all agreements, documents and other instruments which
previously had been filed with the SEC by the Company and which are currently
in effect.

         3.12 COMPANY INFORMATION.

The information supplied by the Company relating to the Company and its
Subsidiaries contained in the Registration Statement to be sent to the
stockholders of the Company in connection with the Company Stockholder Meeting,
or in any other document filed with any other regulatory agency in connection
herewith, will not contain, on the date of mailing of the Registration
Statement and on the date of the Company Stockholder Meeting, any untrue
statement of a material fact or omit to state a material fact required to be
stated therein or necessary in order to make the statements therein, in light
of the circumstances in which they are made, not false or misleading or
necessary to correct any statement in any earlier communication with respect to
the solicitation of proxies for the Company Stockholder Meeting which shall
have become false or misleading. The Registration Statement will comply in all
material respects with the provisions of the Securities Act and the Exchange
Act and the rules and regulations thereunder and the rules and regulations of
the SEC with respect thereto. Nothing in this Section 3.12 relates to any
information concerning Parent or Sub or their businesses, contracts,
litigation, stockholders, directors or officers.

         3.13 COMPLIANCE WITH APPLICABLE LAW; CERTAIN AGREEMENTS. Except as set
forth in Schedule 3.13 hereto, each of the Company and its Subsidiaries holds
all material licenses, franchises, permits and authorizations necessary for the
lawful conduct of its business under and pursuant to all, and has complied with
and is not in conflict with, or in default or violation of any (a) statute,
code, ordinance, law, rule, regulation, order, writ, judgment, injunction or
decree, published policies and guidelines of any Governmental Entity,
applicable to the Company or Subsidiary or by which any property or asset of
the Company or Subsidiary is bound or affected or (b) any note, bond, mortgage,
indenture, deed of trust, contract, agreement, lease, license, permit,
franchise or other instrument or obligation to which

                                      A-12
<PAGE>

the Company or Subsidiary is a party or by which the Company or Subsidiary or
any property or asset of the Company or Subsidiary is bound or affected, except
for any such non-compliance, conflicts, defaults or violations that would not,
individually or in the aggregate, have a Material Adverse Effect; and the
Company neither knows of, nor has received notice of, any material violations
of any the above. In addition to the foregoing, the Company has in place, and
is in compliance with, plans regarding Hazard Analysis Critical Control Points
for each facility of the Company.

         3.14 CERTAIN CONTRACTS.

              (a) Except as set forth in Schedule 3.14 hereto, neither the
         Company nor any of its Subsidiaries is a party to or bound by any
         contract, arrangement, commitment or understanding (whether written or
         oral): (i) with respect to the employment of any director, officer or
         employee, or with respect to the employment of any consultant which
         cannot be terminated with a payment of less than $25,000, (ii) which,
         upon the consummation of the transactions contemplated by this
         Agreement, will result in any payment (whether of severance pay or
         otherwise) becoming due from the Company or any of its Subsidiaries to
         any officer or employee thereof, (iii) which is a material contract
         (as defined in Item 601(b)(10) of Regulation S-B of the SEC) to be
         performed after the date of this Agreement that has not been filed or
         incorporated by reference in the Company SEC Reports, (iv) which is a
         consulting or other agreement (including agreements entered into in
         the ordinary course and data processing, software programming and
         licensing contracts) not terminable on ninety (90) days or less notice
         and involves the payment of more than $25,000 per annum, (v) which
         restricts the conduct of any line of business by the Company or any of
         its Subsidiaries, (vi) with or to a labor union or guild (including
         any collective bargaining agreement), or (vii) (including any stock
         option plan, stock appreciation rights plan, restricted stock plan or
         stock purchase plan) any of the benefits of which will be increased,
         or the vesting of the benefits of which will be accelerated, by the
         occurrence of any of the transactions contemplated by this Agreement,
         or the value of any of the benefits of which will be calculated on the
         basis of any of the transactions contemplated by this Agreement. The
         Company has previously delivered to Parent true and complete copies of
         all employment, consulting and deferred compensation agreements which
         are in writing and to which the Company is a party. Each contract,
         arrangement, commitment or understanding of the type described in this
         section is referred to herein as a "Company Contract".

              (b) Except as set forth in Schedule 3.14(b) hereto, (i) each
         Company Contract is legal, valid and binding upon the Company or a
         Subsidiary of the Company, as the case may be, assuming due
         authorization of the other party or parties thereto, and in full force
         and effect, (ii) the Company or Subsidiary, as the case may be, has in
         all material respects performed all obligations required to be
         performed by it to date under each such Company Contract, and (iii) no
         event or condition exists which constitutes or, after notice or lapse
         of time or both, would constitute, a default on the part of the
         Company or Subsidiary, as the case may be, under any such Company
         Contract.

              (c) Neither the Company nor its Subsidiaries has made any express
         warranty to any person or entity with respect to any product it
         manufactures or sells or has manufactured or sold or has made or
         agreed to make any indemnification payment, or replacement with
         respect to any product warranty claim, except for (i) the warranties
         and/or agreement(s) to indemnify or replace product of which true and
         correct copies have been delivered to Parent, (ii) the warranties
         applicable under the Uniform Commercial Code as in effect from time to
         time in the jurisdictions in which its products are sold and (iii) any
         other warranties under other state or federal laws.

         3.15 AGREEMENTS WITH REGULATORY AGENCIES. Neither the Company nor any
of its Subsidiaries is subject to any cease-and-desist or other order issued
by, or is a party to any written agreement, consent agreement or memorandum of
understanding, commitment letter or similar undertaking (each a "Regulatory
Agreement") with any Regulatory Agency or other Governmental Entity that
restricts the conduct of its business in any material respect, nor has the
Company or any of its Subsidiaries been notified by any Regulatory Agency or
other Governmental Entity that it is considering issuing or requesting any
Regulatory Agreement.

                                      A-13
<PAGE>

         3.16 ENVIRONMENTAL MATTERS.

              (a) The Company and its Subsidiaries are, and have been, in
         material compliance with all applicable environmental laws and with
         all rules, regulations, standards and requirements of the United
         States Environmental Protection Agency (the "EPA") and of state and
         local agencies with jurisdiction over pollution or protection of the
         environment.

              (b) There is no suit, claim, action or proceeding pending or, to
         the best knowledge of the Company, threatened, before any Governmental
         Entity or other forum in which the Company or any of its Subsidiaries
         have been or, with respect to threatened proceedings, may be named as
         a defendant, responsible party or potentially responsible party (i)
         for alleged noncompliance (including by any predecessor), with any
         environmental law, rule, regulation, standard or requirement or (ii)
         relating to the release into or presence in the Environment (as
         hereinafter defined) of any Hazardous Materials (as hereinafter
         defined) or Oil (as hereinafter defined) whether or not occurring at
         or on a site owned, leased or operated by the Company or any of its
         Subsidiaries.

              (c) Neither the Company nor any of its Subsidiaries has received
         any notice regarding a matter on which a suit, claim, action or
         proceeding as described in subsection (b) of this Section 3.16 could
         reasonably be based. No facts or circumstances have come to the
         Company's attention which have caused either to believe that a
         material suit, claim, action or proceeding as described in subsection
         (b) of this Section 3.16 could reasonably be expected to occur.

              (d) Except as set forth in the Environmental Site Assessment
         Reports described in Schedule 3.16(d) hereto, during the period of the
         ownership or operation by the Company or any of its Subsidiaries of
         any of their respective current properties, there has been no release
         or presence in the Environment of Hazardous Material or Oil in, on,
         under or affecting such property. To the best knowledge of the
         Company, prior to the period of the ownership or operation by the
         Company or any of its Subsidiaries of any of their respective current
         properties or any previously owned or operated properties, there was
         no release or presence in the Environment of Hazardous Material or Oil
         in, on, under or affecting any such property.

              (e) The following definitions apply for purposes of this
         Agreement: (i) "Hazardous Material" means any pollutant, contaminant,
         or hazardous substance or hazardous material as defined in or pursuant
         to the Comprehensive Environmental Response, Compensation and
         Liability Act, 42 U.S.C. ss. 9601 et seq., or any other federal, state
         or local environmental law, regulation or requirement; (ii) "Oil"
         means oil or petroleum of any kind or origin or in any form, as
         defined in or pursuant to the Federal Clean Water Act, 33 U.S.C. ss.
         1251 et seq., or any other federal, state or local environmental law,
         regulation or requirement; and (iii) "Environment" means any soil,
         surface waters, groundwaters, stream sediments, surface or subsurface
         strata, and ambient air and any other environmental medium.

         3.17 PROPERTIES.

              (a) Schedule 3.17 hereto contains a true, complete and correct
         list and a brief description (including carrying value) of all real
         properties owned by the Company or any of its Subsidiaries. Except as
         set forth in Schedule 3.17 hereto, the Company or its Subsidiaries has
         good and marketable title to all the real property and other property
         owned by it and included in the balance sheet of the Company for the
         period ended May 31, 1998, and owns such property subject to no
         encumbrances, liens, mortgages, security interests, pledges or title
         imperfections except for (i) those items that secure liabilities that
         are reflected in such balance sheet or the notes thereto, (ii)
         statutory liens for amounts not yet delinquent or which are being
         contested in good faith, (iii) with respect to owned real property,
         title imperfections noted in title reports, and (iv) those items that
         do not, individually or in the aggregate, have a Material Adverse
         Effect on the Company or which

                                      A-14
<PAGE>

         do not and will not interfere with the use of the property as
         currently used or contemplated to be used by the Company or its
         Subsidiaries, or the conduct of the business of the Company or its
         Subsidiaries.

              (b) Neither the Company nor any of its Subsidiaries has received
         any notice of a material violation of any applicable zoning or
         environmental regulation, ordinance or other law, order, regulation or
         requirement relating to its operations or its properties and, to the
         knowledge of the Company, there is no such violation. Except as set
         forth in Schedule 3.17 hereto, all buildings and structures owned and
         used by the Company or any of its Subsidiaries conform in all material
         respects with all applicable ordinances, codes or regulations, except
         to the extent such noncompliance does not or will not have a Material
         Adverse Effect on the Company and which does not or will not interfere
         with the use of any property as currently used or contemplated to be
         used by the Company or its Subsidiaries, or the conduct of the
         business of the Company or its Subsidiaries. Except as set forth in
         Schedule 3.17 hereto, to the knowledge of the Company, all buildings
         and structures leased and used by the Company or any of its
         Subsidiaries conform in all material respects with all applicable
         ordinances, codes or regulations, except to the extent such
         noncompliance does not or will not have a Material Adverse Effect on
         the Company and which does not or will not interfere with the use of
         any property as currently used or contemplated to be used by the
         Company or its Subsidiaries, or the conduct of the business of the
         Company or its Subsidiaries.

              (c) Schedule 3.17 contains a true, complete and correct list of
         all leases pursuant to which the Company or any of its Subsidiaries
         leases any real or personal property, either as lessee or as lessor
         (the "Company Leases"). Assuming due authorization of the other party
         or parties thereto, each of the Company Leases is valid and binding on
         the Company or Subsidiary, as the case may be, and, to the best of the
         Company's knowledge, valid and binding on and enforceable against all
         other respective parties to such leases, in accordance with their
         respective terms. Except to the extent such breaches, defaults or
         events of default do not or will not have a Material Adverse Effect on
         the Company and which do not or will not interfere with the use of any
         property as currently used or contemplated to be used by the Company
         or its Subsidiaries, or the conduct of the business of the Company or
         its Subsidiaries, there are not under such Company Leases any existing
         breaches, defaults or events of default by the Company or any of its
         Subsidiaries, nor has the Company or any of its Subsidiaries received
         notice of, or made a claim with respect to, any breach or default by
         any other party to such Company Leases. Each of the Company and its
         Subsidiaries enjoys quiet and peaceful possession of all such leased
         properties occupied by it as lessee.

              (d) All of the real properties, leasehold improvements and items
         of equipment and other material personal property owned, leased, or
         licensed by the Company or any of its Subsidiaries, or in which any of
         those parties hold an interest, are in good maintenance, repair and
         operating condition, ordinary wear and tear excepted, are adequate for
         the purpose for which they are now being or are anticipated to be
         used, and, to the best of the Company's knowledge, are free from any
         material defects.

         3.18 INSURANCE. The Company has made available to Parent true and
complete copies of all material policies of insurance of the Company or any of
its Subsidiaries currently in effect. All of the policies relating to insurance
maintained by the Company or any of its Subsidiaries with the respect to its
material properties and the conduct of its business in any material respect (or
any comparable policies entered into as a replacement thereof) are in full
force and effect and neither the Company nor any of its Subsidiaries has
received any notice of cancellation with respect thereto. All life insurance
policies on the lives of any of the current and former officers of the Company
or any of its Subsidiaries which are maintained by the Company or any of its
Subsidiaries or which are otherwise included as assets on the books of the
Company (i) are, or will at the Effective Time be, owned by the Company or any
of its Subsidiaries, free and clear of any claims thereon by the officers or
members of their families, except with respect to the death benefits
thereunder, as to which the Company agrees that there will not be an amendment
prior to the Effective Time without the consent of Parent, and (ii) are
accounted for properly on the books of the Company in accordance with GAAP. The
Company does not have any material liability for unpaid premium or premium
adjustments not properly reflected on the Company's May 31, 1998 balance sheet.
The Company and its Subsidiaries have been and are adequately insured with
respect to their respective property and the conduct of their respective
business in such amounts

                                      A-15
<PAGE>

and against such risks as are substantially similar in kind and amount to that
customarily carried by parties similarly situated who own properties and engage
in businesses substantially similar to that of the Company (including without
limitation liability insurance and blanket bond insurance). All claims under
any policy or bond have been duly and timely filed.

         3.19 TRANSACTIONS WITH CERTAIN PERSONS. Except as disclosed in the
Company SEC Reports or otherwise set forth on Schedule 3.19 hereto, since April
1, 1996, neither the Company nor any of its Subsidiaries has entered into any
transaction or series of transactions, in which the amount involved exceeded
$10,000, with any executive officer, director or greater-than-5% stockholder of
the Company or any "associate" (as defined in Rule 14a-1 under the Exchange
Act) of any such officer or director or "affiliates" (as defined in Rule
144(a)(1) of the Securities Act) of any such officer, director or stockholder.

         3.20 LABOR MATTERS. Neither the Company nor any of its Subsidiaries is
a party to any collective bargaining or other labor union or guild contract nor
has the Company or any of its Subsidiaries been approached since November 30,
1997 by any collective bargaining or other labor union or guild seeking to
enter into a contract with the Company or any of its Subsidiaries. There is no
pending or, to the best knowledge of the Company, threatened, labor dispute,
strike or work stoppage against the Company or any of its Subsidiaries which
may interfere with the business activities of the Company or any of its
Subsidiaries. None of the Company, any of its Subsidiaries or their respective
representatives or employees has committed any unfair labor practices in
connection with the operation of the business of the Company or any of its
Subsidiaries, and there is no pending or, to the best knowledge of the Company,
threatened charge or complaint against the Company or any of its Subsidiaries
by the National Labor Relations Board or any comparable state agency. Except as
set forth on Schedule 3.20 hereto, to its knowledge, neither the Company nor
its Subsidiaries has hired any illegal aliens as employees. To its knowledge,
neither the Company nor its Subsidiaries has discriminated on the basis of
race, age, sex or otherwise in its employment conditions or practices with
respect to its employees. There are no race, age, sex or other discrimination
complaints pending, or, to the knowledge of the Company, threatened against the
Company or any of its Subsidiaries by any employee, former or current, before
any domestic (federal, state or local) or foreign board, department, commission
or agency nor, to the knowledge of the Company, does any basis therefor exist.
There are no pending or, to the knowledge of the Company, threatened
representation questions respecting any employees.

         3.21 INTELLECTUAL PROPERTY. The Company and its Subsidiaries own or
possess valid and binding licenses and other rights to use without payment of
any material amount all material patents, copyrights, trade secrets, trade
names, service marks, trademarks, software and other intellectual property used
in its business, which are set forth in Schedule 3.21 hereto; neither the
Company nor any of its Subsidiaries has received any notice of conflict with
respect thereto that asserts the right of others. The Company and its
Subsidiaries have performed in all material respects all the obligations
required to be performed by it with respect to the items of intellectual
property set forth in Schedule 3.21 hereto and are not in default under any
contract, agreement, arrangement or commitment relating to any of the
foregoing.

         3.22 SUBSTANTIAL SUPPLIERS AND CUSTOMERS. Except as set forth on
Schedule 3.22 hereto, since November 30, 1997, none of the top ten (10)
suppliers (by dollar volume) or the top ten (10) customers (by dollar volume)
of the Company and its Subsidiaries, taken as a whole, has substantially
reduced the use or supply of the products or goods made available for purchase
by the Company or its Subsidiaries in their business or has ceased, or
threatened to cease, to use or to supply such products or goods, and the
Company does not have any reason to believe that any such supplier or customer
will do so.

         3.23 BROKER'S FEES. Neither the Company nor any of its officers or
directors, has employed any broker or finder or incurred any liability for any
broker's fees, commissions or finder's fees in connection with any of the
transactions contemplated by this Agreement, except pursuant to an agreement
dated June 5, 1998, as amended by a letter agreement dated October 7, 1998,
between the Company and Ladenburg Thalmann & Company.

                                      A-16
<PAGE>

         3.24 DISCLOSURE. No representation or warranty contained in this
Agreement or any schedule to this Agreement contains any untrue statement of a
material fact or omits to state a material fact necessary in order to make the
statements herein or therein, in light of the circumstances in which they are
made, not misleading.


                                   ARTICLE IV

                REPRESENTATIONS AND WARRANTIES OF PARENT AND SUB

         Parent and Sub hereby represent and warrant to the Company as follows:

         4.01 CORPORATE ORGANIZATION.

              (a) Each of Parent and Sub is a corporation duly organized,
         validly existing and in good standing under the laws of the State of
         Delaware. Each of Parent and Sub has the corporate power and authority
         to own or lease all of its properties and assets and to carry on its
         business as it is now being conducted, and is duly licensed or
         qualified to do business in each jurisdiction in which the nature of
         the business conducted by it or the character or location of the
         properties and assets owned or leased by it makes such licensing or
         qualification necessary, except where the failure to be so licensed or
         qualified would not have a Material Adverse Effect on Parent. The
         Certificate of Incorporation and Bylaws of each of Parent and Sub,
         copies of which have previously been delivered to the Company, are
         true and complete copies of such documents as in effect as of the date
         of this Agreement.

              (b) Parent has no direct or indirect Subsidiaries other than Sub
         and is the sole stockholder of Sub. Sub has no direct or indirect
         Subsidiaries. Neither Parent nor Sub owns, controls or holds with the
         power to vote, directly or indirectly of record, beneficially or
         otherwise, any capital stock or any equity or ownership interest in
         any corporation, partnership, association, joint venture or other
         entity, except for (i) Parent's ownership of Sub, (ii) Parent's
         ownership of Company Common Stock and (iii) less than five percent
         (5%) of any equity security registered under the Exchange Act.

              (c) The minute books of each of Parent and Sub contain true,
         complete and accurate records of all meetings and other corporate
         actions held or taken by their respective stockholders and boards of
         directors (including committees of their respective boards of
         directors).

         4.02 CAPITALIZATION.

              (a) The authorized capital stock of Parent consists of 50,000,000
         shares of Parent Common Stock, 2,000,000 shares of Class B common
         stock, par value $.01 per share ("Parent Class B Common Stock"), of
         Parent and 5,000,000 shares of preferred stock, par value $.01 per
         share, of Parent. As of September 15, 1998, 2,646,139 shares of Parent
         Common Stock, 522,955 shares of Parent Class B Common Stock and no
         shares of preferred stock of Parent were issued and outstanding. As of
         September 15, 1998, options and warrants exercisable to purchase
         559,839 and 30,000 shares of Parent Common Stock, respectively, were
         outstanding, and a promissory note convertible into 428,571 shares of
         Parent Common Stock was outstanding. All of the issued and outstanding
         shares of Parent Common Stock have been duly authorized and validly
         issued and are fully paid, nonassessable and free of preemptive rights
         with no personal liability attaching to the ownership thereof.

              (b) The authorized capital stock of Sub consists of 1,500 shares
         of common stock, without par value ("Sub Common Stock"), of Sub. As of
         the date hereof, 100 shares of Sub Common Stock are outstanding. All
         of the issued and outstanding shares of capital stock of Sub are owned
         by Parent, have been duly authorized and validly issued and are fully
         paid, non-assessable and free of preemptive rights with no personal
         liability attaching to the ownership thereof.

                                      A-17
<PAGE>

              (c) Except as described in Section 4.02(a) hereof, neither Parent
         nor Sub has or is bound by any outstanding subscriptions, options,
         warrants, calls, commitments or agreements of any character calling
         for the purchase or issuance of any shares of Parent Common Stock, Sub
         Common Stock or any other equity security of Parent or Sub or any
         securities representing the right to purchase or otherwise receive any
         shares of Parent Common Stock, Sub Common Stock or any other equity
         security of Parent or Sub other than as provided for in this
         Agreement. Except as described in Section 4.02(a) hereof, there are no
         bonds, debentures, notes or other indebtedness of Parent or Sub having
         the right to vote (or convertible into, or exchangeable for securities
         having the right to vote) on any matters on which stockholders of
         Parent or Sub may vote.

              (d) Except as contemplated herein, there are no agreements or
         understandings, with respect to the voting of any shares of Parent
         Common Stock or Sub Common Stock or which restrict the transfer of
         such shares, to which Parent or Sub is a party and, to the knowledge
         of Parent, there are no such agreements or understandings to which
         Parent or Sub is not a party with respect to the voting of any such
         shares or which restrict the transfer of such shares, other than
         applicable federal and state securities laws.

              (e) All dividends on Parent Common Stock or Sub Common Stock
         which have been declared prior to the date of this Agreement have been
         paid in full.

         4.03 AUTHORITY; NO VIOLATION.

              (a) Each of Parent and Sub have full corporate power and
         authority to execute and deliver this Agreement and to consummate the
         transactions contemplated hereby. The execution and delivery of this
         Agreement by Parent and Sub and the consummation by Parent and Sub of
         the transactions contemplated hereby have been duly and validly
         approved by the Board of Directors of Parent and Sub, respectively.
         Except for the filing of the Certificate of Merger, no other corporate
         proceedings on the part of Parent or Sub are necessary to approve this
         Agreement and to consummate the transactions contemplated hereby. This
         Agreement has been duly and validly executed and delivered by Parent
         and Sub and (assuming the due authorization, execution and delivery by
         the Company) constitutes a valid and binding obligation of Parent and
         Sub, enforceable against Parent and Sub in accordance with its terms.

              (b) Neither the execution and delivery of this Agreement by each
         of Parent and Sub, nor the consummation by either Parent or Sub, as
         the case may be, of the transactions contemplated hereby, nor
         compliance by either Parent or Sub with any of the terms or provisions
         hereof, will (i) violate, conflict with or result in a breach of any
         provision of the Certificate of Incorporation or Bylaws of Parent, or
         Sub, as the case may be, or (ii)(x) violate any statute, code,
         ordinance, rule, regulations, judgment, order, writ, decree or
         injunction applicable to the Parent or Sub or any of their respective
         properties or assets, or (y) violate, conflict with, result in a
         breach of any provisions of or the loss of any benefit under,
         constitute a default (or any event which, with notice or lapse of
         time, or both, would constitute a default) under, result in the
         termination of or a right of termination or cancellation under,
         accelerate the performance required by, or result in the creation of
         any lien, pledge, security interest, charge or other encumbrance upon
         any of the terms, conditions or provisions of any note, bond,
         mortgage, indenture, deed of trust, license, lease, agreement or other
         instrument or obligation to which Parent or Sub is a party, or by
         which they or any of their respective properties or assets may be
         bound or affected, except (in the case of clause (y) above) for such
         violations, conflicts, breaches or defaults which, either individually
         or in the aggregate, will not have a Material Adverse Effect on
         Parent.

         4.04 CONSENTS AND APPROVALS. Except for (a) the filing with the SEC of
the Registration Statement and the declaration of the effectiveness thereof by
the SEC, (b) the approval of this Agreement by the requisite vote of the
stockholders of Parent and the Company, respectively, and (c) the filing of the
Certificate of Merger with the Delaware Secretary pursuant to the DGCL to
effect the Merger, no consents or approvals of or filings or registrations with
any Governmental Entity or with any third party are necessary in connection
with the execution and delivery by Parent and

                                      A-18
<PAGE>

Sub of this Agreement and the consummation by Parent and Sub of the Merger and
the other transactions contemplated hereby.

         4.05 BROKER'S FEES. Neither Parent nor Sub, nor any of their
respective officers or directors, has employed any broker or finder or incurred
any liability for any broker's fee, commission or finder's fee in connection
with any of the transactions contemplated by this Agreement, except as set
forth in Schedule 4.05 hereto.

         4.06 FINANCIAL STATEMENTS.

              (a) Parent has previously delivered to the Company copies of the
         audited consolidated balance sheets of the Company as of December 31,
         1995, December 31, 1996 and December 31, 1997, and the related
         consolidated statements of income, changes in stockholders' equity and
         cash flows for the fiscal years 1996 through 1997, inclusive, included
         in the Company's Annual Report on Form 10-KSB for the fiscal year
         ended December 31, 1997 filed with the SEC under the Exchange Act.
         Parent has also previously delivered to the Company copies of the
         unaudited consolidated balance sheets of Parent as of June 30, 1998,
         and the related unaudited consolidated statements of income and cash
         flows for the quarter ended June 30, 1998, included in Parent's
         Quarterly Report on Form 10-QSB for the quarter ended June 30, 1998
         filed with the SEC under the Exchange Act. The audited consolidated
         financial statements and unaudited consolidated interim financial
         statements of Parent and its Subsidiaries included or incorporated by
         reference in the Parent SEC Reports (as hereinafter defined) filed on
         or after December 31, 1995 have been prepared in accordance with GAAP
         consistently applied during the periods involved (except as may be
         indicated in the notes thereto or, in the case of the unaudited
         statements, as permitted by Form 10-QSB), complied as of their
         respective dates in all material respects with applicable accounting
         requirements and the published rules and regulations of the SEC with
         respect thereto, and fairly present the consolidated financial
         position of Parent and its Subsidiaries as of the dates thereof and
         the consolidated income and retained earnings and sources and
         applications of funds for the periods then ended (subject, in the case
         of any unaudited interim financial statements, to the absence of
         footnotes required by GAAP and normal year-end adjustments).

              (b) Except for liabilities incurred since June 30, 1998 in the
         ordinary course of business consistent with past practice, Parent does
         not have any liabilities or obligations of any nature whatsoever
         (whether absolute, accrued, contingent or otherwise) which are not
         adequately reserved or reflected on the balance sheet of Parent
         included in its Quarterly Report on Form 10-QSB for the quarter ended
         June 30, 1998, except for liabilities or obligations which in the
         aggregate do not exceed $50,000, and there do not exist any
         circumstances that could reasonably be expected to result in such
         liabilities or obligations.

         4.07 ABSENCE OF CERTAIN CHANGES OR EVENTS. Since June 30, 1998, there
has not been any Material Adverse Effect on Parent (including without
limitation any loss of employees or customers that has had a Material Adverse
Effect, or that is reasonably likely to have a Material Adverse Effect, on
Parent) and, to the best knowledge of Parent, no fact or condition exists which
will cause such a Material Adverse Effect on Parent in the future.

         4.08 LEGAL PROCEEDINGS. Except as set forth in Schedule 4.08 hereto,
neither Parent nor Sub is a party to any, and there are no pending or, to the
best knowledge of Parent, threatened, legal, administrative, arbitral or other
proceedings, claims, actions or governmental or regulatory investigations of
any nature against or affecting Parent or Sub or any property or asset of
Parent or Sub, before any court, arbitrator or administrative, Governmental
Entity, domestic or foreign, which would, either individually or in the
aggregate, have a Material Adverse Effect on Parent, and no facts or
circumstances have come to Parent's attention which have caused it to believe
that such a claim, action, proceeding or investigation against or affecting
Parent or Sub could reasonably be expected to occur. Neither Parent nor Sub nor
any property or asset of Parent or Sub is subject to any order, writ, judgment,
injunction, decree, determination or award which restricts its ability to
conduct business in any area in which it presently does business or has or
could reasonably be expected to have, either individually or in the aggregate,
a Material Adverse Effect on Parent.

                                      A-19
<PAGE>

         4.09 TAXES AND TAX RETURNS.

              (a) Each of Parent and its Subsidiaries (the "Parent Taxpayers")
         has filed all Tax Returns that were required to be filed. All such Tax
         Returns were when filed, and continue to be, correct and complete in
         all material respects. All Taxes owed by the Parent Taxpayers (whether
         or not shown on any Tax Return) have been timely paid. Except as set
         forth on Schedule 4.09(a) annexed hereto, none of the Parent Taxpayers
         currently is the beneficiary of any extension of time within which to
         file any Tax Return. No claim has ever been made by an authority in a
         jurisdiction where any of the Parent Taxpayers does not file Tax
         Returns that it is or may be subject to taxation by that jurisdiction.
         There are no liens with respect to Taxes on any of the assets or
         property of any of the Parent Taxpayers, except for liens with respect
         to Taxes not yet payable.

              (b) Each of the Parent Taxpayers has withheld or collected and
         paid all Taxes required to have been withheld or collected and paid in
         connection with amounts paid or owing to any employee, independent
         contractor, creditor, stockholder, an other third party, or otherwise.

              (c) There is no dispute or claim concerning any Tax Liability of
         any of the Parent Taxpayers either (A) claimed or raised by any
         authority in writing or (B) as to which any of the Parent Taxpayers or
         the directors and officers (and employees responsible for Tax matters)
         of any of the Parent Taxpayers has knowledge. There are no proceedings
         with respect to Taxes pending.

              (d) Schedule 4.09(a) annexed hereto sets forth an accurate,
         correct and complete list of all federal, state, local, and foreign
         Tax Returns filed with respect to the Parent Taxpayers for taxable
         periods ended on or after December 31, 1992, indicates those Tax
         Returns that have been audited and indicates those Tax Returns that
         currently are the subject of audit. Parent has delivered to the
         Company correct and complete copies of all federal income Tax Returns,
         examination reports, and statements of deficiencies assessed against
         or agreed to by or on behalf of any of the Parent Taxpayers since
         January 1, 1993. To the knowledge of the Parent Taxpayers and their
         directors and officers (and employees responsible for Tax matters), no
         other audit or investigation with respect to Taxes is pending or has
         been threatened.

              (e) None of the Parent Taxpayers have waived any statute of
         limitations in respect of Taxes or agreed to any extension of time
         with respect to a Tax assessment or deficiency.

              (f) None of the Parent Taxpayers has agreed to make, nor is it
         required to make, any adjustments under Section 481(a) of the Code by
         reason of a change in accounting method or otherwise.

              (g) None of the Parent Taxpayers is a party to any agreement,
         whether written or unwritten, providing for the payment of Tax
         liabilities, payment for Tax losses, entitlements to refunds or
         similar Tax matters.

              (h) No ruling with respect to Taxes relating to any of the Parent
         Taxpayers has been requested by or on behalf of the Parent Taxpayers.

              (i) None of the Parent Taxpayers is a party to any contract,
         arrangement or plan that has resulted or would result, separately or
         in the aggregate, in the payment of any "excess parachute payments"
         within the meaning of Section 280G of the Code, or the payment of any
         consideration which would not be deductible by reason of Section
         162(m) of the Code.

              (j) Except as set forth on Schedule 4.09(j), none of the Parent
         Taxpayers (A) has never been a member of an affiliated group (within
         the meaning of Section 1504 of the Code, or any similar group as
         defined for state, local or foreign tax purposes) filing a
         consolidated federal (or combined or unitary state, local or foreign)
         income Tax Return or (B) has any liability for the taxes of any Person
         (other than the Parent

                                      A-20

<PAGE>

         Taxpayers) under Reg. ss. 1.1502-6 (or any similar provision of
         state, local or foreign Law), as a transferee or successor, by
         contract, or otherwise.

              (k) The unpaid Taxes of the Parent Taxpayers (A) did not, as of
         the most recent fiscal quarter end, exceed the reserves for Tax
         liability (rather than any reserve for deferred Taxes established to
         reflect timing differences between book and Tax income) on their
         respective books at such time and (B) do not exceed that reserve as
         adjusted for the passage of time through the Effective Date in
         accordance with the past custom and practice of the Parent Taxpayers
         in filing their Tax Returns.

              (l) None of Parent or Sub has filed an election, consent or
         agreement under Section 341(f) of the Code.

              (m) For purposes of this Section 4.09, references to the Parent
         Taxpayers shall also refer to any predecessor companies.

         4.10 EMPLOYEE BENEFIT PLANS.

              (a) Schedule 4.10 hereto sets forth a true and complete list of
         all Plans maintained or contributed to by Parent or Sub during the
         five (5) years preceding this Agreement. The term "Plans" for purposes
         of this Article IV means all employee benefit plans, arrangements or
         agreements that are maintained or contributed to, or that were
         maintained or contributed to at any time during the five (5) years
         preceding the date of this Agreement, by Parent or Sub, or by any
         ERISA Affiliate, all of which together with Parent would be deemed a
         "single employer" within the meaning of Section 4001 of ERISA.

              (b) Parent has heretofore delivered to the Company true and
         complete copies of each of the Plans and all related documents,
         including but not limited to (i) all required Forms 5500 and all
         related schedules for such Plans (if applicable) for each of the last
         two (2) years, (ii) the actuarial report for such Plan (if applicable)
         for each of the last two (2) years, and (iii) the most recent
         determination letter from the IRS (if applicable) for such plan.

              (c) (i) Each of the Plans has been operated and administered in
         all material respects in accordance with applicable laws, including
         but not limited to ERISA and the Code, (ii) each of the Plans intended
         to be "qualified" within meaning of Section 401(a) of the code has
         been maintained so as to qualify from the effective date of such Plan
         to the Effective Time, (iii) with respect to each Plan which is
         subject to Title IV of ERISA, the present value of "benefit
         liabilities" (within the meaning of Section 4001(a)(16) of ERISA)
         under such Plan, based upon the actuarial assumptions currently used
         by the Plan for IRS funding purposes did not, as of its latest
         valuation date, exceed the then current value of the assets of such
         Plan allocable to such accrued benefits, and there has been no
         "accumulated funding deficiency" (whether or not waived), (iv) no Plan
         provides benefits, including without limitation death, medical or
         other benefits (whether or not insured), with respect to current or
         former employees of Parent, Sub or any ERISA Affiliate beyond their
         retirement or other termination of service, other than (u) coverage
         mandated by applicable law, (v) life insurance death benefits payable
         in the event of the death of a covered employee, (w) disability
         benefits payable to disabled former employees, (x) death benefits or
         retirement benefits under any "employee pension plan," as that term is
         defined in Section 3(2) of ERISA, (y) deferred compensation benefits
         accrued as liabilities on the books of Parent, Sub or any ERISA
         Affiliate or (z) benefits the full cost of which is borne by the
         current or former employee (or his beneficiary), (v) with respect to
         each Plan subject to Title IV of ERISA no liability under Title IV of
         ERISA has been incurred by Parent, Sub or any ERISA Affiliate that has
         not been satisfied in full, no condition exists that presents a
         material risk to Parent, Sub or any ERISA Affiliate of incurring a
         material liability to or on account of such Plan, and there has been
         no "reportable event" (within the meaning of Section 1013 of ERISA and
         the regulations thereunder), (vi) none of Parent, Sub or any ERISA
         Affiliate has ever maintained or contributed to a "multiemployer
         pension plan," as such term is defined in Section 3(37) of ERISA,
         (vii) all contributions or other amounts payable by Parent or Sub as
         of the Effective Time with

                                      A-21
<PAGE>

         respect to each Plan in respect of current or prior plan years
         have been paid or accrued in accordance with GAAP and Section 412 of
         the Code, (viii) none of Parent, any of its Subsidiaries or any ERISA
         Affiliate has engaged in a transaction in connection with which
         Parent, Sub or any ERISA Affiliate has any material liability for
         either a civil penalty assessed pursuant to Section 409 or 502(i) of
         ERISA or a tax imposed pursuant to Section 4975 or 4976 of the Code,
         (ix) consummation of the transactions contemplated hereby will not
         cause any amounts payable under any of the Plans to fail to be
         deductible for federal income tax purposes under Sections 280G or
         162(m) of the Code, and (x) there are no pending or, to the best
         knowledge of Parent, threatened or anticipated claims (other than
         routine claims for benefits) by, on behalf of or against any of the
         Plans or any trusts related thereto.

              (d) With respect to any Plan that is a welfare plan (within the
         meaning of Section 3(1) of ERISA (i) no such Plan is funded through a
         "welfare benefit fund," as such term is defined in Section 419(a) of
         the Code, and (ii) each such Plan complies in all material respects
         with the applicable requirements of Section 4980B(f) of the Code, Part
         6 of Subtitle B of Title I of ERISA and any applicable state COBRA
         requirements.

              (e) Except as prohibited by law (including Section 411(d)(6) of
         the Code), each Plan may be amended, terminated, modified or otherwise
         revised by Parent, Sub or its ERISA Affiliates as of the Effective
         Time to eliminate, without material effect, any and all future benefit
         accruals under any Plan (except claims incurred under any welfare
         plan).

              (f) Since December 31, 1997, neither Parent nor Sub has entered
         into, adopted or amended in any respect any collective bargaining
         agreement or adopted or amended any bonus, profit sharing,
         compensation, stock option, pension, retirement, deferred
         compensation, insurance or other similar plan, agreement, trust, fund
         or arrangement for the benefit of employees (whether or not legally
         binding).

         4.11 SEC REPORTS. Parent has previously delivered to the Company an
accurate and complete copy of each (a) final registration statement,
prospectus, report, schedule and definitive proxy statement of Parent filed
since Parent's initial public offering in June 1993 with the SEC pursuant to
the Exchange Act or the Securities Act (collectively, the "Parent SEC
Reports"), and (b) communication mailed by or on behalf of the Parent to its
stockholders since June 1, 1993. Parent has timely filed (either by the
required filing date or pursuant to Rule 12b-25 promulgated under the Exchange
Act) all Parent SEC Reports and other documents required to be filed by it
under the Securities Act and the Exchange Act and, as of their respective
dates, all Parent SEC Reports complied with all of the rules and regulations of
the SEC with respect thereto. As of their respective dates, no such Parent SEC
Reports or communications contained any untrue statement of a material fact or
omitted to state any material fact required to be stated therein or necessary
in order to make the statements therein, in light of the circumstances in which
they were made, not misleading. Parent has made available to the Company true
and complete copies of all amendments and modifications to all agreements,
documents and other instruments which previously had been filed with the SEC by
Parent and which are currently in effect. Since June 30, 1998, there has not
been any Material Adverse Effect on Parent and, to the best knowledge of
Parent, no fact or condition exists which will, or is reasonably likely to,
cause such a Material Adverse Effect on Parent in the future.

         4.12 PARENT AND SUB INFORMATION. The information supplied by Parent
and Sub relating to Parent and Sub contained in the Registration Statement to
be sent to the stockholders of Parent in connection with the Parent Stockholder
Meeting, or in any other document filed with any other regulatory agency in
connection therewith, will not contain, on the date of mailing of the
Registration Statement and on the date of the Parent Stockholder Meeting, any
untrue statement of a material fact or omit to state a material fact required
to be stated therein or necessary in order to make the statements therein, in
light of the circumstances in which they are made, not false or misleading or
necessary to correct any statement in any earlier communication with respect to
the solicitation of proxies for the Parent Stockholder Meeting which shall have
become false or misleading. The Registration Statement will comply in all
material respects with the provisions of the Securities Act and the Exchange
Act and the rules and regulations thereunder and the rules and regulations of
the SEC with respect thereto. Nothing in this Section 4.12 relates to any
information

                                      A-22
<PAGE>

concerning the Company, its Subsidiaries or their respective business,
contracts, litigation, stockholders, directors or officers.

         4.13 COMPLIANCE WITH APPLICABLE LAW; CERTAIN AGREEMENTS. Each of
Parent and Sub holds all material licenses, franchises, permits and
authorizations necessary for the lawful conduct of its business under and
pursuant to all, and has complied with and is not in conflict with, or in
default or violation of any (a) statute, code, ordinance, law, rule,
regulation, order, writ, judgment, injunction or decree, published policies and
guidelines of any Governmental Entity, applicable to Parent or Sub or by which
any property or asset of Parent or Sub is bound or affected or (b) any note,
bond, mortgage, indenture, deed of trust, contract, agreement, lease, license,
permit, franchise or other instrument or obligation to which Parent or Sub is a
party or by which Parent or Sub or any property or asset of Parent or Sub is
bound or affected, except for any such non-compliance, conflicts, defaults or
violations that would not, individually or in the aggregate, have a Material
Adverse Effect; and Parent neither knows of, nor has received notice of, any
material violations of any the above.

         4.14 CERTAIN CONTRACTS.

              (a) Neither Parent nor Sub is a party to or bound by any
         contract, arrangement, commitment or understanding (whether written or
         oral): (i) which, upon the consummation of the transactions
         contemplated by this Agreement, will result in any payment (whether of
         severance pay or otherwise) becoming due from Parent or Sub to any
         officer or employee thereof, (ii) which is a material contract (as
         defined in Item 601(b)(10) of Regulation S-B of the SEC) to be
         performed after the date of this Agreement that has not been filed or
         incorporated by reference in the Parent SEC Reports, (iii) which
         restricts the conduct of any line of business by Parent or Sub, (iv)
         with or to a labor union or guild (including any collective bargaining
         agreement), or (v) (including any stock option plan, stock
         appreciation rights plan, restricted stock plan or stock purchase
         plan) any of the benefits of which will be increased, or the vesting
         of the benefits of which will be accelerated, by the occurrence of any
         of the transactions contemplated by this Agreement, or the value of
         any of the benefits of which will be calculated on the basis of any of
         the transactions contemplated by this Agreement. Parent has previously
         delivered to the Company true and complete copies of all employment,
         consulting and deferred compensation agreements which are in writing
         and to which Parent or Sub is a party. Each contract, arrangement,
         commitment or understanding of the type described in this section is
         referred to herein as a "Parent Contract".

              (b) (i) Each Parent Contract is legal, valid and binding upon
         Parent or Sub, as the case may be, assuming due authorization of the
         other party or parties thereto, and in full force and effect, (ii)
         Parent or Sub has in all material respects performed all obligations
         required to be performed by it to date under each such Parent
         Contract, and (iii) no event or condition exists which constitutes or,
         after notice or lapse of time or both, would constitute, a default on
         the part of Parent or Sub under any such Parent Contract.

              (c) Neither Parent nor Sub has made any express warranty to any
         person or entity with respect to any product it manufactures or sells
         or has manufactured or sold or has made or agreed to make any
         indemnification payment, or replacement with respect to any product
         warranty claim, except for (i) the warranties and/or agreement(s) to
         indemnify or replace product of which true and correct copies have
         been delivered to the Company, (ii) the warranties applicable under
         the Uniform Commercial Code as in effect from time to time in the
         jurisdictions in which its products are sold and (iii) any other
         warranties under other state or federal laws.

         4.15 AGREEMENTS WITH REGULATORY AGENCIES. Neither Parent nor Sub is
subject to any cease-and-desist or other order issued by, or is a party to any
Regulatory Agreement with any Regulatory Agency or other Governmental Entity
that restricts the conduct of its business in any material respect, nor has
Parent or Sub been notified by any Regulatory Agency or other Governmental
Entity that it is considering issuing or requesting any Regulatory Agreement.

                                      A-23
<PAGE>

         4.16 ENVIRONMENTAL MATTERS.

              (a) Parent and Sub are, and have been, in material compliance
         with all applicable environmental laws and with all rules,
         regulations, standards and requirements of the EPA and of state and
         local agencies with jurisdiction over pollution or protection of the
         environment.

              (b) There is no suit, claim, action or proceeding pending or, to
         the best knowledge of Parent, threatened, before any Governmental
         Entity or other forum in which Parent or Sub have been or, with
         respect to threatened proceedings, may be named as a defendant,
         responsible party or potentially responsible party (i) for alleged
         noncompliance (including by any predecessor), with any environmental
         law, rule, regulation, standard or requirement or (ii) relating to the
         release into or presence in the Environment of any Hazardous Materials
         or Oil whether or not occurring at or on a site owned, leased or
         operated by Parent or Sub.

              (c) Neither Parent nor Sub has received any notice regarding a
         matter on which a suit, claim, action or proceeding as described in
         subsection (b) of this Section 4.16 could reasonably be based. No
         facts or circumstances have come to Parent's attention which have
         caused either to believe that a material suit, claim, action or
         proceeding as described in subsection (b) of this Section 4.16 could
         reasonably be expected to occur.

              (d) During the period of the ownership or operation by Parent or
         Sub of any of their respective current properties, there has been no
         release or presence in the Environment of Hazardous Material or Oil
         in, on, under or affecting such property. To the best knowledge of
         Parent, prior to the period of the ownership or operation by Parent or
         Sub of any of their respective current properties or any previously
         owned or operated properties, there was no release or presence in the
         Environment of Hazardous Material or Oil in, on, under or affecting
         any such property.

         4.17 PROPERTIES.

              (a) Schedule 4.17(a) hereto contains a true, complete and correct
         list and a brief description (including carrying value) of all real
         properties owned by Parent or Sub. Parent or Sub has good and
         marketable title to all the real property and other property owned by
         it and included in the balance sheet of Parent for the period ended
         June 30, 1998, and owns such property subject to no encumbrances,
         liens, mortgages, security interests, pledges or title imperfections
         except for (i) those items that secure liabilities that are reflected
         in such balance sheet or the notes thereto, (ii) statutory liens for
         amounts not yet delinquent or which are being contested in good faith,
         (iii) with respect to owned real property, title imperfections noted
         in title reports, and (iv) those items that do not, individually or in
         the aggregate, have a Material Adverse Effect on Parent or which do
         not and will not interfere with the use of the property as currently
         used or contemplated to be used by Parent or Sub, or the conduct of
         the business of Parent or Sub.

              (b) Neither Parent nor Sub has received any notice of a material
         violation of any applicable zoning or environmental regulation,
         ordinance or other law, order, regulation or requirement relating to
         its operations or its properties and, to the knowledge of Parent,
         there is no such violation. All buildings and structures owned and
         used by Parent or Sub conform in all material respects with all
         applicable ordinances, codes or regulations, except to the extent such
         noncompliance does not or will not have a Material Adverse Effect on
         Parent and which does not or will not interfere with the use of any
         property as currently used or contemplated to be used by Parent or
         Sub, or the conduct of the business of Parent or Sub. To the knowledge
         of Parent, all buildings and structures leased and used by Parent or
         Sub conform in all material respects with all applicable ordinances,
         codes or regulations, except to the extent such noncompliance does not
         or will not have a Material Adverse Effect on Parent and which does
         not or will not interfere with the use of any property as currently
         used or contemplated to be used by Parent or Sub, or the conduct of
         the business of Parent or Sub.

                                      A-24
<PAGE>

              (c) Schedule 4.17(c) contains a true, complete and correct list
         of all leases pursuant to which Parent or Sub leases any real or
         personal property, either as lessee or as lessor (the "Parent
         Leases"). Assuming due authorization of the other party or parties
         thereto, each of the Parent Leases is valid and binding on Parent or
         Sub, as the case may be, and, to the best of Parent's knowledge, valid
         and binding on and enforceable against all other respective parties to
         such leases, in accordance with their respective terms. Except to the
         extent such breaches, defaults or event of default do not or will not
         have a Material Adverse Effect on Parent and which do not or will not
         interfere with the use of any property as currently used or
         contemplated to be used by Parent or Sub, or the conduct of the
         business of Parent or Sub, there are not under such Parent Leases any
         existing breaches, defaults or events of default by Parent or Sub, nor
         has Parent or Sub received notice of, or made a claim with respect to,
         any breach or default by any other party to such Parent Leases. Each
         of Parent and Sub enjoys quiet and peaceful possession of all such
         leased properties occupied by it as lessee.

              (d) All of the real properties, leasehold improvements and items
         of equipment and other material personal property owned, leased, or
         licensed by Parent or Sub, or in which any of those parties hold an
         interest, are in good maintenance, repair and operating condition,
         ordinary wear and tear excepted, are adequate for the purpose for
         which they are now being or are anticipated to be used, and, to the
         best of Parent's knowledge, are free from any material defects.

         4.18 INSURANCE. Parent has made available to the Company true and
complete copies of all material policies of insurance of Parent or Sub
currently in effect. All of the policies relating to insurance maintained by
Parent or Sub with the respect to its material properties and the conduct of
its business in any material respect (or any comparable policies entered into
as a replacement thereof) are in full force and effect and neither Parent nor
Sub has received any notice of cancellation with respect thereto. All life
insurance policies on the lives of any of the current and former officers of
Parent or Sub which are maintained by Parent or Sub or which are otherwise
included as assets on the books of Parent (i) are, or will at the Effective
Time be, owned by Parent or Sub, free and clear of any claims thereon by the
officers or members of their families, except with respect to the death
benefits thereunder, as to which Parent agrees that there will not be an
amendment prior to the Effective Time without the consent of the Company, and
(ii) are accounted for properly on the books of Parent in accordance with GAAP.
Parent does not have any material liability for unpaid premium or premium
adjustments not properly reflected on Parent's June 30, 1998 balance sheet.
Parent and Sub have been and are adequately insured with respect to their
respective property and the conduct of their respective business in such
amounts and against such risks as are substantially similar in kind and amount
to that customarily carried by parties similarly situated who own properties
and engage in businesses substantially similar to that of Parent (including
without limitation liability insurance and blanket bond insurance). All claims
under any policy or bond have been duly and timely filed.

         4.19 TRANSACTIONS WITH CERTAIN PERSONS. Except as disclosed in the
Parent SEC Reports, neither Parent nor Sub has entered into any transaction
with any executive officer, director or greater-than-5% stockholder of Parent
or any "associate" (as defined in Rule 14a-1 under the Exchange Act) of any
such officer or director or "affiliates" (as defined in Rule 144(a)(1) of the
Securities Act) of any such officer, director or stockholder.

         4.20 LABOR MATTERS. Neither Parent nor Sub is a party to any
collective bargaining or other labor union or guild contract nor has Parent or
Sub been approached since December 31, 1997 by any collective bargaining or
other labor union or guild seeking to enter into a contract with Parent or Sub.
There is no pending or, to the best knowledge of Parent, threatened, labor
dispute, strike or work stoppage against Parent or Sub which may interfere with
the business activities of Parent or Sub. None of Parent, Sub or their
respective representatives or employees has committed any unfair labor
practices in connection with the operation of the business of Parent or Sub,
and there is no pending or, to the best knowledge of Parent, threatened charge
or complaint against Parent or Sub by the National Labor Relations Board or any
comparable state agency. To its knowledge, neither Parent nor Sub has
discriminated on the basis of race, age, sex or otherwise in its employment
conditions or practices with respect to its employees. There are no race, age,
sex or other discrimination complaints pending, or, to the knowledge of Parent,
threatened against Parent or Sub by any employee, former or current, before any
domestic (federal, state or local) or foreign board, department, commission or

                                      A-25

<PAGE>

agency nor, to the knowledge of Parent, does any basis therefor exist. There
are no pending or, to the knowledge of Parent, threatened representation
questions respecting any employees.

         4.21 INTELLECTUAL PROPERTY. Parent and Sub own or possess valid and
binding licenses and other rights to use without payment of any material amount
all material patents, copyrights, trade secrets, trade names, service marks,
trademarks, software and other intellectual property used in its business,
which are set forth in Schedule 4.21 hereof; neither Parent nor Sub has
received any notice of conflict with respect thereto that asserts the right of
others. Parent and Sub have performed in all material respects all the
obligations required to be performed by it with respect to the items of
intellectual property set forth in Schedule 4.21 hereof and are not in default
under any contract, agreement, arrangement or commitment relating to any of the
foregoing.

         4.22 SUBSTANTIAL SUPPLIERS AND CUSTOMERS. Since December 31, 1997,
none of the top ten (10) suppliers (by dollar volume) or the top ten (10)
customers (by dollar volume) of Parent has substantially reduced the use or
supply of the products or goods made available for purchase by Parent and Sub
in their business or has ceased, or threatened to cease, to use or to supply
such products or goods, or, nor does Parent have any reason to believe that any
such supplier or customer will do so.

         4.23 FINANCIAL ABILITY TO PERFORM. Parent has delivered to the Company
prior to the date of this Agreement a letter from a financing source acceptable
to the Company regarding its commitment to fund an amount sufficient to pay the
Merger Consideration. As of the date of this Agreement, Parent knows of no
reason that the financing source will not be able to consummate the Financing.

         4.24 DISCLOSURE. No representation or warranty contained in this
Agreement contains any untrue statement of a material fact or omits to state a
material fact necessary in order to make the statements herein, in light of the
circumstances in which they are made, not misleading. No information material
to the Merger and which is necessary to make Parent's and Sub's representations
and warranties hereto contained not misleading, has been withheld from, or has
not been delivered in writing to the Company.


                                   ARTICLE V

                   COVENANTS RELATING TO CONDUCT OF BUSINESS

         5.01 COVENANTS OF THE COMPANY. During the period from the date of this
Agreement and continuing until the Effective Time, except as expressly
contemplated or permitted by this Agreement or with the prior written consent
of Parent, the Company shall (and shall cause its Subsidiaries to) carry on its
business in the ordinary course consistent with past practice. The Company will
(and shall cause its Subsidiaries to) use all reasonable efforts to (x)
preserve its business organization, (y) keep available the present services of
its employees and (z) preserve for itself and Parent the goodwill of the
customers of the Company and its Subsidiaries and others with whom business
relationships exist. Without limiting the generality of the foregoing, and
except as otherwise contemplated by this Agreement or consented to in writing
by Parent, the Company shall not (and shall cause its Subsidiaries not to):

              (a) declare or pay any dividends on, or make other distributions
         in respect of, any of its capital stock;

              (b) (i) split, combine or reclassify any shares of its capital
         stock; or issue or authorize or propose the issuance of any other
         securities in respect of, in lieu of or in substitution for shares of
         its capital stock except upon the exercise or fulfillment of rights or
         options issued or existing pursuant to employee benefit plans,
         programs or arrangements, all to the extent outstanding and in
         existence on the date of this Agreement, or (ii) repurchase, redeem or
         otherwise acquire, any shares of the capital stock of the Company, or
         any securities convertible into or exercisable for any shares of the
         capital stock of the Company;

                                      A-26
<PAGE>

              (c) except in connection with the exercise of any of the options
         or warrants of the Company outstanding as of the date of this
         Agreement, issue, deliver or sell, or authorize or propose the
         issuance, delivery or sale of, any shares of its capital stock or any
         securities convertible into or exercisable for, or any rights,
         warrants or options to acquire, any such shares, or enter into any
         agreement with respect to any of the foregoing;

              (d) amend its Certificate of Incorporation or Bylaws;

              (e) except as set forth on Schedule 5.01(e), make any capital
         expenditures in excess of $50,000 individually, or $150,000 in the
         aggregate;

              (f) enter into any new line of business;

              (g) (i) acquire or agree to acquire, by merging or consolidating
         with, or by purchasing a substantial equity interest in or a
         substantial portion of the assets of or by any other manner, any
         business or any corporation, partnership, association or other
         business organization or division thereof or (ii) otherwise acquire
         any assets, other than in the ordinary course of business, which would
         be material to the Company and its Subsidiaries, taken as a whole;

              (h) take any action that is intended or would result in any of
         its representations and warranties set forth in this Agreement being
         or becoming untrue, or in any of the conditions to the Merger set
         forth in Article VII not being satisfied, or in breach of any
         provision of this Agreement except, in every case, as may be required
         by applicable law;

              (i) change its methods of accounting in effect at November 30,
         1997, except as required by changes in GAAP or regulatory accounting
         principles as concurred to by the Company's independent auditors;

              (j) except as set forth on Schedule 5.01(j), (i) except as
         required by applicable law or to maintain qualification pursuant to
         the Code, (x) enter into, adopt, amend, renew or terminate any Plan or
         any agreement, arrangement, plan or policy between the Company or any
         of its Subsidiaries and one or more of its current or former
         directors, officers or employees or (y) increase in any manner
         compensation or fringe benefits of any director, officer or employee
         or pay any benefit not required by any plan or agreement as in effect
         as of the date hereof (including, without limitation, the granting of
         stock options, stock appreciation rights, restricted stock, restricted
         stock units or performance units or shares); provided, however, that
         the Company or its Subsidiaries may increase the compensation of
         non-officer employees in the ordinary course of business consistent
         with past practice; or (ii) except for the Bogen Agreement or the
         Smith Agreement, enter into, modify or renew any employment, severance
         or other agreement with any director, officer or employee of the
         Company or any of its Subsidiaries or establish, adopt, enter into, or
         amend any collective bargaining, bonus, profit sharing, thrift,
         compensation, stock option, restricted stock, pension, retirement,
         deferred compensation, employment, termination, severance or other
         plan, agreement, trust, fund, policy or arrangement providing for any
         benefit to any director, officer or employee (whether or not legally
         binding);

              (k) other than (i) as set forth on Schedule 5.01(k), (ii) in the
         ordinary course of business consistent with past practice or (iii) to
         refinance existing debt with indebtedness under the Company's
         revolving credit facility, incur any indebtedness for borrowed money,
         assume, guarantee, endorse or otherwise as an accommodation become
         responsible for the obligations of any other individual, corporation
         or other entity;

              (l) other than (i) as set forth on Schedule 5.01(l) or (ii) in
         the ordinary course of business consistent with past practice, sell,
         lease, encumber, assign or otherwise dispose of, or agree to sell,
         lease, encumber, assign or otherwise dispose of, any of its material
         assets, properties or other rights or agreements;

                                      A-27
<PAGE>

              (m) make any Tax election or settle or compromise any material
         federal, state, local or foreign Tax liability;

              (n) pay, discharge or satisfy any claim, liability or obligation,
         other than the payment, discharge or satisfaction in the ordinary
         course of business and consistent with past practice or as incurred in
         connection with the Merger and the transactions expressly contemplated
         hereby, subject to the limitation on fees set forth in Section 8.03(a)
         hereof, of liabilities reflected or reserved against in the balance
         sheet for the fiscal year ended November 30, 1997, or subsequently
         incurred in the ordinary course of business and consistent with past
         practice;

              (o) except as set forth on Schedule 5.01(o), enter into or renew
         amend or terminate, or give notice of a proposed renewal amendment or
         termination, or make any commitment with respect to, regardless of
         whether consistent with past practices, any lease, contract, agreement
         or commitment (i) involving an aggregate payment by or to the Company
         of more than $100,000, (ii) having a term of one year or more from the
         time of execution or (iii) outside of the ordinary course of business
         consistent with past practices;

              (p) waive any material right, whether in equity or at law; or

              (q) agree to do any of the foregoing.

