GOLDMAN SACHS GROUP LP
SC 13G, 1997-02-14
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<PAGE>
 
                      SECURITIES AND EXCHANGE COMMISSION
                            Washington, D.C. 20549


                                 SCHEDULE 13G
                   Under the Securities Exchange Act of 1934
                                Amendment No. 1


                        Big Flower Press Holdings, Inc.
- --------------------------------------------------------------------------------
                               (Name of Issuer)



                         Common Stock, $.01 par value
- --------------------------------------------------------------------------------
                        (Title of Class of Securities) 





                                   089160105
               ------------------------------------------------
                                (CUSIP Number)


                               Page 1 of 5 Pages
<PAGE>
 
- ---------------
CUSIP NO.
089160105
- ---------------
- --------------------------------------------------------------------------------
1.   Name of Reporting Person
     S.S. or I.R.S. Identification No. of  Above Person

     Goldman, Sachs & Co.
- --------------------------------------------------------------------------------
2.   Check the Appropriate Box if a Member of a Group

                                                   (a) _____
                                                   (b) _____
- --------------------------------------------------------------------------------
3.   SEC Use Only

- --------------------------------------------------------------------------------
4.   Citizenship or place of  Organization
 
                   New York
- --------------------------------------------------------------------------------
Number of           5.  Sole Voting Power
Shares
Beneficially                0
Owned By            ---------------------------------------- 
Each                6.  Shared Voting Power
Reporting   
Person With                1,978,832
                    ---------------------------------------- 
                    7.  Sole Dispositive Power

                            0
                    ----------------------------------------  
                    8.  Shared Dispositive Power

                            1,978,832
                    ----------------------------------------  
9.   Aggregate Amount Beneficially Owned by Each Reporting Person

       1,978,832
- --------------------------------------------------------------------------------
10.  Check if the Aggregate Amount in Row (9) Excludes Certain Shares

- --------------------------------------------------------------------------------
11.  Percent of Class Represented by Amount in Row (9)

       13.4%
- --------------------------------------------------------------------------------
12.  Type of Reporting Person

        BD-PN-IA
- --------------------------------------------------------------------------------


                               Page 2 of 5 Pages
<PAGE>
 
- ---------------
CUSIP NO.
089160105
- ---------------
- --------------------------------------------------------------------------------
1.   Name of Reporting Person
     S.S. or I.R.S. Identification No. of Above Person

     The Goldman Sachs Group, L.P.
- --------------------------------------------------------------------------------
2.   Check the Appropriate Box if a Member of a Group

                                                   (a) 
                                                       -----
                                                   (b) 
                                                       -----
- --------------------------------------------------------------------------------
3.   SEC Use Only


- --------------------------------------------------------------------------------
4.   Citizenship or place of Organization
 
         Delaware
- --------------------------------------------------------------------------------
Number of           5.  Sole Voting Power           
Shares                                              
Beneficially                0                       
Owned By            ----------------------------------------  
Each                6.  Shared Voting Power         
Reporting                                           
Person With                 1,978,832               
                    ----------------------------------------  
                    7.  Sole Dispositive Power      
                                                    
                            0                       
                    ----------------------------------------  
                    8.   Shared Dispositive Power   
                                                    
                            1,978,832                
                    ----------------------------------------  
9.   Aggregate Amount Beneficially Owned by Each Reporting Person

      1,978,832
- -------------------------------------------------------------------------------
10.  Check if the Aggregate Amount in Row (9) Excludes Certain Shares


- --------------------------------------------------------------------------------
11.  Percent of Class Represented by Amount in Row (9)

       13.4%
- --------------------------------------------------------------------------------
12.  Type of Reporting Person

        HC-PN
- --------------------------------------------------------------------------------


                               Page 3 of 5 Pages
<PAGE>
 
Item 4.      Ownership.

       (a).  Amount beneficially owned:
             See the responses(s) to Item 9 on the attached cover page(s).

       (b).  Percent of class:
             See the response(s) to Item 11 on the attached cover page(s).

       (c).  Number of shares as to which such person has:

             (i).    Sole power to vote or to direct the vote:
                          See the response(s) to Item 5 on the attached cover
                          page(s).

             (ii).   Shared power to vote or direct the vote:
                           See the response(s) to Item 6 on the attached cover 
                           page(s).

             (iii).  Sole power to dispose or to direct the disposition of:
                          See the response(s) to Item 7 on the attached cover 
                          page(s).

             (iv).   Shared power to dispose or to direct the disposition of:
                           See the response(s) to Item 8 on the attached cover 
                           page(s).
 
Item 7.      Identification and Classification of the Subsidiary Which Acquired
             the Security Being Reported on by the Parent Holding Company.
                     See Exhibit (2) as previously filed.

Item 10.     Certification.

             By signing below I certify that, to the best of my knowledge and
             belief, the securities referred to above were acquired in the
             ordinary course of business and were not acquired for the purpose
             of and do not have the effect of changing or influencing the
             control of the issuer of such securities and were not acquired in
             connection with or as a participant in any transaction having such
             purpose or effect.
             

                               Page 4 of 5 Pages
<PAGE>
 
                                   SIGNATURE

             After reasonable inquiry and to the best of my knowledge and
             belief, I certify that the information set forth in this statement
             is true, complete and correct.


Date: February 14, 1997


                                            THE GOLDMAN SACHS GROUP, L.P.
                                            By: The Goldman Sachs Corporation,
                                                its general partner


                                            By: /s/ William J. Buckley
                                               -------------------------------
                                            Name: William J. Buckley
                                            Title: Executive Vice President



                                            GOLDMAN, SACHS & CO.


                                            By: /s/ William J. Buckley
                                            ----------------------------------
                                            Name: William J. Buckley
                                            Title: Managing Director


                               Page 5 of 5 Pages


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