SIMMONS FIRST NATIONAL CORP
10-K, 1996-03-28
NATIONAL COMMERCIAL BANKS
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                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                    FORM 10-K
(Mark One)
     [X]  Annual  Report  Pursuant to Section 13 or 15(d) of the Exchange Act of
          1934 (Fee Required) For the fiscal year ended: December 31, 1995
                                       OR
     [ ]  Transition  Report Pursuant to Section 13 or 15(d) of the Securities
          Exchange Act of 1934 (No Fee Required)
                          
                         Commission file number 0-6253

                       SIMMONS FIRST NATIONAL CORPORATION
             (Exact name of registrant as specified in its charter)

              Arkansas                                      71-0407808
  (State or other jurisdiction of                        I.R.S. employer
   incorporation or organization)                        identification No.)

 501 Main Street, Pine Bluff, Arkansas                         71601
(Address of principal executive offices)                    (Zip Code)

                                 (501) 541-1000
              (Registrant's telephone number, including area code)

           Securities registered pursuant to Section 12(b) of the Act:

                                                        Name of Each Exchange
Title of Each Class                                       on Which Registered 
    None                                                       None

           Securities registered pursuant to Section 12(g) of the Act:

                      Class A Common Stock, $5.00 par value
                                (Title of Class)

     Indicate  by check mark  whether the  registrant  (1) has filed all reports
required to be filed by Section 13 or 15(d) of the  Securities  Exchange  Act of
1934  during  the  preceding  12 months  (or for such  shorter  period  that the
registrant was required to file such reports),  and (2) has been subject to such
filing requirements for the past 90 days.

                                    Yes X No

     Indicate by check mark if disclosure of delinquent  filers pursuant to Item
405 of Regulation S-K is not contained herein, and will not be contained, to the
best of registrant's  knowledge in definitive proxy or in information statements
incorporated by reference in Part III of this Form 10-K or any amendment to this
Form 10-K. [X]

     The aggregate market value of common stock, par value $5.00 per share, held
by non-affiliates on March 15, 1996, was approximately $108,243,000.

     The number of shares  outstanding  of the  Registrant's  Common Stock as of
March 31, 1996 was 3,816,612.

     Part III is incorporated by reference from the Registrant's Proxy Statement
relating to the Annual Meeting of Shareholders to be held on April 23, 1996.


                                 FORM 10-K INDEX

Part I

Item 1  Business.............................................................
          The Company and the Banks..........................................
          Competition........................................................
          Employees..........................................................
          Executive Officers of the Company..................................
          Supervision and Regulation.........................................
Item 2  Properties...........................................................
Item 3  Legal Proceedings....................................................
Item 4  Submission of Matters to a Vote of Security-Holders..................


Part II

Item 5  Market for Registrant's Common Equity and Related Stockholder Matters
Item 6  Selected Financial Data..............................................
Item 7  Management's Discussion and Analysis of Financial Condition and
        Results of Operations................................................
Item 8  Consolidated Financial Statements and Supplementary Data.............
Item 9  Changes in and Disagreements with Accountants on Accounting and
          Financial Disclosure...............................................


Part III

Item 10 Directors and Executive Officers of the Company......................
Item 11 Executive Compensation...............................................
Item 12 Security Ownership of Certain Beneficial Owners and Management.......
Item 13 Certain Relationships and Related Transactions.......................
Item 14 Exhibits, Financial Statement Schedules and Reports on Form 8-K......
 

                                     PART I


ITEM 1.   BUSINESS.

The Company and the Banks

     The Simmons First National  Corporation  (the  "Company") is a bank holding
company  registered  under the Bank Holding Company Act of 1956. At December 31,
1995 the Company had consolidated  total assets of $839.9 million,  consolidated
net loans of $463.5  million  and total  equity  capital of $96.8  million.  The
Company owns five  subsidiary  banks in Arkansas.  Its lead bank,  Simmons First
National Bank (the "Bank"), is a national bank which has been in operation since
1903.   The  Bank's   primary   market   area,   with  the   exception   of  its
nationally-provided  credit card and mortgage banking services,  is the State of
Arkansas.  The Company also owns four  community  banks,  Simmons  First Bank of
Jonesboro  ("Simmons/Jonesboro"),   and  Simmons  First  Bank  of  Lake  Village
("Simmons/Lake  Village"),  both  acquired in 1984;  Simmons First Bank of Dumas
("Simmons/Dumas")  and Simmons First Bank of Dermott  ("Simmons/Dermott"),  both
acquired in 1995. The Company's  banking  subsidiaries  conduct their operations
through 29 branches located in 15 communities in Arkansas.

     Through its banking  subsidiaries,  the Company  emphasizes  retail banking
services,  and it considers the Bank to be a national leader in providing credit
card  services.  The Bank has offered  credit card services  since 1967,  and at
December 31, 1995, the Bank had approximately 169,000 active Visa and MasterCard
accounts  in  all  50  states,   the  District  of  Columbia  and  certain  U.S.
territories,   with  outstanding   balances   totaling   $154.81   million,   or
approximately 33% of total consolidated  loans.  Approximately 60% of the Bank's
cardholders,   representing  approximately  65%  of  the  aggregate  outstanding
balances in the credit card portfolio, reside outside the State of Arkansas. The
Bank has consistently employed stringent, subjectively-based credit standards in
making credit decisions  concerning card applicants,  rather than using a credit
scoring,  or statistical  profile system typically employed by other credit card
issuers.  Management believes this  individualized  approach to decision-making,
emphasizing  credit  histories  and  individual  borrower  profiles,  has been a
significant  positive  factor  in  producing  a high  quality  credit  card loan
portfolio. At December 31, 1995, the Bank's credit card delinquency and net loss
ratios were 0.52% and 1.15%, respectively,  compared to the national averages of
such  ratios for all Visa card  issuers of 3.87% and  4.26%,  respectively.  The
Bank's  credit card  delinquency  and net loss  ratios for 1995 are  believed by
management  to be among the lowest such ratios for all credit card  providers in
the United States.

     The Bank is a leading provider of guaranteed student loans in Arkansas. The
Bank  originated  approximately  $23  million  in  student  loans to over  6,500
borrowers  during  1995.  On  December  31,  1995,  the Bank owned and  serviced
approximately  19,000  outstanding  student  loans  totaling  approximately  $63
million, or approximately 13% of the Company's total consolidated loans.

     The  Company   provides   mortgage  banking  services  through  the  Bank's
production,   sale  and  servicing  of  residential  real  estate  mortgages  on
properties located primarily in the South,  Midwest and Southwest United States.
At December 31, 1995,  the Bank  serviced,  primarily for others,  approximately
27,000  mortgages  with an aggregate  principal  balance of  approximately  $1.2
billion.

     The Company's banks also provide commercial banking services to individuals
and  businesses,  including a wide range of commercial and  agricultural  loans,
deposit,  checking and savings  accounts,  personal and corporate trust services
and  investment  management,  and securities  and  investment  services  through
selected banking locations in the State of Arkansas.

   Growth Strategy

     The Company's  growth  strategy is to expand in its primary  market area of
the State of  Arkansas,  by  capitalizing  on its recent  entry  into  Northwest
Arkansas,  one of the  fastest  growing  areas  in the  state,  and  emphasizing
commercial  and  agricultural  lending in that area,  and by  expanding  through
further banking  acquisitions where the Company believes the acquired assets can
be redeployed  into higher  yielding  credit card loans and other retail banking
services.

Competition

     The activities  engaged in by the Company and its  subsidiaries  are highly
competitive.  In all aspects of its  business,  the Company  encounters  intense
competition from other banks, lending institutions,  credit unions,  savings and
loan  associations,   brokerage  firms,  mortgage  companies,   industrial  loan
associations,  finance  companies,  and several  other  financial  and financial
service institutions. The amount of competition among commercial banks and other
financial institutions has increased significantly over the past few years since
the  deregulation  of the  banking  industry.  The  Company's  subsidiary  banks
actively compete with other banks and financial institutions in their efforts to
obtain  deposits and make loans, in the scope and type of services  offered,  in
interest  rates paid on time  deposits and charged on loans and in other aspects
of commercial banking.

     Management  believes that the single most important  competitive  factor in
the credit card business is price,  in the form of interest rates and membership
fees charged to cardholders,  discount fees charged to participating  merchants,
and the level of fees and credits  shared with members of the agent bank network
for their  participation in the Bank's network.  Maintenance of the Bank's agent
bank network is a key element in maintaining  the Bank's strong  position in the
credit card business in Arkansas.

     Management believes that the Bank's principal  competitive strength in both
the Arkansas and national  markets for new cardholder  business has been its low
interest  rate  charged to  cardholders  which  resulted in  favorable  national
recognition.  Within the past few years,  more Arkansas  banks have commenced or
recommenced  active marketing as a Visa and MasterCard issuer inside and outside
the state.  Management  cannot predict the effect on its credit card business of
these and other new entrants into the market, but believes the Bank's continuous
participation  and  experience in this market since 1967 provides it with unique
marketing and other strengths in competing for new cardholder business.

     As more credit card issuers have entered the market for merchant  customers
in  Arkansas  during the past  three  years,  competition  has  intensified  for
merchant  customers and their related business,  primarily on the basis of price
and quality of service. Independent sales organizations employed by out of state
processors  constitute  the majority of this  increased  competition.  While the
Banks  merchant  purchase volume has shown a modest increase for the past three
years,  management  believes that most card issuers in the Arkansas  market have
experienced  declines in their merchant  purchase  volume and expects the Banks
merchant  purchase volume will experience a period of flat or declined growth in
the future due to these continuing competitive conditions.

     The  Company's  banking  subsidiaries  are also in  competition  with major
national and international  retail banking  establishments,  brokerage firms and
other financial institutions within and outside Arkansas. Competition with these
financial  institutions is expected to increase,  especially with the passage of
legislation authorizing interstate banking.

Employees

     As of March 15, 1996,  the Company and its  subsidiaries  had 649 full time
equivalent  employees.  None of the  employees are  represented  by any union or
similar  groups,  and the  Company  has not  experienced  any labor  disputes or
strikes arising from any such organized labor groups.  The Company considers its
relationship with its employees to be good.

Executive Officers of the Company

          The following is a list of all executive  officers of the Company.

<TABLE>
<CAPTION>
NAME                       AGE        POSITION                                     YEARS SERVED
- ------------------------------------------------------------------------------------------------

<S>                        <C>      <C>                                                 <C>
W. E. Ayres                65       Chairman                                            39

J. Thomas May              49       President and Chief Executive Officer                9

Donald W. Stone            65       Chairman, Simmons First Bank of Jonesboro           37

Barry L. Crow              53       Executive Vice President and                        24
                                    Chief Financial Officer

John L. Rush               61       Secretary                                           28
</TABLE>


SUPERVISION AND REGULATION

The Company

     The  Company,  as a bank  holding  company,  is subject to both federal and
state  regulation.  Under  federal  law, a bank holding  company must  generally
obtain  approval  from the Board of  Governors  of the  Federal  Reserve  System
("FRB") before  acquiring  ownership or control of the assets or stock of a bank
or a bank holding company.  Prior to approval of any proposed  acquisition,  the
FRB will review the effect on competition of the proposed  acquisition,  as well
as other regulatory issues.
        
     The federal law generally prohibits a bank holding company from directly or
indirectly engaging in non-banking activities. This prohibition does not include
loan servicing, liquidating activities or other activities so closely related to
banking as to be a proper incident thereto.

     As a bank holding company,  the Company is required to file with the FRB an
annual report and such  additional  information  as may be required by law. From
time to time,  the FRB examines the  financial  condition of the Company and its
subsidiaries.  The FRB, through civil and criminal  sanctions,  is authorized to
exercise   enforcement  powers  over  bank  holding  companies  and  non-banking
subsidiaries,  to limit activities that represent unsafe or unsound practices or
constitute violations of law.

     The  Company is subject to  certain  laws and  regulations  of the State of
Arkansas  applicable  to  bank  holding  companies,  including  examination  and
supervision  by the  Arkansas  Bank  Commissioner.  Under  Arkansas  law, a bank
holding company is prohibited from owning more than one subsidiary  bank, if any
subsidiary bank owned by the holding company has been chartered for less than 5
years and, further,  requires the approval of the Arkansas Bank Commissioner for
any  acquisition of more than 10% of the capital stock of any other bank located
in Arkansas. No bank acquisition may be approved if, after such acquisition, the
holding company would control,  directly or indirectly,  banks having 25% of the
total bank deposits in the State of Arkansas,  excluding deposits of other banks
and public funds.

     Legislation enacted in 1994, became effective September 29, 1995, which now
allows bank holding  companies  from any state to acquire  banks  located in any
state without regard to state law, provided that the bank holding company (1) is
adequately  capitalized,  (2) is adequately managed,  (3) would not control more
than 10% of the insured  deposits  in the United  States or more than 30% of the
insured deposits in such state, and (4) such bank has been in existence at least
five years if so required by the applicable state law.

Subsidiary Banks

     Simmons First National Bank, a national banking association,  is subject to
regulation and  supervision,  of which regular bank  examinations are a part, by
the Office of the  Comptroller  of the  Currency of the United  States  ("OCC").
Simmons/Jonesboro,  Simmons/Lake Village, Simmons/Dumas and Simmons/Dermott,  as
state chartered banks,  are subject to the supervision and regulation,  of which
regular  bank  examinations  are  a  part,  by  the  Federal  Deposit  Insurance
Corporation ("FDIC") and the Arkansas State Bank Department.  The lending powers
of each of the subsidiary banks are generally  subject to certain  restrictions,
including the amount which may be lent to a single borrower.

     The  subsidiary  banks,  with  numerous  exceptions,  are  subject  to  the
application  of the laws of the State of Arkansas,  including the  limitation of
the maximum  permissible  interest rate on loans.  This  limitation  for general
loans is 5% over the Federal Reserve  Discount Rate, with an additional  maximum
limitation of 17% per annum for consumer  loans and credit sales.  Certain loans
secured by first liens on residential  real estate and certain loans  controlled
by federal law (e.g., guaranteed student loans, SBA loans, etc.) are exempt from
this limitation;  however,  a very substantial  portion of the loans made by the
subsidiary  banks,  including  all  credit  card  loans,  are  subject  to  this
limitation.

     All of the  Company's  subsidiary  banks are  members  of the  FDIC,  which
currently  insures the deposits of each member bank to a maximum of $100,000 per
deposit relationship. For this protection, each bank pays a statutory assessment
to the FDIC each year.

     Federal law substantially  restricts  transactions  between banks and their
affiliates.  As a result,  the Company's  subsidiary banks are limited in making
extensions of credit to the Company,  investing in the stock or other securities
of the Company and engaging in other  financial  transactions  with the Company.
Those  transactions which are permitted must generally be undertaken on terms at
least as favorable to the bank, as those  prevailing in comparable  transactions
with independent third parties.

Potential Enforcement Action for Bank Holding Companies and Banks

     Enforcement   proceedings  seeking  civil  or  criminal  sanctions  may  be
instituted  against any bank,  any director,  officer,  employee or agent of the
bank,  that is believed  by the federal  banking  agencies to be  violating  any
administrative  pronouncement  or engaged in unsafe and  unsound  practices.  In
addition,  the FDIC may terminate the insurance of accounts,  upon determination
that the insured  institution has engaged in certain wrongful conduct,  or is in
an  unsound   condition  to  continue   operations.   Recent   legislation   has
significantly  expanded the enforcement  powers of the federal banking  agencies
and increased the penalties for violations of the law and regulations.

Risk-Weighted Capital Requirements for the Company and the Banks

     After  December 31, 1992,  banking  organizations  (including  bank holding
companies  and banks) were  required to meet a minimum ratio of Total Capital to
Total  Risk-Weighted  Assets  of 8%, of which at least 4% must be in the form of
Tier 1 Capital.  A well  capitalized  institution is one that has at least a 10%
"total  risk  based  capital"  ratio.  For a tabular  summary  of the  Companys
risk-weighted  capital  ratios,  see  "Management's  Discussion  and Analysis of
Financial Condition and Results of Operations - Capital."

     A  banking   organization's   qualifying  total  capital  consists  of  two
components:  Tier 1 Capital  (core  capital)  and Tier 2 Capital  (supplementary
capital).  Tier 1 Capital is an amount equal to the sum of common  shareholders'
equity, certain preferred stock and the minority interest in the equity accounts
of  consolidated  subsidiaries.  For bank  holding  companies,  goodwill and net
unrealized  gains/losses  on  available-for-sale  debt  securities  may  not  be
included in Tier 1 Capital.  Identifiable  intangible  assets may be included in
Tier 1 Capital for banks and bank holding companies,  in accordance with certain
further  requirements.   At  least  50%  of  the  banking  organization's  total
regulatory capital must consist of Tier 1 Capital.

     Tier 2 Capital is an amount equal to the sum of the  qualifying  portion of
the allowance for loan losses,  certain  preferred stock not included in Tier 1,
hybrid  capital  instruments  (instruments  with  characteristics  of  debt  and
equity),  certain long-term debt securities and eligible term subordinated debt,
in an amount up to 50% of Tier 1 Capital.  The  eligibility  of these  items for
inclusion as Tier 2 Capital is subject to certain  additional  requirements  and
limitations of the federal banking agencies.

     Under the risk-based capital  guidelines,  balance sheet assets and certain
off-balance sheet items, such as standby letters of credit,  are assigned to one
of four risk weight categories (0%, 20%, 50%, or 100%),  according to the nature
of the asset,  its  collateral or the identity of the obligor or guarantor.  The
aggregate  amount in each risk category is adjusted by the risk weight  assigned
to that  category,  to  determine  weighted  values,  which  are  then  added to
determine  the total  risk-weighted  assets for the  banking  organization.  For
example,  an asset, such as a commercial loan, assigned to a 100% risk category,
is  included in  risk-weighted  assets at its  nominal  face  value,  but a loan
secured by a one-to-four family residence is included at only 50% of its nominal
face value. The applicable ratios reflect capital, as so determined,  divided by
risk-weighted assets, as so determined.

ITEM 2. PROPERTIES.

     The  principal  property  of  the  Company  and  the  Bank  consist  of  an
eleven-story  office building,  located in the central business  district of the
city of Pine  Bluff,  Arkansas.  Originally  constructed  in  1929,  the  entire
building has since been  completely  renovated and  modernized.  The building is
comprised of  approximately  107,000  square feet of floor space,  approximately
7,500  square  feet of which is leased to a tenant as office  space.  The office
building is situated on approximately  one-fourth of a city block, the remainder
of which,  together with  approximately  one  additional  city block of adjacent
property,  is  presently  being used as a parking  complex for  customers of the
Company and its  subsidiaries,  tenants of the Company and its  subsidiaries and
their customers,  and the public.  Additional office space was made available in
1980,  with the renovation of a storage  facility to provide a 9,600 square foot
office  complex,  now housing the  Company  and its  subsidiary  real estate and
investment  departments.  In 1992, other office space was made available for the
Bank's  activities,  when the  Bank  purchased  a  three-story  concrete  office
building,  containing  approximately  38,000  square  feet of space,  across the
street from its main bank  building in Pine Bluff,  Arkansas.  The Bank leased a
portion of the building prior to purchasing  the building.  In 1994, the Company
completed  renovation  of that  building  which is occupied by the credit  card,
marketing,  and human resources  divisions.  Also in 1994,  another 6,000 square
feet of space was made available when the Company  purchased a three-story brick
building  adjoining the one  purchased in 1992.  This added 5,000 square feet of
storage in  addition  to the office  space for a total of  approximately  11,000
square feet.  This facility  houses the Company's  student loan  operation.  The
Company and the Bank also operate seven  drive-in  banking  facilities,  located
throughout  the city of Pine Bluff,  and banking  facilities  at Watson  Chapel,
White Hall, Sherrill,  Fort Smith, Rogers,  Springdale,  Bella Vista, as well as
the newly  acquired  offices  in Gould,  Grady,  Star  City,  and  Little  Rock,
Arkansas. The largest banking facility comprises approximately 4,400 square feet
of floor space, and the smallest comprises approximately 300 square feet.

     The  principal  property  of  Simmons/Lake  Village  consist of a one-story
building  located  in the  central  business  area of the city of Lake  Village,
comprising approximately 6,000 square feet of floor space.

     The  principal  property  of  Simmons/Jonesboro, owned by the Company, 
consist  of a  three-story building,  located in the central  business  district
of the city of  Jonesboro, Arkansas,  comprising  approximately  47,000 
square feet of floor space,  14,000 feet of which is available for lease.  In
addition,  Simmons/Jonesboro  operates two drive-in banking facilities 
located in that city.

     The principal property of Simmons/Dumas is a one-story  structure,  located
on the corner of the busiest  intersection  of Dumas,  Arkansas.  The  building,
built in 1973,  has been  recently  remodeled  and now has  approximately  5,800
square feet of space.