         5.02 COVENANTS OF PARENT AND SUB. During the period from the date of
this Agreement and continuing until the Effective Time, except (i) as expressly
contemplated or permitted by this Agreement or the Commitment Letter(s) or (ii)
with the prior written consent of the Company, Parent shall (and shall cause
Sub to) carry on its business in the ordinary course consistent with past
practice. Parent will (and shall cause Sub to) use all reasonable efforts to
(x) preserve its business organization, (y) keep available the present services
of its employees and (z) preserve for itself the goodwill of the customers of
Parent and Sub and others with whom business relationships exist. Without
limiting the generality of the foregoing, and except as otherwise contemplated
by this Agreement or Schedule 5.02 hereto or consented to in writing by the
Company, Parent shall not (and shall cause Sub not to):

              (a) declare or pay any dividends on, or make other distributions
         in respect of, any of its capital stock;

              (b) split, combine or reclassify any shares of its capital stock;
         or issue or authorize or propose the issuance of any other securities
         in respect of, in lieu of or in substitution for shares of its capital
         stock except upon the exercise or fulfillment of rights or options
         issued or existing pursuant to employee benefit plans, programs or
         arrangements, all to the extent outstanding and in existence on the
         date of this Agreement or currently contemplated to be implemented on
         or prior to the Closing Date;

              (c) except in connection with the exercise of any of the options
         or warrants of Parent outstanding as of the date of this Agreement,
         issue, deliver or sell, or authorize or propose the issuance, delivery
         or sale of, any shares of its capital stock or any securities
         convertible into or exercisable for, or any rights, warrants or
         options to acquire, any such shares, or enter into any agreement with
         respect to any of the foregoing;

              (d) amend its Certificate of Incorporation or Bylaws;

              (e) enter into any new line of business;

              (f) (i) acquire or agree to acquire, by merging or consolidating
         with, or by purchasing a substantial equity interest in or a
         substantial portion of the assets of or by any other manner, any
         business or any corporation, partnership, association or other
         business organization or division thereof or (ii) otherwise acquire
         any assets, other than in the ordinary course of business, which would
         be material to Parent;

                                      A-28
<PAGE>

              (g) take any action that is intended or would result in any of
         its representations and warranties set forth in this Agreement being
         or becoming untrue, or in any of the conditions to the Merger set
         forth in Article VII (including, without limitation, Section 7.01(d)
         hereof relating to the Financing) not being satisfied, or in breach of
         any provision of this Agreement except, in every case, as may be
         required by applicable law;

              (h) change its methods of accounting in effect at December 31,
         1997, except as required by changes in GAAP or regulatory accounting
         principles as concurred to by the Company's independent auditors;

              (i) other than in the ordinary course of business consistent with
         past practice, incur any indebtedness for borrowed money, assume,
         guarantee, endorse or otherwise as an accommodation become responsible
         for the obligations of any other individual, corporation or other
         entity;

              (j) sell, lease, encumber, assign or otherwise dispose of, or
         agree to sell, lease, encumber, assign or otherwise dispose of, any of
         its material assets, properties or other rights or agreements;

              (k) make any Tax election or settle or compromise any material
         federal, state, local or foreign Tax liability;

              (l) waive any material right, whether in equity or at law; or

              (m) agree to do any of the foregoing.

         5.03 NO SOLICITATION; NON-DISCLOSURE.

              (a) None of the Company, any of its Subsidiaries or any of their
         respective directors, officers, employees, representatives, agents and
         advisors or other persons controlled by the Company shall solicit or
         hold discussions or negotiations with, or assist or provide any
         information to, any person, entity or group (other than Parent, Sub
         and their affiliates and representatives) concerning any merger,
         business combination, disposition of a significant portion of its
         assets, or acquisition of a significant portion of its capital stock
         or similar transactions involving the Company; provided, however, that
         the Board of Directors of the Company may furnish or cause to be
         furnished such information to, and may participate in such discussions
         or negotiations with, persons or entities who have made a bona fide
         proposal if the Board of Directors of the Company believes, in good
         faith, after consultation with its financial and legal advisors, that
         such bona fide proposal represents a transaction which is more
         favorable to the Company's stockholders from a financial point of view
         and is subject only to reasonable conditions of closing which shall
         include financing terms reasonably satisfactory to the Company and, in
         the opinion of counsel to the Board of Directors of the Company, the
         fiduciary duty of the Board of Directors under applicable law requires
         it to furnish or cause to be furnished such information and/or
         participate in such discussions or negotiations (a "Superior Offer").
         The Company will promptly communicate to Parent, Sub and their
         affiliates and representatives the terms of any proposal, discussion,
         negotiation or inquiry relating to a merger or disposition of a
         significant portion of its capital stock or assets or similar
         transaction involving the Company and the identity of the party making
         such proposal or inquiry, which it may receive with respect to any
         such transaction. In the event that the Board of Directors of the
         Company receives what it determines, based on the opinion of counsel
         to the Board of Directors of the Company, to be a Superior Offer, the
         Board of Directors may vote to recommend such Superior Offer rather
         than pursuing the consummation of the transactions contemplated
         hereunder or withdraw, modify or amend its recommendation of this
         Agreement and the Merger, thus terminating this Agreement in
         accordance with Section 8.01(h) hereof, but any such termination may
         occur only (i) within twenty-one (21) days after such Superior Offer
         is received and (ii) upon two (2) full business days prior notice to
         Parent.

              (b) No party (or its representatives, agents, counsel,
         accountants or investment bankers) hereto shall disclose to any third
         party, other than either party's representatives, agents, counsel,
         accountants or investment bankers or the potential lenders previously
         disclosed to the Company and Parent in writing, any

                                      A-29
<PAGE>

         confidential or proprietary information about the business, assets or
         operations of the other parties to this Agreement or the transactions
         contemplated hereby, except as may be required by applicable law.
         Disclosure of such information by the Company or Parent with respect
         to obtaining financing shall be made only if the recipient executes a
         reasonable and appropriate agreement to hold such information
         confidential. The parties hereto agree that the remedy at law for any
         breach of the requirements of this subsection will be inadequate and
         that any breach would cause such immediate and permanent damage as
         would be impossible to ascertain, and, therefore, the parties hereto
         agree and consent that in the event of any breach of this subsection,
         in addition to any and all other legal and equitable remedies
         available for such breach, including a recovery of damages, the
         non-breaching parties shall be entitled to obtain preliminary or
         permanent injunctive relief without the necessity of proving actual
         damage by reason of such breach and, to the extent permissible under
         applicable law, a temporary restraining order may be granted
         immediately on commencement of such action.


                                   ARTICLE VI

                             ADDITIONAL AGREEMENTS

         6.01 REGULATORY MATTERS.

              (a) The parties hereto shall cooperate with each other and use
         all reasonable efforts promptly to prepare and file all necessary
         documentation, to effect all applications, notices, petitions and
         filings, and to obtain as promptly as practicable all permits,
         consents, approvals and authorizations of all third parties and
         Governmental Entities which are necessary or advisable to consummate
         the transactions contemplated by this Agreement (including without
         limitation the Merger). The Company and Parent shall have the right to
         review in advance, and to the extent practicable each will consult
         with the other on, in each case subject to applicable laws relating to
         the exchange of information, all the information relating to the
         Company, Parent or Sub, as the case may be, which appear in any filing
         made with or written materials submitted to, any third party or any
         Governmental Entity in connection with the transactions contemplated
         by this Agreement. In exercising the foregoing right, each of the
         parties hereto shall act reasonably and as promptly as practicable.
         The parties hereto agree that they will consult with each other with
         respect to the obtaining of all permits, consents, approvals and
         authorizations of all third parties and Governmental Entities
         necessary or advisable to consummate the transactions contemplated by
         this Agreement and each party will keep the other apprised of the
         status of matters relating to completion of the transactions
         contemplated herein.

              (b) Parent (or Sub as the case may be) shall, upon request,
         furnish the Company with all information concerning themselves, their
         respective directors, officers and stockholders and such other matters
         as may be reasonably necessary or advisable in connection with the
         Registration Statement made by or on behalf of the Company in
         connection with the Merger and the other transactions contemplated
         hereby.

              (c) Parent (or Sub as the case may be) and the Company shall
         promptly furnish each other with copies of written communications
         received by Parent, Sub or the Company, as the case may be, from, or
         delivered by any of the foregoing to, any Governmental Entity in
         respect of the transactions contemplated hereby.

         6.02 SECURITIES LAWS MATTERS.

              (a) As soon as reasonably practicable after the date hereof,
         Parent shall file the Registration Statement with the SEC under the
         Exchange Act. Parent shall use all reasonable efforts to have the
         Registration Statement cleared by the SEC as promptly as practicable
         after such filing.

              (b) Parent, Sub and the Company shall cooperate with each other
         in the preparation of the Registration Statement, and each shall
         notify the other of the receipt of any comments of the SEC with
         respect

                                      A-30
<PAGE>

         to the Registration Statement and of any requests by the SEC for any
         amendment or supplement thereto or for additional information and
         shall provide to the other parties promptly copies of all
         correspondence between the party or any representative or agent of the
         party and SEC. Each party shall review the Registration Statement
         prior to its being filed with the SEC and shall review all amendments
         and supplements to the Registration Statement and all responses to
         requests for additional information and replies to comments prior to
         their being filed with, or sent to, the SEC. The parties agree to use
         all reasonable efforts, after consultation with each other, to respond
         promptly to all such comments of and requests by the SEC.

              (c) Each of Parent and the Company further agrees to cause the
         applicable proxy statement contained in the Registration Statement and
         all required supplements thereto to be mailed to its stockholders
         entitled to vote at the Parent Stockholder Meeting or the Company
         Stockholder Meeting, as the case may be, at the earliest practicable
         time.

         6.03 COMPANY STOCKHOLDER MEETING; PARENT STOCKHOLDER MEETING.

              (a) In order to consummate the Merger, the Company shall take all
         steps necessary to duly call, give notice of, convene and hold the
         Company Stockholder Meeting as soon as reasonably practicable for the
         purpose of voting upon the approval of this Agreement and the
         transactions contemplated hereby and shall use all reasonable efforts
         to obtain such approval and adoption. Subject to Sections 5.03 or 6.11
         hereof, the Company shall, through its Board of Directors, recommend
         to its stockholders approval of this Agreement and the transactions
         contemplated hereby.

              (b) In order to consummate the Merger, Parent shall take all
         steps necessary to duly call, give notice of, convene and hold the
         Parent Stockholder Meeting as soon as reasonably practicable for the
         purpose of voting upon the approval of the issuance of the shares of
         Parent Common Stock in the Merger and shall use all reasonable efforts
         to obtain such approval and adoption. Parent shall, through its Board
         of Directors, recommend to its stockholders approval of the issuance
         of the shares of Parent Common Stock in the Merger.

         6.04 ACCESS TO INFORMATION.

              (a) Upon reasonable notice to the Chief Executive Officers of the
         parties and subject to applicable laws relating to the exchange of
         information, the parties shall afford each other's officers,
         employees, counsel, accountants, agents, advisors and other authorized
         representatives, access, during normal business hours of the person(s)
         to whom access is required, during the period prior to the Effective
         Time, to all its properties, books, contracts, commitments and records
         and, during such period, make available to the other party (i) when
         applicable, a copy of each report, schedule, registration statement
         and other document filed or received by it during such period pursuant
         to the requirements of federal securities laws (other than reports or
         documents which are not permitted to be disclosed under applicable
         law), (ii) copies of all periodic reports regularly received by senior
         management, and (iii) all other information concerning its business,
         properties, assets and personnel as either party may reasonably
         request.

              (b) In addition to any other confidentiality covenants and
         obligations imposed under this Agreement, the parties agree to comply
         with the confidentiality agreement dated as of March 30, 1998 between
         Parent and the Company, as amended by that certain letter agreement
         dated April 24, 1998 between Parent and the Company (the
         "Confidentiality Agreement"), which is incorporated herein by
         reference.

         6.05 LEGAL CONDITIONS TO MERGER. Each of Parent, Sub and the Company
shall use all reasonable efforts (a) to take, or cause to be taken, all actions
necessary, proper or advisable to comply promptly with all legal requirements
which may be imposed on such party with respect to the Merger and, subject to
the conditions set forth in Article VII hereof, to consummate the transactions
contemplated by this Agreement and (b) to obtain (and to cooperate with the
other party to obtain) any consent, authorization, order or approval of or any
exemption by, any

                                      A-31
<PAGE>

Governmental Entity and any other third party which is required to be obtained
by Parent, Sub or the Company in connection with the Merger and the other
transactions contemplated by this Agreement.

         6.06 ADDITIONAL AGREEMENTS. If at any time after the Effective Time
any further action is necessary or desirable to carry out the purpose of this
Agreement or to vest the Surviving Corporation with full title to all
properties, assets, rights, approvals, immunities and franchises of any of the
parties to the Merger, the proper officers and directors of each party to this
Agreement shall take all such necessary action as may be reasonably requested
by the Company or Parent (without additional cost to them).

         6.07 DISCLOSURE SUPPLEMENTS. Prior to the Effective Time, each party
will supplement or amend the Schedules hereto delivered in connection with the
execution of this Agreement to reflect any matter which, if existing, occurring
or known at the date of this Agreement, would have been required to be set
forth or described in such Schedules or which is necessary to correct any
information in such Schedules which has been rendered inaccurate thereby. No
supplement or amendment to such Schedules shall have any effect for the
purposes of determining satisfaction of the conditions set forth in Sections
7.02(a) hereof or the compliance by the Company with the covenants set forth in
Section 5.01 hereof or for the purposes of determining satisfaction of the
conditions set forth in Sections 7.03(a) hereof or the compliance by Parent or
Sub with the covenants set forth in Section 5.02 hereof.

         6.08 CURRENT INFORMATION.

              (a) During the period from the date of this Agreement to the
         Effective Time, each of the Company and Parent will cause its Chief
         Executive Officer or one or more of his or her designated
         representatives to be available to confer from time to time with
         representatives of the other and to report the general status of their
         ongoing operations. Each such party will promptly notify the other
         party of any material change in the normal course of its business and
         of any governmental complaints, investigations or hearings or the
         institution of significant litigation involving them or their
         subsidiaries or properties and will keep the other party reasonably
         informed of such events.

              (b) To the extent not covered by paragraph (a) above, the Company
         shall give prompt notice to Parent, and Parent shall give prompt
         notice to the Company, of (i) the occurrence or non-occurrence of any
         event which would be reasonably likely to cause any representation or
         warranty contained in this Agreement to be untrue or inaccurate and
         (ii) any failure of Parent, Sub or the Company, as the case may be, to
         comply with or satisfy any covenant, condition or agreement to be
         complied with or satisfied by it under this Agreement; provided,
         however, that the delivery of any notice pursuant to this paragraph
         (b) shall not limit or otherwise affect the remedies available
         hereunder to the party receiving such notice.

         6.09 NO INCONSISTENT ACTIONS. Prior to the Effective Time, except as
otherwise permitted by this Agreement, no party will enter into any transaction
or make any agreement or commitment and will use reasonable efforts not to
permit any event to occur, which could reasonably be anticipated to result in
(x) a denial of the regulatory approvals referred to in Section 7.01(b) or (y)
the imposition of any condition or requirement that would materially adversely
affect the economic or business benefits to the Surviving Corporation of the
transactions contemplated by this Agreement.

         6.10 INDEMNIFICATION OF DIRECTORS.

              (a) From and after the Effective Time, Parent and Surviving
         Corporation shall each defend, indemnify and advance costs and
         expenses (including reasonable attorneys' fees, disbursements and
         expenses) and hold harmless each present and former director and
         officer of the Company or its Subsidiaries determined as of the
         Effective Time (the "Indemnified Parties"), against any costs or
         expenses (including reasonable attorneys' fees), judgments, fines,
         losses, claims, damages, settlements or liabilities (collectively,
         "Costs") incurred in connection with any claim, action, suit,
         proceeding or investigation, whether civil, criminal, administrative
         or investigative, arising after the Effective Time and out of or
         pertaining to matters existing or

                                      A-32
<PAGE>

         occurring at or prior to the Effective Time, including without
         limitation, the authorization of this Agreement and the transactions
         contemplated hereby, whether asserted or claimed prior to, at or after
         the Effective Time, to the fullest extent that the Company would have
         been permitted under Delaware law and its certificate of incorporation
         or by-laws in effect on the date hereof to indemnify such person (and
         also advance expenses as incurred to the fullest extent permitted
         under applicable law provided the person to whom expenses are advanced
         provides an undertaking to repay such advances if it is ultimately
         determined that such person is not entitled to indemnification);
         provided that any determination required by law to be made with
         respect to whether an officer's or director's conduct complies with
         the standards set forth under Delaware law and the Company's
         certificate of incorporation and by-laws as of the date hereof shall
         be made by independent counsel selected jointly by Parent and the
         Indemnified Party.

              (b) In the event of any claim, action, suit, proceeding or
         investigation in which indemnification pursuant to Section 6.10(a) is
         sought (whether arising before or after the Effective Time), (i)
         Parent shall have the right to assume the defense thereof and Parent
         shall not be liable to any Indemnified Parties for any legal expenses
         of other counsel or any other expenses subsequently incurred by such
         Indemnified Parties in connection with the defense thereof, except
         that if Parent elects not to assume such defense or counsel for the
         Indemnified Parties advises that there are issues which raise
         conflicts of interest between Parent and the Indemnified Parties, the
         Indemnified Parties may retain counsel satisfactory to them and
         reasonably satisfactory to Parent, and Parent shall pay the reasonable
         fees and expenses of such counsel for the Indemnified Parties promptly
         as statements therefor are received; provided, however, that Parent
         shall be obligated pursuant to this paragraph (b) to pay for only one
         firm of counsel for all Indemnified Parties in any jurisdiction unless
         the use of one counsel for such Indemnified Parties would present such
         counsel with a conflict of interest, (ii) the Indemnified Parties will
         cooperate in the defense of any such matter unless counsel for the
         Indemnified Parties advises that there are issues which raise
         conflicts of interest making such cooperation inadvisable and (iii)
         Parent shall not be liable for any settlement effected without its
         prior written consent (which shall not be unreasonably withheld); and
         provided further that Parent shall not have any obligation hereunder
         to any Indemnified Party when and if a court of competent jurisdiction
         shall ultimately determine, and such determination shall have become
         final and nonappealable, that the indemnification of such Indemnified
         Party in the manner contemplated hereby is prohibited by applicable
         law. If a court of competent jurisdiction determines that the
         indemnification of such Indemnified Party in the manner contemplated
         hereby is prohibited by applicable law, then Parent shall provide
         indemnification to the maximum extent and in such manner as is
         permissible under applicable law. If such indemnity is completely
         unavailable with respect to any Indemnified Party, Parent and the
         Indemnified Party shall contribute to the amount payable in such
         proportion as is appropriate to reflect relative faults and benefits.

              (c) For a period of six (6) years following the Effective Time,
         Parent will provide to the persons who served as directors or officers
         of Company or any of the Company's Subsidiaries on or before the
         Effective Time, insurance against liabilities and claims (and related
         expenses) made against them resulting from their service as such prior
         to the Effective Time. Such coverage may be provided by means of an
         extended reporting period endorsement to the policy presently issued
         to the Company by the present carrier for the Company, or by such
         other means which shall provide substantially equivalent coverage to
         the persons.

         6.11 FIDUCIARY OBLIGATIONS. Notwithstanding anything in this Agreement
to the contrary, the Company shall not be required to take, or cause to be
taken, or fail to take any actions or to do, or cause to be done or fail to do
any things which may be contrary to the fiduciary obligations of persons who
are directors of the Company, or are acting pursuant to the exercise of the
directors' fiduciary obligations, as determined in good faith by a majority of
the directors of the Company, based as to legal matters on the advice of its
legal counsel.

                                      A-33
<PAGE>

         6.12 FINANCING.

              (a) Parent shall use all reasonable good faith efforts to
         consummate the Financing and Parent will keep the Purchaser apprised
         of the status of matters relating to completion of the Financing.
         Parent shall raise the amount in cash equity required by the terms of
         the Commitment Letter(s).

              (b) In the event that the Financing is not consummated and a
         claim, action, suit or proceeding is sought by Parent against the
         financing source or sources for failure to consummate the Financing
         (i) Parent shall offer the Company the right to join in such claim,
         action, suit or proceeding, (ii) Parent and the Company shall
         cooperate in any such claim, action, suit or proceeding, and (iii)
         Parent and the Company shall share equally in all costs and in all
         recoveries in any such claim, action, suit or proceeding. Nothing
         contained herein shall obligate (A) Parent to pursue any such claim,
         action, suit or proceeding or (B) the Company to participate in any
         such claim, action, suit or proceeding.


                                  ARTICLE VII

                              CONDITIONS PRECEDENT

         7.01 CONDITIONS TO EACH PARTY'S OBLIGATION TO EFFECT THE MERGER. The
respective obligation of each party to effect the Merger shall be subject to
the satisfaction at or prior to the Closing of the following conditions:

              (a) STOCKHOLDER APPROVAL. This Agreement and the transactions
         contemplated hereby shall have been approved and adopted by the
         affirmative vote of the stockholders of the Company, to the extent
         required by Delaware law and the Company's Certificate of
         Incorporation. The issuance of the shares of Parent Common Stock in
         the Merger shall have been approved and adopted by the affirmative
         vote of the stockholders of Parent, to the extent required by Delaware
         law and Parent's Certificate of Incorporation.

              (b) REGULATORY APPROVALS. All necessary approvals, authorizations
         and consents of all Governmental Entities required to consummate the
         transactions contemplated hereby shall have been obtained and shall
         remain in full force and effect and all statutory waiting periods in
         respect thereof shall have expired or been terminated (all such
         approvals and the expiration of all such waiting periods being
         referred to herein as the "Requisite Regulatory Approvals").

              (c) NO INJUNCTIONS OR RESTRAINTS; ILLEGALITY. No order,
         injunction or decree issued by any court or agency of competent
         jurisdiction or other legal restraint or prohibition (an "Injunction")
         preventing the consummation of the Merger or any of the other
         transactions contemplated by this Agreement shall be in effect and no
         proceeding initiated by any Governmental Entity seeking an injunction
         shall be pending. No statute, rule, regulation, order, injunction or
         decree shall have been enacted, entered, promulgated or enforced by
         any Governmental Entity which prohibits, restricts or makes illegal
         consummation of the Merger, or any of the other transactions
         contemplated by this Agreement.

              (d) FINANCING. The Financing shall have been consummated in
         accordance with the proposal set forth in the Commitment Letter(s).

         7.02 CONDITIONS TO OBLIGATIONS OF PARENT AND SUB. The obligation of
Parent and Sub to effect the Merger is also subject to the satisfaction or
waiver by Parent and Sub, at or prior to the Effective Time, of the following
conditions:

              (a) REPRESENTATIONS AND WARRANTIES. The representations and
         warranties of the Company set forth in this Agreement shall be true
         and correct as of the date of this Agreement and (except to the extent
         such representations and warranties speak as of an earlier date) as of
         the Closing Date as though made on and as of

                                      A-34
<PAGE>

         the Closing Date. Parent shall have received a certificate signed on
         behalf of the Company by its Chief Executive Officer and Chief
         Financial Officer to the foregoing effect.

              (b) PERFORMANCE OF OBLIGATIONS OF THE COMPANY. The Company shall
         have performed in all material respects all obligations required to be
         performed by it under this Agreement at or prior to the Closing Date,
         and Parent shall have received a certificate signed on behalf of the
         Company by its Chief Executive Officer and Chief Financial Officer to
         such effect.

              (c) CONSENTS UNDER AGREEMENTS. The consent, approval, waiver or
         amendment (with financial covenants) of each person (other than the
         Governmental Entities referred to in Section 7.01(b)) whose consent or
         approval shall be required in order to permit the succession by the
         Surviving Corporation pursuant to the Merger to any obligation, right
         or interest of the Company under any material loan or credit
         agreement, note, mortgage, indenture, lease, license or other
         agreement or instrument shall have been obtained and shall be
         reasonably satisfactory to Parent.

              (d) LEGAL OPINION. Parent shall have received the legal opinion
         of Bourne, Noll & Kenyon, counsel to the Company, dated the Closing
         Date, covering such matters as Parent and Sub shall reasonably
         request.

              (e) FIRPTA. The Company shall have delivered to the Parent and
         Sub an affidavit, dated as of the Effective Date, pursuant to Sections
         897 and 1445 of the Code in substantially the form set forth in
         Exhibit E hereto, and shall have complied with the notice requirements
         set forth in Treasury Regulation Section 1.897-2(h)(2).

              (f) BOGEN AGREEMENT AND SMITH AGREEMENT. The Bogen Agreement and
         the Smith Agreement shall be in full force and effect as of the
         Effective Time, and the employment agreements of Steven Bogen and
         Steven Smith with the Company shall have been terminated in all
         respects, except as expressly contemplated by the Bogen Agreement and
         the Smith Agreement, respectively.

              (g) DISSENTING SHARES. Dissenting Shares shall constitute not
         more than five percent (5%) of the issued and outstanding shares of
         Company Common Stock as of the record date for the Company Stockholder
         Meeting.

              (h) FIVE LOG REDUCTION. The Company shall be in compliance with
         the requirements of the Food Labeling: Warning and Notice Statement;
         Labeling of Juice Products; Final Rule promulgated by the United
         States Food and Drug Administration through in-plant validation of
         five (5) log reduction without use of pasteurization, which compliance
         will eliminate any requirement for a warning label.

         7.03 CONDITIONS TO OBLIGATIONS OF THE COMPANY. The obligations of the
Company to effect the Merger is also subject to the satisfaction, or waiver by
the Company, at or prior to the Closing of the following conditions:

              (a) REPRESENTATIONS AND WARRANTIES. The representations and
         warranties of Parent and Sub set forth in this Agreement shall be true
         and correct of the date of this Agreement and (except to the extent
         such representations and warranties speak as of an earlier date) as of
         the Closing Date as though made on and as of the Closing Date. The
         Company shall have received a certificate signed on behalf of Parent
         and Sub by their respective Chief Executive Officers and Chief
         Financial Officers to the foregoing effect.

              (b) PERFORMANCE OF OBLIGATIONS OF PARENT AND SUB. Parent and Sub
         shall have each performed in all material respects all obligations
         required to be performed by them; under this Agreement at or prior to
         the Closing Date, and the Company shall have received a certificate
         signed on behalf of Parent and Sub by their respective Chief Executive
         Officers and Chief Financial Officers to such effect.

                                      A-35
<PAGE>

              (c) CONSENTS UNDER AGREEMENTS. The consent, approval, waiver or
         amendment (with financial covenants) of each person (other than the
         Governmental Entities referred to in Section 7.01(b)) whose consent or
         approval shall be required in order to permit the succession by the
         Surviving Corporation pursuant to the Merger to any obligation, right
         or interest of Parent or Sub under any material loan or credit
         agreement, note, mortgage, indenture, lease, license or other
         agreement or instrument, shall have been obtained and shall be
         reasonably satisfactory to the Company.

              (d) SEC REGISTRATION; LISTING OF SHARES. The Registration
         Statement shall have been declared effective by the SEC and shall not
         be subject to a stop order or any threatened stop order, and the
         issuance of the Parent Common Stock shall have been qualified in every
         state where such qualification is required under the applicable state
         securities laws. The Parent Common Stock to be issued in connection
         with the Merger shall have been included for quotation on the Nasdaq
         SmallCap Market or any other national securities exchange, or
         quotation system, if any, upon which the Parent Common Stock is
         trading or being quoted at the Effective Time.

              (e) FAIRNESS OPINION. The Company shall have received the written
         opinion of Ladenburg Thalmann & Company to the effect that, as of the
         date of such opinion, the Per Share Price is fair to the Company's
         stockholders from a financial point of view, and such opinion shall
         not have been amended or rescinded as of the Effective Time.

              (f) LEGAL OPINION. The Company shall have received the legal
         opinion of Swidler Berlin Shereff Friedman, LLP, counsel to Parent and
         Sub, dated the Closing Date, covering such matters as the Company
         shall reasonably request.

              (g) INSURANCE. The Company shall have received evidence,
         reasonably satisfactory to it, that Parent shall have obtained the
         insurance referred to in Section 6.10(c) hereof or, after giving ten
         (10) days' prior written notice to Parent, shall have obtained the
         insurance referred to in Section 6.10(c) hereof.

              (h) PROVISION OF THE EXCHANGE FUND. Parent shall have made
         available to the Exchange Agent the Exchange Fund described in Section
         2.01 hereof.


                                  ARTICLE VIII

                           TERMINATION AND AMENDMENT

         8.01 TERMINATION. This Agreement may be terminated and the Merger
abandoned at any time prior to the Effective Time, whether before or after
approval of the matters presented in connection with the Merger by the
stockholders of the Company and Parent:

              (a) by mutual consent of Parent and the Company in a written
         instrument, if the Board of Directors of each so determines by a vote
         of a majority of the members of its entire Board;

              (b) by either Parent or the Company upon written notice to the
         other party (i) at least thirty (30) days after the date on which any
         request or application for a regulatory approval required to
         consummate the Merger shall have been denied or withdrawn at the
         request or recommendation of the Governmental Entity which must grant
         such requisite regulatory approval, unless within the thirty (30) day
         period following such denial or withdrawal a petition for rehearing or
         an amended application has been filed with the applicable Governmental
         Entity; provided, however, that no party shall have the right to
         terminate this Agreement pursuant to this Section 8.01(b)(i) if such
         denial or request or recommendation for withdrawal shall be due to the
         failure of the party seeking to terminate this Agreement to perform or
         observe the covenants and agreements of such party set forth herein,
         or (ii) if any Governmental Entity of competent jurisdiction shall

                                      A-36
<PAGE>

         have issued a final nonappealable order enjoining or otherwise
         prohibiting the consummation of any of the transactions contemplated
         by this Agreement;

              (c) by either Parent or the Company if the Merger shall not have
         been consummated on or before the later of (i) if the Company has
         mailed the proxy statement contained in the Registration Statement to
         its stockholders on or prior to December 31, 1998, the thirtieth
         (30th) day after the Company has mailed the proxy statement or, if
         later, five (5) days after the Company Stockholder Meeting and (ii)
         December 31, 1998, unless the failure of the Closing to occur by such
         date shall be due to the failure of the party seeking to terminate
         this Agreement to perform or observe in any material respect the
         covenants and agreements of such party set forth herein;

              (d) by the Company (provided that the Company shall not be in
         material breach of any of its obligations under Section 6.03) if any
         approval of the stockholders of the Company required for the
         consummation of and Merger shall not have been obtained by reason of
         the failure to obtain the required vote at a duly held meeting of
         stockholders or at any adjournment or postponement thereof;

              (e) by either Parent or the Company (provided that the
         terminating party is not then in material breach of any
         representation, warranty, covenant or other agreement contained
         herein) if there shall have been a material breach of any of the
         representations or warranties set forth in this Agreement on the part
         of the other party, (i) which breach (if susceptible to cure) is not
         cured within twenty (20) business days following written notice to the
         party committing such breach, or (ii) which breach, by its nature,
         cannot be cured;

              (f) by either Parent or the Company (provided that the
         terminating party is not then in material breach of any
         representation, warranty, covenant or other agreement contained
         herein) if there shall have been a material breach of any of the
         covenants or agreements set forth in this Agreement on the part of the
         other party, (i) which breach (if susceptible to cure) shall not have
         been cured within twenty (20) business days following receipt by the
         breaching party of written notice of such breach from the other party
         hereto, or (ii) which breach, by its nature, cannot be cured;

              (g) by Parent, if the Board of Directors of the Company does not
         publicly recommend, as required by Section 6.03 hereof, in the
         Registration Statement that the Company's stockholders approve and
         adopt this Agreement or, if after recommending in the Registration
         Statement that stockholders approve and adopt this Agreement, the
         Board of Directors of the Company shall have withdrawn, modified or
         amended such recommendation in any respect materially adverse to
         Parent;

              (h) by the Company, if the Board of Directors of the Company
         votes to recommend a Superior Offer rather than pursuing the
         consummation of the transactions contemplated hereunder or, if after
         recommending in the Registration Statement that stockholders approve
         and adopt this Agreement and the Merger, the Board of Directors of the
         Company shall have withdrawn, modified or amended such recommendation
         in order to recommend a Superior Offer; provided, however, that the
         Company shall notify Parent at least two (2) full business days prior
         to the exercise of its termination rights under this Section 8.01(h);
         or

              (i) by either Parent or the Company (provided that the
         terminating party is not then in material breach of any
         representation, warranty, covenant or other agreement contained
         herein) after a reasonable and objective determination that any of the
         conditions in Section 7.01 or 7.02, in the case of a termination by
         Parent, or that any of the conditions in Section 7.01 or 7.03, in the
         case of a termination by the Company, have not been satisfied or cured
         within the time frames required by such sections or are incapable of
         being satisfied or cured, as the case may be, by the later of (i) if
         the Company has mailed the proxy statement contained in the
         Registration Statement to its stockholders on or prior to December 31,
         1998, the thirtieth (30th) day after the Company has mailed the proxy
         statement or, if later, five (5) days after the Company Stockholder
         Meeting and (ii) December 31, 1998.

                                      A-37
<PAGE>

         8.02 EFFECT OF TERMINATION. In the event of termination of this
Agreement by either Parent or the Company as provided in Section 8.01, this
Agreement shall forthwith become void and have no effect except Sections
6.04(b), 6.12(b) and 8.03 shall survive any termination of this Agreement, and
there shall be no further obligation on the part of Parent, Sub, the Company,
or their respective officers or directors except for the obligations under such
provisions. Notwithstanding anything to the contrary contained in this
Agreement, no party shall be relieved or released from any liabilities or
damages arising out of its intentional breach of any provision of this
Agreement; provided, however, that no claim for intentional breach shall
survive the Closing.

         8.03 EXPENSES; TERMINATION FEE.

              (a) If the Merger is not consummated, all costs and expenses
         incurred in connection with this Agreement and the transactions
         contemplated hereby shall be paid by the party incurring such expense,
         provided that nothing contained herein shall limit Parent's rights
         under Section 8.03(b) hereof. If the Merger is consummated, all costs
         and expenses incurred in connection with this Agreement and the
         transactions contemplated hereby shall be borne by Parent; provided,
         however, that Parent shall not be required to pay more than an
         aggregate of $495,000 for the out-of-pocket expenses of the Company
         and its advisors, including without limitation legal counsel,
         investment advisors and accountants (but excluding the out-of pocket
         expenses of the financial printer with respect to the Registration
         Statement and the proposed proxy filing already incurred by the
         Company).

              (b) In order to induce Parent to enter into this Agreement and to
         reimburse Parent for incurring the costs and expenses related to
         entering into this Agreement and consummating the transactions
         contemplated by this Agreement, in the event that (i) the transactions
         contemplated by this Agreement are not consummated as a result of any
         failure to satisfy the conditions set forth in Sections 7.01(a) (as to
         the Company's stockholders), 7.02(b) or 7.02(f) of this Agreement or
         (ii) the Company terminates this Agreement and, at the time of
         termination, the Board of Directors of the Company has received a
         Superior Offer and such Superior Offer is accepted by the Company
         within twelve (12) months after the termination of this Agreement),
         the Company shall pay Parent an amount equal to $1,500,000 (inclusive
         of out-of-pocket expenses) in connection with the transactions
         contemplated by this Agreement.

              (c) In order to induce the Company to enter into this Agreement
         and to reimburse the Company for incurring the costs and expenses
         related to entering into this Agreement and consummating the
         transactions contemplated by this Agreement, in the event that (i) the
         transactions contemplated by this Agreement are not consummated as a
         result of any failure to satisfy the conditions set forth in Sections
         7.01(a) (as to the Parent's stockholders) or 7.03(b) of this Agreement
         or (ii) Parent terminates this Agreement and, at the time of
         termination, the Board of Directors of Parent has received an offer to
         be acquired by a third party and Parent accepts such offer within
         twelve (12) months after the termination of this Agreement), Parent
         shall pay the Company an amount equal to $750,000 (inclusive of
         out-of-pocket expenses) in connection with the transactions
         contemplated by this Agreement.

              (d) In order to induce the Company to enter into this Agreement,
         in the event that the transactions contemplated by this Agreement are
         not consummated for reasons other than as a result of any failure to
         satisfy the conditions set forth in Sections 7.01(a) (as to the
         Company's stockholders), 7.02(a), 7.02(b), 7.02(c), 7.02(e), 7.02(f),
         7.02(g) or 7.02(h) of this Agreement, Parent hereby covenants and
         agrees that it will not directly or indirectly acquire an entity which
         manufactures fresh juices within twelve (12) months after the
         termination or failure to consummate of this Agreement.

         8.04 AMENDMENT. Subject to compliance with applicable law, this
Agreement may be amended by the parties hereto, by action taken or authorized
by their respective Boards of Directors, at any time before or after approval
of the matters presented in connection with the Merger by the stockholders of
the Company; provided, however, that, after approval by the stockholders of the
Company, no amendment shall be made which reduces or changes the amount

                                      A-38
<PAGE>

or form of the consideration to be delivered to the stockholders of the Company
without the approval of a majority of the stockholders of the Company. This
Agreement may not be amended except by an instrument in writing signed on
behalf of each of the parties hereto.

         8.05 EXTENSION; WAIVER. At any time prior to the Effective Time, the
parties hereto, by action taken or authorized by their respective Board of
Directors, may, to the extent legally allowed, (a) extend the time for the
performance of any of the obligations or other acts of the other parties
hereto, (b) waive any inaccuracies in the representations and warranties
contained herein or in any document delivered pursuant hereto and (c) waive
compliance with any of the agreements or conditions contained herein. Any
agreement on the part of a party hereto to any such extension or waiver shall
be valid only if set forth in a written instrument signed on behalf of such
party, but such extension or waiver shall nor operate as a waiver of, or
estoppel with respect to, any subsequent or other failure.

                                   ARTICLE IX

                               GENERAL PROVISIONS

         9.01 CLOSING. Subject to the terms and conditions of this Agreement,
the closing of the Merger (the "Closing") will take place at such date, time
and place as is mutually agreed upon by the Company and Parent, which shall be
not more than three (3) business days after the satisfaction of the conditions
set forth in Article VII hereof. The date on which such Closing takes place is
referred to herein as the "Closing Date."

         9.02 NON-SURVIVAL OF REPRESENTATIONS, WARRANTIES AND AGREEMENTS.
Notwithstanding any term or provision of this Agreement to the contrary and
regardless of any investigation made by any party, none of the representations,
warranties, covenants and agreements in this Agreement or otherwise made or
delivered pursuant to, or in connection with, this Agreement, the Merger or any
related transactions shall survive the Closing Date, except for those covenants
and agreements contained or referenced in the Bogen Agreement or the Smith
Agreement and in the Confidentiality Agreement.

         9.03 NOTICES. All notices and other communications hereunder shall be
in writing and shall be deemed given when delivered personally or telecopied
(with confirmation from recipient), three (3) days after mailed by registered
or certified mail (return receipt requested) or on the day delivered by an
express courier (with confirmation from recipient) to the parties at the
following addresses (or at such other address for a party as shall be specified
by like notice):

              (a) if to Parent or Sub, to:

                      Saratoga Beverage Group, Inc.
                      11 Geyser Road
                      Saratoga Springs, New York  12866
                      Attention:  Chief Executive Officer
                      Facsimile No.:  (518) 584-0380

                  with a copy to:

                      Swidler Berlin Shereff Friedman, LLP
                      919 Third Avenue
                      New York, New York 10022-9998
                      Attention:  Charles I. Weissman, Esq.
                      Facsimile No.:  (212) 758-9526

                                      A-39
<PAGE>

              (b) if to the Company, to:

                      The Fresh Juice Company, Inc.
                      280 Wilson Avenue
                      Newark, New Jersey  07105
                      Attention:  Chief Executive Officer
                      Facsimile No.:  (973) 465-7170

                  with a copy to:

                      Bourne, Noll & Kenyon
                      382 Springfield Avenue
                      P.O. Box 690
                      Summit, New Jersey  07902-0690
                      Attention:  John F. Kuntz, Esq.
                      Facsimile No.:  (908) 277-6808

         9.04 INTERPRETATION. When a reference is made in this Agreement to
Sections, Exhibits or Schedules, such reference shall be to a Section of or
Exhibit or Schedule to this Agreement unless otherwise indicated. The table of
contents and headings contained in this Agreement are for reference purposes
only and shall not affect in any way the meaning or interpretation of this
Agreement. Whenever the words "include," "includes" or "including" are used in
this Agreement, they shall be deemed to be followed by the words "without
limitation." The phrases "the date of this Agreement," "the date hereof" and
terms of similar import, unless the context otherwise requires, shall be deemed
to be October 13, 1998.

         9.05 COUNTERPARTS. This Agreement may be executed in counterparts, all
of which shall be considered one and the same agreement and shall become
effective when counterparts have been signed by each of the parties and
delivered to the other parties, it being understood that all parties need not
sign the same counterpart.

         9.06 ENTIRE AGREEMENT. This Agreement (including the documents and the
instruments referred to herein), the Voting Agreement, the Bogen Agreement, the
Smith Agreement, the Confidentiality Agreement and the Option Agreement by and
between Parent and Steven Smith constitute the entire agreement and supersede
all prior agreements and understandings, both written and oral, among the
parties with respect to the subject matter hereof.

         9.07 GOVERNING LAW. This Agreement shall be governed and construed in
accordance with the laws of the State of Delaware, without regard to any
applicable to conflicts of law.

         9.08 ENFORCEMENT OF AGREEMENT. The parties hereto agree that
irreparable damage would occur in the event that the provisions contained in
Sections 5.03, 6.04(b), or 8.03 of this Agreement were not performed in
accordance with its specific terms or were otherwise breached. It is
accordingly agreed that the parties shall be entitled to an injunction or
injunctions to prevent breaches of Sections 5.03, 6.04(b) or 8.03 of this
Agreement and to enforce specifically the terms and provisions thereof in any
court of the United States or any court located in the State of New York (if
such injunction or enforcement action is instituted by the Company) or the
State of New Jersey (if such injunction or enforcement action is instituted by
Parent), this being in addition to any other remedy to which they are entitled
at law or in equity. In the event Parent institutes an action to enforce the
provisions of 8.03(b) of this Agreement, the prevailing party in such action
shall be entitled to all documented, out of pocket costs and expenses, without
limitation.

         9.09 SEVERABILITY. Any term or provision of this Agreement which is
invalid or unenforceable in any jurisdiction shall, as to that jurisdiction, be
ineffective to the extent of such invalidity or unenforceability without
rendering invalid or unenforceable the remaining terms and provisions of this
Agreement or affecting the validity or enforceability of any of the terms or
provisions of this Agreement in any other jurisdiction. If any provision of
this

                                      A-40
<PAGE>

Agreement is deemed to be so broad as to be unenforceable, the provision shall
be interpreted to be only so broad as is enforceable.

         9.10 PUBLICITY. Except as otherwise required by law or the rules of
the National Association of Securities Dealers, so long as this Agreement is in
effect, none of Parent, Sub or the Company shall, or shall permit any of their
Subsidiaries to, issue or cause the publication of any press release or other
public announcement with respect to, or otherwise make any public statement
concerning, the transactions contemplated by this Agreement without the consent
of the other party, which consent shall nor be unreasonably withheld.

         9.11 ASSIGNMENT. Neither this Agreement nor any of the rights,
interests or obligations hereunder shall be assigned by any of the parties
hereto (whether by operation of law or otherwise) without the prior written
consent of the other parties. Subject to the preceding sentence, this Agreement
will be binding upon, inure to the benefit of and be enforceable by the parties
and their respective successors and assigns. Except as otherwise expressly
provided herein, this Agreement (including the documents and instruments
referred to herein) is not intended to confer upon any person other than the
parties hereto any rights or remedies hereunder.

         IN WITNESS WHEREOF, Parent, Sub and the Company have caused this
Agreement to be executed by their respective officers thereunto duly authorized
as of the date first above written.

                                       SARATOGA BEVERAGE GROUP, INC.


                                       By /s/ Robin Prever
                                         ----------------------------------
                                          Title: President and
                                                 Chief Executive Officer


                                       ROWALE CORP.


                                       By  /s/ Robin Prever
                                         ----------------------------------
                                          Title:  President


                                       THE FRESH JUICE COMPANY, INC.


                                       By /s/ Steven M. Bogen
                                         ----------------------------------
                                          Title:  Chief Executive Officer

                                      A-41
<PAGE>

                                                                    EXHIBIT A-1

                              COMPANY STOCKHOLDERS

                  Steven Bogen
                  Steven Smith
                  Jeffrey Smith
                  Jeffrey Heavirland


                                      A-42
<PAGE>

                                                                    EXHIBIT A-2

                              PARENT STOCKHOLDERS

                                  Robin Prever
                                Anthony Malatino
                              Warren Lichtenstein


                                      A-43
<PAGE>

                                                                      EXHIBIT B

                RESTATED VOTING, STANDSTILL AND PROXY AGREEMENT

         This Restated Voting, Standstill and Proxy Agreement (the "Agreement")
is made and entered into as of October 13, 1998 by and among THE FRESH JUICE
COMPANY, INC., a Delaware corporation (the "Company"), the stockholders of the
Company whose names and addresses are set forth on the signature pages hereto
(the "Company Stockholders"), SARATOGA BEVERAGE GROUP, INC., a Delaware
corporation ("Saratoga"), and the stockholders of Saratoga whose names and
addresses are set forth on the signature pages hereto (the "Saratoga
Stockholders").

         WHEREAS, the Company, the Company Stockholders and Saratoga previously
entered into a voting, standstill and proxy agreement, dated as of August 14,
1998 (the "First Agreement"); and

         WHEREAS, the parties hereto have determined to amend the terms of the
First Agreement; and

         WHEREAS, the Company, Saratoga and Rowale Corp., a wholly-owned
subsidiary of Saratoga ("Sub"), entered into, as of the date hereof, a Restated
Agreement and Plan of Merger (the "Merger Agreement"; terms used herein and not
otherwise defined are used herein as defined in the Merger Agreement), pursuant
to which Sub will merge with and into the Company (the "Merger") and each share
of common stock, $.01 par value per share, of the Company ("Company Common
Stock") would be converted into the right to receive cash and shares of Class A
common stock, $.01 par value per share, of Saratoga ("Class A Common Stock");
and

         WHEREAS, each of the Company Stockholders owns the number of shares of
Company Common Stock set forth opposite his name on Schedule A annexed hereto
(collectively, the "Company Securities" and, with respect to the Company
Securities owned by a specific Company Stockholder, the "Company Stockholder's
Securities"); and

         WHEREAS, each of the Saratoga Stockholders owns the number of shares
of Class A Common Stock and shares of Class B common stock, $.01 par value per
share, of Saratoga ("Class B Common Stock") set forth opposite his or her name
on Schedule B annexed hereto (collectively, the "Saratoga Securities" and, with
respect to the Saratoga Securities owned by a specific Saratoga Stockholder,
the "Saratoga Stockholder's Securities"); and

         WHEREAS, execution and delivery of this Agreement by the Company
Stockholders and by the Saratoga Stockholders is a condition to the execution
and delivery of the Merger Agreement by Saratoga and Sub, and by the Company,
respectively.

         NOW, THEREFORE, in order to induce Saratoga, Sub and the Company to
enter into the Merger Agreement and in consideration of the mutual covenants
and agreements set forth herein, the parties hereto agree as follows:

         1. Term. This Agreement (except for Section 3(e) hereof) shall expire
on the earlier of (i) the Effective Date (as defined in the Merger Agreement)
or (ii) the termination of the Merger Agreement by any party thereto pursuant
to the terms thereof.

         2. Covenants of the Saratoga Stockholders.

         (a) Each Saratoga Stockholder agrees to vote all of his or her
    Saratoga Securities for the approval of the issuance of shares of Class A
    Common Stock in the Merger.

                                      A-44
<PAGE>

         (b) Except in accordance with the provisions of this Agreement or as
    expressly set forth in the Merger Agreement, each Saratoga Stockholder
    agrees, until the termination of this Agreement, not to:

              (i) sell, transfer, pledge, assign or otherwise dispose of, or
         enter into any contract, option or other arrangement or understanding
         with respect to the sale, transfer, pledge, assignment or other
         disposition of, any Saratoga Securities; or

              (ii) deposit any Saratoga Securities into a voting trust, enter
         into a voting agreement or otherwise grant any voting rights to any
         other person or entity with respect to any such securities.

         (c) Until such time as this Agreement is terminated, each Saratoga
    Stockholder agrees to take any actions as reasonably requested by the
    Company or Saratoga, within his or her power, as are necessary or
    appropriate to enable Saratoga and Sub to satisfy the conditions precedent
    set forth in the Merger Agreement to the Company's obligations to
    consummate the Merger, and to use her reasonable efforts to cause Saratoga
    and Sub to satisfy such conditions precedent; provided, however, that such
    Saratoga Stockholder shall not be required to pay any moneys or incur any
    liability in connection with the foregoing.

         3. Covenants of the Company Stockholders.

         (a) Each Company Stockholder agrees to vote all of his currently owned
    shares of Company Common Stock for the approval of the Merger, the Merger
    Agreement (in the form executed as of the date hereof, with such changes
    thereto as the parties to the Merger Agreement may agree prior to such
    changes), and the transactions contemplated therein.

         (b) Each Company Stockholder, in his capacity as such, further agrees
    to convert, at the Closing, all in-the-money options and warrants to
    purchase shares of Company Common Stock into the cash and shares of Class A
    Common Stock in accordance with Section 1.05(d) of the Merger Agreement.

         (c) Except in accordance with the provisions of this Agreement or as
    expressly set forth in the Merger Agreement, each Company Stockholder
    agrees, until the termination of this Agreement, not to:

              (i) sell, transfer, pledge, assign or otherwise dispose of, or
         enter into any contract, option or other arrangement or understanding
         with respect to the sale, transfer, pledge, assignment or other
         disposition of, any Company Securities; or

              (ii) deposit any Company Securities into a voting trust, enter
         into a voting agreement or otherwise grant any voting rights to any
         other person or entity with respect to any Company Securities.

         (d) Until such time as this Agreement is terminated, each Company
    Stockholder agrees to take any actions as reasonably requested by the
    Company or Saratoga, within his power as are necessary or appropriate to
    enable the Company to satisfy the conditions precedent set forth in the
    Merger Agreement to Saratoga's obligations to consummate the Merger, and to
    use his best efforts to cause the Company to satisfy such conditions
    precedent; provided, however, that such Company Stockholder shall not be
    required to pay any moneys or incur any liability in connection with the
    foregoing.

         (e) In addition, for a period commencing on the date of this Agreement
    and ending on the earlier to occur of (i) the third anniversary of the
    Effective Date or (ii) the termination of the

                                      A-45
<PAGE>

    Merger Agreement by any party thereto pursuant to the terms thereof,
    each Company Stockholder hereby agrees that, without the prior written
    consent of Saratoga, he will not, directly or indirectly, through one or
    more intermediaries or otherwise, participate in any transaction in which
    one or more parties have done or seek to do any of the following: (i)
    purchase or acquire, or agree to purchase or acquire, any shares of capital
    stock or other securities of Saratoga; (ii) solicit, or encourage any other
    person to solicit, proxies or consents of stockholders of Saratoga, or
    become a "participant" or otherwise engage in any "solicitation" (as such
    terms are defined under Regulation 14A of the Securities Exchange Act of
    1934, as amended (the "Exchange Act")), with respect to any matter in
    opposition to the recommendation of a majority of the members of the Board
    of Directors of Saratoga then in office; (iii) acquire or affect, or seek
    to acquire or affect, control of Saratoga, or influence or seek to
    influence the management of Saratoga, or directly or indirectly participate
    in or encourage the formation of any group seeking to influence management
    or to displace or modify the composition of the Board of Directors of
    Saratoga; (iv) join a partnership, limited partnership, syndicate or other
    group within the meaning of Section 13(d) of the Exchange Act for the
    purpose of acquiring, holding or disposing of any shares of capital stock
    or other securities of Saratoga; (v) initiate, propose or otherwise solicit
    stockholders for the approval of one or more stockholder proposals with
    respect to Saratoga, as described in Rule 14a-8 under the Exchange Act,
    irrespective of whether Rule 14a-8 under the Exchange Act is applicable; or
    (vi) seek to modify the terms of this paragraph.

         4. Representations and Warranties of the Saratoga Stockholders. Each
Saratoga Stockholder represents and warrants to the Company as follows:

         (a) the Saratoga Stockholder owns such Saratoga Securities of record
    or beneficially free and clear of any lien, security interest, encumbrance
    or other adverse claim;

         (b) such Saratoga Stockholder's Securities set forth on Schedule B
    hereto are the only securities of Saratoga owned of record or beneficially
    by such Saratoga Stockholder or in which such Saratoga Stockholder has any
    interest; and

         (c) such Saratoga Stockholder has the right, power and authority to
    execute and deliver this Agreement and to perform his or her obligations
    hereunder; such execution, delivery and performance will not violate any
    applicable law, rule or regulation or any outstanding agreement or
    instrument to which such Saratoga Stockholder is a party; and this
    Agreement constitutes a legal, valid and binding agreement on the part of
    such Saratoga Stockholder enforceable against such Saratoga Stockholder in
    accordance with its terms.

         5. Representations and Warranties of Saratoga. Saratoga represents and
warrants to the Company that the execution and delivery of this Agreement by
Saratoga and the performance by it of its obligations hereunder have been duly
authorized by all necessary corporate action, do not violate the terms of its
Certificate of Incorporation, its By-Laws, any law, rule or regulation or any
outstanding agreement or instrument to which it is a party or is bound or
subject to, and this Agreement constitutes a legal, valid and binding agreement
on its part.

         6. Representations and Warranties of the Company Stockholders. Each
Company Stockholder represents and warrants to Saratoga as follows:

         (a) such Company Stockholder owns such Company Stockholder's
    Securities of record or beneficially free and clear of any lien, security
    interest, encumbrance or other adverse claim;

         (b) such Company Stockholder's Securities set forth on Schedule A
    hereto are the only securities of the Company owned of record or
    beneficially by such Company Stockholder or in which such Company
    Stockholder has any interest, and, except as set forth on Schedule A, such
    Company Stockholder has no right to acquire any other securities of the
    Company; and

                                      A-46
<PAGE>

         (c) such Company Stockholder has the right, power and authority to
    execute and deliver this Agreement and to perform his obligations
    hereunder; such execution, delivery and performance will not violate any
    applicable law, rule or regulation or any outstanding agreement or
    instrument to which such Company Stockholder is a party; and this Agreement
    constitutes a legal, valid and binding agreement on the part of such
    Company Stockholder enforceable against such Company Stockholder in
    accordance with its terms.

         7. Representations and Warranties of the Company. The Company
represents and warrants to Saratoga that the execution and delivery of this
Agreement by the Company and the performance by it of its obligations hereunder
have been duly authorized by all necessary corporate action, do not violate the
terms of its Articles of Incorporation, its By-Laws, any law, rule or
regulation or any outstanding agreement or instrument to which it is a party or
is bound or subject to, and this Agreement constitutes a legal, valid and
binding agreement on its part.

         8. Saratoga Proxy.

         (a) Each Saratoga Stockholder hereby irrevocably makes, constitutes
    and appoints the Company to act as such Saratoga Stockholder's true and
    lawful proxy and attorney-in-fact in the name and on behalf of such
    Saratoga Stockholder, with full power to appoint a substitute or
    substitutes to vote all of his or her Saratoga Securities for the approval
    of the issuance of the shares of Class A Common Stock as set forth in
    Section 2(a) hereof (subject to Section 18 hereof). By giving this proxy,
    each such Saratoga Stockholder hereby revokes any other proxy granted by
    such Saratoga Stockholder to vote any of such Saratoga Stockholder's
    Securities with respect to such matters. This proxy, and the power of
    attorney and all authority contained herein, shall become effective as to
    any Saratoga Stockholder only upon the failure of such Saratoga Stockholder
    to vote or consent with respect to his or her shares in accordance with
    Section 2(a) hereof, following notice to such Saratoga Stockholder to that
    effect.

         (b) All power and authority hereby conferred is coupled with an
    interest and is irrevocable, shall not be terminated by any act of such
    Saratoga Stockholder or by operation of law, by lack of appropriate power
    or authority, or by the occurrence of any other event or events and shall
    be binding upon all beneficiaries, heirs at law, legatees, distributees,
    successors, assigns and legal representatives of such Saratoga Stockholder.
    If after the execution of this Agreement any Saratoga Stockholder shall
    cease to have appropriate power or authority, or if any other such event or
    events shall occur, the Company is nevertheless authorized and directed to
    vote the Saratoga Securities in accordance with the terms of this Agreement
    as if such lack of appropriate power or authority or other event or events
    had not occurred and regardless of notice thereof.

         (c) Each Saratoga Stockholder agrees to use all good faith efforts to
    cause any record owner of Saratoga Securities of which such Saratoga
    Stockholder is the beneficial owner to grant to the Company a proxy of the
    same effect as that contained herein. Subject to the proviso set forth in
    Section 2(c) hereof, each Saratoga Stockholder shall perform such further
    acts and execute such further documents as may be required to vest in the
    Company the power to vote the Saratoga Stockholder's Securities during the
    term of the proxy granted herein.

         9. Company Proxy.

         (a) Each Company Stockholder hereby irrevocably makes, constitutes and
    appoints Saratoga to act as such Company Stockholder's true and lawful
    proxy and attorney-in-fact in the name and on behalf of such Company
    Stockholder to vote all of his, her or its shares of Company Common Stock
    for the approval of the Merger, the Merger Agreement and the transactions
    contemplated therein as set forth in Section 3(a) hereof (subject to
    Section 18 hereof). By giving this proxy, each such holder of Company
    Common Stock hereby revokes any other proxy granted by such Company
    Stockholder to vote any of such

                                      A-47
<PAGE>

    Company Stockholder's Securities with respect to such matters. This
    proxy, and the power of attorney and all authority contained herein, shall
    become effective as to any Company Stockholder only upon the failure of
    such Company Stockholder to vote or consent with respect to his shares in
    accordance with Section 3(a) hereof, following notice to such Company
    Stockholder to that effect.

         (b) All power and authority hereby conferred is coupled with an
    interest and is irrevocable, shall not be terminated by any act of such
    Company Stockholder or by operation of law, by lack of appropriate power or
    authority, or by the occurrence of any other event or events and shall be
    binding upon all beneficiaries, heirs at law, legatees, distributees,
    successors, assigns and legal representatives of such Company Stockholder.
    If after the execution of this Agreement any Company Stockholder shall
    cease to have appropriate power or authority, or if any other such event or
    events shall occur, Saratoga is nevertheless authorized and directed to
    vote the Company Securities in accordance with the terms of this Agreement
    as if such lack of appropriate power or authority or other event or events
    had not occurred and regardless of notice thereof.

         (c) Each Company Stockholder agrees to use all good faith efforts to
    cause any record owner of Company Securities of which such Company
    Stockholder is the beneficial owner to grant to Saratoga a proxy of the
    same effect as that contained herein. Subject to the proviso set forth in
    Section 3(d) hereof, each Company Stockholder shall perform such further
    acts and execute such further documents as may be required to vest in
    Saratoga the power to vote the Company Stockholder's Securities during the
    term of the proxy granted herein.

         10. Further Assurances. Subject to the provisos set forth in Sections
2(d) and 3(d) hereof, each party hereto shall perform such further acts and
execute such further documents as may reasonably be required to carry out the
provisions of this Agreement.

         11. Assignment. Neither this Agreement nor any of the rights,
interests or obligations hereunder shall be assigned by any party hereto
(whether by operation of law or otherwise) without the prior written consent of
the other parties hereto.

         12. Specific Performance. The parties agree that irreparable damage
would occur in the event that any of the provisions of this Agreement were not
performed in accordance with their specific terms or were otherwise breached.
It is accordingly agreed that the parties shall be entitled to an injunction or
injunctions to prevent breaches of this Agreement and to enforce specifically
the terms and provisions hereof, this being in addition to any other remedy to
which they are entitled at law or in equity.

         13. Notices. All notices or other communications required or permitted
hereunder shall be in writing and shall be deemed duly given when delivered in
person or by telecopier, cable, telex or telegram or three (3) days after
mailed by certified mail, postage prepaid, addressed as follows:

         To the Company or to the Company Stockholders:

              The Fresh Juice Company, Inc.
              280 Wilson Avenue
              Newark, New Jersey  07105
              Attention: Chief Executive Officer
              Facsimile No.: (973) 465-7170

                                      A-48
<PAGE>

         with a copy to:

              Bourne, Noll & Kenyon
              382 Springfield Avenue
              P.O. Box 690
              Summit, New Jersey  07902-0690
              Attention: John F. Kuntz, Esq.
              Facsimile No.: (908) 277-6808

         To Saratoga or to the Saratoga Stockholders:

              Saratoga Beverage Group, Inc.
              11 Geyser Road
              Saratoga Springs, New York  12866
              Attention: Chief Executive Officer
              Facsimile No.:  (518) 584-0380

         with a copy to:

              Swidler Berlin Shereff Friedman, LLP
              919 Third Avenue
              New York, New York 10022-9998
              Attention: Charles I.  Weissman, Esq.
              Facsimile No.: (212) 758-9526

         14. Effect of Invalidity. Any term or provision of this Agreement
which is invalid or unenforceable in any jurisdiction shall, as to such
jurisdiction, be ineffective to the extent of such invalidity or
unenforceability without rendering invalid or unenforceable the remaining terms
and provisions of this Agreement or affecting the validity or enforceability of
any of the terms or provisions of this Agreement in any other jurisdiction. If
any provision of this Agreement is so broad as to be unenforceable, such
provision shall be interpreted to be only so broad as is enforceable.

