UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 13F
FORM 13F COVER PAGE
Report for the Calendar Year or Quarter Ended: September 30, 1999
Check here if Amendment [ ]; Amendment Number:
This Amendment (Check only one.): [ ] is a restatement.
[ ] adds new holdings entries.
Institutional Investment Manager Filing this Report:
Name: Yacktman Asset Management Co.
Address: 303 West Madison Street
Suite 1925
Chicago, IL 60606
13F File Number: 28-3760
The institutional investment manager filing this report and the person by whom
it is signed hereby represent that the person signing the report is authorized
to submit it, that all information contained herein is true, correct and
complete, and that it is understood that all required items, statements,
schedules, lists, and tables, are considered integral parts of this form.
Person Signing this Report on Behalf of Reporting Manager:
Name: Donald A. Yacktman
Title: President
Phone: 312-201-1200
Signature, Place, and Date of Signing:
Donald A. Yacktman Chicago, Illinois November 4th, 1999
Report Type (Check only one.):
[ X] 13F HOLDINGS REPORT.
[ ] 13F NOTICE.
[ ] 13F COMBINATION REPORT.
List of Other Managers Reporting for this Manager:
I AM SIGNING THIS REPORT AS REQUIRED BY THE SECURITIES EXCHANGE ACT OF 1934.
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FORM 13F SUMMARY PAGE
Report Summary:
Number of Other Included Managers: 0
Form 13F Information Table Entry Total: 69
Form 13F Information Table Value Total: $363,087
List of Other Included Managers:
No. 13F File Number Name
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<TABLE>
FORM 13F INFORMATION TABLE
VALUE SHARES/ SH/ PUT/ INVSTMT OTHER VOTING AUTHORITY
NAME OF ISSUER TITLE OF CLASS CUSIP (x$1000) PRN AMT PRN CALL DSCRETN MANAGERS SOLE SHARED NONE
- ------------------------------ ---------------- --------- -------- -------- --- ---- ------- ------------ -------- -------- --------
<S> <C> <C> <C> <C> <C> <C> <C> <C> <C> <C> <C>
A.H.Belo Cl A. common 080555105 2155 112700 SH SOLE 112700
Abbott Labs common 002824100 448 12200 SH SOLE 12200
Aetna, Inc. common 008117103 478 9700 SH SOLE 9700
American Home Prod. common 026609107 300 7230 SH SOLE 7230
Ameritech Corp. New common 030954101 320 4800 SH SOLE 4800
Anheuser Busch Co. common 035229103 1402 20004 SH SOLE 1608 18396
Automatic Data Proc. common 053015103 464 10400 SH SOLE 10400
Bandag, Inc. Cl A common 059815308 5063 200500 SH SOLE 191300 9200
Berkshire Hathaway A common 084670108 3575 65 SH SOLE 65
Berkshire Hathaway B common 084670207 329 177 SH SOLE 177
Bristol Myers Squibb common 110122108 1102 16320 SH SOLE 16320
Citigroup Inc. common 172967101 1809 41106 SH SOLE 41106
Clorox common 189054109 11576 302628 SH SOLE 118672 183956
Coca-Cola Co. common 191216100 232 4800 SH SOLE 4800
Dentsply Int'l Inc common 249030107 30091 1322700 SH SOLE 808000 514700
Department 56, Inc. common 249509100 43079 1799661 SH SOLE 1021700 777961
Federal Home Loan common 313400301 11409 219400 SH SOLE 7200 212200
Federal Nat'l Mtg. common 313586109 248 3950 SH SOLE 3950
First Data Corp. common 319963104 41517 946250 SH SOLE 424000 522250