     The  principal  property  of  Simmons/Dermott  is  a  one-story  structure,
approximately  9,400 square feet in size,  sitting on a one and one quarter acre
plot of land located in the central portion of Dermott,  Arkansas. The building,
originally  built in 1956, has been updated within the past five years. The bank
is presently leasing 3,800 square feet of the building to professional firms.

     All of the above  properties  are  owned in fee  simple  and  unencumbered,
except (a)  approximately  one-fourth city block in Pine Bluff,  which is leased
from  various  persons for terms  expiring in 2007 with options to extend for an
additional  50 years,  which  leased  parcels  comprise a portion of the parking
complex and lie partially under a small portion of a one-floor  extension of the
main  office  building,  (b) the lands upon which five of the  drive-in  banking
facilities in Pine Bluff are situated,  one of which parcel is leased for a term
expiring in 1997,  two in 2000, one in 2010, and one in 2035, the lands on which
one of the Fort Smith and the Bella Vista  facility,  which are leased for terms
expiring in 1997 and 2000,  respectively,  the offices of the mortgage marketing
and dealer bank  divisions,  located in Little Rock,  Arkansas,  which  comprise
approximately  20,000  square feet of a 36,000 square foot,  three-story  leased
building, the lease terms of which expire in 1996, and (c) the building and land
described in a preceding paragraph for the banking facility in Jonesboro,  which
has a first  mortgage  lien to an insurance  company  with  monthly  payments of
approximately  $12,000 including  interest at 9.75%. In 1995,  offices in Gould,
Grady  and  Star  City,  Arkansas,  were  purchased  by the  Bank as  additional
branches.

     The Company and its subsidiaries also own or lease various small parcels of
land,  on some of which are located  improvements,  the aggregate of which would
comprise  an  insignificant  portion of the  properties  of  registrant  and its
subsidiaries.

ITEM 3.          LEGAL PROCEEDINGS

     The  Company  and/or its  subsidiary  banks have  various  unrelated  legal
proceedings,  most of which involve loan foreclosure activity pending, which, in
the  aggregate,  are not  expected  to have a  material  adverse  effect  on the
financial position of the Company and its subsidiaries.

ITEM 4.          SUBMISSION OF MATTERS TO A VOTE OF SECURITY-HOLDERS

     No  matters  were  submitted  to a vote of  security-holders,  through  the
solicitation  of proxies or otherwise,  during the fourth  quarter of the fiscal
year covered by this report.

                                     PART II

ITEM 5.       PRICE RANGE OF COMMON STOCK AND DIVIDEND INFORMATION

     The  Common  Stock is  traded  and  quoted on the  over-the-counter  NASDAQ
National Market System under the symbol "SFNCA." The following table sets forth,
for all the periods  indicated,  cash  dividends  paid, and the high and low bid
prices for the Common Stock as reported by NASDAQ.

<TABLE>
<CAPTION>
                                                 Quarterly
                          Price Per              Dividends
                         Common Share            Per Common
                      High           Low           Share
                  ------------   ------------   ------------
<S>               <C>            <C>            <C>
   1995
1st Quarter       $     26.25    $     22.50    $      0.13
2nd Quarter             28.00          25.25           0.15
3rd Quarter             28.25          27.00           0.15
4th Quarter             31.00          27.75           0.16

   1994
1st Quarter       $     27.75    $     22.50    $      0.10
2nd Quarter             25.75          22.50           0.12
3rd Quarter             29.00          25.00           0.12
4th Quarter             28.50          22.00           0.13
</TABLE>

     At December 31, 1995, the Common Stock was held of record by  approximately
1,243 stockholders.  On March 15, 1996, the last sale price for the Common Stock
as reported by NASDAQ was $33.75 per share.

     The Company's policy is to declare regular  quarterly  dividends based upon
the Company's earnings,  financial position, capital requirements and such other
factors  deemed  relevant by the Board of  Directors.  This  dividend  policy is
subject to change,  however,  and the  payment of  dividends  by the  Company is
necessarily  dependent  upon the  availability  of  earnings  and the  Company's
financial  condition in the future. The payment of dividends on the Common Stock
is also subject to regulatory capital requirements.

     The  Company's  principal  source of funds  for  dividend  payments  to its
stockholders is dividends  received from its subsidiary banks.  Under applicable
banking laws, the declaration of dividends by the Bank in any year, in excess of
the sum of net income for that year and retained  earnings for the preceding two
years,  must be  approved  by the  Office of the  Comptroller  of the  Currency.
Further,  as to  Simmons/Jonesboro,  Simmons/Lake  Village,  Simmons/Dumas,  and
Simmons/Dermott,  Arkansas  bank  regulators  have  specified  that the  maximum
dividends  state banks may pay to the parent  company  without prior approval is
50% of the current year  earnings.  At December 31,  1995,  approximately  $16.0
million was  available  for the payment of  dividends  by the  subsidiary  banks
without  regulatory  approval.  For further  discussion of  restrictions  on the
payment of dividends,  see  "Management's  Discussion  and Analysis of Financial
Condition-Liquidity  and  Interest  Rate  Sensitivity,"  and Note 21 of Notes to
Consolidated Financial Statements.

ITEM 6.    SELECTED CONSOLIDATED FINANCIAL DATA

     The  following  table  sets  forth  selected  consolidated  financial  data
concerning  the  Company  and is  qualified  in  its  entirety  by the  detailed
information  and  consolidated  financial  statements,  including notes thereto,
included  elsewhere in this annual report.  The income statement,  balance sheet
and per common share data as of and for the years ended December 31, 1995, 1994,
1993, 1992, and 1991 were derived from consolidated  financial statements of the
Company,  which were audited by Baird, Kurtz & Dobson. The selected consolidated
financial data set forth below should be read in conjunction  with the financial
statements of the Company and related notes thereto and "Management's Discussion
and  Analysis  of  Financial  Condition  and  Results  of  Operations"  included
elsewhere in this annual report.

<TABLE>
                      SELECTED CONSOLIDATED FINANCIAL DATA

<CAPTION>
                                                                 Years ended December 31(1)
(In thousands,                            -------------------------------------------------------------------------
except per share data)                       1995           1994           1993          1992          1991
- ------------------------------------------------------------------------------------------------------------------
<S>                                      <C>            <C>            <C>            <C>            <C>
Income statement data:
 Net interest income .................   $    31,764    $    29,259    $    28,450    $    26,525    $    22,536
 Provision for loan losses ...........         2,092          2,050          3,006          3,741          3,552
 Net interest income after provision
   for loan losses ...................        29,672         27,209         25,444         22,784         18,984
 Non-interest income .................        24,365         24,847         26,129         25,578         23,114
 Non-interest expense ................        39,820         38,415         38,711         37,978         34,869
 Income tax expense ..................         4,198          3,781          3,466          2,907          1,929
 Net income ..........................        10,019          9,860          9,396          7,477          5,300

Per share data:
 Earnings ............................          2.65           2.68           2.78           2.60           1.89
 Book value ..........................         25.36          22.76          20.49          18.03          15.83
 Dividends ...........................          0.59           0.47           0.40           0.40           0.37

Balance sheet data at period end:
 Total assets ........................       839,884        713,262        738,760        705,903        673,377
 Total loans, net of unearned discount       471,956        418,392        394,426        367,655        331,062
 Allowance for loan losses ...........         8,418          7,790          7,430          5,748          5,302
 Total deposits ......................       704,768        583,538        610,355        590,409        563,114
 Long term debt and capital notes ....         4,757         12,144         12,178         12,208         12,236
 Total stockholders' equity ..........        96,797         83,700         75,335         51,219         45,460
Capital ratios at period end:
 Leverage (2) ........................         10.91%         11.47%         10.21%          6.90%          6.24%
Tier 1 risk-based ....................         18.63%         19.25%         17.19%         12.27%         10.39%
Total risk-based .....................         20.03%         21.56%         20.01%         15.76%         14.45%

Selected ratios:
 Return on average assets ............          1.30%          1.39%          1.33%          1.09%          0.84%
 Return on average common equity .....         10.95%         12.28%         14.31%         15.43%         12.50%
 Net interest margin (3) .............          4.77%          4.80%          4.75%          4.56%          4.19%
 Allowance/nonperforming loans .......        260.46%        248.73%        177.92%         94.84%        173.78%
 Allowance for loan losses as a
   percentage of average loans .......          1.91%          1.99%          1.88%          1.60%          1.54%
 Nonperforming loans as a percentage
   of period-end loans ...............          0.68%          0.75%          1.06%          1.65%          0.92%
 Net charge-offs as a percentage
   of average total assets ...........          0.24%          0.24%          0.19%          0.48%          0.44%
 Average stockholders' equity to
   average total assets ..............         11.84%         11.31%          9.33%          7.09%          6.75%
 Dividend payout .....................         22.26%         17.54%         14.39%         15.38%         19.58%
- ----------------------
<FN>
(1)The  selected  consolidated  financial data set forth above should be read in
conjunction with the financial statements of the Company and related notes
and Management's  Discussion and Analysis of Financial  Condition and Results of
Operations, included elsewhere in this Annual Report
(2) Leverage  ratio is Tier 1 capital to average  total  assets less  intangible
assets  and  gross  unrealized  gains/losses  on  available-for-sale  investment
securities.
(3) Fully taxable equivalent (36.25% for 1995 and 34% for 1994 through 1991)
</FN>
</TABLE>

ITEM 7. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS
        OF OPERATIONS

Overview

     Simmons First National  Corporation (SFNC) is a multi-bank holding company,
comprised of five commercial bank  subsidiaries,  with $839.9 million in assets,
as of December 31, 1995.

         The Company achieved record earnings  performance in 1995. For the year
ended December 31, 1995, net income  totaled $10.0  million,  a $.1 million,  or
1.6%,  increase over 1994 net income of $9.9 million.  Return on average  assets
was  1.30% in 1995,  compared  to 1.39% in 1994,  and  1.33% in 1993.  Return on
average  equity was 10.95% in 1995,  compared  to 12.28% in 1994,  and 14.31% in
1993. On a per share basis, net income for 1995 was $2.65,  compared to $2.68 in
1994 and $2.78 in 1993.  Dividends per share for 1995 were $.59 compared to $.47
in 1994 and $.40 in 1993.

         Stockholders'  equity at  December  31,  1995,  was $96.8  million,  an
increase of 15.6% over the 1994 amount.  The Company  issued  805,000  shares of
common stock during the second quarter of 1993.  Earnings per share presented in
the  financial  statements  have been  computed  to reflect  the  effects of the
additional  shares of stock.  In addition,  2,000 shares of stock were issued in
the second quarter of 1995, relative to exercised stock options.

Acquisitions

         On April 1,  1995,  the  Company  completed  the  acquisition  of Dumas
Bancshares,  Inc. (DBI) by issuing  137,234 shares of common stock and utilizing
cash of $1.5 million in a transaction valued at $5 million.  DBI was merged into
the Company. DBI owned Dumas State Bank, Dumas,  Arkansas, and First State Bank,
Gould,  Arkansas,  with consolidated  assets at March 31, 1995, of approximately
$42  million.  First  State  Bank,  which had  branches  in Grady and Star City,
Arkansas,  in addition to its primary  location in Gould,  Arkansas,  was merged
into Simmons First National Bank,  SFNC's lead bank, and Dumas State Bank became
Simmons First Bank of Dumas and has continued to operate as a subsidiary bank of
the Company.

         On August 1, 1995,  the Company  completed the  acquisition  of Dermott
State Bank Bancshares,  Inc.  (DSBB),  located in Dermott,  Arkansas,  in a cash
transaction valued at approximately $2.4 million.  DSBB, the single-bank holding
company for Dermott State Bank, had at the time of acquisition approximately $20
million in consolidated assets.  Dermott State Bank became Simmons First Bank of
Dermott and has continued to operate as a subsidiary  bank of the Company.  DSBB
was liquidated into the Company.

Income Statement Review For the Years 1995, 1994 and 1993

         In 1995,  the  Company  reported  net  earnings of $10.0  million,  and
earnings per share of $2.65. This compares to net earnings of $9.9 million,  and
earnings per share of $2.68,  reported in 1994. The increase in earnings in 1995
was  predominantly  the result of an increase in average earning assets of $60.0
million.

  Net Interest Income

         Net interest income, the Company's principal source of earnings, is the
difference between the interest income generated by earning assets and the total
interest  cost of the deposits  and  borrowings  obtained to fund those  assets.
Factors that  determine the level of net interest  income  include the volume of
earning assets and interest-bearing  liabilities,  yields earned and rates paid,
the  level of  non-performing  loans,  and the  amount  of  non-interest-bearing
liabilities  supporting  earning assets.  Net interest income is analyzed in the
discussion and tables below on a fully taxable  equivalent basis. The adjustment
to convert  certain  income to a fully  taxable  equivalent  basis  consists  of
dividing tax exempt  income by one minus the  combined  federal and state income
tax rate (36.25% for 1995 and 34% for 1994 and 1993).

         For the year ended  December 31, 1995,  net interest  income on a fully
taxable  equivalent basis was $33.3 million,  an increase of approximately  $2.7
million,  or 8.8%,  from 1994 net interest  income.  The increase in 1995 in net
interest  income  resulted  primarily  from a $60.0 million  increase in average
earning assets,  coupled with a continuing  stable net interest margin.  For the
year ended December 31, 1994, net interest income on a fully taxable  equivalent
basis increased  approximately $.7 million,  or 2.5%, from comparable figures in
1993.  This increase in 1994 in net interest  income  resulted  primarily from a
$9.9 million increase in average earning assets, coupled with an increase in net
interest margin.  The tables below reflect an analysis of net interest income on
a fully taxable equivalent basis for the years ended December 31, 1995, 1994 and
1993, respectively,  as well as changes in fully taxable equivalent net interest
income for the years 1995 vs. 1994 and 1994 vs. 1993.

<TABLE>
                         Analysis of Net Interest Income
                        (FTE = Fully Taxable Equivalent)

<CAPTION>
                                                   Years Ended December 31
                                              ----------------------------------
(In thousands)                                   1995        1994        1993
- --------------------------------------------------------------------------------

<S>                                             <C>         <C>         <C>    
Interest income ............................    $56,229     $45,727     $44,394
FTE adjustment .............................      1,551       1,373       1,434
                                                -------     -------     -------

Interest income - FTE ......................     57,780      47,100      45,828
Interest expense ...........................     24,465      16,468      15,944
                                                -------     -------     -------

Net interest income - FTE ..................    $33,315     $30,632     $29,884
                                                =======     =======     =======

Yield on earning assets - FTE ..............       8.27%       7.38%       7.29%

Cost of interest-bearing liabilities .......       4.28%       3.20%       3.11%

Net interest spread - FTE ..................       3.99%       4.18%       4.18%

Net interest margin - FTE ..................       4.77%       4.80%       4.75%
</TABLE>

<TABLE>
             Changes in Fully Taxable Equivalent Net Interest Income

<CAPTION>
(In thousands)                                        1995 vs. 1994  1994 vs. 1993
- -----------------------------------------------------------------------------------
<S>                                                      <C>            <C>
Increase due to change in
  earning assets .................................       $ 4,718        $ 1,407
Increase (decrease) due to change in
  earning asset yields ...........................         5,962           (135)
Increase due to change in interest
  rates paid on interest-bearing
  liabilities ....................................        (7,569)        (1,040)
Increase (decrease) due to change in
  interest-bearing liabilities ...................          (428)           516
                                                         -------        -------

Increase in net interest income ..................       $ 2,683        $   748
                                                         =======        =======
</TABLE>
         The following  table shows,  for each major  category of earning assets
and interest bearing liabilities,  the average amount outstanding,  the interest
earned or expensed on such  amount,  and the average rate earned or expensed for
each of the years in the three-year  period ending  December 31, 1995. The table
also shows the  average  rate  earned on all earning  assets,  the average  rate
expensed on all  interest-bearing  liabilities,  the net interest spread and the
net interest  margin for the same periods.  The analysis is presented on a fully
taxable  equivalent  basis.  Nonaccrual loans were included in average loans for
the purpose of calculating the rate earned on total loans.

     UnderFinancial  Accounting  Standard Board  Statement No. 91 (FAS 91), loan
fees and related costs are deferred and amortized as part of interest income.
      
<TABLE>
          Average Consolidated Balance Sheets and Net Interest Analysis
                        (Fully Taxable Equivalent Basis)

<CAPTION>
                                                               Years Ended December 31
                           ---------------------------------------------------------------------------------------------
                                       1995                             1994                           1993
                           ------------------------------   ----------------------------  ------------------------------
                            Average   Income/    Yield/      Average   Income/   Yield/    Average    Income/   Yield/
(In thousands)              Balance   Expense     rate       Balance   Expense    rate     Balance    Expense    rate
- ------------------------------------------------------------------------------------------------------------------------
<S>                         <C>        <C>        <C>       <C>       <C>        <C>       <C>        <C>        <C>
ASSETS
Earning assets
  Interest-bearing
   balances due from
   banks ................   $  2,069   $    120    5.82%    $  1,408  $     55    3.88%    $    856   $     27    3.15%
Federal funds sold ......     33,571      1,858    5.54%      27,812     1,218    4.38%      23,345        738    3.16%
Investment securities -
  taxable:
  Held-to-maturity ......    105,366      6,949    6.60%      91,858     5,696    6.20%     161,281     10,234    6.32%
  Available-for-sale ....     45,505      3,131    6.88%      46,601     2,803    6.02%
Investment securities -
  non-taxable:
  Held-to-maturity ......     54,057      4,375    8.09%      50,605     4,027    7.96%      45,681      3,945    8.64%
Available-for-sale ......        107          3    2.75%        --        --                   --         --
Mortgage loans held for
  sale, net of unrealized
  gains (losses) ........     16,383      1,250    7.63%      27,957     2,081    7.44%      31,634      2,236    7.07%
Assets held in trading
  accounts ..............      1,513         88    5.83%       1,687       103    6.11%       2,350        166    7.06%
Loans - non-taxable .....      2,159        244   11.28%       2,174       242   11.12%       2,483        273   10.98%
Loans - taxable .........    437,950     39,762    9.08%     388,327    30,875    7.95%     360,922     28,209    7.82%
                            --------   --------             --------  --------             --------   --------
     Total interest
      earning assets ....    698,680   $ 57,780    8.27%     638,429  $ 47,100    7.38%     628,552   $ 45,828    7.29%
                                       ========                       ========                        ========
Non-earning assets ......     74,023                          71,377                         75,592
                            --------                        --------                       --------
     Total assets .......   $772,703                        $709,806                       $704,144
                            ========                        ========                       ========

LIABILITIES AND
STOCKHOLDERS' EQUITY
Liabilities
  Interest bearing
     liabilities
  Interest bearing
     transaction and
     savings accounts ...   $235,411   $  6,167    2.62%    $232,351  $  5,248    2.26%    $200,122   $  5,232    2.61%
  Time deposits .........    300,530     16,097    5.36%     241,786     9,223    3.81%     268,739      9,019    3.36%
                            --------   --------             --------  --------             --------   --------
     Total interest-
      bearing deposits ..    535,941     22,264    4.15%     474,137    14,471    3.05%     468,861     14,251    3.04%
Federal funds purchased
  and securities sold
  under agreements to
  repurchase ............     24,862      1,308    5.26%      24,021       962    4.00%      28,517        841    2.95%
Other borrowed funds
  Short-term debt .......      1,511         92    6.06%       4,001       163    4.07%       2,764         79    2.86%
  Long term debt ........      1,124        110    9.78%       1,161       122   10.49%       1,192        113    9.48%
Capital notes ...........      7,853        691    8.80%      11,000       750    6.82%      11,000        660    6.00%
                            --------   --------             --------  --------             --------   --------
     Total interest-bearing
      liabilities .......    571,291     24,465    4.28%     514,320    16,468    3.20%     512,334     15,944    3.11%
                                       --------                       --------                        --------
Non-interest bearing
  liabilities
  Non-interest bearing
   deposits .............     99,839                         105,856                        116,744
Other liabilities .......     10,067                           9,323                          9,383
                            --------                        --------                       --------
     Total liabilities ..    681,197                         629,499                        638,461
                            --------                        --------                       --------
Stockholders' equity ....     91,506                          80,307                         65,683
                            --------                        --------                       --------
     Total liabilities and
      stockholders' equity  $772,703                        $709,806                       $704,144
                            ========                        ========                       ========
Net interest margin .....              $ 33,315    4.77%              $ 30,632    4.80%               $ 29,884    4.75%
                                       ========                       ========                        ========
</TABLE>

     The following table shows changes in interest income and interest  expense,
resulting  from changes in volume and changes in interest  rates for each of the
years ended December 31, 1995 and 1994, as compared to prior years.  The changes
in interest rate and volume have been allocated to changes in average volume and
changes in average rates,  in proportion to the  relationship of absolute dollar
amounts of the changes in rates and volume.