         15. Counterparts. This Agreement may be executed in two or more
counterparts, each of which shall be an original, but all of which together
shall constitute one and the same agreement.

         16. Governing Law; Jurisdiction. This Agreement shall be governed by
and construed in accordance with the laws of the Delaware without giving effect
to the conflicts of laws principles thereof.

         17. Binding Effect: Benefits. This Agreement shall inure to the
benefit of and shall be binding upon the parties hereto and their respective
heirs, legal representatives, successors and assigns. Nothing in this
Agreement, expressed or implied, is intended to or shall confer on any person
other than the parties hereto and their respective heirs, legal representatives
and successors and permitted assigns any rights, remedies, obligations or
liabilities under or by reason of this Agreement.

         18. Merger Agreement Amendments. No amendment to the Merger Agreement
after the date hereof shall alter or affect the rights granted to the Company
and Saratoga hereunder.

         19. Supersession. This Agreement supersedes and replaces the First
Agreement with respect to the subject matter hereof.

                                      A-49
<PAGE>

         IN WITNESS WHEREOF, the Company, the Company Stockholders, Saratoga
and the Saratoga Stockholders have executed this Agreement or caused this
Agreement to be executed by their respective officers thereunto duly
authorized, as the case may be, as of the date first above written.

                                   THE FRESH JUICE COMPANY, INC.


                                   /s/ Steven M. Bogen
                                   --------------------------------------------
                                   Name:  Steven M. Bogen
                                   Title: Chief Executive Officer


                                   SARATOGA BEVERAGE GROUP, INC.

                                   /s/ Robin Prever
                                   --------------------------------------------
                                   Name:  Robin Prever
                                   Title: President and Chief Executive Officer


                                   /s/ Steven Bogen
                                   ----------------------------------
                                   /s/ Steven Smith
                                   ----------------------------------
                                   /s/ Jeffrey Smith
                                   ----------------------------------
                                   /s/ Jeffrey Heavirland
                                   ----------------------------------
                                   /s/ Robin Prever
                                   ----------------------------------
                                   /s/ Anthony Malatino
                                   ----------------------------------
                                   /s/ Warren Lichtenstein
                                   ----------------------------------

                                   Stockholders

                                      A-50
<PAGE>

                                                                     SCHEDULE A

                                          NUMBER OF SHARES OF
                     NAME               COMPANY CAPITAL STOCK^^
                     ----               -----------------------
Steven Smith                                   1,361,248
Steven Bogen                                   1,232,708
Jeffrey Heavirland                              77,667*
Jeffrey Smith                                   17,266**

                                            2,688,889 shares

6,467,731 total shares

                                                41.6%


All above based on 10-KSB for 11-30-97 and review of subsequent Form 4s and 5s.

*        237,857 options and warrants backed out of 10-KSB 11-30-97 numbers
**       50,000 options out of 10-KSB 11/30/97 numbers

                                      A-51
<PAGE>

                                                                     SCHEDULE B

       NAME                             NUMBER OF SARATOGA SECURITIES
       ----                             -----------------------------
Robin Prever                         20,345 shares of Class A Common Stock
                                    167,960 shares of Class B Common Stock
Anthony Malatino                     51,000 shares of Class A Common Stock
                                    345,995 shares of Class B Common Stock
Warren Lichtenstein                 300,000 shares of Class A Common Stock

                                      A-52
<PAGE>

                                                                      EXHIBIT C

                         SARATOGA BEVERAGE GROUP, INC.
                                 11 Geyser Road
                        Saratoga Springs, New York 12866

                                                 December 2, 1998

Steven M. Bogen
81 Dahlia Street
Staten Island, NY 10312
          
         Re:  Consulting Agreement

Dear Steve:

         Pursuant to the proposed transaction (the "Transaction") between The
Fresh Juice Company, Inc. ("Fresh Juice") and Saratoga Beverage Group, Inc.
("Saratoga"), wherein a newly formed, wholly owned subsidiary of Saratoga will
merge (the "Merger") with and into Fresh Juice, you hereby agree as follows:

         Effective as of and subject to the date of consummation of the Merger
(the "Closing Date"), you hereby agree to become a full-time consultant to
Saratoga and Fresh Juice during the one year period following the Closing Date
in exchange for the sum of $300,000, payable monthly in arrears over said one
year period. Full time is defined for purposes of this letter as not more than
1,000 hours in total. You shall perform such consulting services as reasonably
requested by the President/Chief Executive Officer of Saratoga or the Board of
Directors of Saratoga. This consulting relationship may be terminated for cause
(defined as (i) conviction of a felony or crime involving moral turpitude, or
(ii) wilful malfeasance or willful refusal to perform consulting services
reasonably requested, or (iii) death or disability, which would prevent you
from being a full-time consultant). In the event of a termination of the
consulting relationship by Saratoga other than for cause, Saratoga shall remain
obligated to pay the full balance due and owing on the $300,000 consulting fee
at the time of termination. You shall not be required to perform consulting
services outside of the Newark facility or at your home on Staten Island,
except that you agree that reasonable out-of-state travel may be required
(consistent with your past two years' employment). Any business travel shall
include reimbursement for travel and lodging (consistent with your past two
years' employment).

         Effective as of and subject to the Closing Date, you hereby agree to
comply with the terms set forth on Exhibit A annexed hereto from and after the
first anniversary of the Closing Date until the second anniversary of the
Closing Date. You hereby acknowledge that your agreement to comply with the
terms set forth on Exhibit A annexed hereto is a crucial term of the consulting
relationship and, but for such agreement, Saratoga would not have entered into
the consulting relationship described in this letter agreement.

                                      A-53

<PAGE>

Steven M. Bogen
December 2, 1998
Page 2


         Kindly indicate your acceptance of the foregoing by signing in the
space provided below.

                                      Very truly yours,

                                      SARATOGA BEVERAGE GROUP, INC.


                                      By: /s/ Robin Prever
                                          Robin Prever
                                          President and Chief Executive Officer


Accepted and agreed to as of
December 2, 1998


/s/ Steven M. Bogen
- ------------------------
Steven M. Bogen

                                      A-54

<PAGE>

Steven M. Bogen
December 2, 1998
Page 3

                                                                      EXHIBIT A

         1. Confidentiality. In view of the fact that your work as a consultant
to Saratoga and Fresh Juice and their respective subsidiaries and affiliates
will bring you into close contact with many confidential affairs of Saratoga
and Fresh Juice and their respective affiliates, including the names of
Saratoga's and Fresh Juice's customers and suppliers, matters of a business
nature such as information about costs, profits, markets, sales, other
information not readily available to the public, and plans for future
developments (hereinafter collectively "Confidential Matters"), you agree (i)
to keep secret all Confidential Matters of Saratoga and Fresh Juice and their
respective subsidiaries and affiliates, and not to disclose such Confidential
Matters to anyone outside of Saratoga or Fresh Juice (other than Saratoga's or
Fresh Juice's customers or potential customers and Saratoga's and Fresh Juice's
vendors or suppliers or potential vendors or suppliers), either during or after
your consultancy with Saratoga and Fresh Juice, except with Saratoga's written
consent at each time as to any Confidential Matter which is to be disclosed,
and (ii) to deliver promptly to Saratoga on termination of your consultancy, or
at any time Saratoga may so request, all memoranda, notes, records, reports,
lists or other documents (and all copies thereof) and materials relating to
Saratoga's and Fresh Juice's and their respective subsidiaries' and affiliates'
business which you may then possess or have under your control.

         2. Agreement Not to Compete. During the period from the first
anniversary of the Closing Date until the second anniversary of the Closing
Date, you shall not (i) purchase an ownership interest of more than 5% of a
company or other entity which is at such time engaged in the juice beverage
industry and active in the same geographic area as Saratoga or Fresh Juice or
their respective subsidiaries or affiliates, is otherwise competitive with
Saratoga or Fresh Juice or their respective subsidiaries or affiliates, or is
attempting to enter such industry in such geographic area or to become
otherwise competitive; (ii) act as a consultant, officer, director or in any
other capacity, whose responsibilities are related to the juice beverage
industry in the same geographic area as Saratoga or Fresh Juice or their
respective subsidiaries or affiliates operate; or (iii) solicit in any way or
entice away from Saratoga or Fresh Juice or their respective subsidiaries or
affiliates (a) any clients or accounts of Saratoga or Fresh Juice or their
respective subsidiaries or affiliates which were active clients or accounts of
Saratoga or Fresh Juice or their respective subsidiaries or affiliates during
your consultancy with Saratoga and Fresh Juice, (b) any prospective client or
account of Saratoga or Fresh Juice or their respective subsidiaries or
affiliates which Saratoga or Fresh Juice or their respective subsidiaries or
affiliates was actively engaged in soliciting during your consultancy with
Saratoga and Fresh Juice, (c) any employee of Saratoga or Fresh Juice or their
respective subsidiaries or affiliates (unless such employee shall have been
either discharged by such entity or shall have otherwise ceased to have been
employed by such entity for a period of 365 days) or (d) any manufacturers or
suppliers of Saratoga or Fresh Juice or their respective subsidiaries or
affiliates, which were manufacturers or suppliers of Saratoga or Fresh Juice or
their respective subsidiaries or affiliates during your consultancy with
Saratoga and Fresh Juice. Notwithstanding the foregoing, however, if Saratoga
or Fresh Juice fail to make any payments due under the Consulting Agreement
dated December 2, 1998 (the "Letter Agreement") to which this Exhibit A is
annexed to you when due, the provisions of this Section 2 shall not apply.

         3. Remedies. You recognize that any breach of the covenants set forth
in Sections 1 and 2 of this Exhibit A would irreparably injure Saratoga and
Fresh Juice. Accordingly, you agree that any breach of the covenants contained
in Sections 1 and 2 of this Exhibit A will result in forfeiture to Saratoga as
liquidated damages of any and all amounts otherwise payable to you under the
Letter Agreement to which this Exhibit A is annexed as of and from the date of
such breach. Furthermore, Saratoga and Fresh Juice may, in addition to pursuing
its other remedies, obtain an injunction against you from any court having
jurisdiction over the matter, restraining any further violation of this Exhibit
A by you and no bond or other security shall be required in connection with
such injunction. In the event that you prevail in any judicial proceeding
relating to a breach by you under this Exhibit A, (i) all sums determined to be
due hereunder in such judicial proceeding shall be due and payable in a lump
sum

                                      A-55

<PAGE>

Steven M. Bogen
December 2, 1998
Page 56

(unless otherwise ordered by the court in which such judicial proceeding is
bought) and (ii) Saratoga and Fresh Juice shall be liable for all fees and
expenses, including attorneys' fees, incurred by you in connection with any
action taken to enforce this Exhibit A or obtain judgment for a breach of this
Exhibit A.

         4. Reformation. If any of the covenants contained in Sections 1 or 2
of this Exhibit A, or any part thereof, are held to be unenforceable because of
the scope or duration of any such provision, the parties agree that the body
making such determination shall have the power to reduce the scope or duration
of such provision and, in its reduced form, said provision shall be
enforceable. If any of the covenants in Sections 1 or 2 of this Exhibit A, or
any part thereof, is hereafter construed to be invalid or unenforceable, the
same shall not affect the remainder of the covenants, which shall be given full
force and effect without regard to the invalid provisions.

                                      A-56

<PAGE>

                         THE FRESH JUICE COMPANY, INC.
                           35 WALNUT AVENUE, SUITE 4
                            CLARK, NEW JERSEY 07066


                                                              December 2, 1998


Steven M. Bogen
81 Dahlia Street
Staten Island, NY 10312
          
         Re:  Amendment of Employment Agreement

Dear Steve:

         Pursuant to the proposed transaction (the "Transaction") between The
Fresh Juice Company, Inc. ("Fresh Juice") and Saratoga Beverage Group, Inc.
("Saratoga"), wherein a newly formed, wholly owned subsidiary of Saratoga will
merge (the "Merger") with and into Fresh Juice, it will be a condition to the
consummation of the Transaction that you and Fresh Juice amend, and you hereby
agree to amend, the Employment Agreement between Fresh Juice and you, dated as
of March 31, 1996 (the "Employment Agreement"), as follows:

         1. Effective as of and subject to the date of consummation of the
Merger (the "Closing Date") you hereby agree to resign from all positions held
by you as an officer, director and employee of Fresh Juice and each of its
subsidiaries.

         2. Effective as of and subject to the Closing Date, you hereby waive
all amounts (including payments and benefits) due to you under Sections 6, 14,
15 and 16 of the Employment Agreement, except for (i) the payment of the sum of
$962,687.40 in cash on the Closing Date, (ii) the provision at no cost to you
of the automobile currently utilized by you for a period of two years (with
insurance and maintenance) following the Closing Date, and (iii) the provision
at no cost to you of health or other group insurance pursuant to plans which
are in effect or which are instituted after the date hereof for executive
officers or employees generally of Fresh Juice for a period of two years
following the Closing Date; provided, however, that the aggregate amount of all
termination and severance payments payable to you herein shall not exceed the
product of 2.99 times your "base amount" as such term is defined in Section
280G of the Internal Revenue Code of 1986, as amended (the "Code"), and as
determined in accordance with temporary or final regulations, if any,
promulgated under Section 280G of the Code.

         3. Effective as of and subject to the Closing Date, you hereby agree
to delete the word "citrus" before the phrase "juice beverage industry" from
Section 24.2(i) and Section 24.2(ii).

         4. Upon your receipt of the cash referenced in clause (i) of paragraph
2 above, you hereby agree to terminate the Employment Agreement in all respects
other than Section 24 of the Employment Agreement which section, as amended by
this letter agreement, shall survive the termination of the Employment
Agreement.

         5. Effective as of and subject to the Closing Date, Fresh Juice hereby
agrees to pay $15,000 toward your legal fees and expenses to Gibbons, Del Deo,
Dolan, Griffinger & Vecchione, attention Brian J. McMahon.

         6. Effective as of and subject to the Closing Date, you will be
appointed as a member of the Board of Directors of Saratoga (with all
associated compensation payable to non-employee directors) until the 1999
Annual Meeting of Stockholders of Saratoga.

                                      A-57
<PAGE>

Steven M. Bogen
December 2, 1998
Page 2

         7. This letter agreement supersedes and replaces the letter agreements
dated August 12, 1998 and October 13, 1998 among the parties hereto with
respect to the subject matter hereof.

         Kindly indicate your acceptance of the foregoing by signing in the
space provided below.

                                       Very truly yours,

                                       THE FRESH JUICE COMPANY, INC.


                                       By: /s/ Jeffrey Heavirland
                                          ------------------------------
                                           Jeffrey Heavirland
                                           Vice President


Accepted and agreed to as of
December 2, 1998


/s/ Steven M. Bogen
- ----------------------------------
Steven M. Bogen


SARATOGA BEVERAGE GROUP, INC.


By: /s/ Robin Prever
   -------------------------------
   Robin Prever
   President and Chief Executive Officer

                                      A-58

<PAGE>

                                                                      EXHIBIT D

                         THE FRESH JUICE COMPANY, INC.
                           35 WALNUT AVENUE, SUITE 4
                            CLARK, NEW JERSEY 07066

                                                               October 13, 1998

Steven Smith
5 Lawson Lane
Great Neck, NY 11021
          
         Re:  Amendment of Employment Agreement

Dear Steve:

         Pursuant to the proposed transaction (the "Transaction") between The
Fresh Juice Company, Inc. ("Fresh Juice") and Saratoga Beverage Group, Inc.
("Saratoga"), wherein a newly formed, wholly owned subsidiary of Saratoga will
merge (the "Merger") with and into Fresh Juice, it will be a condition to the
consummation of the Transaction that you and Fresh Juice amend, and you hereby
agree to amend, the Employment Agreement between Fresh Juice and you, dated as
of March 31, 1996 (the "Employment Agreement"), as follows:

         1. Effective as of and subject to the date of the consummation of the
Merger (the "Closing Date") you hereby agree to resign from all positions held
by you as an officer, director and employee of Fresh Juice and each of its
subsidiaries.

         2. Effective as of and subject to the Closing Date, you hereby waive
all amounts (including payments and benefits) due to you under Sections 6, 14,
15 and 16 of the Employment Agreement, except for (i) the payment of the sum of
$250,000 in cash referenced in paragraph 3 below on the Closing Date, (ii) the
provision at no cost to you of the Cadillac automobile currently utilized by
you for a period of one year (with insurance and maintenance) following the
Closing Date, and (iii) the provision at no cost to you of health or other
group insurance pursuant to plans which are in effect or which are instituted
after the date hereof for executive officers or employees generally of Fresh
Juice for a period of one year following the Closing Date.

         3. Effective as of and subject to the Closing Date, in consideration
of the payment of the sum of $250,000 in cash, you hereby agree (i) to extend
the term of Section 24.2 (Agreement Not to Compete) from one year to three
years and (ii) to delete the word "citrus" before the phrase "juice beverage
industry" from Section 24.2(i) and Section 24.2(ii).

         4. Upon your receipt of the sum of $250,000 in cash referenced in
paragraph 3 above and payment of your compensation, expenses and benefits on
account of services provided through the Closing Date, you hereby agree to
terminate the Employment Agreement in all respects other than Section 24 of the
Employment Agreement, which Section, as amended by this letter agreement, shall
survive the termination of the Employment Agreement.

         5. You hereby agree to terminate the Option Agreement, dated as of
March 16, 1998, by and between you and Saratoga.

                                      A-59
<PAGE>

         6. You hereby acknowledge and agree that those certain options granted
by Fresh Juice to you in the amount of (i) 100,000 shares on October 27, 1988
under Fresh Juice's Incentive Stock Option Plan and (ii) 60,000 shares, are all
ineffective, null and void.

         Kindly indicate your acceptance of the foregoing by signing in the
space provided below.

                                       Very truly yours,

                                       THE FRESH JUICE COMPANY, INC.


                                       By: /s/ Jeffrey Heavirland
                                          -------------------------------
                                           Jeffrey Heavirland
                                           Vice President


Accepted and agreed to as of
October 13, 1998


/s/ Steven Smith
- -------------------------------
Steven Smith


SARATOGA BEVERAGE GROUP, INC.


By: /s/ Robin Prever
   ----------------------------
   Robin Prever
   President and Chief Executive Officer

                                      A-60
<PAGE>

                                                                      EXHIBIT E

         STATEMENT THAT STOCK OF THE FRESH JUICE COMPANY, INC. IS NOT A
                          U.S. REAL PROPERTY INTEREST


To:      Saratoga Beverage Group, Inc.


         Please be advised that pursuant to your request, we advise you that as
of [EFFECTIVE DATE], ownership interests in The Fresh Juice Company, Inc. were
not U.S. real property interests for purposes of Treasury Regulations Section
1.897-2(g)(1)(ii) and (h)(1)(i).

         The undersigned responsible officer of The Fresh Juice Company, Inc.,
hereby certifies under penalties of perjury that this Statement is correct to
his knowledge and belief, and that he has authority to sign this Statement on
behalf of the Corporation.

                                       The Fresh Juice Company, Inc.


                                       By: ______________________________
                                       Name:
                                       Title:

                                       Date:_____________________________


Based on:  Reg. Section 1.897-2(g)(1)(ii), (h)(1)(i).


                                      A-61

<PAGE>

                                                                     APPENDIX B

                                                  October 8, 1998

The Board of Directors of
The Fresh Juice Company, Inc.
280 Wilson Avenue
Newark, NJ 07105

Gentlemen:

         You have engaged us pursuant to an engagement letter, dated June 5,
1998 (the "Engagement Letter"), as amended on October 7, 1998, between the
Fresh Juice Company, Inc. (the "Company") and Ladenburg Thalmann & Co. Inc.
("Ladenburg"). Specifically, Ladenburg has been requested, pursuant to the
Engagement Letter, to render our opinion as to whether or not the consideration
to be paid to the stockholders of the Company in connection with the proposed
merger between the Company and a wholly owned subsidiary of Saratoga Beverage
Group, Inc. ("Saratoga") is fair, from a financial point of view, to the
stockholders of the Company.

         The Agreement and Plan of Merger, dated as of October 13, 1998 (the
"Merger Agreement"), by and among Saratoga, Rowale Corp., a wholly owned
subsidiary of Saratoga ("Rowale"), and the Company provides for the merger of
Rowale in and to the Company with the Company being the surviving corporation
and a wholly owned subsidiary of Saratoga (the "Transaction"). The Merger
Agreement further provides that at the closing of the Transaction, each share
of common stock of the Company, par value $0.01 per share, issued and
outstanding, shall be converted into the right to receive, and to be
exchangeable for, $2.24 per share in cash, without interest, and 0.33 shares of
Saratoga's Class A common stock, as the merger consideration (the "Merger
Consideration").

         In conducting our analysis, Ladenburg reviewed and considered such
information as we deemed necessary or appropriate for the purposes of stating
our opinion including, without limitation, the following: (i) the draft of the
Merger Agreement and a draft of the Voting Agreement, in each case in the form
presented to you; (ii) certain business and financial information relating to
Fresh Juice and Saratoga, provided by Fresh Juice and Saratoga, respectively,
including the financial condition and results of operations of Fresh Juice and
Saratoga, the historical financial performance of Fresh Juice and Saratoga and
certain projected financial information, provided by Fresh Juice and Saratoga;
(iii) certain public filings made by Fresh Juice and Saratoga with the
Securities and Exchange Commission; and (iv) certain publicly available market
trading data and historical trading performance of Fresh Juice and Saratoga
common stock. In addition, we

                                      B-1
<PAGE>

The Board of Directors of
The Fresh Juice Company, Inc.
Page 2

conducted such other analyses and examinations and reviewed and considered such
other financial, economic and market data as we deemed appropriate in arriving
at our opinion. Ladenburg also met with members of senior management of the
Company and Saratoga to discuss, among other things, the historical and
prospective industry environment, their respective financial condition and
operating results, and the reasons for the Transaction.

         In rendering our opinion, we have assumed and relied upon the
accuracy, completeness and fairness, without assuming any responsibility for
the independent verification of, all financial and other information that was
available to us from public sources, that was provided to us by the Company or
Saratoga, or that was otherwise reviewed by us. With respect to financial
forecasts, we have assumed that they have been reasonably prepared reflecting
the best currently available estimates and judgments of the management of the
Company and Saratoga as to the future financial performance of the Company and
Saratoga, respectively. We have not made or been provided with an independent
evaluation or appraisal of the assets or liabilities (contingent or otherwise)
of the Company or Saratoga, and we do not assume any responsibility for
verifying any of the information reviewed by us. Our opinion is necessarily
based upon information available to us, and financial, stock market, economic
and other conditions and circumstances existing and disclosed to us, as of the
date hereof.

         In conducting our investigation and analyses and in arriving at our
opinion expressed herein, we have taken into account such accepted financial
and investment banking procedures and considerations as we have deemed
relevant, including the following: (i) historical revenues, operating earnings,
net income and capitalization of the Company and Saratoga and certain other
publicly held companies in businesses we believe to be comparable to the
Company and Saratoga; (ii) acquisition multiples that have historically been
paid for other companies in businesses we believe to be comparable to the
Company and Saratoga; (iii) projected revenues, operating earnings and net
income of the Company and Saratoga in a discounted cash flow analysis; (iv) the
premium per share to be paid by Saratoga for the common stock of the Company as
compared to the premium per share paid by acquirors of public targets since
January 1, 1997; (v) the current financial and market position and results of
operations of the Company and Saratoga; and (vi) the general condition of the
securities market and other economic conditions.

         In rendering our opinion, we have assumed that this Transaction will
comply with all applicable federal and state laws and will not result in the
breach or cancellation of any contracts or other agreements that are material
to he Company or Saratoga.

         Ladenburg, as part of its investment banking services, is regularly
engaged in the valuation of businesses and securities in connection with
mergers, acquisitions, underwritings, sales and distributions of listed and
unlisted securities, private placements and valuations for estate, corporate or
other purposes. Ladenburg has been retained by the Board of Directors of the
Company to provide this opinion and has received fees and indemnification
against certain liabilities for the services rendered pursuant to this
engagement. In addition, Ladenburg holds a

                                      B-2
<PAGE>

The Board of Directors of
The Fresh Juice Company, Inc.
Page 3

warrant to purchase 50,000 shares of the Company's Common Stock at an exercise
price of $2.96 which will be exchanged for shares of Saratoga Class A common
stock pursuant to the Merger Agreement.

         In the ordinary course of business, we actively trade securities for
our own account and for the accounts of our customers and, accordingly, may at
any time hold a long or short position in the debt or equity securities of the
Company and Saratoga.

         Based upon and subject to the foregoing, our experience as investment
bankers, our work as described above and other factors we deemed relevant, we
are of the opinion that, as of the date hereof, the Merger Consideration to be
received by the stockholders of the Company upon consummation of the merger, is
fair, from a financial point of view, to the stockholders of the Company.

                                       Very truly yours,

                                       /s/ LADENBURG THALMANN & CO. INC.

                                       LADENBURG THALMANN & CO. INC.

                                      B-3

<PAGE>

                                                                     APPENDIX C

                         THE FRESH JUICE COMPANY, INC.
                           35 WALNUT AVENUE, SUITE 4
                            CLARK, NEW JERSEY 07066


                                                              December 2, 1998


Jeffrey Heavirland
[Address]
[City/State/Zip]

         Re: Termination of Option

Dear Jeff:

         Pursuant to the proposed transaction (the "Transaction") between The
Fresh Juice Company, Inc. ("Fresh Juice") and Saratoga Beverage Group, Inc.
("Saratoga"), wherein a newly formed, wholly owned subsidiary of Saratoga will
merge (the "Merger") with and into Fresh Juice, you hereby agree, to terminate
immediately prior to the consummation of the Merger (the "Closing Date"), your
options to purchase an aggregate of 210,000 shares of Fresh Juice common stock
in exchange for the payment by Fresh Juice of the sum of $106,832 in cash on
the Closing Date. If the Merger does not occur by January 31, 1999, this
agreement shall be null and void.

         Kindly indicate your acceptance of the foregoing by signing in the
space provided below.

                                       Very truly yours,

                                       THE FRESH JUICE COMPANY, INC.


                                       By: /s/ Steven M. Bogen
                                          ---------------------------
                                           Steven M. Bogen
                                           Chief Executive Officer


Accepted and agreed to as of
December 2, 1998


/s/ Jeffrey Heavirland
- ---------------------------
Jeffrey Heavirland

                                      C-1
<PAGE>

                                                                     APPENDIX D

              SECTION 262 OF THE DELAWARE GENERAL CORPORATION LAW

                                Appraisal Rights

         (a) Any stockholder of a corporation of this State who holds shares of
stock on the date of the making of a demand pursuant to subsection (d) of this
section with respect to such shares, who continuously holds such shares through
the effective date of the merger or consolidation, who has otherwise complied
with subsection (d) of this section and who has neither voted in favor of the
merger or consolidation nor consented thereto in writing pursuant to ss.228 of
this title shall be entitled to an appraisal by the Court of Chancery of the
fair value of the stockholder's shares of stock under the circumstances
described in subsections (b) and (c) of this section. As used in this section,
the word "stockholder" means a holder of record of stock in a stock corporation
and also a member of record of a nonstock corporation; the words "stock" and
"share" mean and include what is ordinarily meant by those words and also
membership or membership interest of a member of a nonstock corporation; and
the words "depository receipt" mean a receipt or other instrument issued by a
depository representing an interest in one or more shares, or fractions
thereof, solely of stock of a corporation, which stock is deposited with the
depository.

         (b) Appraisal rights shall be available for the shares of any class or
series of stock of a constituent corporation in a merger or consolidation to be
effected pursuant to ss.251 (other than a merger effected pursuant to ss.251(g)
of this title), ss.252, ss.254, ss.257, ss.258, ss.263 or ss.264 of this title:

         (1) Provide, however, that no appraisal rights under this section
shall be available for the shares of any class or series of stock, which stock,
or depository receipts in respect thereof, at the record date fixed to
determine the stockholders entitled to receive notice of and to vote at the
meeting of stockholders to act upon the agreement of merger or consolidation,
were either (i) listed on a national securities exchange or designated as a
national market system security on an interdealer quotation system by the
National Association of Securities Dealers, Inc. or (ii) held of record by more
than 2,000 holders; and further provided that no appraisal rights shall be
available for any shares of stock of the constituent corporation surviving a
merger if the merger did not require for its approval the vote of the
stockholders of the surviving corporation as provided in subsection (f) of
ss.251 of this title.

         (2) Notwithstanding paragraph (1) of this subsection, appraisal rights
under this section shall be available for the shares of any class or series of
stock of a constituent corporation if the holders thereof are required by the
terms of an agreement of merger or consolidation pursuant to ss.ss.251, 252,
254, 257, 258, 263 and 264 of this title to accept for such stock anything
except:

         a. Shares of stock of the corporation surviving or resulting form such
merger or consolidation, or depository receipts in respect thereof;

         b. Shares of stock of any other corporation, or depository receipts in
respect thereof, which shares of stock (or depository receipts in respect
thereof) or depository receipts at the effective date of the merger or
consolidation will be either listed on a national securities exchange or
designated as a national market system security on an interdealer quotation
system by the National Association of Securities Dealers, Inc. or held of
record by more than 2,000 holders;

         c. Cash in lieu of fractional shares or fractional depository receipts
described in the foregoing subparagraphs a. and b. of this paragraph; or

         d. Any combination of the shares of stock, depository receipts and
cash in lieu of fractional shares or fractional depository receipts described
in the foregoing subparagraphs a., b. and c. of this paragraph.

                                      D-1
<PAGE>

         (3) In the event all of the stock of a subsidiary Delaware corporation
party to a merger effected under ss.253 of this title is not owned by the
parent corporation immediately prior to the merger, appraisal rights shall be
available for the shares of the subsidiary Delaware corporation.

         (c) Any corporation may provide in its certificate of incorporation
that appraisal rights under this section shall be available for the shares of
any class or series of its stock as a result of an amendment to its certificate
of incorporation, any merger or consolidation in which the corporation is a
constituent corporation or the sale of all or substantially all of the assets
of the corporation. If the certificate of incorporation contains such a
provision, the procedures of this section, including those set forth in
subsections (d) and (e) of this section, shall apply as nearly as is
practicable.

         (d) Appraisal rights shall be perfected as follows:

         (1) If a proposed merger or consolidation for which appraisal rights
are provided under this section is to be submitted for approval at a meeting of
stockholders, the corporation, not less that 20 days prior to the meeting,
shall notify each of its stockholders who was such on the record date for such
meeting with respect to shares for which appraisal rights are available
pursuant to subsections (b) or (c) hereof that appraisal rights are available
for any or all of the shares of the constituent corporations, and shall include
in such notice a copy of this section. Each stockholder electing to demand the
appraisal of such stockholder's shares shall deliver to the corporation, before
the taking of the vote on the merger or consolidation, a written demand for
appraisal of such stockholder's shares. Such demand will be sufficient if it
reasonably informs the corporation of the identity of the stockholder and that
the stockholder intends thereby to demand the appraisal of such stockholder's
shares. A proxy or vote against the merger or consolidation shall not
constitute such a demand. A stockholder electing to take such action must do so
by a separate written demand as herein provided. Within 10 days after the
effective date of such merger or consolidation, the surviving or resulting
corporation shall notify each stockholder of each constituent corporation who
has complied with this subsection and has not voted in favor of or consented to
the merger or consolidation of the date that the merger or consolidation has
become effective; or

         (2) If the merger or consolidation was approved pursuant to ss.228 or
ss.253 of this title, each constituent corporation, either before the effective
date of the merger or consolidation or within ten days thereafter, shall notify
each of the holders of any class or series of stock of such constituent
corporation who are entitled to appraisal rights of the approval of the merger
or consolidation and that appraisal rights are available for any or all shares
of such class or series of stock of such constituent corporation, and shall
include in such notice a copy of this section; provided that, if the notice is
given on or after the effective date of the merger or consolidation, such
notice shall be given by the surviving or resulting corporation to all such
holders of any class or series of stock of a constituent corporation that are
entitled to appraisal rights. Such notice may, and, if given on or after the
effective date of the merger or consolidation, shall, also notify such
stockholders of the effective date of the merger or consolidation. Any
stockholder entitled to appraisal rights may, within 20 days after the date of
mailing of such notice, demand in writing from the surviving or resulting
corporation the appraisal of such holder's shares. Such demand will be
sufficient if it reasonably informs the corporation of the identity of the
stockholder and that the stockholder intends thereby to demand the appraisal of
such holder's shares. If such notice did not notify stockholders of the
effective date of the merger or consolidation, either (i) each such constituent
corporation shall send a second notice before the effective date of the merger
or consolidation notifying each of the holders of any class or series of stock
of such constituent corporation that are entitled to appraisal rights of the
effective date of the merger or consolidation or (ii) the surviving or
resulting corporation shall send such a second notice to all such holders on or
within 10 days after such effective date; provided, however, that if such
second notice is sent more than 20 days following the sending of the first
notice, such second notice need only be sent to each stockholder who is
entitled to appraisal rights and who has demanded appraisal of such holder's
shares in accordance with this subsection. An affidavit of the secretary or
assistant secretary or of the transfer agent of the corporation that is
required to give either notice that such notice has been given shall, in the
absence of fraud, be prima facie evidence of the facts stated therein. For
purposes of determining the stockholders entitled to receive either notice,
each constituent corporation may fix, in advance, a record date that shall be
not more than 10 days prior to the date the

                                      D-2
<PAGE>

notice is given, provided, that if the notice is given on or after the
effective date of the merger or consolidation, the record date shall be such
effective date. If no record date is fixed and the notice is given prior to the
effective date, the record date shall be the close of business on the day next
preceding the day on which the notice is given.

         (e) Within 120 days after the effective date of the merger or
consolidation, the surviving or resulting corporation or any stockholder who
has complied with subsections (a) and (d) hereof and who is otherwise entitled
to appraisal rights, may file a petition in the Court of Chancery demanding a
determination of the value of the stock of all such, stockholders.
Notwithstanding the foregoing, at any time within 60 days after the effective
date of the merger and consolidation, any stockholder shall have the right to
withdraw such stockholder's demand for appraisal and to accept the terms
offered upon the merger or consolidation. Within 120 days after the effective
date of the merger or consolidation, any stockholder who has complied with the
requirements of subsections (a) and (d) hereof, upon written request, shall be
entitled to receive from the corporation surviving the merger or resulting from
the consolidation a statement setting forth the aggregate number of shares not
voted in favor of the merger or consolidation and with respect to which demands
for appraisal have been received and the aggregate number of holders of such
shares. Such written statement shall be mailed to the stockholder within 10
days after such stockholder's written request for such a statement is received
by the surviving or resulting corporation or within 10 days after expiration of
the period for delivery of demands for appraisal under subsection (d) hereof,
whichever is later.

         (f) Upon the filing of any such petition by a stockholder, service of
a copy thereof shall be made upon the surviving or resulting corporation, which
shall within 20 days after such service is file in the office of the Register
in Chancery in which the petition was filed a duly verified list containing the
names and addresses of all stockholders who have demanded payment for their
shares and with whom agreements as to the value of their shares have not been
reached by the surviving or resulting corporation. If the petition shall be
filed by the surviving or resulting corporation, the petition shall be
accompanied by such a duly verified list. The Register in Chancery, if so
ordered by the Court, shall give notice of the time and place fixed for the
hearing of such petition by registered or certified mail to the surviving or
resulting corporation and to the stockholders shown on the list at the
addresses therein stated. Such notice shall also be given by 1 or more
publications at least 1 week before the day of the hearing, in a newspaper or
general circulation published in the City of Wilmington, Delaware or such
publication as the Court deems advisable. The forms of the notices by mail and
by publication shall be approved by the Court, and the costs thereof shall be
borne by the surviving or resulting corporation.

         (g) At the hearing on such petition, the Court shall determine the
stockholders who have complied with this section and who have become entitled
to appraisal rights. The Court may require the stockholders who have demanded
an appraisal for their shares and who hold stock represented by certificates
who submit their certificates of stock to the Register in Chancery for notation
thereon of the pendency of the appraisal proceedings; and if any stockholder
fails to comply with such direction, the Court may dismiss the proceedings as
to such stockholder.

         (h) After determining the stockholders entitled to an appraisal, the
Court shall appraise the shares, determining their fair value exclusive of any
element of value arising from the accomplishment or expectation of the merger
or consolidation, together with a fair rate of interest, if any, to be paid
upon the amount determined to be the fair value. In determining such fair
value, the Court shall take into account all relevant factors. In determining
the fair rate of interest, the Court may consider all relevant factors,
including the rate of interest which the surviving or resulting corporation
would have had to pay to borrow money during the pendency of the proceeding.
Upon application by the surviving or resulting corporation or by any
stockholder entitled to participate in the appraisal proceeding, the Court may,
in its discretion, permit discovery or other pretrial proceeding and may
proceed to trial upon the appraisal prior to the final determination of the
stockholder entitled to an appraisal. Any such stockholder whose name appears
on the list filed by the surviving or resulting corporation pursuant to
subsection (f) of this section and who has submitted such stockholder's
certificates of stock to the Register in Chancery, if such is required, may
participate fully in all proceedings until it is finally determined that such
stockholder is not entitled to appraisal rights under this section.

                                      D-3
<PAGE>

         (i) The Court shall direct the payment of the fair value of the
shares, together with interest, if any, by the surviving or resulting
corporation to the stockholders entitled thereto. Interest may be simple or
compound, as the Court may direct. Payment shall be so made to each such
stockholder, in the case of holders of uncertificated stock forthwith, and the
case of holders of shares represented by certificates upon the surrender to the
corporation of the certificates representing such stock. The Court's decree may
be enforced as other decrees in the Court of Chancery may be enforced, whether
such surviving or resulting corporation be a corporation of this State or of
any state.

         (j) The costs of the proceeding may be determined by the Court and
taxed upon the parties as the Court deems equitable in the circumstances. Upon
application of a stockholder, the Court may order all or a portion of the
expenses incurred by an stockholder in connection with the appraisal
proceeding, including, without limitation, reasonable attorney's fees and the
fees and expenses of experts, to be charged pro rata against the value of all
the shares entitled to an appraisal.

         (k) From and after the effective date of the merger or consolidation,
no stockholder who has demanded appraisal rights as provided in subsection (d)
of this section shall be entitled to vote such stock for any purpose or to
receive payment of dividends or other distributions on the stock (except
dividends or other distributions payable to stockholders of record at a date
which is prior to the effective date of the merger or consolidation); provided,
however, that if no petition for an appraisal shall be filed within the time
provided in subsection (e) of this section, or if such stockholder shall
deliver to the surviving or resulting corporation a written withdrawal of such
stockholder's demand for an appraisal and an acceptance of the merger or
consolidation, either within 60 days after the effective date of the merger or
consolidation as provided in subsection (e) of this section or thereafter with
the written approval of the corporation, then the right of such stockholder to
an appraisal shall cease. Notwithstanding the foregoing, no appraisal
proceeding in the Court of Chancery shall be dismissed as to any stockholder
without the approval of the Court, and such approval may be conditioned upon
such terms as the Court deems just.

         (l) The shares of the surviving or resulting corporation to which the
shares of such objecting stockholders would have been converted had they
assented to the merger or consolidation shall have the status of authorized and
unissued shares of the surviving or resulting corporation. (Last amended by Ch.
339, L. '98, eff. 7-1- 98.)

                                      D-4
<PAGE>

                                    PART II

                     INFORMATION NOT REQUIRED IN PROSPECTUS


ITEM 20. INDEMNIFICATION OF DIRECTORS AND OFFICERS

         The indemnification of officers and directors of Saratoga Beverage
Group, Inc. (the "Company" or "Saratoga") is governed by Section 145 of the
Delaware General Corporation Law (the "Delaware Law") and the Restated
Certificate of Incorporation of the Company (the "Company Charter"). Among
other things, the Delaware Law permits indemnification of a director, officer,
employee or agent in civil, criminal, administrative or investigative actions,
suits or proceedings (other than an action by or in the right of the
corporation) to which such person is a party or is threatened to be made a
party by reason of the fact of such relationship with the corporation or the
fact that such person is or was serving in a similar capacity with another
entity at the request of the corporation against expenses (including attorneys'
fees), judgments, fines and amounts paid in settlement actually and reasonably
incurred by him if such person acted in good faith and in a manner he
reasonably believed to be in or not opposed to the best interests of the
corporation, and, with respect to any criminal action or proceeding, if he had
no reasonable cause to believe his conduct was unlawful. No indemnification may
be made in any such suit to any person adjudged to be liable to the corporation
unless and only to the extent that the Delaware Court of Chancery or the court
in which the action was brought determines that, despite the adjudication of
liability, such person is under all circumstances, fairly and reasonably
entitled to indemnity for such expenses which such court shall deem proper.
Under the Delaware Law, to the extent that a director, officer, employee or
agent is successful, on the merits or otherwise, in the defense of any action,
suit or proceeding or any claim, issue or matter therein (whether or not the
suit is brought by or in the right of the corporation), he shall be indemnified
against expenses (including attorneys' fees) actually and reasonably incurred
by him. In all cases in which indemnification is permitted (unless ordered by a
court), it may be made by the corporation only as authorized in the specific
case upon a determination that the applicable standard of conduct has been met
by the party to be indemnified. The determination must be made by a majority
vote of the directors who were not parties to the action, even though less than
a quorum, or, if there are no such directors, or if such directors so direct,
by independent legal counsel in a written opinion, or by the stockholders. The
statute authorizes the corporation to pay expenses incurred by an officer or
director in advance of a final disposition of a proceeding upon receipt of an
undertaking by or on behalf of the person to whom the advance will be made, to
repay the advances if it shall ultimately be determined that he was not
entitled to indemnification. The Delaware Law provides that indemnification and
advances of expenses permitted thereunder are not to be exclusive of any rights
to which those seeking indemnification or advancement of expenses may be
entitled under any bylaw, agreement, vote of stockholders or disinterested
directors, or otherwise. The Delaware Law also authorizes the corporation to
purchase and maintain liability insurance on behalf of its directors, officers,
employees and agents regardless of whether the corporation would have the
statutory power to indemnify such persons against the liabilities insured.

         The Company Charter provides that no director of the Company shall be
personally liable to the Company or its stockholders for monetary damages for
breach of fiduciary duty as a director except for liability (i) for any breach
of the director's duty of loyalty to the Company or its stockholders, (ii) for
acts or omissions not in good faith or which involve intentional misconduct or
a knowing violation of law, (iii) for paying a dividend or approving a stock
repurchase in violation of Section 174 of the Delaware Law, (iv) for any
transaction from which the director derived an improper personal benefit or (v)
for any act or omission occurring prior to the date when the provision became
effective.

         The Company Charter provides that directors, officers and others shall
be indemnified to the fullest extent authorized by the Delaware Law, as in
effect (or, to the extent indemnification is broadened, as it may be amended),
against any and all judgments, fines and amounts paid in settling or otherwise
disposing of threatened, pending or completed actions, suits or proceedings,
whether civil, criminal, administrative or investigative and

                                      II-1

<PAGE>

expenses incurred by such person in connection therewith. The Company Charter
further provides that, to the extent permitted by law, expenses so incurred by
any such person in defending a civil or criminal action or proceeding shall, at
his request, be paid by the Company in advance of the final disposition of such
action or proceeding.

         The Company Charter provides that the right to indemnification and the
payment of expenses incurred in defending a proceeding in advance of its final
disposition shall not be exclusive of any other right which any person may have
or acquire under any statute, provision of the Company Charter or the Company's
By-Laws or otherwise.

         Pursuant to employment agreements with certain of its executive
officers, the Company has agreed to indemnify such executive officers
(including their respective heirs, executors and administrators) to the fullest
extent permitted by the Delaware Law against all expenses and liabilities
reasonably incurred in connection with or arising out of any action, suit or
proceeding in which such executive officer may be involved by reason of having
been a director or officer of the Company or any subsidiary thereof.

         The Company has obtained directors and officers liability and company
reimbursement insurance which, among other things, (i) provides for payment on
behalf of its officers and directors against loss as defined in the policy
stemming from acts committed by directors and officers as such and (ii)
provides for reimbursement to the Company for such loss but only when the
Company shall be required or permitted to indemnify directors or officers for
loss pursuant to statutory or common law or pursuant to duly effective
certificate of incorporation or bylaw provisions. Coverage is afforded to the
directors and officers, the Company for reimbursement of the directors and
officers and the Company directly for securities related claims.


ITEM 21. EXHIBITS AND FINANCIAL STATEMENT SCHEDULES

         (a) Exhibits/Financial Statement Schedules

EXHIBIT NO.

2.1(1)         (P) Agreement and Plan of Merger
3.1(1)         (P) Restated Certificate of Incorporation of Saratoga
3.2(1)         (P) By-Laws of Saratoga
3.3(10)        Amendment to By-Laws of Saratoga
4.1(1)         (P) Specimen of Class A Stock Certificate
5.1(12)        Opinion of Swidler Berlin Shereff Friedman, LLP
9.1(11)        Restated Voting, Standstill and Proxy Agreement dated as of
               October 13, 1998
9.2(11)        Stockholder Agreement dated October 13, 1998 by and among
               Saratoga, Robin Prever, Anthony Malatino and Steven Bogen
10.1(2)+       (P) Employment Agreement entered into by the Registrant and
               Robin Prever
10.2(1)+       (P) Form of the Saratoga Spring Water Company 1993 Stock Option
               Plan
10.3(2)+       (P) Consulting Agreement entered into by Saratoga and Leonard
               Toboroff
10.4(1)        (P) Letter Agreement between Saratoga and Owens-Brockway Glass
               Containers
10.5(2)        (P) Partnership Agreement, dated July 21, 1993, by and between
               JNJ Distributors, Inc. and Saratoga Springs Distribution Corp.,
               as amended by Amendment of Partnership Agreement hereto dated
               November 9, 1993
10.6(2)        (P) Stock Agreement, dated July 21, 1993, by and between JNJ
               Distributors, Inc. and Saratoga Spring Water Company
10.7(2)        (P) Distribution Agreement, dated March 25, 1993, by and between
               Joseph Victori Wines, Inc. and JNJ Distributors, Inc.
10.8(5)        Termination Agreement dated as of January 31, 1997 between
               Saratoga and Triarc


                                      II-2
<PAGE>

10.9(3)        (P) Cott Co-pack Agreement dated as of June 8, 1995
10.10(4)       Manufacturing and Distribution Agreement, dated as of July 23,
               1996, by and between Saratoga and Mistic Brands, Inc.
10.11(6)       Bottling Agreement, dated April 16, 1997, by and among Saratoga,
               Hype Corporation, Hype Beverage Corporation, World Wide Beverage
               Inc., Hype Water Company, Inc., Hyperholics Inc., R.J. Barry Cox
               and Nigel Spiro
10.12(6)+      Line of Credit dated as of April 10, 1997 to Saratoga from Robin
               Prever and Anthony Malatino
10.13(7)       Saratoga Splash Agreement, dated as of June 30, 1997, by and
               between Saratoga and Mistic Brands, Inc.
10.14(7)       Master Distribution Agreement dated as of June 16, 1997 by and
               among Saratoga Beverage Group, Inc., Hype Corporation, World
               Wide Beverage Inc., Global Brands AG, Hype Water Company, Inc.
               and Hyperholics Inc.
10.15(8)       Loan Agreement, Securities Purchase Agreement, Secured
               Promissory Note, and Warrants for Messrs. Holliday, Merhi and
               Barr in connection with the loan to Onyx Management Services,
               LLC
10.16(9)+      Securities Purchase Agreement dated February 12, 1998 between
               Saratoga and Carl T. Wolf
10.17(9)+      Stock Option Agreement dated February 25, 1998 between Saratoga
               and Steel Partners II, L.P.
10.18(9)+      Securities Purchase Agreement dated February 25, 1998 between
               Saratoga and Carl T. Wolf
10.19(9)       Option Agreement dated March 16, 1998 between Saratoga and
               Steven Smith
10.20(9)       Letter agreement dated March 29, 1998 between Saratoga and The
               Fresh Juice Company, Inc.
10.21(9)+      Amended and Restated Stock Option Agreement dated April 17, 1998
               between Saratoga and Carl T. Wolf
10.22(9)       Letter agreement dated April 24, 1998 between Saratoga and The
               Fresh Juice Company, Inc.
10.23(11)+     Form of the Saratoga Beverage Group, Inc. 1998 Stock Option Plan
10.24(12)      Commitment letter dated September 24, 1998 between Saratoga and
               NationsBank, N.A.
10.25(11)      Restated Agreement and Plan of Merger dated as of October 13,
               1998 by and among Saratoga, Rowale Corp. and The Fresh Juice
               Company, Inc.
10.26(11)+     Employment Agreement dated October 13, 1998 between Saratoga and
               Jeffrey Heavirland
10.27(11)      Letter agreement dated October 13, 1998 among Saratoga, Fresh
               Juice and Steven Smith (amending the agreement set forth in
               Exhibit 10.30 hereof)
10.28(12)+     Letter agreements dated December 2, 1998 among Saratoga, Fresh
               Juice and Steven Bogen (amending the agreement set forth in
               Exhibit 10.31 hereof)
10.29(12)+     Letter agreement dated December 2, 1998 among Saratoga, Fresh
               Juice and Jeffrey Heavirland
10.30(12)      Employment Agreement effective April 1, 1996 between The Fresh
               Juice Company, Inc. and Steven Smith
10.31(12)      Employment Agreement effective April 1, 1996 between The Fresh
               Juice Company, Inc. and Steven M. Bogen
10.32(12)      Supply Agreement dated March 31, 1996 between The Fresh Juice
               Company, Inc. and Natural Juice Company, Inc.
10.33(12)      Agreement of Lease dated November 24, 1997 between The Fresh
               Juice Company of New York, Inc. and 280 Wilson Avenue
               Associates, L.L.C. and guaranteed by The Fresh Juice Company,
               Inc.
10.34(12)      Industrial Real Estate Lease dated June 17, 1992 between
               Hansen's Juices, Inc. and Pruco Life Insurance Company
21.1(11)       Subsidiaries of Saratoga
23.1(12)       Consent of Swidler Berlin Shereff Friedman, LLP (included in
               Exhibit 5.1)
23.2(12)       Consent of PricewaterhouseCoopers LLP
23.3(12)       Consent of KPMG Peat Marwick LLP
23.4(12)       Consent of Steven Bogen
23.5(12)       Consent of Ladenburg Thalmann & Co. Inc.
24.1(12)       Power of Attorney (included on page II-6 hereof)


                                      II-3
<PAGE>

- -------------
(1)   Incorporated herein by reference to Saratoga's Registration Statement on
      Form SB-2 filed with the SEC on June 16, 1993 (Registration No.
      33-62038NY).
(2)   Incorporated herein by reference to Saratoga's Form 10-KSB filed with the
      SEC on March 30, 1994.
(3)   Incorporated herein by reference to Saratoga's Form 10-KSB filed with the
      SEC on March 29, 1996.
(4)   Incorporated herein by reference to Saratoga's Form 10-QSB filed with the
      SEC on November 12, 1996.
(5)   Incorporated herein by reference to Saratoga's Form 10-KSB filed with the
      SEC on April 15, 1997.
(6)   Incorporated herein by reference to Saratoga's Form 10-QSB filed with the
      SEC on May 13, 1997.
(7)   Incorporated herein by reference to Saratoga's Form 10-QSB filed with the
      SEC on August 8, 1997.
(8)   Incorporated herein by reference to Saratoga's Form 10-KSB filed with the
      SEC on March 20, 1998.
(9)   Incorporated herein by reference to Saratoga's Form 10-QSB filed with the
      SEC on May 11, 1998.
(10)  Incorporated herein by reference to Saratoga's Form 10-QSB filed with the
      SEC on August 5, 1998.
(11)  Incorporated herein by reference to Saratoga's Form 10-QSB filed with the
      SEC on November 5, 1998.
(12)  Filed herewith.
(+)   Management agreement.
(P)   Paper filing.

ITEM 22. UNDERTAKINGS

         The undersigned registrant hereby undertakes to respond to requests
for information that is incorporated by reference into the Prospectus pursuant
to Item 4, 10(b), 11, or 13 of this Form, within one business day of receipt of
such request, and to send the incorporated documents by first class mail or
other equally prompt means. This includes information contained in documents
filed subsequent to the effective date of the registration statement through
the date of responding to the request.

         The undersigned registrant hereby undertakes to supply by means of a
post-effective amendment all information concerning a transaction, and the
company being acquired involved therein, that was not the subject of and
included in the registration statement when it became effective.

         The undersigned registrant hereby undertakes:

         (1) To file, during any period in which offers or sales are being
    made, a post-effective amendment to this registration statement;

              (i)    To include any prospectus required by Section 10(a)(3) of
                     the Securities Act of 1933;

              (ii)   To reflect in the prospectus any facts or events arising
                     after the effective date of the registration statement (or
                     the most recent post-effective amendment thereof) which,
                     individually or in the aggregate, represent a fundamental
                     change in the information set forth in the registration
                     statement. Notwithstanding the foregoing, any increase or
                     decrease in volume of securities offered (if the total
                     dollar value of securities offered would not exceed that
                     which was registered) and any deviation from the low or
                     high and of the estimated maximum offering range may be
                     reflected in the form of prospectus filed with the
                     Commission pursuant to Rule 424(b) if, in the aggregate,
                     the changes in volume and price represent no more than a
                     twenty percent (20%) change in the maximum aggregate
                     offering price set forth in the "Calculation of
                     Registration Fee" table in the effective registration
                     statement;

                                      II-4

<PAGE>

              (iii)  To include any material information with respect to the
                     plan of distribution not previously disclosed in the
                     registration statement or any material change to such
                     information in the registration statement.

         Provided, however, that paragraphs (a)(1)(i) and (ii) do not apply if
the registration statement is on Form S-3 or Form S-8, and the information
required to be included in a post-effective amendment by those paragraphs is
contained in periodic reports filed by the Company pursuant to Section 13 or
Section 15(d) of the Securities Exchange Act of 1934 that are incorporated by
reference in this Registration Statement.

         (2) That, for the purpose of determining any liability under the
    Securities Act of 1933, each such post-effective amendment shall be deemed
    to be a new registration statement relating to the securities offered
    therein, and the offering of such securities at that time shall be deemed
    to be the initial bona fide offering thereof.

         (3) To remove from registration by means of a post-effective amendment
    any of the securities being registered which remain unsold at the
    termination of the offering.

         The undersigned registrant hereby undertakes that, for purposes of
determining any liability under the Securities Act of 1933, each filing of the
registrant's annual report pursuant to Section 13(a) or 15(d) of the Securities
Exchange Act of 1934 that is incorporated by reference in this Registration
Statement shall be deemed to be a new registration statement relating to the
securities offered herein, and the offering of such securities at that time
shall be deemed to be the initial bona fide offering thereof.

         (1) The undersigned Registrant hereby undertakes as follows: that
    prior to any public reoffering of the securities registered hereunder
    through use of a prospectus which is a part of this Registration Statement,
    by any person or party who is deemed to be an underwriter within the
    meaning of Rule 145(c), the Company undertakes that such reoffering
    prospectus will contain the information called for by the applicable
    registration form with respect to reofferings by persons who may be deemed
    underwriters, in addition to the information called for by the other items
    of the applicable form.

         (2) The Registrant undertakes that every prospectus (i) that is filed
    pursuant to paragraph (1) immediately preceding, or (ii) that purports to
    meet the requirements of Section 10(a)(3) of the Securities Act of 1933 and
    is used in connection with an offering of securities subject to Rule 415,
    will be filed as a part of an amendment to the Registration Statement and
    will not be used until such amendment is effective, and that, for purposes
    of determining any liability under the Securities Act of 1933, each such
    post-effective amendment shall be deemed to be a new registration statement
    relating to the securities offered therein, and the offering of such
    securities at that time shall be deemed to be the initial bona fide
    offering thereof.

         Insofar as indemnification for liabilities arising under the
Securities Act of 1933 may be permitted to directors, officers and controlling
persons of the registrant pursuant to the provisions set forth in response to
the foregoing provisions, or otherwise, the registrant has been advised that in
the opinion of the Securities and Exchange Commission such indemnification is
against public policy as expressed in the Securities Act of 1993 and is,
therefore, unenforceable. In the event that a claim for indemnification against
such liabilities (other than the payment by the registrant of expenses incurred
or paid by a director, officer or controlling person of the registrant in the
successful defense of any action, suit or proceeding) is asserted by such
director, officer or controlling person in connection with the securities being
registered, the registrant will, unless in the opinion of its counsel the
matter has been settled by controlling precedent, submit to a court of
appropriate jurisdiction the question whether such indemnification by it is
against public policy as expressed in the Securities Act of 1933 and will be
governed by the final adjudication of such issue.

                                      II-5

<PAGE>

                                   SIGNATURES

         Pursuant to the requirements of the Securities Act, the registrant has
caused this Registration Statement to be signed on its behalf by the
undersigned, thereunto duly authorized, in the City of New York, State of New
York, on the 22nd day of December, 1998.

                                       SARATOGA BEVERAGE GROUP, INC.


                                       By: /s/ Robin Prever
                                          --------------------------------------
                                           Robin Prever
                                           President and Chief Executive Officer

                               POWER OF ATTORNEY

         KNOW ALL MEN BY THESE PRESENTS, that each of the undersigned whose
signature appears below constitutes and appoints Robin Prever and Gayle J.
Henderson, and each of them (with full power and each of them to act alone),
his or her true and lawful attorneys-in-fact and agents, with full power of
substitution and resubstitution for him or her and on his or her behalf, and in
his or her name, place and stead, in any and all capacities to execute and sign
any and all amendments or post-effective amendments to this Registration
Statement and any registration statement or amendment to such registration
statement for the same offering that is to be effective upon filing pursuant to
Rule 462(b) under the Securities Act of 1933, and to file the same, with all
exhibits thereto, and other documents in connection therewith, with the
Securities and Exchange Commission, granting unto said attorney-in-fact and
agents, and each of them, full power and authority to do and perform each and
every act and thing requisite or necessary to be done in and about the
premises, as fully to all intents and purposes as he or she might or could do
in person, hereby ratifying and confirming all that said attorneys-in-fact or
any of them or their or her substitute or substitutes, may lawfully do or cause
to be done by virtue hereof and the registrant hereby confers like authority on
its behalf.

         Pursuant to the requirements of the Securities Act of 1933, this
Registration Statement has been signed by the following persons in the
capacities and on the dates indicated.