First Health Group common 320960107 24188 1078000 SH SOLE 343500 734500
Franklin Covey Co. common 353469109 16833 2189645 SH SOLE 1159900 1029745
Fruit of the Loom common 359416104 2300 669190 SH SOLE 443500 225690
Gannett Company common 364730101 1647 23800 SH SOLE 1000 22800
Gartner Group Cl A. common 366651107 891 55700 SH SOLE 55700
Gartner Group Cl B. common 366651206 2578 154473 SH SOLE 133541 20932
General Electric Co. common 369604103 854 7200 SH SOLE 3200 4000
General Mills Inc. common 370334104 268 3300 SH SOLE 3300
Grainger W.W. Inc. common 384802104 207 4300 SH SOLE 4300
Grey Advertising Inc common 397838103 1717 4666 SH SOLE 534 4132
H&R Block common 093671105 11798 271600 SH SOLE 140700 130900
Hershey Foods Corp. common 427866108 287 5900 SH SOLE 5900
Hewlett Packard Co. common 428236103 327 3600 SH SOLE 3600
Hillenbrand Ind. common 431573104 1170 44350 SH SOLE 44350
Illinois Tool Works common 452308109 239 3200 SH SOLE 3200
Intel Corp. common 458140100 6762 91000 SH SOLE 91000
Interpublic Group Co common 460690100 2940 71500 SH SOLE 3600 67900
Intimate Brands common 461156101 10319 265007 SH SOLE 117075 147932
Jenny Craig, Inc. common 224206102 1734 750000 SH SOLE 750000
Johnson & Johnson common 478160104 6294 68510 SH SOLE 14000 54510
Jostens Inc. common 481088102 8386 438500 SH SOLE 313700 124800
Liz Claiborne common 539320101 701 22600 SH SOLE 9700 12900
Lucent Technologies common 549463107 778 12000 SH SOLE 12000
Luxottica Group ADS common 55068R202 3572 187400 SH SOLE 100000 87400
Merck & Co. Inc. common 589331107 1880 29000 SH SOLE 29000
Monsanto Co. common 611662107 357 10000 SH SOLE 10000
Motorola, Inc. common 620076109 352 4000 SH SOLE 4000
NOVA Corporation common 669784100 1922 76900 SH SOLE 76900
Nabisco Hldngs. Corp common 629526104 1552 44900 SH SOLE 44900
PepsiCo Inc. common 713448108 482 15800 SH SOLE 15800
Pfizer Inc. common 717081103 1507 42000 SH SOLE 42000
Philip Morris Co. common 718154107 37921 1109201 SH SOLE 669800 439401
Procter & Gamble Co. common 742718109 4263 45472 SH SOLE 1336 44136
Provident Financial Grp common 743866105 333 9112 SH SOLE 9112
Ralston Purina Group common 751277302 3102 111300 SH SOLE 12000 99300
Reebok Int. common 758110100 6046 565719 SH SOLE 420000 145719
Reuters Holdings Inc. common 76132M102 1949 28296 SH SOLE 28296
Reynolds & Reynolds common 761695105 1813 89000 SH SOLE 89000
ServiceMaster LP common 81760N109 4033 251053 SH SOLE 99587 151466
Torchmark Corp. common 891027104 1529 59100 SH SOLE 9400 49700
Tupperware Corp. common 899896104 4824 238200 SH SOLE 230000 8200
U.S. Bancorp common 902973106 240 7944 SH SOLE 7944
Unilever NV N.Y. common 904784501 365 5357 SH SOLE 5357
United Asset Mgmt. common 909420101 10525 546729 SH SOLE 420900 125829
Valassis Comm'ns common 918866104 7361 167539 SH SOLE 80000 87539
Waddell & Reed Cl B. common 930059209 253 11814 SH SOLE 2302 9512
Walgreen Co. common 931422109 1254 49400 SH SOLE 49400
Washington Post B common 939640108 1198 2350 SH SOLE 100 2250
Wesco Financial Co. common 950817106 3677 13570 SH SOLE 13570
Whitman Corp. common 96647K102 1966 137996 SH SOLE 1200 136796
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