<TABLE>
                              Volume/Rate Analysis

<CAPTION>
                                                                Years Ended December 31
                                                 1995 over 1994                        1994 over 1993
                                       -----------------------------------  ----------------------------------
                                                      Yield/                               Yield/
(In thousands)                           Volume        rate       Total        Volume       rate      Total
- --------------------------------------------------------------------------------------------------------------
<S>                                     <C>         <C>         <C>         <C>         <C>         <C> 
Increase (decrease) in

Interest income
  Interest-earning time deposits ....   $     31    $     34    $     65    $     21    $      7    $     28
  Federal funds sold ................        281         359         640         159         321         480
  Investment securities - taxable
    Held-to-maturity ................        875         378       1,253      (4,305)       (233)     (4,538)
    Available-for-sale ..............        (64)        392         328       3,406        (603)      2,803
  Investment securities - non-taxable
    Held-to-maturity ................        278          70         348         303        (221)         82
    Available-for-sale ..............          3        --             3        --          --          --
  Mortgage loans held for delivery
     against commitments ............       (884)         53        (831)       (282)        127        (155)
  Trading account securities ........        (10)         (5)        (15)        (43)        (20)        (63)
  Loans - non-taxable ...............         (2)          4           2         (35)          4         (31)
  Loans, net of unearned discount ...      4,210       4,677       8,887       2,183         483       2,666
                                        --------    --------    --------    --------    --------    --------

  Total .............................      4,718       5,962      10,680       1,407        (135)      1,272
                                        --------    --------    --------    --------    --------    --------

Interest expense
  Interest-bearing transaction &
    savings accounts ................         70         849         919         101         (85)         16
  Time deposits .....................      2,595       4,279       6,874        (561)        765         204
  Federal funds purchased
    and securities sold under
    agreements to repurchase ........         34         312         346         (96)        217         121
  Other borrowed funds
    Short-term debt .................       (337)        266         (71)         43          41          84
    Long-term debt ..................         (4)          1          (3)         (3)         12           9
    Capital notes ...................     (1,930)      1,862         (68)       --            90          90
                                        --------    --------    --------    --------    --------    --------

    Total ...........................        428       7,569       7,997        (516)      1,040         524
                                        --------    --------    --------    --------    --------    --------
Increase (decrease) in
 net interest income ................   $  4,290    $ (1,607)   $  2,683    $  1,923    $ (1,175)   $    748
                                        ========    ========    ========    ========    ========    ========
</TABLE>

Provision for Loan Losses

           The provision for loan losses represents  management's  determination
of the amount necessary to be charged against the current period's earnings,  in
order to maintain the  allowance  for loan losses at a level which is considered
adequate, in relation to the estimated risk inherent in the loan portfolio.  The
provision for 1995 was $2.1 million , which was a slight increase, when compared
to the provision in 1994, reflecting a continuing  improvement in asset quality.
The provision  for 1995 and 1994  resulted in an increase in the coverage  ratio
(90 day past-due and nonaccrual loans) for nonperforming  loans to approximately
260% and 249% at December 31, 1995 and 1994,  respectively,  compared to 178% at
December 31, 1993.  The provision for 1994 was $2.1 million,  a decrease of $1.0
million, or 31.8%, from 1993.  Nonperforming loans increased slightly to a level
of $3.2 million at December  31, 1995,  compared to $3.1 million at December 31,
1994.

Non-Interest Income

            Total  non-interest  income was $24.4  million in 1995,  compared to
$24.8  million  in 1994 and  $26.1  million  in  1993.  Non-interest  income  is
principally  derived from three  sources:  fee income,  which  includes  service
charges on deposit  accounts,  trust fees,  credit card fees, and loan servicing
fees; income on the sale of mortgage loans and dealer bank profits; and any gain
or loss on sold or called securities.

     The table below shows non-interest  income for the years ended December 31,
1995, 1994 and 1993,  respectively,  as well as changes in 1995 from 1994 and in
1994 from 1993.
<TABLE>
                               Non-Interest Income                         
                                                                                            
<CAPTION>
                                           Years Ended December 31             1995                 1994  
                                      ---------------------------------     Change from         Change from
(In thousands)                           1995        1994        1993          1994                 1993
- ----------------------------------------------------------------------------------------------------------------
 
<S>                                   <C>        <C>         <C>        <C>       <C>        <C>       <C>  
Trust department income ...........   $  1,790   $  1,763    $  1,807   $     27    1.53%    $   (44)    -2.43%
Service charges on deposit accounts      2,768      2,263       2,296        505   22.32%        (33)    -1.44%
Other service charges and fees ....        825        853         879        (28)   3.28%        (26)    -2.96%
Income on sale of mortgage loans,
  net of commissions ..............        325       (758)      1,618      1,083  142.88%     (2,376)  -146.85%
Income on investment banking,
  net of commissions ..............      1,017      1,247         767       (230)  18.44%        480     62.58%
Credit card fees ..................     10,114     10,636      10,867       (522)   4.91%       (231)    -2.13%
Loan service fees .................      6,092      6,817       7,322       (725)  10.64%       (505)    -6.90%
Other income ......................      1,400      1,896         433       (496)  26.16%      1,463    337.88%
Net realized gains on sold or
  called securities ...............         34        130         140        (96)  73.85%        (10)    -7.14%
                                      --------   --------    ---------  --------             --------

     Total non-interest income ....   $ 24,365   $ 24,847    $ 26,129   $   (482)   1.94%    $ (1,282)   -4.91%
                                      ========   ========    =========  ========             ========
</TABLE>

        Fee income for 1995 was $21.6  million,  a decrease of $.7  million,  or
3.3%, when compared with 1994 figures.  Fee income for 1994 was $22.3 million, a
decrease of $.8 million, or 3.6%, when compared with 1993 figures.  The decrease
in fee income for 1995 and 1994 is primarily  due to a decrease in the volume of
credit card fees, resulting from the increase in national competition.  In 1995,
credit card fees  decreased  $.5 million from the 1994 level.  Loan service fees
decreased $.7 million in 1995 and $.5 million in 1994,  primarily due to a lower
volume of mortgage  loans and an increase  in  mortgage  servicing  amortization
expense.

        On the  consolidated  statements  of  income,  income  from  the sale of
mortgage  loans and dealer bank profits is  presented  net of  commissions.  The
income  recorded  in these  accounts  results  from the  Company's  dealer  bank
operation,  as well as fee income  associated with the purchase of single family
residential  loans, the  securitization  of those loans, and subsequent sale and
delivery of those securities  against prior  commitments.  For 1995, income from
these  areas  totaled  $1.3  million,  compared  to $.5 million in 1994 and $2.4
million in 1993.  The  reduction  in 1994,  as  compared to 1993,  is  primarily
attributable to a mortgage marketing loss of $1.0 million and reduced profits in
the dealer bank operation.  The resulting  reduced level of operating income for
these two operations for 1994 can be directly  attributed to the negative impact
of rising interest rates on the nation's  mortgage and securities  markets.  The
overall  reduction in mortgage  income for 1994 was partially  offset by a third
quarter  sale of a portion of the Bank's  servicing  rights,  which  resulted in
other income of $.7 million.

       During  1995,  the Company  adopted  Statement  of  Financial  Accounting
Standards Board No. 122 (FAS 122),  "Accounting for Mortgage  Servicing Rights".
FAS 122 requires that mortgage servicing rights retained for originated mortgage
loans that are sold or  securitized  be  capitalized  based on the cost of those
servicing rights.  The adoption of FAS 122 did not have a material affect on the
Company's financial position or the results of its operation.

   Non-Interest Expense

        Non-interest   expense  consists  of  salaries  and  employee  benefits,
occupancy,  equipment  and other  expenses  necessary  for the  operation of the
Company.  Management  remains committed to controlling the level of non-interest
expense,  through the continued use of expense  control  measures that have been
installed over the past seven years.  The Company  utilizes an extensive  profit
planning and reporting  system  involving all  affiliates  and their  respective
functional responsibility centers. Affiliate banks and associated responsibility
centers develop detailed monthly and annual profit plans, including manpower and
capital  expenditure  budgets,  based on a needs assessment of the business plan
for the upcoming  year.  These  profit  plans are subject to  extensive  initial
reviews and  monitored by the Company and bank  management  on a monthly  basis.
Variances  from the plan are  reviewed in detail  monthly  and,  when  required,
management takes  corrective  action intended to ensure financial goals are met.
Company management also regularly monitors staffing levels at each affiliate, to
ensure   productivity   and  overhead  are  in  line  with   existing   workload
requirements.

        Non-interest  expense  for 1995 was $39.8  million,  an increase of $1.4
million, or 3.7%, from 1994.  Non-interest expense for 1994 was $38.4 million, a
decrease of $.3 million, or .8%, from 1993. The increase in non-interest expense
in 1995, compared to 1994, primarily reflects the effect of the two acquisitions
completed in 1995.

        The table below shows non-interest  expense for the years ended December
31, 1995, 1994 and 1993, respectively,  as well as changes from 1995 to 1994 and
1994 to 1993, respectively.

<TABLE>
                              Non-Interest Expens
                                                                                      
<CAPTION>
                                    Years Ended December 31           1995               1994
                                 ----------------------------      Change from       Change from
(In thousands                      1995     1994      1993            1994               1993
- ------------------------------------------------------------------------------------------------------

<S>                              <C>       <C>       <C>       <C>       <C>      <C>        <C>  
Salaries and employee benefits   $21,192   $20,104   $19,609   $ 1,088     5.41%  $   495      2.52%
Occupancy expense, net .......     2,512     2,043     1,937       469    22.96%      106      5.47%
Furniture & equipment expense      2,167     1,964     1,969       203    10.34%       (5)    -0.25%
Loss on foreclosed assets ....     1,401     1,641     2,336      (240)  -14.63%     (695)   -29.75%

Other operating expense
  Professional services ......     1,400     1,634     1,530      (234)  -14.32%      104      6.80%
  Postage ....................     1,319     1,234     1,267        85     6.89%      (33)    -2.60%
  Telephone ..................       841       771       783        70     9.08%      (12)    -1.53%
  Credit card expense ........     1,445     1,458     1,163       (13)   -0.89%      295     25.37%
  Operating supplies .........       846       695       954       151    21.73%     (259)   -27.15%
  FDIC insurance .............       830     1,307     1,293      (477)  -36.50%       14      1.08%
  Miscellaneous expenses .....     5,867     5,564     5,870       303     5.45%     (306)    -5.21%
                                 -------   -------   -------   -------            -------

    Total non-interest expense   $39,820   $38,415   $38,711   $ 1,405     3.66%  $  (296)    -0.76%
                                 =======   =======   =======   =======            =======
</TABLE>

   Income Taxes

        The provision  for income taxes for 1995 was $4.2  million,  compared to
$3.8 million in 1994 and $3.5 million in 1993.  The  effective  income tax rates
for  the  years  ended  1995,  1994  and  1993  were  29.5%,  27.8%  and  27.0%,
respectively.

Balance Sheet Review For the Years 1995 and 1994

   Loan Portfolio

        The Company's  loan  portfolio  averaged  $440.1 million during 1995 and
$391.2  million  during 1994.  As of December 31, 1995,  total loans were $472.0
million,  compared to $418.4 million on December 31, 1994. The most  significant
components  of the loan  portfolio  were  loans to  individuals,  in the form of
credit card loans,  student  loans,  and single family  residential  real estate
loans.  The figures for 1995 include  $28.4  million in loans as a result of the
Company's two acquisitions.

        The  Company  seeks to manage its credit risk by  diversifying  its loan
portfolio,  determining  that borrowers  have adequate  sources of cash flow for
loan  repayment  without  liquidation  of  collateral,  obtaining and monitoring
collateral,  providing  an adequate  allowance  for loan losses,  and  regularly
reviewing loans through the internal loan review process.  The loan portfolio is
diversified  by  borrower,  purpose,  industry  and,  in the case of credit card
loans,  which are  unsecured,  by  geographic  region.  The Company seeks to use
diversification  within  the loan  portfolio  to  reduce  credit  risk,  thereby
minimizing the adverse impact on the portfolio,  if weaknesses develop in either
the economy or a particular  segment of borrowers.  Collateral  requirements are
based on credit  assessments of borrowers and may be used to recover the debt in
case of default.  The Company uses the  allowance for loan losses as a method to
value  the  loan  portfolio  at its  estimated  collectible  amount.  Loans  are
regularly   reviewed,   to  facilitate  the  identification  and  monitoring  of
deteriorating credits.

        Consumer  loans  consist of credit card loans,  student  loans and other
consumer  loans.  Consumer  loans were $275.5  million at December 31, 1995,  or
58.4% of total  loans,  compared to $268.1  million,  or 64.1% of total loans at
December 31, 1994. At year end, 1995, credit card loans were $154.8 million,  or
32.8% of total loans, versus $164.5 million, or 39.3% of total loans at December
31, 1994. The decrease relates, in part, to increased  competition from national
credit card companies offering short-term incentive rates to new customers.

        At the end of 1995,  commercial,  agricultural and financial institution
loans were $66.2  million,  or 14.0% of total loans,  a 27.8% increase from 1994
year end's $51.8 million. Real estate construction and land development loans at
December 31, 1995, were $15.2 million, or 3.2% of total loans,  compared to $6.2
million,  or 1.5% of total loans at the end of 1994.  Single  family real estate
loans at  December  31,  1995,  were  $54.3  million,  or 11.5% of total  loans,
compared to $43.6 million, or 10.4% of total loans at December 31, 1994.

        During 1995, the Company adopted  Financial  Accounting  Standards Board
Statement  No. 114,  (FAS 114),  "Accounting  by Creditors  for  Impairment of a
Loan",  which  requires  that impaired  loans be measured,  based on the present
value of expected cash flows  discounted at the loan's  effective  interest rate
or, as a practical expedient,  at the loan's observable market price or the fair
value of the collateral,  if the loan is collateral  dependent.  The adoption of
FAS 114 did not have a material impact on financial results.

        The amount of loans  outstanding at the indicated dates are reflected in
the following table, according to type of loan.

<TABLE>
                                 Loan Portfolio

<CAPTION>
                                                      Years Ended December 31
                              --------------------------------------------------------------
(In thousands)                   1995        1994         1993         1992          1991
- --------------------------------------------------------------------------------------------
<S>                           <C>          <C>          <C>          <C>          <C>
Consumer
  Credit card .............   $ 154,808    $ 164,501    $ 168,673    $ 162,251    $ 123,593
  Student loan ............      63,492       62,836       65,379       58,727       54,957
  Other consumer ..........      57,166       40,739       36,763       31,878       32,706
Real estate
  Construction ............      15,177        6,232        6,281        4,708        2,784
  Single family residential      54,341       43,629       36,651       42,177       50,866
  Other commercial ........      59,012       44,141       37,853       27,991       24,509
Commercial
  Commercial ..............      36,553       29,047       20,007       20,833       21,787
  Agricultural ............      20,588       16,048       16,088       12,917       13,282
  Financial institutions ..       9,058        6,681        3,087        3,142        3,155

Other .....................       2,546        5,122        3,998        3,475        3,931
                              ---------    ---------    ---------    ---------    ---------

Total loans ...............     472,741      418,976      394,780      368,099      331,570
Unearned discount .........        (785)        (584)        (354)        (444)        (508)
                              ---------    ---------    ---------    ---------    ---------

    Total loans, net of
      unearned discount ...   $ 471,956    $ 418,392    $ 394,426    $ 367,655    $ 331,062
                              =========    =========    =========    =========    =========
</TABLE>


        The  following  table  reflects  the  remaining  maturities  of loans at
December 31, 1995.
<TABLE>
                                 Loan Maturities

<CAPTION>
                                                     Over 1
                                                      year
                                         1 year      through     Over
(In thousands)                           or less     5 years    5 years     Total
- ------------------------------------------------------------------------------------

<S>                                      <C>        <C>        <C>        <C>     
Commercial, financial and agricultural   $ 46,837   $ 18,692   $    670   $ 66,199
Real estate - construction ...........      9,359      1,775      4,043     15,177
Other ................................    272,617     93,158     24,805    390,580
                                         --------   --------   --------   --------

     Total ...........................   $328,813   $113,625   $ 29,518   $471,956
                                         ========   ========   ========   ========
</TABLE>


        The following table reflects maturities for the above loans,  segregated
by interest rate type.

<TABLE>
                                 Loan Repricing

<CAPTION>
                                 Over 1
                                  year
                      1 year     through     Over
(In thousands)        or less    5 years    5 years    Total
- ----------------------------------------------------------------

<S>                  <C>        <C>        <C>        <C>     
Predetermined rate   $ 76,679   $112,997   $ 29,491   $219,167
Floating rate ....    252,134        628         27    252,789
                     --------   --------   --------   --------

     Total .......   $328,813   $113,625   $ 29,518   $471,956
                     ========   ========   ========   ========
</TABLE>

   Asset Quality

             A loan is considered  impaired when it is probable that the Company
will not receive all amounts due according to the contracted terms of the loans.
This includes nonaccrual loans and certain loans identified by management.

            Nonperforming loans are comprised of (a) nonaccrual loans, (b) loans
which are  contractually  past due 90 days and (c) other  loans for which  terms
have been  restructured,  to provide a  reduction  or  deferral  of  interest or
principal, because of a deterioration in the financial position of the borrower.
The  subsidiary  banks  recognize  income  principally  on the accrual  basis of
accounting.  When loans are  classified as nonaccrual,  the accrued  interest is
charged off, and no further  interest is accrued.  Loans,  excluding credit card
loans,  are placed on a  nonaccrual  basis  either:  (1) when there are  serious
doubts  regarding  the  collectibility  of principal  or  interest,  or (2) when
payment of interest or  principal is 90 days or more past due and either (i) not
fully secured or (ii) not in the process of collection.  If a loan is determined
by  management  to be  uncollectible,  the portion of the loan  determined to be
uncollectible  is then charged to the  allowance  for loan  losses.  Credit card
loans are classified as sub-standard when payment of interest or principal is 90
days past due.  Litigation  accounts are placed on nonaccrual until such time as
deemed uncollectible. Credit card loans are charged off when payment of interest
or  principal  exceeds 180 days past due, but are turned over to the credit card
recovery department,  to be pursued until such time as they are determined, on a
case-by-case basis, to be uncollectible.

          The following  tables  present  information  concerning  nonperforming
assets, including nonaccrual and restructured loans and other real estate owned.

<TABLE>
                              Nonperforming Assets

<CAPTION>
                                                             Years Ended December 31
                                          ------------------------------------------------------
(In thousands)                              1995        1994       1993       1992        1991
- ------------------------------------------------------------------------------------------------

<S>                                        <C>        <C>        <C>        <C>        <C>    
Nonaccrual loans .......................   $ 1,638    $ 2,052    $ 2,813    $ 4,374    $ 1,260
Loans past due 90 days or more
 (principal or interest payments) ......     1,594        965      1,019      1,337      1,791
Restructured ...........................      --          115        344        350       --
                                           -------    -------    -------    -------    -------
  Total nonperforming loans(1) .........     3,232      3,132      4,176      6,061      3,051
                                           -------    -------    -------    -------    -------

Other nonperforming assets
  Foreclosed assets held for sale (2) ..     1,017      1,726      2,877      4,059      5,139
  Other nonperforming assets ...........         7        780        992        212       --
                                           -------    -------    -------    -------    -------
    Total other
      nonperforming assets .............     1,024      2,506      3,869      4,271      5,139
                                           -------    -------    -------    -------    -------

  Total nonperforming assets ...........   $ 4,256    $ 5,638    $ 8,045    $10,332    $ 8,190
                                           =======    =======    =======    =======    =======

Net charge-offs to average loans .......      0.41%      0.43%      0.36%      0.91%      0.80%
Allowance for loan losses to total loans      1.78%      1.86%      1.88%      1.56%      1.60%
Allowance for loan losses
  to nonperforming loans ...............    260.46%    248.73%    177.92%     94.84%    173.78%
Nonperforming loans to total loans .....      0.68%      0.75%      1.06%      1.65%      0.92%
Nonperforming assets to total assets ...      0.51%      0.79%      1.09%      1.46%      1.22%
<FN>
(1) Impaired loans of $4,564 includes all nonperforming  loans and certain other
loans identified by management.
(2) Assets  constituting  foreclosed  assets held for sale are generally  marked
down to appraised  value less estimated  selling expense at the time of transfer
from the loan portfolio, and are appraised annually thereafter.
</FN>
</TABLE>
        
        Approximately  $172,000 and $269,000 of interest  income would have been
recorded for the periods ended December 31, 1995 and 1994, respectively,  if the
nonaccrual  loans had been accruing  interest in accordance  with their original
terms.  There was no interest  income on the  nonaccrual  loans recorded for the
period ended December 31, 1995.