  NAME AND SIGNATURE                        TITLE         DATE
  ------------------                        -----         ----

   /s/ Robin Prever       President, Chief Executive 
- ------------------------- Officer and Chairman of the     December 22, 1998
     Robin Prever         Board of Directors 

/s/ Gayle J. Henderson    Chief Financial Officer         December 22, 1998
- -------------------------
  Gayle J. Henderson

/s/ Warren Lichtenstein   Director                        December 22, 1998
- -------------------------
  Warren Lichtenstein

 /s/ John A. Morabito     Director                        December 22, 1998
- -------------------------
   John A. Morabito

 /s/ Leonard Toboroff     Director                        December 22, 1998
- -------------------------
   Leonard Toboroff
<PAGE>
                                 EXHIBIT INDEX
                                 -------------

2.1(1)         (P) Agreement and Plan of Merger
3.1(1)         (P) Restated Certificate of Incorporation of Saratoga
3.2(1)         (P) By-Laws of Saratoga
3.3(10)        Amendment to By-Laws of Saratoga
4.1(1)         (P) Specimen of Class A Stock Certificate
5.1(12)        Opinion of Swidler Berlin Shereff Friedman, LLP
9.1(11)        Restated Voting, Standstill and Proxy Agreement dated as of
               October 13, 1998
9.2(11)        Stockholder Agreement dated October 13, 1998 by and among
               Saratoga, Robin Prever, Anthony Malatino and Steven Bogen
10.1(2)+       (P) Employment Agreement entered into by the Registrant and
               Robin Prever
10.2(1)+       (P) Form of the Saratoga Spring Water Company 1993 Stock Option
               Plan
10.3(2)+       (P) Consulting Agreement entered into by Saratoga and Leonard
               Toboroff
10.4(1)        (P) Letter Agreement between Saratoga and Owens-Brockway Glass
               Containers
10.5(2)        (P) Partnership Agreement, dated July 21, 1993, by and between
               JNJ Distributors, Inc. and Saratoga Springs Distribution Corp.,
               as amended by Amendment of Partnership Agreement hereto dated
               November 9, 1993
10.6(2)        (P) Stock Agreement, dated July 21, 1993, by and between JNJ
               Distributors, Inc. and Saratoga Spring Water Company
10.7(2)        (P) Distribution Agreement, dated March 25, 1993, by and between
               Joseph Victori Wines, Inc. and JNJ Distributors, Inc.
10.8(5)        Termination Agreement dated as of January 31, 1997 between
               Saratoga and Triarc

<PAGE>

10.9(3)        (P) Cott Co-pack Agreement dated as of June 8, 1995
10.10(4)       Manufacturing and Distribution Agreement, dated as of July 23,
               1996, by and between Saratoga and Mistic Brands, Inc.
10.11(6)       Bottling Agreement, dated April 16, 1997, by and among Saratoga,
               Hype Corporation, Hype Beverage Corporation, World Wide Beverage
               Inc., Hype Water Company, Inc., Hyperholics Inc., R.J. Barry Cox
               and Nigel Spiro
10.12(6)+      Line of Credit dated as of April 10, 1997 to Saratoga from Robin
               Prever and Anthony Malatino
10.13(7)       Saratoga Splash Agreement, dated as of June 30, 1997, by and
               between Saratoga and Mistic Brands, Inc.
10.14(7)       Master Distribution Agreement dated as of June 16, 1997 by and
               among Saratoga Beverage Group, Inc., Hype Corporation, World
               Wide Beverage Inc., Global Brands AG, Hype Water Company, Inc.
               and Hyperholics Inc.
10.15(8)       Loan Agreement, Securities Purchase Agreement, Secured
               Promissory Note, and Warrants for Messrs. Holliday, Merhi and
               Barr in connection with the loan to Onyx Management Services,
               LLC
10.16(9)+      Securities Purchase Agreement dated February 12, 1998 between
               Saratoga and Carl T. Wolf
10.17(9)+      Stock Option Agreement dated February 25, 1998 between Saratoga
               and Steel Partners II, L.P.
10.18(9)+      Securities Purchase Agreement dated February 25, 1998 between
               Saratoga and Carl T. Wolf
10.19(9)       Option Agreement dated March 16, 1998 between Saratoga and
               Steven Smith
10.20(9)       Letter agreement dated March 29, 1998 between Saratoga and The
               Fresh Juice Company, Inc.
10.21(9)+      Amended and Restated Stock Option Agreement dated April 17, 1998
               between Saratoga and Carl T. Wolf
10.22(9)       Letter agreement dated April 24, 1998 between Saratoga and The
               Fresh Juice Company, Inc.
10.23(11)+     Form of the Saratoga Beverage Group, Inc. 1998 Stock Option Plan
10.24(12)      Commitment letter dated September 24, 1998 between Saratoga and
               NationsBank, N.A.
10.25(11)      Restated Agreement and Plan of Merger dated as of October 13,
               1998 by and among Saratoga, Rowale Corp. and The Fresh Juice
               Company, Inc.
10.26(11)+     Employment Agreement dated October 13, 1998 between Saratoga and
               Jeffrey Heavirland
10.27(11)      Letter agreement dated October 13, 1998 among Saratoga, Fresh
               Juice and Steven Smith (amending the agreement set forth in
               Exhibit 10.30 hereof)
10.28(12)+     Letter agreements dated December 2, 1998 among Saratoga, Fresh
               Juice and Steven Bogen (amending the agreement set forth in
               Exhibit 10.31 hereof)
10.29(12)+     Letter agreement dated December 2, 1998 among Saratoga, Fresh
               Juice and Jeffrey Heavirland
10.30(12)      Employment Agreement effective April 1, 1996 between The Fresh
               Juice Company, Inc. and Steven Smith
10.31(12)      Employment Agreement effective April 1, 1996 between The Fresh
               Juice Company, Inc. and Steven M. Bogen
10.32(12)      Supply Agreement dated March 31, 1996 between The Fresh Juice
               Company, Inc. and Natural Juice Company, Inc.
10.33(12)      Agreement of Lease dated November 24, 1997 between The Fresh
               Juice Company of New York, Inc. and 280 Wilson Avenue
               Associates, L.L.C. and guaranteed by The Fresh Juice Company,
               Inc.
10.34(12)      Industrial Real Estate Lease dated June 17, 1992 between
               Hansen's Juices, Inc. and Pruco Life Insurance Company
21.1(11)       Subsidiaries of Saratoga
23.1(12)       Consent of Swidler Berlin Shereff Friedman, LLP (included in
               Exhibit 5.1)
23.2(12)       Consent of PricewaterhouseCoopers LLP
23.3(12)       Consent of KPMG Peat Marwick LLP
23.4(12)       Consent of Steven Bogen
23.5(12)       Consent of Ladenburg Thalmann & Co. Inc.
24.1(12)       Power of Attorney (included on page II-6 hereof)

<PAGE>
- -------------
(1)   Incorporated herein by reference to Saratoga's Registration Statement on
      Form SB-2 filed with the SEC on June 16, 1993 (Registration No.
      33-62038NY).
(2)   Incorporated herein by reference to Saratoga's Form 10-KSB filed with the
      SEC on March 30, 1994.
(3)   Incorporated herein by reference to Saratoga's Form 10-KSB filed with the
      SEC on March 29, 1996.
(4)   Incorporated herein by reference to Saratoga's Form 10-QSB filed with the
      SEC on November 12, 1996.
(5)   Incorporated herein by reference to Saratoga's Form 10-KSB filed with the
      SEC on April 15, 1997.
(6)   Incorporated herein by reference to Saratoga's Form 10-QSB filed with the
      SEC on May 13, 1997.
(7)   Incorporated herein by reference to Saratoga's Form 10-QSB filed with the
      SEC on August 8, 1997.
(8)   Incorporated herein by reference to Saratoga's Form 10-KSB filed with the
      SEC on March 20, 1998.
(9)   Incorporated herein by reference to Saratoga's Form 10-QSB filed with the
      SEC on May 11, 1998.
(10)  Incorporated herein by reference to Saratoga's Form 10-QSB filed with the
      SEC on August 5, 1998.
(11)  Incorporated herein by reference to Saratoga's Form 10-QSB filed with the
      SEC on November 5, 1998.
(12)  Filed herewith.
(+)   Management agreement.
(P)   Paper filing.


<PAGE>

                                                                    EXHIBIT 5.1

December 23, 1998

Saratoga Beverage Group, Inc.
11 Geyser Road
Saratoga Springs, New York 12866

Ladies and Gentlemen:

         Saratoga Beverage Group, Inc., a Delaware corporation (the "Company"),
intends to transmit for filing with the Securities and Exchange Commission a
Registration Statement under the Securities Act of 1933, as amended, on Form
S-4 (the "Registration Statement") which relates to up to 2,133,553 shares (the
"Shares") of the Company's Class A common stock which are being offered for
sale in connection with the merger (the "Merger") of The Fresh Juice Company,
Inc. with and into Rowale Corp., a wholly-owned subsidiary of the Company. This
opinion is an exhibit to the Registration Statement.

         We have acted as counsel to the Company in connection with the
proposed Merger and the proposed offer and sale of the Shares as contemplated
by the Registration Statement. However, we are not general counsel to the
Company and would not ordinarily be familiar with or aware of matters relating
to the Company unless they are brought to our attention by representatives of
the Company. We have examined copies (in each case signed, certified or
otherwise proved to our satisfaction) of the Company's Restated Certificate of
Incorporation and By-Laws as presently in effect, minutes and other instruments
evidencing actions taken by the Company's directors and stockholders, and such
other documents and instruments relating to the Company and the proposed
offering as we have deemed necessary under the circumstances. In our
examination of all such agreements, documents, certificates and instruments, we
have assumed the genuineness of all signatures and the authenticity of all
agreements, documents, certificates and instruments submitted to us as
originals and the conformity with the originals of all agreements, instruments,
documents and certificates submitted to us as copies. Insofar as this opinion
relates to securities to be issued in the future, we have assumed that all
applicable laws, rules and regulations in effect at the time of such issuance
are the same as such laws, rules and regulations in effect as of the date
hereof.

         Except as expressly set forth in the next statement, we note that we
are members of the Bar of the State of New York and do not opine herein on the
laws of any jurisdiction other than the State of New York and the federal laws
of the United States. With respect to any matters concerning Delaware general
corporate law involved in the opinions set forth below, any such

<PAGE>

Saratoga Beverage Group, Inc.
December 23, 1998
Page 2


opinions concerning Delaware general corporate law are based upon our reading
of standard published compilations of the Delaware General Corporation Law.

         Our opinion in paragraph 1 below as to the due incorporation of the
Company in its state of incorporation is based solely upon the a copy of the
Amended and Restated Certificate of Incorporation of the Company certified by
the Secretary of State of the State of Delaware.

         Based on the foregoing, and subject to and in reliance on the accuracy
and completeness of the information relevant thereto provided to us, it is our
opinion that:

         1.   The Company has been duly incorporated under the laws of the
              State of Delaware and has an authorized capital stock consisting
              of 50,000,000 shares of Class A common stock, par value $.01 per
              share, 2,000,000 shares of Class B common stock, par value $.01
              per share, and 5,000,000 shares of preferred stock, par value
              $.01 per share.

         2.   The Shares have been duly authorized and (subject to the
              effectiveness of the Registration Statement and compliance with
              applicable state securities laws), when issued in accordance with
              the Merger, will be legally and validly issued, fully paid and
              non-assessable.

         We hereby consent to the filing of this opinion as an exhibit to the
Registration Statement and as an exhibit to any filing made by the Company
under the securities or "Blue Sky" laws of any state.

         This opinion is furnished to you in connection with the filing of the
Registration Statement, and is not to be used, circulated, quoted or otherwise
relied upon for any other purposes, except as expressly provided in the
preceding paragraph.

                                       Very truly yours,

                                       /s/ SWIDLER BERLIN SHEREFF FRIEDMAN, LLP

                                       SWIDLER BERLIN SHEREFF FRIEDMAN, LLP

SBSF, LLP:CIW:JSH:RAG


<PAGE>
                                                              EXHIBIT 10.24

September 24, 1998

Saratoga Beverage Group, Inc.
11 Geyser Road
Saratoga Springs, NY 12866
Attention:        Ms. Robin Prever
                  Chief Executive Officer

Re:      $22,000,000 Credit Facilities

Ladies and Gentlemen:

NationsBank, N.A. ("NationsBank") is pleased to offer its commitment to provide
$22,000,000 in Credit Facilities (the "Facility") to Saratoga Beverage Group,
Inc. (the "Borrower"), upon and subject to the terms and conditions of this
letter and the Summary of Terms and Conditions attached hereto as ANNEX I (the
"Term Sheet").

The commitment of NationsBank hereunder is subject to the satisfaction of each
of the following conditions precedent in a manner acceptable to NationsBank in
its reasonable discretion:

         (a) each of the terms and conditions set forth herein;

         (b) each of the terms and conditions set forth in the Term Sheet;

the negotiation, execution and delivery of definitive documentation with
respect to the Facility consistent with the Term Sheet and otherwise
satisfactory to NationsBank; and

Furthermore, the commitment of NationsBank hereunder is based upon the
financial and other information regarding the Borrower and its subsidiaries
previously provided to NationsBank and is subject to the condition, among
others, that there shall not have occurred after the date of such information,
in the reasonable opinion of NationsBank, any material adverse change in the
business, assets, liabilities (actual or contingent), operations, condition
(financial or otherwise) or prospects of the Borrower and its subsidiaries
taken as a whole. If the continuing review by NationsBank of the Borrower
discloses information relating to conditions or events not previously disclosed
to NationsBank or relating to new information or additional developments
concerning conditions or events previously disclosed to NationsBank which
NationsBank in its reasonable discretion believes may have a material adverse
effect on the condition (financial or otherwise), assets, properties, business,
operations or prospects of the Borrower and its subsidiaries taken as a whole,
NationsBank may, in its reasonable discretion, suggest alternative financing
amounts or structures that ensure adequate protection for NationsBank or
terminate its commitment to provide the Facility.


<PAGE>


You hereby represent, warrant and covenant that (i) all information, other than
Projections (as defined below), which has been or is hereafter made available
to NationsBank by you or any of your representatives in connection with the
transactions contemplated hereby ("Information") is and will be complete and
correct in all material respects and does not and will not contain any untrue
statement of a Material fact or omit to state a material fact necessary to make
the statements contained therein not misleading and (ii) to best of knowledge
and belief, all financial projections concerning the Borrower that have been or
are hereafter made available to NationsBank by you or any of your
representatives (the "Projections") have been or will be prepared in good faith
based upon reasonable assumptions. You agree to furnish us with such
Information and Projections as we may reasonably request and to supplement the
Information and the Projections from time to time until the closing date for
the facility so that the representation and warranty in the preceding sentence
is correct on such date.

By acceptance of this offer, Borrower agrees to pay the costs and expenses, (as
referenced in the Engagement Letter dated May 22, 1998), including reasonable
attorneys' fees, incurred after the date hereof by NationsBank in connection
with the Facility.

In the event that NationsBank becomes involved in any capacity in any action,
proceeding or investigation in connection with any matter contemplated by this
letter, other than acts of omission as a result of negligence and willful
misconduct of NationsBank, the Borrower will reimburse NationsBank for its
legal and other expenses (including the cost of any investigation and
preparation) as they are incurred by NationsBank. The Borrower also agrees to
indemnify and hold harmless NationsBank and its affiliates and their respective
directors, officers, employees and agents (the "Indemnified Parties") from and
against any and all losses, claims, damages and liabilities, joint or several,
related to or arising out of any matters contemplated by this letter unless and
only to the extent that it shall be finally judicially determined that such
losses, claims, damages or liabilities resulted primarily from the gross
negligence or willful misconduct of NationsBank.

The provisions of the immediately preceding two paragraphs shall remain in full
force and effect regardless of whether definitive financing documentation for
the Facility shall be executed and delivered and notwithstanding the
termination of this letter or the commitment of NationsBank hereunder.

Neither this offer nor the undertaking and commitment contained herein may be
disclosed to or relied upon by any other person or entity other than your
accountants, attorneys and other advisors, without the prior written consent of
NationsBank, except that following your acceptance hereof you may make public
disclosure hereof as required by law. You acknowledge and agree that
NationsBank may share with any of its affiliates any information relating to
the Facility, the Borrower and its subsidiaries and affiliates.


<PAGE>


This offer will expire at 5:00 p.m. EST time on September 30, 1998 unless the
parties execute this letter and return it to NationsBank prior to that time,
whereupon this letter shall become a binding agreement. Thereafter, the
commitment of NationsBank will expire at 5:00 p.m. EST time on December 31,
1998 unless definitive Facility documentation is executed and delivered prior
to that time.

This letter shall be governed by the laws of the State of Georgia without
regard to its principles of conflicts of laws. This letter may be modified or
amended only in writing. This letter is not assignable by Borrower without the
prior written consent of NationsBank. This letter supersedes and replaces any
and all proposals or commitment letters previously delivered by NationsBank to
Borrower relating to the Facility.

Very truly yours,


NATIONSBANK, N.A.


By: /s/ Greg McCrery
   -----------------------------
Title: Vice President



Accepted and Agreed To:

SARATOGA BEVERAGE GROUP, INC.


By: /s/ Robin Prever
   -----------------------------
Title: President and Chief Executive Officer
Date:


<PAGE>

                                                              EXHIBIT 10.28

                         SARATOGA BEVERAGE GROUP, INC.
                                 11 Geyser Road
                        Saratoga Springs, New York 12866



                                                          December 2, 1998



Steven M. Bogen
81 Dahlia Street
Staten Island, NY 10312

                  Re:      Consulting Agreement

Dear Steve:

                  Pursuant to the proposed transaction (the "Transaction")
between The Fresh Juice Company, Inc. ("Fresh Juice") and Saratoga Beverage
Group, Inc. ("Saratoga"), wherein a newly formed, wholly owned subsidiary of
Saratoga will merge (the "Merger") with and into Fresh Juice, you hereby agree
as follows:
                  
                  Effective as of and subject to the date of consummation of
the Merger (the "Closing Date"), you hereby agree to become a full-time
consultant to Saratoga and Fresh Juice during the one year period following the
Closing Date in exchange for the sum of $300,000, payable monthly in arrears
over said one year period. Full time is defined for purposes of this letter as
not more than 1,000 hours in total. You shall perform such consulting services
as reasonably requested by the President/Chief Executive Officer of Saratoga or
the Board of Directors of Saratoga. This consulting relationship may be
terminated for cause (defined as (i) conviction of a felony or crime involving
moral turpitude, or (ii) wilful malfeasance or willful refusal to perform
consulting services reasonably requested, or (iii) death or disability, which
would prevent you from being a full-time consultant). In the event of a
termination of the consulting relationship by Saratoga other than for cause,
Saratoga shall remain obligated to pay the full balance due and owing on the
$300,000 consulting fee at the time of termination. You shall not be required
to perform consulting services outside of the Newark facility or at your home
on Staten Island, except that you agree that reasonable out-of-state travel may
be required (consistent with your past two years' employment). Any business
travel shall include reimbursement for travel and lodging (consistent with your
past two years' employment).

                  Effective as of and subject to the Closing Date, you hereby
agree to comply with the terms set forth on Exhibit A annexed hereto from and
after the first anniversary of the Closing Date until the second anniversary of
the Closing Date. You hereby acknowledge that your agreement to comply with the
terms set forth on Exhibit A annexed hereto is a crucial term of the consulting
relationship and, but for such agreement, Saratoga would not have entered into
the consulting relationship described in this letter agreement.





<PAGE>


Steven M. Bogen
December 2, 1998
Page 2

                  Kindly indicate your acceptance of the foregoing by signing
in the space provided below.

                                    Very truly yours,

                                    SARATOGA BEVERAGE GROUP, INC.


                                    By:   /s/ Robin Prever
                                          ----------------------------------
                                          Robin Prever
                                          President and Chief Executive Officer

Accepted and agreed to as of
December 2, 1998


 /s/ Steven M. Bogen
- --------------------
Steven M. Bogen



<PAGE>


Steven M. Bogen
December 2, 1998
Page 3

                                                                   EXHIBIT A

                  1. Confidentiality. In view of the fact that your work as a
consultant to Saratoga and Fresh Juice and their respective subsidiaries and
affiliates will bring you into close contact with many confidential affairs of
Saratoga and Fresh Juice and their respective affiliates, including the names
of Saratoga's and Fresh Juice's customers and suppliers, matters of a business
nature such as information about costs, profits, markets, sales, other
information not readily available to the public, and plans for future
developments (hereinafter collectively "Confidential Matters"), you agree (i)
to keep secret all Confidential Matters of Saratoga and Fresh Juice and their
respective subsidiaries and affiliates, and not to disclose such Confidential
Matters to anyone outside of Saratoga or Fresh Juice (other than Saratoga's or
Fresh Juice's customers or potential customers and Saratoga's and Fresh Juice's
vendors or suppliers or potential vendors or suppliers), either during or after
your consultancy with Saratoga and Fresh Juice, except with Saratoga's written
consent at each time as to any Confidential Matter which is to be disclosed,
and (ii) to deliver promptly to Saratoga on termination of your consultancy, or
at any time Saratoga may so request, all memoranda, notes, records, reports,
lists or other documents (and all copies thereof) and materials relating to
Saratoga's and Fresh Juice's and their respective subsidiaries' and affiliates'
business which you may then possess or have under your control.

                  2. Agreement Not to Compete. During the period from the first
anniversary of the Closing Date until the second anniversary of the Closing
Date, you shall not (i) purchase an ownership interest of more than 5% of a
company or other entity which is at such time engaged in the juice beverage
industry and active in the same geographic area as Saratoga or Fresh Juice or
their respective subsidiaries or affiliates, is otherwise competitive with
Saratoga or Fresh Juice or their respective subsidiaries or affiliates, or is
attempting to enter such industry in such geographic area or to become
otherwise competitive; (ii) act as a consultant, officer, director or in any
other capacity, whose responsibilities are related to the juice beverage
industry in the same geographic area as Saratoga or Fresh Juice or their
respective subsidiaries or affiliates operate; or (iii) solicit in any way or
entice away from Saratoga or Fresh Juice or their respective subsidiaries or
affiliates (a) any clients or accounts of Saratoga or Fresh Juice or their
respective subsidiaries or affiliates which were active clients or accounts of
Saratoga or Fresh Juice or their respective subsidiaries or affiliates during
your consultancy with Saratoga and Fresh Juice, (b) any prospective client or
account of Saratoga or Fresh Juice or their respective subsidiaries or
affiliates which Saratoga or Fresh Juice or their respective subsidiaries or
affiliates was actively engaged in soliciting during your consultancy with
Saratoga and Fresh Juice, (c) any employee of Saratoga or Fresh Juice or their
respective subsidiaries or affiliates (unless such employee shall have been
either discharged by such entity or shall have otherwise ceased to have been
employed by such entity for a period of 365 days) or (d) any manufacturers or
suppliers of Saratoga or Fresh Juice or their respective subsidiaries or
affiliates, which were manufacturers or suppliers of Saratoga or Fresh Juice or
their respective subsidiaries or affiliates during your consultancy with
Saratoga and Fresh Juice. Notwithstanding the foregoing, however, if Saratoga
or Fresh Juice fail to make any payments due under the Consulting Agreement
dated December 2, 1998 (the "Letter Agreement") to which this Exhibit A is
annexed to you when due, the provisions of this Section 2 shall not apply.




<PAGE>


Steven M. Bogen
December 2, 1998
Page 4
                  3. Remedies. You recognize that any breach of the covenants
set forth in Sections 1 and 2 of this Exhibit A would irreparably injure
Saratoga and Fresh Juice. Accordingly, you agree that any breach of the
covenants contained in Sections 1 and 2 of this Exhibit A will result in
forfeiture to Saratoga as liquidated damages of any and all amounts otherwise
payable to you under the Letter Agreement to which this Exhibit A is annexed as
of and from the date of such breach. Furthermore, Saratoga and Fresh Juice may,
in addition to pursuing its other remedies, obtain an injunction against you
from any court having jurisdiction over the matter, restraining any further
violation of this Exhibit A by you and no bond or other security shall be
required in connection with such injunction. In the event that you prevail in
any judicial proceeding relating to a breach by you under this Exhibit A, (i)
all sums determined to be due hereunder in such judicial proceeding shall be
due and payable in a lump sum (unless otherwise ordered by the court in which
such judicial proceeding is bought) and (ii) Saratoga and Fresh Juice shall be
liable for all fees and expenses, including attorneys' fees, incurred by you in
connection with any action taken to enforce this Exhibit A or obtain judgment
for a breach of this Exhibit A.

                  4. Reformation. If any of the covenants contained in Sections
1 or 2 of this Exhibit A, or any part thereof, are held to be unenforceable
because of the scope or duration of any such provision, the parties agree that
the body making such determination shall have the power to reduce the scope or
duration of such provision and, in its reduced form, said provision shall be
enforceable. If any of the covenants in Sections 1 or 2 of this Exhibit A, or
any part thereof, is hereafter construed to be invalid or unenforceable, the
same shall not affect the remainder of the covenants, which shall be given full
force and effect without regard to the invalid provisions.




<PAGE>

                                                        EXHIBIT 10.29

                         THE FRESH JUICE COMPANY, INC.
                           35 WALNUT AVENUE, SUITE 4
                            CLARK, NEW JERSEY 07066


                                                         December 2, 1998


Jeffrey Heavirland
[Address]
[City/State/Zip]

                  Re:      Termination of Option

Dear Jeff:

                  Pursuant to the proposed transaction (the "Transaction")
between The Fresh Juice Company, Inc. ("Fresh Juice") and Saratoga Beverage
Group, Inc. ("Saratoga"), wherein a newly formed, wholly owned subsidiary of
Saratoga will merge (the "Merger") with and into Fresh Juice, you hereby agree,
to terminate immediately prior to the consummation of the Merger (the "Closing
Date"), your options to purchase an aggregate of 210,000 shares of Fresh Juice
common stock in exchange for the payment by Fresh Juice of the sum of $106,832
in cash on the Closing Date. If the Merger does not occur by January 31, 1999,
this agreement shall be null and void.

                  Kindly indicate your acceptance of the foregoing by signing
in the space provided below.

                                 Very truly yours,

                                 THE FRESH JUICE COMPANY, INC.


                                 By: /s/ Steven M. Bogen
                                     ---------------------------
                                     Steven M. Bogen
                                     Chief Executive Officer


Accepted and agreed to as of
December 2, 1998


 /s/ Jeffrey Heavirland
- ------------------------
Jeffrey Heavirland








<PAGE>
                                                                  EXHIBIT 10.30
                              EMPLOYMENT AGREEMENT

                  AGREEMENT made this 31st day of March, 1996 by and between
Steven Smith residing at Five Lawson Lane, Great Neck, New York 11023 (the
"Employee") and The Fresh Juice Company, Inc., a Delaware corporation whose
address is 350 Northern Boulevard, Great Neck, NY 11021 (the "Employer").

                                  WITNESSETH:

                  WHEREAS, Smith is presently employed as the President, Chief
Executive Officer and general manager of the Employer, pursuant to that certain
Employment Agreement dated October 5, 1986 between the Employee and the
Employer as amended by Employment Agreement between the Employee and Employer
dated August 17, 1994 (together, the "Old Employment Agreement"); and

                  WHEREAS, it has been agreed between the Employee and Employer
that they desire to amend and supersede the terms and conditions of the
Employee's employment with the Employer as set forth in the Old Employment
Agreement and enter into this new employment agreement pursuant to which, among
other things, the Employee will no longer serve as the Employer's Chief
Executive Officer and general manager, but shall continue to be employed as the
Employer's President, Assistant Secretary and Co-Chairman of the Board upon the
terms and conditions set forth herein.

                  NOW, THEREFORE AND in consideration of the premises and
mutual covenants herein contained, it is agreed between the Employee and the
Employer as follows:

                  1. Employment. (a) The Employer hereby agrees to employ the
Employee for the term of this Agreement, commencing as of the date hereof, as
the President, Assistant Secretary and Co-Chairman of the Board. The Employee
also agrees to serve as a director of the Employer and any direct or indirect
Subsidiary thereof, if elected.

                  2. Duties. (a) The Employee shall perform the duties and
functions customarily incident to the position of President, Assistant
Secretary and Co-Chairman of the Board of a corporation, and such other duties
incidental thereto and consistent therewith as may, from time to time be
assigned to him by the Board of Directors. As the President of the Employer the
Employee shall, subject to the directives of the Board of Directors, have such
powers and duties as the Board of Directors of the Company shall assign or vest
in him at any time and from time to time; it being understood that the Employee
shall exercise such powers and perform such duties commensurate with such
position and consistent with the powers and duties normally associated with
such position and title at comparable publicly-held companies, including, but
not limited to, the power to execute checks on behalf of the Employer and its
Subsidiaries provided, however, that the powers and duties of the Employee
hereunder or


                                       1

<PAGE>



otherwise in connection with the operations of the Employer shall be
subordinate to and shall not be in contravention of the powers, duties and
directives of the Employer's Chief Executive Officer.
                  (b) The Employee's services hereunder may be rendered at the
Employer's principal executive offices in New Jersey, the offices of the
Employer's Subsidiaries in Florida or such other place as the parties may agree
to at any time and from time to time or such other location as the Employee
shall be fully capable of performing his duties and obligations hereunder. It
is understood and agreed, however, that during the term the Employee's duties
may require reasonable periods of travel from time to time as the Employer may
reasonably request.

                  3. Other Business Interests. The Employee agrees, during the
term of this Agreement, to use his best efforts to promote the interests and
welfare of the Employer and to devote such time to his employment as shall be
necessary to enable him properly to perform his duties hereunder. The Employee
further agrees that unless otherwise approved by the Board of Directors of the
Company, the Employee shall work a minimum of 1,000 hours per year.
Notwithstanding the foregoing, however, the Employer acknowledges and
understands that the Employee has or may have other business interests and is
or may become an officer and director of other corporations and that the
Employee will be required to devote some portion of his time to his other
business interests. The Employer agrees that the Employee may so do, and that
he may be an officer and director of the corporations in which the Employee has
or may in the future obtain an interest. The Employer acknowledges that any
services performed by the Employee for such other business entities in which he
has or may obtain an interest, may occupy a significant portion of the
Employee's business time and will be rendered at such times and in such manner
as the Employee shall deem appropriate so long as same does not unreasonably
interfere with the performance of his duties and obligations to the Employer.
Under no circumstances shall the rendering of any services to such other
business entities form the basis for any breach by the Employee of his duties
and obligations hereunder or a basis for the termination by the Employer of the
Employee's employment hereunder so long as the Employee is in compliance with
his obligations to the Employer hereunder.

                  4. Salary. The Employee shall be paid, as base compensation
for the services rendered by him to the Employer, a salary in the amount of
$360,000 per annum (the "annual base compensation"), payable weekly or in such
other manner as shall be determined by the Employer, plus an annual bonus,
which bonus, if any, shall be determined by the Board of Directors.

                  The annual base compensation of the Employee, as adjusted
each year in accordance with the further provisions of this paragraph, shall be
increased each year, commencing with the year beginning April 1, 1997, by an
amount equal to, the percentage increase in the Consumer Price Index for Urban
Wage Earners and Clerical Workers (New York, N.Y.--Northern N.J. -- all items
in 1967=100) as periodically published by the Board of Labor Statistics of the
U.S. Department of Labor, in March of each year that this Agreement continues
in force and effect, over the said Index for the month of March in the


                                       2

<PAGE>



preceding year, times the base compensation. For example, if the said Index for
the month of March, 1997 has increased by 5% over the said Index for the month
of March 1996, the Employee's annual base compensation for the year commending
April 1, 1997, shall be increased by $18,000 (i.e., 5% of $360,000) to the
amount of $378,000. If the said Index for the month of March 1998 has increased
by 5% over the said Index for the month of March 1997, the Employee's base
compensation for the year commencing April 1, 1998 shall be increased by
$18,900 (i.e., 5% of $378,000, to the amount of $396,900). If the said Index or
its publication shall be discontinued and no comparable Index shall be
published in place thereof, the Employer and Employee shall endeavor to agree
upon a substitute Index or formula which then reflects the relative comparable
value of the dollar; and if they do not agree upon such substitution, then the
question of a substituted Index or formula shall be submitted to arbitration in
accordance with the arbitration provisions of this Agreement.

                  5. Salary Increases; Bonuses. It is understood and agreed
that the Employee's agreement to accept the foregoing base compensation for his
services to the Employer during the term of this Agreement shall not prohibit,
limit or restrict the Board of Directors of the Employer, from increasing the
Employee's compensation or from paying the Employee any bonuses during the term
of this Agreement, if the directors deem same appropriate in light of the
services rendered by the Employee, the business done by the Employer, the
results of operations of the Employer, and such other factors as the Board of
Directors, in their discretion, may deem relevant. Notwithstanding anything
herein to the contrary, the aggregate amount of salary and bonuses paid to the
Employee by the Employer shall not be lower than the aggregate amount of salary
and bonuses paid to the Employer's most highly compensated executive officer
(other than the Employee), inclusive of any amount paid to such executive
officer's family members.

                  6. Lump Sum Payment. (a) If, in the absence of a "Change in
Control" (as defined in Section 15 hereof), the Employer terminates this
Agreement for reasons other than those specified in Section 16 hereof or the
Employer determines not to renew the Employee's employment under the same or
similar terms as this Agreement (the "Nonrenewal of this Agreement") and the
termination or nonrenewal occurs neither after a Change in Control nor in
connection with a Change in Control, then the Employee shall be entitled to
receive, in addition to any compensation to which he is entitled pursuant to
Sections 4 and 5 hereof through the date of termination, a lump sum payment
(the "Lump Sum Payment") in an amount equal to (i) the highest sum of the
Employee's annual salary and bonus during any one year period of the term of
this Agreement or any one year during any renewal period, as the case may be,
plus (ii) his full base salary (as specified in Section 4 hereof) for the
remainder of the term of this Agreement or any renewal period, as the case may
be, at the rate in effect on the date of termination, plus all other amounts to
which he is entitled under any compensation plan of the Employer on the date of
termination. The Employee shall be entitled to receive the Lump Sum Payment
within ten (10) days following (i) the termination date, or (ii) the end of the
term of this Agreement or any renewal period, as the case may be, in the event
of such Nonrenewal of this Agreement by the Employer. Any amounts which the


                                       3

<PAGE>



Employee may earn should he seek other employment shall not be offset against
the amount of the continuing salary or Lump Sum Payment to which he is entitled
to otherwise receive hereunder. In addition, the Employee shall not be
obligated to seek any such other employment to mitigate any payments he is
entitled to receive pursuant to this Agreement. Subject to Section 15 hereof,
the Employee shall not be entitled to receive continuing salary payments or the
Lump Sum Payment in the event that he, not the Employer, determines not to
renew this Agreement at the end of the term hereof, or any renewal period, as
the case may be.
                  (b) Further, the termination, as described in Section 6(a)
above, or the Nonrenewal of this Agreement will entitle the Employee to
continued benefits coverage provided for hereunder for twelve (12) months from
the date of termination or the end of the term of this Agreement or any renewal
period, as the case may be. In addition, the Employer will provide the
Employee, at the Employer's expense, with counseling services of a mutually
acceptable outplacement firm for twelve (12) months from the date of
termination or the end of the term of this Agreement or any renewal period, as
the case may be, subject to the next to last sentence in this paragraph. The
Employee will be permitted to use the same Employer's vehicle provided to him
pursuant to Section 7 below, for a period of twelve (12) months from the date
of termination or the end of the term of this Agreement or any renewal period,
as the case may be, subject to the following sentence. The Employee agrees that
he will notify the Employer immediately upon obtaining other employment and
that his use of the outplacement services will cease immediately and use of the
Employer vehicle will cease on the first day of the following month. The
Employee shall return the Employer's vehicle to the Employer, at the Employee's
expense (or assume the monthly costs thereof in the case of a leased vehicle),
on or before the first day of such following month.

                  7. Automobile. The Employer shall provide the Employee with
the use of an automobile while he is employed by the Employer, of such make and
model as the Employee shall reasonably determine. The Employer agrees to pay
all costs of operating, maintaining, servicing, repairing, insuring and
garaging said automobile along with the costs of any car phone which the
Employee has or elects to have installed in such automobile. In the event this
Agreement continues beyond the initial three-year term, the Employer shall
provide the Employee with a new automobile every three years while he is
employed by the Employer.

                  8. Benefits. (a) Commencing on the date hereof, during the
term hereof and any extension thereof, the Employee shall be entitled to
participate in and enjoy the benefits of any profit sharing, health or other
group insurance, retirement, pension or other similar plan or plans which are
in effect or may be instituted by the Employer for the benefit of its executive
officers or employees generally, upon such term as may be therein provided.


                  9. Vacation, Holidays and Personal Days. (a) The Employee
shall receive a paid vacation of five weeks a year during the term of this
Agreement. In the event there is


                                       4

<PAGE>



any unused vacation time due to the Employee upon termination of his employment
with the Employer, he shall be paid for such unused vacation time. Unused
vacation time shall not accrue from year to year.
                  (b) The Employee shall be entitled to as many holidays and
personal days as are in accordance with the Employer's policy then in effect
for its executive officers generally (but no less favorable than the Employer's
policy existing on the date hereof), upon such terms as may be provided to all
executive officers of the Employer generally.

                  10. Expenses. The Employer recognizes that the Employee will
incur expenses in connection with his duties hereunder and the business of the
Employer for items such as entertaining, travel, hotels, gifts and similar
items. The Employer agrees to provide the Employee with a corporate American
Express Card in order to pay such expenses and to otherwise reimburse the
Employee for, all such expenses paid or incurred by him (and/or, if requested
by the Employee, to advance the Employee amounts required to cover such
expenses).
                  Notwithstanding the foregoing, the Employer further
recognizes that the Employee's local expenses and various miscellaneous
expenses paid by the Employee in connection with his duties hereunder and the
business of the Employer may be difficult to account for by the Employee.
Accordingly, it is agreed that the Employee shall be entitled to receive an
appropriate amount from the Employer, as determined by the Employer from time
to time, as reimbursement for local and miscellaneous expenses for which the
Employee shall not be required to account, not to be less than $500 or more
than $1,000 per month. This shall be in addition to reimbursement for
travelling, entertainment, gifts and other items, for which the Employee is
able to account.

                  11. Disability. In the event the Employee becomes ill or
disabled during the duration of this Agreement, so that he is unable to perform
his duties to the Employer hereunder, this Agreement shall continue in full
force and effect and the Employee's compensation and other benefits required to
be paid or maintained for the Employee by the Employer shall continue to be
paid and maintained by the Employer during the duration of such illness or
disability; provided, however, that in the event the Employee is ill or
disabled for a continuous period of more than one year during which time he is
unable to perform his duties to the Employer hereunder, the Employer shall have
the right, at its option, at any time during the continuance of said illness or
disability after the said one-year period to terminate this Agreement upon 60
days written notice to the Employee. In such event, the Employer shall continue
to pay the Employee one-half of his annual base compensation and shall continue
to provide the other benefits required to be maintained for the Employee
hereunder for the shorter of (i) a period of three years following the date of
such termination of this Agreement or (ii) March 31, 2005.

                  12. Other Benefits. This Agreement shall not be deemed to be
in lieu of any rights, benefits or privileges to which the Employee may be
entitled as an employee of the Employer under any retirement, pension, profit
sharing, stock option, incentive or other


                                       5

<PAGE>



bonus, life insurance, disability insurance or other plan or plans which may be
adopted by the Employer, it being understood that the Employee shall have the
same rights and privileges to participate in such plans and benefits as any
other employee of the Employer during the duration of his employment.

                  13. Term. Subject to extensions and renewals pursuant to
Section 23 hereof, this Agreement shall continue in force and effect for a
period of three years from the date hereof.

                  14. Change in Control; Potential Change in Control. (a) No
benefits shall be payable pursuant to this Section 14 unless the Employee is
terminated following a change in control of the Employer (a "Change in
Control") or in connection with a Change in Control. For purpose of this
Agreement, a Change in Control of the Employer shall be deemed to have occurred
if (i) any "person" (as such term is used in Sections 13(d) and 14(d) of the
Securities Exchange Act of 1934, as amended (the "Exchange Act")), other than a
trustee or other fiduciary holding securities under an executive benefit plan
of the Employer or a corporation owned, directly or indirectly, by the
stockholders of the Employer in substantially the same proportions as their
ownership of stock of the Employer, becomes the "beneficial owner" (as defined
in Rule 13d-3 under the Exchange Act), directly or indirectly, of securities of
the Employer representing 25% or more of the combined voting power of the
Employer's then outstanding securities; provided, however, that a "Friendly
Change in Control" as defined below shall not be deemed a Change in Control; or
(ii) during any period of two consecutive years (not including any period prior
to the execution of this Agreement), individuals who at the beginning of such
period constitute the Board of Directors of the Employer and any new director
(other than a director designated by a person who has entered into an agreement
with the Employer to effect a transaction described in clauses (i) or (iii) of
this subsection) whose election by the Board of Directors of the Employer or
nomination for election by the Employer's stockholders was approved by a vote
of at least two-thirds (2/3) of the directors then still in office who either
were directors at the beginning of the period or whose election or nomination
for election was previously so approved, cease for any reason to constitute a
majority thereof; or (iii) the shareholders of the Employer approve a merger or
consolidation of the Employer with any other corporation, other than a merger
or consolidation which would result in the voting securities of the Employer
outstanding immediately prior thereto continuing to represent (either by
remaining outstanding or by being converted into voting securities of the
surviving entity) at least 80% of the combined voting power of the voting
securities of the Employer or such surviving entity outstanding immediately
after such merger or consolidation, or the shareholders of the Employer approve
an agreement for the sale or disposition by the Employer of all or
substantially all of the Employer's assets.
                  A "Friendly Change in Control" shall be deemed to occur when
(a) a Change in Control occurs and the Employee acts in conjunction with other
persons or entities and constitutes part of the "person" (as defined above)
which becomes the beneficial owner, directly or indirectly, of the securities
described in Section 15(a)(i), or acts in furtherance of the objectives of such
"person" or (b) the transactions contemplated in that certain Merger


                                       6

<PAGE>



Agreement among the Employer, The Fresh Juice Company of Florida, Inc., Clear
Springs Citrus, Inc., Brian Duffy and The Bogen Group, L.L.C. are consummated.
                  (b) For purposes of this Agreement, a "potential change in
control" of the Employer shall be deemed to have occurred if (i) the Employer
enters into an agreement, the consummation of which would result in the
occurrence of a Change in Control of the Employer; (ii) any person (including
the Employer) publicly announces an intention to take or to consider taking
actions which if consummated would constitute a Change in Control of the
Employer; (iii) any person, other than a trustee or other fiduciary holder
securities under an executive benefit plan of the Employer or a corporation
owned directly or indirectly, by the stockholders of the Employer in
substantially the same proportions as their ownership of stock of the company,
who is or becomes the beneficial owner, directly or indirectly, of securities
of the Employer representing 9.5% or more of the combined voting power of the
Employer's then outstanding securities, increases his beneficial ownership of
such securities by 5% or more over the percentage so owned by such person on
the date hereof; or (iv) the Board adopts a resolution to the effect that, for
purposes of this Agreement, a potential change in control of the Employer has
occurred. The Employee agrees that, subject to the terms and conditions of this
Agreement, in the event of a potential change in control of the Employer, he
will remain in the employ of the Employer until the earliest of (i) the date
which is six (6) months from the occurrence of such potential change in control
of the Employer, (ii) the termination by the Employee of the Employee's
employment by reason of disability (as discussed in Section 11) or retirement
(as discussed in Section 17(b)), or (iii) the occurrence of a Change in Control
of the Employer.

                  15. Termination Following Change in Control. If a Change in
Control of the Employer shall have occurred prior to the termination of the
Employee's employment or the termination of the Employee's employment is
occurring in connection with a Change in Control of the Employer, the Employee
shall be entitled to the benefits provided in Section 16 hereof upon the
subsequent termination of his employment during the term of this Agreement or
any renewal period, as the case may be, unless such termination is (i) because
of the Employee's death or retirement (as described in Sections 17(a) and
17(b)), (ii) by the Employer for Cause (as defined in Section 17.4(c) or
disability (as discussed in Section 11(b), or (iii) by the Employee other than
for Good Reason (as defined below).
                  (a) Good Reason. In connection with a Change in Control, the
Employee shall be entitled to terminate his employment for Good Reason and such
termination by the Employee shall be deemed to be termination of the Employee
by the Employer. For purposes of this Agreement, "Good Reason" shall mean
without the Employee's express written consent, the occurrence, after a Change
in Control of the Employer, of any of the following circumstances, unless in
the case of clauses (i), (v), (vi) or (vii) below, such circumstances are fully
corrected prior to the date of termination as specified in the "Notice of
Termination" required by subsection 15(b) hereto:
                  (i)      the assignment to the Employee of any duties
         inconsistent with the Employee's status as a senior executive officer
         of the Employer or a substantial


                                       7

<PAGE>



         alteration in the nature or status of the Employee's responsibilities
         from those in effect immediately prior to a Change in Control of the
         Employer;
                  (ii) a reduction by the Employer in the Employee's annual
         base salary as in effect on the date hereof or as the same may be
         increased from time to time;
                  (iii) a new Employer requirement is instituted which requires
         the Employee to change his work location to a location different from
         that before the Change in Control but not including a requirement that
         the Employee travel on the Employer's business to an extent
         substantially consistent with his present business travel obligations;
                  (iv) the failure by the Employer, without the Employee's
         consent, to pay the Employee any portion of his current compensation,
         or to pay to the Employee any portion of an installment of deferred
         compensation under any deferred compensation program of the Employer
         within seven (7) days of the date such compensation is due;
                  (v) the failure by the Employer to continue in effect any
         compensation plan in which the Employee participates immediately prior
         to the Change in Control of the Company which is material to the
         Employee's total compensation, or any substitute plans adopted prior
         to the Change in Control, unless an equitable arrangement (embodied in
         an on-going substitute or alternative plan) has been made with respect
         to such plan in connection with the Change in Control of the Employer,
         or the failure by the Employer to continue the Employee's
         participation therein;
                  (vi) the failure by the Employer to continue to provide the
         Employee with benefits substantially similar to those enjoyed by the
         Employee under any of the Employer's pension, life insurance, medical,
         health and accident, or disability plans in which the Employee was
         participating at the time of a Change in Control of the Employer, the
         taking of any action by the Employer which would directly or
         indirectly materially reduce any of such benefits or deprive the
         Employee of any such benefits or deprive the Employee of any material
         fringe benefit enjoyed by the Employee at the time of the Change in
         Control of the Employer, or the failure by the Employer to provide the
         Employee with the number of paid vacation days to which the Employee
         is entitled on the basis of years of service with the Employer in
         accordance with the Employer's normal vacation policy in effect at the
         time of the Change in Control; or
                  (vii) the failure of the Employer to obtain a satisfactory
         agreement from any successor to assume and agree to perform this
         Agreement, as contemplated in Section 18 hereof.
                  The Employee's right to terminate his employment pursuant to
this Subsection 15(a) shall not be affected by his incapacity due to physical
or mental illness. The Employee's continued employment shall not constitute
consent to, or a waiver of rights with respect to, any circumstances
constituting Good Reason hereunder.
                  (b) Notice of Termination. Any purported termination by the
Employer or by the Employee shall be communicated by written notice of
termination ("Notice of Termination") to the other party hereto in accordance
with Section 20 hereof and shall state the grounds for termination and the
effective date thereof. Any purported termination of the


                                       8

<PAGE>



Employee's employment which is not effected pursuant to a Notice of Termination
shall not be effective in discharging the Employee.

                  16. Compensation upon Termination. (a) If the Employee's
employment by the Employer shall be terminated following a Change in Control of
the Employer in connection with a Change in Control and such termination is for
reasons other than for Cause (as hereinafter defined), retirement, death or
disability or if the Employee is deemed terminated pursuant to Section 15(a),
then the Employee shall be entitled, at his election, to the benefits provided
below:
                  1. The Employer shall continue to pay the Employee, except as
         otherwise provided below, either (i) his full base salary (as
         specified in Section 4 hereof) for the remainder of the term of this
         Agreement or any renewal period, as the case may be, at the rate in
         effect on the date of termination, plus all other amounts to which he
         is entitled under any compensation plan of the Employer on the date of
         termination or (ii) a lump sum severance payment (the "Severance
         Payment") equal to 2.99 times his "base amount", as defined in Section
         280G of the Internal Revenue Code of 1986, as amended (the "Code") and
         reduced as discussed below. Such base amount shall be determined in
         accordance with temporary or final regulations, if any, promulgated
         under Section 280G of the code and based upon the advice of the tax
         counsel referred to in clause (2), below. The Employee shall make his
         election by written notice to the Employer within ten (10) business
         days after he receives a Notice of Termination or, if the Employee is
         terminating this Agreement for Good Reason, such election shall be
         stated in his Notice of Termination to the Employer.
                  2. The Severance Payment shall be reduced by the amount of
         any other payment or the value of any benefit received or to be
         received by the Employee in connection with a Change in Control of the
         Employer or the Employee's termination of employment (whether pursuant
         to the terms of this Agreement, any other plan, agreement or
         arrangement with the Employer, any person whose actions result in
         control, or any person affiliated with the Employer or such person)
         unless (i) the Employee shall have effectively waived his receipt or
         enjoyment of such payment or benefit prior to the date of payment of
         the Severance Payment, (ii) in the opinion of tax counsel selected by
         the Employer's independent auditors and acceptable to the Employee,
         such other payment or benefit does not constitute a "parachute
         payment" within the meaning of Section 280G(b)(2) of the Code, or
         (iii) in the opinion of such tax counsel, the Severance Payment (in
         its full amount or as partially reduced under this clause 2, as the
         case may be) plus all other payments or benefits which constitute
         "parachute payments" within the meaning of Section 280G(b)(2) of the
         Code are reasonable compensation for services actually rendered,
         within the meaning of Section 280G(b)(4) of the Code or are otherwise
         not subject to disallowance as a deduction by reason of Section 280G
         of the Code. The value of any non-cash benefit or any deferred cash
         payment shall be determined by the Employer's independent auditors in
         accordance with the principles of Sections 280G(d)(3) and (4) of the
         Code.


                                       9

<PAGE>



                  3. Except to the extent that such payments would result (or,
         if paid after the Severance Payment, would have resulted) under clause
         2 above, in a reduction in the Severance Payment, notwithstanding any
         provision of an incentive plan, if any, the Employer shall pay to the
         Employee a lump sum amount equal to the sum of (x) any incentive
         compensation which has been allocated or awarded to him for a fiscal
         year or other measuring period preceding the date of termination but
         which has not yet been paid, and (y) all legal fees and expenses
         incurred by the Employee as a result of such termination (including
         all such fees and expenses, if any, incurred in contesting or
         disputing any such termination or in seeking to obtain or enforce any
         right or benefit provided by this Agreement or in connection with any
         tax audit or proceeding to the extent attributable to the application
         of Section 4999 of the Code to any payment or benefit provided
         hereunder), such payment to be made at the later of the times provided
         in clause 4, below, or within five (5) days after the Employee's
         request for payment accompanied with such evidence of fees and
         expenses incurred as the Employer reasonably may require.
                  4. The payments provided for in clauses 16(a)(1) and 16(a)(3)
         above, shall (except as otherwise provided therein) be made not later
         than the fifth day following the date of termination; provided,
         however, that if the amounts of such payments, and the limitation on
         such payments set forth in clause 16(a)(2) above, cannot be finally
         determined on or before such day, the Employer shall pay to the
         Employee on such day an estimate, as determined in good faith by the
         Employer, of the minimum amount of such payments and shall pay the
         remainder of such payments (together with interest at the rate
         provided in Section 1247(b)(2)(B) of the Code) as soon as the amount
         thereof can be determined but in no event later than the thirtieth day
         after the date of termination. In the event that the amount of the
         estimated payments exceeds the amount subsequently determined to have
         been due, such excess shall constitute a loan by the Employer to the
         Employee, payable on the fifth day after demand by the Employer
         (together with interest at the rate provided in Section 1247(b)(2)(B)
         of the Code).
                  5. The Employee shall not be required to mitigate the amount
         of any payment provided for in this Section 16 by seeking other
         employment or otherwise, nor shall the amount of any payment or
         benefit provided for in this Section 16 be reduced by any compensation
         earned by the Employee as the result of employment by another
         employer, by retirement benefits, by offset against any amount claimed
         to be owed by the Employee to the Employer or otherwise.

                  17.      Termination.  This Agreement shall terminate earlier
than the stated term in the following circumstances:
                           (a)      Death.  In the event of the Employee's
death during the term of this Agreement or any renewal period, as the case
may be, this Agreement shall terminate on the date of death.
                           (b)      Retirement.  The Employee retires
voluntarily under the Employer's retirement plan.


                                       10

<PAGE>



                           (c) Cause. The Employer may terminate the Employee
for Cause. "Cause" shall mean termination upon (i) the willful and continued
failure by the Employee to perform substantially his duties with the Employer
(other than any such failure resulting from the Employee's incapacity due to
physical or mental illness or any such actual or anticipated failure after the
issuance of a Notice of Termination by the Employee for Good Reason), 30 days
after a written demand for substantial performance is delivered to the Employee
by the Board of Directors which specifically identifies the manner in which the
Board of Directors believes that the Employee has not substantially performed
his duties, or (ii) the conviction of the Employee of any felony or a crime
involving larceny. For purposes of this Section 17(c), no act, or failure to
act, on the Employee's part shall be considered "willful" unless done, or
omitted to be done, by the Employee not in good faith and without reasonable
belief that the Employee's action or omission was in the best interest of the
Employer. Notwithstanding the foregoing, the Employee shall not be deemed to
have been terminated for Cause unless and until there shall have been delivered
to the Employee a resolution duly adopted by the unanimous vote of the entire
membership of the Board of Directors, exclusive of the Employee, at a meeting of
the Board of Directors called and held for such purpose (after reasonable notice
to and an opportunity for the Employee, together with the Employee's counsel, to
be heard before the Board of Directors), finding that in the good faith opinion
of the Board of Directors, the Employee was guilty of conduct set forth above in
clauses (i) or (ii) of the second sentence of this Section 17(c) and specifying
the particulars thereof in detail; provided, however, that no such meeting may
be called or held by the Board of Directors of the Employer for such purpose
prior to April 1, 1999, unless the Employee has been first convicted of a crime
in which the Employee appropriated, for his benefit, any assets of the Employer.
Notwithstanding anything herein to the contrary, if the Employee is terminated
during the first three (3) years of the term for any reason other than for a
conviction of a crime in which the Employee appropriated, for his benefit, any
assets of the Employer, the Employee shall continue to be paid his salary and
bonus (and his benefits and entitlement to use of an automobile as described in
Section 7 hereof shall also continue) for the remainder of the first three (3)
years of the term; and further provided that if the Employee is terminated for
alleged "Cause" at any time during the term or any renewal thereof and it is
later determined by a court of competent jurisdiction that no "Cause" existed
for the termination, the Employer shall be liable for all salary, bonuses,
benefits and automobile entitlement due and not yet paid under the term or any
renewal thereof and such sum shall be paid in a lump sum to the Executive with
pre-judgment and post-judgment interest thereon. Notwithstanding anything herein
to the contrary, Cause shall not include a failure by the Employee to render
services at the Employer's executive/administrative offices in New Jersey so
long as the Employee continues to perform his duties and obligations hereunder
from other reasonable locations.

                  18. Successors and Assigns. This Agreement shall inure to the
benefit of and be binding upon the Employer, its successors and assigns,
including without limitation, any company which may acquire all or
substantially all of the Employer's assets and business or into which the
Employer may be merged, and upon the Employee, his heirs, legal


                                       11

<PAGE>



representatives, successors and assigns. The Employee may assign his right to
benefits under this Agreement but not his obligations under this Agreement.

                  19. Waiver. The failure of the Employer or the Employee to
insist, in any one or more instances, on performance of any term or condition
of this Agreement, shall not be construed as a waiver of any such term, or
condition, or any other term or condition, and the obligations of the parties
with respect thereto shall continue in full force and effect.

                  20. Notices. Any notice required to or which may be sent
hereunder shall be sent in writing, by registered or certified mail, return
receipt requested, addressed to the party for whom it is intended at the
address set forth on page 1 of this Agreement for such party. Either party
hereto may, at any time or from time to time, change the address to which
notices shall be sent in accordance with the provisions of this Section.

                  21. Governing Law. This Agreement has been made and shall be
construed in accordance with the laws of the State of New Jersey. This
Agreement, when effective, supersedes all previous agreements between the
Employee and Employer regarding employment.

                  22. Renewal. The Employee shall have the right and option to
extend and renew this Agreement for two additional periods of three (3) years
each (for a total of six (6) additional years). The Employee shall
automatically be deemed to have exercised such right and option to extend and
renew this Agreement at the expiration of the initial and each renewal term
unless he shall send written notice to the Employer or his intention not to
renew at least 60 days prior to the expiration of the initial or any renewal
term.

                  23. Arbitration. Any controversy between the Employee and
Employer relating to this Agreement, or to the meaning or performance thereof,
shall be settled by arbitration in accordance with the rules and regulations of
the American Arbitration Association then in force and effect. Judgment on any
award rendered in such arbitration may be entered in any court having
jurisdiction.

                  24.      Protection of Confidential Information.

                  24.1. Confidentiality. In view of the fact that the
Employee's work as an Executive of the Employer and its Subsidiaries and their
respective affiliates will bring him into close contact with many confidential
affairs of the Employer and its Subsidiaries and their respective affiliates,
including the names of the Employer's and its Subsidiaries' customers and
suppliers, matters of a business nature such as information about costs,
profits, markets, sales, other information not readily available to the public,
and plans for future developments (hereinafter collectively "Confidential
Matters"), the Employee agrees: (i) to keep secret all Confidential Matters of
the Employer and its Subsidiaries and their respective affiliates, and not to
disclose such Confidential Matters to anyone outside of the Employer and its


                                       12

<PAGE>



Subsidiaries (other than the Employer's customers or potential customers and
the Employer's vendors or suppliers or potential vendors or suppliers), either
during or after his employment with the Employer, except with the Employer's
written consent at each time as to any Confidential Matter which is to be
disclosed, and (ii) to deliver promptly to the Employer on termination of his
employment, or at any time the Employer may so request, all memoranda, notes,
records, reports, lists and other documents (and all copies thereof) and
materials relating to the Employer's and its Subsidiaries' and their respective
affiliates business which he may then possess or have under this control.

                  24.2. Agreement Not To Compete. During the period from the
date hereof until one (1) year after the termination or nonrenewal of the
Employee's employment with the Employer and/or its Subsidiaries for any reason
set forth in Section 17 hereof, the Employee shall not (i) purchase an
ownership interest of greater than 5% of a company or other entity which is at
such time engaged in the citrus juice beverage industry and active in the same
geographic area as the Employer or any of its Subsidiaries or their respective
affiliates, is otherwise competitive with the Employer or any of its
Subsidiaries or their respective affiliates, or is attempting to enter such
industry in such geographic area or to become otherwise competitive; (ii) act
as a consultant, officer, director or in any other capacity, whose
responsibilities are related to the citrus juice beverage industry in the same
geographic area as the Employer or any of its Subsidiaries operates; or (iii)
solicit in any way or entice away from the Employer or its Subsidiaries or
their respective affiliates (a) any clients or account of the Employer or its
Subsidiaries or their respective affiliates which were active clients or
accounts of the Employer or its Subsidiaries or their respective affiliates
during the Employee's employment with the Employer, (b) any prospective client
or account of the Employer or its Subsidiaries or their respective affiliates
which the Employer or its Subsidiaries or their respective affiliates was
actively engaged in soliciting during the Employee's employment with the
Employer, (c) any employee of the Employer or its Subsidiaries or their
respective affiliates (unless such employee shall have either been discharged
by such entity or shall have otherwise ceased to be employed by such entity for
a period of 365 days) or (d) any manufacturers or suppliers of the Employer's
or its Subsidiaries or their respective affiliates, which were manufacturers or
suppliers of the Employer or its Subsidiaries or their respective affiliates
during the Employee's employment with the Employer. Notwithstanding the
foregoing, however, if the Employer fails to make any payments due hereunder to
the Employee when due, the provisions of this Section 24.2 shall not apply.

                  24.3. Remedies. The Employee recognizes that any breach of
the covenants contained in Sections 24.1 or 24.2 hereof would irreparably
injure the Employer. Accordingly, the Employee agrees that any breach of the
covenants contained in Sections 24.1 or 24.2 hereof will result in forfeiture
to the Employer as liquidated damages of any and all amounts otherwise payable
to the Employee under this Agreement as of and from the date of such breach.
Furthermore, the Employer may, in addition to pursuing its other remedies,
obtain an injunction against the Employee from any court having jurisdiction
over the matter,


                                       13

<PAGE>


restraining any further violation of this Agreement by the Employee and no bond
or other security shall be required in connection with such injunction.
                  (b) In the event the Employee prevails in any judicial
proceeding relating to a breach by the Employer hereunder, (i) all sums
determined to be due hereunder in such judicial proceeding shall be due and
payable in a lump sum (unless otherwise ordered by the court in which such
judicial proceeding is brought) and (ii) the Employer shall be liable for all
fees and expenses, including attorneys' fees, incurred by the Employee in
connection with any action taken to enforce this Agreement or obtain judgment
for a breach hereof.

                  24.4. Reformation. If any of the covenants contained in
Sections 24.1 or 24.2 hereof, or any part thereof, are held to be unenforceable
because of the scope or duration of any such provision, the parties agree that
the body making such determination shall have the power to reduce the scope or
duration of such provision and, in its reduced form, said provision shall be
enforceable. If any of the covenants in Sections 24.1 or 24.2 hereof, or any
part thereof, is hereafter construed to be invalid or unenforceable, the same
shall not affect the remainder of the covenants, which shall be given full
force and effect without regard to the invalid provisions.
                  IN WITNESS WHEREOF, the parties hereto have executed this
Agreement the day and year first written.

                         THE FRESH JUICE COMPANY, INC.


                         By:/s/ Steven M. Bogen
                            ---------------------------
                         Name:  Steven M. Bogen
                         Title: Chief Executive Officer


                            /s/ Steven Smith
                            ----------------------------
                            Steven Smith



                                                        14


<PAGE>
                                                                   EXHIBIT 10.31

                              EMPLOYMENT AGREEMENT

                  AGREEMENT made this 31st day of March, 1996 by and between
Steven M. Bogen residing at 81 Dahlia Street, Staten Island, New York 10312
(the "Employee") and The Fresh Juice Company, Inc., a Delaware corporation
whose address is 350 Northern Boulevard, Great Neck, NY 11021 (the "Employer").

                  WHEREAS, the Employer desires to employ the Employee upon the
terms and conditions set forth below; and

                  WHEREAS, the Employee desires to accept employment as the
Chief Executive Officer, Co-Chairman of the Board, general manager and
Secretary of the Employer upon the terms and conditions set forth below.

                  NOW, THEREFORE AND in consideration of the premises and
mutual covenants herein contained, it is agreed between the Employee and the
Employer as follows:

                  1. Employment. The Employer hereby agrees to employ the
Employee for the term of this Agreement, commencing as of the date hereof, as
the Chief Executive Officer, Co-Chairman of the Board and Secretary of the
Employer, and as the general manager of its business and operations. The
Employee hereby accepts such employment and agrees to work for the Employer
during the term of this Agreement upon the terms and conditions herein set
forth. The Employee also agrees to serve as a director of any direct or
indirect subsidiary of the Employer, if elected. The Employee's services
hereunder will be rendered at the Employer's principal executive offices in New
Jersey, or such other place as the parties may agree to at any time and from
time to time. It is understood and agreed, however, that during the term the
Employee's duties may require reasonable periods of travel from time to time as
the Employer may reasonably request.

                  2. Duties. The Employee shall perform the duties and
functions customarily incident to the position of Chief Executive Officer,
Secretary, Co-Chairman of the Board and general manager of a corporation, and
such other duties incidental thereto and consistent therewith as may, from time
to time, be assigned to him by the Board of Directors. As the Chief Executive
Officer and general manager of the Employer, the Employee shall, subject to the
directives of the Board of Directors, be in full and complete charge of all of
the Employer's day-to-day operations. His function and authority shall include,
without limitation, hiring and firing of employees; purchase and sale of
supplies, products, equipment and services; determination and supervision of
product lines and production, sales, marketing, purchasing and advertising
policies; retention of outside agencies, service companies and consultants;
determining the location of and acquiring offices, production facilities and
storage facilities; retention of attorneys, accountants and other professional
advisors; entering into agreements on behalf of the Employer; borrowing and
repayment of loans; determining fiscal policies and banking affiliations;
executing checks; and all other matters incidental or relating to the business
and affairs of the Employer. It is understood and agreed that the Employee
shall have full right to


<PAGE>



delegate and assign duties and functions to the employees, agents,
representatives and contractors of and for the Employer, in such manner and at
such times and at such compensation as he deems appropriate.

                  3. Other Business Interests. The Employee agrees, during the
term of this Agreement, to use his best efforts to promote the interests and
welfare of the Employer and to devote such time to his employment as shall be
necessary to enable him properly to perform his duties hereunder. The Employee
further agrees that unless otherwise approved by the Board of Directors of the
Company, the Employee shall work a minimum of 1,000 hours per year.
Notwithstanding the foregoing, however, the Employer acknowledges and
understands that the Employee has or may have other business interests and is
or may become an officer and director of other corporations and that the
Employee will be required to devote some portion of his time to his other
business interests. The Employer agrees that the Employee may so do, and that
he may be an officer and director of the corporations in which the Employee has
or may in the future obtain an interest. The Employer acknowledges that any
services performed by the Employee for such other business entities in which he
has or may obtain an interest, may occupy a significant portion of the
Employee's business time and will be rendered at such times and in such manner
as the Employee shall deem appropriate so long as same does not unreasonably
interfere with the performance of his duties and obligations to the Employer.
Under no circumstances shall the rendering of any services to such other
business entities form the basis for any breach by the Employee of his duties
and obligations hereunder or a basis for the termination by the Employer of the
Employee's employment hereunder so long as the Employee is in compliance with
his obligations to the Employer hereunder.

                  4. Salary. The Employee shall be paid, as base compensation
for the services rendered by him to the Employer, a salary in the amount of
$360,000 per annum (the "annual base compensation"), payable weekly or in such
other manner as shall be determined by the Employer, plus an annual bonus,
which bonus, if any, shall be determined by the Board of Directors.

                  The annual base compensation of the Employee, as adjusted
each year in accordance with the further provisions of this paragraph, shall be
increased each year, commencing with the year beginning April 1, 1997, by an
amount equal to, the percentage increase in the Consumer Price Index for Urban
Wage Earners and Clerical Workers (New York, N.Y.--Northern N.J. -- all items
in 1967=100) as periodically published by the Board of Labor Statistics of the
U.S. Department of Labor, in March of each year that this Agreement continues
in force and effect, over the said Index for the month of March in the
preceding year, times the base compensation. For example, if the said Index for
the month of March, 1997 has increased by 5% over the said Index for the month
of March 1996, the Employee's annual base compensation for the year commending
April 1, 1997, shall be increased by $18,000 (i.e., 5% of $360,000) to the
amount of $378,000. If the said Index for the month of March 1998 has increased
by 5% over the said Index for the month of March 1997, the Employee's base
compensation for the year commencing April 1, 1998 shall be increased by
$18,900 (i.e., 5% of $378,000, to the amount of $396,900). If the said Index or
its publication shall be discontinued and no comparable Index shall be
published in place thereof, the Employer and Employee shall


<PAGE>



endeavor to agree upon a substitute Index or formula which then reflects the
relative comparable value of the dollar; and if they do not agree upon such
substitution, then the question of a substituted Index or formula shall be
submitted to arbitration in accordance with the arbitration provisions of this
Agreement.

                  5. Salary Increases; Bonuses. It is understood and agreed
that the Employee's agreement to accept the foregoing base compensation for his
services to the Employer during the term of this Agreement shall not prohibit,
limit or restrict the Board of Directors of the Employer, from increasing the
Employee's compensation or from paying the Employee any bonuses during the term
of this Agreement, if the directors deem same appropriate in light of the
services rendered by the Employee, the business done by the Employer, the
results of operations of the Employer, and such other factors as the Board of
Directors, in their discretion, may deem relevant. Notwithstanding anything
herein to the contrary, the aggregate amount of salary and bonuses paid to the
Employee by the Employer shall not be lower than the aggregate amount of salary
and bonuses paid to the Employer's most highly compensated executive officer
(other than the Employee), inclusive of any amount paid to such executive
officer's family members (exclusive of Jeffrey Smith).

                  6. Lump Sum Payment. (a) If, in the absence of a "Change in
Control" (as defined in Section 15 hereof), the Employer terminates this
Agreement for reasons other than those specified in Section 16 hereof or the
Employer determines not to renew the Employee's employment under the same or
similar terms as this Agreement (the "Nonrenewal of this Agreement") and the
termination or nonrenewal occurs neither after a Change in Control nor in
connection with a Change in Control, then the Employee shall be entitled to
receive, in addition to any compensation to which he is entitled pursuant to
Sections 4 and 5 hereof through the date of termination, a lump sum payment
(the "Lump Sum Payment") in an amount equal to (i) the highest sum of the
Employee's annual salary and bonus during any one year period of the term of
this Agreement or any one year during any renewal period, as the case may be,
plus (ii) his full base salary (as specified in Section 4 hereof) for the
remainder of the term of this Agreement or any renewal period, as the case may
be, at the rate in effect on the date of termination, plus all other amounts to
which he is entitled under any compensation plan of the Employer on the date of
termination. The Employee shall be entitled to receive the Lump Sum Payment
within ten (10) days following (i) the termination date, or (ii) the end of the
term of this Agreement or any renewal period, as the case may be, in the event
of such Nonrenewal of this Agreement by the Employer. Any amounts which the
Employee may earn should he seek other employment shall not be offset against
the amount of the continuing salary or Lump Sum Payment to which he is entitled
to otherwise receive hereunder. In addition, The Employee shall not be
obligated to seek any such other employment to mitigate any payments he is
entitled to receive pursuant to this Agreement. Subject to Section 15 hereof,
the Employee shall not be entitled to receive continuing salary payments or the
Lump Sum Payment in the event that he, not the Employer, determines not to
renew this Agreement at the end of the term hereof, or any renewal period, as
the case may be.

                  (b) Further, the termination, as described in Section 6(a)
above, or the Nonrenewal of this Agreement will entitle the Employee to
continued benefits coverage provided


<PAGE>



for hereunder for twelve (12) months from the date of termination or the end of
the term of this Agreement or any renewal period, as the case may be. In
addition, the Employer will provide the Employee, at the Employer's expense,
with counseling services of a mutually acceptable outplacement firm for twelve
(12) months from the date of termination or the end of the term of this
Agreement or any renewal period, as the case may be, subject to the next to
last sentence in this paragraph. The Employee will be permitted to use the same
Employer's vehicle provided to him pursuant to Section 7 below, for a period of
twelve (12) months from the date of termination or the end of the term of this
Agreement or any renewal period, as the case may be, subject to the following
sentence. The Employee agrees that he will notify the Employer immediately upon
obtaining other employment and that his use of the outplacement services will
cease immediately and use of the Employer vehicle will cease on the first day
of the following month. The Employee shall return the Employer's vehicle to the
Employer, at the Employee's expense (or assume the monthly costs thereof in the
case of a leased vehicle), on or before the first day of such following month.

                  7. Automobile. The Employer shall provide the Employee with
the use of an automobile while he is employed by the Employer, of such make and
model as the Employee shall reasonably determine. The Employer agrees to pay
all costs of operating, maintaining, servicing, repairing, insuring and
garaging said automobile along with the costs of any car phone which the
Employee has or elects to have installed in such automobile. In the event this
Agreement continues beyond the initial three-year term, the Employer shall
provide the Employee with a new automobile every three years while he is
employed by the Employer.

                  8. Benefits. (a) Commencing on the date hereof, the Employee
shall (i) continue to participate in and enjoy the benefits of the health
insurance and/or 401(k) plan in effect at The Ultimate Juice Company, Inc.
existing immediately prior to the date hereof and (ii) be entitled to
participate in and enjoy the benefits of any retirement, pension, health
insurance, or other similar plan or plans which are in effect or may be
instituted by the Employer for the benefit of its executive officers or
employees generally, upon such terms as may be therein provided.

                  (b) During the term hereof and any extension thereof, the
Employee shall be entitled to participate in and enjoy the benefits of any
profit sharing, group insurance or other similar plan or plans which are in
effect or may be instituted by the Employer for the benefit of its executive
officers or employees generally, upon such term as may be therein provided.

                  9. Vacation, Holidays and Personal Days. (a) The Employee
shall receive a paid vacation of five weeks a year during the term of this
Agreement. In the event there is any unused vacation time due to the Employee
upon termination of his employment with the Employer, he shall be paid for such
unused vacation time. Unused vacation time shall not accrue from year to year.

                  (b) The Employee shall be entitled to as many holidays and
personal days as are in accordance with the Employer's policy then in effect
for its executive officers generally


<PAGE>



(but no less favorable than the Employer's policy existing on the date hereof),
upon such terms as may be provided to all executive officers of the Employer
generally.

                  10. Expenses. The Employer recognizes that the Employee will
incur expenses in connection with his duties hereunder and the business of the
Employer for items such as entertaining, travel, hotels, gifts and similar
items. The Employer agrees to provide the Employee with a corporate American
Express Card in order to pay such expenses and to otherwise reimburse the
Employee for, all such expenses paid or incurred by him (and/or, if requested
by the Employee, to advance the Employee amounts required to cover such
expenses).

                  Notwithstanding the foregoing, the Employer further
recognizes that the Employee's local expenses and various miscellaneous
expenses paid by the Employee in connection with his duties hereunder and the
business of the Employer may be difficult to account for by the Employee.
Accordingly, it is agreed that the Employee shall be entitled to receive an
appropriate amount from the Employer, as determined by the Employer from time
to time, as reimbursement for local and miscellaneous expenses for which the
Employee shall not be required to account, not to be less than $500 or more
than $1,000 per month. This shall be in addition to reimbursement for
traveling, entertainment, gifts and other items, for which the Employee is able
to account

                  11. Disability. In the event the Employee becomes ill or
disabled during the duration of this Agreement, so that he is unable to perform
his duties to the Employer hereunder, this Agreement shall continue in full
force and effect and the Employee's compensation and other benefits required to
be paid or maintained for the Employee by the Employer shall continue to be
paid and maintained by the Employer during the duration of such illness or
disability; provided, however, that in the event the Employee is ill or
disabled for a continuous period of more than one year during which time he is
unable to perform his duties to the Employer hereunder, the Employer shall have
the right, at its option, at any time during the continuance of said illness or
disability after the said one-year period to terminate this Agreement upon 60
days written notice to the Employee. In such event, the Employer shall continue
to pay the Employee one-half of his annual base compensation and shall continue
to provide the other benefits required to be maintained for the Employee
hereunder for the shorter of (i) a period of three years following the date of
such termination of this Agreement or (ii) March 31, 2005.

                  12. Other Benefits. This Agreement shall not be deemed to be
in lieu of any rights, benefits or privileges to which the Employee may be
entitled as an employee of the Employer under any retirement, pension, profit
sharing, stock option, incentive or other bonus, life insurance, disability
insurance or other plan or plans which may be adopted by the Employer, it being
understood that the Employee shall have the same rights and privileges to
participate in such plans and benefits as any other employee of the Employer
during the duration of his employment.

                  13. Term. Subject to extensions and renewals pursuant to
Section 23 hereof, this Agreement shall continue in force and effect for a
period of three years from the date hereof.



<PAGE>




                  14. Change in Control; Potential Change in Control. (a) No
benefits shall be payable pursuant to this Section 14 unless the Employee is
terminated following a change in control of the Employer (a "Change in
Control") or in connection with a Change in Control. For purpose of this
Agreement, a Change in Control of the Employer shall be deemed to have occurred
if (i) any "person" (as such term is used in Sections 13(d) and 14(d) of the
Securities Exchange Act of 1934, as amended (the "Exchange Act")), other than a
trustee or other fiduciary holding securities under an executive benefit plan
of the Employer or a corporation owned, directly or indirectly, by the
stockholders of the Employer in substantially the same proportions as their
ownership of stock of the Employer, becomes the "beneficial owner" (as defined
in Rule 13d-3 under the Exchange Act), directly or indirectly, of securities of
the Employer representing 25% or more of the combined voting power of the
Employer's then outstanding securities; provided, however, that a "Friendly
Change in Control" as defined below shall not be deemed a Change in Control; or
(ii) during any period of two consecutive years (not including any period prior
to the execution of this Agreement), individuals who at the beginning of such
period constitute the Board of Directors of the Employer and any new director
(other than a director designated by a person who has entered into an agreement
with the Employer to effect a transaction described in clauses (i) or (iii) of
this subsection) whose election by the Board of Directors of the Employer or
nomination for election by the Employer's stockholders was approved by a vote
of at least two-thirds (2/3) of the directors then still in office who either
were directors at the beginning of the period or whose election or nomination
for election was previously so approved, cease for any reason to constitute a
majority thereof; or (iii) the shareholders of the Employer approve a merger or
consolidation of the Employer with any other corporation, other than a merger
or consolidation which would result in the voting securities of the Employer
outstanding immediately prior thereto continuing to represent (either by
remaining outstanding or by being converted into voting securities of the
surviving entity) at least 80% of the combined voting power of the voting
securities of the Employer or such surviving entity outstanding immediately
after such merger or consolidation, or the shareholders of the Employer approve
an agreement for the sale or disposition by the Employer of all or
substantially all of the Employer's assets.

                  A "Friendly Change in Control" shall be deemed to occur when
(a) a Change in Control occurs and the Employee acts in conjunction with other
persons or entities and constitutes part of the "person" (as defined above)
which becomes the beneficial owner, directly or indirectly, of the securities
described in Section 15(a)(i), or acts in furtherance of the objectives of such
"person" or (b) the transactions contemplated in that certain Merger Agreement
among the Employer, The Fresh Juice Company of Florida, Inc., Clear Springs
Citrus, Inc., Brian Duffy and The Bogen Group, L.L.C. are consummated.

                  (b) For purposes of this Agreement, a "potential change in
control" of the Employer shall be deemed to have occurred if (i) the Employer
enters into an agreement, the consummation of which would result in the
occurrence of a Change in Control of the Employer; (ii) any person (including
the Employer) publicly announces an intention to take or to consider taking
actions which if consummated would constitute a Change in Control of the
Employer; (iii) any person, other than a trustee or other fiduciary holder
securities under an executive benefit


<PAGE>



plan of the Employer or a corporation owned directly or indirectly, by the
stockholders of the Employer in substantially the same proportions as their
ownership of stock of the company, who is or becomes the beneficial owner,
directly or indirectly, of securities of the Employer representing 9.5% or more
of the combined voting power of the Employer's then outstanding securities,
increases his beneficial ownership of such securities by 5% or more over the
percentage so owned by such person on the date hereof; or (iv) the Board adopts
a resolution to the effect that, for purposes of this Agreement, a potential
change in control of the Employer has occurred. The Employee agrees that,
subject to the terms and conditions of this Agreement, in the event of a
potential change in control of the Employer, he will remain in the employ of
the Employer until the earliest of (i) the date which is six (6) months from
the occurrence of such potential change in control of the Employer, (ii) the
termination by the Employee of the Employee's employment by reason of
disability (as discussed in Section 11) or retirement (as discussed in Section
17(b)), or (iii) the occurrence of a Change in Control of the Employer.

                  15. Termination Following Change in Control. If a Change in
Control of the Employer shall have occurred prior to the termination of the
Employee's employment or the termination of the Employee's employment is
occurring in connection with a Change in Control of the Employer, the Employee
shall be entitled to the benefits provided in Section 16 hereof upon the
subsequent termination of his employment during the term of this Agreement or
any renewal period, as the case may be, unless such termination is (i) because
of the Employee's death or retirement (as described in Sections 17(a) and
17(b)), (ii) by the Employer for Cause (as defined in Section 17.4(c) or
disability (as discussed in Section 11(b), or (iii) by the Employee other than
for Good Reason (as defined below).

                  (a) Good Reason. In connection with a Change in Control, the
Employee shall be entitled to terminate his employment for Good Reason and such
termination by the Employee shall be deemed to be termination of the Employee
by the Employer. For purposes of this Agreement, "Good Reason" shall mean
without the Employee's express written consent, the occurrence, after a Change
in Control of the Employer, of any of the following circumstances, unless in
the case of clauses (i), (v), (vi) or (vii) below, such circumstances are fully
corrected prior to the date of termination specified in the "Notice of
Termination" required by subsection 15(b) hereto:

                  (i) the assignment to the Employee of any duties inconsistent
         with the Employee's status as a senior executive officer of the
         Employer or a substantial alteration in the nature or status of the
         Employee's responsibilities from those in effect immediately prior to
         a Change in Control of the Employer;

                  (ii) a reduction by the Employer in the Employee's annual
         base salary as in effect on the date hereof or as the same may be
         increased from time to time;

                  (iii) a new Employer requirement is instituted which requires
         the Employee to change his work location to a location different from
         that before the Change in Control but not including a requirement that
         the Employee travel on the Employer's business to an extent
         substantially consistent with his present business travel obligations;


<PAGE>



                  (iv) the failure by the Employer, without the Employee's
         consent, to pay the Employee any portion of his current compensation,
         or to pay to the Employee any portion of an installment of deferred
         compensation under any deferred compensation program of the Employer
         within seven (7) days of the date such compensation is due;

                  (v) the failure by the Employer to continue in effect any
         compensation plan in which the Employee participates immediately prior
         to the Change in Control of the Company which is material to the
         Employee's total compensation, or any substitute plans adopted prior
         to the Change in Control, unless an equitable arrangement (embodied in
         an on-going substitute or alternative plan) has been made with respect
         to such plan in connection with the Change in Control of the Employer,
         or the failure by the Employer to continue the Employee's
         participation therein;

                  (vi) the failure by the Employer to continue to provide the
         Employee with benefits substantially similar to those enjoyed by the
         Employee under any of the Employer's pension, life insurance, medical,
         health and accident, or disability plans in which the Employee was
         participating at the time of a Change in Control of the Employer, the
         taking of any action by the Employer which would directly or
         indirectly materially reduce any of such benefits or deprive the
         Employee of any such benefits or deprive the Employee of any material
         fringe benefit enjoyed by the Employee at the time of the Change in
         Control of the Employer, or the failure by the Employer to provide the
         Employee with the number of paid vacation days to which the Employee
         is entitled on the basis of years of service with the Employer in
         accordance with the Employer's normal vacation policy in effect at the
         time of the Change in Control; or

                  (vii) the failure of the Employer to obtain a satisfactory
         agreement from any successor to assume and agree to perform this
         Agreement, as contemplated in Section 18 hereof.

                  The Employee's right to terminate his employment pursuant to
this Subsection 15(a) shall not be affected by his incapacity due to physical
or mental illness. The Employee's continued employment shall not constitute
consent to, or a waiver of rights with respect to, any circumstances
constituting Good Reason hereunder.

                  (b) Notice of Termination. Any purported termination by the
Employer or by the Employee shall be communicated by written notice of
termination ("Notice of Termination") to the other party hereto in accordance
with Section 20 hereof and shall state the grounds for termination and the
effective date thereof. Any purported termination of the Employee's employment
which is not effected pursuant to a Notice of Termination shall not be
effective in discharging the Employee.

                  16. Compensation upon Termination. (a) If the Employee's
employment by the Employer shall be terminated following a Change in Control of
the Employer in connection with a Change in Control and such termination is for
reasons other than for Cause (as hereinafter


<PAGE>



defined), retirement, death or disability or if the Employee is deemed
terminated pursuant to Section 15(a), then the Employee shall be entitled, at
his election, to the benefits provided below:

                  1. The Employer shall continue to pay the Employee, except as
         otherwise provided below, either (i) his full base salary (as
         specified in Section 4 hereof) for the remainder of the term of this
         Agreement or any renewal period, as the case may be, at the rate in
         effect on the date of termination, plus all other amounts to which he
         is entitled under any compensation plan of the Employer on the date of
         termination or (ii) a lump sum severance payment (the "Severance
         Payment") equal to 2.99 times his "base amount", as defined in Section
         280G of the Internal Revenue Code of 1986, as amended (the "Code") and
         reduced as discussed below. Such base amount shall be determined in
         accordance with temporary or final regulations, if any, promulgated
         under Section 280G of the code and based upon the advice of the tax
         counsel referred to in clause (2), below. The Employee shall make his
         election by written notice to the Employer within ten (10) business
         days after he receives a Notice of Termination or, if the Employee is
         terminating this Agreement for Good Reason, such election shall be
         stated in his Notice of Termination to the Employer.

                  2. The Severance Payment shall be reduced by the amount of
         any other payment or the value of any benefit received or to be
         received by the Employee in connection with a Change in Control of the
         Employer or the Employee's termination of employment (whether pursuant
         to the terms of this Agreement, any other plan, agreement or
         arrangement with the Employer, any person whose actions result in
         control, or any person affiliated with the Employer or such person)
         unless (i) the Employee shall have effectively waived his receipt or
         enjoyment of such payment or benefit prior to the date of payment of
         the Severance Payment, (ii) in the opinion of tax counsel selected by
         the Employer's independent auditors and acceptable to the Employee,
         such other payment or benefit does not constitute a "parachute
         payment" within the meaning of Section 280G(b)(2) of the Code, or
         (iii) in the opinion of such tax counsel, the Severance Payment (in
         its full amount or as partially reduced under this clause 2, as the
         case may be) plus all other payments or benefits which constitute
         "parachute payments" within the meaning of Section 280G(b)(2) of the
         Code are reasonable compensation for services actually rendered,
         within the meaning of Section 280G(b)(4) of the Code or are otherwise
         not subject to disallowance as a deduction by reason of Section 280G
         of the Code. The value of any non-cash benefit or any deferred cash
         payment shall be determined by the Employer's independent auditors in
         accordance with the principles of Sections 280G(d)(3) and (4) of the
         Code.

                  3. Except to the extent that such payments would result (or,
         if paid after the Severance Payment, would have resulted) under clause
         2 above, in a reduction in the Severance Payment, notwithstanding any
         provision of an incentive plan, if any, the Employer shall pay to the
         Employee a lump sum amount equal to the sum of (x) any incentive
         compensation which has been allocated or awarded to him for a fiscal
         year or other measuring period preceding the date of termination but
         which has not yet been paid, and (y) all legal fees and expenses
         incurred by the Employee as a result of such


<PAGE>



         termination (including all such fees and expenses, if any, incurred in
         contesting or disputing any such termination or in seeking to obtain
         or enforce any right or benefit provided by this Agreement or in
         connection with any tax audit or proceeding to the extent attributable
         to the application of Section 4999 of the Code to any payment or
         benefit provided hereunder), such payment to be made at the later of
         the times provided in clause 4, below, or within five (5) days after
         the Employee's request for payment accompanied with such evidence of
         fees and expenses incurred as the Employer reasonably may require.

                  4. The payments provided for in clauses 16(a)(1) and 16(a)(3)
         above, shall (except as otherwise provided therein) be made not later
         than the fifth day following the date of termination; provided,
         however, that if the amounts of such payments, and the limitation on
         such payments set forth in clause 16(a)(2) above, cannot be finally
         determined on or before such day, the Employer shall pay to the
         Employee on such day an estimate, as determined in good faith by the
         Employer, of the minimum amount of such payments and shall pay the
         remainder of such payments (together with interest at the rate
         provided in Section 1247(b)(2)(B) of the Code) as soon as the amount
         thereof can be determined but in no event later than the thirtieth day
         after the date of termination. In the event that the amount of the
         estimated payments exceeds the amount subsequently determined to have
         been due, such excess shall constitute a loan by the Employer to the
         Employee, payable on the fifth day after demand by the Employer
         (together with interest at the rate provided in Section 1247(b)(2)(B)
         of the Code).

                  5. The Employee shall not be required to mitigate the amount
         of any payment provided for in this Section 16 by seeking other
         employment or otherwise, nor shall the amount of any payment or
         benefit provided for in this Section 16 be reduced by any compensation
         earned by the Employee as the result of employment by another
         employer, by retirement benefits, by offset against any amount claimed
         to be owed by the Employee to the Employer or otherwise.

                  17.      Termination.  This Agreement shall terminate
earlier than the stated term in the following circumstances:

                  (a) Death. In the event of the Employee's death during the
term of this Agreement or any renewal period, as the case may be, this
Agreement shall terminate on the date of death.

                  (b) Retirement. The Employee retires voluntarily under the
Employer's retirement plan.

                  (c) Cause. The Employer may terminate the Employee for Cause.
"Cause" shall mean termination upon (i) the willful and continued failure by
the Employee to perform substantially his duties with the Employer (other than
any such failure resulting from the Employee's incapacity due to physical or
mental illness or any such actual or anticipated failure after the issuance of
a Notice of Termination by the Employee for Good Reason), 30 days after a


<PAGE>



written demand for substantial performance is delivered to the Employee by the
Board of Directors which specifically identifies the manner in which the Board
of Directors believes that the Employee has not substantially performed his
duties, or (ii) the conviction of the Employee of any felony or a crime
involving larceny. For purposes of this Section 17(c), no act, or failure to
act, on the Employee's part shall be considered "willful" unless done, or
omitted to be done, by the Employee not in good faith and without reasonable
belief that the Employee's action or omission was in the best interest of the
Employer. Notwithstanding the foregoing, the Employee shall not be deemed to
have been terminated for Cause unless and until there shall have been delivered
to the Employee a resolution duly adopted by the unanimous vote of the entire
membership of the Board of Directors, exclusive of the Employee, at a meeting
of the Board of Directors called and held for such purpose (after reasonable
notice to and an opportunity for the Employee, together with the Employee's
counsel, to be heard before the Board of Directors), finding that in the good
faith opinion of the Board of Directors, the Employee was guilty of conduct set
forth above in clauses (i) or (ii) of the second sentence of this Section 17(c)
and specifying the particulars thereof in detail; provided, however, that no
such meeting may be called or held by the Board of Directors of the Employer
for such purpose prior to April 1, 1999, unless the Employee has been first
convicted of a crime in which the Employee appropriated, for his benefit, any
assets of the Employer. Notwithstanding anything herein to the contrary, if the
Employee is terminated during the first three (3) years of the term for any
reason other than for a conviction of a crime in which the Employee
appropriated, for his benefit, any assets of the Employer, the Employee shall
continue to be paid his salary and bonus (and his benefits and entitlement to
use of an automobile as described in Section 7 hereof shall also continue) for
the remainder of the first three (3) years of the term; and further provided
that if the Employee is terminated for alleged "Cause" at any time during the
term or any renewal thereof and it is later determined by a court of competent
jurisdiction that no "Cause" existed for the termination, the Employer shall be
liable for all salary, bonuses, benefits and automobile entitlement due and not
yet paid under the term or any renewal thereof and such sum shall be paid in a
lump sum to the Executive with pre-judgment and post-judgment interest thereon.

                  In addition, the Employer expressly covenants and agrees that
at all times while this Agreement or any extension thereof is in effect, the
Employee shall determine, in his sole discretion, where the warehouse and
executive/administrative offices of the Employer shall be located. The Employer
expressly acknowledges that it has been advised by the Employee that the
location of the warehouse and executive/administrative offices shall be in New
Jersey, in a location within 30 miles of the existing offices of The Ultimate
Juice Company, Inc. in Clark, New Jersey and the Employer consents thereto. It
is also hereby agreed by the Employer that in the event the Employer breaches
the above covenant, such breach shall be deemed a termination of the Employee
hereunder without "Cause" and the Employer's obligations to the Employee
hereunder, inclusive of salary, bonuses, benefits and automobile entitlement,
shall continue for a period equal to the greater of (a) the remainder of the
term or any renewal period or (b) five (5) full years; provided, however, that
the Employee shall not be entitled to any payment, with respect to this last
paragraph of Section 17(c), beyond March 31, 2005, and in the case of such
termination the Employee shall no longer be obligated to render or provide the
return consideration of continuing to serve as an Employee of the Employer.



<PAGE>



                  18. Successors and Assigns. This Agreement shall inure to the
benefit of and be binding upon the Employer, its successors and assigns,
including without limitation, any company which may acquire all or
substantially all of the Employer's assets and business or into which the
Employer may be merged, and upon the Employee, his heirs, legal
representatives, successors and assigns. The Employee may assign his right to
benefits under this Agreement but not his obligations under this Agreement.

                  19. Waiver. The failure of the Employer or the Employee to
insist, in any one or more instances, on performance of any term or condition
of this Agreement, shall not be construed as a waiver of any such term, or
condition, or any other term or condition, and the obligations of the parties
with respect thereto shall continue in full force and effect.

                  20. Notices. Any notice required to or which may be sent
hereunder shall be sent in writing, by registered or certified mail, return
receipt requested, addressed to the party for whom it is intended at the
address set forth on page 1 of this Agreement for such party. Either party
hereto may, at any time or from time to time, change the address to which
notices shall be sent in accordance with the provisions of this Section.

                  21. Governing Law. This Agreement has been made and shall be
construed in accordance with the laws of the State of New Jersey. This
Agreement, when effective, supersedes all previous agreements between the
Employee and Employer regarding employment.

                  22. Renewal. The Employee shall have the right and option to
extend and renew this Agreement for two additional periods of three (3) years
each (for a total of six (6) additional years). The Employee shall
automatically be deemed to have exercised such right and option to extend and
renew this Agreement at the expiration of the initial and each renewal term
unless he shall send written notice to the Employer or his intention not to
renew at least 60 days prior to the expiration of the initial or any renewal
term.

                  23. Arbitration. Any controversy between the Employee and
Employer relating to this Agreement, or to the meaning or performance thereof,
shall be settled by arbitration in accordance with the rules and regulations of
the American Arbitration Association then in force and effect. Judgment on any
award rendered in such arbitration may be entered in any court having
jurisdiction.

                  24.      Protection of Confidential Information.

                  24.1. Confidentiality. In view of the fact that the
Employee's work as an Executive of the Employer and its Subsidiaries and their
respective affiliates will bring him into close contact with many confidential
affairs of the Employer and its Subsidiaries and their respective affiliates,
including the names of the Employer's and its Subsidiaries' customers and
suppliers, matters of a business nature such as information about costs,
profits, markets, sales, other information not readily available to the public,
and plans for future developments (hereinafter collectively "Confidential
Matters"), the Employee agrees: (i) to keep secret all Confidential Matters of
the Employer and its Subsidiaries and their respective affiliates, and not


<PAGE>



to disclose such Confidential Matters to anyone outside of the Employer and its
Subsidiaries (other than the Employer's customers or potential customers and
the Employer's vendors or suppliers or potential vendors or suppliers), either
during or after his employment with the Employer, except with the Employer's
written consent at each time as to any Confidential Matter which is to be
disclosed, and (ii) to deliver promptly to the Employer on termination of his
employment, or at any time the Employer may so request, all memoranda, notes,
records, reports, lists and other documents (and all copies thereof) and
materials relating to the Employer's and its Subsidiaries' and their respective
affiliates business which he may then possess or have under this control.

                  24.2. Agreement Not To Compete. During the period from the
date hereof until one (1) year after the termination or nonrenewal of the
Employee's employment with the Employer and/or its Subsidiaries for any reason
set forth in Section 17 hereof, the Employee shall not (i) purchase an
ownership interest of greater than 5% of a company or other entity which is at
such time engaged in the citrus juice beverage industry and active in the same
geographic area as the Employer or any of its Subsidiaries or their respective
affiliates, is otherwise competitive with the Employer or any of its
Subsidiaries or their respective affiliates, or is attempting to enter such
industry in such geographic area or to become otherwise competitive; (ii) act
as a consultant, officer, director or in any other capacity, whose
responsibilities are related to the citrus juice beverage industry in the same
geographic area as the Employer or any of its Subsidiaries operates; or (iii)
solicit in any way or entice away from the Employer or its Subsidiaries or
their respective affiliates (a) any clients or account of the Employer or its
Subsidiaries or their respective affiliates which were active clients or
accounts of the Employer or its Subsidiaries or their respective affiliates
during the Employee's employment with the Employer, (b) any prospective client
or account of the Employer or its Subsidiaries or their respective affiliates
which the Employer or its Subsidiaries or their respective affiliates was
actively engaged in soliciting during the Employee's employment with the
Employer, (c) any employee of the Employer or its Subsidiaries or their
respective affiliates (unless such employee shall have either been discharged
by such entity or shall have otherwise ceased to be employed by such entity for
a period of 365 days) or (d) any manufacturers or suppliers of the Employer's
or its Subsidiaries or their respective affiliates, which were manufacturers or
suppliers of the Employer or its Subsidiaries or their respective affiliates
during the Employee's employment with the Employer. Notwithstanding the
foregoing, however, if the Employer fails to make any payments due hereunder to
the Employee when due, the provisions of this Section 24.2 shall not apply.

                  24.3. Remedies. The Employee recognizes that any breach of
the covenants contained in Sections 24.1 or 24.2 hereof would irreparably
injure the Employer. Accordingly, the Employee agrees that any breach of the
covenants contained in Sections 24.1 or 24.2 hereof will result in forfeiture
to the Employer as liquidated damages of any and all amounts otherwise payable
to the Employee under this Agreement as of and from the date of such breach.
Furthermore, the Employer may, in addition to pursuing its other remedies,
obtain an injunction against the Employee from any court having jurisdiction
over the matter, restraining any further violation of this Agreement by the
Employee and no bond or other security shall be required in connection with
such injunction.


<PAGE>



                  (b) In the event the Employee prevails in any judicial
proceeding relating to a breach by the Employer hereunder, (i) all sums
determined to be due hereunder in such judicial proceeding shall be due and
payable in a lump sum (unless otherwise ordered by the court in which such
judicial proceeding is brought) and (ii) the Employer shall be liable for all
fees and expenses, including attorneys' fees, incurred by the Employee in
connection with any action taken to enforce this Agreement or obtain judgment
for a breach hereof.

                  24.4. Reformation. If any of the covenants contained in
Sections 24.1 or 24.2 hereof, or any part thereof, are held to be unenforceable
because of the scope or duration of any such provision, the parties agree that
the body making such determination shall have the power to reduce the scope or
duration of such provision and, in its reduced form, said provision shall be
enforceable. If any of the covenants in Sections 24.1 or 24.2 hereof, or any
part thereof, is hereafter construed to be invalid or unenforceable, the same
shall not affect the remainder of the covenants, which shall be given full
force and effect without regard to the invalid provisions.

                  IN WITNESS WHEREOF, the parties hereto have executed this
Agreement the day and year first written.

                             THE FRESH JUICE COMPANY, INC.


                             By:   /s/ Steven Smith
                                  -----------------------------
                             Name:     Steven Smith
                             Title:    President


                                   /s/ Steven M. Bogen
                                   ----------------------------
                                       Steven M. Bogen




<PAGE>
                                                                   EXHIBIT 10.32

         AGREEMENT, dated as of March 31, 1996, by and between NATURAL JUICE
COMPANY (hereinafter referred to as "CHICAGO") and FRESH JUICE, INC.
(hereinafter referred to as "FJI").
         WHEREAS, CHICAGO is in the business of selling and distributing fruit
and vegetable juice products and related items;
         WHEREAS, FJI is in the business of manufacturing and packaging fruit 
and vegetable juice products and related items;
         WHEREAS, CHICAGO desires to engage a Company to supply fresh citrus
products for distribution in the United States; and
         WHEREAS, FJI desires to provide fresh citrus products to Chicago,
         IT IS NOW THEREFORE AGREED:
         1.  DURATION:  This Agreement shall be for a five (5) year period from
the date hereof, with automatic renewals for two five (5) year terms unless 
CHICAGO gives written notice to FRESH JUICE within sixty (60) days of the 
expiration date of any term that CHICAGO intends not to renew this Agreement.
         2. TERRITORY: CHICAGO has the exclusive distribution rights to
distribute any fresh citrus juice, prepared by or under the direction of FJI,
its successors and or assigns, sold to the Food Service Industry in the
following areas where CHICAGO delivers directly to customers: the Greater
Chicagoland area defined as Chicago and the surrounding six collar Counties,
the Greater Milwaukee area and Lake Geneva and the Jewel and Dominick's retail
stores, being the only retail exclusive exceptions permitted, in the above
defined area. In addition,


<PAGE>



CHICAGO shall also have exclusive distribution rights for all current customers
(distributors) on Schedule "A" attached hereto and made part hereof.
         FJI will not directly or indirectly sell to any other distributor or
entity for the distribution of fresh citrus products in CHICAGO's territory,
without the express written consent of CHICAGO so long as CHICAGO's volume
averages twenty (20) thousand gallons per month. CHICAGO shall not compete with
FJI except in the following states: Illinois, Indiana, Wisconsin, Michigan,
Minnesota and Ohio.
         3. PRODUCTS DISTRIBUTION: CHICAGO agrees that it will distribute the
following products to be supplied by FJI under the NATURAL JUICE name during
the term of this Agreement in this territory.
                  FRESH SQUEEZED:

                                ORANGE JUICE
                                GRAPEFRUIT JUICE
                                PINK LEMONADE
                                LIMEADE
                                LEMON JUICE
                                LIME JUICE
                                OTHER FRESH JUICE PRODUCTS

         CHICAGO is only required to purchase the above products that are part
of this Agreement. Nothing contained in this Agreement is intended to or shall
prevent CHICAGO from distributing other products to its customers. In the event
there is an insufficient amount of product to supply the requirements of FJI,
its subsidiaries and CHICAGO for such products, the product available shall be
shared by FJI, its subsidiaries and CHICAGO in a proportion equal to the
percentage of their requirements of such product over the prior three (3)
months, and CHICAGO shall be permitted to order the remainder of its
requirements from other sources until FJI is once again capable of providing
all of CHICAGO's requirements.


<PAGE>



         4. PRICING: The parties agree that CHICAGO shall pay the lesser
                  of: 
                  (A) $1.00 per gallon over FJI's cost of production; or

                  (B)      An amount equal to or less than the lowest price
                           charged to any customer of FJI, excluding co-pack
                           arrangements, provided however that with CHICAGO's
                           consent FJI may charge other customers a lower price
                           than CHICAGO without lowering CHICAGO's price.
                           CHICAGO's consent may be oral until such time as
                           CHICAGO advises FJI (in writing) that oral consent
                           is no longer effective; if CHICAGO so elects, then
                           any future consents must be in writing to be valid.

         5. PAYMENT TERMS: CHICAGO agrees to pay FJI the gross invoice price of
products shipped plus or minus any credits within seventeen (17) days of
receipt of the product at CHICAGO's Wood Dale, Illinois facility.
         6.       RESPONSIBILITY OF FJI:  FJI shall be responsible to perform 
the following:
                  A. Supply CHICAGO's requirements of the fresh squeezed juices
described in paragraph (3) above and such other products as requested by CHICAGO
and agreed to by FJI, from time to time.
                  B. Comply with all pertinent regulations promulgated by the
Florida Department of Citrus, United States Department of Agriculture and other
regulatory agencies as applicable to manufacturing and shipping of fresh citrus
products.
                  C. FJI expressly warrants the merchantability of its products
and suitability for consumption of its products in accordance with standards
set by the Florida Department of Citrus.
                  D. FJI expressly warrants and represents that it shall not
allow any product set forth in paragraph 3 above, to be sold to or distributed
in any territory set forth in paragraph 2 of this agreement unless said product
is distributed by CHICAGO or CHICAGO gives its express written consent.


<PAGE>



                  E. FJI warrants and represents that it is not currently a
party to any contract which would be inconsistent with its obligations to give
CHICAGO exclusive territorial distribution rights for its fresh squeezed citrus
products.
         7. RESPONSIBILITIES OF CHICAGO: CHICAGO shall be responsible for the
following:
                  A. CHICAGO will be responsible to arrange all transportation
from FJI's plant to Chicago's distribution points. CHICAGO expressly accepts
all responsibility for the proper shipping and handling of the products from
FJI's plant to point of sale.
                  B. CHICAGO will place orders for products in accordance with
FJI's promulgated procedures, which FJI shall maintain in conformity with
industry standards.
                  C. CHICAGO shall order its fresh citrus products exclusively
from FJI on a year round basis; provided, however, if FJI does not have an
ownership interest with a manufacturing plant in the western region, CHICAGO
shall have the right to order its fresh juice from other sources during the
months of August 1 thru November 30.
                  D. CHICAGO agrees to consistently label all products handled,
with one label identified by CHICAGO, as long as this agreement is in effect,
whether or not its purchases are made from the FJI plant. FJI may agree to
allow more than one label.
         8. INSURANCE: FJI acknowledges that it has general and product
liability coverage in a minimum amount of $1 million / $1 million and shall
include CHICAGO as a named insured on its policy. A certificate to this effect
will be forwarded to CHICAGO within fifteen (15) days of signing this
Agreement.
         9. RISK OF LOSS: Risk of Loss for damage to or loss of product passes
from FJI to CHICAGO upon the transfer of delivery of possession to CHICAGO or
its assigned carriers


<PAGE>



provided that the product meets specifications of Paragraphs 7B and 7C when
delivered to CHICAGO.
         10. ADDITIONAL RIGHTS OF FJI: In the event CHICAGO sells its stock or
assets to a third party, other than a sale or transfer of stock or assets to
family members, FJI shall have the right of first refusal to purchase CHICAGO
at the same price and terms. CHICAGO shall give FJI thirty (30) days written
notice of its intent to sell and FJI shall have thirty (30) days from receipt
of notice to give CHICAGO written notice of FJI's intent to exercise this
option. In the event FJI fails to give CHICAGO timely written notice of its
intent to exercise its option, it shall be conclusively presumed that FJI has
waived its option to purchase CHICAGO.
         Notwithstanding any other provision herein, if CHICAGO is sold to a
third party, other than family members, and FJI does not exercise its option,
then this Agreement shall terminate on the earlier of the end of the term
hereunder (or any renewal under Paragraph 1 hereof) or three (3) years after
the closing date on the sale of CHICAGO.
         11. ACTS CONSTITUTING DEFAULT OF CONTRACT:
                  A. If either party should be declared insolvent or file
bankruptcy or be involuntarily placed into receivership, this Agreement shall
be considered terminated.
                  B. If FJI, its successors or assigns, allows any of its fresh
squeezed product to be distributed, by any entity other than CHICAGO, in any
territory set forth in paragraph 2 of this agreement or to the customers on
Schedule A annexed hereto then FJI shall be in breach of this agreement.
                  C. Any breach of any covenant or obligation of this
Agreement.




<PAGE>



         12. REMEDIES:
                  A. If a party in breach of the terms of this Agreement fails
to correct the deficiency within twenty (20) days of written notice thereof,
with the exception of a breach in the payment terms which must be cured within
five (5) days of receipt of written notice, the other party shall have the
option to continue this Agreement or, to declare the contract terminated.
                  B. Nothing contained herein, however, shall prevent either
party from bringing a claim against the other for breach of contract or
exercising all legal rights resultant therefrom.
                  C. In the event FJI fails to correct a breach of paragraph
llB within twenty (20) days of receipt of written notice, and provided CHICAGO
prevails in any such action, FJI shall be responsible to pay all reasonable
attorney's fees and costs associated with any negotiation, arbitration or
litigation incurred by CHICAGO in enforcing this Agreement.
                  D. FJI recognizes that a breach of Paragraph llB would cause
irreparable harm to CHICAGO for which damages would be difficult to calculate,
accordingly FJI agrees to the entry of injunctive relief in the event it
breaches Paragraph llB.
         13. LAW GOVERNING: This Agreement shall be governed by the laws of the
State of Illinois and any dispute or controversies arising in connection with
it shall be resolved in accordance with those laws and under the rules for
commercial arbitration of the American Arbitration Association.
         14. JURISDICTION: In the event of an alleged breach of paragraphs 4,
6D or llB of this agreement, the parties agree that jurisdiction shall be in
the Circuit Court of Cook County, Illinois. In the event of an alleged breach
of any other provision jurisdiction shall be in the State of Florida.


<PAGE>



         15. NOTICE: Any notice required under the terms of this Agreement
shall be addressed as follows:
                  As to CHICAGO               Brian Duffy
                                              550 Clayton Ct.
                                              Wood Dale, IL  60191

                  As to THE FRESH JUICE       Steven Smith
                  COMPANY, INC.               350 Northern Boulevard
                                              Great Neck, New York 11021

         16. ENTIRE UNDERSTANDING: The above terms constitute the entire
understanding of the parties. This contract may only be amended by written
agreement of the parties, signed by both parties and witnessed in terms
identical to this original contract. All notices herein shall be by registered
or certified mail.

ATTEST:                             NATURAL JUICE COMPANY OF CHICAGO
                                    Wood Dale, IL

_______________________________     By:             /s/ Brian Duffy
                                          ---------------------------------
                                    Name:             Brian Duffy
_______________________________     Its:              President


ATTEST:                             THE FRESH JUICE COMPANY, INC.
                                    a Delaware corporation

_______________________________     By:           /s/ Steven Smith
                                           --------------------------------- 
                                    Name:             Steven Smith
_______________________________     Its:              President






<PAGE>


                                                    APPENDIX A


A. LOPRESTI & SONS                         CLEAR SPRINGS LABEL
CLEVELAND OHIO

D. CANALE                                  CLEAR SPRINGS LABEL
MEMPHIS TENNESSEE

MEM CORPORATION                            ULTIMATE JUICE LABEL
COLUMBUS OHIO

MELODY FARMS                               NATURAL JUICE LABEL
LIVONIA MICHIGAN

PIAZZA PRODUCE                             NATURAL JUICE LABEL
INDIANAPOLIS INDIANA

SOUTHERN BELLE DAIRY                       CLEAR SPRINGS LABEL
GOODLETTSVILLE TENNESSEE




<PAGE>
                                                          EXHIBIT 10.33

                               AGREEMENT OF LEASE

         AGREEMENT made as of this 24th day of November, 1997, by and between
280 WILSON AVENUE ASSOCIATES, L.L.C., A LIMITED LIABILITY COMPANY OF THE STATE
OF NEW JERSEY, with offices at c/o Pantheon Properties, 110 East 59th Street,
New York, New York 10022, hereinafter called "Landlord", and THE FRESH JUICE
COMPANY OF NEW YORK, INC., A CORPORATION OF THE STATE OF NEW JERSEY, with
offices at 35 Walnut Avenue, Suite 4, Clark, New Jersey 07066, hereinafter
called "Tenant".

         FOR AND IN CONSIDERATION of the mutual covenants herein contained, the
parties hereto do hereby agree as follows:

1. The following terms are incorporated by reference into this Agreement:

         (a)      NAME AND ADDRESS OF LANDLORD:

                  280 Wilson Avenue Associates, L.L.C.,
                  a Limited Liability Company of the State of New Jersey.

         (b)       NAME AND ADDRESS OF TENANT:

                  The Fresh Juice Company of New York, Inc., a corporation of
                  the State of New Jersey.

         (c)      DESCRIPTION OF PREMISES:

                  A portion of premises in a building located at 280 Wilson
                  Avenue, Newark, New Jersey, all as more particularly
                  designated and described on the attached diagram as set forth
                  herein.

         (d)      TERM OF LEASE:

                  To commence on the commencement date as defined in paragraph
                  3B and to terminate on August 31, 2007.

         (e)      FIXED RENTAL:

                  Tenant shall pay to the Landlord as annual basic rent for the
                  demised premises commencing on January 15, 1998 to and
                  through December 31, 2002 the annual sum of ONE HUNDRED SIXTY
                  THOUSAND NINE HUNDRED THIRTY EIGHTY AND NO/100($160,938.00)
                  DOLLARS payable in equal monthly



<PAGE>



                  installments of THIRTEEN THOUSAND FOUR HUNDRED ELEVEN AND
                  NO/100 ($13,411.50) DOLLARS.

                  Tenant shall pay to the Landlord as annual basic rent for the
                  demised premises from and after January 1,2003 the annual
                  basic rent of ONE HUNDRED EIGHTY SEVEN THOUSAND SEVEN HUNDRED
                  SIXTY ONE AND NO/100 ($187,761.00) DOLLARS payable in equal
                  monthly installments of FIFTEEN THOUSAND SIX HUNDRED
                  FORTY-SIX AND 75/100 ($15,646.75) DOLLARS.

         (f)      TENANT'S SHARE:

                  32.98%

         (g)      BROKER:

                  Pantheon Properties, Inc. and SBWE, Inc.

         (h)      SECURITY DEPOSIT:

                  The sum of $30,000.00

         (i)      EXPENSE RENT:

                  Tenant shall pay the Landlord as additional rent, the
                  Tenant's share of expense rent as provided in Article 5.

         (j)      TENANT'S STANDARD INDUSTRIAL CLASSIFICATION NUMBER
                  ("SIC"):

                   2033

         (k)      TENANT'S LEASED AREA:

                  Approximately 26,823 square feet subject to measurement as
                  provided in Paragraph 4

2. DESCRIPTION OF PREMISES. The Landlord set forth in Paragraph 1(a)above
hereby leases to the Tenant set forth in Paragraph 1(b) above and theTenant
hereby hires from the Landlord the space set forth in Paragraph 1(c) above
(hereinafter called the "Premises" or the "Demised Premises).




<PAGE>



3.       A. COMPLETION. The Landlord will complete the premises substantially
         in accordance with the plans and specifications. Landlord shall
         undertake work and shall complete the Premises and deliver the same to
         the Tenant no sooner than thirty (30) days from the date Landlord
         obtains a building permit and no later than one hundred twenty (120)
         days from that date, provided however, that said time of completion
         shall be extended by any delay occasioned by scarcity of materials,
         installation of improvements requested by Tenant, approval of plans by
         Tenant, strikes, labor disputes, weather conditions which inhibit
         construction, fires or other casualties, governmental restrictions and
         regulations, delays in transportation and other construction delays
         beyond the reasonable control of the Landlord. In the event the
         completion date is extended by reason of any of the foregoing events
         occurring, then such completion date shall be extended only by a
         period of time equal to the time lost due to the occurrence of any of
         the foregoing events. For purposes of this paragraph, if Tenant should
         elect to cancel for failure to complete on time, it shall give written
         notice of such cancellation to Landlord within ten (10) days from the
         date such completion, as extended by force majeure, shall have been
         required under the terms of this Lease. Failure to notify Landlord
         within said timeperiod shall constitute a waiver of the right of
         cancellation. In the event thisLease is terminated, then, neither
         party shall have any liability to the other,except, the return to the
         Tenant of prepaid rent and the security deposit.

         If Landlord constructs office area or areas in excess of 3,800 square
         feet for Tenant, such additional construction shall be at Tenant's
         expense, and shall be charged to Tenant at the cost of $35 per square
         foot for all square footage in excess of 3,800 square feet. The
         specification for thework, materials, quality and color of the
         construction shall be pursuant to Landlord's Standard Construction
         Criteria. Tenant shall pay such cost to Landlord at the rate of
         4.16667% of such cost, monthly, commencing February 1,1998 and on the
         first day of each month thereafter for the ensuing twenty-three
         months. By way of example if the office area is 4,800 square feet,
         then, Tenant will owe to Landlord the sum of $35,000 payable $1,458.33
         per month for twenty-four months commencing February 1, 1998 and each
         month thereafter until the sum of $35,000 is paid to Landlord by
         Tenant. Such payment and obligation shall be considered additional
         rent.

         B. COMMENCEMENT DATE. Tenant's occupancy and the commencement date of
         this Lease shall be deemed to have begun on the "Date of
         Completion"which is hereby defined to mean the day of the month on
         which a temporary or final certificate of occupancy shall be issued,
         or upon earlier occupancy by theTenant. Landlord shall give to Tenant
         verbal notification of the issuance of the Certificate of Occupancy
         and shall confirm its verbal notification to Tenant subsequently, by a
         writing, acknowledging the prior verbal notification, and shall
         furnish to Tenant, a copy of, the Certificate of Occupancy as and when
         issued.




<PAGE>



         C. TERM. The term of the Lease shall commence on thecommencement date
         and shall terminate as set forth in Paragraph 21(d) above, unless
         sooner terminated as this Lease otherwise provides.

         D. LICENSE. Landlord hereby grants to Tenant a revocableLicense for
         Tenant to enter the Premises prior to the Commencement Date for
         thefollowing purposes: (I) installing telephones, racking, and similar
         activitiesin preparation for Tenant's occupancy; and (II) storage of
         non-refrigeratedproduct in the "cooler space". Tenant shall not
         interfere with Landlord's workand this License may be terminated by
         Landlord at any time prior to theCommencement Date of the Lease. In
         consideration of Landlord permitting Tenantto exercise this license,
         Tenant shall agree in writing that the provisions ofSections 17, 18,
         19 and 20 hereof shall be in effect and binding on Tenant, asof the
         first day Tenant wishes to exercise or use the revocable license
         hereingranted.

         E. Landlord agrees that Landlord will use best efforts to
         makeavailable to Tenant the existing cooler/freezer area on or about
         January 1,1998. Tenant, from and after the date Landlord advises
         Tenant of theavailability of the cooler/freezer space, if such date is
         prior to thecommencement date of the Lease, then, Tenant shall be
         responsible for utilitiesand Tenant's share of real property taxes. If
         Tenant avails itself of theability to use the cooler/freezer space as
         aforesaid, then, fixed rental andexpense rent shall commence as of
         January 15, 1998. If Tenant does not availitself of the use of the
         cooler/freezer space and Landlord fails to obtain aCertificate of
         Occupancy by January 1, 1998, then, each day thereafter that lapses
         until the earlier of (i) the issuance of a Certificate of Occupancy
         or(ii) Tenant taking possession of any part of the Premises, the date
         of January15, 1998 for the commencement of a payment of fixed rental
         as provided by Paragraph 1(e) shall be extended day for day until the
         earlier of the issuance of the issuance of a Certificate of Occupancy
         or, Tenant using the Premises.

4. FIXED RENTAL. As fixed rental, the Tenant shall pay to the Landlord at the
address set forth in Paragraph 1(a) above, or to such other person or at such
other place as the Landlord may from time to time designate, without previous
demand therefor and without counterclaim, deduction or set-off, the sum set
forth in Paragraph 1 (e) above, which sum shall be payable in equal monthly
installments as set forth in Paragraph 1(e) above in advance on the first day
of the month during the term of the Lease, except the first month's rent and
estimated expense rent shall be paid upon the execution hereof. Whenever the
rent as hereinabove set forth is stated as an annual rent and if there shall be
less than twelve (12) months in any year, the rate therein referred to shall be
the "annualized rate." The rental of paragraph 1(e) is computed on the basis of
the Premises having 26,823 square feet. Either Landlord or Tenant shall have
the right, during the first 30 days of the Lease, to measure the Demised
Premises, and if the Demised Premises so measured is more or less than 26,823
square feet, then the rent and Tenant's Share shall be adjusted proportionately
to reflect the plus or minus. The Premises shall be measured by measuring from
the exterior portion of the outside wall of the building to center line of
interior demising walls.



<PAGE>



5. EXPENSE RENT. Tenant shall pay as additional rent during the term Tenant's
share (as per Paragraph 1(f)) of the operating expenses (as hereinafter
defined) of the property for each calendar year during the term of the lease.
The term "expense rent" or "expenses" shall mean all reasonable costs incurred
by Landlord in connection with the operation and maintenance of the entire
parcel of land and improvements thereon of which the Premises are a part (all
of which is hereinafter called the "Property") but excluding interest or
amortization payments of any mortgage, but including but not limited to real
estate taxes, common area expenses, common utility expenses, repair and
maintenance expenses and insurance expenses.

Landlord agrees, that it will exercise good faith, in undertaking its
responsibilities under this Article 5, so that, any repair, replacement or
addition will be undertaken, only if, Landlord believes such repair,
replacement or addition will, be reasonably necessary and of such nature as
would be undertaken by another professional landlord under similar
circumstances.

All payments Tenant is required to make pursuant to this Lease shall constitute
additional rent and if Tenant defaults in any such payments so as to create an
event of default (as hereinafter defined), Landlord shall have(in addition to
any rights and remedies granted hereby) all rights and remedies provided by law
for nonpayment of rent.

         (i) REAL ESTATE TAXES shall include any tax or assessment levied,
         assessed or imposed anytime by any governmental authority upon or
         against the Property or any part thereof. Such terms shall also
         include any assessment for public improvement imposed against the
         Property during the term of the Lease. There shall not be included in
         the foregoing definition any franchise, corporate, estate, inheritance
         or transfer tax of Landlord, or any income, profits or revenue tax;
         provided, however, that if at any time during the term of this Lease a
         tax on rents is assessed against Landlord or the basic rent, as a
         substitution in whole or in part for taxes assessed by the State of
         New Jersey or political subdivision on land or buildings, such tax
         shall be deemed to be included within the amount which the Tenant is
         required to pay under this Article. Landlord agrees, at Tenant's
         expense, upon Tenant's request to initiate a tax appeal.