   Allowance for Loan Losses

        An analysis of the  allowance for loan losses for the last five years is
shown in the table below:
<TABLE>
<CAPTION>
                                                               Years Ended December 31
                                                    ----------------------------------------------
(In thousands)                                        1995     1994     1993     1992      1991
- --------------------------------------------------------------------------------------------------

<S>                                                  <C>      <C>      <C>      <C>      <C>   
Balance, beginning of period .....................   $7,790   $7,430   $5,748   $5,302   $4,507
                                                     ------   ------   ------   ------   ------

Loans charged off
  Consumer
    Credit cards .................................    1,851    1,690    1,761    1,944    1,681
    Student loans ................................        9        2        2       11       23
    Other consumer ...............................      414      152      171      127      159
                                                     ------   ------   ------   ------   ------
      Total consumer .............................    2,274    1,844    1,934    2,082    1,863
                                                     ------   ------   ------   ------   ------
  Real estate
    Construction .................................     --       --         40        5      289
    Single family residential ....................        7      213       31       44       57
    Other commercial .............................        1     --          6      168      628
                                                     ------   ------   ------   ------   ------
      Total real estate ..........................        8      213       77      217      974
                                                     ------   ------   ------   ------   ------
  Commercial
    Commercial ...................................       22     --         40    1,297       88
    Agricultural .................................     --         53     --         74      159
                                                     ------   ------   ------   ------   ------
      Total commercial ...........................       22       53       40    1,371      247
                                                     ------   ------   ------   ------   ------

      Total loans charged off ....................    2,304    2,110    2,051    3,670    3,084
                                                     ------   ------   ------   ------   ------

Recoveries of loans previously charged off
  Consumer
    Credit cards .................................      143      306      211      196      173
    Student loans ................................     --          2        1       18        8
    Other consumer ...............................      284       70       77       44       64
                                                     ------   ------   ------   ------   ------
      Total consumer .............................      427      378      289      258      245
                                                     ------   ------   ------   ------   ------
  Real estate
    Single family residential ....................        6        7        5       24       13
    Other commercial .............................        4       16        3       81       48
                                                     ------   ------   ------   ------   ------
      Total real estate ..........................       10       23        8      105       61
                                                     ------   ------   ------   ------   ------
  Commercial
    Commercial ...................................       33       18      345       12       17
    Agricultural .................................        9        1       85     --          4
                                                     ------   ------   ------   ------   ------
      Total commercial ...........................       42       19      430       12       21
                                                     ------   ------   ------   ------   ------
      Total recoveries ...........................      479      420      727      375      327
                                                     ------   ------   ------   ------   ------
Net loans charged off ............................    1,825    1,690    1,324    3,295    2,757
Allowance for loan losses of acquired institutions      361     --       --       --       --
Additions to reserve charged
 to operating expense ............................    2,092    2,050    3,006    3,741    3,552
                                                     ------   ------   ------   ------   ------

Balance, end of period ...........................   $8,418   $7,790   $7,430   $5,748   $5,302
                                                     ======   ======   ======   ======   ======
</TABLE>

        The  amounts of  additions  to the  allowance  during the year 1995 were
based on management's  judgment,  with consideration given to the composition of
the portfolio,  historical loan loss experience,  assessment of current economic
conditions,  past due loans, loans which could be future problems and net losses
from loan  charge-offs for the last five years.  It is management's  practice to
review  the  allowance  on a  monthly  basis  to  determine  whether  additional
provisions  should be made to the allowance after  considering the factors noted
above.

        The Bank's senior loan committee,  comprised of outside  directors,  has
oversight responsibility for approving commercial and individual loans in excess
of $100,000 unsecured,  and $200,000 secured, and monitoring loan delinquencies,
the status of  non-performing  assets and the  evaluation  of allowance for loan
losses. In addition,  the committee ratifies and/or approves loans made by other
banking  subsidiaries in excess of 13.5% of any such bank's equity capital.  The
Bank's agricultural  committee,  composed of outside directors whose occupations
are closely tied to the farming industry, have oversight  responsibility for the
agricultural loan portfolio.  The  responsibilities  and approval authorities of
this  committee  are the same as the senior loan  committee,  as they pertain to
agricultural loans.

        The Company's  special  services  group is  responsible  for serving all
subsidiaries of the Company in the audit, loan review,  and compliance areas. In
the area of loan review,  periodic  audits of each  subsidiary are scheduled for
the purpose of evaluating asset quality, adequacy of loans, and effectiveness of
loan  administration.  The special  services group prepares loan review reports,
which identify  deficiencies,  establish  recommendations  for improvement,  and
outline  management's  proposed  action plan for curing the  deficiencies.  This
report is  provided to a  corporate  audit  committee,  which  includes  outside
members of the  Company's  Board of  Directors  and  selected  senior  affiliate
directors.  The audit committee monitors the reported items until the exceptions
are cleared.

        Based on the above quoted procedures,  management is of the opinion that
the  allowance  at  December  31,  1995,  of $8.4  million  is  adequate.  While
management  believes  the  current  allowance  is  adequate,  changing  economic
conditions and other  conditions may require future  additions to the allowance.
Moreover,  the allowance is subject to regulatory  examination and determination
as to adequacy. Although not presently anticipated, adjustments to the allowance
may result from regulatory examinations.

        The Company  allocates the  Allowance  for Loan Losses  according to the
amount  deemed to be  reasonably  necessary  to provide for the  possibility  of
losses  being  incurred  within the  categories  of loans set forth in the table
below.

<TABLE>
                     Allocation of Allowance for Loan Losses

<CAPTION>
                                                                          December 31
                           --------------------------------------------------------------------------------------------------------
                                  1995                    1994                1993                 1992                  1991
                           --------------------   -------------------  -------------------  -------------------  -----------------
                            Allowance Percent     Allowance Percent    Allowance Percent    Allowance Percent    Allowance Percent
(In thousands)                Amount  of loans*    Amount   of loans*   Amount   of loans*   Amount   of loans*  Amount   of loans*
- -----------------------------------------------------------------------------------------------------------------------------------
<S>                           <C>      <C>         <C>      <C>        <C>      <C>         <C>      <C>        <C>      <C>
Consumer
  Credit card .............   $2,658    32.8%      $2,625    39.3%     $2,430    42.8%      $2,232    44.0%     $1,922    37.2%
  Student loans ...........      100    13.5%         100    15.0%        100    16.6%         100    16.0%        100    16.6%
  Other ...................      162    12.2%         324     9.8%        299     9.3%         483     8.7%        458     9.9%

Real Estate
  Real estate consstruction     --       3.2%        --       1.5%         13     1.6%          74     1.3%         69     0.8%
  Single family residential      822    11.3%         343    10.3%      1,009     9.2%         310    11.5%        385    15.3%
  Other commercial ........    1,882    12.5%       1,510    10.6%        701     9.6%       1,261     7.6%      1,525     7.4%

Commercial
  Commercial ..............      452     7.7%         362     6.9%        339     5.1%         295     5.7%        577     6.6%
  Agricultural ............     --       1.9%          32     3.8%       --       4.1%         188     3.5%        207     4.0%
  Financial institutions ..      387     4.4%         145     1.6%        161     0.8%        --       0.8%       --       1.0%

Other .....................     --       0.5%        --       1.2%       --       0.9%           3     0.9%          2     1.2%

Unallocated ...............    1,955     0.0%       2,349     0.0%      2,378     0.0%         802     0.0%         57     0.0%
                              ------   -----       ------   -----      ------   -----       ------   -----      ------   -----

Total .....................   $8,418   100.0%      $7,790   100.0%     $7,430   100.0%      $5,748   100.0%     $5,302   100.0%
                              ======   =====       ======   =====      ======   =====       ======   =====      ======   ======
<FN>
* Percentage of loans in each category to total loans
</FN>
</TABLE>


   Investments and Securities

        The Company's  securities  portfolio is the second largest  component of
earning  assets and provides a  significant  source of revenue.  Securities  are
classified as either held-to-maturity, available-for-sale, or trading.

        Held-to-maturity  securities,  which  include  any  security  for  which
management  has the  positive  intent and  ability to hold until  maturity,  are
carried at historical cost,  adjusted for amortization of premiums and accretion
of discounts.  Premiums and discounts are amortized and accreted,  respectively,
to interest income using the constant yield method over the period to maturity.

        Available-for-sale  securities,  which  include any  security  for which
management  has no immediate  plans to sell but which may be sold in the future,
are carried at fair value.  Realized  gains and  losses,  based on  specifically
identified  amortized  cost of the  specific  security,  are  included  in other
income.  Unrealized  gains and losses are  recorded,  net of related  income tax
effects,  in  stockholders'  equity.  Premiums and  discounts  are amortized and
accreted, respectively, to interest income, using the constant yield method over
the period to maturity.

        Held-to-maturity  and  available-for-sale   investment  securities  were
$134.4 million and $90.4 million,  respectively,  at December 31, 1995, compared
to the held-to-maturity  amount of $142.4 million and available-for-sale  amount
of $29.6 at December 31, 1994. The Company's philosophy regarding investments is
conservative,  based  on  investment  type  and  maturity.  Investments  in  the
held-to-maturity  portfolio include U.S. Treasury  securities,  U.S.  government
agencies,  mortgage-backed  securities, and municipal securities. As of December
31, 1995,  $69.5 million,  or 51.7%,  of the  held-to-maturity  securities  were
invested  in  U.S.  Treasury  securities  and  obligations  of  U.S.  government
agencies,  of which $26.9  million,  or 20.0%,  was invested in securities  with
maturities of one year or less,  and $25.1  million,  or 18.7%,  was invested in
securities  with  maturities  of one to five  years.  In the  available-for-sale
securities,  $86.5 million,  or 95.7% of the securities were in U.S.  Treasuries
and obligations of U.S.  government  agencies,  all of which will mature in less
than  five  years.  In order to reduce  the  Company's  income  tax  burden,  an
additional  $58.2  million,  or  43.3%,  of  the   held-to-maturity   securities
portfolio,  was  invested  in  tax-exempt  obligations  of state  and  political
subdivisions. There are no securities of any one issuer exceeding ten percent of
the  Company's  stockholders'  equity at  December  31,  1995.  The  Company has
approximately  $6.3  million,  or  4.7%,  in  GNMA  and  other  mortgaged-backed
securities in the  held-to-maturity  portfolio.  The Company's general policy is
not  to  invest  in  derivative  type  investments,  except  for  collateralized
mortgage-backed securities for which collection of principal and interest is not
subordinated to significant superior rights held by others.

        As of December 31, 1995, the  held-to-maturity  investment portfolio has
gross unrealized gains of $2.7 million and gross unrealized  losses of $475,000.
Net realized gains from called  securities for 1995 were $34,000,  down from net
realized gains of $130,000 in 1994, and $140,000 in 1993.

        The table below presents the carrying value and fair value of investment
securities for each of the years indicated.

<TABLE>
                              Investment Securities

<CAPTION>
                                                               Years Ended December 31
                -------------------------------------------------------------------------------------------------------------------
                                 1995                                   1994                                  1993
                --------------------------------------- -------------------------------------  ------------------------------------
                             Gross Unrealized                       Gross Unrealized                      Gross Unrealized  
                  Amortized  ----------------    Fair    Amortized  ----------------   Fair    Amortized  ----------------   Fair
(In thousands)      cost      Gain    (Loss)    value(1)   cost      Gain   (Loss)    value(1)   cost      Gain   (Loss)    value(1)
- -----------------------------------------------------------------------------------------------------------------------------------
<S>                <C>       <C>      <C>      <C>       <C>       <C>     <C>       <C>       <C>       <C>      <C>     <C>
Held-to-Maturity

U.S. Treasury .... $ 45,920  $   400  $  (46)  $ 46,274  $ 74,544  $  349  $(1,479)  $ 73,414  $132,778  $ 5,599  $ (33)  $138,344
U.S. Government
  agencies .......   23,569      692     (18)    24,243    13,375      32     (289)    13,118    13,215      546    (28)    13,733
Mortgage-backed
  securities(2) ..    6,344       37     (55)     6,326     3,551       6     (244)     3,313     1,008       24    (10)     1,022
State and
  political
   subdivisions ..   58,154    1,536    (356)    59,334    50,904     577   (1,962)    49,519    49,438    2,680    (52)    52,066
Other securities .      446       11    --          457      --      --       --         --       2,187      365     (1)     2,551
                   --------  -------  ------   --------  --------  ------  -------   --------  --------  -------  -----   --------
                   $134,433  $ 2,676  $ (475)  $136,634  $142,374  $  964  $(3,974)  $139,364  $198,626  $ 9,214  $(124)  $207,716
                   ========  =======  ======   ========  ========  ======  =======   ========  ========  =======  =====   ========

Available-for-Sale

U.S. Treasury .... $ 72,258  $ 2,102  $   (3)  $ 74,357  $ 25,701  $   96  $  (202)  $ 25,595
U.S. Government
  agencies .......   11,905      264     (35)    12,134     1,002       3      --       1,005
State and
  political
   subdivisions ..       51     --       --          51      --      --        --        --
Other securities .    2,976      851      (2)     3,825     2,554     457       (1)     3,010
                   --------  -------  ------   --------  --------  ------  -------   --------
                   $ 87,190  $ 3,217  $  (40)  $ 90,367  $ 29,257  $  556  $  (203)  $ 29,610
                   ========  =======  ======   ========  ========  ======  =======   ========
<FN>
(1) The fair value of the Company's financial instruments is determined pursuant
to Statement of Financial Accounting Standards No. 107. Because no market exists
for a significant  portion of the Company's  financial  instruments,  fair value
estimates are based on judgments  concerning  future  expected loss  experience,
current  economic   conditions,   risk   characteristics  of  carious  financial
instruments and other factors.  See Note 15 of Notes to  Consolidated  Financial
Statements. 
(2) Consist of securities issued by GNMA, FNMA, and FHLMC.
</FN>
</TABLE>

     The following table reflects the amortized cost and estimated  market value
of debt securities at December 31, 1995, by contractual  maturity,  the weighted
average yields (for tax-exempt  obligations on a fully taxable basis, assuming a
36.25% tax rate) of such securities and the taxable  equivalent  adjustment used
in calculating yields. Expected maturities will differ from contractual 
maturities, because  borrowers  may have the  right to call or prepay  
obligations,  with or without call or prepayment penalties.

<TABLE>
                 Maturity Distribution of Investment Securities

<CAPTION>
                                                         December 31, 1995
                       ----------------------------------------------------------------------------------------
                                    Over        Over
                                   1 year      5 years     Over
                       1 year       thru        thru        10       No fixed                Par      Market
(In thousands)        or less      5 years    10 years     years     maturity    Total      value     value
- ---------------------------------------------------------------------------------------------------------------
<S>                   <C>         <C>        <C>       <C>         <C>        <C>        <C>        <C>
Held-to-Maturity

U.S. Treasury .....   $ 24,007    $ 21,665   $    248  $    --     $   --     $ 45,920   $ 45,967   $ 46,274
U. S. Government
  agencies ........      2,894       3,406     17,269       --         --       23,569     23,613     24,243
Mortgage-backed
  securities ......       --          --         --         --        6,344      6,344      6,308      6,326
State and political
  subdivisions ....      2,112      19,048     30,847      6,147       --       58,154     58,295     59,334
Other securities ..       --          --         --         --          446        446        418        457
                      --------    --------   --------  ---------   --------   --------   --------   --------
                      $ 29,013    $ 44,119   $ 48,364  $   6,147   $  6,790   $134,433   $134,601   $136,634
                      ========    ========   ========  =========   ========   ========   ========   ========

Percentage of total      21.58%      32.82%     35.98%      4.57%      5.05%    100.00%
                      ========    ========   ========  =========   ========   ========

Weighted average(1)       5.78%       6.94%      7.41%     10.63%      6.48%      6.99%
                      ========    ========   ========  =========   ========   ========

Available-for-Sale

U.S. Treasury .....   $ 35,429    $ 36,829   $  --     $  --       $   --     $ 72,258
U. S. Government
  agencies ........      4,799       7,106      --        --           --       11,905
Mortgage-backed
  securities ......       --          --        --        --           --         --
State and political
  subdivisions ....         51        --        --        --           --           51
Other securities ..       --          --        --        --          2,976      2,976
                      --------    --------   --------  --------    --------   --------
                      $ 40,279    $ 43,935   $  --     $  --       $  2,976   $ 87,190
                      ========    ========   ========  ========    ========   ========

Percentage of total      46.20%      50.39%      0.00%      0.00%       3.41%    100.00%

Weighted average(1)       6.39%       7.62%      6.91%      7.02%
<FN>
(1) The weighted  average  yields are based on book value and effective  yields,
weighted  for the  scheduled  maturity of each  security.  Yields on  tax-exempt
obligations have been computed on a fully taxable equivalent basis.
</FN>
</TABLE>

        Trading  securities,  which  include any  security  held  primarily  for
near-term  sale,  are  carried  at fair  value.  Gains  and  losses  on  trading
securities,  both realized and  unrealized,  are included in other  income.  The
Company's  trading  account is established and maintained for the benefit of the
dealer bank division. All activities in the account are performed by dealer bank
personnel  solely  for  operations  in that  division.  The  trading  account is
typically used to provide inventory for resale and is not used to take advantage
of short-term price movements.

        Interest and dividends on investments in debt and equity  securities are
included in income when earned.

Deposits

        Total average deposits for 1995 were $635.8 million,  compared to $580.0
million in 1994.  The year-end  balances of time  deposits  over  $100,000  were
$104.9 million in 1995, compared to $55.2 million in 1994. This increase was the
result of the  Company's  assumption  of deposits  through  acquisitions  and an
increase  in  public  funds  due  to  the  availability  of  those  deposits  at
competitive prices.

        The following table reflects the  classification of the average deposits
and the average  rate paid on each  deposit  category  which are in excess of 10
percent of average total deposits for the three years ended December 31, 1995.

<TABLE>
                       Average Deposit Balances and Rates

<CAPTION>
                                                          December 31
                                -----------------------------------------------------------------
                                      1995                   1994                   1993
                                -------------------- ---------------------- ---------------------
                                Average    Average    Average     Average     Average   Average
(In thousands)                  amount    rate paid    amount    rate paid    amount   rate paid
- -------------------------------------------------------------------------------------------------
<S>                            <C>           <C>     <C>           <C>      <C>          <C>
Non-interest bearing
  demand deposits ..........   $ 99,839       --     $105,856       --      $116,744      --
Interest-bearing transaction
  and savings deposits .....    235,411      2.62%    232,351      2.26%     200,122     2.73%
Time deposits
 $100,000 or more .........     79,486       5.53%     53,479      3.61%      56,759     4.65%
Other time deposits ........    221,044      5.29%    188,307      3.87%     211,980     4.33%
                               --------              --------               --------

    Total ..................   $635,780              $579,993               $585,605
                               ========              ========               ========
</TABLE>

        The following  table set forth by time  remaining to maturity,  deposits
(exclusive  of regular  savings) in amounts of $100,000 or more at December  31,
1995 and 1994, respectively.

<TABLE>
                 Maturities of Large Denomination Time Deposits

<CAPTION>
                                    Time Certificates of Deposit
                                         ($100,000 or more)
                            -------------------------------------------
                                            December 31
                            -------------------------------------------
                                    1995                   1994
                            --------------------  ---------------------
(In thousands)               Balance     Percent    Balance    Percent
- -----------------------------------------------------------------------
<S>                          <C>         <C>       <C>         <C> 
Maturing
  Three months or less ...   $ 41,434     39.50%   $ 24,444     44.27%

Over 3 months to 6 months      37,881     36.11%     16,286     29.49%

Over 6 months to 12 months     19,269     18.37%      8,866     16.05%

Over 12 months ...........      6,322      6.02%      5,626     10.19%
                             --------    ------    --------    ------

      Total ..............   $104,906    100.00%   $ 55,222    100.00%
                             ========    ======    ========    ======
</TABLE>

Short-Term Borrowings

         Federal  funds  purchased  and  securities  sold  under  agreements  to
repurchase were $20.9 million at December 31, 1995, as compared to $23.9 million
at December 31, 1994. Other short-term  borrowings,  consisting of U.S. Treasury
Note borrowings, decreased at December 31, 1995, to $1.4 million, as compared to
$1.6 million at December 31, 1994.

        The Company has historically funded its growth in earning assets through
the use of core deposits, large certificates of deposits from local markets, and
federal funds purchased.  Management anticipates that these sources will provide
necessary funding in the foreseeable  future. The Company's general policy is to
avoid the use of brokered deposits.