         (ii) COMMON AREA EXPENSES shall include all costs and expenses
         reasonably incurred by Landlord for operating, maintaining, repairing,
         and/or replacing any and all, or any part of the common area (or any
         installation therein, thereon, there- under or thereover) including
         but not limited to parking areas, sidewalks, curbs, grounds, outside
         architectural lighting, on site water lines, electric lines, gas
         lines, sanitary sewer lines and storm water lines, and the total costs
         and expenses incurred by Landlord for security guard service, if any
         landscaping and the removal of snow, ice and debris. If a replacement
         of a capital nature is required, and if the replacement would cost
         more than Ten Thousand Dollars ($10,000.00), in such instance, the
         replacement shall be amortized and charged as a common area expense by
         prorating the cost thereof over a ten (10) year useful life. Landlord
         shall have the right on its own, or, upon the request of any tenant of



<PAGE>



         the building to institute a pest control service on a regular basis,
         monthly or as often as so determined, in order, to keep the premises
         free of vermin.

         (iii) COMMON UTILITY EXPENSES shall include all costs and expenses
         incurred by Landlord for water, sewer, gas and electricity and other
         utility charges for utilities servicing the common areas and also
         standby sprinkler charges.

         (iv) REPAIR AND MAINTENANCE EXPENSES shall include allcosts and
         expenses incurred by Landlord for replacement, repair and
         maintenanceof all or any part of the entire parcel of land and
         improvements of which thePremises are a part (including the roof,
         roofdeck, outside walls & concretefloor) of which the Demised Premises
         forms a part, except, any portion of thebuilding which is not
         otherwise the obligation to repair of any Tenant of thebuilding. If
         the entire roof of the building in which the Demised Premises
         islocated has to be replaced, then, such replacement shall be at
         Landlord'sexpense if it occurs during the first ten (10) years of the
         term. Any partialreplacement of the roof, or any subsequent entire
         replacement of the roof shallbe common area expense and amortized as
         otherwise provided in this subparagraph.If, a repair to the concrete
         floor is solely due to the acts of another Tenant,or, the replacement
         or repair of the roof is due to the acts of another Tenant,then, such
         Tenant shall be charged for the cost of repair of the floor or roofas
         the case may be. Landlord agrees that it will enforce any roof
         warranties itmay receive from the roofer at such time as the roof is
         re-roofed.

         (v) INSURANCE EXPENSE shall include all costs andexpense incurred by
         Landlord for Liability and Casualty Insurance as Landlordmay from time
         to time carry for Landlord's benefit on the property or
         insuringLandlord's interest therein.

         Operating expenses shall be determined on the accrual basis
         inaccordance with generally accepted accounting principles which shall
         beconsistently applied.

         Tenant shall pay its Expense Rent in full no later than ten(10) days
         after notice by Landlord of the amount thereof. If requested
         byLandlord, Tenant shall pay its Expense Rent in twelve (12) monthly
         installmentson the first day of each month on an estimated basis as
         determined by Landlord.Any amount paid by Tenant which exceeds the
         actual amount due shall be creditedto the next succeeding payments due
         pursuant hereto. If Tenant has paid lessthan the actual amount due,
         Tenant shall pay the difference to Landlord withinten (10) days after
         receipt of Landlord's request therefor. During the first andlast years
         of the term, the amount payable by Tenant hereunder shall be
         proratedfor the fraction of the calendar year included in the term. As
         to the ExpenseRent, there shall be a charge for a management fee added
         monthly thereto of asum equal to 3.5% of the fixed rental payable by
         Tenant pursuant to Paragraph1(e) to cover Landlord's administrative
         overhead. The Management Fee shall befair and reasonable and
         consistent with management fees incurred in managingbuildings of
         similar size and use. Tenant



<PAGE>



         shall have the right at Tenant'sexpense during the first ninety (90)
         days of each calendar year to auditoperating expense items for the
         immediately preceding calendar year. Such auditshall be as to bills
         and proof of payment.

6. SECURITY DEPOSIT. Tenant has deposited with Landlord on the signingof this
Lease the sum set forth in Paragraph 1(h) above as security for theperformance
of Tenant's obligations under this Lease. Landlord shall have theright to apply
any part or all of said security deposit to remedy any default ofTenant
hereunder, including, but not limited to payment of any fixed rent,additional
rent, service fees, or other debts of Tenant due to Landlord, repairof all
damage to the Premises or repair or replacement of damage to otherproperty of
Landlord caused by Tenant, or any of its agents, employees, inviteesor
licensees, or expenses of rerenting and redecorating the Premises in theevent
Tenant vacates October 31, 1997 same prior to the expiration of the term. If
Landlord applies any part of saidsecurity deposit to remedy any default of
Tenant, Tenant shall, upon demand,deposit with Landlord the amount so applied
so that Landlord shall have the fulldeposit on hand at all times during the
term of this Lease. Provided that theTenant has fully and faithfully complied
with all the terms and conditions ofthis Lease, Landlord shall return the said
security deposit to Tenant on thelatter of the date set forth for the
expiration of the term of this Lease orsixty (60) days after the surrender of
the Premises by Tenant. Landlord maydeliver the security deposit to the
purchaser or other transferee of theLandlord's interest in the Premises in the
event that such interest is sold orotherwise transferred and thereupon Landlord
shall be discharged from anyfurther liability with respect to said security
deposit. Landlord shall creditto the security deposit an interest factor, equal
to three percent. Suchinterest factor shall be simple interest, and shall not
earn interest on theinterest. The interest factor shall be paid to tenant upon
termination of thelease and tenants satisfying all of its obligations
hereunder.

7. USE. The Tenant shall use and occupy the Demised Premises foroffices,
storage, warehousing, distribution and refrigeration of food productsor food
processing and for no other purposes. Such permitted uses are furthersubject
that they shall be consistent with the Certificate of Occupancy to beissued.
Such Certificate of Occupancy so issued, shall not prohibit the usesotherwise
described in the first sentence of this Section 7. Such permitted usesshall not
permit or cause any odor, sound, vibration, effluent, pollution orother
condition that is either in Landlord's opinion or by law, noxious oroffensive.
It being a consideration of this Lease that the use of the premisesshall be
limited to those uses as otherwise hereinbefore specified and Tenantmay not use
the premises for manufacturing or for retail sales. The Tenant shallnot permit
the stacking of merchandise or materials against the walls so as tocreate a
load or weight factor upon the walls or to tie in Tenant's rackingsystems with
such walls, nor shall Tenant permit the hanging of equipment from(or otherwise
loading) the roof or structural members of the building withoutthe express
written consent of the Landlord. The Tenant shall not use or occupyor permit
the Demised Premises to be used or occupied, nor do or permit anythingto be
done in or on the Demised Property, in a manner which will in any wayviolate
any Certificate of Occupancy affecting the Demised Premises, or makevoid or
voidable any insurance then in force with respect thereto, or which willmake it
impossible to obtain fire, casualty or other insurance at



<PAGE>



regular rates,or which will cause or be likely to cause structural damage to
the Building orany part thereof, or which will constitute a public or private
nuisance, orwhich would adversely affect the then value thereof, and shall not
use or occupyor permit the Demised Premises to be used or occupied in any
manner which willviolate any present or future laws or regulations of any
governmental authority.Tenant shall, at Tenant's sole cost and expense, take
all actions, including anyrequired alterations necessary, to comply with all
present or future laws orregulations, including the Americans With Disabilities
Act of 1990 ("ADA") whichshall impose any violation, order or duty upon
Landlord or Tenant arising from or in connection with Tenant's occupancy, use
of manner of use of the Premises(including such use that constitutes a "place
of accommodation" under the ADA. At no time during this Lease may Tenant store
upon the premises hazardous substances as that term may be defined from time to
time by the New Jersey Department of Environmental Protection or by the Federal
Environmental Protection Agency pursuant to Section 311 of the "Federal Water
Pollution Act, amendments of 1972" (33 U.S.C. Section 1321) and the list of
toxic pollutants designated by Congress or the Environmental Protection Agency
pursuant to Section 307 of that Act (33 U.S.C. Section 1317).Nothing herein
contained shall be deemed or construed to constitute a representation or
guaranty by the Landlord that any specific business may be conducted in the
Demised Premises or is lawful under the certificate of occupancy.

         Landlord agrees with Tenant that during the term of this
         Lease(including any extension term), it will not enter into a lease
         with another tenant wherein, the use of such tenant as otherwise
         expressed in the Lease would be for a purpose that would be by its
         very nature constitute a material interference with the preparation,
         distribution, storage, warehousing or refrigeration of food products.


8.       REPAIRS.

                  A. Tenant shall keep, replace and maintain in good order,
         condition and repair the premises and each and every part thereof
         (except for repairs specifically required of Landlord pursuant to
         subparagraph (c) of this Paragraph 8) including, without limitation,
         refrigeration and cooling units, compressors and auxiliary equipment,
         any air conditioning units and systems, heating units and systems,
         plumbing units and systems; sprinkler systems; electrical systems;
         equipment; facilities and fixtures. The aforesaid obligation of Tenant
         shall also include, without limitation, all necessary painting and
         decorating and the replacement of any glass which may be damaged or
         broken. Notwithstanding the foregoing, all damage or injury to the
         Premises or to any other part of the Property or to its fixtures or
         appurtenances, whether requiring structural or non-structural repairs,
         caused by the negligence or improper conduct of Tenant or its
         employees, invitees, licensees or agents, shall be repaired promptly
         by Tenant at its sole cost and expense. If Tenant refuses or neglects
         to make such repairs or fails to diligently prosecute the same to
         completion within fifteen (15) days after written notice from Landlord
         to Tenant of the need therefor, Landlord may make such repairs at the
         expense



<PAGE>



         of Tenant and such expense shall be collectible as additional rent
         together with a service fee, as provided in Paragraph 23 hereof, if
         Tenant shall fail to make such payment promptly.

                  B. Tenant shall obtain a maintenance contract for the
         heating, ventilation and air conditioning systems in the building and,
         similar contracts for the refrigeration and cooling units, compressors
         and auxiliary equipment, any air conditioning units and systems,
         heating units and systems, plumbing units and systems; sprinkler
         systems; electrical systems; equipment; facilities and fixtures. Such
         contract shall provide for semi-annual maintenance of the systems, and
         copies of the maintenance agreement shall be submitted to Landlord,
         together with an annual report of the maintenance company as to the
         condition and repairs made to the systems. The firm or person
         maintaining the refrigeration and cooling units, compressors and
         auxiliary equipment, and systems, shall be a person who is certified
         and licensed to service refrigerating equipment as such certification
         or license may be required by law or any governmental agency and in
         accordance with the manufacturer specifications.

                  C. Landlord shall keep, replace and maintain in good order
         and condition and repair common areas and the roof, roofdeck, outside
         walls and concrete floors, subject, however, the cost of same to
         theextent applicable shall be paid by the Tenant, as the Tenant's
         proportionateshare, pursuant to the provisions of Para.5 hereof.

                  D. On the commencement date of the Lease, all of the
         plumbing,electrical, heating, refrigeration systems and refrigeration
         equipment, and airconditioning equipment, shall be in good working
         order. Tenant has accepted thecapacity of the refrigeration equipment,
         and, landlord is not responsible forthe refrigeration equipment being
         adequate for the needs of the Tenant. Thisdetermination as to the
         adequacy of the equipment and its cooling capacity, hasbeen accepted
         and/or waived by Tenant.

9.       ASSIGNING AND SUBLETTING.

                  A. Tenant covenants and agrees for Tenant and its
         successors,assigns, and legal representatives that neither this Lease
         nor the term andestate hereby granted, nor any part hereof or thereof,
         will be assigned,mortgaged, pledged, encumbered or otherwise
         transferred (whether voluntarily,involuntarily, by operation of law,
         or otherwise), and that neither the DemisedPremises, nor any part
         thereof, will be encumbered in any manner by reason ofany act or
         omission on the part of Tenant, or will be used or occupied,
         orpermitted to be used or occupied, or utilized for desk space or for
         mailingprivileges or as a concession, by anyone other than Tenant, or
         for any purposeother than as hereinbefore set forth, or will be
         sublet, without the priorwritten consent of Landlord in every case;
         provided, however, that, if Tenant isa corporation, the assignment or
         transfer of this Lease, and the term and estatehereby granted, to any
         corporation into which Tenant is merged (such corporationbeing
         hereinafter in this Article called "Assignee") or



<PAGE>



         to an affiliate orsubsidiary of Tenant or to principals of Tenant
         without the prior writtenconsent of Landlord shall not be deemed to be
         prohibited hereby if, and upon theexpress condition that, Assignee
         shall promptly execute, acknowledge, anddeliver to Landlord an
         agreement in form and substance satisfactory to Landlordwhereby
         Assignee shall assume and agree to perform and to be personally bound
         byand upon, all the covenants, agreements, terms, provisions, and
         conditions setforth in this Lease on the part of Tenant to be
         performed, so that the Assigneeshall assume jointly and severally with
         the Assignor the performance of Tenant'sobligations hereunder, and
         whereby Assignee shall expressly agree that theprovisions of this
         Article shall, notwithstanding such assignment or transfer,continue to
         be binding upon it with respect to all future assignments andtransfers
         and provided such Assignee shall prove to the satisfaction of
         Landlordthat its net worth is at least equal to that of Tenant as of
         the date hereof.

                  B. Notwithstanding anything hereinabove contained in
         subparagraph A of this Paragraph 9, in the event Tenant desires
         Landlord's consent to an assignment or subletting of all or any part
         of the Demised Premises, Tenant, by notice in writing, (i) shall
         notify Landlord of the name and SIC number of the proposed assignee or
         subtenant, such information as to the proposed assignee's or
         subtenant's proposed use and financial responsibility and standing as
         Landlord may require, and a copy of the proposed assignment or
         sublease executed by all parties; and (ii) shall offer to vacate the
         space covered by the proposed area to be subleased or the entire
         Demised Premises in the event of an assignment (as the case may be)
         and to surrender the same to Landlord as of a date (the "Surrender
         Date") specified in said offer that shall be the last day of any
         calendar month during the term hereof, provided, however, that the
         Surrender Date shall not be earlier than the date occurring 120 days
         after the giving of such notice nor be later than the effective date
         of the proposed assignment or the commencement date of the term of the
         proposed sublease. Landlord may accept such offer in writing by notice
         to Tenant given within sixty (60) days after the receipt of such
         notice from Tenant. If, Landlord accepts such offer, Tenant shall
         surrender to landlord, effective as of the Surrender Date, all
         Tenant's right, title, and interest in and to the portion of the
         Demised Premises covered by the proposed sublease, or, if Tenant
         proposes to sublet the entire Demised Premises, or assign this Lease,
         all Tenant's right, title and interest in and to the entire Demised
         Premises. In the event of such surrender by Tenant of a portion of the
         Demised Premises, then, effective as of the date immediately following
         the Surrender Date, the Basic Rent shall be reduced by an amount equal
         to that portion of the Basic Rent that is allocable to the space so
         surrendered, and the Additional Rent shall be equitably adjusted. If
         the entire premises be so surrendered by Tenant, this Lease shall be
         canceled and terminated as of the Surrender Date with the same force
         and effect as if the Surrender Date were the date hereinbefore
         specified for the expiration of the full term of this Lease.

         In the event of any such surrender by Tenant of the Demised Premises
         or a portion thereof, Landlord and Tenant shall, at the request of
         either party, execute and deliver an agreement in recordable form to
         the effect(s) hereinbefore stated.



<PAGE>



                  C. In the event Landlord does not accept such offer of Tenant
         referred to in subparagraph (B) of this Paragraph 9, Landlord
         covenants not to unreasonably withhold its consent to such proposed
         assignment or subletting by tenant of such space to the proposed
         assignee or subtenant on said covenants, agreements, terms,
         provisions, and conditions set forth in the notice to Landlord
         referred to in clause (i) of the first sentence of subparagraph (B) of
         this Paragraph 9; provided, however, that Landlord shall not in any
         event be obligated to consent to any such proposed assignment or
         subletting unless:

                           (i) The use of the proposed assignee or subtenant
                  is(a) for warehousing of products which are non-hazardous and
                  are not "toxic pollutants", (b) does not violate any of the
                  negative covenants as to use as contained in this Lease (c)
                  is in keeping with the then standards of the Landlord as to
                  use of the Building and (d) does not violate any negative
                  covenants as to use contained in any other Lease made between
                  Landlord and other Tenants of the Building;

                           (ii) The proposed assignee or subtenant is a
                  reputable party;

                           (iii) There shall be no default by Tenant under any
                  of the terms, covenants, and conditions of this Lease at the
                  time that Landlord's consent to any such assignment or
                  subletting is requested and on the effective date of the
                  assignment or the proposed sublease;

                           (iv) Tenant shall reimburse Landlord for any
                  reasonable expenses that may be incurred by Landlord in
                  connection with the proposed assignment or sublease,
                  including without limitation the reasonable costs of making
                  investigations as to the acceptability of a proposed assignee
                  or subtenant and reasonable legal expenses incurred in
                  connection with the granting of any requested consent to the
                  assignment or sublease;

                           (v) Such permitted assignment shall be conditioned
                  upon Tenant's delivery to Landlord of an executed instrument
                  of assignment(wherein the assignee assumes, jointly and
                  severally with Tenant, the performance of Tenant's
                  obligations hereunder).

                           (vi) Such permitted sublease shall be conditioned
                  upon Tenant's delivery to Landlord of an executed instrument
                  of sublease (wherein Tenant and such sublessee agree that
                  such sublease is subject to the Lease and such sublessee
                  agrees that, if the Lease is terminated because of Tenant's
                  default, such sublessee shall, at Landlord's option, attorn
                  to Landlord).

                           (vii) Tenant shall at Tenant's own expense first
                  comply with ISRA and fulfill all of Tenant's environmental
                  obligations under this Lease which also arise upon
                  termination of Tenant's Lease term. If this condition shall
                  not be satisfied,



<PAGE>



         then Landlord shall have the right, to withhold consent to a sublease
         or assignment.

                  D. Each subletting pursuant to this Paragraph 9 shall be
         subject to all the covenants, agreements, terms, provisions, and
         conditions contained in this Lease. Tenant covenants and agrees that,
         notwithstanding such assignment or any such subletting to any
         subtenant and/or acceptance of Basic Rent or Additional Rent by
         Landlord from any subtenant, Tenant shall and will remain fully liable
         for the payment of the Basic Rent and Additional Rent due and to
         become due hereunder and for the performance of all the covenants,
         agreements, terms, provisions, and conditions contained in this Lease
         on the part of Tenant to be performed. Tenant further covenants and
         agrees that, notwithstanding any such assignment or subletting, no
         other and further assignment, underletting, or subletting of the
         Demised Premises or any part thereof shall or will be made except upon
         compliance with the subject to the provisions of this Paragraph 9.
         Tenant shall promptly furnish to Landlord a copy of each such
         sublease.

                  E. If this Lease be assigned, or if the Demised Premises or
         any part thereof be sublet or occupied by anybody other than Tenant,
         Landlord may, after default by Tenant, collect rent from the assignee,
         subtenant, or occupant, and apply the net amount collected to the rent
         herein reserved, but no such assignment, subletting, occupancy, or
         collection shall be deemed a waiver by Landlord of any of Tenant's
         covenants contained in this Article or the acceptance of the assignee,
         subtenant, or occupant as Tenant, or a release of Tenant from the
         further performance by Tenant of covenants on the part of Tenant
         herein contained.

                  F. If for any assignment or sublease, Tenant receives rent or
         other consideration, either initially, or over the term of the
         assignment or sublease, in excess of the rent called for hereunder, or
         in the case of the sublease of a portion of the Demised Premises, in
         excess of such rent fairly allocable to such portion, after
         appropriate adjustment to assure that all other payments called for
         hereunder are appropriately taken into account, Tenant shall pay the
         Landlord, as additional rent hereunder, one-half (1/2) of the excess
         of each such payment of rent or other consideration received by Tenant
         promptly after its receipt. In computing the excess, for determination
         of the one-half(1/2) to be paid to Landlord, such excess shall be
         adjusted by deduction to reflect payments made by Tenant for its
         reasonable attorneys fees, brokerage fees and alterations incurred to
         effectuate the sublease or assignment. The consideration received by
         Tenant pursuant to the sale of its business shall not be considered
         "consideration" as defined in this paragraph.

10.      CONFORM TO LAW. Tenant shall, at its own expense, in the use and
         occupancy of the Premises, observe and comply with all laws, orders,
         regulations of the federal, state and municipal governments, or any of
         their departments, and if any of the foregoing requires that an
         alteration, addition or other change be made to the demised premises
         then, Tenant



<PAGE>



         will make such alteration, addition or change and bear all expense
         connected therewith.

11.      TENANT'S COMPLIANCE WITH ENVIRONMENTAL LAWS. Tenant agrees, that under
         all circumstances, Tenant shall comply with all federal, state and
         local laws, ordinances, rules and regulations which are applicable, as
         to the conduction Tenant's business as it relates, to the environment,
         including but not limited to, spillage, pollution, and storage. Tenant
         agrees, that Tenant upon the request of Landlord from time to time
         shall file such notices, declarations and obtain such permits as may
         be necessary and as may be required by law, from the appropriate
         government agency, that has jurisdiction over the premises, and/or
         Tenant's business. Tenant shall at Tenant's own expense comply with
         the Industrial Site Recovery Act ("ISRA"), N.J.S.A. 13:1K-6, et seq.,
         and the regulations promulgated thereunder and any successor
         legislation and regulations. Tenant shall at Tenant's own expense make
         all submissions to, provide all information to and comply with all
         requirements of the New Jersey Department of Environmental Protection
         and Energy or its successor ("DEPE"). The Tenant's obligations shall
         arise if there is any closing, terminating or transferring of
         operations of an industrial establishment at the premises pursuant to
         ISRA, whether triggered by Landlord or Tenant. Tenant shall commence
         its submission to the DEPE in anticipation of the end of the Lease
         Term no later than six (6) months prior the expiration of the Lease
         Term. Tenant agrees it will supply copies of all written or oral
         communications by or between it and any governmental agency in
         reference to the foregoing to Landlord. Should DEPE determine that a
         Remedial Action Work Plan be prepared and that a clean-up be
         undertaken because of a spill or discharge of a hazardous substance or
         waste at the Premises which occurred during the term of the Lease,
         Tenant shall, at Tenant's own expense promptly prepare and submit the
         required plan and financial assurances and shall promptly carry out
         the approved plan. At no expense to Landlord, Tenant shall promptly
         provide all information requested by Landlord or DEPE for preparation
         of a non-applicability affidavit, de minimis quantity exemption
         application, limited conveyance application or other submission and
         shall promptly sign such affidavits and submissions when requested by
         Landlord or DEPE. If Tenant's operations at the premises are outside
         of those industrial operations covered by ISRA, Tenant shall obtain a
         letter of non-applicability from the DEPE prior to termination of the
         Lease and shall provide copies of all such submissions to Landlord.
         Landlord shall have the right in such instance to request Tenant to
         undertake a sampling at the premises to determine whether or not
         Tenant's operations have resulted in a spill or discharge of hazardous
         waste. If a spill or discharge of a hazardous substance or waste
         occurs at the Premises, and it was not caused by Tenant, nor by
         Tenant's employees, agents or invitees, then, Tenant shall have no
         responsibility for the cost of clean-up of the spill or discharge. If
         Landlord causes a triggering event that requires a filing under "ISRA"
         Landlord shall in such instance reimburse Tenant for Tenant's
         reasonable administrative cost in participating in the filing as
         otherwise required by law.




<PAGE>



         The Tenant does hereby agree at its sole cost and expense, to defend,
         indemnify and save harmless the Landlord against and from any and all
         loss, cost, expenses, liabilities or claims by third parties,
         including all governmental authorities, attorney's fees, court costs,
         fines or penalties arising from or in connection with the lease
         herein, and the use or occupancy of the demised premises by the
         Tenant, and in case any action or proceeding is brought against
         Landlord or Tenant by reason of any hazardous waste or contaminants
         located in or on the demised premises by Tenant. Tenant, upon notice
         from Landlord, agrees to resist and defend such action or proceedings
         by Counsel reasonably satisfactory to Landlord. Counsel for Tenant's
         insurance carrier shall be deemed satisfactory. Tenant covenants that
         it shall not dump chemical waste on the premises nor use or store
         hazardous materials in the Premises, except for normal quantities of
         such substances as which are typically used in the preparation,
         warehousing and distribution, of food products, all of which shall be
         stored, used and disposed of in accordance with applicable law.


         If Tenant fails to obtain either a non-applicability letter, or a
         negative declaration or a No Further Action Letter from DEPE or fails
         to clean up the premises as hereinbefore provided prior to the
         expiration of the term, then upon the expiration of the term Landlord
         shall have the option to consider and to treat Tenant as a holdover
         Tenant in possession of the premises until, Tenant complies with the
         foregoing. In such event, Tenant shall be responsible for the rental
         obligations as a Tenant from month to month as otherwise provided in
         Paragraph 13 hereof.

         Landlord agrees to provide copies of all environmental reports
         Landlord has received as to the property in which the Demised Premises
         are located. Tenant acknowledges receiving a Phase I from Landlord.

12.      ADDITIONAL COVENANTS. Tenant covenants and agrees that at all times
         during the term it shall not at any time without first obtaining
         Landlord's prior written consent:

                  A. NOT MAKE ALTERATIONS. Tenant shall not make any
         alterations, improvements, and/or additions to the Premises or any
         part thereof except, Tenant shall have the right to install additional
         office space in the demised premises necessary for the conduct of
         Tenant's business, subject to the following:

                           (i) Tenant shall first obtain requisite permits and
                  authorizations from governmental authorities having
                  jurisdiction;

                           (ii) Obtain Landlord's, and if required, the fee
                  mortgagee's prior written consent (which Landlord's consent
                  not to be withheld if the change or alteration would not, in
                  the reasonable opinion of the Landlord, impair the value or
                  usefulness of the premises);



<PAGE>



                           (iii) Any such alteration shall be made
                  promptly(unavoidable delays excepted) in a workmanlike manner
                  in accordance with any alteration plans and in compliance
                  with applicable laws and governmental regulations;

                           (iv) The cost of the alteration shall be paid by
                  Tenant so that the demised premises remain free of any liens;

                           (v) If the cost of removal of an alteration to be
                  installed by Tenant, is greater than Ten Thousand Dollars
                  ($10,000.00), then, Tenant agrees, if requested by Landlord,
                  post with Landlord adequate security to assure restoration of
                  the Premises at the end of the term;

                           (vi) Maintain proper insurance as requested by
                  landlord;

                           (vii) No alteration for offices shall be undertaken
                  until detailed plans and specifications have first been
                  submitted to and approved in writing by Landlord and if
                  required, by the fee mortgagee. At completion of the
                  alteration "as built" plans shall be delivered to Landlord.

                           (viii) Tenant shall agree to remove such alternation
                  and to restore the Premises prior to the end of the Lease.

                  B. NOT CHANGE EXTERIOR ARCHITECTURE. Change (whether by
         alteration, replacement, rebuilding or otherwise) the exterior color
         and/or architectural treatment of the Premises or of the building in
         which the same is located, or any part thereof.

                  C. NOT MISUSE PLUMBING FACILITIES. Use the plumbing
         facilities for any purpose other than that for which they were
         constructed, or dispose of any garbage or other foreign substance
         therein, whether through the utilization of so-called "disposal" or
         similar units or otherwise.

                  D. NO LIENS. Subject any fixtures, furnishings or equipment
         in or on the Premises which are affixed to the realty, to any
         mortgages, liens, conditional sales agreements, security interests
         or encumbrances.

                  E. NOT DAMAGE THE PREMISES. Perform any act or carry on any
         practice which may damage, mar or deface the Premises or any other
         part of the Building. No truck or other internal combustion engine
         shall be vented in the Building, inclusive of trucks, fork lift
         trucks, hi-los and similar vehicles. Material handling equipment used
         by Tenant shall be of a kind so that it shall not mar or deface the
         floors.




<PAGE>



                  F. NOT EXCEED FLOOR LOADS. Place a load on any floor in the
         Premises, or in any area of the Building, exceeding the floor load per
         square foot which such floor was designated to carry; or install,
         operate or maintain therein any heavy item or equipment except in such
         manner as to achieve a proper distribution of weight.

                  G. NOT EXCEED ELECTRICAL LOAD. Install, operate or maintain
         in the Premises, any electrical equipment which does not bear
         underwriters' approval, and would overload the electrical system
         therein, or any part thereof, beyond its reasonable capacity for
         proper and safe operation.

                  H. NOT PERMIT ODORS, ETC. Suffer, allow or permit any
         offensive or obnoxious vibration, noise, odor or other undesirable
         effect to emanate from the Premises, or any machine or other
         installation therein, or otherwise suffer, allow or permit the same to
         constitute a nuisance or otherwise unreasonably interfere with the
         safety, comfort or convenience of Landlord or any other occupants of
         the Building; upon notice by Landlord to Tenant that any of the
         aforesaid is occurring, Tenant shall forthwith (but in all events
         within five (5) days)remove or control the same.

                  I. NOT INTERFERE WITH INSURANCE, COMPLIANCE, IMPROPER USE.
         Use or occupy the Premises or do or permit anything to be done thereon
         in any manner which shall prevent Landlord and/or other Tenants from
         obtaining at standard rates any insurance required or desired, or
         which would invalidate or increase the cost to Landlord of any
         existing insurance, or which might cause structural injury to the
         building, or which would constitute a public or private nuisance or
         which would violate any present or future laws, regulations,
         ordinances or requirements (ordinary or extraordinary, foreseen or
         unforeseen) of the federal, state or municipal governments, or of any
         department, subdivisions, bureaus or offices thereof, or of any other
         governmental public or quasi-public authorities now existing or
         hereafter created having jurisdiction in the Premises, or the
         Industrial Building of which the premises forms a part. If, at any
         time, and from time to time, as a result of, or in connection with,
         any failure by Tenant to comply with the foregoing or any act of
         omission or omissions by Tenant, its employees, agents, contractors or
         licensees, or as a result of, or in connection with, the use to which
         the Premises are put (notwithstanding that such use maybe for purposes
         hereinbefore permitted, or that such use may have been consented to by
         Landlord), the insurance rates applicable to the Premises, or the
         building in which same are located, or to any other Premises in said
         building and/or to the contents in any or all of the aforesaid
         properties (including rent insurance relating thereto) shall be higher
         than that which would be applicable for food, packaging, warehousing
         and distribution, Tenant agrees that it will pay to Landlord, on
         demand, as additional rent, such portion of the premiums for all fire
         insurance policies in force with respect to the aforesaid
         properties(including rent insurance relating thereto) and the contents
         of any occupant thereof as shall be attributable to such higher rates.




<PAGE>



13.      EXPIRATION OF TERM - RETURN OF PREMISES IN GOOD CONDITION. On the
         last day or sooner termination of the Lease, Tenant shall quit and
         surrender the demised Premises broom-clean, in good condition and
         repair, together with all alterations, additions and improvements
         which may have been made in, on, or to the Demised Premises, except
         movable furniture or unattached movable trade fixtures put in at the
         sole expense of the Tenant (provided Tenant has not been in default
         under this Lease) provided, however, that Tenant shall ascertain from
         Landlord at least thirty (30) days before the end of the Term whether
         Landlord desires to have the Demised Premises, or any part thereof,
         restored to the condition in which it was originally delivered to
         Tenant, and if Landlord shall so desire then Tenant, at its own cost
         and expense, shall restore the same before the end of the Term. All
         trade fixtures, equipment, furniture, alterations, additions and
         improvements not so removed will conclusively be deemed to have been
         abandoned by Tenant and may be appropriated, sold, stored, destroyed,
         or otherwise disposed of by Landlord without notice to Tenant or to
         any other person and without obligation to account for them. Tenant
         will pay landlord all expenses incurred in connection with Landlord's
         disposition of such property, including without limitation the cost of
         repairing any damage to the Building or Premises caused by removal of
         such property. Tenant agrees upon termination of the lease, the
         air-conditioning, refrigeration, cooling systems, heating equipment
         and plumbing and electrical systems shall be in good, operable
         condition, and, all lighting fixtures shall be operable, and, in the
         same location as when delivered to Tenant by Landlord and bulbs where
         necessary, replaced. Tenant shall comply with the provisions of
         paragraph 11 prior to termination of the Lease. If the Demised
         Premises is not surrendered within fourteen (14) days of the date when
         it should have been surrendered, then, Tenant shall indemnify Landlord
         against loss or liability resulting from the delay by Tenant in so
         surrendering the premises including, without limitation, any claims
         made by any succeeding occupant founded on such delay. Tenant's
         obligations under this section shall survive the expiration or sooner
         termination of the Term. In the event Tenant remains in possession of
         the demised Premises after the expiration of the Term and without the
         execution of anew lease, Tenant, at the option of the Landlord, shall
         be deemed to be occupying the Demised Premises as a tenant from
         month-to-month, at a monthly rental equal to three (3) times the sum
         of (i) the Basic Rent payable for the last month of the Term under
         Section 1(E) and (ii) one twelfth (1/12th) of all items of Expense
         Rent, such as, but not limited to, taxes, insurance, common area
         charges, repair charges, utilities, payable or paid during the last
         lease year.

14.      ACCESS TO PREMISES. Upon prior reasonable notice to Tenant, unless an
         emergency has occurred, Landlord shall have the right to enter the
         Premises at any reasonable time to examine same, to maintain the same,
         or to make such repairs, replacements or improvements to the Premises
         or to the Property as Landlord may deem desirable, and Tenant shall
         have no claim against Landlord by reason thereof. Landlord will use
         reasonable efforts so as to minimize interference with Tenant's use of
         the Premises. Landlord may install, maintain, or replace and use pipes
         and conduits in and through the



<PAGE>



         Premises for the purpose of installing utilities for other premises
         located within the building.

15.      DAMAGE BY FIRE OR OTHER CASUALTY.

                  A. SUBSTANTIAL DAMAGE. If the Building or any part thereof
         shall be damaged by fire or other casualty, Tenant shall give prompt
         written notice thereof to Landlord. If as a result the Building is so
         damaged that substantial alterations or reconstruction of the building
         shall, in Landlord's sole opinion, be required (whether or not the
         premises shall have been damaged)or if any Mortgagee of the Building
         requires the proceeds payable be used to retire the Mortgage debt,
         Landlord may, at its option, terminate this Lease by notifying Tenant
         in writing of such termination within sixty (60) days after the date
         of such damage. If this Lease is so terminated, rent shall be abated
         as of the date of such damage.

                  B. RESTORATION. If Landlord does not terminate this Lease
         pursuant to Subsection A of this Paragraph 15, Landlord shall, within
         seventy-five (75) days after receipt by Landlord of the proceeds
         payable in respect of such fire or other casualty, proceed with
         reasonable diligence to restore the building (subject to force
         majeure) to substantially the same condition in which it was
         immediately prior to the occurrence of the casualty. Landlord shall
         not be required to rebuild, repair or replace any part of Tenant's
         furniture, furnishings, fixtures or equipment. Such work shall include
         the scope of the work done by the Landlord when originally finishing
         the premises in accordance with the working drawings provided the
         Landlord shall not be required to spend for such work an amount in
         excess of the proceeds actually received by the Landlord and allocable
         thereto. Landlord shall not be liable for any inconvenience or
         annoyance to Tenant or injury to the business of Tenant, resulting in
         any way from damage or repair thereof, except that, subject to the
         provisions in the next sentence, Landlord shall allow Tenant a fair
         diminution of basic rent during the time and to the extent the
         premises are unfit for occupancy. If the premises or any portion of
         the building be damaged by fire or other casualty resulting from the
         fault or negligence of Tenant or any of Tenant's agents, employees or
         invitees, the rent hereunder shall not be diminished during repair of
         such damage.

                  C. TERMINATION. Irrespective of Subparagraphs A and B above,
         if Landlord does not complete restoration within one hundred twenty
         (120) days from the date a building permit is issued for such
         reconstruction, then either Landlord or Tenant may terminate this
         Lease provided such notice of termination is given no later than the
         one hundred thirtieth (130th) day following the issuance of the
         building permit.

16.      EMINENT DOMAIN.




<PAGE>



                  A. The term "Total Taking" means the taking of the Fee Title
         Estate to so much of the premises or a portion of the building in
         which the Demised Premises is located, by right of Eminent Domain or
         other authority of law or a voluntary transfer under the threat of the
         exercise of the right of Eminent Domain or other authority. The term
         "Partial Taking" means the taking of only a portion of the premises or
         a portion of the building in which the premises is located which does
         not constitute a Total Taking.

                  B. If a Total Taking occurs during the term of this Lease
         this Lease will terminate as of the date of the Taking. The phrase
         "Date of Taking"means the date of taking actual physical possession by
         the condemning authority or such earlier date as the condemning
         authority gives notice that it is deemed to have taken possession.

                  C. If a Partial Taking occurs during the term of this Lease,
         Landlord may cancel this Lease by written notice given within sixty
         (60) days after the date of the Taking and this Lease will terminate
         on the date of the Taking. If the Lease is not so terminated, this
         Lease will continue in full force and effect as to the remainder of
         the premises. The fixed rental payable by Tenant under Paragraph 1(e)
         for the balance of the Term will be abated in the proportion that the
         leasable area of the premise taken bears to the leasable area of the
         premises immediately prior to such taking, and Landlord will make all
         necessary repairs or alterations to make the remaining premises a
         complete architectural unit.


                  D. If, this Lease has not otherwise been canceled as
         hereinabove provided, and, if a Partial Taking occurs of more than ten
         (10%) of the Demised Premises during the term of this Lease, then, in
         such event, Tenant may cancel this Lease by written notice given
         within sixty (60) days after the date of the Taking and this Lease
         will terminate as of the date of the Taking. If access used by Tenant
         is materially effected by any taking, then, Tenant may cancel this
         Lease by written notice given within sixty (60) days after the date of
         the taking and this Lease will terminate as of the date of the taking.

                  E. AWARD AND PROCEEDS. All compensation awarded for any such
         taking or conveyance, whether for the whole or in part of the Demised
         Premises or otherwise, shall be the property of the Landlord, whether
         such damages shall be awarded as compensation for the diminution or
         total loss in value of the leasehold or of the fee of the Demised
         Premises, and Tenant hereby assigns to Landlord all of Tenant's right,
         title and interest in and to any such compensation. Tenant shall be
         entitled to separately petition the condemning authority for a
         separate award for its moving expenses and trade fixtures, but only if
         such separate award will not diminish the amount of proceeds payable
         to Landlord.
                  F. If this Lease is terminated pursuant to the provisions of
         this Paragraph, then all rentals and all other charges payable by
         Tenant to Landlord under this Lease will be paid up to the date of the
         Taking and any rentals and other charges paid in advance and



<PAGE>



         allocable to the period after the date of the Taking will be repaid to
         Tenant by Landlord. Landlord and Tenant will then be released from all
         further liability under this Lease.

17.      WAIVER OF LANDLORD'S LIABILITY, TENANT'S OWN INSURANCE. Tenant
         agrees, in addition to complying with Tenant's insurance requirements,
         to take such steps as it may deem necessary and adequate for the
         protection of itself and its agents, employees, invitees, and
         licensees, and the property of the foregoing by insurance, as a
         self-insurer or otherwise. Landlord shall not be liable for any injury
         to persons or damage to property located in the Demised Premises
         resulting from any cause whatsoever, including, without limitation,
         theft, fire, explosion, water, rain, snow, frost, steam, gas,
         electricity, heat, cold, dampness, sewers, odors, noise, leaks from
         any part of the building or the roof, the bursting or leaking of
         pipes, plumbing, electrical wiring and equipment, and fixtures of all
         kinds, or by any act or neglect of others, tenants or occupants of the
         building or any other person, or caused by any manner whatsoever, nor
         shall Landlord be liable for any latent defects in the building.
         Tenant hereby waives all right of recovery which it might have against
         Landlord, Landlord's agents and employees for loss or damage to
         Tenant's furniture, Tenant Improvements, inventory, furnishings,
         fixtures, chattels and articles of personal property located on or in
         the demised premises, notwithstanding that such loss or damage may
         result from the negligence or fault of Landlord. Tenant shall obtain
         insurance policies covering its furnishings, Tenant Improvements,
         inventory, fixtures, equipment and articles of personal property
         (collectively, "Tenant's property") in the demised premises and Tenant
         shall either cause Landlord to be named as an insured party under such
         policies(without entitling Landlord to receive any loss proceeds
         thereof) or obtain the insurer's waiver of all rights of subrogation
         against Landlord with respect to losses insured under such policies.
         Before Tenant takes possession of the leased premises and throughout
         the term thereof, the Tenant shall, at its own cost and expense,
         provide and keep in force comprehensive general public liability
         insurance on an occurrence basis in respect of the Demised Premises
         and the conduct and operation of Tenant's business therein with
         Landlord and its mortgagee as additional insureds, with limits per
         occurrence of not less than$5,000,000 combined single limit for bodily
         injury or property damage including water damage and sprinkler leakage
         legal liability, with an endorsement providing that such aggregate
         limit shall apply to the Property separately from any other locations
         covered by the policy; and contractual liability insurance.
         Certificates evidencing same shall be furnished to Landlord, together
         with proof of payment of premiums. If Tenant fails or neglects to
         carry such insurance, Landlord shall have the right to cause such
         insurance to be issued at Tenant's cost and expense and the cost
         thereof shall be added to the rent and shall be due and payable as
         rent under this Lease.

18.      WAIVER OF SUBROGATION. Landlord and Tenant waive all rights to recover
         against each other or against the officers, directors, shareholders,
         partners, joint ventures, employees, agents, customers, invitees, or
         business visitors of each other or of any other Tenant or occupant of
         the Building, for any loss or damage arising from any cause



<PAGE>



         covered by any insurance required to be carried by each of them
         pursuant to this paragraph or any other insurance actually carried by
         each of them. Landlord and Tenant will cause their respective insurers
         to issue appropriate waiver of subrogation rights endorsements to all
         policies of insurance carried in connection with the building or the
         Premises or the contents of either of them. Tenant will cause all
         other occupants of the Premises claiming by, under, or through Tenant
         to execute and deliver to Landlord a waiver of claims similar to the
         waiver in this paragraph and to obtain such waiver of subrogation
         rights endorsement.

19.      INDEMNIFICATION BY TENANT. Tenant shall indemnify Landlord against all
         liability and expense including reasonable attorneys' fees, incurred
         by Landlord by reason of:

                  (a) Any action by Tenant (or Landlord to cure an Event of
         Default) on or about the demised premises;

                  (b) Any use, non-use or maintenance of the demised premises;

                  (c) Any Negligence of Tenant;

                  (d) Any injury or damage to any person or property occurring
         on or in the demised premises; or

                  (e) Any failure by Tenant to perform its obligations under the
         Lease.

20.      BUILDING SERVICES. Landlord shall not be required to provide any
         services to Tenant and Tenant agrees to pay for all charges for gas,
         electricity, light, heat and power. Landlord shall not be liable in
         damages or otherwise for any delay or failure in Tenant's receiving
         any such utilities and in no event shall such delay or failure,
         regardless of cost, constitute an eviction of Tenant or terminate this
         Lease. Domestic water for lavatories, Tenant shall reimburse Landlord
         a pro rata charge as determined by Landlord for Tenant's consumption
         of domestic water.


         The water, electric, sprinkler and other utilities servicing the
         building in which the demised premises are located, as of the
         execution of this Lease are not separately metered or sub-metered.
         Landlord, at its option, shall either separately meter, or sub-meter,
         or estimate, the usage of water, electric, gas and sprinkler service,
         and, allocate to Tenant, Tenant's fair share and cost thereof. In any
         event, Tenant, whether by payment directly to the utility, or to
         Landlord, by an estimated amount, or by sub-metering, shall be
         responsible to pay for all charges for gas, electric, light, heat,
         power and sprinkler. Landlord, if economically feasible, will use best
         efforts to sub-meter the electric and gas service.




<PAGE>



21.      DEFAULTS AND REMEDIES.

                  A. If any one or more of the following events (hereinafter
         called "events of default") occurs:

                           (i) Tenant shall default in payment of any
                  installments of rent or other sums required to be paid by
                  Tenant under this Lease, which default shall continue for ten
                  (10) days after written notice thereof by Landlord to Tenant;
                  or in the observance or performance of any other covenant or
                  provision of this Lease and such default continues for thirty
                  (30) days after notice of such default from Landlord (unless
                  such default cannot be cured within(30) days) and Tenant
                  commences to cure such default within such 30 days and
                  diligently proceeds to cure such default; or

                           (ii) If the Demised Premises shall be abandoned for
                  a period of thirty (3) days; or

                           (iii) Tenant shall make an assignment for the
                  benefit of creditors or shall assign or sublet, except as
                  permitted hereunder; or

                           (iv) A voluntary petition is filed by Tenant under
                  any laws for the purpose of adjudication of Tenant as a
                  bankrupt or the extension of the time of payment,
                  composition, arrangement, adjustment, modification,
                  settlement or satisfaction of the liabilities of Tenant, or
                  the reorganization of Tenant under the Bankruptcy Act of the
                  United States or any future laws of the United States having
                  the same general purpose, or receivers appointed for Tenant
                  by reason of insolvency or alleged insolvency of Tenant; an
                  involuntary petition shall be filed against Tenant for such
                  relief and shall not bedismissed within sixty (60) days;

         Landlord, notwithstanding any other right or remedy it mayhave under
         the Lease, at law or in equity, may terminate the Lease, by notice
         toTenant setting forth the basis therefor and effective not less than
         five (5)days thereafter, whereupon, upon such effective date, the
         Lease shall terminate(with the same effect as if such date were the
         date fixed herein for the naturalexpiration of the Term), Tenant shall
         surrender the demised premises to Landlordand Tenant shall have no
         further rights hereunder, but Tenant shall remainliable as hereinafter
         provided. In such event, Landlord may, without furthernotice, enter
         the demised premises, repossess the same and dispossess Tenant andall
         other persons and property therefrom.

                  B. LANDLORD'S DAMAGES. If Landlord so terminates the Lease,
         Tenantshall pay Landlord, as damages:




<PAGE>



                           (i) A sum which represents any excess of (i)
                  theaggregate of the rent, impositions and additional rent for
                  the balance of theterm if the Lease were not so terminated,
                  over (ii) the net rental valuedetermined in accordance with
                  this Lease of the demised premises at theeffective date of
                  such termination, both discounted at the rate of four
                  (4)percent per annum; or, at Landlord's option;

                           (ii) Sums equal to the rent, impositions and
                  additionalrent, when the same would have been payable if not
                  for such termination, lessany net rents received by Landlord
                  from any reletting, after deducting all costsincurred in
                  connection with such termination and reletting (but Tenant
                  shall not receive any excess of such net rents over such
                  sums). Nothing herein contained shall placeany duty or
                  obligation on the part of Landlord to mitigate Tenant's
                  damages.Except, Landlord agrees that it will engage the
                  services of an exclusive brokerto market the Premises for
                  relet.


         Landlord may commence actions or proceedings to recover suchdamages or
         installments thereof at any lawful time. No provision hereof shall
         beconstrued to preclude Landlord's recovery from Tenant of any other
         damages towhich landlord is lawfully entitled.

                  C. NONEXCLUSIVITY. No right or remedy herein conferred
         uponLandlord is intended to be exclusive of any other right or remedy
         herein or bylaw provided, but each shall be cumulative and subject to
         the grace and noticeprovisions of subparagraph (A) of this Paragraph
         21, in addition to every otherright or remedy given herein or now or
         hereafter existing at law or in equity orby statute.

                  D. LANDLORD'S RIGHT TO PERFORM TENANT'S COVENANTS. If
         Tenantshall fail to pay any tax, pay for or maintain or deliver any of
         the insurancepolicies or shall fail to make any other payment or
         perform any other act whichTenant is obligated to make or perform
         under this Lease, then, Landlord afternotice to Tenant may perform for
         the account of Tenant any covenant in theperformance of which Tenant
         is in default. Tenant shall pay to the Landlord asadditional rent,
         upon demand, any amount paid by Landlord in the performance ofsuch
         covenant in any amount which Landlord shall have paid by reason of
         failureof Tenant to comply with any covenant or provision of this
         Lease, includingreasonable counsel fees incurred in connection with
         the prosecution or defenseof any proceedings instituted by reason of
         default of Tenant, together withinterest at the rate of two (2%)
         percent per month from the date of payment byLandlord until paid by
         Tenant.

                  E. NO WAIVER. No waiver by Landlord of any breach by Tenant
         ofany of Tenant's obligations hereunder shall be a waiver of any
         subsequent breachor of any obligation, agreement or covenant, nor
         shall any forbearance byLandlord to seek a remedy for any breach by
         Tenant be a waiver by Landlord ofLandlord's rights and remedies with
         respect to such or by subsequent breach.



<PAGE>



                  F. RIGHT OF RE-ENTRY. In the event that the termination of
         this Lease is the result of any election exercised by Landlord
         pursuant to the terms of this Article, the Landlord shall be entitled
         to the rights, remedies and damages set forth in this Article and
         elsewhere in this Lease. Tenant waives the service of notice of
         intention to re-enter as provided for in any statute and also waives
         any and all right of redemption in case Landlord obtains possession by
         reason of Tenant's default. Tenant waives any and all right to atrial
         by a jury in the event that summary proceedings shall be instituted by
         Landlord. The terms "enter", "re-enter", "entry" or "reentry", as used
         in this Lease are not restricted to their technical legal meaning.

                  G. PAYMENT OF LANDLORD'S COUNSEL FEES AND OTHER COSTS,
         INTEREST. Tenant shall pay the Landlord as additional rent upon demand
         Landlord's reasonable counsel fees incurred by Landlord in connection
         with the prosecution or defense of any proceedings instituted by
         reason of default of Tenant, together with interest at the rate of two
         percent (2%) per month from the date of payment by Landlord until paid
         by Tenant, this covenant to survive the expiration or sooner
         termination of this Lease.

22.      OMIT.

23.      LATE CHARGE/SERVICE FEE. If payment of Basic Rent or Additional Rent
         or any part thereof shall not be made on or prior to a date which is
         ten(10) days after the date on which it is due and payable, Landlord
         shall be entitled to charge as an additional rent the service fee
         equal to four percent(4%) of the rent due for each and every five (5)
         day period which has elapsed between the day said rent is due and the
         date the rent is received by Landlord. Such service fee that accrues
         during any month shall be payable on the first day of the following
         month. No failure by Landlord to insist upon the strict performance by
         Tenant of Tenant's obligations to pay service fee shall constitute a
         waiver by Landlord of its right to enforce the provisions of this
         section and any instance thereafter occurring, nor shall acceptance of
         a late fee be deemed to extend the time of payment of fixed rent or
         expense rent or any part thereof. Notwithstanding the foregoing in
         each calendar year upon the first three (3) occasions when Tenant
         shall fail to make timely rent payments, Landlord agrees to give
         written notice to Tenant of such failure prior to Landlord asserting
         the late charge. If Landlord gives such notice and Tenant does not
         make payment within ten (10) business days thereafter, then a late
         charge shall be imposed as hereinabove provided from the date such
         payment was otherwise due and payable. If any such three (3) instances
         of serving notice on Tenant in any calendar year, Landlord need not
         give further notice prior to asserting a late charge.

24.      EASEMENTS. Tenant shall permit Landlord or its designees to erect,
         use, maintain and repair pipes, cables, conduits, plumbing, vents and
         wires, in, to and through the Premises, as and to the extent that
         Landlord may now or hereafter deem to be necessary or appropriate for
         the proper operation and maintenance of the building in which the



<PAGE>



         Premises are located or any other portion of the Building. All such
         work shall be done, so far as practicable, in such manner as to avoid
         unreasonable interference with Tenant's use of the premises.

25.      LANDLORD'S INABILITY TO PERFORM. This Lease and the obligation to pay
         rent hereunder and perform all of the other terms to be performed by
         Tenant hereunder shall not be affected, impaired or excused because
         Landlord is unable to fulfill any of its obligations under this Lease.

26.      PARKING. Tenant shall have the right to use 20 parking spaces for the
         parking of trucks not to exceed 24 feet in length and forty (40)
         parking spaces for the parking of automobiles, all of which shall be in
         areas designated on diagram attached hereto. Tenant agrees that it and
         its employees and invitees shall not park their automobiles in parking
         spaces allocated to others by Landlord and shall comply with such rules
         and regulations for use of the parking area as Landlord may from time
         to time prescribe. Landlord shall not be responsible for any damage or
         theft of any vehicle in the parking area and shall not be required to
         keep parking spaces clear of unauthorized vehicles or to otherwise
         supervise the use of the parking area. The parking spaces to be
         provided to Tenant for the parking of automobiles shall be used for
         parking only by vehicles no larger than full-sized passenger
         automobiles. Tenant shall not permit or allow any vehicle that belongs
         to or is controlled by Tenant or Tenant's employees, suppliers,
         shippers, customers or invitees to be loaded or parked in areas other
         than those designated by Landlord for such activities. If Tenant
         permits or allows any of the prohibited activities described in this
         Section, Landlord shall have the right, in addition to all other rights
         and remedies that it may have under this Lease, to remove or tow away
         the vehicles involved without prior notice to Tenant, and the cost
         thereof shall be paid to Landlord as Additional Rent within ten (10)
         days after delivery to Tenant of bills therefor.

27.      MECHANIC'S LIEN. Tenant shall discharge any mechanic's lien filed
         against the Property for work done or claimed to have been done for
         Tenant, or materials furnished or claimed to have been furnished to
         Tenant within ten (10)days after notice from Landlord thereof. Notice
         is hereby given that Landlord is not liable for any work performed at
         the premises by or for Tenant and that no mechanic's lien arising
         therefrom shall attach to, or affect the estate of, or interest of
         Landlord.

28.      LANDLORD'S RIGHT TO CURE TENANT'S DEFAULT. If Tenant defaults in the
         observance or performance of any term to be observed or performed by
         Tenant under this Lease, Landlord may immediately or at any time
         thereafter and without notice to Tenant, perform the same for the
         account of Tenant and the expenses incurred with respect to such
         performance together with attorneys' fees and interest thereon shall
         be deemed additional rent hereunder and shall be paid by Tenant to
         Landlord on demand therefor.





<PAGE>



29. SUBORDINATION. At the option of Landlord, this Lease shall either be:

                  (a) Subject and subordinate to all mortgages which may now or
         hereafter affect the Demised Premises, and to all renewals,
         modifications, consolidations, replacements or extensions thereof,
         provided however, that the holder of any such mortgage shall execute
         with Tenant a Non-Disturbance Agreement hereinafter described; or

                  (b) This lease shall be paramount in priority as an
         encumbrance against the Demised Premises with respect to the lien of
         any mortgage which may now or hereafter affect the Demised Premises
         and to all renewals, modifications, consolidations, replacements and
         extensions thereof.

                  (c) The non-disturbance agreement referred to above shall
         bean agreement in recordable form between Tenant and the holder of
         such mortgage, binding on such holder and on future holders of such
         mortgages, or an agreement by such holder expressed in such mortgage,
         which shall provide in substance that, so long as Tenant is not in
         default beyond the applicable grace periods under any of the terms,
         covenants, provisions or conditions of this Lease, neither such holder
         nor any other holder of such mortgage shall name or join Tenant as a
         party-defendant or otherwise in any suit, action or proceeding to
         enforce, nor will this Lease or the term hereof be terminated (except
         as permitted by the provisions of this Lease) or otherwise affected by
         enforcement of, any rights given to any holder of such mortgage,
         pursuant to the terms, covenants or conditions contained in such
         mortgage or any other document held by any holder or any rights given
         to any holder as a matter of law. Upon request of holder of a mortgage
         to which this Lease becomes subordinate, Tenant shall execute,
         acknowledge and deliver to such holder an agreement to attorn to such
         holder as Landlord if such holder becomes Landlord hereunder and/or
         execute, acknowledge and deliver to such holder an agreement not to
         pay the Basic Rent for a period of more than one (1) month in advance.

30.      LANDLORD'S RIGHT TO SHOW PREMISES. Throughout the term of this Lease,
         Landlord shall have the right to enter the Premises at reasonable
         hours for the purpose of showing the same to prospective purchasers or
         mortgagees of the Property, and during the last six (6) months of the
         term for the purpose of showing the same to prospective tenants.
31.      QUIET ENJOYMENT. Landlord covenants that if and so long as Tenant pays
         the rent and additional rent and performs the covenants hereof, Tenant
         shall peaceably and quietly have hold and enjoy the Premises for the
         term herein mentioned, subject to the provisions of this Lease and to
         any mortgage to which this Lease is subordinate.

32. TENANT'S ESTOPPEL. Tenant shall from time to time, upon not less than ten
(10) days prior written request by Landlord, execute, acknowledge and deliver
to Landlord a written statement, in form satisfactory to Landlord, certifying
that this Lease is unmodified and in full force and effect (or that same is in
full force and effect as modified, listing the instruments of



<PAGE>



modification) the dates to which the rent and additional rent have been paid
and whether or not, to the best of Tenant's knowledge, Landlord is in default
hereunder (and if so, specifying the nature of the default), existence of any
offsets, counterclaims or defenses thereto on the Tenant's part against
Landlord, a statement as to the term commencement date and stated expiration
date, and as to any other matters as may reasonably be so requested. It being
intended that any such statement delivered pursuant to this Paragraph may be
relied upon by a prospective purchaser of Landlord's interest, or mortgagee of
Landlord's interest, or assignee of any mortgage upon Landlord's interest in
any underlying lease or in the Property.

33.      FINANCIAL INFORMATION. Tenant has furnished the Landlord with Profit
         and Loss Statements and Balance Sheets for the fiscal years
         beginning1996, prepared by a Certified Public Accountant. Tenant
         further agrees that it will furnish to the Landlord a Certified Profit
         and Loss Statement and Certified Balance Sheet prepared by a Certified
         Public Accountant for the preceding fiscal year but Landlord shall not
         request such statement more than once in each calendar year. So long
         as Tenant is a "public company", annual statements provided to
         shareholders, and, 10K and 10Q SEC report forms, shall be deemed
         conformance and compliance with the provisions of this Section 33.

34.      NO ABATEMENT OF RENT. Except as expressly provided herein, there shall
         be no abatement, diminution or reduction of Fixed Rent, Expense Rent
         or Additional Rent or other charges or other compensation due to the
         Landlord by Tenant or any person claiming under it under any
         circumstances, including, but not limited to, any inconvenience,
         discomfort, interruption of business or otherwise.

35.      NOTICES. Any notice hereunder shall be sufficient if sent by certified
         mail, return receipt requested, addressed given by the Landlord to the
         Tenant to the Premises, or if given by the Tenant to the Landlord, at
         the address set forth in Par. l(a) above, or at such other place as
         the Landlord may notify Tenant in writing from time to time.

36.      NO PERSONAL LIABILITY OF LANDLORD. There shall be no personal
         liability of the Landlord or any principal of the Landlord in
         connection with this Lease. Tenant agrees to look solely to the equity
         of Landlord in the Property for the collection of any judgment or
         other judicial process requiring the payment of money by Landlord in
         the event of any default or breach by Landlord with respect to this
         Lease or in any way relating to the Premises or Property, and no other
         assets of Landlord or any principal of Landlord shall be subject to
         levy, execution or other procedures for the satisfaction of Tenant's
         remedies.

37.      SUBMISSION OF LEASE. Submission of this Instrument for examination or
         signature by Tenant does not constitute a reservation of, or option to
         lease, and it is not effective as a lease or otherwise until execution
         and delivery by both Landlord and Tenant.

38.      NO REPRESENTATIONS. Landlord has made no representations or promises
         with respect to the Premises or the Property except as expressly
         contained herein. Tenant has



<PAGE>



         inspected the Premises and agrees to take the same in an "as is"
         condition, except as otherwise expressly set forth herein, including
         Landlord's work as contemplated by Section 3A hereof. Landlord shall
         have no obligation, except as herein set forth, to do any work in and
         to the premises to render them ready for occupancy and use by Tenant.