   Long Term Debt

        The  Company's  long-term  debt was $4.8  million  and $12.1  million at
December 31, 1995 and 1994, respectively. In 1995, the Company made a prepayment
of $7.3 million on the outstanding  capital notes. The Company's  capital notes,
due June 30, 1997, of which $3.7 million were  outstanding  at December 31, 1995
and $11 million at 1994,  are the major  component  of the  Company's  long-term
debt. Interest on the capital notes is payable quarterly,  and the interest rate
is adjusted  quarterly to the then prime rate offered by Chase  Manhattan in New
York.  At December 31, 1995,  the Chase  Manhattan  Bank,  N.A.,  prime rate was
8.75%, but the rate dropped to 8.5% on January 1, 1996.

   Capital

        Capital  represents  shareholder  ownership  in the  Company -- the book
value of assets in excess of liabilities. With an equity to asset ratio of 11.5%
as of December 31, 1995,  the Company's  strong  capital  position,  relative to
peer, provides  flexibility to finance future growth and maintain the confidence
of deposit customers, investors, and banking regulatory agencies.

        The  Federal  Reserve  Board's  risk-based   guidelines   established  a
risk-adjusted  ratio,  relating  capital to different  categories  of assets and
off-balance  sheet  exposures,  such as loan  commitments and standby letters of
credit.  These  guidelines  place a strong  emphasis on  tangible  stockholders'
equity as the core element of the capital base, with appropriate  recognition of
other components of capital.  At December 31, 1995, the tier 1 capital ratio was
18.6%, while the Company's risk-adjusted ratio for total capital, as of December
31, 1995, was 20.0%,  both of which exceed the capital  minimums  established in
the new risk-based capital requirements.

        The Company's  risk-based  capital  ratios at December 31, 1995 and 1994
are presented below.

<TABLE>
                         Consolidated Risk-Based Capital

<CAPTION>
                                                                      December 31
                                                                 ----------------------
(In thousands)                                                     1995        1994
- ---------------------------------------------------------------------------------------
<S>                                                              <C>         <C>
Tier 1 capital
  Stockholders' equity .......................................   $ 96,797    $ 83,700
  Less goodwill ..............................................      3,677       2,392
  Less unrealized gain (loss) on available-for-sale securities      2,025         233
                                                                 --------    --------
    Total tier 1 capital .....................................     91,095      81,075
Tier 2 capital
  Qualifying allowance for loan losses .......................      6,141       5,331
  Qualifying long-term debt ..................................        730       4,400
                                                                 --------    --------

    Total capital ............................................   $ 97,966    $ 90,806
                                                                 ========    ========

Risk-weighted assets .........................................   $488,981    $421,115
                                                                 ========    ========

Ratios at end of year
  Leverage ratio .............................................      10.91%      11.47%
  Risk-based capital
      Tier 1 capital .........................................      18.63%      19.25%
      Total capital ..........................................      20.03%      21.56%
  Minimum guidelines
      Leverage ratio .........................................       3.00%       3.00%
      Tier 1 capital .........................................       4.00%       4.00%
      Total capital ..........................................       8.00%       8.00%
</TABLE>

Liquidity and Interest Rate Sensitivity

   Parent Company

        The Company has leveraged its investment in subsidiary banks and depends
upon the dividends paid to it, as the sole shareholder of the subsidiary  banks,
as a principal  source of funds for debt service  requirements.  At December 31,
1995,  retained earnings of the Company's  subsidiaries  were  approximately $79
million,  of which  approximately  $16 million was  available for the payment of
dividends to the Company without regulatory approval.  In addition to dividends,
other sources of liquidity for the Company are the sale of equity securities and
the borrowing of funds.

   Banking Subsidiaries

        Generally  speaking,  the Company's  banking  subsidiaries rely upon net
inflows of cash from financing  activities,  supplemented by net inflows of cash
from operating activities, to provide cash used in investing activities. Typical
of most banking companies,  significant  financing  activities include:  deposit
gathering;  use of  short-term  borrowing  facilities,  such  as  federal  funds
purchased and  repurchase  agreements;  and the issuance of long-term  debt. The
banks' primary investing  activities  include loan originations and purchases of
investment securities, offset by loan payoffs and investment maturities.

        Liquidity  represents  an  institution's  ability  to  provide  funds to
satisfy demands from depositors and borrowers,  by either converting assets into
cash  or  accessing  new or  existing  sources  of  incremental  funds.  A major
responsibility  of management is to maximize net interest  income within prudent
liquidity  constraints.  Internal corporate  guidelines have been established to
constantly  measure liquid assets, as well as relevant ratios concerning earning
asset levels and purchased  funds. The management and board of directors of each
bank subsidiary  monitors these same indicators and makes adjustments as needed.
At year end, each subsidiary bank was within established  guidelines,  and total
corporate  liquidity  remains  strong.  At  December  31,  1995,  cash  and cash
equivalents,  trading and available-for-sale securities, and mortgage loans held
for sale were 22.7% of total assets, as compared to 16.13% at December 31, 1994.

  Interest Rate Sensitivity

        Management  continually  reviews  the  Company's  exposure to changes in
interest rates.  Among the factors considered during its evaluations are changes
in the mix of earning assets,  growth of earning  assets,  interest rate spreads
and  repricing  periods.  Management  forecasts  and models  the impact  various
interest rate  fluctuations  would have on net interest  income.  One such model
measures the interest rate  sensitivity  gap,  which  presents,  at a particular
point in time, the matching of interest rate sensitive assets with interest rate
sensitive liabilities.

        As shown in the schedule below,  the cumulative rate sensitive assets to
rate sensitive liabilities at six months and one year, was approximately 87% and
97%,  respectively.  A  financial  institution  is  considered  to be  liability
sensitive,  or as having a negative GAP, when the amount of its interest-bearing
liabilities  maturing or repricing within a given time period exceeds the amount
of its  interest-earning  assets  also  maturing or  repricing  within that time
period.  Conversely,  an institution is considered to be asset sensitive,  or as
having a  positive  GAP,  when the  amount of its  interest-bearing  liabilities
maturing and  repricing is less than the amount of its  interest-earning  assets
also  maturing or  repricing  during the same  period.  Generally,  in a falling
interest  rate  environment,  a negative GAP should result in an increase in net
interest  income,  and in a rising interest rate  environment  this negative GAP
should adversely  affect net interest  income.  The converse would be true for a
positive  GAP.  The  long-term  effect of rising  interest  rates  would tend to
increase net interest  income  because of the positive GAP ratio.  However,  the
negative GAP for the short-term  would cause a decrease in net interest  income,
as a result of rising  rates for  approximately  six  months.  Since  conditions
change on a daily basis, these theoretical  conclusions may not be indicative of
actual future results.

<TABLE>
                      Rate Sensitive Assets and Liabilities

<CAPTION>
                                       Year Ended December 31, 1995
                          --------------------------------------------------------
                                                                        Cumulative
                                                                          RSA(1)
(In thousands,                                                Cumulative    to
 except ratios)             Assets    Liabilities     Gap        Gap      RSL(2)
- ----------------------------------------------------------------------------------

<S>                       <C>         <C>         <C>         <C>           <C> 
Floating rate .........   $  72,130   $  63,868   $   8,262   $   8,262     113%
Fixed rate maturing in:
  1 month .............      70,738     168,598     (97,860)    (89,598)     61%
  2 months ............      38,202      37,945         257     (89,341)     67%
  3 months ............     151,992      31,782     120,210      30,869     110%
  4 months ............       8,530      49,484     (40,954)    (10,085)     97%
  5 months ............       8,276      28,160     (19,884)    (29,969)     92%
  6 months ............       7,909      29,234     (21,325)    (51,294)     87%
  6 months - 1 year ...      94,094      58,410      35,684     (15,610)     97%
  1 - 2 years .........      93,709      50,188      43,521      27,911     105%
  2 - 3 years .........      57,090      31,283      25,807      53,718     110%
  3 - 4 years .........      39,980      19,294      20,686      74,404     113%
  4 - 5 years .........      44,540      22,775      21,765      96,169     116%
  Over 5 years ........      73,430      19,686      53,744     149,913     125%
                          ---------   ---------   ---------

    Total .............   $ 760,620   $ 610,707   $ 149,913
                          =========   =========   =========
<FN>
(1) Rate sensitive assets
(2) Rate sensitive liabilities
</FN>
</TABLE>

QUARTERLY RESULTS

Selected unaudited quarterly  financial  information for the last eight quarters
is shown in the table below.

<TABLE>
<CAPTION>
(In thousands,                                                                    Quarter
 except per share data)                First     Second      Third     Fourth      Total
- -------------------------------------------------------------------------------------------
<S>                                  <C>        <C>        <C>        <C>         <C>
1995

Net interest income ..............   $  7,395   $  7,770   $  8,306   $  8,293    $ 31,764
Provision for possible loan losses        449        452        506        685       2,092
Non-interest income ..............      6,099      5,832      6,114      6,320      24,365
Non-interest expense .............      9,826      9,849     10,034     10,111      39,820
Net realized gains on securities .          1       --           35         (2)         34
Net income .......................      2,253      2,393      2,670      2,703      10,019
Earnings per share ...............       0.61       0.63       0.70       0.71        2.65


1994

Net interest income ..............   $  7,133   $  7,336   $  7,422   $  7,368    $ 29,259
Provision for possible loan losses        525        525        525        475       2,050
Non-interest income ..............      6,966      6,070      6,161      5,650      24,847
Non-interest expense .............      9,938      9,618      9,353      9,506      38,415
Net realized gains on securities .         29         27         74       --           130
Net income .......................      2,627      2,352      2,653      2,228       9,860
Earnings per share ...............       0.71       0.64       0.73       0.60        2.68
</TABLE>

ITEM 8:  CONSOLIDATED FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

                                      INDEX

Item 1  Independent Accountants' Report.................................
        Consolidated Balance Sheets December 31, 1995 and 1994..........
        Consolidated Statements of Income Years Ended
          December 31, 1995, 1994, and 1993.............................
        Consolidated Statements of Cash Flow Years Ended
          December 31, 1995, 1994, and 1993.............................
        Consoldiated Statements of Changes in Stockholders'
          Equity Years Ended December 31, 1995, 1994, and 1993..........
        Notes to Consolidated Financial Statements
          December 31, 1995, 1994, and 1993.............................

Note:  Supplementary Data may be found in Item 7,  "Management's  Discussion and
Analysis of Financial  Condition and Results of Operations - Quarterly  Results"
on page 10 hereof.


                         INDEPENDENT ACCOUNTANTS' REPORT



Board of Directors
Simmons First National Corporation
Pine Bluff, Arkansas

     We have audited the  accompanying  consolidated  balance  sheets of SIMMONS
FIRST  NATIONAL  CORPORATION  as of December 31, 1995 and 1994,  and the related
consolidated  statements of income,  changes in stockholders'  equity,  and cash
flows for each of the three years in the period ended  December 31, 1995.  These
financial statements are the responsibility of the Corporation's management. Our
responsibility  is to express an opinion on these financial  statements based on
our audits.

     We conducted  our audits in accordance  with  generally  accepted  auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the  accounting  principles  used and  significant  estimates  made by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

     In our opinion,  the consolidated  financial  statements  referred to above
present  fairly,  in all material  respects,  the financial  position of SIMMONS
FIRST NATIONAL  CORPORATION as of December 31, 1995 and 1994, and the results of
its  operations  and cash flows for each of the three years in the period  ended
December 31, 1995, in conformity with generally accepted accounting principles.

     The Company  changed its method of accounting for investment  securities in
1994.

                                                /s/ Baird. Kurtz & Dobson
 
                                                 BAIRD, KURTZ & DOBSON


Pine Bluff, Arkansas
February 2, 1996

<TABLE>
                      SIMMONS FIRST NATIONAL CORPORATION
                           CONSOLIDATED BALANCE SHEETS
                           DECEMBER 31, 1995 and 1994

<CAPTION>
(In thousands)                                                             1995         1994
- -----------------------------------------------------------------------------------------------

ASSETS
<S>                                                                     <C>          <C>      
Cash and non-interest bearing balances due from banks ...............   $  36,179    $  33,476
Interest-bearing balances due from banks ............................       2,398          101
Federal funds sold ..................................................      34,845       40,425
                                                                        ---------    ---------
          Cash and cash equivalents .................................      73,422       74,002
Investment securities - taxable
  Held-to-maturity 
   (Market value of $136,634 and $139,364 in 1995 and 1994, 
    respectively ....................................................     134,433      142,374
  Available-for-sale ................................................      90,367       29,610
Mortgage loans held for sale, net of unrealized
  gains (losses) ....................................................      26,159        8,720
Trading securities ..................................................         548        2,734
Loans - non-taxable .................................................       2,384        2,021
Loans - taxable .....................................................     469,572      416,371
    Allowance for loan losses .......................................      (8,418)      (7,790)
                                                                        ---------    ---------
          Net loans .................................................     463,538      410,602
Premises and equipment ..............................................      16,201       12,115
Foreclosed assets held for sale .....................................       1,017        1,730
Interest receivable .................................................       7,953        6,289
Cost of loan servicing rights acquired ..............................       4,867        3,825
Excess cost over fair value of net assets acquired, at amortized cost       3,677        2,392
Other assets ........................................................      17,702       18,869
                                                                        ---------    ---------

          TOTAL ASSETS ..............................................   $ 839,884    $ 713,262
                                                                        =========    =========

LIABILITIES AND STOCKHOLDERS' EQUITY
Non-interest bearing transaction accounts ...........................   $ 108,779    $ 109,564
Interest-bearing transaction accounts and savings deposits ..........     251,065      228,649
Time deposits .......................................................     344,924      245,325
                                                                        ---------    ---------
          Total deposits ............................................     704,768      583,538
Federal funds purchased and securities sold
 under agreements to repurchase .....................................      20,861       23,931
Other borrowed funds:
  Short-term debt ...................................................       1,405        1,621
  Long-term debt ....................................................       1,107        1,144
  Capital notes .....................................................       3,650       11,000
Accrued interest and other liabilities ..............................      11,296        8,328
                                                                        ---------    ---------
          Total liabilities .........................................     743,087      629,562
                                                                        ---------    ---------

STOCKHOLDERS' EQUITY
Capital stock
  Class A common, par value $5 a share,
   authorized 10,000,000 shares, issued  and outstanding
   3,816,612 at 1995 and 3,677,378 at 1994 ..........................      19,083       18,387
Surplus .............................................................      22,651       19,827
Undivided profits ...................................................      53,038       45,253
Unrealized appreciation on available-for-sale
  securities, net of income taxes of $1,151 and $120 at 1995 and
  1994, respectively ................................................       2,025          233
                                                                        ---------    ---------
          Total Stockholders' Equity ................................      96,797       83,700
                                                                        ---------    ---------

          TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY ................   $ 839,884    $ 713,262
                                                                        =========    =========
See Notes to Consolidated Financial Statements.
</TABLE>

<TABLE>
                       SIMMONS FIRST NATIONAL CORPORATION
                        CONSOLIDATED STATEMENTS OF INCOME
                  YEARS ENDED DECEMBER 31, 1995, 1994 and 1993

<CAPTION>
(In thousands, except per share data)                             1995       1994        1993
- ------------------------------------------------------------------------------------------------

INTEREST INCOME
<S>                                                             <C>        <C>         <C>     
 Loans - non-taxable ........................................   $    155   $    160    $    180
 Loans - taxable ............................................     39,762     30,875      28,209
 Federal funds sold .........................................      1,858      1,218         738
 Investment securities - taxable
   Held-to-maturity .........................................      6,949      5,696      10,234
   Available-for-sale .......................................      3,131      2,803        --
 Investment securities - non-taxable
   Held-to-maturity .........................................      2,914      2,738       2,604
   Available-for-sale .......................................          2       --          --
 Mortgage loans held for sale, net of unrealized gains ......      1,250      2,081       2,236
 Assets held in trading account .............................         88        101         166
 Interest-bearing balances due from banks ...................        120         55          27
                                                                --------   --------    --------
          TOTAL INTEREST INCOME .............................     56,229     45,727      44,394
                                                                --------   --------    --------

INTEREST EXPENSE
 Deposits
   Interest-bearing transaction accounts and savings deposits      6,167      5,248       5,232
   Time deposits ............................................     16,097      9,223       9,019
 Federal funds purchased and securities
   sold under agreements to repurchase ......................      1,308        962         841
 Other borrowed funds
   Short-term debt ..........................................         92        163          79
   Long-term debt ...........................................        110        122         113
   Capital notes ............................................        691        750         660
                                                                --------   --------    --------
          TOTAL INTEREST EXPENSE ............................     24,465     16,468      15,944
                                                                --------   --------    --------

NET INTEREST INCOME .........................................     31,764     29,259      28,450
Provision for possible loan losses ..........................      2,092      2,050       3,006
                                                                --------   --------    --------
NET INTEREST INCOME AFTER PROVISION
 FOR POSSIBLE LOAN LOSSES ...................................     29,672     27,209      25,444
                                                                --------   --------    --------

NON-INTEREST INCOME
 Trust department income ....................................      1,790      1,763       1,807
 Service charges on deposit accounts ........................      2,768      2,263       2,296
 Other service charges and fees .............................        825        853         879
 Income (loss) on sale of mortgage loans, net of commissions         325       (758)      1,618
 Income on investment banking, net of commissions ...........      1,017      1,247         767
 Net realized gains on securities ...........................         34        130         140
 Credit card fees ...........................................     10,114     10,636      10,867
 Loan service fees ..........................................      6,092      6,817       7,322
 Other operating income .....................................      1,400      1,896         433
                                                                --------   --------    --------
          TOTAL NON-INTEREST INCOME .........................     24,365     24,847      26,129
                                                                --------   --------    --------

NON-INTEREST EXPENSE
 Salaries and employee benefits .............................     21,192     20,104      19,609
 Occupancy expense, net .....................................      2,512      2,043       1,937
 Furniture & equipment expense ..............................      2,167      1,964       1,969
 Loss on foreclosed assets ..................................      1,401      1,641       2,336
 Other operating expense ....................................     12,548     12,663      12,860
                                                                --------   --------    --------
          TOTAL NON-INTEREST EXPENSE ........................     39,820     38,415      38,711
                                                                --------   --------    --------

INCOME BEFORE INCOME TAXES ..................................     14,217     13,641      12,862
 Provision for income taxes .................................      4,198      3,781       3,466
                                                                --------   --------    --------
NET INCOME ..................................................   $ 10,019   $  9,860    $  9,396
                                                                ========   ========    ========
EARNINGS PER SHARE ..........................................   $   2.65   $   2.68    $   2.78
                                                                ========   ========    ========
See Notes to Consolidated Financial Statements.
</TABLE>

<TABLE>
                       SIMMONS FIRST NATIONAL CORPORATION
                      CONSOLIDATED STATEMENTS OF CASH FLOWS
                  YEARS ENDED DECEMBER 31, 1995, 1994 and 1993

<CAPTION>
(In thousands)                                                     1995        1994         1993
- ----------------------------------------------------------------------------------------------------
 

CASH FLOWS FROM OPERATING ACTIVITIES
<S>                                                             <C>          <C>          <C>      
 Net income .................................................   $  10,019    $   9,860    $   9,396
 Items not requiring (providing) cash
   Depreciation and amortization ............................       3,254        1,341        1,758
   Provision for loan losses ................................       2,092        2,050        3,006
   Amortization of premiums and discounts on investment
    securities and mortgage-backed certificates .............       1,076           50          517
   Deferred income taxes ....................................        (134)          63         (780)
   Provision for  foreclosed assets .........................         176          151           71
   Net realized gains on securities .........................         (34)        (130)        (140)
   Loss on sale of premises and equipment ...................           6          (25)          (5)
 Changes in
   Accrued interest receivable ..............................      (1,664)        (460)         821
   Mortgage loans held for sale .............................     (17,438)      39,055      (23,414)
   Trading accounts .........................................       2,186        1,025       (3,170)
   Other assets .............................................      (1,160)       8,181       (2,716)
   Accounts payable and accrued expenses ....................       2,507       (1,606)         321
   Income taxes payable .....................................        (685)         219          874
                                                                ---------    ---------    ---------
          Net cash provided by (used in) operating activities         201       59,774      (13,461)
                                                                ---------    ---------    ---------

CASH FLOWS FROM INVESTING ACTIVITIES
 Net originations of loans ..................................     (25,371)     (25,939)     (28,167)
 Purchase of premises and equipment .........................      (8,301)      (3,634)      (2,172)
 Proceeds from sale of fixed assets .........................       4,505          745           25
 Proceeds from the sale of foreclosed assets ................         848        1,279          989
 Proceeds from maturities of available-for-sale securities ..      18,851       98,209         --
 Purchases of available-for-sale securities .................     (73,879)    (103,709)        --
 Proceeds from maturities of held-to-maturity securities ....      84,364       78,890       88,927
 Purchases of held-to-maturity securities ...................     (59,846)     (46,316)     (84,936)
                                                                ---------    ---------    ---------
          Net cash used in investing activities .............     (58,829)        (475)     (25,334)
                                                                ---------    ---------    ---------

CASH FLOWS FROM FINANCING ACTIVITIES
 Proceeds from sale of additional stock .....................        --           --         16,110
 Net increase (decrease) in transaction accounts
  and savings deposits ......................................      (4,635)     (21,985)      29,869
 Net increase (decrease) in certificates of deposit .........      72,722       (4,832)      (9,923)
 Repayments of other borrowings .............................      (7,603)      (3,426)     (93,944)
 Proceeds from other borrowings .............................        --           --         95,980
 Dividends paid .............................................      (2,234)      (1,728)      (1,390)
 Net increase (decrease) in federal funds purchased
  and securities sold under agreements to repurchase ........      (3,070)      (2,416)     (12,876)
 Net cash and cash equivalents received in acquisitions .....       2,848         --           --
 Proceeds from issuance of common stock .....................          20         --           --
                                                                ---------    ---------    ---------
          Net cash provided by (used in) financing activities      58,048      (34,387)      23,826
                                                                ---------    ---------    ---------

INCREASE (DECREASE) IN CASH AND
  CASH EQUIVALENTS ..........................................        (580)      24,912      (14,969)
CASH AND CASH EQUIVALENTS,
  BEGINNING OF YEAR .........................................      74,002       49,090       64,059
                                                                ---------    ---------    ---------
CASH AND CASH EQUIVALENTS, END OF YEAR ......................   $  73,422    $  74,002    $  49,090
                                                                =========    =========    =========
See Notes to Consolidated Financial Statements.
</TABLE>

<TABLE>
                       SIMMONS FIRST NATIONAL CORPORATION
           CONSOLIDATED STATEMENTS OF CHANGES IN STOCKHOLDERS' EQUITY
                  YEARS ENDED DECEMBER 31, 1995, 1994 and 1993

<CAPTION>
                                                                             Unrealized
                                                                            Appreciation
                                                                            on Available-
                                                                              For-Sale
                                           Common                 Undivided  Securities,
(In thousands)                             Stock      Surplus      Profits      Net       Total
- --------------------------------------------------------------------------------------------------

<S>                                       <C>         <C>         <C>        <C>        <C>      
Balance, December 31, 1992 ............   $ 14,362    $  7,742    $ 29,115   $   --     $  51,219

Sale of Additional Stock
  (805,000 shares at $22 per share) ...      4,025      12,085      16,110

Net Income ............................      9,396       9,396

Cash dividends declared
  ($.40 per share) ....................     (1,390)     (1,390)
                                          --------    --------    --------   --------   --------

Balance, December 31, 1993 ............     18,387      19,827      37,121       --       75,335

Adoption of FAS 115, net of income
  taxes of $487 .......................        946         946

Net income ............................      9,860       9,860

Cash dividends declared
  ($.47 per share) ....................     (1,728)     (1,728)

Change in unrealized appreciation
  (depreciation) on available-for-sale
  securities, net of income tax credit
  of $367 .............................       (713)       (713)
                                          --------    --------    --------   --------   --------

Balance, December 31, 1994 ............     18,387      19,827      45,253        233     83,700

Exercise of stock options--2,000 shares         10          10          20

Commom stock issued in connection
  with purchase of Dumas Bancshares,
  Inc. (137,234 shares) ...............        686       2,814       3,500

Net income ............................     10,019      10,019

Cash dividends declared
  ($.59 per share) ....................     (2,234)     (2,234)

Change in unrealized appreciation
  (depreciation) on available-for-sale
  securities, net of income taxes
  of $1,032 ...........................      1,792       1,792
                                          --------    --------    --------   --------   --------

Balance, December 31, 1995 ............   $ 19,083    $ 22,651    $ 53,038   $  2,025   $ 96,797
                                          ========    ========    ========   ========   ========
See Notes to Consolidated Financial Statements.
</TABLE>

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

NOTE 1:  NATURE OF OPERATIONS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Nature of Operations

       Simmons First National  Corporation  is primarily  engaged in providing a
full  range of  banking  and  mortgage  services  to  individual  and  corporate
customers through its subsidiaries and branch banks in Arkansas.  The Company is
subject to competition  from other financial  institutions.  The Company also is
subject to the  regulation of certain  federal and state  agencies and undergoes
periodic examinations by those regulatory authorities.

Use of Estimates

       The  preparation  of financial  statements in conformity  with  generally
accepted  accounting  principles  requires  management  to  make  estimates  and
assumptions  that  affect the  reported  amounts of assets and  liabilities  and
disclosure of  contingent  assets and  liabilities  at the date of the financial
statements  and the  reported  amounts  of  revenues  and  expenses  during  the
reporting period. Actual results could differ from those estimates.

       Material  estimates  that are  particularly  susceptible  to  significant
change  relate  to the  determination  of the  allowance  for loan  losses,  the
valuation of foreclosed  assets and the allowance for foreclosure  expenses.  In
connection  with the  determination  of the  allowance  for loan  losses and the
valuation of foreclosed assets,  management obtains  independent  appraisals for
significant properties.

       Management  believes that the allowance for loan losses, the valuation of
foreclosed assets and the allowance for foreclosure expenses are adequate. While
management uses available  information to recognize losses on loans,  foreclosed
assets held for sale, and foreclosure expenses,  changes in economic conditions,
particularly in Arkansas may  necessitate  revision of these estimates in future
years. In addition,  various regulatory  agencies,  as an integral part of their
examination  process,  periodically review the Banks' allowance for loan losses,
valuation of  foreclosed  assets and allowance for  foreclosure  expenses.  Such
agencies may require the Bank to  recognize  additional  losses,  based on their
judgment of information available to them at the time of their examination.

Principles of Consolidation

       The  consolidated  financial  statements  include the accounts of Simmons
First  National  Corporation  and  its  subsidiaries.  Significant  intercompany
accounts and transactions have been eliminated in consolidation.

Reclassifications

       Various items within the accompanying  financial  statements for previous
years have been  reclassified,  to provide more comparative  information.  These
reclassifications had no effect on net earnings.

Cash Equivalents

       The Company  considers  all amounts due from banks and federal funds sold
as cash equivalents.  The banking  subsidiaries are required to maintain average
reserve  balances  with the  Federal  Reserve  Bank,  based on a  percentage  of
deposits.  The average  amounts of those  reserve  balances  for the years ended
December 31, 1995 and 1994, were $3,888,000 and  $4,402,000,  respectively.  The
Federal  Reserve  requirement  on transaction  account  reserves was ten percent
during 1995. Generally, federal funds are purchased and sold for varying periods
up  to  thirty  days.  These  securities  are  purchased  from  other  financial
institutions  and are held in the name of  Simmons  First  National  Bank at the
Federal Reserve Bank until maturity of the agreement.

Investments in Debt and Equity Securities

       Held-to-maturity  securities,  which  include any  security for which the
banking  subsidiaries  have  the  positive  intent  and  ability  to hold  until
maturity,  are carried at historical cost adjusted for  amortization of premiums
and accretion of  discounts.  Premiums and discounts are amortized and accreted,
respectively, to interest income using the level-yield method over the period to
maturity.

       Available-for-sale  securities,  which include any security for which the
banking subsidiaries have no immediate plan to sell but which may be sold in the
future,  are  carried  at fair  value.  Realized  gains  and  losses,  based  on
specifically  identified amortized cost of the individual security, are included
in other income. Unrealized gains and losses are recorded, net of related income
tax effects, in stockholders'  equity.  Premiums and discounts are amortized and
accreted, respectively, to interest income using the level-yield method over the
period to maturity.

       Trading  securities,  which  include  any  security  held  primarily  for
near-term  sale,  are  carried  at fair  value.  Gains  and  losses  on  trading
securities, both realized and unrealized, are included in other income.

       Interest and dividends on investments  in debt and equity  securities are
included in income when earned.

Mortgage Loans Held For Sale

       Mortgage  loans  held for sale are  carried  at the lower of cost or fair
value,  determined using an aggregate loan basis.  Write-downs to fair value are
recognized  as a charge to  earnings  at the time the  decline in value  occurs.
Forward commitments to sell mortgage loans are acquired to reduce market risk on
mortgage loans in the process of  origination  and mortgage loans held for sale.
Gains and losses  resulting from sales of mortgage loans are recognized when the
respective  loans are sold to investors.  Gains and losses are determined by the
difference  between the selling price and the carrying amount of the loans sold,
net of discounts  collected or paid and the costs of servicing  rights retained.
Fees received from borrowers to guarantee the funding of mortgage loans held for
sale and fees paid to  investors to ensure the  ultimate  sale of such  mortgage
loans are  recognized  as income or  expense  when the loans are sold or when it
becomes evident that the commitment will not be used.

Loans

       Loans  that  management  has the  intent  and  ability  to  hold  for the
foreseeable  future  or  until  maturity  or  pay-offs  are  reported  at  their
outstanding  principal  adjusted for any  charge-offs,  the  allowance  for loan
losses,  and any  deferred  fees or costs on  originated  loans and  unamortized
premiums or discounts on purchased loans.

       Discounts  and  premiums on purchased  residential  real estate loans are
amortized  to income  using the  interest  method over the  remaining  period to
contractual  maturity,  adjusted  for  anticipated  prepayments.  Discounts  and
premiums on purchased  consumer loans are recognized  over the expected lives of
the loans using methods that approximate the interest method.

Allowance for Loan Losses

       The  allowance  for loan losses is  increased  by  provisions  charged to
expense and reduced by loans  charged off, net of  recoveries.  The allowance is
maintained at a level considered  adequate to provide for potential loan losses,
based on management's evaluation of the loan portfolio, as well as on prevailing
and  anticipated  economic  conditions and  historical  losses by loan category.
General reserves have been established,  based upon the aforementioned  factors,
and  allocated to the  individual  loan  categories.  Allowances  are accrued on
specific  loans  evaluated  for  impairment  for which  the basis of each  loan,
including  accrued  interest,  exceeds the discounted  amount of expected future
collections of interest and principal or, alternatively,  the fair value of loan
collateral.

       A loan is  considered  impaired when it is probable that the Company will
not receive all amounts due according to the contractual terms of the loan. This
includes  loans  that are  delinquent  90 days or more  (nonaccrual  loans)  and
certain  other  loans   identified  by   management.   Accrual  of  interest  is
discontinued,  and  interest  accrued  and  unpaid is  removed  at the time such
amounts are delinquent 90 days. Interest is recognized for nonaccrual loans only
upon receipt,  and only after all principal amounts are current according to the
terms of the contract.

Premises and Equipment

       Depreciable  assets are stated at cost,  less  accumulated  depreciation.
Depreciation  is charged to  expense,  using the  straight-line  method over the
estimated useful lives of the assets. Leasehold improvements are capitalized and
amortized by the straight-line method over the terms of the respective leases or
the estimated useful lives of the improvements, whichever is shorter.

Foreclosed Assets Held For Sale

       Assets acquired by foreclosure or in settlement of debt and held for sale
are valued at estimated fair value, as of the date of foreclosure, and a related
valuation  allowance  is  provided  for  estimated  costs  to sell  the  assets.
Management  evaluates the value of foreclosed  assets held for sale periodically
and increases the valuation allowance for any subsequent declines in fair value.
Changes in the valuation allowance are charged or credited to other expense.

Excess Cost Over Fair Value of Net Assets Acquired

       Unamortized  costs of  subsidiaries  purchased in 1984,  in excess of the
estimated  fair value of underlying  net assets  acquired,  aggregated  $739,000
(originally  $2,646,000)  at December 31, 1995,  and are being  amortized over a
20-year  period,  using  the  straight-line   method.  The  $730,000  originally
allocated  to the future  earnings  potential  of  acquired  deposits  was fully
amortized in 1994, using the  straight-line  method over a ten-year period.  The
remaining  intangible   (originally   $1,916,000)  is  being  amortized  over  a
twenty-year period, using the straight-line method.

       Unamortized  costs in excess of the estimated  fair value of eight branch
operations  of failed  savings and loans  located in Arkansas  purchased  by the
Company between 1990 and 1992, aggregated $1,339,000 (originally $2,678,000 ) at
December 31, 1995.  The amount  allocated  to the future  earnings  potential of
acquired deposits  (originally  $1,696,000),  is being amortized over ten years,
using the straight-line  method. The remaining intangible  (originally $982,000)
is being amortized over fifteen years, using the straight-line method.

       Unamortized  costs of  subsidiaries  purchased in 1995,  in excess of the
estimated fair value of underlying net assets  acquired,  aggregated  $1,542,000
(originally  $1,598,000) at December 31, 1995, and are being amortized over a 15
year period, using the straight-line method.

       Amortization  expense related to these acquisitions for the periods ended
December  31,  1995,  1994,  and  1993  was  $438,000,  $426,000  and  $470,000,
respectively.

Fee Income

       Periodic bank card fees, net of direct  origination costs, are recognized
as revenue on a  straight-line  basis,  over the  period  the fee  entitles  the
cardholder to use the card.  Other loan fees, net of direct  origination  costs,
are recognized as revenue on a yield basis over the term of the loans.

Loan Servicing Rights

       The cost of loan-servicing rights acquired is amortized in proportion to,
and over the period of,  estimated net servicing  revenues.  When  participating
interest in loans sold have an average  contractual  interest rate, adjusted for
normal  servicing  fees,  that differs  from the agreed yield to the  purchaser,
gains or losses are recognized  equal to the present value of such  differential
over the estimated remaining life of such loans. The resulting "excess servicing
fees   receivable"   is  amortized  over  the  estimated  life  using  a  method
approximating the level-yield method.

       During  1995,  the Company  adopted  Statement  of  Financial  Accounting
Standards Board No. 122 (FAS 122),  "Accounting for Mortgage  Servicing Rights".
FAS 122 requires that mortgage servicing rights retained for originated mortgage
loans that are sold or  securitized  be  capitalized  based on the cost of those
servicing rights.  The adoption of FAS 122 did not have a material affect on the
Company's financial position or the results of its operation.

       The cost of loan servicing rights acquired, the fair value of capitalized
loan servicing rights from originated  mortgage loans, the excess servicing fees
receivable and the amortization thereon is periodically evaluated in relation to
estimated future net servicing  revenues,  taking into consideration  changes in
interest rates,  current  prepayment  rates, and expected future cash flows. The
Company evaluates the carrying value of the servicing portfolio and the need for
a valuation  allowance  by  estimating  the future net  servicing  income of the
portfolio  based on  management's  best  estimate of  remaining  loan lives.  At
December 31, 1995,  management was of the opinion that a valuation allowance was
not needed.

Allowance for Foreclosure Expenses

       The Company  charges  income for  expected  costs that are  incurred as a
result of the Company's responsibility as servicer of loans for other investors.
The charge to income is determined based on a number of variables, including the
amount of delinquent loans serviced for other investors,  length of delinquency,
and amounts previously  advanced on behalf of the borrower that the Company does
not expect to recover.

Income Taxes

       Deferred tax liabilities and assets are recognized for the tax effects of
differences  between  the  financial  statement  and tax  bases  of  assets  and
liabilities. A valuation allowance is established to reduce deferred tax assets,
if it is more likely than not that a deferred tax asset will not be realized.

Earnings Per Share

       Earnings  per share are based on the  weighted  average  number of shares
outstanding during each year. Common stock equivalents,  in the form of employee
stock  options,  were not dilutive.  Weighted  average shares  outstanding  were
3,779,432, 3,677,378 and 3,378,200 for 1995, 1994 and 1993, respectively.

NOTE 2:  INVESTMENT SECURITIES

         The amortized  cost and fair value of  investments  in debt  securities
that are classified as held-to-maturity and Available-for-Sale are as follows:

<TABLE>
<CAPTION>
                                    December 31, 1995                            December 31, 1994
                     ---------------------------------------------- ----------------------------------------------
                                    Gross       Gross    Estimated                Gross       Gross     Estimated
                      Amortized   unrealized  unrealized   Fair      Amortized  unrealized  unrealized    Fair
(In thousands)          cost        gains      (losses)    value       cost       gains      (losses)     value
- ------------------------------------------------------------------------------------------------------------------

Held-to-maturity

<S>                   <C>        <C>        <C>         <C>         <C>        <C>         <C>         <C>      
  U.S. treasury       $  45,920  $     400  $     (46)  $  46,274   $  74,544  $     349   $  (1,479)  $  73,414
  U.S. government
    agencies             23,569        692        (18)     24,243      13,375         32        (289)     13,118
  Mortgage-backed
    securities            6,344         37        (55)      6,326       3,551          6        (244)      3,313
  State and political
    subdivisions         58,154      1,536       (356)     59,334      50,904        577      (1,962)     49,519
  Other securities          446         11         --         457          --         --          --          --
                      ---------  ---------  ---------   ---------   ---------  ---------   ---------   ---------
                      $ 134,433  $   2,676  $    (475)  $ 136,634   $ 142,374  $     964   $  (3,974)  $ 139,364
                      =========  =========  =========   =========   =========  =========   =========   =========

Available-for-sale

  U.S. treasury       $  72,258  $   2,102  $      (3)  $      74   $  25,701  $      96   $    (202)  $  25,595
  U.S. government
    agencies             11,905        264        (35)     12,134       1,002          3          --       1,005
  State and political
    subdivisions             51         --         --          51          --         --          --          --
  Other securities        2,976        851         (2)      3,825       2,554        457          (1)      3,010
                      ---------  ---------  ---------   ---------   ---------  ---------   ---------   ---------
                      $  87,190  $   3,217  $     (40)  $  90,367   $  29,257  $     556   $    (203)  $  29,610
                      =========  =========  =========   =========   =========  =========   =========   =========
</TABLE>
       Maturities of investment securities at December 31, 1995, are as follows:

<TABLE>
<CAPTION>
                                        Held-to-Maturity    Available-for-Sale
                                       Amortized    Fair    Amortized   Fair
(In thousands)                           Cost       Value     Cost      Value
- --------------------------------------------------------------------------------

<S>                                    <C>        <C>        <C>       <C>    
One year or less ...................   $ 29,013   $ 29,060   $40,279   $40,418
After one through five years .......     44,119     44,926    43,935    46,124
After five through ten years .......     48,364     49,069      --        --
After ten years ....................      6,147      6,796      --        --
Mortgage-backed and other securities       --         --
  not due on a single maturity date       6,790      6,783     2,976     3,825
                                       --------   --------   -------   -------
                                       $134,433   $136,634   $87,190   $90,367
                                       ========   ========   =======   =======
</TABLE>

       The book value of  securities  pledged as  collateral,  to secure  public
deposits and for other purposes,  amounted to $107,133,000 at December 31, 1995,
and  $70,981,000  at December 31, 1994.  The  approximate  fair value of pledged
securities  amounted to  $110,319,000  at December 31, 1995, and  $70,217,000 at
December 31, 1994.

       The book value of securities sold under agreement to repurchase  amounted
to  $1,417,000  and  $196,000  for  December  31, 1995 and  December  31,  1994,
respectively.

       During 1995 and 1994,  there were no securities  sold. The gross realized
gains of $40,000 and $134,000,  and gross realized  losses of $6,000 and $4,000,
respectively, were the result of called bonds.

       As of  December  15,  1995,  the  Company  redesignated  held-to-maturity
securities  with an aggregate  amortized cost of $40,193,000  and net unrealized
gains of $1,905,000 to the available-for-sale  portfolio.  The redesignation was
prompted by the recent announcement by the Financial  Accounting Standards Board
to allow a one-time redesignation and reflects management's revised expectations
of liquidity needs.

       Approximately  13 percent  of the state and  political  subdivision  debt
obligations are rated A or above. Of the remaining securities, most are nonrated
bonds and represent small,  Arkansas  issues,  which are evaluated on an ongoing
basis.

NOTE 3:  LOANS AND ALLOWANCE FOR LOAN LOSSES

       The various categories are summarized as follows:

<TABLE>
<CAPTION>
(In thousands)                             1995         1994
- -----------------------------------------------------------------
<S>                                      <C>          <C>
Loans
Consumer
  Credit card ........................   $ 154,808    $ 164,501
  Student loan .......................      63,492       62,836
  Other consumer .....................      57,166       40,739
Real estate
  Construction .......................      15,177        6,232
  Single family residential ..........      54,341       43,629
  Other commercial ...................      59,012       44,141
Commercial
  Commercial .........................      36,553       29,047
  Agricultural .......................      20,588       16,048
  Financial institutions .............       9,058        6,681
Other ................................       2,546        5,122
                                         ---------    ---------
  Total loans before unearned discount
    and allowances for loan losses ...     472,741      418,976
Unearned discount ....................        (785)        (584)
 Allowance for Loan Losses ...........      (8,418)      (7,790)
                                         ---------    ---------

  Net loans ..........................   $ 463,538    $ 410,602
                                         =========    =========
</TABLE>

       As of  January  1, 1995,  the  Company  adopted  Statement  of  Financial
Accounting Standards No. 114 (FAS 114),  "Accounting by Creditors for Impairment
of a Loan". FAS 114 requires  discounting  expected future cash flows to measure
impairment  of  certain  loans,  or,  as  a  practical   expedient,   impairment
measurements  based on the loan's  observable  market price or the fair value of
collateral if the loan is collateral dependent.  The adoption of FAS 114 did not
have a material impact on the financial results.