39.      CAPTIONS. The captions in this Lease are included for convenience only
         and shall not be taken into consideration in any construction or
         interpretation of this Lease or any of its provisions.

40.      NO WAIVER OR CHANGES. The failure of either party to insist obstruct
         performance of any covenant or condition hereof, or to exercise any
         option herein contained, shall not be construed as a waiver of such
         covenant, condition or option in any other instance. This Lease cannot
         be changed or terminated orally.

41.      RECORDING. The Tenant shall not record this Lease or a memorandum
         hereof.

42.      BROKER. Tenant represents that it did not deal with or negotiate with
         any broker in connection with this Lease other than the Broker listed
         in Paragraph 1(g) and indemnifies and holds Landlord harmless from and
         against any claim for a commission or other fee made by any broker
         with whom it has dealt or negotiated except as to the Broker listed in
         Paragraph 1(g). Landlord, base upon Tenant's representation, agrees,
         that Landlord shall pay the brokerage commission otherwise designated
         in Paragraph 1G hereof, and, shall indemnify Tenant from and against
         such obligation to said brokers.

43.      BINDING EFFECT. The provisions of this Lease shall apply to, bind and
         inure to the benefit of Landlord and Tenant and their respective
         successors, legal representative and permitted assigns, it being
         understood that the term"Landlord" as used in this Lease means only
         the owner, or the mortgagee in possession, or the lessee for the time
         being of the property so that in the event of any sale or sales of the
         property or of any lease thereof, or if the mortgagee shall take
         possession of the property, the Landlord named herein shall be and
         hereby is entirely freed and relieved of all covenants and obligations
         of Landlord hereunder accruing thereafter.

44.      ACCEPTANCE. Neither the Landlord nor its agents have made any
         representation with respect to the building, the land upon which it is
         erected, or the demised premises, except as expressly set forth herein
         and no rights, easements or licenses are acquired by the Tenant by
         implication or otherwise except as expressly set forth in the
         provisions of this Lease. The taking of possession of the demised
         premises by the Tenant shall be conclusive evidence that the Tenant
         shall have accepted the same in an "as is" condition and that the
         demised premises and the building were in good condition at the time
         of the commencement of the term. In no event shall the Landlord be
         liable for any defect in such property or for any limitation on its
         use.




<PAGE>



45.      FIRST EXTENSION OF TERM: Upon the expiration of the term herein
         demised, if immediately prior thereto this Lease shall be in full
         force and effect and no uncured event of default shall have occurred,
         then subject to the provisions of this section, the Tenant shall have
         and is hereby given the option to renew and extend this Lease for an
         additional term of five (5) years to commence on September 1, 2007 and
         to terminate on August 31, 2012. The renewal term shall be upon the
         same terms, covenants and conditions as those herein contained insofar
         and applicable to such renewal term (including all provisions as to
         the items of payment of additional rent) except as to the amount of
         fixed rental. The said renewal shall be exercised by Tenant in the
         following manner:

                  (a) Not later than six (6) months prior to the end of the
         initial term, the Tenant shall notify Landlord in writing that the
         Tenant desires to extend said Lease by exercising this option.

                  (b) In the event the Tenant exercises its option to extend
         the term of this Lease as hereinabove set forth, the fixed rental as
         set forth in sub-paragraph (e) of paragraph 1 of this Lease, during
         such renewal term shall be the higher of $187,761.00 per annum,
         payable in equal monthly installments of$15,646.75 due and payable the
         first day of each and every month in advance or, such higher rent as
         determined as follows: The Landlord and the Tenant shall each select
         an appraiser, such appraiser shall be a licensed real estate broker,
         specializing the renting of office and/or industrial premises in
         northern New Jersey and each such appraiser shall be a member of the
         Society of Industrial and Office Realtors. Such appraisers shall be
         engaged to determine the fair market rental on a net basis in
         accordance with the terms of this Lease of the Demised Premises. The
         nomination must be in writing and must be given by each party to the
         other no later than sixty (60) days prior to the termination date of
         the Lease. If the two appraisers shall agree in writing upon a fair
         market rental then that value shall be binding upon the parties, but
         if they are unable to agree within thirty (30) days after their
         appointment, they shall then appoint a third appraiser, with their
         credentials and the opinion of the majority as to the fair market
         rental shall be controlling. If the two appraisers do not agree or
         otherwise fail to appoint a third appraiser within thirty (30) days,
         then the third appraiser shall be appointed on application of either
         party by the Essex County Assignment Judge of the Superior Court of
         New Jersey. If, prior to the appointment of a third appraiser, the
         first two appraisers do not agree, but the difference between their
         two appraisals is ten (10%) percent or less of the higher appraisal,
         then the fair market rent shall be the mean of the two appraisals. If
         the difference between the two appraisals is more than ten
         (10%)percent, then the appraisal of the third appraiser shall be
         binding. If the fair market rental of the premises pursuant to the
         appraisal is greater than $187,761.00 per annum, ora sum equal to 95
         percent of the fair market rental as determined by the appraisers. The
         determination of the appraisers shall be in accordance with the
         provisions of the terms of this Lease, for a five (5) year term. Such
         rental shall be determined as of September 1, 2007. Pending the
         determination of the fixed rental for the renewal term, the Tenant
         shall continue to pay the rent at the rate of $187,761.00 per



<PAGE>



         annum and when the adjusted rent has been determined, the Tenant on
         the first day immediately following the furnishing by the appraisers
         to the Landlord and Tenant of the computation thereof, shall pay the
         Landlord the number of installments that shall have elapsed since
         September1, 2007 to and including the first day of such month. During
         the extension of term, the fixed rental shall be the higher of
         $187,761.00 per annum or 95% of the fair market rental as determined
         by the appraisers.

46.  \   SECOND EXTENSION OF TERM: Upon the expiration of the first extension
         of term, if immediately prior thereto this Lease shall be in full
         force and effect and no uncured event of default shall have occurred,
         then subject to the provisions of this section, the Tenant shall have
         and is hereby given the option to renew and extend this Lease for an
         additional term of five(5) years to commence on September 1, 2012 and
         to terminate on August 31, 2017.The extension of term shall be upon
         the same terms, covenants and conditions as those herein contained
         insofar and applicable to such extension of term(including all
         provisions as to the items of payment of additional rent) except to
         the amount of fixed rental. The said extension of term be exercised by
         Tenant in the following manner:

                  (a) Not later than six (6) months prior to the end of the
         first extension of term, the Tenant shall notify Landlord in writing
         that the Tenant desires to extend said Lease by exercising this
         option.

                  (b) In the event the Tenant exercises its option to extend
         the term of this Lease as hereinabove set forth, the fixed rental as
         set forth in sub-paragraph (e) of paragraph 1 of this Lease, during
         such extension of term shall be the higher of the fixed annual rental
         payable during the last 12 months of the first extension of term, or
         such higher rent as determined as follows:

         The Landlord and the Tenant shall each select an appraiser, such
         appraiser shall be a licensed real estate broker, specializing the
         renting of office and/or industrial premises in northern New Jersey
         and each such appraiser shall be a member of the Society of Industrial
         and Office Realtors. Such appraisers shall be engaged to determine the
         fair market rental on a net basis in accordance with the terms of this
         Lease of the Demised Premises. The nomination must be in writing and
         must be given by each party to the other no later than sixty (60) days
         prior to the termination date of the Lease. If the two appraisers
         shall agree in writing upon a fair market rental then that value shall
         be binding upon the parties, but if they are unable to agree within
         thirty (30) days after their appointment, they shall then appoint a
         third appraiser, with their credentials and the opinion of the
         majority as to the fair market rental shall be controlling. If the two
         appraisers do not agree or otherwise fail to appoint a third appraiser
         within thirty (30) days, then the third appraiser shall be appointed
         on application of either party by the Essex County Assignment Judge of
         the Superior Court of New Jersey. If, prior to the appointment of a
         third appraiser, the first two appraisers do not agree, but the
         difference between their two appraisals is ten (10%) percent or less
         of the higher appraisal, then the



<PAGE>



         fair market rent shall be the mean of the two appraisals. If the
         difference between the two appraisals is more than ten (10%)percent,
         then the appraisal of the third appraiser shall be binding. If the
         fair market rental of the premises pursuant to the appraisal is
         greater than the fixed annual rental payable during the last 12 months
         of the first extension of then, then the fixed rental shall be
         adjusted to such new higher rent or a sum equal to 95 percent of the
         fair market rental as determined by the appraisers. The determination
         of the appraisers shall be in accordance with the provisions of the
         terms of this Lease, for a five (5) year term. Such rental shall be
         determined as of September 1, 2012. Pending the determination of the
         fixed rental for the second extension of term, the Tenant shall
         continue to pay the rent at the rate of the rent paid during the
         calendar year 2006 and when the adjusted rent has been determined, the
         Tenant on the first day immediately following the furnishing by the
         appraisers to the Landlord and Tenant of the computation thereof,
         shall pay the Landlord the number of installments that shall have
         elapsed since September 1, 2012 to and including the first day of such
         month. During the second extension of term, the fixed rental shall be
         the higher of the fixed annual rental payable during the last 12
         months of the first extension of term or 95% of the fair market rental
         as determined by the appraisers.

47.      MISCELLANEOUS.

                  A. ADDITIONAL CONSTRUCTION COSTS TO BE PAID BY TENANT TO
         LANDLORD. If Tenant requests any work to be done by Landlord which is
         not otherwise specified in the plans and specifications, and if
         Landlord is willing to make such change or undertake such work, Tenant
         shall pay to Landlord the cost of such work and materials as required
         and all other expenses incurred, such as, permits, licenses,
         architect's fees, materialmen's cost, supplier's cost, etc. All such
         costs shall be subject to an additional element of costs to be added
         thereto, equal to 24% of the cost otherwise incurred or to be
         incurred. The total of such costs shall be billed by the Landlord to
         Tenant during construction as they are incurred and payment shall be
         made by Tenant to Landlord on the first day of the month following the
         date Tenant is billed by Landlord. All such costs, so billed by
         Landlord to Tenant shall be deemed additional rent.

                  B. RULES AND REGULATIONS: tenant shall comply with the Rules
         and Regulations attached hereto and as same may be amended or
         promulgated by Landlord from time to time.

                  C. NO UNDERGROUND STORAGE TANKS: Tenant warrants and
         represents that it will, at no time, install any underground storage
         tanks on the Demised Premises. A breach of this covenant shall be
         deemed a default under the Lease, and Landlord shall have the right to
         terminate the Lease upon the happening of such event.

                  D. REFUSE REMOVAL: Tenant shall be responsible for removal of
         its own trash.



<PAGE>



                  E. LANDLORD'S CONSENT: If Tenant believes that the Landlord
         has unreasonably withheld its consent and/or delayed its consent, then
         Tenant's sole remedy shall be to seek a declaratory judgment. The
         Tenant shall have no right to seek money damages.

                  F. CORPORATE AUTHORITY: If Tenant is a corporation, each
         individual executing this Lease on behalf of said corporation
         represents and warrants that he is duly authorized to execute and
         deliver this Lease on behalf of said corporation in accordance with a
         duly adopted resolution of the Board of Directors of said corporation
         or in accordance with the By-Laws of said corporation, and that this
         Lease is binding upon said corporation in accordance with its terms.
         If Tenant is a corporation, Tenant shall, within thirty (30) days
         after execution of this Lease, deliver to Landlord a certified copy of
         a resolution of the Board of Directors of said corporation authorizing
         or ratifying the execution of this Lease.


                  G. CERTIFICATE OF OCCUPANCY: This Lease is subject and
         contingent upon Landlord obtaining either temporary or permanent
         Certificate of Occupancy as otherwise provided in paragraph "3"
         hereof. In the event Landlord does not obtain a Certificate of
         Occupancy, then Landlord shall notify Tenant of such fact, and
         thereafter this Lease shall be void, without further liability of
         either party to the other except to return to Tenant the prepaid rent
         and security deposit, if any. If Landlord obtains only a temporary
         Certificate of Occupancy, and, if an act of the Tenant or failure to
         act of the Tenant has not caused Landlord not to obtain a permanent
         Certificate of Occupancy, then, it shall be Landlord's responsibility
         to obtain a permanent Certificate of Occupancy.

                  H. ALTERNATIVE DISPUTE RESOLUTION: Landlord and Tenant shall
         attempt to settle any claim or controversy arising out of it through
         consultation and negotiation in the spirit of mutual friendship and
         cooperation. If such attempts fail, then the dispute shall first be
         submitted to a mutually acceptable neutral advisor for mediation,
         fact-finding or other form of alternate dispute resolution. Neither of
         the parties may unreasonably withhold acceptance of such an advisor,
         and his or her selection will be made within thirty (30) days after
         notice by the other party demanding such mediation. The cost of such
         mediation or any other alternate dispute resolution agreed upon by
         both parties shall be shared equally by Landlord and Tenant. Any
         dispute which cannot be so resolved between the parties within ninety
         (90) days of the date of the initial demand by either party for such
         mediation shall be finally determined by the courts. The use of such a
         procedure shall not be construed to affect adversely the rights of
         either party under the doctrines of laches, waiver or estoppel. And
         nothing in this paragraphs shall prevent either party from resorting
         to judicial proceedings if (a) good faith efforts to resolve a dispute
         under these procedures have been unsuccessful or (b) interim resort to
         a court is necessary to prevent serious and irreparable injury to a
         party or to others.




<PAGE>








         IN WITNESS WHEREOF, the parties hereto have set their hands and seals
or caused these presents to be signed by their proper corporate officers, and
their proper corporate seal to be hereto affixed, in the day and year first
above written.

WITNESS:                  280 WILSON AVENUE ASSOCIATES, L.L.C., Landlord


                          By: /s/ Ken Cohen
- ------------------            --------------------
                          Name: Ken Cohen, Member

ATTEST:                   THE FRESH JUICE COMPANY OF NEW YORK, INC., Tenant

/s/ Mark Feldman          By: /s/ Steven Bogen
- ------------------           --------------------
                          Name: Steven Bogan, Chief Executive Officer

STATE OF NEW JERSEY                 )
                                    )  ss.:
COUNTY OF                  )

BE IT REMEMBERED, that on this _____ day of 1997, before me, the subscriber,
personally appeared _____________, who, I am satisfied, is the person named in
and who executed the within Instrument, and thereupon he acknowledged that he
signed, sealed and delivered the same as his act and deed, and the act and deed
of the said 280 WILSON AVENUE ASSOCIATES, L.L.C., for the uses and purposes
therein expressed.

STATE OF NEW JERSEY                 )
                                    )ss.:
COUNTY OF                           )

BE IT REMEMBERED, that on this _____ day of __________ 1997, before me the
subscriber, a notary public, personally appeared ______________ who, I am
satisfied, is the person who signed the within instrument as President of THE
FRESH JUICE COMPANY OF NEW YORK, INC., the corporation named therein, and he
thereupon acknowledged that the said instrument was signed, sealed with the
corporate seal and delivered by him as such officer and is the voluntary act
and deed of the corporation.





<PAGE>



                                   EXHIBIT A

           RULES AND REGULATIONS ATTACHED TO AND MADE A PART OF LEASE

1. The sidewalks, entrances, passages, courts, elevators, vestibules,
stairways, corridors and public parts of the Property shall not be obstructed
or encumbered by Tenant or used by Tenant for any purpose other than ingress
and egress to and from the Premises. The Tenant will not use or permit to be
used the sidewalk area by motor vehicles, and will limit such vehicles to the
driveway and parking areas.

2. No awnings, air conditioning units or other projections shall be attached to
the outside walls or windowsills of the building on the Property or otherwise
project from the building.

3. The Tenant shall not erect, make or maintain on or attach or affix to any
part of the Premises including the windows and doors, any sign, picture or
other representation or advertisement or notice of any kind, without the
express written consent of the Landlord obtained in advance. Tenant shall have
the right to apply on the main entrance door to the Premises lettering of
approved type, size and style as well as company logo where applicable.

4. Tenant shall not lay linoleum or other similar floor covering so that the
same shall come in direct contact with the floor of the Premises, and if
linoleum or other similar floor covering is desired to be used, an interlining
of builder's deadening felt shall first be fixed to the floor by a paste or
other material that may easily be removed with water, the use of cement or
other similar adhesive material being expressly prohibited.

5. Tenant shall not make, or permit to be made, any unseemly or disturbing
noises nor interfere with other tenants or those having business with them.
Tenant shall not place office machines or other equipment against walls which
divide the Premises from space leased to other Tenants.


6. No additional locks or bolts of any kind shall be placed upon any of the
doors or windows by Tenant, and Tenant shall upon the termination of this
tenancy, deliver to Landlord all keys to the Premises either furnished to, or
otherwise procured by, Tenant and in the event of the loss of any keys so
furnished, Tenant shall pay to Landlord the cost thereof.

7. Tenant shall not keep in the Premises any explosives, cleaning fluid or any
inflammable material. Tenant shall not bring or place any bed or bedding in the
Premises and shall not use the Premises and shall not use the Premises asa
lodging place.

8. Landlord shall not be responsible to Tenant for the non-observance or
violation of any of these Rules and Regulations by any other tenants.




<PAGE>



9. Tenant shall have the right, provided same is done in accordance with the
zoning ordinance of the municipality, to park trucks on the property along the
area wherein are located the loading docks. The Tenant shall not park trucks in
any other portion of the premises demised.

10. The Tenant shall advise Landlord, if Tenant's S.I.C. number is changed from
that otherwise indicated in paragraph 1(j).

11. Tenant agrees that Tenant will supply the names, addresses and telephone
numbers of at least two representatives of the Tenant who can be contacted in
the event of an emergency. Tenant will keep such "emergency list"current. Upon
notice by the Landlord to the Tenant of a breach of any of the rules and
regulations Tenant shall, within five (5) days thereafter, comply with such
rule and regulation and in the event Tenant shall not comply, then the Landlord
may at its discretion either: (1) cure such condition and add any cost and
expense incurred by the Landlord therefor to the next installment of rental due
under this Lease and the Tenant shall then pay such amount as additional rent
hereunder; or (2) treat such failure on the part of the Tenant to remedy such
condition as a material default of this Lease on the part of the Tenant
hereunder.





<PAGE>



                               GUARANTY OF LEASE

         THE FRESH JUICE COMPANY, INC., A DELAWARE CORPORATION
("Guarantor"),whose address is 35 Walnut Avenue, Suite 4, Clark, New Jersey
07066, being the owner of all the issued capital stock of THE FRESH JUICE
COMPANY OF NEW YORK, INC. and in full control of said stock, as a material
inducement to and inconsideration of 280 WILSON AVENUE ASSOCIATES, L.L.C.
("Landlord") entering into a written lease ("the Lease") with THE FRESH COMPANY
OF NEW YORK, INC.("Tenant")dated as of October 17, 1997 pursuant to which
Landlord leased to Tenant, and Tenant leased from Landlord, premises located in
the County of Essex, State of New Jersey, commonly known as 280 WILSON AVENUE,
NEWARK, NEW JERSEY, all as more particularly described in the Lease,
irrevocably guaranties to Landlord, its successors and assigns, of all the
terms, obligations, covenants and agreements under the Lease, and each of them,
on the part of the Tenant, its successors and assigns, to be observed or
performed, and, without limiting the foregoing, the full and punctual payment
by Tenant and its successors and assigns of all rentals, additional rentals and
other sums of money, as and when they become due and payable by Tenant, its
successors and assigns, as provided in the Lease.

         In accordance with the foregoing, and in order to induce Landlord to
enter into the Lease with Tenant and for good and valuable consideration, whose
receipt and adequacy are acknowledged by Guarantor, Guarantor agrees as
follows:

48. The Guarantor irrevocably and unconditionally guaranties to the Landlord,
and the successors and assigns of the Landlord, the Tenant's full and punctual
performance of its obligations under the Lease and, without limiting the
foregoing, the full and punctual payment by Tenant of all rentals, additional
rentals and other sums of money, as and when they become due and payable by
Tenant, as provided in the Lease. The Guarantor waives notice of any breach or
default by the Tenant under the Lease. If Tenant defaults in the performance of
its obligations under the Lease, upon the Landlord's request, the Guarantor
will perform the Tenant's obligations under the Lease.

 49. Any act of the Landlord, or the successors or assigns of the Landlord,
consisting of a waiver of any of the terms or conditions of the Lease, or the
giving of any consent to any matter related to or thing relating to the Lease,
or the granting of any indulgences or extensions of time to the Tenant, may be
done without notice to the Guarantor and without affecting the obligations of
the Guarantor under this Guaranty.

50. The obligations of the Guarantor under this Guaranty will not be released
by the Landlord's receipt, application, or release of security given for the
performance of the Tenant's obligations under the Lease, not by any
modification of the Lease. In case of any such modification, the liability of
the Guarantor will be deemed modified in accordance with the terms of any such
modification. If, by application of any funds by Landlord as aforesaid,
Tenant's obligations are reduced, then the Guarantor's obligations shall also
be reduced so that they shall not be greater than the obligations of the
Tenant.



<PAGE>



51. The liability of the Guarantor under this Guaranty will not be affected by
(a) the release or discharge of the Tenant from its obligations under the Lease
in any creditors', receivership, bankruptcy, or other proceedings, or the
commencement or pendency of any such proceedings; (b) the impairment,
limitation, or modification of the liability of the Tenant or the estate of the
Tenant in bankruptcy, or of any remedy for the enforcement of the Tenant's
liability under the Lease, resulting from the operation of any present or
future bankruptcy code or other statute, or from the decision in any court; (c)
the rejection or disaffirmance of the Lease in any such proceedings; (d) the
assignment or transfer of the Lease by the Tenant; (e)any disability or other
defense of the Tenant; or (f) the cessation from any cause whatsoever of the
liability of the Tenant under the Lease.

52. Until all of the Tenant's obligations under the Lease are fully performed,
the Guarantor: (a) waives any right of subrogation against the Tenant by reason
of any payments or acts of performance by the Guarantor, in compliance with the
obligations of the Guarantor under this Guaranty; (b) waives any other right
which the Guarantor may have against the Tenant by reason of any one or more
payments or acts in compliance with the obligations of the Guarantor under this
Guaranty; and (c) subordinates any liability or indebtedness of the Tenant held
by the Guarantor to the obligations of the Tenant to the Landlord under the
Lease.

53. The provisions of the Lease may be changed by agreement between landlord
and Tenant at any time, or by course of conduct, without the consent of or
without notice to Guarantor. This Guaranty will apply to the Lease, any
extension or renewal of the Lease, and any holdover term following the term, or
any such extension or renewal and shall guaranty the performance of the Lease
as so changed.

54. This Guaranty may not be changed, modified, discharged, or terminated
orally or in any manner other than by an agreement in writing signed by the
Guarantor and the Landlord.

55. If Guarantor is more than one (1) person, Guarantor's obligations are joint
and several and are independent of Tenant's obligations. A separate action may
be brought or prosecuted against any Guarantor, whether the action is brought
or prosecuted against any other Guarantor or Tenant, or all, or whether any
other Guarantor or Tenant or all are joined in the action.

56. The Guarantor will pay on demand the reasonable attorneys' fees and costs
incurred by the Landlord, or its successors and assigns, in connection with the
enforcement of this Guaranty.


57. The Guarantor's obligations under this Guaranty shall be binding on
Guarantor's successors.

58. This Guaranty shall commence on the Commencement date of the Lease and
shall terminate upon Tenant's compliance with all of its obligations under the
Lease.




<PAGE>


59. Guaranty hereby submits itself to the jurisdiction of the courts of the
State of New Jersey and to the jurisdiction of the United States District Court
for the District of New Jersey for the purposes of any suit, action or other
proceeding brought by Landlord arising out of or based upon this Lease.
Guarantor hereby waives and agrees not to assert, by way of motion, as a
defense, or otherwise, in any such suit, action or proceeding, any claim that
it is not subject personally to the jurisdiction of the above-named courts,
that the suit, action or proceeding is brought in an inconvenient forum, that
the venue of the suit, action or proceeding is proper or that this Lease may
not be enforced in or by such court.

ATTEST:                             THE FRESH JUICE COMPANY, INC.

/s/ Mark Feldman                    By: /s/ Steven Bogen
- -----------------------                -----------------------
Asst. Secretary                        Steven Bogen, CEO


DATED: ______________ __, 1997

STATE OF NEW JERSEY                 )
                                    )ss.:
COUNTY OF                           )

         BE IT REMEMBERED, that on this ____ day of ________, 1997 before me,
the subscriber, personally appeared, _____________, who, I am satisfied, is the
person who signed the within instrument as __________ of THE FRESH JUICE
COMPANY, INC., the corporation named therein and he/she thereupon acknowledged
that the said instrument made by the corporation and sealed with its corporate
seal, was signed, sealed with the corporate seal and delivered by him/her as
such officer and is the voluntary act and deed of the corporation, made by
virtue of authority from its Board of Directors.




<PAGE>



                                                              EXHIBIT 10.34

                                  ARTICLE ONE
                                  BASIC TERMS

         This Article One contains the Basic Terms of this Lease between the
Landlord and Tenant named below. Other Articles, Sections and Paragraphs of the
Lease referred to in this Article One explain and define the Basic Terms and
are to be read in conjunction with the Basic Terms.

         SECTION 1.01.  DATE OF LEASE: June 17, 1992.

         SECTION 1.02.  LANDLORD (include legal entity): Pruco Life Insurance
Company, an Arizona corporation.

                  Address of Landlord: 2029 Century Park East, Suite 3600,
                  Los Angeles, California, 90067, Attention: Vice President,
                  Property Management.

         SECTION 1.03.  TENANT (include legal entity): Hansen's Juices, Inc.

                  Address of Tenant: 875 West Eighth Street,
                  Azusa, California 91702.

         SECTION 1.04. PROPERTY. The Property is part of Landlord's
multi-tenant real property development known as Azusa Industrial Center and
described or depicted in Exhibit "A" (the "Project"). The Project includes the
land, the buildings and all other improvements located on the land, and the
common areas described in Paragraph 4.05(a). The Property is (include street
address, approximate square footage and description) 875 West Eighth Street,
Azusa, California 91702; approximately 34,560 square feet (part of a larger)
industrial warehouse facility; east side of the building.

         SECTION 1.05.  LEASE TERM. 10 years 6 months beginning on December 1,
1992 or such other date as is specified in this Lease, and ending on May 31,
2003.

         SECTION 1.06.  PERMITTED USES. (See Article Five) Processing of fresh
fruit and vegetable juices, food processing and packaging, and other
reasonably related uses and no other use.

         SECTION 1.07.  TENANT'S GUARANTOR. (If none, so state) None.

         SECTION 1.08.  BROKERS. (See Article Fourteen) (If none, so state)

                  Landlord's Broker: CB Commercial Real Estate Group, Inc.

                  Tenant's Broker: Grubb & Ellis


                                                         

<PAGE>



         SECTION 1.09.  COMMISSION PAYABLE TO LANDLORD'S BROKER.
(See Article Fourteen) $ per separate agreement.

         SECTION 1.10.  INITIAL SECURITY DEPOSIT.  (See Section 3.03)
$11,899.00.

         SECTION 1.11.  VEHICLE PARKING SPACES ALLOCATED TO TENANT.
(See Section 4.05) in common with other tenants.

         SECTION 1.12.  RENT AND OTHER CHARGES PAYABLE BY TENANT.
*See Insert 3.01 for schedule of Base Rent and amortized Tenant Improvement
payments

                  (a) BASE RENT: _____________________________________ Dollars
($_______) per month as provided in Section 3.01, _________________________
______________________________________________________________________________
______________________________________.

                  (b) OTHER PERIODIC PAYMENTS: (i) Real Property Taxes (See
Section 4.02); (ii) Utilities (See Section 4.03); (iii) Insurance Premiums (See
Section 4.04); (iv) Tenant's Initial Pro Rata Share of Common Area Expenses 8%
(See Section 4.05); (v) Impounds for Insurance Premiums and Property Taxes (See
Section 4.08); (vi) Maintenance, Repairs and Alterations (See Article Six).

         SECTION 1.13.  LANDLORD'S SHARE OF PROFIT ON ASSIGNMENT OR SUBLEASE. 
See Paragraph 18 of Rider (See Section 9.05) One Hundred Percent (100%) of the
Profit (the "Landlord's Share").

         SECTION 1.14. RIDERS. The following Riders are attached to and made a
part of this Lease: (If none, so state) See Rider of Additional Terms,
Paragraphs 15-20 attached hereto and made a part hereof.
         
                                  ARTICLE TWO
                                   LEASE TERM

         SECTION 2.01. LEASE OF PROPERTY FOR LEASE TERM. Landlord leases the
Property to Tenant and Tenant leases the Property from Landlord for the Lease
Term. The Lease Term is for the period stated in Section 1.05 above and shall
begin and end on the dates specified in Section 1.05 above, unless the
beginning or end of the Lease Term is changed under any provision of this
Lease. The "Commencement Date" shall be the date specified in Section 1.05
above for the beginning of the Lease Term, unless advanced or delayed under any
provision of this Lease.

         SECTION 2.02. DELAY IN COMMENCEMENT. Landlord shall not be liable to
Tenant if Landlord does not deliver possession of the Property to Tenant on the
Commencement Date. Landlord's non- delivery of the Property to Tenant on that
date shall not affect this Lease or the


                                       2

<PAGE>



obligations of Tenant under this Lease except that the Commencement Date shall
be delayed until Landlord delivers possession of the Property to Tenant and the
Lease Term shall be extended for a period equal to the delay in delivery of
possession of the Property to Tenant, plus the number of days necessary to end
the Lease Term on the last day of a month. If Landlord does not deliver
possession of the Property to Tenant within sixty (60) days after the
Commencement Date, Tenant may elect to cancel this Lease by giving written
notice to Landlord within ten (10) days after the sixty (60)-day period ends.
If Tenant gives such notice, the Lease shall be canceled and neither Landlord
nor Tenant shall have any further obligations to the other. If Tenant does not
give such notice, Tenant's right to cancel the Lease shall expire and the Lease
Term shall commence upon the delivery of possession of the Property to Tenant.
If delivery of possession of the Property to Tenant is delayed, Landlord and
Tenant shall, upon such delivery, execute an amendment to this Lease setting
forth the actual Commencement Date and expiration date of the Lease. Failure to
execute such amendment shall not affect the actual Commencement Date and
expiration date of the Lease.

         SECTION 2.03. EARLY OCCUPANCY. If Tenant occupies the Property prior
to the Commencement Date, Tenant's occupancy of the Property shall be subject
to all of the provisions of this Lease. Early occupancy of the Property shall
not advance the expiration date of this Lease. Tenant shall pay Base Rent and
all other charges specified in this Lease for the early occupancy period.

         SECTION 2.04. HOLDING OVER. Tenant shall vacate the Property upon the
expiration or earlier termination of this Lease. Tenant shall reimburse
Landlord for and indemnify and defend Landlord against all damages which
Landlord incurs from Tenant's delay in vacating the Property. If Tenant does
not vacate the Property upon the expiration or earlier termination of the Lease
and Landlord thereafter accepts rent from Tenant, Tenant's occupancy of the
Property shall be a "month-to-month" tenancy, subject to all of the terms of
this Lease applicable to a month-to-month tenancy, except that the Base Rent
then in effect shall be increased by twenty-five percent (25%).

                                 ARTICLE THREE
                                   BASE RENT

         SECTION 3.01. TIME AND MANNER OF PAYMENT. Upon execution of this
Lease, Tenant shall pay Landlord the Base Rent in the amount of $11,899 for the
seventh month of the Lease Term. On the first day of the eighth month of the
Lease Term and each month thereafter, Tenant shall pay Landlord the Base Rent,
in advance, without offset, deduction or prior demand. The Base Rent and
amortized tenant improvement costs shall be payable at Landlord's address or at
such other place as Landlord may designate in writing.

         * SEE INSERT 3.01.



                                       3

<PAGE>



         SECTION 3.02. COST OF LIVING INCREASES. The Base Rent shall be
increased on each date (the "Rental Adjustment Date") stated in Paragraph 19 in
accordance with the increase in the United States Department of Labor, Bureau
of Labor Statistics, Consumer Price Index for All Urban Consumers (all items
for the geographical Statistical Area in which the Property is located on the
basis of 1982-1984 = 100) (the "Index") as follows:

                  (a) The Base Rent (the "Comparison Base Rent") in effect
immediately before each Rental Adjustment Date shall be increased by the
percentage that the Index has increased from the date (the "Comparison Date")
on which payment of the Comparison Base Rent began through the month in which
the applicable Rental Adjustment Date occurs. The Base Rent shall not be
reduced by reason of such computation. Landlord shall notify Tenant of each
increase by a written statement which shall include the Index for the
applicable Comparison Date, the Index for the applicable Rental Adjustment
Date, the percentage increase between those two Indices, and the new Base Rent.
Any increase in the Base Rent provided for in this Section 3.02 shall be
subject to any minimum or maximum increase, provided for in Paragraph 1.12(a).

                  (b) Tenant shall pay the new Base Rent from the applicable
Rental Adjustment Date until the next Rental Adjustment Date. Landlord's notice
may be given after the applicable Rental Adjustment Date of the increase, and
Tenant shall pay Landlord the accrued rental adjustment for the months elapsed
between the effective date of the increase and Landlord's notice of such
increase within ten (10) days after Landlord's notice. If the format or
components of the Index are materially changed after the Commencement Date,
Landlord shall substitute an index which is published by the Bureau of Labor
Statistics or similar agency and which is most nearly equivalent to the Index
in effect on the Commencement Date. The substitute index shall be used to
calculate the increase in the Base Rent unless Tenant objects to such index in
writing within fifteen (15) days after receipt of Landlord's notice. If Tenant
objects, Landlord and Tenant shall submit the selection of the substitute index
for binding arbitration in accordance with the rules and regulations of the
American Arbitration Association at its office closest to the Property. The
costs of arbitration shall be borne equally by Landlord and Tenant.

         SECTION 3.03. SECURITY DEPOSIT; INCREASES.

                  (a) Upon the execution of this Lease, Tenant shall deposit
with Landlord a cash Security Deposit in the amount set forth in Section 1.10
above. Landlord may apply all or part of the Security Deposit to any unpaid
rent or other charges due from Tenant or to cure any other defaults of Tenant.
If Landlord uses any part of the Security Deposit, Tenant shall restore the
Security Deposit to its full amount within ten (10) days after Landlord's
written request. Tenant's failure to do so shall be a material default under
this Lease. Landlord shall not be required to keep the Security Deposit
separate from its other accounts and no trust relationship is created with
respect to the Security Deposit. See Insert 3.03.

                  (b) Each Time the Base Rent is increased, Tenant shall
deposit additional funds with Landlord sufficient to increase the Security
Deposit to an amount which bears the


                                       4

<PAGE>



same relationship to the adjusted Base Rent as the initial Security Deposit
bore to the initial Base Rent.

         SECTION 3.04. TERMINATION; ADVANCE PAYMENTS. Upon termination of this
Lease under Article Seven (Damage or Destruction), Article Eight (Condemnation)
or any other termination not resulting from Tenant's default, and after Tenant
has vacated the Property in the manner required by this Lease, Landlord shall
refund or credit to Tenant (or Tenant's successor) the unused portion of the
Security Deposit, any advance rent or other advance payments made by Tenant to
Landlord, and any amounts paid for real property taxes and other reserves which
apply to any time periods after termination of the Lease.

                                  ARTICLE FOUR
                        OTHER CHARGES PAYABLE BY TENANT

         SECTION 4.01. ADDITIONAL RENT. All charges payable by Tenant other
than Base Rent are called "Additional Rent." Unless this Lease provides
otherwise, Tenant shall pay all Additional Rent then due with the next monthly
installment of Base Rent. The term "rent" shall mean Base Rent and Additional
Rent.

         SECTION 4.02. PROPERTY TAXES.

                  (a) Real Property Taxes. Tenant shall pay all real property
taxes on the Property (including any fees, taxes or assessments against, or as
a result of, any tenant improvements installed on the Property by or for the
benefit of Tenant) during the Lease Term. Subject to Paragraph 4.02(c) and
Section 4.08 below, such payment shall be made at least ten (10) days prior to
the delinquency date of the taxes. Within such ten (10)-day period, Tenant
shall furnish Landlord with satisfactory evidence that the real property taxes
have been paid. Landlord shall reimburse Tenant for any real property taxes
paid by Tenant covering any period of time prior to or after the Lease Term. If
Tenant fails to pay the real property taxes when due, Landlord may pay the
taxes and Tenant shall reimburse Landlord for the amount of such tax payment as
Additional Rent.

                  (b) Definition of "Real Property Tax. "Real property tax"
means: (i) any fee, license fee, license tax, business license fee, commercial
rental tax, levy, charge, assessment, penalty or tax imposed by any taxing
authority against the Property; (ii) any tax on the Landlord's right to
receive, or the receipt of, rent or income from the Property or against
Landlord's business of leasing the Property; (iii) any tax or charge for fire
protection, streets, sidewalks, road maintenance, refuse or other services
provided to the Property by any governmental agency; (iv) any tax imposed upon
this transaction or based upon a re-assessment of the Property due to a change
of ownership, as defined by applicable law, or other transfer of all or part of
Landlord's interest in the Property; or construction conducted in the Project
and (v) any charge or fee replacing any tax previously included within the
definition of real property tax.


                                       5

<PAGE>



"Real property tax" does not, however, include Landlord's federal or state
income, franchise, inheritance or estate taxes.

                  (c) Joint Assessment. If the Property is not separately
assessed, Landlord shall reasonably determine Tenant's share of the real
property tax payable by Tenant under Paragraph 4.02(a) from the assessor's
worksheets or other reasonably available information. Tenant shall pay such
share to Landlord within fifteen (15) days after receipt of Landlord's written
statement.

                  (d)      Personal Property Taxes.

                           (i)      Tenant shall pay all taxes charged agains
trade fixtures, furnishings, equipment or any other personal property belonging
to Tenant. Tenant shall try to have personal property taxed separately from the 
Property.

                           (ii)     If any of Tenant's personal property is 
taxed with the Property, Tenant shall pay Landlord the taxes for the personal
property within fifteen (15) days after Tenant receives a written statement
from Landlord for such personal property taxes.

         SECTION 4.03. UTILITIES. Tenant shall pay, directly to the appropriate
supplier, the cost of all natural gas, heat, light, power, sewer service,
telephone, water, refuse disposal and other utilities and services supplied to
the Property. However, if any services or utilities are jointly metered with
other property, Landlord shall make a reasonable determination of Tenant's
proportionate share of the cost of such utilities and services and Tenant shall
pay such share to Landlord within fifteen (15) days after receipt of Landlord's
written statement.

         SECTION 4.04. INSURANCE POLICIES.  See Article 15 in Rider for
insurance provisions.

                  (a)      Liability Insurance.

         SECTION 4.05. COMMON AREAS; USE, MAINTENANCE AND COSTS.

                  (a) Common Areas. As used in this Lease, "Common Areas" shall
mean all areas within the Project which are available for the common use of
tenants of the Project and which are not leased or held for the exclusive use
of Tenant or other tenants, including, but not limited to, parking areas,
driveways, sidewalks, loading areas, access roads, corridors, landscaping and
planted areas. Landlord, from time to time, may change the size, location,
nature and use of any of the Common Areas, convert Common Areas into leasable
areas, construct additional parking facilities (including parking structures)
in the Common Areas, and increase or decrease Common Area land and/or
facilities. Tenant acknowledges that such activities may result in
inconvenience to Tenant. Such activities and changes are permitted if they do
not materially affect Tenant's use of the Property.



                                       6

<PAGE>



                  (b) Use of Common Areas. Tenant shall have the nonexclusive
right (in common with other tenants and all others to whom Landlord has granted
or may grant such rights) to use the Common Areas for the purposes intended,
subject to such reasonable rules and regulations as Landlord may establish from
time to time. Tenant shall abide by such rules and regulations and shall use
its best effort to cause others who use the Common Areas with Tenant's express
or implied permission to abide by Landlord's rules and regulations. At any
time, Landlord may close any Common Areas to perform any acts in the Common
Areas as, in Landlord's judgment, are desirable to improve the Project. Tenant
shall not interfere with the rights of Landlord, other tenants or any other
person entitled to use the Common Areas.

                  (c) Specific Provision re: Vehicle Parking. Tenant shall be
entitled to use the number of vehicle parking spaces in the Project allocated
to Tenant in Section 1.11 of the Lease without paying any additional rent.
Tenant's parking shall not be reserved and shall be limited to vehicles no
larger than standard size automobiles or pickup utility vehicles. Tenant shall
not cause large trucks or other large vehicles to be parked within the Project
or on the adjacent public streets except with Landlord's prior written consent,
which shall not be unreasonably withheld. Temporary parking of large delivery
vehicles in the Project may be permitted by the rules and regulations
established by Landlord. Vehicles shall be parked only in striped parking
spaces and not in driveways, loading areas or other locations not specifically
designated for parking. Handicapped spaces shall only be used by those legal
permitted to use them. If Tenant parks more vehicles in the parking area than
the number set forth in Section 1.11 of this Lease, such conduct shall be a
material breach of this Lease. In addition to Landlord's other remedies under
the Lease, Tenant shall pay a daily charge determined by Landlord for each such
additional vehicle.

                  (d) Maintenance of Common Areas. Landlord shall maintain the
Common Areas in good order, condition and repair and shall operate the Project,
in Landlord's sole discretion, as a first-class industrial/commercial real
property development. Tenant shall pay Tenant's pro rata share (as determined
below) of all costs incurred by Landlord for the operation and maintenance of
the Common Areas. Common Area costs include, but are not limited to, costs and
expenses for the following: gardening and landscaping; utilities, water and
sewage charges; maintenance of signs (other than tenants' signs); premiums for
liability, property damage, fire and other types of casualty insurance on the
Common Areas and worker's compensation insurance; all property taxes and
assessments levied on or attributable to the Common Areas and all Common Area
improvements; all personal property taxes levied on or attributable to personal
property used in connection with the Common Areas; straight-line depreciation
on personal property owned by Landlord which is consumed in the operation or
maintenance of the Common Areas; rental or lease payments paid by Landlord for
rented or leased personal property used in the operation or maintenance of the
Common Areas; fees for require licenses and permits; repairing, resurfacing,
repaving, maintaining, painting, lighting, cleaning, refuse removal, security
and similar items; reserves for roof replacement and exterior painting and
other appropriate reserves; and a reasonable allowance to Landlord for
Landlord's supervision of the Common Areas (not to exceed five percent (5%) of
the gross rents of the


                                       7

<PAGE>



Project for the calendar year). Landlord may cause any or all of such services
to be provided by third parties and the cost of such services shall be included
in Common Area costs. Common Area costs shall not include depreciation of real
property which forms part of the Common Areas.

                  (e) Tenant's Share and Payment. Tenant shall pay Tenant's
annual pro rata share of all Common Area costs (prorated for any fractional
month) upon written notice from Landlord that such costs are due and payable,
and in any event prior to delinquency. Tenant's pro rata share shall be
calculated by dividing the square foot area of the Property, as set forth in
Section 1.04 of the Lease, by the aggregate square foot area of the Project
which is leased or held for lease by tenants, as of the date on which the
computation is made. Tenant's initial pro rata share is set out in Paragraph
1.1(b). Any changes in the Common Area costs and/or the aggregate area of the
Project leased or held for lease during the Lease Term shall be effective on
the first day of the month after such change occurs. Landlord may, at
Landlord's election, estimate in advance and charge to Tenant as Common Area
costs, all real property taxes for which Tenant is liable under Section 4.02 of
the Lease, all insurance premiums for which Tenant is liable under Section 4.04
of the Lease, all maintenance and repair costs for which Tenant is liable under
Section 6.04 of the Lease, and all other Common Area costs payable by Tenant
hereunder. At Landlord's election, such statements of estimated Common Area
costs shall be delivered monthly, quarterly or at any other periodic intervals
to be designated by Landlord. Landlord may adjust such estimates at any time
based upon Landlord's experience and reasonable anticipation of costs. Such
adjustments shall be effective as of the next rent payment date after notice to
Tenant. Within sixty (60) days after the end of each calendar year of the Lease
Term, Landlord shall deliver to Tenant a statement prepared in accordance with
generally accepted accounting principles setting forth, in reasonable detail,
the Common Area costs paid or incurred by Landlord during the preceding
calendar year and Tenant's pro rata share. Upon receipt of such statement,
there shall be an adjustment between Landlord and Tenant, with payment to or
credit given by Landlord (as the case may be) so that Landlord shall receive
the entire amount of Tenant's share of such costs and expenses for such period.

         SECTION 4.06. LATE CHARGES. Tenant's failure to pay rent promptly may
cause Landlord to incur unanticipated costs. The exact amount of such costs are
impractical or extremely difficult to ascertain. Such costs may include, but
are not limited to, processing and accounting charges and late charges which
may be imposed on Landlord by any ground lease, mortgage or trust deed
encumbering the Property. Therefore, if Landlord does not receive any rent
payment within ten (10) days after it becomes due, Tenant shall pay Landlord a
late charge equal to ten percent (10%) of the overdue amount. The parties agree
that such late charge represents a fair and reasonable estimate of the costs
Landlord will incur by reason of such late payment.

         SECTION 4.07. INTEREST ON PAST DUE OBLIGATIONS. Any amount owed by
Tenant to Landlord which is not paid when due shall bear interest at the rate
of fifteen percent (15%) per annum from the due date of such amount. However,
interest shall not be payable on late charges to be paid by Tenant under this
Lease. The payment of interest on such amounts shall not excuse


                                       8

<PAGE>



or cure any default by Tenant under this Lease. If the interest rate specified
in this Lease is higher than the rate permitted by law, the interest rate is
hereby decreased to the maximum legal interest rate permitted by law.

         SECTION 4.08. IMPOUNDS FOR INSURANCE PREMIUMS AND REAL PROPERTY TAXES.
If requested by any ground lessor or lender to whom Landlord has granted a
security interest in the Property, or if Tenant is more than ten (10) days late
in the payment of rent more than once in any consecutive twelve (12)-month
period, Tenant shall pay Landlord a sum equal to one-twelfth (1/12) of the
annual real property taxes and insurance premiums payable by Tenant under this
Lease, together with each payment of Base Rent. Landlord shall hold such
payments in a non-Interest bearing Impound account. If unknown, Landlord shall
reasonably estimate the amount of real property taxes and insurance premiums
when due. Tenant shall pay any deficiency of funds in the Impound account to
Landlord upon written request. If Tenant defaults under this Lease, Landlord
may apply any funds in the Impound account to any obligation then due under
this Lease.

                                  ARTICLE FIVE
                                USE OF PROPERTY

         SECTION 5.01.  PERMITTED USES.  Tenant may use the Property only for
the Permitted Uses set forth in Section 1.06 above.

         SECTION 5.02. MANNER OF USE. Tenant shall not cause or permit the
Property to be used in any way which constitutes a violation of any law,
ordinance, or governmental regulation or order, which annoys or interferes with
the rights of tenants of the Project, or which constitutes a nuisance or waste.
Tenant shall obtain and pay for all permits, including a Certificate of
Occupancy, required for Tenant's occupancy of the Property and shall promptly
take all actions necessary to comply with all applicable statutes, ordinances,
rules, regulations, orders and requirements regulating the use by Tenant of the
Property, including the Occupational Safety and Health Act.

         SECTION 5.03. HAZARDOUS MATERIALS. As used in this Lease, the term
"hazardous substances" means any flammable items, explosives, radioactive
materials, hazardous or toxic substances, material or waste or related
materials, including any substances defined as or included in the definition of
"hazardous substances", "hazardous wastes", "hazardous materials" or "toxic
substances" now or subsequently regulated under any applicable federal, state
or local laws or regulations, including without limitation petroleum- based
products, paints, solvents, lead, cyanide, DDT, printing inks, acids,
pesticides, ammonia compounds and other chemical products, asbestos, PCBs and
similar compounds, and including any different products and materials which are
subsequently found to have adverse effects on the environment or the health and
safety of persons. Tenant shall not cause or permit any Hazardous Material to
be generated, produced, brought upon, used, stored, treated or disposed of in
or about the Property by Tenant, its agents, employees, contractors, sublessees
or invitees without the prior written consent of


                                       9

<PAGE>



Landlord. Landlord shall be entitled to take into account such other factors or
facts as Landlord may reasonably determine to be relevant in determining
whether to grant or withhold consent to Tenant's proposed activity with respect
to Hazardous Material. In no event, however, shall Landlord be required to
consent to the Installation or use of any storage tanks on the Property.

         SECTION 5.04. SIGNS AND AUCTIONS. Tenant shall not place any signs on
the Property without Landlord's prior written consent. Tenant shall not conduct
or permit any auctions or sheriff's sales at the Property.

         SECTION 5.05. INDEMNITY. Tenant shall indemnify Landlord against and
hold Landlord harmless from any and all costs, claims or liability arising
from: (a) Tenant's use of the Property; (b) the conduct of Tenant's business or
anything else done or permitted by Tenant to be done in or about the Property,
including any contamination of the Property or any other property resulting
from the presence or use of Hazardous Material caused or permitted by Tenant;
(c) any breach or default in the performance of Tenant's obligations under this
Lease; (d) any misrepresentation or breach of warranty by Tenant under this
Lease; or (e) other acts or omissions of Tenant. Tenant shall defend Landlord
against any such cost, claim or liability at Tenant's expense with counsel
reasonably acceptable to Landlord or, at Landlord's election, Tenant shall
reimburse Landlord for any legal fees or costs incurred by Landlord in
connection with any such claim. As a material part of the consideration to
Landlord, Tenant assumes all risk of damage to property or injury to persons in
or about the Property arising from any cause, and Tenant hereby waives all
claims in respect thereof against Landlord, except for any claim arising out of
Landlord's gross negligence or willful misconduct. As used in this Section, the
term "Tenant" shall include Tenant's employees, agents, contractors and
invitees, if applicable.

         SECTION 5.06. LANDLORD'S ACCESS. Landlord or its agents may enter the
Property at all reasonable times during business hours to show the Property to
potential buyers, investors or tenants or other parties; to do any other act or
to inspect and conduct tests in order to monitor Tenant's compliance with all
applicable environmental laws and all laws governing the presence and use of
Hazardous Material; or for any other purpose Landlord deems necessary. Landlord
shall give Tenant prior notice of such entry of no less than 24 hours except in
the case of an emergency in which event no prior notice is required. Landlord
may place customary "For Sale" or "For Lease" signs on the Property.

         SECTION 5.07. QUIET POSSESSION. If Tenant pays the rent and complies
with all other terms of this Lease, Tenant may occupy and enjoy the Property
for the full Lease Term, subject to the provisions of this Lease.

                                  ARTICLE SIX
          CONDITION OF PROPERTY; MAINTENANCE, REPAIRS AND ALTERATIONS

         SECTION 6.01. EXISTING CONDITIONS. Tenant accepts the Property in its
condition as of the execution of the Lease, subject to all recorded matters,
laws, ordinances, and governmental


                                       10

<PAGE>



regulations and orders. Except as provided herein, Tenant acknowledges that
neither Landlord nor any agent of Landlord has made any representation as to
the condition of the Property or the suitability of the Property for Tenant's
intended use. Tenant represents and warrants that Tenant has made its own
inspection of and inquiry regarding the condition of the Property and is not
relying on any representations of Landlord or any Broker with respect thereto.
If Landlord or Landlord's Broker has provided a Property Information Sheet or
other Disclosure Statement regarding the Property, a copy is attached as an
exhibit to the Lease.

         SECTION 6.02. EXEMPTION OF LANDLORD FROM LIABILITY. Landlord shall not
liable for any damage or injury to the person, business (or any loss of income
therefrom), goods, wares, merchandise or other property of Tenant, Tenant's
employees, invitees, customers or any other person in or about the Property,
whether such damage or injury is caused by or results from: (a) fire, steam,
electricity, water, gas or rain; (b) the breakage, leakage, obstruction or
other defects of pipes, sprinklers, wires, appliances, plumbing, air
conditioning or lighting fixtures or any other cause; (c) conditions arising in
or about the Property or upon other portions of the Project, or from other
sources or places; or (d) any act or omission of any other tenant of the
Project. Landlord shall not be liable for any such damage or injury even though
the cause of or the means of repairing such damage or injury are not accessible
to Tenant. The provisions of this Section 6.02 shall not, however, exempt
Landlord from liability for Landlord's gross negligence or willful misconduct.

         SECTION 6.03. LANDLORD'S OBLIGATIONS.

                  (a) Except as provided in Article Seven (Damage or
Destruction) and Article Eight (Condemnation), Landlord shall keep the
following in good order, condition and repair: the foundations, exterior walls
and roof of the Property (including painting the exterior surface of the
exterior walls of the Property not more often than once every five (5) years,
if necessary) and all components of electrical, mechanical, plumbing, heating
and air conditioning systems and facilities located in the Property which are
concealed or used in common by tenants of the Project. However, Landlord shall
not be obligated to maintain or repair windows, doors, plate glass or the
interior surfaces of exterior walls. Landlord shall make repairs under this
Section 6.03 within a reasonable time after receipt of written notice from
Tenant of the need for such repairs.

                  (b) Tenant shall pay or reimburse Landlord for all costs
Landlord incurs under paragraph 6.03(a) above as Common Area costs as provided
in Section 4.05 of the Lease. Tenant waives the benefit of any statute in
effect now or in the future which might give Tenant the right to make repairs
at Landlord's expense or to terminate this Lease due to Landlord's failure to
keep the Property in good order, condition and repair.


                                       11

<PAGE>




         SECTION 6.04. TENANT'S OBLIGATIONS.

                  (a) Except as provided in Section 6.03, Article Seven (Damage
and Destruction) and Article Eight (Condemnation), Tenant shall keep all
portions of the Property (including structural, nonstructural, interior,
systems and equipment) in good order, condition and repair (including interior
repainting and refinishing, as needed). If any portion of the Property or any
system or equipment in the Property which Tenant is obligated to repair cannot
be fully repaired or restored, Tenant shall promptly replace such portion of
the Property or system or equipment in the Property, regardless of whether the
benefit of such replacement extends beyond the Lease Term; but if the benefit
or useful life of such replacement extends beyond the Lease Term (as such term
may be extended by exercise of any options), the useful life of such
replacement shall be prorated over the remaining portion of the Lease Term (as
extended), and Tenant shall be liable only for that portion of the cost which
is applicable to the Lease Term (as extended). Tenant shall maintain a
preventive maintenance contract providing for the regular inspection and
maintenance of the heating and air conditioning system by a licensed heating
and air conditioning contractor, unless Landlord maintains such equipment under
Section 6.03 above. If any part of the Property or the Project is damaged by
any act or omission of Tenant, Tenant shall pay Landlord the cost of repairing
or replacing such damaged property, whether or not Landlord would otherwise be
obligated to pay the cost of maintaining or repairing such property. It is the
intention of Landlord and Tenant that at all times Tenant shall maintain the
portions of the Property which Tenant is obligated to maintain in an
attractive, first-class and fully operative condition.

                  (b) Tenant shall fulfill all of Tenant's obligations under
this Section 6.04 at Tenant's sole expense. If Tenant fails to maintain, repair
or replace the Property as required by this Section 6.04, Landlord may, upon
ten (10) days' prior notice to Tenant (except that no notice shall be required
in the case of an emergency), enter the Property and perform such maintenance
or repair (including replacement, as needed) on behalf of Tenant. In such case,
Tenant shall reimburse Landlord for all costs incurred in performing such
maintenance or repair immediately upon demand.

         SECTION 6.05. ALTERATIONS, ADDITIONS AND IMPROVEMENTS. (See Article 17
in Rider for additional provisions)

         SECTION 6.06. CONDITION UPON TERMINATION. Upon the termination of the
Lease, Tenant shall surrender the Property to Landlord, broom clean and in the
same condition as received except for ordinary wear and tear which Tenant was
not otherwise obligated to remedy under any provision of this Lease However,
Tenant shall not be obligated to repair any damage which Landlord is required
to repair under Article Seven (Damage or Destruction).



                                       12

<PAGE>



                                 ARTICLE SEVEN
                             DAMAGE OR DESTRUCTION

         SECTION 7.01. PARTIAL DAMAGE TO PROPERTY.

                  (a) Tenant shall notify Landlord in writing immediately upon
the occurrence of any damage to the Property. If the Property is only partially
damaged (i.e., less than forty percent (40%) of the Property is untenantable as
a result of such damage or less than forty (40%) of Tenant's operations are
materially impaired) and if the proceeds received by Landlord from the
insurance policies described in paragraph 4.04(b) are sufficient to pay for the
necessary repairs, this Lease shall remain in effect and Landlord shall repair
the damage as soon as reasonably possible. Landlord may elect (but is not
required) to repair any damage to Tenant's fixtures, equipment, or
improvements.

                  (b) If the insurance proceeds received by Landlord are not
sufficient to pay the entire cost of repair, or if the cause of the damage is
not covered by the insurance policies which Landlord maintains under Paragraph
4.04(b), Landlord may elect either to (i) repair the damage as soon as
reasonably possible, in which case this Lease shall remain in full force and
effect, or (ii) terminate this Lease as of the date the damage occurred.
Landlord shall notify Tenant within thirty (30) days after receipt of notice of
the occurrence of the damage whether Landlord elects to repair the damage or
terminate the Lease. If Landlord elects to repair the damage, Tenant shall pay
Landlord the "deductible amount" (if any) under Landlord's insurance policies
and, if the damage was due to an act or omission of Tenant, or Tenant's
employees, agents, contractors or invitees, the difference between the actual
cost of repair and any insurance proceeds received by Landlord. If Landlord
elects to terminate the Lease, Tenant may elect to continue this Lease in full
force and effect, in which case Tenant shall repair any damage to the property
and any building in which the Property is located. Tenant shall pay the cost of
such repairs, except that upon satisfactory completion of such repairs,
Landlord shall deliver to Tenant any insurance proceeds received by Landlord
for the damage repairs by Tenant. Tenant shall give Landlord written notice of
such election within ten (10) days after receiving Landlord's termination
notice.

                  (c) If the damage to the Property occurs during the last six
(6) months of the Lease Term and such damage will require more than thirty (30)
days to repair, either Landlord or Tenant may elect to terminate this Lease as
of the date the damage occurred, regardless of the sufficiency of any insurance
proceeds. The party electing to terminate this Lease shall give written
notification to the other party of such election within thirty (30) days after
Tenant's notice to Landlord of the occurrence of the damage.

         SECTION 7.02. SUBSTANTIAL OR TOTAL DESTRUCTION. If the Property is
substantially or totally destroyed by any cause whatsoever (i.e., the damage to
the Property is greater than partial damage as described in Section 7.01), and
regardless of whether Landlord receives any insurance proceeds, this Lease
shall terminate as of the date the destruction occurred. Notwithstanding the
preceeding sentence, if the Property can be rebuilt within six (6) months after
the date of


                                       13

<PAGE>



destruction, Landlord may elect to rebuild the Property at Landlord's own
expense, in which case this Lease shall remain in full force and effect.
Landlord shall notify Tenant of such election within thirty (30) days after
Tenant's notice of the occurrence of total or substantial destruction. If
Landlord so elects, Landlord shall rebuild the Property at Landlord's sole
expense, except that if the destruction was caused by an act or omission of
Tenant, Tenant shall pay landlord the difference between the actual cost of
rebuilding and any insurance proceeds received by Landlord.

         SECTION 7.03. TEMPORARY REDUCTION OF RENT. If the Property is
destroyed or damaged and Landlord or Tenant repairs or restores the Property
pursuant to the provisions of this Article Seven, any rent payable during the
period of such damage, repair and/or restoration shall be reduced according to
the degree, if any, to which Tenant's use of the Property is impaired. However,
the reduction shall not exceed the sum of one year's payment of Base Rent,
insurance premiums and real property taxes. Except for such possible reduction
in Base Rent, insurance premiums and real property taxes, Tenant shall not be
entitled to any compensation, reduction, or reimbursement from Landlord as a
result of any damage, destruction, repair or restoration of or to the Property.