       At December 31, 1995,  impaired  loans totaled  $4,564,000.  All impaired
loans had  designated  reserves for possible loan losses.  Reserves  relative to
impaired  loans at December  31, 1995 were  $832,000.  Interest of $200,000  was
recognized on average impaired loans of $3,623,000 for 1995. Interest recognized
on impaired loans on a cash basis during 1995 was immaterial

       As of December 31, 1995,  credit card loans,  which are  unsecured,  were
$154,800,000,  or 32.8%, of total loans versus  $164,500,000,  or 39.3% of total
loans at December 31. 1994. The credit card loans are  diversified by geographic
region to reduce credit risk and minimize any adverse  impact on the  portfolio.
Credit card loans are regularly  reviewed to facilitate the  identification  and
monitoring of deteriorating credit.

<TABLE>
<CAPTION>
(In thousands)                                            1995       1994      1993
- --------------------------------------------------------------------------------------
<S>                                                      <C>       <C>       <C> 
Allowance for Loan Losses
Balance, beginning of year ...........................   $ 7,790   $ 7,430   $ 5,748
Additions
    Provision charged to expense .....................     2,092     2,050     3,006
    Allowance for loan losses of acquired institutions       361        --        --
                                                         -------   -------   -------
                                                          10,243     9,480     8,754
Deductions
    Losses charged to reserve, net of recoveries of
     $479,000 for 1995, $418,000 for 1994,
     and $727,000 for 1993 ...........................     1,825     1,690     1,324
                                                         -------   -------   -------

Balance, end of year .................................   $ 8,418   $ 7,790   $ 7,430
                                                         =======   =======   =======
</TABLE>

NOTE 4:  ACQUISITIONS

       On  April  1,  1995,  and  August  1,  1995,  the  Company  acquired  all
outstanding  stock of Dumas  Bancshares,  Inc.  (DBI),  and  Dermott  State Bank
Bancshares, Inc. (DSBB), respectively,  in exchange for 137,234 shares of common
stock  valued at $25.50  per  share  and cash of  $3,900,000.  DBI and DSBB were
liquidated  into the Company  leaving  Dumas State Bank,  First State Bank,  and
Dermott State Bank as subsidiaries  of the Company.  First State Bank was merged
into  Simmons  First  National  Bank and the names of the  other two banks  were
changed to Simmons  First Bank of Dumas and Simmons  First Bank of Dermott.  The
acquisitions were accounted for as purchases, and the results of operations from
the dates of acquisition are included in the consolidated  financial statements.
The total  acquisition cost of $7,400,000  exceeded the fair value of net assets
acquired by $1,599,000.

       Unaudited pro forma consolidated  operations  assuming the purchases were
made at the beginning of each year are shown below.

<TABLE>
<CAPTION>
(In thousands)        1995      1994
- ---------------------------------------

<S>                  <C>       <C>    
Total revenue ....   $82,213   $75,094

Net income .......    10,168    10,445

Earnings per share      2.66      2.74
</TABLE>

    The pro forma  results  are not  necessarily  indicative  of what would have
occurred  had the  acquisitions  been on these dates,  nor are they  necessarily
indicative of future operations.

    Pro forma data  reflect the  adjusted  depreciation  and  amortization  from
adjusting DBI and DSBB assets to market value. No adjustment was made to reflect
the  combined  impact of  operations  on income  tax  expenses  of the  separate
companies.

NOTE 5:  FORECLOSED ASSETS HELD FOR SALE

                 Transactions  in the allowance for losses on foreclosed  assets
were as follows:

<TABLE>
<CAPTION>
In thousands)                              1995     1994
- ----------------------------------------------------------

<S>                                        <C>     <C>  
Balance, beginning of year .............   $ 97    $ 166
 Provisions charged to expense .........      8      151
 Selling expenses incurred on foreclosed
  assets sold ..........................    (58)    (220)
                                           ----    -----

Balance, end of year ...................   $ 47    $  97
                                           ====    =====
</TABLE>

NOTE 6:  PREMISES AND EQUIPMENT

       Major  classifications of premises and equipment,  stated at cost, are as
follows:


<TABLE>
<CAPTION>
(In thousands)                1995     1994     Estimated useful lives
- -----------------------------------------------------------------------

<S>                          <C>       <C>           <C>
Land and improvements ....   $ 2,394   $ 2,023
Buildings and improvements    15,733    12,694       10-50 years
Leasehold improvements ...     1,743     1,545        5-20 years
Equipment ................    15,689    12,357        3-10 years
                             -------   -------

                              35,559    28,619
Accumulated depreciation .    19,358    16,504
                             -------   -------

Net premises and equipment   $16,201   $12,115
                             =======   =======
</TABLE>

NOTE 7:  TIME DEPOSITS

       Time deposits  included  approximately  $104,906,000  and  $55,222,000 of
certificates  of deposit of  $100,000 or more,  at  December  31, 1995 and 1994,
respectively.

       Deposits  are  the  Company's   primary  funding  source  for  loans  and
investment  securities.  The mix and repricing  alternatives  can  significantly
affect the cost of this source of funds and, therefore, impact the margin.

NOTE 8:  INCOME TAXES

       The provision for income taxes is comprised of the following components:

<TABLE>
<CAPTION>
(In thousands)                     1995      1994      1992
- -------------------------------------------------------------

<S>                              <C>        <C>      <C>    
Income taxes currently payable   $ 4,332    $3,718   $ 4,246
Deferred income taxes ........      (134)       63      (780)
                                 -------    ------   -------
Provision for income taxes ...   $ 4,198    $3,781   $ 3,466
                                 =======    ======   =======
</TABLE>

       Deferred income taxes related to the change in unrealized appreciation on
available-for-sale  securities, shown in stockholders' equity, were $665,000 and
($120,000) for 1995 and 1994, respectively.

       The tax  effects  of  temporary  differences  related to  deferred  taxes
included on the balance sheet are shown below:

<TABLE>
<CAPTION>
(In thousands)                         1995       1994
- ----------------------------------------------------------
<S>                                   <C>        <C>
Deferred tax assets
  Allowance for loan losses .......   $ 2,940    $ 2,744
  Valuation of foreclosed assets ..       250        281
  Deferred compensation payable ...       444        373
  Deferred loan fee income ........       707        773
  Vacation accrual ................       313        280
  Loan servicing reserve ..........       190        136
  Interest on nonaccrual loans ....       230         90
  Other ...........................       114        139
                                      -------    -------
                                        5,188      4,816
                                      -------    -------
Deferred tax liabilities
  Accumulated depreciation ........      (718)      (405)
  Available-for-sale securities ...    (1,151)      (120)
  Other ...........................      (338)      --
                                      -------    -------
                                       (2,207)      (525)
                                      -------    -------
Net deferred tax asset before
  valuation allowance .............     2,981      4,291
                                      -------    -------
Valuation allowance
  Beginning balance ...............      --         (564)
  Change during period ............      --          564
                                      -------    -------
  Ending balance ..................      --         --
                                      -------    -------

Net deferred tax assets included in
  other assets on balance sheets ..   $ 2,981    $ 4,291
                                      =======    =======
</TABLE>

       A  reconciliation  of income  tax  expense at the  statutory  rate to the
Company's actual income tax expense is shown below.

<TABLE>
<CAPTION>
(In thousands)                          1995       1994        1993
- ----------------------------------------------------------------------


<S>                                    <C>        <C>        <C>    
Computed at the statutory rate (34%)   $ 4,834    $ 4,637    $ 4,373

Increase (decrease) resulting from
  Tax exempt income ................      (935)      (985)      (913)
  Amortization of intangible assets         71         82         94
  State income taxes ...............       111        113         56
  Non-deductible expenses ..........        61         54         37
  Other differences, net ...........        56       (120)      (181)
                                       -------    -------    -------

Actual tax provision ...............   $ 4,198    $ 3,781    $ 3,466
                                       =======    =======    =======
</TABLE>

NOTE 9:  LONG-TERM DEBT AND CAPITAL NOTES

       Long-term debt and capital notes at December 31, 1995 and 1994, consisted
of the following components.

<TABLE>
<CAPTION>
(In thousands)          1995     1994
- ----------------------------------------

<S>                    <C>      <C>    
Capital notes ......   $3,650   $11,000

Other debt .........    1,107     1,144
                       ------   -------
Total long-term debt   $4,757   $12,144
                       ======   =======
</TABLE>

       Capital  notes of Simmons  First  National  Corporation  are due June 30,
1997, with interest payable  quarterly and rates adjusted  quarterly to the then
prime  rate  offered  by Chase  Manhattan  in New York,  which was  adjusted  at
December 31, 1995, to 8.75%.

       Other debt  consists of a mortgage  note  payable to Mutual  Benefit Life
Insurance  Corporation,  secured  by land  and  building  with a book  value  of
$1,978,000, payable in equal monthly installments of $12,000, including interest
at approximately 9.75% per annum. Final payment is due August, 2008.

       Aggregate annual maturities of long-term debt at December 31, 1995 are:

<TABLE>
<CAPTION>
                                           Annual
(In thousands)              Year         Maturities
- -----------------------------------------------------

                          <S>            <C>    
                          1996           $    41
                          1997             3,695
                          1998                49
                          1999                55
                          2000                60
                          Thereafter         857
                                         -------

                           Total         $ 4,757
                                         =======
</TABLE>

NOTE 10:  CAPITAL STOCK

       In addition  to the common  stock from which  stock has been  issued,  as
shown on the balance sheet, the following classes of stock have been authorized.

       Class B common stock of $1.00 par value per share, authorized 300 shares:
       none issued.

       Class A preferred stock of $100.00 par value per share, authorized 50,000
       shares:  none issued.

       Class B preferred stock of $100.00 par value per share, authorized 50,000
       shares:  none issued.

         On May 12, 1993,  the Company issued and sold 700,000 shares of Class A
Common Stock.  And on June 10, 1993,  the Company  issued and sold an additional
105,000  shares.  The net  proceeds to the Company  stockholders'  equity  after
expenses was $16.1  million.  In addition,  2,000  shares,  related to exercised
stock options, were issued in the second quarter of 1995.

         On April 1, 1995,  the Company  issued  137,234  shares of common stock
valued at $25.50  per share in  exchange  for shares in Dumas  Bancshares,  Inc.
(DBI).

NOTE 11:  TRANSACTIONS WITH RELATED PARTIES

       At December 31, 1995 and 1994, the subsidiary banks had loans outstanding
to executive officers, directors, and to companies in which the banks' executive
officers or directors  were  principal  owners,  in the amount of  $7,635,000 in
1995, and $3,643,000 in 1994.

<TABLE>
<CAPTION>
(In thousands)
- --------------------------------------

<S>                          <C>  
Balance, December 31, 1994   $ 3,643
New loans ................     4,616
Repayments ...............      (623)
                             -------

Balance, December 31, 1995   $ 7,636
                             =======

       In management's  opinion,  such loans and other  extensions of credit and
deposits  were  made  in the  ordinary  course  of  business  and  were  made on
substantially the same terms (including  interest rates and collateral) as those
prevailing at the time for comparable transactions with other persons.  Further,
in management's  opinion,  these loans did not involve more than the normal risk
of collectibility or present other unfavorable features.

NOTE 12: EMPLOYEE BENEFIT PLANS

       In 1990,  the  Board  of  Directors  approved  the  adoption  of a 401(k)
retirement  plan,   effective  January  1,  1991,  covering   substantially  all
employees.  Employees may contribute up to 12% of their  compensation,  with the
Company and its subsidiaries matching 25% of the employees'  contribution on the
first  5% of the  employee's  compensation.  The  charges  to  income  for  this
contribution  in 1995,  1994 and 1993  were  $129,000,  $125,000  and  $106,000,
respectively.

       The Company and its subsidiaries have a discretionary  profit sharing and
employee stock ownership plan covering all employees.  The charges to income for
the plan were $640,000 for 1995, $600,000 for 1994, and $550,000 for 1993.

       In 1990,  the Board of Directors  adopted an incentive  and  nonqualified
stock option  plan.  Pursuant to the plan,  an aggregate of 140,000  shares were
reserved for future  issuance by the Company,  upon exercise of stock options to
be granted to officers and other key employees.

       The table below  summarizes the  transactions  under the Company's  stock
option plan:


</TABLE>
<TABLE>
<CAPTION>
                                                       Under
(Number of shares)                        Available    Option
- --------------------------------------------------------------


<S>                                        <C>        <C>
Balance, December 31, 1993                  77,000     63,000
  Options granted November 28, 1994
   ($23.37 per share)                       (6,000)     6,000
                                           -------    -------

Balance, December 31, 1994                  71,000     69,000
                                           -------    -------

Options granted
  March 1, 1995
    ($23.75 per share)                     (11,000)    11,000

  November 27, 1995
    ($29.00 per share)                     (10,000)    10,000

  December 27, 1995
    ($30.75 per share)                     (16,500)    16,500

Options exercised
  May 14, 1995                              (2,000)
                                           -------    -------

Balance, December 31, 1995                  33,500    104,500
                                           =======    =======

Options exercisable at December 31, 1995               58,100
                                                      =======
</TABLE>

       Also,  Simmons First  National Bank and Simmons First Bank Jonesboro have
deferred compensation  agreements with certain active and retired officers.  The
agreements  provide  monthly  payments  which,  together  with payments from the
deferred  annuities  issued  pursuant to the terminated  pension plan,  equal 50
percent of average  compensation  prior to retirement  or death.  The charges to
income for the plans were $184,000 for 1995,  $128,000 for 1994 and $187,000 for
1993. Such charges reflect the straight-line  accrual over the employment period
of the  present  value of  benefits  due  each  participant,  as of  their  full
eligibility date, using an 8% discount factor.

NOTE 13:  ADDITIONAL CASH FLOW INFORMATION FOR 1995, 1994 AND 1993

<TABLE>
<CAPTION>
(In thousands)                                   1995       1994       1993
- ------------------------------------------------------------------------------

<S>                                            <C>         <C>       <C>
Non-Cash Investing Activities
  Sale and financing of foreclosed assets
   held for sale ...........................   $    674    $   148   $   292

  Real estate acquired in settlement of debt        169         81     1,230

  Common stock issued in connection with
   the DBI acquisition .....................      3,500         --        --

</TABLE>
     The Company purchased all of the common stock of DBI and DSBB for 
$7,400,000.  In connection with the acquisition, liabilities were assumed as 
follows:
<TABLE>
<CAPTION>
<S>                                              <C>        <C>       <C>
  Fair value of assets acquired ............     61,278
  Cash paid for the capital stock ..........     (3,900)
  Common stock issued ......................     (3,500)
                                                 ------

     Liabilities assumed ...................     53,878
                                                 ======

Additional Cash Payment Information:

    Interest paid ..........................     23,093     16,191    16,319

    Income taxes paid ......................      3,851      4,530     3,968
</TABLE>

NOTE 14:  OTHER OPERATING EXPENSE

  Other non-interest expense consists of the following:

<TABLE>
<CAPTION>
(In thousands)            1995       1994      1993
- ------------------------------------------------------

<S>                      <C>       <C>       <C>    
Professional services    $ 1,400   $ 1,634   $ 1,530
Postage ..............     1,319     1,234     1,267
Telephone ............       841       771       783
Credit card expense ..     1,445     1,458     1,163
Operating supplies ...       846       695       954
FDIC insurance .......       830     1,307     1,293
Miscellaneous expenses     5,867     5,564     5,870
                         -------   -------   -------
     Total ...........   $12,548   $12,663   $12,860
                         =======   =======   =======
</TABLE>

NOTE 15: DISCLOSURES ABOUT FAIR VALUE OF FINANCIAL INSTRUMENTS

    The following  methods and assumptions  were used to estimate the fair value
of each class of financial instruments:

Cash and Cash Equivalents

    The carrying amount for cash and cash equivalents approximates fair value.

Held-To-Maturity Securities

    Fair  values for  investment  securities  equal  quoted  market  prices,  if
available. If quoted market prices are not available,  fair values are estimated
based on quoted market prices of similar securities.

Available-For-Sale Securities and Trading Securities

    Fair value for trading and available-for-sale and trading securities,  which
also are the  amounts  recognized  in the balance  sheet,  equal  quoted  market
prices, if available. If quoted market prices are not available, fair values are
estimates based on quoted market prices of similar securities.

Mortgage Loans Held for Sale

    For homogeneous  categories of loans,  such as mortgage loans held for sale,
fair value is estimated, using the quoted market prices for securities backed by
similar loans, adjusted for differences in loan characteristics.

Loans

    The fair value of loans is estimated by  discounting  the future cash flows,
using the current rates at which  similar loans would be made to borrowers  with
similar credit ratings and for the same remaining maturities. Loans with similar
characteristics  were aggregated for purposes of the calculations.  The carrying
amount of accrued interest approximates its fair value.

Deposits

    The fair value of demand deposits, savings accounts, NOW accounts, and money
market  deposits is the amount  payable on demand at the  reporting  date (i.e.,
their  carrying  amount).  The fair value of  fixed-maturity  time  deposits  is
estimated,  using a  discounted  cash flow  calculation  that  applies the rates
currently  offered for deposits of similar  remaining  maturities.  The carrying
amount of accrued interest payable approximates its fair value.

Federal Funds Purchased, Securities Sold Under Agreement to Repurchase, and
Other Borrowings

    The  carrying  amount for federal  funds  purchased,  securities  sold under
agreement to repurchase,  and other borrowings is a reasonable  estimate of fair
value.

Long-Term Debt and Capital Notes

    Rates  currently  available to the Company for debt with  similar  terms and
remaining  maturities are used to estimate fair value of existing debt. The fair
value of the capital notes approximate the carrying value.

Commitments to Extend Credit, Letters of Credit and Lines of Credit

       The fair value of  commitments  is  estimated,  using the fees  currently
charged to enter into  similar  agreements,  taking into  account the  remaining
terms of the agreements and the present  creditworthiness of the counterparties.
For fixed  rate loan  commitments,  fair  value also  considers  the  difference
between current levels of interest rates and the committed rates. The fair value
of letters of credit and lines of credit is based on fees currently  charged for
similar agreements or on the estimated cost to terminate or otherwise settle the
obligations with the counterparties at the reporting date.

       The following  table  represents  estimated  fair values of the Company's
financial  instruments.  The fair  values of certain of these  instruments  were
calculated by discounting  expected cash flows. This method involves significant
judgments by management considering the uncertainties of economic conditions and
other factors  inherent in the risk  management of financial  instruments.  Fair
value is the estimated amount at which financial assets or liabilities  could be
exchanged in a current  transaction  between  willing  parties,  other than in a
forced or  liquidation  sale.  Because  no market  exists  for  certain of these
financial  instruments  and  because  management  does not  intend to sell these
financial  instruments,  the Company does not know whether the fair values shown
below represent values at which the respective  financial  instruments  could be
sold individually or in the aggregate.

<TABLE>
<CAPTION>
                                              December 31, 1995      December 31, 1994
                                             -------------------    --------------------
                                              Carrying     Fair     Carrying    Fair
(In thousands)                                 Amount      Value     Amount      Value
- ----------------------------------------------------------------------------------------
<S>                                           <C>        <C>        <C>        <C>
Financial assets
  Cash and cash equivalents ...............   $ 73,422   $ 73,422   $ 74,002   $ 74,002
  Held-to-maturity securities .............    134,433    136,634    142,374    139,364
  Available-for-sale securities ...........     90,367     90,367     29,610     29,610
  Trading account securities ..............        548        548      2,734      2,734
  Mortgage loans held for sale ............     26,159     26,159      8,720      8,720
  Interest receivable .....................      7,953      7,953      6,289      6,289
  Loans, net of unearned discounts and
    allowance for loan losses .............    463,538    475,252    410,602    411,582

Financial liabilities
  Non-interest-bearing transaction accounts    108,779    108,779    109,564    109,564
  Interest-bearing transaction accounts and
    savings deposits ......................    251,065    251,065    228,649    228,649
  Time deposits ...........................    344,924    351,163    245,325    238,571
  Federal funds purchased and securities
    sold under agreement to repurchase ....     20,861     20,861     23,931     23,931
  Short-term debt .........................      1,405      1,405      1,621      1,621
  Capital notes ...........................      3,650      3,650     11,000     11,000
  Long-term debt ..........................      1,107      1,137      1,144      1,244
  Interest payable ........................      3,090      3,090      1,718      1,718

Unrecognized financial instruments
  (net of contract amount)
    Letters of credit .....................       --         --         --         --
    Lines of credit .......................       --         --         --         --
    Forward commitments ...................       --         --         --         --
</TABLE>

       The fair value of commitments to extend credit and forward commitments to
sell  mortgage  loans do not differ  materially  from the  notional or principal
amounts.

NOTE 16:  SIGNIFICANT ESTIMATES AND CONCENTRATIONS

       Generally  accepted  accounting  principles require disclosure of certain
significant estimates and current vulnerabilities due to certain concentrations.
Estimates related to the allowance for loan losses and certain concentrations of
credit risk are reflected in Note 3.

NOTE 17:  COMMITMENTS AND CREDIT RISK

     The five subsidiary banks grant agri-business, credit card, commercial, and
residential  loans to  customers  throughout  the state.  Commitments  to extend
credit are agreements to lend to a customer, as long as there is no violation of
any condition  established  in the contract.  Commitments  generally  have fixed
expiration dates or other termination  clauses and may require payment of a fee.
Since a portion of the  commitments  may expire  without  being drawn upon,  the
total commitment amounts do not necessarily  represent future cash requirements.
Each  customer's  creditworthiness  is evaluated on a  case-by-case  basis.  The
amount of collateral  obtained,  if deemed  necessary,  is based on management's
credit  evaluation of the counterpart.  Collateral held varies,  but may include
accounts receivable,  inventory, property, plant and equipment,  commercial real
estate, and residential real estate.

       At December 31, 1995 and 1994, the Company had outstanding commitments to
originate portfolio loans aggregating approximately $67,853,000 and $47,733,000,
respectively.  The  commitments  extended over varying periods of time, with the
majority being  disbursed  within a one year period.  Loan  commitments at fixed
rates of interest  amounted to $26,744,000  and $16,519,000 at December 31, 1995
and 1994, respectively, with the remainder at floating interest rates.

       Mortgage   loans   serviced  for  others   totaled   $1,224,467,000   and
$1,228,311,000  at  December  31,  1995 and 1994,  respectively.  A  reserve  of
$573,000  has  been  established  for  potential  loss  obligations,   based  on
management's  evaluation  of a number  of  variables,  including  the  amount of
delinquent  loans  serviced  for other  investors,  length of  delinquency,  and
amounts previously  advanced on behalf of the borrower that the Company does not
expect to  recover.  Such  reserve  is netted  against  foreclosure  receivables
included in other  assets.  The  transactions  included  in that  reserve are as
follows:

<TABLE>
<CAPTION>
(In thousands)                     1995      1994        1993
- -----------------------------------------------------------------

<S>                              <C>        <C>        <C>    
Balance, beginning of year ...   $   210    $   310    $   556

Additions
  Provision charged to expense     1,349      1,398      1,029

Deductions
  Losses charged to reserve ..      (986)    (1,498)    (1,275)
                                 -------    -------    -------

Total ........................   $   573    $   210    $   310
                                 =======    =======    =======
</TABLE>

       Mortgage loans in the process of origination  represent amounts which the
Company  plans to fund  within a normal  period  of 60 to 90 days and  which are
intended for sale to investors in the secondary market.  Forward  commitments to
sell mortgage loans are  obligations to deliver loans at a specified price on or
before a specified  future date. The Company acquires such commitments to reduce
market risk on mortgage loans in the process of  origination  and mortgage loans
held for sale.

       Total  mortgage   loans  in  the  process  of  origination   amounted  to
$27,691,000  and   $11,748,000,   mortgage  loans  held  for  sale  amounted  to
$26,159,000 and $8,720,000, at December 31, 1995 and 1994, respectively. Related
forward commitments to sell mortgage loans amounted to approximately $40,677,000
and  $19,582,000  at  December  31,  1995 and 1994,  respectively.  Included  in
mortgage loans in the process of origination were commitments to originate loans
at fixed rates of interest of $26,127,000  and  $11,007,000 at December 31, 1995
and 1994, respectively.

       Letters  of  credit  are  conditional  commitments  issued  by  the  bank
subsidiaries  of the Company,  to guarantee the  performance  of a customer to a
third party. Those guarantees are primarily issued to support public and private
borrowing arrangements,  including commercial paper, bond financing, and similar
transactions.  The  credit  risk  involved  in  issuing  letters  of  credit  is
essentially the same as that involved in extending loans to customers.

       The  Company  had  total  outstanding  letters  of  credit  amounting  to
$1,954,000 and $918,000 at December 31, 1995 and 1994, respectively,  with terms
ranging from 95 days to one year.

       Lines of credit are agreements to lend to a customer, as long as there is
no violation  of any  condition  established  in the  contract.  Lines of credit
generally have fixed  expiration  dates.  Since a portion of the line may expire
without being drawn upon,  the total unused lines do not  necessarily  represent
future cash  requirements.  Each customer's  creditworthiness  is evaluated on a
case-by-case basis. The amount of collateral obtained, if deemed necessary, upon
extension of credit, is based on management's credit evaluation of the borrower.
Collateral held varies but may include accounts receivable, inventory, property,
plant and  equipment,  commercial  real  estate,  and  residential  real estate.
Management  uses the same credit policies in granting lines of credit as it does
for balance sheet instruments.

       At December 31, 1995,  the Company had granted  unused lines of credit to
borrowers,  aggregating approximately $3,365,000 and $157,068,000 for commercial
lines and open-end  consumer lines. At December 31, 1994, unused lines of credit
aggregated  approximately  $4,568,000 for commercial  lines and $143,563,000 for
open-end consumer lines.

       At December 31, 1995,  the Company did not have  concentrations  of 5% or
more of the investment portfolio in any bonds issued by a single municipality.

NOTE 18:  LEASES

       At December 31, 1995,  1994,  and 1993,  there were  obligations  under a
number of long-term land and office  operating  leases,  which required  minimum
annual rentals,  aggregating approximately $316,000 for 1995, $553,000 for 1994,
and $589,000 for 1993.  The leases  extend for varying  periods,  up to the year
2057.

       Minimum annual rentals under these non-cancelable  leases at December 31,
1995, are as follows:

<TABLE>
<CAPTION>
                                                                Annual
(In thousands)                    Year                          Rentals
- ---------------------------------------------------------------------------
                         <S>                                     <C>
                         1996-2000 (each year)                   $  227
                         2001-2005 (five year aggregate)            866
                         2006-2010 (five year aggregate)            620
                         2011-2015 (five year aggregate)            620
                         2016 and thereafter (aggregate)          4,089
</TABLE>

       The corporate  subsidiaries  are obligated  under  equipment  leases on a
month-to-month  basis, which are expected to be renewed and had aggregate annual
rentals of  approximately  $148,000 in 1995,  $150,000 in 1994,  and $166,000 in
1993.  The  subsidiaries  are also  obligated on one-year  leases for office and
storage space,  having  aggregate  annual rentals of  approximately  $516,000 in
1995, $240,000 in 1994, and $63,000 in 1993.

NOTE 19:  FUTURE CHANGES IN ACCOUNTING PRINCIPLE

       The Financial  Accounting  Standards  Board  recently  adopted  Financial
Accounting   Standards   No.  123  (FAS  123),   "Accounting   for   Stock-Based
Compensation".   This  statement  establishes  a  fair  value  based  method  of
accounting for stock-based  compensation  plans. It encourages entities to adopt
that  method in place of the  provisions  of APB No. 25,  "Accounting  for Stock
Issued to Employees",  for all arrangements under which employees receive shares
of stock or other equity  instruments  of the  employer or the  employer  incurs
liabilities  to  employees  in  amounts  based on the price of its  stock.  This
statement applies to financial  statements for fiscal year end 1996.  Management
expects to continue to account for  stock-based  compensation in accordance with
the  provisions  of APB No. 25.  Therefore,  FAS 123 is not  expected  to have a
significant impact on the Company's consolidated financial statements.

NOTE 20:  CONTINGENT LIABILITIES

       The Company  and/or its  subsidiary  banks have various  unrelated  legal
proceedings,  most of which involve loan foreclosure activity pending, which, in
the  aggregate,  are not  expected  to have a  material  adverse  effect  on the
financial position of the Company and its subsidiaries.

NOTE 21:  STOCKHOLDERS' EQUITY

       The subsidiary  banks are subject to a legal limitation on dividends that
can be paid to the parent  company  without  prior  approval  of the  applicable
regulatory  agencies.  The  approval  of the  Office of the  Comptroller  of the
Currency is required,  if the total of all the dividends  declared by a national
bank in any calendar year exceeds the total of its net profits, as defined,  for
that year,  combined  with its retained net profits of the  preceding two years.
Arkansas bank  regulators  have specified that the maximum  dividend limit state
banks may pay to the parent company without prior approval is 50% of the current
year earnings.

       At December 31, 1995, the bank subsidiaries had approximately $16,000,000
in undivided profits available for payment of dividends to the Company,  without
prior  approval of the  regulatory  agencies.  The most  restrictive  regulatory
capital  requirements  at  December  31,  1995 and 1994,  were  $36,733,000  and
$35,322,000, respectively.

       The  Federal  Reserve  Board has  established  guidelines  to include the
definitions  for  (1)  a   well-capitalized   institution,   (2)  an  adequately
capitalized institution,  and (3) an undercapitalized  institution. The criteria
for a  well-capitalized  institution  is one  that  has at  least  a 10%  "total
risk-based  capital"  ratio, a 6% "Tier 1 risk-based  capital"  ratio,  and a 5%
"Tier 1 leverage  capital"  ratio.  At December 31, 1995, each of the subsidiary
banks  met  the  capital  standards  for  a  well-capitalized  institution.  The
Company's risk-based capital ratio at December 31, 1995, was 20.03%.

NOTE 22:  CONDENSED FINANCIAL INFORMATION (PARENT COMPANY ONLY)

<TABLE>
                            CONDENSED BALANCE SHEETS
                           DECEMBER 31, 1995 and 1994

<CAPTION>
(In thousands)                                            1995        1994
- -----------------------------------------------------------------------------
<S>                                                      <C>        <C>
ASSETS

  Cash and cash equivalents ..........................   $    898   $28,053
  Investment in wholly-owned subsidiaries ............     79,799    63,134
  Excess cost over fair value of  net assets acquired         796       940
  Investment securities ..............................     16,470      --
  Fixed assets .......................................      2,710     2,774
  Other assets .......................................      1,042     1,068
                                                         --------   -------

       Total assets ..................................   $101,715   $95,969
                                                         ========   =======
LIABILITIES

  Borrowed funds .....................................   $  4,757   $12,144
  Other liabilities ..................................        161       125
                                                         --------   -------

       Total liabilities .............................   $  4,918   $12,269
                                                         --------   -------
STOCKHOLDERS' EQUITY

  Common stock stated value ..........................     19,083    18,387
  Capital surplus ....................................     22,651    19,827
  Unrealized appreciation on available for
     sale securities, net of income taxes
     of $1,152 and $120 at 1995 and 1994, respectively      2,025       233
  Retained earnings ..................................     53,038    45,253
                                                         --------   -------

       Total stockholders' equity ....................     96,797    83,700
                                                         --------   -------
         Total liabilities and
           stockholders' equity ......................   $101,715   $95,969
                                                         ========   =======
</TABLE>

<TABLE>
                         CONDENSED STATEMENTS OF INCOME
                  YEARS ENDED DECEMBER 31, 1995, 1994 and 1993


<CAPTION>
(In thousands)                                1995     1994       1993
- ---------------------------------------------------------------------------
<S>                                         <C>       <C>        <C>
Income

  Dividends from subsidiaries ...........   $ 3,205   $ 3,659    $ 5,101
  Other income ..........................     4,256     1,702      3,269
                                            -------   -------    -------
                                              7,461     5,361      8,370
Expenses ................................     3,982     1,943      3,885
                                            -------   -------    -------

Income before income taxes and equity in
 undistributed net income of subsidiaries     3,479     3,418      4,485

Provision for income taxes ..............       137      (162)      (167)
                                            -------   -------    -------

Income before equity in undistributed
 net income of subsidiaries .............     3,342     3,580      4,652

Equity in undistributed net income
 of subsidiaries ........................     6,677     6,280      4,744
                                            -------   -------    -------

Net income ..............................   $10,019   $ 9,860    $ 9,396
                                            =======   =======    =======
</TABLE>

<TABLE>
                       CONDENSED STATEMENTS OF CASH FLOWS
                  YEARS ENDED DECEMBER 31, 1995, 1994 and 1993


<CAPTION>
(In thousands, except per share data)                                       1995       1994        1993
- ----------------------------------------------------------------------------------------------------------
<S>                                                                      <C>         <C>         <C>
CASH FLOWS FROM OPERATING ACTIVITIES
  Net income .........................................................   $ 10,019    $  9,860    $  9,396
  Items not requiring (providing) cash
    Depreciation and amortization ....................................        331         280         588
    Accretion ........................................................        (87)       (346)       (306)
    Deferred income taxes ............................................       (280)         73        (105)
    Equity in undistributed net income of bank subsidiaries ..........     (6,677)     (6,280)     (4,744)
    Gain on sale of premises and equipment ...........................       --             9        --
  Changes in
    Accounts receivable ..............................................         26         539         327
    Accounts payable and accrued expenses ............................       (672)     (2,611)       (400)
    Income taxes payable .............................................        (44)      1,155          (3)
                                                                         --------    --------    --------
          Net cash provided by operating activities ..................      2,616       2,679       4,753
                                                                         --------    --------    --------

CASH FLOWS FROM INVESTING ACTIVITIES
  Net (originations) collections of loans ............................       --          --         3,750
  Purchase of premises and equipment .................................       (398)       (182)       (268)
  Proceeds from sale of fixed assets .................................        275         168        (296)
  Acquisition of DBI and DSBB ........................................     (3,664)
  Proceeds from maturities of held-to-maturity investment securities .     24,000      24,806         781
  Purchase of held-to-maturity investment securities .................    (30,082)       --       (24,605)
  Proceeds from maturities of available-for-sale investment securities      1,896        --          --
  Purchase of available-for-sale investment securities ...............    (12,197)       --          --
                                                                         --------    --------    --------
          Net cash provided by (used in) investing activities ........    (20,170)     24,792     (20,638)
                                                                         --------    --------    --------

CASH FLOWS FROM FINANCING ACTIVITIES
  Principal reduction on long-term debt ..............................     (7,387)        (34)        (30)
  Dividends paid .....................................................     (2,234)     (1,728)     (1,390)
  Proceeds from sale of additional stock .............................       --          --        16,110
  Issuance of common stock for exercised options .....................         20        --          --
                                                                         --------    --------    --------
          Net cash provided by (used in) financing activities ........     (9,601)     (1,762)     14,690
                                                                         --------    --------    --------

INCREASE (DECREASE) IN CASH AND
  CASH EQUIVALENTS ...................................................    (27,155)     25,709      (1,195)

CASH AND CASH EQUIVALENTS, BEGINNING OF YEAR .........................     28,053       2,344       3,539
                                                                         --------    --------    --------

CASH AND CASH EQUIVALENTS, END OF YEAR ...............................   $    898    $ 28,053    $  2,344
                                                                         ========    ========    ========
</TABLE>

ITEM 9.  CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND
         FINANCIAL DISCLOSURE

No items are reportable hereunder.

                                    PART III

ITEM 10.  DIRECTORS AND EXECUTIVE OFFICERS OF THE COMPANY

   Incorporated  herein  by  reference  from  the  Company's   definitive  proxy
statement for the Annual Meeting of  Stockholders  to be held April 23, 1996, to
be filed pursuant to Regulation 14A.

ITEM 11.  EXECUTIVE COMPENSATION

   Incorporated  herein  by  reference  from  the  Company's   definitive  proxy
statement for the Annual Meeting of  Stockholders  to be held April 23, 1996, to
be filed pursuant to Regulation 14A.

ITEM 12.  SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

   Incorporated  herein  by  reference  from  the  Company's   definitive  proxy
statement for the Annual Meeting of  Stockholders  to be held April 23, 1996, to
be filed pursuant to Regulation 14A.

ITEM 13.  CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

   Incorporated  herein  by  reference  from  the  Company's   definitive  proxy
statement for the Annual Meeting of  Stockholders  to be held April 23, 1996, to
be filed pursuant to Regulation 14A.

ITEM 14.  EXHIBITS, FINANCIAL STATEMENT SCHEDULES AND REPORTS ON FORK 8-K

(a) 1 and 2.  Financial Statements and any Financial Statement Schedules

   The financial  statements  and financial  statement  schedules  listed in the
accompanying index to consolidated  financial statements and financial statement
schedules are filed as part of this annual report.

    3. Exhibits

   The exhibits listed in the  accompanying  index to exhibits are filed as part
of this annual report.

(b)  Reports on Form 8-K

   No reports on Form 8-K were filed for the three  months  ended  December  31,
1995.

                                   SIGNATURES

Pursuant to the requirements of Section 13 or 15 (d) of the Securities  Exchange
Act of 1934,  the  Registrant  has duly  caused  this report to be signed on its
behalf by the undersigned, thereunto duly authorized.

                                       /s/ John L. Rush
                                     -----------------------------March 25, 1996
                                     John L. Rush, Secretary

Pursuant to the  requirements  of the Securities and Exchange Act of 1934,  this
report  has  been  signed  below  by the  following  persons  on  behalf  of the
registrant and in the capacities indicated on March 25, 1996.

      Signature                        Title

/s/ J. Thomas May
- ----------------------------    President, Chief Executive Officer and Director
J. Thomas May

/s/ Barry L. Crow
- ----------------------------    Executive Vice President and Chief Financial
Barry L. Crow                   Officer (Principal Financial and Accounting 
                                Officer)

/s/ W. E. Ayres
- ----------------------------    Director
W. E. Ayres

/s/ Ben V. Floriani
- ----------------------------    Director
Ben V. Floriani

/s/ C. Ramon Greenwood
- ----------------------------    Director
C. Ramon Greenwood

/s/ Lara F. Hutt, III
- ----------------------------    Director
Lara F. Hutt, III

/s/ David R. Perdue
- ----------------------------    Director
David R. Perdue

/s/ Harry L. Ryburn
- ----------------------------    Director
Harry L. Ryburn

/s/ Donald W. Stone
- ----------------------------    Director
Donald W. Stone

/s/ Henry F. Trotter, Jr.
- ----------------------------    Director
Henry F. Trotter, Jr.


<TABLE> <S> <C>

<ARTICLE> 9
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   12-MOS
<FISCAL-YEAR-END>                          DEC-31-1995
<PERIOD-END>                               DEC-31-1995
<CASH>                                          36,179
<INT-BEARING-DEPOSITS>                           2,398
<FED-FUNDS-SOLD>                                34,845
<TRADING-ASSETS>                                   548
<INVESTMENTS-HELD-FOR-SALE>                     90,367
<INVESTMENTS-CARRYING>                         134,433
<INVESTMENTS-MARKET>                           136,635
<LOANS>                                        471,956
<ALLOWANCE>                                      8,418
<TOTAL-ASSETS>                                 839,884
<DEPOSITS>                                     704,768
<SHORT-TERM>                                     1,405
<LIABILITIES-OTHER>                             11,296
<LONG-TERM>                                      4,757
                           19,083
                                          0
<COMMON>                                             0
<OTHER-SE>                                      77,714
<TOTAL-LIABILITIES-AND-EQUITY>                 839,884
<INTEREST-LOAN>                                 39,917
<INTEREST-INVEST>                               12,996
<INTEREST-OTHER>                                 3,316
<INTEREST-TOTAL>                                56,229
<INTEREST-DEPOSIT>                              22,264
<INTEREST-EXPENSE>                              24,465
<INTEREST-INCOME-NET>                           31,764
<LOAN-LOSSES>                                    2,092
<SECURITIES-GAINS>                                  34
<EXPENSE-OTHER>                                 39,820
<INCOME-PRETAX>                                 14,217
<INCOME-PRE-EXTRAORDINARY>                      10,019
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    10,019
<EPS-PRIMARY>                                     2.65
<EPS-DILUTED>                                     2.65
<YIELD-ACTUAL>                                    4.77
<LOANS-NON>                                      1,638
<LOANS-PAST>                                     1,594
<LOANS-TROUBLED>                                     0
<LOANS-PROBLEM>                                      0
<ALLOWANCE-OPEN>                                 7,790
<CHARGE-OFFS>                                    2,304
<RECOVERIES>                                       479
<ALLOWANCE-CLOSE>                                8,418
<ALLOWANCE-DOMESTIC>                             8,418
<ALLOWANCE-FOREIGN>                                  0
<ALLOWANCE-UNALLOCATED>                              0
        

</TABLE>


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