         SECTION 7.04. WAIVER. Tenant waives the protection of any statute,
code or judicial decision which grants a tenant the right to terminate a lease
in the event of the substantial or total destruction of the leased property.
Tenant agrees that the provisions of Section 7.02 above shall govern the rights
and obligations of Landlord and Tenant in the event of any substantial or total
destruction to the Property.

                                 ARTICLE EIGHT
                                  CONDEMNATION

         If all or any portion of the Property is taken under the power of
eminent domain or sold under the threat of that power (all of which are called
"Condemnation"), this Lease shall terminate as to the part taken or sold on the
date the condemning authority takes title or possession, whichever occurs
first. If more than twenty percent (20%) of the floor area of the building in
which the Property is located, or which is located on the Property, is taken,
either Landlord or Tenant may terminate this Lease as of the date the
condemning authority takes title or possession, by delivering written notice to
the other within ten (10) days after receipt of written notice of such taking
(or in the absence of such notice, within ten (10) days after the condemning
authority takes title or possession). If neither Landlord nor Tenant terminates
this Lease, this Lease shall remain in effect as to the portion of the Property
not taken, except that the Base Rent and Additional Rent shall be reduced in
proportion to the reduction in the floor area of the Property. Any Condemnation
award or payment shall be distributed in the following order: (a) first, to any
ground lessor, mortgagee or beneficiary under a deed of trust encumbering the
Property, the amount of its interest in the Property; (b) second, to Tenant,
only the amount of any award specifically designated for loss of or damage to
Tenant's trade fixtures or removable personal property; and (c) third, to
Landlord, the remainder of such award, whether as


                                       14

<PAGE>



compensation for reduction in the value of the leasehold, the taking of the
fee, or otherwise. If this Lease is not terminated, Landlord shall repair any
damage to the Property caused by the Condemnation, except that Landlord shall
not be obligated to repair any damage for which Tenant has been reimbursed by
the condemning authority. If the severance damages received by Landlord are not
sufficient to pay for such repair; Landlord shall have the right to either
terminate this Lease or make such repair at Landlord's expense.

                                  ARTICLE NINE
                           ASSIGNMENT AND SUBLETTING

         (See Article 18 in Rider for additional provisions)

         SECTION 9.01. NO MERGER. No merger shall result from Tenant's sublease
of the Property under this Article Nine, Tenant's surrender of this Lease or
the termination of this Lease in any other manner. In any such event, Landlord
may terminate any or all subtenancies or succeed to the interest of Tenant as
sublandlord under any or all subtenancies.

                                  ARTICLE TEN
                               DEFAULTS; REMEDIES

         SECTION 10.01. COVENANTS AND CONDITIONS. Tenant's performance of each
of Tenant's obligations under this Lease is a condition as well as a covenant.
Tenant's right to continue in possession of the Property is conditioned upon
such performance. Time is of the essence in the performance of all covenants
and conditions.

         SECTION 10.02. DEFAULTS. Tenant shall be in material default under
this Lease:

                  (a) If Tenant abandons the Property or if Tenant's vacation
of the Property results in the cancellation of any insurance described in
Section 4.04;

                  (b)      If Tenant fails to pay rent or any other charge
when due;

                  (c) If Tenant fails to perform any of Tenant's non-monetary
obligations under this Lease for a period of thirty (30) days after written
notice from Landlord; provided that if more than thirty (30) days are required
to complete such performance, Tenant shall not be in default if Tenant
commences such performance within the thirty (30)-day period and thereafter
diligently pursues its completion. However, Landlord shall not be required to
give such notice if Tenant's failure to perform constitutes a non-curable
breach of this Lease. The notice required by this Paragraph is intended to
satisfy any and all notice requirements imposed by law on Landlord and is not
in addition to any such requirement.

                  (d) (i) If Tenant makes a general assignment or general
arrangement for the benefit of creditors; (ii) if a petition for adjudication
of bankruptcy or for reorganization or


                                       15

<PAGE>



rearrangement is filed by or against Tenant and is not dismissed within thirty
(30) days; (iii) if a trustee or receiver is appointed to take possession of
substantially all of Tenant's assets located at the Property or of Tenant's
interest in this Lease and possession is not restored to Tenant within thirty
(30) days; or (iv) if substantially all of Tenant's assets located at the
Property or of Tenant's interest in this Lease is subjected to attachment,
execution or other judicial seizure which is not discharged within thirty (30)
days. If a court of competent jurisdiction determines that any of the acts
described in this subparagraph (d) is not a default under this Lease, and a
trustee is appointed to take possession (or if Tenant remains a debtor in
possession) and such trustee or Tenant transfers Tenant's interest hereunder,
then Landlord shall receive, as Additional Rent, the excess, if any, of the
rent (or any other consideration) paid in connection with such assignment or
sublease over the rent payable by Tenant under this Lease.

                  (e) If any guarantor of the Lease revokes or otherwise
terminates, or purports to revoke or otherwise terminate, any guaranty of all
or any portion of Tenant's obligations under the Lease. Unless otherwise
expressly provided, no guaranty of the Lease is revocable.

         SECTION 10.03. REMEDIES. On the occurrence of any material default by
Tenant, Landlord may, at any time thereafter, with or without notice or demand
and without limiting Landlord in the exercise of any right or remedy which
Landlord may have:

                  (a) Terminate Tenant's right to possession of the Property by
any lawful means, in which case this Lease shall terminate and Tenant shall
immediately surrender possession of the Property to Landlord. In such event,
Landlord shall be entitled to recover from Tenant all damages incurred by
Landlord by reason of Tenant's default, including (i) the worth at the time of
the award of the unpaid Base Rent, Additional Rent and other charges which
Landlord had earned at the time of the termination; (ii) the worth at the time
of the award of the amount by which the unpaid Base Rent, Additional Rent and
other charges which Landlord would have earned after termination until the time
of the award exceeds the amount of such rental loss that Tenant proves Landlord
could have reasonably avoided; (iii) the worth at the time of the award of the
amount by which the unpaid Base Rent, Additional Rent and other charges which
Tenant would have paid for the balance of the Lease Term after the time of
award exceeds the amount of such rental loss that Tenant proves Landlord could
have reasonably avoided; and (iv) any other amount necessary to compensate
Landlord for all the detriment proximately caused by Tenant's failure to
perform its obligations under the Lease or which in the ordinary course of
things would be likely to result therefrom, including, but not limited to, any
costs or expenses Landlord incurs in maintaining or preserving the Property
after such default, the cost of recovering possession of the Property, expenses
of reletting, including necessary renovation or alteration of the Property.
Landlord's reasonable attorneys' fees incurred in connection therewith, and any
real estate commission paid or payable. As used in subparts (i) and (ii) above,
the "worth at the time of the award" is computed by allowing interest on unpaid
amounts at the rate of fifteen percent (15%) per annum, or such lesser amount
as may then be the maximum lawful rate. As used in subpart (iii) above, the
"worth at the time of the award" is computed by discounting such amount at the
discount rate of the Federal Reserve Bank of San Francisco at the time of the


                                       16

<PAGE>



award, plus one percent (1%). If Tenant has abandoned the Property, Landlord
shall have the option of (i) retaking possession of the Property and recovering
from Tenant the amount specified in this Paragraph 10.03(a), or (ii) proceeding
under Paragraph 10.03(b);

                  (b) Maintain Tenant's right to possession, in which case this
Lease shall continue in effect whether or not Tenant has abandoned the
Property. In such event, Landlord shall be entitled to enforce all of
Landlord's rights and remedies under this Lease, including the right to recover
the rent as it becomes due;

                  (c) Pursue any other remedy now or hereafter available to
Landlord under the laws or judicial decisions of the state in which the
Property is located.

         SECTION 10.04. REPAYMENT OF "FREE" RENT. If this Lease provides for a
postponement of any monthly rental payments, a period of "free" rent or other
rent concession, such postponed rent or "free" rent is called the "Abated
Rent". Tenant shall be credited with having paid all of the Abated Rent on the
expiration of the Lease Term only if Tenant has fully, faithfully, and
punctually performed all of Tenant's obligations hereunder, including the
payment of all rent (other than the Abated Rent) and all other monetary
obligations and the surrender of the Property in the physical condition
required by this Lease. Tenant acknowledges that its right to receive credit
for the Abated Rent is absolutely conditioned upon Tenant's full, faithful and
punctual performance of its obligations under this Lease. If Tenant defaults
and does not cure within any applicable grace period, the Abated Rent shall
immediately become due and payable in full and this Lease shall be enforced as
if there were no such rent abatement or other rent concession. In such case
Abated Rent shall be calculated based on the full initial rent payable under
this Lease.

         SECTION 10.05. AUTOMATIC TERMINATION. Notwithstanding any other term
or provision hereof to the contrary, the Lease shall terminate on the
occurrence of any act which affirms the Landlord's intention to terminate the
Lease as provided in Section 10.03 hereof, including the filing of an unlawful
detainer action against Tenant. On such termination, Landlord's damages for
default shall include all costs and fees, including reasonable attorneys' fees
that Landlord incurs in connection with the filing, commencement, pursuing
and/or defending of any action in any bankruptcy court or other court with
respect to the Lease; the obtaining of relief from any stay in bankruptcy
restraining any action to evict Tenant; or the pursuing of any action with
respect to Landlord's right to possession of the Property. All such damages
suffered (apart from Base Rent and other rent payable hereunder) shall
constitute pecuniary damages which must be reimbursed to Landlord prior to
assumption of the Lease by Tenant or any successor to Tenant in any bankruptcy
or other proceeding.

         SECTION 10.06. CUMULATIVE REMEDIES. Landlord's exercise of any right
or remedy shall not prevent it from exercising any other right or remedy.



                                       17

<PAGE>



                                 ARTICLE ELEVEN
                             PROTECTION OF LENDERS

         SECTION 11.01. SUBORDINATION. Landlord shall have the right to
subordinate this Lease to any ground lease, deed of trust or mortgage
encumbering the Property, any advances made on the security thereof and any
renewals, modifications, consolidations, replacements or extensions thereof,
whenever made or recorded. Tenant shall cooperate with Landlord and any lender
which is acquiring a security interest in the Property or the Lease. Tenant
shall execute such further documents and assurances as such lender may require,
provided that Tenant's obligations under this Lease shall not be increased in
any material way (the performance of ministerial acts shall not be deemed
material), and Tenant shall not be deprived of its rights under this Lease.
Tenant's right to quiet possession of the Property during the Lease Term shall
not be disturbed if Tenant pays the rent and performs all of Tenant's
obligations under this Lease and is not otherwise in default. If any ground
lessor, beneficiary or mortgagee elects to have this Lease prior to the lien of
its ground lease, deed of trust or mortgage and gives written notice thereof to
Tenant, this Lease shall be deemed prior to such ground lease, deed of trust or
mortgage whether this Lease is dated prior or subsequent to the date of said
ground lease, deed of trust or mortgage or the date of recording thereof.

         SECTION 11.02. ATTORNMENT. If Landlord's interest in the Property is
acquired by any ground lessor, beneficiary under a deed of trust, mortgagee, or
purchaser at a foreclosure sale, Tenant shall attorn to the transferee of or
successor to Landlord's interest in the Property and recognize such transferee
or successor as Landlord under this Lease. Tenant waives the protection of any
statute or rule of law which gives or purports to give Tenant any right to
terminate this Lease or surrender possession of the Property upon the transfer
of Landlord's interest.

         SECTION 11.03. SIGNING OF DOCUMENTS. Tenant shall sign and deliver any
instrument or documents necessary or appropriate to evidence any such
attornment or subordination or agreement to do so. If Tenant fails to do so
within ten (10) days after written request, Tenant hereby makes, constitutes
and irrevocably appoints Landlord, or any transferee or successor of Landlord,
the attorney-in-fact of Tenant to execute and deliver any such instrument or
document.

         SECTION 11.04. ESTOPPEL CERTIFICATES.

                  (a) Upon Landlord's written request, Tenant shall execute,
acknowledge and deliver to Landlord a written statement certifying: (i) that
none of the terms or provisions of this Lease have been changed (or if they
have been changed, stating how they have been changed); (ii) that this Lease
has not been canceled or terminated; (iii) the last date of payment of the Base
Rent and other charges and the time period covered by such payment; (iv) that
Landlord is not in default under this Lease (or, if Landlord is claimed to be
in default, stating why); and (v) such other representations or information
with respect to Tenant or the Lease as Landlord may reasonably request or which
any prospective purchaser or encumbrancer of the Property may


                                       18

<PAGE>



require. Tenant shall deliver such statement to Landlord within ten (10) days
after Landlord's request. Landlord may give any such statement by Tenant to any
prospective purchaser or encumbrancer of the Property. Such purchaser or
encumbrancer may rely conclusively upon such statement as true and correct.

                  (b) If Tenant does not deliver such statement to Landlord
within such ten (10)-day period, Landlord, and any prospective purchaser or
encumbrancer, may conclusively presume and rely upon the following facts: (i)
that the terms and provisions of this Lease have not been changed except as
otherwise represented by Landlord; (ii) that this Lease has not been cancelled
or terminated except as otherwise represented by Landlord; (iii) that not more
than one month's Base Rent or other charges have been paid in advance; and (iv)
that Landlord is not in default under the Lease. In such event, Tenant shall be
estopped from denying the truth of such facts.

         SECTION 11.05. TENANT'S FINANCIAL CONDITION. Within ten (10) days
after written request from Landlord, Tenant shall deliver to Landlord such
financial statements as Landlord reasonably requires to verify the net worth of
Tenant or any assignee, subtenant, or guarantor of Tenant. In addition, Tenant
shall deliver to any lender designated by Landlord any financial statements
required by such lender to facilitate the financing or refinancing of the
Property. Tenant represents and warrants to Landlord that each such financial
statement is a true and accurate statement as the date of such statement. All
financial statements shall be confidential and shall be used only for the
purposes set forth in this Lease.

                                 ARTICLE TWELVE
                                  LEGAL COSTS

         SECTION 12.01. LEGAL PROCEEDINGS. If Tenant or Landlord shall be in
breach or default under this Lease, such party (the "Defaulting Party") shall
reimburse the other party (the "Nondefaulting Party") upon demand for any costs
or expenses that the Nondefaulting Party incurs in connection with any breach
or default of the Defaulting Party under this Lease, whether or not suit is
commenced or judgment entered. Such costs shall include legal fees and costs
incurred for the negotiation of a settlement, enforcement of rights or
otherwise. Furthermore, if any action for breach or to enforce the provisions
of this Lease is commenced, the court in such action shall award to the party
in whose favor a judgment is entered, a reasonable sum as attorneys' fees and
costs. The losing party in such action shall pay such attorneys' fees and
costs. Tenant shall also indemnify Landlord against and hold Landlord harmless
from all costs, expenses, demands and liability Landlord may incur if Landlord
becomes or is made a party to any claim or action (a) instituted by Tenant
against any third party, or by any third party against Tenant, or by or against
any person holding any interest under or using the Property by license of or
agreement with Tenant; (b) for foreclosure of any lien for labor or material
furnished to or for Tenant or such other person; (c) otherwise arising out of
or resulting from any act or transaction of Tenant or such other person; or
necessary to protect Landlord's interest under this Lease in a bankruptcy
proceeding, or other proceeding under Title 11 of the United States Code, as


                                       19

<PAGE>



amended. Tenant shall defend Landlord against any such claim or action at
Tenant's expense with counsel reasonably acceptable to Landlord, or, at
Landlord's election, Tenant shall reimburse Landlord for any legal fees or
costs Landlord incurs in any such claim or action.

         SECTION 12.02. LANDLORD'S CONSENT. Tenant shall pay Landlord's
reasonable attorneys' fees incurred in connection with Tenant's request for
Landlord's consent under Article Nine (Assignment and subletting), or in
connection with any other act which Tenant proposes to do and which requires
Landlord's consent.

                                ARTICLE THIRTEEN
                            MISCELLANEOUS PROVISIONS

         SECTION 13.01. NON-DISCRIMINATION. Tenant promises, and it is a
condition to the continuance of this Lease, that there will be no
discrimination against, or segregation of, any person or group of persons on
the basis of race, color, sex, creed, national original or ancestry in the
leasing, subleasing, transferring, occupancy, tenure or use of the Property or
any portion thereof.

         SECTION 13.02. LANDLORD'S LIABILITY; CERTAIN DUTIES.

                  (a) As used in this Lease, the term "Landlord" means only the
current owner or owners of the fee title to the Property or Project or the
leasehold estate under a ground lease of the Property or Project at the time in
question. Each Landlord is obligated to perform the obligations of Landlord
under this Lease only during the time such Landlord owns such interest or
title. Any Landlord who transfers its title or interest is relieved of all
liability with respect to the obligations of Landlord under this Lease to be
performed on or after the date of transfer. However, each Landlord shall
deliver to its transferee all funds that Tenant previously paid if such funds
have not yet been applied under the terms of this Lease.

                  (b) Tenant shall give written notice of any failure by
Landlord to perform any of its obligations under this Lease to Landlord and to
any ground lessor, mortgagee or beneficiary under any deed of trust encumbering
the Property whose name and address have been furnished to Tenant in writing.
Landlord shall not be in default under this Lease unless Landlord (or such
ground lessor, mortgagee or beneficiary) fails to cure such non-performance
within thirty (30) days after receipt of Tenant's notice. However, if such
non-performance reasonably requires more than thirty (30) days to cure,
Landlord shall not be in default if such cure is commenced within such thirty
(30) day period and thereafter diligently pursued to completion.

                  (c) Notwithstanding any term or provision herein to the
contrary, the liability of Landlord for the performance of its duties and
obligations under this Lease is limited to Landlord's interest in the Property
and the Project, and neither the Landlord nor its partners, shareholders,
officers or other principals shall have any personal liability under this
Lease.



                                       20

<PAGE>



         SECTION 13.03. SEVERABILITY. A determination by a court of competent
jurisdiction that any provision of this Lease or any part thereof is illegal or
unenforceable shall not cancel or invalidate the remainder of such provision of
this Lease, which shall remain in full force and effect.

         SECTION 13.04. INTERPRETATION. The captions of the Articles or
Sections of this Lease are to assist the parties in reading this Lease and are
not a part of the terms or provisions of this Lease. Whenever required by the
context of this Lease, the singular shall include the plural and the plural
shall include the singular. The masculine, feminine and neuter genders shall
each include the other. In any provision relating to the conduct, acts or
omissions of Tenant, the term "Tenant" shall include Tenant's agents,
employees, contractors, invitees, successors or others using the Property with
Tenant's expressed or implied permission.

         SECTION 13.05. INCORPORATION OF PRIOR AGREEMENTS; MODIFICATIONS. This
Lease is the only agreement between the parties pertaining to the lease of the
Property and no other agreements are effective. All amendments to this Lease
shall be in writing and signed by all parties. Any other attempted amendment
shall be void.

         SECTION 13.06. NOTICES. All notices required or permitted under this
Lease shall be in writing and shall be personally delivered or sent by
certified mail, return receipt requested, postage prepaid. Notices to Tenant
shall be delivered to the address specified in Section 1.03 above, except that
upon Tenant's taking possession of the Property, the Property shall be Tenant's
address for notice purposes. Notices to Landlord shall be delivered to the
address specified in Section 1.02 above. All notices shall be effective upon
delivery. Either party may change its notice address upon written notice to the
other party.

         SECTION 13.07. WAIVERS. All waivers must be in writing and signed by
the waiving party. Landlord's failure to enforce any provision of this Lease or
its acceptance of rent shall not be a waiver and shall not prevent Landlord
from enforcing that provision or any other provision of this Lease in the
future. No statement on a payment check from Tenant or in a letter accompanying
a payment check shall be binding on Landlord. Landlord may, with or without
notice to Tenant, negotiate such check without being bound to the conditions of
such statement.

         SECTION 13.08. NO RECORDATION. Tenant shall not record this Lease
without prior written consent from Landlord. However, either Landlord or Tenant
may require that "Short Form" memorandum of this Lease executed by both parties
be recorded. The party requiring such recording shall pay all transfer taxes
and recording fees.

         SECTION 13.09. BINDING EFFECT; CHOICE OF LAW. This Lease bind any
party who legally acquires any rights or interest in this Lease from Landlord
or Tenant. However, Landlord shall have no obligation to Tenant's successor
unless the rights or interests of Tenant's successor are acquired in accordance
with the terms of this Lease. The laws of the state in which the Property is
located shall govern this Lease.


                                       21

<PAGE>



         SECTION 13.10. CORPORATE AUTHORITY; PARTNERSHIP AUTHORITY. If Tenant
is a corporation, each person signing this Lease on behalf of Tenant represents
and warrants that he has full authority to do so and that this Lease binds the
corporation. Within thirty (30) days after this Lease is signed, Tenant shall
deliver to Landlord a certified copy of a resolution of Tenant's Board of
Directors authorizing the execution of this Lease or other evidence of such
authority reasonably acceptable to Landlord. If Tenant is a partnership, each
person or entity signing this Lease for Tenant represents and warrants that he
or it is a general partner of the partnership, that he or it has full authority
to sign for the partnership and that this Lease binds the partnership and all
general partners of the partnership. Tenant shall give written notice to
Landlord of any general partner's withdrawal or addition. Within thirty (30)
days after this Lease is signed, Tenant shall deliver to Landlord a copy of
Tenant's recorded statement of partnership or certificate of limited
partnership.

         SECTION 13.11. JOINT AND SEVERAL LIABILITY. All parties signing this
Lease as Tenant shall be jointly and severally liable for all obligations of
Tenant.

         SECTION 13.12. FORCE MAJEURE. If Landlord cannot perform any of its
obligations due to events beyond Landlord's control, the time provided for
performing such obligations shall be extended by a period of time equal to the
duration of such events. Events beyond the Landlord's control include, but are
not limited to, acts of God, war, civil commotion, labor disputes, strikes,
fire, flood or other casualty, shortages of labor or material, government
regulation or restriction and weather conditions.

         SECTION 13.13. EXECUTION OF LEASE. This Lease may be executed in
counterparts and, when all counterpart documents are executed, the counterparts
shall constitute a single binding instrument. Landlord's delivery of this Lease
to Tenant shall not be deemed to be an offer to lease and shall not be binding
upon either party until executed and delivered by both parties.

         SECTION 13.14. SURVIVAL. All representations and warranties of
Landlord and Tenant shall survive the termination of this Lease.

                                ARTICLE FOURTEEN
                                    BROKERS

         (See Separate Agreement)

         SECTION 14.03. AGENCY DISCLOSURE; NO OTHER BROKERS. Landlord and
Tenant each warrant that they have dealt with no other real estate broker(s) in
connection with this transaction except: CB COMMERCIAL REAL ESTATE GROUP, INC.,
who represents Landlord and Grubb & Ellis, who represents Tenant.

         In the event that CB COMMERCIAL REAL ESTATE GROUP, INC. represents
both Landlord and Tenant, Landlord and Tenant hereby confirm that they were
timely advised of

                                       22

<PAGE>



the dual representation and that they consent to the same, and that they do not
expect said broker to disclose to either of them the confidential information
of the other party.

ADDITIONAL PROVISIONS MAY BE SET FORTH IN A RIDER OR RIDERS
ATTACHED HERETO OR IN THE BLANK SPACE BELOW. IF NO ADDITIONAL
PROVISIONS ARE INSERTED, PLEASE DRAW A LINE THROUGH THE SPACE
BELOW.

         See Rider attached hereto and made a part hereof, including Articles
15-20. Exhibit "A" Depiction of Project and Premises.

         Landlord and Tenant have signed this Lease at the place and on the
dates specified adjacent to their signatures below and have initialed all
Riders which are attached to or incorporated by reference in this Lease.


Signed on _______________ __, 19__
at _____________________________
                                      "LANDLORD"

                                      Pruco Life Insurance Company, an
                                        Arizona corporation

                                      By: PREMISYS Real Estate Services, Inc.
                                      Its: Managing Agent

                                      By:  /s/ Gregory U. Cott
                                      Its: Vice President


                                      "TENANT"

Signed on 7-8, 1992                   Hansen's Juices, Inc.
at Los Angeles, CA  90004

                                      By:  /s/ Anthony Kane
                                      Its: President

                                      By:  /s/ Gary T. Hansen
                                      Its: Secretary

                                       23

<PAGE>

IN ANY REAL ESTATE TRANSACTION, IT IS RECOMMENDED THAT YOU CONSULT WITH A
PROFESSIONAL, SUCH AS A CIVIL ENGINEER, INDUSTRIAL HYGIENIST OR OTHER PERSON
WITH EXPERIENCE IN EVALUATING THE CONDITION OF THE PROPERTY, INCLUDING THE
POSSIBLE PRESENCE OF ASBESTOS, HAZARDOUS MATERIALS AND UNDERGROUND STORAGE
TANKS.

THIS PRINTED FORM LEASE HAS BEEN DRAFTED BY LEGAL COUNSEL AT THE DIRECTION OF
THE SOUTHERN CALIFORNIA CHAPTER OF THE SOCIETY OF INDUSTRIAL AND OFFICE
REALTORS(R), INC. NO REPRESENTATION OR RECOMMENDATION IS MADE BY THE SOUTHERN
CALIFORNIA CHAPTER OF THE SOCIETY OF INDUSTRIAL AND OFFICE REALTORS(R), INC.,
ITS LEGAL COUNSEL, THE REAL ESTATE BROKERS NAMED HEREIN, OR THEIR EMPLOYEES OR
AGENTS, AS TO THE LEGAL SUFFICIENCY, LEGAL EFFECT OR TAX CONSEQUENCES OF THIS
LEASE OR OF THIS TRANSACTION. LANDLORD AND TENANT SHOULD RETAIN LEGAL COUNSEL
TO ADVISE THEM ON SUCH MATTERS AND SHOULD RELY UPON THE ADVICE OF SUCH LEGAL
COUNSEL.



                                       24

<PAGE>




         RIDER OF ADDITIONAL TERMS TO BE ATTACHED TO AND BECOME A PART
         OF THE LEASE DATED JUNE 17, 1992 BETWEEN PRUCO LIFE INSURANCE
                       COMPANY AND HANSEN'S JUICES, INC.


15.      INSURANCE ARTICLES:

         A. Tenant hereby agrees to indemnify, defend and hold harmless
Landlord, its subsidiaries, directors, officers, agents and employees from and
against any and all damage, loss, liability or expense, including, but not
limited to, attorney's fees and legal costs suffered by same directly or by
reason of any claim, suit or judgment brought by or in favor of any person or
persons for damage, loss or expense due to, but not limited to, bodily injury,
including death, resulting any time therefrom, and property damages sustained
by such person or persons which arises out of, is occasioned by or in any way
attributable to the use or occupancy of the Property and adjacent areas by the
Tenant or otherwise, the acts or omission of the Tenant, its agents, employees
or any other contractors brought onto said Property by the Tenant, or any other
cause or event giving rise to damage, loss, liability, or expense, which cause
or event is customarily covered by the types of insurance which Tenant is
required to maintain hereunder, except to the extent caused by the gross
negligence or willful misconduct of Landlord, its employees, agents, customers
and invitees. Such loss or damage shall include, but not be limited to, any
injury or damage to Landlord's personnel (including death resulting any time
therefrom) on the Property. Tenant agrees that the obligations assumed herein
shall survive this Lease. Landlord shall not be liable for any damages arising
from any act or neglect of any other tenant.

         B. Except as provided to the contrary in Paragraphs H, J, and K,
Tenant hereby agrees to maintain in full force and effect at all times during
the term of this Lease, at its own expense, for the protection of Tenant and
Landlord, as their interest may appear, policies of insurance issued by a
responsible carrier or carriers licensed to do business in the state where the
Property is located and with a Best's rating of B+ or better, which afford the
following coverages:

                  1.       Workers Compensation - Statutory
                           Employers Liability - Not less than $100,000.00
                           Comprehensive General - Not less than $2,000,000.00
                           Liability Insurance combined single limit including
                             Blanket for both
                           bodily and Contractual
                           Liability property damage
                           Broad Form Property
                           Damage
                           Personal Injury
                           Completed Operation/Products Liability
                           Fire Damage Legal



                                       25

<PAGE>



                  2. Fire and extended coverage, including earthquake coverage
(as defined in California insurance industry practices), vandalism and
malicious mischief and sprinkler leakage (where applicable) insurance to cover
both Landlord and Tenant as to their respective interest therein, for one
hundred percent (100%) of the replacement value of the Property.

                  3. Rent insurance covering those risks referred to in
Paragraph 15(B)2 in an amount equal to all that is called for under Paragraph 3
of this Lease (and any additional rents payable under this Lease) for a period
of at least twelve (12) months, commencing with the date of loss.

                  4. Boiler and machinery insurance, including, but not limited
to, steam pipes, pressure pipes, condensation return pipes and other pressure
vessels (provided the building on the Property contains a boiler and other
pressure vessels or pressure pipes), in an amount satisfactory to Landlord.

         C. Landlord may elect to have reasonable deductibles in connection
with coverages required by Paragraphs 15(B)2, 15(B)3 and 15(B)4.

         D. The Tenant shall deliver to Landlord at least thirty (30) days
prior to the time such insurance is first required to be carried by Tenant, and
thereafter at least thirty (30) days prior to expiration of such policy,
certificates or insurance evidencing the above coverage with limits not less
than those specified above. Such certificates, with the exception of Worker's
Compensation, shall name Landlord, its subsidiaries, directors, agents and
employees as additional insureds as their interests may appear and shall
expressly provide that the interest of same herein shall not be affected by a
breach by Tenant of any policy provision for which such Certificates evidence
coverage. Further, all Certificates shall expressly provide that not less than
thirty (30) days prior written notice shall be given to Landlord in the event
of material alteration to or cancellation of the coverage evidenced by such
Certificates.

         E. Upon demand, Tenant shall provide Landlord, at Tenant's expense,
with such increased amount of existing insurance and such other insurance
coverage in such limits, as Landlord may require and such other hazard
insurance, as the nature and condition of the Property may require, in the
reasonable judgment of Landlord, to afford Landlord adequate protection for
said risks.

         F. If, on account of the failure of Tenant to comply with the
foregoing provisions, Landlord is adjudged a co-insurer by its insurance
carrier, then any loss or damage Landlord shall sustain by reason thereof shall
be borne by Tenant and shall be immediately paid by Tenant upon receipt of a
bill therefor, and evidence of such loss.

         G. Landlord makes no representation that the limits of liability
specified to be carried by Tenant under the terms of this Lease are adequate to
protect Tenant against Tenant's undertaking under this Paragraph 15 and in the
event Tenant believes that any such insurance


                                       26

<PAGE>



coverage called for under this Lease is insufficient, Tenant shall provide, at
its own expense, such additional insurance as Tenant deems adequate.

         H. If Landlord is designated as an insuring party in Paragraph J,
Landlord shall, at all times during the terms of this Lease, maintain a policy
or policies of insurance issued by and binding upon some solvent insurance
company, insuring the building, of which the Property is a part, against loss
or damage by fire, explosion, or other hazards and contingencies (Paragraph
15(B)2, 15(B)3 and 15(B)4 risks), for an amount equal to one hundred percent
(100%) of the replacement value thereof, provided that Landlord shall not be
obligated to insure any furniture, equipment, machinery, goods or supplies upon
the premises.

         I. Anything in this Lease to the contrary notwithstanding, Landlord
and Tenant hereby waive and release each other of and from any and all rights
of recovery, claims, actions or causes of action, against each other, their
agents, officers and employees, for any loss or damage that may occur to the
Property, improvements to the building of which the Property is a part,
personal property (building contents) within the building, any furniture,
equipment, machinery, goods or supplies not covered by this Lease which Tenant
may bring or obtain upon the Property or any additional improvements which
Tenant may construct on the Property, by reason of fire, the elements or any
other cause which could be insured against under the terms of standard fire and
extended coverage insurance policies, regardless of cause or origin, including
negligence of Landlord or Tenant and their agents, officers and employees.
Because this Paragraph will preclude the assignment of any claim mentioned in
it by way of subrogation (or otherwise) to an insurance company (or any other
person), each party to this Lease agrees immediately to give to each insurance
company written notice of the terms of the mutual waivers contained in this
Paragraph and to have the insurance policies properly endorsed, if necessary,
to prevent the invalidation of the insurance coverages by reason of the mutual
waivers contained in this Paragraph. Tenant also waives and releases Landlord,
its agents, officers and employees of and from any and all rights of recovery,
claims, actions or causes of action for any loss or damage insured against
under any other policies of insurance carried by Tenant.

         J. The insuring party under this Lease for Paragraph 15(B)1 shall be
the Tenant. The insuring party under this Lease for Paragraphs 15(B)2, 15(B)3
and 15(B)4 shall be the Landlord.

         K. If Landlord is named as the insuring party under this Lease for
Paragraphs 15(B)2, 15(B)3 and 15(B)4:

                  1. Tenant shall pay to Landlord during the term hereof,
additional rent in the amount of any and all premiums for the insurance
required under paragraphs 15(B)2, 15(B)3 and 15(B)4.

                  2. Tenant shall pay any such premiums to Landlord within
thirty (30) days after receipt by Tenant of a copy of the premiums statement or
satisfactory evidence of the amount due. If the insurance policies maintained
hereunder cover other improvements in addition


                                       27

<PAGE>



to the Property, Landlord shall also deliver to Tenant a statement of the
amount of such premiums attributable to the Property and showing, in reasonable
detail, the manner in which such amount was computed. If the term of this Lease
shall not expire concurrently with the expiration of the period covered by such
insurance, Tenant's liability for premiums shall be prorated on an annual
basis.

                  3. Notwithstanding the foregoing, if (1) Landlord sells the
Premises, (2) the Azusa Industrial Center becomes individually insured, and not
insured under a blanket property casualty policy, (3) the property casualty
policy premiums increase as a result of a high risk use by a tenant which is
not a tenant in the Azusa Industrial Center as of the execution of this Lease,
and (4) the increase in premiums attributable to such high risk use can
reasonably be determined, then Tenant shall not be liable for its share of any
such increase.

         L. Tenant shall maintain, at its cost, fire and extended coverage
against loss, theft or damage, with vandalism and malicious mischief
endorsements to cover personal property, fixtures, equipment, tenant
improvements, alterations and utility installations in, on or about the
Property, in an amount of at least one hundred percent (100%) of their full
replacement value, with a deductible not to exceed $1,000 per occurrence. The
proceeds from any such policy shall be used by Tenant for the replacement of
personal property or the restoration of Tenant's improvements, alterations or
utility installations, unless the Tenant improvements or alterations have
become part of the Property.

16.      HAZARDOUS MATERIALS.

         A. Storage Tanks. Tenant shall not install storage tanks of any size
or shape in the Property, above or below ground, without prior written consent
of the Landlord, which can be withheld at its sole discretion. Without limiting
the foregoing, Landlord shall have the right to condition its consent upon
Tenant agreeing to give the Landlord such assurances that Landlord, at its sole
discretion, deems necessary to protect itself against potential problems
concerning the installation, use, removal and contamination of the Property, as
a result of the installation and/or use of such tank, including, but not
limited to, the installation of a concrete encasement for said tank. Tenant
shall comply, at its sole expense, with all applicable permit and/or
registration requirements and repair damage caused by the installation,
maintenance or removal of such tank by Tenant. Upon termination of the Lease,
Tenant shall, at its sole cost and expense, remove any tank installed by Tenant
from the Property, remove and replace any contaminated soil or materials (and
compact or treat the same as then required by law) and repair any damage or
change to the Property caused by any installation and/or removal performed by
Tenant.

                  Landlord shall have the right to employ experts and/or
consultants, at Tenant's expense, to advise Landlord with respect to the
installation, operation, monitoring, maintenance and removal and restoration of
any such tank installed by Tenant.



                                       28

<PAGE>



         B. Hazardous Substances. Tenant shall not engage in or permit any
activities on the Property, nor bring onto or create in the Property, any
substances the possession or use of which requires a permit from any federal,
state or local agency having jurisdiction over hazardous, toxic or infectious
substances without Landlord's prior written consent.

                  Notwithstanding the foregoing prior to the Commencement Date,
Tenant shall provide Landlord with materials safety, data sheets ("MSDS's") for
each hazardous or toxic substance to be used or stored on the Premises,
together with the estimated maximum amounts of such substances to be stored on
the Premises at any time and evidence that Tenant has obtained all necessary
permits in connection with the storage, use or disposal of any such substances.
Landlord shall have the right to approve the matters covered by each such MSDA
and to review and approve such permits. Tenant shall not store any such
materials at the Premises until all necessary permits have been approved by
Landlord. In the event Landlord consents to the use of any substance shown on
any such MDS, Tenant covenants and agrees that it shall not, at any time during
the term hereof, store such substances at the Premises in any amount in excess
of the amount approved by Landlord. Tenant shall not engage in or permit any
activity on the Property that violates any federal, state or local laws, rules
or regulations pertaining to hazardous, toxic or infectious substances, and
shall promptly, at Tenant's expense, take all investigatory and/or remedial
action required or ordered for clean up of any contamination of the Property or
the elements surrounding same, including, without limitation, remedial action
recommended by any consultant retained by Landlord to review the operations of
Tenant. Tenant shall indemnify, defend and hold Landlord, its agents and
employees harmless from all liabilities, judgments, costs, claims, expenses,
penalties and attorney's fees arising out of any breach of Tenant of its
obligations under Section 5.03, and Paragraphs 16(A) and 16(B), including, but
not limited to, the costs associated with remediation and/or abatement of any
contamination therein involved or arising out of the actions of Tenant.

17.      ALTERATIONS AND IMPROVEMENTS.

         A. Tenant shall not, without Landlord's prior written consent (except
for non-structural alterations not exceeding $2,500 in cost), make any
alterations, improvements, additions, utility installation (including power
panels) in, on or about the Property. Notwithstanding the foregoing, Paragraphs
17(C)(1),(c), (d), (e) and (f) shall apply to non-structural alterations not
exceeding $2,500 in cost.

         B. Tenant shall pay, when due, all claims for labor or materials
furnished to or for Tenant at or for use (including repairs by Tenant) in or on
the Property, which claims may be secured by any mechanics' or materialmen's
lien against the Property or any interest therein; and, Tenant shall hold
Landlord harmless from any and all claims, costs or damages arising from labor
or materials so furnished or alleged to have been furnished. Tenant shall
deliver to Landlord written notice of commencement of any work on or in the
Property within two (2) days after such commencement, and the Landlord shall
have the right, but not the obligation, to post notices of non-responsibility
in or on the Property as provided by law.


                                       29

<PAGE>



         C. For all additions and for all alterations requiring Landlord's
consent:

                  1.       Tenant shall:

                           a.       Request Landlord's approval, in writing, at
                                    least thirty (30) days prior to proposed
                                    construction.

                           b.       Employ a California licensed architect or
                                    structural engineer.

                           c.       Employ a California licensed general
                                    contractor.

                           d.       Cause to be obtained, an applicable
                                    building permit for any and all
                                    construction or modifications.

                           e.       Cause the building to be kept free of liens
                                    during construction.

                           f.       As between Landlord and Tenant, be fully
                                    responsible for the act of Tenant's
                                    consultants, employees, contractors,
                                    subcontractors, etc., and cause them to
                                    fully comply with any applicable terms of
                                    this Lease and documents referred to by
                                    this Lease and other pertinent Lease
                                    obligations.

                           g.       Enter into written agreement with an
                                    architect and general contractor on
                                    standard American Institute of Architects
                                    (AIA) form or reasonable equivalent for the
                                    contract itself, as well as payment
                                    schedules, change orders, etc. Copies of
                                    executed agreements will be forwarded to
                                    Landlord within five (5) days of execution.

                  2. Tenant's architect shall:

                           a.       Be licensed by the State of California.

                           b.       Design and specify within the parameters of
                                    the building work letter and approved
                                    building specifications or have received
                                    specific written exceptions from the
                                    Landlord.

                           c.       Secure Landlord's written approval before
                                    submitting plans to general contractor for
                                    bidding or to government agencies for
                                    approval.

                           d.       Secure Landlord's written approval of any
                                    changes or alternates recommended by
                                    general contractor or required by
                                    governmental agencies.


                                       30

<PAGE>



                           e.       Submit copy to Landlord of the final
                                    application for permit and issued permit.

                           f.       Incorporate Landlord supplied building
                                    standard details onto drawings.

                           g.       Submit final plans for Landlord's written
                                    approval prior to construction.

                           h.       Be available for final inspection with
                                    Landlord at job completion.

                           i.       Submit to Landlord for approval, details of
                                    any changes for specs or finishes during
                                    construction.

                           j.       Provide samples and specifications as
                                    required by Landlord.

                           k.       Sign off on the as-built drawings as his
                                    certification that the improvements have,
                                    in fact, been built as per his design.

                  3. Tenant's general contractor and/or subcontractor shall:

                           a.       Be licensed by the State of California.

                           b.       Have experience providing similar quality
                                    and quantity of improvements. Work history
                                    shall be provided to Landlord prior to
                                    being awarded contract.

                           c.       Have a bonding capacity equal to or
                                    exceeding the valuation of the job.
                                    Landlord may, at his sole option, require
                                    the job to be bonded.

                           d.       Maintain in full force and effect,
                                    throughout the duration of its performance
                                    under contract to the Tenant, a Worker's
                                    Compensation insurance policy and a
                                    comprehensive liability insurance policy
                                    issued by an insurer satisfactory to
                                    Landlord, with liability coverage of not
                                    less than $1,000,000 for personal injury and
                                    $500,000 to cover property damage. The
                                    Comprehensive Liability insurance policy
                                    shall include assumption of contractual
                                    liability. Certificates of Insurance
                                    containing a thirty (30) day
                                    cancellation/modification clause shall be
                                    furnished to Landlord prior to commencement
                                    of performance under the Construction
                                    Contract, naming Landlord (Pruco Life
                                    Insurance company) and managing agent
                                    (currently Premisys Real Estate Services) as
                                    additional insured.

                                       31

<PAGE>




                           e.       Provide a construction schedule to Landlord
                                    prior to commencement of work and weekly
                                    written progress reports.

                           f.       Warrant his work and that of his
                                    subcontractors, for a minimum of one (1)
                                    year.

                           g.       Provide Landlord with as-built drawings of
                                    all improvements.

                  4. All approvals by Landlord, as herein provided for, shall
not be unreasonably withheld. Tenant shall promptly submit requests to the
managing agent of the Property.

         D. Upon the termination of this Lease, all alterations, improvements,
additions or fixtures, other than Tenant's trade fixtures, which may be made in
or on the Property, shall become the property of Landlord and remain upon and
be surrendered with the Property; provided, however, that despite such items
would otherwise become Landlord's property, Landlord, at its sole discretion,
may, by written notice to Tenant at any time prior to the expiration or sooner
of the termination of this Lease, require Tenant, upon such expiration or
termination of the Lease, to remove any or all such improvements, additions,
alterations, and fixtures, and restore the Property to the condition that would
exist, except for such alterations, additions, improvements, or fixtures. Such
removal, restoration and repair to the original conditions shall be completed
by Tenant no later than the expiration or sooner termination of this Lease.

18.      ASSIGNMENT AND SUBLETTING.

         A. Except as expressly permitted in this Paragraph, Tenant shall not,
without the prior written consent of Landlord, assign, transfer or hypothecate
this Lease or any interest herein or sublet the Property or any part thereof,
or permit the use of the Property by any party other than Tenant or to allow
Tenant's interest in the Lease to be assigned by operation of law. Landlord
shall have the right to withhold its consent in its reasonable discretion. Any
of the foregoing acts without such consent shall be void and shall, at the
option of Landlord, terminate this Lease.

         B. If at any time or from time to time during the term of this Lease,
Tenant desires to assign its interest in the Lease or sublet all or any part of
the Property, Tenant shall give written notice to Landlord, setting forth the
terms of the proposed assignment or subletting and the space so proposed be
assigned or sublet. Landlord shall have the option, exercisable by notice given
to Tenant within thirty (30) days after Tenant's notice is given, either to
sublet from Tenant such space at the rental rate and other terms set forth in
Tenant's notice; or, if the proposed subletting is for the entire Property for
the balance of the term of this Lease, to terminate this Lease. If


                                       32

<PAGE>



Landlord does not exercise such option, Tenant shall be free to assign or
sublet such space to any third party, subject to all the following conditions;

                  1. The assignment or sublease shall be on the same terms set
forth in the notice given to Landlord. Any subsequent changes or modifications
shall require Landlord's prior written consent;

                  2. No assignment or sublease shall be made without the prior
written consent of Landlord, which consent shall not be unreasonably withheld.
Landlord's decision may take into account, without limitation, the
creditworthiness of the proposed assignee or subtenant, the nature of the
proposed use of the assigned or subleased space, and whether the proposed use
affects the Tenant mix sought to be achieved by Landlord.

                  3. No assignment or sublease shall be valid and no assignee
or subtenant shall take possession of the Property assigned or subleased until
an executed counterpart of such assignment or sublease has been delivered to
Landlord.

                  4. No assignee or subtenant shall have a right to further
assign or sublet.

                  5. One hundred percent (100%) of any sums or other economic
consideration received by Tenant as a result of such subletting (except rental
or other payments received which are attributable to the amortization of the
cost of leasehold improvements, other than building standard tenant
improvements, made to the sublet portion of the Property by Tenant at its cost
and brokerage commissions), whether denominated rentals under the sublease or
otherwise, which exceed, in the aggregate, the total sums which Tenant is
obligated to pay Landlord under this Lease (prorated to reflect Tenant's
obligations under this Lease allocable to that portion of the Property subject
to such sublease) shall be payable to Landlord as additional rental under this
Lease without affecting or reducing any other obligation of Tenant hereunder.
In the event of subletting of only a portion of the Property, in calculating
whether the rent received by Tenant exceeds the rent payable under this Lease,
the rent payable under the Lease shall be prorated according to the square
footage involved in order to reflect the rent applicable to the space sublet.

         C. If Tenant is a partnership, a transfer of any interest of a general
partner, a withdrawal of any general partner from the partnership, or the
dissolution of the partnership shall be deemed to be an assignment of this
Lease. If Tenant is a corporation, unless Tenant is a public corporation whose
stock is regularly traded on a national stock exchange, or is regularly traded
in the over-the-counter market and quoted on NASDAQ, any sale or other transfer
of a percentage of capital stock of Tenant which results in a change of
controlling persons, or the sale or transfer of substantially all of the assets
of Tenant, shall be deemed to be an assignment of this Lease. If any of the
stockholders of Tenant existing as of the execution of this Lease retire, it
shall not be considered a change in control under this paragraph.



                                       33

<PAGE>



         D. Notwithstanding the provisions of Paragraphs 18(A), 18(B) and 18(C)
above, Tenant may assign this Lease, or any portion thereof, without Landlord's
consent, to any corporation which controls, is controlled by or is under common
control with the Tenant, or to any corporation resulting from the merger or
consolidation with Tenant, or to any person or entity which acquires all the
assets of Tenant as a going concern of the business that is being conducted on
the Property, provided that said assignee assumes, in full, the obligations of
Tenant under this Lease.

         E. Regardless of Landlord's consent, no subletting or assignment shall
release Tenant or Tenant's obligations hereunder or alter the primary liability
of Tenant to pay the rental and to perform all other obligations to be
performed by Tenant hereunder. The acceptance of rental by Landlord from any
other person shall not be deemed to be a waiver by Landlord of any provision
hereof. Consent to one assignment or subletting shall not be deemed consent to
any subsequent assignment or subletting. In the event of default by any
assignee of Tenant or any successor of Tenant in the performance of any of the
terms hereof, Landlord may proceed directly against Tenant without the
necessity of exhausting remedies against such assignee or successor. Landlord
may consent to subsequent assignments or subletting of this Lease or amendments
or modifications to this Lease with assignees of Tenant, without notifying
Tenant, or any successor of Tenant, and without obtaining its or their consent
thereto and such action shall not relieve Tenant of liability under this Lease.

19.      OPTION TO EXTEND.

         A. Landlord hereby grants to Tenant the option to extend the term of
this Lease for one (1) additional period of five (5) years, commencing on the
day following the expiration of the original term of the Lease, such option to
be exercised by Tenant by written notice to Landlord given not less than nine
(9) months and not more than twelve (12) months prior to the expiration of the
original term of this Lease. If Tenant gives such notice, the original term of
the Lease shall be extended for one (1) additional period of five (5) years,
subject to all of the terms, covenants and conditions of this Lease, except the
Base Rent shall be increased as provided below. If Tenant is in default under
this Lease on the date such notice is given (whether or not such default is
later cured), then at Landlord's election, such notice shall be void; or, if
Tenant is in default under this Lease after the giving of such notice (whether
or not such default is later cured), then at Landlord's election, such option
to extend and Tenant's exercise of same shall be void and this Lease shall
terminate at the end of the original term (unless sooner terminated pursuant to
this Lease).

         B. In the event said option is exercised, in accordance with the
provisions hereof, then in lieu of the amount of the Base Rent set forth in
Article 3 above, the amount of the Base Rent for the Property for the first
thirty (30) months of the Option term shall be equal to one hundred percent
(100%) of the Fair Rental Amount at the time of determination for space
comparable to the Property located in the vicinity of the Project, but in no
event shall the new Base Rent be less than the amount of the Base Rent payable
immediately prior to the expiration


                                       34

<PAGE>



of the original term of the Lease. The determination of the Fair Rental Amount
shall exclude the specialized improvements that are specifically constructed at
Tenant's cost in connection with the processing and refrigeration functions of
Tenant's business. If said option is exercised by Tenant, Landlord and Tenant
agree to meet no later than two hundred forty (240) days prior to the
expiration of the original term of the Lease and negotiate in good faith to
determine the new Base Rent for the option term. If Landlord and Tenant cannot
agree on such new Base Rent, the dispute shall be submitted for appraisal. For
that purpose, Landlord and Tenant shall employ one person or firm as an
appraiser (hereinafter called the "Independent Appraiser"), or if they cannot
agree on one person or firm as an Independent Appraiser, they shall each employ
one person or firm as an appraiser (hereinafter called "Landlord's Appraiser"
in the case of the one employed by Landlord, and "Tenant's Appraiser" in the
case of the one employed by Tenant), who shall, in turn, appoint a third person
as an appraiser (who shall be MAI) if Landlord's Appraiser and Tenant's
Appraiser cannot agree on the amount of the new Base Rent for the first thirty
(30) months of the option term. Both Landlord and Tenant shall be bound by the
determination of Fair Rental Amount set forth in the written report and opinion
of the Independent Appraiser (if there is one) or appraisers (if there are two
and they agree or if there are three and they agree) or the average of their
separate determinations (if there are three and any one appraiser's opinion
differs from that of the other or others); provided, however, that any
appraiser's or appraisers' determination of the new Base Rent which is less
than the amount of the Base Rent payable immediately prior to the expiration of
the original term shall be disregarded and the amount of the Base Rent payable
immediately prior to the expiration of the original term shall be substituted
as if it were the appraiser's or appraisers' determination. Any third appraiser
shall be employed within thirty (30) days after the employment of Landlord's
Appraiser and Tenant's Appraiser, and shall deliver his report and opinion to
both parties at the same time and within thirty (30) days after he was first
employed. Landlord shall pay the fees of, and costs incurred by, Landlord's
Appraiser, if any, and Tenant shall pay the fees of, and costs incurred by,
Tenant's Appraiser, if any. The fees of, and costs incurred by, all other
appraisers shall be paid equally by Tenant and Landlord. The new Base Rent for
the first thirty (30) months of the option term shall be increased on the first
day of the thirty-first (31st) month of the option term in accordance with the
provisions of Section 3.02, and such increased Base Rent shall apply thereafter
for the remainder of the option term. Such increase shall not be less than four
percent (4%) or greater than eight percent (8%) per annum, cumulative. No free
rent shall be applicable to the option term.

         C. The foregoing option may be exercised only as to the entire
Property, and only by Tenant. The rights contained in this paragraph are
personal to the Tenant and are not assignable and cannot be exercised by Tenant
on behalf of or for the benefit of any subtenant or assignee.

20. LANDLORD SHALL PROVIDE TENANT WITH A TENANT IMPROVEMENT ALLOWANCE LOAN
("ALLOWANCE LOAN") IN THE AMOUNT NOT TO EXCEED TWO HUNDRED THOUSAND DOLLARS
($200,000) TO DEFRAY A PORTION OF TENANT'S COSTS OF CONSTRUCTING AND INSTALLING
THE FOLLOWING IMPROVEMENTS ONLY:



                                       35

<PAGE>



         A. An additional 1,700+ square feet of office area with comparable
floor and wall treatments as currently exist in the existing 1,800+ square feet
of offices.

         B. Additional plant and office restrooms as required by applicable
code for Tenant to conduct its business.

         C. One additional 600 amp. 277/480 volt power panel, which together
with the existing primary power panel, will deliver a total primary power of
1200 amps, 277/480 volt, 3 phase to the Premises.

         D. An additional 4-inch water line to be used by Tenant for its
processing operation.

         E. Floor drains and a clarifier with hook-up into the sewer system for
discharge of the processing water.

         F. Connection to the building ("Building") of which the Premises are a
part of a gas line with a minimum 4-inch diameter to be used by Tenant in its
processing operation.

         G. A chain link fence separating and securing the yard area to the
north of the Building for Tenant's use, which area shall be designated by
Landlord and subject to its approval.

         H. Two ground level loading doors (12' x 14') along the north wall of
the warehouse area into the fenced yard area. I. Air curtains, which meet
Health Department standards, around all loading doors.

                  Tenant agrees to construct the foregoing improvements at its
sole cost and expense, subject to its rights with respect to the Allowance
Loan. Notwithstanding anything contained herein to the contrary, the Allowance
Loan shall only be payable with respect to and applied against the costs of
constructing and installing the foregoing improvements and no other
improvements, and any unfunded portion of the Allowance Loan shall remain
Landlord's property. Any and all improvement work that Tenant desires or is
obligated to implement shall be done at its sole cost and expense (subject to
its rights with respect to the Allowance Loan) and in accordance with the
provisions of Paragraph 17 of the Lease.

                  Portions of the Allowance Loan will be payable to Tenant or
the contractor directly (at Landlord's option) from time to time within fifteen
business days of Tenant's delivery to Landlord of (1) reasonable evidence that
the then completed portion of the tenant improvements is in compliance with the
plans and specifications approved by Landlord, and all applicable law, rules
and regulations, and (2) satisfactory lien releases.

                  Interest at ten percent (10%) per annum shall begin accruing
on the Allowance Loan commencing on December 1, 1992. Tenant will repay the
Allowance Loan in monthly installments to Landlord based upon a ten percent
(10%) per annum interest rate and a 10-year


                                       36

<PAGE>



6-month amortization schedule in accordance with Paragraph 3.01 above. The
outstanding balance of the Allowance Loan shall be due and payable upon the
expiration or earlier termination of the lease term, but may be prepaid at any
time prior to maturity without penalty or premium. A default under this Lease
shall be deemed a default under the Allowance Loan entitling Landlord to
accelerate the then outstanding balance of the Allowance Loan. All amounts due
under the Allowance Loan shall be deemed to be additional rent under this
Lease. If prior to July 17, 1992, Tenant provides reasonable evidence to
Landlord that it is unable to obtain the necessary governmental permits to
allow Tenant's intended use of the Premises, then this Lease shall terminate
and neither party shall have any further liability hereunder, except for
obligations that have accrued prior to such termination.

INSERT 3.01

Rent:


              MONTHS BASE                MONTHLY RENT              AMORTIZATION
                  1-6                        $ 0                     $ 2,571
                 7-30                      $ 11,899                  $ 2,571
                 31-60                     $ 13,369                  $ 2,571
                 61-90                     $ 15,020                  $ 2,571
                91-126                     $ 16,879                  $ 2,571

         The Base Rent for months 1-6 shall be abated. In addition to Base
Rent, Tenant shall pay the amortized tenant improvement costs in accordance
with the schedule above, in advance on the first day of each month during the
term of this Lease, without offset, deduction or prior demand.

INSERT 3.03

         Landlord agrees to invest the Security Deposit in a certificate of
deposit ("CD"). Landlord shall have the right in its sole discretion to select
the financial institution and the maturity date. Tenant hereby acknowledges and
agrees that no trust or fiduciary relationship is created between Landlord and
Tenant with respect to the Security Deposit. Tenant acknowledges that Landlord
does not guarantee any rate of return, and Tenant assumes all consequences of
early withdrawal of the CD if the Security Deposit, or a portion thereof, is
needed to be applied to satisfy Tenant's obligations in accordance with the
terms of the Lease. If Tenant performs all of Tenant's obligations hereunder,
any interest accruing on the CD shall be sent to the Tenant within a reasonably
period of time following the maturing of such CD. Provided Tenant has not
defaulted under this lease, the principal amount of the CD and any interest
accruing thereon, or so much


                                       37

<PAGE>


thereof as has not theretofore been applied by Landlord in accordance with the
terms of the Lease, shall be returned to Tenant at the expiration of the term
hereof, and after Tenant has vacated the Premises.



                                       38


<PAGE>

                                                                   EXHIBIT 23.2

                       CONSENT OF INDEPENDENT ACCOUNTANTS

We consent to the incorporation by reference in this registration statement on
Form S-4 (File No. 0-22100) of our report dated February 20, 1998, on our
audits of the consolidated financial statements of Saratoga Beverage Group,
Inc. and Subsidiary, which report is included in the 1997 Annual Report on Form
10-KSB. We also consent to the references to our firm under the captions
"Experts" and "Saratoga Summary Historical Financial Data."


                                       /s/ PricewaterhouseCoopers LLP


Albany, New York
December 23, 1998


<PAGE>

                                                                   EXHIBIT 23.3

                         Independent Auditors' Consent

The Board of Directors
the Fresh Juice Company, Inc.

We consent to incorporation by reference in the Registration Statement on Form
S-4 of Saratoga Beverage Group, Inc. of our report dated February 27, 1998
relating to the consolidated financial statements of The Fresh Juice Company,
Inc. and subsidiaries as of November 30, 1997 and 1996 and for each of the
years in the three year period ended November 30, 1997 and to the reference to
our firm under the heading "Experts" in the Registration Statement.


                                       /s/ KPMG Peat Marwick LLP


Short Hills, New Jersey
December 23, 1998


<PAGE>

                                                                   EXHIBIT 23.4

               CONSENT OF PERSON NAMED AS A PROSPECTIVE DIRECTOR
               PURSUANT TO RULE 438 OF THE SECURITIES ACT OF 1933

         Pursuant to Rule 438 of the Securities Act of 1933, as amended, the
undersigned hereby consents to the references in the Registration Statement on
Form S-4 (Registration No. 333-___) of Saratoga Beverage Group, Inc.
("Saratoga") and the Joint Proxy Statement/Prospectus of Saratoga and The Fresh
Juice Company, Inc. contained therein relating to his intent to serve as a
director of Saratoga upon consummation of the merger referred to in such
documents.

                                       /s/ Steven Bogen
                                       ------------------------------
                                           STEVEN BOGEN

Dated: December 23, 1998


<PAGE>

                                                                   EXHIBIT 23.5

The Board of Directors
The Fresh Juice Company, Inc.
280 Wilson Avenue
Newark, New Jersey 07105

Gentlemen:

         Pursuant to an engagement letter dated June 5, 1998 between The Fresh
Juice Company, Inc. ("Fresh Juice") and Ladenburg Thalmann & Co. Inc.
("Ladenburg"), Ladenburg hereby consents to the inclusion of the text of the
Ladenburg Fairness opinion (the "Opinion") and a description of the Opinion
with regard to the proposed merger between Fresh Juice and Saratoga Beverage
Group ("Saratoga") into the joint proxy statement to be filed in connection
with the merger.

                                       Very truly yours,

                                       /s/ LADENBURG THALMANN & CO. INC.

                                       LADENBURG THALMANN & CO. INC.

                                       December 23, 1998



© 2022 IncJournal is not affiliated with or endorsed by the U.S. Securities and Exchange Commission